How Acorns Advertises on Meta

# Ad summary This ad promotes Acorns, an investment app, by using the CEO of the company to show the ease of investing even spare change. The CEO claims that his greatest financial flex is that his company has invested $30 billion for its customers through spare change. # Brand positioning Acorns positions itself as a straightforward platform that simplifies investing, especially for those who feel excluded from the traditional world of finance. The brand appeals to everyday Americans by emphasizing that anyone can start investing with small amounts of money. It is built around the concept of 'spare change' and 'round-ups', making investing accessible and less intimidating. The brand seeks to establish a functional position in the market, focusing on simplicity and ease of use rather than emotional appeals. By promoting the idea that small investments can lead to substantial future gains, Acorns aims to foster a sense of empowerment and financial security among its users. # Product Acorns is an investment app designed to make investing accessible to everyday people, regardless of their financial knowledge or income level. The app functions primarily by rounding up users' purchases to the nearest dollar and investing the spare change. It allows users to start investing with small amounts of money, such as spare change from everyday purchases, and grow their investments over time. A key USP is its ability to turn everyday spending into investment opportunities. The app features a user-friendly interface that displays potential growth over time through illustrative graphs. The app addresses the barrier of high initial investment amounts, allowing users to start with spare change and gradually build their investment portfolio. # Visual style The ad has a hybrid aesthetic, combining a UGC feel with polished commercial elements. The video starts with a natural, outdoor shot reminiscent of user-generated content, featuring simple framing and unscripted dialogue. This transitions into cleaner, branded visuals showcasing the app interface and potential investment growth. Editing includes quick cuts to maintain engagement, with some transitions timed to the background music. The color palette is dominated by Acorns' signature green, which is used consistently across the app interface, text overlays, and background elements. The pacing is moderate, with a shift towards faster cuts during the app demo and call to action. This blend aims to build trust with a casual, authentic start while reinforcing brand recognition and conveying key product benefits. # Hooks Spoken: Male 1: I'm the CEO of Acorns. Text overlay: CEO Visual: 00:00–00:01 The shot features a medium close-up of a white-skinned man in his 30s with dark curly hair, wearing a black sweater. He is standing outside against a clear blue sky with a building visible in the background. A small microphone is held in front of him by a hand off-screen. The camera is steady and focused on the man's face as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points Investing may seem out of reach for the average American. As stated in the ad: "This is not high net worth, this is everyday Americans." # Value propositions - Investing with spare change turns small purchases into opportunities to invest. # Benefits - Makes investing accessible to everyday people - Turns everyday spending into investment opportunities # Features - Rounds up purchases to the nearest dollar and invests the spare change - Allows users to start investing with small amounts of money # Call to action Download now # Point of view - Brand 100% – The ad is presented from the brand's perspective, featuring the CEO promoting the app and its investment capabilities. # Storyline - 00:00–00:02 The CEO of Acorns is being interviewed about his biggest financial flex. - 00:02–00:06 The CEO's biggest financial flex is that he has invested $30 billion. - 00:06–00:07 The CEO is interrupted by someone in the background who is shocked about the amount. - 00:07–00:12 The CEO clarifies that this investment is not for him, but for Acorn customers through spare change. - 00:12–00:16 The screen shows the potential outcome of investing in Acorns. - 00:16–00:20 The CTA to download Acorns is displayed.

# Ad summary The ad is a user-generated content (UGC) style video featuring a young woman in her home, showcasing the Acorns investment app. She uses a humorous, sarcastic tone to deliver the message. The ad begins with the woman acting as a rude cashier, then switches to her explaining how Acorns helps her invest her spare change effortlessly. The ad emphasizes the app's ease of use and intuitive nature, positioning it as a simple way to invest without having to think about it. # Brand positioning The brand Acorns is positioned as an accessible and intuitive investment platform that simplifies the process of investing spare change. The ad promotes the brand as aligning with modern, tech-savvy individuals who are looking for easy and hands-free ways to grow their money. Acorns differentiates itself by removing the complexity typically associated with investing, appealing to those who may not have prior experience or knowledge in the field. It uses casual language and relatable scenarios to connect with its audience, presenting itself as a user-friendly alternative to traditional investment methods. This functional positioning highlights convenience and automation, making investing feel effortless and unintimidating. # Product The product featured is the Acorns investment app, designed to automatically round up purchases and invest the spare change. This is framed as a way to effortlessly invest small amounts of money without needing to actively think about it. Acorns is presented as being for anyone who wants to invest but finds the process intimidating or time-consuming. The ad highlights the app's intuitive nature and ease of use, removing barriers to entry for new investors. The ad shows the app screen with transactions and invested change with the text overlay '$1,510.50'. The app offers a hands-free approach to investing, making it an appealing option for those looking to grow their savings passively. # Visual style The ad uses a casual, UGC-style aesthetic, with a focus on creating a relatable and approachable feel. The editing style includes quick cuts to alternate between the 'cashier' and 'customer' perspectives. The production quality is simple, suggesting a smartphone-recorded video. The pacing is conversational, mirroring a real-life interaction, and the audio-visual sync is straightforward, with speech and actions aligning naturally. The alternating environments (kitchen and white wall) create visual contrast during the skit. # Hooks Spoken: 00:00–00:03 That'll be twenty thirty two. Do you wanna round up to the nearest dollar? Text overlay: 00:00–00:03 POV: the rude cashier who hates her job (and you) Visual: 00:00–00:03 The shot shows a young woman in her 20s with blonde hair and fair skin, wearing a pink long-sleeve athletic shirt. She's standing in a home kitchen with gray cabinets, white subway tile backsplash, and stainless steel appliances. She holds a striped green and white sweater. The camera is stationary, capturing her from the chest up in a medium shot, with a text overlay that reads, 'POV: the rude cashier who hates her job (and you)'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common hesitation and perceived difficulty in starting to invest, particularly with small amounts of money: "haha invest the change? What do you mean? It's like seventy cents." # Value propositions - Automatically rounds up purchases and invests spare change, so you don't even have to think about it. - The app is very intuitive # Benefits - I don't even have to think about it. - It makes investing so easy. - Very intuitive # Features - Round-Ups from Acorns automatically rounds up your purchases - Invest all your spare change # Call to action None used. # Social proof - “I invest all my change with Acorns” – Female 1 (Customer) - “It makes investing so easy. I'm telling you I don't even think twice about it.” – Female 1 (Customer) # Point of view - Customer 50% – The ad uses a customer's testimonial to show how easy it is to invest spare change using Acorns. - Brand 50% – The brand's message is conveyed through a conversation between the cashier and customer highlighting the benefits of using Acorns. # Storyline - 00:00–00:03 00:00–00:03 A young woman, acting as a rude cashier, tells a customer the total is $20.32 and sarcastically asks if they want to round up to the nearest dollar. This sets up the narrative with a humorous tone, immediately grabbing attention. - 00:03–00:06 00:03–00:06 The woman responds as the customer, saying she invests all her change with Acorns. This introduces the Acorns app as a smart alternative to rounding up. - 00:06–00:11 00:06–00:11 The cashier sarcastically questions the customer's choice to invest such a small amount, mocking the concept. This emphasizes the common perception that small change is insignificant. - 00:11–00:17 00:11–00:17 The customer explains how Acorns automatically rounds up purchases and invests spare change, so she doesn't even have to think about it. This highlights the convenience and hands-free nature of Acorns. - 00:18–00:19 00:18–00:19 The cashier is now intrigued and asks the customer to repeat what she said to learn more about Acorns, displaying a shift in perception. - 00:20–00:24 00:20–00:24 The customer emphasizes how easy Acorns makes investing, requiring no thought. This reinforces the app's user-friendly design. - 00:24–00:28 00:24–00:28 The cashier admits the customer may be smarter than she looks and asks for the app's name again, indicating she is now interested in trying it out. - 00:28–00:34 00:28–00:34 The customer replies sarcastically, wishing she could say the same about the cashier, but their looks match their intelligence. This continues the humorous, slightly offensive tone. - 00:35–00:38 00:35–00:38 The cashier, annoyed, demands the app's name, showing she's still interested despite the insult. This keeps the focus on the app's solution. - 00:39–00:41 00:39–00:41 The customer states that Acorns is very intuitive. This addresses any remaining concerns about the app's usability. - 00:42–00:44 00:42–00:44 The cashier gives the customer their receipt, ending the transaction. This completes the narrative and leaves the viewer with the brand name fresh in their mind.

# Ad summary This ad promotes Acorns, an investment platform, using the 'girl math' trend. Two women explain how they use Acorns' Round-Ups and Recurring Investments features to invest spare change from everyday purchases. The ad aims to make investing feel accessible and easy, especially for those who might find it intimidating. # Brand positioning Acorns positions itself as an accessible and easy-to-use investment platform, especially for young adults and those new to investing. The brand emphasizes simplicity and automation, handling the "heavy lifting" of investing by using features like Round-Ups and Recurring Investments to grow wealth over time. It caters to those who want to invest without actively managing their portfolios, aligning with a modern, on-the-go lifestyle and pushing against the traditional image of complex financial management. Acorns aims to occupy the space of stress-free and automatic investing, designed to benefit everyone. # Product Acorns is an investment platform that aims to make investing accessible and automatic for users. The ad focuses on two key features: Round-Ups and Recurring Investments. With Round-Ups, Acorns invests the spare change from everyday purchases by rounding transactions to the nearest dollar. Recurring Investments allows users to automatically invest a set amount on a regular basis. Acorns manages these investments in a diversified portfolio, which means Acorns Recurring investments are going into a diversified investment account. The platform is designed for those who want to invest without constant monitoring or heavy involvement, addressing the barrier of time and knowledge often associated with investing. The ad highlights how Acorns does all the heavy lifting for you and lets users invest leftover change. Acorns caters to those who wish to grow their wealth steadily over time without worrying about daily market fluctuations. # Visual style The ad uses a casual, UGC-style aesthetic with natural lighting and outdoor settings. The editing features quick cuts between the two women, emphasizing the relatable, personal storytelling. The production quality feels more authentic than polished, which aligns with the goal of making investing seem accessible and non-intimidating. The pacing is moderately fast, with cuts timed to the speakers' rhythms to maintain viewer engagement. # Hooks Spoken: Female 1: It's Girl Math: When I opt in to invest my spare change from my matcha order with Round-Ups with Acorns, theoretically that matcha was an investment! Text overlay: Girl Math Logic ft. Acorns / It's Girl Math: / When I opt in to invest / my spare change from my matcha order / with Round-Ups with Acorns / theoretically that matcha was an investment! Visual: 00:00–00:02: A young woman with long, dark hair, wearing a light-colored sweater, stands outside against a backdrop of green grass and a stone wall. She is holding a light-green matcha drink with a straw and pointing with her right hand as she speaks directly to the camera. / 00:02–00:07: Close up of the young woman from the waist up. She holds the matcha, talking to the camera, gesturing with her hands. Her expression alternates between serious and smiling. / 00:07–00:08: The woman looks to her left with a serious expression then back to the camera to give a thumbs up and smile. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling that one's money is not working for them or growing in any meaningful way, as expressed by the line, "I don't have to worry about my money doing nothing for me." # Value propositions - The ad connects everyday purchases (matcha, makeup) with investing, making it seem simple and integrated into daily life. - It suggests that even small amounts of money, like spare change, can grow over time when invested through Acorns. # Benefits - Acorns Recurring investments are going into a diversified investment account - Acorns does all the heavy lifting for you # Features - Round-Ups: Invest spare change from everyday purchases - Recurring Investments: Automatically invest a set amount on a regular basis - Diversified Investment Account # Call to action Download Acorns and start investing today! # Point of view - Customer 100% – The ad features two customers sharing their personal experiences with the Acorns platform, creating a relatable and trustworthy tone. # Storyline - 00:00–00:00 The first woman introduces the concept of 'girl math' while holding a matcha drink. - 00:00–00:08 She explains how opting into Acorns Round-Ups with her matcha order means that matcha was an investment. - 00:08–00:09 The second woman introduces the concept of 'girl math' while holding a coffee. - 00:09–00:15 She shares how opting into Acorns Round-Ups with her makeup restock means that Acorns invested that leftover change! - 00:15–00:22 The first woman explains that with Acorns Recurring Investments, she doesn't have to worry about her money doing nothing for her. - 00:22–00:27 The second woman adds that every month, her recurring investments go into a diversified investment account. - 00:27–00:30 The two women are filmed together as they encourage viewers to download Acorns and start investing today.

# Ad summary The CEO of Acorns discusses how the company enables every day people to start investing with small amounts of money. # Brand positioning Acorns is presented as a platform to help everyday Americans invest. It democratizes investing by making it accessible even with small amounts of money, and aims to provide all the benefits of investing to those who may not have the resources to do so otherwise. The company aims to fix the problem of wealth inequality. # Product Acorns is a platform that allows users to invest with small amounts of money, even spare change. Acorns is for everyday Americans, not just the wealthy. The platform aims to level the playing field and make investing accessible to everyone, regardless of their financial status. # Visual style The ad has a naturalistic, UGC style. The video quality is decent, but it is clear that it was not shot in a studio. There are no special effects or transitions. The overall aesthetic is casual and approachable. # Hooks Spoken: 00:00–00:01 What's your biggest financial flex? Text overlay: 00:00–00:02 What's your biggest Financial Flex? Visual: 00:00–00:01 The shot is framed from the chest up, and the man is centered in the frame. The man is wearing a black crew neck shirt and has short brown hair and light skin. He is holding a small silver microphone, and it is implied that someone just off screen is asking him questions. Behind him is a clear blue sky, and various buildings can be seen in the distance. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is wealth inequality, with the CEO stating that "the playing field is totally uneven, and the way wealthy people make money is not available to everybody else." # Value propositions - Democratizing investing - Making investing accessible to everyone - Helping fix wealth inequality # Benefits - Wealth inequality solved - The playing field is totally even - The way wealthy people make money is available to everybody else # Features - Invest with small amounts of money - Spare change investing # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the perspective of the CEO, who is speaking directly to the camera and promoting the company's mission. # Storyline - 00:00–00:06 00:00–00:06 A person off camera asks "What's your biggest financial flex?" and a man wearing a black shirt responds "Easily that I've invested almost $30 billion dollars." - 00:06–00:12 00:06–00:12 The interviewer asks if he invested $30 billion, and the man says no, it was "for our customers, it's in small amounts of money, spare change, this is not high net worth, this is everyday Americans." - 00:12–00:14 00:12–00:14 The man identifies himself as the CEO of Acorns. - 00:14–00:16 00:14–00:16 The interviewer asks how long he has been with Acorns, and the CEO states "We launched in 2014." - 00:16–00:42 00:16–00:42 The CEO states he has "three chapters of a career": grew up in New York City, used to be a hip hop DJ, and then started three companies, before realizing that he wanted to deliver important values, such as wealth equality, to the world, because "the playing field is uneven and the way wealthy people make money is not available to everybody else and we needed to make it available to everybody else."

# Ad summary The ad compares the potential investment outcomes of two people making the same salary. Person A does not invest any money, while person B invests $500/month in the Acorns app. The ad concludes by detailing all the features available with Acorns Gold. # Brand positioning Acorns is presented as a user-friendly investment platform designed to help individuals grow their wealth over time. The brand emphasizes ease of use and accessibility, especially through their Gold subscription, which includes features like free tax filing and automatic money management. Acorns positions itself as a solution for those looking to invest in a diversified portfolio without requiring extensive financial expertise. # Product The ad promotes Acorns Gold, a subscription service within the Acorns app that offers a range of financial tools and benefits. The core offering is the ability to invest automatically in a diversified investment portfolio. Additional features include free tax filing with a maximum refund guarantee by April, money management tools to automatically allocate funds, checking accounts that help save and invest, an emergency savings account, and a 50% match on Acorns Earn investments from 12,000+ top brands. The app emphasizes the potential for long-term financial growth with minimal effort, making it easy for users to invest their tax refunds and other savings. # Visual style The ad uses a combination of lifestyle shots and clean, informative graphics. The opening scene is shot in natural light on a rooftop terrace, giving it a casual, relatable feel. As the ad transitions to explaining the differences in spending habits, the visuals become more structured with on-screen text and clear graphics. The app interface is displayed in a clean, modern style with bright colors and straightforward data visualization. The editing is fast-paced to keep viewers engaged, and the overall production quality is polished but accessible. # Hooks Spoken: 00:00–00:02 These two individuals both make five thousand dollars a month. Text overlay: 00:00–00:08 Same salary, different potential / 00:00–00:08 $5,000/month / 00:00–00:10 Person A / 00:00–00:10 Person B Visual: 00:00–00:02: Two Black men stand side by side on a rooftop terrace with a city skyline in the background. The man on the left, labeled "Person A", wears a black long-sleeved shirt and patterned pants. The man on the right, labeled "Person B", wears a purple jacket over a dark shirt and matching patterned pants. Both men are wearing sunglasses. The camera is static and positioned at eye level. On-screen text reads, "Same salary, different potential $5,000/month." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not having enough savings or investments, despite earning a decent salary. It highlights the potential for having zero dollars in the future: "Person A has the potential to have zero dollars in forty years." # Value propositions - Ease of use: The app is designed for users to easily save and invest. - Long-term growth potential: Investment growth over 40 years # Benefits - Easy tax filing - Automatic money management - Diversified investment portfolio - Save and invest with checking - Built-in emergency savings - Earn investment matches # Features - Free tax filing with Acorns Gold - Money Manager - Expert-built, diversified investment portfolio - Checking that helps you save and invest - Emergency Savings account built in - 50% match on Acorns Earn investments from 12,000+ top brands # Call to action Find out your Acorns Potential Download now # Point of view - Brand 100% – The entire ad is delivered through the official voice of the brand. # Storyline - 00:00–00:02 The ad opens by introducing two individuals, Person A and Person B, who both earn $5,000 per month. - 00:02–00:08 It contrasts their potential financial futures by highlighting that Person A could have zero dollars in 40 years, while Person B could become a millionaire. - 00:08–00:14 The ad explains Person A spends their money on rent, food, and entertainment, without investing. - 00:15–00:20 The ad explains Person B spends their money on rent, food, and entertainment, but invests $500 each month. - 00:20–00:24 The ad transitions to promoting the Acorns Gold subscription and features of free tax filing, Money Manager, expert diversified portfolios, and an emergency savings account. - 00:24–00:27 The ad states that users can easily save and invest their tax refund, which could significantly grow over 40 years. - 00:27–00:32 The ad shows the user interface and how the money you worked for can keep working for you. - 00:32–00:37 The ad ends with a call to action to “Find out your Acorns Potential” and download the app.

# Ad summary This ad compares investing $5 a day versus $100 a month using the Acorns app. It shows how much money you could potentially have after 5, 10, 20, and 40 years. # Brand positioning Acorns is presented as an accessible and easy-to-use investment app that allows users to invest small amounts of money daily or monthly. The brand aims to occupy a space in the consumer's mind as a simple way to grow wealth over time, even with minimal initial investment. The brand aligns with the values of financial empowerment and long-term financial security. It pushes against the norm that investing requires large sums of money or complex financial knowledge, positioning itself as a functional solution for everyday people to start investing. # Product The Acorns app is an investment platform that allows users to invest small amounts of money, such as $5 a day. It is designed for individuals who want to start investing but may not have large sums of money to begin with. The app allows users to set up recurring daily, weekly, or monthly investments. It provides a visual representation of potential growth over time, showing how small investments can accumulate into significant amounts. The app addresses the purchase barrier of high initial investment costs by allowing users to start with as little as $5. The ad highlights the potential for long-term financial growth and security through consistent, small investments. # Visual style The ad has a clean and modern aesthetic with a focus on presenting information in a clear and concise manner. The editing style is straightforward with static shots and smooth transitions. The production quality is polished, giving it a professional feel. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Here's the difference between investing $5 a day and $100 a month. Text overlay: 00:00–00:03 INVESTING / 00:00–00:03 $5 / 00:00–00:03 day / 00:00–00:03 Hypothetical 8% annual return / 00:00–00:03 After 5 years... / 00:00–00:03 $11,128 / 00:00–00:03 INVESTING / 00:00–00:03 $100 / 00:00–00:03 month / 00:00–00:03 Hypothetical 8% annual return / 00:00–00:03 $7,294 Visual: 00:00–00:03: A split screen with a white background on the left and a green background on the right. On the left, the text "INVESTING $5 day" is displayed above a five-dollar bill. Below the bill, the text "After 5 years... $11,128" is shown. On the right, the text "INVESTING $100 month" is displayed above a hundred-dollar bill. Below the bill, the text "After 5 years... $7,294" is shown. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high initial investment costs, which can be a barrier for many people who want to start investing. The ad shows how small investments can accumulate into significant amounts over time. # Value propositions - Start investing with as little as $5 a day - Easy-to-use app for setting up recurring investments - Visualize the potential growth of your investments over time # Benefits - Grow your money over time - Long-term financial growth and security - Potential for significant returns with small investments # Features - Invest $5 a day - Recurring daily, weekly, or monthly investments - Visual representation of potential growth over time # Call to action Download now # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing the app's features and potential benefits. # Storyline - 00:00–00:07 The ad presents a comparison between investing $5 a day and $100 a month, highlighting the potential returns over different time periods. - 00:07–00:12 The ad transitions to a hand interacting with the Acorns app on a smartphone, showing how easy it is to set up recurring investments. - 00:12–00:17 The ad shows the potential growth of investments over time using the Acorns app, emphasizing the long-term benefits of consistent investing.

# Ad summary This ad promotes Acorns, an app that allows users to invest spare change. The ad debunks the myth that investing is only for experts or requires a lot of money, then showcases Acorns as an easy way to start investing with just spare change and a diversified portfolio. # Brand positioning Acorns is presented as an accessible and approachable investment platform that defies traditional barriers to entry. It targets individuals who may feel intimidated by the world of investing by emphasizing simplicity, affordability, and ease of use. The brand encourages people to start investing with just their spare change. It promotes financial empowerment and long-term financial security by debunking the notion that investing is only for experts or those with a lot of money. # Product Acorns is a mobile app that makes investing accessible to everyone, regardless of their financial knowledge or starting capital. It allows users to invest their spare change by rounding up purchases and investing the difference. The app provides a diversified portfolio of stocks and bonds, eliminating the need for users to be investment experts. Acorns addresses the barriers of high initial investment and lack of expertise, making it easy for anyone to start investing for their future with just a small amount of spare change. # Visual style The ad has a hybrid style. The creator shots have a UGC feel. The graphic and product shots look clean. The editing style is quick cuts, matching the fast-paced nature of social media content. The ad's visuals are timed to align with the audio. There are quick cuts to visual elements that support the creator's statements. # Hooks Spoken: 00:00–00:05 Male 1: Stop normalizing get rich quick schemes, that you need a lot of money to start investing, and that investing is only for experts. Text overlay: 00:00–00:05 / GET RICH / QUICK SCHEMES / YOU NEED / A LOT OF MONEY / INVESTING IS ONLY / FOR EXPERTS Visual: 00:00–00:06 A man is sitting at a table with a notebook. He is wearing a black baseball cap, a gray t-shirt, and has blonde hair. He is making a point to the camera with a green pen in his hand. The background is a white wall with textured wood. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the common misconception that investing is only for experts or those with a lot of money, highlighting the inaccessibility many feel towards investing. # Value propositions - Start investing with just your spare change - A diversified portfolio of stocks and bonds is provided # Benefits - Start investing for your future - You don't need to be an expert - All your eggs aren't in one basket # Features - Invest spare change - Diversified portfolio of stocks and bonds # Call to action Get started today by downloading the Acorns app. # Social proof - None used. # Point of view - Brand 80% – The ad uses brand messaging to debunk myths about investing and highlight the product's benefits. - Customer 20% – The ad uses visuals that are reminiscent of UGC style. # Storyline - 00:00–00:06 The creator debunks the idea that investing is complex and only for experts. - 00:06–00:08 The creator states that you can start normalizing using the Acorns app. - 00:08–00:10 The ad shows an example of a user's spending account and each investment that was made with their spare change. - 00:10–00:14 The ad shows a plastic bag full of spare change to emphasize starting to invest with just the spare change that you have. - 00:14–00:17 The ad explains that you don't have to be an expert to invest using the Acorns app. - 00:17–00:20 The ad states that a diversified portfolio of stocks and bonds is provided. - 00:20–00:24 The ad states that you can get started today by downloading the Acorns app and shows a projected return by age 65.

# Ad summary This ad promotes the Acorns investment app, emphasizing that it helps users build a better future. The ad dismisses other companies claiming to make people rich quickly, and positions Acorns as an app that teaches about timing and consistency instead. The ad uses a young female creator to explain how Acorns helps users learn to build their financial future. # Brand positioning Acorns is presented as a user-friendly investment app that prioritizes long-term financial growth over quick gains. The brand aims to occupy the space of accessible and educational investing for everyone, regardless of expertise. It aligns with values of patience, consistency, and building a secure financial future rather than gambling on short-term trends. Acorns positions itself against brands that promise unrealistic overnight wealth. The brand offers a functional approach to investing, designed to empower users with knowledge and tools for sustained financial well-being. # Product The Acorns app is presented as a tool that helps users build their financial future through consistent and informed investing. It is designed for anyone who wants to learn about investing and start building wealth with any amount of money. The app's features include educational resources that teach users about timing and consistency in investing, which are highlighted as key to financial growth. The ad addresses the purchase barriers of lack of expertise and the perception that investing is only for experts by emphasizing that Acorns makes it easy to start investing with what you have. The app focuses on teaching users how to build their financial future rather than gambling on overnight wealth. # Visual style The ad has a UGC feel with a casual and approachable aesthetic. The editing style includes quick cuts and some static shots, which creates a dynamic pace. The production quality leans towards a polished yet authentic vibe, aligning with the intended tone and target audience. The aesthetic is colorful and vibrant, reflecting the creator's personality and the accessible nature of the app. The pacing is moderately quick, with cuts timed to sync with music beats and voiceover lines. # Hooks Spoken: 00:01–00:04 A lot of companies are going to tell you if you use our product, you could get rich quick! Text overlay: 00:00–00:04 TRUST FALL / 00:01–00:04 A LOT of companies / 00:02–00:04 If you use OUR PRODUCT / 00:03–00:04 you could GET RICH QUICK! Visual: 00:00–00:01 The camera faces upward towards a woman falling backwards onto a bed. She has long curly brown hair. She is wearing a blue shirt and jeans. The bed has a pink, purple, and white striped blanket on it, mustard yellow pillows, and a white headboard. Above the headboard is a gold framed painting. In the foreground the words "TRUST FALL" are displayed in thick red text. / 00:01–00:04 The camera continues to face upward towards the woman as she lies on her back on the bed. She is wearing a patterned blue top and blue jeans. There are several pillows on the bed: a red lips pillow, a mustard yellow pillow, and a brown leopard print pillow. In the foreground the words: "A LOT of companies, If you use OUR PRODUCT, you could GET RICH QUICK!" are displayed in thick red text. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the misleading promises of overnight wealth and the risk of losing money quickly with certain investment schemes. This is signaled through the line, "A lot of companies are going to tell you if you use our product, you could get rich quick! Except they don't want you to know you can lose it just as fast." # Value propositions - Acorns makes it easy to start investing with what you have today. - The app teaches the power of timing and consistency. - Acorns offers the opportunity to build a better financial future rather than gambling with your future. # Benefits - Build a better financial future - Learn the power of timing and consistency - Invest with what you have today - Avoid gambling with your future # Features - Easy-to-use investment app - Educational resources - Long-term approach to investing - Accessibility for beginners - Personalized investment growth forecast # Call to action Download now # Point of view - Customer 100% – The entire ad is told from the perspective of a creator who uses the app, lending a relatable and authentic voice. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a woman falling onto a bed as the words "TRUST FALL" appear on screen. The creator says "A lot of companies are going to tell you if you use our product you could get rich quick!" This opening grab the audience's attention with an unexpected visual and sets the stage for challenging common advertising promises, positioning the creator as someone who is willing to call out unrealistic claims. - 00:04–00:08 00:04–00:08 The creator waves her hands and says, "Except they don't want you to know you can lose it just as fast." The ad presents a quick juxtaposition of potential gains and losses in investing, suggesting transparency. The speed and hand gestures create a sense of urgency and excitement while calling out the risks of 'get rich quick' schemes. This is from the creator's POV, warning viewers about the pitfalls of other investment apps. - 00:08–00:12 00:08–00:12 The creator pivots to introduce Acorns as a different approach, stating, "But Acorns, they never promised me overnight wealth. They taught me the power of timing and consistency." The tone shifts to reassurance and trust, highlighting Acorns' commitment to education and steady growth. This is from the creator's POV, as she highlights a positive contrast with other investment platforms. - 00:12–00:16 00:12–00:16 The creator continues to talk about Acorns, stating, "They'll never gamble with my future. They teach me how to build it instead." The creator highlights the long-term, secure approach of Acorns, which creates trust. This is the creator's POV. - 00:16–00:23 00:16–00:23 The creator shows the viewer another woman on the bed who is holding her phone, and states "And they'll never believe that investing should just be for experts. That's exactly why Acorns made it easy to start investing with what you have today." This message emphasizes the app's accessibility and challenges the idea that investing is only for the financial elite. The ad shifts from the creator's personal experience to the broader philosophy of Acorns, reinforcing its commitment to democratizing investing. - 00:23–00:27 00:23–00:27 The ad provides a visual display of Acorn's investment growth forecast, followed by text on screen: "Easily start investing for your future when you download the Acorns app." The concluding moment offers viewers a tangible incentive to explore the app.

# Ad summary This ad compares betting to investing, and prompts users to download the Acorns app. # Brand positioning Acorns is presented as an investment app that allows you to grow your money and invest in yourself. The brand promotes a lifestyle of long-term financial stability over short-term risky bets. Acorns is positioned as an alternative to gambling, emphasizing calculated growth through the app rather than chance. # Product Acorns is an investment app designed to help users grow their money over time. It encourages long-term investing rather than risky bets, such as betting on games. The app allows users to invest in themselves and see hypothetical growth based on an average return of 8%. It addresses the potential financial losses from betting by presenting a safer, long-term investment strategy. # Visual style The ad has a casual, UGC feel. The creator is in a basic setting, and there are simple animations. It uses quick cuts with text overlays to emphasize points. The production quality is basic, which helps in creating a relatable, down-to-earth tone that supports the message of accessible investing. The pacing is moderate, matching the conversational tone of the speaker. # Hooks Spoken: 00:00–00:02 If you bet $100 and lose, you have zero dollars. Text overlay: 00:00–00:02 BETTING VS INVESTING / 00:00–00:02 BIG GAME EDITION / 00:00–00:02 BET $100 / 00:01–00:02 LOSE / 00:01–00:02 $0 Visual: 00:00–00:02 The shot features a fair-skinned male in his late 20s to early 30s, wearing a black t-shirt and a black baseball cap. He is sitting at a desk with a white notebook and a green pen. The background is a white wall with paneled doors. The camera is static, showing the man from the chest up in a medium shot. He looks directly at the camera and speaks. # Funnel stage Consideration # Pain points The pain point addressed is the risk and potential loss associated with betting, which can lead to having zero dollars. As shown in the ad, “If you bet $100 and lose, you have zero dollars.” # Value propositions - Invest in yourself instead of betting on games - Potential for long-term financial growth with Acorns investment app - Acorns app provides a way to grow your money over time with an average return of 8% # Benefits - Long-term financial growth - Ability to invest in yourself - Potential to earn over $1,000 from a $100 investment in 30 years # Features - Investment app - Shows potential investment growth over time - Average return: 8% # Call to action Download now # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a creator presenting financial scenarios. # Storyline - 00:00–00:02 00:00–00:02 If you bet $100 and lose, you have zero dollars. The speaker frames a hypothetical scenario where betting money leads to immediate loss. - 00:02–00:07 00:02–00:07 But if you invested $100 for 30 years, that $100 would grow to over $1,000. The speaker presents an alternative: investing money for long-term gain. - 00:08–00:11 00:08–00:11 So the question is, bet on the game, or invest in yourself? The speaker poses a question to the viewer, contrasting betting with investing. - 00:11–00:16 00:11–00:16 Download the Acorns app to get started investing today. The speaker prompts the viewer to download the Acorns app to begin investing.

# Ad summary This ad promotes the Acorns app, which allows users to start investing with every purchase by rounding up their spare change. The ad uses a paper cutting aesthetic to show how the app can help users see their future potential by investing as little as $5 a day. # Brand positioning Acorns is presented as an accessible and user-friendly investment app that simplifies the process of saving and investing, particularly for those who may find traditional investment methods intimidating. The brand aims to occupy a space in the consumer's mind as a tool for building long-term financial security through small, consistent contributions. The brand aligns with values of simplicity, automation, and visualizing future potential. Acorns pushes against the norms of complex investment strategies by offering a straightforward approach that integrates seamlessly into everyday spending habits. The brand positioning is both functional, by providing a platform for automated investing, and emotional, by empowering users to envision and achieve their financial goals. # Product The Acorns app is a mobile platform designed to help users start investing with minimal effort. It works by rounding up spare change from everyday purchases and investing the difference. The app also allows users to set up automatic recurring investments for as little as $5 a day. The app is for anyone looking to start investing, particularly those who are new to investing or find it intimidating. The app shows users what their future potential could be, allowing them to visualize the growth of their investments over time. The app addresses the purchase barrier of high initial investment costs by allowing users to start with small amounts and gradually build their portfolio. # Visual style The ad has a playful and crafty aesthetic, using a paper cutting theme with bright colors and stickers. The editing style is quick and dynamic, with fast cuts and transitions to keep the viewer engaged. The production quality is a hybrid of UGC and polished commercial, with a clean and professional look that still feels approachable and relatable. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Your future has potential. Text overlay: Your future has Potential. / Calculated at a hypothetical 8% annual return investing $5/day for 40 years Visual: 00:00–00:01 Top-down shot of a white table with a green stripe across the top and bottom. A clear paper cutter with orange accents is centered on the table. A white strip of paper with the green text "Your future has Potential." is placed under the cutter. A hand with pale skin and a gold bracelet slides the paper under the cutter. / 00:01–00:02 Top-down shot of a white table with a green stripe across the top and bottom. A clear paper cutter with orange accents is centered on the table. A white strip of paper with the green text "Your future has Potential." is placed under the cutter. A phone displaying the Acorns app interface with a graph showing investment growth is placed on the paper cutter. A caterpillar sticker is placed on the top left, an Eiffel Tower sticker is placed on the top center, a car sticker is placed on the left, and a butterfly sticker is placed on the right. A hand with pale skin and a gold bracelet touches the phone screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling overwhelmed or intimidated by the process of investing. The ad shows how the Acorns app can help users start investing with minimal effort by rounding up their spare change and setting automatic recurring investments for as little as $5 a day. # Value propositions - Start investing with every purchase by rounding up your spare change - Setting automatic recurring investments for as little as $5 a day - Shows you what your future's potential could be # Benefits - Realize your future potential - Start investing with minimal effort - Visualize the growth of your investments over time # Features - Start investing with every purchase by rounding up your spare change - Setting automatic recurring investments for as little as $5 a day - Shows you what your future's potential could be # Call to action Download the Acorns app. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:01 The ad begins by showing a hand using a paper cutter to cut out the phrase "Your future has Potential." - 00:01–00:02 The hand places a phone on the paper cutter, displaying the Acorns app interface with a graph showing investment growth. This introduces the idea that the Acorns app can help users realize their future potential. - 00:02–00:03 The hand adds various stickers around the phone, including a caterpillar, Eiffel Tower, car, and butterfly, symbolizing dreams and aspirations that can be achieved through investment. - 00:03–00:06 The hand places the Acorns logo on the paper cutter, followed by a coffee cup sticker. This introduces the concept of rounding up spare change from purchases. - 00:07–00:08 The hand adds a sticker showing a small amount of money being added to the investment, illustrating how spare change is automatically invested. - 00:08–00:11 The hand places a $5 bill and a phone displaying a calculator interface on the paper cutter, showing how users can set up automatic recurring investments for as little as $5 a day. - 00:11–00:13 The hand places the phone on the paper cutter, displaying the Acorns app interface with a graph showing investment growth. This reinforces the idea that the Acorns app can help users realize their future potential. - 00:13–00:16 The hand adds various stickers around the phone, including a wedding ring, house, Eiffel Tower, car, and butterfly, symbolizing dreams and aspirations that can be achieved through investment. - 00:16–00:20 The hand removes the stickers and places the "Your future has Potential" phrase back on the paper cutter, reinforcing the message that the Acorns app can help users realize their future potential. - 00:20–00:20 The hand places the phone on the paper cutter, displaying the Acorns app interface with a graph showing investment growth. This reinforces the message that the Acorns app can help users realize their future potential. - 00:21–00:23 The ad transitions to a green screen displaying the Acorns logo and the phrase "Over $27,000,000,000 invested" and "Served over 14,000,000 customers". - 00:23–00:27 The ad transitions to a green screen displaying the Acorns app interface with a graph showing investment growth. - 00:27–00:28 The ad transitions to a green screen displaying the Acorns logo and the phrase "Find out your Acorns Potential" and a call to action to download the app. - 00:28–00:30 The ad transitions to a green screen displaying the Acorns logo and legal disclaimers.

# Ad summary This ad promotes Acorns, an investment app, by illustrating the potential growth of investing $5 per day over 40 years, assuming an 8% annual return. # Brand positioning Acorns is presented as an accessible and straightforward investment platform, designed to simplify the process of long-term financial growth. The brand aims to occupy a space in the consumer's mind as a tool for everyday people to start investing, regardless of their financial expertise. By focusing on small, consistent contributions ($5/day), Acorns promotes the value of gradual, long-term investment, pushing against the norm of high-stakes, immediate-return investment strategies. The brand aligns with values of patience, financial discipline, and the idea that anyone can achieve significant financial growth over time. The brand positioning is functional, emphasizing the simplicity and potential returns of its investment approach. # Product The product being advertised is the Acorns investment app, which allows users to invest small amounts of money consistently over time. The ad highlights the potential for significant returns through a hypothetical example of investing $5 per day for 40 years, projecting a total potential of $491,934 based on a hypothetical 8% annual return. The product is for anyone looking to start investing, particularly those who may be intimidated by traditional investment methods or believe they don't have enough capital to begin. The ad addresses the purchase barrier of perceived complexity and high initial investment by showcasing the ease and accessibility of investing small amounts regularly. The app's USP is its ability to turn small, consistent contributions into substantial long-term gains. # Visual style The ad has a clean and straightforward visual style, with a focus on clarity and simplicity. The production quality is polished, with well-lit and professionally composed elements. The visual motif is a direct comparison, showing the transformation of a small amount of money into a significant investment. The image treatment includes background removal and color grading to create a cohesive and appealing aesthetic. The typography is large and bold, ensuring that the key message is easily scannable. The overall style is designed to be informative and persuasive, conveying the value proposition of the Acorns app in a clear and concise manner. # Hooks Headline: Your Potential from investing $5/day for 40 years could be # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling overwhelmed or unable to start investing due to perceived complexity or lack of capital. The ad shows that investing can be as simple as saving $5 a day. "Your Potential from investing $5/day for 40 years could be" # Value propositions - Turn small daily investments into a substantial sum over time. - Achieve significant financial growth through consistent, long-term investment. # Benefits - Your Potential from investing $5/day for 40 years could be $491,934 # Features - Invest $5/day - Hypothetical 8% annual return # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the potential benefits of using the Acorns app for long-term investment. # Storyline - The ad starts by presenting a hypothetical scenario: investing $5 per day for 40 years. This is intended to immediately grab the viewer's attention by framing the potential for long-term financial growth. The brand is telling this part of the story, setting the stage for the product's value proposition. - Next, the ad shows a $5 bill transforming into a smartphone screen displaying a graph of investment growth. This visually represents the concept of small daily investments growing into a substantial sum over time. The brand is using this visual metaphor to illustrate the core benefit of the Acorns app. - Finally, the smartphone screen displays a total potential of $491,934, reinforcing the message of significant long-term returns. The brand is concluding the story by quantifying the potential outcome of using the Acorns app, providing a concrete incentive for viewers to consider the product.

# Ad summary This ad for Acorns highlights the app's ability to help users start investing with spare change, invest daily, weekly, or monthly, and get an expert-built diversified portfolio. # Brand positioning Acorns is presented as an accessible and approachable investment platform designed for individuals who are new to investing or have limited capital. The brand emphasizes simplicity and ease of use, positioning itself as a tool to help users start investing with spare change and build a diversified portfolio with expert guidance. Acorns aims to demystify investing and make it accessible to a broader audience, particularly those who may feel intimidated by traditional investment options. The brand promotes the value of long-term growth and financial potential, encouraging users to start investing early and consistently. # Product Acorns is an investment app that allows users to start investing with spare change and build a diversified portfolio. The app enables users to invest daily, weekly, or monthly, making it easy to start small and grow their investments over time. Acorns offers expert-built diversified portfolios, providing users with access to professional investment strategies. The app addresses the purchase barrier of high initial investment costs by allowing users to start with spare change. It also addresses the barrier of investment knowledge by providing expert guidance and diversified portfolios. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. It uses a pastel color palette with green, purple, and white as the primary colors. The ad features a grid layout with rounded squares containing smartphone screens showcasing the Acorns app interface. The overall aesthetic is approachable and user-friendly, designed to appeal to a broad audience. # Hooks Headline: Start investing in your Potential # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling intimidated or unable to start investing due to lack of capital or expertise. The ad copy "Start with your spare change" directly addresses the financial barrier, while the promise of an "expert built diversified portfolio" alleviates concerns about investment knowledge. # Value propositions - Start investing in your Potential - Start with your spare change - Invest daily, weekly or monthly - Get an expert built diversified portfolio - See how your money could grow over time # Benefits - See how your money could grow over time # Features - Start with your spare change - Invest daily, weekly or monthly - Get an expert built diversified portfolio # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of the Acorns app. # Storyline - The ad starts by highlighting the core value proposition of Acorns: enabling users to start investing in their potential. This message is conveyed from the brand's perspective, setting the stage for the rest of the ad. - The ad then showcases three key features of the Acorns app: the ability to start with spare change, invest daily, weekly, or monthly, and get an expert-built diversified portfolio. Each feature is presented with a visual representation of the app interface, providing a clear and concise overview of the app's functionality. This part of the story is told from the brand's perspective, highlighting the benefits of using the app. - The ad concludes by showing a detailed view of the Acorns app interface, highlighting the potential for money to grow over time. This visual representation of investment growth serves as a powerful motivator, encouraging users to take action and start investing with Acorns. This final message is delivered from the brand's perspective, reinforcing the value proposition of the app.

# Ad summary This ad features a split-screen of a man having a phone conversation with his friend about the Acorns app. The friend on the phone tells him that he has almost $500,000 in his Acorns account by investing just $5 a day. The man is shocked and says he has to try it out. # Brand positioning Acorns is presented as an easy-to-use investment app that allows anyone to start investing, even without being an expert. The brand aims to occupy the space of accessible and simple investing, making it easy for beginners to get started. The brand aligns with the values of financial empowerment and simplicity, pushing against the norm that investing is only for experts or those with a lot of money. The brand positioning is functional, focusing on the simplicity and ease of use of the app. # Product Acorns is an investment app that allows users to invest small amounts of money, such as $5 a day, to grow their wealth over time. The app is designed for anyone who wants to start investing, even if they are not experts. The app makes it super easy for users to get started investing. The app addresses the purchase barrier of thinking that investing is too complicated or requires a lot of money. # Visual style The ad has a UGC feel with a split-screen format. The editing is simple with quick cuts between the two speakers. The production quality is decent, but not overly polished, which supports the casual and relatable tone. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:01 Male 1: Wait, wait, wait. You said your potential is how much? Text overlay: 00:00–00:01 wait wait wait / 00:01–00:02 you said your potential is Visual: 00:00–00:01: A man with dark skin, dreadlocks, wearing a black jacket and light-colored jeans is sitting on a gray couch in front of a white wall. He is talking on the phone and gesturing with his hands. / 00:01–00:02: Close up of the man on the couch talking on the phone. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the belief that investing is too complicated or requires a lot of money. The ad addresses this by showing how easy it is to get started investing with Acorns, even if you are not an expert. # Value propositions - Invest $5 a day and potentially have almost $500,000 # Benefits - Grow your wealth over time - Get started investing even if you are not an expert # Features - Invest small amounts of money - Easy to use # Call to action Download now # Social proof - "I just started putting away five dollars a day into Acorns. They made it super easy for me to get started investing." – Male 2 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of two friends having a conversation about the Acorns app. # Storyline - 00:00–00:01 A man is sitting on a couch talking on the phone. - 00:01–00:02 He asks his friend how much his potential is. - 00:02–00:05 The scene switches to a split screen of the man on the couch and his friend on a balcony. - 00:02–00:05 The friend tells him that he has $491,395. - 00:05–00:06 The man is shocked and asks how. - 00:06–00:08 The friend says that he just started putting away $5 a day into Acorns. - 00:08–00:10 He says that Acorns made it super easy for him to get started investing. - 00:10–00:13 The man is surprised and says that he is not even an expert. - 00:14–00:17 The friend says that he knows and that the man has to try it out.

# Ad summary This ad promotes Acorns, an app that invests your spare change. The ad shows how the app rounds up purchases to the nearest dollar and invests the difference, making it easy to invest the money you already spend. The ad also shows a potential investment growth chart. # Brand positioning Acorns is presented as an accessible and easy-to-use investment app that allows users to invest their spare change. The brand aims to occupy the space of simple, low-barrier investing, making it easy for anyone to start investing with the money they already spend. The brand aligns with the values of financial empowerment and simplicity, pushing against the norm of complex and intimidating investment platforms. The brand positioning is functional, focusing on the simplicity and ease of use of the app. # Product Acorns is an investment app that rounds up purchases to the nearest dollar and invests the difference. The app is for anyone who wants to start investing but finds it intimidating or doesn't have a lot of money to invest. The app makes it easy to invest from the money you already spend. Every time you buy something, Acorns rounds up to the nearest dollar and invests the difference. The app shows a potential investment growth chart, illustrating how your spare change can grow over time. The ad addresses the purchase barrier of not having enough money to invest by showing how even small amounts of spare change can make a difference. # Visual style The ad has a clean and simple aesthetic, with a focus on the Acorns app and its features. The editing style is quick cuts, with smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 With the Acorns app, you can start investing with just your spare change. Text overlay: 00:00–00:03 Pov: You started investing your spare change with Acorns Visual: 00:00–00:03: A close-up shot of a hand pouring coins from a plastic bag into a clear glass jar. The jar is sitting on a dark brown wooden surface. The background is blurred and out of focus. Text overlay: "Pov: You started investing your spare change with Acorns". The Acorns logo is briefly visible. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and intimidation of investing, especially for those who don't have a lot of money. The ad addresses this by showing how Acorns makes it easy to invest even small amounts of spare change. # Value propositions - Invest your spare change - Easy to invest from the money you already spend # Benefits - Easy to invest - Invest from the money you already spend # Features - Rounds up purchases to the nearest dollar - Invests the difference # Call to action Download now # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with a voiceover explaining the features and benefits of the Acorns app. # Storyline - 00:00–00:03 A hand pours coins into a glass jar. - 00:00–00:03 The narrator explains that with the Acorns app, you can start investing with just your spare change. This is the introduction to the product and its core value proposition, told from the brand's perspective to highlight the ease of use. - 00:03–00:10 A hand interacts with the Acorns app on a smartphone, showing a list of transactions and how the app rounds up to the nearest dollar. - 00:03–00:10 The narrator explains that every time you buy something, Acorns rounds up to the nearest dollar and invests the difference, making it easy to invest from the money you already spend. This builds on the previous point by showing the app in action and reinforcing the ease of use, from the brand's perspective. - 00:10–00:14 The app displays a potential investment growth chart, showing how your spare change can grow over time. - 00:10–00:14 This visualizes the potential long-term benefits of using the app, from the brand's perspective. - 00:14–00:16 The ad ends with a call to action to find out your Acorns potential and download the app. - 00:14–00:16 This is a direct prompt to the viewer to take the next step, from the brand's perspective.

# Ad summary This ad promotes the Acorns app, which helps users invest small amounts of money over time. The ad features two people showing how much money they could potentially have if they invest with Acorns. The ad also shows how easy it is to use the app and how users can switch their contributions, turn on roundups, or even make a one-time deposit. # Brand positioning Acorns is presented as an accessible and user-friendly investment platform that empowers individuals to start investing, regardless of their financial knowledge or income level. The brand emphasizes the potential for long-term financial growth through small, consistent investments. Acorns positions itself as a tool for building wealth gradually, aligning with values of financial responsibility and future planning. The brand pushes against the perception that investing is only for the wealthy or financially savvy, promoting a functional and straightforward approach to wealth accumulation. # Product The Acorns app is a micro-investing platform designed to help users invest small amounts of money over time. It allows users to invest as little as $5 daily and offers features like round-ups, which automatically invest spare change from everyday purchases. The app's potential screen shows users how their money could grow over time with an average return of 8%. Users can switch their contributions, turn on round-ups, or make one-time deposits. The app is designed for anyone looking to start investing, regardless of their financial knowledge or income level. The ad highlights the app's ease of use and the potential for long-term financial growth through small, consistent investments. # Visual style The ad has a UGC feel with simple editing and natural lighting. The visuals are clear and easy to understand, with a focus on the Acorns app interface. The pacing is quick, with cuts timed to the voiceover. # Hooks Spoken: This is / my Acorns / Potential Text overlay: $1,179,348 / INVESTING $12/DAY FOR 40 YEARS WITH A HYPOTHETICAL 8% ANNUAL RETURN / $982,790 / INVESTING $10/DAY FOR 40 YEARS WITH A HYPOTHETICAL 8% ANNUAL RETURN Visual: 00:00–00:05: A man with a mustache stands outside in front of a building with trees and cars in the background. He is wearing a black t-shirt and has a microphone clipped to his shirt. The camera is stationary and focused on the man. Text overlay shows "$1,179,348" above his head. / 00:00–00:08: A man with curly hair sits inside in front of a window with trees in the background. He is wearing a light blue button-down shirt. The camera is stationary and focused on the man. Text overlay shows "$982,790" above his head. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing how to start investing or thinking that you need a lot of money to invest. The ad shows how easy it is to start investing with Acorns and how you can start with as little as $5 daily. # Value propositions - Invest spare change with Round-Ups - Grow your money over time with an average return of 8% - Start investing with as little as $5 daily # Benefits - Potential for long-term financial growth - Easy to use - Accessible to everyone # Features - Round-Ups - Recurring investments - One-time deposits # Call to action Download now # Social proof - "This is my Acorns Potential" – Male 1 (Customer) - "This is my Acorns Potential" – Male 2 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of customers who are showing their potential earnings with the Acorns app. # Storyline - 00:00–00:05 A man stands outside in front of a building and states that his Acorns potential is $1,179,348. This is meant to show the potential growth of investments with Acorns. - 00:00–00:08 A man sits inside in front of a window and states that his Acorns potential is $982,790. This is meant to show the potential growth of investments with Acorns. - 00:08–00:09 A hand taps on the Acorns app on a phone. This is meant to show how easy it is to use the app. - 00:09–00:10 A hand enters $5 into the Acorns app. This is meant to show how easy it is to invest with Acorns. - 00:10–00:13 A screen shows a graph of how money could grow over time with Acorns. This is meant to show the potential growth of investments with Acorns. - 00:13–00:15 A hand switches the contribution amount in the Acorns app. This is meant to show how easy it is to manage investments with Acorns. - 00:15–00:18 A screen shows a one-time investment option in the Acorns app. This is meant to show the different ways to invest with Acorns. - 00:18–00:23 A screen shows the total potential with Acorns. This is meant to encourage viewers to download the app and find out their potential. - 00:23–00:27 A screen shows the Acorns logo and a call to action to download the app. This is meant to encourage viewers to download the app.

# Ad summary This ad promotes Acorns, an investment app, by showing how small, everyday purchases can lead to investments. It uses a screenshot of a mobile interface to illustrate how the app automatically invests a small amount (35 cents) from a McDonald's lunch purchase. # Brand positioning Acorns is presented as an accessible and easy-to-use investment platform that allows users to invest small amounts of money from everyday purchases. The brand aims to occupy the space of micro-investing, making it simple for anyone to start investing, regardless of their financial knowledge or income level. The brand aligns with values of financial empowerment and simplicity, pushing against the norm that investing is only for the wealthy or financially savvy. The brand positioning is functional, focusing on the simplicity and ease of use of the platform. # Product The product being advertised is the Acorns investment app, which automatically invests spare change from everyday purchases. The ad shows a screenshot of the app's interface, displaying a recent transaction where 35 cents was invested from a $6.65 lunch purchase. The app is for anyone who wants to start investing but may not have a lot of money or knowledge about investing. The ad highlights the USP of micro-investing, making it easy to invest small amounts of money without having to actively manage investments. The ad addresses the purchase barrier of thinking that investing requires a lot of money or expertise. # Visual style The ad has a clean, modern visual style with a focus on simplicity and ease of use. The production quality is high, with a well-lit and composed shot. The visual motif is a screenshot of a mobile interface, which is integrated with real-world objects (McDonald's meal). The image treatment includes subtle color grading and lighting effects. The typography is clean and legible, and the overall style is platform-native, resembling an Instagram Story or in-feed post. # Hooks Headline: Invested 35¢ from my lunch # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of thinking that investing requires a lot of money or expertise. The ad shows how small, everyday purchases can lead to investments, making it easy for anyone to start investing. # Value propositions - Invest spare change from everyday purchases - Turn small purchases into investments # Benefits - Easy to start investing - Invest small amounts of money - No need to actively manage investments # Features - Micro-investing - Automatic investing - Spare change investing # Call to action None used. # Social proof - None used. # Point of view - Customer: The top of the image shows a mobile interface displaying the time and a notification that 35 cents was invested from lunch, showing the app from the user's perspective. - External source: The middle of the image shows a McDonald's meal, including a drink, fries, and a bag, to visually represent the lunch purchase. - Brand: The bottom of the image displays the lunch cost ($6.65) and the amount invested ($0.35), reinforcing the concept of micro-investing. # Storyline - The ad opens with a view of a mobile interface displaying the time (11:36 AM) and a notification that 35 cents was invested from lunch. This is intended to show the user how the app works in real-time, from the customer's perspective. - The ad then shows a McDonald's meal, including a drink, fries, and a bag, to visually represent the lunch purchase. This is intended to provide context for the investment notification, from an external source. - The ad concludes with a display of the lunch cost ($6.65) and the amount invested ($0.35), reinforcing the concept of micro-investing. This is intended to highlight the value proposition of the app, from the brand's perspective.

# Ad summary This ad promotes Acorns, an investment app, by showing how small investments can be made through everyday online shopping. The ad features a screenshot of the Acorns app interface, displaying a recent investment made from online shopping, alongside a package delivered from Amazon. # Brand positioning Acorns is presented as an accessible and automated investment platform that integrates seamlessly into everyday life. The brand aims to occupy the space of effortless investing, making it easy for anyone to start investing with minimal effort. The brand aligns with values of financial empowerment and convenience, suggesting that investing doesn't have to be complicated or time-consuming. Acorns pushes against the norm of traditional investing platforms by offering a user-friendly interface and automated investment options. The brand positioning is both functional (offering automated investment tools) and emotional (providing a sense of financial security and empowerment). # Product The featured product is the Acorns investment app, which allows users to automatically invest small amounts of money from their everyday online shopping. The app works by rounding up purchases and investing the spare change. The ad shows a notification that 45¢ was invested from online shopping. The app interface displays a category labeled "Clothes" with a total of $26.55 invested, and a recent investment of +$0.45. The ad addresses the purchase barrier of thinking investing requires large sums of money by highlighting how small, incremental investments can add up over time. The ad conveys that the Acorns app is worth trying because it makes investing easy, automated, and accessible to everyone. # Visual style The ad has a clean and modern visual style, resembling a screenshot taken on a mobile device. The production quality is high, with clear and well-lit images. The visual motifs include rounded rectangles and simple icons, creating a user-friendly and accessible feel. The image treatment includes background blurring and subtle color grading. The typography is clean and legible, with a focus on clarity and simplicity. The ad mimics a platform-native style, resembling a notification or update from a financial app, which enhances its scannability and stop power in feed. # Hooks Headline: Invested 45¢ from my online shopping # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of thinking investing requires large sums of money or significant effort. The ad shows how small, incremental investments can be made automatically through everyday online shopping, making investing accessible to everyone. "Invested 45¢ from my online shopping" # Value propositions - Invest spare change from online shopping - Automated investing # Benefits - Effortless investing - Grow your investments through everyday purchases # Features - Automated investing - Invest spare change from online shopping # Call to action None used. # Social proof - None used. # Point of view - Brand: The Acorns logo at the top of the image positions the brand as the source of the ad and its message. - Customer: The app notification and interface screenshot provide the perspective of a user interacting with the Acorns app and seeing their investment progress. - External source: The Amazon package provides an external view of the online shopping activity that triggers the Acorns investment. # Storyline - The ad begins by showing a notification from the Acorns app, stating that 45¢ was invested from online shopping. This is included to immediately demonstrate the app's core functionality of automated investing from everyday purchases. The audience experiences this from the perspective of a user receiving a notification about their investment. - Next, the ad displays a package from Amazon, visually connecting the online shopping activity to a tangible result. This is included to reinforce the idea that everyday purchases can contribute to investments. The audience experiences this from an external perspective, observing the package and its connection to the app notification. - Finally, the ad shows a screenshot of the Acorns app interface, displaying the category "Clothes" with a total of $26.55 invested and a recent investment of +$0.45. This is included to provide a clear view of how the app tracks and displays investments. The audience experiences this from the perspective of an Acorns app user, viewing their investment progress.

# Ad summary This ad promotes Acorns, an investment app, by showing how small, everyday purchases like a morning coffee can contribute to investments. The ad features a hand holding a cup of coffee, with an overlay indicating that a portion of the coffee's cost has been invested through the app. # Brand positioning Acorns is presented as an accessible and user-friendly investment platform that simplifies the process of saving and investing. The brand aims to occupy a space in the consumer's mind as a tool for micro-investing, making it easy for anyone to start investing with small amounts of money. The brand aligns with values of financial empowerment and simplicity, pushing against the perception that investing is only for the wealthy or financially savvy. The brand positioning is functional, focusing on the ease and convenience of using the app to invest spare change from everyday purchases. # Product The Acorns app is a micro-investing platform that allows users to invest small amounts of money, such as spare change from everyday purchases. The ad shows how the app works by highlighting a coffee purchase and the corresponding investment of $0.70. The product is for anyone who wants to start investing but may be intimidated by traditional investment methods or lack significant capital. The ad addresses the purchase barrier of thinking that investing requires large sums of money by showing how even small amounts can make a difference. The ad conveys that Acorns is a simple and accessible way to start investing and grow wealth over time. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and clarity. The image is well-lit and features a minimalist background, drawing attention to the product and the message. The use of a real-life photo gives the ad a sense of authenticity and relatability. # Hooks Headline: Invested 70¢ from my morning coffee # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of thinking that investing requires large sums of money. "Invested 70¢ from my morning coffee" shows how even small amounts can make a difference. # Value propositions - Invest spare change from everyday purchases: Shows how small, everyday purchases can contribute to investments. - Easy way to start investing: Highlights the simplicity and accessibility of the Acorns app. # Benefits - Easy way to start investing - Grow wealth over time # Features - Micro-investing platform - Invest spare change from everyday purchases # Call to action None used. # Social proof - None used. # Point of view - Brand: The Acorns logo at the top of the image represents the brand's presence and endorsement of the message. - Customer: The text "Invested 70¢ from my morning coffee" suggests a user's experience and perspective on using the app. - Customer: The coffee purchase and investment details shown in the bottom section of the image represent a user's transaction and investment activity. # Storyline - The ad opens with a time stamp of 7:02 AM, setting the scene for a typical morning. This is included to establish a relatable context for the viewer, showing that the ad is about everyday activities. The audience experiences this from the perspective of someone starting their day. - The ad then states, "Invested 70¢ from my morning coffee," highlighting how a small purchase can contribute to investments. This is included to demonstrate the core value proposition of the Acorns app, which is to make investing accessible and easy. The audience experiences this from the perspective of an Acorns user. - The ad shows a visual representation of the coffee purchase and the corresponding investment, reinforcing the message that small, everyday purchases can lead to meaningful investments. This is included to provide concrete evidence of how the app works and to make the concept of micro-investing more tangible. The audience experiences this from the perspective of an Acorns user.

# Ad summary This ad promotes Acorns, an app that allows users to invest small amounts of money. The ad features a content creator who invests $5 a day and shows how much money she could have in 40 years. # Brand positioning Acorns is presented as an accessible and easy-to-use investment app that allows anyone to start investing, regardless of their financial knowledge or income level. The brand aims to occupy a space in the consumer's mind as a tool for long-term financial growth and security. The brand aligns with values of financial empowerment and future planning, pushing against the norm that investing is only for the wealthy or financially savvy. The brand positioning is functional, focusing on the simplicity and performance of the app. # Product Acorns is an investment app that allows users to invest small amounts of money on a recurring basis. The app is for anyone who wants to start investing but may not have a lot of money or knowledge about investing. The app allows users to set up recurring investments, such as $5 a day, and shows them how much money they could have in the future based on an estimated average return. The app addresses the purchase barrier of thinking that investing requires a lot of money or expertise by showing how easy and accessible it is to start investing with small amounts. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and screen recordings. The editing is quick, with cuts timed to the music beats. The production quality is polished, but still feels authentic and relatable. The pacing is consistent throughout the ad, with a moderate BPM. # Hooks Spoken: 00:00–00:00 Meet Zoë. / 00:01–00:03 She's a 25 year old content creator investing $5 today with Acorns. Text overlay: 00:00–00:01 Meet Zoë / 00:01–00:03 She's a 25 year old content creator / 00:03–00:03 investing $5 with Acorns Visual: 00:00–00:01 A hand holds up a printed photo of a young woman, Zoë, in front of a brick wall. Zoë is wearing a colorful top and denim vest, with gold jewelry. The text "Meet Zoë" is overlaid on the photo with an arrow pointing to her. / 00:01–00:03 The camera zooms out to reveal Zoë sitting on a bed in a brightly decorated room. She is surrounded by several hands holding up phones that are recording her. The text "She's a 25 year old content creator" is overlaid on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of thinking that investing requires a lot of money or expertise. The ad shows how easy and accessible it is to start investing with small amounts, such as $5 a day. "She's a 25 year old content creator investing $5 today with Acorns." # Value propositions - Invest $5 today with Acorns and see how much money you could have in 40 years. - Easily start investing for your future when you download the Acorns app. # Benefits - Long-term financial growth - Easy to start investing - Accessible to anyone # Features - Recurring investments - Potential investment growth graph # Call to action Download now # Point of view - Customer 100% – The entire ad is told from the perspective of a customer, Zoë, who is using the Acorns app. # Storyline - 00:00–00:02 The ad starts by introducing Zoë, a 25-year-old content creator. - 00:02–00:05 The ad shows Zoë investing $5 a day with Acorns. - 00:05–00:10 The ad shows how much money Zoë could have in 40 years if she continues to invest $5 a day. - 00:10–00:16 The ad encourages viewers to download Acorns and set up a recurring investment to see how their future potential changes. - 00:16–00:19 The ad shows how easy it is to start investing for your future when you download the Acorns app.

# Ad summary This ad features a street interview with the CEO of Acorns, a fintech company. The interviewer asks about his career path and financial advice. The CEO emphasizes building companies, continuous learning, hard work, and the importance of consistent, automated small investments for long-term financial growth. The ad positions Acorns as a simple, accessible tool for everyday people to save and invest. # Brand positioning Acorns is presented as a fintech company that provides real value to society by helping everyday people save and invest for the long term. The brand aims to occupy a space in the consumer's mind as an accessible, reliable, and automated solution for financial growth, particularly for those who might find traditional investing daunting. It aligns with values of financial empowerment, long-term planning, and simplicity, pushing against the notion that investing is complex or exclusive. The brand's positioning is primarily functional, focusing on the ease and automation of its service, but also carries an emotional appeal by promising financial security and growth for its users. # Product The featured product is Acorns, a fintech service designed to help "everyday people" save and invest. The ad highlights its core functionality: enabling users to invest "a couple dollars a day" consistently. The product works by automating these small, regular investments, removing the need for constant attention or complex decision-making. The primary unique selling proposition (USP) conveyed is the simplicity and automation of investing, making it accessible to a broad audience. The ad suggests that by turning on and automating investments, users can achieve long-term financial growth without actively managing their money. This addresses the purchase barrier of perceived complexity or time commitment often associated with investing. # Visual style The ad features a scrappy, UGC-like visual style with a handheld camera and natural lighting, giving it an authentic, unpolished feel. The editing rhythm is characterized by quick cuts between the interviewer and the interviewee, maintaining a dynamic and engaging pace. The production quality leans towards a social media native aesthetic, resembling content commonly found on platforms like TikTok or Instagram Reels, which supports an informal and direct tone. There are no obvious visual motifs beyond the consistent street interview setup. The pacing is generally fast, driven by the rapid back-and-forth dialogue and quick cuts, which remains consistent throughout the ad. The cuts are timed to the dialogue, creating a responsive audio-visual sync. # Hooks Spoken: What do you do for a living? Text overlay: WHAT DO YOU DO FOR A LIVING? Visual: 00:00-00:01: A medium shot shows a male interviewer (Male 2) with light brown hair, wearing a cream-colored hooded jacket, light wash jeans, and white sneakers, approaching another man (Male 1) from behind. Male 1, with dark curly hair, is wearing a black bomber jacket with a shearling collar, a light blue t-shirt, dark blue jeans, and dark sneakers. They are on a city sidewalk with a black wrought-iron fence to the left, bare trees, and brick buildings in the background. The camera is handheld, slightly shaky, and follows Male 2 as he walks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that investing can be perceived as complex or requiring constant attention, which is a barrier for "everyday people." This is addressed by the advice to "Don't think about it, turn it on, automate it." # Value propositions - providing real value in society - helping everyday people save and invest for the long term - a couple dollars a day invested every day for the rest of your life - Don't think about it, turn it on, automate it - the best investor is a dead investor # Benefits - helping everyday people save and invest for the long term - change someone's life # Features - invested a couple dollars a day - automate it # Call to action None used # Social proof - They say the best investor is a dead investor. # Point of view - Customer 50% – The interviewer asks questions that a potential customer might have about career success and financial habits, acting as a proxy for the audience. - Brand 50% – The CEO directly explains his company's mission and offers financial advice that aligns with the product, representing the official voice of Acorns. # Storyline - 00:00–00:01 00:00-00:01: A male interviewer approaches another man on a city sidewalk and asks, "What do you do for a living?" This sets up a common street interview scenario, immediately engaging the viewer with a relatable question about career and success. - 00:01–00:02 00:01-00:02: The man replies, "CEO of Acorns." This reveals his high-status position and introduces the brand, creating immediate intrigue and establishing his authority. - 00:02–00:04 00:02-00:04: The interviewer expresses surprise and clarifies, "You're the CEO of Acorns? Like the fintech company?" This confirms the brand's identity as a significant player in the financial technology sector and reinforces the CEO's credibility. - 00:04–00:05 00:04-00:05: The CEO confirms with a nod and a smile, "Yeah, yeah." This casual confirmation adds to his approachable demeanor despite his high-ranking title. - 00:05–00:08 00:05-00:08: The interviewer, holding a microphone, asks, "So we do interviews for social media. Can I interview you real fast?" This explicitly states the ad's format as a social media interview, inviting the viewer to continue watching for insights. - 00:08–00:08 00:08-00:08: The CEO agrees enthusiastically, "Let's do it." His willingness to participate conveys openness and confidence. - 00:09–00:10 00:09-00:10: The interviewer asks, "What did you do to become a CEO?" This question shifts the narrative to focus on the CEO's journey and the lessons learned, appealing to viewers interested in career success. - 00:10–00:12 00:10-00:12: The CEO responds, "I've been building companies since I was 21." This establishes his long-standing entrepreneurial spirit and experience, building his authority further. - 00:12–00:13 00:12-00:13: The interviewer follows up, "What have you built?" This prompts the CEO to elaborate on his diverse background. - 00:13–00:18 00:13-00:18: The CEO lists a variety of ventures: "A hip hop company, a creative agency, a music company, a shareholder rights company." This showcases his broad experience and adaptability, reinforcing his image as a successful, multifaceted entrepreneur. - 00:18–00:20 00:18-00:20: The interviewer attempts to connect his past to his current role, asking, "And that's what led you to become CEO of Acorns?" This sets up a moment for the CEO to clarify his motivations beyond just building businesses. - 00:20–00:28 00:20-00:28: The CEO corrects him, stating, "No, I would say focusing on things that I think are really important, providing real value in society and focusing on helping everyday people save and invest for the long term." This is a pivotal moment where the CEO articulates Acorns' mission and his personal values, aligning the brand with a purpose-driven approach to financial well-being. - 00:28–00:30 00:28-00:30: The interviewer asks, "What was the hardest part about starting so many different companies?" This question delves into the challenges of entrepreneurship, making the CEO's success more relatable and inspiring. - 00:30–00:41 00:30-00:41: The CEO explains, "Probably just learning totally new things all the time, you know, everything I've done has been a new challenge and a new field, new people, new information. So just getting smart fast." This highlights the importance of continuous learning and adaptability, offering a valuable insight into his success. - 00:41–00:44 00:41-00:44: The interviewer asks, "What was one sacrifice you made in your career that made you who you are today?" This question seeks a deeper, more personal insight into the cost of success. - 00:44–00:48 00:44-00:48: The CEO replies, "Just always working my ass off. I mean, I've sacrificed a ton of things for that." This emphasizes the dedication and hard work required, adding a layer of authenticity to his achievements. - 00:48–00:51 00:48-00:51: The interviewer pivots to financial advice, asking, "What's a small financial habit that you think could genuinely change someone's life?" This directly leads into the product's core value proposition, connecting the CEO's wisdom to practical financial action. - 00:51–01:03 00:51-01:03: The CEO advises, "Just a couple dollars a day invested every day for the rest of your life. Don't think about it, turn it on, automate it. They say the best investor is a dead investor. Just don't pay attention and just let it ride." This is the direct pitch for the Acorns philosophy, emphasizing simplicity, automation, and long-term, hands-off investing, directly addressing the product's benefits.