How Wild Dose Advertises on Meta

# Ad summary This ad promotes Wild Dose's “A Dose for Bloating” food supplement. The ad features a person packing a suitcase and including the product as an essential travel item, highlighting the convenience and necessity of the product for comfortable travel. # Brand positioning Wild Dose is presented as a provider of convenient solutions for common travel-related discomforts, specifically bloating. The brand is positioned as a must-have for travelers who prioritize comfort and want to proactively manage their digestive health while on the go. The brand aligns with a lifestyle that values wellness and convenience, pushing against the norm of ignoring or enduring travel discomfort. The brand positioning is both functional, offering a practical solution to bloating, and emotional, promoting a feeling of comfort and freedom while traveling. # Product Wild Dose's “A Dose for Bloating” is a food supplement designed to alleviate bloating, particularly during travel. The product comes in a box with individually blister-packed capsules, making it easy to carry and use on the go. The ad emphasizes that being “bloat free and comfortable” is achievable for only £10, directly addressing the purchase barrier of cost. The product is presented as “tummy travel insurance,” positioning it as an essential item to pack alongside other travel necessities like sunscreen and outfits. It's designed for individuals who experience bloating and want a convenient, proactive solution to manage it while traveling. # Visual style The ad has a bright, clean aesthetic with natural, sunny lighting. It appears to be shot in a simple, straightforward manner, likely intended to give it a UGC feel, while still looking polished. The editing is minimal, with static shots and no transitions. # Hooks Text overlay: 00:00–00:06 I'll spend: / 00:00–00:06 £45 on nails / 00:00–00:06 £150 on hair / 00:00–00:06 £200 on outfits / 00:00–00:06 £350 on hotels / 00:00–00:06 £180 on flights Visual: 00:00–00:05 Overhead shot of an open, empty beige suitcase on a white surface with sunny lighting. A hand enters the frame and begins packing clothes, including a pink top, black top, and blue striped shirt. A green toiletry bag and a brown bottle of sunscreen are added. The shot is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is travel-related bloating, which can cause discomfort and inconvenience during trips. # Value propositions - Being bloat free and comfortable is only £10 - “Tummy travel insurance” # Benefits - Bloat free - Comfortable # Features - Food supplement - Individually blister-packed capsules # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown from the perspective of a customer packing for a trip and highlighting a product for managing bloating during travel. # Storyline - 00:00–00:06 00:00–00:06 The ad begins with an open suitcase. A hand is shown packing various items, including clothes, a toiletry bag, and a bottle of sunscreen. This establishes the context of preparing for travel. - 00:06–00:11 00:06–00:11 The hand places a box of Wild Dose's "A Dose for Bloating" supplement into the suitcase. The text overlay emphasizes the value proposition, stating “being bloat free and comfortable is only £10” and “don't forget to pack your tummy travel insurance.” The narrative shifts focus to highlighting the product as an essential travel item for digestive comfort. The perspective is from someone who values travel and proactively manages their health.

# Ad summary A mother shares her experience with a constipation remedy, framed as a relatable anecdote about holiday discomfort. She highlights the product's natural ingredients and gentle effectiveness, positioning it as a solution for moms who prioritize their family's well-being on trips, often at the expense of their own. # Brand positioning Wild Dose is presented as a provider of natural, gentle supplements, with an emphasis on digestive wellness. The brand aligns with a lifestyle that values both family care and self-care, especially during travel when routines are disrupted. Their positioning seems to push against the norm of harsh, chemically-laden laxatives, opting instead for a natural solution to digestive problems. The brand appears to focus on functional benefits, emphasizing the product's efficacy and natural composition. # Product The featured product is A Dose for Blocked Bellies by Wild Dose, a supplement designed to alleviate constipation. It is presented as a natural and gentle solution for occasional digestive issues, particularly during travel. The supplement comes in pill form and is for adults. The ad mentions that the product is completely natural and gentle. It addresses the purchase barrier of skepticism towards taking pills from strangers by emphasizing the natural composition. The ad suggests it's a convenient and effective way to maintain digestive comfort during travel, allowing users to fully enjoy their holidays. # Visual style The ad has a UGC feel, with natural lighting and casual framing. The editing style includes quick cuts, particularly during vacation footage, and transitions are smooth. The production quality is a blend of casual and polished, lending authenticity while maintaining visual appeal. The pacing is consistent throughout, at a moderate speed. There is no consistent audio-visual sync. # Hooks Spoken: 00:00–00:02 [Casual] Okay other mums will understand this. Text overlay: 00:00–00:02 okay other mums will understand this Visual: 00:00–00:02 The woman, in her 30s, with dark hair pulled back, is sitting at a wooden table outdoors with greenery in the background and a red umbrella overhead. She's wearing a white linen shirt and has sunglasses on her head. She rests her hand on her face as she speaks directly to the camera, appearing tired but friendly. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is constipation experienced by mothers during vacations, preventing them from fully enjoying the trip. "I was day 3 of my holiday and I still hadn't been to the toilet." # Value propositions - A natural and gentle solution for constipation, allowing moms to enjoy their vacations without discomfort. # Benefits - Relief from constipation - Comfort during travel - Ability to enjoy vacations # Features - Natural ingredients - Gentle formula # Call to action Then I'd honestly recommend packing these as well because they might just save your next trip. # Social proof - Recommendation from another mom by the pool: "Anyway, I ended up chatting to another mum by the pool and she'd asked if I ever tried these." - Implied testimonial of effectiveness: "So I took them last night, and this morning I woke up and finally went to the toilet." # Point of view - Customer 100% – The entire ad is told from the perspective of a mom sharing her personal experience and recommending a product. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a woman sitting at an outdoor table, speaking directly to the camera. She shares that it is day three of her vacation, and she still hasn't been able to use the toilet. The message conveys a relatable frustration and discomfort. The perspective is from the speaker's personal experience, and the tone is casual and confessional. - 00:05–00:12 00:05–00:12 The woman narrates while clips show her family enjoying the vacation. She reveals that she feels bloated and uncomfortable because she can't go to the bathroom. The contrast between her discomfort and her family's enjoyment highlights the sacrifice she's making. The perspective shifts to a wider view of her family's vacation experience to highlight that she's the only one feeling bad. The tone shifts to a wistful longing. - 00:12–00:17 00:12–00:17 The woman continues, saying this isn't a regular problem for her, but it occurs every time she goes on vacation. She highlights how she suddenly realizes she hasn't been able to go since before she left for the airport. The message conveys that it is a frustrating trend. The perspective is from the speaker's personal experience, and the tone is matter-of-fact. - 00:17–00:27 00:17–00:27 The woman shares how she was speaking to another mother by the pool, who asked if she had tried A Dose for Blocked Bellies. The message introduces a potential solution to her problem. The perspective is from the speaker's personal experience, and the tone is conversational. - 00:27–00:35 00:27–00:35 The woman explains she is not usually one to take pills from a stranger. She continues by saying that the woman at the pool explained that they were natural and gentle, and she thought, "Why not?" The message builds trust in the solution by explaining its natural composition. The perspective is from the speaker's personal experience, and the tone is hesitant yet curious. - 00:35–00:39 00:35–00:39 The woman shares that she took the pills last night, and this morning she finally went to the toilet. The message conveys the product's effectiveness. The perspective is from the speaker's personal experience, and the tone is relieved. - 00:39–00:46 00:39–00:46 The woman shares that while going to the toilet is not exactly life-changing news, it means she hasn't been uncomfortable and can now enjoy the trip that she's been looking forward to all year with the kids. The message highlights the product's impact on her overall well-being and vacation experience. The perspective is from the speaker's personal experience, and the tone is grateful and excited. - 00:46–00:55 00:46–00:55 The woman ends by addressing other moms, suggesting they pack the product too, as it might just save their next trip. The message provides a direct recommendation and encouragement. The perspective shifts to a broader audience of mothers, and the tone is friendly and persuasive.

# Ad summary This ad promotes Wild Dose digestive enzyme tablets for bloating. The ad features a woman in her kitchen who speaks directly to the camera about how bloating is not just fat, but rather undigested food fermenting in your gut. She states that generic powders and gummies won't fix it, but digestive enzymes will. She holds up the Wild Dose product and describes how it contains digestive enzymes, probiotics, and plant and herb extracts to help break down food and release trapped gas. She shows the product and says that taking two tablets per day allows you to avoid missing meals, cutting out your favorite foods, or drinking weird teas. She then displays the Wild Dose website showing many positive reviews, and quotes one about feeling confident in the shape of her stomach. She closes by saying that Wild Dose is cheaper than buying random supplements or changing your whole diet. # Brand positioning Wild Dose is presented as a wellness company that offers an easy, convenient solution to stomach bloating. The brand pushes against diet culture and promotes a body-positive lifestyle by claiming that there's no need to cut out favorite foods or miss meals in order to feel comfortable in your body. The brand’s positioning is functional, emphasizing the product's ability to provide fast relief. # Product Wild Dose sells digestive enzyme tablets that contain digestive enzymes, probiotics, and plant and herb extracts to help break down food and release trapped gas, thereby relieving bloating. The product is for people who feel bloated due to undigested food fermenting in the gut. Benefits of the product include no missing meals, no cutting out favorite foods, and no weird teas. Two tablets are taken per day. # Visual style The ad has a UGC feel, using natural lighting and an unedited look. The style of the ad is casual and clearly designed for Reels or TikTok. The editing style is simple with static shots. The pacing is conversational and consistent throughout the ad. # Hooks Spoken: Female 1: If you wake up looking like this, but by six PM you're looking like this, this video is for you. Text overlay: Morning belly all day? 🤨 / if you wake up looking like this / but by six PM you're looking like this / this video is for you Visual: 00:00–00:02 A woman stands in a kitchen facing the camera directly. She is fair-skinned with light-brown hair in a ponytail, and she is wearing an oversized navy t-shirt with a white logo on the front. She is also wearing bright-blue leggings. She lifts the bottom of her t-shirt to reveal a toned stomach. The kitchen is visible in the background. It features white cabinets and countertops. The camera is stationary and framed in a medium shot. / 00:02–00:03 The woman poses, putting her hands on her stomach to indicate a larger size. / 00:03–00:04 The woman stands in a kitchen facing the camera directly. She is fair-skinned with light-brown hair in a ponytail, and she is wearing an oversized navy t-shirt with a white logo on the front. She is also wearing bright-blue leggings. The kitchen is visible in the background. It features white cabinets and countertops. The camera is stationary and framed in a medium shot. # Funnel stage Middle of funnel (Consideration) # Pain points Many people experience bloating due to undigested food fermenting in their gut. "I just don't love waking up feeling snatched and then needing an oversized hoodie by dinnertime." # Value propositions - Easy to use - Provides a convenient solution for bloating - Cheaper than buying random different supplements every week - Cheaper than changing your whole bloody diet # Benefits - Helps break down food - Releases trapped gas - No missing meals - No cutting out your favorite food - No weird teas that you don't wanna eat # Features - Digestive enzymes - Probiotics - Plant and herb extracts - Two tablets per day # Call to action Then give them a try. # Social proof - “I have not felt so confident with the shape of my stomach in years.” – Wild Dose website comment. # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer, featuring UGC-style content and casual language. # Storyline - 00:00–00:03 The creator poses in her kitchen, lifting her shirt to reveal a toned stomach. She asks if viewers ever experience "Morning belly all day?" implying they start the day looking fit but are bloated by evening. - 00:03–00:06 She states this video is for anyone experiencing that issue, and counters any common misconceptions about weight gain. - 00:07–00:16 She says she is “sick of these like fitness influencers telling us to just drink lemon water and cut out gluten forever.” She says she loves her food, pasta, and carbs. - 00:17–00:21 She says she just doesn’t love waking up feeling snatched and then needing an oversized hoodie by dinnertime. - 00:22–00:28 Transitioning to a shot behind a countertop, she explains that bloating isn’t just fat. It’s literally undigested food fermenting in your gut, creating trapped gas. - 00:29–00:42 Holding the product, A Dose for Bloating, she says that generic powders and gummies won’t fix it. You need digestive enzymes. These are by Wild Dose. She says the product has digestive enzymes, probiotics and plant and herb extracts to help break down that food and release that trapped gas. - 00:42–00:49 She shares that the product is so easy, and you literally just take two a day: “no missing meals no cutting out your favorite food no weird teas that you don't wanna eat.” - 00:49–00:58 Showing the Wild Dose website with thousands of reviews, she says that a comment “got me.” A quote on screen reads, “I have not felt so confident with the shape of my stomach in years”. - 00:58–01:07 She says “same”. She claims Wild Dose is cheaper than buying random different supplements every week, or changing your whole bloody diet because someone on TikTok said bread is evil. - 01:07–01:11 She concludes by saying, “Don't suffer in silence every time you eat them then give them a try.”

# Ad summary This ad promotes Wild Dose for Blocked Bellies, offering a natural solution to bloating caused by irregular bowel movements, presented by a female creator. # Brand positioning Wild Dose is presented as a natural solution to digestive issues, specifically targeting bloating related to irregular bowel movements. The brand positions itself as an alternative to simply eating fruit, suggesting its product is a more effective solution to alleviate digestive problems and promote regularity. The tone is straightforward and conversational, with a focus on addressing a common discomfort in a relatable manner. The brand leans into a functional approach, emphasizing its ability to provide quick relief and regularity. # Product Wild Dose for Blocked Bellies are natural supplements designed to alleviate bloating caused by irregular bowel movements. They are presented as a convenient and effective alternative to eating a pound of fruit, promising to "get things moving" and "keep you cleared out." The product targets individuals experiencing bloating due to digestive issues, and is positioned as a reliable way to achieve regularity without discomfort. The advertisement emphasizes the product's natural composition and its ability to provide relief from bloating, highlighting it as a practical solution for those seeking digestive wellness. # Visual style The ad has a casual, UGC-style aesthetic, with a home setting and natural lighting. The editing is straightforward with static shots. The production quality is simple, giving the impression of a spontaneous testimonial. The pacing is consistent. The audio and visuals are synchronized with the woman's speech. # Hooks Spoken: Did you know that not pooping regularly means that's why you're getting bloated? Text overlay: You're just full of 💩💩🤔 Visual: 00:00–00:02: A fair-skinned woman with shoulder-length blonde hair and wearing a black and white striped sweater stands in front of a kitchen counter. She holds a small orange fruit in her hand while gesturing and speaking directly to the camera. In front of her is a clear bowl filled with various fruits, including lemons, kiwis, and oranges. The background is slightly blurred, showing a glimpse of a dining area and a red-lit wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that bloating is an uncomfortable and undesirable condition caused by irregular bowel movements, which the product aims to solve. # Value propositions - Provides a natural alternative to laxatives or other medications. - The product comes in an easy dose form. # Benefits - Keep you cleared out - Not have to worry about getting bloated # Features - Natural ways to get things moving # Call to action I'm gonna leave the link for you # Social proof - "I can't rate them highly enough" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a relatable woman speaking directly to the camera, sharing her experience and recommendation of the product. # Storyline - 00:00–00:05 A woman holds various fruits, emphasizing the issue of bloating due to not "pooping regularly." - 00:05–00:08 She contrasts eating a pound of fruit with using the advertised product, suggesting the product is a superior solution. - 00:08–00:16 She presents "a dose for blocked bellies", highlighting the product's ability to help with natural ways to get things moving and keep you cleared out. - 00:16–00:21 She recommends it, saying she can't rate the product highly enough, and encourages viewers to check the link for more information.

# Ad summary The ad shows Wild Dose’s product, A Dose For Bloating, and uses the narrative structure of asking the customer if they would prefer overpriced coffee or Wild Dose for the same price. The ad implies that the viewer is someone who suffers from bloating, and that Wild Dose is an effective way to reduce or prevent it. # Brand positioning Wild Dose is presented as a modern wellness brand that understands the needs and concerns of its target audience, particularly regarding bloating. The brand positions itself as a solution for bloating, offering an alternative to common, yet potentially exacerbating, habits like drinking coffee. The brand aligns with a lifestyle focused on wellness and proactive health management. Wild Dose challenges the norm by suggesting that its product is a better alternative to overpriced coffee, addressing a common pain point with a convenient, similarly priced solution. The brand positioning is both functional (providing relief from bloating) and emotional (offering a sense of control and well-being). # Product The featured product is "A DOSE FOR BLOATING" by Wild Dose, a food supplement designed to alleviate bloating. It is packaged in a small, lavender-colored box with a minimalist design, featuring a yellow zig-zag line and small cartoon icons including smiling lemons. The ad implies that the product is for individuals who experience bloating and are looking for a convenient solution. The key USP is that it helps with bloating, offering a direct benefit that is contrasted with the bloating effect of overpriced coffees. The product is presented as a competitively priced alternative to daily coffee consumption. The ad addresses the purchase barrier by highlighting the product's equal price point with coffee, while also helping your bloating, unlike coffee. # Visual style The ad has a highly polished, studio-shot appearance. The visual motifs include a clean layout with simple shapes and contrasting colors. The image treatment features background removal, creating floating elements, and consistent color grading. The typography is large and bold, integrated in a modern and legible style. The overall style contrasts with typical norms, creating a visually disruptive effect that enhances scannability in-feed. # Hooks Headline: Would you rather? # Funnel stage Consideration # Pain points The ad clearly addresses the pain point of bloating. The phrase, "One of these actually helps your bloating, the other makes it worse," directly implies that bloating is a common problem that people want to solve. # Value propositions - A Dose For Bloating for £8.50 helps your bloating - £8.50 offers a food supplement that helps bloating, while overpriced coffees make it worse. # Benefits - Bloat-freedom # Features - Food supplement # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is used throughout the image ad to communicate the product benefits and pricing of "A DOSE FOR BLOATING". # Storyline - The ad opens with the question, "Would you rather?" This is intended to immediately engage the viewer and prompt them to consider the choice being presented. The question is presented from the brand's perspective, introducing the core theme of the ad. - Next, the ad presents "Two overpriced coffees = £8.50". This establishes one side of the comparison, highlighting a common expense that many people incur daily. This is presented from an external source, illustrating a common consumer behavior. - The ad then introduces "A DOSE FOR BLOATING" by Wild Dose alongside the statement "Bloat-freedom? Also £8.50". This offers the alternative solution, directly equating the price of the product with the coffee mentioned earlier. This is presented from the brand's perspective. - Finally, the ad concludes with the statement, "One of these actually helps your bloating, the other makes it worse." This emphasizes the product's benefit and differentiates it from the alternative, driving home the value proposition. This is presented from the brand's perspective.

# Ad summary In a selfie-style video, a woman shares her experience of getting constipated while on vacation. She shares her recommendation, "A Dose for Blocked Bellies" from Wild Dose, which helps her go to the bathroom like normal when she travels. She explains it is all-natural and affordable. # Brand positioning Wild Dose is a brand focused on digestive health. In this ad, the brand is positioned as a solution for travel constipation, offering a natural alternative to traditional laxatives. The brand aligns with a lifestyle that values comfort and normalcy while traveling, pushing against the norm of accepting digestive discomfort as part of the travel experience. This positioning is functional, emphasizing the product's ability to restore regular bowel movements without the harsh effects of laxatives. # Product The product is "A Dose for Blocked Bellies" from Wild Dose, a natural supplement designed to help relieve constipation, specifically for travel. It is presented as an all-natural alternative to laxatives, ensuring regular bowel movements without causing urgency or discomfort. The ad emphasizes the product's portability and affordability, highlighting that it fits easily into a pocket or purse, making it convenient for travel. The product addresses the purchase barrier of travel constipation, offering a solution for those who struggle with bowel movements while on vacation. The language focuses on the product's ability to help users "go like normal," conveying a sense of ease and normalcy. # Visual style The ad has a UGC feel with a selfie-style camera and natural lighting. The editing style consists of static shots with occasional jump cuts. The production quality is simple, resembling content that could be created on a smartphone. There are about 80 BPM. The overall aesthetic is casual and relatable. # Hooks Spoken: 00:00–00:02: This is for all my girls who can't poop on holiday because I never used to be able to poop for the first like 4 days Text overlay: For the girls who don't poop on holiday 💩 / this is for all my girls who can't poop on holiday Visual: 00:00–00:02: The camera is selfie-style, held by a woman in an airport. She has curly brown hair pulled back in a ponytail, a black long sleeve top, and beige headphones on. In the background is a window with an airplane outside. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is travel constipation, specifically the discomfort and inconvenience of not being able to have regular bowel movements while on vacation. The creator shares, "I never used to be able to poop for the first like 4 days and it was so annoying so uncomfortable" # Value propositions - All natural helps move things along: This combines natural ingredients with the core benefit of relieving constipation gently. - Not a laxative that is easy to travel with: This connects the fact that is is not a harsh laxative with the convenience of being able to travel with it. - They literally fit in your pocket your purse whatever: This highlights the convenience of being able to travel with the product. # Benefits - They're not laxatives - Help move things along - They're not gonna have you running to the toilet - Help you go like normal # Features - A dose for blocked bellies - All natural - Easy to travel with - Fits in your pocket # Call to action I'll link them below literally try them thank me later # Social proof - "I never used to be able to poop for the first like 4 days...and then I found this hack like recently and low key kind of changed my life" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the point of view of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 The creator establishes the topic. - 00:02–00:06 She mentions that she used to get constipated for the first 4 days of vacation. - 00:07–00:13 She then introduces her solution, the Wild Dose product. - 00:13–00:17 She then explains it is not a laxative. - 00:17–00:22 She then explains it is all natural and helps move things along. - 00:22–00:26 She explains that it will not make you run to the toilet, but help you go like normal. - 00:26–00:30 She shares when she takes the product. - 00:31–00:39 She restates how great it is, that she is able to go to the bathroom like normal, and she does not have to be uncomfortable anymore. - 00:40–00:45 She highlights that it is affordable and easy to travel with because it is easy to keep with you. - 00:46–00:48 She ends with a call to action.

# Ad summary A woman shares that her nutritionist has been seeing more moms struggling with bloating than ever, and explains that the main causes can be rushing your food, chewing too quickly or eating with distractions. She shares that her nutritionist understands the struggles of motherhood and recommended Dose for Bloating tablets to help digest food more easily and keep bloating under control. # Brand positioning Dose For Bloating is presented as an accessible and practical solution for busy women who experience bloating. The ad positions the brand as understanding the challenges of modern life and providing a convenient way to manage digestive discomfort. This is communicated through a real user, relatable scenarios, and the product's ease of use and portability. The brand aims to occupy a space in the consumer's mind as a reliable and budget-friendly aid, acknowledging that holistic lifestyle changes aren't always feasible. The ad does not make overt comparisons to other digestive aids or medications, but instead positions Dose For Bloating as an easy addition to a busy daily routine, promoting a sense of control and well-being without demanding major lifestyle changes. It’s a functional solution delivered with an emotional connection. # Product Dose For Bloating is a tablet designed to help women digest food more easily and keep bloating under control. The tablets are easy to take on the go and meant to be taken before a main meal. They address the pain point of bloating that results from a busy lifestyle, especially among moms who rush their food, chew too quickly, or eat with distractions. The tablets are presented as a budget-friendly solution that is easy to incorporate into a daily routine. The USP is the convenience and accessibility of the product for managing bloating without requiring significant lifestyle changes or disrupting a busy schedule. The ad conveys that Dose For Bloating is worth trying for its ability to provide digestive support that fits seamlessly into the daily life of a busy mom. # Visual style The ad has a UGC aesthetic, with natural lighting and casual framing. The editing includes quick cuts between the woman talking to the camera, shots of an iPhone screen, and B-roll footage of her day-to-day life. The production quality is simple, supporting an authentic tone. The pacing is moderately fast with cuts approximately every 2-3 seconds during testimonial moments and faster during the B-roll montages. Most product-related actions are timed to the voiceover lines. Overall, the ad looks and feels like content created by a consumer in their home, with natural lighting and handheld camera movements. # Hooks Spoken: 00:00–00:04: My nutritionist told me that they're seeing more mums struggling with bloating than ever. Text overlay: my nutritionist told me that they're / struggling with bloating than ever Visual: 00:00–00:04: A woman with long dark hair is in a white bathroom with a mirror. She's wearing a beige T-shirt with red trim. She is brushing her hair into a ponytail. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights that bloating is a common problem for busy women, especially mothers, who often rush their food, chew too quickly, or eat with distractions due to their hectic lifestyles. # Value propositions - Budget friendly way to keep my bloating under control - Easy way to keep bloating under control even if everything else in my life isn't # Benefits - Keeps my bloating under control - Visibly look less bloated - More comfortable after eating # Features - Tablets to help you digest your food more easily - Easy to take on the go # Call to action None used. # Social proof - "My nutritionist told me that they're seeing more mums struggling with bloating than ever." – Female 1 (Customer) - "She showed me this NHS research that explains that one of the main causes can be rushing your food, chewing too quickly or eating with distractions." – Female 1 (Customer) - "They're supposed to help you digest your food more easily, and I do honestly feel that's been the case." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the POV of a mother who uses and endorses the product. # Storyline - 00:00–00:05 The creator prefaces the segment by sharing her nutritionist told her that they are seeing more mothers struggling with bloating than ever before. - 00:05–00:13 The creator states that the reason why makes so much sense and shares that her nutritionist had seen so many moms like her come in experiencing the same issues. - 00:13–00:21 The creator pulls up NHS research that explains that the main causes of bloating can be rushing your food, chewing too quickly, or eating with distractions. This is framed as a factual justification for the creator's personal experience. - 00:21–00:25 The creator says she is a mother, so her whole life is a distraction and that she barely gets time to eat as it is. - 00:25–00:33 The creator shows a series of B-roll footage of her eating while feeding her kids, eating food cold after everyone else, and grabbing a meal deal between school pick-ups and swimming lessons to underscore the chaotic reality of meal times for busy moms. - 00:33–00:39 The creator acknowledges that she realistically will not be able to sit down and mindfully chew 30 times per bite whilst her child is crying or drawing on the walls, setting up the product as a convenient solution to a common problem. - 00:39–00:45 The creator shares that her nutritionist understands her struggles and recommended Dose For Bloating tablets, which she had seen online. - 00:45–00:47 The creator claims she gave Dose For Bloating tablets a try, and the difference has been really positive. - 00:47–00:51 The creator shows B-roll footage of her on vacation at the beach with her family to underscore her feeling visibly less bloated and more comfortable after eating. - 00:51–00:54 The creator reports that Dose For Bloating tablets are supposed to help you digest your food more easily, and she feels that's been the case. - 00:54–00:58 The creator shows her unpacking the product and getting a beverage in her kitchen, then says the tablets are easy to take on the go, that she keeps them in her handbag and takes them before a main meal, further underscoring its ease of use. - 00:58–01:04 The creator concludes by stating that as a busy mom, Dose For Bloating has been such an easy, budget-friendly way to keep her bloating under control, even if everything else in her life isn't.

# Ad summary This ad features a female creator discussing her travel experiences, particularly the digestive issues she faces. She introduces "A Dose for Bloating," a product she uses to combat bloating and stomach problems while traveling, emphasizing its convenience and affordability. # Brand positioning Wild Dose aims to be a go-to supplement brand for women that provides support and relief from common digestive issues while traveling. The brand positions itself as both practical and lifestyle-based, promoting convenient solutions for on-the-go use. By focusing on tummy issues such as bloating, the brand directly addresses a prevalent concern experienced by travelers, pushing against the norm of ignoring the digestive discomfort that comes with travel. # Product "A Dose for Bloating" is a food supplement in capsule form, designed to alleviate bloating and tummy issues while traveling. It is for individuals who experience digestive discomfort due to changes in diet and routine during travel. The product contains ingredients that help break down different foods and release trapped gas, thus easing discomfort. A single pack costs £10. The ad highlights the product's value by comparing it to the cost of other travel preparations such as hair, nails, lashes, outfits and bikinis, positioning it as a more practical solution. # Visual style The ad has a casual, UGC feel, resembling a typical social media post. Editing involves static shots with minimal transitions. The production quality is somewhere between low-fi and polished, with the creator filming in natural lighting in what seems to be her bedroom. The pacing is consistent, with about one cut per minute, driven primarily by the speaker's speech patterns. # Hooks Spoken: 00:00–00:06 Would you believe that over 88% of the UK experience tummy issues and bloating when traveling? Text overlay: 00:00–00:05 percentage of uk who suffer with bloating on holiday / 00:00–00:05 88% of people / 00:00–00:05 on holiday / 00:00–00:05 Impact on Trips: / 00:00–00:05 Ask anything / 00:00–00:06 would you believe that over 88% of the UK experience tummy issues and bloating when travelling Visual: 00:00–00:05 The screen shows a Google search result with the query "percentage of uk who suffer with bloating on holiday." The first result is highlighted: "Based on a 2024 survey, 88% of people report being affected by bloating in some way." Below the search results, a woman is visible from the shoulders up, wearing a black athletic zip-up. She has fair skin, long blond hair pulled back in a ponytail, and light eyes. She is looking directly at the camera with a surprised expression, her index finger pointing up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights that holidays are often ruined by tummy issues. This is demonstrated by the direct quote, "But every single time I go away, without fail it is ruined by my tummy issues." # Value propositions - Offers a practical solution to a common travel issue at an affordable price (£10) - Allows you to enjoy your holiday without tummy issues - The £10 product cost is minimal compared to other travel preparations like clothing, hair, nails, and lashes. # Benefits - Reduces discomfort - Prevents the feeling of doubling in size # Features - Contains ingredients that help break down different foods - Helps release trapped gas # Call to action This definitely needs to be part of your holiday prep list! # Social proof - "I took these away with me as well" - Female 1 (Creator) - "I genuinely didn't feel uncomfortable or like I doubled in size by the end of the day" - Female 1 (Creator) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a customer sharing their personal experiences and recommendations, conveying a sense of relatability and authenticity. # Storyline - 00:00–00:05 00:00–00:05 The creator begins by stating that over 88% of the UK population experiences tummy issues and bloating when traveling. This is intended to shock the audience and highlight the commonality of the problem. - 00:05–00:08 00:05–00:08 She states that she will explain how to save the audience's holiday for just £10. This is meant to hook viewers by promising a cost-effective solution to a common travel problem. - 00:08–00:17 00:08–00:17 She describes the lengths she goes to to prepare for her own holidays: hair, nails, lashes, outfits, and bikinis. This is likely meant to build the contrast between unnecessary holiday preparation and necessary digestive relief. - 00:17–00:22 00:17–00:22 She explains that every time she goes away, her tummy issues ruin her holiday. This highlights a personal pain point and establishes the need for a solution. - 00:22–00:31 00:22–00:31 She discusses how eating differently while traveling contributes to bloating and discomfort. This offers a relatable explanation for why many people experience these issues during holidays. - 00:31–00:49 00:31–00:49 The creator introduces A Dose for Bloating, which she took on her holiday last year, for just £10, and says that it significantly reduces discomfort and trapped gas. This establishes the product as a practical and affordable solution. - 00:49–00:55 00:49–00:55 She admits she was hesitant to try them at first because she spends money on things like outfits but spending money on A Dose for Bloating is much more worth it because it helps you feel good. This is meant to highlight the value proposition of the product compared to other travel-related expenses. - 00:56–00:59 00:56–00:59 She says that if the viewer has a holiday coming up, A Dose for Bloating should be part of their holiday prep list. This is intended to encourage viewers to purchase the product before their next trip.

# Ad summary This ad emphasizes the cost of feeling bloated while traveling, suggesting that Wild Dose's A Dose For Bloating product is a cheaper and more convenient alternative to the other expenses commonly associated with travel. # Brand positioning Wild Dose positions itself as a provider of solutions to travel-related discomfort, specifically targeting bloating. The brand appears modern and playful through the visuals, suggesting a brand that is approachable. The positioning is primarily functional, addressing a common problem with a simple solution, but also emotional as it relates to comfort while traveling. # Product The product is a box of 'A DOSE FOR BLOATING' by Wild Dose. It is designed to alleviate bloating and improve comfort. The purple box contains the bloating supplement and has a simple design, emphasizing the product's direct benefits. The USPs appear to be convenience and cost-effectiveness, positioning it as a compact and affordable way to manage bloating while traveling. # Visual style The ad has a natural, lifestyle aesthetic, resembling user-generated content with a candid snapshot of a suitcase being packed. The color palette is soft and muted, with pops of color from the product packaging and clothing items. The image is well-lit, giving it a clean and inviting feel. # Hooks Headline: I'll spend: # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the discomfort and inconvenience of bloating while traveling, especially when compared to the other (high) costs associated with travel. # Value propositions - Being bloated free and comfortable is only £10 # Benefits - Being bloated free and comfortable # Features - A Dose For Bloating # Call to action None used. # Social proof - None used. # Point of view - Customer: The perspective of the customer is reflected in the list of expenses associated with travel, which creates a sense of relatability and shared experience. - Brand: The brand's perspective is presented when highlighting the cost-effectiveness and convenience of the Wild Dose product, positioning it as an affordable solution to travel discomfort. # Storyline - The ad starts by highlighting the various expenses associated with travel, such as nails, hair, outfits, hotels, and flights. This is intended to create a relatable scenario of travel-related spending, from the perspective of a traveler who is about to embark on a trip. - The ad then introduces the Wild Dose product as a solution to bloating, emphasizing that being 'bloated free and comfortable' is significantly cheaper than the other travel expenses. This suggests a simple and cost-effective solution to a common travel discomfort, from the brand's perspective.

# Ad summary This ad promotes Wild Dose capsules for blocked bellies. The ad presents the product alongside a lighthearted message that normalizes daily bowel movements and highlights the natural ingredients and affordability. # Brand positioning Wild Dose is positioned as a health and wellness brand that is natural and gentle. The brand’s positioning is functional, offering a dose of capsules that support regular bowel movements and relieve blocked bellies. The brand is presented as normalizing daily bowel movements and being gentle on the body with their natural ingredients, potentially going against the norms of other more clinical or medicinal digestive health brands. # Product The product being advertised is Wild Dose capsules for blocked bellies. It is a supplement that provides gentle relief and supports daily bowel movements. The capsules are made with natural and gentle ingredients and each daily dose costs less than 74p. The product addresses the discomfort and irregularity of blocked bowels and the barrier of cost. # Visual style The ad has a playful and clean aesthetic with a brightly lit product shot set against a pastel background. The composition uses symmetrical elements like the toilet paper rolls to frame the product and features cartoonish icons to reinforce key benefits. The overall design is uncluttered and optimized for quick consumption. # Hooks Headline: Onaroll😀 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of blocked bowels. The ad promotes, "A DOSE FOR BLOCKED BELLIES”. # Value propositions - Less than 74p a day - A DOSE FOR BLOCKED BELLIES # Benefits - Supports daily poops # Features - Natural and gentle ingredients # Call to action None used. # Social proof - None used. # Point of view - Customer: The phrases "My morning routine's" and "Onaroll😀" are presented from the customer's point of view, framing the product as an element of daily life and indicating a positive experience. # Storyline - The ad starts by presenting the product as part of someone's morning routine, with a playful tone through the text “Onaroll😀,” which tells the viewer that this product easily integrates into daily life and makes them feel good. - The ad then presents the Wild Dose bottle, emphasizing that it is a dose “FOR BLOCKED BELLIES”. The brand tells viewers the product has a specific function. - The ad shows supporting icons and text which convey key product benefits—supporting daily bowel movements with natural and gentle ingredients that are less than 74p a day. The brand is showing the viewer the value and affordability of the product.

# Ad summary The image ad features the product 'A Dose for Bloating' by Wild Dose. The ad copy asks "Bloated Tummy?" and answers with "There's a Dose For That" above an image of the product box being held in front of a blue sky background. The product box is a light purple color, with a smiling face and a wavy line on the front of the package, in addition to the brand and product names. It lists functional attributes, such as 1 Billion Probiotics, 6 Digestive Enzymes, and 7 Plant Extracts. # Brand positioning Wild Dose is presented as a modern wellness brand offering functional supplements to address common health concerns. The brand promotes a lighthearted and approachable tone, which is reflected in the product's playful name and the smiling face on the packaging. The use of pastel colors and clean typography contribute to a contemporary aesthetic. The brand positions itself as a solution for everyday discomforts like bloating with a focus on natural ingredients, as indicated by the vegan certification and the mention of plant extracts. Wild Dose leans into addressing functional needs with simple, effective solutions, differentiating itself through a friendly and accessible approach to wellness. # Product The product featured is 'A Dose for Bloating' by Wild Dose, a food supplement designed to alleviate bloating. It comes in a box containing 20 capsules and includes key ingredients such as 1 billion probiotics, 6 digestive enzymes, and 7 plant extracts. The product is suitable for vegans, contains no additives, and is non-GMO. It is designed to relieve gas. The packaging features a smiling face, suggesting a gentle and positive approach to digestive health. The product aims to address the common discomfort of bloating with a natural and convenient solution. # Visual style The ad features a bright, cheerful aesthetic with a clean and modern design. The product is presented against a natural sky background, creating a sense of openness and wellness. Cartoonish fonts and pastel colors are used, contributing to a friendly and approachable vibe. The overall production quality appears to be high, with attention to detail in the product shot and typography. # Hooks Headline: BLOATED TUMMY? # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the discomfort of a "Bloated Tummy?" # Value propositions - The product addresses bloating with vegan, non-GMO ingredients and no additives. # Benefits - Relieves gas. # Features - 1 BILLION PROBIOTICS - 6 DIGESTIVE ENZYMES - 7 PLANT EXTRACTS - VEGAN - RELIEVES GAS - NO ADDITIVES - NON GMO # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice is used in the top caption and the product presentation, as the brand attempts to capture attention, address the issue, and offer its product as the solution for bloating. # Storyline - The ad opens with the question, “Bloated Tummy?” intending to capture the attention of viewers who experience bloating and to frame the ad as directly relevant to them. The source of this question appears to be the brand addressing the viewer directly. - Next, the ad provides an immediate solution, stating, “There’s a Dose For That,” with a smiling face emoji in place of the word “Dose.” This continues to be the brand's voice, offering a direct answer and positioning their product as the solution. The smiling face makes the solution more appealing. - Finally, the product box is presented, showcasing key ingredients and benefits to reinforce the promise of relief. This comes from the brand’s perspective, offering proof of its efficacy and building confidence in potential customers. This beat closes the loop by displaying the product and its features after the initial question.

# Ad summary A woman shares how Dose for Bloating has helped her eat what she wants without bloating. She is seen eating various foods and drinking Dose for Bloating. # Brand positioning Dose for Bloating is presented as a solution for women who want to enjoy their favorite foods without experiencing bloating. The brand aligns with a lifestyle of freedom and enjoyment, pushing against the norm of restricting diets or avoiding certain foods due to digestive discomfort. The brand positioning is functional, focusing on the practical benefit of reducing bloating, while also tapping into the emotional aspect of feeling happier and more confident in one's body. # Product Dose for Bloating is a product designed to alleviate bloating and digestive discomfort, allowing users to enjoy their favorite foods without negative side effects. The product is packaged in a small, purple box with the brand name and a graphic of a woman. It is implied that the product is consumed by mixing it with water, as the woman is shown preparing and drinking a glass of water after taking the product. The ad addresses the purchase barrier of digestive discomfort by offering a solution that enables users to eat what they want without bloating. # Visual style The ad has a polished, UGC-style aesthetic with bright, natural lighting and quick cuts. The production quality is high, giving it a commercial feel while maintaining a relatable, user-generated vibe. The pacing is fast, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Spoken: 00:00–00:03 Female 1: Thanks, I’m finally able to eat what I want without bloating Text overlay: 00:00–00:03 ‘You look happier’ (comment bubble) / 00:00–00:03 Thanks, I’m finally able to eat what I want without bloating Visual: 00:00–00:02 A woman with long brown hair, wearing a light pink top and gold jewelry, is sitting at a restaurant table, eating a dish with a fork. The background shows a busy restaurant setting with other patrons and staff. The camera is positioned close to her face, capturing her smiling expression. The lighting is bright and natural. Text overlays are present on the screen. / 00:02–00:03 The same woman, now wearing sunglasses, is sitting at an outdoor cafe, stirring a drink with a straw. The background shows other people and a street scene. The camera is slightly further away, showing more of her upper body. The lighting is bright and sunny. Text overlays are present on the screen. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the inability to enjoy food without experiencing bloating. "Thanks, I’m finally able to eat what I want without bloating" # Value propositions - Enables you to eat what you want without bloating # Benefits - Able to eat what I want without bloating # Features - Product for bloating # Call to action None used. # Social proof - ‘You look happier’ # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is using and benefiting from the product. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman eating various foods in different settings, including restaurants and outdoors. The message conveyed is that she is enjoying her meals without any apparent restrictions. The perspective is from an observer who comments on her happiness, which is then confirmed by the woman herself. The tone is lighthearted and celebratory, emphasizing the freedom to eat without worry. - 00:03–00:07 00:03–00:07 The woman is shown preparing and drinking a glass of water with Dose for Bloating in her bathroom. This beat highlights the product's role in her ability to eat freely. The perspective shifts to the woman's routine, showing how the product fits into her daily life. The tone is practical and reassuring, suggesting that the product is easy to use and effective. - 00:07–00:11 00:07–00:11 The ad returns to the woman enjoying more food in various locations, reinforcing the message that she can eat what she wants without bloating. The perspective is again from an observer, emphasizing the woman's happiness and freedom. The tone is celebratory and aspirational, encouraging viewers to imagine themselves enjoying the same benefits.

# Ad summary A woman interviews another woman on the street about bloating. The woman says she gets bloated when she eats. The interviewer offers her a dose of Wild Dose for Bloating and asks her to try it. The woman takes the product before eating a meal at a restaurant. After the meal, the interviewer asks the woman how she feels. The woman says she feels really good and that she's never had anything actually work before. She asks if she can keep the product, and the interviewer says yes. # Brand positioning Wild Dose is presented as a solution for bloating. The brand aims to occupy the space in the consumer's mind as a quick and easy way to prevent bloating after eating. The brand aligns with a lifestyle of enjoying food without the discomfort of bloating. The brand pushes against the norm of accepting bloating as an inevitable consequence of eating certain foods. The brand positioning is functional, focusing on the performance of the product. # Product Wild Dose for Bloating is a product designed to prevent bloating after eating. The product is for people who experience bloating after eating. The product comes in a purple package. The ad states to take two of these beforehand before eating. The USP is that it prevents bloating after eating. # Visual style The ad has a UGC feel. The editing style is quick cuts. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent throughout the ad. # Hooks Spoken: Excuse me do you get bloated when you eat? Text overlay: Excuse me do / you get bloated / when you eat? Visual: 00:00–00:02 Two women stand outside a restaurant. The woman on the left has long brown hair and is wearing a yellow top and light blue jeans. She is holding a microphone. The woman on the right has long blonde hair and is wearing a white top and black pants. She is holding a black purse. Behind them is a restaurant with a blue and white awning. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is bloating after eating. The woman says she gets bloated all the time. # Value propositions - Take two of these beforehand and let us know how you feel afterwards. # Benefits - Prevents bloating after eating # Features - Dose for Bloating # Call to action None used. # Social proof - "Yeah, really good thank you. I've never had anything actually work before, like it doesn't feel like I just ate a huge bowl of pasta. I don't really understand how something can do that." – Female 2 (Customer) # Point of view - Customer 25% – The customer shares her experience with bloating and the product. - Brand 75% – The brand presents the product and its benefits through an interviewer. # Storyline - 00:00–00:02 A woman approaches another woman on the street and asks if she gets bloated when she eats. - 00:02–00:04 The woman says yes, she gets bloated all the time. - 00:04–00:05 The interviewer asks if she can run a little test on her. - 00:05–00:06 The woman agrees. - 00:06–00:14 The interviewer presents a dose of Wild Dose for Bloating and explains that the woman should have her lunch, take two of these beforehand, and let her know how she feels afterwards. - 00:14–00:16 The woman agrees to try it. - 00:16–00:22 The woman takes the product and eats lunch at a restaurant. - 00:22–00:25 The interviewer approaches the woman after lunch and asks how she feels. - 00:25–00:36 The woman says she feels really good and that she's never had anything actually work before. She says it doesn't feel like she just ate a huge bowl of pasta. She doesn't really understand how something can do that. - 00:36–00:39 The woman asks if she can keep the product. - 00:39–00:41 The interviewer says yes, of course, they're all hers. - 00:41–00:45 The woman thanks the interviewer, and the interviewer thanks her for trialing it.

# Ad summary The ad shows a meme image with the caption "How I sleep at night knowing my tummy is settled, I haven't bloated in a week and I'm farting on my boyfriend at night". The image shows four panels of Homer Simpson sleeping in his bed. An image of the Wild Dose product box is overlaid on the second panel. # Brand positioning Wild Dose is presented as a provider of supplements that address digestive issues, specifically bloating. The brand uses a playful tone and positions itself as a solution for women who want to feel comfortable and avoid bloating. By using a meme format, the brand is relatable and avoids a clinical tone, aligning itself with a younger audience who appreciates humor and candid conversations about bodily functions. # Product The product being advertised is A Dose For Bloating, a food supplement by Wild Dose. It comes in capsule form, with 20 capsules per package. Each dose contains 1 Billion Probiotics, 6 Digestive Enzymes, and 7 Plant Extracts. The product is marketed for individuals seeking relief from bloating. The packaging also denotes that the product is vegan, has no gas, no additives, and is non-GMO, addressing common consumer concerns about ingredients and dietary restrictions. # Visual style The ad uses a meme-style visual, combining a recognizable cartoon image with overlaid product placement. The color palette is bright and playful, featuring light purple, pink, and yellow. The overall effect is casual and humorous, designed to catch attention with a lighthearted tone. # Hooks Headline: How i sleep at night knowing my tummy is settled, I haven't bloated in a week and I'm farting on my boyfriend at night # Funnel stage Top of funnel (Awareness) # Pain points The ad suggests that bloating and digestive discomfort are common problems that can disrupt daily life. The caption mentions "How I sleep at night knowing my tummy is settled, I haven't bloated in a week," directly referencing the frustration of an unsettled stomach and frequent bloating. # Value propositions - Achieve a settled tummy and prevent bloating with a dose of probiotics, digestive enzymes, and plant extracts in vegan, gas-free, additive-free, and non-GMO capsules. # Benefits - tummy is settled - haven't bloated in a week # Features - 1 BILLION PROBIOTICS - 6 DIGESTIVE ENZYMES - 7 PLANT EXTRACTS - VEGAN - NO GAS - NO ADDITIVES - NON-GMO # Call to action None used. # Social proof - None used. # Point of view - Customer: The caption expresses the relief and comfort experienced after using the product, highlighting benefits from a user's perspective. - External source: The meme format featuring Homer Simpson represents a relatable and widely understood visual reference. - Brand: The product box of Wild Dose 'A Dose For Bloating' is placed over one of the panels, showing the product itself and giving the potential customer information. # Storyline - The ad starts with the caption, "How I sleep at night knowing my tummy is settled, I haven't bloated in a week and I'm farting on my boyfriend at night." This sets the stage by humorously highlighting the relief and comfort the user experiences after using the product, from the customer's POV. - The visual element shows a meme featuring Homer Simpson sleeping peacefully in bed, reinforcing the sense of comfort and undisturbed sleep. This is from an external source as it's a well known meme format meant to represent a universal emotion, emphasizing the benefit of using the supplement. - The product box for Wild Dose 'A Dose For Bloating' is placed over one of the panels. This shows the product itself and gives the potential customer information and highlights key features. This is presented from the brand's POV.

# Ad summary This ad is for Wild Dose's A Dose For Bloating supplement. The ad features a cartoon pregnant woman and a hand holding the product, with the text "Say NO to Meno-belly..." # Brand positioning Wild Dose is presented as a modern wellness brand offering solutions for women's health concerns, particularly those related to hormonal changes and menopause. The brand aims to occupy a space in the consumer's mind as a provider of targeted supplements, focusing on specific issues like bloating. The brand aligns with a tone of empowerment and directness, addressing sensitive topics with a straightforward approach. It pushes against the norms of generalized wellness products by offering specialized solutions, positioning itself as a functional brand that understands and caters to the unique needs of women experiencing menopause. # Product The product being advertised is Wild Dose's "A DOSE FOR BLOATING," a food supplement in capsule form designed to alleviate bloating. The product is intended for individuals experiencing bloating, particularly those going through menopause, as suggested by the ad's focus on "Meno-belly." The supplement contains a blend of digestive enzymes, 5 billion cultures, and plant extracts. The ad addresses the purchase barrier of discomfort and bloating by offering a targeted solution to this common issue. The packaging is a lilac box with the product name and key ingredients highlighted, emphasizing its specialized formulation. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality appears to be high, with a combination of real-life and cartoon elements. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, making it easy to read and scannable in-feed. The ad mimics a platform-native style, with a focus on visual elements and concise messaging. # Hooks Headline: Say NO to Meno-belly... # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of bloating associated with menopause, referred to as "Meno-belly." The visual of a cartoon pregnant woman with a sad expression emphasizes the discomfort and frustration caused by bloating. # Value propositions - A DOSE FOR BLOATING: Addresses the specific issue of bloating with a targeted supplement. # Benefits - A DOSE FOR BLOATING # Features - FOOD SUPPLEMENT - DIGESTIVE ENZYMES - 5 BILLION CULTURES - PLANT EXTRACTS # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking directly to the viewer, positioning itself as an ally against the problem of "Meno-belly." # Storyline - The ad opens with the phrase "Say NO to Meno-belly..." This is intended to immediately grab the viewer's attention by addressing a common concern related to menopause and bloating. The brand is speaking directly to the viewer, positioning itself as an ally against this problem. - The ad features a cartoon pregnant woman. This is included to visually represent the discomfort and bloating associated with "Meno-belly." The viewer is experiencing the ad from the perspective of someone who is suffering from bloating. - A hand is shown holding the Wild Dose "A DOSE FOR BLOATING" product. This is included to present the product as the solution to the problem of "Meno-belly." The brand is showing the viewer that relief is within reach.

# Ad summary A woman shares her experience with Wild Dose A Dose For Bloating capsules. She explains that she used to experience bloating after meals and that nothing she tried made a difference. She then found Wild Dose A Dose For Bloating and decided to try it. She says that she takes two capsules a day before a meal and that she has felt a difference. She is no longer bloated and doesn't have to undo her clothing anymore. She recommends the product to anyone who struggles with bloating. # Brand positioning Wild Dose is presented as a natural solution for bloating. The brand aims to occupy the space of providing relief from bloating with a simple, natural dose. The brand aligns with a lifestyle of comfort and ease, pushing against the norm of accepting bloating as an inevitable part of aging. The brand positioning is functional, focusing on the simplicity and natural ingredients of the product. # Product Wild Dose A Dose For Bloating is a food supplement in capsule form designed to alleviate bloating. The product is for anyone who struggles with bloating, particularly after meals. Each capsule contains 2 billion live cultures, 2 digestive enzymes, and 7 plant extracts. The product is vegan, Halal-friendly, and has no additives. The ad addresses the purchase barrier of uncertainty by highlighting that it was only a tenner, making it a low-risk purchase. The ad tells the viewer that this product is worth trying because it can eliminate bloating and the discomfort associated with it. # Visual style The ad has a polished UGC feel, with bright lighting and a clean background. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving the ad a professional look. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with the text and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:05 I'll be honest, I thought bloating after meals was part of getting older. Text overlay: 00:00–00:07 BLOATING AS YOU GET OLDER? 😥 Visual: 00:00–00:07 The shot is a medium close-up of a woman with long blonde hair, wearing a leopard-print top. She is standing in a kitchen with dark cabinets and a light wood door in the background. The camera is stationary and at eye level. The lighting is bright and even. She is speaking directly to the camera with a serious expression. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of experiencing bloating after meals, which the woman describes as "an awful heavy feeling all the time." # Value propositions - A natural dose for bloating - You can take it as you want - It was only a tenner # Benefits - I wasn't bloated anymore - I didn't struggle - Didn't need to, you know, undo my clothing # Features - 2 billion live cultures - 2 digestive enzymes - 7 plant extracts - Vegan - Halal-friendly - No additives # Call to action None used. # Social proof - "I'll be honest, I thought bloating after meals was part of getting older" – Female 1 (Customer) - "I just felt such a difference. I wasn't bloated anymore. I didn't struggle, didn't need to, you know, undo my clothing" – Female 1 (Customer) - "If bloating is something that you struggle with, I would definitely recommend these" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The woman introduces the topic of bloating as you get older and describes it as an awful heavy feeling all the time. This is conveyed from the woman's perspective as she shares her personal experience with bloating and how it affected her daily life. The tone is relatable and empathetic, as she acknowledges the discomfort and frustration associated with bloating. - 00:05–00:08 00:05–00:08 The woman explains that nothing she tried made a difference until she came across Wild Dose A Dose For Bloating. This is conveyed from the woman's perspective as she shares her journey of finding a solution for her bloating. The tone is hopeful and optimistic, as she introduces the product as a potential solution. - 00:08–00:14 00:08–00:14 The woman mentions that it was only a tenner, so she decided to give it a try. She then explains that you can take it as you want, but she prefers to take two capsules a day before a meal. This is conveyed from the woman's perspective as she shares her personal experience with using the product and how she incorporates it into her daily routine. The tone is casual and informative, as she provides practical details about the product and its usage. - 00:14–00:26 00:14–00:26 The woman shares that she felt such a difference after taking the product. She was no longer bloated, didn't struggle, and didn't need to undo her clothing anymore. This is conveyed from the woman's perspective as she shares the positive results she experienced after using the product. The tone is enthusiastic and relieved, as she highlights the significant improvement in her comfort and well-being. - 00:26–00:29 00:26–00:29 The woman recommends the product to anyone who struggles with bloating. This is conveyed from the woman's perspective as she shares her personal recommendation based on her positive experience. The tone is confident and persuasive, as she encourages viewers to try the product for themselves.

# Ad summary A woman shares her experience with bloating and how Wild Dose has helped her feel more comfortable in her own skin. # Brand positioning Wild Dose is presented as a natural solution for bloating. The brand aims to occupy a space in the consumer's mind as a provider of gentle, effective relief without harsh ingredients. The brand aligns with values of natural wellness and self-care, pushing against the norm of using products with potentially harmful additives. The brand positioning is both functional, offering relief from bloating, and emotional, promoting comfort and confidence. # Product Wild Dose is a natural supplement designed to alleviate bloating. The product is for individuals who experience regular bloating and discomfort, particularly in the afternoon. The product is highlighted as being all-natural and free from harsh ingredients, addressing concerns about putting harmful substances into the body. The USP is its natural composition, offering a gentle yet effective solution for bloating. The ad shows the product being taken daily to combat bloating and improve overall comfort. The ad addresses the purchase barrier of concerns about harsh ingredients by emphasizing the product's natural formulation. # Visual style The ad has a UGC feel, with a simple, unpolished aesthetic. The editing style is straightforward, with static shots and minimal transitions. The production quality is basic, resembling a casual selfie video. The pacing is consistent, with a conversational rhythm. The audio and visual elements are synced to the speaker's dialogue. # Hooks Spoken: 00:00–00:02 every afternoon I would blow up like a balloon Text overlay: 00:00–00:02 every afternoon I would blow up like a balloon (Caption) Visual: 00:00–00:02 A woman with graying hair, wearing glasses and a black top, speaks directly to the camera. She is indoors, with a glimpse of a plant and a beige wall in the background. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the feeling of being bloated and uncomfortable, which significantly impacts daily life. "every afternoon I would blow up like a balloon" # Value propositions - All natural: Reassures viewers that they are not putting anything super harsh into their body - Doesn't contain any nasties: Reassures viewers that they are not putting anything super harsh into their body # Benefits - Feel more comfortable in my own skin - Feel lighter - My day is not controlled by my bloating anymore # Features - All natural - Doesn't contain any nasties # Call to action I would highly recommend giving these a try # Social proof - "I feel so much more comfortable in my own skin I feel lighter my day is not controlled by my bloating anymore" – Female 1 (Customer) - "I would highly recommend giving these a try" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with bloating and how the product has helped her. # Storyline - 00:00–00:02 00:00–00:02 The woman begins by describing how she used to blow up like a balloon every afternoon. - 00:02–00:07 00:02–00:07 She then introduces Wild Dose, stating that she didn't realize how much bloating was controlling her life until she tried it. This is from the customer's perspective, sharing her personal experience and realization. - 00:07–00:17 00:07–00:17 She elaborates on her experience with bloating, explaining that it didn't matter what she ate, she would feel super bloated and uncomfortable, with her clothes digging in. This continues from the customer's perspective, emphasizing the severity of the problem. - 00:18–00:22 00:18–00:22 She shares that she thought bloating was a natural part of getting older, indicating a sense of resignation and acceptance of the problem. This is from the customer's perspective, highlighting a common misconception. - 00:22–00:32 00:22–00:32 She then re-introduces Wild Dose, emphasizing that it is all-natural and doesn't contain any nasties, reassuring viewers that they are not putting anything super harsh into their body. This is from the customer's perspective, highlighting the product's key benefits. - 00:32–00:41 00:32–00:41 She explains that she now takes two of these a day and feels so much more comfortable in her own skin, lighter, and her day is not controlled by her bloating anymore. This is from the customer's perspective, showcasing the positive outcomes of using the product. - 00:41–00:48 00:41–00:48 She concludes by highly recommending Wild Dose to anyone who suffers from bloating like she used to. This is from the customer's perspective, providing a strong endorsement and call to action.

# Ad summary This ad promotes A Dose For Bloating, a food supplement in capsule form from Wild Dose. The ad targets women experiencing bloating related to menopause and highlights the product's benefits, including fast natural relief, positive reviews, and awards. # Brand positioning Wild Dose is presented as a modern wellness brand offering solutions for women's health concerns, specifically bloating. The brand uses playful language and visuals, such as the product name "A Dose For Bloating" and cartoon duck icons on the packaging, to create a friendly and approachable tone. The brand aims to normalize and address common but often unspoken issues like bloating during menopause, positioning itself as a provider of natural relief and support for women's changing bodies. # Product The product is "A Dose For Bloating," a food supplement by Wild Dose designed to provide relief from bloating. It comes in capsule form, with 30 capsules per box. The supplement contains 3 billion live cultures, digestive enzymes, and plant extracts. The ad highlights the product's key selling points: fast natural relief, positive customer reviews (20,000+), and award-winning status. The product is specifically targeted towards women experiencing bloating related to hormonal changes, particularly during menopause, addressing the discomfort and changes in their bodies. # Visual style The ad has a clean and modern visual style with a pastel color palette. The use of simple shapes, clear typography, and a gradient background gives it a light and airy feel. The overall production quality is polished, with professional product photography and graphic design elements. The ad mimics a platform-native style, resembling content that might be found on Instagram or TikTok, making it scannable and attention-grabbing in-feed. # Hooks Headline: Bye Bye Meno-belly! 👋 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the discomfort and changes in women's bodies during menopause, specifically bloating. "Your hormones may change, but your tummy doesn't have to..." # Value propositions - Fast natural relief - 20,000+ reviews - Award winning # Benefits - Fast natural relief # Features - 3 billion live cultures - Digestive enzymes - Plant extracts # Call to action None used. # Social proof - 20,000+ reviews # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and its unique selling points to the target audience. # Storyline - The ad opens with the headline "Bye Bye Meno-belly!" accompanied by a waving hand emoji, immediately addressing the target audience and their specific concern. This is from the brand's perspective, aiming to grab attention and introduce the product as a solution. - The ad copy continues with "Your hormones may change, but your tummy doesn't have to...", reassuring the audience that they can still manage their bloating despite hormonal changes. This is from the brand's perspective, offering a sense of control and hope. - The ad showcases the product packaging, "A DOSE FOR BLOATING", emphasizing its key ingredients and benefits through text callouts: "Fast natural relief", "20,000+ reviews", and "Award winning". This is from the brand's perspective, highlighting the product's features and credibility.

# Ad summary A woman shares that she and her daughter both use A Dose for Bloating. She says her daughter struggles with bloating after eating, and she is experiencing bloating due to perimenopause. She says that the product has helped both of them. # Brand positioning A Dose for Bloating is presented as a solution for bloating that can be used by both younger and older women. The brand is positioned as a product that can help with bloating caused by different factors, such as food sensitivities or hormonal changes. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for bloating, regardless of the cause. The brand aligns with a lifestyle of comfort and well-being, promoting the idea that bloating should not be a barrier to feeling good. The brand pushes against the norm of accepting bloating as an inevitable part of life, offering a functional solution to alleviate discomfort. # Product A Dose for Bloating is a food supplement in capsule form designed to alleviate bloating. The product is for anyone who deals with bloating. The product comes in a purple box with yellow text and star designs. The box states that the product contains 3 billion live cultures, 7 plant extracts, and is a food supplement containing 20 capsules. The product is presented as a solution for bloating, with the ad highlighting its effectiveness for both food-related bloating and perimenopause-related bloating. The ad addresses the purchase barrier of skepticism by showcasing the product's effectiveness for different age groups and causes of bloating. The ad tells the viewer that this product is worth trying because it can provide relief from bloating, regardless of the cause. # Visual style The ad has a UGC feel, with natural lighting and a casual setting. The editing style is simple, with static shots and minimal transitions. The production quality is decent, but not overly polished, which supports the intended tone of a relatable and authentic customer testimonial. The pacing is consistent throughout the ad, with a moderate tempo that matches the speaker's delivery. # Hooks Spoken: 00:00–00:03 My daughter and I fight over these but for very different reasons. Text overlay: 00:00–00:03 my daughter and I fight over these but for very different reasons Visual: 00:00–00:02 A woman with blonde hair pulled back, wearing a light pink hoodie, is centered in the frame, holding a white mug in her left hand and a purple box in her right hand. She is indoors, with a gray chair visible in the background. The camera is stationary and at eye level. / 00:02–00:03 The woman is centered in the frame, holding a purple box in her right hand. She is indoors, with a gray chair visible in the background. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of bloating, which can cause discomfort and a heavy, sluggish feeling. The creator mentions that her daughter struggles with bloating after eating, and she is experiencing bloating due to perimenopause. "She struggles with bloating so badly after pretty much anything she eats bless her, she puffs up, she's super uncomfortable and me well let's just say peri menopause is here and I've got that dreaded menow belly that everyone warned me about and I just can't shift it." # Value propositions - The product contains 3 billion live cultures and 7 plant extracts, providing a natural and effective solution for bloating. - The product comes in capsule form, making it easy to take with a glass of water. # Benefits - She no longer struggles with her bloating - I have finally got that heavy sluggish feeling to ease up around my middle # Features - 3 billion live cultures - 7 plant extracts - Food supplement - 20 capsules # Call to action If you deal with bloating these are 100% worth a try # Social proof - The creator shares that her daughter uses the product and it helps with her bloating, implying firsthand use and positive results. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03 The creator introduces the product, stating that she and her daughter fight over them, but for different reasons. This is intended to grab the viewer's attention by creating curiosity and highlighting the product's appeal to different age groups. The story is told from the creator's perspective, with a casual and relatable tone. - 00:03–00:10 00:03–00:10 The creator explains that her daughter struggles with bloating after eating, causing her discomfort. This is intended to highlight one use case for the product. The story is told from the creator's perspective, with an empathetic tone towards her daughter's discomfort. - 00:10–00:18 00:10–00:18 The creator shares that she is experiencing bloating due to perimenopause and can't shift the "menobelly." This is intended to highlight another use case for the product. The story is told from the creator's perspective, with a relatable and slightly humorous tone. - 00:18–00:21 00:18–00:21 The creator explains that she decided to try the product because it works for her daughter. This is intended to build trust by showing that the product is effective for different age groups. The story is told from the creator's perspective, with a hopeful tone. - 00:21–00:27 00:21–00:27 The creator shares that she and her daughter both take the product with a glass of water and that the difference is amazing. This is intended to reinforce the product's effectiveness. The story is told from the creator's perspective, with an enthusiastic tone. - 00:27–00:35 00:27–00:35 The creator states that her daughter no longer struggles with bloating, and she has finally gotten the heavy, sluggish feeling around her middle to ease up. This is intended to highlight the benefits of the product. The story is told from the creator's perspective, with a satisfied tone. - 00:35–00:39 00:35–00:39 The creator recommends the product, stating that it is 100% worth a try if you deal with bloating. This is intended to encourage the viewer to purchase the product. The story is told from the creator's perspective, with a confident tone.

# Ad summary The ad features a Wild Dose product presented with a Barbie doll in a box labeled "Meno-Bloat Babe." The ad humorously addresses menopause symptoms like bloating and hot flushes, positioning the product as a solution. It incorporates pop culture by referencing Barbie, making the ad relatable to an audience familiar with the doll's cultural significance. The ad includes endorsements from media outlets, enhancing credibility and aiming for a middle-of-funnel audience seeking solutions for menopause-related issues. # Brand positioning Wild Dose is presented as a health and wellness brand focused on addressing women's health issues, particularly menopause, with innovative and playful marketing strategies. The brand aims to occupy a space in the consumer's mind as a modern, relatable, and effective solution for managing menopause symptoms. It aligns with values of self-care and normalization of women's health issues by pushing against the traditional norms of seriousness in the health industry with a more lighthearted and humorous approach. The brand employs emotional positioning by creating a sense of understanding and camaraderie with women experiencing menopause. # Product The product being advertised is a food supplement by Wild Dose designed to alleviate bloating. It comes in a lavender box with a smiling face in place of the letter 'O' in the word DOSE, aiming to make the product appear approachable and friendly. The packaging includes the product name "A DOSE FOR BLOATING" and lists key ingredients, including digestive enzymes and plant extracts. It aims to address the discomfort and self-consciousness associated with bloating, presenting the supplement as a solution for feeling better every day. # Visual style The ad employs a playful and nostalgic visual style by featuring a Barbie doll in a box, customized to represent the theme of menopause. The color palette is soft and pastel, contributing to a lighthearted feel. The production quality is high, with clear product shots and professional layout, balancing humor with credibility. The ad integrates platform-native style by using bright, eye-catching elements, which enhance scannability and grab attention in the feed. The typography is bold and legible, ensuring the message is easily understood. # Hooks Headline: Meno-Bloat? Meno-Pause it. # Funnel stage Middle of funnel # Pain points The ad addresses the discomfort and frustration associated with menopause-related bloating, using the phrase "Meno-Bloat?" to directly acknowledge the issue. # Value propositions - Wild Dose supplement helps relieve bloating. # Benefits - Feel you, every day # Features - FOOD SUPPLEMENT - 10 CAPSULES - 2 BILLION LIVE CULTURES - 7 DIGESTIVE ENZYMES - 7 PLANT EXTRACTS # Call to action None used. # Social proof - Logos of Daily Mail, COSMOPOLITAN, GLAMOUR, Women's Health # Point of view - Brand: The overall ad focuses on humorously presenting the brand’s product as a solution for menopause-related bloating. # Storyline - The ad opens with a Barbie doll in a box, customized as 'Meno-Bloat Babe,' which immediately grabs attention by merging nostalgia with a health concern. The brand is telling the audience that menopause and its symptoms are common and relatable, normalizing the conversation through a familiar cultural icon. - The narrative progresses to show the Wild Dose product box alongside the Barbie, providing a visual solution to the problem introduced. The brand is presenting its product as a modern remedy for menopause-related bloating, connecting it with the visual metaphor of the Barbie doll. - The ad concludes by featuring media endorsements, building credibility and trust in the product. External sources are lending their support, reassuring potential customers of the product's efficacy and reliability.