How Unacademy Advertises on Meta

# Ad summary This ad is for Unacademy, an educational resource. It features Dr. Jaspal Singh, an educator at Unacademy, promoting a Super 30 batch that gives students one-on-one access to him for guidance. # Brand positioning Unacademy is presented as a resource for students to get support and guidance to achieve their goals in their education. The brand promotes their services with direct mentorship in order to create a memorable journey. # Product The Unacademy Super 30 Batch with Jaspal Sir provides personalized guidance, mentorship, and attention to students, connecting them directly with him to resolve queries and prepare for selection. The batch offers one-on-one live mentorship, ensuring students receive support throughout their preparation, and until they achieve their desired selection. # Visual style The ad has a straightforward, educational aesthetic, combining direct address with simple graphics. The editing is clean with no special effects. The video combines talking-head segments with B-roll footage of students studying. The production quality is standard for online video content. # Hooks Spoken: 00:00–00:03 [Speaking Hindi] Hello everyone, bahut sare bachche jo gate ki tyari kar rahe hote hain mujhse ek common query puchhte hain. Text overlay: 00:00–00:04 DR. JASPAL SINGH / 00:01–00:04 Top GATE Educator at Unacademy Visual: 00:00–00:04 A man with a beard and glasses, wearing a purple turban and black polo shirt, stands centered in front of a bookshelf with blurred books. The lighting is soft and diffused. He gestures with his hands as he speaks to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the challenge students face in getting personalized guidance and attention during their GATE exam preparation. "Sir kis tarike se hum aapki most personalized guidance mentorship attention pa sakte hain." # Value propositions - Direct connection to Jaspal Sir for personalized guidance and query resolution # Benefits - Personalized guidance - Directly connect with Jaspal Sir - Resolve queries during preparation - Support until selection # Features - Super 30 Batch - One-on-one live mentorship - Queries solving # Call to action Enroll Now # Social proof - None used. # Point of view - Expert 100% – The ad is told entirely from the perspective of Dr. Jaspal Singh, an educator and expert who is promoting the Super 30 Batch. # Storyline - 00:00–00:04 Dr. Jaspal Singh is introducing the ad. The ad starts with him addressing common questions from students and introducing himself as an Unacademy educator. - 00:04–00:07 The ad shows a student looking tired and worried, with the overlay text reinforcing the students' concern about getting personalized guidance. - 00:07–00:17 Dr. Jaspal Singh announces the Super 30 batch, describing it as a great opportunity for students to connect with him directly for query resolution during preparation. - 00:19–00:22 The ad reinforces the message as it shows a student in an Unacademy shirt studying. - 00:22–00:24 The ad emphasizes that students will be supported by the Super 30 Batch until they are selected. - 00:24–00:28 The ad presents a call to action to join the Super 30 batch and make the selection journey memorable. - 00:28–00:30 The ad presents the Unacademy logo with the tagline, "Let's crack it!"

# Ad summary This ad promotes Unacademy, an online learning platform. It features an interview with Akshit Parashari, an Unacademy subscriber who achieved All India Rank 19 in the Electrical GATE 2025 exam. The ad highlights the benefits of Unacademy, such as access to top educators, test series, doubt-solving features, and one-to-one mentorship. The ad concludes with a call to action to join Unacademy and enroll for the GATE 2026 or 2027 exam. # Brand positioning Unacademy is presented as a platform that helps students ace competitive exams like GATE. The brand is positioned as providing access to top-class faculty, test series, doubt-solving features, and one-to-one mentorship. The brand aims to occupy the space of a comprehensive and supportive learning platform in the consumer's mind. The brand aligns with the values of academic excellence and student success. The brand positioning is functional, focusing on performance and simplicity. # Product Unacademy is an online learning platform that provides access to educational resources and support for students preparing for competitive exams. The platform offers features such as access to top educators, test series, doubt-solving features, and one-to-one mentorship. The product is for students who want to ace competitive exams like GATE. The ad addresses the purchase barrier of not having access to quality education and support by providing a comprehensive learning platform. # Visual style The ad has a polished commercial aesthetic with clean visuals and smooth transitions. The editing style is quick cuts, keeping the pace consistent. The audio-visual sync is timed to voiceover lines. # Hooks Spoken: 00:00–00:04: To aaj hamare sath hai Akshit, All India Rank 19, Electrical GATE 2025. Text overlay: 00:00–00:07 Akshit Parashari (Caption box) / 00:01–00:07 AIR 19, GATE-2025 EE (Caption box) Visual: 00:00–00:07: The screen is split into two. The top half shows two men standing in a hallway with brick walls and modern lighting. The man on the left is wearing a black polo shirt, and the man on the right is wearing a plaid shirt over a black t-shirt. The bottom half shows a close-up of the man on the right. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the lack of access to quality education and support for students preparing for competitive exams like GATE. This is signaled by the ad's focus on providing access to top educators, test series, doubt-solving features, and one-to-one mentorship. # Value propositions - Access to top class faculty, test series, doubt solving features, and one to one mentorship to ace competitive exams like GATE # Benefits - Ace competitive exams like GATE # Features - Top class faculty - Test series - Doubt solving features - One to one mentorship # Call to action Join Now # Social proof - "Sir, Unacademy provide me the access to the top class faculty, test series, doubt solving features, and one to one mentorship." – Akshit Parashari (Subscriber) # Point of view - Customer 25% – The customer's POV is communicated through Akshit's testimonial about how Unacademy helped him ace the GATE exam. - Brand 75% – The brand's POV is communicated through the host's introduction of Akshit, the questions asked, and the call to action to join Unacademy. # Storyline - 00:00–00:04 The ad begins with an introduction of Akshit, who achieved All India Rank 19 in the Electrical GATE 2025 exam. - 00:04–00:11 The host asks Akshit how Unacademy's subscription helped him ace the exam. - 00:12–00:18 Akshit responds that Unacademy provided him access to top-class faculty, test series, doubt-solving features, and one-to-one mentorship. - 00:18–00:25 The host encourages viewers to join Unacademy and enroll for the GATE 2026 or 2027 exam if they want to ace it like Akshit.

# Ad summary This ad for Unacademy features Sachin Tendulkar and other educators who explain how Unacademy can help students prepare for the UPSC exam. The ad emphasizes the importance of mindset and preparation, and highlights the support and mentorship offered by Unacademy. # Brand positioning Unacademy is presented as a comprehensive educational platform that provides coaching, top educators, high-scoring strategies, peer support, and mentorship for students preparing for the UPSC exam. The brand aims to occupy the space of a reliable and supportive partner in a student's journey to success in the UPSC exam. The brand aligns with values of quality education, mentorship, and comprehensive support, positioning itself as more than just a coaching center but a complete ecosystem for UPSC preparation. The brand positioning is functional, focusing on providing the necessary tools and support for students to succeed. # Product Unacademy is an educational platform designed to help students prepare for the UPSC exam. It offers coaching, access to top educators, high-scoring strategies, peer support, and mentorship. The platform aims to provide a comprehensive approach to UPSC preparation, addressing the need for both mindset and preparation. Unacademy offers a supportive environment with a team of educators and resources to help students perfect their approach to the exam. The platform emphasizes the importance of choosing the best coach to succeed in the IAS innings, suggesting that Unacademy provides the necessary support and guidance for students to crack the exam. The ad encourages viewers to download the Unacademy app to access these resources. # Visual style The ad has a polished commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, with clear visuals and professional editing. The pacing is consistent, with cuts timed to the voiceover lines. The visual motifs include text overlays and banners that highlight key messages and educator names. # Hooks Spoken: 00:00–00:04: Jab last over shuru hoti thi, dimag mein sirf ek hi thought. Visual: 00:00–00:04: Sachin Tendulkar is shown in a medium shot, sitting in front of a textured wall with green plants in the background. He is wearing a blue collared shirt and a watch. Cut to a wide shot of a crowded stadium with people cheering and waving flags. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pressure and challenges faced by students preparing for the UPSC exam. Sachin Tendulkar mentions, "Yahi pressure hamara final result decide karega," highlighting the high stakes and stress associated with the exam. # Value propositions - Mindset and preparation are world class - Strategy and technique to perfect your approach - Top educators provide comprehensive support # Benefits - Perfect your approach - Comprehensive support - World class mindset and preparation # Features - Coaching - Top educators - High-scoring strategies - Peer support - Mentorship # Call to action Download the Unacademy app # Point of view - Expert 70% – The ad features experts and educators who provide insights and guidance on exam preparation. - Brand 30% – The brand's official voice is used to promote its features and benefits. # Storyline - 00:00–00:04 Sachin Tendulkar discusses the pressure he felt during the last over of a cricket match. - 00:04–00:15 Tendulkar explains that the pressure would decide the final result, and that the only way to conquer the pressure is through mindset and preparation. - 00:15–00:21 Sudarshan Gurjar introduces the need for strategy and technique to perfect one's approach. - 00:21–00:27 Mrunal Patel explains that Unacademy provides not just coaching, but a team of top educators. - 00:27–00:31 Patel lists the benefits of Unacademy, including high-scoring strategy, peer support, and mentorship. - 00:31–00:36 Gurjar encourages viewers to choose the best coach to succeed in the IAS innings. - 00:36–00:39 Gurjar prompts viewers to download the Unacademy app and "Let's crack it."

# Ad summary This ad promotes Unacademy's CSAT comprehensive batch, emphasizing the importance of comprehensive study for the CSAT exam and highlighting the batch's features, including math, reasoning, comprehension, data interpretation, and data sufficiency. The ad aims to ensure qualification by starting preparation early. # Brand positioning Unacademy is presented as a leading educational platform that provides comprehensive study materials and coaching for competitive exams. The brand aims to occupy the space of a reliable and effective educational resource, aligning with values of thorough preparation and academic success. It positions itself as a solution for students seeking to excel in exams by offering structured courses and expert guidance, pushing against the norm of fragmented or insufficient study methods. # Product The product being advertised is Unacademy's CSAT Comprehensive Batch, designed to help students prepare for the CSAT exam. The batch includes math, reasoning, comprehension, data interpretation (DI), and data sufficiency (DS). It is intended for students who need a high-level, comprehensive study option to ensure qualification in the CSAT exam. The ad addresses the barrier of inadequate preparation by offering a structured and thorough course. # Visual style The ad has a hybrid feel, combining polished commercial elements with UGC-style direct address. The editing includes quick cuts and static shots, maintaining a consistent pace. The visual motifs include text overlays highlighting key points and the Unacademy logo. The production quality is relatively high, with clear lighting and professional framing. # Hooks Spoken: 00:01–00:07: Male 1: CSAT 2023, 24 aur 25 mein humein punah spasht kar diya hai. Text overlay: 00:01–00:07: CSAT / 00:03–00:07: 2023-24-25 Visual: 00:00–00:01: A blurred shot of a man walking through a doorway, with the Unacademy logo in the top right corner. / 00:01–00:07: A man with long hair and glasses stands in front of a whiteboard, speaking directly to the camera. Text overlay: "CSAT 2023-24-25". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inadequate preparation for the CSAT exam. The speaker emphasizes the need for comprehensive study, implying that many students struggle due to insufficient preparation. # Value propositions - Comprehensive study for the CSAT exam - High-level preparation # Benefits - Ensures qualification in the CSAT exam # Features - Math - Reasoning - Comprehension - Data Interpretation - Data Sufficiency # Call to action None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with an educator promoting the CSAT Comprehensive Batch. # Storyline - 00:00–00:07 The ad opens with a man walking into a room, introducing the topic of CSAT 2023-24-25. - 00:07–00:14 The man emphasizes that comprehensive study is essential for this paper. - 00:14–00:31 He introduces the Comprehensive Batch, which includes math, reasoning, comprehension, DI, and DS. - 00:31–00:41 The man announces the CSAT Comprehensive Batch, which ensures qualification. - 00:41–00:46 He concludes by stating that starting on time is crucial for success.

# Ad summary This ad promotes Unacademy Iconic Pro, an online learning platform that provides personalized expert mentorship, strategy, and study planning for commerce students preparing for the UGC NET exam. The ad features Raghav Wadhwa, a Commerce Educator at Unacademy, who emphasizes the importance of guidance in the UGC NET journey and highlights the benefits of Iconic Pro, including personalized mentorship and expert guidance. # Brand positioning Unacademy is presented as a leading online learning platform that provides comprehensive resources and expert guidance for students preparing for competitive exams. The brand aims to occupy the space of a reliable and personalized learning companion, offering tailored mentorship and strategic support to help students succeed. Unacademy aligns with the values of accessibility, expertise, and personalized learning, promoting a supportive and empowering environment for students. The brand pushes against the norms of traditional, one-size-fits-all education by offering customized strategies and mentorship. The brand positioning is both functional (providing expert guidance and study planning) and emotional (offering personalized support and confidence-building). # Product Unacademy Iconic Pro is an online learning platform designed to provide personalized expert mentorship, strategy, and study planning for commerce students preparing for the UGC NET exam. The platform offers personalized mentorship from experts like Raghav Wadhwa, providing tailored guidance and support. It includes personalized strategies and study planners to help students optimize their preparation. The platform addresses the purchase barrier of lack of personalized guidance by offering expert mentorship and tailored strategies. Unacademy Iconic Pro aims to provide students with the tools and support they need to succeed in their UGC NET journey, emphasizing personalized attention and expert guidance. # Visual style The ad has a clean and professional aesthetic, with a focus on clear communication. The editing style is simple, with static shots and direct cuts between scenes. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to key points in the voiceover. The use of text overlays on solid backgrounds provides clear information about the product's features and benefits. # Hooks Spoken: 00:01–00:05 UGC NET ki is journey ke andar, sabse bada jo farak hota hai, woh hota hai guidance ka. Text overlay: 00:01–00:02 Raghav Wadhwa (Name and title in a blue banner) Visual: 00:00–00:01 Raghav Wadhwa stands in a modern office setting with a blurred background. He is wearing a black polo shirt with the Unacademy logo. The camera is stationary, providing a medium shot of Raghav as he begins to speak. / 00:01–00:02 A blue banner appears at the bottom of the screen with Raghav Wadhwa's name and title: "Raghav Wadhwa, Commerce Educator at Unacademy." / 00:02–00:05 Raghav continues to speak, gesturing with his hands for emphasis. The background remains blurred, keeping the focus on him. The camera remains stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lack of personalized guidance in UGC NET exam preparation. "UGC NET ki is journey ke andar, sabse bada jo farak hota hai, woh hota hai guidance ka." # Value propositions - Personalized expert mentorship: Tailored guidance from experts like Raghav Wadhwa. - Expert mentors: Guidance from experienced mentors on the Unacademy platform. - Personalized strategy: Customized strategies to optimize preparation. - Study planner: Tools to help students plan and organize their studies effectively. # Benefits - Guidance in the UGC NET journey - Personalized support - Expert guidance - Tailored strategies - Comprehensive preparation # Features - Personalized expert mentorship - Expert mentors - Personalized strategy - Study planner # Call to action Join kare Unacademy Iconic Pro. # Point of view - Expert 100% – The ad is told entirely from the perspective of Raghav Wadhwa, a Commerce Educator at Unacademy, who speaks directly to the camera to promote the benefits of Unacademy Iconic Pro. # Storyline - 00:00–00:05 00:00–00:05 Raghav Wadhwa introduces the importance of guidance in the UGC NET journey. He speaks directly to the camera, emphasizing the significance of mentorship in exam preparation. The tone is informative and reassuring, setting the stage for the product introduction. - 00:05–00:10 00:05–00:10 Raghav announces Unacademy's new offering, Iconic Pro. He speaks with enthusiasm, highlighting the innovative nature of the product. The tone is excited and anticipatory, creating a sense of something special being introduced. - 00:11–00:16 00:11–00:16 Raghav explains that Iconic Pro provides personalized expert mentorship. He speaks with confidence, emphasizing the personalized support available. The tone is reassuring and informative, highlighting the key benefit of the product. - 00:16–00:22 00:16–00:22 Raghav mentions that expert mentors on Unacademy will guide students. He speaks with assurance, reinforcing the value of expert guidance. The tone is supportive and informative, highlighting the expertise available on the platform. - 00:23–00:30 00:23–00:30 Raghav highlights the benefits of personalized strategy and study planning within Iconic Pro. He speaks with enthusiasm, emphasizing the tailored support available. The tone is encouraging and informative, showcasing the comprehensive nature of the product. - 00:31–00:36 00:31–00:36 Raghav emphasizes that Iconic Pro is more than just a course; it's a personal JRF game plan. He speaks with conviction, highlighting the unique value proposition. The tone is persuasive and informative, reinforcing the personalized approach of the product. - 00:37–00:43 00:37–00:43 Raghav encourages viewers to take mentorship and improve weekly with Iconic Pro. He speaks with encouragement, urging viewers to take action. The tone is motivational and direct, prompting viewers to engage with the product.

# Ad summary This ad promotes Unacademy Centers in Ujjain, India. The ad features Prashant Jain, who highlights Unacademy's success in producing doctors and engineers over the past five years. He announces the arrival of Unacademy Centers in Ujjain and encourages viewers to enroll now to receive a 30% discount. # Brand positioning Unacademy is presented as a leading educational platform that has successfully produced thousands of doctors and engineers over the past five years. The brand is positioned as a provider of quality education, now extending its reach with physical centers. The brand aims to occupy the space of a reliable and effective educational institution, aligning with values of academic excellence and career success. It promotes a functional approach by highlighting its track record and offering practical benefits like discounts on enrollment. # Product The product being advertised is Unacademy Centers, physical learning centers located in Ujjain, India. These centers are presented as an extension of Unacademy's successful educational platform, offering in-person learning opportunities. The ad highlights a 30% discount for those who enroll now, addressing the purchase barrier of cost. The centers are for students aiming to become doctors and engineers, as implied by the mention of Unacademy's past success in these fields. The ad emphasizes the value of enrolling now to take advantage of the limited-time offer. # Visual style The ad has a clean and straightforward visual style, typical of promotional content. The editing is simple with static shots and direct cuts. The production quality is polished, with clear visuals and text overlays. The pacing is consistent, with each shot timed to the spoken content. The use of text overlays and graphics is timed to emphasize key points. # Hooks Spoken: 00:00–00:03 Pichle paanch saalon mein Unacademy ne produce kiye hain thousands of doctors and engineers. Text overlay: 00:00–00:03 5 YEARS / 00:02–00:03 Doctors & Engineers / 00:00–00:04 Prashant Jain (bottom left) (comment bubble) Visual: 00:00–00:03: Prashant Jain, a man with glasses wearing a black polo shirt with the Unacademy logo, stands against a gray background. Text overlays appear: "5 YEARS", "Doctors & Engineers". A cartoon doctor and engineer appear on either side of him. # Funnel stage Consideration # Pain points The ad addresses the challenge of accessing quality education and the financial burden of enrollment fees. The pain point is the desire for effective education and the need for affordable options. # Value propositions - Proven track record: Unacademy has produced thousands of doctors and engineers. - Convenient location: Physical centers are now available in Ujjain. - Affordable education: Get 30% off on enrollment. # Benefits - Access to quality education - Opportunity to become a doctor or engineer - Cost savings with the discount # Features - Physical learning centers in Ujjain - 30% discount on enrollment # Call to action ENROLL NOW # Point of view - Brand 100% – The ad is delivered by a representative of Unacademy, presenting the brand's achievements and promoting its new centers. # Storyline - 00:00–00:04 Prashant Jain introduces Unacademy's success in producing thousands of doctors and engineers over the past five years. - 00:04–00:08 He announces the arrival of Unacademy Centers in Ujjain, India. - 00:08–00:12 Prashant encourages viewers to grab their seat now and get 30% off by enrolling now.

# Ad summary This ad promotes Unacademy Centers in Moradabad. A man shares that Unacademy has produced thousands of doctors and engineers in the last five years. He shares that Unacademy Centers have arrived in Moradabad and encourages viewers to grab their seat now and avail a 30% discount. # Brand positioning Unacademy is presented as a leading educational platform that has successfully produced thousands of doctors and engineers over the past five years. The brand is positioned as a provider of high-quality education, now extending its reach with physical centers in various cities. The brand aims to occupy a space in the consumer's mind as a reliable and effective educational resource, aligning with values of academic excellence and career success. By opening physical centers, Unacademy is pushing against the norm of solely online education, offering a hybrid approach. The brand positioning is both functional, focusing on producing successful professionals, and emotional, appealing to the desire for a bright future. # Product The ad promotes Unacademy Centers, physical locations where students can receive educational support and guidance. These centers are presented as an extension of Unacademy's online platform, bringing their expertise to local communities. The centers are for students aspiring to become doctors and engineers, as implied by the mention of past successes in these fields. The ad highlights the availability of Unacademy Centers in Moradabad, encouraging local students to enroll. A key selling point is the offer of a 30% discount for those who enroll now, addressing the potential purchase barrier of cost. The ad emphasizes the excellence of Unacademy's educational approach, suggesting that these centers provide a superior learning environment. # Visual style The ad has a clean and straightforward aesthetic, with a focus on delivering information clearly. The editing style is simple, with static shots and minimal transitions. The production quality is polished, giving it a professional feel. The pacing is consistent, with a moderate tempo. The visuals are timed to coincide with the voiceover, emphasizing key points. # Hooks Spoken: 00:00–00:03 Pichle paanch saalon mein Unacademy ne produce kiye hai thousands of doctors and engineers. Text overlay: 00:00–00:01 5 YEARS / 00:02–00:03 Doctors & Engineers Visual: 00:00–00:03: A man with glasses and a black polo shirt stands in front of a gray wall. He gestures with his hands as he speaks. Animated cartoon images of a doctor and an engineer appear on either side of him. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that students in Moradabad may lack access to high-quality educational resources needed to succeed in competitive fields like medicine and engineering. The ad aims to solve this by bringing Unacademy's proven educational excellence to their city. # Value propositions - Unacademy Centers bring proven educational excellence to your local community. - Enroll now and save 30%. # Benefits - Thousands of doctors and engineers produced - Excellence in your city # Features - Unacademy Centers - 30% discount # Call to action Grab your seat now, enroll now. # Point of view - Brand 100% – The entire ad is delivered by a representative of Unacademy, promoting their services and achievements. # Storyline - 00:00–00:03 The ad begins with a man standing in front of a gray wall, introducing Unacademy's success in producing doctors and engineers. - 00:03–00:09 The man announces that Unacademy Centers are now in Moradabad, addressing the viewer directly and creating a sense of local relevance. - 00:09–00:13 The man encourages viewers to grab their seat now and avail a 30% discount, creating a sense of urgency and offering a clear incentive to enroll.

# Ad summary This ad promotes Unacademy Centers in Burhanpur. The ad features a man speaking directly to the camera, highlighting Unacademy's success in producing doctors and engineers over the past five years. He announces the arrival of Unacademy Centers in Burhanpur and offers a 30% discount for enrollment. # Brand positioning Unacademy is presented as a successful educational platform that has produced thousands of doctors and engineers over the past five years. The brand aims to occupy the space of a reliable and effective educational resource for students aspiring to enter medical and engineering fields. The brand aligns with values of academic excellence and career success, positioning itself as a provider of quality education that leads to tangible results. The brand positioning is functional, emphasizing performance and results. # Product The product being advertised is Unacademy Centers, physical learning centers located in Burhanpur. These centers are for students aspiring to become doctors and engineers. The ad highlights the availability of a 30% discount for enrollment. The ad addresses the need for quality education in Burhanpur, suggesting that Unacademy Centers provide a solution for students seeking to excel in their academic pursuits and achieve their career goals. # Visual style The ad has a simple, straightforward aesthetic with a focus on delivering information clearly. The editing style includes quick cuts and text overlays to emphasize key points. The production quality is polished, with a clean background and clear audio. The pacing is consistent, with cuts timed to the speaker's words. # Hooks Spoken: 00:00–00:03 Pichle paanch saalon mein Unacademy ne produce kiye hain thousands of doctors and engineers. Text overlay: 00:00–00:03 5 YEARS / 00:00–00:03 Prashant Jain (blue bar) / 00:00–00:03 AIR-42 in JEE, INCHO Gold Medalist, INPhO qualified (blue bar) / 00:02–00:03 Doctors & Engineers Visual: 00:00–00:03: A man with glasses and a black polo shirt with the Unacademy logo stands in front of a gray wall. Text overlays appear behind him, including "5 Years" and "Doctors & Engineers." A blue bar with the name "Prashant Jain" and his credentials appears at the bottom of the screen. # Funnel stage Awareness # Pain points The ad addresses the need for quality education in Burhanpur, suggesting that students may lack access to the resources and support needed to excel in their academic pursuits and achieve their career goals. # Value propositions - Proven track record of producing thousands of doctors and engineers - Discounted enrollment for a limited time # Benefits - Access to quality education - Opportunity to become a doctor or engineer # Features - Unacademy Centers in Burhanpur - 30% off enrollment # Call to action Grab your seat now and get 30% off enroll now. # Social proof - "Unacademy ne produce kiye hain thousands of doctors and engineers." # Point of view - Brand 100% – The ad is delivered by a man representing the brand, speaking directly to the camera to promote Unacademy Centers. # Storyline - 00:00–00:04 The man introduces Unacademy and its success in producing thousands of doctors and engineers over the past five years. - 00:04–00:08 The man announces the arrival of Unacademy Centers in Burhanpur. - 00:09–00:12 The man encourages viewers to grab their seat now and get 30% off enrollment.

# Ad summary This ad promotes Unacademy Centers in Amravati. The ad features a man speaking directly to the camera, highlighting Unacademy's success in producing doctors and engineers over the past five years. He announces the arrival of Unacademy Centers in Amravati and offers a 30% discount for those who enroll now. # Brand positioning Unacademy is presented as a leading educational platform that has successfully produced thousands of doctors and engineers over the past five years. The brand is positioned as a provider of quality education, now expanding its reach with physical centers in various cities. The brand aims to occupy the space of a reliable and effective educational resource, aligning with values of academic excellence and career success. It promotes a functional approach by highlighting its track record and tangible benefits, such as career preparation and discounts on enrollment. # Product The product being advertised is Unacademy Centers, physical learning centers located in various cities, including Amravati. These centers aim to provide quality education to students, helping them prepare for careers as doctors and engineers. The ad highlights a 30% discount for those who enroll now, addressing a potential purchase barrier by offering a cost-saving incentive. The Unacademy Centers are presented as an extension of the brand's successful online platform, bringing their expertise and resources to a physical location for a more immersive learning experience. # Visual style The ad has a clean and straightforward aesthetic, with a focus on delivering information clearly. The editing style is simple, with static shots and minimal transitions. The production quality is polished, resembling a commercial with a direct and informative tone. The pacing is consistent, with a moderate rhythm that keeps the viewer engaged. # Hooks Spoken: 00:00–00:03: पिछले पांच सालों में Unacademy ने प्रोड्यूस किए हैं थाउजेंड्स ऑफ डॉक्टर्स एंड इंजीनियर्स। Text overlay: 00:00–00:03 5 YEARS / 00:02–00:03 Doctors & Engineers Visual: 00:00–00:03: A man with glasses, wearing a black polo shirt with the Unacademy logo, stands in front of a gray wall. He is centered in the frame, speaking directly to the camera. Text overlays appear, highlighting "5 Years" and "Doctors & Engineers." Animated cartoon images of a doctor and engineer appear behind him. # Funnel stage Consideration # Pain points The ad addresses the challenge of accessing quality education and career preparation resources, particularly for students aspiring to become doctors and engineers. # Value propositions - Proven track record of producing thousands of doctors and engineers - Physical learning centers for a more immersive experience - Discounted enrollment to make quality education more accessible # Benefits - Quality education - Career preparation for doctors and engineers # Features - Unacademy Centers in Amravati - 30% off enrollment # Call to action Grab your seat now and get 30% off enroll now. # Point of view - Brand 100% – The entire video is told from the official voice of the brand, with a presenter delivering scripted lines and product claims. # Storyline - 00:00–00:03 The ad begins with a man standing in front of a gray wall, introducing Unacademy's achievements over the past five years. - 00:04–00:08 The man announces that Unacademy Centers are now in Amravati, emphasizing the expansion of their educational services. - 00:09–00:12 The ad concludes with a call to action, urging viewers to grab their seat now and get 30% off, reinforcing the urgency and value proposition.

# Ad summary This ad promotes Unacademy centers in Yavatmal. Prashant Jain, an educator at Unacademy, shares that Unacademy has produced thousands of doctors and engineers in the last five years. He announces that Unacademy centers are now in Yavatmal and encourages viewers to grab their seat and get 30% off by enrolling now. # Brand positioning Unacademy is presented as a leading educational platform that has successfully trained thousands of students to become doctors and engineers over the past five years. The brand is positioned as an excellent resource for students aiming for careers in medicine and engineering. By opening physical centers, Unacademy extends its reach to provide in-person learning opportunities, reinforcing its commitment to accessibility and quality education. The brand aims to occupy a space in the consumer's mind as a reliable and effective educational institution, aligning with values of academic achievement and career success. The brand positioning is both functional, offering educational resources, and emotional, inspiring students to achieve their career aspirations. # Product The product being advertised is Unacademy Centers, physical learning centers located in Yavatmal. These centers offer in-person educational resources and training for students aspiring to become doctors and engineers. The ad highlights that Unacademy has a proven track record of producing successful professionals in these fields. A key selling point is the accessibility of Unacademy's excellence in a physical location, making it easier for students in Yavatmal to access quality education. The ad addresses the potential purchase barrier of cost by offering a 30% discount for enrollment. The ad encourages viewers to "grab your seat and get 30% off," emphasizing the value and opportunity available at Unacademy Centers. # Visual style The ad has a clean and straightforward visual style, typical of educational content. The editing is simple with static shots and minimal transitions. The production quality is polished, with clear graphics and text overlays. The pacing is consistent, with a focus on delivering information clearly and concisely. The visuals are timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:03 Pichle paanch saalon mein Unacademy ne produce kiye hain thousands of doctors and engineers. Text overlay: 00:00–00:01 5 YEARS / 00:00–00:08 Prashant Jain (Blue banner) / 00:00–00:08 AIR-42 in JEE, INChO Gold Medalist, INPhO qualified (Blue banner) / 00:02–00:03 Doctors & Engineers Visual: 00:00–00:01: Prashant Jain stands in front of a gray wall, wearing a black Unacademy polo shirt and glasses. Text overlay: "5 YEARS". A blue banner with "Prashant Jain" and his credentials appears at the bottom. / 00:01–00:03: Animated graphics of a doctor and an engineer appear behind Prashant. Text overlay: "Doctors & Engineers". # Funnel stage Consideration # Pain points The ad addresses the challenge of accessing quality education, particularly for students in smaller cities like Yavatmal. The ad implies that students may lack access to the resources and training needed to succeed in competitive fields like medicine and engineering. # Value propositions - Unacademy Centers offer a proven path to becoming a doctor or engineer, now accessible in Yavatmal. - Enroll now to get 30% off and secure your seat at Unacademy Centers. # Benefits - Access to quality education in person - Opportunity to learn from a successful educational platform - Affordable enrollment with a 30% discount # Features - Physical learning centers in Yavatmal - Proven track record of producing doctors and engineers - 30% discount on enrollment # Call to action Enroll now # Social proof - The ad mentions that Unacademy has produced thousands of doctors and engineers in the last five years, showcasing the platform's success and credibility. # Point of view - Brand 100% – The entire ad is delivered by an educator representing the brand, promoting its achievements and offerings. # Storyline - 00:00–00:04 Prashant Jain introduces himself and states that Unacademy has produced thousands of doctors and engineers in the last five years. - 00:04–00:08 Prashant announces that Unacademy centers are now in Yavatmal, inviting viewers to visit. - 00:09–00:13 Prashant encourages viewers to grab their seat and get 30% off by enrolling now.

# Ad summary This ad promotes Unacademy Centers in Baramati. The ad features a man speaking directly to the camera, highlighting Unacademy's success in producing doctors and engineers over the past five years. He announces the opening of Unacademy Centers in Baramati and offers a 30% discount for enrollment. # Brand positioning Unacademy is presented as a successful educational platform that has produced thousands of doctors and engineers over the past five years. The brand is positioned as a provider of quality education, now expanding its reach with physical centers. The brand aims to occupy the space of a reliable and effective educational institution, aligning with values of academic excellence and career success. The brand pushes against the norm of online-only education by introducing physical centers, combining the benefits of both online and offline learning. # Product The product being advertised is Unacademy Centers, physical learning centers located in Baramati. These centers offer educational programs aimed at helping students become doctors and engineers. The ad highlights a 30% discount for enrollment, addressing the purchase barrier of cost. The centers are presented as an extension of Unacademy's successful online platform, bringing their expertise and resources to a physical location. # Visual style The ad has a clean and straightforward aesthetic, with a focus on delivering information clearly. The editing style is simple, with static shots and minimal transitions. The production quality is polished, giving it a professional feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:04 Pichle paanch saalon mein Unacademy ne produce kiye hain thousands of doctors and engineers. Text overlay: 00:00–00:04 5 YEARS Visual: 00:00–00:04: A man with short dark hair and glasses stands in front of a gray wall. He wears a black polo shirt with the Unacademy logo. Text overlay: "5 YEARS" appears in the center of the screen. Animated cartoon images of a doctor and construction worker appear behind him. # Funnel stage Consideration # Pain points The ad addresses the challenge of accessing quality education and the financial burden it can impose on students and their families. # Value propositions - Proven track record of producing successful doctors and engineers - Discounted enrollment makes quality education more accessible # Benefits - Access to quality education - Opportunity to become a doctor or engineer # Features - Physical learning centers - 30% discount for enrollment # Call to action Grab your seat now, enroll now. # Point of view - Brand 100% – The ad is delivered by a representative of Unacademy, promoting their services and achievements. # Storyline - 00:00–00:04 A man stands in front of a gray wall and states that Unacademy has produced thousands of doctors and engineers in the past five years. - 00:04–00:08 The man announces that Unacademy Centers are now in Baramati. - 00:08–00:13 The man encourages viewers to grab their seat now and get 30% off enrollment.

# Ad summary This ad for Unacademy features Sachin Tendulkar and other educators who discuss how Unacademy can help students prepare for the UPSC exam. The ad uses a cricket analogy to explain the importance of quick thinking and patience in the exam preparation process. # Brand positioning Unacademy is presented as a coaching platform that helps students prepare for the UPSC exam. The brand aims to occupy the space of a reliable and experienced guide, offering a perfect pitch report from top educators with years of experience and proven results. The brand aligns with values of discipline, quick thinking, and patience, mirroring the qualities needed in both T20 cricket and test matches. Unacademy positions itself as a coach that teaches students to perform in tough conditions, pushing against the norm of unguided self-study and offering structured support. # Product Unacademy is an educational platform that offers coaching for the UPSC exam. It provides a perfect pitch report from top educators with years of experience and proven results. The platform helps learners combat new patterns in the exam, which brings unexpected spins every year. Unacademy is for students preparing for the UPSC exam who need guidance and structured support to navigate the complex and ever-changing syllabus. The platform addresses the challenge of preparing for an unpredictable exam by offering expert coaching and resources to help students succeed. # Visual style The ad has a polished and professional aesthetic, with clear and well-lit shots. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The production quality is high, with a mix of studio-like settings and outdoor environments. The visual motifs include the Unacademy logo and text overlays that highlight key messages. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: Mujhe bahut log puchte hai T20 ya test match. [normal delivery] Visual: 00:00–00:04: Sachin Tendulkar is centered in the frame, wearing a blue collared shirt with a red logo on the left breast. He is sitting in front of a light brown textured wall. The Unacademy logo is in the upper right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the challenge of preparing for the UPSC exam, which has an unpredictable syllabus and requires both quick thinking and patience. "Iska syllabus bhi har saal unexpected spin lata hai aur new pattern se learners ko challenge karta hai." # Value propositions - Expert guidance from top educators with years of experience - Structured support to navigate the complex and ever-changing syllabus - Learn to perform in tough conditions with Unacademy as your coach # Benefits - Learn to combat new patterns - Perform in tough conditions - Get a perfect pitch report # Features - Top Educators - Proven Results - Expert Coaching - Structured Support # Call to action Aaj hi Unacademy app download karein, let's crack it. # Social proof - Sudarshan Gurjar (Top Educator in UPSC Geography) and Mrunal Patel (Top Educator in UPSC Economy) are presented as credible figures with expertise in their respective fields. - "Yeh report aati hai un top educators se jinke paas hai saalon ka experience aur proven results" – Mrunal Patel (Top Educator in UPSC Economy) # Point of view - Expert 80% – The ad features educators and Sachin Tendulkar, who are presented as credible figures with expertise in their respective fields. - Brand 20% – The brand's official voice is used to promote its features and benefits, as well as to encourage viewers to download the app. # Storyline - 00:00–00:04 Sachin Tendulkar introduces the question he often gets asked: T20 or test match. - 00:04–00:13 Sachin explains that both require discipline, but T20 requires quick thinking, while test match requires relentless patience. - 00:13–00:18 Sudarshan Gurjar, a Top Educator in UPSC Geography, agrees and states that UPSC preparation is a mix of quick thinking and patience. - 00:18–00:24 Sudarshan adds that the syllabus brings unexpected spins every year and challenges learners with new patterns. - 00:24–00:33 Mrunal Patel, a Top Educator in UPSC Economy, says that you need a perfect pitch report, which comes from top educators with years of experience and proven results. - 00:33–00:39 Sachin states that Unacademy is the coach that teaches you to perform in tough conditions. - 00:39–00:42 Another educator encourages viewers to download the Unacademy app and "Let's crack it."

# Ad summary This ad for Unacademy features three educators who discuss the challenges of the UPSC CSE exam and promote the AARAMBH Batch as a solution for comprehensive study, consistency, and confidence. # Brand positioning Unacademy is presented as a supportive educational platform for students preparing for the UPSC CSE exam. The brand aims to occupy a space in the consumer's mind as a reliable resource that understands the challenges and provides comprehensive solutions. The brand aligns with values of perseverance, continuous improvement, and confidence-building. It positions itself against the high failure rate of the exam, offering a structured approach to overcome this challenge. The brand positioning is both functional (providing study materials and guidance) and emotional (offering encouragement and confidence). # Product The AARAMBH Batch for UPSC CSE is presented as a comprehensive solution for students preparing for the UPSC Civil Services Examination. It is designed to provide students with the necessary tools for comprehensive study, consistency, and confidence. The batch addresses the challenge of the high failure rate in the UPSC prelims by offering a structured approach to learning. The ad emphasizes that the AARAMBH Batch is designed to help students overcome the reality check of initial failures and provides the necessary support to succeed in subsequent attempts. # Visual style The ad has a clean and professional aesthetic, with a focus on clear communication. The editing style includes quick cuts between speakers and static shots. The production quality is polished, with a commercial feel. The pacing is consistent, with cuts timed to emphasize key points. The use of text overlays and graphics is synchronized with the audio to reinforce the message. # Hooks Spoken: 00:00–00:02 UPSC CSE ka safar aksar ek mauka aur mangta hai. Visual: 00:00–00:02 A medium shot shows Sudarshan Gurjar, a man with a beard and short hair, wearing a white polo shirt. He is standing against a plain white wall. A blue banner with the Unacademy logo and his name appears at the bottom of the screen. He gestures with his hands as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the high failure rate in the UPSC CSE exam, particularly in the prelims. The ad highlights that over 1.1 million people apply each year, but only about 11,000 clear the prelims. This is signaled by the line: "Mitron, har saal 11 lakh se zyada log apply karte hain, lekin mushkil se 11,000 log UPSC prelims clear karte hain." # Value propositions - AARAMBH Batch provides comprehensive study, consistency, and confidence to help students pass the UPSC prelims exam. # Benefits - Pass the UPSC prelims exam # Features - Comprehensive study - Consistency - Confidence # Call to action Enroll Now # Point of view - Expert 100% – The ad is delivered entirely from the perspective of educators at Unacademy, who provide insights, advice, and promote the AARAMBH Batch. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with Sudarshan Gurjar, a Top UPSC Educator at Unacademy, stating that the UPSC CSE journey often requires another chance, setting a tone of understanding and encouragement. - 00:02–00:08 00:02–00:08 He continues by saying that if the goal was not achieved for any reason, it is not the end but a new beginning, reinforcing a message of hope and resilience. - 00:08–00:17 00:08–00:17 Dr. Mrunal Patel, another Top UPSC Educator at Unacademy, highlights the competitive nature of the exam, noting that over 1.1 million people apply each year, but only about 11,000 clear the UPSC prelims. He adds that failure in the first attempt provides a reality check, setting a realistic expectation. - 00:17–00:19 00:17–00:19 Dr. Patel advises not to be discouraged, transitioning to a message of perseverance. - 00:19–00:27 00:19–00:27 Madhukar Kotawe, a Top UPSC Educator at Unacademy, emphasizes the need for comprehensive study, consistency, and confidence to pass the prelims exam, highlighting the key requirements for success. - 00:27–00:34 00:27–00:34 Kotawe introduces the AARAMBH Batch, which is designed to provide these three essential elements, presenting the product as the solution. - 00:34–00:39 00:34–00:39 Kotawe reiterates that the AARAMBH Batch offers comprehensive study, consistency, and confidence, asking if the viewer is ready, creating a sense of anticipation and readiness. - 00:39–00:42 00:39–00:42 Dr. Patel urges viewers not to delay and to join today, creating a sense of urgency. - 00:42–00:43 00:42–00:43 The three educators give a thumbs-up and say, "Let's crack it," ending the ad with a motivational call to action.

# Ad summary This ad promotes Unacademy, an online learning platform, by highlighting the importance of comprehensive and up-to-date study materials for students preparing for the UPSC civil service exam. The ad features Madhukar Kotawe, a Top UPSC Educator at Unacademy, who emphasizes the need for consistency, confidence, and motivation in exam preparation. He introduces a special offer of up to 12 months of free extension with a fee of ₹19,999, available in Hindi, Bilingual, and English mediums, to ensure students can secure their selection in the 2026 and 2027 exams. # Brand positioning Unacademy is presented as a comprehensive online learning platform for students preparing for the UPSC civil service exam. The brand aims to occupy the space of a reliable and affordable educational resource, providing up-to-date study materials and expert guidance. It aligns with the values of accessibility and inclusivity by offering courses in multiple languages (Hindi, Bilingual, and English). The brand positions itself as a solution to the challenges faced by students in exam preparation, emphasizing the importance of consistency, confidence, and motivation. Unacademy pushes against the norm of expensive education by offering a cost-effective solution with additional benefits like free extensions. # Product The featured product is a comprehensive online course for UPSC civil service exam preparation offered by Unacademy. The course provides students with comprehensive and up-to-date study materials, ensuring they are well-prepared for the 2026 and 2027 exams. It is designed for students who need consistency, confidence, and motivation in their exam preparation journey. The course is available in Hindi, Bilingual, and English mediums, catering to a diverse range of students. A key USP is the offer of up to 12 months of free extension with a fee of ₹19,999, making it an affordable option. The ad addresses the purchase barrier of high costs associated with quality education by providing a cost-effective solution with added benefits. # Visual style The ad has a polished, commercial aesthetic with bright and even lighting. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, with clear visuals and professional graphics. The visual motifs include the use of blue and green colors, which are part of the Unacademy brand identity. The pacing is consistent, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:04 Madhukar Kotawe: Hi everyone, kya aapne 2025 ke prelims ko dekha? Text overlay: 00:00–00:04 Madhukar Kotawe (Caption box) / 00:00–00:04 Top UPSC Educator at Unacademy (Caption box) Visual: 00:00–00:04 Close-up shot of Madhukar Kotawe, a middle-aged man with long hair and glasses, wearing a white polo shirt with the Unacademy logo. He is standing in front of a blurred background with shelves and greenery. The camera is stationary, and the lighting is bright. A blue banner with his name and title appears at the bottom of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the challenge of preparing for the UPSC civil service exam, which requires comprehensive and up-to-date study materials, consistency, confidence, and motivation. This is signaled by the initial question: "kya aapne 2025 ke prelims ko dekha?" (Have you considered the 2025 prelims?) # Value propositions - Comprehensive and up-to-date study materials ensure students are well-prepared. - Available in multiple languages, making it accessible to a diverse range of students. - The offer of up to 12 months of free extension with a fee of ₹19,999 makes it an affordable option. # Benefits - Ensures students are well-prepared for the 2026 and 2027 exams - Provides consistency, confidence, and motivation in exam preparation - Offers an affordable option for quality education # Features - Comprehensive study materials - Up-to-date study materials - Available in Hindi, Bilingual & English mediums - Up-to 12 months free extension # Call to action None used. # Point of view - Expert 80% – The ad is primarily told from the perspective of Madhukar Kotawe, a Top UPSC Educator at Unacademy, who provides expert advice and guidance. - Brand 20% – The brand's perspective is communicated through promotional offers and the Unacademy logo, highlighting its services and identity. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with Madhukar Kotawe, a Top UPSC Educator at Unacademy, directly addressing the audience and asking if they have considered the 2025 prelims. This is intended to grab the viewer's attention and introduce the topic of exam preparation. The perspective is from the educator, who is establishing his authority and expertise. The tone is engaging and inquisitive. - 00:04–00:09 00:04–00:09 Kotawe transitions to discussing the strategy for the 2026 and 2027 exams, building on the previous question. This is intended to highlight the importance of planning and preparation. The perspective remains from the educator, who is guiding the audience towards a solution. The tone is informative and strategic. - 00:09–00:17 00:09–00:17 He asks what is necessary for the strategy, creating anticipation and setting up the introduction of the key points. The perspective is still from the educator, who is leading the audience to the core message. The tone is inquisitive and builds suspense. - 00:17–00:22 00:17–00:22 Kotawe reveals that students need comprehensive and up-to-date study materials, emphasizing the importance of these resources for exam preparation. The perspective is from the educator, who is providing expert advice. The tone is informative and reassuring. - 00:22–00:30 00:22–00:30 He introduces a special offer of ₹19,999 with up to 12 months of free extension, presenting Unacademy as a solution. The perspective is from the brand, promoting its services. The tone is enthusiastic and promotional. - 00:30–00:38 00:30–00:38 Kotawe mentions that the fee is the same for Hindi, Bilingual, and English mediums, highlighting the inclusivity of the offer. The perspective is from the brand, emphasizing its accessibility. The tone is informative and inclusive. - 00:39–00:56 00:39–00:56 He lists three essential things for selection: consistency, confidence, and motivation, reinforcing the value of the Unacademy course. The perspective is from the educator, providing motivational advice. The tone is encouraging and supportive. - 00:56–00:57 00:56–00:57 The ad concludes with the Unacademy logo and tagline, reinforcing the brand identity. The perspective is from the brand, solidifying its presence. The tone is confident and final.

# Ad summary This ad for Unacademy features Sachin Tendulkar and two educators who discuss how Unacademy can help students prepare for the UPSC exam. They compare the exam to cricket, noting that it requires both quick thinking and relentless patience. # Brand positioning Unacademy is presented as a coaching platform that helps students prepare for the UPSC exam. The brand aims to occupy the space of a reliable and experienced guide, offering top educators with proven results to help students navigate the challenges of the exam. The brand aligns with values of discipline, quick thinking, and patience, positioning itself as a coach that helps students perform in tough conditions. Unacademy pushes against the norm of traditional, less adaptable educational methods by offering a dynamic and responsive approach to exam preparation. # Product Unacademy is an educational platform that provides coaching for the UPSC exam. It offers access to top educators with years of experience and proven results. The platform helps learners combat new patterns in the exam, which brings unexpected spins every year. Unacademy is presented as a coach that prepares students to perform in tough conditions, offering a perfect pitch report to navigate the exam effectively. The ad emphasizes the mix of quick thinking and patience required for UPSC preparation, highlighting Unacademy's ability to provide both. # Visual style The ad has a polished and professional aesthetic, with clear and well-lit shots. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, giving it a commercial feel. The visual motifs include text overlays that emphasize key points and the Unacademy logo consistently displayed in the top right corner. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: 00:00–00:04: [Conversational] Mujhe bahut log poochte hain, T20 ya test match. Visual: 00:00–00:04: Sachin Tendulkar is sitting in a black chair in front of a textured beige wall. He is wearing a blue button-down shirt and a small microphone is clipped to his shirt. He is gesturing with his hands as he speaks. The Unacademy logo is in the top right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The UPSC exam is challenging and requires a mix of quick thinking and patience. The syllabus brings unexpected spins every year and challenges learners with new patterns. # Value propositions - Unacademy is the coach that teaches you to perform in tough conditions. - Top educators with years of experience and proven results provide a perfect pitch report. # Benefits - Quick thinking - Relentless patience - Perform in tough conditions - Perfect pitch report # Features - Top educators - Years of experience - Proven results - App download # Call to action Aaj hi Unacademy app download karein # Social proof - Sudarshan Gurjar (Top Educator in UPSC Geography) agrees that UPSC preparation requires a mix of quick thinking and patience. - Mrunal Patel (Top Educator in UPSC Economy) emphasizes the need for a perfect pitch report from top educators with years of experience and proven results. # Point of view - Expert 100% – The ad features Sachin Tendulkar and two educators who provide expert opinions and insights on UPSC preparation. # Storyline - 00:00–00:04 Sachin Tendulkar is sitting in front of a wall and asks the question of T20 or test match. This is to grab the viewer's attention by asking a question. - 00:04–00:07 Sachin Tendulkar says that both require discipline. This is to set up the comparison between cricket and UPSC preparation. - 00:07–00:13 Sachin Tendulkar says that T20 requires quick thinking and test match requires relentless patience. This is to highlight the different skills required for each type of cricket. - 00:14–00:18 Sudarshan Gurjar, a top educator in UPSC Geography, agrees and says that UPSC preparation also requires a mix of quick thinking and patience. This is to connect the skills required for cricket to the skills required for UPSC preparation. - 00:18–00:24 Sudarshan Gurjar says that the syllabus brings unexpected spins every year and challenges learners with new patterns. This is to highlight the dynamic and challenging nature of the UPSC exam. - 00:25–00:27 Mrunal Patel, a top educator in UPSC Economy, says that you need a perfect pitch report. This is to introduce the idea that Unacademy can provide the necessary guidance for the exam. - 00:27–00:33 Mrunal Patel says that this report comes from top educators with years of experience and proven results. This is to emphasize the credibility and expertise of Unacademy's educators. - 00:34–00:39 Sachin Tendulkar says that Unacademy is the coach that teaches you to perform in tough conditions. This is to position Unacademy as a reliable and effective coaching platform. - 00:39–00:41 Sudarshan Gurjar encourages viewers to download the Unacademy app today. This is a call to action to encourage viewers to engage with the platform.

# Ad summary This ad promotes Unacademy's UPSC Foundation Batch for 2026-27, emphasizing the importance of comprehensive study, consistency, and confidence for success in the Civil Service Exam. The ad features Madhukar Kotawe, a Top UPSC Educator at Unacademy, who highlights that only 2% of aspirants crack the UPSC prelims due to lack of these qualities. The ad promises to provide everything needed—Prelims & Mains, GS & CSAT, Test Series, and Crash Course—in one subscription, urging viewers to start their preparation without delay. # Brand positioning Unacademy is presented as a platform that provides comprehensive educational resources and guidance for students preparing for the UPSC Civil Service Exam. The brand aims to occupy the space of a reliable and complete solution for aspirants, emphasizing the importance of a structured approach to studying. Unacademy aligns with values of comprehensive learning, consistency, and confidence, positioning itself as a partner in achieving success in the competitive exam. The brand pushes against the norm of fragmented preparation by offering a one-stop solution. The brand positioning is both functional (providing resources) and emotional (instilling confidence). # Product The UPSC Foundation Batch for 2026-27 is a comprehensive course designed to help students prepare for the Civil Service Exam. It is for beginners who need a structured approach to their studies. The course includes Prelims & Mains preparation, GS & CSAT coverage, Test Series, and a Crash Course, all available under one subscription. The USP is that it provides everything needed to crack the exam in one place, addressing the common problem of lacking comprehensive study, consistency, and confidence. The ad emphasizes that the batch is for those who want to start with the right strategy, right team, and right time. The ad tells the viewer that this product is worth trying because it offers a complete solution to achieve success in the UPSC exam. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, with clear lighting and professional framing. The editing rhythm is consistent, with cuts timed to the speaker's emphasis. The visual motifs include the use of blue boxes with checkmarks to highlight key points and the Unacademy logo throughout the ad. The pacing is moderate, with approximately 15 cuts per minute. # Hooks Spoken: 00:00–00:07 Civil Service exam ki pehli pariksha mein, matra 2% vidyarthi pass ho paate hain. Text overlay: 00:01–00:07 Madhukar Kotawe (Blue banner) / 00:01–00:07 Top UPSC Educator at Unacademy (Blue banner) / 00:03–00:07 ONLY 2% OF ASPIRANTS CRACK UPSC PRELIMS Visual: 00:00–00:01 In the foreground, a man with long hair tied back, wearing glasses and a white polo shirt, sits on a red chair and turns to face the camera. He gestures with his hands. The background is a modern office space with blurred lights and plants. / 00:01–00:01 The camera zooms in slightly on the man as he continues to gesture. A blue banner with the Unacademy logo appears at the bottom, displaying his name, "Madhukar Kotawe," and his title, "Top UPSC Educator at Unacademy." / 00:01–00:07 The man continues to speak directly to the camera, gesturing with his hands. The blue banner remains at the bottom of the screen. Text overlay appears: "ONLY 2% OF ASPIRANTS CRACK UPSC PRELIMS." # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights that only 2% of aspirants crack the UPSC prelims, implying that the main pain point is the difficulty of the exam and the lack of adequate preparation. "Civil Service exam ki pehli pariksha mein, matra 2% vidyarthi pass ho paate hain." # Value propositions - Everything in one place: One stop destination for UPSC exam preparation. # Benefits - Comprehensive study - Consistency - Confidence - Right strategy - Right team - Right time to start # Features - Prelims & Mains - GS & CSAT - Test Series - Crash Course # Call to action Let's crack it. # Point of view - Customer 0% – None used. - Brand 40% – The brand POV is communicated through the announcement of the UPSC Foundation Batch and the detailing of its features and benefits. - Expert 60% – The expert POV is communicated through Madhukar Kotawe, a Top UPSC Educator, who provides insights and advice on exam preparation. - External source 0% – None used. # Storyline - 00:00–00:07 00:00–00:07 - 00:00–00:07 The ad begins with Madhukar Kotawe, a Top UPSC Educator at Unacademy, stating that only 2% of aspirants crack the UPSC prelims. - 00:00–00:07 The message is to highlight the difficulty of the exam and the low success rate, creating a sense of urgency and concern. - 00:00–00:07 The perspective is from the educator, who is presenting a factual statistic to emphasize the challenge. - 00:00–00:07 The tone is serious and cautionary. - 00:07–00:13 00:07–00:13 - 00:07–00:13 Kotawe explains that students need comprehensive study, consistency, and confidence, which many lack. - 00:07–00:13 The message is to identify the key qualities needed for success, setting up the solution that Unacademy provides. - 00:07–00:13 The perspective is from the educator, who is providing expert advice on what is required to pass the exam. - 00:07–00:13 The tone is informative and encouraging. - 00:07–00:13 This moment is a response to the previous one, explaining why the success rate is low. - 00:13–00:26 00:13–00:26 - 00:13–00:26 Kotawe states that for comprehensive study, confidence, and consistency, beginners need the right strategy, right team, and right time to start. - 00:13–00:26 The message is to highlight the importance of a well-rounded approach and the right resources for preparation. - 00:13–00:26 The perspective is from the educator, who is emphasizing the key elements needed for a successful start. - 00:13–00:26 The tone is motivational and supportive. - 00:13–00:26 This moment builds on the previous one, elaborating on what students need to achieve the qualities mentioned. - 00:26–00:35 00:26–00:35 - 00:26–00:35 Kotawe announces the UPSC Foundation Batch for 2026-27, designed to help students achieve these three things. - 00:26–00:35 The message is to introduce the product as the solution to the problems and needs identified earlier. - 00:26–00:35 The perspective is from the brand, presenting its offering as the answer to the students' challenges. - 00:26–00:35 The tone is enthusiastic and solution-oriented. - 00:26–00:35 This moment is a direct response to the previous one, offering a concrete solution. - 00:35–00:54 00:35–00:54 - 00:35–00:54 Kotawe details that the batch includes Prelims & Mains, GS & CSAT, Test Series, and Crash Course, all in one subscription. - 00:35–00:54 The message is to showcase the comprehensive nature of the course and its value proposition. - 00:35–00:54 The perspective is from the brand, highlighting the features and benefits of the product. - 00:35–00:54 The tone is informative and persuasive. - 00:35–00:54 This moment elaborates on the previous one, providing specific details about the course. - 00:54–00:55 00:54–00:55 - 00:54–00:55 Kotawe urges viewers not to delay and to "Let's crack it!" - 00:54–00:55 The message is a call to action, encouraging immediate enrollment. - 00:54–00:55 The perspective is from the brand, pushing for immediate action. - 00:54–00:55 The tone is urgent and motivational. - 00:54–00:55 This moment is the conclusion, reinforcing the call to action.

# Ad summary This ad promotes Unacademy as a solution for students preparing for the UPSC exam. The ad features a man discussing the challenges of preparing for the UPSC exam, such as the difficulty of making notes and knowing what to study. He then shares that he found a solution by joining Unacademy, where he found India's best educators who know what, how much, and how to study for the UPSC exam. He suggests that viewers join Unacademy and download the app. # Brand positioning Unacademy is presented as a platform that provides a solution for students preparing for the UPSC exam. The brand aims to occupy the space of a reliable and effective educational resource, offering access to India's best educators who can guide students on what, how much, and how to study for the exam. The brand aligns with the values of quality education, expert guidance, and effective learning strategies. It pushes against the norm of students struggling with the vast syllabus and uncertainty of exam preparation by providing a structured and expert-led approach. The brand positioning is both functional, offering expert guidance and structured learning, and emotional, providing reassurance and confidence to students. # Product Unacademy is an educational platform that provides a solution for students preparing for the UPSC exam. It offers access to India's best educators who can guide students on what, how much, and how to study for the exam. The platform addresses the challenges of making notes, knowing what to study, and the overwhelming nature of the syllabus. The ad highlights the expertise of educators like Sudarshan Sir, Mrunal Patel Sir, and Pratik Nayak Sir, who are well-versed in the UPSC exam preparation process. The platform aims to provide a structured and expert-led approach to learning, making it easier for students to navigate the complexities of the UPSC exam. # Visual style The ad has a UGC feel, with a simple outdoor setting and a stationary camera. The editing is minimal, with no transitions or special effects. The production quality is basic, supporting the casual and relatable tone of the ad. The pacing is consistent, with the man speaking directly to the camera throughout the video. # Hooks Spoken: 00:00–00:01 Mai UPSC ki taiyari kar raha hoon, Text overlay: 00:00–00:01 Mai UPSC ki taiyari kar raha hoon, Visual: 00:00–00:01 A man with glasses and a striped shirt stands outside a building with trees in the background. He speaks directly to the camera, with text overlays providing subtitles. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the challenges of preparing for the UPSC exam, such as the difficulty of making notes and knowing what to study. "Aur UPSC ki taiyari mai sabse badi problem na syllabus nahi hai. Notes Banane." # Value propositions - Expert guidance from India's best educators to help students navigate the complexities of the UPSC exam - Structured learning approach to make exam preparation easier and more effective # Benefits - Solution for students preparing for the UPSC exam - Structured and expert-led approach to learning - Easier navigation of the complexities of the UPSC exam # Features - Access to India's best educators - Expert guidance on what, how much, and how to study for the UPSC exam # Call to action Download Now. # Social proof - The ad features a customer sharing his personal experience with Unacademy, implying firsthand use and satisfaction. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing his experience with Unacademy. # Storyline - 00:00–00:05 00:00–00:05 The man introduces himself as someone preparing for the UPSC exam and states that the biggest problem is not the syllabus but making notes. - 00:05–00:10 00:05–00:10 He explains that summarizing a newspaper into three pages leads to double the current affairs the next day. - 00:11–00:16 00:11–00:16 He mentions that going to YouTube to understand things doesn't help because it's hard to know what's important and what to skip. - 00:17–00:22 00:17–00:22 He shares that he found a solution by joining Unacademy, where he found India's best educators. - 00:22–00:30 00:22–00:30 He names Sudarshan Sir, Mrunal Patel Sir, and Pratik Nayak Sir, stating that they know what, how much, and how to study for the UPSC exam. - 00:30–00:36 00:30–00:36 He suggests that viewers join Unacademy and download the app if they are also preparing for the UPSC exam.

# Ad summary This ad promotes Unacademy's UPSC courses by addressing the pain point of high fees. It features educators discussing the need for a new offer and highlighting the lowest price ever, along with a 12-month extension. The ad encourages viewers to enroll now and join Unacademy to crack the exam. # Brand positioning Unacademy is presented as a leading educational platform for UPSC Civil Services exam preparation. The brand aims to make exam preparation easier and more accessible for aspirants. It positions itself as innovative and responsive to student needs, addressing concerns like high fees and offering solutions like scholarships, all-India ranking, and now, the lowest prices ever with a 12-month extension. The brand aligns with a value of accessible education, pushing against the norm of high fees in the competitive exam preparation market. The brand positioning is both functional (providing resources and guidance) and emotional (addressing student pain points and offering relief). # Product The featured product is Unacademy's UPSC Civil Services exam preparation courses. These courses include new batches starting on May 31st, test series, and the Unacademy Civil Services Championship (UCSC) held every month. The UCSC offers scholarships and all-India ranking. The ad addresses the high fees associated with UPSC exam preparation, positioning Unacademy as offering the "lowest price ever" along with a 12-month extension. The courses are for UPSC CSE aspirants, aiming to provide comprehensive preparation resources and alleviate the financial burden of exam preparation. The ad emphasizes that with Unacademy, "fees ki chinta khatam, padhai shuru" (fees worries are over, studies begin). # Visual style The ad has a polished commercial aesthetic with clean backgrounds and clear lighting. The editing style includes quick cuts between speakers and static shots. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the dialogue. The visual motifs include centered framing and consistent branding with the Unacademy logo. # Hooks Spoken: 00:00–00:04: Agar mujhe lagta hai is baar hume UPSC CSE aspirants ki tayari ko aasan karne ke liye kuch naya karna chahiye. Text overlay: 00:00–00:04: Dr. Mrunal Patel (Educator at Unacademy) / 00:01–00:04: Dr. Mrunal Patel (Top UPSC Educator at Unacademy) Visual: 00:00–00:04: Dr. Mrunal Patel stands behind a wooden table with a stack of books and a newspaper on it. He is wearing a black polo shirt with the Unacademy logo. The background is a wall with alternating squares of green moss and white panels. He is looking directly at the camera and speaking. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the high fees associated with UPSC exam preparation. "Sir fees bahut bada matter karta hai. Kya isme kuch ho sakta hai?" (Sir, fees matter a lot. Can something be done about it?) # Value propositions - Lowest price ever: Makes UPSC preparation more affordable. - 12-month extension: Provides additional time to prepare for the exam. # Benefits - Eases UPSC CSE preparation - Provides scholarships - Offers all-India ranking - Addresses high fees - Provides a 12-month extension # Features - New batches starting on May 31st - Test series - Unacademy Civil Services Championship (UCSC) every month - Civil Services Championship test - Scholarships - All-India ranking - Lowest price ever - 12-month extension # Call to action Enroll Now, Join Now # Point of view - Brand 100% – The ad is delivered by educators associated with the brand, promoting its features and benefits. # Storyline - 00:00–00:04 Dr. Mrunal Patel introduces the need to do something new to ease the preparation for UPSC CSE aspirants. - 00:05–00:07 Another educator agrees and suggests announcing a new batch. - 00:08–00:11 Sudarshan Gurjar points out that new batches are already starting on May 31st, suggesting they need to think of something else. - 00:12–00:13 Madhukar Kotawe suggests a test series. - 00:13–00:21 Sudarshan Gurjar mentions that they already conduct the Unacademy Civil Services Championship (UCSC) every month, which includes a Civil Services Championship test, scholarships, and all-India ranking. - 00:21–00:23 Sudarshan Gurjar states that they have already addressed most issues and asks for further suggestions. - 00:24–00:36 Madhukar Kotawe identifies high fees as a major pain point for students compared to other platforms and asks if something can be done about it. - 00:37–00:39 Dr. Mrunal Patel acknowledges the validity of the concern and agrees that something new needs to be done. - 00:40–00:46 Dr. Mrunal Patel announces that the Unacademy team is offering the biggest offer yet: the lowest price ever. - 00:46–00:47 Dr. Mrunal Patel urges viewers to enroll now. - 00:48–00:52 Sudarshan Gurjar adds that a 12-month extension is also being offered and encourages viewers to take advantage of it. - 00:53–00:57 Sudarshan Gurjar concludes that with the fees concern addressed, it's time to start studying, and encourages viewers to join Unacademy now. - 00:57–00:59 All three educators give a thumbs up and say, "Let's crack it."

# Ad summary This ad promotes Unacademy's All India UPSC CSE Prelims Mock Test, highlighting the test date and times for the GS and CSAT papers. The ad features a visual of students studying and encourages viewers to register now. # Brand positioning Unacademy is presented as a platform for UPSC CSE exam preparation, offering resources like the All India Prelims Mock Test. The brand aims to occupy a space in the consumer's mind as a comprehensive and accessible educational resource for competitive exams. The brand aligns with values of academic excellence, structured learning, and test preparation. The brand positions itself as a modern and accessible educational platform, likely pushing against traditional, less tech-integrated educational models. The brand positioning is functional, focusing on providing tools and resources for exam success. # Product The product being advertised is the Unacademy All India UPSC CSE Prelims Mock Test. This is a practice test designed to help students prepare for the UPSC Civil Services Examination. The ad specifies that the test includes both a GS Paper (General Studies) and a CSAT Paper (Civil Service Aptitude Test). The GS Paper is scheduled for 9:30 AM, and the CSAT Paper is scheduled for 2:30 PM on January 17, 2026. The mock test is for students preparing for the UPSC CSE Prelims exam. The ad addresses the purchase barrier of uncertainty and lack of preparation by offering a structured mock test environment. # Visual style The ad has a cartoon-style illustration with a blend of purple and yellow color scheme. The production quality is polished, with clean lines and clear typography. The visual motifs include a grid layout for the text and a background illustration of a study environment. The image treatment includes color grading to enhance the purple and yellow tones. The typography is large and bold for the headline and clear for the body text. The style is designed to be scannable and eye-catching in a feed. # Hooks Headline: UAIPMT # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inadequate preparation for the UPSC CSE Prelims exam. The ad offers a structured mock test to help students prepare effectively. # Value propositions - UNACADEMY ALL INDIA UPSC CSE PRELIMS MOCK TEST # Benefits - MOCK TEST # Features - GS PAPER - CSAT PAPER # Call to action Register Now # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, informing the audience about the mock test and encouraging registration. # Storyline - The ad opens by announcing the UAIPMT and Unacademy All India UPSC CSE Prelims Mock Test, immediately informing the audience of the offering. The brand is telling the audience what the ad is about. - The ad then provides specific details about the mock test, including the GS and CSAT paper times, to give potential participants essential information for planning. The brand is providing key details about the offering. - The ad concludes with the date of the test and a call to action to register now, prompting immediate engagement. The brand is encouraging the audience to take the next step.

# Ad summary This ad promotes Unacademy's economics course taught by Mrunal Patel. The ad highlights the comprehensive nature of the course, which includes PPTs, handouts, books, and weekly mock tests, all designed by Mrunal himself. It addresses the common problem of students struggling with economics and offers a solution through the Unacademy subscription model, which unlocks access to various subjects for a limited-time offer. # Brand positioning Unacademy is presented as a comprehensive online learning platform that offers a wide range of courses, including economics, history, geography, polity, science, and CSAT. The brand emphasizes its subscription model, which provides access to multiple subjects under one plan. Unacademy positions itself as a solution to the common problem of students struggling with traditional teaching methods, offering a more engaging and effective learning experience. The brand promotes a value of accessibility and affordability, making quality education available to a broader audience. Unacademy differentiates itself by offering courses designed by experienced educators like Mrunal Patel, ensuring comprehensive coverage and personalized learning materials. # Product The featured product is Unacademy's economics course taught by Mrunal Patel, designed to help students understand and excel in the subject for both prelims and mains exams. The course includes a variety of resources such as PPTs, handouts, books, and weekly mock tests, all designed by Mrunal himself. It addresses the common issue of students struggling with economics due to traditional teaching methods that rely heavily on textbooks and PowerPoint presentations. The course aims to provide a more comprehensive and engaging learning experience, ensuring students not only understand the concepts but can also apply them effectively. The Unacademy subscription model unlocks access to not only economics but also history, geography, polity, science, and CSAT, including answer writing with evaluation, for ₹19,999. This offer is for a limited time, encouraging students to join quickly to prepare for their exams by December. # Visual style The ad has a hybrid visual style, combining elements of a polished commercial with a more casual, direct-to-camera approach. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality is relatively high, with clear visuals and professional audio. The pacing is consistent throughout the ad, with cuts timed to coincide with key points in the voiceover. The use of text overlays is frequent, providing additional information and reinforcing the spoken message. # Hooks Spoken: 00:00–00:02 मित्रो IPHONE का हार्डवेयर और ऑपरेटिंग सिस्टम एक ही कंपनी ने बनाया है। Text overlay: 00:00–00:02 मित्रो IPHONE का हार्डवेयर और ऑपरेटिंग (Text overlay) / 00:01–00:02 OS एक ही कंपनी ने बनाया है (Text overlay) Visual: 00:00–00:02 A medium shot of Mrunal Patel, a middle-aged man with glasses, wearing a white polo shirt with the Unacademy logo, speaking directly into a microphone. The background is a simple gray curtain. / 00:01–00:02 A close-up shot of hands opening a box containing a red and black smartphone. The focus is on the phone and the act of unboxing. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common problem of students struggling with economics due to traditional teaching methods that rely heavily on textbooks and PowerPoint presentations. "इसलिए ज़्यादातर विद्यार्थियों को या तो इकोनोमी समझ नहीं आता या पढ़ने के बाद भी MCQ Tick नहीं होते।" # Value propositions - Comprehensive course materials designed by an experienced educator - Access to multiple subjects under one subscription - Limited-time offer for a discounted price # Benefits - Comprehensive coverage of the economics subject - Preparation for both prelims and mains exams - Access to multiple subjects under one subscription - Personalized learning materials designed by Mrunal Patel # Features - PPTs - Handouts - Books - Weekly Mock Tests - Answer writing with evaluation # Call to action Lets Crack It! # Point of view - Brand 100% – The entire ad is delivered from the official voice of Unacademy, featuring Mrunal Patel as the instructor and promoting the platform's subscription model. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with Mrunal Patel introducing the topic of iPhone hardware and operating systems being made by the same company. This is used as an analogy to explain the integrated approach of his economics course. - 00:02–00:04 00:02–00:04 He contrasts this with Android, implying that iPhones are less prone to hanging due to this integration. This sets up a comparison to highlight the benefits of a unified system. - 00:04–00:11 00:04–00:11 Mrunal criticizes traditional economics teachers who rely on PowerPoint presentations and textbooks, leaving students to figure out the rest on their own. This highlights the inadequacy of conventional teaching methods. - 00:11–00:15 00:11–00:15 The ad shows a student looking frustrated and struggling with economics, followed by a close-up of someone filling out an MCQ sheet incorrectly. This visually represents the pain points of students. - 00:15–00:18 00:15–00:18 Mrunal introduces himself and claims responsibility for the entire economics subject, promising to cover both prelims and mains exams. This establishes his credibility and expertise. - 00:19–00:25 00:19–00:25 He emphasizes that all course materials, including PPTs, handouts, books, and weekly mock tests, are designed by him personally, without the use of AI or content writers. This highlights the personalized and comprehensive nature of his course. - 00:25–00:29 00:25–00:29 Mrunal announces that his economics batch starts on July 17th. A calendar graphic appears, circling the date to emphasize the start date. - 00:29–00:35 00:29–00:35 The ad explains that under the Unacademy subscription model, students gain access to not only economics but also other subjects like history, geography, polity, science, and CSAT. It also mentions answer writing with evaluation, all for ₹19,999. This showcases the value proposition of the Unacademy subscription. - 00:35–00:39 00:35–00:39 Mrunal states that this is a limited-time offer and urges viewers to join quickly to prepare for their prelims and mains exams by December. This creates a sense of urgency. - 00:39–00:40 00:39–00:40 The ad concludes with a call to action, "Let's Crack It!", encouraging viewers to take the next step.