# Ad summary
Nick shares how he updated his barbershop's social media accounts by enlisting Soshie to create viral posts, update his profile picture and bio, and create content such as 'Meet the Founder,' 'Top 10 Cuts of the Month,' and 'Tips and Tricks for Men's Hairstyling.' The ad concludes by stating the Sintra is the social media manager made for beauty salons and offers a 70% discount.
# Brand positioning
Sintra (represented by the character Soshie) aims to position itself as an innovative and user-friendly social media management tool, particularly for beauty-related businesses. It emphasizes simplicity and efficiency by highlighting how easily it can enhance a barbershop's social media presence, focusing on viral content creation, profile optimization, and personalized posts. The brand appears to push against the norm of manual social media management by offering an AI-driven solution, promoting a functional approach by promising measurable results (50% more followers).
# Product
Sintra, personified by a digital character named Soshie, is an AI-powered social media manager designed to create viral posts for businesses, especially beauty salons. Soshie instantly uploads personalized content like the business owner's story, top monthly cuts, and men's hairstyling tips. Soshie updates the profile picture and bio to provide a clearer description, making the business easier to find. The ad addresses purchase barriers by offering a 70% discount. Sintra offers 50% more followers compared to other AI tools.
# Visual style
The ad uses a mix of polished and UGC-style visuals. The barbershop footage is clean, while the framing uses a casual, on-the-go style and framing. The editing is quick, with static shots and smooth transitions. The pacing stays consistent throughout.
# Hooks
Spoken: Let's upgrade my barbershop's social media accounts.
Text overlay: 00:00–00:03 Let's upgrade social media accounts
Visual: 00:00–00:01 An eye-level, close-up shot looks at a dark screen with white sans-serif text that reads, "Nick's Barbershop," with the number 9+ next to it. Directly below, a smaller avatar to the left has a blue "+" in the right corner. Below that, white text reads, "3 Posts," "1.2k Followers," and "56 Following." Below that is the shop name, "Nick's Barbershop," followed by "Edit profile," and three tabs: a square of four small squares, a triangle play button, and an avatar icon. Below that, the screen is divided into thirds, each with different shots of a barbershop. Below all that, light blue text reads, "Let's upgrade social media." / 00:01–00:03 The eye-level, close-up shot shows a finger tapping the right side of the screen, revealing the Nick's Barbershop account with 462 posts, 105,089 followers, and 327 following. Below that, white text reads, "Luxury Cuts NYC | Nick's Barbershop. New York's finest cuts. Where precision meets style. Book your chair." Below, a play button tab is highlighted, as is a grid of 9 different photos of haircuts.
# Funnel stage
Middle of funnel (Consideration)
# Pain points
The ad highlights the problem of needing to upgrade a barbershop's social media accounts. The barber is hoping to find an easier way to boost his business. As he says, "Let's upgrade my barbershop's social media accounts."
# Value propositions
- Soshie can help you upgrade your social media accounts and create viral posts for your business.
- Soshie uploads personalized content, such as the story of how you ended up opening the shop, the ten best cuts of the month, tips and tricks for men's hairstyling.
- Soshie even updates your profile picture and bio with a clearer description so people can find you easier.
- Sintra is the social media manager made for beauty salons.
- Sintra offers 50% more followers compared to other AI tools.
# Benefits
- Upgraded social media accounts
- More personalized content
- Clearer profile description
- Easier for people to find the business
- 50% more followers
# Features
- AI-powered social media manager
- Creates viral posts
- Uploads personalized content
- Updates profile picture and bio
- Clearer description to make the business easier to find
# Call to action
TRY NOW WITH 70% OFF!
# Social proof
- "All I did was ask Soshie to create viral posts for my barbershop, and she instantly started uploading more personalized content" - Male 1 (Barber)
# Point of view
- Customer 80% – The barber is speaking from his own experience with the product.
- Brand 20% – The purple screen with white text and numbers uses data to validate the product.
- Expert 0% – None used.
- External source 0% – None used.
# Storyline
- 00:00–00:01 The ad begins with the barber wanting to upgrade his barbershop's social media accounts.
- 00:01–00:03 The barber has already used Soshie to upgrade his accounts.
- 00:04–00:07 The barber shares how he asked Soshie to create viral posts for his barbershop.
- 00:07–00:09 Soshie instantly started uploading more personalized content.
- 00:10–00:15 Soshie provides content to share the story of how he ended up opening the shop, as well as content about top cuts, and hairstyling tips.
- 00:16–00:21 Soshie even updated his profile picture and bio to have a clearer description.
- 00:22–00:24 Sintra is the social media manager made for beauty salons.
- 00:24–00:26 Sintra offers 50% more followers compared to other AI tools, and is currently offering 70% off.