How Qonto Advertises on Meta

# Ad summary This ad aims to solve the problem of expense report collection. A stack of physical expense reports is visually represented, with the prompt, "Don't collect any more expense reports." Then, the ad offers a solution by showing the product which is an expense report app. # Brand positioning Qonto is presented as a modern solution for business finance management, offering a streamlined alternative to traditional methods of expense tracking and reimbursement. The brand aims to occupy a space in the consumer's mind as a tech-forward, efficient, and user-friendly platform designed to simplify financial processes for businesses. Qonto aligns with values of convenience, speed, and control, promoting a hassle-free experience for managing expenses. The brand positioning appears to be functional, emphasizing the simplicity and ease of use of its platform to solve common pain points related to expense management. # Product The advertised product is the Qonto app, a mobile platform designed to simplify expense report management. The app allows users to quickly and easily reimburse expense reports with just one click. The user can indicate all the details of their expense report within the app. The product is intended for business owners and employees who regularly handle expense reports and seek a more efficient and convenient solution. The app addresses the pain point of manually collecting and processing physical expense reports by offering a digital alternative that streamlines the entire process. # Visual style The ad features a minimalist, clean visual style with a focus on simplicity and clarity. The production quality is high, with a well-lit studio shot emphasizing the products. The image treatment includes background removal and layering of digital interface elements over real-world objects. The typography is clean and legible, contributing to the overall user-friendly aesthetic. # Hooks Headline: Ne collectionnez plus les notes de frais. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of manually collecting and managing expense reports. The ad features a stack of physical expense reports with the phrase "Ne collectionnez plus les notes de frais." # Value propositions - Digital solution for managing expenses - Reimburse expenses with a single click # Benefits - Simplified expense report management - Convenient expense reimbursement # Features - Remboursez-les en un clic - Indiquez tous les détails de votre note de frais # Call to action None used. # Social proof - None used. # Point of view - Brand: The whole ad showcases the product Qonto, and its features. # Storyline - The ad begins by highlighting the common problem of collecting expense reports, intending to resonate with viewers who find this task tedious. The brand presents this from a problem-oriented perspective, setting the stage for their solution. - Next, the ad transitions to offering a solution by showcasing the Qonto app, which enables users to reimburse expense reports with a single click, showcasing the ease of use. - Finally, the brand reinforces the simplicity of its app through a visual representation of the app interface, showing how users can easily input expense details, aiming to assure potential users of the product's convenience and efficiency.

# Ad summary This ad uses a static image to promote Qonto, a financial management solution for businesses. It highlights the problem of unpaid invoices and presents Qonto as the solution for tracking them easily from a mobile device. The ad uses a visual metaphor of a scratch-off ticket to represent the surprise of unpaid invoices, contrasted with the clear and organized interface of the Qonto mobile app. # Brand positioning Qonto is presented as a modern, mobile-first solution for business financial management, specifically addressing the frustrations of unpaid invoices. The brand positions itself as a tool that brings clarity and control to what can be a chaotic aspect of running a business. By focusing on ease of use and accessibility through mobile devices, Qonto appeals to business owners who value efficiency and real-time insights into their finances. The brand pushes against the traditional, often cumbersome methods of financial tracking, offering a streamlined, tech-forward alternative. # Product The product being advertised is the Qonto mobile app, a financial management tool designed to help businesses track unpaid invoices. The app allows users to monitor their invoices directly from their mobile devices, providing a clear overview of their financial status. The ad highlights the app's ability to bring order and transparency to the invoicing process, addressing the common pain point of surprise unpaid invoices. The app displays a list of clients with amounts due and their payment status. It is designed for business owners and financial managers who need a convenient and efficient way to stay on top of their accounts receivable. # Visual style The ad has a clean and modern visual style, contrasting a realistic, slightly cluttered desktop scene with a crisp, digital app interface. The color palette is neutral with pops of gold, drawing the eye to the key elements. The image treatment appears to have subtle color grading to enhance the contrast between the physical and digital components. The overall style mimics the platform's native in-feed aesthetic while maintaining a professional and trustworthy feel. # Hooks Headline: Mettez fin aux surprises des factures impayées. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of unexpected unpaid invoices is a central pain point. The ad uses the phrase "Mettez fin aux surprises des factures impayées" and a scratch-off ticket to visually represent the uncertainty and anxiety associated with waiting for payments. # Value propositions - End the surprise of unpaid invoices with mobile tracking. # Benefits - Mettez fin aux surprises des factures impayées. - Traquez-les depuis votre mobile. # Features - track invoices easily from your mobile - mobile app # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the ad is from the brand, showcasing Qonto as the solution to the problem of unpaid invoices by highlighting the app's features and ease of use. # Storyline - The ad opens by presenting the core problem: the unpleasant surprises of unpaid invoices, establishing the pain point from the brand's perspective. This creates immediate relevance for viewers who have experienced this issue. - The ad transitions to the solution: tracking invoices easily from your mobile phone. Qonto is presented as the tool to solve the initial problem from the brand's perspective, offering convenience and control. - The image features a "scratch-off" ticket mockup titled "Payee ou Impayee?" [Paid or Unpaid?], visually representing the unpredictable nature of invoices. This metaphor underscores the frustration the customer feels when dealing with unpaid invoices from the brand's perspective. - The ad then shows a clear, organized screenshot of the Qonto app's interface on a mobile phone, demonstrating the ease and clarity the app provides. This provides a direct visual contrast to the prior uncertainty of the scratch-off ticket, reinforcing Qonto's value proposition from the brand's perspective.

# Ad summary This ad highlights how Qonto can help you manage your billing, payments, and management all in one place. # Brand positioning Qonto positions itself as a modern financial management solution for businesses that value efficiency and organization. The brand seems to be geared towards entrepreneurs, freelancers, and small to medium-sized businesses who need a centralized platform to handle their finances. By emphasizing its all-in-one functionality, Qonto aims to simplify financial processes, thus freeing up more time for its customers to focus on their core business activities. This brand is designed to be functional and efficient, promoting a clutter-free solution that is against the norm of traditional cumbersome paperwork. # Product The product being advertised is Qonto, an all-in-one financial management platform designed to help clients with invoicing, payments, and overall financial management. It is promoted as a centralized solution to handle a business's financial tasks, making it easier to keep track of billing and payments. It can be used by business owners and entrepreneurs who need to manage their financial processes efficiently. The ad addresses a common pain point of many business owners: the hassle and disorganization of paperwork, making Qonto a solution designed to streamline financial operations. # Visual style The ad uses a clean, minimalist visual style with a focus on conveying a sense of modernity and efficiency. The composition is simple and direct, with the copy placed at the top and the brand logos positioned at the bottom. The image's colors are muted and natural, giving it a professional yet approachable look. The photograph is well-lit with natural light that emphasizes the modern and uncluttered working environment. # Hooks Headline: Votre talent mérite mieux que de la paperasse. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration and inefficiency of dealing with paperwork. This is highlighted in the copy: "Votre talent mérite mieux que de la paperasse." # Value propositions - Centralized management of billing, payments, and business tasks - Simplifies financial processes # Benefits - All of your billing, payments, and management in the same place # Features - Facturation de vos clients - Paiements - Gestion: tout au même endroit # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice is consistent throughout the image, as the brand presents its value proposition and expresses concern for the target audience's struggles with paperwork. # Storyline - The ad opens by stating that the viewer's talent deserves better than paperwork, indicating that the viewer is capable and should not be bogged down by tedious administrative tasks. This is told from the brand's perspective to set up the problem that the product solves. - The ad then indicates that Qonto handles customer billing, payments, and general financial management, and everything is kept in the same place. This is told from the brand's perspective to establish its value proposition.

# Ad summary This ad presents a person working from home and weighing the pros and cons of working alone. It's presented as a conversation between two people. # Brand positioning This ad positions the brand as something to help independent workers deal with the struggles of working alone. It does this through humor, and does not explicitly mention the name of the brand. # Product This ad does not explicitly show or describe a product, but it positions the featured company as something that provides a solution to the feeling of isolation that comes with working alone. # Visual style The ad is shot in a simple, unadorned style. The lighting is natural and the camera work is static. # Hooks Spoken: 00:00–00:01 Alors tu travailles à ton compte depuis longtemps ? Text overlay: 00:00–00:01 Alors tu travailles à ton compte (Caption Box) / 00:01–00:01 depuis longtemps ? (Caption Box) Visual: 00:00–00:02 The shot shows someone in a white t-shirt sitting at a round marble table. In front of them are two very large stemmed wine glasses, one with a yellow beverage and one with a dark red beverage. The background is a white wall. There is a window to the right of the frame. # Funnel stage Top of funnel (Awareness) # Pain points The ad references the potential feeling of isolation that someone might feel when they work alone. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer in a casual, conversational tone. # Storyline - 00:00–00:01 The scene opens with a person sitting at a table with two large wine glasses, one containing a yellow beverage and the other with a red beverage. They ask someone off-screen how long they've been self-employed. - 00:02–00:04 The ad cuts to the off-screen person answering that they have been self-employed for a year. - 00:05–00:06 The original person then asks if it's too hard to work alone. - 00:06–00:11 The off-screen person pauses for a long time and then says no, while also reaching for the glass of red beverage. They lift it toward the camera.

# Ad summary This ad features Mounir Laggoune, Co-founder of Finary, discussing a variety of investment options available when you have a holding company. The ad begins by framing the decision of investing with holding companies as a question that everyone asks. Mounir speaks to the camera, explaining different investment instruments like stocks, ETFs, real estate, crypto, and gold. He emphasizes that having a holding company gives you a wide range of investment opportunities, but the key is to align these investments with your goals and objectives. # Brand positioning The ad features Finary through Mounir Laggoune, its Co-founder, who lends his expertise to the video. Finary seems to position itself as an authority in financial investment. By partnering with Qonto, a business finance management solution, Finary is able to reach a larger audience of entrepreneurs. The brand promotes the values of financial expertise, strategic decision-making, and a comprehensive understanding of investment instruments. The brand seeks to occupy a space in the consumer's mind as a go-to resource for investment advice, particularly for those with holding companies, offering functional knowledge rather than just emotional appeal. # Product The advertised product is financial insight for businesses with holding companies. The ad explains that having a holding company allows you to invest in various instruments, including stocks, ETFs, funds, real estate, private equity, crypto, and gold. By partnering with Qonto, it is implied that Finary can help you manage the financial complexity that comes with holding companies. The product aims to provide guidance on aligning your investments with your financial goals. The ad emphasizes that there is no one-size-fits-all solution but that the right investment strategy depends on your objectives and type of company. This approach suggests that Finary is worth trying or buying because they tailor advice to your unique needs. # Visual style The ad has a simple and clean aesthetic with static shots and straightforward editing. The production quality is polished, featuring well-lit environments. The color palette is muted with soft lighting, contributing to a professional feel. The pacing is moderate, allowing the presenter to clearly explain the key concepts. # Hooks Spoken: 00:00–00:03 C'est évidemment la question à 1 million d'euros, tout le monde se la pose. Visual: 00:00–00:03: Mounir is sitting in a chair, facing the camera directly. He is wearing a black zip-up sweater. The background is a light gray wall with a faint, abstract drawing. The camera is stationary and the lighting is soft and even. # Funnel stage Middle of funnel (Consideration) # Pain points Choosing the right investment strategy can be complex and depend on your objectives and type of company. Mounir says, "Encore une fois, il n'y a pas de solution miracle." # Value propositions - Having a holding company gives you access to various investment options - Aligning investments with personal goals leads to a tailored investment allocation - Financial advice is tailored to your objectives and type of company # Benefits - Having a holding company allows you to invest in various instruments - Align investments with personal objectives - Create a tailored investment allocation # Features - Investment options include stocks, ETFs, funds, real estate, private equity, crypto, and gold. # Call to action None used. # Point of view - Expert 100% – Mounir Laggoune, Co-founder of Finary, speaks directly to the camera, providing information about the topic of investments with holding companies. # Storyline - 00:00–00:02 The ad opens with Mounir speaking directly to the camera, framing the topic of investments with holding companies as a common question. - 00:02–00:05 The screen briefly displays text questions. The font appears as a simple, default typeface on a yellow background. - 00:06–00:08 Mounir introduces himself and his role at Finary to establish his credibility on the topic of investing. - 00:25–00:27 The screen briefly displays text questions. The font appears as a simple, default typeface on a yellow background. This question transitions to the discussion of investment options when you have a holding company. - 00:27–00:47 Mounir explains the wide range of instruments you can invest in with a holding company. He lists different investment instruments like stocks, ETFs, real estate, crypto, and gold. He emphasizes the importance of aligning investments with personal objectives to create a tailored investment allocation. - 00:47–00:50 The ad ends with the logos of both Qonto and Finary on screen.

# Ad summary This is a split-screen image ad contrasting a person who appears stressed while working alone versus a person smiling while using a laptop and the Qonto platform. The ad promotes Qonto as a solution for creating your business, emphasizing that it is free and 100% online. # Brand positioning Qonto is presented as a modern solution for business creation and management, offering a service that is fully online and accessible. The brand positions itself as a supportive expert, helping individuals navigate the complexities of starting a business by implication, Qonto seeks to occupy a space in the consumer's mind as a reliable, user-friendly alternative to traditional, more cumbersome methods. The brand embraces simplicity and accessibility, steering away from complicated or intimidating processes. It promises to make business creation straightforward and free, appealing to entrepreneurs seeking efficiency and ease. # Product Qonto is presented as an online platform designed to assist individuals in creating their businesses. The ad implies that Qonto provides expert assistance and a fully online experience. The USP seems to be the combination of expert support and the convenience of a 100% online service, streamlining the business creation process. The product addresses the potential purchase barrier of cost by highlighting that it is "Gratuit" (free), as well as the barrier of convenience by highlighting the fact that it is 100% online. The visuals suggest that using Qonto transforms a stressful, solitary process into a more manageable and pleasant experience. # Visual style The ad features a before-and-after split-screen design with a clean, straightforward presentation. The images are naturally lit, giving a sense of authenticity. The typography is simple and legible, placed clearly above and below the images for easy readability. The split-screen motif uses contrast to tell its story. The overall effect is approachable and professional, designed to quickly convey the brand's value proposition and benefits. # Hooks Headline: Nos experts vous aident à créer votre entreprise. # Funnel stage Top of funnel (Awareness) # Pain points Starting a business alone can be stressful and difficult: The man in the left image with a stressed expression conveys this frustration. # Value propositions - Expert assistance in business creation, completely free and online # Benefits - aide à créer votre entreprise - Gratuit # Features - Experts - 100% en ligne # Call to action None used. # Social proof - None used. # Point of view - Brand: The text at the top of the image conveys the brand’s promise to assist in creating a business for free and fully online, directly promoting its services. - Customer: The split-screen images depict the emotional contrast of working alone versus using Qonto, representing the customer’s experience and potential relief. # Storyline - The ad starts with the message "Nos experts vous aident à créer votre entreprise. Gratuit. 100% en ligne" to immediately convey the brand's offer of expert help in creating a business, highlighting that it's free and fully online. This is told from the brand's perspective, setting the stage for the problem/solution narrative and introducing the core value proposition to the viewer. - The image shows a split screen with two contrasting scenarios. On the left, a man looks stressed at his desk, symbolizing the difficulties of starting a business alone. On the right, the same man smiles and works on a laptop, implying a smoother, more supported experience using Qonto. This contrast is presented from the customer's perspective, illustrating the before-and-after effect of using Qonto, and showcasing the ease and support offered by the platform. - Below each image, the words "seul" (alone) and "avec Qonto" (with Qonto) appear, reinforcing the message that Qonto provides a solution to the challenges of going it alone in business creation. The brand is highlighting that they will not be alone in this journey, which is being told from the brand's perspective.

# Ad summary This ad by Qonto interviews entrepreneurs on camera and asks them about the challenges of being an entrepreneur, then shares survey data about the struggles and challenges faced by French entrepreneurs. The ad is meant to be a real look into being an entrepreneur in France. # Brand positioning Qonto positions itself as a company that understand the realities of entrepreneurship in France. Through direct interviews and survey data, Qonto presents a real look at the common struggles and challenges that entrepreneurs face. This approach can help to establish a brand image as being knowledgeable, understanding, and customer-centric. # Product The ad mentions Qonto as the brand doing the interviews with entrepreneurs, but does not specify what services or products the company offers, or how they address the pain points shared by those interviewed. The ad implies that the product relates to finance or business management by speaking to entrepreneurs about the challenges they face. # Visual style The ad has a UGC-feel in that it is clearly not a polished commercial but rather a handheld camera video. The interview setup feels casual and like a woman going around to interview people, similar to other street interview content on social media. The editing is quick, jumping from interview to interview, and creates a fast pace. # Hooks Spoken: 00:00–00:02 T'es entrepreneur? Tu gagnes forcément bien ta vie non? Text overlay: 00:00–00:02 T'es entrepreneur ? / 00:00–00:02 Tu gagnes forcément bien ta vie non ? Visual: 00:00–00:02 A woman in a bright orange overcoat holds a Qonto microphone up to the camera and speaks to the camera. She stands on a grassy lawn with a tall brick building in the background. The sun is shining and the sky is clear. # Funnel stage Top of funnel (Awareness): Focuses on grabbing attention, introducing the brand or problem — not meant to convert immediately # Pain points Many entrepreneurs in France struggle with revenue. "Près de 40% d'entrepreneurs français citent les revenus comme un des principaux défis." # Value propositions - By sharing the challenges that face entrepreneurs in France, the ad promotes empathy and establishes a brand image as being knowledgeable, understanding, and customer-centric. # Benefits - Highlights common struggles so that entrepreneurs know they aren't alone. # Features - 40% of French entrepreneurs list revenue as a main challenge. - 16% of French entrepreneurs have trouble acquiring clients. - 30% of entrepreneurs rely on family and friends. - 23% have had no support. # Call to action None used. # Social proof - The ad contains multiple interviews with entrepreneurs across France, as well as statistical data about the challenges that face French entrepreneurs. # Point of view - Customer 80% – The majority of the video is told from the customer's perspective by sharing what entrepreneurs have to say about the challenges of business. - Brand 20% – The brand communicates through the interviewer's official voice and when sharing survey data. # Storyline - 00:00–00:02 00:00–00:02 The interviewer asks an entrepreneur "Tu es entrepreneur? Tu gagnes forcément bien ta vie non?" - 00:02–00:02 00:02–00:02 A man responds “C’est faux!” - 00:03–00:09 00:03–00:09 A man says that if the business does well, then you are paid on the business. You can gain or not gain from it. - 00:09–00:15 00:09–00:15 The interviewer says that they are meeting with the entrepreneurs to confront their ideas to the reality of entrepreneurship in France and to be careful because they may be surprised. - 00:15–00:19 00:15–00:19 The interviewer says that 40% of French entrepreneurs list revenue as a main challenge. - 00:19–00:23 00:19–00:23 A man states that he understands, and revenue is important in the development of a business. - 00:23–00:25 00:23–00:25 The interviewer says that 16% of French entrepreneurs have trouble acquiring clients. - 00:25–00:28 00:25–00:28 A woman says that commerce and customer retention is the nerve of the business. - 00:28–00:36 00:28–00:36 A man states that entrepreneurs should concentrate on what experience they provide clients, so that they can keep them. He also says that the 16% with this issue will do better if they can resolve that problem. - 00:36–00:39 00:36–00:39 The interviewer says that 30% of entrepreneurs rely on family and friends. - 00:41–00:44 00:41–00:44 An entrepreneur says that there are still good families. - 00:45–00:47 00:45–00:47 The interviewer says that only 23% have had no support. - 00:47–00:52 00:47–00:52 An entrepreneur says that is sad, and hopes that the 23% can escape the solo entrepreneur bubble.

# Ad summary This ad promotes Qonto as a solution for streamlining the administrative tasks involved in starting a business in France. The ad features a woman expressing her initial apprehension and stress related to legal procedures. She shares how delegating these tasks to Qonto helped her overcome these challenges at no cost. The ad highlights Qonto's management of statutes, capital deposits, legal announcements, and registration processes, ultimately eliminating paperwork. Qonto is presented as a user-friendly solution for entrepreneurs, backed by positive ratings from Trustpilot. # Brand positioning Qonto is positioned as a modern and accessible financial solution designed to simplify business management, particularly for entrepreneurs and small to medium-sized enterprises (SMEs). The brand aims to occupy a space in the consumer's mind as a provider of financial and administrative tools. Qonto focuses on accessibility, efficiency, and cost-effectiveness. It aims to alleviate the common frustrations and complexities associated with business finances, positioning itself as a helpful partner rather than a traditional, intimidating financial institution. This brand takes a functional approach, emphasizing simplicity and direct benefits to business owners. # Product Qonto provides financial services designed to simplify the administrative tasks required to start and run a business. The product includes assistance with managing company statutes, depositing capital, creating legal announcements, and completing the registration process. Qonto is designed for individuals and small business owners who find legal and administrative tasks stressful or confusing. The service provides management of company statutes, capital deposits, legal announcements, and registration procedures. A key selling point is that these services are provided free of charge, helping business owners avoid the stress and hassle of paperwork. The ad highlights the product's ability to simplify the process of starting a business, addressing a significant barrier for many entrepreneurs. # Visual style The ad has a casual, UGC-style feel with a mix of static shots and simple transitions. The production quality appears to be a hybrid, combining elements of a polished commercial with a more natural, everyday aesthetic, which aligns with the tone. The pacing is fairly consistent, with moderate cuts per minute. There are no recurring visual motifs beyond the consistent office setting and the presence of the speaker. The cuts and text overlays appear to be synced to the beat of the music. # Hooks Spoken: 00:00–00:02: Tout le monde pense que j'ai galéré pour créer ma boîte. Text overlay: Tout le monde pense que j'ai galéré pour créer ma boîte. Visual: 00:00–00:02: A woman with long brown hair, wearing a black blazer and white top, sits at a white desk in an office setting. There is a laptop, a green folder, and a small plant on the desk. She looks stressed and concerned as she looks at the laptop. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the stress and confusion associated with the administrative and legal requirements of starting a business. "Exit toute la paperasse qui me stressait." (Get rid of all the paperwork that stressed me out.) # Value propositions - Simplifies the administrative tasks required to start a business. - Provides free expert assistance, making it accessible to entrepreneurs with limited budgets. # Benefits - Eliminates paperwork - Reduces stress - Provides expert assistance for administrative tasks # Features - Management of company statutes - Capital deposits - Legal announcements - Registration procedures # Call to action Créer votre entreprise # Social proof - TrustScore 4.8 | 22190 avis # Point of view - Customer 100% – The ad is delivered from the perspective of a business owner sharing their experience with the brand's service. # Storyline - 00:00–00:02 The ad begins with a woman sitting at her desk looking stressed and overwhelmed. - 00:00–00:02 She shares that people think creating her 'boîte' (business) was difficult. - 00:02–00:02 She refutes this assumption, stating it's false. - 00:02–00:05 She admits that she knew nothing about bylaws or registration when she started her company. - 00:06–00:07 She expresses her fear of administrative tasks, communicating it with a worried expression. - 00:07–00:10 She explains that she delegated these tasks to an expert for free. - 00:11–00:14 She lists the tasks that were handled for her, including statutes, capital deposits, legal announcements, and registration. - 00:15–00:16 She emphasizes that all the paperwork that stressed her out is gone, and repeats that it was free. - 00:17–00:19 The screen shows the Qonto logo and a call to action to create your company. - 00:19–00:19 The ad concludes by highlighting Qonto's Trustpilot rating and the number of reviews.

# Ad summary The ad promotes Qonto, a business finance solution. It features the founder of Oak Data, Pierre-Louis Vouteau, who shares his experience using Qonto to create his company. The ad highlights the user-friendly dashboard, step-by-step process details, and timely notifications that make the process feel shorter. It also mentions the ability to directly use the pro account and pay freelancers. # Brand positioning Qonto is presented as a user-friendly and efficient solution for business finance, particularly for entrepreneurs and freelancers. The brand aims to occupy the space of simplifying and streamlining financial processes for businesses. It promotes values of accessibility, transparency, and ease of use, positioning itself against the complexity and time-consuming nature of traditional financial management. The brand positioning is functional, focusing on simplicity and performance. # Product Qonto is a business finance solution designed to simplify financial processes for entrepreneurs and freelancers. It offers a user-friendly dashboard that details each step of the company creation process. The platform provides notifications at each stage, giving the impression of a shorter timeline. Once finalized, users can directly use their pro account to manage finances and pay freelancers. The ad highlights the ease of use and efficiency of Qonto, making it a valuable tool for managing business finances. # Visual style The ad has a clean and professional aesthetic with a focus on simplicity and clarity. The editing style is smooth with static shots and minimal transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: 00:00–00:06 En créant son entreprise avec Qonto, on a accès à un tableau de bord qui est très bien fait, et qui détaille chaque étape du processus. Text overlay: En créant son entreprise avec Qonto, (Caption) / on a accès à un tableau de bord qui est très bien fait, (Caption) / et qui détaille chaque étape du processus. (Caption) Visual: 00:00–00:02: Close-up shot of a computer screen displaying the Qonto interface for creating a company profile. The screen shows fields for company name and president information. The camera is static, and the lighting is bright. / 00:02–00:06: The camera pans up to show a checklist of completed steps in the company creation process on the Qonto interface. The background is a white screen with green checkmarks indicating completed tasks. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex and time-consuming company creation processes. "En créant son entreprise avec Qonto, on a accès à un tableau de bord qui est très bien fait, et qui détaille chaque étape du processus." # Value propositions - User-friendly dashboard: Simplifies the company creation process. - Notifications at each stage: Gives the impression that the timeline is shorter. - Direct access to pro account: Allows for direct control over finances and easy payment of freelancers. # Benefits - Simplified company creation - Efficient financial management - Shorter perceived timeline - Direct control over finances # Features - User-friendly dashboard - Detailed step-by-step process - Notifications at each stage - Direct access to pro account - Ability to pay freelancers # Call to action Lancer son activité # Social proof - "On reçoit des notifications à chaque avancée, ce qui donne l'impression que le délai est plus court." – Pierre-Louis Vouteau (Founder of Oak Data) # Point of view - Customer 50% – The ad features a customer testimonial from the founder of Oak Data, sharing his positive experience using Qonto. - Brand 50% – The ad showcases the Qonto interface and highlights its features and benefits. # Storyline - 00:00–00:02 The ad opens with a close-up of the Qonto interface, showing the process of creating a company profile. This establishes the context of the ad and introduces the product. - 00:02–00:09 The founder of Oak Data, Pierre-Louis Vouteau, is introduced, and he shares his positive experience using Qonto. This adds a personal touch and builds credibility through a customer testimonial. - 00:09–00:14 The ad returns to the Qonto interface, showcasing the completed process and the ability to use the pro account. This reinforces the product's functionality and benefits. - 00:14–00:16 The ad concludes with the Qonto logo and a 4.7-star rating on Trustpilot, further building trust and credibility.

# Ad summary This ad for Qonto highlights how easy it is to create a business with their services. It features text overlays and a woman speaking about the services Qonto provides. # Brand positioning Qonto is presented as a service that simplifies the process of creating a business. The brand aims to occupy the space of a helpful and efficient partner for entrepreneurs, offering support from start to finish. The brand aligns with values of simplicity, expertise, and customer support, positioning itself as a modern solution that removes the traditional complexities of business creation. Qonto pushes against the norms of complicated legal and administrative processes, offering a streamlined, user-friendly experience. The brand positioning is both functional (simplicity, efficiency) and emotional (peace of mind, support). # Product Qonto is a service designed to simplify the creation of a business. It handles all the necessary steps from A to Z, including drafting statutes, depositing capital, publishing legal notices, and registering the company. The service is for anyone looking to start a business without the usual administrative hassles. Qonto's experts take care of everything for the user, making the process simple and straightforward. The ad emphasizes that creating a business has never been easier with Qonto, addressing the common barrier of complex administrative tasks. # Visual style The ad has a clean and modern aesthetic with a mix of text-based screens and a professional testimonial. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with each screen appearing for a few seconds. The text and visuals are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Text overlay: 00:00–00:01: Envie de créer votre entreprise? Visual: 00:00–00:01: A white background with the text "Envie de créer votre entreprise?" in black, surrounded by animated paper documents floating around. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex and time-consuming administrative tasks involved in creating a business. "La création d'entreprise n'a jamais été aussi simple" (Creating a business has never been so simple) highlights the frustration of traditional business creation processes. # Value propositions - Comprehensive service: Qonto handles everything from A to Z, making the process simple and straightforward. - Expert support: Qonto's experts take care of all the necessary steps, providing professional assistance. - Ease of use: Creating a business has never been easier with Qonto, addressing the common barrier of complex administrative tasks. # Benefits - Qonto prend tout en main gratuitement (Qonto handles everything for free) - Nos experts s'occupent de tout, pour vous (Our experts take care of everything for you) - La création d'entreprise n'a jamais été aussi simple (Creating a business has never been so simple) # Features - Drafting statutes - Depositing capital - Publishing legal notices - Registering the company # Call to action None used. # Social proof - The ad features a Trustpilot rating of 4.8 out of 5 stars, indicating positive customer reviews and satisfaction. # Point of view - Brand 80% – The brand's official voice is communicated through text overlays and a representative speaking directly to the camera. - Expert 20% – An expert is shown speaking to the camera. # Storyline - 00:00–00:01 The ad opens with the question, "Envie de créer votre entreprise?" (Want to create your business?) to immediately engage viewers who are considering starting a business. - 00:01–00:03 It transitions to highlighting Qonto's role in handling everything for free, "Qonto prend tout en main gratuitement," emphasizing the ease and cost-effectiveness of their service. - 00:03–00:04 The ad then specifies that Qonto handles everything from A to Z, "de A à Z," reinforcing the comprehensive nature of their service. - 00:04–00:06 The ad shows a woman with a headset, implying she is an expert or representative of Qonto, while text overlays list the services provided: drafting statutes, depositing capital, publishing legal notices, and registering the company. - 00:06–00:07 The woman states, "Nos experts s'occupent de tout, pour vous" (Our experts take care of everything for you), assuring viewers that they will receive professional support. - 00:07–00:09 The ad concludes by stating, "La création d'entreprise n'a jamais été aussi simple" (Creating a business has never been so simple), reinforcing the key message of ease and simplicity. - 00:09–00:10 The ad ends with the Qonto logo and a Trustpilot rating of 4.8 out of 5, building trust and credibility.

# Ad summary This ad promotes Qonto, a service that helps people create their own businesses for free. The ad features a woman holding a phone with the Qonto app open, and highlights the Trustpilot rating and the ability to deposit capital. # Brand positioning Qonto is presented as a modern and accessible solution for entrepreneurs looking to start their own businesses. The brand emphasizes simplicity and ease of use, positioning itself as a helpful partner in the business creation process. The ad highlights the free service and positive Trustpilot rating, suggesting reliability and customer satisfaction. Qonto aims to occupy the space of a user-friendly and trustworthy financial service provider for new business owners, contrasting with potentially complex or expensive traditional options. The brand's tone is supportive and empowering, aligning with the lifestyle of aspiring entrepreneurs. # Product The product being advertised is Qonto, a service that helps individuals create their own businesses for free. The ad highlights the ability to create a company ('créez votre entreprise gratuitement') and mentions specific features such as 'Dépôt de capital' (capital deposit). The service is designed for aspiring entrepreneurs and new business owners. The ad addresses the potential barrier of cost by emphasizing that the service is free. The ad also mentions 'Qonto Création', suggesting a specific product or feature within the Qonto suite focused on business creation. The ad also mentions 'A vos côtés jusqu'au Kbis', suggesting that Qonto will be there to help you until you get your Kbis extract. # Visual style The ad has a clean and modern visual style with a focus on accessibility and trustworthiness. The production quality appears to be high, with well-lit and professionally shot imagery. The color palette is warm and inviting, with a combination of white, green, and yellow tones. The use of callouts and annotations adds a layer of interactivity and highlights key features of the Qonto service. The overall aesthetic is designed to appeal to aspiring entrepreneurs and new business owners. # Hooks Headline: Vous aussi, créez votre entreprise gratuitement. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the cost and complexity associated with starting a new business. The phrase 'créez votre entreprise gratuitement' (create your company for free) directly counters the financial barrier that many aspiring entrepreneurs face. # Value propositions - Create your company for free: This offers a cost-effective solution for aspiring entrepreneurs. - Capital deposit: This highlights a key feature for business creation. - Support until you get your Kbis extract: This emphasizes the brand's commitment to supporting customers throughout the entire process. # Benefits - Create your company for free - Capital deposit - Support until you get your Kbis extract # Features - créez votre entreprise gratuitement - Qonto Création - Dépôt de capital - A vos côtés jusqu'au Kbis # Call to action None used. # Social proof - Trustpilot 4.8***** # Point of view - Brand: The brand's point of view is present in the headline, logo, and feature callouts, communicating the core value proposition and key functionalities of the Qonto service. - External source: The Trustpilot rating represents an external source's perspective, building trust and credibility through positive customer feedback. - Customer: The woman interacting with the app and the feature callouts demonstrate the customer's perspective, showcasing the ease of use and key functionalities of the service. # Storyline - The ad opens with the Qonto logo and the headline 'Vous aussi, créez votre entreprise gratuitement' (You too, create your company for free), immediately conveying the message that Qonto offers a free service for business creation. This is told from the brand's perspective to grab the viewer's attention and introduce the core value proposition. - The ad then highlights a Trustpilot rating of 4.8 stars, building trust and credibility by showcasing positive customer feedback. This is presented from an external source's perspective, reinforcing the brand's reliability. - The ad features a woman interacting with the Qonto app on her phone, with callouts pointing to specific features like 'Qonto Création' and 'Dépôt de capital' (capital deposit). This is shown from the customer's perspective, demonstrating the ease of use and key functionalities of the service. - The ad also mentions 'A vos côtés jusqu'au Kbis', suggesting that Qonto will be there to help you until you get your Kbis extract. This is told from the brand's perspective, highlighting the support that Qonto provides.

# Ad summary This ad for Qonto, a business banking service in France, features a man explaining the benefits of using Qonto to create a company without administrative hassles. He highlights that status updates happen in 24 hours, capital deposits are online, and Qonto's teams handle administrative tasks, including company registration. The ad shares that 1 in 5 companies in France are created with Qonto and encourages viewers to click the link to create their own. # Brand positioning Qonto is presented as a business banking solution that simplifies company creation in France, particularly for entrepreneurs seeking to avoid administrative complexities. The brand aims to occupy the space of being a supportive, efficient, and accessible partner for new businesses. Qonto aligns with values of ease, speed, and reliability, offering a functional benefit of streamlined administrative processes that contrasts with traditional bureaucratic challenges. # Product Qonto is presented as a business banking service designed to simplify the process of creating a company in France. The service handles administrative tasks, including company registration. Key features highlighted include status updates in 24 hours, online capital deposits, and assistance from Qonto's teams in managing administrative processes, including complete company registration. These features serve to address the purchase barrier of administrative hassles and time-consuming bureaucratic processes. # Visual style The ad features a clean and modern aesthetic. It combines static shots with fast cuts and zooms, creating a sense of energy and directness. The production quality is polished, with crisp visuals and clear on-screen graphics. The color palette is neutral with a focus on white and tan, lending the ad a professional feel. This style supports the brand's message of efficiency and simplicity. # Hooks Spoken: Si tu veux créer ta boîte sans galère administrative, Text overlay: Où sera située votre adresse de domiciliation ? Visual: 00:00–00:01 A medium shot of a man with a bald head, beard, and wearing a light tan button-down shirt. He is centered in the frame. Behind him is a graphic of a house and a pin icon. Text at the top of the frame reads, "Où sera située votre adresse de domiciliation ?" / 00:01–00:02 The camera widens as the man stands with his arms out and his eyes wide open. Behind him is a graphic of a number pad and an overlay of the French flag at the top. # Funnel stage Consideration # Pain points The ad directly addresses the administrative burdens that come with starting a business. The speaker asks, "Si tu veux créer ta boîte sans galère administrative?" (If you want to create your company without administrative hassles?) # Value propositions - Quick status updates - Simple administrative services - All inclusive so you do not need to use other services # Benefits - Creating a company without administrative burdens - Everything is included # Features - Status updates in 24 hours - Online capital deposits - Teams handle administrative tasks - Complete company registration # Call to action Toi aussi créer ta boîte en cliquant sur le lien. # Social proof - “Une entreprise sur cinq en France, se créé avec Qonto.” – Male 1 (Presenter) - The ad features a Trustpilot rating, displaying a high score and multiple positive reviews. # Point of view - Brand 100% – The presenter acts as the voice of the brand, sharing the benefits and features of Qonto. # Storyline - 00:00–00:02 The presenter asks if the viewer wants to create their business without administrative burdens. - 00:02–00:04 The presenter states that the viewer should absolutely know about Qonto, positioning the service as essential for hassle-free company creation. - 00:04–00:12 The presenter shares several benefits of using Qonto including, status updates in 24 hours, online capital deposits, and Qonto's team handles administrative tasks. This is designed to reassure viewers about the efficiency and support provided by the service. - 00:12–00:14 The presenter mentions the company has a high Trustpilot rating. - 00:14–00:18 The presenter says that 1 in 5 companies in France use Qonto, sharing real life testimonials. - 00:18–00:19 The presenter encourages the viewer to create their own business by clicking on the link.

# Ad summary This ad features a man in a suit who shares that switching to Qonto was the best decision he ever made. He describes the platform as simple, intuitive, and clear, with no hidden fees, just an effective financial solution. He encourages viewers to make the switch to Qonto, assuring them they won't regret it. # Brand positioning Qonto is presented as a modern and efficient financial solution for entrepreneurs. The brand aims to occupy the space of a reliable and user-friendly alternative to traditional banking, emphasizing simplicity, transparency, and effectiveness. Qonto aligns with values of clarity and ease of use, positioning itself as a solution that pushes against the norms of hidden fees and complex interfaces often associated with traditional banks. The brand positioning is functional, focusing on performance and simplicity, appealing to entrepreneurs who value efficiency and transparency in their financial management. # Product Qonto is a professional account designed to simplify the daily tasks of entrepreneurs. The platform offers a straightforward and intuitive interface, ensuring ease of use and clarity in financial management. It promises no hidden fees, providing a transparent and effective financial solution. The product is designed for entrepreneurs seeking a hassle-free way to manage their finances, offering features that streamline financial operations and provide clear insights into their business finances. The ad highlights Qonto as a reliable and efficient tool that helps entrepreneurs stay on top of their financial tasks without the complexities and hidden costs associated with traditional banking. # Visual style The ad has a polished and professional aesthetic, with a clean and modern office setting. The editing style is smooth with static shots and clear transitions. The production quality is high, resembling a commercial with a focus on clarity and professionalism. The pacing is consistent, maintaining a steady rhythm throughout the ad. The visuals are synced with the voiceover, emphasizing key points and reinforcing the message. # Hooks Spoken: 00:02–00:03: J'ai quitté mon ancienne banque pour Qonto. Text overlay: 00:02–00:03: J'ai quitté mon ancienne banque / 00:03–00:03: pour Qonto. Visual: 00:01–00:05: The man, dressed in a black suit and white shirt, leans against the desk and looks directly at the camera. He is positioned in front of a large window with natural light. The background includes a view of buildings outside. The camera is stationary, providing a clear view of the man as he speaks. # Funnel stage Consideration # Pain points The ad addresses the frustration of dealing with traditional banks that often have hidden fees and complex interfaces. The man states, "J'ai quitté mon ancienne banque pour Qonto," indicating a desire to move away from the issues associated with his previous banking experience. # Value propositions - Simple, intuitive, and clear interface for easy financial management - Transparent pricing with no hidden fees - Effective financial solution for entrepreneurs # Benefits - Simplifies daily tasks for entrepreneurs - Provides a user-friendly interface - Offers transparency in financial management - Ensures no hidden fees - Delivers an effective financial solution # Features - Simple - Intuitive - Limpide - Aucun frais cachés - Solution financière efficace # Call to action Sautez le pas et adoptez Qonto. # Social proof - "J'ai quitté mon ancienne banque pour Qonto. Clairement, c'était la meilleure de mes décisions." – Man 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a satisfied customer who is sharing his positive experience with the brand. # Storyline - 00:01–00:02 A man in a suit sits at his desk and leans forward to address the camera. - 00:02–00:03 He states that he left his old bank for Qonto, conveying a sense of satisfaction and endorsement. - 00:03–00:05 He emphasizes that it was the best decision he ever made, reinforcing the positive experience with Qonto. - 00:06–00:08 The scene shifts to a close-up of a laptop screen showing the Qonto interface as the man types. - 00:06–00:08 He describes Qonto as simple, intuitive, and clear, highlighting the platform's user-friendly design. - 00:08–00:11 The man continues to use the laptop, showcasing the platform's features. - 00:08–00:11 He mentions that there are no hidden fees, just an effective financial solution, emphasizing the transparency and value of Qonto. - 00:11–00:13 The man looks directly at the camera and encourages viewers to make the switch to Qonto. - 00:13–00:14 He assures them that they won't regret it, reinforcing the positive endorsement and encouraging action. - 00:14–00:16 The ad concludes with a visual of the Qonto logo, a phone displaying the app interface, and a Qonto card, reinforcing the brand and its services.

# Ad summary This ad compares the amount of time spent on business tasks with and without Qonto. # Brand positioning Qonto is presented as a solution for businesses to save time and focus on what's essential. The brand is positioned as a tool that helps businesses be more efficient, allowing them to concentrate on their core activities. The brand's tone is straightforward and practical, emphasizing the tangible benefit of time-saving. # Product Qonto is a business solution designed to help companies save time. The ad highlights that by using Qonto, businesses can save 6 hours per week, reducing the time spent from 10 hours to 4 hours. This time-saving allows businesses to focus on their core activities and essential tasks. The product is presented as a tool to increase efficiency and productivity for businesses. # Visual style The ad has a clean and minimalist visual style. It uses a simple color palette of white, light blue, and gray. The design is straightforward and focuses on conveying information clearly and efficiently. # Hooks Headline: Récupérez 6h par semaine # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of business owners spending too much time on non-essential tasks, preventing them from focusing on their core business activities. The ad visually shows that without Qonto, 10 hours are spent on these tasks. # Value propositions - Recover 6 hours per week and focus on what's essential for your business. # Benefits - Focus on what's essential, your business # Features - Save 6 hours per week # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the benefits of using Qonto and how it can help businesses save time. # Storyline - The ad starts by stating that you can recover 6 hours per week, immediately grabbing the viewer's attention with a clear benefit. The brand is telling the audience that they can gain valuable time back, which is a key motivator for business owners. - The ad continues by explaining that this time-saving allows you to focus on what's essential, your business. The brand is reinforcing the value proposition by connecting the time saved directly to the core goal of running a successful business. - The ad then visually compares the time spent without Qonto (10 hours) to the time spent with Qonto (4 hours). The brand is providing a clear, visual representation of the time-saving benefit, making the value proposition more tangible and persuasive.

# Ad summary This ad promotes Qonto's electronic invoicing services in anticipation of the 2026 mandate. It uses a simple graphic style to convey the message that Qonto will handle the complexities of electronic invoicing, allowing users to focus on their core business. # Brand positioning Qonto is presented as a modern and reliable solution for business finance management, specifically in the realm of electronic invoicing. The brand positions itself as a facilitator, handling the complexities of regulatory compliance so that businesses can focus on their core activities. The tone is helpful and reassuring, emphasizing ease and convenience. Qonto aims to occupy the space of a trusted partner that simplifies financial processes, contrasting with the potential stress and confusion of navigating new regulations alone. The brand's positioning is functional, focusing on simplicity and reliability. # Product The ad promotes Qonto's electronic invoicing services, designed to help businesses comply with upcoming regulations in 2026. The service handles the complexities of electronic invoicing, allowing businesses to maintain their current tools and workflows. The ad addresses the potential purchase barrier of regulatory compliance by offering a solution that simplifies the process. The service is for businesses that want to ensure they are compliant with electronic invoicing mandates without disrupting their existing operations. # Visual style The ad features a clean and minimalist visual style with flat vector graphics and a limited color palette. The production quality is high, with smooth lines and a polished look. The visual motifs include simple shapes and outlines, creating a modern and approachable aesthetic. The image treatment involves flat colors and no gradients or shadows, contributing to the clean and uncluttered feel. The typography is integrated seamlessly, with clear and legible fonts. The style contrasts with typical in-feed content, aiming to stand out through its simplicity and clarity. # Hooks Headline: Facturation électronique 2026 : # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential complexity and disruption of complying with the upcoming electronic invoicing mandate in 2026. "Facturation électronique 2026 :" signals the impending regulatory change that businesses must prepare for. # Value propositions - Simplifies electronic invoicing compliance by handling the complexities so you can keep your existing tools. # Benefits - Keep your tools, we take care of the rest. # Features - Electronic invoicing # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline and body copy communicate Qonto's service offering and value proposition. # Storyline - The ad opens by announcing the upcoming electronic invoicing mandate in 2026, immediately establishing the context and relevance for businesses. This is told from the brand's perspective, setting the stage for the solution they offer. - The ad transitions to a message of reassurance, stating that businesses can keep their existing tools while Qonto handles the rest of the electronic invoicing process. This is told from the brand's perspective, highlighting the convenience and ease of using their service. - The ad concludes with a visual representation of a laptop processing an invoice, reinforcing the idea of seamless electronic invoicing. This is shown from an objective perspective, illustrating the product in action.

# Ad summary This ad promotes Qonto virtual cards, highlighting their ability to provide both confidence and control. It emphasizes the ease of creating delegated virtual cards and showcases different spending limits. # Brand positioning Qonto is presented as a modern and reliable financial solution for businesses, particularly those seeking greater control and security over their spending. The brand is positioned as a provider of virtual cards that offer confidence and control, addressing the dilemma of managing finances effectively. The brand aims to occupy the space of a trusted partner that empowers businesses with innovative financial tools, pushing against traditional banking complexities by offering a seamless and cost-effective solution. The brand positioning is both functional, focusing on the simplicity and efficiency of virtual cards, and emotional, emphasizing the confidence and control they provide. # Product The ad features Qonto virtual cards, which are digital payment cards designed for businesses to delegate spending with enhanced control and security. These cards can be created in seconds without incurring additional costs. The ad highlights the ability to set spending limits, with examples of 200,000€, 40,000€, and 20,000€ limits. The product is for businesses seeking a streamlined and secure way to manage expenses, offering a solution to the challenges of traditional financial management. The ad emphasizes the ease of use and the ability to quickly create and manage these virtual cards, making them a valuable tool for modern businesses. # Visual style The ad features a clean and modern visual style with a focus on simplicity and clarity. The use of a white background and minimal design elements creates a professional and trustworthy impression. The product is prominently displayed, and the color scheme is consistent with the brand's identity. # Hooks Headline: Fini le dilemme: confiance et contrôle. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the dilemma of balancing confidence and control in financial management. "Fini le dilemme: confiance et contrôle." # Value propositions - Virtual cards that provide both confidence and control - Quick and easy creation of delegated virtual cards - No extra costs for virtual cards # Benefits - confiance - contrôle # Features - cartes virtuelles déléguées - en quelques secondes - sans surcoût # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of Qonto virtual cards and positioning them as a solution to financial management challenges. # Storyline - The ad opens by stating that the dilemma of balancing confidence and control is over, setting the stage for Qonto as the solution. This message is conveyed from the brand's perspective, aiming to immediately capture the audience's attention by addressing a common pain point in financial management. - The ad highlights the ability to create delegated virtual cards in seconds without extra costs. This is presented from the brand's perspective, showcasing the product's key features and benefits, emphasizing its efficiency and cost-effectiveness. - The ad showcases different spending limits (200,000€, 40,000€, and 20,000€) that can be set on the virtual cards. This is shown from the brand's perspective, demonstrating the level of control and flexibility users have in managing their finances, further reinforcing the product's value proposition.

# Ad summary This ad promotes Qonto, a business finance solution, by highlighting its ability to centralize receipts in one place. The ad uses a clean, minimalist design with a smartphone displaying a digital receipt and icons representing various expense categories. # Brand positioning Qonto is presented as a modern and efficient solution for business finance management. The brand aims to occupy the space of simplifying financial processes for businesses, particularly in managing receipts and expenses. The brand aligns with values of organization, efficiency, and technological innovation. It pushes against traditional, cumbersome methods of financial management by offering a centralized digital platform. The brand positioning is functional, focusing on simplicity and performance. # Product The product being advertised is Qonto, a business finance solution that centralizes receipts and financial documents in one place. It is designed for businesses looking to streamline their financial management processes. The ad highlights the feature of centralizing receipts, implying that users can easily store and access their financial documents digitally. The product addresses the pain point of disorganized and scattered receipts, offering a digital solution for easy management. The ad conveys that Qonto is a worthwhile solution for businesses seeking efficient financial management. # Visual style The ad has a clean, minimalist visual style with a flat design. The production quality is highly polished, with vector-style graphics and a consistent color palette. The visual motifs include simple icons and a focus on digital interfaces. The image treatment involves background removal and subtle drop shadows. The typography is clean and legible, contributing to the overall modern aesthetic. The style aims to be scannable and attention-grabbing in a feed. # Hooks Headline: Centralize vos justificatifs Au même endroit. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of disorganized receipts and financial documents, which can be a common frustration for businesses. # Value propositions - Centralize receipts in one place # Benefits - Manage receipts in one place # Features - Centralize receipts # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the Qonto logo, value proposition, and product features. # Storyline - The ad starts by showcasing the Qonto logo, immediately establishing the brand identity. This is from the brand's perspective, aiming to create initial recognition and association. - The ad then highlights the core value proposition: "Centralize vos justificatifs / Au même endroit." This is from the brand's perspective, emphasizing the key benefit of the product—centralized receipt management. - The ad visually presents a smartphone displaying a digital receipt with icons representing various expense categories floating around it. This is from the brand's perspective, illustrating the product's functionality and ease of use.

# Ad summary This ad for Qonto promotes a professional account with a free 30-day trial. The ad features two Qonto debit cards against a light purple background. # Brand positioning Qonto is presented as a modern and accessible financial solution for professionals. The brand is positioned as offering a remunerated professional account, suggesting a focus on providing value and benefits to its users. The clean design and straightforward messaging imply a commitment to simplicity and ease of use, contrasting with potentially more complex or traditional banking services. The offer of a 30-day free trial indicates a confidence in the product's ability to meet the needs of its target audience, encouraging potential customers to experience the benefits firsthand. # Product The product being advertised is a professional account offered by Qonto, designed to provide financial solutions for businesses and professionals. The ad highlights that the account is 'rémunéré,' meaning it offers some form of return or interest. A key selling point is the availability of a 30-day free trial, allowing potential customers to test the service without commitment. The ad features two Qonto debit cards, emphasizing the tangible aspect of the account and its usability for transactions. The cards are sleek and modern in design, reinforcing the brand's image as a forward-thinking financial provider. # Visual style The ad features a clean and modern visual style with a focus on simplicity and clarity. The production quality appears to be highly polished, with studio-shot product photography and a minimalist design. The use of a solid light purple background and sleek black debit cards creates a visually appealing contrast. The typography is clean and legible, contributing to the overall professional aesthetic. The ad's visual style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Le compte pro rémunéré qu'il vous faut. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a suitable and rewarding professional account for businesses and professionals. # Value propositions - A professional account that is remunerated, providing added value to users. # Benefits - 30 jours d'essai gratuit. # Features - Le compte pro rémunéré # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product and value proposition. # Storyline - The ad opens by introducing Qonto and its core offering: a remunerated professional account. This is intended to immediately capture the attention of business owners or professionals seeking financial solutions. The brand is telling the audience what they offer. - Next, the ad emphasizes the accessibility of the product by offering a 30-day free trial. This aims to lower the barrier to entry and encourage potential customers to try the service. The brand is telling the audience that there is no risk in trying their product. - The ad visually showcases two Qonto debit cards, reinforcing the tangible benefits of the account and its usability for transactions. This is intended to provide a concrete representation of the product and its functionality. The brand is showing the audience what the product looks like.

# Ad summary This ad promotes Qonto, a business account for self-employed individuals, highlighting its smart tools for bookkeeping and taxes, and offering a 30-day free trial. # Brand positioning Qonto is presented as a modern and efficient solution for managing business finances, specifically targeting self-employed individuals. The brand positions itself as a provider of smart tools for bookkeeping and taxes, aiming to simplify financial management for its target audience. The brand's visual style is clean and minimalist, aligning with a tech-forward and user-friendly approach. Qonto aims to occupy the space of a reliable and innovative financial partner for freelancers and small business owners, offering a streamlined alternative to traditional banking solutions. # Product Qonto is a business account designed for self-employed individuals, offering smart tools for bookkeeping and tax management. The product aims to simplify financial tasks, making it easier for users to manage their business finances. The ad highlights a free 30-day trial, addressing the purchase barrier of initial commitment and allowing potential customers to experience the product's benefits firsthand. The product is presented as a solution for those seeking efficient and user-friendly financial management tools. # Visual style The ad features a clean and minimalist visual style with a limited color palette. The illustration is simple and modern, with thin black lines and flat shapes. The overall aesthetic is tech-forward and user-friendly, aligning with the brand's positioning as a modern financial solution. # Hooks Headline: De zakelijke rekening voor zelfstandigen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that self-employed individuals struggle with bookkeeping and tax management. "Met slimme tools voor boekhouding en belasting" suggests that the product solves the problem of complex financial tasks. # Value propositions - Smart tools for bookkeeping and taxes for self-employed individuals. - Free 30-day trial. # Benefits - simplified bookkeeping - simplified tax management # Features - slimme tools voor boekhouding en belasting # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product and its benefits to the target audience. # Storyline - The ad opens by stating, "De zakelijke rekening voor zelfstandigen," which translates to "The business account for the self-employed." This immediately identifies the target audience and the product's purpose, setting the stage for a solution tailored to their needs. The brand is telling the audience what the product is for. - The ad continues with "Met slimme tools voor boekhouding en belasting," meaning "With smart tools for bookkeeping and taxes." This highlights the key features and benefits of Qonto, emphasizing its ability to simplify financial management. The brand is telling the audience what the product does. - A visual element showcases a "Gratis gedurende 30 dagen" offer, which translates to "Free for 30 days." This provides a risk-free trial period, encouraging potential customers to try the product and experience its value firsthand. The brand is telling the audience about the offer. - The ad concludes with the Qonto logo, reinforcing brand recognition and providing a clear call to action for those interested in learning more. The brand is telling the audience who they are.

# Ad summary This ad uses an interview format to present the features of Qonto, a French pro account. The ad shows a woman on a laptop who is approached by an interviewer asking about Qonto. She explains the multiple advantages of using the French pro account like linking photos of your receipts to expenses, creating electronic invoices, and creating several cards in seconds through Apple Pay or Google Pay. # Brand positioning Qonto positions itself as a modern and efficient financial solution designed specifically for businesses. The brand stands out by streamlining financial management, eliminating traditional paperwork, and offering digital tools that integrate seamlessly with daily business operations. It promotes a lifestyle of convenience and efficiency, enabling business owners to focus on growth rather than administrative burdens. With features like instant invoice creation and receipt scanning, Qonto champions simplicity and time-saving. Its appeal is functional, targeting entrepreneurs and companies seeking to optimize their financial processes through intuitive technology and direct, easy-to-use solutions. # Product Qonto is a French professional account designed to streamline business finances through an all-in-one app. Qonto allows users to take photos of receipts and link them directly to expenses, create electronic invoices in as little as 30 seconds, and track when invoices are paid. The platform allows users to create multiple cards in seconds, and is compatible with Apple Pay and Google Pay. Users can also adjust payment limits directly from their phone. The product addresses pain points such as paperwork overload, time-consuming financial management, and the difficulty of tracking expenses. Qonto stands out by offering an integrated solution that eliminates the need for additional software, making it easy to manage finances directly from a phone or computer. # Visual style This ad uses bright lighting and natural shots. The editing style includes smooth transitions and quick cuts, but maintains a natural feel. The production quality appears to be a hybrid between UGC and polished commercial, supporting an approachable and trustworthy tone. The cuts seem to match the beat of the music. # Hooks Spoken: Vous venez vraiment de prendre en photo votre ticket de caisse? Text overlay: vraiment / votre Visual: 00:00–00:01: A woman with long brown hair is standing at a pastel-colored table on an outdoor patio. She is wearing a yellow sweater and black pants. She places a coffee cup and a brown paper bag on the table, with a receipt already lying on the table. / 00:01–00:03: The camera zooms in closer to the woman as she is approached by a person holding a microphone. The woman picks up her phone, the receipt, and the coffee cup. The woman is smiling and talking. # Funnel stage Middle of funnel (Consideration) # Pain points The ad is solving the pain point of having to manually keep track of receipts for invoices, and the hassle of setting up a professional account. # Value propositions - Link photos of receipts to expenses: all expenses are tracked on the app - Create electronic invoices: invoices can be created in as little as 30 seconds - Adjust payment limits: adjust the limits of your credit card at your convenience, directly from your phone - Test for free: you can test the product for 30 days # Benefits - Everything is in the app, even justifications. - Say goodbye to chasing justifications at the end of the month. # Features - Link photos of receipts to expenses - Create electronic invoices - Multiple cards can be created in seconds - Adjust payment limits directly from your phone - Compatible with Apple Pay and Google Pay # Call to action None used. # Social proof - "Il y a plus de 600 000 entreprises qui l'utilisent et c'est le compte pro français le mieux noté." # Point of view - Customer 100% – The entire ad uses a customer's point of view, as she is endorsing the product and describing its many features. # Storyline - 00:00–00:02 A person approaches a woman sitting at an outdoor table with coffee and a receipt and begins filming. - 00:02–00:03 The interviewer asks why the woman is taking photos of her receipt. This moment is the start of the story and shows that the rest of the ad will be from the perspective of the brand ambassador/Qonto user. - 00:03–00:06 The woman explains that with Qonto, this is directly linked to her expenses. - 00:07–00:08 The woman now talks from an indoor seat and details that Qonto is a French pro account. - 00:08–00:11 She continues to detail that Qonto handles payments, invoices, and expense reports all through the app. - 00:12–00:16 The woman talks about how she can create an electronic invoice in 30 seconds, and know when it’s been paid. - 00:16–00:17 The interviewer asks if additional software is needed. - 00:18–00:23 The woman replies that no additional software is needed, everything, even justifications, are in the app. She takes a photo and it’s attached to the expense. The message is that Qonto is easy to use and saves time. - 00:23–00:24 The woman states that you can say goodbye to chasing justifications at the end of the month. This continues the story of ease of use and relief. - 00:24–00:25 The interviewer asks if you can have several cards. - 00:25–00:31 The woman details that if a new card is needed, you can create one in seconds and it’s compatible with Apple Pay and Google Pay. - 00:31–00:33 The woman details that you can set up the payment limit directly from your phone. - 00:33–00:34 The interviewer asks why she had never heard of Qonto before. - 00:35–00:40 The woman presents the statistic that 600,000 companies use Qonto and that it’s the best rated pro account in France. These statistics are used to build trust and portray the brand as a leader in the industry. - 00:40–00:42 The interviewer asks how one opens a pro account with Qonto. - 00:42–00:45 The woman details that it is done online in ten minutes, no appointments, no paperwork. This reinforces the idea that using Qonto is simple and easy. - 00:45–00:47 The woman ends by saying you can test Qonto for free for 30 days.