How Platzi Advertises on Meta

# Ad summary This ad promotes Platzi, an online learning platform, by highlighting the availability of unlimited courses for a year with 12 interest-free installments. The ad features a hand holding a smartphone displaying the Platzi app interface, emphasizing the platform's accessibility and course offerings. # Brand positioning Platzi is presented as a modern and accessible online learning platform. The brand aims to occupy the space of democratizing education, making it available to a wide audience through digital means. The brand aligns with values of continuous learning, professional development, and financial accessibility, as highlighted by the offer of interest-free installments. Platzi pushes against the traditional norms of expensive and rigid educational institutions by offering flexible, unlimited courses at a manageable payment structure. The brand positioning is both functional, providing educational resources, and emotional, empowering individuals to invest in their future. # Product The product being advertised is access to Platzi's online learning platform, which offers unlimited courses for one year, payable in 12 interest-free installments. The platform is designed for individuals seeking to enhance their skills and knowledge in various fields. The ad highlights the availability of courses such as 'Pagos Abiertos con Interledger' and others in areas like data tracking and graphic design. The unique selling proposition (USP) is the combination of unlimited access to courses and the financial flexibility of paying in installments. The ad addresses the purchase barrier of high upfront costs by offering a manageable payment plan, making continuous education more accessible. # Visual style The ad features a clean and modern visual style with a focus on accessibility and user-friendliness. The production quality is highly polished, with a studio-shot feel. The visual motifs include a gradient background, bold typography, and a smartphone displaying the app interface. The image treatment involves background removal and color grading to create a cohesive and appealing aesthetic. The typography is large and bold, enhancing scannability. The style contrasts with platform-native content by being highly designed, aiming to capture attention in the feed. # Hooks Headline: 12 Cuotas sin intereses # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the financial barrier to accessing quality education, as signaled by the offer of '12 Cuotas sin intereses' (12 interest-free installments). # Value propositions - Unlimited courses for one year with 12 interest-free installments: Provides both extensive learning opportunities and financial flexibility. # Benefits - Access to a wide range of online courses - Affordable payment options # Features - Unlimited courses for one year - 12 interest-free installments # Call to action Únete hoy # Social proof - None used. # Point of view - Customer: The hand holding the smartphone suggests a user interacting with the Platzi app, providing a first-person perspective of ease of use and accessibility. - Brand: The display of course offerings and the emphasis on financial accessibility ('12 Cuotas sin intereses') represent the brand's message and value proposition. # Storyline - The ad opens with a visual of a hand holding a smartphone displaying the Platzi app interface. This is intended to showcase the platform's user-friendly design and accessibility, from the customer's perspective. - The focus shifts to the app's screen, highlighting the availability of various courses, including 'Pagos Abiertos con Interledger,' 'Curso de Tracking de Datos,' and 'Curso de Diseño Gráfico para Ads.' This is from the brand's perspective, aiming to demonstrate the breadth and depth of the course offerings. - The ad then emphasizes the offer of '12 Cuotas sin intereses' (12 interest-free installments) and 'Cursos ilimitados por un año' (unlimited courses for one year). This is from the brand's perspective, highlighting the financial accessibility and value proposition of the platform. - The ad concludes with a call to action, 'Únete hoy' (Join today), encouraging immediate engagement with the platform. This is from the brand's perspective, driving conversion and user acquisition.

# Ad summary This ad is for Platzi, an online education platform. The ad shows the year 2026 in large black font on a green gradient background. The Platzi logo is in the top center of the ad. # Brand positioning Platzi is presented as a forward-thinking online education platform. The brand aims to occupy the space of future-oriented learning, suggesting that it equips individuals with the skills and knowledge needed for the years to come. The brand aligns with values of progress, innovation, and preparedness. By focusing on the year 2026, the brand pushes against the norm of immediate gratification and instead promotes long-term vision and investment in one's future. The brand positioning is functional, emphasizing the practical benefits of acquiring skills for future opportunities. # Product The ad promotes Platzi, an online education platform. The ad does not explicitly state what the platform is, but it is implied that it provides courses and resources to help individuals prepare for the future. The focus on the year 2026 suggests that Platzi offers training and education relevant to future trends and technologies. The ad addresses the purchase barrier of uncertainty about the future by positioning Platzi as a tool to gain skills and knowledge needed for the future. # Visual style The ad has a clean and modern visual style. The production quality is high, with a smooth gradient background and crisp typography. The visual motif is a simple and bold presentation of the year 2026. The image treatment includes a subtle gradient effect. The typography is large and bold, making it easily scannable. The style is disruptive, contrasting with typical norms by focusing on a future date. # Hooks Headline: 2026 # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of uncertainty about the future. The focus on the year 2026 suggests that viewers may be concerned about being prepared for future trends and technologies. The ad addresses this pain point by positioning Platzi as a tool to gain the skills and knowledge needed for the future. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The Platzi logo is displayed at the top of the ad, indicating that the brand is presenting the message. # Storyline - The ad presents the year 2026 in large, bold numbers. This is intended to capture the viewer's attention and prompt them to think about the future. The brand is presenting this information to set the stage for its offering. - The Platzi logo is displayed at the top of the ad. This is intended to associate the brand with the concept of future preparedness. The brand is presenting this information to establish its identity and relevance.

# Ad summary This ad promotes Platzi's software engineering and programming specialization route, highlighting key courses and encouraging viewers to subscribe and learn. # Brand positioning Platzi is presented as a platform for specializing in software engineering and programming. The brand aims to occupy the space of accessible and comprehensive tech education, offering a structured learning path for individuals looking to enhance their skills in the tech industry. The brand promotes a value of continuous learning and skill development, aligning with a lifestyle of tech innovation and career advancement. Platzi positions itself as a resource for individuals seeking to gain expertise in software engineering and programming. # Product The ad promotes Platzi's specialization route in software engineering and programming, which is a structured learning path designed to provide comprehensive training in the field. The route is for individuals interested in developing expertise in software engineering and programming. The ad highlights key courses within the specialization, including fundamentals, development tools, and specializations such as databases, frontend development, and backend development. The ad addresses the purchase barrier of not knowing where to start by offering a clear, structured path with specific courses. The ad emphasizes the value of subscribing to Platzi to learn programming. # Visual style The ad features a clean and organized design with a dark background and bright green accents. The layout is structured with clear sections and bullet points, making it easy to scan and read. The smartphone screen adds a dynamic element, showcasing a real-life tutorial video. The overall style is professional and informative, aimed at attracting individuals interested in tech education. # Hooks Headline: Ingeniería de software y programación # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing where to start when learning software engineering and programming. The ad provides a structured learning path with specific courses, offering a clear starting point for individuals interested in the field. # Value propositions - Structured learning path for software engineering and programming - Comprehensive training in fundamentals, development tools, and specializations # Benefits - Learn software engineering and programming - Specialize in software engineering and programming # Features - Curso Básico de Computadores e Informática - Curso de Pensamiento Lógico - Curso Gratis de Programación Básica - Curso de Python - Curso de Fundamentos de JavaScript - Curso de Java - Curso de Introducción a la Terminal y Línea de Comandos - Curso de Configuración de Entorno en Linux - Curso de Git y GitHub - Curso de Cursor Al Code Editor - Curso de Fundamentos de Bases de Datos - Curso de Fundamentos de Ingeniería de Software - Curso de Frontend Developer - Curso de Introducción al Desarrollo Backend # Call to action Suscríbete en platzi.com y aprende programación # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the platform's offerings and encouraging viewers to subscribe and learn. # Storyline - The ad begins by introducing Platzi and its specialization route in software engineering and programming, aiming to capture the viewer's attention and highlight the platform's focus on tech education. This is told from the brand's perspective to set the stage for the educational content. - The ad then lists the courses included in the specialization route, categorized into fundamentals, development tools, and specializations. This is told from the brand's perspective to provide a structured overview of the learning path. - The ad concludes with a call to action, encouraging viewers to subscribe to Platzi and learn programming. This is told from the brand's perspective to prompt immediate engagement and conversion.

# Ad summary A Spanish-speaking influencer creates a social media video to promote Platzi, an English learning program that creates courses for specific levels. He starts by writing on a whiteboard, explaining different usages of the word 'take' in English. The influencer prompts the user to go to Platzi’s website to determine what level they are on, and once they find out, Platzi will customize a route for the user. # Brand positioning Platzi aims to position itself as a go-to platform for accessible and effective English language education. The brand is presented as a tool that helps individuals improve their English proficiency to advance their career opportunities, focusing on practical skill development. The brand conveys the value of customized learning paths that cater to specific skill levels, promoting user empowerment, career advancement, and accessible education. # Product Platzi is an online education platform focused on improving English language skills and enhancing career opportunities. It offers tailored English courses designed for specific proficiency levels, ensuring content relevance and effectiveness for each user. The platform provides an initial English level assessment test, available for free, to accurately determine the user's current skill level. Based on this assessment, Platzi creates a personalized learning path, guiding users through relevant courses and materials. Platzi addresses potential user barriers such as uncertainty about their English level and a need for structured learning. It emphasizes that Platzi is a customized, effective, and accessible solution for individuals seeking to advance their English language skills and career prospects. # Visual style The ad's aesthetic is clean and informative, with a hybrid approach combining direct presentation with screen-recorded demonstrations. The editing style includes quick cuts to maintain viewer engagement, particularly during screen recordings. The production quality balances a UGC feel with polished graphics, creating a friendly and informative tone suitable for an educational brand. The pacing is steady, maintaining interest and clarity. # Hooks Spoken: ¿Cuántos takes conoces en inglés? Text overlay: ¿Cuántos takes conoces en inglés? Visual: 00:00–00:02: A man with brown hair and glasses is in the center of the frame, with a whiteboard to his left. The whiteboard has a list of Spanish words and their English translations. In the background, there is a yellow chair, a lamp, a skull, and plants. The background is lit up with blue and green lights. # Funnel stage Middle of funnel (Consideration) # Pain points Uncertainty about English level: If you don't know what your level is, you can find out completely free. # Value propositions - Platzi creará una ruta personalizada para ti (Platzi will create a customized route for you) - Cursos para tu nivel específico (Courses for your specific level) # Benefits - Improve your English - Mejorar tus ofertas laborales (Improve your career opportunities) # Features - Personalized learning paths - English courses designed for specific proficiency levels - English level assessment test # Call to action ve a platzi.com/ingles # Point of view - Brand 100% – The ad is told from the brand’s perspective, with an influencer teaching different usages of “take” and directing the viewer to the brand’s website. # Storyline - 00:00–00:19 The video starts with a man presenting different usages of the word 'take' written on a whiteboard. - 00:17–00:19 The man asks the user to write in the comments what “take” means when taking notes. This is intended to engage the audience. - 00:20–00:23 The presenter directly addresses the viewer and explains that if you want to improve your English, you can go to the link on the screen to improve your career opportunities. This directly connects learning to a benefit. - 00:23–00:26 The screen shows a phone searching for “platzi.com/ingles.” The video aims to demonstrate a specific path to learning English. - 00:26–00:27 The platform is shown with different English courses for the viewer to learn. This demonstrates how Platzi organizes and presents its courses. - 00:27–00:28 The video presents one of the lessons for the platform. This previews course content and showcases its teaching style. - 00:28–00:31 The presenter reminds the user that if they don’t know what level they are on, they can test to see what level they are at. This addresses a potential barrier by offering a solution to determine their skill level. - 00:31–00:34 The screen shows a phone searching for “platzi.com/test.” This is a continuation of the previous storyline beat. It directly provides the viewer with the link to test their English. - 00:34–00:35 The screen shows a test for users to take. This demonstrates the assessment feature. - 00:35–00:40 The presenter highlights that Platzi will create a customized route for you based on this test. This is intended to demonstrate the platform’s commitment to personalized learning.

# Ad summary This ad promotes Platzi's mobile development school, highlighting the skills one can learn, such as designing, developing, and publishing apps for iOS and Android. It emphasizes the ability to work in startups, large tech companies, or launch one's own application, learning at one's own pace with access to over 1,900 technology courses. # Brand positioning Platzi is presented as a platform for accessible and comprehensive tech education, particularly in mobile development. The brand aims to empower individuals to create applications from scratch or specialize in mobile technologies, regardless of their prior experience. Platzi positions itself as a flexible learning environment, allowing students to learn at their own pace and providing access to a wide range of courses. The brand aligns with a lifestyle of continuous learning and career advancement in the tech industry, pushing against the traditional norms of rigid, in-person education. The brand positioning is both functional (providing skills and knowledge) and emotional (offering empowerment and career opportunities). # Product The product being advertised is Platzi's mobile development school, designed for individuals who want to create applications from scratch or specialize in mobile technologies. The school offers the necessary skills to design, develop, and publish applications for iOS and Android. It caters to both beginners and those with some experience, emphasizing that prior experience is not a barrier. The school teaches how to create native applications with Kotlin and Swift, develop multi-platform applications with Flutter and React Native, and integrate APIs, databases, and cloud services for scalable applications. The course also covers designing user interfaces and user experiences with UX/UI mobile. The ad addresses the purchase barrier of time commitment by highlighting the flexibility to learn at one's own pace, from 15 minutes a day to longer sessions. The ad conveys that this product is worth trying because it provides the skills to enter or advance in the mobile app development industry, offering opportunities to work in startups, large tech companies, or launch one's own business. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel, blending a studio-lit environment with a UGC-style delivery. The editing style includes quick cuts and static shots, with smooth transitions. The pacing is consistent, maintaining a moderate rhythm throughout the ad. Text and product actions are timed to voiceover lines, creating audio-visual sync. # Hooks Spoken: 00:00–00:03 El 80% del tiempo que pasamos en internet ocurre dentro de una aplicación. Text overlay: 00:00–00:03 El 80% / 00:00–00:03 del tiempo Visual: 00:00–00:03 A man with a mustache, wearing a black jacket over a brown hoodie, sits at a desk with a microphone in front of him. To his left is a laptop, and to his right is a phone. The background is a blurred purple wall with a white geometric shape. Text overlays appear on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not having the necessary skills to enter or advance in the mobile app development industry. It also addresses the barrier of time commitment by highlighting the flexibility to learn at one's own pace. # Value propositions - Learn mobile development skills to launch your own business - Gain in-demand skills to work in startups or large tech companies - Flexible learning options to fit your schedule - Comprehensive curriculum with access to over 1,900 courses # Benefits - Ability to work in startups or large tech companies - Opportunity to launch your own application and convert it into a business - Learn at your own pace, from 15 minutes a day to hours-long sessions - Comprehensive knowledge of mobile app development # Features - Skills to design, develop, and publish applications for iOS and Android - Creating native applications with Kotlin and Swift - Developing multi-platform applications with Flutter and React Native - Integrating APIs, databases, and cloud services - Designing user interfaces and user experiences with UX/UI mobile - Access to over 1,900 technology courses # Call to action Empieza a aprender ya en: platzi.com/desarrollomovil # Social proof - None used. # Point of view - Brand 100% – The entire video is told from the official voice of the brand, delivering scripted lines and product claims. # Storyline - 00:00–00:03 00:00–00:03 The speaker states that 80% of the time spent on the internet occurs within an application, conveying the message that the digital world is now primarily app-based. This is told from the brand's perspective, emphasizing the importance of mobile app development. - 00:03–00:10 00:03–00:10 The speaker continues by saying that the digital world no longer lives on web pages but in your pocket, and you can be the person who builds that future. This reinforces the idea that mobile app development is a key skill for the future, told from the brand's perspective to inspire viewers to take action. - 00:10–00:17 00:10–00:17 The speaker introduces Platzi's mobile development school, designed for those who want to create applications from scratch or specialize in mobile technologies. This is a direct product pitch from the brand, explaining the school's purpose and target audience. - 00:17–00:25 00:17–00:25 The speaker emphasizes that experience doesn't matter, and the school teaches everything necessary to design, develop, and publish applications for iOS and Android. This addresses a potential barrier to entry, reassuring viewers that the school is accessible to all skill levels, told from the brand's perspective. - 00:25–00:38 00:25–00:38 The speaker details the skills one will gain, such as creating native applications with Kotlin and Swift, developing multi-platform applications with Flutter and React Native, and integrating APIs, databases, and cloud services. This provides specific details about the curriculum, building credibility and showing the value of the school, told from the brand's perspective. - 00:38–00:49 00:38–00:49 The speaker continues listing skills, including designing interfaces and user experiences with UX/UI mobile, and publishing applications on Google Play Store or App Store. This further emphasizes the comprehensive nature of the school, told from the brand's perspective. - 00:49–00:56 00:49–00:56 The speaker highlights the career opportunities available with these skills, such as working in startups, large tech companies, or launching one's own application. This showcases the potential outcomes of completing the school, motivating viewers to enroll, told from the brand's perspective. - 00:56–01:02 00:56–01:02 The speaker emphasizes the flexibility of learning at one's own pace, from 15 minutes a day to hours-long sessions. This addresses the time commitment barrier, making the school more appealing to busy individuals, told from the brand's perspective. - 01:02–01:07 01:02–01:07 The speaker mentions access to over 1,900 technology courses that complement the path as a mobile developer. This reinforces the comprehensive nature of the platform, told from the brand's perspective. - 01:07–01:11 01:07–01:11 The speaker concludes with a call to action, directing viewers to platzi.com/desarrollomovil to start learning. This is a direct prompt from the brand, encouraging immediate action.

# Ad summary This ad features a testimonial from a Platzi student who transitioned from working outside of tech to freelancing in development, citing a 66% salary increase and the ability to build projects using skills learned from Platzi. # Brand positioning Platzi is presented as a platform for career transformation, specifically in the tech industry. The brand positions itself as a provider of skills that lead to tangible career advancement and increased earning potential. By showcasing a student's success story, Platzi aligns with values of career growth, skill acquisition, and financial improvement. The brand pushes against the traditional, potentially stagnant career paths outside of tech, offering a clear alternative for those seeking upward mobility and relevance in the modern job market. The brand positioning is both functional, providing specific tech skills, and emotional, offering the promise of a better career and financial future. # Product Platzi is an online education platform that provides courses in various tech-related fields, as implied by the mention of React, Git, and JavaScript. The product is for individuals looking to transition into or advance within the tech industry, particularly those interested in freelancing. The ad highlights the platform's ability to equip students with in-demand skills that lead to a 66% salary increase and the ability to build projects. The unique selling proposition (USP) is the tangible career and financial benefits that students can achieve through Platzi's courses. The ad addresses the purchase barrier of career stagnation or lack of relevant skills by showcasing a real student's success story, making Platzi a worthwhile investment for those seeking career transformation. # Visual style The ad has a clean and modern visual style, using a blurred gradient background and simple typography. The production quality appears to be highly polished, with a focus on readability and clear messaging. The visual motifs include a testimonial quote and a direct call to action. The image treatment involves background blurring and color grading to create a soft and inviting aesthetic. The typography is large and legible, ensuring scannability in feed. # Hooks Headline: "Pasé de trabajar fuera de tech a ser freelance en desarrollo. Mi salario aumentó 66% y ahora construyo proyectos con lo que aprendí en React, Git y JavaScript de Platzi." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of being stuck in a non-tech job with limited career growth and earning potential. The quote "Pasé de trabajar fuera de tech a ser freelance en desarrollo" signals the frustration of being in a less desirable career and the desire for a more fulfilling and financially rewarding path. # Value propositions - Transform your career by learning in-demand tech skills - Increase your earning potential by becoming a freelance developer - Gain practical skills to build real-world projects # Benefits - Transition from working outside of tech to freelancing in development - Salary increase of 66% - Ability to build projects # Features - React - Git - JavaScript # Call to action Si como ella quieres transformar tu carrera, empieza hoy en platzi.com # Social proof - "Pasé de trabajar fuera de tech a ser freelance en desarrollo. Mi salario aumentó 66% y ahora construyo proyectos con lo que aprendí en React, Git y JavaScript de Platzi." – Victoria (Argentina) # Point of view - Customer: The testimonial quote from Victoria shares her personal experience and success after using Platzi, providing a firsthand account of the platform's benefits. - Brand: The final line, "Si como ella quieres transformar tu carrera, empieza hoy en platzi.com", is from the brand, directly addressing the viewer and encouraging them to take action. # Storyline - The ad opens with a quote from a Platzi student, Victoria, who shares her experience of transitioning from a non-tech job to freelancing in development. This is included to immediately grab the viewer's attention with a relatable success story and establish the potential for career transformation through Platzi. The audience experiences this from the customer's perspective. - Victoria continues by stating that her salary increased by 66% and that she is now building projects using the skills she learned in React, Git, and JavaScript from Platzi. This is included to provide concrete evidence of the benefits of using Platzi, highlighting the financial and practical outcomes. The audience experiences this from the customer's perspective. - The ad concludes with a call to action, inviting viewers to transform their careers by starting today at platzi.com. This is included to encourage immediate action and provide a clear path for viewers to achieve similar results. The audience experiences this from the brand's perspective.

# Ad summary This image ad promotes Platzi's online courses for creating images that help increase sales using Gemini. # Brand positioning Platzi is presented as a platform that helps its users become more successful in sales through the creation of high-quality images using Gemini. Platzi positions itself as a modern and effective solution for individuals and businesses looking to enhance their sales strategies through visual content. # Product The product being promoted is Platzi's online courses, designed to teach users how to create compelling images that help increase sales by using Gemini. These courses focus on practical skills and knowledge needed to produce effective visual content, which addresses the challenge of creating images that truly drive sales. # Visual style The ad features a digitally enhanced image with a creative and surreal theme, combining an astronaut in a desert setting to capture attention. The visual style is polished, with a focus on clear branding and a unique presentation. # Hooks Headline: IMÁGENES QUE TE HACEN VENDER MÁS # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of creating visual content that effectively increases sales. This is signaled by the message 'IMÁGENES QUE TE HACEN VENDER MÁS', implying that many users struggle to create images that truly drive sales. # Value propositions - Learn to create images that drive sales with Gemini. # Benefits - Increase sales through effective visual content. # Features - Create compelling images using Gemini. # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall presentation promotes Platzi as an innovative educational platform that is capable of enabling users to create effective images. # Storyline - The image opens with an astronaut on a desert planet, drinking from a Platzi-branded can, indicating that with Platzi's help users can create images that are out of this world. This creative and unexpected scenario serves to capture the viewer's attention. - The text overlay highlights how Platzi helps users learn to create images that sell more, directly addressing the core benefit of the course. This message clearly communicates the value proposition to the viewer, emphasizing the potential for increased sales.

# Ad summary In this ad, a man explains how to build an intelligent chatbot that responds to clients using n8n. n8n is a visual platform where automations are constructed by connecting blocks or nodes. To get started, the man instructs viewers to go to n8n’s website and create a free account in the cloud, which he says will take less than a minute. Once inside, the first step is to add a chat trigger, which activates the bot whenever someone sends a message. Next, the AI agent node should be connected to the chat trigger. The man explains that the AI agent needs three things to function: a language model, memory to maintain the context of the conversation, and tools to make it powerful. The ad provides examples such as integrating Google Calendar for automatically managing appointments, or Notion for accessing and saving company data. Finally, the man demonstrates how to personalize the bot by connecting Google Docs as a source of knowledge. He encourages the viewer to upload information about products, services, prices, and frequently asked questions to help the bot provide precise answers. The man concludes by stating that the viewer will have a functional chatbot that understands, executes actions, maintains context, and knows the viewer’s business. He concludes by encouraging viewers to learn how to apply AI to their work by going to platzi.com/reto to start a 21-day challenge. # Brand positioning Platzi is presented as a learning platform that empowers individuals to apply AI in their professional lives. The brand is positioned as innovative and forward-thinking by showcasing the importance of AI in today's market. Platzi pushes against the norm of traditional education by providing practical skills and a 21-day challenge for hands-on learning. The brand's tone is enthusiastic and inviting, promoting a lifestyle of continuous learning and professional growth. By demonstrating how to build a functional chatbot, Platzi aligns itself with the values of efficiency, automation, and technological advancement. # Product n8n is presented as a visual platform where you can construct automations by connecting blocks or nodes. n8n has a free option to build an intelligent chatbot that responds to clients. According to the ad, it takes less than a minute to create an account, and once inside, you add a chat trigger that activates the bot whenever someone sends a message. The most important node is an AI agent, which needs three things to function: the language model, memory, and tools. The ad suggests that integrating Google Calendar would allow management of appointments, and Notion is presented as a means for accessing and saving company data. Personalization of the bot is enabled by connecting Google Docs as a source of knowledge to upload information about products, services, prices, and frequently asked questions so that the bot can provide precise answers. # Visual style The video has a polished, commercial aesthetic with bright studio lighting and a clean background. The editing style alternates between static shots of the man speaking and screen recordings that demo n8n features. Cuts are timed to coincide with significant points in the speech, creating a moderate pacing that highlights key moments. The visual motifs include recurring shots of the man addressing the camera and clear, well-lit demos of the n8n platform. # Hooks Spoken: 00:00–00:04 Así creé un chatbot inteligente que responde a clientes usando n8n. Text overlay: 00:00–00:04 Así creé un chatbot inteligente que responde a clientes usando n8n Visual: 00:00–00:04 The frame is centered on a man seated on a white stool. He has fair skin, dark hair, a mustache, and glasses. He wears a black t-shirt, dark pants, and a red, white, and blue track jacket. He is smiling and gesturing with his hands. Behind him is a shelving unit decorated with a neon lightning bolt, books, and a small bust of a woman. The backdrop behind the shelving is green. Text overlay reads: “Así creé un chatbot inteligente que responde a clientes usando n8n”. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is the difficulty of creating and managing chatbots. This is signaled with the ad copy: “Así creé un chatbot inteligente que responde a clientes usando n8n” # Value propositions - Construct automations using n8n’s visual platform - Integrate Google Calendar to manage appointments - Connect Google Docs as a source of knowledge # Benefits - Construct automations by connecting blocks or nodes - Create a free account in the cloud - Activate the bot whenever someone sends a message - Interpret questions - Generate natural responses - Maintain context - Automatically manage appointments - Access and save company data - Personalization # Features - Chat trigger - AI agent node - Language model - Memory - Tools - Google Calendar - Notion - Google Docs # Call to action Entra ahora en: platzi.com/reto # Point of view - Customer 100% – The speaker shares his first-person experience building an intelligent chatbot with n8n. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a man enthusiastically presenting n8n as a tool to create intelligent chatbots that respond to clients. He shares his first-person experience of building the chatbot. - 00:04–00:09 00:04–00:09 The man details n8n as a visual platform where you can construct automations by connecting blocks or nodes. The perspective shifts to the brand’s voice explaining the service that n8n provides. - 00:09–00:13 00:09–00:13 Transitioning back to the man speaking, he prompts the viewer to create a free account in the cloud on n8n’s website. The perspective remains in the brand’s voice, suggesting the viewer sign up for a free account to start creating bots. - 00:13–00:21 00:13–00:21 The man instructs the viewer to add a chat trigger once inside the account, which activates the bot whenever someone sends a message. The perspective shifts to the brand’s voice explaining how to use the app. - 00:21–00:28 00:21–00:28 The man then prompts the viewer to connect the AI agent node to the chat trigger, which the ad claims is the most important element for processing information and making decisions. The perspective remains in the brand’s voice, explaining how to use the app. - 00:28–00:30 00:28–00:30 The man says that the AI agent needs three things to function. - 00:30–00:40 00:30–00:40 The man notes the first element needed is a language model, instructing the viewer to connect OpenAI. The ad claims that this will allow the chatbot to interpret questions and generate natural responses. The perspective remains in the brand’s voice, explaining how to use the app. - 00:40–00:47 00:40–00:47 Transitioning back to the man speaking, he claims the second thing the AI agent needs to function is memory to maintain context and stay on track. He instructs the viewer to add the simple memory module included with n8n. The perspective remains in the brand’s voice, explaining how to use the app. - 00:47–00:51 00:47–00:51 The man claims that the third element needed to make the chatbot powerful is tools. The perspective remains in the brand’s voice, explaining how to use the app. - 00:51–00:58 00:51–00:58 The man suggests integrating Google Calendar to automatically manage appointments and Notion to access and save company data. The perspective remains in the brand’s voice, explaining how to use the app. - 00:58–01:15 00:58–01:15 The man continues, stating that the key is personalization, connecting Google Docs as a source of knowledge, and then uploading information about products, services, prices, and frequently asked questions so that the bot can provide precise answers. The perspective remains in the brand’s voice, explaining how to use the app. - 01:15–01:20 01:15–01:20 The man claims that following the ad’s instruction will provide the viewer with a functional chatbot that understands, executes actions, maintains context, and knows the viewer’s business. The perspective remains in the brand’s voice, explaining the product’s benefits. - 01:20–01:30 01:20–01:30 The ad concludes with the man encouraging viewers to learn how to apply AI to their work. He instructs them to go to platzi.com/reto to start a 21-day challenge. The perspective switches to the brand’s voice, issuing a call to action.

# Ad summary The ad discusses the proliferation of new AI tools, and how it's difficult to discern which is right for your business. The creator walks through 4 questions that should be answered to determine whether an AI tool will be a good fit, or another time-wasting shiny object. # Brand positioning Platzi is an online education platform offering courses, live classes, and projects designed to help individuals integrate AI into their work. By providing practical skills and actionable strategies, Platzi aims to empower users to leverage AI effectively and make informed decisions about the tools they use. The brand promotes a lifestyle of continuous learning and adaptation in the face of rapidly evolving technology, positioning itself as a reliable resource for navigating the complexities of AI integration. # Product Platzi offers a 21-day challenge designed to help learners become AI-Native, teaching them to integrate AI into their daily work. The course includes: courses, live classes, and a project, all of which help the learner practically integrate AI into their day to day. # Visual style The ad has a UGC feel with static shots. The lighting is natural, and the production quality is polished. There are some quick cuts, and several split screen shots. The cuts are timed to the delivery of the speaker. # Hooks Spoken: 00:00–00:04 Hoy en día tenemos una proliferación de herramientas. Text overlay: ¿Cómo saber qué herramienta AI usar? Visual: 00:00–00:04 Shot of a bearded man with glasses speaking to the camera. He is wearing a black t-shirt and has several piercings in his ears. He has a backdrop with a shelf full of small items and a light to the right. At the top of the frame, the question "¿Cómo saber qué herramienta AI usar?" is written. # Funnel stage Consideration # Pain points It's difficult to keep up with the speed at which AI tools are being released. # Value propositions - The Platzi AI-Native program provides users with the skills they need to make better informed decisions about the AI tools they are implementing in their day to day. # Benefits - Learn practically how to integrate AI into your day to day. # Features - 21 day challenge designed to help learners become AI-Native - The course includes: courses, live classes, and a project # Call to action Únete al reto de 21 días para ser AI-Native en: platzi.com/reto # Point of view - Expert 100% – The speaker is presented as a credible expert on AI and its implementation. # Storyline - 00:00–00:15 00:00–00:15 There's a proliferation of new AI tools every week, and they promise to do the same or better than their competitors. We're experiencing the narrator's perspective as he outlines the frustrations that many viewers likely face. The tone is informative, yet sympathetic. - 00:15–00:24 00:15–00:24 Tools for video, audio, text, and everything come out so fast that it's difficult to keep up. The fast-paced, high energy delivery conveys the high volume of content being discussed. - 00:24–00:30 00:24–00:30 It's a common mistake to want to do everything with all the tools. Here, the narrator continues to address the common issues that viewers face regarding the selection and implementation of new AI tools. - 00:30–00:50 00:30–00:50 You don't get the advantage if you try to implement everything, because you don't have time to test and adapt the tool and create your own process before you're trying to implement the next tool. The tone is critical as the narrator points out the downsides of the behaviors he's observed. - 00:50–01:01 00:50–01:01 The worst part is that you spend too much because most of the new tools are not free. The tone is emphatic, using a personal anecdote as an example. - 01:01–01:10 01:01–01:10 You need to use a criterion, like a compass, to determine the right AI tools for you. The visuals are used to make a comparison between the compass and the process he's outlining in the video. - 01:10–01:22 01:10–01:22 What output do you need? What is your final objective? The tone is inquisitive as he goes through the first question that viewers should answer. - 01:22–01:35 01:22–01:35 What level of precision do you need? How accurate does the work or help that you're going to obtain need to be? The tone is pensive and measured as he guides the audience through the second critical question. - 01:35–01:44 01:35–01:44 Are you going to use sensitive data? It reflects or may have a greater impact in the aspect of compromising information. The tone is sober and serious as he guides the audience through the third critical question. - 01:44–01:50 01:44–01:50 Does this tool or resource have other integrations, are there automations on it? The tone is curious as he guides the audience through the fourth critical question. - 01:50–02:08 01:50–02:08 AI is not magic, but rather a criterion, because it's going to help you, allow you to be more powerful, and allow you to take decisions and advance. The tone is assertive, and the imagery is slightly humorous. - 02:08–02:12 02:08–02:12 Take, with criterion, your decisions to be able to advance, and join the 21 day challenge for being AI Native at platzi.com/reto. The tone is informative as he relays the final call to action.

# Ad summary In this video, Fabian from Platzi uses an acronym to teach the audience how to create effective prompts using the Platzi platform. He uses the acronym CREA to go through context, role, specificity, and action, and then types those into Platzi to create a modern and minimalist UX/UI designer portfolio web site. # Brand positioning Platzi is presented as a platform to learn more and create effective prompts. It is meant to be a place where people can learn and grow in different areas with opportunities to show the work they've completed. The brand aligns with a tone of learning and growth with the user. # Product Platzi is a website where users can learn how to create prompts. In this video, Platzi is being used to create the bones for a website that acts as a UX/UI designer portfolio. This video shows the user how to take advantage of the AI technology to create the prompt, which will in turn create the website. This is for people looking to improve their skills or to find a job in the field. # Visual style The video is high-end production quality. There are many cuts, and the cuts are timed to the music. The aesthetic is clean and aesthetically pleasing. # Hooks Spoken: 00:00–00:01 Quiero que se aprendan este acrónimo, crea. Text overlay: 00:00–00:09 La fórmula para hacer prompts efectivos Visual: 00:00–00:01 The shot is centered on a white screen with a box where the narrator types "¿Cómo puedo ayudarle hoy?" The narrator is in the lower portion of the shot, framed by a green circle. He is a light-skinned male with dark hair, a dark mustache and beard, and is wearing a white t-shirt, eyeglasses, and headphones. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The frustration or problem the product is solving is for UX/UI designers who don't know how to create a web portfolio to get a job. "Elbert Toro es un diseñador UX/UI que no tiene empleo y quiere buscar un empleo." This expresses the frustration of not having employment. # Value propositions - Use AI to create a modern and minimalist web portfolio # Benefits - Improve UX/UI designs - Learn AI - Get a Job - Create a website # Features - UX/UI Design - AI Integration # Call to action None used. # Point of view - Expert 100% – The narrator is providing the audience information on how to effectively use Platzi to create a website. # Storyline - 00:00–00:13 00:00–00:13 The narrator introduces that he wants the audience to learn an acronym and writes CREA. - 00:13–00:26 00:13–00:26 The narrator says that they will be imagining Elbert Toro is a UX/UI designer without a job who wants to create a portfolio. - 00:26–00:27 00:26–00:27 The narrator leads into context - 00:27–00:56 00:27–00:56 The narrator shows and reads what he inputs for the context portion in the Platzi platform. - 00:57–00:59 00:57–00:59 The narrator states the role - 00:59–01:06 00:59–01:06 The narrator shows and reads what he inputs for the role portion in the Platzi platform. - 01:06–01:09 01:06–01:09 The narrator leads into specificity - 01:09–01:50 01:09–01:50 The narrator shows and reads what he inputs for the specificity portion in the Platzi platform. - 01:50–02:05 01:50–02:05 The narrator reads what he inputs for the style he would like in his portfolio on the Platzi platform. - 02:05–02:06 02:05–02:06 The narrator leads into the action - 02:06–02:21 02:06–02:21 The narrator shows and reads what he inputs for the action portion in the Platzi platform. - 02:21–02:55 02:21–02:55 The narrator scrolls through the created web portfolio on the Platzi Platform. - 02:55–02:59 02:55–02:59 The video ends with information about joining Platzi.

# Ad summary This ad promotes learning Python from scratch with Platzi. A man stands in front of a white board and explains the 5 areas needed to become a software developer with Python, then lists the courses on Platzi. # Brand positioning Platzi is presented as a resource to use to learn programming. The ad aligns with the values of technology and education. Platzi is positioned as a modern way to learn the skills of the future. The brand positioning is functional by showing how to learn programming. # Product Platzi is an online education resource. The ad is for programming courses to teach people how to code using Python. There are courses to learn the fundamentals, intermediate courses, and advanced courses. Platzi provides courses to learn specific applications such as data science and web development. # Visual style The overall aesthetic of the ad is informational and simplistic. The cuts are quick with static shots, as well as smooth transitions. The production quality has a polished commercial feel. The ad is fast paced. # Hooks Spoken: 00:00–00:05 Con Python puedes hacer páginas web, análisis de datos, crear inteligencia artificial, automatizar tareas Text overlay: 00:00–00:05 Con Python puedes / 00:01–00:05 Páginas web / 00:01–00:05 Análisis de datos / 00:02–00:05 Crear IA / 00:04–00:05 Automatizar tareas Visual: 00:00–00:01 A Python logo is in the background with white text overlay, below is a man standing in front of a whiteboard. The man is light-skinned with short brown hair and is wearing a navy blue t-shirt with light blue jeans. He has a watch on his left wrist and a lanyard on his left pocket. The whiteboard has written 'Python desde CERO' along with a diagram. The background is a blurred green wall. / 00:01–00:05 The Python logo and man in front of the whiteboard remains the same. In the background are text overlays with the different applications of Python. # Funnel stage Consideration # Pain points Wanting to learn how to code but not knowing where to start. # Value propositions - Learn programming from scratch with courses to help master the language. # Benefits - Helps become a software developer using Python - Teaches the necessary skills to build complex and scalable applications # Features - Courses to learn to code from scratch # Call to action entra ya mismo en: platzi.com/quieroprogramar # Social proof - None used. # Point of view - Brand 100% – The ad is told from the perspective of a man advocating for Platzi as a resource to learn Python from scratch. # Storyline - 00:00–00:05 00:00–00:05 The man is speaking directly to the camera and talking about all the ways to use Python. - 00:05–00:08 00:05–00:08 The man starts to talk about learning Python from scratch, the message conveyed is to learn to code using Python. - 00:08–00:13 00:08–00:13 A diagram is shown illustrating the areas of coding that need to be dominated to become a Python software developer. - 00:14–00:23 00:14–00:23 The man talks about Area 1 which are the fundamentals of language. The message conveyed is that these are the necessary foundations of all Python coding. - 00:24–00:33 00:24–00:33 The man talks about Area 2 which is data structures. The message conveyed is to learn data structures so the code will be useful. - 00:34–00:46 00:34–00:46 The man talks about Area 3 which is functions and modular programming. The message conveyed is to learn about writing clean functions to make the code reusable. - 00:47–00:59 00:47–00:59 The man talks about Area 4 which is object oriented programming. The message conveyed is that object oriented programming helps build scalable applications and creates intermediate seniority. - 01:00–01:13 01:00–01:13 The man talks about Area 5 which is specialized libraries. The message conveyed is to specialize the Python application. - 01:14–01:16 01:14–01:16 The man is encouraging the viewer to choose one of the paths and focus on it. - 01:17–01:18 01:17–01:18 A diagram is shown illustrating the five areas of coding that need to be mastered to code with Python. - 01:19–01:24 01:19–01:24 The man is encouraging the viewer to have constancy in their study and to create projects to practice coding. - 01:25–01:30 01:25–01:30 The man prompts the viewer to go to platzi.com to learn programming with Python. - 01:31–01:35 01:31–01:35 The video shows the Platzi website with a list of the Python course route.

# Ad summary A woman shares her advice for choosing AI projects, based on everyday activities. # Brand positioning The ad is for Platzi, an online education platform that is dedicated to providing learners with skills in technology. The company aims to provide resources for students to become experts, learn the foundations, and find problems to solve with the technology. The ad promotes a 21-day challenge to becoming AI-Native. # Product The ad is for Platzi's AI-Native 21-day challenge. The program features courses, live classes, and a project that enables students to integrate AI in their work. The instructor's advice is that choosing an AI project starts with understanding the basics and using AI to solve small, simple problems in your life such as predicting how fast bananas will ripen or getting an AI-generated image of a menu item. # Visual style The video is shot in a vlog style. It begins with the speaker in front of a blurry white wall and is supplemented with supporting B-roll and graphics. The editing style relies mostly on hard cuts. The production quality feels casual and unpolished, which lends a user-generated feel. The pacing is fairly consistent. # Hooks Spoken: Female 1: Cuando a veces uno va a un restaurante, hay estos menús que son solo el nombre del plato y la descripción, a veces no tienen la foto. Text overlay: Cómo escoger un proyecto de IA Visual: 00:00–00:03: The shot shows the narrator, Female 1, from the chest up in front of a blurry white wall. She wears large, clear-framed glasses, white wireless earbuds, a pale green long-sleeved shirt, and minimal makeup. She speaks directly to the camera with an expressive face and hand gestures. / 00:03–00:05: The shot shows a graphic of a restaurant menu on a tan background with black text. The restaurant's name "Il Sorriso" is shown at the top in a cursive font. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is not knowing how to choose an AI project. # Value propositions - The 21-day challenge will enable you to be AI Native. # Benefits - Learn to integrate AI in your work # Features - Courses - Live Classes - A project to learn to integrate AI # Call to action Únete al reto de 21 días para ser AI-Native en: platzi.com/reto # Point of view - Expert 100% – The speaker is providing advice on AI projects. # Storyline - 00:00–00:01 The narrator poses a question: "How to choose an AI project?" - 00:00–00:05 The narrator references restaurant menus that don't have pictures. - 00:05–00:11 The narrator states that there is a tool that lets you take a photo of the menu. - 00:11–00:16 The narrator adds that the tool creates an image simulating what the dish will look like, so you can visually decide whether to order it. - 00:20–00:28 The narrator states that this is a super simple solution because it connects an AI model that can pass text to an image. - 00:28–00:32 The narrator says that you don't need authentication, memory, or anything else. - 00:35–00:39 The narrator says that a project is not about thinking about the solution, but thinking about the problem first. - 00:39–00:51 The narrator emphasizes that you need to find that one thing that bothers you and solve that problem. - 00:51–00:57 The narrator suggests starting with something simple, not curing cancer or ending world hunger. - 00:57–01:03 The narrator shares another potential project: taking a photo of a banana to predict when it will ripen. - 01:15–01:27 The narrator says that this can be connected to Whatsapp or Telegram to send the user a notification: "Tomorrow your bananas will be damaged." Or even to recommend recipes. - 02:11–02:19 The narrator closes by emphasizing that the viewer not start the AI challenge without a project, and therefore not know in what to apply their knowledge.

# Ad summary This ad promotes Platzi by listing AI tools that developers should use. The ad uses a bright color palette and simple graphics to appeal to a tech-savvy audience. # Brand positioning Platzi is presented as a platform that provides essential tools and knowledge for developers. The brand aims to occupy the space of a go-to resource for developers looking to enhance their skills with AI. The brand aligns with values of innovation, accessibility, and practicality, offering developers the resources they need to stay current in the rapidly evolving field of AI. Platzi positions itself as a provider of essential knowledge and tools, rather than focusing on emotional appeals. # Product The ad promotes a curated list of AI tools that are essential for developers. These tools are not explicitly named or described individually, but are presented as resources that can enhance a developer's capabilities. The ad targets developers who want to stay current with AI technology and improve their skills. The ad addresses the potential barrier of developers not knowing which AI tools are most useful or where to start, by offering a selection of tools that Platzi recommends. # Visual style The ad has a clean, modern visual style with a bright color palette and simple geometric shapes. The design is minimalist and focuses on clear communication of the message. The use of solid colors and bold text creates a high-contrast, easily scannable layout. # Hooks Headline: Herramientas AI que cualquier developer debería usar # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of developers not knowing which AI tools are essential or where to start. # Value propositions - Essential AI tools for developers # Benefits - Tools that any developer should use # Features - AI tools # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it is promoting its curated list of AI tools for developers. # Storyline - The ad opens by stating that there are AI tools that any developer should use. This is intended to grab the attention of developers and highlight the importance of AI in their field. The brand is telling the audience that they need to know about these tools. - The ad uses an arrow to visually guide the viewer to learn more. This is intended to encourage developers to explore the recommended tools and potentially engage with Platzi's platform. The brand is telling the audience to take action and discover these tools.

# Ad summary This ad promotes Platzi as a platform for learning new skills. It uses a simple, visually engaging design with bright colors and clear text to highlight the ease of acquiring new abilities through their methods and techniques. # Brand positioning Platzi is presented as a modern and accessible online education platform focused on empowering individuals to learn new skills. The brand aims to occupy a space in the consumer's mind as a go-to resource for acquiring practical knowledge and abilities, emphasizing ease and effectiveness. Platzi aligns with a value of continuous self-improvement and career advancement, promoting a lifestyle of learning and adaptability. The brand pushes against traditional, rigid educational norms by offering flexible, online courses that cater to the needs of modern learners. The brand positioning is both functional, providing methods and techniques for skill acquisition, and emotional, fostering a sense of empowerment and achievement. # Product The ad promotes Platzi's educational platform, which offers methods and techniques for learning any skill from scratch. The platform is designed for individuals seeking to acquire new abilities and enhance their knowledge base. The ad highlights the platform's ability to help users learn any skill, regardless of their current level of expertise. The unique selling proposition is the accessibility and effectiveness of Platzi's methods, making learning new skills straightforward and achievable. The ad addresses the purchase barrier of perceived difficulty in learning new skills by emphasizing the platform's user-friendly approach and proven techniques. The ad conveys that Platzi is worth trying or buying because it provides a clear pathway to skill acquisition, making personal and professional development more attainable. # Visual style The ad has a clean, modern visual aesthetic with a focus on simplicity and clarity. The production quality appears to be highly polished, with crisp text and graphics. The visual motifs include bright, contrasting colors (yellow, teal, and red) against a dark background, creating a visually engaging and easy-to-read design. The image treatment includes background removal and color grading to enhance the vibrancy of the elements. The typography is large and bold, making the message easily scannable. The style contrasts with platform-native content by using a high-design approach, which may help it stand out in the feed. # Hooks Headline: CÓMO APRENDER CUALQUIER HABILIDAD DESDE CERO # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of not knowing how to start learning a new skill. "CÓMO APRENDER CUALQUIER HABILIDAD DESDE CERO" directly speaks to the challenge of beginning the learning process. # Value propositions - Learn any skill from scratch using proven methods and techniques. # Benefits - APRENDER CUALQUIER HABILIDAD DESDE CERO # Features - métodos y técnicas # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing its logo, value proposition, and methods for skill acquisition. # Storyline - The ad starts by presenting the Platzi logo, establishing the brand identity and setting the stage for what's to come. The brand is telling the audience that this ad is about Platzi and its offerings. - The ad then poses the question of how to learn any skill from scratch, immediately capturing the viewer's attention and highlighting the core value proposition of Platzi. The brand is telling the audience that they have a solution for learning new skills. - The ad includes the phrase "(métodos y técnicas)" to emphasize the practical and structured approach that Platzi offers, reassuring potential users that the platform provides tangible tools for skill acquisition. The brand is telling the audience that their platform offers structured methods and techniques. - The ad uses two smiley face icons and an arrow to visually represent the journey from beginner to skilled, suggesting that Platzi can guide users through the learning process with a positive and engaging experience. The brand is telling the audience that learning with Platzi is a positive and progressive experience.

# Ad summary This ad for Platzi promotes their online courses with the offer of 12 interest-free monthly payments and unlimited courses for a year. The ad features a hand holding a smartphone displaying the Platzi app. # Brand positioning Platzi is presented as a modern and accessible online education platform offering a wide range of courses. The brand targets individuals seeking to enhance their skills and knowledge through flexible and affordable learning options. The emphasis on interest-free installments and unlimited courses suggests Platzi aims to remove financial barriers to education. Platzi positions itself as a solution for those looking to invest in their personal and professional development, without the traditional constraints of formal education. # Product The ad promotes Platzi's online course platform, emphasizing accessibility and affordability. It features a mobile app interface displaying various courses, including 'Pagos Abiertos con Interledger' (Open Payments with Interledger) and others related to data tracking and graphic design. The platform offers 'Cursos ilimitados por un año' (unlimited courses for a year), removing limits on how much users can learn. The key selling points are the availability of '12 Cuotas sin intereses' (12 interest-free installments), making education financially manageable, and the breadth of course offerings, which cater to diverse learning interests and professional development goals. The courses are accessible via a sleek mobile app, allowing users to learn on the go. # Visual style The ad features a clean and modern visual style with a focus on showcasing the product (Platzi app) on a mobile device. The production quality appears to be polished. The use of a gradient background and clear typography contributes to a professional aesthetic. The visual composition is simple and direct, emphasizing the key offer and the mobile learning experience. # Hooks Headline: 12 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the financial barrier to education by highlighting '12 Cuotas sin intereses' (12 interest-free installments). # Value propositions - Access to unlimited courses makes education more accessible and removes limits on learning. # Benefits - 12 Cuotas sin intereses (12 Installments without interests) # Features - Cursos ilimitados por un año (Unlimited courses for a year) # Call to action Únete hoy (Join today) # Point of view - Brand: The Platzi logo and the offer of interest-free installments and unlimited courses are presented from the brand's perspective to convey value and encourage sign-ups. - Customer: The focus on the mobile app interface and the range of courses available is designed to appeal to the user's desire for accessible and flexible learning. # Storyline - The ad starts by showcasing the Platzi logo, establishing the brand. This provides immediate recognition and credibility from the brand's perspective. - The ad then transitions to a person holding a smartphone displaying the Platzi app interface. The focus here is to highlight the platform's user-friendly mobile accessibility and to emphasize the range of courses and recent course launches available from the customer's perspective. - The final beat highlights the offer of '12 Cuotas sin intereses' (12 interest-free installments) and 'Cursos ilimitados por un año' (unlimited courses for a year), providing a clear value proposition to encourage viewers to join Platzi. This is presented from the brand's perspective to provide reasons to sign up today.

# Ad summary This ad features a man standing in front of a graphic discussing the air defense of Venezuela. He explains the equipment Venezuela has and its capabilities. # Brand positioning The brand promoted is Platzi, identified by the brand's logo on the microphone the presenter is holding. Platzi's values appear to align with sharing knowledge and educating its audience on various topics. The brand utilizes a functional positioning by educating people on topics of global interest. # Product The ad showcases a video that provides viewers with information on the air defense systems that Venezuela has. The information includes its types, capabilities, and performance in Venezuela. # Visual style The ad has a simple, informative visual style. It features static shots and smooth transitions. The production quality is polished with a clean background and professional lighting. The pacing is consistent, around 10-12 cuts per minute, and the audio-visual sync is tight. # Hooks Spoken: Venezuela tiene un montón de defensa aérea, o tenían… tienen S-300, que son estos misiles que están como en un camión gigantote rusos. Text overlay: Inversión en Defensa Aérea de Venezuela Visual: 00:00–00:08: The shot shows a man in his 30s with a beard standing in front of a background with purple and red lighting. There is a bar graph above his head. # Funnel stage Middle of funnel (Consideration) # Pain points The air defense system has been rumored not to have worked, “Hay este rumor de que realmente no se disparó porque los gringos le pagaron a los soldados para que no salieran y no sé qué”. # Value propositions - Venezuela has a lot of air defense, or had # Benefits - S-300, que son estos misiles que están como en un camión gigantote rusos - They can maintain 24 objects tracking - Missiles are anti-radiation - Altitude of 30 km # Features - S-300 - Buks - Pantsirs - Pécoras - radares chinos - misiles portables llamados Manpads - Igla - Los gringos tienen un misil que ustedes ven acá en pantalla que se llaman HARM, que son misiles anti-radiación - They have 500 km range - 100% operating radar # Call to action None used. # Social proof - There are videos showing missile launches and impacts on air defenses - Nosotros sabemos que eso es verdad no solamente porque están estas fotos donde se ven restos de los misiles impactados en Venezuela, sino porque en fotos propias del gobierno gringo que lanzaron después del ataque, muestran los aviones preparándose para el eh la invasión y los aviones tienen cargados los misiles anti-radiación, que son misiles anti-radar. # Point of view - Expert 100% – The entire video is told from the point of view of a person with expertise in military weaponary. # Storyline - 00:00–00:18 00:00–00:18: The presenter introduces the topic of Venezuela's air defense and lists the types of missiles and radar equipment they have, including S-300s, Buks, Pantsirs, Pechoras, Chinese radars, and MANPADS Igla. This moment establishes the scope of Venezuela's air defense capabilities. - 00:18–00:39 00:18–00:39: The presenter notes a rumor that the air defense systems weren't fired because the US paid the soldiers to stay away, dismissing the rumor and stating there are videos showing missile launches and impacts on air defenses. This directly refutes a potential point of skepticism and sets up the information to follow. - 00:39–01:07 00:39–01:07: The presenter then brings up US missiles called HARMs, explaining that these anti-radiation missiles target and destroy radar systems used by anti-air systems for guidance. This provides background on how Venezuela's air defenses are potentially countered. - 01:07–01:25 01:07–01:25: The presenter then references US government photos showing airplanes preparing for invasion with anti-radiation missiles loaded. This is a continuation of the previous point, illustrating the use of HARMs in offensive operations against air defense systems. - 01:25–01:33 01:25–01:33: The presenter transitions to a discussion of the Chinese radars used in Venezuela. This is a shift to evaluate the effectiveness and capabilities of specific equipment. - 01:33–01:52 01:33–01:52: The presenter references a graph to show what the Chinese radars were intended to do versus what they actually did in Venezuela, and points out that the actual range and effectiveness were far below expectations. This highlights a discrepancy between promised and real performance. - 01:52–02:02 01:52–02:02: The presenter references a graph showcasing that Venezuela has purchased a lot of arms from Russia but that purchases have dropped in recent years. This contextualizes the overall arms procurement trends in Venezuela. - 02:02–02:09 02:02–02:09: The presenter states Venezuela did purchase S-300s from Russia and notes that these are new anti-air missile systems. This confirms Venezuela's investment in specific air defense systems. - 02:09–02:48 02:09–02:48: The presenter references a graph showing that the S-300 systems didn't work in combat, with their performance failing to meet specifications. This provides a final assessment of the actual effectiveness of the air defense system.

# Ad summary This ad for Platzi lists 5 Gemini functions to use at work. # Brand positioning Platzi is a professional upskilling platform. In this ad, Platzi is portrayed as a resource for professionals looking to leverage cutting-edge AI tools like Gemini to improve their productivity and efficiency in the workplace. By focusing on practical applications and clear value propositions, Platzi positions itself as a go-to platform for professionals who want to stay ahead in their careers. The brand aligns with values of innovation and expertise. # Product This ad promotes Platzi's course on Gemini AI software, specifically for professionals looking to improve their efficiency. The ad highlights 5 key functions of Gemini that are useful for professional applications. By showcasing the direct relevance of Gemini to workplace productivity, the ad aims to overcome potential purchase barriers related to the perceived complexity or lack of immediate applicability of AI tools. # Visual style The ad features a clean and modern visual style, characterized by flat, solid colors and geometric shapes. The design is simple and minimalistic, likely intended for easy readability and quick comprehension. The use of bold colors helps the ad stand out and grab attention. The layout is balanced and well-organized, which is ideal for mobile platforms and contributes to the ad's scannability. # Hooks Headline: Las funciones de Gemini # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing how to use Gemini AI effectively in the workplace. This is conveyed through the implicit need for professional guidance and practical application of AI tools. # Value propositions - Essential Gemini functions that you need to use in the workplace # Benefits - Use in the workplace # Features - 5 functions of Gemini # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is shown from the brand's perspective as it promotes its product and highlights its benefits. # Storyline - The ad begins by introducing Gemini AI as a tool with several functions. The intent is to grab attention by mentioning a popular AI name. - Next, the ad narrows the focus to 5 specific functions that are most relevant and valuable for workplace applications. This is intended to pique interest by suggesting the product offers directly applicable solutions for professional needs. - Finally, the ad prompts the viewer to explore these functions, suggesting that they are essential skills to acquire. This is intended to drive action by creating a sense of urgency and highlighting the need to learn these capabilities.

# Ad summary This ad for Platzi encourages viewers to prepare for the new year by taking courses in programming, AI, marketing, and English. It offers a special New Year's price for a limited time. # Brand positioning Platzi is presented as a platform for online education, offering courses in programming, artificial intelligence, marketing, and English. The brand positions itself as a tool for long-term preparation and self-improvement, contrasting with the fleeting nature of New Year's resolutions. Platzi aims to occupy a space in the consumer's mind as a provider of practical skills and knowledge, aligning with values of continuous learning and personal development. The brand's tone is encouraging and action-oriented, pushing against the norm of empty promises and promoting tangible steps towards achieving goals. The brand positioning is functional, emphasizing the practical benefits of acquiring new skills through its courses. # Product Platzi is an online education platform that offers a variety of courses in fields such as programming, artificial intelligence, marketing, and English. The platform is designed for individuals looking to acquire new skills and prepare themselves for the future. Platzi provides access to thousands of courses, enabling users to learn at their own pace and focus on areas of interest. The ad highlights a special New Year's price available for a limited time, addressing the purchase barrier of cost. Platzi encourages viewers to start now and provides a specific website address (platzi.com/2026) to facilitate immediate action. The ad emphasizes that Platzi is a tool for long-term preparation, contrasting with the short-lived nature of New Year's resolutions. # Visual style The ad has a modern and clean aesthetic, with a mix of close-up shots and graphic overlays. The editing style is quick, with frequent transitions and cuts to maintain a fast pace. The production quality is polished, with clear visuals and professional graphics. The use of bright green and white colors creates a visually appealing contrast. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:03 Las promesas de año nuevo duran 3 semanas, 4 si tienes suerte. Text overlay: 00:00–00:03 Las promesas de año nuevo duran 3 semanas / 00:01–00:03 4 si tienes suerte Visual: 00:00–00:03 The shot features a close-up of a person's face in a dimly lit environment, with bokeh lights in the background. The person's features are not clearly visible due to the low lighting. Text overlays appear on the screen, and the background transitions to a bright green color. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of New Year's resolutions being short-lived and ineffective. "Las promesas de año nuevo duran 3 semanas, 4 si tienes suerte." # Value propositions - Prepare for real change with thousands of courses in programming, AI, marketing, and English. # Benefits - Long-term preparation - Real change - Skill development # Features - Thousands of courses - Courses in programming - Courses in artificial intelligence - Courses in marketing - Courses in English # Call to action Empieza ahora en platzi.com/2026 # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the official voice of the brand, presenting product claims and demos. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the statement that New Year's resolutions last three weeks, or four if you're lucky. This sets up the problem that the ad will address: the fleeting nature of resolutions. - 00:03–00:06 00:03–00:06 The ad contrasts this with the idea that preparation lasts a lifetime. This introduces the solution that the ad will promote: investing in long-term learning and skill development. - 00:06–00:09 00:06–00:09 The ad advises viewers not to promise to change this year, but to prepare to do it for real. This reinforces the idea that preparation is more effective than making empty promises. - 00:09–00:16 00:09–00:16 The ad showcases Platzi's offerings, including thousands of courses in programming, AI, marketing, and English. This demonstrates how viewers can prepare themselves for the future. - 00:16–00:21 00:16–00:21 The ad concludes with a call to action, encouraging viewers to start now at platzi.com/2026, and mentions a special New Year's price for a limited time. This prompts viewers to take immediate action and take advantage of the offer.

# Ad summary This video features a discussion between Freddy and Cvander, two content creators, on the rapid advancements in Artificial Intelligence. They reflect on a tweet by AI pioneer Andrej Karpathy, who expressed feeling like a 'novice' due to AI's fast evolution. Freddy shares his personal struggle with feeling overwhelmed by the sheer volume of new AI tools and learning paths, likening it to a 'lack of focus.' Cvander provides background on Karpathy's significance in AI, particularly his work at Tesla, validating the expert's humble perspective. The conversation emphasizes the need for humility and continuous learning in the face of this 'alien technology,' especially within the Latin American entrepreneurial community, encouraging viewers to 'roll up their sleeves and study' to be better prepared for the future of AI. # Brand positioning The brand promoted is the content creators/platform 'Freddy y Cvander', presenting themselves as knowledgeable and approachable figures in the tech and AI space. They aim to occupy a space in the consumer's mind as facilitators of insightful discussions on relevant technological advancements. The brand aligns with values of continuous learning, intellectual humility in the face of rapid change, and a proactive approach to understanding complex subjects like AI. The ad does not push against or follow specific category norms but rather leverages the popular podcast/interview format to deliver informational content. The brand positioning is both functional, providing clarity and direction in a fast-evolving field, and emotional, validating the audience's feelings of overwhelm and offering a sense of community and empowerment through shared learning. # Product No specific product is being advertised directly. The 'product' implicitly offered is the knowledge and insights from Freddy and Cvander, likely as part of a broader educational offering or podcast series focused on technology and artificial intelligence. This content is for individuals interested in AI, particularly those feeling overwhelmed or uncertain about its rapid development, who are seeking guidance on how to approach learning about it. The ad focuses on why these insights are valuable: they provide context from leading experts, validate common struggles with staying updated in AI, and offer a clear mindset—humility and continuous study—to navigate the future of programming with AI effectively. It addresses the purchase barrier of confusion or inertia by offering a clear path forward. # Visual style The ad's aesthetic is polished yet conversational, resembling a professional podcast or interview with good lighting and clear audio. The editing style primarily uses static shots, switching smoothly between a split-screen view of both speakers and single-person close-ups, with cuts timed to speaker changes or emphasis points. The production quality is high-end, featuring clear video, professional camera work, and clean backgrounds. Visual motifs include the consistent use of a split-screen format, prominent text overlays for context, and yellow subtitles. The pacing is moderate to slow, consistent with a discussion, and cuts are driven by the flow of dialogue rather than rapid visual changes. Audio-visual sync is precise, with subtitles matching speech and camera cuts aligning with speaker transitions. # Hooks Spoken: Yo he estado muy afectado esta semana por el tweet de Karpathy que habla de tecnología alien que fue dejada al mundo y no sabemos qué usar. Text overlay: ¿Es la IA tecnología alienígena? Karpathy dice "es hora de arremangarse y estudiar" / Freddy y Cvander opinan / Yo he estado muy / afectado esta semana por el tweet de Karpathy / que habla de tecnología alien que fue dejada al mundo y no sabemos qué usar. Visual: Split screen view. Left: Male 1, medium shot, dark t-shirt with a colorful graphic design, long dark hair tied back, beard. Right: Male 2, medium shot, dark brown long-sleeved shirt, short dark hair, beard. Both are in what appears to be an informal interview or podcast setup. Male 1 gestures with hands, expressing frustration or confusion. Male 2 sits attentively. Text overlay: "¿Es la IA tecnología alienígena? Karpathy dice "es hora de arremangarse y estudiar"" (white text), "Freddy y Cvander opinan" (gray text). Yellow subtitles are visible below Male 1. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the feeling of being overwhelmed and uncertain about how to keep up with and utilize the rapid advancements in Artificial Intelligence. This is signaled by Freddy stating, "Yo he estado muy afectado esta semana por el tweet de Karpathy que habla de tecnología alien que fue dejada al mundo y no sabemos qué usar." and "me genera un desenfoque el hijo de put4 porque es como de: wow, quiero hacer esto, pero también esto y aquello también." # Value propositions - Provides context and expert opinion on cutting-edge AI. - Offers a path to navigate the fast-changing world of programming with AI. - Encourages a proactive and humble learning mindset. # Benefits - Clarity on complex AI topics. - Guidance on approaching the rapid evolution of technology. - A sense of shared experience and humility in learning. - Improved understanding of AI trends for future success ("vamos a estar mejor, caminos hacia el 2026"). # Call to action None used # Social proof - Andrej Karpathy es uno de los pioneros de la inteligencia artificial. - fue la persona que construyó toda la disciplina de inteligencia artificial dentro de Tesla. - Muy probablemente la razón por la que tenemos automóviles autónomos de clase mundial... es por Andrej Karpathy. - Es una de las personas más importantes de la industria de inteligencia artificial - me siento con la misma humildad de él # Point of view - Customer 50% – This perspective is communicated through Freddy's personal anecdotes and relatable feelings of being overwhelmed and trying to learn new things. - Expert 50% – This perspective is communicated through Cvander providing background on Karpathy's expert status and explaining complex AI concepts. # Storyline - 00:00–00:09 Freddy expresses feeling affected by Karpathy's tweet about AI being 'alien technology' that users don't know how to use, conveying a sense of being overwhelmed by the rapid pace of AI development. The audience experiences his personal struggle with understanding how to effectively utilize this new technology. The tone is relatable and slightly bewildered. - 00:09–00:53 Cvander provides context for the audience, explaining Andrej Karpathy's significance as a pioneer in AI who built Tesla's AI discipline. He then elaborates on Karpathy's tweet, highlighting the expert's feeling of being a 'novato' (newbie) due to the rapid evolution of programming with AI. This segment clarifies the expert perspective and validates Freddy's (and potentially the audience's) initial feelings of overwhelm, establishing authority and relatability. - 00:53–01:10 Freddy returns, connecting with Karpathy's sentiment of humility. He describes feeling a similar 'desenfoque' (lack of focus) due to the vastness of what needs to be learned and done in AI, reinforcing the shared pain point and emphasizing the overwhelming scale of the AI landscape. The tone is personal and expressive. - 01:10–01:25 Freddy further explains his 'desenfoque' by describing his desire to do 'this and that too' with AI, citing a relatable example of running 'four Claude codes' on his computer. He admits uncertainty about optimizing his time but feels content with the learning process. This adds a humorous, self-aware touch to the struggle and shows an optimistic approach to continuous learning. - 01:25–02:12 Freddy concludes by reiterating Karpathy's call for humility and continuous learning. He contrasts this with the 'muchísima seguridad' (lot of confidence) sometimes seen in Latin American entrepreneurial communities, stressing that humility is necessary to tackle problems and 'be better' by 2026. This broadens the narrative to a call for a humble, learning-oriented approach, particularly relevant to entrepreneurs, shifting to a more motivational tone. - 02:12–02:20 Cvander agrees, appreciating Karpathy's concise closing message about 'rolling up your sleeves and getting to study.' This provides a clear, actionable takeaway, reinforcing the central theme of active learning and concluding the discussion on a practical note.

# Ad summary This image ad by Platzi discusses why the company stopped drinking alcohol and what they replaced it with. # Brand positioning Platzi is presented as a modern and forward-thinking educational platform that values personal well-being and productivity. The brand is positioned as an alternative to traditional habits, suggesting that learning and self-improvement can be a fulfilling replacement for less productive activities like drinking alcohol. Platzi aims to occupy a space in the consumer's mind as a provider of enriching educational content that supports a balanced and healthy lifestyle. # Product The ad does not explicitly feature a physical product but rather promotes Platzi's educational platform as a substitute for alcohol consumption. The platform offers courses and learning resources that aim to provide a fulfilling and productive alternative to drinking. The ad implies that Platzi can help individuals replace a potentially negative habit with a positive one, enhancing their personal and professional development. The ad addresses the potential barrier of time or habit by suggesting that learning can be an enjoyable and beneficial replacement for leisure activities. # Visual style The ad features a clean, modern design with flat vector illustrations of alcoholic beverages against a dark background. The color palette is vibrant, with bright oranges, greens, and yellows contrasting against the dark backdrop. The typography is bold and sans-serif, contributing to a contemporary and approachable aesthetic. The overall style is simple and uncluttered, focusing on clear messaging and visual appeal. # Hooks Headline: Por qué dejamos el alcohol (y qué lo remplazó) # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential pain point of unhealthy habits, specifically alcohol consumption, and the desire for a more productive and fulfilling lifestyle. The question "Por qué dejamos el alcohol" (Why we stopped drinking alcohol) directly signals this frustration. # Value propositions - Replace a potentially negative habit with a positive one - Enhance personal and professional development through learning # Benefits - Positive alternative to alcohol consumption - Personal and professional development - Fulfilling and productive lifestyle # Features - Educational platform - Courses and learning resources # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it discusses the company's decision to stop drinking alcohol and promote a healthier, more productive lifestyle through its educational platform. # Storyline - The ad opens with an array of alcoholic beverages, including a cocktail, a martini, and a beer, which are visually appealing but also represent a common social habit. This is presented from the brand's perspective to set the stage for a discussion about lifestyle choices. - The central question, "Por qué dejamos el alcohol (y qué lo remplazó)" (Why we stopped drinking alcohol (and what replaced it)), is posed from the brand's perspective, inviting the audience to consider the reasons for reducing or eliminating alcohol consumption and what positive alternatives exist. - The inclusion of a "no" symbol over one of the drinks reinforces the idea of abstaining from alcohol, while the question about what replaced it suggests a positive and productive alternative, presented from the brand's perspective to pique curiosity and offer a solution.