How Photoroom Advertises on Meta

# Ad summary A man demonstrates using Photorooms AI to edit a picture of an InnoSupps product. # Brand positioning Inno Supps is presented as a brand offering supplements designed to enhance physical performance and wellness. The brand is positioned as innovative, leveraging scientific formulations and natural ingredients to deliver effective results. The focus appears to be on providing customers with products that optimize their physical capabilities and overall health, catering to individuals who are serious about improving their fitness and well-being through supplementation. # Product The featured product is Inno Supps Volcarn 2000, a potent thermogenic carnitine supplement. It is a stimulant-free formula designed to support fat burning and enhance energy levels. Each serving contains 2000mg of L-Carnitine and 25mg of GBBEC, aiming to boost metabolism and promote efficient fat utilization. The product is lemon-lime flavored and naturally sweetened. The ad highlights its role in optimizing workouts and contributing to a leaner physique. The ad aims to convey that Volcarn 2000 is a reliable supplement for those seeking to maximize their fitness efforts. # Visual style The ad has a UGC style and feel, with a simple background. Editing is quick and timed to the music track. There are motion graphics to add interest in the middle of the video. # Hooks Spoken: 00:00–00:03 [Music Playing] I get money, money, money Text overlay: 00:00–00:03 / Bro thinks he's a professional editor even though he makes all his vids with AI 🔥 Visual: 00:00–00:03 A man with dark skin and short black hair is smiling into the camera while wearing a black sports jersey. He is standing in what appears to be a home office, with a desk and microphone in the background. Behind him are framed pictures of athletes, and he's holding a bottle of InnoSupps Volcarn 2000. # Funnel stage Top of funnel (Awareness) # Pain points The implication is that editing videos can be hard or time consuming, but using AI makes it easier. # Value propositions - The app edits photos using AI, allowing anyone to bring designs to life. # Benefits - The text in the app says 'Bring any design to life'. - The app edits photos with AI. # Features - Volcarn 2000 - Potent thermogenic carnitine - Stimulant free - 2000 mg L-carnitine - 25 mg GBBEEC - Lemon lime naturally sweetened # Call to action Install now # Social proof - None used. # Point of view - Customer 100% – The entire video is from the perspective of a customer using the product. # Storyline - 00:00–00:03 00:00–00:03 A man holds up the Inno Supps product and smiles into the camera while text over the video reads, 'Bro thinks he's a professional editor even though he makes all his vids with AI'. - 00:03–00:06 00:03–00:06 The man's hand is seen taking a photo of the product using the PhotoRoom app, and then selecting the image. - 00:06–00:08 00:06–00:08 The app scans the product from the photo and removes the background. - 00:08–00:14 00:08–00:14 The user types 'Put bottle over red water water splashing with the same color as bottle' into the AI image creator and the video cuts to a graphic of the product bottle floating above red liquid splashing around it. - 00:14–00:17 00:14–00:17 The PhotoRoom logo is displayed.

# Ad summary This ad demonstrates how to create eye-catching product photos and videos using the Photoroom app. # Brand positioning This ad showcases Phototroom as an app that helps users create professional-looking product photos and videos. The ad highlights its ease of use, AI-powered features, and ability to stage products in visually appealing settings. The brand positions itself as a tool for small businesses or individuals looking to enhance their product imagery without needing advanced photography skills. # Product The ad promotes the Photoroom app, an AI-powered tool designed to create stunning product photos and videos for e-commerce and marketing. It features a product staging tool that allows users to easily place products in various eye-catching scenes. The ad highlights that the app has over 150+ million downloads. # Visual style The ad features a blend of real-life action shots and digitally enhanced product photos, giving it a UGC feel with a touch of professional polish. The editing style includes quick cuts and smooth transitions, and the pacing is fast to keep viewers engaged. The overall production quality is a hybrid between a user-generated video and a polished commercial. # Hooks Spoken: 00:00–00:03 [singing] You can have anyone else you wanna do, but I’m beggin’ you Visual: 00:00–00:01 A man, wearing a white T-shirt and dark pants, stands on a scaffolding structure, working on a ceiling. The camera, positioned low and angled upwards, is held by a person whose hand is visible, holding a phone. The background includes a white ceiling, a partially visible window, and various tools. / 00:01–00:03 The phone displays an in-app view of a drill being used on a surface. The phone is held steady. # Funnel stage Consideration # Pain points Creating attractive product photos can be difficult or time-consuming: In order to take a quality product photo, you must have ‘no people, no hands, no text, no packaging distortion. Leave clean central space for product placement.’ # Value propositions - Effortless product staging with AI - Easy creation of professional-looking product photos and videos - Stunning lifestyle images # Benefits - Create stunning lifestyle images - Enhance product photos - Make product staging easier # Features - AI-powered product staging - Animation capabilities - Easy to use interface # Call to action Install now # Social proof - “150+ million downloads” is used to imply wide user adoption and satisfaction # Point of view - Customer 50% – The app's features and benefits are demonstrated from the perspective of a user. - Brand 50% – The Phototroom app is presented directly by the brand through shots of the app's logo. # Storyline - 00:00–00:04 00:00–00:04 A man is drilling with a RYU drill. The perspective shifts to show an in-app view. - 00:04–00:05 00:04–00:05 The drill appears in an advertising shot, standing on a pile of rubble. - 00:05–00:09 00:05–00:09 Shots of construction work flash across the screen as if to emphasize the importance of tools. - 00:09–00:17 00:09–00:17 Hands navigate the Photoroom app, selecting a product, searching for a background, and animating the product in a beach scene. This provides a first-person perspective of a customer using the app. - 00:17–00:18 00:17–00:18 The product, Raffaello Coconut Almond candy, is held by a person's hand. - 00:18–00:21 00:18–00:21 The drill appears again, first in a construction context and then staged as a product photo. - 00:21–00:24 00:21–00:24 The Photoroom app logo is shown.

# Ad summary This ad for the "Room" app shows how to create professional photos for clothing items using its AI tools. # Brand positioning The "Room" app is presented as a solution for professional-looking product photography. It seeks to occupy the space of accessible e-commerce tools that are easy to use and give a polished image. The brand appeals to creators and small businesses that want to present their products in a professional and marketable way. The brand's positioning is functional, emphasizing the simplicity of getting 'high-quality photos' without the traditional costs or expertise involved in professional photography. # Product The advertised product is an AI-powered app that creates professional-looking product photos. The app is aimed at e-commerce businesses or clothing sellers who wish to create high-quality photos for the products they are selling. The ad shows features like background removal, adding ghost mannequins, and placing products in different settings with animation styles to enhance the visual appeal. The key USP is the ability to achieve a professional look with ease without needing a physical ghost mannequin or professional studio. The app addresses purchase barriers such as the high cost, time, and skill requirements traditionally associated with professional product photography. # Visual style The ad is a hybrid of professional studio shots and UGC, with a polished commercial aesthetic. It utilizes quick cuts and smooth transitions to keep a fast pace. The sped-up editing and screen recordings of app usage contribute to a modern, tech-focused visual style. The audio-visual sync is timed to align app actions with music beats. # Hooks Spoken: 00:00–00:02 [SINGING] Chequéate la mía, como es que sueno. Visual: 00:00–00:02 A person with light skin and curly brown hair wearing a gray long-sleeved shirt stands in a bright studio setting. He is positioned behind a professional camera pointed towards a white mannequin that has a black top on. Large lighting equipment is above the mannequin. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty of obtaining professional product photos due to the high cost, time, and skill requirements traditionally associated with professional photography. The ad immediately addresses this with 'old versus new' creative that shows a studio being crossed out. # Value propositions - Create professional-looking product photos with AI - Achieve a professional look without needing a physical ghost mannequin or professional studio # Benefits - High-quality product photos - Professional look - Easy to use - AI-powered # Features - Background removal - Adding ghost mannequins - Placing products in different settings - Animation styles # Call to action Install now # Point of view - Brand 100% – The entire ad uses a brand-centric POV to directly demo the app features. # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showing a professional studio shoot, with a dress on a mannequin in front of photography equipment. - 00:02–00:02 00:02–00:02 A red X appears over the studio setup, signaling an outdated way of getting product photos. - 00:02–00:06 00:02–00:06 The ad transitions to showcasing different dresses on a plain white background. - 00:06–00:13 00:06–00:13 The ad displays a woman's hands using the "Room" app on her phone. She uploads a photo of a blue shirt, and the app removes the background. - 00:13–00:14 00:13–00:14 The ad shows a different dress after being edited in the app. - 00:14–00:17 00:14–00:17 The "Room" app logo is revealed, emphasizing the brand.

# Ad summary This ad promotes an AI app that allows users to easily create product photos on models by using flat lay photos. It removes the need for photoshoots. # Brand positioning This app aims to streamline the product photography process for businesses and individuals by leveraging AI. It positions itself as a tool that eliminates the need for traditional photoshoots, offering a cost-effective and time-saving alternative. By providing realistic model shots from simple flat lays, the brand enables businesses to present a professional and polished image. The brand aligns with the values of efficiency, affordability, and accessibility, challenging the norms of expensive and time-consuming photoshoots. Its positioning is both functional (performance, simplicity) and emotional (empowerment through professional visuals). # Product The product is an AI-powered app designed to generate professional-looking product photos with models. The app takes flat lay images of clothing or other products and renders them onto realistic virtual models in various poses and backgrounds. This allows users to customize the pose, background, and overall vibe of the product photos. The app caters to businesses and individuals looking to create high-quality visuals for their stores without the expense and time of traditional photoshoots. The USPs are its ease of use, cost-effectiveness, and ability to produce professional results, addressing the barriers of high costs and time constraints associated with traditional photoshoots. The app allows for customization of the pose, background, and vibe, resulting in a professional store look. # Visual style The ad's visual style blends UGC elements with polished product photography. The editing rhythm is fast-paced, using quick cuts to maintain viewer interest. The production quality is a hybrid of UGC and commercial, aiming for a balance between authenticity and professionalism. The pacing is quick, keeping the viewer engaged with the content. # Hooks Spoken: 00:01–00:03 This is how I went from broke to making 6 figures every month. Text overlay: 00:01–00:03 This is how I went from broke to making 6 figures every month Visual: 00:01–00:03 A woman stands next to a bed in a white bedroom. On the bed is a stack of light purple packaged products. In the background is a white wall and a night stand with various personal items. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the expense and time investment associated with traditional photoshoots: "Instead of wasting time and money on photoshoots..." # Value propositions - Create product photos with AI # Benefits - Customize everything: pose, background, vibe # Features - AI app # Call to action None used. # Social proof - "This is how I went from broke to making 6 figures every month." - "And your store looks 10 times more professional." # Point of view - Customer 100% – The entire ad is from the customer's POV, communicated by a casual tone and sharing their experience using the app. # Storyline - 00:00–00:00 The ad opens with a bubbly woman taking a selfie video. - 00:01–00:03 00:01–00:03 The video transitions to a woman standing next to a bed covered in numerous packages of a product. She states that this is how she went from broke to making six figures every month. The message is conveyed to entice viewers with the prospect of financial success by selling a product online. - 00:04–00:07 00:04–00:07 A hand appears holding a phone in front of a jewelry photography set up. The narrator states that instead of wasting time and money on photoshoots, they use this AI app. The message here conveys the problem that photoshoots are a waste of time and money. - 00:08–00:12 00:08–00:12 The narrator states that they just take quick flat lay pics of their clothes, and the app puts them on super realistic models. The video shows a hand scrolling through images in the app. - 00:13–00:15 00:13–00:15 The narrator states that you can customize everything. This is followed by the app's UI, which shows an option to customize the pose, background, and vibe. - 00:15–00:21 00:15–00:21 The video displays product photos with models and the flat lay image that was uploaded.

# Ad summary This ad for the app Photoroom is promoting how easy it is to use the app to turn any picture into a video. The ad goes over how to use the application while showing the audience different ways they can use it. The ad tells you that if you use this app, your photo will go viral when you post it on Instagram and TikTok. # Brand positioning The Photoroom app is presented as a tool for easily creating engaging video content from static photos, primarily for social media. It's positioned as user-friendly, with AI-driven features that remove backgrounds and automatically generate multiple background options. The brand aligns with a modern, tech-savvy lifestyle, offering a functional solution for enhancing product presentation and online visibility, particularly for users seeking to create content that can "go viral" on platforms like Instagram and TikTok. # Product Photoroom is a mobile application designed to transform static photos into engaging videos. It uses AI to automatically remove photo backgrounds and provides multiple background options for users to choose from. Users can select a background, add animation, and quickly create shareable content for platforms like Instagram and TikTok. The app targets individuals looking to enhance their product photos, social media presence, and online visibility. Photoroom addresses the barrier of content creation by simplifying the process and enabling users to produce eye-catching videos with minimal effort, promising that doing so will make their photo "go viral". # Visual style The ad has a clean and modern aesthetic, blending UGC-style footage with polished graphic overlays. It features quick cuts and transitions, with product actions timed to the upbeat music. The editing rhythm is fast-paced to keep the viewer engaged. The production quality has a hybrid feel, combining authentic, user-generated content with studio-quality graphics to create a professional yet relatable vibe. # Hooks Spoken: 00:00–00:01 [Speaking Korean] Text overlay: 00:00–00:05 Turn a photo into a video! Visual: 00:00–00:01 The foreground is a cup of Samyang carbonara flavor spicy ramen with steam coming off of it. In the background is a blurred shelf with more food products on it. The hand holding the ramen is a fair skin tone. The camera is stationary with no movement. # Funnel stage Top of funnel (Awareness) # Pain points The central problem is the difficulty in creating engaging content from static photos, particularly for social media. The ad visually contrasts a less visually appealing photo (perfume with a cluttered background) with the app's enhanced output, highlighting the frustration of photos not looking professional enough for online sharing. # Value propositions - Automatic background removal saves time and effort. - Multiple backgrounds to create eye-catching videos. # Benefits - Easy to make pictures into videos - Eye catching videos # Features - AI that removes backgrounds - Multiple background options - Animation options # Call to action Install now # Social proof - None used. # Point of view - Customer 100% – The POV is communicated by a customer demonstrating the application on a mobile device. # Storyline - 00:00–00:05 The ad opens with a steaming bowl of noodles and a shower gel to catch the viewers attention. - 00:05–00:05 00:05–00:05 The app is introduced by someone selecting it from the home screen. - 00:06–00:08 00:06–00:08 The user then uploads an image of a bio egg product. - 00:08–00:12 00:08–00:12 The user then chooses the AI background to add to the picture. - 00:12–00:15 00:12–00:15 The user is then shown how to use the application to make the picture of the bio egg carton into a video. - 00:15–00:18 00:15–00:18 A still image is shown with a red X through it to indicate you do not want to take a picture like this. - 00:18–00:22 00:18–00:22 The ad concludes by showing the application, its logo, and the download options.

# Ad summary This ad for the PhotoRoom app explains how to create product photography for Shopify stores. The ad demonstrates how to take a photo of clothing items in a real-world setting and then transform them into clean e-commerce images for use on a Shopify storefront. # Brand positioning PhotoRoom is presented as a mobile AI-powered photo editing app for e-commerce businesses, particularly Shopify store owners. The ad suggests that PhotoRoom helps small businesses create high-quality product photos, as it enables them to transform poor-quality photos taken in real-world settings into professional-grade images. PhotoRoom aims to occupy a space in the consumer's mind as an easy-to-use mobile application, which will allow them to create images that compete with high-end photography. # Product PhotoRoom is an AI-powered mobile app designed to create e-commerce product photography. It is for Shopify store owners, and other small businesses who need professional quality product photos but may not have the budget for professional photography. With PhotoRoom, users can take a photo of their product, and the AI automatically removes the background, improves lighting, and offers options to place the product on a virtual model or create a flat lay. The app is presented as easy to use and quick, turning everyday snapshots into professional-looking product photos in seconds. The app helps users avoid the hassle and expense of professional product photography. # Visual style The ad has a UGC feel, with a selfie-style intro and screen recordings of a mobile app. The editing is fast-paced, with quick cuts between shots. The production quality is a hybrid of amateur and polished, reflecting both the everyday user and the professional outcome of the app. The pacing is quick, with cuts synchronized to the music beats. # Hooks Spoken: 00:00–00:02 Most Shopify owners don't know they can create all their clothing photos with one app. Text overlay: 00:00–00:29 Most Shopify owners don't know they can create all their clothing photos with ONE app✨ Visual: 00:00–00:09 The shot is selfie-style, taken in front of a woman’s closet with clothes visible in the background. The woman is fair-skinned, approximately 25-35 years old, with long blonde hair and casual makeup. She is wearing a white jacket and smiling. Overlayed on the shot are four picture-in-picture thumbnails. The top left thumbnail shows a pair of denim shorts on a tan couch, along with a pair of sandals and a tan rug in the background. The shot is low-quality, with poor lighting. The top right thumbnail shows a professionally shot product photo of the same denim shorts on a white background. The bottom right thumbnail shows a dark-skinned woman wearing the shorts, sitting on a couch in front of a window with natural lighting and plants in the background. The bottom left thumbnail shows a similar pair of denim shorts on a tan couch. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty and expense of creating professional-quality product photos for e-commerce stores, as signaled by the low-quality image of clothing on a couch. # Value propositions - Create professional-quality product photos without the need for expensive equipment or professional photographers - Transform everyday snapshots into professional-looking product photos in seconds. - Create all their clothing photos with one app # Benefits - Create professional-quality product photos - Easy to use - Saves time and money - Turns everyday snapshots into professional-looking product photos # Features - AI-powered photo editing - Background removal - Flat lay creation - Virtual model placement # Call to action Install now # Point of view - Customer 90% – The ad is primarily told from the perspective of a user showing how the app works and the results they can achieve. - Brand 10% – The brand presents its logo and call to action. # Storyline - 00:00–00:09 00:00–00:09 The ad begins with a woman speaking directly to the camera, standing in front of her closet. A picture-in-picture effect shows four different versions of an identical pair of denim shorts: a low-quality shot on a couch, a high-quality product shot on a white background, the shorts being worn by a model, and a second pair of shorts on a couch. - 00:09–00:11 00:09–00:11 The woman smiles and waves to transition to the next scene. - 00:11–00:14 00:11–00:14 The ad shows the process of taking a photo of clothing, using a phone camera in a real-world setting. - 00:14–00:21 00:14–00:21 The ad shows the PhotoRoom app interface. It demonstrates using the app to remove the background from the photo, create flat lays, and place the product on a virtual model. - 00:21–00:26 00:21–00:26 The ad cuts to images of the same clothing items, transformed into professional-quality e-commerce photos. - 00:26–00:29 00:26–00:29 The ad shows the PhotoRoom logo and prompts viewers to install the app from the Apple App Store or Google Play.

# Ad summary This ad promotes the PhotoRoom app, which helps users create stunning product listing photos in seconds. The ad shows how the app can put a product on a model, create studio-quality shots, and showcase it in real-life settings. # Brand positioning PhotoRoom is presented as a tool that empowers e-commerce sellers and small business owners to create professional-quality product photos quickly and easily. The brand positions itself as a solution to the challenges of product photography, offering features like background removal, model integration, and studio-quality enhancements. The brand aligns with values of efficiency, creativity, and professional presentation, aiming to occupy the space of a user-friendly, all-in-one photo editing solution for online sellers. The brand pushes against the norm of expensive and time-consuming professional photography, offering a functional and accessible alternative. # Product PhotoRoom is a mobile app designed to create professional product listing photos in seconds. The app allows users to upload an image of their product and automatically generates a variety of listing photos, including studio shots, virtual models, AI backgrounds, and flat lays. It is for anyone selling products online who needs high-quality images without the expense or hassle of professional photography. The app's USPs include its speed, ease of use, and the variety of photo options it provides. The ad shows use cases for clothing and shoes, demonstrating the app's versatility. The app addresses the purchase barrier of needing professional-quality photos to sell products online, offering an affordable and accessible solution. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and a handheld camera. The editing is quick and snappy, with cuts timed to the voiceover. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of accessibility and ease of use. The pacing is fast, with frequent cuts to keep the viewer engaged. # Hooks Spoken: You have to see this. / This app helps you create stunning product listing photos in seconds. Visual: 00:00–00:01: A young woman with curly hair, wearing a neon yellow t-shirt and black pants, sits cross-legged on a wooden floor in a brightly lit room. She smiles and waves at the camera while holding her phone. Behind her, there's a Christmas tree, a desk with a person working on a laptop, and a stuffed animal. A colorful faux fur coat lies on the floor next to her. / 00:01–00:02: The camera pans down to show the colorful faux fur coat lying on the wooden floor. The coat has a black lining and a vibrant pattern of blue, green, and purple. / 00:02–00:03: A hand with pink glittery nails holds up a smartphone, displaying the PhotoRoom app interface. The screen shows a grid of images of the colorful coat. / 00:03–00:04: Close-up of the smartphone screen showing a "Change image" screen within the PhotoRoom app. An image of a model wearing the colorful coat is displayed. / 00:04–00:05: The smartphone screen displays a "Listing bundle" screen with various images of the coat, including studio shots and virtual models. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing professional-quality photos to sell products online. This is signaled by the line, "This app helps you create stunning product listing photos in seconds." # Value propositions - Create professional-quality product photos quickly and easily - Affordable and accessible solution for needing professional-quality photos to sell products online # Benefits - Create stunning product listing photos in seconds # Features - Creates stunning product listing photos - Puts your product on a model - Creates studio quality shots - Showcases it in real life settings # Call to action Try it now. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating the app's features and benefits. # Storyline - 00:00–00:01 A woman sits on the floor in front of a Christmas tree, holding her phone and waving at the camera. She is introducing the app. - 00:01–00:02 The camera pans down to a colorful jacket lying on the floor. This sets up the product that will be used in the demonstration. - 00:02–00:03 The woman holds up her phone, showing the PhotoRoom app interface. This introduces the app as the solution. - 00:03–00:07 The woman demonstrates how the app can create stunning product listing photos in seconds by uploading an image. - 00:07–00:15 The app puts the product on a model, creates studio-quality shots, and showcases it in real-life settings. This shows the versatility and professional results of the app. - 00:15–00:16 The ad ends with a call to action to try the app now. - 00:16–00:17 The PhotoRoom logo is displayed with the tagline "300+ million downloads" and options to download the app from the App Store, Google Play, or use the Web App.

# Ad summary This ad promotes an app that turns photos into videos. The ad features a person speaking in Japanese, showing how to take a photo of a mug, remove the background, and then add a new background to create an animated video. # Brand positioning This ad promotes a mobile application that uses AI to transform still photos into animated videos. The brand positions itself as a tool for easily creating visually appealing content by removing backgrounds and adding new ones. The brand aims to occupy a space in the consumer's mind as a simple and effective solution for enhancing photos and creating engaging videos, aligning with a lifestyle of easy content creation and visual storytelling. The brand pushes against the norm of static images by offering a dynamic alternative, focusing on functional benefits like ease of use and AI-powered background removal. # Product The advertised product is a mobile application that uses AI to transform photos into videos. The app is designed for anyone looking to enhance their photos and create engaging video content easily. The app features AI-powered background removal, which quickly and cleanly isolates the subject of the photo. It also offers a variety of new backgrounds to choose from, allowing users to place their subject in different scenes and settings. The app's USP is its ability to turn static photos into dynamic videos with minimal effort, addressing the purchase barrier of complex video editing software. The ad shows the app being used to create festive holiday-themed videos, suggesting it's perfect for seasonal content creation. # Visual style The ad has a polished commercial aesthetic with a hybrid feel, blending UGC-style shots with professionally lit scenes. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The pacing is consistent, maintaining a moderate tempo throughout the ad. The visual motifs include recurring shots of mugs in festive settings, reinforcing the holiday theme. # Hooks Spoken: 00:00–00:02 Male 1: これマジで見逃がせないって Text overlay: 00:00–00:02 写真を動画に変換しよう Visual: 00:00–00:01 Close-up shot of a white mug with red trim and a gingerbread man design being filled with coffee from an espresso machine. The background is a stainless steel espresso machine. The lighting is bright and the texture is smooth. The camera is stationary and the framing is tight. / 00:01–00:02 The same mug is now on a wooden table on a balcony with snow falling. There is a red and black plaid blanket, white gloves, a candle, and cranberries in the background. The lighting is soft and the texture is rough. The camera is stationary and the framing is medium. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of creating visually appealing video content, highlighting the difficulty and complexity of traditional video editing software. # Value propositions - AI-powered background removal for quick and clean subject isolation - Variety of new backgrounds to place your subject in different scenes - Easy transformation of static photos into dynamic videos # Benefits - Easily transform photos into videos - Create visually appealing content - Enhance photos with minimal effort # Features - AI-powered background removal - Variety of new backgrounds to choose from # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows a screen recording of the app being used, giving the perspective of a user interacting with the product. - Brand 50% – The ad showcases the product in visually appealing settings and highlights its features, representing the official voice of the brand. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a close-up shot of a mug being filled with coffee, followed by a shot of the same mug on a snowy balcony. The message conveyed is that the product is visually appealing and relevant to the holiday season. The perspective is from the brand, showcasing the product in an attractive setting. The tone is inviting and festive. - 00:02–00:05 00:02–00:05 The video shows various mugs being held up, including a gingerbread mug and a guinea pig mug. The message is that the app can be used with a variety of products. The perspective is from the brand, showcasing the versatility of the app. The tone is playful and fun. - 00:05–00:10 00:05–00:10 The video transitions to a screen recording of the app in use. The message is that the app is easy to use and has AI-powered features. The perspective is from the customer, showing the user interface and functionality of the app. The tone is informative and practical. - 00:10–00:16 00:10–00:16 The video shows various mugs in different animated backgrounds. The message is that the app can create visually appealing videos with ease. The perspective is from the brand, showcasing the creative possibilities of the app. The tone is festive and inviting.

# Ad summary This ad is for the Photoroom app. Two men are discussing the app on a podcast, and the ad shows how you can take any photo and turn it into a video using AI. # Brand positioning The Photoroom app is presented as an easy-to-use tool that uses AI to help users make product photos into videos. The brand aims to occupy a space in the consumer's mind that it can help create marketing material quickly and easily. The brand tone seems casual and approachable, aligning with the lifestyle of a content creator, and promoting convenience. The brand pushes against the norm that you must hire a photographer or model to create marketing videos. # Product Photoroom is an app that turns photos into videos. The ad shows that with the app, you can take a photo, and AI will remove the background. It also shows that you can use an AI model with the app and that you can use the AI model to make a 着画 (kigawa). The app then allows you to turn your favorite things into videos and is available in the app store, google play, or as a web app. The ad is implying that this product is worth buying because it allows a user to quickly create product videos. # Visual style The ad has a UGC feel, with the podcast style at the beginning and then transitioning into a polished product demo with slow zooms. The ad has quick cuts, which helps the pacing move fast. The cuts sync to the background music. # Hooks Spoken: Male 1: なんでもっと早く知らなかったんだった Visual: 00:00–00:03: Close-up shot of two Asian men speaking at a table with microphones. They are wearing headphones. The background is black with orange lights. The camera is stationary. # Funnel stage Consideration # Pain points The ad addresses the pain point that creating marketing materials is difficult without proper video and photo experience. The speakers imply that it is difficult to create high-quality product images without using a game-changer like the Photoroom app. "Male 1: 商品画像のゲームチェンジャーだよ、これ。" # Value propositions - You can take a photo and turn it into a video with AI. # Benefits - Turn photos into videos - Turn your favorite things into videos # Features - Take a photo, and AI will remove the background - Use an AI model with the app - Use the AI model to make a 着画 (kigawa) # Call to action Install now # Point of view - Brand 75% – The product is explained and demonstrated by the brand. - Expert 25% – The product is being discussed by two men who appear to be in a podcast setting. # Storyline - 00:00–00:01 Two men are speaking in a podcast setting. One man expresses that he wishes he had known about the product sooner. - 00:01–00:03 The other man asks what is so great about it. - 00:03–00:06 The first man states that the app is a game changer for product images. - 00:06–00:08 The ad moves to show how you can take any photo and turn it into a video with the app. - 00:08–00:11 The ad shows how you can take a photo, and AI will remove the background. - 00:11–00:14 The ad shows that you can use an AI model with the app and that you can use the AI model to make a 着画 (kigawa). - 00:14–00:16 The ad then says to turn your favorite things into videos. - 00:16–00:19 Finally, the ad prompts the viewer to install the app.

# Ad summary This ad promotes an app that uses AI to remove the background of a photo and generate new backgrounds for it. # Brand positioning This ad promotes a mobile app that uses AI to edit photos. The app is presented as a tool that makes it easy to create visually appealing content. The brand aims to occupy a space in the consumer's mind as a simple and effective solution for photo editing. The brand aligns with the values of creativity and convenience, offering a functional solution for users who want to enhance their photos without complex editing skills. # Product The advertised product is a mobile app that uses AI to edit photos. The app is designed for anyone who wants to easily change the background of their photos. The app's key features include the ability to automatically remove the background from a photo and generate a variety of new backgrounds using AI. The app addresses the purchase barrier of complex photo editing by offering a simple, user-friendly interface. The ad highlights the app's ability to transform ordinary photos into visually appealing content with minimal effort. # Visual style The ad has a polished and clean aesthetic, with a mix of close-up shots and medium shots. The editing style is quick cuts, with a consistent pace throughout the ad. The production quality is high, giving it a commercial feel. The visual motifs include Christmas-themed backgrounds and mugs, creating a festive and inviting tone. # Hooks Spoken: 00:00–00:02 Tienes que ver esto. Esta app es una pasada. Text overlay: 00:00–00:05 Convierte cualquier foto en un video. Visual: 00:00–00:01 A close-up shot of a white mug with a red rim and a gingerbread man design on an espresso machine. The background is blurred, focusing on the mug. The lighting is soft, creating a cozy atmosphere. / 00:01–00:02 A medium shot of the same mug on a wooden table with a snowy background. A red plaid blanket, white gloves, a candle, and a bowl of cranberries are also on the table. The lighting is bright, emphasizing the winter scene. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of complex photo editing by offering a simple, user-friendly interface. The frustration is that it can be difficult to change photo backgrounds without advanced skills or software. # Value propositions - AI-powered background removal: Automatically removes the background from your photos. - AI-generated new backgrounds: Generates a variety of new backgrounds for your photos. # Benefits - Easily change photo backgrounds - Create visually appealing content - Transform ordinary photos into videos # Features - AI-powered background removal - AI-generated new backgrounds # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a series of visually appealing photos of mugs in various settings. The intention is to capture the viewer's attention with aesthetically pleasing imagery and introduce the concept of transforming photos into videos. - 00:05–00:10 00:05–00:10 The ad transitions to a screen recording of the app in use, showing how it scans a photo and removes the background. This demonstrates the app's functionality and ease of use, providing a practical demonstration of its capabilities. - 00:10–00:16 00:10–00:16 The ad showcases the app generating multiple new backgrounds for the photo, highlighting the variety of options available to the user. This emphasizes the app's versatility and creative potential, encouraging viewers to explore different visual styles.

# Ad summary This ad promotes PhotoRoom's ghost mannequin tool. The ad features a man explaining how the tool has been a game changer for his product shots. He demonstrates how to take a picture of a jacket and let the app do its magic to create a professional-looking ghost mannequin image. # Brand positioning PhotoRoom is presented as a tool that helps users create professional-looking product photos easily. The brand aims to occupy the space of simplicity and efficiency in the consumer's mind. It aligns with the values of convenience and high-quality results, pushing against the norm of needing professional equipment or expertise for product photography. The brand positioning is functional, focusing on the simplicity and performance of the tool. # Product PhotoRoom's ghost mannequin tool is an app feature that allows users to turn any photo into a professional-looking ghost mannequin image in seconds. The product is for anyone who needs product shots, particularly those who want to create professional-looking images without professional equipment or expertise. The app removes the background and creates a ghost mannequin effect, similar to those seen online. The ad addresses the purchase barrier of needing professional photography skills or equipment by offering a simple, easy-to-use solution. # Visual style The ad has a hybrid aesthetic, combining UGC-style footage with polished product shots. The editing style includes quick cuts and smooth transitions. The pacing is consistent, with a moderate number of cuts per minute. The product actions are timed to the music beats. # Hooks Spoken: 00:00–00:06 The ghost mannequin tool in PhotoRoom has been a game changer for my product shots. Text overlay: 00:00–00:05 You have to see this! Visual: 00:00–00:02 Split screen. Top: A white jacket with blue star designs and USA Olympic patches is laid flat on a gray surface. Bottom: A Black man in his 30s with sunglasses and a gray coat sits in front of a large stone building with people walking around in the background. The camera is stationary and at eye level. / 00:02–00:03 Split screen. Top: A blue denim-like jacket with white circular designs is laid flat on a gray surface. Bottom: The same man is shown. / 00:03–00:05 Split screen. Top: A red, orange, and blue tie-dye jacket with the words "ARTIFICIAL INTELLIGENCE" and a red star is laid flat on a gray surface. Bottom: The same man is shown. / 00:05–00:06 Split screen. Top: A blue and white Duke jacket is shown on a white background. A smaller image of the same jacket is in the top left corner. Bottom: The same man is shown. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and expense of creating professional-looking product photos. "The ghost mannequin tool in PhotoRoom has been a game changer for my product shots." # Value propositions - Create professional-looking product photos in seconds - Easy to use, no professional skills required # Benefits - Professional-looking product photos - Easy to use - Saves time # Features - Ghost mannequin tool - Turns any photo into a ghost mannequin - Removes background # Call to action Try it now. # Social proof - "The ghost mannequin tool in PhotoRoom has been a game changer for my product shots." – Male 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who has found the PhotoRoom tool to be a game changer for his product shots. # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a split screen. The top half shows various jackets on a white background, while the bottom half shows a man sitting outside in front of a building. The man states that the ghost mannequin tool in PhotoRoom has been a game changer for his product shots. This is intended to grab the viewer's attention by highlighting the tool's effectiveness and its impact on product photography. - 00:06–00:12 00:06–00:12 The man states that you can literally turn any photo into a ghost mannequin in seconds, just like the professional ones you see online. This is intended to emphasize the tool's ease of use and the professional quality of the results. - 00:12–00:15 00:12–00:15 A hand holding a phone is shown taking a picture of a jacket. The phone screen shows the PhotoRoom app removing the background. This is intended to demonstrate the simplicity of the process. - 00:15–00:16 00:15–00:16 The man encourages the viewer to try it now. This is a direct call to action, urging the viewer to use the app. - 00:16–00:24 00:16–00:24 The ad shows more examples of jackets that have been edited using the ghost mannequin tool. This is intended to showcase the versatility and quality of the tool. - 00:24–00:26 00:24–00:26 The ad ends with a screen displaying the PhotoRoom logo and a call to action to install the app. This is intended to provide the viewer with the information needed to download and use the app.

# Ad summary The ad features a woman on the street saying that she prefers the PhotoRoom app for AI photo generation. It demonstrates how the app can be used to remove a photo's background and create AI models to apply an image to. # Brand positioning PhotoRoom is presented as an alternative to existing photo editing tools like Photoshop and Canva, specifically with the added benefit of superior AI generation. The ad aims to position PhotoRoom as a user-friendly app that gives users the opportunity to easily turn any photo into a video, as well as create AI models. # Product PhotoRoom is an app that allows users to turn any picture into a video. The app uses AI to remove backgrounds from photos, which allows users to create AI models. The AI models can then apply those images to a variety of backgrounds and generate options for the user to choose from. Once the AI models are complete, users can then turn them into videos. # Visual style The ad has a polished style that switches between a raw interview aesthetic and a demonstration of the app. The ad uses fast cuts to show how each element of the app works. The cuts are timed to match the narration. The quality is high and commercial. # Hooks Spoken: 00:00–00:01 [Interviewer] Photoshop それともキャンバ？ Text overlay: 00:00–00:01 Photoshop 派？ (caption) / 00:00–00:01 Canva 派？ (caption) Visual: 00:00–00:02 A woman stands in a crowded public area being interviewed by someone holding a black microphone. The text, "Photoshop 派？ Canva 派？" [Photoshop faction? Canva faction?] appears at the bottom of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that existing tools for photo editing and AI generation are difficult to use. The woman in the ad states that PhotoRoom has better AI generation than Canva. # Value propositions - PhotoRoom is similar to Canva but has better AI generation. - PhotoRoom allows you to turn any photo into a video. # Benefits - AI 生成の性能が高くて [AI generation performance is high] - 気に入りのものを動画に変換 [Turn your favorite things into videos]. # Features - Use AI to remove backgrounds. - Create AI models. - Turn photos into videos. # Call to action Install now # Social proof - "AI生成の性能が高くて、正直キャンバより好きです。" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of someone using the app. # Storyline - 00:00–00:02 The ad begins with a man interviewing a woman in a crowded area, asking her whether she prefers Photoshop or Canva. - 00:02–00:08 The woman responds that she uses PhotoRoom, saying that it is similar to Canva but has better AI generation. - 00:09–00:11 The ad cuts to a hand using the PhotoRoom app. The narrator promotes turning any photo into a video using the app. - 00:11–00:14 The ad shows a hand taking a photo of a jacket and using PhotoRoom to remove the background from the jacket photo. - 00:14–00:18 The ad shows AI models being created using the PhotoRoom app, showing the jacket on different models and in different backgrounds. The narrator says that users can then pick their favorites to turn into videos. - 00:19–00:22 The ad ends on a screen encouraging viewers to install the PhotoRoom app.

# Ad summary This ad promotes an app that transforms photos into videos. It shows how the app removes the background of a photo and then adds a new background. # Brand positioning The brand is presented as a tool for easy and creative photo editing. It aims to occupy the space of accessible AI-powered creativity, aligning with values of simplicity and fun. The brand pushes against the complexity of traditional photo editing software by offering a user-friendly experience. The brand positioning is functional, focusing on simplicity and ease of use. # Product The product is a mobile app that transforms photos into videos using AI. It is for anyone who wants to easily create visually appealing content. The app removes the background of a photo and offers a selection of new backgrounds to choose from. The USP is its AI-powered background removal and easy-to-use interface. The ad shows the app being used to create festive, holiday-themed videos. The ad addresses the purchase barrier of complex photo editing software by offering a simple, user-friendly alternative. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and smooth transitions. The production quality is high, creating a festive and inviting tone. The pacing is consistent, with a moderate number of cuts per minute. The cuts and product actions are timed to the music beats. # Hooks Spoken: Male: Faut absolument que tu vois ça. Text overlay: Transformez n'importe quelle photo en vidéo. Visual: 00:00–00:01: Close-up shot of a white mug with red trim and a gingerbread man design sitting on the drip tray of an espresso machine. The background is the stainless steel of the machine. The lighting is bright and even. / 00:01–00:02: A white mug with red trim and a gingerbread man design sits on a snow-covered wooden table. In the background, there is a snowy scene outside a window, with a red plaid blanket, white gloves, a candle, and a bowl of cranberries on the table. The lighting is soft and warm. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that creating visually appealing content can be difficult and time-consuming: "Cette appli transforme n'importe quelle photo en vidéo." # Value propositions - Easily create visually appealing content with AI-powered background removal and a selection of new backgrounds. # Benefits - Transforms photos into videos - Easy to use # Features - AI-powered background removal - Selection of new backgrounds # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:01 A mug is shown on an espresso machine. - 00:01–00:05 00:01–00:05: Various mugs are shown in different festive settings, such as on a table in front of a snowy window and in front of a Christmas tree. The message is that the app can be used to create visually appealing content. - 00:05–00:07 00:05–00:07: A hand holds a phone, demonstrating how to take a photo of a mug within the app. The message is that the app is easy to use. - 00:07–00:10 00:07–00:10: The app is shown scanning the photo and removing the background. The message is that the app uses AI to simplify the editing process. - 00:10–00:14 00:10–00:14: The app displays a selection of new backgrounds. The message is that the app offers a variety of creative options. - 00:14–00:16 00:14–00:16: A hand holds a mug in front of a Christmas tree. The message is that the app can be used to create festive, holiday-themed videos.

# Ad summary This ad promotes the Photoroom app, which allows users to take a photo of clothing and turn it into a professional-looking ghost mannequin image for online sales. # Brand positioning Photoroom is presented as a tool that empowers individuals to create professional-quality product visuals for online sales. The brand positions itself as a solution for those who want to enhance their product presentation without the need for complex equipment or expertise. The brand aligns with values of simplicity, efficiency, and professional aesthetics, catering to entrepreneurs, small business owners, and individuals selling online. Photoroom pushes against the norms of traditional product photography, offering a streamlined, user-friendly alternative. The brand positioning is functional, focusing on the performance and simplicity of the app. # Product Photoroom is a mobile app that transforms regular photos of clothing into professional-looking ghost mannequin images. The app is designed for anyone selling clothes online who wants to improve their product presentation. The app removes the background from the photo and creates a floating effect, similar to professional e-commerce visuals. The USP is its ability to create high-quality images quickly and easily, without the need for specialized equipment or skills. The ad shows the app being used to photograph various types of clothing, including jackets. The app addresses the barrier of needing professional photography skills or equipment to create appealing product images. The ad emphasizes that the app makes it easy to create professional-looking images for online sales. # Visual style The ad has a UGC feel, with a casual and straightforward presentation. The editing style is simple, with static shots and minimal transitions. The production quality is decent, with clear visuals and even lighting. The pacing is moderate, with cuts timed to the voiceover. The overall aesthetic is clean and functional, emphasizing the ease of use of the app. # Hooks Spoken: 00:00–00:05 Transforme n'importe quelle photo en ghost mannequin. Comme les visuels pro que tu vois en ligne. Text overlay: 00:00–00:05 🤯🔥 (Emojis next to the time on the phone) Visual: 00:00–00:02 A hand with dark nail polish holds a smartphone, displaying a photo gallery of various jackets on a white background. The background is a blurred view of a room with a white door and a glimpse of a zebra-print object. The camera is stationary, focusing on the phone screen. The lighting is bright and even. The phone screen shows a carousel of product images. / 00:02–00:03 The phone screen displays a red puffer jacket on a white background. The background remains the same. The camera is stationary, focusing on the phone screen. The lighting is bright and even. The phone screen shows a carousel of product images. / 00:03–00:05 The phone screen displays a blue Adidas jacket with white stripes on a white background. The background remains the same. The camera is stationary, focusing on the phone screen. The lighting is bright and even. The phone screen shows a carousel of product images. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing professional photography skills or equipment to create appealing product images for online sales. It implies that creating high-quality product visuals can be difficult and time-consuming without the right tools. # Value propositions - Transform any photo into a ghost mannequin image, like the professional visuals you see online. - Get professional results quickly and easily, ready for Instagram, without any headaches. # Benefits - Easy to use - Quick results - No need for specialized equipment or skills - Ready for Insta - Sans prise de tête (no headaches) # Features - Transforms photos into ghost mannequin images - Removes background from photos - Creates professional-looking visuals # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user demonstrating the app's functionality. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a hand holding a phone, scrolling through photos of various jackets. The message is to show examples of the types of images the app can create. The perspective is from someone browsing clothing options, and the tone is casual and inviting. - 00:05–00:09 00:05–00:09 The hand taps the screen to open the Photoroom app and take a photo of a jacket. The message is to demonstrate the ease of use of the app. The perspective is from someone using the app, and the tone is instructional and straightforward. - 00:09–00:14 00:09–00:14 The app processes the photo and transforms it into a ghost mannequin image. The message is to showcase the app's ability to quickly create professional-looking images. The perspective is from someone observing the app's functionality, and the tone is impressive and satisfying.

# Ad summary This ad promotes PhotoRoom, an app that allows users to create images with AI. The ad begins with a person in a messy room, then transitions to show how the app can be used to create professional-looking photos of clothing on models. # Brand positioning PhotoRoom is presented as an AI-powered tool that empowers individuals and businesses to create professional-quality product photos without the need for expensive equipment or professional photographers. The brand positions itself as a solution for turning everyday photos into polished marketing assets, emphasizing ease of use and accessibility. PhotoRoom aims to occupy the space of democratizing product photography, making it simple and affordable for anyone to showcase their products effectively. The brand aligns with values of efficiency, creativity, and empowerment, pushing against the traditional norms of costly and complex photography setups. The brand positioning is both functional (providing tools for image editing) and emotional (enabling users to present their products in the best possible light, boosting confidence and sales). # Product PhotoRoom is an AI-powered mobile app designed to transform ordinary photos into professional-looking marketing images. The app allows users to remove backgrounds, add virtual models, and enhance product presentation. It is for anyone looking to improve their product photography, from small business owners to individual sellers. Key features include AI background removal, virtual model integration, and various editing tools to beautify images. The app's USP is its ability to create high-quality product photos quickly and easily, addressing the barrier of expensive and complex photography setups. Use occasions include creating images for online stores, social media marketing, and product listings. The ad addresses the purchase barrier of needing professional photography skills or equipment by offering an accessible and user-friendly alternative. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished product shots. The editing style includes quick cuts to showcase different clothing items and app features. The production quality varies, with some shots having a raw, unfiltered feel and others appearing professionally lit and styled. The pacing is fast, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Text overlay: 00:00–00:02 Cuando tu 'pequeño pasatiempo' empieza a pagar tus cuentas Visual: 00:00–00:02 The shot is a medium, static shot of a messy bedroom. Clothes are strewn across the bed, and a person walks into the frame from the background. The room is lit by an overhead light, and the camera is positioned at eye level. The person is wearing a gray hoodie and looking at their phone. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty and expense of creating professional-looking product photos. This is signaled by the opening shot of a messy bedroom, implying a lack of resources or expertise to present products effectively. "Cuando tu 'pequeño pasatiempo' empieza a pagar tus cuentas" # Value propositions - AI-powered: Leverages artificial intelligence to enhance image quality and streamline the editing process. - Easy to use: Offers a user-friendly interface and intuitive tools, making it accessible to users of all skill levels. - Affordable: Provides a cost-effective alternative to professional photography services. # Benefits - Create professional-quality product photos - Improve product presentation - Transform ordinary photos into marketing images # Features - AI background removal - Virtual model integration - Editing tools to beautify images # Call to action Install now # Point of view - Customer 40% – The ad shows a person using the app on their phone, demonstrating the user experience. - Brand 60% – The ad showcases the app's features and benefits, presenting the brand's official message. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a shot of a messy bedroom, clothes strewn across the bed. A person walks into the frame, looking at their phone. This sets the stage by showing a disorganized, unprofessional setting, implying the need for a solution to improve product presentation. The perspective is from an observer, capturing the chaotic scene. - 00:02–00:08 00:02–00:08 Quick cuts showcase various clothing items (sweaters, jackets, hoodies) being modeled by people in professional studio settings. Each shot includes a smaller image of the original clothing item, highlighting the transformation achieved. This demonstrates the app's ability to create polished, appealing product photos. The perspective shifts to a brand showcase, presenting the potential results of using the app. The tone is aspirational, showing the improved presentation. - 00:08–00:16 00:08–00:16 The video transitions to a screen recording of someone using the PhotoRoom app on their phone. The user uploads a photo of a blue cardigan, removes the background, and then selects a virtual model to wear the cardigan. The app then generates several images of the model wearing the cardigan in different settings. This provides a step-by-step demonstration of how the app works and its ease of use. The perspective is from a user's point of view, showing the app interface and the process of creating a professional image. The tone is informative and practical. - 00:16–00:19 00:16–00:19 The video shows more examples of clothing items being modeled by people in professional studio settings. Each shot includes a smaller image of the original clothing item, highlighting the transformation achieved. This reinforces the app's ability to create polished, appealing product photos. The perspective shifts to a brand showcase, presenting the potential results of using the app. The tone is aspirational, showing the improved presentation. - 00:19–00:21 00:19–00:21 The video ends with a screen displaying the PhotoRoom logo and a call to action to install the app. This prompts the viewer to take the next step and try the app themselves. The perspective is from the brand, directly addressing the viewer with a clear call to action. The tone is direct and encouraging.

# Ad summary This ad promotes an app that turns photos into videos. The ad shows a person taking a photo of a ghost-shaped mug and then using the app to remove the background and add a new one. # Brand positioning This ad promotes an app that uses AI to transform photos into videos. The app is presented as a tool that simplifies content creation by automatically removing backgrounds and generating new ones. The brand positions itself as innovative and user-friendly, making video creation accessible to anyone with a smartphone. # Product The advertised product is an AI-powered app that converts photos into videos. The app allows users to take a photo, automatically remove the background, and then generate a variety of new backgrounds to choose from. The app is designed for anyone who wants to easily create engaging video content from static images. The key features highlighted are its AI-driven background removal and the ability to generate multiple new background options. The ad emphasizes the ease and speed of use, suggesting that the app eliminates the complexity of traditional video editing. # Visual style The ad has a mixed aesthetic, combining a casual, UGC-style shot of the mug on a couch with a more polished, stylized scene featuring Halloween decorations. The editing includes quick cuts to showcase the app interface and its features. The production quality is a hybrid, blending smartphone footage with staged, well-lit shots. The pacing is moderate, with cuts timed to coincide with the voiceover. # Hooks Spoken: 00:00–00:03: Tienes que ver esto. Esta app convierte cualquier foto en un video. Text overlay: Removing background... (App UI) Visual: 00:00–00:02: A white, ghost-shaped mug with a small pumpkin attached is centered on a gray fabric couch. The mug has a simple, cartoonish face. The lighting is soft and diffused. / 00:02–00:03: The mug is now on a white tray in a dimly lit room. The tray also holds a plate with a pastry, small decorative pumpkins, and lit candles. Bats hang from the ceiling. A hand reaches in to adjust the mug. The scene is staged to evoke a cozy, Halloween-themed setting. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that creating engaging video content can be difficult and time-consuming. The app addresses this by offering a quick and easy way to transform static photos into dynamic videos, eliminating the need for complex editing skills or software. # Value propositions - Turn any photo into a video with AI. - Remove backgrounds instantly. - Generate multiple new backgrounds to choose from. # Benefits - Easy video creation - Simplified content creation - Quick background removal # Features - AI-powered background removal - Automatic video creation from photos - Multiple AI-generated background options # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the app's features and ease of use. # Storyline - 00:00–00:02 The ad opens with a shot of a ghost-shaped mug on a gray couch. - 00:02–00:03 The scene transitions to a stylized shot of the same mug on a breakfast tray with Halloween-themed decorations. - 00:03–00:05 The perspective shifts to a hand holding a smartphone, taking a photo of the mug on the couch. - 00:05–00:06 The screen shows the app interface, demonstrating the background removal process with animated sparkles. - 00:06–00:08 The user selects a photo from their phone's gallery within the app. - 00:08–00:09 The app interface displays the background removal option. - 00:09–00:13 The app generates multiple new background options for the photo. - 00:13–00:16 The ad returns to the stylized shot of the mug on the breakfast tray.

# Ad summary This ad for the app Photoroom features a sped-up screen recording of someone using the app to change the color of a photo of Shakira with her sons. The ad highlights the app's ability to change the color of any object in a photo. # Brand positioning Photoroom is presented as a user-friendly mobile app that empowers anyone to easily edit photos. The brand is positioned as a tool for creative expression and visual enhancement, offering features that allow users to modify and personalize their images. The brand aligns with a lifestyle of digital creativity and self-expression, catering to users who want to enhance their photos with professional-looking edits without needing advanced skills or software. Photoroom pushes against the norms of complex photo editing software by offering a simple, accessible solution for everyday users. # Product Photoroom is a mobile app designed for easy photo editing. The ad focuses on the app's ability to change the color of any object in a photo. The app is for anyone who wants to edit photos on their phone. The ad highlights the app's ability to change the color of any object in a photo. The ad shows the user selecting a color from a color picker and applying it to the photo. The ad addresses the purchase barrier of complex photo editing software by offering a simple, accessible solution for everyday users. The ad is telling the viewer that this product is worth trying because it is easy to use and allows them to change the color of any object in a photo. # Visual style The ad has a polished aesthetic with a clean and modern design. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high, with clear and crisp visuals. The pacing is fast, with cuts happening frequently. The cuts are timed to the music beats. # Hooks Spoken: 00:00–00:05 Female: [Singing in Spanish] Text overlay: 00:00–00:05 You have to see this Visual: 00:00–00:01 A photo of Shakira with her two sons at a movie premiere. They are standing on a red carpet in front of a backdrop that says "WORLD PREMIERE". Shakira is wearing a long dress with a slit up the side, and her sons are wearing suits. The photo is in purple. The camera is stationary and at eye level. / 00:01–00:02 The same photo of Shakira with her two sons, but now the photo is in green. / 00:02–00:03 The same photo of Shakira with her two sons, but now the photo is in yellow. / 00:03–00:04 The same photo of Shakira with her two sons, but now the photo is split in half. The left side of the photo is in red, and the right side is in yellow. / 00:04–00:05 The same photo of Shakira with her two sons, but now the photo is in blue. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex photo editing software by offering a simple, accessible solution for everyday users. # Value propositions - The app is easy to use and allows you to change the color of any object in a photo. # Benefits - Easy photo editing - Professional-looking edits # Features - Change the color of any object in a photo # Call to action Install now # Point of view - Brand 100% – The entire ad is a screen recording of someone using the app, which is presented from the brand's perspective. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a photo of Shakira and her two sons at a movie premiere. The photo is shown in a variety of colors, with each color lasting for a brief moment. This is intended to grab the viewer's attention and show the app's ability to change colors. - 00:05–00:14 00:05–00:14 The ad transitions to a screen recording of someone using the Photoroom app. The user selects a photo of Shakira and her sons and then uses the app's color picker to change the color of their outfits. This is intended to show the viewer how easy it is to use the app. - 00:14–00:21 00:14–00:21 The ad returns to the photo of Shakira and her sons, now with the colors changing more smoothly. This is intended to show the viewer the final result of using the app. - 00:21–00:25 00:21–00:25 The ad ends with a screen showing the Photoroom logo and a call to action to install the app. This is intended to encourage the viewer to download the app.

# Ad summary This ad demonstrates how to use the Photoroom app to change the color of any product in a photo. The ad shows a woman using the app to change the color of a Coca-Cola can, a stuffed animal, and a Stanley cup. # Brand positioning The Photoroom app is presented as a user-friendly tool that empowers anyone to create professional-looking product photos. The brand aims to occupy the space of accessible and versatile photo editing, particularly for e-commerce and social media. The brand aligns with the values of creativity, convenience, and visual appeal. It pushes against the norms of complex and expensive photo editing software, offering a simple and affordable alternative. The brand positioning is both functional (providing editing tools) and emotional (enabling users to express their creativity and enhance their brand image). # Product The Photoroom app is a mobile photo editing tool that allows users to change the color of any product in a photo. The app is designed for anyone who wants to create visually appealing product photos for e-commerce, social media, or personal use. The app features a simple and intuitive interface, making it easy to select and change the color of any object in a photo. The app offers a wide range of color options and allows users to save and share their edited photos. The ad highlights the app's ability to transform product photos quickly and easily, addressing the purchase barrier of complex and time-consuming photo editing processes. # Visual style The ad has a casual, UGC-style aesthetic with bright lighting and a focus on product demonstration. The editing style features quick cuts and smooth transitions to showcase the app's features. The production quality is polished, with clear visuals and a clean interface. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02 Change the color of any product Text overlay: 00:00–00:02 Change the color of any product Visual: 00:00–00:02 A woman with curly brown hair, wearing a gray sweater and sweatpants, kneels on a wooden floor. She points at a red Coca-Cola can placed on the floor. Yellow tape markers are visible on the floor. The camera is positioned at eye level and remains stationary. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the need to change the color of a product in a photo, which can be a time-consuming and complex process with traditional photo editing software. The ad visually demonstrates this frustration by showing a woman pointing at a red Coca-Cola can, implying the desire to change its color. # Value propositions - The Photoroom app allows you to change the color of any product, making it easy to create visually appealing product photos. # Benefits - Create visually appealing product photos - Transform product photos quickly and easily # Features - Change the color of any product # Call to action Install now # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using the app to edit product photos. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman kneeling on a wooden floor, pointing at a red Coca-Cola can. This moment introduces the problem of needing to change the color of a product in a photo. - 00:02–00:03 00:02–00:03 The woman holds up her phone, displaying a photo of the Coca-Cola can with its color changed to blue. This moment introduces the Photoroom app as the solution. - 00:03–00:17 00:03–00:17 The ad shows a series of product photos being edited with the Photoroom app, including a Coca-Cola can, a stuffed animal, and a Stanley cup. This moment demonstrates the app's versatility and ease of use. - 00:17–00:19 00:17–00:19 The ad displays the Photoroom logo and a call to action to install the app. This moment encourages viewers to download and try the app for themselves.

# Ad summary This ad promotes the PhotoRoom app, positioning it as a superior alternative to Photoshop for mobile photo editing. It features a street interview format where people are asked to choose between Photoshop and Canva, with the interviewee recommending PhotoRoom. The ad then transitions to a screen recording demonstrating the app's AI-powered color change feature, showcasing its ease of use and professional results. # Brand positioning PhotoRoom is presented as a user-friendly, AI-powered alternative to traditional photo editing software like Photoshop. The brand aims to occupy the space of accessible, high-quality mobile photo editing, positioning itself as a superior option for users who want professional results without the complexity of desktop software. The brand aligns with a lifestyle of convenience and efficiency, promoting the idea that anyone can achieve professional-looking edits with minimal effort. PhotoRoom pushes against the norms of complex, expensive photo editing software, offering a functional and accessible solution for everyday users. # Product PhotoRoom is a mobile photo editing app that uses AI to simplify complex editing tasks. It is positioned as an alternative to Photoshop, offering similar capabilities but with a more user-friendly interface and AI-powered automation. The app is for anyone who wants to edit photos on their phone, especially those who find traditional photo editing software too complicated. The ad highlights the app's AI-powered color change feature, which allows users to easily change the colors of objects in their photos. The USP is its AI-driven automation, which "just does everything for you," addressing the purchase barrier of complexity associated with photo editing. The ad shows the app being used to change the colors of clothing in a photo, suggesting use cases for e-commerce, social media, and personal use. # Visual style The ad has a hybrid aesthetic, blending UGC-style street interviews with polished screen recordings of the app. The editing style is quick cuts, especially during the app demo, to showcase the color change feature. The production quality is a mix of casual and professional, which supports the intended tone of accessibility and ease of use. The pacing is consistent throughout the ad, with a faster pace during the app demo. The cuts and product actions are timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Spoken: 00:00–00:01 Photoshop or Canva? Text overlay: 00:00–00:01 PHOTOSHOP OR CANVA? Visual: 00:00–00:01 A medium shot of a young woman with long brown hair, wearing a pink sweater and a black Chanel purse, standing on a city street. She is smiling and looking directly at the camera. A microphone is visible in the lower right corner of the frame. In the background, there are buildings, trees, and a yellow taxi cab. A small inset image in the upper right corner shows Shakira and her two sons at a premiere. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex and time-consuming photo editing. The woman states that PhotoRoom is better than Photoshop because "AI just does everything for you." # Value propositions - "It's like Photoshop on your phone, but honestly way better." - "AI just does everything for you." # Benefits - Professional-looking photo edits - Easy to use - Saves time and effort - Accessible on your phone # Features - AI-powered photo editing - Color change feature - User-friendly interface - Mobile app # Call to action Install now # Point of view - Customer 50% – The ad features a woman on the street giving her opinion on photo editing software, presenting a customer's perspective. - Brand 50% – The ad transitions to a screen recording of the PhotoRoom app, showcasing its features and benefits from the brand's perspective. # Storyline - 00:00–00:01 A person off-screen asks a woman on the street whether she prefers Photoshop or Canva. - 00:01–00:03 The woman responds that she prefers PhotoRoom. - 00:03–00:04 The person off-screen asks what PhotoRoom is. - 00:04–00:09 The woman explains that PhotoRoom is like Photoshop on your phone, but better because AI does everything for you. - 00:09–00:22 The ad transitions to a screen recording of the PhotoRoom app, showing a user changing the colors of clothing in a photo of Shakira and her sons. - 00:22–00:25 The ad ends with a screen displaying the PhotoRoom logo and a call to action to install the app.

# Ad summary This ad promotes the PhotoRoom app, which allows users to easily remove backgrounds from photos and add virtual models. The ad features a woman taking a photo of a shirt, then using the app to remove the background and place the shirt on a virtual model in various settings. # Brand positioning PhotoRoom is presented as a user-friendly app that simplifies product photography for e-commerce and social media. The brand aims to occupy the space of accessible, AI-powered photo editing, making professional-looking visuals attainable for anyone, regardless of their photography skills or budget. The brand aligns with the values of efficiency and creativity, offering a functional solution that empowers users to enhance their product presentation. It pushes against the norm of complex photo editing software, offering a simple, mobile-first alternative. # Product PhotoRoom is a mobile app designed to simplify product photography. It allows users to take a photo of an item, automatically remove the background, and then place the product on a virtual model in various settings. The app features AI-powered background removal, virtual model integration, and a range of customizable backgrounds and poses. It is designed for anyone looking to create professional-looking product photos quickly and easily, particularly for e-commerce or social media. The app addresses the purchase barrier of needing professional photography skills or equipment, offering an accessible and efficient solution. # Visual style The ad has a polished, commercial aesthetic with a mix of UGC-style footage and professionally shot photos. The editing style is quick cuts, with a consistent pace throughout the ad. The visual motifs include close-ups of the app interface and a montage of diverse models wearing the product in various settings. The audio-visual sync is timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Spoken: 00:00–00:02 [Singing] You are my fire Visual: 00:00–00:03 A woman with long blonde hair, wearing a black long-sleeve shirt and white pants, stands in a bedroom next to a bed with white linens. A purple long-sleeve shirt is laid out on the bed. The woman holds up her phone as if to take a picture of the shirt. The camera is stationary and at eye level. The lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing professional photography skills or equipment to create high-quality product photos. The ad visually demonstrates this frustration by showing a woman taking a photo of a shirt in a bedroom setting, implying that she is not a professional photographer. # Value propositions - AI-powered background removal for professional-looking photos - Virtual model integration for showcasing products on diverse models - Customizable backgrounds and poses for creating unique and engaging visuals # Benefits - Create professional-looking product photos quickly and easily - No professional photography skills or equipment needed - Enhance product presentation for e-commerce or social media # Features - AI-powered background removal - Virtual model integration - Customizable backgrounds and poses # Call to action Install now # Point of view - Customer 50% – The ad is told from the perspective of a woman using the app to take product photos. - Brand 50% – The ad showcases the app's features and benefits through a montage of professional-looking photos and a direct call to action. # Storyline - 00:00–00:03 00:00–00:03 A woman stands next to a bed with a shirt laid out on it. She holds up her phone as if to take a picture of the shirt. The message is that the woman is about to take a photo of the shirt. The perspective is from an observer watching the woman. The tone is casual and anticipatory. - 00:03–00:06 00:03–00:06 The woman holds up her phone, showing the photo she just took of the shirt. The message is that the woman has taken a photo of the shirt. The perspective is from the woman showing the photo to the viewer. The tone is informative and demonstrative. - 00:06–00:14 00:06–00:14 The woman opens the PhotoRoom app and uses it to remove the background from the photo of the shirt and place the shirt on a virtual model in various settings. The message is that the PhotoRoom app can easily remove backgrounds and add virtual models to product photos. The perspective is from the woman demonstrating the app's features. The tone is instructional and promotional. - 00:14–00:21 00:14–00:21 A montage of photos shows different models wearing the shirt in various settings. The message is that the PhotoRoom app can create professional-looking product photos. The perspective is from the brand showcasing the app's capabilities. The tone is aspirational and visually appealing. - 00:21–00:24 00:21–00:24 The PhotoRoom app logo is displayed with a call to action to install the app. The message is to download and install the PhotoRoom app. The perspective is from the brand directly addressing the viewer. The tone is direct and persuasive.