How Naked Nutrition Advertises on Meta

# Ad summary A young man prepares a protein shake using Naked Whey and Creatine. He is shown stretching and relaxing while listening to music. He drinks the protein shake and then prepares to go out. # Brand positioning Naked Nutrition presents itself as a purveyor of simple, additive-free nutritional supplements. The visual focus on clean packaging and a healthy, active user implies a brand that values transparency and natural ingredients. The brand attempts to occupy a space in the market as a provider of clean supplements for active individuals, contrasting with potentially more processed or artificial alternatives. # Product The ad features Naked Whey protein powder and Naked Creatine supplement. Naked Whey is a vanilla-flavored whey protein powder shown being added to a blender to create a protein shake. The ad shows the protein powder being mixed with milk, implying ease of use and quick preparation. Naked Creatine is shown alongside the Naked Whey, implying that it is used in conjunction with the protein powder to enhance workout results. The ad demonstrates the product as a simple addition to a healthy lifestyle, focusing on ease of use and consumption. # Visual style The ad has a casual, lifestyle-focused aesthetic, reminiscent of user-generated content on TikTok. The lighting is natural, and the shots are simple, with minimal camera movement. Quick cuts are used to transition between scenes, maintaining a consistent pace. The video has a clean and bright feel, with a focus on showcasing the product in an everyday setting. # Hooks Spoken: 00:00–00:02: [Singing] It’s Friday night and you are beautiful Visual: 00:00–00:02: A young man with brown curly hair is shirtless, wearing white athletic shorts and black over-ear headphones, sitting on a light-colored corduroy couch in a bright room. He is holding his phone and appears to be listening to music and dancing. In the background, there's a wooden decorative sculpture, a white lamp, and a window with natural light coming through. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Simple addition to a healthy lifestyle - Convenient protein shake preparation # Benefits - Supports a healthy lifestyle - Enhances workout results - Easy to use # Features - Naked Whey: Vanilla flavored protein powder - Naked Creatine: Supplement # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone who regularly uses the product as part of their daily routine. # Storyline - 00:00–00:04 00:00–00:04: A young man is shown listening to music and stretching in his apartment. - 00:04–00:07 00:04–00:07: The man prepares a vanilla Naked Whey protein shake by adding the powder to a blender with milk. - 00:07–00:09 00:07–00:09: He blends the shake. - 00:09–00:11 00:09–00:11: The man drinks the protein shake. - 00:11–00:14 00:11–00:14: He gets dressed and ready to leave.

# Ad summary This video ad features a female creator who debunks common myths about creatine, particularly the misconception that it's only for men or for 'bulking up.' She shares her personal journey of incorporating 'Naked Creatine' into her routine, highlighting its benefits for both physical and mental energy, improved workout performance, and overall well-being. The ad showcases various workout scenes and daily activities, emphasizing that creatine is beneficial for women and can enhance their active lifestyles without leading to unwanted bulk. It positions 'Naked Creatine' as a simple, single-ingredient supplement that helps users get the most out of their hard work. # Brand positioning The brand, 'Naked Creatine,' is presented as a straightforward, no-nonsense supplement provider focused on purity and effectiveness. It aims to occupy a space in the consumer's mind as a trustworthy source for essential fitness supplements, particularly by challenging outdated stereotypes. The brand aligns with values of empowerment, education, and an active, balanced lifestyle, especially for women. It pushes against the category norm that creatine is exclusively for male bodybuilders, instead promoting its broader benefits for all active individuals. The brand positioning is primarily functional, emphasizing the product's single ingredient and its impact on performance and energy, but also carries an emotional undertone of empowerment by addressing and debunking gender-specific fitness myths. # Product 'Naked Creatine' is a creatine supplement presented as a simple, single-ingredient product designed to enhance physical and mental energy and improve workout performance. The ad explicitly states it contains 'just one ingredient: Creatine.' It is shown as a white powder that can be easily added to a 'vitamin juice' or other beverages. The product is for active individuals, particularly women, who want to 'improve our performance and energy levels during our workout and our work day' and 'get the most out of all that hard work.' It addresses the purchase barrier of misconceptions around creatine, clarifying that it's not just for 'big boys' or 'bulking up,' but also for 'us ladies' to support lean muscle growth and overall energy. The ad tells the viewer that this product is worth trying because it's simple, effective, and can significantly boost both physical and mental energy, helping them achieve their fitness goals and maintain high energy throughout their day. # Visual style The ad features a hybrid visual style, blending polished UGC with elements of a professional commercial. The overall aesthetic is bright, clean, and energetic, utilizing natural light in many scenes. The editing rhythm is fast-paced with quick cuts, especially during workout montages, creating a dynamic and engaging feel. There are frequent jump cuts between different activities and settings, maintaining a high energy level. The production quality leans towards a polished UGC feel, with many selfie-style shots and a casual, authentic presentation, which supports the intended tone of relatability and personal endorsement. Visual motifs include the consistent presence of the creator in various active settings and the repeated close-ups of the product being prepared. The pacing is consistently quick, with cuts occurring every 1-2 seconds, which keeps the viewer engaged. Audio-visual sync is evident, with cuts and text overlays often timed to the voiceover's emphasis or the music's beat. # Hooks Spoken: Female 1: Me too! I also used to think creatine was for the big boys. Text overlay: me too! / CREATINE / BIG Visual: 00:00-00:01: A medium shot of a young, fair-skinned woman with long blonde hair, wearing a dark sports bra and dark leggings, standing behind a wooden table. She holds a clear glass with a yellow liquid in her left hand and points her right index finger upwards. On the table to her right is a purple tub labeled 'NAKED CREATINE'. A blurred Christmas tree with warm lights is visible in the background. The camera is stationary and slightly angled upwards, capturing her from the waist up. / 00:01-00:03: A close-up, slightly overhead shot of a hand with pink nail polish holding a white scoop, adding white powder from the 'NAKED CREATINE' tub into the clear glass with yellow liquid. The wooden table and blurred Christmas tree are still visible in the background. The camera is stationary. / 00:03-00:04: A black and white image of a very muscular man (Arnold Schwarzenegger) posing, flexing his bicep. He is wearing a speedo. The word 'BIG' is overlaid in large white sans-serif font. The image is static. / 00:04-00:05: A medium shot of a muscular man with fair skin, wearing a blue speedo and a white swim cap, drinking from a black and yellow shaker bottle. He is outdoors by a pool, with green foliage and a blue sky in the background. The camera is stationary. # Funnel stage Consideration # Pain points The central pain point addressed is the misconception and stigma surrounding creatine, particularly for women. The ad highlights the belief that creatine is 'only for the boys and bulking up,' and that 'the stigma attached to supplementing creatine has been a little bit left behind' for women, implying that women might avoid it due to these outdated ideas. # Value propositions - get the most out of all that hard work I have just endured - especially for us ladies # Benefits - improve our performance and energy levels during our workout and our work day - supporting the growth of lean muscle - energy levels both physically and mentally have been so much higher # Features - just one ingredient: Creatine - one scoop of creatine # Call to action None used # Social proof - "Me too! I also used to think creatine was for the big boys." – Female 1 (Creator) - "Throwback to when I first became a PT. Just like the connotations around weightlifting, only for the boys and bulking up, the same goes for the myths around creatine." – Female 1 (Creator) - "I feel that the stigma attached to supplementing creatine has been a little bit left behind." – Female 1 (Creator) - "And I have to admit, I'm also pretty late to the party that I only wish I had joined earlier." – Female 1 (Creator) - "About five months ago during the summer, I started supplementing Naked Creatine." – Female 1 (Creator) - "It's not just a coincidence that my energy levels both physically and mentally have been so much higher in the second half of this year." – Female 1 (Creator) - "So, I guess I can officially say it was the summer I started taking creatine." – Female 1 (Creator) # Point of view - Customer 90% – The creator shares her personal experience, thoughts, and demonstrations directly to the audience, often through selfie-style shots and first-person narration. - Brand 10% – Product shots and explicit mentions of the brand name and single ingredient are presented as factual information from the brand. # Storyline - 00:00–00:01 00:00-00:01: The creator, a young woman, stands in a home setting, holding a glass of yellow liquid and pointing to the 'Naked Creatine' tub on the table. She smiles and addresses the viewer directly, inviting them into a shared experience. - 00:01–00:03 00:01-00:03: A close-up shot shows a hand scooping white powder from the 'Naked Creatine' tub into the glass of yellow liquid. This visually demonstrates the product's ease of use and preparation, reinforcing the idea of simple integration into a routine. - 00:03–00:04 00:03-00:04: A black and white image of a muscular bodybuilder (Arnold Schwarzenegger) appears, with the word 'BIG' overlaid. This shot represents the common, stereotypical image associated with creatine, setting up the myth that the creator is about to debunk. - 00:04–00:05 00:04-00:05: A man in a speedo drinks from a shaker bottle by a pool. This continues the visual representation of the 'big boys' stereotype, showing a male-dominated fitness scene. - 00:05–00:06 00:05-00:06: The creator is shown in a gym, smiling and posing with arms outstretched. This shot introduces her as a fitness professional, establishing her credibility and contrasting with the previous male-centric imagery. - 00:06–00:07 00:06-00:07: A group of women are seen doing a workout class on yoga mats. This visually supports the creator's narrative about weightlifting and fitness not being exclusive to men, showing women actively engaged in exercise. - 00:07–00:09 00:07-00:09: The creator performs a plank exercise in a bright, minimalist room. This continues to showcase women's involvement in strength training, directly challenging the 'boys only' stereotype. - 00:09–00:10 00:09-00:10: An animated clip of Popeye flexing his arm appears, with the word 'FOR' overlaid. This humorous, exaggerated visual further emphasizes the outdated, hyper-masculine image of strength that the ad is trying to move beyond. - 00:10–00:11 00:10-00:11: Another animated clip of Popeye's arm with a 'DYNAMITE' tattoo, and the word 'UP.' overlaid. This reinforces the idea of 'bulking up,' completing the stereotype that the ad aims to dismantle. - 00:11–00:12 00:11-00:12: The creator looks directly at the camera with a slightly exasperated, thoughtful expression, hand on her forehead. This shot conveys her personal reflection on the persistent myths and stigma, creating a relatable moment for the audience. - 00:12–00:13 00:12-00:13: A close-up of a hand stirring the 'Naked Creatine' powder into the yellow liquid. This reiterates the product's simple preparation and visually connects it to the ongoing discussion about creatine myths. - 00:13–00:14 00:13-00:14: The creator performs kettlebell squats with a resistance band in a home gym setting. This is another example of a woman engaging in strength training, reinforcing the message that weightlifting is for everyone. - 00:14–00:15 00:14-00:15: The creator performs wall ball squats in a gym with other people in the background. This shot further normalizes women's participation in intense weightlifting, directly countering the 'boys only' narrative. - 00:15–00:16 00:15-00:16: The creator lifts a baby above her head in a bright, airy home. This unexpected visual highlights that strength training and fitness are part of a woman's everyday life, not just confined to the gym, and can even be functional for motherhood. - 00:16–00:18 00:16-00:18: The creator takes a mirror selfie in a gym, holding a towel. This personal, relatable shot shows her post-workout, emphasizing the real-life application and integration of fitness into her routine. - 00:18–00:19 00:18-00:19: The creator performs dumbbell overhead presses in a gym. This continues to showcase her strength training, reinforcing the idea that women can and do lift weights. - 00:19–00:20 00:19-00:20: The creator performs plank knee-to-elbows in a home setting with a 'BELLEHUTT.COM' sign in the background. This shot further integrates fitness into a home environment, making it accessible and relatable. - 00:20–00:22 00:20-00:22: The creator performs plank shoulder taps using steps in a home setting. This continues the theme of home workouts, showing versatility and accessibility. - 00:22–00:28 00:22-00:28: The creator sits at a table, holding the glass of yellow liquid and the 'Naked Creatine' tub, making eye contact with the camera. She takes a sip and smiles, conveying satisfaction and personal endorsement of the product. This is a direct address, sharing her personal experience and encouraging the viewer. - 00:28–00:29 00:28-00:29: The creator rollerblades outdoors with a small dog. This shot emphasizes an active, joyful lifestyle beyond traditional gym workouts, showing the broader impact of increased energy. - 00:29–00:30 00:29-00:30: The creator performs medicine ball squats in a home gym. This is another example of her diverse workout routine, showcasing strength and agility. - 00:30–00:32 00:30-00:32: The creator walks confidently in her home, holding the 'Naked Creatine' tub, with a small dog following. This shot reinforces the idea of the product being a part of her daily, active life. - 00:32–00:33 00:32-00:33: A close-up of a hand scooping white powder from the 'Naked Creatine' tub. This repeats the product demonstration, emphasizing its simple, single-ingredient nature. - 00:33–00:35 00:33-00:35: A black screen with the word 'does' appears, then transitions to 'ONE'. This visual break and text highlight the key feature of the product: its single ingredient. - 00:35–00:36 00:35-00:36: The creator stands in her home, holding the glass and tub, smiling and gesturing. This shot reinforces the 'one ingredient' message and her positive experience. - 00:36–00:37 00:36-00:37: The creator performs dumbbell deadlifts in a gym. This continues to show her engaging in strength training, linking the product to improved performance. - 00:37–00:38 00:37-00:38: A split screen shows the creator performing dumbbell deadlifts on the left and a hand scooping creatine into a drink on the right. This visually connects the product usage directly to workout performance. - 00:38–00:40 00:38-00:40: The creator performs side lunges with a weight plate outdoors. This diverse workout setting shows the product's benefits extending to various environments. - 00:40–00:41 00:40-00:41: The creator performs side lunges with a weight plate outdoors, from a different angle. This continues to showcase her workout and the product's role in maximizing effort. - 00:41–00:42 00:41-00:42: The creator performs squats on a Bosu ball in a gym. This advanced exercise demonstrates high performance, implying the product helps achieve such levels. - 00:42–00:43 00:42-00:43: The creator performs Russian twists on a bench in a gym, with a small dog nearby. This shows another aspect of her workout, with a touch of personal charm from the dog. - 00:43–00:44 00:43-00:44: The creator performs a downward dog to plank transition in a gym. This highlights flexibility and core strength, showcasing a well-rounded fitness routine. - 00:44–00:46 00:44-00:46: The creator smiles and gestures excitedly in her home, holding the 'Naked Creatine' tub. This shot emphasizes the positive emotional impact and benefits of the product. - 00:46–00:47 00:46-00:47: The creator performs push-ups on a bench outdoors, surrounded by palm trees. This visually reinforces lean muscle growth and outdoor activity. - 00:47–00:48 00:47-00:48: The creator takes a selfie video in a gym class, with many women raising their hands in the background. This shot provides social proof and shows a community of women benefiting from fitness. - 00:48–00:49 00:48-00:49: A wider shot of the gym class, with many women raising their hands. This reinforces the community aspect and the idea that many women are embracing fitness. - 00:49–00:50 00:49-00:50: A close-up of a hand scooping white powder from the 'Naked Creatine' tub. This repeated action emphasizes the product's simplicity and consistent use. - 00:50–00:52 00:50-00:52: The creator puts on sneakers, revealing socks that say 'Get Shit Done.' This visual cue reinforces motivation and productivity, linking it to the energy benefits of creatine. - 00:52–00:53 00:52-00:53: The creator dances energetically in her home. This joyful, high-energy movement visually represents the increased energy levels she attributes to creatine. - 00:53–00:54 00:53-00:54: The creator performs a donkey kick with ankle weights in her home. This shows another targeted workout, demonstrating sustained energy for various exercises. - 00:54–00:55 00:54-00:55: The creator performs a donkey kick with ankle weights in her home, from a different angle. This continues to showcase her workout and the product's role in supporting performance. - 00:55–00:56 00:55-00:56: The creator performs a donkey kick with ankle weights in her home, from a third angle. This repetition emphasizes the consistency of her routine and the sustained energy. - 00:56–00:57 00:56-00:57: The creator is seen in a professional setting, possibly a photoshoot or content creation setup. This shows the product's benefits extending beyond physical workouts to support a demanding work life. - 00:57–00:58 00:57-00:58: The creator sips a green drink outdoors by a pool. This serene, relaxed setting contrasts with the workouts, showing that creatine supports overall well-being and energy for leisure activities too. - 00:58–00:59 00:58-00:59: The creator pushes a stroller while running outdoors. This shot highlights the energy needed for daily tasks, especially for mothers, linking creatine to sustained energy for life's demands. - 00:59–01:00 00:59-01:00: The creator mops the floor energetically in her home, with a baby on the floor nearby. This humorous yet relatable scene shows high energy for household chores, further emphasizing the product's broad benefits. - 01:00–01:02 01:00-01:02: The creator runs outdoors in a rural setting, smiling. This shot conveys sustained physical energy and joy in an active lifestyle. - 01:02–01:03 01:02-01:03: The creator runs outdoors, from a different angle, showing her from behind. This continues to emphasize her active lifestyle and sustained energy. - 01:03–01:04 01:03-01:04: The creator dances energetically in her home, with a small dog nearby. This joyful, high-energy movement reiterates the increased energy levels and overall positive impact. - 01:04–01:06 01:04-01:06: The creator stands in her home, smiling and flexing her arm, with the 'Naked Creatine' tub on the table. This confident pose and direct address serve as a strong personal endorsement and a final statement on the product's effectiveness. - 01:06–01:09 01:06-01:09: A close-up of the 'Naked Creatine' tub and the glass of yellow liquid on a wooden table, with a Christmas tree in the background. A hand reaches in to tap the tub. This final shot reinforces the product and its simple integration into daily life, ending on a positive, celebratory note.

# Ad summary This ad features a customer testimonial for Naked Creatine, highlighting its effectiveness in boosting strength, endurance, and recovery after workouts. # Brand positioning Naked Nutrition is presented as a provider of pure and effective supplements, specifically targeting health-conscious individuals who prioritize clean ingredients and noticeable results. The brand positions itself as a reliable source for enhancing physical performance and recovery, emphasizing the tangible benefits of its products. By focusing on a verified customer review, Naked Nutrition aims to build trust and credibility, suggesting a commitment to transparency and customer satisfaction. The brand appears to push against the norm of overly processed or ineffective supplements, instead offering a straightforward and results-driven approach to fitness enhancement. # Product The featured product is Naked Creatine, a supplement designed to boost strength, endurance, and recovery after workouts. It is presented in a white plastic jar with a blue label, indicating a lemon-lime flavor. The product is intended for individuals seeking to enhance their physical performance and improve their post-workout recovery. The ad addresses the purchase barrier of skepticism by showcasing a verified customer review, which highlights the product's effectiveness. The creatine powder is shown being poured into a clear glass, suggesting it is mixed with a liquid for consumption. The ad emphasizes the product's purity and effectiveness, aiming to convince viewers that it is a worthwhile addition to their fitness routine. # Visual style The ad features a clean and straightforward visual style with a focus on product visibility and clear messaging. The production quality appears to be studio-shot, with even lighting and a simple background. The visual motifs include a testimonial block with star ratings, creating a sense of trust and credibility. The image treatment involves background removal and color grading to enhance the product's visibility. The typography is large and legible, ensuring scannability in the feed. The overall style is designed to be native to the platform, blending in with typical social media content while maintaining a professional appearance. # Hooks Headline: Pure and Effective! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of ineffective workout supplements by highlighting the product's ability to boost strength, endurance, and recovery. "I've noticed a big boost in my strength, endurance, and recovery after workouts." # Value propositions - Pure and Effective: Connects the product's purity to its tangible benefits, suggesting a high-quality supplement that delivers noticeable results. # Benefits - Boost in strength - Boost in endurance - Boost in recovery after workouts # Features - Creatine - Lemon Lime flavor # Call to action None used. # Social proof - "I've noticed a big boost in my strength, endurance, and recovery after workouts." – Verified Customer Review # Point of view - Customer: The testimonial at the top of the image provides a first-person account of the product's benefits, reflecting the customer's experience. - External source: The 'Verified Customer Review' label and date add credibility to the testimonial, presenting an objective validation of the customer's claims. - Brand: The visual of the product and its packaging showcases the brand's offering and reinforces its identity. # Storyline - The ad begins with a customer testimonial emphasizing the product's effectiveness. This is intended to immediately capture the viewer's attention and establish credibility from a user's perspective. - The testimonial is reinforced with a 'Verified Customer Review' label and a specific date (November 2, 2025), adding a layer of authenticity and trustworthiness from an external source. - The visual of creatine powder being poured into a glass provides a clear demonstration of the product's use, further grounding the claims in a tangible experience from the brand's perspective.

# Ad summary This ad features a customer testimonial for Naked Creatine. The ad highlights the product's taste and solubility, and includes a verified customer review. # Brand positioning Naked is presented as a brand that prioritizes simplicity and purity in its products, focusing on essential ingredients without unnecessary additives. The brand aims to occupy a space in the consumer's mind as a transparent and trustworthy provider of supplements, emphasizing the absence of hidden or artificial components. This positioning appeals to health-conscious individuals who value clean and straightforward formulations, pushing against the norm of complex and potentially misleading ingredient lists often found in the supplement industry. The brand's positioning is functional, highlighting the purity and quality of its ingredients. # Product Naked Creatine is a supplement that provides 100% premium creatine monohydrate with nothing to hide. The product is designed for individuals seeking to enhance their physical performance and muscle growth. It is presented as an easily dissolvable powder with no unpleasant taste, making it convenient and palatable for regular consumption. The ad addresses potential purchase barriers by highlighting the product's purity and lack of unnecessary additives, appealing to consumers who are wary of artificial ingredients. The product is packaged in a white jar with a blue label, emphasizing its clean and simple formulation. # Visual style The ad has a clean and professional visual style, with a focus on the product and customer testimonial. The use of a gradient background and clear typography creates a sense of trust and reliability. The image is well-lit and the product is in sharp focus, highlighting its features. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: The Naked Truth # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential pain point of supplements having an unpleasant taste or being difficult to dissolve. The customer testimonial states, "Excellent product, no unpleasant taste, dissolves easily," directly countering this concern. # Value propositions - The product is easy to consume due to its pleasant taste and solubility. - The product is high quality, as indicated by the customer's positive experience. # Benefits - Excellent product # Features - no unpleasant taste - dissolves easily # Call to action None used. # Social proof - "Excellent product, no unpleasant taste, dissolves easily. I have been using this for about a year now, and will continue to do so." - DECEMBER 6, 2025 | VERIFIED CUSTOMER REVIEW # Point of view - Customer: The top portion of the image features a quote from a customer review, indicating their personal experience with the product. - External source: The inclusion of the date and "VERIFIED CUSTOMER REVIEW" badge suggests an external verification of the customer's feedback, adding credibility to the testimonial. # Storyline - The ad begins with a customer testimonial, emphasizing the product's excellent taste and easy solubility. This is included to immediately address potential concerns about the product's palatability and ease of use, and is told from the customer's perspective. - The testimonial continues with the customer stating they have been using the product for about a year and will continue to do so. This is included to build trust and credibility by showcasing long-term satisfaction, and is told from the customer's perspective. - The ad concludes with the date of the review and a "VERIFIED CUSTOMER REVIEW" badge, reinforcing the authenticity of the testimonial. This is included to further enhance trust and credibility, and is told from an external source.

# Ad summary This ad shows a man in scrubs preparing and drinking a creatine supplement drink on his balcony with a view of the harbor. # Brand positioning The brand, Naked Creatine, is presented as a supplement that is part of a healthy lifestyle. The brand is positioned as a high-quality supplement that can be easily incorporated into a daily routine. The ad shows the product being used in a modern, upscale setting, suggesting that it is a premium product for health-conscious individuals. The brand aligns with values of health, wellness, and a balanced lifestyle, and it promotes simplicity and ease of use. # Product The product is Naked Creatine, a supplement designed to enhance athletic performance and muscle recovery. It is shown as a white powder that is mixed with water to create a drink. The product is for individuals who are health-conscious and looking to improve their physical performance. The ad highlights the ease of use, showing how quickly it can be prepared and consumed as part of a daily routine. The ad addresses the purchase barrier of complexity by showing how simple it is to incorporate into one's lifestyle. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and functionality. The editing style is straightforward with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the actions being performed. # Hooks Visual: 00:00–00:01 A hand turns on a black electric toothbrush over a white sink. The bathroom has white marble walls and a silver drain is visible in the sink. / 00:01–00:02 Close-up of the black electric toothbrush being held over the white sink. The toothbrush is vibrating, and water droplets are visible. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating their daily routine. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a hand turning on a black electric toothbrush in a bathroom. The message is to show the start of a daily routine. - 00:02–00:04 00:02–00:04 The hand opens a glass shower door. The message is to show the continuation of the daily routine. - 00:04–00:06 00:04–00:06 A hand places a clear glass on a white countertop in a modern kitchen. The message is to show the next step in the routine, preparing a drink. - 00:06–00:11 00:06–00:11 The hand places a container of Naked Creatine next to the glass, opens it, and scoops the powder into the glass. The message is to show the preparation of the creatine supplement. - 00:11–00:13 00:11–00:13 The hand pours water into the glass with the creatine powder. The message is to show the mixing of the supplement. - 00:13–00:17 00:13–00:17 The hand closes the container and stirs the mixture in the glass. The message is to show the final preparation of the drink. - 00:17–00:21 00:17–00:21 The hand opens a sliding glass door to a balcony with a view of a harbor. The message is to show the setting where the drink will be consumed. - 00:21–00:26 00:21–00:26 The person holds the glass and drinks the creatine supplement on the balcony, then smiles and expresses satisfaction. The message is to show the enjoyment and benefit of the supplement as part of a healthy lifestyle.

# Ad summary A man in a tank top shares Naked Creatine, a creatine monohydrate supplement. He shares that it is vegan, the highest grade creatine, and the fastest dissolving. He adds that it doesn't have a sandy taste. Another man is shown holding the product and encouraging viewers to get theirs today. # Brand positioning Naked Nutrition is presented as a brand that prioritizes simplicity and purity in its supplements. The brand emphasizes the absence of artificial sweeteners, additives, and colors, positioning itself as a clean and straightforward option for health-conscious consumers. The brand aligns with a lifestyle focused on fitness and clean eating, appealing to those who value high-quality, unadulterated ingredients. Naked Nutrition pushes against the norm of heavily processed and artificially enhanced supplements, offering a functional and transparent approach to nutrition. # Product Naked Creatine is a creatine monohydrate supplement designed to support muscle gain. It is marketed as a vegan product with a single ingredient: 100% premium creatine monohydrate. The product is for individuals seeking a clean and effective supplement without artificial sweeteners, additives, or colors. Naked Creatine is highlighted for being the highest grade creatine available and the fastest dissolving, eliminating the sandy taste often associated with creatine supplements. The ad shows the product being easily mixed with water and consumed, emphasizing its convenience and ease of use. The ad addresses the purchase barrier of unpleasant taste and slow dissolution, positioning Naked Creatine as a superior option. # Visual style The ad has a UGC feel with simple editing and natural lighting. The production quality is decent, with clear shots of the product and the people using it. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: If you've been in the gym, you're shopping around for a new creatine, but you don't know which one to get. Text overlay: WHO MAKES THE BEST Visual: 00:00–00:04: A man with a mustache and a black tank top stands in a kitchen with white cabinets and a stainless steel microwave in the background. He speaks directly to the camera. # Funnel stage Consideration # Pain points The ad addresses the frustration of not knowing which creatine to choose and the unpleasant taste and slow dissolution often associated with creatine supplements. "If you've been in the gym, you're shopping around for a new creatine, but you don't know which one to get." # Value propositions - Clean and simple: Only one ingredient, creatine monohydrate. - High-quality: Highest grade creatine available. - Easy to use: Fastest dissolving and doesn't have a sandy taste. # Benefits - Supports muscle gain - No artificial sweeteners - No additives - No colors - Doesn't have that like sandy taste # Features - One ingredient: creatine monohydrate - Vegan - Highest grade creatine - Fastest dissolving # Call to action GET YOURS TODAY! # Social proof - "Head over to nakednutrition.com. You know what to do." – Male 2 # Point of view - Customer 100% – The entire ad is told from the perspective of customers sharing their experience with the product. # Storyline - 00:00–00:04 A man in a tank top addresses the camera, acknowledging that people shopping for creatine may not know which one to get. - 00:04–00:07 The man introduces Naked Creatine, emphasizing that it has one ingredient: creatine monohydrate. - 00:07–00:11 The man lists the ingredients that the product does not have, including artificial sweeteners, additives, and colors. - 00:11–00:15 The man shares that the product is vegan, the highest grade creatine, and the fastest dissolving. - 00:15–00:17 The man shares that the product does not have a sandy taste. - 00:17–00:20 The man shows the product being added to water and shares that it dissolves quickly. - 00:20–00:23 Another man is shown holding the product and encouraging viewers to get theirs today.

# Ad summary This ad features a customer testimonial highlighting the easy mixability, flavorless nature, and great size of Naked Creatine. The product is prominently displayed, emphasizing its pure creatine monohydrate formula. # Brand positioning Naked Creatine positions itself as a transparent and high-quality supplement brand. The brand emphasizes purity and simplicity, as highlighted by the product name and the claim of '100% premium creatine monohydrate with nothing to hide.' This positioning suggests a focus on clean ingredients and straightforward formulations, appealing to health-conscious consumers who value transparency and quality in their supplements. The brand aims to occupy a space in the market that values trust and efficacy, pushing against norms of artificial additives or hidden ingredients often found in other supplement brands. The brand positioning is functional, focusing on the performance and purity of the product. # Product The product featured is Naked Creatine, a creatine monohydrate supplement. It is marketed towards individuals seeking a pure and effective creatine supplement. The ad highlights that it is '100% premium creatine monohydrate with nothing to hide,' emphasizing its clean formulation. The customer testimonial praises its easy mixability, flavorless nature, and great size for the price, addressing potential purchase barriers related to taste and usability. The product is presented as a simple and effective way to supplement with creatine, suitable for mixing with other powders and providing a convenient size. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot with even lighting and a focus on product clarity. The color palette is simple, using beige, white, and blue to create a sense of purity and trustworthiness. The typography is clean and legible, contributing to the overall straightforward aesthetic. # Hooks Headline: Easy to mix # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential pain point of creatine supplements being difficult to mix or having an unpleasant taste, as highlighted by the customer's praise for its easy mixability and flavorless nature. # Value propositions - Easy to mix: Simplifies the process of incorporating creatine into one's routine. - No flavor: Allows for versatile mixing with other supplements or beverages without altering the taste. - Great size for the price: Offers good value for the amount of product received. - 100% premium creatine monohydrate with nothing to hide: Provides assurance of quality and purity, appealing to health-conscious consumers. # Benefits - Easy to mix with other powders # Features - Easy to mix - No flavor - Great size for the price - 100% premium creatine monohydrate with nothing to hide # Call to action None used. # Social proof - "Easy to mix Great creatine. Easy to mix with other powders. No flavor, great size for the price." – Verified Customer Review # Point of view - Customer: The testimonial at the top of the image provides a customer's perspective on the product's benefits and value. - Brand: The product display and branding at the bottom of the image showcase the brand's identity and product features. # Storyline - The ad opens with a five-star rating and a customer testimonial praising the product's easy mixability, flavorless nature, and great size for the price. This is intended to build trust and credibility by showcasing positive customer feedback, told from the customer's perspective. - The ad then showcases the Naked Creatine product itself, highlighting its branding and key features such as '100% premium creatine monohydrate with nothing to hide.' This is intended to reinforce the brand's commitment to purity and quality, told from the brand's perspective.

# Ad summary This ad for Naked Nutrition creatine features a fitness influencer highlighting the benefits of creatine monohydrate and the flavored creatine powder from Naked Nutrition. He emphasizes its research-backed benefits for strength, muscle mass, and recovery, and encourages viewers to try it, recommending a daily 5g dose. # Brand positioning Naked Nutrition is presented as a brand focused on providing clean and effective supplements for fitness enthusiasts. The brand emphasizes transparency and quality, as highlighted by the claim 'Nutrition with nothing to hide' and a focus on creatine monohydrate. The brand is positioned to appeal to health-conscious individuals who prioritize natural and well-researched supplements for enhancing their fitness performance. # Product The product featured is Naked Creatine, a flavored creatine monohydrate powder designed to boost strength, muscle mass, and recovery. The ad highlights that it is a well-researched nutritional supplement available in Lemon Lime flavor. It is designed for anyone looking to improve their performance in the gym, regardless of their specific fitness goals. The powder is taken by adding two scoops to 14-16 ounces of your beverage of choice. The USPs mentioned are its ability to increase strength, muscle mass, and recovery, as well as the product's clean and transparent formulation. # Visual style The ad has a casual and straightforward aesthetic, typical of user-generated content but with slightly higher production quality. The editing rhythm includes a mix of static shots and quick cuts, keeping the pace engaging. The visual motifs consist of a gym setting, shots of the influencer, and product close-ups. There is a consistent visual rhythm, with text overlays and product shots timed to emphasize key points in the voiceover. # Hooks Spoken: 00:00–00:02 Wenn du hart trainierst und kein Kreatinmonohydrat nimmst, Text overlay: 00:00–00:07 WILLST DU DICH STEIGERN KRAFT UND MUSKELN? Visual: 00:00–00:02 The shot is selfie-style, medium framing a muscular man with a mustache in a gray tank top, speaking directly to the camera. The background is blurred and appears to be inside of a gym. # Funnel stage Middle of funnel (Consideration) # Pain points Missing out on potential strength and muscle gains despite training hard. # Value propositions - Increase strength, muscle mass, and recovery with creatine monohydrate # Benefits - Increase strength - Increase muscle mass - Increase recovery # Features - Creatine Monohydrate - Flavored # Call to action JETZT SHOPPEN! # Social proof - Creatine monohydrate is one of the most researched and proven nutritional supplements on the market. # Point of view - Expert 100% – The ad is delivered by a fitness influencer who provides information and recommendations based on his expertise in fitness and nutrition. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man in a tank top asking viewers if they want to increase their strength and muscle mass, setting up the problem and creating a hook. - 00:02–00:02 00:02–00:02 The ad shows the Naked Creatine product. - 00:02–00:07 00:02–00:07 The man continues by saying that if you train hard but do not take creatine monohydrate, you are missing out on a simple way to increase strength and muscle growth, implying the solution. - 00:07–00:10 00:07–00:10 The man says that personally, he prefers flavored creatine from Naked Nutrition. Text overlay says, 'Nackter Geschmack Kreatin', or 'Naked flavor creatine'. - 00:11–00:17 00:11–00:17 The man explains that creatine monohydrate is one of the most researched and proven nutritional supplements on the market for increasing strength, muscle mass, and recovery, educating on product benefits. - 00:17–00:21 00:17–00:21 The man states that it doesn't matter if you are trying to lose weight, gain weight, or simply improve your performance in the gym, creatine will help. - 00:21–00:25 00:21–00:25 The man concludes by asking what the viewer is waiting for if they aren't taking creatine, then suggests starting with 5g per day for a few months, then offering to thank him later, closing with a CTA and product recommendation.

# Ad summary This ad for Naked Creatine features a hand holding a container of the product. The ad highlights that the product contains only creatine monohydrate and includes a call to action to shop now. # Brand positioning Naked Creatine is presented as a brand that prioritizes simplicity and purity in its products. The brand emphasizes the use of a single, high-quality ingredient (creatine monohydrate) without any unnecessary additives. This positioning appeals to health-conscious consumers who value transparency and effectiveness in their supplements. The brand aligns with a lifestyle focused on fitness and clean eating, pushing against the norm of complex formulations and artificial ingredients often found in the supplement industry. The brand positioning is functional, focusing on the performance and simplicity of its product. # Product The product being advertised is Naked Creatine, a supplement containing only creatine monohydrate. It is designed for individuals looking to enhance their physical performance and muscle growth. The ad highlights the product's purity, emphasizing that it contains only one ingredient. This addresses potential purchase barriers related to concerns about artificial additives or unnecessary ingredients. The product is presented as a straightforward and effective solution for those seeking to improve their fitness regimen. The ad conveys that this product is worth trying or buying due to its simplicity, purity, and focus on delivering the essential benefits of creatine monohydrate. # Visual style The ad has a clean and straightforward visual aesthetic. The production quality appears to be studio-shot with a focus on clear product presentation. The image treatment includes background blurring to emphasize the product. The typography is large and bold, enhancing scannability. The style is platform-native, fitting well within a typical in-feed ad format. # Hooks Headline: ENTHÄLT NUR KREATINMONOHYDRAT # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers who are wary of unnecessary additives or complex formulations in supplements. The ad highlights that the product contains only creatine monohydrate, signaling a frustration with products that include unwanted ingredients. # Value propositions - Contains only creatine monohydrate # Benefits - None used. # Features - Creatine Monohydrate # Call to action JETZT SHOPPEN → # Social proof - None used. # Point of view - Brand: The brand's POV is present in the headline and call to action, as it is communicating the product's key ingredient and encouraging viewers to make a purchase. - Customer: The customer's POV is present in the visual of the product being held, as it provides a tangible sense of the product and its packaging. # Storyline - The ad begins by highlighting the key ingredient of the product, creatine monohydrate. This is intended to immediately communicate the product's core benefit and appeal to consumers who are familiar with and seeking this specific ingredient. The brand is telling this part of the story to emphasize the product's purity and simplicity. - The ad then includes a call to action to shop now. This is intended to prompt immediate purchase and drive conversions. The brand is telling this part of the story to encourage viewers to take the next step and buy the product. - The ad visually presents the product being held by a person. This is intended to provide a tangible sense of the product and its packaging. The customer is experiencing this part of the story, seeing the product as something they could hold and use.

# Ad summary This ad features Naked Collagen Protein, highlighting its purity and minimalist ingredient list, aiming to appeal to health-conscious consumers looking for a clean and easily integrated supplement. # Brand positioning Naked is presented as a brand focused on providing clean, minimalist supplements. The brand emphasizes purity and the absence of unnecessary ingredients, positioning itself as a transparent and trustworthy option in the health and wellness market. This approach appeals to consumers who value simplicity and health-consciousness, setting Naked apart from brands that may include additives or complex formulations. The brand's functional approach prioritizes performance and clarity, aiming to establish itself as a reliable choice for those seeking straightforward nutritional support. # Product The product featured is Naked Collagen Protein, a food supplement designed to provide a daily protein dose without unnecessary additives. The ad highlights its purity and minimalist ingredient list, appealing to health-conscious consumers seeking a clean supplement option. The product is shown in a clear jar with a black lid, emphasizing its simple and transparent nature. A silver scoop filled with white collagen powder is positioned next to the jar, suggesting ease of use and integration into a daily routine. The ad addresses purchase barriers by focusing on the product's clean ingredients and ease of integration, making it an attractive option for those seeking a straightforward and effective collagen supplement. # Visual style The ad features a clean, minimalist visual style with a soft, neutral color palette. The production quality appears highly polished with studio-shot lighting that emphasizes the product's form and texture. A gradient background adds depth without distracting from the main subject. Typography is integrated in a clear, legible font, supporting the brand's message of simplicity and transparency. The overall aesthetic is designed to convey a sense of purity and trustworthiness, aligning with the brand's focus on clean ingredients and straightforward products. This visual style enhances scannability and stop power in the feed by presenting a simple, uncluttered image that is easy to understand at a glance. # Hooks Headline: Reines Kollagenprotein, ohne unnötige Inhaltsstoffe # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a frustration with collagen products that contain unnecessary additives or are difficult to integrate into a daily routine. The inclusion of the quote, "EINE EINFACHE UND CLEANE MÖGLICHKEIT, MEINE TÄGLICHE PROTEINDOSIS OHNE UNNÖTIGE ZUSATZSTOFFE ZU ERHALTEN… WIE LEICHT SICH DIESES PRODUKT IN MEINE ROUTINE INTEGRIEREN LÄSST," suggests that the pain point is the complexity and impurity of other collagen supplements. # Value propositions - Pure collagen protein without unnecessary ingredients - Minimalist ingredient list - Easy integration into daily routine # Benefits - EINE EINFACHE UND CLEANE MÖGLICHKEIT, MEINE TÄGLICHE PROTEINDOSIS OHNE UNNÖTIGE ZUSATZSTOFFE ZU ERHALTEN. ICH SCHÄTZE DIE MINIMALISTISCHE ZUTATENLISTE UND WIE LEICHT SICH DIESES PRODUKT IN MEINE ROUTINE INTEGRIEREN LÄSST. # Features - Reines Kollagenprotein, ohne unnötige Inhaltsstoffe # Call to action None used. # Social proof - "EINE EINFACHE UND CLEANE MÖGLICHKEIT, MEINE TÄGLICHE PROTEINDOSIS OHNE UNNÖTIGE ZUSATZSTOFFE ZU ERHALTEN. ICH SCHÄTZE DIE MINIMALISTISCHE ZUTATENLISTE UND WIE LEICHT SICH DIESES PRODUKT IN MEINE ROUTINE INTEGRIEREN LÄSST." – Verified customer # Point of view - External source: Shown through the 5-star rating at the top, implying a consensus of positive reviews. - Brand: Evidenced in the product shot and the headline claim that the collagen protein is pure and without unnecessary ingredients, showcasing the brand's value proposition. - Customer: A direct quote from a verified customer highlights personal satisfaction and ease of integration into a daily routine, offering a user perspective. # Storyline - The ad begins by showcasing a 5-star rating, establishing immediate credibility and positive reception for the product. This initial impression is designed to capture attention and build trust with potential customers, framing the subsequent information in a favorable light, from an external source. - Following the rating, the ad presents the claim that the product is "Reines Kollagenprotein, ohne unnötige Inhaltsstoffe" (Pure collagen protein, without unnecessary ingredients). This message focuses on the product's key benefit, highlighting its purity and appealing to health-conscious consumers. The headline, delivered from the brand's perspective, emphasizes the absence of additives, aligning with the brand's minimalist ethos and positioning the product as a clean and simple option. - The ad includes a quote from a verified customer stating, "EINE EINFACHE UND CLEANE MÖGLICHKEIT, MEINE TÄGLICHE PROTEINDOSIS OHNE UNNÖTIGE ZUSATZSTOFFE ZU ERHALTEN. ICH SCHÄTZE DIE MINIMALISTISCHE ZUTATENLISTE UND WIE LEICHT SICH DIESES PRODUKT IN MEINE ROUTINE INTEGRIEREN LÄSST." (A simple and clean way to get my daily protein dose without unnecessary additives. I appreciate the minimalist ingredient list and how easily this product can be integrated into my routine.) This personal endorsement from a satisfied user reinforces the product's benefits, providing social proof and building trust. Presented from the customer’s point of view, it highlights the ease of use and clean ingredients, further enhancing the product's appeal. - The ad concludes with a visual of the Naked Collagen Protein jar, accompanied by a scoop of the product. This product shot reinforces the brand's identity and provides a clear visual representation of the product, enabling consumers to visualize the supplement and its ease of use. The product presentation emphasizes its straightforward nature and encourages potential customers to consider incorporating it into their daily routine, coming directly from the brand.

# Ad summary This ad showcases Naked Whey protein powder, emphasizing its purity and digestive comfort. The visual style is clean and minimalist, targeting health-conscious consumers who value simple, high-quality ingredients. # Brand positioning Naked Whey positions itself as a purveyor of simple, high-quality protein supplements. The brand emphasizes transparency and purity, avoiding unnecessary additives or complex formulations. This approach appeals to health-conscious consumers who prioritize clean ingredients and straightforward products. The brand's minimalist aesthetic and focus on essential nutrients suggest a commitment to functional benefits over flashy marketing or trendy ingredients, setting it apart from brands that rely on hype or excessive flavoring. # Product The product featured is Naked Whey protein powder, a food supplement designed to provide a pure and easily digestible source of protein. The ad highlights the product's simplicity and digestive comfort. It is packaged in a large, clear plastic jar with a minimalist label. The product is presented as a straightforward, unflavored protein supplement for those seeking a clean and effective way to enhance their diet. The large size of the jar (2280g) suggests a focus on value and long-term use, addressing potential purchase barriers related to cost and convenience. # Visual style The ad features a clean and minimalist visual style. The production quality is high, with a well-lit studio shot. The color palette is primarily white and neutral, emphasizing the product's purity and simplicity. The typography is large and bold, ensuring scannability. The overall aesthetic is modern and health-conscious, aligning with the brand's positioning. # Hooks Headline: Whey pure. Confort digestif amélioré. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that some protein powders can cause digestive discomfort. The phrase "Confort digestif amélioré" suggests that this product is designed to be gentle on the stomach, addressing the frustration of digestive issues associated with other protein supplements. # Value propositions - Pure whey for improved digestive comfort # Benefits - Confort digestif amélioré # Features - Whey pure # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption and brand name at the bottom convey the brand's message about purity and digestive comfort. - Observer: The image of the hand scooping protein powder shows the product in use from an external perspective. # Storyline - The ad opens with the text "Whey pure. Confort digestif amélioré." This message, presented from the brand's perspective, immediately establishes the product's key benefits: purity and improved digestive comfort. This sets the stage for a product that is both effective and gentle on the stomach. - Next, the image shows a hand scooping the protein powder from the jar. This visual, presented from an observer's perspective, demonstrates the product in use, highlighting its texture and form. It reinforces the idea of a simple, unadulterated protein supplement. - Finally, the ad concludes with the brand name "NAKED." displayed prominently at the bottom. This reinforces the brand's identity and its commitment to transparency and simplicity. It leaves the viewer with a clear understanding of the brand's values and the product's core benefits, from the brand's perspective.

# Ad summary A man prepares a protein drink with Naked Whey to fuel his long run. He recommends checking the ingredient label for the purest ingredients with the least amount of ingredients. # Brand positioning Naked Whey is positioned as a healthy and natural protein supplement choice for active individuals. The brand emphasizes purity and simplicity, highlighting that their whey protein contains only three ingredients and nothing to hide. By focusing on minimal processing and transparency, Naked Whey appeals to health-conscious consumers who prioritize clean eating and seek functional benefits without unnecessary additives. The brand aligns with a lifestyle of fitness, self-care, and informed decision-making, standing apart from competitors by promoting a commitment to simplicity and nutritional integrity. # Product Naked Whey protein powder is presented as a vanilla-flavored dietary supplement that provides 25g of pure protein per serving. The product is marketed toward health-conscious individuals seeking a clean and simple protein source, especially for fueling activities like long runs. Its key selling point is its short ingredient list, consisting of only three premium ingredients with nothing to hide, making it a pure and light option. The ad suggests using Naked Whey as part of a pre-workout routine, mixing it with a banana and water for a quick and nutritious shake. By addressing concerns about unnecessary additives, Naked Whey positions itself as a trustworthy option for those seeking high-quality protein. # Visual style The ad has a casual, UGC-style aesthetic, filmed in a home environment with natural lighting. The editing consists of quick cuts to maintain a fast pace, especially when demonstrating the smoothie-making process. The video features simple transitions and straightforward framing, contributing to a relatable, DIY feel. The pacing is fairly consistent throughout, with cuts timed to align with the voiceover. This approach creates a sense of authenticity, making the content feel more genuine and accessible to viewers. # Hooks Spoken: Préparons-nous pour une longue course ce weekend. Text overlay: 00:00–00:02 Visual: 00:00–00:02 The man is shown from the rear standing in front of a mirror, crossing his arms, and wearing a black long-sleeve shirt with a 'Chicago Marathon' logo on the back and black leggings with white socks. A gray sofa is behind him. The mirror reflection shows him holding his phone. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration is consuming protein powders with unnecessary or unhealthy ingredients. The ad explicitly addresses this by focusing on the minimal and pure ingredient list of Naked Whey: "Il n'utilise que trois ingrédients. Donc c'est très pur et léger quand on le boit." # Value propositions - Pure ingredients - Provides 25g of protein per serving # Benefits - Very pure and light when you drink it - Fasting way to nourish you before a long run # Features - Only three ingredients - 25g of protein # Call to action SHOP NOW # Social proof - “J'ai découvert Naked Way et je suis immédiatement tombé amoureux" – Male 1 (Customer) # Point of view - Customer 100% – The ad is from the perspective of someone who uses the product and is providing their experience. # Storyline - 00:00–00:02 The man gets ready for a long run. He is standing in front of a mirror with his back to the camera. - 00:02–00:06 He presents himself and the product to the camera to let the audience know that he needs to make sure he has enough protein and carbs to fuel his upcoming run. - 00:07–00:08 He reveals the Naked Whey product that he will use. - 00:08–00:14 He states he fell in love with the product because it only contains three ingredients which makes it pure and light when you drink it. - 00:14–00:20 He explains that one scoop of Naked Whey is part of his routine before going for a long run because it has 25g of protein. - 00:20–00:22 The man grabs a banana for carbs and lets the audience know he will mix it with water. - 00:23–00:26 He is putting the ingredients into a blender. - 00:26–00:28 He recommends verifying the ingredient label of your protein powder. - 00:28–00:30 He finishes blending his drink and explains that the less ingredients the better. - 00:30–00:35 The man is on a yoga mat and recommends stretching the body before going for a run while drinking the protein shake.

# Ad summary This ad promotes Naked Whey protein powder. A man shares that he was out of commission for seven months due to an injury, which made him realize the importance of recovery and nutrition. He shares that he decided to be smarter about what he puts in his body, so he switched to Naked Whey. He adds ingredients to a blender, including Naked Whey protein powder, and blends a smoothie. He says that Naked Whey is easy to digest, which is fundamental, especially when he trains hard or runs far. He says it helps him stay energized, recover faster, and feel stronger than ever. # Brand positioning Naked Whey is presented as a brand that prioritizes clean and simple nutrition for athletes and health-conscious individuals. The brand emphasizes transparency and purity, positioning itself against competitors that use artificial additives, flavors, or colors. Naked Whey aligns with a lifestyle focused on health, fitness, and natural ingredients, appealing to consumers who value what they put into their bodies. The brand's positioning is functional, focusing on the performance and digestibility of its products, while also carrying an emotional appeal through its promise of enhanced energy, faster recovery, and increased strength. # Product Naked Whey is a whey protein powder made from 100% grass-fed whey. It contains 25 grams of protein per serving and is designed for athletes and health-conscious individuals looking to support their recovery and nutrition. The product is distinguished by its purity, containing only one ingredient and free from artificial sweeteners, flavors, and added colors. Naked Whey is presented as easy to digest, making it suitable for those who train hard or run long distances. The ad highlights that Naked Whey helps users stay energized, recover faster, and feel stronger, emphasizing its value for those seeking a clean and effective protein source. # Visual style The ad has a clean and simple aesthetic, with a focus on natural light and a minimalist kitchen setting. The editing style is straightforward, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with cuts timed to the voiceover. The overall visual style supports the brand's message of purity and simplicity. # Hooks Spoken: 00:00–00:02 El año pasado estuve fuera de juego siete meses por una lesión. Text overlay: 00:00–00:03 ¿QUÉ TAN IMPORTANTE ES ¿RECUPERACIÓN Y NUTRICIÓN? Visual: 00:00–00:02 A man wearing a black t-shirt, black shorts, a black baseball cap, white socks, and light green running shoes walks out of a white door in a white room. He is carrying his running shoes. The camera is stationary and shows a medium shot of the man. The background includes a white wall, a white countertop, and a black floor mat. # Funnel stage Consideration # Pain points The ad implies that injuries can sideline athletes and disrupt their fitness routines. The man shares that he was out of commission for seven months due to an injury, highlighting the frustration and setback that injuries can cause. # Value propositions - 100% grass-fed whey protein with 25g of protein per serving, providing a clean and effective source of protein for athletes and health-conscious individuals. - Free from artificial sweeteners, flavors, and added colors, ensuring a pure and natural product. - Easy to digest, making it suitable for those who train hard or run long distances. # Benefits - Mantenerse sano y fuerte - Mantenerme con energía - Recuperarme más rápido - Sentirme más fuerte que nunca # Features - 100% de pasto - 25 gramos de proteína por porción - Sin edulcorantes artificiales - Sin sabores añadidos - Sin colorantes añadidos - Solo un ingrediente puro - Fácil de digerir # Call to action SHOP NOW # Social proof - The entire ad is delivered by a customer who uses and benefits from the product. He shares his personal experience with an injury and how Naked Whey has helped him recover and feel stronger: "Me ayuda a mantenerme con energía, recuperarme más rápido y sentirme más fuerte que nunca." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who uses and benefits from the product. # Storyline - 00:00–00:02 00:00–00:02 The man walks into the kitchen and picks up his running shoes. This is intended to set the stage for his fitness-oriented lifestyle and introduce the topic of recovery and nutrition. - 00:02–00:07 00:02–00:07 He walks over to the counter and places a large tub of Naked Whey protein powder on the counter, along with other ingredients. This introduces the product and sets the stage for the smoothie preparation. - 00:07–00:23 00:07–00:23 He adds oat milk, Naked Whey protein powder, rolled oats, a banana, Greek yogurt, and peanut butter to a blender. This demonstrates the product's use in a practical context and highlights its compatibility with other healthy ingredients. - 00:23–00:29 00:23–00:29 He blends the smoothie and pours it into a glass. This shows the final product and its ease of preparation. - 00:29–00:31 00:29–00:31 He drinks the smoothie. This reinforces the product's role in his daily routine and its contribution to his fitness goals. - 00:31–00:35 00:31–00:35 The Naked Whey logo and tagline appear on screen, along with a "Shop Now" CTA. This provides a clear call to action and reinforces the brand's message.

# Ad summary This ad showcases a variety of Naked Nutrition protein and supplement products, emphasizing the brand's commitment to transparency and clean ingredients. The ad features a clean, minimalist aesthetic with a focus on the product packaging and a backdrop suggesting a fitness-oriented lifestyle. # Brand positioning Naked Nutrition positions itself as a transparent and trustworthy brand in the health and fitness supplement market. The brand emphasizes simplicity and purity, avoiding unnecessary additives or hidden ingredients. This approach appeals to health-conscious consumers who prioritize clean eating and are wary of artificial ingredients. The brand aligns with a lifestyle focused on natural health and fitness, pushing against the industry norm of complex formulations and opaque ingredient lists. Naked Nutrition aims to occupy a space in the consumer's mind as a provider of high-quality, straightforward supplements for those who value transparency and clean ingredients. # Product The ad features several Naked Nutrition products, including Naked Whey, Naked Creatine, Naked Pea, and Naked Collagen. Naked Whey is a food supplement, as indicated on the label, and comes in a 2200g container. Naked Creatine is packaged in a blue container, Naked Pea in a green container, and Naked Collagen in a white container. The products are designed for individuals seeking to supplement their diet with protein, creatine, pea protein, and collagen, respectively. The USPs of these products are their simplicity and lack of hidden ingredients, appealing to consumers who want clean and transparent supplements. The ad addresses the purchase barrier of distrust in supplement ingredients by highlighting the brand's commitment to openness and purity. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, suggesting a studio-shot image. The visual motifs include a clean background, clear product placement, and simple typography. The image treatment includes background blurring and color grading to enhance the overall aesthetic. The style aims to convey a sense of purity, transparency, and trustworthiness, aligning with the brand's positioning. # Hooks Headline: ERNÄHRUNG OHNE GEHEIMNISSE. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of distrust and lack of transparency in the supplement industry. "ERNÄHRUNG OHNE GEHEIMNISSE" (Nutrition without secrets) directly counters the common frustration of hidden ingredients and unclear product information. # Value propositions - Transparency in nutrition: The ad emphasizes the brand's commitment to providing clear and honest information about its products, appealing to health-conscious consumers who value transparency. # Benefits - Nutrition without secrets # Features - Food supplement - 2200 g (76 oz) # Call to action JETZT SHOPPEN → # Social proof - None used. # Point of view - Brand: The brand is communicating its commitment to transparency and clean ingredients through the headline and product presentation. # Storyline - The ad opens with the headline "ERNÄHRUNG OHNE GEHEIMNISSE," which translates to "Nutrition without secrets." This sets the stage by immediately conveying the brand's commitment to transparency and honesty in its product offerings. The brand is telling the audience that their products are straightforward and free from hidden ingredients, appealing to health-conscious consumers. - The ad then presents a variety of Naked Nutrition products, including Naked Whey, Naked Creatine, Naked Pea, and Naked Collagen. This showcases the range of supplements offered by the brand, catering to different fitness and health needs. The brand is showing the audience the breadth of their product line, emphasizing that they offer a variety of clean and simple supplements. - The ad concludes with a "JETZT SHOPPEN" button, which translates to "Shop Now." This prompts the viewer to take immediate action and purchase the featured products. The brand is directly encouraging the audience to buy their products, capitalizing on the interest generated by the previous visuals and messaging.

# Ad summary The ad promotes Naked Nutrition Creatine Monohydrate. Several individuals show how they add creatine to their daily training supplement routine, by mixing it into a glass or water bottle, and emphasize the features and benefits. # Brand positioning Naked Nutrition positions itself as a provider of pure and simple supplements, prioritizing high-quality ingredients without unnecessary additives. The brand promotes a health-conscious lifestyle, focusing on clean and effective nutrition to support fitness and overall well-being. By emphasizing transparency and avoiding artificial sweeteners, additives, and colorings, Naked Nutrition aims to occupy a space in the consumer's mind as a trusted source for natural, unadulterated supplements. # Product Naked Nutrition Creatine Monohydrate is a training supplement designed to enhance energy production and muscle performance. This product is for anyone looking to improve their workouts, increase strength, and support muscle recovery. The ad highlights that the creatine is pure, containing only one ingredient – creatine monohydrate – without any artificial sweeteners, additives, or colorings. Naked Nutrition creatine is vegan, high-quality, and dissolves quickly and is rapidly absorbed. It helps to increase energy production, support the muscles and gives quick regeneration. Naked Nutrition Creatine helps you reach your goals. By offering a clean and effective formula, the brand addresses concerns about unnecessary additives and caters to those seeking a natural approach to supplementation. # Visual style The ad uses a mix of polished and UGC-style footage. The editing is very quick, with many different shots that cut to the beat of the music. The style of the ad reflects a modern fitness aesthetic, with shots of people working out in gyms and using the product in everyday settings. # Hooks Spoken: Male 1: Nimmst du dieses Trainingssupplement? Text overlay: 00:00–00:02: NIMMST DU DIESES TRAINING SUPPLEMENT Visual: 00:00–00:01: A man with short brown hair and a short beard stands in a kitchen and opens a bottle of creatine. He is wearing a gray shirt, and has wooden cabinets in the background, plus a decorative Christmas tree. # Funnel stage Consideration # Pain points The frustration of not being able to reach your fitness goals. "KREATIN HILFT DIR DIESE ZIELE ZU ERREICHEN" (Creatine helps you reach these goals.) # Value propositions - Pure and simple supplements - High-quality ingredients without unnecessary additives - Trusted source for natural supplements # Benefits - Increases energy production - Increases muscle strength - Quick regeneration # Features - 100% premium creatine monohydrate with nothing to hide - Vegan - One ingredient - No artificial sweeteners, additives, or colorings - Fast dissolving - Highest Grade # Call to action BRING DEIN TRAINING HEUTE AUF DAS NÄCHSTE LEVEL AUF NAKEDNUTRITION.COM # Point of view - Customer 75% – The POV is communicated by showing people working out. - Brand 25% – The POV is communicated with text overlays. # Storyline - 00:00–00:01 The first man asks if you take training supplements - 00:01–00:02 The second man says he uses creatine every day - 00:02–00:03 Text on screen states creatine is "HIGHEST GRADE, FASTEST DISSOLVING, RAPIDLY ABSORBED" - 00:03–00:05 A man with a workout routine is shown - 00:05–00:06 It cuts to a man doing an indoor workout - 00:06–00:09 It cuts to another indoor workout, with text overlayed on top - 00:09–00:12 The first workout person opens up his bottle of creatine - 00:12–00:16 The second man is shown holding the naked creatine bottle - 00:16–00:20 The video cuts to training and showing the product - 00:20–00:23 A woman is shown putting the creatine into water - 00:23–00:24 Pull ups are shown in a gym - 00:24–00:25 Walking on a bridge is shown - 00:25–00:26 The woman is mixing creatine with a small device - 00:26–00:27 The second man is shown drinking out of a shaker bottle - 00:27–00:29 Indoor workouts are shown - 00:29–00:31 The second man is shown in a tank top - 00:31–00:33 He shows the naked creatine bottle up close - 00:33–00:39 He starts to highlight more ingredients of the product - 00:39–00:44 The first man is seen again, and promotes the Naked Nutrition website. - 00:44–00:47 The Naked Nutrition logo is shown

# Ad summary This image ad showcases Naked Pea protein powder. It uses a clean, minimalistic design with two models and clear text overlays to highlight the product's vegan and single-ingredient nature. The ad aims to appeal to health-conscious consumers seeking clean and natural protein sources. # Brand positioning Naked Nutrition positions itself as a provider of simple, transparent, and clean nutritional products. The emphasis on 'La nutrition sans rien à cacher' suggests a commitment to honesty and purity in ingredients, appealing to consumers who are wary of artificial additives and hidden components in their supplements. The brand aligns with a health-conscious lifestyle, focusing on natural, vegan options. This positioning pushes against category norms where many protein supplements contain long lists of artificial ingredients and complex formulations, emphasizing a return to basics and trust in simplicity. # Product The featured product is Naked Pea protein powder, emphasizing its single-ingredient and vegan nature. The ad highlights the product’s simplicity with the claim “UN SEUL INGRÉDIENT” (only one ingredient) and “VÉGAN” (vegan). The product is presented in a green tub with a black lid, visually suggesting a natural origin. With 27g of protein, the product is designed for individuals seeking a high-protein supplement that avoids artificial ingredients ("AUCUN INGRÉDIENT ARTIFICIEL"). The ad addresses purchase barriers by focusing on clean ingredients, making it appealing to health-conscious consumers who prioritize natural and simple nutrition. # Visual style The ad features a clean, minimalistic visual style. The production quality is high, with a studio-shot feel. The color palette is soft and natural, dominated by pastel tones and neutral backgrounds. Typography is integrated cleanly, with simple sans-serif fonts. The image treatment includes subtle color grading to enhance the natural tones. # Hooks Headline: La nutrition sans rien à cacher # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the concern over hidden and artificial ingredients in protein supplements. This is signaled by the phrase "La nutrition sans rien à cacher" (nutrition with nothing to hide) and the explicit statement "AUCUN INGRÉDIENT ARTIFICIEL" (no artificial ingredients). # Value propositions - Clean protein source due to the single ingredient - High protein content (27G) supports health and fitness goals - Vegan friendly for ethical consumers # Benefits - Simple nutrition - Transparent ingredients - Natural protein source # Features - Vegan - Un seul ingrédient - 27G Protéines - Aucun ingredient artificiel # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand’s point of view is present in the headline, which conveys the company's philosophy of transparency and straightforward nutrition. # Storyline - The ad begins with the headline “La nutrition sans rien à cacher”, setting the tone for a transparent and straightforward nutritional product. The brand is telling the audience about the core philosophy around their product. - The next beat lists key features of the product with callouts like “VÉGAN” and “UN SEUL INGRÉDIENT”, providing a quick summary of the product's benefits. The brand is highlighting the unique selling propositions of the product. - The ad concludes with a product shot of Naked Pea protein powder, reinforcing the brand and product identity. The brand is ensuring the viewer knows exactly what product the brand is associating itself with.

# Ad summary This image ad for Naked Whey features a jar of protein powder in a field with cows, emphasizing the natural and pure ingredients of the product. # Brand positioning Naked Whey positions itself as a provider of pure and natural protein supplements. The brand emphasizes transparency and simplicity, highlighting that their whey protein contains only one ingredient: milk protein from grass-fed cows raised on small family farms. This positioning appeals to health-conscious consumers who value clean eating and are wary of artificial additives or unnecessary ingredients. The brand aligns with a lifestyle that prioritizes natural, wholesome nutrition and ethical sourcing, pushing against the norm of heavily processed and artificially enhanced protein supplements. # Product Naked Whey is a protein supplement made from whey protein sourced from grass-fed cows. The product is marketed towards individuals seeking a pure and natural protein source, free from additives. The ad highlights that Naked Whey contains only one ingredient: milk protein from grass-fed cows from small family farms. This addresses the purchase barrier of consumers being wary of artificial ingredients and additives in protein supplements. The product is presented as a clean and simple option for those looking to supplement their protein intake with a natural source. # Visual style The ad has a clean and natural visual style. The production quality is high, with a focus on showcasing the product in a natural setting. The image treatment includes soft lighting and a shallow depth of field, drawing attention to the product and the cows in the background. The typography is simple and legible, complementing the overall aesthetic. # Hooks Headline: Protein, keine Zusätze # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers being wary of artificial ingredients and additives in protein supplements. The ad copy states "Your body needs protein, not additives." # Value propositions - Pure and natural protein source - Free from additives - Sourced from grass-fed cows from small family farms # Benefits - Your body needs protein, not additives - Contains only one ingredient: milk protein from grass-fed cows from small family farms # Features - 100% PREMIUM GRASS-FED WHEY - WITH NOTHING TO HIDE # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its benefits while emphasizing the natural and pure ingredients. # Storyline - The ad opens with a visual of cows grazing in a field, setting the scene and emphasizing the natural origin of the product's ingredients. This is from the brand's perspective, aiming to convey the purity and quality of the milk used to make Naked Whey. - The focus shifts to the jar of Naked Whey protein powder, positioned prominently in the foreground. This is from the brand's perspective, showcasing the product itself and drawing attention to its packaging and branding. - The ad then presents the core message: "Dein Körper braucht Protein, keine Zusätze" (Your body needs protein, not additives). This is from the brand's perspective, directly addressing the consumer and highlighting the product's key benefit of being free from artificial additives. - The ad concludes by reinforcing the product's unique selling proposition: Naked Whey contains only one ingredient: milk protein from grass-fed cows from small family farms. This is from the brand's perspective, reiterating the product's purity and natural sourcing.

# Ad summary The ad showcases Naked Nutrition's range of supplements, emphasizing their natural and clean ingredients. The products are presented against a mountainous backdrop, reinforcing the brand's commitment to purity and health. The overall message highlights the absence of artificial additives, GMOs, gluten, and sugar, appealing to health-conscious consumers. # Brand positioning Naked Nutrition positions itself as a provider of clean and natural supplements, prioritizing transparency and purity in its ingredients. The brand emphasizes the absence of artificial additives, GMOs, gluten, and sugar, targeting health-conscious consumers seeking simple and effective nutritional products. This brand aligns with values of natural living and mindful consumption, contrasting with competitors that may include artificial ingredients or unnecessary fillers. The brand's positioning is both functional, focusing on the purity of ingredients, and emotional, appealing to consumers who value health and well-being. # Product The ad features a range of Naked Nutrition supplements, including Naked Collagen, Naked Creatine, Naked Whey, and Naked Pea. Each product is packaged in a cylindrical jar with a black lid and a label displaying the product name and brand. Naked Collagen is a food supplement available in a 400-gram size, while Naked Creatine and Naked Whey are supplements available in a 454-gram size. Naked Pea is also shown. The key selling point is the absence of artificial additives, GMOs, gluten, and sugar, appealing to consumers looking for clean and simple supplements. These products are designed for individuals seeking to enhance their nutrition with natural ingredients, whether for fitness, health, or dietary needs. The ad addresses the purchase barrier of artificial or unhealthy ingredients by highlighting the purity and natural composition of the supplements. # Visual style The ad features a clean and minimalist visual style, with a focus on product visibility and clear messaging. The production quality is high, with a studio-shot feel. The background is slightly blurred, enhancing the depth of field and making the products stand out. The typography is simple and legible. The color scheme is muted and natural, reinforcing the brand's emphasis on purity and health. # Hooks Headline: SOLO INGREDIENTES NATURALES Y LIMPIOS # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the presence of unwanted additives and artificial ingredients in supplements. # Value propositions - The supplements are beneficial because they do not contain artificial additives, GMOs, gluten, or sugar. - The ingredients are natural and clean. # Benefits - Natural ingredients - Clean ingredients # Features - Sin aditivos artificiales - Sin OGM - Sin gluten - Cero azúcar # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline and list of exclusions are presented from the brand's perspective, emphasizing their commitment to natural and clean ingredients. # Storyline - The ad starts by declaring 'SOLO INGREDIENTES NATURALES Y LIMPIOS' (Only Natural and Clean Ingredients), setting the stage and conveying the core message of the brand's commitment to purity. This is conveyed from the brand's perspective, aiming to immediately attract health-conscious consumers. - Following the headline, the ad presents a list of what the products *don't* contain: 'Sin aditivos artificiales,' 'Sin OGM,' 'Sin gluten,' and 'Cero azúcar' (No artificial additives, No GMOs, No gluten, Zero sugar). This builds trust by highlighting the brand's commitment to excluding undesirable ingredients, as told by the brand. - The ad then showcases the different Naked Nutrition supplement products, including Naked Collagen, Naked Creatine, Naked Whey, and Naked Pea. This visually reinforces the brand's product range, as seen from a neutral perspective. This progresses the narrative by showing the variety of clean supplements offered.

# Ad summary This ad showcases Naked Collagen protein powder with a customer testimonial emphasizing its simplicity and clean ingredients, alongside an image of the product and a measuring scoop. # Brand positioning Naked Collagen positions itself as a provider of pure, unadulterated collagen protein, emphasizing the absence of superfluous ingredients and a minimalist approach to health and wellness. The brand aligns with values of simplicity and cleanliness, appealing to health-conscious consumers who prioritize transparent and straightforward ingredient lists. Eschewing unnecessary additives, Naked Collagen aims to occupy a space in the market as a trusted and reliable source for those seeking a clean and easy way to integrate protein into their daily routine. # Product Naked Collagen is a pure collagen protein powder intended to be an easy and clean way to supplement daily protein intake. The ad features a clear jar of the powder, indicating its unflavored nature and its use as a food supplement. It is marketed towards individuals who appreciate minimalist ingredients and desire a straightforward addition to their daily routine. The ad addresses the purchase barrier of complex ingredients by highlighting the product's simplicity and ease of integration into one's lifestyle. # Visual style The ad features a clean and minimalist visual style, with a studio-shot image focused on the product. The use of neutral colors, soft lighting, and a gradient background contribute to a polished look. The typography is simple and legible, and the layout is uncluttered. The overall aesthetic is designed to convey purity, simplicity, and trustworthiness, aligning with the brand's positioning. # Hooks Headline: Proteína de colágeno pura, sin ingredientes superfluos # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of consumers who are overwhelmed by complex and unnecessary ingredients in protein supplements, as signaled by the line "sin ingredientes superfluos." # Value propositions - Pure collagen protein without unnecessary ingredients - Simple and clean way to get your daily dose of protein - Easy to integrate into your routine # Benefits - Una forma sencilla y clean de obtener mi dosis diaria de proteínas - Sin aditivos innecesarios - Lista de ingredientes minimalista - Lo fácil que es integrar este producto en mi rutina # Features - Proteína de colágeno pura - Sin ingredientes superfluos # Call to action None used. # Social proof - "UNA FORMA SENCILLA Y CLEAN DE OBTENER MI DOSIS DIARIA DE PROTEÍNAS, SIN ADITIVOS INNECESARIOS. APRECIO LA LISTA DE INGREDIENTES MINIMALISTA Y LO FÁCIL QUE ES INTEGRAR ESTE PRODUCTO EN MI RUTINA." - 9 de enero de 2026. Opinión de cliente verificada # Point of view - External source: The 5-star rating at the top signals overall satisfaction with the product. # Storyline - The ad begins with a 5-star rating, immediately establishing credibility and positive reception. This is from an external source to show a positive overall perception of the product and is designed to instill trust in potential customers. - The main claim highlights the purity of the collagen protein and absence of unnecessary ingredients. This comes from the brand and is included to draw the audience's attention to the core value proposition of the product: simple, clean protein. - A customer testimonial is shared, praising the product for being a simple and clean way to obtain a daily protein dose, appreciating the minimalist ingredient list, and the ease of incorporating the product into a routine. This is conveyed from the customer's point of view and is included to build trust and social proof by showing that real users value the product's benefits. - The date of the review is shown alongside the phrase "Opinión de cliente verificada" (verified customer opinion), reinforcing the authenticity and recent relevance of the testimonial. This is shown from the brand's perspective and builds trust and assures potential customers that the feedback is genuine and reliable. - The product itself is visually presented alongside a measuring scoop containing the powder, providing a clear view of the product's form and appearance. This is meant to show the product in its tangible form and provides context on serving size.

# Ad summary This ad features a woman in her kitchen making a salted caramel and vanilla protein smoothie using Naked Pea protein powder. She highlights the simple, natural ingredients and the smooth blending of the protein powder, emphasizing its clean, plant-based nature. The ad promotes the smoothie as a treat that supports her goals, offering a balance of taste and health. # Brand positioning Naked Nutrition is presented as a brand focused on clean, simple, and natural ingredients. The brand aims to occupy a space in the consumer's mind as a provider of healthy and nourishing products, particularly for those who are health-conscious and seeking a balance between taste and nutritional value. The brand aligns with a lifestyle that prioritizes clean eating and wellness, pushing against the norm of heavily processed protein powders with additives and fillers. The brand positioning is both functional, emphasizing the performance and simplicity of its ingredients, and emotional, promoting a sense of balance and well-being. # Product Naked Pea Vanilla Flavored is a pea protein powder from Naked Nutrition. It is designed for individuals seeking a clean and nourishing protein source, particularly after activities like Pilates when craving something sweet. The product is made with simple, natural ingredients, including pea protein, vanilla, and coconut sugar, with no additives or fillers. Its USPs include its smooth blending capability and its clean, plant-based composition. The ad shows it being used to make a salted caramel and vanilla protein smoothie, highlighting its versatility and delicious taste. The ad addresses the purchase barrier of protein powders often being filled with unhealthy additives by emphasizing the product's clean and natural ingredients. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The production quality is high, giving it a commercial-like appearance while maintaining a relatable, user-generated content vibe. The editing style includes quick cuts to showcase the ingredients and blending process, with static shots of the woman speaking directly to the camera. The pacing is consistent, with a moderate BPM that aligns with the voiceover. # Hooks Spoken: 00:00–00:04 After Pilates, I'm usually craving something sweet, but I still want to keep it clean and nourishing. Visual: 00:00–00:02 A woman with long brown hair, wearing a brown wrap top and pants set, stands in a modern kitchen with gray cabinets and stainless steel appliances. She smiles and picks up a large container of Naked Pea protein powder from the counter. / 00:02–00:04 The woman holds up the container of Naked Pea protein powder, showing the green label with black text. The kitchen background remains the same. # Funnel stage Consideration # Pain points The pain point is the struggle to find a sweet treat that is also healthy and clean, especially after a workout. The woman states, "After Pilates, I'm usually craving something sweet, but I still want to keep it clean and nourishing." # Value propositions - A protein powder that allows you to satisfy sweet cravings while maintaining a clean and nourishing diet. - A protein powder that tastes like a treat but supports your health goals. # Benefits - Satisfies sweet cravings - Keeps it clean and nourishing - Supports goals - Tastes like a treat # Features - Vanilla Naked Pea - Simple, natural ingredients - Clean plant-based protein - No additives - No fillers - Blends smoothly # Call to action None used. # Social proof - "That's why I love making this salted caramel and vanilla protein smoothie using Vanilla Naked Pea from Naked Nutrition." # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is demonstrating how she uses the product in her daily routine. # Storyline - 00:00–00:04 00:00–00:04 The woman introduces herself and states that after Pilates, she craves something sweet but wants to keep it clean and nourishing. This sets up the problem she's addressing: the desire for a healthy, sweet treat. The perspective is from the woman, who is presenting herself as a relatable user. - 00:04–00:09 00:04–00:09 She introduces the solution: a salted caramel and vanilla protein smoothie using Vanilla Naked Pea from Naked Nutrition. This transitions from the problem to the product being showcased. The perspective is still from the woman, now positioning the product as her go-to solution. - 00:09–00:12 00:09–00:12 She highlights that the smoothie is made with just a handful of simple, natural ingredients. This reinforces the product's clean and healthy positioning. The perspective remains from the woman, emphasizing the natural aspect of the product. - 00:12–00:15 00:12–00:15 She lists the ingredients: banana, almond milk, Medjool dates, and ice. This provides specific details about the smoothie recipe. The perspective is from the woman, sharing her recipe with the audience. - 00:15–00:22 00:15–00:22 She emphasizes that the Vanilla Naked Pea blends smoothly and has no additives or fillers, just clean, plant-based protein. This reinforces the product's key benefits. The perspective is from the woman, highlighting the product's quality and purity. - 00:22–00:27 00:22–00:27 She concludes by saying it tastes like a treat but supports her goals, which is the balance that she loves. This summarizes the overall value proposition: a delicious and healthy option. The perspective is from the woman, expressing her satisfaction with the product.