How MORE Nutrition Advertises on Meta

# Ad summary This ad features a claw machine game with More brand supplement bottles as prizes. The ad highlights a 50% off offer and uses a customer quote to emphasize the product's value. # Brand positioning More is presented as a brand that offers a new daily routine through its supplement products. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective supplements that seamlessly integrate into daily life. The brand's positioning is functional, focusing on providing a simple solution for daily nutritional needs. # Product The product featured is a small, dark purple bottle of More supplements, designed to be part of a new daily routine. The bottle is compact and easy to handle, suggesting convenience and portability. The ad emphasizes the product's role in simplifying daily routines and providing essential nutrients. The product is presented as a solution that customers wish they had discovered sooner, addressing the purchase barrier of skepticism or uncertainty about its effectiveness. # Visual style The ad has a highly polished, studio-shot production quality. It features a visual motif of a claw machine game, creating a playful and engaging aesthetic. The image treatment includes color grading to enhance the pink and purple tones, and background removal to isolate the product. The typography is large and bold, ensuring high scannability in the feed. The ad contrasts with typical norms by using a claw machine concept, which is disruptive and attention-grabbing. # Hooks Headline: "WARUM HAB ICH DAS NICHT FRÜHER ENTDECKT?!" # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the frustration of not discovering a valuable product sooner, as highlighted by the quote: "WARUM HAB ICH DAS NICHT FRÜHER ENTDECKT?!" # Value propositions - 50% sparen # Benefits - Simplify daily routines - Convenient and portable supplement # Features - YOUR NEW DAILY ROUTINE # Call to action None used. # Social proof - "WARUM HAB ICH DAS NICHT FRÜHER ENTDECKT?!" # Point of view - Brand: The claw machine and 50% off offer are presented from the brand's perspective, showcasing the product as desirable and incentivizing purchase. - Customer: The quote "WARUM HAB ICH DAS NICHT FRÜHER ENTDECKT?!" is presented from the customer's perspective, highlighting the product's value and effectiveness. # Storyline - The ad opens with a claw machine game, where the prize is a bottle of More supplements. This is from the brand's perspective, conveying the message that the product is desirable and worth 'winning' or obtaining. - The next beat features a customer quote expressing regret for not discovering the product sooner. This is from the customer's perspective, highlighting the product's value and effectiveness. - The ad concludes with a call to action, offering a 50% discount. This is from the brand's perspective, incentivizing immediate purchase and driving conversion.

# Ad summary This ad promotes More Daily 100, an all-in-one smoothie drink with vitamins, minerals, probiotics, superfoods, and plant extracts. The product replaces the need to take many supplements daily in capsule or powder form, which can have an unpleasant taste. It tastes like a smoothie and is easy to incorporate into a daily routine, ensuring the consumer receives adequate nutrients and vitamins. # Brand positioning More is presented as a wellness brand focused on simplifying supplement routines. It positions itself as innovative, providing an all-in-one solution that replaces multiple products, contrasting with traditional methods of taking vitamins in capsules or powders, which are portrayed as inconvenient and unappealing. More aims to integrate seamlessly into a modern, health-conscious lifestyle by combining essential nutrients into a single, enjoyable smoothie drink. The brand emphasizes both the functional benefits of comprehensive nutrition and the emotional appeal of a tasty, convenient product. # Product More Daily 100 is an all-in-one smoothie drink that replaces the need to take multiple supplements. It is designed for health-conscious individuals who want a convenient way to ensure they receive essential nutrients. The product combines vitamins, minerals, probiotics, superfoods, and plant extracts into a single drink. It addresses the pain point of having to consume multiple capsules or mix powders, which can be inconvenient and taste unpleasant. The Daily 100 smoothie drink is presented as a tasty alternative that focuses on both function and flavor, making it easy to incorporate into a daily routine. It provides a comprehensive nutrient profile without the hassle of traditional supplements. # Visual style The ad has a bright and clean aesthetic with a mix of static and dynamic shots. The video is well-lit and colorful, focusing on the pink branding of More Daily 100. It uses a combination of product showcases, demonstrations, and lifestyle shots to convey the product's benefits. The editing is quick, keeping the viewer engaged and highlighting key features. The overall feel is polished yet approachable, aiming to appeal to a health-conscious audience. # Hooks Spoken: Ich hätte nie gedacht, dass More ein Produkt rausbringt, das meine ganze Supplementroutine ersetzt. Text overlay: Ich hätte nie gedacht, / dass More ein Produkt rausbringt, das meine ganze Supplementroutine ersetzt. Visual: 00:00–00:03: A person wearing a pink shirt holds a small, pink More Daily 100 packet in their hand with pink More Daily 100 boxes stacked behind it on a light pink countertop. The background is white. The camera zooms in on the product. Text overlay: “Ich hätte nie gedacht,” / 00:00–00:06: A person in a pink shirt unscrews the lid of a clear More Daily 100 bottle with a purple-red liquid inside and takes a drink. More Daily 100 boxes surround the bottle. The background is white. Text overlay: “dass More ein Produkt rausbringt, das meine ganze Supplementroutine ersetzt.” # Funnel stage Consideration # Pain points The ad highlights the problem of needing to take many supplements daily in the form of capsules or powder mixes. Visual description: A person grimaces while holding a glass of water and supplement pills. # Value propositions - Comprehensive nutrition in a convenient smoothie format. - Tastes like a smoothie, not like a supplement. - Simplifies daily supplement routine. # Benefits - Replaces the need for multiple supplements - Tasty and enjoyable - Provides a super Grundversorgung an Nährstoffen und Vitaminen # Features - All-in-One Smoothie Drink - Vitamins - Minerals - Postbiotics - Superfoods - Plant extracts # Call to action schau dir den Daily 100 von More an. # Social proof - “Für mich ist es definitiv das beste Produkt seit langem.” - Female 1 (Customer) # Point of view - Customer 100% – The customer shares their personal experience and perspective on using the product. # Storyline - 00:00–00:05 The presenter holds up More Daily 100 products, expressing disbelief that More would create a product to replace the whole supplement routine. This establishes the product's primary benefit: simplifying nutrition. - 00:05–00:11 Next, the presenter notes that nutrients have historically been provided through capsules and powders, which are not tasty. This introduces the problem of unpleasant traditional supplement formats. - 00:11–00:20 More has combined everything into an All-in-One smoothie drink with vitamins, minerals, postbiotics, superfoods, and plant extracts. This presents More Daily 100 as the solution to the earlier pain point, showcasing its comprehensive nutrient content in a delicious format. - 00:20–00:24 The product tastes like a fruity smoothie, not like a supplement. This is positioned as a key differentiator, highlighting the enhanced taste and appeal. - 00:25–00:33 The presenter states that the product’s focus is not only on function, but also on taste, and that with one drink per day, she receives an excellent basic supply of nutrients and vitamins. This reinforces the dual benefit of comprehensive nutrition and great taste, making it an easy and enjoyable part of the daily routine. - 00:33–00:38 The speaker claims that More Daily 100 provides these vitamins without consuming many products in capsule form, which are shown in the visual. This re-emphasizes the product’s convenience and simplification of the supplement process. - 00:38–00:49 The speaker shows how modern nutrient supply can look and encourages viewers to check out the Daily 100 by More. She declares that, for her, it is the best product and viewers can save 50% on the first box. This is positioned as the final endorsement, providing a direct call to action and an incentive.

# Ad summary This ad promotes More Daily 100, a product with 60+ ingredients in one drink, and offers 50% off. # Brand positioning More is presented as a brand focused on providing a convenient and comprehensive approach to daily nutrition. The brand emphasizes the inclusion of numerous ingredients in a single drink, positioning itself as a solution for those seeking a simplified way to obtain essential nutrients. The brand aligns with a lifestyle that values efficiency and health, pushing against the norm of consuming multiple supplements or products to achieve a balanced diet. The brand positioning is functional, focusing on the simplicity and comprehensiveness of its product. # Product The featured product is More Daily 100, a nutritional supplement drink. It is designed for individuals seeking a convenient way to consume a wide range of nutrients. The product contains 60+ ingredients in a single drink. The ad showcases two product formats: a powdered supplement in a pink pouch labeled "More DAILY 100 True Berries" and a pre-mixed drink in a clear bottle with visible berries. The USPs include the high number of ingredients and the ease of consumption. The ad addresses the purchase barrier of cost by offering a 50% discount. The product is presented as a new daily routine, suggesting it can be easily integrated into one's lifestyle. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product presentation. The visual motifs include a gradient background, clean typography, and a bright color palette. The image treatment involves background removal and color grading to enhance the product's visual appeal. The typography is large and bold, ensuring high scannability. The style is disruptive, using a bright color palette and bold typography to stand out in the feed. # Hooks Headline: 60+ INHALTSSTOFFE EIN EINZIGER DRINK. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to consume multiple supplements or products to achieve a balanced diet. The ad copy states "60+ INHALTSSTOFFE EIN EINZIGER DRINK.", which implies that the consumer can get all the necessary ingredients in one convenient drink. # Value propositions - 60+ ingredients in one single drink - 1100 health benefits # Benefits - One single drink - 1100 health benefits # Features - 60+ ingredients - True Berries # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and promotional offer. # Storyline - The ad begins by highlighting the key selling point of the product: it contains 60+ ingredients. This is intended to immediately grab the viewer's attention and convey the product's comprehensive nutritional value. The brand is communicating this information. - Next, the ad emphasizes the convenience of the product by stating that it is "Ein einziger Drink" (one single drink). This reinforces the idea that the product simplifies the process of obtaining essential nutrients. The brand is communicating this information. - The ad then introduces a limited-time offer of 50% off, incentivizing viewers to make a purchase. This is intended to create a sense of urgency and encourage immediate action. The brand is communicating this information.

# Ad summary This image ad for More Nutrition features a bottle of their product on a pink tiled shelf. The ad highlights the product's role in a minimalist lifestyle and offers a 50% discount. # Brand positioning More Nutrition is presented as a brand that aligns with a minimalist lifestyle, as indicated by the headline "MINIMALISMUS FÜR DEIN WANDREGAL." The brand seems to focus on integrating its products into daily routines, as highlighted by the text on the bottle, "YOUR NEW DAILY ROUTINE." The brand positioning appears to be both functional, by offering products that fit into a daily routine, and emotional, by promoting a minimalist lifestyle. # Product The product featured is a bottle of a dark purple liquid, presumably a nutritional supplement or drink, from More Nutrition. The bottle is clear with a silver cap and has a label that reads "More YOUR NEW DAILY ROUTINE" along with a stylized "e" logo. The product is positioned as part of a daily routine and is being offered at a 50% discount, as indicated by the text "50% SPAREN," which addresses the purchase barrier by making it more affordable. # Visual style The ad has a highly polished, studio-shot production quality with a minimalist visual motif. The image treatment includes color grading to emphasize the pink tones and background removal to focus on the product. The typography is large and bold, and the overall style is clean and modern, aiming for high scannability in the feed. # Hooks Headline: MINIMALISMUS FÜR DEIN WANDREGAL. # Funnel stage Consideration # Pain points None used. # Value propositions - The product is positioned as part of a minimalist lifestyle, making it appealing to those who value simplicity and efficiency. - The 50% discount makes the product more accessible and attractive to potential buyers. # Benefits - Fits into a minimalist lifestyle - 50% sparen # Features - Part of a daily routine # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its benefits while promoting a discount. # Storyline - The ad starts by presenting the concept of minimalism in relation to a shelf, suggesting that the product fits into a minimalist lifestyle. This is told from the brand's perspective to set the stage for how the product integrates into a consumer's life. - Next, the ad showcases the More Nutrition product, emphasizing that it can be part of the consumer's new daily routine. This is told from the brand's perspective to highlight the product's intended use and benefits. - Finally, the ad offers a 50% discount, incentivizing the viewer to purchase the product. This is told from the brand's perspective to encourage immediate action and conversion.

# Ad summary This ad features a screenshot of a phone displaying a notification for a More brand product, highlighting a 50% discount and a message about the product replacing capsules. # Brand positioning The More brand presents itself as a provider of daily routine enhancement products. The brand positions itself as modern and youthful with a focus on simple integration into daily life. The ad uses a clean aesthetic with a focus on discounts and endorsements. The brand message appears to align with a lifestyle of convenience and efficiency, providing a solution for those seeking to streamline their daily nutritional intake. The visual cues and messaging target consumers who are health-conscious and appreciate products that easily fit into their routines, offering an alternative to traditional capsule supplements. # Product The advertised product appears to be a liquid supplement by More, intended to be part of the consumer's daily routine. The product is housed in a transparent bottle with a silver lid, allowing the dark red liquid contents to be visible. The label features the brand name 'More' in a stylized font, followed by 'YOUR NEW DAILY ROUTINE.' The ad highlights a testimonial claiming the product replaces all capsules, suggesting it is a comprehensive supplement solution. The ad also features a 50% off promotion. The visual presentation and testimonial serve to entice viewers to try the product, positioning it as a convenient and effective addition to their daily health regimen. # Visual style The ad features a bright, clean, and modern visual style. It uses a background of pink balloons and simulated mobile UI elements to create a playful and attention-grabbing aesthetic. The image has a highly polished, studio-shot feel with clear lighting and sharp focus on the product. The overall impression is youthful and energetic, designed to appeal to a health-conscious audience. # Hooks Headline: 50% SPAREN # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers are looking for a way to simplify their supplement routine. The testimonial 'Ersetzt alle meine Kapseln. Alle!! ✨' highlights the frustration of taking multiple capsules and suggests a convenient, all-in-one alternative. # Value propositions - MEGA EMPFEHLUNG. Replaces all capsules. Alle!! ✨ # Benefits - Replaces all capsules # Features - Liquid supplement - Bottle packaging # Call to action None used. # Social proof - “MEGA EMPFEHLUNG. Ersetzt alle meine Kapseln. Alle!! ✨” # Point of view - Brand: The brand's perspective is visible through the time stamp, date, product display, and discount announcement, conveying product integration and promotion. # Storyline - The story begins with a phone screen displaying the date and time, Monday, December 22, 08:00, which suggests a typical morning, establishing a relatable, everyday context. This sets the stage for the product's integration into a daily routine, from the brand's perspective. - Next, a pink banner highlights a 50% discount, aiming to grab attention and incentivize immediate action. This offer is presented from the brand's perspective to create a sense of urgency and value. - Then, a simulated notification from 'moreMessage' appears, containing a customer endorsement: 'MEGA EMPFEHLUNG. Ersetzt alle meine Kapseln. Alle!! ✨'. This positions the product as a highly recommended replacement for capsules, leveraging social proof to build trust and credibility, from the perspective of a customer testimonial. - Finally, the product bottle is prominently displayed in someone's hand, showcasing the branding and product appearance, reinforcing the value proposition and brand message, from the brand's perspective.

# Ad summary This ad promotes More brand's all-in-one daily dose of nutrients, presented in a playful claw machine setting, highlighting a 50% discount. # Brand positioning More presents itself as a provider of convenient, all-in-one daily nutrient solutions. The brand aims to occupy a space in the consumer's mind as a provider of easy and accessible nutrition. The playful imagery of a claw machine filled with nutrient pouches suggests a fun and engaging approach to health and wellness, contrasting with the often serious or clinical tone of the health supplement industry. The brand positions itself as a modern, accessible option for individuals seeking to simplify their daily nutrient intake. # Product The product is an all-in-one daily dose of nutrients, packaged in individual pouches. The ad emphasizes the convenience of obtaining one's daily nutrient requirements in a single pouch. The product is presented as a simple solution for individuals seeking to streamline their nutritional intake. The ad highlights the product's USP as an all-encompassing nutrient solution delivered in a convenient, single-serving format. The claw machine setting implies that obtaining these nutrients can be fun and engaging, addressing the potential purchase barrier of health supplements being perceived as boring or cumbersome. # Visual style The ad features a highly polished, studio-shot aesthetic with a playful and whimsical visual motif. The image treatment includes bright, saturated colors and a dreamlike atmosphere created by the fluffy white clouds and clear blue sky. The typography is large and bold, designed to be easily scannable in-feed. The ad contrasts with typical health supplement advertising by using a fun and engaging visual style, potentially increasing its stop power in feed. # Hooks Headline: ALL-IN-ONE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of needing to take multiple supplements to get all the necessary nutrients, which can be inconvenient and time-consuming. The ad offers a solution by providing all the necessary nutrients in a single pouch, making it easy to incorporate into one's daily routine. "DEINE DAILY DOSIS AN NÄHRSTOFFEN IN EINEM BEUTEL" # Value propositions - All-in-one daily dose of nutrients in a single pouch for convenience - 50% discount to incentivize purchase # Benefits - Convenient daily dose of nutrients - Easy to incorporate into daily routine # Features - ALL-IN-ONE - DEINE DAILY DOSIS AN NÄHRSTOFFEN IN EINEM BEUTEL # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's benefits and offering an incentive to purchase. # Storyline - The ad opens with the brand name and the claim of an "ALL-IN-ONE" solution, immediately conveying the product's core benefit of comprehensive nutrition in a single package. The brand is telling the audience that their product is a complete solution. - The ad then highlights that the product is "DEINE DAILY DOSIS AN NÄHRSTOFFEN IN EINEM BEUTEL", reinforcing the convenience and simplicity of the product. The brand is emphasizing the ease of incorporating the product into one's daily routine. - The ad presents a visual of a claw machine filled with the product, creating a playful and engaging image that contrasts with the typical presentation of health supplements. The brand is using a fun visual to capture attention and make the product more appealing. - The ad concludes with a clear offer of "50% SPAREN", incentivizing immediate purchase and creating a sense of urgency. The brand is directly encouraging the audience to take advantage of the discount and try the product.

# Ad summary This ad is for More Daily 100, a product that combines vitamins, minerals, postbiotics, superfoods, and plant extracts in an all-in-one smoothie drink. It contrasts the product with capsules and powders, which the ad says are not tasty. It positions Daily 100 as a delicious smoothie that provides a super base of nutrients and vitamins without having to combine dozens of products or take capsules. The ad emphasizes the product's focus on both function and taste, promoting it as a modern approach to nutrient supply. It mentions that with one sachet a day, you have a super basic supply of nutrients and vitamins. The ad is delivered by a young woman in a pink shirt who is enthusiastic and smiles often. # Brand positioning More positions itself as a modern and convenient solution for nutritional needs, contrasting with the traditional approach of taking multiple supplements in capsule or powder form. The brand emphasizes the taste and enjoyment of consuming nutrients, aligning with a lifestyle that values both health and flavor. It aims to occupy a space in the consumer's mind as a provider of all-in-one smoothie drinks that combine essential nutrients in a delicious and easy-to-consume format. By offering a tasty alternative to traditional supplements, More appeals to individuals who seek a more enjoyable and convenient way to meet their nutritional needs. # Product More Daily 100 is described as an all-in-one smoothie drink that combines vitamins, minerals, postbiotics, superfoods, and plant extracts. It's presented as a convenient alternative to taking multiple supplements in capsule or powder form. Each box contains sachets to be mixed into a water bottle. The product is promoted for its taste, resembling a fruity smoothie rather than a typical supplement. With one sachet a day, it provides a super base of nutrients and vitamins without the need to combine dozens of products or take capsules. It is positioned as a modern approach to nutrient supply, focusing on both function and taste. The product is sold in boxes of four weekly doses, containing vitamins, minerals, postbiotics, superfoods, and plant extracts. # Visual style The ad has a polished, commercial aesthetic, using bright lighting and clear visuals to showcase the product. The editing style combines quick cuts and static shots, with smooth transitions between scenes. The production quality gives off a commercial feel, which supports the intention of presenting the product in a positive and appealing light. The pacing is consistent throughout the ad, creating a steady rhythm that keeps viewers engaged. The audio and visual elements are synced together, with cuts, text, and product actions timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Das ist das spannendste Produkt von More. Ganz neu der Daily 100. Text overlay: 00:00–00:02 Das ist das spannendste Produkt von More. / 00:02–00:03 Ganz neu der DAILY100. Visual: 00:00–00:03 The shot is medium-framed and stationary, showing a fair-skinned woman with long brown hair and a bright pink collared shirt. She is positioned behind a brown wooden table. She is smiling and gesturing towards a pink box with “More DAILY100” printed on it. Stacked behind is a smaller box showing a bottle filled with liquid and mixed berries. In the background is a window with natural light and a silver lamp. # Funnel stage Consideration # Pain points Traditional nutrient supplements (Kapseln oder Pulvermischungen) are not tasty. # Value propositions - All-in-one Smoothie-Drink - Es schmeckt wie ein fruchtiger Smoothie und nicht wie ein Supplement (It tastes like a fruity smoothie and not like a supplement) # Benefits - Super Grundversorgung an Nährstoffen und Vitaminen (super base of nutrients and vitamins) - Modern nutrient supply # Features - All-in-one smoothie drink - Vitamins - Minerals - Postbiotics - Superfoods - Plant extracts # Call to action Schau dir den Daily 100 von More an (Check out the Daily 100 from More) # Social proof - "Für mich ist es definitiv das beste Produkt seit langem" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by a woman who presents and uses the product in a vlog style, implying she is a satisfied customer. # Storyline - 00:00–00:03 00:00–00:03 The video opens with the woman showing a product box. She introduces the More Daily 100 as the most exciting product from More. - 00:03–00:08 00:03–00:08 She transitions to a demonstration of traditional nutrient supplements, showing hands full of pills and powder being swallowed with water. She makes a sour face to suggest that the taste is not enjoyable. This sets up the problem. - 00:08–00:12 00:08–00:12 She displays the More Daily 100 box, bottle, and contents, highlighting that More includes everything that is sensible in an all-in-one smoothie drink. This starts the product intro. - 00:12–00:17 00:12–00:17 She opens the box and displays the sachets. She adds that it contains vitamins, minerals, postbiotics, superfoods, and plant extracts. She adds the product contents to the water bottle. - 00:17–00:26 00:17–00:26 The woman shows the product mixed and talks about how the Daily 100 is not a typical mix; it tastes like a fruity smoothie, not a supplement. She says the focus is not just on the function, but also on the taste. - 00:26–00:30 00:26–00:30 She talks about how she now has a super base of nutrients and vitamins with one sachet. - 00:30–00:34 00:30–00:34 The video returns to the demonstration of traditional vitamins. The woman contrasts this image with needing to combine dozens of products and capsules. - 00:34–00:39 00:34–00:39 She transitions back to the prepared Daily 100 drink, saying that if you want to see how modern nutrient supply really looks, you should check out the Daily 100 from More. - 00:39–00:46 00:39–00:46 She holds up the finished product and says that for her, it is definitely the best product in a long time, and you currently save 50% on your first box. This concludes the product demonstration.

# Ad summary This ad uses a split screen to compare the experience of buying supplements the traditional way versus buying them from More. The top half of the ad shows a basket full of various supplement bottles and blister packs, while the bottom half shows a shopping cart full of More Daily 100 supplement packs. The ad highlights the ease of supplement shopping with More. # Brand positioning More is presented as a modern and convenient solution for supplement shopping. The brand aims to simplify the process of obtaining daily nutrients by offering pre-packaged daily doses in a single pack. This approach contrasts with the traditional method of buying multiple individual supplement bottles, positioning More as a streamlined and efficient alternative. The brand's focus on ease and convenience suggests a target audience that values simplicity and time-saving solutions in their wellness routine. # Product The featured product is More Daily 100, a pre-packaged daily supplement dose. Each pack contains a selection of nutrients designed to meet daily requirements. The product is presented as a convenient alternative to buying and managing multiple individual supplement bottles. The packaging is a pink sachet with the brand name "More" and product name "DAILY 100" printed on it. The product is targeted towards individuals seeking a simplified and efficient way to maintain their daily nutrient intake. # Visual style The ad features a clean and modern visual style with a split-screen layout. The color palette is dominated by pastel pink and blue, creating a soft and inviting aesthetic. The product shots are well-lit and professionally staged, emphasizing the quality and appeal of the supplements. The overall style is designed to be eye-catching and easily scannable, suitable for social media feeds. # Hooks Headline: LIEBER EASY SUPPLEMENT-SHOPPING # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of managing multiple supplement bottles and the complexity of traditional supplement shopping. The phrase "STATT SO" (instead of this) visually contrasts the cluttered basket of individual supplements with the organized and convenient More Daily 100 packs. # Value propositions - Simplified supplement routine with pre-packaged daily doses # Benefits - Easy supplement shopping # Features - Pre-packaged daily supplement doses # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the benefits of choosing More over traditional supplement shopping. # Storyline - The ad opens with a split screen, showing a basket filled with various supplement bottles and blister packs on the top half, and a shopping cart filled with More Daily 100 supplement packs on the bottom half. This is intended to visually represent the contrast between traditional supplement shopping and the convenience of More, from the brand's perspective. - The text "LIEBER EASY SUPPLEMENT-SHOPPING" is displayed in the center of the split screen, emphasizing the ease of shopping for supplements with More. This reinforces the brand's value proposition of simplifying the supplement routine, from the brand's perspective.

# Ad summary This ad promotes More Zerup, a zero-sugar syrup, with an offer of up to 40% off. The ad features five bottles of Zerup in different flavors floating above a hand, set against a blue sky background. # Brand positioning More Nutrition is presented as a modern, health-conscious brand that offers a zero-sugar syrup called Zerup. The brand is positioned as a provider of tasty alternatives for health-conscious consumers who want to enjoy sweet flavors without the added sugar. The brand aligns with a lifestyle that values both taste and health, appealing to those who want to indulge without compromising their dietary goals. The brand pushes against the norms of traditional sugary syrups by offering a zero-sugar alternative. # Product More Zerup is a zero-sugar syrup designed to add flavor to drinks and foods without the added calories. The product is for health-conscious individuals who want to enjoy sweet flavors without the sugar. The ad showcases five different flavors: Peach, Raspberry, Lemon, Orange, and Lime. The USPs include being sugar-free and offering a variety of fruit flavors. The product is presented as a versatile addition to various use occasions, such as flavoring water, cocktails, or desserts. The ad addresses the purchase barrier of sugar content by highlighting the zero-sugar aspect, making it an appealing option for those watching their sugar intake. # Visual style The ad has a clean and vibrant visual style with a focus on product presentation. The production quality is highly polished, with professional lighting and color grading. The visual motif includes a floating product arrangement against a gradient background. The image treatment involves background removal and color enhancement to make the products stand out. The typography is large and bold, ensuring high scannability. The style is designed to be eye-catching and appealing in a social media feed. # Hooks Headline: BIS ZU 40% AUF ZERUP # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to enjoy sweet flavors without the negative health consequences of sugar. The ad offers a zero-sugar alternative, allowing consumers to indulge without guilt. # Value propositions - Up to 40% off Zerup, making it more affordable to try a healthier alternative to sugary syrups. # Benefits - Enjoy sweet flavors without the added sugar - Versatile addition to various use occasions # Features - Zero-sugar syrup - Variety of fruit flavors (Peach, Raspberry, Lemon, Orange, Lime) # Call to action JETZT SPAREN # Social proof - None used. # Point of view - Brand: The brand is presenting its product and offer to the audience, highlighting the benefits and encouraging a purchase. # Storyline - The ad opens by showcasing the More Nutrition brand and highlighting an offer of up to 40% off Zerup. The brand is telling the audience that there is a significant discount available, enticing them to consider purchasing the product. - The ad then presents five bottles of Zerup in different flavors, floating above a hand. The brand is visually showcasing the variety of flavors available and creating an appealing image to capture the viewer's attention. - The ad concludes with a call to action, "JETZT SPAREN" (Save Now), presented in a red banner. The brand is directly urging the viewer to take advantage of the offer and make a purchase.

# Ad summary This ad promotes More Zerup, highlighting a discount of up to 40% and encouraging viewers to save now using the code TRYMORE. # Brand positioning More is presented as a modern, health-conscious brand offering innovative alternatives to traditional sugary products. The brand aims to occupy a space in the consumer's mind as a provider of flavorful, zero-sugar options that don't compromise on taste. The brand aligns with a lifestyle that values health and enjoyment, pushing against the norms of sugar-laden beverages. The brand positioning is functional, focusing on the performance and health benefits of its zero-sugar products, while also appealing to the emotional desire for tasty treats without guilt. # Product More Zerup is a zero-sugar syrup designed to add flavor to beverages and foods without the added calories. The product is available in multiple flavors, including Vanilla Ice Cream + Hazelnut, Doppel Orange, Peach Ice Tea, and Cherry + Pomegranate. Each Zerup bottle features the More brand logo and the specific flavor name. The USPs of More Zerup are its zero-sugar content and variety of flavors, addressing the purchase barrier of health concerns associated with sugary syrups. The ad encourages viewers to try More Zerup as a guilt-free way to enhance their drinks and meals. # Visual style The ad features a bright and airy visual style with a focus on product presentation. The production quality is highly polished, with clean lines and vibrant colors. The visual motif includes a cloud background, creating a dreamy and appealing atmosphere. The image treatment involves background removal and color grading to enhance the product's visual appeal. The typography is large and bold, ensuring high scannability. The style contrasts with typical platform norms by using a clean, high-design approach, aiming to capture attention in the feed. # Hooks Headline: AUF ZERUP # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of wanting to enjoy flavorful syrups without the negative health effects of sugar. The ad offers a zero-sugar alternative, allowing consumers to indulge without guilt. # Value propositions - Up to 40% off - Zero-sugar content for health-conscious consumers # Benefits - Guilt-free flavor enhancement - Variety of flavor options # Features - Zero-sugar syrup - Multiple flavors: Vanilla Ice Cream + Hazelnut, Doppel Orange, Peach Ice Tea, Cherry + Pomegranate # Call to action JETZT SPAREN # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a call to action to encourage purchase. # Storyline - The ad opens by showcasing a discount of up to 40% on More Zerup, immediately grabbing the viewer's attention with a compelling offer. This is told from the brand's perspective to incentivize immediate action. - Next, the ad displays multiple bottles of More Zerup in various flavors, visually presenting the product range and variety available to the customer. This is told from the brand's perspective to highlight the product's features and options. - The ad concludes with a call to action, urging viewers to 'JETZT SPAREN' (Save Now) and featuring the More brand logo, reinforcing brand recognition and encouraging immediate purchase. This is told from the brand's perspective to drive conversion.

# Ad summary This ad promotes More Zerup, a zero-sugar syrup, offering up to 40% off and a special code for savings. It features the product in a vibrant setting with a cocktail, emphasizing the fun and flavorful possibilities. # Brand positioning More Zerup is presented as a fun and flavorful alternative to traditional sugary syrups, designed for health-conscious consumers who don't want to compromise on taste. The brand emphasizes the 'zero' aspect, highlighting its commitment to sugar-free options. The vibrant colors and celebratory visuals suggest a lifestyle of enjoyment and indulgence without guilt, positioning the brand as a modern, health-forward choice that doesn't sacrifice flavor or fun. # Product More Zerup is a zero-sugar syrup designed to add flavor to drinks and recipes without the added calories. The ad showcases two flavors: Birne (pear) and Red Apple. The product comes in a squeezable bottle with (on-package label text) 'More' branding. The ad highlights the syrup's versatility by showing it being used to create a cocktail, suggesting it can be used in various beverages. The 'zero' aspect addresses the purchase barrier of sugar content, appealing to health-conscious consumers. # Visual style The ad features a vibrant and celebratory visual style with bright colors, fireworks, and confetti. The product is prominently displayed, and the overall aesthetic is clean and modern. The use of a gradient background and dynamic elements like fireworks adds depth and excitement. # Hooks Headline: BIS ZU 40% AUF ZERUP # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of wanting to enjoy flavorful drinks without the guilt of added sugar and calories. The 'zero' aspect directly counters this concern. # Value propositions - Up to 40% off - Special code 'TRYMORE' for savings - Zero-sugar alternative for health-conscious consumers # Benefits - Adds flavor to drinks without the added calories - Versatile for various beverages # Features - Zero-sugar syrup - Available in Birne (pear) and Red Apple flavors # Call to action JETZT SPAREN # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a clear call to action to drive sales. # Storyline - The ad opens with a vibrant display of fireworks and a cocktail, immediately setting a celebratory and exciting tone. This is from the brand's perspective, aiming to capture attention and create a positive association with the product. - Next, the ad showcases the More Zerup bottles in two flavors, Birne and Red Apple, alongside the cocktail. This is from the brand's perspective, highlighting the product and its versatility in creating flavorful drinks. - The ad concludes with a clear offer of up to 40% off and a special code 'TRYMORE' to encourage immediate purchase. This is from the brand's perspective, driving conversion by providing a direct incentive to buy.

# Ad summary This ad promotes More Zerup, a product that turns water into your favorite drink. The ad features a glass of the product, the product itself, and a call to action to try it out. # Brand positioning More is presented as a brand focused on making hydration more appealing and enjoyable. The brand positions itself as a solution to the common problem of not drinking enough water by offering Zerup, a product that transforms plain water into a delicious and preferred beverage. The brand aims to occupy a space in the consumer's mind as a convenient and tasty way to increase water intake, aligning with a lifestyle that values both health and enjoyment. The brand pushes against the norm of plain, unflavored water by offering a variety of flavors to make hydration more exciting. # Product More Zerup is a product designed to turn water into a favorite drink. It is for anyone who struggles to drink enough water and wants a more appealing and flavorful hydration option. The product comes in small, squeezable bottles, as shown in the ad, with flavors like Apple-Cranberry and Cherry. The USPs include the ability to transform water into a delicious beverage, addressing the purchase barrier of plain water being unappealing. The ad showcases the product being used to create a refreshing drink, implying it can be enjoyed at any time. # Visual style The ad has a bright and refreshing visual style, with a focus on the product and its appealing presentation. The production quality is highly polished, with clear and vibrant imagery. The visual motifs include a gradient background, floating elements, and a clean layout. The image treatment involves color grading to enhance the vibrancy of the drink and product packaging. The typography is large and bold, making it easily scannable. The style is designed to be eye-catching and appealing, fitting for an in-feed ad. # Hooks Headline: DU TRINKST ZU WENIG WASSER? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not drinking enough water, as highlighted by the question, "DU TRINKST ZU WENIG WASSER?" (Do you drink too little water?). This suggests that the target audience struggles with staying hydrated due to the blandness or lack of appeal of plain water. # Value propositions - Turns water into your favorite drink # Benefits - WIRD WASSER ZUM LIEBLINGSGETRÄNK # Features - ZERUP # Call to action JETZT AUSPROBIEREN # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits to encourage purchase. # Storyline - The ad starts by asking, "DU TRINKST ZU WENIG WASSER?" (Do you drink too little water?), immediately addressing a common problem. This is told from the brand's perspective, aiming to capture the viewer's attention by highlighting a relatable issue. - Next, the ad introduces More Zerup as the solution, stating, "MIT ZERUP VON More WIRD WASSER ZUM LIEBLINGSGETRÄNK" (With Zerup from More, water becomes your favorite drink). This is told from the brand's perspective, presenting the product as a way to make hydration more enjoyable. - The ad visually reinforces the message by showing a refreshing glass of the Zerup-infused drink and the product bottles, emphasizing the ease and appeal of the solution. This is shown from the brand's perspective, highlighting the product's benefits and visual appeal. - Finally, the ad includes a call to action, "JETZT AUSPROBIEREN" (Try it now), encouraging immediate engagement. This is told from the brand's perspective, prompting the viewer to take the next step and purchase the product.

# Ad summary This ad promotes More Zerup, a sugar-free drink syrup, as a solution for those who find water unappealing but want to avoid sugary soft drinks. It features a refreshing drink made with the syrup and offers a discount code. # Brand positioning More Zerup is presented as a modern and health-conscious alternative to traditional sugary soft drinks. The brand positions itself as a solution for those who want to enjoy flavored beverages without the negative health impacts of sugar. The ad emphasizes the 'sugar-free' aspect, appealing to health-conscious consumers. The brand aims to occupy the space of a guilt-free indulgence, aligning with a lifestyle that values both enjoyment and well-being. It pushes against the norm of sugar-laden drinks by offering a healthier alternative. # Product More Zerup is a sugar-free drink syrup designed to add flavor to water. The product is for individuals who dislike plain water but want to avoid the high sugar content of soft drinks. The ad highlights the 'sugar-free' aspect as a key feature. The product comes in a squeezable bottle with a white cap and a label indicating the flavor. The ad showcases two flavors: Apple Cranberry and Cherry. The syrup is presented as a convenient way to create a refreshing and flavorful drink, as demonstrated by the glass of iced beverage with cherries. The ad addresses the purchase barrier of taste by offering a variety of over 30 flavors to test. # Visual style The ad has a bright and refreshing visual style, with a focus on the product and its use. The production quality is highly polished, with clear product shots and vibrant colors. The visual motifs include a summery sky background and a refreshing drink, creating a sense of thirst-quenching enjoyment. The image treatment includes color grading to enhance the vibrancy of the colors and background removal to isolate the product. The typography is large and bold, making it easy to read. The style is designed to be eye-catching and appealing in a social media feed. # Hooks Headline: SOFTDRINKS SIND VOLLER ZUCKER, ABER WASSER SCHMECKT DIR NICHT? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of disliking the taste of plain water while wanting to avoid the high sugar content of soft drinks. "SOFTDRINKS SIND VOLLER ZUCKER, ABER WASSER SCHMECKT DIR NICHT?" # Value propositions - Sugar-free: Enjoy flavored beverages without the negative health impacts of sugar. - Over 30 varieties: Find your perfect flavor. # Benefits - alternative to sugary soft drinks - adds flavor to water # Features - sugar-free drink syrup - over 30 varieties # Call to action JETZT IN ÜBER 30 SORTEN TESTEN # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its benefits. # Storyline - The ad starts by posing a question: 'Soft drinks are full of sugar, but you don't like the taste of water?' This is intended to capture the viewer's attention by identifying a common dilemma. The brand is speaking directly to the consumer, highlighting a relatable problem. - The ad then presents More Zerup as 'The solution: The More drink syrup without sugar'. This is intended to position the product as the answer to the problem introduced in the first beat. The brand is presenting its product as a healthy alternative. - The ad concludes with a call to action: 'Now test in over 30 varieties' and a discount code 'TRYMORE'. This is intended to encourage the viewer to try the product and make a purchase. The brand is offering an incentive to try the product.

# Ad summary This ad highlights the More Zerup drink syrup as a solution for those who find soft drinks too sugary and water too bland. It showcases the product as a sugar-free alternative that adds flavor to water, offering a variety of over 30 flavors. # Brand positioning More Zerup is presented as a health-conscious alternative to traditional sugary soft drinks. The brand positions itself as a provider of sugar-free drink syrups that enhance the taste of water, catering to individuals who want to avoid sugar without sacrificing flavor. The brand aligns with a lifestyle that values health and variety, offering over 30 different flavors to choose from. It pushes against the norm of sugary drinks by providing a functional solution for those seeking a healthier option, emphasizing simplicity and taste. # Product More Zerup is a sugar-free drink syrup designed to add flavor to water. It is for individuals who find soft drinks too sugary and water too bland. The product comes in a squeezable bottle with a white cap and is available in multiple flavors, including Red Apple and Birne (Pear). The USPs include being sugar-free and offering a variety of flavors. The ad shows the syrup being used to create a refreshing drink with fruit slices and ice. The ad addresses the purchase barrier of taste by offering a flavorful alternative to plain water without the added sugar. # Visual style The ad has a clean and modern visual style with bright colors and a gradient background. The product is prominently displayed, and the overall aesthetic is designed to be eye-catching and appealing. The production quality appears to be highly polished, with professional lighting and image treatment. # Hooks Headline: SOFTDRINKS SIND VOLLER ZUCKER, ABER WASSER SCHMECKT DIR NICHT? # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that soft drinks are too sugary, but water is too bland. The ad copy states, "SOFTDRINKS SIND VOLLER ZUCKER, ABER WASSER SCHMECKT DIR NICHT?" # Value propositions - Sugar-free: Enjoy the taste without the sugar. - Variety: Discover over 30 flavors. # Benefits - Adds flavor to water - Sugar-free alternative to soft drinks # Features - Sugar-free drink syrup - Over 30 flavors # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product as a solution to a common problem and highlighting its benefits and variety. # Storyline - The ad starts by posing a question: Are soft drinks too sugary, but you don't like the taste of water? This is intended to capture the viewer's attention by addressing a common dilemma, told from the perspective of the brand. - The ad presents More Zerup as the solution: a sugar-free drink syrup. This is intended to position the product as the answer to the problem posed in the first beat, told from the perspective of the brand. - The ad highlights the variety of flavors available, stating that there are over 30 flavors to discover. This is intended to showcase the product's versatility and appeal to a wide range of tastes, told from the perspective of the brand.

# Ad summary This ad promotes More Zerup, a product designed to make drinking water more appealing by adding flavor. The ad features a refreshing drink made with the product, along with a discount code to encourage trial. # Brand positioning More is presented as a brand focused on enhancing the experience of drinking water. The brand positions itself as a solution to the common problem of not drinking enough water by offering Zerup, a product that transforms water into a more appealing and flavorful beverage. The brand aims to occupy a space in the consumer's mind as a convenient and tasty way to stay hydrated, aligning with a lifestyle that values health and enjoyment. The brand pushes against the norm of plain, unflavored water by offering a variety of flavors to make hydration more exciting. # Product The product being advertised is More Zerup, a flavoring syrup designed to be added to water to make it more appealing and enjoyable to drink. The product is for anyone who struggles to drink enough water and wants a tasty alternative. The ad showcases two flavors: Apple-Cranberry and Cherry. The USPs include the ability to transform water into a favorite drink and the availability of different flavors. The ad shows the product being used to create a refreshing drink with ice and fruit, suggesting it's suitable for any occasion where a flavorful beverage is desired. The ad addresses the purchase barrier of plain water being unappealing by offering a flavorful solution. # Visual style The ad has a clean and vibrant visual style, with a focus on showcasing the product in an appealing way. The production quality appears to be highly polished, with studio-shot images and careful attention to detail. The use of bright colors and a clear background creates a sense of freshness and clarity. The typography is large and bold, making it easy to read and visually striking. # Hooks Headline: DU TRINKST ZU WENIG WASSER? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not drinking enough water. "DU TRINKST ZU WENIG WASSER?" (Do you drink too little water?) # Value propositions - Transforms water into your favorite drink with Zerup # Benefits - WIRD WASSER ZUM LIEBLINGSGETRÄNK # Features - ZERUP # Call to action JETZT AUSPROBIEREN # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a call to action to encourage purchase. # Storyline - The ad starts by asking, 'DU TRINKST ZU WENIG WASSER?' (Do you drink too little water?), immediately addressing a common problem and capturing the viewer's attention. This is told from the brand's perspective, highlighting the problem that their product aims to solve. - Next, the ad introduces More Zerup as the solution, stating, 'MIT ZERUP VON More WIRD WASSER ZUM LIEBLINGSGETRÄNK' (With Zerup from More, water becomes your favorite drink). This is told from the brand's perspective, showcasing the product's main benefit and how it transforms water into a more appealing beverage. - The ad then features a visual of a refreshing drink made with More Zerup, along with the product bottles, demonstrating the end result and encouraging the viewer to imagine themselves enjoying the drink. This is shown from the brand's perspective, highlighting the product's versatility and appeal. - Finally, the ad includes a call to action, 'JETZT AUSPROBIEREN' (Try it now), along with a discount code 'CODE: TRYMORE', urging the viewer to take immediate action and try the product. This is told from the brand's perspective, incentivizing the viewer to make a purchase.

# Ad summary This ad is for More Zerup, a product that flavors water. The ad highlights the problem of not drinking enough water and offers Zerup as a solution to make water more appealing. # Brand positioning More is presented as a brand focused on making hydration more appealing and enjoyable. The brand positions itself as a solution for those who struggle to drink enough water by offering Zerup, a product that transforms water into a delicious beverage. The brand aims to occupy a space in the consumer's mind as a fun and flavorful way to stay hydrated, pushing against the norm of plain and boring water consumption. The brand's positioning is both functional, by providing a convenient and tasty way to increase water intake, and emotional, by associating hydration with enjoyment and satisfaction. # Product More Zerup is a water flavoring product designed to make drinking water more enjoyable. It comes in small, squeezable bottles, with two flavors shown: Lime and Red Apple. The product is for anyone who struggles to drink enough water and wants a tasty alternative. The ad highlights that Zerup can transform water into your favorite drink. The product aims to address the purchase barrier of water being perceived as boring or unappealing by offering a convenient and flavorful solution. The Lime Zerup features an image of limes on the label, while the Red Apple Zerup features an image of red apples. The on-package label text includes the brand name, product name, and flavor. # Visual style The ad has a clean and vibrant visual style. The production quality is highly polished, with bright colors and clear product shots. The image treatment includes background removal and color grading to enhance the visual appeal. The typography is large and bold, making it easy to read. The overall style is designed to be eye-catching and scannable in a social media feed. # Hooks Headline: DU TRINKST ZU WENIG WASSER? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is not drinking enough water. The ad asks, "DU TRINKST ZU WENIG WASSER?" # Value propositions - Zerup transforms water into your favorite drink. # Benefits - Makes water your favorite drink # Features - Zerup water flavoring # Call to action JETZT AUSPROBIEREN # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad starts by posing the question, "Do you drink too little water?" This is intended to grab the viewer's attention by highlighting a common problem. The brand is speaking from the perspective of someone who understands the viewer's struggle with hydration. - The ad then introduces More Zerup as the solution, stating, "With Zerup from More, water becomes your favorite drink." This is intended to position the product as a way to make hydration more appealing. The brand is speaking from the perspective of a problem solver, offering a product that transforms water into a delicious beverage. - The ad showcases the product with images of the Zerup bottles and a glass of flavored water. This is intended to visually demonstrate the product and its use. The brand is speaking from the perspective of a product demonstrator, showing the viewer what the product looks like and how it can be used. - The ad includes a call to action, "Try it now," along with a discount code. This is intended to encourage the viewer to purchase the product. The brand is speaking from the perspective of a sales promoter, offering an incentive to try the product.

# Ad summary This ad promotes More Protein Iced Matcha Latte powder. It features a glass of the prepared drink and the powder container, highlighting the product's features and offering a discount code. # Brand positioning More is presented as a brand that offers protein-enhanced versions of popular drinks, in this case, iced matcha latte. The brand aims to appeal to health-conscious consumers who want to enjoy their favorite beverages with added nutritional benefits. The focus on 'extra protein' suggests a functional positioning, targeting those who seek to incorporate more protein into their diet without sacrificing taste or convenience. The brand seems to ignore the norm of traditional matcha drinks by adding protein, catering to a specific niche of health and fitness enthusiasts. # Product The featured product is More Protein Iced Matcha Latte powder, designed to create a protein-rich version of the popular iced matcha latte drink. The ad highlights that it is made with real matcha powder ('MIT ECHTEM MATCHA-PULVER'). The product is for individuals who enjoy matcha lattes but also want to increase their protein intake. The ad addresses the purchase barrier of taste by implying that the product is both 'LECKER & CREMIG' (delicious and creamy). The powder comes in a white container with the brand name 'More' and product name 'PROTEIN ICED MATCHA LATTE' printed on the label. # Visual style The ad has a clean and modern visual style with a focus on natural light and soft colors. The composition is well-balanced, with the product and ingredients arranged in an appealing manner. The overall aesthetic is bright and inviting, suggesting a healthy and refreshing beverage. The production quality appears to be studio-shot, with attention to detail in the lighting and styling. # Hooks Headline: DEIN MATCHA-MOMENT MIT EXTRA PROTEIN! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire for a protein boost in a tasty and convenient way, implying that traditional matcha lattes may lack sufficient protein content. # Value propositions - Enjoy your matcha moment with added protein. - Delicious and creamy matcha latte made with real matcha powder. # Benefits - LECKER & CREMIG # Features - EXTRA PROTEIN - MIT ECHTEM MATCHA-PULVER # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and offering a discount to encourage purchase. # Storyline - The ad opens by declaring 'DEIN MATCHA-MOMENT MIT EXTRA PROTEIN!' (Your Matcha Moment with Extra Protein!), immediately setting the stage for a protein-enhanced matcha experience. This is told from the brand's perspective, aiming to capture the viewer's attention with the promise of a familiar yet improved beverage. - The ad highlights the use of real matcha powder ('MIT ECHTEM MATCHA-PULVER') and describes the drink as 'LECKER & CREMIG' (delicious and creamy), emphasizing the quality and taste of the product. This is told from the brand's perspective, aiming to reassure the viewer that the product delivers on both health and taste. - The ad encourages the viewer to 'ÜBERZEUG DICH SELBST' (Convince Yourself), prompting them to try the product and experience its benefits firsthand. This is told from the brand's perspective, aiming to drive trial and purchase. - The ad provides a discount code 'CODE: TRYMORE', incentivizing the viewer to make a purchase. This is told from the brand's perspective, aiming to convert interest into sales.

# Ad summary This ad promotes a matcha-flavored protein drink. It features a woman drinking the product and includes a discount code. # Brand positioning The brand is presented as a provider of protein-enhanced matcha drinks. The ad emphasizes the drink's creamy and delicious taste, suggesting it's an enjoyable way to consume protein. The brand positions itself as offering irresistible flavors, appealing to consumers who want a tasty and convenient protein boost. # Product The product is a matcha-flavored protein drink. It is served in a clear plastic cup with a green logo on the front. The drink is green and appears to be a smoothie or shake consistency. The ad highlights that the drink is creamy, delicious, and comes in irresistible flavors. The ad also mentions that the drink contains extra protein. # Visual style The ad has a bright and clean visual style. The colors are vibrant, and the lighting is even. The background is a gradient of blue and white, resembling a sky with clouds. The overall style is modern and appealing. # Hooks Headline: DEIN MATCHA-MOMENT MIT EXTRA PROTEIN! # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Matcha moment with extra protein - Creamy, delicious, and in irresistible flavors # Benefits - A delicious and convenient way to consume protein - Enjoyable matcha experience # Features - Extra protein - Cremig (creamy) - Lecker (delicious) - In unwiderstehlichen Sorten (in irresistible flavors) # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline, "DEIN MATCHA-MOMENT MIT EXTRA PROTEIN! CREMIG. LECKER. IN UNWIDERSTEHLICHEN SORTEN." (Your matcha moment with extra protein! Creamy. Delicious. In irresistible flavors.) is from the brand's perspective, highlighting the product's key features and benefits. - Brand: The text "CODE: TRYMORE" is from the brand's perspective, offering a discount to encourage purchase. - Brand: The text "ÜBERZEUG DICH SELBST" (Convince yourself) is from the brand's perspective, encouraging viewers to try the product. # Storyline - The ad opens with a headline that introduces the product as a matcha moment with extra protein. This is intended to immediately grab the viewer's attention and highlight the key features of the drink from the brand's perspective. - The ad then shows a woman drinking the matcha drink. This is intended to show the product in use and make it more relatable to the viewer from the customer's perspective. - The ad includes a discount code, TRYMORE, to encourage viewers to try the product. This is intended to incentivize immediate action from the brand's perspective. - The ad concludes with the phrase "ÜBERZEUG DICH SELBST" (Convince yourself), encouraging viewers to try the product and experience its benefits firsthand. This is intended to instill confidence in the viewer from the brand's perspective.

# Ad summary This image ad promotes More Nutrition's matcha bundle, featuring a woman enjoying a matcha drink and highlighting a discount code for first-time orders. # Brand positioning More Nutrition is presented as a brand that caters to health-conscious individuals who enjoy cafe-style beverages at home. The brand is positioned as offering a convenient and enjoyable way to incorporate matcha into one's daily routine. The ad emphasizes the quality of the matcha, suggesting that it deserves the More Nutrition treatment, implying that the brand elevates everyday products to a higher standard. The brand aligns with a lifestyle that values both health and indulgence, pushing against the norm of sacrificing taste for wellness. The brand positioning is both functional, providing a convenient and tasty product, and emotional, offering a moment of self-care and enjoyment. # Product The featured product is a matcha bundle from More Nutrition, designed for creating barista-quality matcha drinks at home. The bundle includes matcha powder, a shaker bottle, and potentially other related items, as suggested by the variety of products displayed in the green product block. The product is for individuals who enjoy matcha and want a convenient way to make it themselves. The ad highlights the quality of the matcha, suggesting it's a superior product. The use occasion is at-home consumption, allowing users to enjoy a barista-style experience without leaving their house. The ad addresses the purchase barrier of complexity by offering a complete bundle, making it easy for consumers to get started with making their own matcha drinks. # Visual style The ad has a bright and clean visual style, with a focus on the product and the person using it. The production quality appears to be high, with professional lighting and editing. The image treatment includes background removal and color grading to create a cohesive aesthetic. The typography is large and bold, making it easy to read. The overall style is modern and appealing, designed to capture attention in a social media feed. # Hooks Headline: DEIN BARISTA-MOMENT FÜR ZU HAUSE # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to enjoy barista-quality matcha without the inconvenience of going to a cafe. The phrase "DEIN BARISTA-MOMENT FÜR ZU HAUSE" highlights the desire for a cafe experience at home. # Value propositions - Enjoy a barista-style matcha experience without leaving your house - High-quality matcha that deserves the More Nutrition treatment - Complete bundle makes it easy to get started # Benefits - Barista-quality matcha at home - Convenient and easy to make # Features - Matcha bundle - Shaker bottle # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption, product block, and bottom caption are all from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad opens with the phrase "DEIN BARISTA-MOMENT FÜR ZU HAUSE" (Your barista moment for at home), setting the stage for the ad's intention to provide a cafe-quality experience in the comfort of one's home. The brand is telling the audience that they can recreate the coffee shop experience at home with their product. - The ad features a woman drinking a matcha beverage, visually demonstrating the product in use and creating a relatable scenario for the viewer. The customer is showing how the product can be enjoyed. - The ad highlights a product bundle and offers a discount code, incentivizing viewers to make a purchase. The brand is encouraging the audience to buy the product now.

# Ad summary An image ad featuring a woman holding a glass of iced coffee, claiming that she drinks collagen+ in her coffee every morning for her skin. A can of More Collagen+ is shown on the table in front of her with a -10% offer on it. The woman answers a question from her audience about what she does for her skin, stating that the collagen powder is a simple addition to her morning coffee and replaces a complicated skincare routine. # Brand positioning The brand 'More' is presented as a provider of simple solutions to complex beauty routines. The ad emphasizes the brand's commitment to simplifying skincare by offering a collagen supplement that can be easily integrated into a daily coffee ritual. The brand positions itself against complicated skincare routines and expensive treatments, offering a straightforward, effective alternative. This approach appeals to consumers who value efficiency and ease of use in their beauty regimens, aligning with a functional and practical approach to skincare. # Product The featured product is More Collagen+, a collagen supplement designed to enhance skin health from within. It is a powder form of collagen that the ad explicitly says can be easily added to coffee. The ad states that the product contains collagen with smaller molecules, hyaluronic acid, vitamin C, and biotin, claiming this formula provides everything the skin needs from the inside. The product is presented as a simple alternative to complex skincare routines and expensive treatments, emphasizing its ease of use with the instruction to simply add a spoonful to coffee. The ad addresses purchase barriers by highlighting its simplicity and effectiveness, positioning it as a straightforward and cost-effective solution for skin health. # Visual style The ad has a UGC, lo-fi aesthetic, mimicking a selfie taken in front of a bathroom mirror. The image has a soft, natural lighting. The visual style creates a relatable and authentic feel. The layout includes overlaid text and graphics, similar to content found on Instagram Stories. The composition is straightforward, focusing on the product and the person endorsing it. The image treatment includes subtle color grading to enhance warmth and skin tones, maintaining a casual and approachable tone. # Hooks Headline: Was wollt ihr wissen? Was machst du eigentlich für Deine Haut? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of complicated, multi-step skincare routines and expensive treatments. The language "Kein 10-Step-Programm, keine teuren Treatments" suggests that consumers are looking for simpler, more affordable solutions for their skin. # Value propositions - Kaffee mit Collagen+ drin. Das war's. (Coffee with collagen+ in it. That's it.) - Kein 10-Step-Programm, keine teuren Treatments. (No 10-step program, no expensive treatments.) - Einfach einen Löffel in den Kaffee. (Just a spoonful in the coffee.) # Benefits - Die Formel hat alles drin, was die Haut von innen braucht. # Features - Kollagen mit kleineren Molekülen - Hyaluron - Vitamin C - Biotin # Call to action None used. # Social proof - Ich mach das jetzt seit ein paar Wochen und bin echt zufrieden. Manchmal sind die einfachen Sachen die besten. (I've been doing this for a few weeks now and I'm really happy. Sometimes the simple things are the best.) # Point of view - Customer: The question box shows a question asked by the customer, framing a direct question from the audience. - Brand: The ad answers the question and shows the product to show what the brand offers. - Customer: The woman states what she does with the product and her satisfaction with it. This implies that she is a consumer of the product and can attest to its efficacy. # Storyline - The ad opens with a question box, addressing the question: "Was wollt ihr wissen? Was machst du eigentlich für Deine Haut?" (What do you want to know? What do you actually do for your skin?). This is to create a sense of curiosity and address audience questions. The question is framed from the perspective of the Customer to drive a sense of what the audience is thinking. - A woman holds a glass of coffee and answers the question "das haben viele von euch gefragt" (many of you have asked that). This answers the question in the previous beat by explaining the popularity of the question. This is from the Brand's perspective. - The woman states: "Ehrliche Antwort: Nicht viel Kompliziertes. Ich trinke morgens meinen Kaffee mit Collagen+ drin. Das war's. Kein 10-Step-Programm, keine teuren Treatments. Einfach einen Löffel in den Kaffee. Die Formel hat alles drin, was die Haut von innen braucht. Kollagen mit kleineren Molekülen, Hyaluron, Vitamin C, Biotin. Ich mach das jetzt seit ein paar Wochen und bin echt zufrieden. Manchmal sind die einfachen Sachen die besten." (Honest answer: Not much complicated. I drink my coffee with collagen+ in the morning. That's it. No 10-step program, no expensive treatments. Just a spoonful in the coffee. The formula contains everything the skin needs from the inside. Collagen with smaller molecules, hyaluronic acid, vitamin C, biotin. I've been doing this for a few weeks now and I'm really happy. Sometimes the simple things are the best.) This answers the question posed to the audience, explaining that they drink collagen in their coffee for their skin, and touting the simplicity and ease of the product. This is from the Customer's perspective. - A -10% tag is placed on the image in front of a can of the collagen powder. This is intended to provide an incentive to try the product being discussed. This is from the Brand's perspective.