How Join ZOE Advertises on Meta

# Ad summary This ad for Zoe Daily 30+ Gut Supplement highlights a woman holding the product and pointing out key features and benefits using text annotations. The ad emphasizes ingredients like Lion's Mane and Sea Buckthorn, as well as benefits like regulating overall wellness. The overall tone is informative and focuses on the product's health benefits. # Brand positioning Zoe is positioned as a health and wellness brand offering a gut supplement designed to improve overall wellness through a variety of plant-based ingredients. The brand emphasizes scientific formulation and nutritional benefits. Zoe aligns with a health-conscious lifestyle, promoting the idea that gut health is essential for overall well-being and aims to deliver nutritional products with transparent health benefits. # Product The product is Zoe Daily 30+ Gut Supplement, a supplement designed to support and regulate overall wellness. The product is presented as containing over 30 different plants, high in fiber, and high in Omega-3, with no added sugar. It includes Lion's Mane and Sea Buckthorn as key ingredients. The ad addresses purchase barriers by showcasing the product's ingredients and intended benefits, implying that it's a worthwhile addition to one's daily routine. # Visual style The ad features a clean, brightly lit, studio-shot visual style with digitally added text annotations. The image has a crisp focus on the product, while the person holding the product is slightly out of focus. The lighting is bright, creating a vibrant feel. The overall design mimics an in-feed post with the use of stickers to annotate the product’s features. # Hooks Headline: My secret to regulating my overall wellness # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 30+ plant variety: diverse nutrient intake. - High in fibre: Supports digestive health. - High in Omega-3: Promotes heart and brain health. - No added sugar: Healthier alternative without unnecessary additives. - Lion's mane and Sea buckthorn: Specific ingredients known for their health-enhancing properties. # Benefits - regulating my overall wellness # Features - Lion's mane - Sea buckthorn - 30+ plant variety - High in fibre - High in Omega-3 - No added sugar # Call to action None used. # Point of view - Customer: The entire ad is presented from the customer's point of view, as it highlights personal experience and benefits gained from using the product. # Storyline - The ad begins with a person holding a bag of Zoe Daily 30+ Gut Supplement to immediately showcase the product and its packaging from a customer's perspective. This aims to capture attention with the visual of a real-world product. - Next, text annotations point out key features of the product, such as "No added sugar," "High in Omega-3," and "Lion's mane" from a customer's perspective, to highlight the health benefits and key ingredients. - The ad then features the phrase "My secret to regulating my overall wellness", which is positioned above the product to show a potential benefit to the consumer from a customer's perspective. This implies that the product can significantly improve one's health. - Finally, the ad includes more text annotations such as "30+ plant variety," "Sea buckthorn", and "High in fibre" from a customer's perspective, to reiterate the variety of ingredients and health benefits of the product to the consumer.

# Ad summary This ad promotes the ZOE app, which helps users understand how processed foods impact their health. The ad features a woman using the app to scan and analyze food products, emphasizing the app's ability to break down health claims and identify foods that may damage gut health. It positions the app as a tool for taking control away from big food companies and making healthier choices. # Brand positioning ZOE is presented as a brand focused on helping individuals understand the impact of food on their gut health and overall well-being. The brand promotes informed decision-making and healthy eating habits, empowering users to take control of their dietary choices. ZOE distinguishes itself by using scientific data from analyzing 300,000 gut profiles. The brand's positioning is functional, offering a tool and knowledge to improve health, but also emotional, as it helps the user to feel in control of their own health and be able to make decisions without guilt. # Product The ZOE app is a mobile application designed to help users understand the health risks associated with processed foods. After eight years of research including 300,000 gut profiles, the app has been released to show users exactly what their body needs to thrive. The app features a processed food risk scale that helps users identify foods in their fridge and cupboard that may be high, medium, or low risk. With one snap, the app can see through the health claims and spot the foods that may damage your gut and long-term health. It aims to help users build healthy eating habits by giving them control over big food's influence. # Visual style The ad has a polished and clean aesthetic, combining UGC-style footage with app demos. Editing includes quick cuts and smooth transitions to keep the pace engaging, using a modern aesthetic with a yellow color overlay to promote the product. The ad blends UGC-style footage with polished app demos, creating a hybrid feel. The pacing is quick, with frequent cuts to maintain engagement. # Hooks Spoken: Female 1: Did you know that a healthy gut is linked to better sleep and more energy? Text overlay: 00:00–00:03 KNOW / 00:00–00:03 GUT / 00:00–00:03 BETTER / 00:00–00:03 ENERGY Visual: 00:00–00:01 A top down shot of a person's hands pouring fresh greens into a pot with vegetables and soup. A wooden spoon is stirring the soup inside of a stainless steel pot. / 00:01–00:03 A top down shot of a person's hands stirring the soup inside of a stainless steel pot. The shot cuts to a hand pouring the soup into a bowl. The soup appears to be a white bean and vegetable soup. A cookbook is sitting under the soup bowl. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The central frustration is the consumer's inability to easily decipher which processed foods are actually healthy due to misleading health claims. # Value propositions - Understand exactly what your body needs to thrive. - The app allows you to identify foods that are high, medium and low risk for your health. # Benefits - Better sleep - More energy - Build healthy eating habits that stick - Spot the foods that may damage your gut and long-term health. - Feel healthier in weeks # Features - Processed food risk scale - Identifies high, medium and low-risk foods - One snap to see through health claims # Call to action Download the ZOE app today # Social proof - Eight years spent measuring 300,000 gut profiles, the ZOE app. # Point of view - Brand 80% – The majority of the ad features the brand describing the research and its product. - Customer 20% – The ad shows a woman using the app and talking about food, conveying the user experience. # Storyline - 00:00–00:03 A woman cooks a soup with fresh ingredients, showing the link between a healthy gut and better sleep and more energy. - 00:03–00:11 After eight years spent measuring 300,000 gut profiles, ZOE has released an app to show you exactly what your body needs to thrive. - 00:11–00:14 The ad cuts to a woman in a grocery store, and notes that ZOE will help you build healthy eating habits that stick. - 00:14–00:21 The narrator demonstrates the processed food risk scale that allows you to identify foods in your fridge and cupboard that may be high risk, medium risk and low risk. - 00:21–00:28 The narrator continues to show how the app works, taking a photo of beans on the shelf and how to see through health claims on foods. - 00:28–00:32 The narrator says that 'This isn't about guilt. It's about taking control away from big food.' - 00:32–00:34 The ad ends encouraging the viewer to Download the ZOE app today.

# Ad summary An image ad promoting ZOE Daily30. It features a testimonial from a customer named Richard who says that since he and his wife started taking the product, it has made a huge difference in their health. He mentions that they love the taste, especially with eggs, and that his wife wakes up feeling more alert and ready for the day. # Brand positioning ZOE Daily30 positions itself as a health-focused product aimed at improving overall well-being. The brand clearly values taste and ease of integration into daily routines, as highlighted by the customer's remark about enjoying it with eggs. By focusing on tangible health benefits, such as increased alertness, ZOE appeals to consumers seeking practical and noticeable improvements to their health, contrasting against more generic or less specific wellness products. # Product ZOE Daily30 is a daily health supplement designed to make a significant difference in one's health. The ad highlights that it is palatable and can easily be added to meals like eggs. The ad suggests that consuming ZOE Daily30 results in increased alertness and readiness for the day. It aims to address potential concerns about taste and integration by featuring a testimonial from a user who incorporates it into their daily breakfast. It comes in yellow packaging and includes the brand logo prominently on the front. # Visual style The ad uses a clean, minimalist design with a focus on product presentation and social proof. The shot appears to be studio-lit with soft, even lighting, creating a professional and trustworthy feel. The background is a plain, off-white color, ensuring the product remains the central focus. The color palette is simple with a bright yellow color dominating the packaging. The testimonial is set against a dark blue background to provide contrast and emphasize the positive feedback. The overall visual style is intended to convey simplicity, trust, and credibility. # Hooks Headline: "Since my wife and I started taking ZOE Daily30, it has made a huge difference in our health. We love the taste, especially having it with eggs. My wife wakes up feeling much more alert and ready for the day." # Funnel stage Middle of funnel (Consideration) # Pain points The ad suggests that potential customers may be facing challenges in maintaining their health. The absence of a direct problem statement implies that the viewers are already somewhat aware of their health needs, and the product is presented as an effective solution to support and improve their health. # Value propositions - Improved health: "Since my wife and I started taking ZOE Daily30, it has made a huge difference in our health." - Enjoyable taste: "We love the taste, especially having it with eggs." - Increased alertness: "My wife wakes up feeling much more alert and ready for the day." # Benefits - It has made a huge difference in our health - My wife wakes up feeling much more alert and ready for the day. # Features - Taste # Call to action None used. # Social proof - "Since my wife and I started taking ZOE Daily30, it has made a huge difference in our health. We love the taste, especially having it with eggs. My wife wakes up feeling much more alert and ready for the day." – RICHARD, DAILY30 CUSTOMER # Point of view - Customer: A user named Richard is providing a testimonial about the positive effects of ZOE Daily30 on his health and his wife's, including improved alertness. # Storyline - The image opens with a product shot of the ZOE Daily30 packaging with the product being poured into a container, with the intention being to show the product in action and capture the viewer’s attention, as told from the brand’s perspective. - The image then transitions to a testimonial from a customer named Richard. He shares how the product has positively impacted his and his wife's health. This testimonial is intended to build credibility, as told from the customer’s perspective. - The image concludes by highlighting the customer rating of 10/10 in order to reinforce the positive feedback and overall satisfaction. This aims to further persuade potential customers of the product's value, as told from the brand’s perspective.

# Ad summary Image ad for ZOE Daily30+ featuring a nutritionist discussing the benefits of adding more fiber and plants to your diet. The ad highlights the product's support for gut health, digestion, energy, immunity, daily nutrition, and skin and hair. # Brand positioning ZOE is presented as a health and nutrition company focused on improving gut health, digestion, energy, immunity, daily nutrition, and skin and hair by incorporating more fiber and plants into your diet. The brand aligns with values of scientific expertise, nutritional support, and comprehensive wellness. # Product ZOE Daily30+ is a nutritional supplement containing over 30 plants and features ingredients designed to support gut health, digestion, energy, immunity, daily nutrition, and skin and hair. The product is marketed as an easy way to increase fiber and plant intake. The packaging is bright yellow and clearly displays the brand and product name, highlighting its comprehensive blend of ingredients. # Visual style The ad has a clean and informative visual style, combining a professional speaker shot with bright product and food photography. The lighting is well-balanced, and the composition is designed to be easily scannable. The overall aesthetic aims to convey trustworthiness and nutritional value. # Hooks Headline: AN EASIER WAY TO GET MORE FIBRE & PLANTS INTO YOUR DIET. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of incorporating enough fiber and plant-based foods into one's daily diet. It offers an easier way to achieve this. # Value propositions - EASIER WAY TO GET MORE FIBRE & PLANTS INTO YOUR DIET. # Benefits - Supports gut health - Supports digestion - Supports energy - Supports immunity - Supports daily nutrition - Supports skin and hair - Calcium contributes to the normal function of digestive enzymes - Copper contributes to normal energy-yielding metabolism and the normal function of the immune system # Features - Contains over 30 plants - Features ingredients that support gut health, digestion, energy, immunity, daily nutrition, and skin and hair - Natural source of calcium and copper - Good source of fibre - High in omega-3s - Source of plant protein # Call to action LEARN MORE # Social proof - Dr Federica Amati, Head Nutritionist at ZOE # Point of view - Brand: The brand's point of view is present in the main text and visuals of the ad, promoting the benefits and features of ZOE Daily30+. # Storyline - The ad begins with a nutritionist from ZOE, identified as Dr. Federica Amati, speaking directly into a microphone. This is included to establish credibility and a personal connection with the audience, suggesting a science-based endorsement from the brand's POV. - The narrative then transitions to a shot of the ZOE Daily30+ product alongside a colorful array of plant-based foods. This is included to visually represent the product's core ingredients and reinforce the message of incorporating more plants into the diet, presented from the brand's POV. - The ad concludes with a text overlay highlighting the key benefits of ZOE Daily30+, such as supporting gut health, digestion, energy, immunity, daily nutrition, and skin and hair. This reinforces the value proposition and provides a direct incentive for the viewer to learn more, also presented from the brand's POV.

# Ad summary This ad showcases a customer testimonial praising ZOE Daily30 for significantly improving their energy levels. The visual includes the product packaging and highlights key ingredients and benefits. # Brand positioning ZOE presents itself as a provider of gut supplements, emphasizing scientific formulas and high-quality ingredients. The brand focuses on delivering comprehensive gut health solutions, with a clear emphasis on the benefits of a balanced gut microbiome. ZOE aims to occupy the space of trusted, effective, and science-backed gut health products, positioning itself for consumers seeking reliable and well-researched health supplements. # Product The product featured is ZOE Daily30+, a gut supplement designed to support a healthy gut. The supplement is highlighted for its 30+ diverse plant-based wholefoods, which are good sources of fiber. It claims to feed diverse gut health microbes, contributing to a high-fiber diet. The packaging presents it as a daily supplement and highlights its convenience for regular consumption. The ad focuses on addressing the issue of low energy levels and promoting the product as a solution to improve overall energy. # Visual style The ad features a clean and straightforward visual style, combining a product shot with a customer testimonial. The image is divided into two distinct sections: the top half is a bright product display against a white background, while the bottom half uses a dark blue background to highlight the customer's quote. The typography is simple and legible, emphasizing clarity and readability. The overall aesthetic is polished and professional, aiming to build trust through simplicity and directness. # Hooks Headline: "Before I tried ZOE Daily30, I felt permanently tired. Since I have been having it daily for over a year it's made such a difference and I have so much more energy. Truly a remarkable product which I am so grateful for." # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling permanently tired, as explicitly stated in the customer testimonial: "Before I tried ZOE Daily30, I felt permanently tired." # Value propositions - Having it daily for over a year it's made such a difference and I have so much more energy. Truly a remarkable product which I am so grateful for. # Benefits - Made such a difference - Have so much more energy # Features - 30+ diverse plant wholefoods - Good source of fibre - Feed diverse gut health microbes - High in fibre - 60+ strains, 8 species + live - Supports daily comfort # Call to action None used. # Social proof - "Before I tried ZOE Daily30, I felt permanently tired. Since I have been having it daily for over a year it's made such a difference and I have so much more energy. Truly a remarkable product which I am so grateful for." – DIANA, DAILY30 CUSTOMER # Point of view - Brand: The product packaging displayed at the top of the image showcases the brand's focus on providing gut supplements, designed to support a healthy gut. - Customer: The testimonial from Diana highlights a personal experience with the product and emphasizes the benefits of increased energy levels and overall satisfaction. - External source: The 'Rated 10/10' badge at the bottom of the image conveys external validation, reinforcing the product's effectiveness. # Storyline - The ad begins by showcasing the ZOE Daily30+ product packaging, drawing attention to the product itself and its key benefits. The intention is to immediately introduce the product to the viewer, from the brand's perspective, highlighting its packaging and key features to capture initial interest. - The ad then shifts to a customer testimonial, where Diana shares her experience of feeling permanently tired before using ZOE Daily30+ and how it has significantly improved her energy levels over a year of daily use. The intention is to provide social proof and build trust by showcasing a real customer's positive experience with the product, influencing the viewer from the customer's perspective. - The ad concludes with a 'Rated 10/10' badge, reinforcing the positive feedback and overall satisfaction with the product. This is intended to further validate the product's effectiveness and encourage the viewer to consider trying it, from an external validation perspective.

# Ad summary This ad for ZOE features an expert discussing the ineffectiveness of calorie counting for weight loss. The expert references statistics that most people return to their original weight or weigh even more than when they started. # Brand positioning ZOE is a science and nutrition company that empowers individuals to understand and optimize their health through personalized nutrition insights. They provide tools and resources to help people make informed food choices based on their unique biology and responses to different foods. By leveraging scientific research, ZOE aims to move beyond generic dietary advice and offers tailored guidance for long-term health and well-being. # Product ZOE offers a personalized nutrition program based on individual responses to food, moving beyond traditional calorie counting. The program includes a quiz to determine needs. It emphasizes the importance of understanding one's unique metabolism and appetite signals. By analyzing individual data, ZOE provides insights into how different foods affect blood sugar levels, gut health, and overall energy balance. This helps users make informed dietary choices to achieve sustainable weight management and improved health. # Visual style The ad has a clean and informative visual style. It uses a straightforward interview format with a static shot of the speaker. The editing is minimal with direct cuts and no fancy transitions. The production quality is polished, suggesting a professional setting. The visual motif is consistent, focusing on the speaker against a dark background, which keeps the focus on the information being presented. The ad concludes with branded graphics with a clear call to action. # Hooks Spoken: 00:00–00:05 For those people who haven't heard it before, calorie counting has been shown to be a complete waste of time. Text overlay: 00:00–00:01 For those people / 00:02–00:03 calorie counting / 00:03–00:04 has been shown / 00:04–00:05 complete waste of Visual: 00:00–00:03 A man with gray hair wearing a black jacket is seated in front of a microphone. The background is black. The camera is at eye level and slightly angled up. In the upper right is the white ZOE logo. # Funnel stage Middle of funnel (Consideration) # Pain points The most central frustration or problem the product is solving is the ineffectiveness of traditional dieting methods such as calorie counting. The expert asserts that "calorie counting has been shown to be a complete waste of time." # Value propositions - Empowers individuals to understand and optimize their health through personalized nutrition insights, enabling them to make informed food choices based on their unique biology. - Offers tailored guidance for long-term health and well-being. - Provides insights into how different foods affect blood sugar levels, gut health, and overall energy balance. # Benefits - Sustainable weight management - Improved health # Features - Personalized nutrition insights # Call to action Take the quiz today # Social proof - None used. # Point of view - Expert 100% – The ad features an expert explaining scientific information about dieting and metabolism. # Storyline - 00:00–00:02 The speaker introduces the topic of calorie counting. - 00:02–00:06 00:02–00:06 The speaker asserts that calorie counting has been shown to be a complete waste of time, expressing a strong negative viewpoint. - 00:06–00:16 00:06–00:16 The speaker explains that the idea behind calorie counting, “eat less, move more,” has been proven wrong due to the current level of obesity. - 00:17–00:23 00:17–00:23 The speaker acknowledges that people can lose weight initially, while on a calorie-restricted diet. - 00:23–00:38 00:23–00:38 The speaker explains that the body changes metabolism and appetite signals, making the body burn less energy, while making a person hungrier. - 00:38–00:42 00:38–00:42 The speaker states that virtually everybody returns to where they started, or goes above it. - 00:42–00:46 00:42–00:46 The ZOE logo appears. - 00:46–00:47 00:46–00:47 A ZOE graphic appears with a CTA to take the quiz today.

# Ad summary This ad promotes the ZOE app, which helps users understand the processed food content of their food by scanning it into the app. The app then analyzes the food based on processing risk, impacting the user, and nutrient profile, helping users make more informed decisions about their health. # Brand positioning The ZOE brand is presented as a modern, tech-forward solution to the complex and often confusing world of food and nutrition. The brand aligns with a lifestyle of informed, conscious eating, positioning itself against "big food" companies. It emphasizes empowerment by giving users the tools to understand the true nutritional value and processing level of their food, rather than relying on misleading health claims or marketing tactics. ZOE aims to occupy the space of a trusted, scientific guide, offering a functional approach to improving gut health and long-term well-being through data-driven insights. # Product The ZOE app is a mobile application designed to help users understand the nutritional content and processing level of the foods they consume. It uses a "Processed Food Risk Scale" to identify foods that may be high, medium, or low risk to gut health and long-term well-being. Users can scan food items with their phone's camera, and the app provides an overall score, processing risk assessment, and a breakdown of nutrients (fat, protein, fiber, carbs, calories). It enables users to "see through the health claims" made by food companies and spot foods that may damage their gut. The app emphasizes taking control away from "big food" by providing clear, accessible information to build healthy eating habits. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage (handheld shots in supermarkets, cafes, and kitchens) with polished graphic overlays and direct-to-camera segments. The editing style involves quick cuts and transitions to maintain a fast pace and keep the viewer engaged. The production quality is a mix of everyday realism and professional polish, aiming to resonate with an audience seeking both authenticity and reliability. The color palette leans toward bright, natural tones in the user-generated scenes and shifts to pastel, muted tones for the app graphics. The pacing is relatively quick, with cuts timed to match the rhythm of the voiceover and music. # Hooks Spoken: Do you know how much processed food you're actually eating? Text overlay: 00:01–00:02 Visual: 00:00–00:02: A medium shot shows a fair-skinned young woman with long blonde hair, wearing a maroon sweater and jeans, squatting and facing away from the camera in a supermarket aisle. She is holding her iPhone up to a shelf of gluten-free bread and taking a photo of the bread. The shelves behind her are stocked with various packaged breads and rolls, including the "freefrom" brand. The lighting is bright and fluorescent, typical of a supermarket environment. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not knowing how much processed food is in your diet and the struggle to see through misleading health claims. # Value propositions - Understand processed food content - Make informed dietary choices - Empowerment against 'big food' - Better gut health # Benefits - Helps you build healthy eating habits that stick - Taking control away from big food - Feel healthier in weeks # Features - Processed food risk scale - Shows exactly what your body needs to thrive - Lets you see through the health claims - Spot the foods that may damage your gut and long term health # Call to action Download the Zoe app today. # Social proof - After 8 years spent measuring 300,000 gut profiles, Zoe has released an app to show you exactly what your body needs to thrive. # Point of view - Customer 65% – The ad features a real user of the ZOE app navigating the grocery store, scanning food items, and incorporating the app into their everyday life. - Brand 35% – The brand is represented by a speaker who articulates the value proposition of the app, its research-backed methodology, and the broader mission of empowering consumers against 'big food.' # Storyline - 00:00–00:02 A woman is shown at a supermarket shelf looking at packages of gluten-free bread. - 00:00–00:02 The ad poses a question about awareness of processed food consumption, framing the challenge of understanding the true nature of the food we eat. The POV is from the brand, establishing the central problem. - 00:03–00:09 The woman is shown taking a photo of food. - 00:03–00:09 The app is introduced as the solution, using the credentials of extensive research to build trust and authority. The POV shifts to a neutral observer highlighting ZOE's innovation. - 00:09–00:12 The woman is shown picking up snacks in a grocery store. - 00:09–00:12 The app's secondary benefit is revealed – to support the formation of healthy, sustainable eating habits. - 00:12–00:20 A woman is shown in front of a graphic screen from the app. - 00:12–00:20 The speaker introduces the 'Processed Food Risk Scale' allowing users to identify foods in the fridge and cupboard that may be high, medium and low risk. - 00:20–00:26 The woman is shown scanning food in her cupboard. - 00:20–00:26 The app allows users to see through the health claims, to spot foods that may damage your gut and long term health. - 00:27–00:29 The woman is shown eating at a restaurant. - 00:27–00:31 This isn't about guilt, but about taking control. away from big food. - 00:29–00:31 A shopping cart is shown with fresh produce. - 00:31–00:33 The woman is shown eating cake in a cafe. - 00:31–00:33 The woman states that you will feel healthier in weeks. - 00:33–00:34 The woman is shown in front of a cupboard with a phone showing the app. - 00:33–00:34 The ad ends with a CTA.

# Ad summary This ad for Zoe Daily30+ aims to capture viewers' attention by highlighting how the product can help increase energy levels and support digestion. It features a woman holding the Zoe Daily30+ supplement in bright, natural lighting, with the headline, “Notice the changes being made to your body.” # Brand positioning Zoe is presented as a wellness brand focused on delivering noticeable and effective health benefits through its Daily30+ supplement. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective daily health solutions. It emphasizes observable changes in the body, such as increased energy levels and supported digestion, suggesting a focus on tangible, functional benefits. The brand aligns with a lifestyle of proactive health management, appealing to those seeking simple, daily routines to improve their well-being. It promotes simplicity by highlighting that only one scoop is needed daily to experience the benefits. # Product The product featured is Zoe Daily30+, a supplement designed to support overall wellness. It is described as being effective in increasing energy levels and supporting digestion with just one scoop daily. The product is positioned for daily use, emphasizing convenience and ease of integration into a daily routine. Additional details about the product include that it is a natural source of calcium and copper, high in fibre, high in omega-3s, and a source of plant protein. It targets consumers looking for a simple, daily supplement to improve their energy and digestive health. The ad addresses potential purchase barriers by emphasizing its ease of use (one scoop daily) and its natural composition. # Visual style The ad has a clean, bright, and natural aesthetic. The production quality appears to be high, suggesting a studio shoot with professional lighting and color correction. The visual motifs include a focus on natural elements (berries, nuts, seeds) and a warm, inviting color palette. There is a slight blurring effect used in the background, enhancing the focus on the product and the woman. The typography is clean and legible. The overall style seems designed to convey health, wellness, and approachability, aiming for a high-design feel without being overly stylized, which should improve its scannability in a social media feed. # Hooks Headline: Notice the changes being made to your body # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking energy and digestive support. This is signaled in the line, "Only one scoop of Daily30+ everyday is enough to have an effect on increasing your energy levels and supporting digestion." # Value propositions - Notice the changes being made to your body with just one scoop of Daily30+. - Increase your energy and support digestion naturally. # Benefits - Increasing your energy levels - Supporting digestion # Features - Daily30+ - Natural source of calcium and copper - High in fibre - High in omega-3s - Source of plant protein - One scoop daily # Call to action GET YOUR DAILY30+ # Social proof - None used. # Point of view - Brand: The entire ad presents a point of view from the brand, showcasing the Zoe Daily30+ product and its benefits, aiming to inform and persuade potential customers to purchase the supplement. # Storyline - The ad opens by asking the viewer to "Notice the changes being made to your body," intending to pique curiosity and draw attention to the potential benefits of the product. The perspective is from the brand, aiming to make the viewer aware of possible improvements to their health. - Next, the ad specifies that "Only one scoop of Daily30+ everyday is enough to have an effect on increasing your energy levels and supporting digestion," to convey that the product is convenient and effective. This part of the story is told from the brand's perspective, providing specific functional information about the product’s benefits and ease of use. - Finally, the ad includes a call to action, "GET YOUR DAILY30+", encouraging the viewer to purchase the product. This is directly from the brand, attempting to convert interest into a purchase.

# Ad summary This ad showcases Zoe Daily 30+ Gut Supplement. The ad shows a person preparing a smoothie bowl and adding the Zoe Daily 30+ Gut Supplement as a topping. # Brand positioning Zoe is presented as a brand focused on gut health and dietary supplements. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for improving gut health through daily dietary supplementation. The brand aligns with a lifestyle that prioritizes health and wellness, particularly focusing on the importance of gut health for overall well-being. The brand positioning is functional, emphasizing the practical benefits of its products for supporting gut health and providing essential nutrients. # Product The Zoe Daily 30+ Gut Supplement is a dietary supplement designed to support gut health. It comes in two forms: a powder and a granola-like mix. The supplement is intended for daily use and is marketed as a convenient way to improve gut health. The product is presented as being easy to incorporate into one's diet, as demonstrated by adding it to a smoothie bowl. The ad addresses the purchase barrier of understanding how to improve gut health by offering a simple, ready-to-use supplement. # Visual style The ad has a clean, bright aesthetic with a focus on showcasing the product and its ingredients. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Visual: 00:00–00:02: A white bowl filled with a pink smoothie is on a gray countertop. A hand stirs the smoothie with a spoon. In the background, there is a yellow bag of Zoe Daily 30+ Gut Supplement and a yellow Zoe container. The background is a white tiled wall. The camera is stationary and close-up. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Daily gut supplement to support healthy digestion and daily regularity. # Benefits - Good for your gut - Supports healthy digestion - Designed for daily regularity # Features - Gut supplement # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone preparing and enjoying the product. # Storyline - 00:00–00:02 The ad opens with a shot of a pink smoothie bowl being stirred. - 00:02–00:03 Blueberries are added to the smoothie bowl. - 00:03–00:07 The lid is removed from a yellow Zoe container to reveal the Zoe Daily 30+ Gut Supplement. - 00:07–00:12 The Zoe Daily 30+ Gut Supplement is added to the smoothie bowl. - 00:12–00:14 The finished smoothie bowl is shown.

# Ad summary This ad showcases the ingredients inside the Daily30+ supplement by Zoe. # Brand positioning Zoe is presented as a health and wellness brand focused on nutrition and supplements. The brand emphasizes the natural and diverse ingredients in its Daily30+ supplement, positioning itself as a provider of comprehensive nutritional support. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, natural ingredients for daily nutritional needs. The brand aligns with values of health, wellness, and natural living, promoting a lifestyle of balanced nutrition and proactive health management. The brand pushes against the norm of simple, single-ingredient supplements by highlighting the complexity and variety of its formula. The brand positioning is both functional, emphasizing the nutritional benefits of the ingredients, and emotional, promoting a sense of well-being and health confidence. # Product The product featured is Zoe's Daily30+, a nutritional supplement containing a blend of 30+ ingredients. The ad highlights the variety and natural sources of these ingredients, including Baobab, Buckthorn, Chicory Root, Garlic, Goji Berries, Kale, Onion, Raspberries, Hemp Seed, Pumpkin Seed, Chaga, Cordyceps, Lion's Mane, Maitake, Reishi, Shiitake, Tremella, Parsley, Cumin, White Mushroom, Almonds, Quinoa, Rosemary, Thyme, Tumeric, Chia Seed, and Flax Seed. The ad emphasizes the comprehensive nature of the supplement, suggesting it provides a wide range of nutrients from diverse sources. The ad addresses the purchase barrier of nutritional gaps by showcasing the extensive ingredient list, implying that the supplement offers a complete solution for daily nutritional needs. The ad tells the viewer that this product is worth trying because of its comprehensive blend of natural ingredients, promising a convenient way to obtain a wide range of nutrients. # Visual style The ad features a clean, minimalist visual style with a focus on showcasing the ingredients of the product. The production quality appears to be high, with well-lit and clearly presented images of each ingredient. The visual motif is a grid layout, with the list of ingredients centered and surrounded by individual plates of each ingredient. The image treatment includes background removal, placing each ingredient on a white plate against a clean white background. The typography is clean and legible, with a focus on readability. The style contrasts with typical platform norms by presenting a straightforward, informative layout rather than a visually dynamic or attention-grabbing design, which may impact scannability but enhances clarity. # Hooks Headline: What's inside zoe? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of nutritional gaps in one's diet. The extensive list of ingredients signals the frustration of not getting enough nutrients from regular food. # Value propositions - Comprehensive blend of 30+ ingredients for daily nutritional needs # Benefits - None used # Features - Baobab - Buckthorn - Chicory Root - Garlic - Goji Berries - Kale - Onion - Raspberries - Hemp Seed - Pumpkin Seed - Chaga - Cordyceps - Lion's Mane - Maitake - Reishi - Shiitake - Tremella - Parsley - Cumin - White Mushroom - Almonds - Quinoa - Rosemary - Thyme - Tumeric - Chia Seed - Flax Seed # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is presenting the ingredients of its product to highlight its comprehensive and natural composition. # Storyline - The ad begins by asking "What's inside zoe?", immediately drawing the audience in with a question that piques curiosity about the product's composition. The brand is telling the audience that it is about to reveal the key components of its product, setting the stage for transparency and ingredient focus. - The ad then lists a comprehensive array of ingredients, including Baobab, Buckthorn, Chicory Root, Garlic, Goji Berries, Kale, Onion, Raspberries, Hemp Seed, Pumpkin Seed, Chaga, Cordyceps, Lion's Mane, Maitake, Reishi, Shiitake, Tremella, Parsley, Cumin, White Mushroom, Almonds, Quinoa, Rosemary, Thyme, Tumeric, Chia Seed, and Flax Seed. The brand is telling the audience that its product contains a diverse and natural blend of ingredients, emphasizing the nutritional value and comprehensive nature of the supplement. - The ad includes the brand's logo, DAILY30+, reinforcing brand recognition and associating the listed ingredients with the Zoe brand. The brand is telling the audience that it is proud of its product and its unique formulation, reinforcing its brand identity and product offering.

# Ad summary This ad promotes Daily30+ by ZOE, a product designed to support gut health. The ad features a woman preparing a snack with yogurt, honey, and Daily30+, highlighting the product's ease of use and health benefits. # Brand positioning ZOE is presented as a brand focused on gut health and overall well-being. The brand emphasizes the importance of small, daily habits for significant health benefits. The brand positions itself as a provider of convenient and effective solutions for supporting digestion and gut health, aligning with a health-conscious lifestyle. The brand promotes a functional approach to wellness, focusing on the tangible benefits of its products. # Product Daily30+ by ZOE is a supplement designed to support gut health. It is presented as a mix of 30+ plants in one scoop, intended to be easily incorporated into daily meals. The product is shown being added to yogurt and honey, suggesting a simple and tasty way to consume it. The ad highlights the product's convenience and the variety of plants it contains, emphasizing its comprehensive approach to gut support. The product aims to address the barrier of complicated health routines by offering a quick and easy solution. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is casual, aligning with the tone of a personal recommendation. The editing includes quick cuts to show the preparation process and the final product. The pacing is moderate, with cuts timed to the background music. # Hooks Spoken: 00:01–00:02 And it keeps me going and I love it. Text overlay: 00:00–00:02 Supporting digestion starts with movement Visual: 00:00–00:02 A woman with long brown hair, wearing a gray and blue hoodie and patterned leggings, is shown doing stretches on a colorful rug in a living room. The living room has a dark gray couch, a white side table, and a mirror on the wall. The lighting is soft, and the camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that maintaining good gut health can be complicated and time-consuming: "An easy way to support my gut." # Value propositions - Daily30+ by ZOE offers a convenient way to incorporate 30+ plants into your diet for gut support. # Benefits - An easy way to support my gut - Food that supports digestion - Small habits, big support # Features - 30+ plants in one scoop # Call to action None used. # Social proof - "And it keeps me going and I love it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using and enjoying the product. # Storyline - 00:00–00:02 00:00–00:02 A woman is shown doing stretches in her living room. - 00:02–00:09 00:02–00:09 The woman prepares a snack by adding Daily30+ to yogurt and honey. - 00:09–00:12 00:09–00:12 The product, Daily30+ by ZOE, is displayed with text overlay. - 00:12–00:17 00:12–00:17 The woman eats the snack and gives a positive reaction.

# Ad summary This ad promotes Zoe Daily30+, a gut supplement made from 30+ real plants. The ad highlights the product's crunchy, savory taste and its benefits for gut health, digestion, and energy. It contrasts Daily30+ with synthetic supplements and greens powders, emphasizing that it's food, not a pill. The ad encourages viewers to try it and see how they feel in one week. # Brand positioning Zoe is presented as a brand focused on gut health and nutrition, offering a natural alternative to synthetic supplements. The brand emphasizes the importance of whole plants for gut health, positioning itself as a provider of real, food-based solutions. Zoe aligns with a health-conscious lifestyle, promoting the idea that gut health is essential for overall well-being. The brand pushes against the norm of synthetic supplements and greens powders, advocating for a more natural approach to nutrition. The brand positioning is both functional (supporting gut health, digestion, and energy) and emotional (feeling good in one week). # Product Zoe Daily30+ is a gut supplement made from 30+ real plants. It is designed to support gut health, digestion, and energy. The product is presented as a crunchy, savory, whole-plant goodness that can be added to meals like yogurt and bananas. It is positioned as a food, not a pill, addressing the purchase barrier of traditional supplements. The product comes in a yellow package and is delivered in a box with a yellow tin and a measuring spoon. The ad emphasizes that it is designed by gut scientists and that users can feel the difference in one week. # Visual style The ad has a clean and bright aesthetic, with a focus on yellow and white colors. The editing style is quick cuts, with static shots. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: 00:00–00:07 Hard pill to swallow: Synthetic supplements & greens powders can't replace whole plants / 00:04–00:07 Most supplements are synthetic...and your gut knows the difference 👀 Visual: 00:00–00:07 A man wearing sunglasses and a gray t-shirt is outside, shaking a white container. The background is a blurry gray sky. The camera is at a low angle, looking up at the man. The shot is in black and white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that synthetic supplements and greens powders are not as effective as whole plants for gut health. The text overlay states, "Hard pill to swallow: Synthetic supplements & greens powders can't replace whole plants." # Value propositions - A natural alternative to synthetic supplements - Real food for gut health - Feel the difference in one week # Benefits - Supports gut health - Supports digestion - Supports energy # Features - Gut supplement made from 30+ real plants - Crunchy, savory, whole-plant goodness - Food, not a pill # Call to action Try it and see how you feel in one week. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:07 00:00–00:07 The ad starts with a man shaking a container, implying he's preparing a supplement drink. Text overlay states that synthetic supplements and greens powders can't replace whole plants, and that most supplements are synthetic, suggesting that the gut knows the difference. - 00:07–00:10 00:07–00:10 Hands open a yellow bag and pour the contents into a yellow tin. Text overlay states that Zoe's gut scientists designed Daily30+. - 00:10–00:13 00:10–00:13 A spoonful of the product is added to a bowl of yogurt and bananas, followed by a drizzle of honey. Text overlay states that it's a gut supplement made from 30+ real plants that your gut loves. - 00:13–00:19 00:13–00:19 A spoonful of the product is poured into the yellow tin. Text overlay states that it's crunchy, savory, whole-plant goodness, and that it's food, not a pill, helping to support gut health, digestion, and energy. - 00:19–00:22 00:19–00:22 The product is shown in its packaging inside a yellow box. Text overlay states to try it and see how you feel in one week.

# Ad summary This ad for ZOE Daily30+ highlights the product's new and improved formula and its gut health benefits. # Brand positioning ZOE is presented as a brand deeply rooted in scientific research and dedicated to improving gut health through innovative nutritional solutions. The brand emphasizes its commitment to creating effective formulations, as highlighted by their own randomized controlled trial. ZOE positions itself as a leader in gut health, offering products developed by gut health scientists and backed by rigorous testing, appealing to health-conscious consumers seeking reliable and scientifically validated solutions. # Product ZOE Daily30+ is a gut supplement designed to provide a comprehensive blend of 30+ plants in a single scoop per day. Marketed as a wholefood supplement developed by gut health scientists, it aims to support daily nutrition and overall gut health. The product is highlighted for being "good for your gut" and "high in fibre," addressing the need for convenient and effective gut health solutions. The packaging features a "New + Improved Formula" badge, suggesting ongoing innovation and improvement. The ad emphasizes the ease of use, with a single scoop providing a diverse range of plant-based nutrients. # Visual style The ad has a clean and bright visual style, with a focus on the product and its natural ingredients. The production quality appears to be high, with professional lighting and clear product photography. The use of a real food setting suggests a focus on natural health and wellness. # Hooks Headline: When ZOE first developed Daily30+, we ran our own randomised controlled trial to check if it worked - the results blew us away and helped us create our latest formulation. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may struggle to get enough diverse plant-based nutrients in their daily diet to support gut health. The ad copy states "When ZOE first developed Daily30+, we ran our own randomised controlled trial to check if it worked - the results blew us away and helped us create our latest formulation." # Value propositions - The 30+ plant wholefood supplement from ZOE, the gut health scientists: Provides a comprehensive blend of nutrients from a trusted source. - 30+ plants, 1 scoop a day: Offers a convenient way to support gut health with a diverse range of plant-based nutrients. # Benefits - Good for your gut - High in fibre - Supports daily nutrition # Features - 30+ plant wholefood supplement - From ZOE, the gut health scientists - 30+ plants, 1 scoop a day # Call to action None used. # Point of view - Brand: The brand is communicating its commitment to scientific research and product effectiveness in the top caption. - Brand: The brand is highlighting the product's features and benefits on the packaging. # Storyline - The ad begins by highlighting ZOE's commitment to scientific rigor, stating that they ran their own randomized controlled trial when they first developed Daily30+. This is included to build trust and credibility by showing that the brand tests its products. The brand is telling this part of the story. - The ad then shares that the results of the trial were impressive, leading to the creation of their latest formulation. This is included to convey the effectiveness of the product and the brand's dedication to continuous improvement. The brand is telling this part of the story. - The ad showcases the ZOE Daily30+ product packaging, emphasizing its key features and benefits, such as being a gut supplement with 30+ plants and high fiber content. This is included to inform the audience about the product's unique selling points and nutritional value. The brand is telling this part of the story.

# Ad summary This ad features a man in his kitchen who is cooking and adding Zoe Daily 30+ to his breakfast. He says that a health-conscious friend put him on to the product, and he likes that it makes him feel like he is doing something right. # Brand positioning Zoe Daily 30+ is presented as a brand that aligns with health-conscious individuals who value easy habits over hype. The brand is positioned as a gut supplement that supports gut health and digestion, is naturally high in calcium, and contains over 30 plants. The brand aims to occupy the space in the consumer's mind as a simple and tasty addition to their morning routine, promoting a lifestyle of easy, healthy habits. # Product Zoe Daily 30+ is a wholefood gut supplement that contains over 30 plants. It is designed to be easily added to one's breakfast routine. The product is presented as a tasty and convenient way to support gut health and digestion, as it is naturally high in calcium. The ad addresses the purchase barrier of skepticism by highlighting that even a non-plant-based, health-conscious friend recommends it, suggesting that it is a trustworthy and effective product. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is static shots with smooth transitions. The pacing is consistent throughout the ad. The audio and visual elements are synced to the voiceover lines. # Hooks Spoken: 00:00–00:03 A health conscious friend put me on to this, and she's not even plant based. Text overlay: A health conscious / not even plant Visual: 00:00–00:03 The shot is medium framed and stationary. In the foreground, a man with blond hair and glasses is stirring food in a pan on a stovetop in a kitchen. He is wearing a black t-shirt and white pants. In the background, there are green cabinets, white subway tile, and a wooden cutting board with a red onion on it. # Funnel stage Consideration # Pain points The ad implies that it can be difficult to find a gut supplement that is both effective and easy to incorporate into one's daily routine. "You can't believe everything you hear." # Value propositions - Easy add to my breakfast - New morning routine - Tasty - Makes me feel like I'm doing something right # Benefits - Supports gut health and digestion - Easy add to my breakfast - New morning routine - Tasty - Makes me feel like I'm doing something right # Features - Wholefood gut supplement - 30+ plants, 1 scoop a day - Good for your gut - High in fiber - Supports daily nutrition # Call to action Try adding Zoe's Daily 30 plus to your morning meal. # Social proof - "A health conscious friend put me on to this" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing his experience with the product. # Storyline - 00:00–00:03 00:00–00:03 A man is cooking in his kitchen and says that a health-conscious friend put him on to Zoe Daily 30+. - 00:03–00:09 00:03–00:09 The man opens a yellow Zoe box to reveal the product inside. He says his friend listens to health podcasts and follows influencers, and she says you can't believe everything you hear. - 00:09–00:11 00:09–00:11 The man shows the Zoe Daily 30+ bag and says that his friend says this is something he should believe. - 00:11–00:15 00:11–00:15 The man shows the Zoe Daily 30+ container and says that his friend says that this gut supplement actually supports her gut health and digestion. - 00:15–00:19 00:15–00:19 The man shows the inside of the Zoe Daily 30+ container and says that it is naturally high in calcium. He figured if she likes it, he probably would too. - 00:19–00:24 00:19–00:24 The man places a cast iron pan of food on the table and says that he has been using Zoe Daily 30+ for a few weeks, and it is such an easy add to his breakfast. - 00:24–00:28 00:24–00:28 The man adds Zoe Daily 30+ to his breakfast and says that it has become his new morning routine, and he barely has to try to make it a habit. It's so tasty. - 00:28–00:33 00:28–00:33 The man adds Zoe Daily 30+ to his breakfast and says that he likes starting the day with over 30 plants. It makes him feel like he is doing something right. - 00:33–00:39 00:33–00:39 The man holds his breakfast and says that he is all about easy habits over hype, and he is sure you are too. Try adding Zoe's Daily 30+ to your morning meal.

# Ad summary A woman who does food reviews tries Zoe Daily 30+ for 10 days to see if it helps her gut health, digestion, energy, immunity, daily nutrition, skin, hair, and feeling full. # Brand positioning Zoe is presented as a brand focused on gut health and overall well-being. The brand aims to occupy a space in the consumer's mind as a provider of supplements that support digestion, energy, immunity, and nutrition. The brand aligns with a health-conscious lifestyle, promoting the value of taking care of one's gut health for overall wellness. The brand positioning is functional, focusing on the performance and benefits of its products. # Product Zoe Daily 30+ is a supplement designed to support gut health, digestion, energy, immunity, daily nutrition, skin, hair, and overall feeling of fullness. The product is for individuals who are health-conscious and looking to improve their gut health and overall well-being. It is presented as a daily supplement that can be easily incorporated into one's routine. The ad addresses the purchase barrier of skepticism by showing a food reviewer trying the product for 10 days and sharing her experience. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is low-end, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: Somebody who does a lot of food reviews, it is imperative that I watch my gut health and my friends at Zoe challenged me to try their Daily 30 plus product. Visual: 00:00–00:01: Close-up shot of a yellow container with the words "BETTER GUT HEALTH STARTS INSIDE" written around the edge. / 00:01–00:03: A woman with red hair holds up a yellow container with the word "ZOE" on it. She is wearing a blue shirt with white stripes and has colorful nail polish. / 00:03–00:07: The woman holds a measuring spoon over the open container, which is filled with a dark, granular substance. The background is a blurred window. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the central frustration or problem being solved is the need for better gut health and overall well-being. This is signaled by the woman's statement that it is imperative for her to watch her gut health as someone who does a lot of food reviews. # Value propositions - The Daily 30+ product is presented as a comprehensive solution for improving gut health and overall well-being, offering benefits such as improved digestion, increased energy and immunity, better nutrition, and enhanced skin and hair health. # Benefits - Help your gut health - Digestion - Boost energy - Immunity - Daily nutrition - Help with your skin and hair - Make you feel full # Features - Daily 30+ product # Call to action Join me on my story for the next 10 days as we review Zoe. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:01 The video opens with a close-up of the Zoe Daily 30+ container, highlighting the brand's focus on gut health. - 00:01–00:03 00:01–00:03: A woman introduces herself as someone who does food reviews and emphasizes the importance of watching her gut health. - 00:03–00:07 00:03–00:07: The woman explains that Zoe challenged her to try their Daily 30+ product, which is supposed to help with gut health, digestion, energy, immunity, and daily nutrition. - 00:07–00:16 00:07–00:16: She continues, stating that the product is also supposed to help with skin and hair and make you feel full. This expands on the benefits of the product. - 00:16–00:25 00:16–00:25: The woman outlines her plan to take the product for the next 10 days and then share her experience, inviting viewers to follow her story. This creates anticipation and encourages engagement.

# Ad summary This ad promotes ZOE Daily 30+, a real food gut supplement made by scientists with over 30 plants and a good source of fiber to support gut health and digestion. The ad features two women who add the supplement to their meals. # Brand positioning ZOE Daily 30+ is presented as a real food gut supplement made by scientists. The brand aims to occupy the space of a convenient and healthy addition to one's diet, promoting gut health and digestion. The brand aligns with values of health, convenience, and scientific backing. It pushes against the norm of traditional supplements that come in the form of powders or pills, positioning itself as a real food alternative. The brand positioning is both functional (supporting gut health and digestion) and emotional (making it easy to maintain a healthy gut). # Product ZOE Daily 30+ is a real food gut supplement made by scientists with over 30 plants and a good source of fiber. It is designed to support gut health and digestion. The product comes in a yellow container and a yellow bag, and it includes a yellow measuring spoon. The supplement can be added to whatever you're already eating, such as avocado toast, yogurt, or salads. The ad addresses the purchase barrier of traditional supplements that come in the form of powders or pills, positioning ZOE Daily 30+ as a real food alternative that is easy to incorporate into one's diet. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of being relatable and informative. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: Female 1: Here's what I eat before 9 a.m. to support gut health, immune function, and more. Text overlay: Here's what I eat before 9 a.m. / to support gut health, immune function, and more. Visual: 00:00–00:02: A woman with long dark hair, wearing a white sweater, stands in a kitchen with white countertops and wooden shelves. She is reaching for a black coffee machine. / 00:02–00:04: Close-up of the woman's hands opening a yellow container with a silver measuring spoon on top. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of traditional supplements that come in the form of powders or pills, which can be unappealing or difficult to incorporate into one's diet. "There's no weird powders or pills." # Value propositions - Convenient way to support gut health - Natural alternative to traditional supplements - Easy to add to your existing meals # Benefits - Supports gut health - Supports immune function - Supports digestion - Easy to incorporate into your diet # Features - Real food gut supplement - Made by scientists - Over 30 plants - Good source of fiber # Call to action None used. # Social proof - "Here's what I eat before 9 a.m. to support gut health, immune function, and more." – Female 1 (Customer) - "Honestly, just add it to whatever I'm already eating." – Female 2 (Customer) # Point of view - Customer 70% – The ad features two customers who share their experiences and routines with the product. - Brand 30% – The brand provides information about the product's ingredients and benefits. # Storyline - 00:00–00:04 A woman is in her kitchen and says what she eats before 9 a.m. to support gut health, immune function, and more. This is from the perspective of a customer sharing their routine, with a casual and informative tone. - 00:04–00:07 The woman opens a yellow container and scoops out a spoonful of the ZOE Daily 30+ supplement. This shows the product in use and highlights its convenience. - 00:07–00:15 The ad shows the ZOE Daily 30+ product in its packaging, emphasizing that it is a real food gut supplement made by scientists with over 30 plants and a good source of fiber. This is from the brand's perspective, providing information about the product's ingredients and benefits. - 00:15–00:17 Another woman says to add the supplement to whatever you're already eating. This is from the perspective of a customer sharing how they use the product, with a casual and relatable tone. - 00:17–00:22 The woman shows her avocado toast and says she also adds the supplement to yogurt and salads. This demonstrates the versatility of the product and how easy it is to incorporate into different meals. - 00:22–00:24 The woman says that just one scoop and her supplement routine is done in seconds. This emphasizes the convenience and ease of use of the product. - 00:24–00:29 The woman says there are no weird powders or pills, and it's just real food doing what it does best. This reinforces the product's positioning as a natural and convenient alternative to traditional supplements.

# Ad summary This ad features a woman showing how she uses Zoe Daily 30+ to upgrade her meals. She sprinkles it on her eggs, toast, and other foods to support gut health, digestion, and daily fiber. # Brand positioning Zoe Daily 30+ is presented as a simple way to upgrade your meals and support gut health, digestion, and daily fiber. The brand positions itself as a convenient alternative to pills and synthetic powders, offering a real food solution designed by scientists. The brand aligns with a lifestyle focused on wellness and efficiency, promoting the idea that small changes can make a big difference. The brand pushes against the norm of taking multiple supplements by offering one scoop with over 30 plants. The brand positioning is functional, emphasizing the performance and simplicity of the product. # Product Zoe Daily 30+ is a gut supplement designed to support gut health, digestion, and daily fiber. It comes in a yellow bag and a yellow tin. The product is for anyone looking for a simple way to upgrade their meals and improve their gut health. One scoop of Zoe Daily 30+ gives you over 30 real plants, designed by scientists to support gut health, digestion, and daily fiber. The product is presented as a real food alternative to synthetic supplements, pills, and powders. It can be sprinkled on eggs, toast, or whatever you're already eating, making it an easy habit to incorporate into your routine. The ad addresses the purchase barrier of having to take multiple supplements by offering an all-in-one solution. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is decent, but it doesn't feel overly polished. The pacing is consistent throughout the ad, with quick cuts between shots. The audio-visual sync is good, with the cuts and text timed to the voiceover. # Hooks Spoken: 00:00–00:05 Mornings are super busy, so I'm all about simple upgrades that actually make a difference. Text overlay: 00:03–00:05 ZOE DAILY 30+ Visual: 00:00–00:05 A yellow bag of Zoe Daily 30+ and a yellow tin with the word "zoe" on it are on a brown countertop. A silver scoop is on top of the tin. The background is blurry, but it appears to be a kitchen. The lighting is bright. Text overlay: "ZOE DAILY 30+" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that taking multiple pills and synthetic powders can be inconvenient and time-consuming. "None of those pills, synthetic powders, or extra steps." # Value propositions - Simple upgrades that actually make a difference - Easy habit that fits my routine - Makes my meals work smarter for me - Real food > synthetic supplements # Benefits - Supports gut health - Supports digestion - Provides daily fiber # Features - One scoop - 30+ real plants - All real food - Designed by scientists # Call to action None used. # Social proof - "Mornings are super busy, so I'm all about simple upgrades that actually make a difference." – Female 1 (Customer) - "It's an easy habit that fits my routine and makes my meals work smarter for me." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a shot of the Zoe Daily 30+ product packaging and a yellow tin. The speaker introduces herself and states that she is all about simple upgrades that actually make a difference. This sets the stage for the product demonstration and establishes the speaker as someone who values efficiency and wellness. - 00:05–00:11 00:05–00:11 The speaker introduces Zoe Daily 30+ and highlights that one scoop gives you over 30 real plants. The ad shows the product being poured into the yellow tin. The message is that this product is a convenient and natural way to support gut health. The perspective is from the speaker, who is presenting the product as a solution to her busy lifestyle. - 00:11–00:17 00:11–00:17 The speaker states that she just sprinkles it on her eggs, toast, or whatever she's already eating. The ad shows the product being sprinkled on eggs and toast. The message is that this product is easy to incorporate into your daily routine. The perspective is from the speaker, who is demonstrating how she uses the product in her own life. - 00:17–00:21 00:17–00:21 The speaker states that it's the easiest meal upgrade and that it fits her routine and makes her meals work smarter for her. The ad shows the speaker preparing and eating her breakfast with the product. The message is that this product is a convenient and effective way to improve your health. The perspective is from the speaker, who is sharing her personal experience with the product. - 00:21–00:25 00:21–00:25 The speaker concludes by stating that sometimes the best wellness changes are the simple ones and that this one starts right at breakfast. The ad shows the speaker sprinkling the product on her eggs and preparing to eat her breakfast. The message is that this product is a simple and effective way to improve your health. The perspective is from the speaker, who is encouraging viewers to try the product for themselves.

# Ad summary A woman prepares a gut-healthy breakfast bowl with yogurt, berries, honey, Daily30+ supplement, and other toppings. # Brand positioning Zoe is presented as a brand focused on gut health and overall wellness. The ad highlights the Daily30+ supplement, emphasizing its composition of over 30 plants and its role in supporting gut health. The brand aligns with a health-conscious lifestyle, promoting the idea of incorporating whole foods and plant-based nutrition into daily routines. The brand positioning is functional, focusing on the tangible benefits of improved gut health through a science-backed approach. # Product The Daily30+ is a whole food gut supplement by Zoe, formulated with over 30 plants. It is designed to support gut health and can be easily incorporated into one's diet by sprinkling it over yogurt, avocado, protein, and other favorite foods. The supplement is presented as a convenient way to add diverse plant-based nutrients to meals. The ad addresses the purchase barrier of understanding how to use the product by providing clear instructions on how to gradually increase the dosage over a week. # Visual style The ad has a casual, UGC-style aesthetic with a home kitchen setting. The editing is simple with static shots and minimal transitions. The production quality is basic, giving it an authentic feel. The pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:00–00:09: [Singing] Back on your feet, back on your face. Ooh, and it's alright and it's coming on. We gotta get right back to where we belong. Text overlay: 00:00–00:09: current go-to gut healthy breakfast Visual: 00:00–00:01: A woman with fair skin and light brown hair pulled back is in a kitchen. She is wearing a black fuzzy sweater. She is adding frozen berries from a purple bag into a white bowl. The background includes dark brown cabinets and a stainless steel refrigerator. / 00:01–00:02: The woman adds yogurt from a white container into the bowl of berries. / 00:02–00:03: The woman adds honey from a clear bottle into the bowl. / 00:03–00:04: The woman holds a yellow container with the word "zoe" on it and a yellow scoop. / 00:04–00:05: A close-up shot of the back of a yellow Daily30+ supplement bag, showing the supplement facts and ingredients. / 00:05–00:06: A hand holds the yellow container with the Daily30+ supplement and a yellow scoop. The bowl with yogurt, berries, and honey is in the foreground. / 00:06–00:07: The woman adds the Daily30+ supplement from the yellow scoop into the bowl. / 00:07–00:09: The woman adds small, square, golden-brown pieces into the bowl. / 00:09–00:09: A close-up shot of the finished breakfast bowl with yogurt, berries, honey, Daily30+ supplement, and small, square, golden-brown pieces. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Whole food gut supplement: Add back to over 30 extra plants to your meal. # Benefits - Daily30+ is a great way to keep your gut happy and healthy # Features - Formulated by world-renowned scientists - Daily scoop supplemented with 30+ plants # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer preparing and enjoying the product. # Storyline - 00:00–00:04 A woman prepares a breakfast bowl. - 00:04–00:05 The ad shows the supplement facts and ingredients of the Daily30+ supplement. - 00:05–00:09 The woman adds the Daily30+ supplement to her breakfast bowl.

# Ad summary This ad showcases Zoe Daily 30+ Gut Supplement. The ad features a person in their 30s who is using the product to improve their gut health. The ad shows the product being added to a breakfast wrap. # Brand positioning Zoe Daily 30+ is presented as a gut supplement designed for individuals in their 30s and beyond. The brand emphasizes the importance of listening to your body as you age and providing it with the necessary support for optimal gut health. The brand's packaging is bright yellow, which gives it a modern and energetic feel. The brand positions itself as a solution for those experiencing changes in their body as they transition from their 20s to their 30s, suggesting a functional approach to wellness. # Product Zoe Daily 30+ is a gut supplement designed to support digestive health for individuals in their 30s and older. The supplement comes in a yellow bag and is described as a dietary supplement. It is designed to be added to food, as demonstrated by its inclusion in a breakfast wrap. The product aims to address the changes in the body that occur as people age, specifically focusing on gut health. The ad highlights the importance of listening to your body and providing it with the necessary support, suggesting that this supplement can help maintain or improve digestive function. # Visual style The ad has a bright and clean aesthetic, with a focus on the yellow Zoe Daily 30+ packaging. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent, with a moderate tempo. The cuts are timed to the music beats. # Hooks Spoken: 00:00–00:03 In your 30s your body will tell you to get it together because you're no longer a 20-something... Text overlay: 00:00–00:03 In your 30s your body will tell you to get it together because you're no longer a 20-something... Visual: 00:00–00:02 A hand places a yellow Zoe Daily 30+ container next to a yellow Zoe Daily 30+ Gut Supplement bag on a white countertop. A yellow measuring spoon is also visible. The setting appears to be a home kitchen. The camera is stationary and provides a close-up view of the products. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that as people enter their 30s, their bodies start to change and require more support. This is signaled by the line, "In your 30s your body will tell you to get it together because you're no longer a 20-something..." # Value propositions - Supports healthy digestion # Benefits - Good for your gut - Supports healthy digestion - Designed for daily nutrition # Features - Gut supplement - Dietary supplement # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows the product being used in a real-life scenario, such as adding it to a breakfast wrap. - Brand 50% – The ad uses text overlays to communicate the brand's message and highlight the product's benefits. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shot of Zoe Daily 30+ Gut Supplement packaging. The message is that your body will tell you to get it together in your 30s because you're no longer a 20-something. This is conveyed from the brand's perspective, setting the stage for the product as a solution to age-related body changes. The tone is slightly humorous and relatable. - 00:03–00:05 00:03–00:05 The product is poured into a yellow container. The message is that it's very important you listen to your body. This is conveyed from the brand's perspective, emphasizing the importance of self-care and awareness. The tone is serious and encouraging. - 00:05–00:16 00:05–00:16 The product is sprinkled on top of a breakfast wrap. The message is that the product can be added to food. This is conveyed from the customer's perspective, showing a practical application of the product. The tone is casual and informative.

# Ad summary This ad showcases the benefits of ZOE Daily30+ by presenting them in the style of a receipt. The ad highlights the ingredients and nutritional benefits of the product. # Brand positioning ZOE is presented as a health and wellness brand focused on providing nutritional supplements. The brand emphasizes natural ingredients and health benefits, positioning itself as a provider of products that support gut health, daily nutrition, and overall well-being. The brand aligns with a health-conscious lifestyle, promoting the value of plant-based nutrition and avoiding added sugars or salts. ZOE aims to occupy a space in the consumer's mind as a provider of clean, beneficial supplements. # Product ZOE Daily30+ is a nutritional supplement made from 30+ handpicked plants. It is designed to support gut health and daily nutrition, providing a source of plant protein, omega-3s, and fiber. The product is vegan-friendly and contains no added sugar or salt. The ad highlights that Daily30+ is a natural source of calcium and copper, contributing to digestive enzyme function, energy-yielding metabolism, and immune system function. The product is presented as a convenient way to enhance one's diet with essential nutrients. # Visual style The ad has a clean, minimalist visual style with a focus on presenting information in a structured and easily digestible format. The use of a receipt graphic gives the ad a unique and informative feel. The color palette is simple, with a focus on yellow, white, and black against a neutral background. # Hooks Headline: RECEIPT # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Daily30+ is a natural source of calcium and copper, contributing to digestive enzyme function, energy-yielding metabolism, and immune system function. - Good source of fibre, high in omega-3s, and a source of plant protein. # Benefits - Good for your gut - Supports daily nutrition - Source of plant protein - High in omega 3 alas - High in fibre - Calcium contributes to the normal function of digestive enzymes - Copper contributes to normal energy-yielding metabolism and the normal function of the immune system # Features - 30+ handpicked plants - Natural source of calcium and copper - Vegan friendly - No added sugar or salt # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and nutritional information in a structured and informative manner. # Storyline - The ad opens with a receipt-style layout, immediately conveying a sense of transparency and itemized benefits. This is from the brand's perspective, aiming to present the product's features in a clear, structured manner. - The receipt lists the ingredients and benefits of ZOE Daily30+, such as supporting gut health, providing plant protein, and being vegan-friendly. This is from the brand's perspective, highlighting the key selling points and nutritional advantages of the product. - The visual of the product being poured from its packaging reinforces the product's use and presentation. This is from the brand's perspective, showcasing the product in action and emphasizing its natural composition.