How Hopper Advertises on Meta

# Ad summary This ad showcases the city of Durham, North Carolina, highlighting its vibrant culture, history, and opportunities for adventure. It features diverse people enjoying various activities and attractions in the city, accompanied by upbeat music and text overlays that emphasize the city's unique qualities. # Brand positioning The brand, Durham, North Carolina, is presented as a vibrant and welcoming city with a rich history and a thriving cultural scene. The ad positions Durham as a place where people can find their voice, move to their own beat, and experience adventures. The brand aligns with values of individuality, creativity, and community, promoting a lifestyle of exploration and self-expression. It pushes against the norms of generic city tourism ads by focusing on the unique character and diverse experiences that Durham has to offer, rather than relying on typical tourist attractions. The brand positioning is both functional (offering diverse activities and attractions) and emotional (inspiring a sense of belonging and self-discovery). # Product The product being advertised is the city of Durham, North Carolina, presented as a destination for travel, living, and self-discovery. The ad showcases Durham's diverse attractions, including its historic architecture, vibrant arts scene, and opportunities for outdoor activities. It is implied that Durham is for people who value individuality, creativity, and community. The ad highlights Durham as a place where you can "find your voice" and "move to your own beat," suggesting that it is a city that encourages self-expression and personal growth. The ad addresses the potential purchase barrier of not knowing what Durham has to offer by showcasing its diverse range of experiences and attractions. The ad aims to convince viewers that Durham is worth visiting or living in by highlighting its unique character and the opportunities it provides for personal enrichment. # Visual style The ad has a vibrant and energetic visual style, with quick cuts and dynamic camera movements. The production quality is polished, giving it a professional and appealing look. The editing rhythm is fast-paced, with cuts timed to the music beats. The overall aesthetic is modern and inviting, showcasing the city's diverse attractions and lively atmosphere. # Hooks Spoken: 00:00–00:02: In Durham, adventures waiting. Visual: 00:00–00:02: A family of three stands under a metal "DURHAM" sign. The father, a Black man with a beard, carries his young daughter on his shoulders. The mother, a Black woman, stands beside him, smiling. Someone is holding a phone up to take a picture of them. The background is bright and sunny, with trees and buildings visible. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the potential pain point of not knowing what Durham has to offer by showcasing its diverse range of experiences and attractions. # Value propositions - Find your voice in Durham - Move to your own beat in Durham - Experience adventures in Durham # Benefits - Self-expression - Personal growth - Community - Adventure # Features - Historic architecture - Vibrant arts scene - Opportunities for outdoor activities - Unique attractions # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the city of Durham and its various attractions and experiences. # Storyline - 00:00–00:02 00:00–00:02: A family is shown smiling and enjoying themselves under a "DURHAM" sign. This moment conveys a sense of joy and community, setting a positive tone for the ad. The perspective is from someone taking a photo of the family, creating a sense of warmth and authenticity. - 00:02–00:02 00:02–00:02: An aerial shot of the Durham skyline is shown. This provides a sense of place and scale, showcasing the city's urban landscape. The perspective is from a drone, offering a panoramic view of Durham's architecture and landmarks. - 00:02–00:04 00:02–00:04: A couple is shown walking and laughing in an alleyway. This conveys a sense of fun and connection, highlighting the city's vibrant social scene. The perspective is from a third-person view, following the couple as they explore the city. - 00:04–00:05 00:04–00:05: A person walks past a large penny sculpture. This emphasizes the city's historical significance and unique attractions. The perspective is from a low angle, making the sculpture appear larger and more imposing. - 00:05–00:08 00:05–00:08: A musician is shown performing on the street. This highlights the city's vibrant arts and culture scene, showcasing its support for local talent. The perspective is from a third-person view, capturing the musician's performance and the surrounding environment. - 00:08–00:11 00:08–00:11: People are shown dancing and enjoying themselves at an outdoor event. This conveys a sense of community and celebration, emphasizing the city's lively atmosphere. The perspective is from a third-person view, capturing the energy and excitement of the event. - 00:11–00:14 00:11–00:14: The couple from the earlier scene is shown walking past a bull sculpture. This reinforces the city's unique attractions and artistic expression. The perspective is from a third-person view, following the couple as they continue to explore the city.

# Ad summary A couple is sitting on their couch and the man is on his laptop. The man asks his girlfriend how much she thinks a flight from LA to Chicago is right now, and she guesses $300-$350. The man then shows his girlfriend a phone on his laptop that says $88 on Hopper Pro for the same flight. The man then asks his girlfriend how much she thinks a flight to Hawaii is and she guesses $400-$500. The man then shows his girlfriend the laptop again which shows the flight for $237 on Hopper Pro. The girlfriend is shocked and decides to book the flight on the Hopper app. # Brand positioning Hopper is presented as a service that allows you to book flights at the best prices and make bookings quickly. The ad positions Hopper as a money-saving travel tool that beats expectations with low fares and offers deals for flights and hotels. The brand promotes accessibility and value, suggesting that travel is possible for anyone, regardless of budget. Hopper aims to simplify travel planning and provide immediate gratification. The ad is focused on the functional benefit of cost savings, presenting Hopper as a practical solution for affordable travel. # Product The Hopper app is a mobile service that allows users to find and book flights at discounted prices. The ad demonstrates the price difference between an estimated flight cost and the actual price found on the Hopper app. It features flight routes such as LA to Chicago for $88 and LA to Hawaii for $237. It shows the user interface on a mobile device, highlighting the total round trip cost, the flight times, and the price breakdowns. Hopper is positioned as a solution to the common frustration of overpaying for travel, presenting itself as the go-to tool for anyone looking to save money on flights. The ad presents Hopper as a way to defy expectations, promising deals that seem 'too good to be true.' # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style uses quick cuts and smooth transitions. The production quality is high-end, which supports the intended tone of trustworthiness. The ad has a consistent pacing with about 12 cuts per minute. The audio and visual elements sync well with the cuts and voiceover lines. # Hooks Spoken: 00:00–00:04: Yo babe, real quick. How much do you think a flight from LA to Chicago is right now? Text overlay: 00:00–00:50: My girlfriend didn't believe these deals were real... / 00:00–00:01: Yo, babe, real quick. / 00:02–00:03: LA to Chicago Visual: 00:00–00:04 The camera is positioned near the man as he asks his girlfriend what she thinks a flight from LA to Chicago costs. In the background, the female is sitting on a white couch, looking at a laptop. Behind the couch, there are a number of plants, along with a wooden table with a vase on it. The female has short brown hair and is wearing a black shirt and blue jeans. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is that people are overpaying for flights, and they do not know the cheapest way to travel. # Value propositions - Deals that seem 'too good to be true' - Flights for $88 on Hopper Pro - Flights from LA to Hawaii for $237 on Hopper Pro # Benefits - Saves money on flights - Beats expectations with low fares - Offers deals for flights and hotels # Features - Finds and books flights at discounted prices # Call to action Download Hopper today! # Point of view - Customer 100% – The ad is told from the customer's point of view, as we see the man surprising his girlfriend with the low price of flights on the app. # Storyline - 00:00–00:04 00:00–00:04 The male asks the female what she thinks a flight from LA to Chicago costs. - 00:04–00:09 00:04–00:09 The female guesses $300 to $350. - 00:09–00:14 00:09–00:14 The male shows the female on his laptop that the flight is actually $88 on Hopper Pro. The female is shocked and says, "You're lying." - 00:14–00:18 00:14–00:18 The male asks the female what she thinks a flight to Hawaii costs. - 00:18–00:25 00:18–00:25 The female guesses between $400 and $500. - 00:25–00:31 00:25–00:31 The male shows the female on his laptop that the flight is actually $237 on Hopper Pro. The female is shocked and says, "You're lying!" - 00:31–00:37 00:31–00:37 The female is shocked that the man has not told her about this app before. The man assumed that she already knew about it. - 00:37–00:48 00:37–00:48 The female decides to book the flights. - 00:48–00:51 00:48–00:51 The screen shows Hopper's logo, and says, "Download Hopper today!"

# Ad summary This ad promotes the Hopper app, highlighting its ability to find amazing deals on flights by monitoring prices and telling users exactly when to book for the best deals. # Brand positioning Hopper is presented as the ultimate app for finding cheap flights. The ad positions it as a tool that empowers users to snag the best deals through its AI-driven price monitoring. The brand aligns with values of convenience, savings, and user empowerment, pushing against the norm of overpaying for flights by promising access to crazy deals. # Product Hopper is an app designed to help users find and book flights at the best possible prices. The app uses AI to monitor flight prices, notifying users when is the best time to book, ensuring the best deals. Hopper Pro offers additional benefits such as rare flight deals, travel agents, 15% off hotels with every flight, and VIP support. It allows users to enter their destination, travel dates, and preferences like cabin class and number of stops. The ad highlights the ability to find round-trip flights for significantly lower prices than usual, addressing the pain point of high flight costs. # Visual style The ad has a polished UGC feel, with clear, well-lit shots and simple transitions. The editing rhythm is moderate, with cuts timed to the speaker's points and product actions. The production quality is clean, supporting a casual and approachable tone. # Hooks Spoken: 00:00–00:02: Wait... is this flight price way too good to be true?? Text overlay: Wait... is this flight price way too good to be true?? / Promotional example Visual: 00:00–00:02: A group of five young adults, including one in front seated at a wooden table, are gathered indoors. The seated person, light-skinned with dark hair and wearing a black leather jacket, looks intently at their phone. The other four stand behind her, necks craned to look at the phone. The group consists of a mix of races and genders. A world map hangs on the wall behind them. As they look at the phone, the seated person gasps and covers their mouth, while the others react with open mouths and raised hands in excitement. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the high cost of flights, which the ad addresses by promising users can find amazing deals. # Value propositions - AI agent will monitor the prices, and then tell you exactly when to book to get the best deal. # Benefits - Find amazing deals on flights - Get the best deal on flights - Know exactly when to book - Find round-trip flights for significantly lower prices # Features - AI-powered price monitoring - Hopper Pro - Travel agents - VIP support - Rare flight deals - AI agent # Call to action Go download Hopper and see for yourself. # Social proof - None used. # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user of the app sharing her experience and demonstrating how it works. # Storyline - 00:00–00:02 A group of people reacts with surprise and excitement while looking at a phone. - 00:02–00:06 A woman in a car addresses the audience, stating that the Hopper app is the best app for finding flights. - 00:06–00:06 The woman instructs viewers to download the Hopper app. - 00:07–00:07 The woman's phone screen is shown, displaying a message to try Hopper Pro. - 00:07–00:08 The woman's phone screen is shown, displaying the features in Hopper Pro. - 00:08–00:11 The woman's phone screen is shown, and she puts in her destination, how long she wants to be there, and the dates that she wants to be there. - 00:12–00:16 The woman instructs the viewer to put in any preferences, like cabin or how many stops or airline preferences, things like that. - 00:16–00:22 The woman's phone screen is shown, displaying that Hopper's AI agent will monitor the prices and tell her exactly when to book to get the best deal. - 00:22–00:24 The woman says that users will get amazing deals on flights. - 00:24–00:26 The woman's phone screen is shown, displaying that a round-trip flight to Portland is $78. - 00:27–00:28 The woman states that this deal is usually $235. - 00:28–00:29 The woman states that these deals are crazy. - 00:30–00:31 The woman instructs viewers to download Hopper and see for themselves.

# Ad summary This ad is for Island View Casino Resort. It uses a daytime photo of the resort and encourages people to come play in Coastal Mississippi. # Brand positioning The Island View Casino Resort is positioned as a premier destination in Coastal Mississippi, offering a luxurious and entertaining experience. It caters to individuals seeking a mix of relaxation and excitement, providing a space where they can indulge in gaming, dining, and other recreational activities. The brand projects an image of high-end hospitality, suggesting a focus on customer satisfaction and creating memorable experiences. # Product The product is a vacation experience at the Island View Casino Resort located in Coastal Mississippi. The resort offers a combination of casino gaming, upscale accommodations, dining options, and recreational activities. The ad emphasizes the opportunity to 'Play Coastal Mississippi,' implying a unique blend of traditional casino entertainment with the coastal environment. By showcasing the resort's location, the ad suggests that visitors can enjoy both the thrill of the casino and the relaxing coastal atmosphere. # Visual style The visual style is bright and colorful, with an emphasis on capturing a specific setting and mood. The photo appears to be professionally shot, with a focus on capturing the essence of the location. The text is integrated seamlessly and enhances the photo's overall aesthetic. # Hooks Headline: PLAY Coastal MISSISSIPPI # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Destination Casino - Play in Coastal Mississippi # Benefits - Entertainment - Relaxation - Casino - Destination # Features - Location - Casino - Resort # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is encouraging people to visit the casino and experience the fun of Coastal Mississippi. # Storyline - The image establishes the setting of the Island View Casino Resort. By showing the resort's exterior, the ad conveys the scale and ambiance of the destination. - The text overlay encourages the viewer to "Play Coastal Mississippi." This is to entice the viewer to visit the Island View Casino Resort and experience all that the location has to offer.

# Ad summary This ad showcases the beauty and adventure that Belize has to offer. It features various activities and landscapes, inviting viewers to experience the country's natural wonders. # Brand positioning Belize is presented as a destination for adventure and natural beauty. The brand aims to occupy the space of an exotic, accessible travel location, promoting a lifestyle of exploration and appreciation for nature. The brand positioning is emotional, focusing on the sense of wonder and excitement that comes with discovering new places. # Product The product being advertised is a travel experience to Belize. The ad showcases various activities such as exploring ancient ruins, snorkeling in clear waters, canoeing through lush landscapes, and rappelling down waterfalls. It highlights the diverse range of experiences available in Belize, from its rich history to its vibrant marine life. The ad is designed to address the potential purchase barrier of unfamiliarity by showcasing the variety and accessibility of adventures in Belize, making it an appealing destination for travelers seeking both relaxation and excitement. # Visual style The ad has a polished, commercial aesthetic with vibrant colors and smooth transitions. The editing style includes quick cuts to maintain a dynamic pace, with a mix of static and moving shots. The production quality is high-end, creating an appealing and inviting tone. The pacing is consistent, with cuts timed to the music, enhancing the overall rhythm of the ad. # Hooks Text overlay: Welcome To / BELIZE Visual: 00:00–00:03: An aerial shot of an ancient Mayan ruin atop a hill, surrounded by lush greenery. The sky is a muted yellow, suggesting either sunrise or sunset. Two people are sitting on top of the ruin. The camera slowly zooms out, providing a wide view of the landscape. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the various attractions and experiences Belize has to offer. # Storyline - 00:00–00:03 The ad opens with an aerial view of an ancient Mayan ruin, setting the stage for a journey into Belize's rich history and culture. - 00:03–00:05 The scene transitions to underwater shots of colorful fish and a sea turtle, highlighting the country's vibrant marine life and inviting viewers to explore its clear waters. - 00:05–00:06 The ad shows a couple canoeing through a lush, green river, emphasizing the natural beauty and tranquility of Belize's landscapes. - 00:06–00:07 A man is seen with a butterfly on his face, capturing a moment of wonder and connection with nature. - 00:07–00:08 The scene shifts to a close-up of food being prepared over a fire, suggesting the culinary experiences and local flavors that await travelers. - 00:08–00:09 A woman rappels down a waterfall, showcasing the adventurous activities available in Belize and appealing to thrill-seekers. - 00:09–00:10 The ad returns to underwater footage, this time featuring a diver surrounded by fish, reinforcing the opportunity for underwater exploration. - 00:10–00:11 The final shot shows a woman floating in the clear, turquoise water, providing a sense of relaxation and escape.

# Ad summary In a UGC-style video, a creator shares a money-saving hack for booking four-star hotels for under $100 using the Hopper app. He mimics being a hotel front desk employee charging $439/night for the same room that Hopper offers for only $92. He urges viewers to stop overpaying for hotels and click below to book. # Brand positioning Hopper is presented as a user-friendly travel booking app that provides access to exclusive deals and transparent pricing, even on deals that hotels don't want customers to see. By revealing the price differences between booking directly and using Hopper, the brand is positioned as an advocate for consumers, empowering them to find the best rates and avoid overpaying for accommodations. The app is presented as a resource to save money on travel by cutting through traditional pricing strategies. # Product Hopper is a travel booking application that allows users to find and book hotels, flights, and car rentals at discounted rates. The app aims to provide price transparency and exclusive deals that may not be available through direct booking channels. It caters to budget-conscious travelers looking for value and savings without compromising on quality or experience, as highlighted by booking "four-star hotels for under $100." Hopper addresses the common frustration of overpaying for travel accommodations by providing access to lower prices and deals, positioning itself as a reliable tool for savvy travelers seeking to maximize their travel budgets. # Visual style The ad uses a blend of UGC-style and produced visuals, creating a casual yet informative tone. The editing style includes quick cuts to transition between the creator's different roles and the Hopper logo. The production quality has a modern feel. The pacing is consistent and fairly quick. # Hooks Spoken: My friend at a 5-star hotel was fired for leaking this. Text overlay: My friend at a 5-star hotel was FIRED for leaking this Visual: 00:00–00:02: The creator, a male with dark curly hair, a mustache, and a nose piercing, is centered in the frame with a hotel lobby as a backdrop. He wears a white tank top and two necklaces, and gestures with his finger while speaking directly to the camera. The lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to solve the problem of overpaying for hotels. It highlights the frustration of discovering that the same room can be booked for a much lower price through Hopper, compared to booking directly with the hotel. "Your total comes to $439 a night." # Value propositions - Book four-star hotels for under $100 - Transparent deals that hotels don't want customers to see # Benefits - Save money - Book hotels for under $100 # Features - Book four-star hotels # Call to action Click below # Social proof - The use of the phrase "My friend at a 5-star hotel was fired for leaking this" suggests insider knowledge and creates an impression that Hopper provides access to deals that are typically hidden from the general public. # Point of view - Customer 80% – The ad is told from the perspective of a customer sharing a 'secret' deal. - Brand 20% – The Hopper logo and CTA are presented from the official brand point of view. # Storyline - 00:00–00:02 The creator starts by sharing that his friend, who works at a 5-star hotel, was fired for leaking the information he's about to share. - 00:02–00:06 The scene shifts to the same creator role-playing as a hotel front desk employee. He quotes the price of the room as $439/night. - 00:06–00:10 The creator then switches back to his original 'creator' persona and reveals that Hopper offers the same room for only $92. - 00:10–00:12 The creator plays the role of the hotel employee again, stating that he wasn't supposed to share that information. - 00:13–00:17 Back in his 'creator' persona, the creator shares that Hopper always shows every deal, even the ones that hotels don't want people to see. - 00:17–00:18 Switching back to his hotel employee persona, the creator speaks directly to the viewer to not let other guests hear this information. - 00:18–00:24 The creator then urges the viewer to stop overpaying for hotels and click below to book 4-star hotels for under $100 on Hopper. - 00:24–00:27 The video ends with the Hopper logo and a call to action to download Hopper today.

# Ad summary This ad promotes Bermuda as a unique and authentic travel destination. It emphasizes the island's distinct character, encouraging visitors to immerse themselves in its culture and natural beauty rather than seeking generic tourist experiences. # Brand positioning Bermuda is presented as a unique and authentic travel destination, distinct from typical tourist spots. The brand emphasizes its rarity, soulful nature, and independence, suggesting a destination for those seeking genuine experiences. It positions itself against the norm of 'checking boxes' or following branded trends, instead promoting sensory immersion and cultural exploration. The brand aims to occupy a space in the consumer's mind as a destination for those who value authenticity, cultural richness, and unique experiences. # Product The product being advertised is Bermuda as a travel destination. The ad showcases the island's unique culture, natural beauty, and opportunities for sensory immersion. It highlights the island's rarity, soulful nature, and independence, positioning it as a destination for those seeking authentic experiences. The ad implies that Bermuda is for travelers who want to escape the ordinary and immerse themselves in a rich, unique culture. The ad addresses the purchase barrier of seeking generic tourist experiences by emphasizing Bermuda's distinct character and opportunities for sensory immersion. # Visual style The ad has a polished and vibrant aesthetic, combining natural outdoor shots with intimate indoor scenes. The editing style includes quick cuts to maintain a dynamic pace, interspersed with static shots to highlight specific moments. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with cuts timed to the rhythm of the music. The use of both color and black and white shots adds visual interest and emphasizes different aspects of the island's character. # Hooks Spoken: 00:00–00:02: Bermuda isn't borrowed or branded. Text overlay: 00:00–00:01: Bermuda / 00:00–00:01: IS / 00:00–00:01: Bermuda Visual: 00:00–00:01: The text "Bermuda is Bermuda" is displayed in a pink serif font against a blurred white background. The text is slightly angled and appears to be moving. / 00:01–00:02: An overhead shot shows a woman lying on the white deck of a yacht in the middle of the ocean. The water is dark blue. The woman is wearing a light-colored swimsuit. The shot is taken from directly above, looking down on the yacht. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of seeking generic tourist experiences by emphasizing Bermuda's distinct character and opportunities for sensory immersion. The ad suggests that typical tourist destinations are "borrowed or branded." # Value propositions - Bermuda offers a rare and soulful travel experience, distinct from typical tourist destinations. - Immerse yourself in Bermuda's unique culture and natural beauty for an unforgettable sensory experience. # Benefits - Authentic experiences - Escape from the ordinary - Rich cultural exploration # Features - Unique culture - Natural beauty - Opportunities for sensory immersion # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, showcasing Bermuda's unique identity and inviting viewers to experience its authenticity. # Storyline - 00:00–00:01 The ad opens with the text "Bermuda is Bermuda" displayed in pink font over a blurred background. - 00:01–00:02 00:01–00:02: An overhead shot shows a woman lying on the deck of a yacht, emphasizing luxury and relaxation. The message is that Bermuda is not borrowed or branded, but is authentic. - 00:02–00:06 00:02–00:06: Underwater shots of a woman snorkeling near a shipwreck convey a sense of adventure and exploration. The message is that Bermuda is a rarity, layered, soulful, and entirely its own. - 00:06–00:09 00:06–00:09: A marching band and dancers in colorful costumes showcase the island's vibrant culture. The message is that visitors don't come to Bermuda to check boxes. - 00:09–00:12 00:09–00:12: Shots of people toasting with drinks and dancing suggest a lively and social atmosphere. The message is that visitors come to let the senses take over. - 00:12–00:14 00:12–00:14: The ad concludes with the text "Bermuda is Bermuda, one of one" displayed over a pink outline of the island, reinforcing its unique identity.

# Ad summary This ad promotes Hopper as a travel booking platform that allows users to save money and find cheaper rates for hotel rooms. # Brand positioning Hopper is positioned as a budget-friendly travel app that makes it easier to save money when booking trips. The brand seeks to provide access to affordable travel options by finding the best rates and deals available. Hopper goes against the norm of overpaying for accommodations by providing a more cost-effective solution for travelers. Hopper's positioning is functional, emphasizing convenience and affordability. # Product Hopper is a travel app that helps users find and book hotels at lower prices. It is presented as a solution for travelers looking to save money on their trip accommodations. The app allows users to find hotel rooms for cheaper rates than directly booking with hotels. A unique selling point is the significant savings it provides, allowing users to spend their money on other aspects of their trip. The ad shows a scenario where Hopper offers the same hotel room for $100 a night compared to the hotel's rate of $439 a night, addressing the pain point of overpaying for accommodations. # Visual style The ad features a UGC aesthetic. The editing style includes quick cuts and zooms to keep the viewer engaged. The video uses natural lighting. The overall production quality is polished, giving off a personal recommendation vibe. # Hooks Spoken: 00:00–00:07: Okay, so I just got off the phone with the hotel that I'm trying to stay at on my trip next month, and they were going to charge me $439 a night. Text overlay: 00:00–00:01 so I just / 00:01–00:02 with the hotel / 00:02–00:03 that I'm trying / 00:03–00:04 on my trip / 00:04–00:05 And they were / 00:05–00:06 going to charge / 00:06–00:07 me $439 😱 / 00:07–00:08 that's bonkers, right? Visual: 00:00–00:07: A close-up shot of a light-skinned woman with brown hair tied up in a bun, wearing large gold hoop earrings and a tan knitted sweater over a white t-shirt. She is indoors, likely in her home, with a neutral background. She speaks directly to the camera with exaggerated facial expressions. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is overpaying for hotel rooms when booking directly with hotels. The creator emphasizes this frustration by stating that the hotel was going to charge her $439 a night, which she describes as 'bonkers.' # Value propositions - Significant price difference between booking directly with the hotel versus using Hopper. - The same room that I'm trying to book, $100 a night. - Spend that money on things that you want to do rather than like your hotel room. - It's going to make your traveling experience that much more easier and that much more affordable. # Benefits - Users can save money when booking hotels. - Makes travel experiences easier. - Makes travel experiences more affordable. # Features - Hopper travel app - Finds hotels and rooms. - Offers cheaper rates. # Call to action None used. # Social proof - The ad features a testimonial from a creator who personally used Hopper and found a significantly cheaper rate for the same hotel room. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their experience with the product. # Storyline - 00:00–00:08 The creator begins by sharing that she just spoke with a hotel that was going to charge her $439 a night for a room, which she finds outrageous. - 00:08–00:18 She explains that she checked Hopper and found the same room for $100 a night. - 00:18–00:28 She emphasizes the significant price difference and suggests that the money saved could be spent on other things travelers want to do. - 00:28–00:35 The creator ends by recommending Hopper for its ability to make travel experiences easier and more affordable.

# Ad summary This ad demonstrates how Hopper can help users find cheaper hotel rooms. # Brand positioning Hopper is presented as a user-friendly app that helps consumers save money and make travel more affordable. The brand is positioned as a way to save money on hotel stays, so customers can spend that money on the experiences they value. It is an efficient, functional tool that consumers can trust to make travel planning easier and more affordable. The brand pushes against the norm of assuming that hotel rates are fixed, promising to deliver savings. Hopper's approach is heavily functional, emphasizing savings. # Product Hopper is introduced as an app that finds cheaper rates on hotels. The app enables users to save money on hotel rooms, so they can spend that money on things they value. The ad conveys that Hopper can find the same hotel room at a much lower price than booking directly with the hotel. Hopper is worth trying because it will save you money and make your trip more affordable. # Visual style The ad has a UGC feel. The production quality is scrappy with natural lighting. The ad uses quick cuts and the pacing is consistent. # Hooks Spoken: 00:00–00:08 Okay, so I just got off the phone with the hotel that I'm trying to stay at on my trip next month, and they were going to charge me $439 a night. Text overlay: 00:00–00:08 Exposing the truth about hotel prices!! Visual: 00:00–00:08: A woman with her hair in a bun, wearing a white t-shirt, gold hoop earrings, a gold necklace, and a tan knit sweater stands in front of a gray wall and speaks to the camera. Text overlay: "Exposing the truth about hotel prices!!" # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of hotel rooms: "they were going to charge me $439 a night. Like, that's bonkers, right?" # Value propositions - You can spend the money you save on other things. # Benefits - Make your traveling experience that much more easier and that much more affordable. - You're saving so much money and you could actually spend that money on things that you want to do rather than like your hotel room. # Features - App finds cheaper rates on hotels # Call to action None used. # Point of view - Customer 100% – The ad is told from the POV of a customer who has used the Hopper app to find cheaper hotel rooms. # Storyline - 00:00–00:08 The creator says she just got off the phone with a hotel that she is trying to book for her trip next month, and they quoted her $439 a night. - 00:08–00:11 The creator thinks that price is bonkers, so she checks Hopper. - 00:11–00:18 The creator says to her surprise, she found the same room for $100 a night on Hopper. - 00:18–00:24 The creator emphasizes the big difference in pricing and the money you can save. - 00:24–00:28 The creator says you can spend the money you save on things you want to do rather than on the hotel room. - 00:28–00:35 The creator recommends Hopper to make your traveling experience easier and more affordable.

# Ad summary This ad showcases the beauty of New Zealand, featuring a couple enjoying various activities and landscapes. It aims to inspire travel and highlight the country's diverse attractions. # Brand positioning This ad positions New Zealand as a premier travel destination, emphasizing its natural beauty, diverse landscapes, and unique experiences. The brand aligns with values of adventure, relaxation, and cultural immersion. It promotes an emotional connection by showcasing the joy and wonder of travel, appealing to those seeking memorable and enriching experiences. The brand aims to occupy a space in the consumer's mind as a top-tier destination for both adventure and relaxation. # Product The product being advertised is a travel experience to New Zealand. The ad showcases various activities and locations, including boat tours, airplane travel, beaches, waterfalls, hot tubs with mountain views, and Hobbiton. The travel experience is for couples or individuals who enjoy exploring nature, relaxing in scenic environments, and immersing themselves in unique cultural experiences. The ad highlights the diverse landscapes and activities available in New Zealand, suggesting that it offers something for everyone. The ad addresses the purchase barrier of travel planning by showcasing the ease and appeal of visiting these locations. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting and vibrant colors. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with cuts timed to the music beats, enhancing the overall rhythm of the ad. # Hooks Spoken: 00:03–00:06 Ladies and gentlemen, welcome to [Maori name] Visual: 00:03–00:04 A selfie-style shot inside an airplane shows a group of people smiling and looking at the camera. The interior of the plane is visible, with rows of seats filled with passengers. The lighting is bright and the mood is cheerful. / 00:04–00:06 A shot from the airplane window shows the wing of the plane and the landscape below, featuring green fields and snow-capped mountains. The sky is a mix of pink and gray clouds, indicating either sunrise or sunset. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Experience diverse landscapes and activities in one destination - Enjoy both adventure and relaxation in a scenic environment - Immerse yourself in unique cultural experiences # Benefits - Adventure - Relaxation - Cultural immersion - Scenic beauty # Features - Diverse landscapes - Beaches - Waterfalls - Hot tubs with mountain views - Hobbiton # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a couple experiencing and showcasing their travel adventures in New Zealand. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a man holding a finger to his lips, signaling the viewer to be quiet, while standing on a boat with a woman. This creates a sense of intrigue and sets a playful tone, drawing the viewer in with a sense of mystery. The perspective is from the man's point of view, as he directly addresses the camera. - 00:02–00:06 00:02–00:06 The scene transitions to a group of people on an airplane, followed by a shot of the plane landing with mountains in the background. This conveys the message that the journey to New Zealand is part of the adventure, showcasing the destination's stunning landscapes right from arrival. The perspective shifts to an external view of the plane, emphasizing the grandeur of the scenery. - 00:06–00:14 00:06–00:14 The video showcases various scenic locations and activities, including beaches, waterfalls, hot tubs, Hobbiton, and mountain viewpoints. This highlights the diversity of experiences available in New Zealand, appealing to a wide range of interests. The perspective is from an observer, capturing the beauty of the locations and the enjoyment of the couple.

# Ad summary This ad promotes Hopper, a travel app, by showcasing various Florida destinations and offering a 20% discount on hotels. The ad features a creator who highlights Cocoa Beach, Kennedy Space Center, Ocala, and Devil's Den, encouraging viewers to download the Hopper app and turn their "someday" vacation into reality. # Brand positioning Hopper is presented as a user-friendly travel app that helps users find deals on hotels and flights. The brand is positioned as a convenient tool for planning vacations, particularly for those looking to explore destinations like Florida. Hopper aims to make travel more accessible and affordable, aligning with a lifestyle of exploration and adventure. The brand pushes against the norm of expensive travel by offering discounts and deals, positioning itself as a practical and functional solution for budget-conscious travelers. # Product Hopper is a travel app that offers users discounts on hotels and flights. The app is designed for anyone looking to plan a vacation, particularly to destinations like Florida. The ad explicitly mentions a 20% discount on hotels, highlighting the app's ability to save users money. The app is presented as a tool to turn a "someday" vacation into reality, addressing the purchase barrier of high travel costs. The ad showcases the app's interface on a smartphone, demonstrating how users can easily claim the discount and search for hotels. # Visual style The ad has a UGC feel with a polished commercial look. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The visuals are bright and colorful, showcasing the various Florida destinations. # Hooks Spoken: Looking for a deal, Florida's calling and Hopper is giving 20% off hotels. Text overlay: 00:00–00:04 I travel 200+ days a year... this is the best Florida deal I've found (blue box) Visual: 00:00–00:04: A woman with long dark hair, wearing a white top and gold jewelry, stands outside and speaks directly to the camera. She is smiling and enthusiastic. The background includes trees, power lines, and a cloudy sky. Text overlay: "I travel 200+ days a year... this is the best Florida deal I've found" (blue box). # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of high travel costs by offering a 20% discount on hotels. This is signaled by the line: "Looking for a deal, Florida's calling and Hopper is giving 20% off hotels." # Value propositions - Hopper is giving 20% off hotels # Benefits - Turn your "someday" vacation into reality # Features - 20% off hotels # Call to action Download Hopper today! # Point of view - Customer 100% – The ad is presented from the perspective of a creator who is sharing a travel deal they found on the Hopper app. # Storyline - 00:00–00:04 A creator introduces the Hopper app and a 20% off hotel deal in Florida. - 00:04–00:26 The ad transitions to showcasing various Florida destinations, including Cocoa Beach, Kennedy Space Center, Ocala, and Devil's Den. - 00:26–00:32 The ad displays the Hopper app interface on a smartphone, showing how users can claim the 20% off hotel discount. - 00:32–00:35 The ad concludes with the Hopper logo and a call to action to download the app.

# Ad summary This ad promotes Reno Tahoe as a destination for high adventure, high stakes, natural beauty, vibrant culture, epic outdoors, and endless experiences. # Brand positioning Reno Tahoe is presented as a destination that offers a unique blend of high-energy adventure and natural beauty. The brand aims to occupy a space in the consumer's mind as a place where one can experience both thrilling activities and serene landscapes. The brand aligns with a lifestyle that values excitement, exploration, and appreciation for nature. It positions itself as a destination where visitors can discover "no limits," suggesting a departure from the ordinary and an embrace of limitless possibilities. The brand positioning is both functional, highlighting the variety of activities and experiences available, and emotional, appealing to the desire for adventure and discovery. # Product The advertised product is Reno Tahoe as a travel destination. It is presented as a place where "high adventure and high stakes get together for the ultimate thrill." The destination is for individuals seeking a mix of outdoor activities and vibrant cultural experiences. The ad highlights features such as natural beauty, epic outdoors, and endless experiences. The unique selling proposition (USP) is the combination of thrilling adventures and serene natural landscapes. Use occasions include winter activities like skiing and snowboarding, as well as exploring the city's culture and entertainment. The ad addresses the potential purchase barrier of limited options by emphasizing the endless experiences available in Reno Tahoe. The ad conveys that Reno Tahoe is worth trying or buying because it offers a unique and diverse range of experiences that cater to both adventure seekers and nature lovers. # Visual style The ad has a dynamic and energetic visual style, using quick cuts and a collage format to showcase the variety of experiences available in Reno Tahoe. The production quality is polished, with high-quality footage and smooth transitions. The pacing is fast, with frequent cuts to maintain a sense of excitement and energy. The cuts are often timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: Male 1: [Enthusiastic] High adventure and high stakes get together for the ultimate thrill as winter heats up in Reno Tahoe Text overlay: HIGH (on a blue background) / HIGH STAKES (on a blue background) / HEATS UP (on a white background) Visual: 00:00–00:00: A collage of images appears on a blue background. The images include a person on stilts with fireworks, skiers, a group of people in a bar, and a sign that says "Reno." / 00:01–00:02: A skier does a flip in the air against a clear blue sky with pine trees in the background. The camera angle is low, looking up at the skier. / 00:03–00:04: A skier skis down a snowy slope with pine trees in the background. The camera follows the skier from behind. / 00:04–00:05: A collage of images appears on a lime green background. The images include two women in a car, the Reno sign, and a person on stilts with fireworks. / 00:05–00:06: An aerial view of a snow-covered mountain range with pine trees. The sky is clear and blue. / 00:06–00:07: A chef cooks food on a large grill in a restaurant. The camera is close-up, focusing on the food and the chef's hands. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of limited or monotonous vacation options, suggesting that Reno Tahoe offers a diverse and exciting alternative. "Discover no limits" signals a frustration with the ordinary and a desire for limitless possibilities. # Value propositions - High adventure and high stakes get together for the ultimate thrill - Where natural beauty meets vibrant culture - Epic outdoors, endless experiences # Benefits - Ultimate thrill - Never far from the action - Discover no limits # Features - Natural beauty - Vibrant culture - Epic outdoors - Endless experiences # Call to action VisitRenoTahoe.com # Point of view - Brand 100% – The entire ad is presented from the official voice of the Reno Tahoe tourism board, showcasing the destination's attractions and inviting viewers to visit. # Storyline - 00:00–00:02 The ad opens with a montage of various activities and scenes, including skiing, snowboarding, nightlife, and natural landscapes. - 00:00–00:02 The message is to showcase the diverse range of experiences available in Reno Tahoe. The perspective is from the brand, highlighting the excitement and variety of the destination. The tone is energetic and inviting. - 00:05–00:11 The ad transitions to text overlays that emphasize key aspects of Reno Tahoe, such as "Natural Beauty," "Vibrant Culture," and "Epic Outdoors." - 00:05–00:11 The message is to highlight the destination's key attractions and unique selling points. The perspective is from the brand, promoting the destination's features. The tone is informative and appealing. - 00:11–00:15 The ad concludes with a call to action, inviting viewers to "Discover no limits" and visit the Reno Tahoe website. - 00:11–00:15 The message is to encourage viewers to explore the destination and learn more. The perspective is from the brand, inviting viewers to take action. The tone is encouraging and adventurous.

# Ad summary A young woman shares how she has been able to travel to over 50 countries without a trust fund or sugar daddy. She recommends using the Hopper app to find the cheapest prices on hotels and flights. # Brand positioning Hopper is presented as a travel app that helps users find the cheapest prices on hotels and flights. The brand aims to occupy the space in the consumer's mind as a tool for budget-conscious travelers. The brand promotes the value of affordability and accessibility in travel, aligning with a lifestyle of exploration and adventure without financial strain. Hopper pushes against the norm of expensive travel, offering a functional solution for finding deals. The brand's positioning is primarily functional, focusing on performance and simplicity in finding affordable travel options. # Product Hopper is a travel app that helps users find the cheapest prices on hotels and flights. The app is for anyone who wants to travel more without spending a fortune. Hopper has a color-coded price calendar that shows you exactly when to book to get the cheapest prices. The app has over 650 million users. The app addresses the purchase barrier of expensive travel by providing a tool to find affordable options. # Visual style The ad has a UGC feel, with a simple background and natural lighting. The editing is minimal, with static shots and smooth transitions. The production quality is polished, but not overly so, which supports the intended tone of a casual friend sharing a travel tip. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:02 If you're broke but you want to travel, watch this. Text overlay: 00:00–00:02 If you're broke but want to travel... watch this! Visual: 00:00–00:02 The shot is a close-up of a young woman with fair skin, brown hair pulled back, and wearing a yellow sweater. She is sitting on a gray couch in front of a beige wall with a framed picture. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the high cost of travel, which prevents many people from exploring the world. The ad addresses this pain point by offering a solution to find affordable travel options: "If you're broke but you want to travel, watch this." # Value propositions - Hopper's color-coded price calendar shows you exactly when to book to get the cheapest prices. # Benefits - Find the cheapest prices on hotels and flights - Travel more without spending a fortune # Features - Color-coded price calendar # Call to action Download the Hopper app. # Social proof - "There are over 650 million people already using it" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the Hopper app. # Storyline - 00:00–00:02 A young woman is speaking directly to the camera, introducing the topic of traveling on a budget. - 00:02–00:06 She states that she has been to over 50 countries without a trust fund or sugar daddy, setting up the premise that she has found a way to travel affordably. - 00:06–00:07 She introduces the Hopper app as her secret to affordable travel. - 00:08–00:13 She shares that she just got to her hotel and the room was only $78 a night, highlighting the app's ability to find cheap deals. - 00:13–00:18 She emphasizes that she has tried every travel hack out there, but nothing has made it as easy to find deals as Hopper. - 00:18–00:23 She explains that Hopper has a color-coded price calendar that shows you exactly when to book to get the cheapest prices. - 00:23–00:27 She mentions that over 650 million people are already using the app, implying that it is a popular and trusted tool. - 00:27–00:30 She concludes by saying that she could not have afforded traveling so much without the app, reinforcing its value. - 00:30–00:33 She encourages viewers to download the Hopper app if they want to travel more without spending a fortune, providing a clear call to action.

# Ad summary This ad promotes Hopper, a travel app that helps users find the best deals on hotels. The ad features a man who shares his tip for finding 4-star hotels for under $100 by using Hopper. He acts out a scenario where he finds a hotel room for $92 on Hopper, while the hotel receptionist wanted to charge him $400 per night. # Brand positioning Hopper is presented as a travel app that empowers users to find the best deals on hotels, even those that hotels don't want you to see. The brand positions itself as a consumer advocate, helping travelers avoid overpaying for accommodations. Hopper aims to occupy the space of a savvy, cost-effective travel companion, aligning with values of smart spending and accessible luxury. The brand pushes against the norm of accepting standard hotel pricing, instead offering a way to find hidden deals and discounts. The brand positioning is functional, focusing on the practical benefits of saving money and finding affordable luxury. # Product Hopper is a travel app that helps users find the best deals on hotels. The app is for anyone who wants to save money on accommodations and find affordable luxury. Hopper shows you all the deals, even the ones hotels don't want you to see. The app's USP is its ability to find 4-star hotels for under $100. The ad addresses the purchase barrier of overpaying for hotels by offering a solution to find hidden deals and discounts. The ad encourages viewers to download Hopper today to stop overpaying for hotels and find affordable luxury accommodations. # Visual style The ad has a UGC feel, with a mix of selfie-style shots and stationary shots. The production quality is polished, with bright lighting and clear visuals. The editing style is quick cuts, with each shot lasting only a few seconds. The pacing is fast, with cuts timed to the voiceover lines. # Hooks Spoken: Here's how to stay at 4-star hotels on a budget. Text overlay: Here's how to stay at 4-star hotels on a budget Visual: 00:00–00:01 A man with glasses, a mustache, and a yellow hoodie stands in a hotel lobby. He is centered in the frame and faces the camera directly. He holds up three fingers. The background includes a dining area with tables and chairs, and a wall with a gold geometric pattern. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is overpaying for hotels. The ad directly addresses this frustration by stating, "Stop overpaying for hotels." # Value propositions - Hopper shows you all the deals, even the ones hotels don't want you to see. # Benefits - Stop overpaying for hotels # Features - Find 4-star hotels for under $100 # Call to action Download Hopper today! # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing his tip for finding affordable hotels using Hopper. # Storyline - 00:00–00:01 The ad opens with a man standing in a hotel lobby, introducing a tip for staying at 4-star hotels on a budget. - 00:01–00:05 The man acts out a scenario where he is checking into a hotel. The hotel receptionist tells him the room will be $400 per night. - 00:05–00:07 The man reveals that he found a room for $92 on Hopper, outsmarting the hotel receptionist. - 00:07–00:13 The man explains that Hopper shows you all the deals, even the ones hotels don't want you to see. - 00:13–00:17 The man encourages viewers to stop overpaying for hotels and find 4-star hotels for under $100 on Hopper. - 00:17–00:19 The ad ends with the Hopper logo and a call to action to download the app today.

# Ad summary A man shares a travel hack he saw on TikTok for finding cheap hotels using the Hopper app. He demonstrates how to use the app's color-coded calendar to find the best deals, showing examples of hotels listed for $0 or $5. # Brand positioning Hopper is presented as a user-friendly app that helps travelers find the best deals on hotels, flights, and cars. The brand positions itself as a tool for budget-conscious travelers, offering a color-coded calendar to identify hidden deals and discounts. The brand aligns with the values of simplicity and affordability, pushing against the norm of expensive travel bookings. The brand positioning is functional, focusing on performance and simplicity in finding the best prices. # Product Hopper is a travel app that helps users find affordable hotels, flights, and car rentals. The app features a color-coded calendar that highlights the cheapest dates to book hotels, with green dates indicating the best deals. Users can search for their desired hotel destination and use the calendar to find hidden discounts and promotions. The app also offers features like "Freeze" to save more when prices go down, with Hopper covering up to $300 if prices increase. The app is designed for travelers looking to save money on their bookings and find the best deals available. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style includes quick cuts and static shots. The production quality is simple, resembling a typical social media video. The pacing is consistent, with cuts timed to the speaker's words. # Hooks Spoken: 00:00–00:03: I saw this travel hack on TikTok and I had to try it. Text overlay: 00:00–00:03: I saw this travel hack on tiktok and I had to try it Visual: 00:00–00:03: A man with curly hair and a dark blue shirt stands outside, looking directly at the camera. The background is a cloudy sky and trees. He is smiling and talking. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that finding affordable hotels can be challenging and time-consuming. The speaker says, "Here's what you do if you want to get hotels for prices like this," suggesting that finding such deals is not always easy. # Value propositions - Use the color-coded calendar to find hidden deals and save money on hotel bookings. # Benefits - Find hidden deals on hotels - Get hotels for prices like $5 and $0 # Features - Color-coded calendar to find the cheapest dates - Discounts and promotions on hotels # Call to action Download Hopper and try it out for yourself. # Point of view - Customer 100% – The entire video is told from the perspective of a user sharing their experience with the Hopper app. # Storyline - 00:00–00:03 A man introduces a travel hack he found on TikTok. - 00:03–00:07 He shows the Hopper app and explains how to use it to find cheap hotels. - 00:07–00:09 He instructs viewers to download the Hopper app from the app store. - 00:10–00:13 He demonstrates how to search for a hotel destination within the app. - 00:13–00:20 He explains how to use the color-coded calendar to find hidden deals, advising viewers to look for green dates. - 00:20–00:40 He shows examples of hotels listed for $5 and $0, highlighting the discounts and promotions available. - 00:40–00:43 He encourages viewers to download Hopper and try it out for themselves.

# Ad summary This ad promotes the Hopper app as a way to find affordable hotels and flights in New York City. The ad features a woman who uses the app to find a four-star hotel in Midtown for $56 a night, as well as a cheap flight. She highlights the free amenities in the hotel room and encourages viewers to download the app and refer others to earn up to $2,000 in discounts. # Brand positioning Hopper is presented as a user-friendly travel app that helps users find affordable hotels and flights. The brand is positioned as a solution for budget-conscious travelers who want to explore destinations like New York City without breaking the bank. The ad emphasizes the app's ability to find great deals on accommodations and flights, making travel more accessible and affordable. The brand aligns with values of convenience, affordability, and discovery, appealing to a younger, tech-savvy audience looking for travel deals. # Product The Hopper app is a travel booking platform that helps users find affordable hotels and flights. The app is designed for travelers looking for budget-friendly options, particularly in popular destinations like New York City. The ad highlights the app's ability to find four-star hotels in Midtown for as low as $56 a night, as well as cheap flights. The app also offers referral bonuses, allowing users to earn up to $2,000 in discounts by referring others. The ad emphasizes the app's ease of use and the potential for significant savings on travel expenses. # Visual style The ad has a UGC feel with quick cuts and handheld camera work, creating a sense of authenticity and immediacy. The production quality is decent, with clear visuals and well-lit shots. The editing rhythm is fast-paced, with cuts timed to the voiceover and music. The visual motifs include shots of the Hopper app interface, New York City landmarks, and hotel room amenities. # Hooks Spoken: 00:00–00:03: How to stay in New York for just $56 a night! Text overlay: 00:00–00:03: stay / 00:00–00:03: for / 00:01–00:03: $56/night! Visual: 00:00–00:03: A hotel room door is opened, revealing a modern hotel room with a large bed, purple pillows, a window seat, and a desk. The room is well-lit with warm lighting. The camera is handheld and moves slightly as the door opens. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the high cost of travel, particularly in popular destinations like New York City. The ad addresses this by showcasing how the Hopper app can help users find affordable hotels and flights. "How to stay in New York for just $56 a night!" # Value propositions - Stay in a four-star hotel in Midtown for $56 a night - Book cheap flights on Hopper - Earn up to $2,000 in discounts by referring others # Benefits - Save money on travel - Find great deals on accommodations - Earn discounts by referring others # Features - Affordable hotels - Cheap flights - Referral bonuses # Call to action Download Hopper now! # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing their experience using the Hopper app to find affordable travel deals. # Storyline - 00:00–00:03 The ad begins with a woman opening a hotel room door, revealing a modern hotel room. - 00:00–00:03 The woman states that she is staying in New York for $56 a night, piquing the viewer's interest in affordable travel. - 00:03–00:07 The woman explains that a friend told her about the Hopper app, prompting her to download it and start searching for deals. - 00:07–00:11 She shows the Hopper app interface, highlighting how much less hotels cost on the app. - 00:11–00:16 The woman found a four-star hotel in Midtown for $56 a night, showcasing the app's ability to find great deals. - 00:17–00:20 She also booked a cheap flight on Hopper, further emphasizing the app's versatility. - 00:20–00:24 The ad transitions to show her experience in New York City, including the subway and sidewalks, before arriving at her hotel. - 00:24–00:29 She showcases the amenities in her hotel room, such as free water and coffee, highlighting the value of the deal. - 00:29–00:35 The ad concludes with a call to action, encouraging viewers to download Hopper and earn up to $2,000 by referring others.

# Ad summary This ad promotes the Hopper app. The ad features a male creator who shares a travel hack he saw on TikTok. The creator then promotes the Hopper app and shows how the app can be used to find inexpensive hotel rooms. # Brand positioning Hopper is presented as a travel app that helps users find and book flights, hotels, cars, and homes. The brand aims to occupy a space in the consumer's mind as an innovative solution for booking travel at the lowest prices. The app's color-coded calendar is presented as its unique selling point. The brand aligns with the values of simplicity, accessibility, and value for money. It goes against the norm of higher prices found on other travel sites by promising the lowest prices. The brand positioning is functional, emphasizing the performance and simplicity of finding cheap travel options. # Product Hopper is a travel app designed to help users find the best deals on flights, hotels, cars, and homes. The app is for anyone looking to travel on a budget. The app uses a color-coded calendar to help users find hidden deals, with green dates indicating the best prices. Hopper also offers discounts and promotions for various hotels, allowing users to find rooms at incredibly low prices. The product is worth trying because it addresses the purchase barrier of high travel costs by offering a way to find cheap hotel rooms and other travel arrangements. # Visual style The ad has a casual, UGC feel, with the creator speaking directly to the camera in a selfie-style format. The editing style includes quick cuts to different screens in the app. The production quality is simple, supporting the casual tone and targeting a younger audience. The pacing is quick, with cuts timed to key points in the voiceover, creating a dynamic feel. # Hooks Spoken: 00:00–00:03: I saw this travel hack on TikTok, and I had to try it. Text overlay: 00:00–00:03: I saw this travel hack on tiktok and I had to try it Visual: 00:00–00:03: The shot is selfie-style with a young white-skinned man with curly brown hair and a goatee, wearing a dark blue shirt. He is outside with trees and a cloudy sky in the background. Text overlay: "I saw this travel hack on tiktok and I had to try it" # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and cost of finding affordable hotel accommodations. # Value propositions - The color-coded calendar allows you to find the cheapest travel deals. # Benefits - Find hidden deals # Features - Color coded calendar # Call to action Download Hopper # Point of view - Customer 100% – The entire video is told from the creator's point of view, sharing his experience and instructions for using the Hopper app. # Storyline - 00:00–00:03 The ad starts with the creator introducing a travel hack he saw on TikTok. - 00:03–00:07 The creator then says, "Here's what you do if you want to get hotels for prices like this," as he holds his phone showing hotel prices on the Hopper app. - 00:07–00:09 Continuing with how to get hotels for prices like this, the creator instructs viewers to go to the app store and download the Hopper app. - 00:10–00:13 The creator then tells viewers to search for their hotel destination. - 00:13–00:20 Next, the creator instructs viewers to use the color-coded calendar to find hidden deals and look for the green dates to get the best prices. - 00:21–00:27 The creator says, "Boom, then you've got $5 hotels. $0 hotels," as he scrolls through hotels and prices in the Hopper app. - 00:27–00:34 Continuing as he scrolls through the Hopper app, the creator says, "They just have all these discounts and promotions going on with all these hotels insanely cheap." - 00:34–00:40 The creator calls out the taxes and fees. - 00:40–00:43 The ad ends with the creator saying, "Download Hopper and uh try it out for yourself."

# Ad summary This ad promotes the Hopper app by showcasing a tweet from a user who found hotels so cheap on the app that they are booking weekend getaways as gifts. The ad features a photo of a hotel room and includes the price per night and location. # Brand positioning The Hopper app is presented as a user-friendly platform that offers incredibly affordable hotel deals. The brand aims to occupy the space of a budget-friendly travel companion, making weekend getaways accessible and even giftable. Hopper positions itself against the norm of expensive travel, promoting the idea that luxury and relaxation can be attained without breaking the bank. The brand's positioning is functional, focusing on simplicity and affordability. # Product The Hopper app is advertised as a platform where users can find incredibly cheap hotel deals. The ad suggests that the app is for anyone looking to book affordable weekend getaways, even to the point of gifting them to others. The key selling point is the low price of hotels found on the app, as highlighted by the example of a $45 per night stay in Reno. This addresses the purchase barrier of high travel costs, implying that Hopper makes travel more accessible and budget-friendly. The ad emphasizes the value and affordability of booking hotels through the app. # Visual style The ad has a clean and straightforward visual style, resembling a social media post or screenshot. The production quality appears to be a mix of user-generated content (the tweet) and professional photography (the hotel room). The image treatment is natural, with soft lighting and no obvious filters. The typography is simple and legible, and the overall design is intended to be easily scannable in a social media feed. # Hooks Headline: hotels are so cheap on the hopper app that I'm booking weekend getaways as gifts. 🤣 # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of expensive hotel costs, as signaled by the tweet "hotels are so cheap on the hopper app that I'm booking weekend getaways as gifts. 🤣" # Value propositions - Affordable hotel stays through the Hopper app, making weekend getaways accessible and giftable. # Benefits - Book weekend getaways as gifts # Features - Cheap hotels - Hopper app # Call to action None used. # Social proof - "hotels are so cheap on the hopper app that I'm booking weekend getaways as gifts. 🤣" – Sam (@87samvp) # Point of view - Customer: The top caption features a tweet from a user expressing their satisfaction with the Hopper app's affordable hotel deals. - Brand: The bottom section displays the price, location, and "Guest favorite" badge, showcasing the app's offerings and value. # Storyline - The ad begins with a tweet from a user named Sam (@87samvp) who shares their positive experience with the Hopper app. The message conveys that hotels are so cheap on the app that they are booking weekend getaways as gifts, which is intended to grab the audience's attention and highlight the app's affordability from a customer's perspective. - The ad then presents a photo of a hotel room, providing a visual representation of the type of accommodation one might find through the Hopper app. This is intended to showcase the quality and comfort of the hotels available, reinforcing the idea that affordable doesn't mean compromising on experience from the brand's perspective. - The ad concludes with specific details about a hotel deal, including the price ($45 per night) and location (Reno), along with a "Guest favorite" badge. This is intended to provide concrete evidence of the app's value and credibility, encouraging the audience to explore the app for similar deals from the brand's perspective.

# Ad summary This ad uses a screenshot of a social media post to promote Hopper's cheap hotel rates. The post features a user named Sam who is booking weekend getaways as gifts because the hotel rates are so cheap on the Hopper app. # Brand positioning Hopper is presented as a travel app that offers exceptionally cheap hotel rates, so much so that users can afford to book weekend getaways as gifts. This positions Hopper as a budget-friendly option that makes travel accessible and affordable. The brand aligns with a value-driven, practical approach, focusing on the functional benefit of cost savings rather than emotional or luxury appeals. The ad pushes against the norm of expensive travel by highlighting the affordability Hopper provides. # Product The product being advertised is the Hopper app, a travel booking platform that specializes in offering cheap hotel rates. The ad suggests that the app is user-friendly and provides significant cost savings, making it possible for users to book weekend getaways as gifts. The ad addresses the purchase barrier of high travel costs by showcasing the affordability of hotels booked through Hopper. The key selling point is the app's ability to provide access to cheap hotel rates, enabling users to enjoy travel experiences without breaking the bank. # Visual style The ad features a user-generated content (UGC) style, mimicking a social media post with a screenshot of a tweet or similar update. The visual motifs include a real-life photo of a hotel room, which is well-lit and appears luxurious. The image treatment is natural, with no obvious filters or color grading. The typography is simple and clean, resembling platform-native fonts. The overall style aims to be authentic and relatable, leveraging social proof to enhance credibility and scannability in the feed. # Hooks Headline: hotels are so cheap on the hopper app that I'm booking weekend getaways as gifts. 🤣 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive travel costs, which often prevent people from booking getaways or giving them as gifts. The quote "hotels are so cheap on the hopper app that I'm booking weekend getaways as gifts. 🤣" directly signals this frustration by highlighting how Hopper's affordability makes travel more accessible. # Value propositions - Hotels are so cheap on the Hopper app that I'm booking weekend getaways as gifts. 🤣 - $45 per night - Guest favorite # Benefits - Affordable travel - Ability to book getaways as gifts # Features - Cheap hotel rates - Weekend getaways - Guest favorite # Call to action None used. # Social proof - "Guest favorite" - hotels are so cheap on the hopper app that I'm booking weekend getaways as gifts. 🤣 # Point of view - Customer: The top portion of the image features a social media post from a user named Sam, who shares his positive experience with Hopper's cheap hotel rates. - Brand: The bottom portion of the image displays a specific hotel rate and a "Guest favorite" badge, showcasing the app's affordability and quality. # Storyline - The ad begins with a screenshot of a social media post from a user named Sam, who states that hotels are so cheap on the Hopper app that he is booking weekend getaways as gifts. This is intended to grab the viewer's attention by highlighting the affordability of hotels booked through Hopper, as told from the customer's perspective. - The post includes a photo of a hotel room, showcasing a luxurious setting that is attainable through Hopper's cheap rates. This is intended to visually reinforce the idea that Hopper offers access to high-quality travel experiences at affordable prices, as told from the customer's perspective. - The ad concludes with a display of a hotel rate of $45 per night in Reno, along with a "Guest favorite" badge. This is intended to provide concrete evidence of the app's affordability and quality, as told from the brand's perspective.

# Ad summary This ad promotes Hopper, a travel app that helps users find the best deals on hotels. The ad features a man who claims that Hopper shows you all the deals, even the ones hotels don't want you to see. He encourages viewers to stop overpaying for hotels and find 4-star hotels for under $100 on Hopper. # Brand positioning Hopper is presented as a consumer-friendly travel app that empowers users to find the best deals on hotels and flights. The brand positions itself as a transparent platform that reveals hidden deals, even those hotels don't want you to see, suggesting a commitment to saving customers money and providing access to affordable travel options. Hopper aims to occupy the space of a savvy travel companion, aligning with values of affordability, convenience, and insider knowledge. The brand pushes against the norm of overpaying for travel accommodations, offering a functional solution for budget-conscious travelers. # Product Hopper is a travel app that helps users find the best deals on hotels and flights. The app is for anyone looking to save money on travel accommodations. Hopper shows you all the deals, even the ones hotels don't want you to see. It allows users to find 4-star hotels for under $100. The ad addresses the purchase barrier of overpaying for hotels by offering a solution to find affordable options. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is quick cuts, and the pacing is fast. The visual motifs include the man switching between two personas and the use of the Hopper logo. # Hooks Spoken: Male 1: Do not book a hotel until you know this. Text overlay: Do not book a hotel until you know this Visual: 00:00–00:01: The shot is a selfie-style close-up of a man with brown skin, a mustache, and glasses. He is wearing a yellow hoodie and a black and yellow baseball cap. He is standing in a hotel lobby with a modern design. The background includes a seating area with gray chairs and a white marble reception desk. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is overpaying for hotels. The ad states, "Stop overpaying for hotels." # Value propositions - Find 4-star hotels for under $100 on Hopper # Benefits - Stop overpaying for hotels - Find 4-star hotels for under $100 # Features - Find 4-star hotels - Deals hotels don't want you to see # Call to action Download Hopper today! # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing his experience with the Hopper app. # Storyline - 00:00–00:01 The ad opens with a man standing in a hotel lobby, telling viewers not to book a hotel until they know this. - 00:01–00:05 The man then acts as a hotel employee, stating that a room will be $400 per night. - 00:05–00:07 The man then switches back to his original persona, stating that he found a room for $92 on Hopper. - 00:07–00:08 The man then acts as the hotel employee again, saying "Wow, I almost got you!" - 00:08–00:17 The man then switches back to his original persona, saying "Nice try, bro. Hopper shows you all the deals, even the ones hotels don't want you to see. Stop overpaying for hotels. Find 4-star hotels for under $100 on Hopper." - 00:17–00:19 The ad ends with the Hopper logo and the text "Download Hopper today!"