How Marriott Bonvoy Advertises on Meta

# Ad summary This ad promotes Marriott Bonvoy's Domes Aulus Zante, Autograph Collection, inviting viewers to dream of a warm place. # Brand positioning Marriott Bonvoy is presented as a luxury travel and hospitality brand, specifically highlighting its Autograph Collection through the Domes Aulus Zante resort. The brand aims to occupy a space of aspirational travel, offering unique and high-end experiences. The ad's imagery and language evoke a sense of relaxation, escape, and indulgence, aligning with a lifestyle of leisure and premium travel. Marriott Bonvoy positions itself as a provider of memorable vacation experiences, emphasizing the allure of warm, exotic destinations. The brand follows category norms by showcasing beautiful locations and luxurious accommodations, but also pushes against the norm by focusing on a specific, curated collection of properties. # Product The product being advertised is a vacation experience at the Domes Aulus Zante, part of Marriott's Autograph Collection. This is a luxury resort located in a warm, beachside destination. The ad highlights the serene and picturesque environment, suggesting a relaxing and high-end getaway. The setting includes views of the sea, a private outdoor seating area, and luxurious room amenities. The ad addresses the desire for escape and relaxation, offering a solution to the stress and monotony of daily life. The ad conveys that this resort is worth trying or buying because it offers a premium, curated travel experience in a beautiful and tranquil setting. # Visual style The ad has a clean and bright visual style, with a focus on natural light and serene imagery. The production quality is high, suggesting a professional photoshoot. The image treatment includes subtle color grading to enhance the warmth and vibrancy of the scene. The typography is simple and elegant, complementing the overall aesthetic. The ad mimics a lifestyle shot, aiming to feel aspirational and inviting. # Hooks Headline: Träumen Sie von einem warmen Ort? # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wanting an escape from daily life and the desire for a relaxing vacation in a warm, beautiful location. "Träumen Sie von einem warmen Ort?" (Dreaming of a warm place?) signals this desire for escape. # Value propositions - Dreaming of a warm place? Experience luxury and relaxation at Domes Aulus Zante, part of Marriott's Autograph Collection. # Benefits - Relaxation - Escape - Warm getaway # Features - Luxury resort accommodations - Beachside location - Part of Marriott's Autograph Collection # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the resort and inviting viewers to consider it for their next vacation. # Storyline - The ad opens with a question, "Träumen Sie von einem warmen Ort?" (Dreaming of a warm place?), immediately drawing the viewer in and prompting them to consider their desire for a vacation. This is told from the brand's perspective, inviting the viewer to imagine a getaway. - The visual then presents a serene scene of a luxurious resort room overlooking a beach, reinforcing the idea of a warm and relaxing destination. This is shown from the brand's perspective, showcasing the idyllic setting and luxurious accommodations. - The ad concludes by identifying the specific location as "Domes Aulus Zante, Autograph Collection" under the Marriott Bonvoy brand, providing a concrete option for the viewer's travel aspirations. This is told from the brand's perspective, offering a specific destination to fulfill the desire for a warm getaway.

# Ad summary This image ad for Marriott Bonvoy features a view from a hotel room overlooking a beach, with the headline "Dreaming of: somewhere warm." # Brand positioning Marriott Bonvoy is presented as a provider of luxury travel experiences, specifically highlighting its Autograph Collection. The brand aims to occupy a space in the consumer's mind as a gateway to unique and high-end destinations. The ad aligns with a lifestyle of relaxation, escape, and indulgence, promoting the value of warm, scenic getaways. The brand positioning is emotional, focusing on the desire for a vacation and the feeling of being in a beautiful, serene location. # Product The product being advertised is a stay at the Domes Aulus Zante, part of Marriott's Autograph Collection. The ad showcases the hotel's beachfront location and luxurious ambiance. The image implies that the hotel offers rooms with stunning views and immediate access to a warm, inviting beach. The ad addresses the purchase barrier of needing a vacation by presenting an appealing and easily accessible destination. The focus is on the experience and the emotional benefits of a relaxing getaway. # Visual style The ad has a clean, bright, and inviting visual style. The production quality is high, suggesting a professional photoshoot. The image treatment includes natural lighting and soft color grading, enhancing the serene and luxurious feel. The typography is simple and legible, integrated seamlessly into the scene. The overall style aims to evoke a sense of calm and relaxation, aligning with the brand's positioning as a provider of high-end travel experiences. # Hooks Headline: Dreaming of: somewhere warm # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the pain point of longing for a vacation, specifically a warm and relaxing getaway. The headline "Dreaming of: somewhere warm" directly signals this desire. # Call to action None used. # Point of view - Brand: The Marriott Bonvoy logo and hotel name are presented from the brand's perspective, establishing its identity and offering a solution to the desire for a warm getaway. - Customer: The view from the hotel room is presented from the customer's perspective, immersing the viewer in the experience of being on vacation. # Storyline - The ad opens with the text "Dreaming of: somewhere warm," immediately setting the intention to evoke a sense of longing for a vacation. This is told from the brand's perspective, aiming to capture the viewer's attention by tapping into their desire for a warm getaway. - The view from the hotel room, showcasing the beach and ocean, reinforces the dream of a warm destination. This is presented from the perspective of someone inside the hotel room, looking out at the idyllic scene, further immersing the viewer in the experience. - The Marriott Bonvoy logo and the mention of Domes Aulus Zante, Autograph Collection, identify the brand and specific location being advertised. This is from the brand's perspective, providing the solution to the desire for a warm getaway by showcasing their hotel.

# Ad summary This ad showcases memorable travel experiences with Marriott Bonvoy. It blends genuine moments with a whimsical touch. # Brand positioning Marriott Bonvoy is presented as a global hospitality brand that offers unique and memorable travel experiences. It aims to occupy a space in the consumer's mind as a provider of luxury and personalized travel, aligning with a lifestyle of exploration and cultural immersion. The brand stands out by promising unexpected adventures and access to exclusive events, pushing against the norm of standardized hotel experiences. The brand positioning is both functional (offering a range of hotels and travel options) and emotional (promising memorable and unique experiences). # Product Marriott Bonvoy is a travel program that offers access to a wide range of hotel brands, resorts, and experiences worldwide. It caters to travelers seeking unique and memorable experiences, offering exclusive events and personalized adventures. The program provides access to luxurious accommodations and aims to create lasting memories. The ad highlights the diversity of experiences available through Marriott Bonvoy, from cultural events to natural explorations. The ad doesn't explicitly address purchase barriers, but implies value through the promise of unique and unforgettable travel experiences. # Visual style The ad has a polished, commercial aesthetic with a touch of whimsy. The editing style includes smooth transitions and static shots. The production quality is high-end, supporting a tone of luxury and sophistication. The pacing is consistent with the music. The camera work is steady. # Hooks Spoken: 00:04–00:05 [Arabic narration] Text overlay: 00:00–00:05 MARRIOTT BONVOY / 00:04–00:05 ذكريات سفر ترافقك أينما ذهبت. (Arabic text) Visual: 00:00–00:02 A medium shot shows a middle-aged man with glasses and a salt-and-pepper beard, wearing a dark suit and green tie, and a middle-aged woman with curly hair, wearing a light yellow dress. They are crouched behind a large, round, white potted plant with tall, green snake plants. The pot sits on a pink marble stand. The background is a blurred hotel lobby with wooden decor and green accents. They both look toward the camera with wide eyes and slightly surprised expressions. The camera is stationary. / 00:02–00:04 A medium shot shows the same man, now standing and shaking hands with another man who is only partially visible. The man in the suit is smiling broadly. The background is a busy hallway with other people walking around, and green wall designs. The camera pans slightly to follow the action. / 00:04–00:05 A medium shot shows the same woman walking toward the camera. She is smiling. The background is a green paneled wall. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point. # Value propositions - Access to luxury accommodations and a diverse range of travel experiences - Opportunity to create lasting memories through exclusive events and personalized adventures. # Benefits - Unique and memorable travel experiences - Lasting memories # Features - Access to a wide range of hotel brands - Access to resorts - Access to experiences worldwide - Exclusive events - Personalized adventures # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the perspective of Marriott Bonvoy, showcasing memorable moments and positive experiences associated with their brand. # Storyline - 00:00–00:02 00:00–00:02 The scene opens with a man and woman peeking behind a large potted plant in what appears to be a hotel lobby. They both glance toward the camera, seemingly observing something or someone out of frame. This moment is intended to pique the viewer's curiosity with a sense of playful intrigue. The audience experiences this from the perspective of an unseen observer. The overall tone is mysterious and inviting. - 00:02–00:04 00:02–00:04 The man, now in a suit, is seen shaking hands with another man in a hallway. He's smiling broadly and appears genuinely pleased. This conveys a sense of connection and positive interaction, suggesting that Marriott Bonvoy facilitates meaningful personal experiences. The audience is given the Brand's perspective, showcasing the pleasant interactions that occur with the Marriott Bonvoy experience. The tone is warm and friendly. - 00:04–00:05 00:04–00:05 The woman from the first scene walks toward the camera, smiling. This reinforces the theme of personal connection and positive experiences. The Brand's perspective continues to highlight these interactions. The tone is friendly and inviting.

# Ad summary This advertisement features a man and woman arriving at Aloft Istanbul Karakoy, where they check in and are given their room keys. They are pleased with their hotel choice, and the ad transitions to show a variety of Marriott Bonvoy hotels. # Brand positioning The Marriott Bonvoy program encompasses a wide range of hotel brands, positioning itself as a go-to choice for work travel. The brand suggests that bringing a spouse along on business trips is acceptable. Marriott Bonvoy offers a variety of hotel brands and experiences, catering to different preferences and budgets within the travel market, providing a range of options for business travelers. # Product The product is Marriott Bonvoy, a hotel chain that offers a wide variety of hotel experiences at many different hotels. Marriott Bonvoy hotels are suited for work travel and other business events. The ad addresses the potential barrier of traveling alone for work by subtly suggesting that it is okay to bring a spouse along on business trips. # Visual style The ad has a polished, commercial aesthetic with a focus on modern design. The editing style includes smooth transitions between scenes, with a grid of hotel images presented in a clean and organized manner. The pacing is moderate, allowing viewers to take in the visuals. The color palette is warm and inviting, enhancing the appeal of the hotels. # Hooks Spoken: 00:06–00:06 [Speaking Arabic] She was right. / 00:07–00:10 [Speaking Arabic] I guess it is ok to bring your wife on a work trip. Text overlay: 00:06–00:10 She was right. / 00:07–00:10 I guess it is ok to bring / 00:08–00:10 your wife on a work trip. Visual: 00:06–00:10 The camera focuses on the man, now in a close-up shot. He looks directly at the camera with a slight smile. The background is blurred. # Funnel stage Top of funnel (Awareness) # Pain points The potential loneliness or monotony of traveling alone for work. # Value propositions - Marriott Bonvoy offers a variety of hotel brands and experiences, catering to different preferences and budgets within the travel market. - Suggests that bringing a spouse along on business trips is acceptable # Benefits - Suitable for work travel - Spouses can join business trips - Offers a wide variety of hotel experiences # Features - Aloft Istanbul Karakoy hotel - Wide variety of hotel experiences - Multiple hotel locations # Call to action None used. # Social proof - “She was right. I guess it is ok to bring your wife on a work trip.” – Male 1 # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing its hotel options and services. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man and woman standing at the check-in counter of the Aloft Istanbul Karakoy hotel. - 00:02–00:06 00:02–00:06 The couple receives their room keys and happily looks to the side, presumably at the hotel amenities. - 00:06–00:10 00:06–00:10 The man turns to the camera and indicates that bringing a spouse on business trips is okay, indicating his pleasure with the hotel. - 00:10–00:14 00:10–00:14 The ad transitions to show a variety of Marriott Bonvoy hotel brands, inviting viewers to explore the Marriott Bonvoy hotel brands for work travel.

# Ad summary This ad shows a man in a suit and a woman in a yellow dress looking behind a potted plant at a hotel. The woman then walks past a partially blocked-out door, and the on-screen text reads, 'For trips that travel HOME WITH YOU.' # Brand positioning Marriott Bonvoy is presented as a hotel brand that offers a unique and memorable travel experience. The ad focuses on the emotional connection people have with their trips. The tagline, 'For trips that travel HOME WITH YOU,' suggests that Marriott Bonvoy aims to create experiences that resonate long after the journey ends. This positioning leans into the emotional benefits of travel, suggesting that the brand understands the deeper reasons why people choose to explore and stay in hotels. # Product The ad promotes Marriott Bonvoy as a way to enhance the overall travel experience. While the ad doesn't explicitly detail the features, it implies that the brand offers a range of hotels and experiences. The focus on 'trips that travel HOME WITH YOU' indicates that Marriott Bonvoy aims to create lasting memories. The ad conveys that Marriott Bonvoy is a brand that goes beyond providing accommodation. It aims to be a part of creating emotionally resonant travel experiences that customers will cherish and remember. # Visual style The ad has a polished and sophisticated visual style. The use of warm lighting and carefully composed shots suggests a high-end production quality. The editing is smooth and measured, contributing to a sense of calm and elegance. The overall aesthetic is designed to appeal to viewers with a taste for refined travel experiences. The ad creates a mood of sophistication and wanderlust. # Hooks Spoken: 00:04–00:05: For trips that travel HOME WITH YOU. Text overlay: For trips that travel HOME WITH YOU. Visual: 00:04–00:05: A woman is walking near a green wall. She glances at the camera. A partially blocked-out door is to the left. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Marriott Bonvoy offers trips that travel HOME WITH YOU. # Benefits - Creates travel experiences that resonate even after the trip is over. # Features - Provides hotels and hotel-like experiences # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of Marriott Bonvoy, conveying its brand message and positioning without direct customer testimonials or expert opinions. # Storyline - 00:00–00:02 Two people are peeking from behind a large potted plant. - 00:02–00:04 One of the people then walks and shakes hands with another person. - 00:04–00:06 Someone walks by a door.

# Ad summary This image ad promotes Marriott Bonvoy's winter vacation member benefits, showing a woman relaxing in an outdoor bath. # Brand positioning Marriott Bonvoy is presented as a premium travel and hospitality brand, catering to those seeking luxurious and relaxing vacation experiences. The brand aligns with a lifestyle of leisure and exclusivity, positioning itself as a provider of high-end getaways and member benefits. The ad aims to create a sense of aspiration and indulgence, suggesting that customers who value comfort and unique experiences will find value in becoming a Marriott Bonvoy member. # Product The advertised product is a winter vacation package offered through Marriott Bonvoy membership, which appears to include access to resorts and potentially unique experiences like outdoor thermal baths. The ad does not explicitly state package details but visually highlights relaxation and comfort. The use occasion suggested is a winter getaway. The ad is trying to get the viewer to book now by enticing them with a member discount. # Visual style The ad features a natural, slightly desaturated aesthetic, aiming for a high-quality, serene visual appeal. The use of shallow depth of field blurs the background, focusing attention on the woman and the tub. The overall style suggests a premium travel experience, likely targeting affluent consumers. # Hooks Headline: 메리어트 겨울 호캉스 멤버 할인 혜택 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Winter staycation with member discount benefits # Benefits - 겨울 호캉스 (Winter Staycation) # Features - 멤버 할인 혜택 (Member Discount Benefits) # Call to action » 지금 예약하기 # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of a winter staycation with member discounts through its ad. # Storyline - The ad captures a moment of relaxation, showing a woman enjoying an outdoor thermal bath. This is intended to communicate the tranquility and luxury that a Marriott Bonvoy vacation offers, from the brand's perspective. - The text overlay highlights "메리어트 겨울 호캉스 멤버 할인 혜택", which directly translates to "Marriott Winter Staycation Member Discount Benefits". The brand is using this to directly show the customer the offer they are promoting. - The ad concludes with a call to action "지금 예약하기" (Book Now) alongside the Marriott Bonvoy logo. This prompts viewers to take immediate action, solidifying the brand's intent to drive bookings.

# Ad summary This ad promotes Marriott Bonvoy, showcasing various resorts, hotels, and activities associated with the brand. It encourages viewers to enroll in Marriott Bonvoy to unlock 5% savings. # Brand positioning Marriott Bonvoy is presented as a global hospitality brand that offers a wide range of hotel and resort experiences. The brand seems to target travelers seeking both luxury and comfort, and offers diverse options from city hotels to beach resorts. Marriott Bonvoy positions itself as a lifestyle brand that offers both hotel and tourism experiences, as the ad shows people enjoying activities like dining and swimming. The brand wants to occupy a space in the consumer's mind as the go-to choice for both comfort and luxury travel, as well as rewards and savings when users enroll in Marriott Bonvoy, a functional positioning. # Product The product advertised is the Marriott Bonvoy membership program, which provides customers with opportunities for savings and access to a diverse range of hotels and resorts. Marriott Bonvoy is positioned as offering 5% savings on bookings. The product is for those who enjoy traveling and staying in hotels under the Marriott umbrella. The ad highlights various hotel locations, including those under Sheraton, Westin, Courtyard, and Fairfield. By enrolling, the viewer can save money while experiencing different travel destinations. # Visual style The ad has a polished and professional aesthetic, using clear and vibrant shots of hotel settings. The editing is quick, creating a sense of excitement and showcasing a variety of experiences. The production quality appears high, aligning with the premium positioning of the Marriott brand. # Hooks Text overlay: Unlock 5% Savings! Visual: 00:00–00:01 A woman with long dark hair in a light dress, carrying a white purse, and a man in a white button-down shirt and khaki pants walk away from the camera into a hotel lobby. Both pull luggage behind them. In the background is a reception desk with two women behind it, as well as a large decorative wall design behind the desk. The camera is stationary and at eye-level. / 00:01–00:02 Close up of a hotel employee handing a Marriott Bonvoy room key to a hotel guest. The camera is stationary and at eye-level. / 00:02–00:03 The camera looks down into a suitcase with a person's hands packing and unpacking it. The background is an office setting with a desk and a chair. The camera is stationary and at eye-level. / 00:03–00:04 Close-up shot of food being cooked over a large flame. The camera is stationary and at eye-level. / 00:04–00:05 Two people are cheering with glasses of wine at a restaurant table. There are plates of food on the table. The camera is stationary and at eye-level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that travelers might be looking for ways to save money on their trips and also want access to a variety of destinations. "Unlock 5% Savings!" # Value propositions - Save money on hotel bookings with Marriott Bonvoy membership - Access exclusive travel destinations and experiences through the Marriott network # Benefits - Cost savings - Access to a range of travel experiences # Features - 5% savings with Marriott Bonvoy membership - Wide variety of hotels and resorts # Call to action Enroll in Marriott Bonvoy Now. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing their hotels, resorts, and the benefits of their Bonvoy program. # Storyline - 00:00–00:01 A couple walks into a Marriott hotel lobby. - 00:01–00:02 A hotel employee hands over a key card, highlighting the check-in process. - 00:02–00:03 A suitcase is opened, suggesting unpacking and settling into the hotel room. - 00:03–00:04 Food is being cooked at a restaurant with the text overlay reading, "Unlock 5% Savings!" - 00:04–00:05 People cheers-ing with the text overlay reading, "Unlock 5% Savings!" - 00:05–00:06 A drink is poured into a glass with the text overlay reading, "Enroll in Marriott Bonvoy Now." - 00:06–00:07 An aerial view of a pool area with the text overlay reading, "Enroll in Marriott Bonvoy Now." - 00:07–00:09 Logos of the various hotel brands, including Sheraton, Marriott, Westin, Courtyard, and Fairfield. - 00:09–00:10 A man is enjoying a cup of coffee while sitting in a hotel restaurant. - 00:10–00:11 A hand placing a Marriott Bonvoy credit card on a desk next to a laptop and coffee. - 00:11–00:14 Various images highlighting different hotels and tourism activities.

# Ad summary This image ad promotes Marriott Bonvoy for weekend getaways in Houston. It features a woman and a child celebrating amidst confetti, suggesting memorable and joyful experiences. # Brand positioning Marriott Bonvoy is presented as a provider of memorable weekend getaways, specifically in Houston. The brand aims to occupy a space in the consumer's mind as a facilitator of joyful and lasting experiences. The values promoted are fun, celebration, and creating lasting memories. The brand positioning is emotional, focusing on the positive feelings and experiences associated with travel and leisure. # Product The product being advertised is weekend getaways in Houston offered through Marriott Bonvoy. The ad targets individuals and families looking for memorable and joyful experiences. The ad emphasizes the lasting nature of these weekend getaways, suggesting that they create memories that will be cherished forever. The ad addresses the potential barrier of not knowing where to find such experiences by presenting Marriott Bonvoy as the solution for booking these getaways. # Visual style The ad has a bright and cheerful visual style, with a focus on conveying joy and celebration. The production quality appears to be high, with professional lighting and composition. The use of confetti and decorative elements adds a playful touch. The image treatment includes color grading to enhance the vibrancy of the colors. The typography is clean and legible, complementing the overall aesthetic. # Hooks Headline: Weekends in Houston THAT LAST FOREVER. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Weekends in Houston THAT LAST FOREVER. # Benefits - THAT LAST FOREVER # Call to action Book Now With # Social proof - None used. # Point of view - Brand: The top caption and the bottom brand mention are from the brand's perspective, promoting the idea of lasting memories and encouraging bookings. - Customer: The image of the celebrating woman and child represents the customer's perspective, showcasing the joy and excitement associated with the weekend getaways. # Storyline - The ad opens with the message "Weekends in Houston THAT LAST FOREVER," setting the stage for a promotion of weekend getaways that create lasting memories. This is told from the brand's perspective, aiming to capture the audience's attention and highlight the value of the offering. - The visual shows a woman and a child celebrating amidst confetti, conveying a sense of joy and excitement associated with the weekend getaways. This is shown from the perspective of the customer, illustrating the positive emotions and experiences that can be expected. - The ad concludes with a call to action, "Book Now With MARRIOTT BONVOY," directing the audience to take the next step and book their weekend getaway. This is told from the brand's perspective, guiding the audience towards conversion.

# Ad summary The ad promotes Marriott Bonvoy Events, featuring a same-sex couple in formal wear, emphasizing the beginning of a chapter with an unforgettable introduction, suggesting Marriott Bonvoy Events is the ideal venue for memorable events. # Brand positioning Marriott Bonvoy Events is positioned as a luxury event hosting service. The brand aims to occupy the space of upscale, unforgettable event experiences, emphasizing a high-end lifestyle. The brand does not push against category norms but rather upholds them, focusing on elegance and memorable moments, aligning with emotional positioning by focusing on creating 'unforgettable' experiences. # Product The ad promotes Marriott Bonvoy Events, which is a service for hosting memorable events. The service is implied to be for anyone who wishes to start a new chapter with an unforgettable event. The ad emphasizes creating unforgettable introductions, positioning the service as ideal for significant life events. The service alleviates the purchase barrier of finding a suitable venue by offering a premium solution for event hosting. # Visual style The ad features a polished, studio-shot aesthetic with warm lighting. The image treatment involves a soft focus, creating a romantic atmosphere. Typography is integrated with large, bold text to capture attention. The style is meant to be high-design and sophisticated. # Hooks Headline: You start the chapter WITH AN UNFORGETTABLE INTRODUCTION. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Marriott Bonvoy Events offers the chance to begin a new chapter with an unforgettable introduction. # Benefits - WITH AN UNFORGETTABLE INTRODUCTION. # Call to action None used. # Social proof - None used. # Point of view - Brand: The text "Discover More With MARRIOTT BONVOY EVENTS" is from the brand, encouraging viewers to explore their event services. - External source: The central image showing a couple in formal wear is a moment being observed, creating an external viewpoint on the ad's narrative. # Storyline - The ad opens with a message that frames Marriott Bonvoy events as a pivotal moment, offering the possibility to create an 'unforgettable introduction', which is being told from the brand's perspective, to set the stage for the occasion they provide and draw the audience into considering their service for important events. - The visual shows a same-sex couple in formal wear, with one adjusting the other's tie, underscoring the preparation and anticipation surrounding a significant event, which is being viewed from an external perspective, to add a human element and make the concept of an 'unforgettable introduction' more relatable and visually engaging. - The ad concludes with a call to 'Discover More With Marriott Bonvoy Events', prompting viewers to explore the brand's offerings and consider it for their own events, which is being delivered from the brand's perspective, to transition the viewer from emotional resonance to active engagement with the brand.

# Ad summary This short video ad by Marriott Bonvoy showcases winter getaways in both snowy mountains and on sunny beaches. It highlights various Marriott hotel brands and ends with a screen of brand logos and a call to book now. # Brand positioning Marriott Bonvoy is a premium hospitality brand that aims to provide unique and memorable travel experiences. The brand targets travelers seeking leisure vacations, business trips, and family getaways. Marriott Bonvoy aims to occupy a space in the consumer's mind as a trusted and reliable provider of high-quality accommodations and exceptional service. The brand aligns with values such as luxury, comfort, and exclusivity, and promotes a lifestyle of sophistication and relaxation. Marriott Bonvoy aims to push against category norms by offering a diverse portfolio of hotel brands catering to different travel styles and preferences. While it offers functional benefits like clean rooms and convenient locations, the brand's positioning leans towards emotional appeal by focusing on the joy of travel and creating lasting memories. The ad showcases several distinct brands under the Marriott Bonvoy umbrella, including Design Hotels, Autograph Collection Hotels, Courtyard, Tribute Portfolio, Westin, and Le Meridien. # Product The advertised product is access to Marriott Bonvoy's extensive network of hotels and resorts across various brands. The ad highlights the diversity of experiences available, from snowy mountain escapes to relaxing beach getaways. These hotels are for anyone looking for a leisure vacation, but who also wants a brand they can trust. The key features highlighted include a wide variety of hotel brands (over 30), diverse destination options, and the ability to tailor your weekend getaway to your preferences. The ad showcases moments of use like skiing, snowboarding, relaxing on the beach, and enjoying time with friends and family. A purchase barrier addressed is the perception that winter getaways are limited to cold destinations. The ad dispels this notion by showcasing warm beach destinations as an alternative, emphasizing the brand's ability to cater to diverse preferences and offer options for every type of traveler. # Visual style The ad has a polished and professional aesthetic with vibrant colors and clear, well-lit shots. The editing style consists of quick cuts between different scenes and locations, creating a sense of movement and excitement. The production quality is high-end commercial, lending a sense of luxury and sophistication to the ad. The pacing is fast-paced with a high cut rate, syncing with the upbeat music track. The audio-visual sync is well-executed, with cuts and transitions timed to match the music beats. # Hooks Text overlay: 00:00–00:02 Friends weekend, WINTER EDITION. Visual: 00:00–00:02 Three women and a dog walking down stone steps in Sedona, Arizona. The red rock mountains tower in the background under a bright blue sky. The women are all different races. The woman in the front is blonde and wearing a denim jacket and black pants. The woman in the middle is wearing a red jacket and jeans. The woman in the back is wearing a black jacket and pink shorts. The dog is a large poodle. The camera is stationary at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the potential winter blues or the limitation of winter activities to only cold destinations. The ad addresses this by showcasing warm beach escapes as an alternative. # Value propositions - Friends weekend, WINTER EDITION. - Embrace the snowy vibe WITH A MOUNTAIN STAY. - Or escape the cold WITH A BEACH ESCAPE. - Choose your weekend at OVER 30 HOTEL BRANDS. # Benefits - Mountain stays - Beach escapes # Features - Over 30 hotel brands # Call to action book now # Social proof - None used. # Point of view - Brand 100% – The entire ad presents various travel locations from the brand's perspective, highlighting hotel brands and destination options. # Storyline - 00:00–00:02 00:00–00:02 The video opens with three female friends walking down stone steps outdoors with a dog. The caption states “Friends weekend, WINTER EDITION.” This is meant to convey the brand is inclusive and for people who value social experiences. The perspective is from the brand, showcasing a travel scene with a casual tone. - 00:02–00:05 00:02–00:05 Next, the video cuts to a scene with six people carrying skis and snowboards walking on a snowy mountain. The caption states “Embrace the snowy vibe WITH A MOUNTAIN STAY.” This continues to show options the brand offers for travelers during wintertime. The perspective is from the brand, showcasing a winter travel scene with an energetic tone. - 00:05–00:08 00:05–00:08 Then, the video cuts to a scene of four people sitting in beach chairs under umbrellas, drinking cocktails on a sunny beach. The caption states “Or escape the cold WITH A BEACH ESCAPE.” This communicates that the brand provides a breadth of destination types. The perspective is from the brand, showcasing a beach travel scene with a relaxing tone. - 00:08–00:11 00:08–00:11 The video shows a couple sitting in chairs on a snowy mountain in ski gear. The caption says, “Choose your weekend at OVER 30 HOTEL BRANDS.” This communicates a variety of choices available to the user. The perspective is from the brand, with a playful tone. - 00:11–00:13 00:11–00:13 The video transitions to a grid of various Marriott brand hotels. The caption at the top says “book now” along with the Marriott Bonvoy logo. This prompts users to make a booking. The perspective is from the brand with a direct tone.

# Ad summary This ad promotes the Hyperound K-Fest music festival, taking place at Etihad Arena on April 18, 2026, and featuring several musical artists. # Brand positioning This ad promotes the Hyperound K-Fest music festival, an event that focuses on K-Pop music. It is sponsored by Luvum, The Square ENM, Etihad Arena, YAS Island, and Abu Dhabi. The festival is positioned as a major event with a lineup of popular K-Pop artists, promising a high-energy and immersive experience for fans of Korean pop music. # Product The product is the Hyperound K-Fest music festival, taking place on April 18, 2026, at the Etihad Arena. The festival features performances by ENHYPEN, TEN, FIFTY FIFTY, DABIN.KR, and ARTMS. The ad does not mention specific details about the venue. The ad also does not mention any purchase barriers or other details of the event. # Visual style The ad has a modern and sleek visual style, using a dark background with white and silver elements to create a futuristic and exciting atmosphere. The production quality is high, with clean graphics and a focus on readability. The image treatment includes lighting effects that make the logos and text stand out. The typography is integrated well, with bold fonts used for the main information. The overall style is designed to capture attention and convey a sense of energy and excitement. # Hooks Headline: HYPEROUND K-FEST # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The entire image serves to promote the festival by showcasing key information such as the event name, date, location, artist lineup, and sponsors. # Storyline - The ad opens by introducing the Hyperound K-Fest, a K-pop music festival held at the Etihad Arena. This aims to set the stage and immediately inform the audience of the event and its location, establishing a sense of place and scale, as conveyed from the brand's perspective. - The ad then lists the date, April 18, 2026, and the lineup of performing artists: ENHYPEN, TEN, FIFTY FIFTY, DABIN.KR, and ARTMS. This builds excitement and provides crucial information for potential attendees, enticing them with the promise of seeing their favorite artists perform, as shared from the brand's perspective. - The ad also includes the logos of the sponsors, Luvum, The Square ENM, Etihad Arena, YAS Island, and Abu Dhabi. This reinforces the legitimacy and scale of the event, while also acknowledging the partners involved in making it happen, as seen from the brand's perspective.

# Ad summary This ad features a family of four enjoying a meal outdoors at a Marriott Vacation Club resort. The ad emphasizes the idea of creating memorable moments and the benefits of vacation ownership. # Brand positioning The Marriott Vacation Clubs brand is presented as a provider of memorable vacation experiences. The ad conveys a sense of luxury, relaxation, and family togetherness, positioning the brand as a way to enhance the quality of leisure time. The brand is aligned with values of creating lasting memories with loved ones. Rather than pitching any specific product features, the brand is selling an experience-based value proposition. # Product This ad promotes Marriott Vacation Clubs, which offer vacation ownership opportunities. The ad showcases a family enjoying a meal, highlighting the vacation experience rather than specific features of the timeshare or vacation club. The offering is suited for families or groups who are looking to purchase access to memorable vacation experiences. # Visual style The ad uses a bright, outdoor shot to convey a sense of vacation lifestyle. The lighting is natural, and the colors are vibrant, enhancing the appeal of the food and the scenery. The overall aesthetic is clean and polished, suggesting a premium vacation experience. # Hooks Headline: MAKE EVERY MOMENT MEMORABLE # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for quality vacation time and creating memorable experiences with family. # Value propositions - Marriott Vacation Clubs enable the creation of lasting vacation memories with loved ones. # Benefits - Memorable moments # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice appears in the initial messaging and branding, conveying the core values and vacation club offering. - Customer: The family enjoying a meal provides a visual representation of a potential customer's experience, illustrating the benefits of vacation ownership. # Storyline - The Marriott Vacation Clubs brand is introduced, setting the stage for the ad's message. The brand wants to be known for vacation experiences to remember. - The ad highlights the concept of creating memorable moments. The brand tells the viewer it wants them to associate their family vacations with a Marriott Vacation Club membership. - A family is shown enjoying a meal outdoors at a resort, visually demonstrating a positive vacation experience that the viewer will associate with Marriott. - The Marriott Bonvoy logo is displayed, encouraging viewers to book with Marriott and associate them with the 'Go There' feeling.

# Ad summary This image ad showcases the Marriott Bonvoy brand against the backdrop of the Hong Kong skyline at night. The ad emphasizes booking directly with Marriott and evokes a sense of luxury and travel. # Brand positioning Marriott Bonvoy is presented as a premium hospitality brand, catering to travelers seeking luxurious and memorable experiences. The brand is positioned as a purveyor of sophisticated travel, aligning with a lifestyle of exploration and indulgence. The ad does not directly push against category norms but rather reinforces the existing expectation of quality and prestige associated with luxury hotel chains. The brand positioning leans towards emotional connection, offering consumers the allure of unforgettable journeys and high-end accommodations. # Product The ad features the Marriott Bonvoy brand, highlighting its hotels and travel experiences. The product is aimed at individuals seeking premium accommodations and travel opportunities, emphasizing the ease and benefits of booking directly with Marriott. It appears the primary focus is on showcasing the brand's global presence and the unique experiences it provides, such as exploring iconic cityscapes like Hong Kong. There is no direct mention of product features, ingredients, or design details, and the ad does not explicitly address any purchase barriers, instead focusing on aspirational travel. # Visual style The ad features a highly polished, studio-shot image with a vibrant and luxurious aesthetic. The visual motif centers around showcasing an iconic cityscape at night, emphasizing the beauty and allure of travel destinations. The image treatment involves carefully balanced lighting to highlight both the cityscape and the traditional boat, and subtle color grading enhances the overall mood. The typography integration is clean and legible, complementing the sophisticated tone of the ad. The ad aims for a native feel, presenting a visually appealing scene that can capture attention and encourage engagement. # Hooks Headline: » BOOK NOW with # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Book directly with Marriott Bonvoy for a premium travel experience. # Benefits - Luxury travel experiences - Access to iconic destinations # Features - Direct booking with Marriott Bonvoy # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image showcases Marriott Bonvoy's brand and services, inviting viewers to book their travel experiences. # Storyline - The ad begins with a stunning view of the Hong Kong skyline at night, intending to capture the viewer's attention and create a sense of wanderlust. The audience experiences this scene through the brand's lens, seeing an iconic destination that Marriott Bonvoy can connect them to. - The visual of a traditional Chinese junk boat sailing in the harbor is presented, adding a layer of cultural richness to the scene. The brand uses this to imply access to unique, local experiences, inviting the viewer to imagine themselves exploring exotic destinations through Marriott Bonvoy. - The "Book Now with Marriott Bonvoy" text reinforces the call to action, nudging viewers to take the next step and book their travel arrangements directly with the brand. The audience is experiencing this message from the brand.

# Ad summary This ad features a winter mountain scene with a woman sitting and enjoying the view. It encourages viewers to book a weekend escape with ski-in/ski-out access at The Josie Hotel. # Brand positioning Marriott Bonvoy is presented as a premier hotel and travel brand, offering luxurious and memorable experiences. The ad highlights a specific Autograph Collection hotel, The Josie, suggesting a focus on unique, high-end properties within the Marriott portfolio. Marriott Bonvoy aims to occupy a space in the consumer's mind as a provider of exceptional travel experiences. The values promoted are relaxation, adventure, and access to premium destinations. # Product The product being advertised is a weekend getaway at The Josie Hotel, part of the Autograph Collection by Marriott Bonvoy. The hotel offers ski-in/ski-out access, catering to those who enjoy winter sports and convenience. The product is for individuals or couples seeking a relaxing and adventurous escape in a scenic mountain environment. Key selling points include the hotel's prime location in Rossland, British Columbia, and its promise of a memorable experience. The ad addresses potential barriers to travel by showcasing the ease and accessibility of the location. # Visual style The ad has a clean and inviting aesthetic, with a focus on the scenic mountain backdrop. The production quality is high, with professional photography and subtle color grading. The visual motif centers around showcasing the beauty of the location and the relaxed atmosphere it provides. The typography is integrated seamlessly, with a mix of serif and sans-serif fonts to create a balance between elegance and readability. The overall style is designed to capture attention and evoke a sense of wanderlust, making it suitable for in-feed placement. # Hooks Headline: That first look at the MOUNTAIN VIEW. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Book a weekend escape with ski-in/ski-out access. # Benefits - Book a weekend escape # Features - ski-in/ski-out access # Call to action Book Now With # Social proof - None used. # Point of view - Brand: Throughout the ad, the copy highlights the features of the hotel and its location and its brand messaging, promoting the benefits of booking a stay with Marriott Bonvoy. # Storyline - The ad opens with the phrase "That first look at the MOUNTAIN VIEW," immediately setting the scene and promising a visually stunning experience. The brand is inviting the customer to experience the feeling of seeing the mountain view for the first time, suggesting a sense of awe and wonder. - The copy "Book a weekend escape with ski-in/ski-out access" tells the customer what they can do. This call to action includes an enticing feature, catering to ski enthusiasts and implying ease of access. - The text "The Josie Hotel, Autograph Collection, Rossland, British Columbia" identifies the specific location, grounding the experience in a real place. The Josie Hotel and Autograph Collection are presented by the brand, emphasizing the hotel's prestige and unique qualities, offering a sense of place. - The Marriott Bonvoy logo and call to action "Book Now With MARRIOTT BONVOY" closes the ad, making it clear where the customer can book their escape. The brand is clearly shown, providing a sense of trust and familiarity.

# Ad summary This ad showcases Marriott Bonvoy's various resorts and winter weekend experiences. It uses visuals of people enjoying amenities and scenic locations, along with customer testimonials, to encourage viewers to book their winter getaway at over 30 hotel brands. # Brand positioning Marriott Bonvoy is presented as a high-end travel brand offering a wide range of hotel and resort experiences. The brand's positioning emphasizes memorable and luxurious getaways, particularly winter weekend escapes. It aligns with a lifestyle of leisure and exploration, promoting the value of unique experiences. With its extensive portfolio of over 30 hotel brands, Marriott Bonvoy sets itself apart from smaller, independent hotels and positions itself as a go-to choice for travelers seeking variety, quality, and curated amenities. The brand aims to occupy a space in the consumer's mind as a provider of diverse, high-quality travel options, offering both functional (e.g., convenient locations) and emotional (e.g., relaxation, enjoyment) benefits. # Product Marriott Bonvoy offers a network of over 30 hotel brands for booking winter weekend getaways. The ad showcases a range of hotels, from cozy resorts with fire pits to luxurious spas, appealing to various travel preferences. The product is intended for individuals and groups looking for memorable winter experiences in scenic locations. The ad highlights unique selling points such as fire pits and marshmallow roasting at The Josie Hotel, and scenic views from The Westin Resort & Spa in Whistler. Use occasions include couples enjoying quiet moments, groups of friends gathering around a fire, and families experiencing winter activities. The ad addresses purchase barriers by showcasing the range of experiences available, implying that there is something for every traveler. # Visual style The ad features a polished, commercial aesthetic with a blend of outdoor and lifestyle shots. The editing style includes quick cuts and smooth transitions to maintain a brisk pace. The production quality is high, lending the ad a professional feel that aligns with the brand's luxury positioning. The pacing is fairly consistent, with cuts timed to the music, creating an engaging rhythm. # Hooks Spoken: 00:00–00:02 Female 1: You look happier Text overlay: 00:00–00:02 You look happier / 00:00–00:02 The Westin Resort & Spa, Whistler Visual: 00:00–00:01 Two people, appearing to be in their late 20s, stand on a balcony with a snowy, evergreen forest in the background. The woman, with dark hair and wearing a mauve, textured jacket, is holding a mug and looking at the man. The man, with dark hair and wearing a dark jacket with a light-colored collar, is also holding a mug. The Marriott Bonvoy logo is in the upper right corner. White text overlay says, “You look happier” with a location pin and “The Westin Resort & Spa, Whistler” below. / 00:01–00:02 The shot zooms slightly to show both people raising their mugs toward each other. # Funnel stage Middle of funnel (Consideration): The ad educates viewers about the range of hotel options and amenities available, persuading them with visuals and testimonials. # Pain points The ad subtly addresses the pain point of feeling cooped up or unhappy during the winter months. The opening line, "You look happier," coupled with the visual of a scenic getaway, suggests that the product can alleviate this feeling. # Value propositions - Book your winter weekend away at over 30 hotel brands: Variety and convenience in planning your getaway. # Benefits - Enjoyable winter weekend getaways - Relaxing and memorable experiences - Range of hotel options to suit different preferences # Features - Over 30 hotel brands - Fire pit at The Josie Hotel - Marshmallow roasting - Scenic views at The Westin Resort & Spa, Whistler # Call to action book now # Social proof - “You look happier” – Female 1 implies a firsthand experience and improvement in well-being. - “Thanks, we just found out our hotel has a fire pit” – Male 1 implies a recent discovery and excitement about the hotel's amenities. # Point of view - Customer 65% – The majority of the video is presented through the perspective of customers, highlighting their experiences and testimonials. - Brand 35% – The brand's official voice is present through the call to action and display of the Marriott Bonvoy logo. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a couple enjoying drinks on a balcony with a snowy forest backdrop. The woman says, "You look happier," to which the man responds, "Thanks, we just found out our hotel has a fire pit." This establishes a relaxed, enjoyable atmosphere and hints at the hotel's amenities. The scene and dialogue convey a sense of contentment and discovery from the customer’s perspective. - 00:02–00:05 00:02–00:05 The scene shifts to a group of friends around a fire pit at The Josie Hotel. The visual and audio transition from the first couple to the group connects the initial statement about happiness to the amenity of a fire pit. The perspective shifts from a couple to a group of friends to emphasize that the hotels and their features can be enjoyed with others. - 00:05–00:08 00:05–00:08 The ad continues with a shot of a group of friends making drinks at an outdoor hot chocolate bar with marshmallows at The Westin Resort & Spa. The text overlay reads, "Book your winter weekend away at over 30 hotel brands." This is a direct call to action, urging viewers to book their own experience. The perspective continues to highlight enjoyable, social activities that are available. - 00:08–00:09 00:08–00:09 The ad concludes with a montage of various Marriott Bonvoy hotel logos and scenes, accompanied by the text "book now" and the brand's logo. This serves as the final CTA, reinforcing the brand and providing a clear instruction to book a stay. The perspective is that of the brand, inviting viewers to explore its portfolio.

# Ad summary This image ad promotes Marriott Bonvoy, showcasing a scenic view of a city skyline at dusk. The ad aims to entice viewers to book their stay with Marriott Bonvoy, highlighting the allure of the destination and the convenience of booking with the brand. # Brand positioning Marriott Bonvoy is positioned as a premier hospitality brand that caters to travelers seeking extraordinary experiences. The ad showcases the brand's ability to provide access to sought-after destinations, and its association with luxury and exclusivity. By presenting a stunning cityscape view, Marriott Bonvoy aims to occupy a space in the consumer's mind as a provider of unforgettable travel experiences. The brand aligns with values of exploration, adventure, and indulgence. Rather than focusing on budget travel, Marriott Bonvoy emphasizes the emotional aspects of travel and the desire for exceptional accommodations. # Product The ad highlights the experience of booking accommodations with Marriott Bonvoy, not a specific hotel or location. It caters to travelers seeking luxurious and convenient travel options, emphasizing that booking with Marriott Bonvoy provides access to extraordinary destinations and unforgettable experiences. The ad showcases the allure of the destination, implicitly encouraging viewers to book their stay with Marriott Bonvoy for a seamless and exceptional travel experience. By presenting a visually stunning cityscape, the ad aims to overcome purchase barriers related to uncertainty about travel destinations and accommodations. It emphasizes the aspirational aspects of travel, suggesting that Marriott Bonvoy can fulfill desires for adventure, exploration, and indulgence. # Visual style The ad has a highly polished, studio-shot production quality. The visual motifs include a dynamic composition and a vibrant color palette. The image treatment uses color grading to enhance the sky's blue and pink hues, creating a visually striking contrast with the brightly lit buildings. The overall style is designed to be eye-catching and memorable, with the high production quality enhancing its appeal. # Hooks Headline: »BOOK NOW with # Funnel stage Top of funnel (Awareness) # Pain points Uncertainty about travel destinations and accommodations. The ad addresses this by showcasing a visually stunning cityscape, aiming to inspire viewers to book their stay with Marriott Bonvoy for a seamless and exceptional travel experience. # Value propositions - Book now with Marriott Bonvoy for extraordinary travel experiences. # Benefits - Extraordinary travel experiences # Features - Ease of booking accommodations - Access to sought-after destinations # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image and text components position Marriott Bonvoy as a gateway to extraordinary travel experiences, encouraging viewers to book their stay with the brand. Every element is designed to emphasize the visual appeal of travel and the simplicity of booking with Marriott Bonvoy. # Storyline - The image presents an aerial view of a brightly lit cityscape against a twilight sky. This establishing shot introduces the destination and immediately creates a sense of wonder and excitement. The audience experiences this part of the story from the brand's perspective, showcasing the allure of the destination to the viewer. - The text ">BOOK NOW with MARRIOTT BONVOY" is displayed near the bottom of the image. This text communicates a clear call to action, prompting viewers to take the next step and book their stay. This is delivered from the brand's perspective, directly encouraging viewers to engage with the Marriott Bonvoy brand. - A swirling line drawing begins at the bottom left and curves up, looping around and pointing at the text ">BOOK NOW with MARRIOTT BONVOY". This visual cue emphasizes the brand and highlights the ease of booking a stay with Marriott Bonvoy. The audience experiences this from the brand's perspective, reinforcing the call to action and further enticing viewers to engage with Marriott Bonvoy.

# Ad summary The ad showcases several luxurious vacation destinations with lodging by Marriott Bonvoy. From skiing in the mountains to relaxing at the beach, the ad highlights different destinations that Marriott Bonvoy can provide lodging for. The ad encourages viewers to book directly with Marriott Bonvoy to explore over 30 hotel brands. # Brand positioning Marriott Bonvoy is presented as a provider of lodging for a wide range of vacation experiences, from mountain retreats to tropical getaways. The brand is positioned as a reliable option for booking accommodations directly, offering access to over 30 hotel brands. The ad does not push against category norms, instead presenting a range of aspirational travel scenarios aligned with customer desires for unique experiences. The brand aims to occupy the consumer's mind as a go-to travel companion for booking luxury travel. # Product The advertised product is Marriott Bonvoy's lodging service, providing access to over 30 hotel brands across various vacation destinations. These include mountain retreats for skiing and relaxing beach getaways. The ad emphasizes booking directly with Marriott Bonvoy to explore various hotel brands and experiences. Marriott Bonvoy is positioned as a premium travel companion for booking lodging. # Visual style The ad has a polished aesthetic with smooth transitions. The production quality is high-end, resembling a commercial. The ad utilizes static shots with recurring stylistic patterns. The pacing is slow, with cuts occurring every few seconds. The cuts are timed to the music. # Hooks Text overlay: 00:00–00:02: Make this your story / 00:00–00:02: ALL WEEKEND LONG. / 00:00–00:02: Postcard Cabins / 00:00–00:02: Big Bear Visual: 00:00–00:02: Inside a wood-paneled cabin, a woman with long brown hair, wearing a blue dress, sits on a bed next to a brown and white dog, looking out a large window. The dog sits at the window, facing the trees and nature. A red and white blanket is on the bed. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Direct booking offers a wide range of hotel brands - Lodging facilitates unique travel experiences # Benefits - Cool experiences - Rich in memories - Seeking sunshine in new places # Features - Lodging - Over 30 hotel brands # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The visuals highlight a range of aspirational travel scenarios aligned with customer desires. # Storyline - 00:00–00:02 00:00–00:02: A woman sits on a bed next to a dog, looking out the window. - 00:02–00:05 00:02–00:05: The scene transitions to two skiers heading down a mountain. - 00:05–00:08 00:05–00:08: A woman with a ponytail is shown looking out over a sunny landscape. - 00:08–00:12 00:08–00:12: Two women sit at a table eating snacks near a fire place. - 00:12–00:14 00:12–00:14: Multiple thumbnail images show different locations that Marriott Bonvoy offers lodging in.

# Ad summary This ad promotes Marriott Bonvoy, encouraging viewers to book their Orlando vacations using hotel points. It features a family enjoying a water park, emphasizing the fun and family-friendly aspect of vacationing with Marriott Bonvoy. # Brand positioning Marriott Bonvoy is presented as a premium hotel brand that caters to families seeking memorable vacation experiences. The brand positions itself as a gateway to exciting destinations like Orlando, offering the convenience of booking with points. The ad implies that Marriott Bonvoy offers reliability, comfort, and access to family-friendly amenities, making it a desirable choice for those looking to create lasting memories. By showcasing a family in a joyful setting, the brand aligns with values of togetherness and relaxation, aiming to occupy a space in the consumer's mind as a provider of seamless, enjoyable family vacations. # Product The promoted product is access to vacations, specifically in Orlando, booked using Marriott Bonvoy hotel points. The ad showcases the opportunity to explore Orlando and stay at Marriott's hotel brands using points. It features a family enjoying a water park, highlighting the fun and family-friendly aspect of the vacation experience. The visual suggests that booking with Marriott Bonvoy can lead to a seamless and enjoyable family vacation, offering a way to create lasting memories. The ad addresses the potential barrier of vacation planning and cost by emphasizing the ease of using hotel points, making vacations more accessible and convenient for families. # Visual style The ad has a vibrant, family-friendly aesthetic. The photography is professionally shot with natural lighting. The image is bright and colorful, enhancing the positive and inviting tone. The water park background adds to the playful and energetic feel, reinforcing the idea of a fun family vacation. The Marriott Bonvoy logo is clean and modern, contributing to the brand's premium image. # Hooks Headline: EXPLORE ORLANDO. # Funnel stage Consideration # Pain points The ad addresses the potential hassle and cost associated with planning family vacations, particularly the financial burden. # Value propositions - The ability to book vacations using hotel points offers a convenient and potentially cost-effective way to travel, especially for families. - Choosing Marriott Bonvoy hotels gives reliability for a hotel known for family-friendly amenities. - Taking a trip to Orlando offers you the chance to explore popular tourist attractions. # Benefits - Book with points - Explore Orlando # Features - Hotel brands - Points # Call to action Book Now With # Social proof - None used. # Point of view - Brand: The brand's perspective is conveyed through the headlines, logo, and overall composition, explicitly promoting Marriott Bonvoy as the facilitator of a desirable vacation experience. - Customer: The ad implies the customer's perspective by featuring a happy family, suggesting the joy and satisfaction derived from a Marriott Bonvoy vacation. # Storyline - The ad opens by sparking the viewer's interest by suggesting "Weekend plans: EXPLORE ORLANDO." This is intended to capture the attention of those planning a getaway, told from the brand's perspective. This invitation to consider Orlando as a potential destination initiates the narrative by setting the stage for a fun-filled vacation experience. - The ad follows up by adding, "Book with points at our hotel brands." The viewer is provided with the key benefit of booking through Marriott Bonvoy. This highlights the convenience and value of using hotel points to access vacations, with the intention of influencing their booking choices. - The ad visually reinforces the idea by featuring a happy family in a water park setting, which helps to create a positive association with the destination and the brand, so viewers can visualize a fun vacation with their family. This builds emotional resonance and makes the offer more appealing. - The ad closes with a direct call to action: "Book Now With MARRIOTT BONVOY." This explicit prompt encourages viewers to take immediate action and book their Orlando vacation through Marriott Bonvoy, from the perspective of the brand. This final beat aims to convert interest into tangible bookings, driving revenue and solidifying Marriott Bonvoy as the preferred vacation provider.

# Ad summary This ad for the Marriott Bonvoy Outdoor Collection features a woman standing on a wooden bridge in a lush forest. The ad promotes comfort and connection with nature. # Brand positioning Marriott Bonvoy is presented as a provider of comfort and relaxation even in outdoor or "off the grid" settings through their Outdoor Collection. The brand aims to occupy a space where luxury and nature intersect, suggesting that customers can enjoy high-quality experiences while still connecting with the natural world. The brand promotes a lifestyle of adventure combined with comfort and aligns with values of exploration and relaxation. Marriott Bonvoy leans into the category norm of promoting travel but differentiates itself by focusing on the outdoor experience. # Product The Marriott Bonvoy Outdoor Collection is not explicitly shown but is implied to be a curated set of travel experiences, locations, or amenities that allow customers to "Find comfort on and off the grid". The products are for people who want to experience nature without sacrificing comfort and luxury. The collection is presented as a means to "Go There With MARRIOTT BONVOY", suggesting the brand is facilitating access to unique outdoor experiences. # Visual style The ad has a natural and inviting visual style. The production quality appears high, with a focus on showcasing a real-world scene. The image treatment includes soft lighting and natural color grading to enhance the sense of tranquility. The typography is clean and modern, integrated seamlessly with the visual elements. The overall effect is intended to be both visually appealing and informative. # Hooks Headline: Outdoor Collection # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Finding comfort on and off the grid with Marriott Bonvoy's Outdoor Collection # Benefits - Find comfort on and off the grid # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the logo, tagline, and ad copy, promoting its outdoor collection and brand identity. # Storyline - The ad begins with the headline "Outdoor Collection by MARRIOTT BONVOY" to introduce the product line and the brand behind it. The brand is telling the viewer what the ad is about and attempting to grab the viewers attention right away. - The ad shows an image of a woman on a bridge in nature to promote a sense of adventure and relaxation. The customer is being shown how the product line can impact their desired lifestyle. - The ad ends with the line "Go There With MARRIOTT BONVOY" to reinforce the brand association and encourage action. The brand is telling the customer to travel with the product line.

# Ad summary This ad for Element Hotels shows a young couple lounging in a well-appointed space, enjoying drinks and snacks. The ad uses the tagline "Spaces That Make Sense" to promote the hotel's comfortable and stylish environment, appealing to travelers who appreciate modern design and convenience. # Brand positioning Element by Westin is presented as a modern and eco-conscious hotel brand that emphasizes comfortable and well-designed spaces for extended stays. The brand aims to appeal to travelers who seek a balance between style, sustainability, and convenience. The brand differentiates itself by offering amenities that cater to a healthy and active lifestyle, such as a fitness center, healthy food options, and open, flowing designs that provide a sense of freedom. The brand integrates an upscale but casual feel. # Product The ad promotes Element Hotels, a hotel chain designed for extended stays. The hotel aims to provide spaces that are both functional and aesthetically pleasing, catering to guests who seek a comfortable and stylish environment while traveling. The hotel offers spaces that "make sense", offering a blend of modern design, comfort, and sustainability. The ad also alludes to in-room dining and a relaxed atmosphere, suggesting a hassle-free travel experience. # Visual style The ad features a polished, lifestyle-oriented visual style with a focus on clean lines and modern design. The image is well-lit, with a warm color palette that creates a welcoming and upscale atmosphere. The composition is balanced, with the couple positioned centrally and surrounded by tasteful decor. The typography is simple and legible, contributing to the overall sense of sophistication. The visuals feel highly curated but aim to represent a native-feeling image in the feed. # Hooks Headline: Spaces That Make Sense # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - "Spaces That Make Sense" promotes value by focusing on a comfortable and well-designed hotel space. # Call to action None used. # Point of view - Brand: The Element by Westin logo and the Marriott Bonvoy logo position the ad from the brand's perspective, establishing its identity and affiliation. - Brand: The tagline "Spaces That Make Sense" and "Go There With MARRIOTT BONVOY" communicates the brand's message and value proposition. - Customer: The image of a couple relaxing suggests the experience from a customer's point of view, showcasing the comfort and enjoyment that guests can expect. # Storyline - The ad opens with the Element Hotel logo, immediately establishing the brand and creating a sense of familiarity for those who know the hotel chain. The brand wants to position the hotel as top-of-mind for consumers. - The ad presents the tagline "Spaces That Make Sense," creating a sense of intrigue and emphasizing the hotel's thoughtful design. The brand intends to position its offering as superior to competitors. - A young couple is shown relaxing in a well-designed hotel space, enjoying drinks and snacks, portraying a sense of comfort and enjoyment that the viewer can expect. The brand shows the customer the lifestyle that it aims to offer. - The ad concludes with the tagline "Go There With MARRIOTT BONVOY", suggesting that customers can earn or redeem points by staying at Element Hotels. The brand uses a parent brand as a method to build trust with consumers.