How Klook Advertises on Meta

# Ad summary This ad promotes Klook Hotels as a reliable resource for finding and booking hotels. The ad uses various short clips to showcase the benefits of Klook Hotels, from easily filtering search results to checking out real reviews with actual photos. # Brand positioning Klook Hotels aims to be the go-to platform for convenient and informed hotel bookings. The brand positions itself as a user-friendly platform with features like easy filtering and access to real reviews with photos, which is conveyed through the on-screen text, 'Easily filter by area, distance to train stations, and more!' and 'Check out real reviews with actual photos!' Klook Hotels simplifies the booking process by providing all necessary information in one place. The brand leans into a functional approach, emphasizing simplicity and ease of use. # Product Klook Hotels is presented as an online platform that simplifies hotel booking. The ad highlights features such as the ability to easily filter by area and distance to train stations. The platform also provides access to real reviews with actual photos, offering potential customers valuable insights before booking. These features address common purchase barriers like uncertainty about hotel quality and location. The platform is marketed for anyone looking to book hotels with added convenience and transparency. # Visual style The ad features bright, polished visuals with quick cuts between scenes to maintain a fast pace. The production quality is high, resembling a polished commercial. The video uses an upbeat tempo and a variety of hotel settings to create a vibrant, appealing aesthetic. The pacing is consistent and well-synchronized with the audio, with cuts and text overlays timed to the music beats. # Hooks Spoken: 00:04–00:05: Hey! [overlapping vocals] Check it out, check it, check it out! Text overlay: Easily filter by area, distance to train stations, and more! / Panglao (search parameter) / Alona Beach (search parameter) Visual: 00:04–00:05: A woman with dark hair and a burgundy top stands at a buffet and puts food on her plate. The buffet features a turquoise backsplash and shelves of food, including donuts, bread, and drinks. The orange text overlay with the Klook Hotels logo reads, 'Easily filter by area, distance to train stations, and more!' with 'Panglao' and 'Alona Beach' as search parameters. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of sifting through numerous options and unreliable reviews when booking hotels. The ad's message, 'Check out real reviews with actual photos!' implies that users often struggle to find trustworthy information, leading to uncertainty and potential disappointment. # Value propositions - Klook Hotels offers a platform that helps users easily find hotels by filtering based on area and distance to train stations, saving time and effort in the booking process. - The platform provides access to real reviews with actual photos, allowing users to make informed decisions based on firsthand experiences. # Benefits - Convenient hotel booking - Easy search filtering - Access to real reviews # Features - Easily filter by area - Easily filter by distance to train stations - Check out real reviews with actual photos # Call to action Book Now # Social proof - 5.0/5.0 – Klookuser**** (Customer) - "Fantastic" – Klookuser**** (Customer) # Point of view - Brand 100% – The ad is delivered with the official voice of the brand, showcasing the app's features and benefits. # Storyline - 00:00–00:01 The ad opens with a wide exterior shot of a modern hotel, showcasing its pool area. - 00:01–00:03 The scene transitions to show hotel room interiors, emphasizing the variety of rooms available. - 00:03–00:04 The ad cuts to a poolside view, hinting at the relaxing amenities hotels offer. - 00:04–00:05 The scene shifts to a hotel breakfast buffet, showing food options. - 00:05–00:06 The ad cuts to the hotel reception area. - 00:06–00:07 The scene transitions to a hotel restaurant, highlighting its stylish interiors and relaxed atmosphere. - 00:07–00:09 The ad concludes with a scenic beach view at sunset, reinforcing the idea of a perfect vacation.

# Ad summary This ad promotes the Taipei Fun Pass. The ad shows multiple destinations that are available when you purchase the pass including Taipei 101, Taipei Zoo, and the Maekong Gondola. The ad highlights how easy it is to use with unlimited access to MRT rides. # Brand positioning The Klook brand is presented as a go-to resource for travelers looking to explore and experience new destinations with ease. Klook aims to occupy the space of a fun and convenient travel companion, providing access to a variety of attractions and transportation options through its Taipei Fun Pass. The brand aligns with a lifestyle of adventure and discovery, promoting exploration and enjoyment of local culture. In this ad, Klook pushes against the norm of complicated travel planning by offering a simple, all-in-one solution. The brand positioning is functional, emphasizing the simplicity and ease of use. # Product The Taipei Fun Pass gives tourists and locals unlimited access to MRT rides and local attractions. The advertised pass works with a card that is tapped on the MRT terminal. The pass also offers access to other attractions such as Taipei 101, Taipei Zoo, and the Maekong Gondola. The product is for those looking to explore all the local attractions Taipei has to offer in a convenient and cost-effective manner. The ad addresses the barrier of high travel costs by offering unlimited rides and access to attractions for just P2,500. # Visual style The ad has a bright and upbeat aesthetic, resembling user-generated content (UGC). It mixes quick cuts of people with views of the city. The production quality is polished, giving it a professional yet relatable feel. The pacing is quick, with about 3 cuts per second, creating an energetic and engaging viewing experience. # Hooks Spoken: 00:00–00:02 [Singing] Explore Taipei with us with the Taipei Fun Pass Text overlay: 00:00–00:02 Explore Taipei with us with the Taipei Fun Pass / 00:00–00:02 Link in bio for the link + ongoing promos! Visual: 00:00–00:02 Wide shot of the Taipei 101 skyscraper against a bright blue sky. The camera is low and looks up at the building. The foreground shows five people of varying genders and ethnicities, who appear to be in their 20s and 30s, dancing and smiling. They are wearing casual clothing. Text overlay: Explore Taipei with us with the Taipei Fun Pass. Link in bio for the link + ongoing promos! # Funnel stage Consideration # Pain points The high cost and inconvenience of navigating transportation and access to multiple attractions in Taipei is a clear pain point. Quote: "for just P2,500!" # Value propositions - Explore Taipei with ease and affordability using the Taipei Fun Pass. # Benefits - Convenient way to explore Taipei - Cost-effective way to see multiple attractions # Features - Unlimited access to MRT Rides - Access to Taipei 101 - Access to Taipei Zoo - Access to Maekong Gondola # Call to action Link in bio for the link + ongoing promos! # Social proof - None used. # Point of view - Customer 80% – The ad is shown from the perspective of a customer using and enjoying the product. - Brand 20% – The brand voice is used to promote the product and display information. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an exterior shot of Taipei 101 followed by a group of friends dancing in front of the building. This sets a tone of fun and excitement while conveying the main message of exploring Taipei with the Taipei Fun Pass, inviting viewers to imagine themselves in this lively scene, experiencing the energy of the city. - 00:02–00:06 00:02–00:06 A woman is shown smiling and going through the MRT terminal. The shot then cuts to a Klook kiosk and then to a card being used at the terminal. This part of the story is told from a customer perspective and conveys the ease of using the Taipei Fun Pass to access unlimited MRT rides, highlighting its convenience and practical benefits. - 00:06–00:10 00:06–00:10 The ad shows various destinations available when using the Taipei Fun Pass including Taipei 101. This showcases the Taipei 101 experience, from exterior views to interior scenes with people enjoying the skyline view. The perspective shifts to showcase the breadth of experiences the pass offers, enticing viewers with the promise of exploration and discovery. - 00:10–00:16 00:10–00:16 The ad highlights more destinations accessible with the Taipei Fun Pass including the Taipei Zoo and the Maekong Gondola. The ad shows the woman enjoying the destination. These scenes emphasize the variety of attractions, appealing to different interests and demonstrating the value of the pass in unlocking diverse experiences. - 00:16–00:21 00:16–00:21 The ad ends with the woman using her Taipei Fun Pass and ends with them eating Dim Sum. This part concludes the story by returning to the convenience of the pass for transport and highlighting a satisfying culinary experience as a final reward, encouraging viewers to imagine their own memorable journey with the Taipei Fun Pass.

# Ad summary This vertical video ad promotes Klook Hotels as a resource for filtering hotel bookings based on distance to train stations and features real user reviews with photos. # Brand positioning Klook Hotels is presented as a travel booking platform specializing in accommodations. The ad emphasizes the platform's user-friendly filtering options, allowing customers to easily find hotels by area and proximity to train stations. The inclusion of real reviews with actual photos aims to build trust and credibility. The brand positioning is functional, focusing on ease of use and practical benefits for travelers. # Product The ad promotes Klook Hotels, a platform for booking accommodations. It highlights the ability to easily filter hotels by area, distance to train stations, and more. The ad emphasizes the availability of real reviews with actual photos, allowing users to see what other travelers experienced. The platform aims to address the purchase barriers of uncertainty and difficulty in finding conveniently located hotels, by providing detailed filtering options and visual social proof to build trust. # Visual style The ad has a bright and clean aesthetic with quick cuts to maintain a fast pace. The production quality is polished, resembling a commercial style. The editing rhythm is timed to the music, and the transitions are smooth. The consistent overlay of the Klook Hotels logo and promotional text reinforces brand recognition. # Hooks Text overlay: 00:00–00:01 / Looking for your next hotel? Visual: 00:00–00:01: A low-angle shot shows the exterior of a hotel. People are entering and exiting. The Klook Hotels logo and the text 'Looking for your next hotel?' are overlaid on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points Difficulty finding hotels that are conveniently located near train stations, causing stress and wasted time for travelers. The ad asks, 'Looking for your next hotel?' # Value propositions - Simplifies hotel booking by providing easy filtering options for location and distance to transportation hubs. - Provides social proof through real reviews and photos, building trust. # Benefits - Easy to find hotels - Conveniently located hotels - Trustworthy reviews # Features - Filter by area - Distance to train stations - Real reviews - Actual photos # Call to action Book Now # Social proof - 5.0/5.0 Fantastic – Klookuser review # Point of view - Brand 100% – The brand voice is used to present the app's features and value. # Storyline - 00:00–00:01 The ad opens with a question to engage the viewer about finding a hotel. - 00:01–00:02 Next, a woman is walking on the street. This conveys a sense of travel and exploration. - 00:02–00:04 The ad highlights the ability to filter by area, distance to train stations, and more using the Klook Hotels app. - 00:04–00:08 The ad showcases real reviews with actual photos, further building trust and credibility with the app's users. - 00:08–00:09 Finally, the Klook Hotels app logo is displayed with a 'Book Now' CTA, encouraging viewers to take immediate action.

# Ad summary This ad for Klook Hotels shows various hotels and hotel amenities that can be booked using the Klook app. The ad focuses on real reviews and the ability to filter hotels by train station proximity. # Brand positioning Klook Hotels is presented as a platform to book hotels and accommodations. The brand aims to occupy the space in consumers' minds as a user-friendly platform that provides real reviews with actual photos for hotel bookings. The brand promotes ease of use and transparency, going against the norm of relying solely on hotel-provided images and descriptions. The brand positioning appears functional, emphasizing simplicity and ease of finding and booking hotels. # Product Klook Hotels is presented as a service accessible via the Klook app, specializing in hotel bookings. It emphasizes user-friendliness by highlighting the ability to easily filter hotels by area, distance to train stations, and more. A key feature is the inclusion of real reviews with actual photos, addressing the purchase barrier of uncertainty about hotel quality and appearance. The product aims to provide transparency and trust by showing user-generated content, thus making the booking process easier and more reliable for potential customers. It focuses on giving potential guests an authentic view of hotels. # Visual style The ad has a polished commercial aesthetic. The editing style includes quick cuts and smooth transitions to keep the video flowing. The pacing is consistent, aligning with the upbeat music track to maintain viewer engagement. # Hooks Text overlay: Looking for your next hotel? Visual: 00:00–00:01: A hotel lobby scene. A couple stands at the front desk checking in with their luggage next to them. The ceiling has a colorful mural of buildings. Above the mural is the Klook Hotels logo and the text overlay, "Looking for your next hotel?". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of uncertainty and lack of transparency when booking hotels online, where standard listings may not accurately represent the actual quality or appearance of the accommodation. # Value propositions - Convenience: Easy filtering saves time and effort. - Transparency: Real reviews and photos build trust. - User-centric: Focus on providing user-generated content. # Benefits - Convenient way to find hotels - User-friendly platform - Transparent hotel information # Features - Easy hotel booking - Filter by area - Filter by distance to train stations - Real reviews with actual photos # Call to action Book Now # Social proof - Klookuser **** (review section) - 5.0/5.0 Fantastic (review section) # Point of view - Brand 100% – The ad is presented from the official voice of Klook, showcasing the app's features and benefits in a straightforward manner. # Storyline - 00:00–00:01 The ad opens with a shot of a hotel lobby, indicating the context of hotel bookings and travel. - 00:01–00:02 The scene shifts to a hotel room door opening, transitioning to the interior of a hotel room. - 00:02–00:04 The ad displays the functionality of filtering by area and distance to train stations, highlighting the platform's user-friendly features and convenience in finding suitable accommodation. - 00:04–00:09 The ad showcases real reviews with actual photos, building trust and credibility by presenting user-generated content that offers an authentic view of hotel experiences. - 00:09–00:10 The ad ends with the Klook logo and a 'Book Now' call to action, prompting viewers to take the next step.

# Ad summary This ad showcases the Klook Hotels app, highlighting its features such as filtering by area and accessing real reviews with photos, aimed at simplifying the hotel booking process for travelers. # Brand positioning Klook Hotels positions itself as a user-friendly app designed to simplify the hotel booking process. The brand seems to aim for a space where convenience meets reliability. It promotes a tone of ease and accessibility. The brand appears to ignore industry norms like traditional hotel advertising. The positioning is functional, focusing on simplicity and user empowerment. # Product Klook Hotels is a mobile app that allows users to easily search and book hotels. The app provides a filtering feature, enabling users to filter hotels by area and distance to train stations. It also offers access to real reviews accompanied by actual photos to make informed decisions. This aims to address the purchase barrier of uncertainty by providing transparent and user-generated content. The app is designed for travelers seeking reliable and convenient hotel booking experiences. # Visual style The ad has a bright and clean aesthetic with quick cuts. The production quality appears to be a hybrid between UGC and polished commercial. The pacing is quick, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:09: [Singing] And I can bring you along. Text overlay: Looking for your next hotel? Visual: 00:00–00:00: A ground-level, medium shot shows a hotel pool area. The foreground features lounge chairs on a wooden deck, with two women relaxing. In the background, there are people swimming and more lounge chairs. The hotel is a large, gold-colored building with a bright sky overhead. / 00:00–00:01: A medium shot shows a woman standing in a hotel room. The room has a king-size bed with white linens, a desk, and beige walls. The woman is waving at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that users find it difficult to easily search and book hotels in specific locations near transportation, or don't have enough information to make an informed decision. The visuals of reviews and photos aim to reduce the fear of uncertainty. # Value propositions - The app provides filtering to easily find hotels in desired areas near train stations. - The app provides real reviews with photos. # Benefits - Easy hotel search - Convenient hotel booking - Informed decisions with reviews and photos # Features - Filtering hotels by area - Filtering hotels by distance to train stations - Real reviews with photos # Call to action Book Now # Social proof - klookuser ****, 5.0 / 5.0 Fantastic, Deluxe Room • 2 Adults • 2 Nights # Point of view - Customer 100% – The ad is filmed to emulate a vlog-style review from a hotel customer. # Storyline - 00:00–00:00 The ad opens with a shot of a hotel pool area. - 00:01–00:01 A woman waves from inside a hotel room. - 00:02–00:04 The ad showcases the app's filtering feature for hotels by area and distance to train stations. - 00:05–00:08 The ad features hotel reviews with real photos. - 00:08–00:09 The ad highlights booking through the Klook app.

# Ad summary This ad showcases the Klook Hotels booking platform. It uses various visuals such as a bedroom with a city view, a woman exploring a hotel, and shots of hotel interiors and exteriors, all overlaid with text highlighting key features like easy filtering and real reviews with photos. The ad ends with a call to action to book now via the Klook app. # Brand positioning Klook Hotels aims to be a convenient platform for booking hotels that prioritizes user experience through easy filtering and real reviews with photos. This positions the brand as customer-centric, focusing on transparency and ease of use in the often complex hotel booking process. The brand's tone is modern and accessible, and it positions itself as a facilitator for travel planning, aligning with a lifestyle of exploration and adventure. The brand breaks from category norms by focusing on curated reviews and intuitive search options. # Product Klook Hotels is an online platform designed to streamline hotel bookings. It offers real reviews with actual photos, giving potential customers an honest and visual insight into the hotel experience. The platform allows users to easily filter hotels by area and distance to train stations. The ad highlights convenience and transparency, aiming to address the common purchase barriers of uncertainty and difficulty in finding suitable accommodation. Klook Hotels provides a user-friendly way to discover and book hotels, ensuring customers feel confident in their choices and have a hassle-free booking experience. # Visual style The ad features a mix of static and dynamic shots, with a clean and polished aesthetic. The editing style includes smooth transitions, and the production quality is high, reflecting a commercial feel. The visual motifs emphasize transparency and convenience, with clear shots of hotel interiors and user-friendly interfaces. The pacing is moderate, maintaining a consistent flow throughout the ad. The cuts are timed with the music beats, enhancing the overall engagement. # Hooks Spoken: [Upbeat, Energetic voiceover] Looking for your next hotel? Text overlay: Looking for your next hotel? Visual: 00:00–00:01: Wide shot of a hotel room with a large window offering a city view. The bed is unmade with white linens. The lighting is natural, and the camera is stationary, providing a serene introduction. / 00:01–00:03: Zoom in on the city view through the hotel room window. The camera slowly moves in, revealing a cityscape with buildings, trees, and traffic. The lighting is overcast, creating a muted tone. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty and uncertainty in finding suitable accommodation. This is signaled by the ad's focus on easy filtering and real reviews, aiming to eliminate the guesswork and anxiety involved in booking hotels. # Value propositions - Easy filtering: Simplifies hotel selection based on location and accessibility. - Real reviews with photos: Ensures transparency and builds trust by showcasing genuine experiences. - Convenient platform: Streamlines the hotel booking process, making it quick and efficient. # Benefits - Convenient hotel booking - Transparent user experience - Hassle-free planning # Features - Easily filter by area - Distance to train stations - Real reviews with actual photos # Call to action Book Now # Social proof - The ad features a review card with a rating of "5.0/5.0 Fantastic" from a user named "Klookuser ****" who stayed in a "Deluxe Room • 2 Adults • 2 Nights" # Point of view - Brand 100% – The entire ad is presented from the brand's official perspective, highlighting the features and benefits of the Klook Hotels platform. # Storyline - 00:00–00:02 The ad opens with a wide shot of a hotel room with a city view, setting a travel mood. This establishes a direct connection with the audience by prompting consideration of travel destinations. - 00:02–00:04 The ad transitions to emphasize the platform's filtering capabilities by showing various areas and distances to train stations, suggesting practicality and ease of planning. - 00:05–00:08 Next, the ad shows real reviews with actual photos. This builds trust and credibility by showcasing genuine experiences and visual assurance. - 00:09–00:09 The ad concludes with the Klook Hotels logo and a call to action to "Book Now", directly prompting the viewer to take the next step.

# Ad summary This ad for Klook Hotels targets users looking for the next hotel. It showcases the ability to filter by area and distance to train stations, and real reviews with photos. # Brand positioning Klook Hotels aims to be a user-friendly platform that simplifies the hotel booking process, particularly for travelers in Asia. The brand is positioned as a modern and tech-savvy solution, evident in its clean interface and focus on digital tools. By highlighting features such as filtering by area and distance to train stations, along with real reviews featuring photos, Klook emphasizes convenience and transparency. This allows the brand to appeal to pragmatic travelers who value efficiency and trustworthiness, setting it apart from platforms that may lack detailed filtering options or authentic user-generated content. # Product Klook Hotels is presented as an online platform to search for hotels. The ad highlights features like the ability to easily filter by area and distance to train stations, making it ideal for travelers wanting convenient access to transportation hubs in cities like Harajuku, Shibuya, and Ueno. Additionally, the platform offers real reviews with actual photos to give potential customers an accurate representation of the hotels. Klook Hotels addresses the purchase barrier of uncertainty by showcasing real user experiences. The ad tells the viewer that this product is worth trying because of its detailed search features and reliable review system. # Visual style The ad uses a polished, commercial visual style with bright, natural lighting and smooth transitions. Quick cuts and carefully framed shots present a modern and inviting aesthetic. The pacing is consistent, maintaining a steady rhythm throughout the ad. The visuals are synced with the music beats and text overlays to emphasize key points. # Hooks Spoken: Looking for your next hotel? Text overlay: Klook / Hotels / Looking for your next hotel? Visual: 00:00–00:02: A brightly lit, modern hotel room with two twin beds covered in white linens and blue-gray accent pillows. A dark wood desk sits against the left wall beneath a mounted TV. Large windows provide a view of the city skyline. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of finding hotels that are conveniently located near transportation hubs and the uncertainty of hotel quality, suggesting that users are tired of unreliable reviews and inconvenient locations. # Value propositions - Convenience: Easily find hotels close to transportation. - Transparency: Access real reviews with actual photos. # Benefits - Convenient hotel booking - Easy access to transportation - Transparent reviews with photos # Features - Easily filter by area - Easily filter by distance to train stations - Check out real reviews with actual photos! # Call to action None used. # Social proof - Klookuser **** 5.0/5.0 Fantastic Deluxe Room • 2 Adults • 2 Nights # Point of view - Brand 100% – The brand is communicating the benefits and features of the hotel platform by showcasing different hotels and amenities. # Storyline - 00:00–00:02 The camera moves through a hotel room. - 00:02–00:03 It transitions to a shot of buildings under a clear, blue sky. - 00:03–00:05 Back in a hotel room, two armchairs are facing a table next to a window. - 00:05–00:07 The camera moves past a buffet style breakfast. - 00:07–00:09 A high-rise view of buildings can be seen.

# Ad summary This ad shows a slideshow of scenes from Japan, including flowers, a bullet train, a bath house, and wisteria tunnels. # Brand positioning The brand is presented as an experienced travel resource that helps consumers book experiences and transportation in Japan. The brand aims to be a resource for those seeking adventure, sightseeing, and exploration within Japan, offering value-driven options for various interests. The brand is positioned to make travel in Japan more accessible and affordable. The brand promotes ease, affordability, and memorable experiences, while pushing against the notion that travel in Japan is difficult or expensive. The brand positioning is both functional (offering tours and transport) and emotional (creating memorable experiences). # Product The product is a travel booking service, specifically focused on tours, activities, and transportation options within Japan. The service is for anyone looking to explore Japan, from those seeking cultural experiences to outdoor adventures. The service offers savings of "Up to 30% off tours, activities, transport & more!" as a major selling point. The travel booking service is designed for those who want to experience the best of Japan without the hassle of planning all the details themselves. The ad focuses on the value and variety available through the service. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The production quality is high-end, aiming to evoke a sense of wonder and wanderlust. The editing rhythm is quick, with cuts timed to the music beats. The pacing is fast, around 20 cuts per minute, maintaining a consistent rhythm throughout the ad. The cuts are synced to the music, creating a dynamic viewing experience. # Hooks Text overlay: 00:00–00:07: Up to 30% off tours, activities, transport & more! Visual: 00:00–00:01: A panoramic view of a field of pink flowers with Mount Fuji in the background. A silver bullet train speeds across the frame from left to right. The sky is clear and blue. The lighting is bright and sunny. # Funnel stage Top of funnel (Awareness) # Pain points Planning travel in Japan can be overwhelming and expensive. # Value propositions - Up to 30% off tours, activities, transport & more! provides affordable travel solutions. # Benefits - Savings of up to 30% - More options # Features - Tours - Activities - Transportation # Call to action None used. # Social proof - None used. # Point of view - External source 100% – The ad shows scenic views of Japan without featuring any direct customer interaction. # Storyline - 00:00–00:01 The ad opens with a vibrant field of pink flowers in front of Mount Fuji and a passing bullet train. - 00:00–00:01 This establishes the setting and hints at the adventures to come. - 00:00–00:01 The perspective is from an observer, showcasing the beauty of the landscape. - 00:00–00:01 The tone is bright and inviting. - 00:01–00:04 The scene transitions to a traditional Japanese onsen (hot spring) with cherry blossoms in bloom, still featuring Mount Fuji in the background. - 00:01–00:04 This scene builds on the initial setting, adding a sense of relaxation and cultural immersion. - 00:01–00:04 The observer's perspective continues, emphasizing the picturesque scenery. - 00:01–00:04 The tone remains serene and inviting. - 00:04–00:07 The ad concludes with a shot of a tunnel of blooming wisteria. - 00:04–00:07 This final scene reinforces the theme of natural beauty and exploration. - 00:04–00:07 The observer’s perspective persists, highlighting the enchanting view. - 00:04–00:07 The tone stays magical and inviting.

# Ad summary This ad for Klook Hotels uses a slideshow of luxury resorts in Cordova and Ayala Central Cebu. It highlights the ability to filter by area and distance to train stations, check out real reviews with actual photos, and book now. # Brand positioning Klook Hotels is presented as a service that provides access to high-end hotels and resorts. The brand emphasizes convenience and ease of use by allowing users to filter by area and proximity to transportation, ensuring travelers can find accommodations that fit their specific needs and preferences. It also highlights transparency and trustworthiness by providing real reviews with actual photos, building confidence in the booking process. Klook aims to be a reliable platform for booking quality accommodations, catering to travelers who value both luxury and practicality. # Product Klook Hotels is an online platform that helps users book hotel accommodations. The service offers the ability to easily filter hotel options by area and distance to train stations, catering to users who prioritize convenience and accessibility. It also provides real reviews with actual photos, allowing potential guests to see the experiences of other travelers. The ad emphasizes the ease of use and transparency of the platform, aiming to address potential booking anxieties and encourage users to explore and reserve accommodations through Klook. # Visual style The ad features a polished, commercial aesthetic with a focus on showcasing high-quality visuals of luxury hotels and resorts. The editing style uses quick cuts and transitions to maintain a fast pace, aligning with the fast-scrolling behavior of social media users. The production quality is high-end, emphasizing visual appeal through vibrant colors, clear lighting, and smooth camera movements. The pacing is consistent, creating a dynamic and engaging viewing experience. The cuts, text, and product actions are timed to the music beats, enhancing the overall audio-visual sync. # Hooks Text overlay: 00:00–00:02 Klook Hotels / 00:00–00:02 Looking for your next hotel? Visual: 00:00–00:01: A wide shot shows a luxurious infinity pool with chairs submerged in the water, overlooking the ocean under a clear blue sky. A partial palm tree is visible on the right. Text overlay reads: "Klook Hotels" and "Looking for your next hotel?" / 00:01–00:02: A wide shot from a low angle shows a grand hotel lobby. The floor is shiny and reflective. A seating area is in the middle and the front desk is in the background. Text overlay reads: "Klook Hotels" and "Looking for your next hotel?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of finding the perfect hotel in an unfamiliar location. The question "Looking for your next hotel?" directly targets users who are actively planning travel and may be overwhelmed by the many options available. # Value propositions - Easy to find the perfect hotel for your needs, with the ability to filter by area and distance to train stations, ensuring convenience and accessibility. - Transparency and trust through real reviews and actual photos, providing potential guests with confidence in their booking decisions. # Benefits - Convenient search - Easy to find hotels - Transparent - Quality # Features - Filter by area - Filter distance to train stations - Real reviews - Actual photos # Call to action Book Now # Social proof - Klookuser **** 5.0/5.0 Fantastic Deluxe Room • 2 Adults • 2 Nights # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing the app's features and benefits through visuals and text overlays. # Storyline - 00:00–00:01 The ad opens with a scenic view of a luxurious infinity pool overlooking the ocean, immediately establishing a sense of high-end travel and relaxation. The text overlay poses a question, directly engaging the viewer and setting the stage for the brand's solution. - 00:01–00:04 00:01–00:04: The ad transitions to show an opulent hotel lobby and a person on a hotel balcony overlooking a beautiful ocean view. This section highlights the app’s filter, suggesting ease of use and tailored search capabilities. The visuals and text work together to showcase the app's ability to help users find the perfect location based on specific criteria. - 00:04–00:08 00:04–00:08: The ad shifts to real reviews with photos of the hotel's facilities and the surrounding views. The ad is aimed at demonstrating the hotel's quality and trustworthiness. - 00:08–00:09 00:08–00:09: The ad displays the Klook app logo and a “Book Now” call to action. This final beat reinforces the brand's identity and encourages immediate action, prompting viewers to use the app for their next hotel booking.

# Ad summary This ad showcases Klook's Cherry Blossom sale with travel experiences to Gangwon, South Korea and Fujinomiya, Japan. # Brand positioning Klook is presented as a travel and experiences booking platform. The brand aligns with a sense of adventure and cultural exploration, particularly in Asian destinations. Klook positions itself as a provider of convenient access to memorable travel experiences, targeting a younger, tech-savvy audience interested in curated and accessible travel opportunities. Klook is promoting travel during the cherry blossom season. Klook ignores the hassle of booking travel by providing a one-stop shop for experiences and accommodations. # Product Klook is advertising travel deals for the cherry blossom season. The ad features destinations in Japan, South Korea, and Taiwan. The product being promoted is access to curated travel experiences, specifically a 'Roll Bike Experience' in Gangwon and Shinkansen travel with views of Mt. Fuji in Fujinomiya. The ad addresses the purchase barrier of perceived high costs by highlighting savings 'up to P2,800' and a '50% Off Promo Codes' offer, making these experiences more accessible and attractive to budget-conscious travelers. # Visual style The ad has a clean and vibrant aesthetic, using bright colors and crisp photography to showcase the cherry blossom season. The design incorporates rounded shapes and a simple layout. The overall visual style feels modern and inviting, aiming to capture attention with its visually appealing travel destinations. # Hooks Headline: cherry blossom sale # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly alleviates the consumer's pain point of high travel costs by offering discounts on experiences during Cherry Blossom season. # Value propositions - 50% Off Promo Codes - Up to ₱2,800 in savings # Benefits - Discounted travel experiences - Affordable pricing for tourist activities during Cherry Blossom season in Japan, South Korea, and Taiwan # Features - Promo Codes - Savings # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad communicates from the perspective of Klook, providing information about travel destinations and special offers. # Storyline - The ad starts by announcing the 'Cherry Blossom sale', immediately setting the theme and drawing in viewers interested in this seasonal event. The brand is the one telling the customer what the ad is for and what it will provide them. - Next, the ad provides information on the discounts that can be applied, such as '50% Off Promo Codes' and 'Up to P2,800 in savings', to give the impression of affordability to potential travellers. The brand is the one telling the customer the promotion details. - The ad then offers specific destinations, listing 'Japan, South Korea, Taiwan' to illustrate where the cherry blossom experiences can be found. The brand is the one telling the customer where the Cherry Blossom sale is. - Finally, the ad presents visuals of the experiences, such as a ride along the cherry blossom path and Mt. Fuji view from a train, making potential customers excited about the travel destinations. The brand is the one telling the customer what is offered in the travel destinations.

# Ad summary This Klook ad promotes hotel stays in destinations where cherry blossoms are blooming. The ad features a woman standing in a hotel room in front of a large window with a view of cherry blossoms and offers 30% off. # Brand positioning Klook is presented as a modern and accessible travel platform. The company offers a range of travel experiences, activities, and accommodations. The use of a playful font and bright colors gives the brand a youthful and energetic feel, suggesting that Klook is for travelers seeking fun and convenient ways to explore the world. The ad focuses on the experience of travel and is aligned with the lifestyle of a modern traveler seeking unique experiences. # Product The advertised product is hotel booking services provided through Klook Hotels. It allows customers to book hotels located in destinations where cherry blossoms are blooming. The ad highlights the unique and picturesque locations, specifically during cherry blossom season. The ad provides a 30% discount. This hotel booking service is designed to provide travelers with a convenient way to find and book accommodations in beautiful, seasonal destinations. The ad aims to overcome purchase barriers by providing a special offer and highlighting the aesthetic appeal of cherry blossom locations. # Visual style The ad utilizes a bright and inviting visual style, with a focus on soft lighting and pastel colors, especially pinks and blues. The production quality appears to be high, with a clean and polished finish. The image treatment includes a slight blurring of the background to draw more focus to the model in the foreground, with the pink cherry blossom theme repeated. The typography is playful and modern, matching the overall aesthetic of the ad. The visual style is designed to be eye-catching and platform-native, fitting well within a social media feed. # Hooks Headline: Stay where the Cherry Blossoms bloom # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Stay where the Cherry Blossoms bloom - Extra 30% Off # Benefits - Stay where the Cherry Blossoms bloom # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present in the top caption that says "Stay where the Cherry Blossoms bloom" as well as the "Extra 30% Off" badge to capture the attention of the user and make a sale. - Customer: The image of the woman standing in a hotel room overlooking cherry blossoms represents the customer's perspective, providing a visual representation of the experience being advertised. # Storyline - The ad opens with a pink, balloon-style text overlay stating "Stay where the Cherry Blossoms bloom", introducing the theme of the ad, which is to promote accommodations where cherry blossoms are in bloom. This is from the brand's perspective and sets the visual tone for the ad. - The image transitions to a woman standing in what appears to be a hotel room, in front of a large window with a view of blooming cherry blossom trees. This provides a visual of the experience being advertised, highlighting a desirable travel destination during a specific season. This is from the customer's perspective, imagining themselves in the location. - Finally, the ad highlights a limited-time offer of "Extra 30% Off," aiming to incentivize immediate bookings by presenting an opportunity for savings. This is from the brand's perspective, providing a deal to encourage customers to book through Klook Hotels.

# Ad summary This ad for Klook Hotels shows different hotel rooms and resorts. The text overlay prompts the viewer to book with Klook. # Brand positioning The ad presents Klook Hotels as a user-friendly service for finding hotels. The ad is trying to occupy the space in the consumer's mind that it is an easy way to filter for hotels by area and distance to train stations. The brand's tone is fun and aligns with the lifestyle of travel. # Product Klook Hotels is presented as a convenient platform for booking accommodations. The ad highlights the ability to easily filter hotels by area and distance to train stations. The platform provides real reviews with actual photos. The ad addresses purchase barriers by showcasing reviews and photos, instilling trust, and showing various hotel options. # Visual style The ad has a polished commercial aesthetic with bright natural lighting. The editing style uses quick cuts to showcase different hotel visuals and features. The pacing is upbeat due to the quick cuts and music. # Hooks Spoken: [Singing] Shawty lala need no money. Don't need no body. Just need your body. Eh eh. Text overlay: Looking for your next hotel? Visual: 00:00–00:01 A low angle shows silhouetted palm trees swaying in the wind against a backdrop of a bright blue sky and ocean. Below, the clear blue water of a pool is visible. The Klook Hotels logo is at the top. White text reads, "Looking for your next hotel?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a hotel that is both in the desired location and close to transportation, as well as the need for reliable reviews. # Value propositions - Find the perfect hotel that is near train stations - You can trust in the real reviews. # Benefits - Easily find a hotel that fits your needs. - Check out real reviews with actual photos! # Features - Filter hotels by area - Filter hotels by distance to train stations # Call to action Book Now # Social proof - Klookuser **** 5.0/5.0 Fantastic. Deluxe Room • 2 Adults • 2 Nights # Point of view - Brand 100% – The ad is communicated through the brand presenting a variety of hotel options and real reviews. # Storyline - 00:00–00:01 The ad opens with scenic views of resorts, pools, and beaches. - 00:01–00:02 00:01–00:02 The ad shows a hotel beachside restaurant. - 00:02–00:04 00:02–00:04 The ad shows text about filtering by area and distance to train stations. The visuals show exterior shots of a hotel with palm trees. - 00:04–00:05 00:04–00:05 The ad shows a hotel room interior. The text says that you can filter by distance to train stations and more. - 00:05–00:08 00:05–00:08 The ad shows photos and reviews of hotels with pools and views of the ocean. A woman is also shown, implying that customers use this app. - 00:08–00:09 00:08–00:09 The ad shows Klook's logo and a call to action to book now.

# Ad summary This ad promotes the Klook Hotels app as a place to book hotel stays with ease and confidence. It features multiple angles of the same woman enjoying the facilities at a hotel, alongside on-screen text describing the app's features, such as filtering by area and reading real reviews with photos. # Brand positioning Klook Hotels is presented as a user-friendly mobile app designed to streamline the hotel booking experience. The brand positions itself by highlighting the ease of filtering hotels by area and proximity to train stations, as well as showcasing real reviews and photos. The brand promotes convenience and trust, aligning with a modern, tech-savvy lifestyle. The brand ignores the norm of relying solely on star ratings and brand names, instead focusing on transparency with user-generated content and detailed search filters. This functional positioning is focused on making travel planning more accessible and reliable. # Product Klook Hotels is a mobile app for booking hotel stays. The app allows users to easily filter hotels by area, distance to train stations, and other criteria. The ad highlights features such as real reviews and actual photos of the hotels. This helps users make informed decisions and addresses the purchase barrier of uncertainty about hotel quality and location. The app is for travelers who want a reliable and convenient way to find and book accommodations, ensuring they can easily access information and make confident choices. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style consists of quick cuts to showcase various hotel features and amenities. The production quality is high, with smooth transitions and clear visuals, supporting the intention of presenting a reliable and appealing booking platform. The pacing is quick to maintain viewer engagement. Cuts are timed to sync with the music, adding a dynamic feel. # Hooks Spoken: 00:00–00:01 Looking for your next hotel? Text overlay: 00:00–00:01 Looking for your next hotel? Visual: 00:00–00:01: A wide shot of a tall, white hotel building with multiple floors and balconies. The hotel is surrounded by palm trees and a large pool with clear blue water. The sky is bright blue. On-screen text reads 'Looking for your next hotel?' # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of uncertainty when booking hotels. Viewers may worry about the actual quality and location of a hotel not matching its online description. “Check out real reviews with actual photos!” # Value propositions - Convenient hotel booking with easy filtering - Reliable choices with real reviews and photos - Make informed travel plans with confidence # Benefits - Easily find the perfect hotel - Make informed decisions - Ensure quality and location # Features - Filter by area - Filter by distance to train stations - Real reviews - Actual photos # Call to action Book Now # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:01 The ad starts with a view of a hotel, asking if the viewer is looking for their next hotel. - 00:01–00:04 The ad shows the user filtering hotels by area and distance to train stations. - 00:04–00:08 The ad highlights the feature of checking out real reviews with actual photos. - 00:08–00:09 The ad ends with a shot of a hotel exterior and a CTA to book now.

# Ad summary This ad showcases beautiful hotels bookable on the Klook platform, emphasizing ease of filtering by location and the availability of real reviews with actual photos. It aims to entice users to book their next hotel stay through Klook. # Brand positioning Klook Hotels positions itself as a user-friendly platform for booking hotel stays, especially in desirable tourist destinations. The brand focuses on simplifying the hotel selection process with features like easy filtering and verified user reviews. Klook appeals to travelers seeking convenience and transparency, helping them make informed decisions. The brand uses visuals that evoke luxury and relaxation, aligning with the emotional benefits of a vacation. The brand is positioning itself as a platform that offers reliability and value in the travel booking market, emphasizing the ease of planning travel experiences. # Product The product being advertised is the Klook Hotels booking service. The platform allows users to easily find and book hotel stays in popular tourist destinations. It offers features such as filtering by area and distance to train stations, and provides real reviews with actual photos from previous guests. The ad highlights the value of these features, enabling users to make informed decisions about their accommodations. Klook aims to remove uncertainty and guesswork from the booking process, ensuring a satisfying travel experience. # Visual style The ad has a polished, commercial aesthetic with vibrant colors and smooth transitions. The production quality is high, with clear, well-lit shots. The editing rhythm is moderately paced, shifting focus between appealing hotel features and user reviews. Visuals are synched to the upbeat music track. # Hooks Text overlay: 00:00–00:02: Klook Hotels / 00:00–00:02: Looking for your next hotel? Visual: 00:00–00:01: A low-angle shot shows a long, narrow blue swimming pool surrounded by modern hotel buildings and palm trees under a partly cloudy sky. 'Klook Hotels' logo and the text 'Looking for your next hotel?' appear as overlays. / 00:01–00:02: An interior shot showcases a hotel room with two queen-size beds, white linens, and a simple, modern design. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and uncertainty in finding the right hotel, with a lack of reliable information. # Value propositions - Ease of filtering by location: Simplifies finding hotels near specific areas or transit options. - Real reviews with photos: Increases confidence in booking decisions by showcasing verified user experiences. # Benefits - Convenient hotel search - Informed booking decisions - Transparent review system # Features - Easy filtering by area and distance to train stations - Real reviews with actual photos # Call to action Book Now # Social proof - Klookuser **** 5.0/5.0 Fantastic Deluxe Room • 2 Adults • 2 Nights # Point of view - Brand 100% – The ad presents the brand’s features and benefits through curated visuals and text overlays, maintaining a consistent promotional voice. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with appealing visuals of luxury hotel pools, rooms, and beaches, immediately capturing the viewer's attention with desirable vacation settings. - 00:02–00:04 00:02–00:04: The ad highlights the ability to easily filter hotels by area and distance to train stations, emphasizing the platform's convenience for travelers seeking specific locations. - 00:04–00:09 00:04–00:09: The ad draws focus to real reviews with actual photos, building trust and demonstrating the transparency of Klook's platform. The perspective shifts from showcasing hotel amenities to providing validation through user-generated content. - 00:09–00:10 00:09–00:10: The Klook logo and a 'Book Now' prompt encourages immediate action, guiding the viewer to finalize their booking.

# Ad summary This ad for Klook promotes their hotel booking services by showcasing high-end hotels. The ad uses footage of aesthetically pleasing hotels, filters by area, and customer reviews. # Brand positioning Klook is presented as a service for booking high-end hotels in desirable areas. The hotels shown are luxurious, with rooftop pools, green spaces, and high-end interior design. Klook hotels stand out for their focus on aesthetics and an emphasis on providing a calming and beautiful travel experience. The brand does not compete with low-budget hotels or motels. # Product Klook is a hotel booking service that allows users to easily filter hotels by area, distance to train stations, and more. The ad showcases hotels with high-end amenities and features, such as rooftop pools, restaurants, and lush greenery. Klook provides real reviews with photos of hotel rooms and spaces, so customers can get an accurate idea of what the hotel looks like. Klook presents itself as a curated booking service for beautiful hotels in desirable areas. # Visual style The ad uses a high-quality visual style, with a focus on the aesthetics of the hotel. The editing style is quick cuts with the goal of rapidly showing as many hotels as possible. The production quality is very polished. The pacing is fast with many cuts per minute. The cuts are timed to the beat of the music. # Hooks Spoken: 00:00–00:02 [Singing] Looking for your next hotel? Text overlay: 00:00–00:02 Looking for your next hotel? Visual: 00:00–00:01 A tall glass hotel building is shown. The hotel has green foliage on multiple levels. The sky is bright blue. On the right, the edges of other buildings can be seen. / 00:01–00:02 A bedroom is shown, with natural light coming from the windows behind the bed. The bedding is white, and the room is designed in a minimalist fashion. Outside, greenery can be seen. # Funnel stage Middle of funnel (Consideration) # Pain points Finding a hotel that is both located in a convenient area and aesthetically pleasing is a time-consuming task. # Value propositions - Easily filter to quickly find the best hotel for your needs. - Real photos of hotel rooms and spaces ensure you are booking a place you will enjoy. # Benefits - Users can easily find hotels in desirable areas. - Users can view photos of the rooms and property before booking. # Features - Easily filter by area, distance to train stations, and more! - Check out real reviews with actual photos! # Call to action Book Now # Social proof - Klookuser **** 5.0/5.0 Fantastic Deluxe Room • 2 Adults • 2 Nights # Point of view - Brand 100% – The entire ad is from the perspective of the brand touting the hotels available to book via Klook. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a view of an upscale hotel exterior, then transitions to a bedroom to establish a luxurious mood. A question is posed to the viewer asking if they are "looking for your next hotel?" This is from the brand's perspective. - 00:02–00:04 00:02–00:04 The ad shows a feature of the app to filter by neighborhood. The ad conveys that Klook is easy to use. The message is conveyed from the brand perspective. - 00:04–00:08 00:04–00:08 The ad shows several aesthetically pleasing areas in the hotel. The ad demonstrates that Klook hotels provide a luxurious and beautiful experience. The message is conveyed from the brand perspective. - 00:08–00:09 00:08–00:09 The ad ends with a call to action to book now. The message is conveyed from the brand perspective.

# Ad summary This Klook hotels ad features a montage of hotel experiences including hotel exteriors and interiors. The ad showcases the many booking filters available to customers, like filters for area and distance to train stations. It also highlights that customers can view real reviews and photos. # Brand positioning Klook Hotels aims to be a convenient and comprehensive platform for booking hotel stays, positioning itself as a user-friendly solution for travelers. The ad emphasizes the ease of finding the perfect hotel by offering filters for area and distance to train stations. By showing interiors, exteriors, and activities, the brand promotes an experience-driven approach to hotel selection, aligning with a lifestyle of travel and exploration. Klook Hotels differentiates itself by providing real reviews and photos, increasing trust and transparency compared to competitors who may rely solely on promotional content. This functional positioning focuses on simplicity and reliability in the booking process, with the aim of helping customers find hotels in locations they want to be in. # Product Klook Hotels is an online platform designed to facilitate hotel bookings. It allows users to easily search and filter hotels by area and distance to train stations. The platform provides access to real reviews and actual photos, helping users make informed decisions based on firsthand experiences. The ad highlights the convenience of finding and booking hotels through Klook, showcasing a range of hotel options and amenities. The platform is designed for travelers seeking a seamless booking experience with access to reliable information and visual previews of available accommodations. # Visual style The ad has a polished and professional aesthetic, utilizing bright lighting and clear shots of hotel interiors and exteriors. The editing style involves quick cuts between different scenes to maintain a fast pace. The production quality is high, resembling a commercial, which supports the intended tone of reliability and trust. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:01 [Singing] I see it on the sea is why I make it so easy to fall in love Text overlay: 00:00–00:09 Klook Hotels / 00:00–00:01 Looking for your next hotel? Visual: 00:00–00:01: A woman with long, dark hair wearing a white dress walks toward a large, modern hotel with a unique, angular design. The building has reflective, dark-tinted windows and is surrounded by manicured greenery. The sky is overcast. The camera follows her from behind. Text overlay reads “Klook Hotels: Looking for your next hotel?”. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that finding the right hotel can be difficult and time-consuming, with the need to consider various factors like location and reviews. The question “Looking for your next hotel?” at the beginning of the ad highlights the customer's struggle to find suitable accommodations. # Value propositions - Convenient hotel booking platform with comprehensive search and filter options - Transparent and trustworthy reviews to aid in hotel selection # Benefits - Find hotels in desired locations easily - Make informed decisions based on firsthand experiences # Features - Easy filtering by area, distance to train stations, and more - Real reviews with actual photos # Call to action Book Now # Social proof - Klookuser 5.0/5.0 Fantastic (Review) # Point of view - Brand 100% – The ad uses a brand perspective by promoting the various features of the Klook Hotels platform to users. # Storyline - 00:00–00:01 The ad begins with the question “Looking for your next hotel?”, which grabs the audience’s attention and sets the stage for the ad's content. This question directly addresses potential customers and their immediate needs. - 00:01–00:04 The ad then transitions to highlighting Klook Hotels’ feature of easy filtering by area and distance to train stations. This feature is conveyed as a benefit to the user and the reason why they should use Klook Hotels. - 00:04–00:08 The ad then transitions to highlighting that users can check out real reviews with actual photos, building trust through authentic feedback. - 00:08–00:09 The ad then ends with the Klook logo and the text “Book Now” which serves as the call to action.

# Ad summary This ad promotes Klook hotels, offering the benefit of a free Jiufen tour when booking hotels in Taiwan. It targets travelers looking for convenient travel packages. # Brand positioning Klook is presented as a travel and experiences platform, offering users a streamlined way to book hotels and tours. The brand seeks to occupy a space in the consumer's mind as a convenient, all-in-one travel solution, especially for Asian destinations. The brand aligns with a lifestyle of adventure and exploration, catering to those seeking hassle-free travel planning and valuable travel deals. Klook seems to push against the norm of booking hotels and tours separately, offering a combined approach. The brand positioning is both functional, through its ease of use, and emotional, by promising memorable travel experiences. # Product The ad features Klook's hotel booking service, specifically for accommodations in Taiwan, and offers a free Jiufen tour as an incentive for booking. The product is designed for travelers looking to explore Taiwan, particularly those interested in visiting Jiufen. The unique selling proposition is the bundled offer of hotel booking and a free tour, designed to enhance the travel experience and provide added value. The ad addresses the potential purchase barrier of tour planning by including it as a bonus, making travel more convenient. It is presented as an easy and cost effective way to travel. # Visual style The ad has a clean, modern visual style with bright colors and a focus on presenting information clearly. It resembles an Instagram post. The production quality is high, with professional photography and graphic elements. The image treatment includes a soft color grade to make the orange tones pop. Typography is simple and legible. The ad attempts to mimic a platform-native style to blend in with social media feeds. # Hooks Headline: BOOK HOTELS IN TAIWAN # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly addresses the pain point of planning a tour separately from the hotel, with "GET A FREE JIUFEN TOUR!" indicating that users can avoid the hassle of booking tours separately. # Value propositions - Book hotels in Taiwan and get a free Jiufen Tour - Save up to P2K on Hotels # Benefits - Save up to P2K on Hotels # Features - Hotels - Free Jiufen Tour # Call to action None used. # Social proof - None used. # Point of view - Brand, presented through the call-to-action buttons at the top of the image, intends to highlight the services offered and any additional deals. # Storyline - The ad begins by highlighting Klook Hotels and the offer of "BOOK HOTELS IN TAIWAN," immediately orienting the audience to the primary service being promoted. This is being presented by the brand to set the stage and attract those interested in travel to Taiwan. - The ad then transitions to an incentive, stating "GET A FREE JIUFEN TOUR!", to add extra value to the hotel booking. This message is being conveyed by the brand to enhance the offer and encourage conversions. - Finally, the ad shows a lifestyle visual with a woman using her phone while sitting on a hotel bed, with an image of Jiufen displayed on her phone screen, implying she's browsing travel options. This is from the customer's perspective to illustrate the convenience and ease of planning a trip.

# Ad summary This vertical video ad for Klook Hotels highlights the ability to easily filter hotel searches by area and distance to train stations, and to check out real reviews with actual photos. The ad features quick cuts of hotel rooms, restaurants, pools, and beaches and uses bright, bold text overlays that highlight the ad’s core message. # Brand positioning Klook Hotels is presented as a travel company offering a range of hotels in a variety of locations, with a focus on the Asia-Pacific region. The brand emphasizes ease of search, selection, and booking, with features such as filtering by area and distance to transportation, as well as the ability to view real reviews with actual photos. The brand is positioned as a modern, tech-forward travel platform aiming to provide customers with reliable information and convenient booking options. The brand aligns with a lifestyle of exploration, convenience, and informed decision-making, pushing against the idea of booking without complete information or relying on outdated resources. The brand positioning is functional, emphasizing simplicity and performance in the hotel booking process. # Product Klook Hotels is a service that enables users to find and book hotels through their platform. The ad highlights features that allow users to filter by area, distance to train stations, and more. It also emphasizes the availability of real reviews with actual photos. The product is for travelers looking for convenient and reliable hotel booking options in the Asia-Pacific region. USPs include its filtering capabilities and access to real reviews with actual photos. The product is useful for planning vacations, weekend getaways, or business trips. Purchase barriers addressed include uncertainty about hotel quality and location, which are mitigated by providing detailed reviews and filtering options. The ad tells viewers that Klook Hotels is worth trying because it offers a user-friendly platform with essential information to make informed decisions when booking accommodations. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high, featuring bright, natural lighting and clear visuals. The editing style includes quick cuts to maintain a fast pace, and static shots to showcase hotel amenities and locations. The pacing is consistent, with approximately 60 cuts per minute. The visuals and music are timed together to create an engaging rhythm. # Hooks Text overlay: Looking for your next hotel? Visual: 00:00–00:01 The foreground shows a neatly made hotel bed with white linens and decorative leaves or flowers. The background includes a headboard, wallpaper, and a window with curtains. The setting is a hotel room with warm lighting and decorative details. No people are visible. The camera is stationary and focuses on the bed, with a slightly low angle. The lighting is warm and inviting. The product, Klook Hotels, is not directly visible, but the hotel room represents the service offered. There is a Klook Hotels logo and the text "Looking for your next hotel?" / 00:01–00:02 The foreground shows dining tables and chairs in a restaurant setting. The background includes large windows with a view of greenery. The setting is a restaurant or dining area within a hotel, with natural light streaming in through the windows. No people are visible. The camera is stationary and provides a wide shot of the dining area. The lighting is bright and natural. The product, Klook Hotels, is not directly visible, but the restaurant represents the amenities associated with the service. There is a Klook Hotels logo and the text "Looking for your next hotel?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of uncertainty and lack of information when booking hotels by offering features that allow users to easily filter by location and transportation, and to check out real reviews with photos. # Value propositions - Easy hotel search with practical filtering options - Access to real reviews with photos for reliable insights # Benefits - Convenient hotel search - Informed booking decisions # Features - Filter by area - Filter by distance to train stations - Real reviews with actual photos # Call to action Book Now # Social proof - The ad shows an example review of "5.0/5.0 Fantastic", implying that other users have had excellent experiences with the hotels listed on the platform. # Point of view - Brand 100% – The entire ad presents a curated view of the brand’s offering, showcasing hotel rooms, amenities, and user interface elements. # Storyline - 00:00–00:01 00:00–00:01 The video opens with a shot of a hotel room featuring a large bed. The intention is to immediately showcase the variety of accommodations available through Klook Hotels. The perspective is from a neutral, observational viewpoint, showing the hotel room in a clean and inviting manner, setting a comfortable and aspirational tone. - 00:01–00:02 00:01–00:02 The scene transitions to a restaurant interior with multiple tables and chairs, offering a glimpse of the dining options associated with the hotels. The message conveyed is that Klook Hotels provides access to a variety of amenities. The perspective is from a neutral, observational viewpoint, showing the restaurant in a clean and inviting manner, setting a comfortable and aspirational tone. - 00:02–00:03 00:02–00:03 The video shifts to an outdoor scene, featuring a wooden pier extending over the ocean. This highlights the diversity of locations and experiences available through Klook Hotels. The shot conveys a sense of adventure and relaxation, appealing to those seeking vacations in scenic locations. The perspective is from a neutral, observational viewpoint, showing the scenery in a clean and inviting manner, setting a comfortable and aspirational tone. - 00:03–00:04 00:03–00:04 The scene presents a view from a hotel room, showcasing palm trees and a beach scene. This reinforces the variety of locations and views offered through Klook Hotels. The perspective is from a neutral, observational viewpoint, showing the scenery in a clean and inviting manner, setting a comfortable and aspirational tone. - 00:04–00:05 00:04–00:05 The video transitions to a close-up of various plates of food on a table in a restaurant. This showcases the dining experiences that can be enjoyed while staying at the hotels booked through Klook. The perspective is from a neutral, observational viewpoint, showing the food in a clean and inviting manner, setting a comfortable and aspirational tone. - 00:05–00:06 00:05–00:06 The scene cuts to a view of a swimming pool at a resort, offering a glimpse of the recreational amenities available. This communicates that Klook Hotels provides access to hotels with a range of leisure facilities. The perspective is from a neutral, observational viewpoint, showing the pool in a clean and inviting manner, setting a comfortable and aspirational tone. - 00:06–00:08 00:06–00:08 The video shows a massage room with multiple beds, highlighting spa services available at some of the hotels. This adds to the image of relaxation and luxury that Klook Hotels offers. The perspective is from a neutral, observational viewpoint, showing the room in a clean and inviting manner, setting a comfortable and aspirational tone. - 00:08–00:09 00:08–00:09 The video concludes with a shot of a woman walking on a pier, with the Klook logo and a “Book Now” button displayed. This serves as a final call to action, encouraging viewers to use Klook Hotels for their next booking. The perspective is from a neutral, observational viewpoint, showing the scenery in a clean and inviting manner, setting a comfortable and aspirational tone.

# Ad summary This ad promotes Klook Hotels, a platform that allows users to easily filter by area, distance to train stations, and more. The ad showcases different hotel rooms and amenities while also highlighting real reviews with actual photos. # Brand positioning Klook Hotels positions itself as a user-friendly platform for booking hotels with ease and convenience. The brand offers a way to filter hotel options based on specific criteria such as area and proximity to train stations. It also emphasizes the importance of real reviews and actual photos to build trust and transparency for potential customers. Klook aims to occupy a space in the consumer's mind as a reliable source for discovering the best hotels based on their individual preferences and requirements. # Product The Klook Hotels platform is presented as a convenient way to find and book hotels. It allows users to filter by area, distance to train stations, and more. The ad highlights real reviews with actual photos, providing transparency and building trust. The platform is designed for anyone looking to book hotels, especially those who value convenience and detailed information before making a decision. The ad aims to address purchase barriers by showing that Klook offers a user-friendly experience with reliable reviews and photos to help users choose the right hotel. # Visual style The ad has a polished and professional aesthetic, with bright lighting and smooth transitions. The editing style includes quick cuts to showcase different hotel rooms and amenities, maintaining a consistent pace. The production quality is high, giving it a commercial feel. The ad uses visual motifs such as showcasing hotel rooms and amenities to highlight the features of the Klook Hotels platform. # Hooks Text overlay: 00:00–00:02 Looking for your next hotel? Visual: 00:00–00:01: A hotel pool area with lounge chairs and palm trees. Tall buildings surround the area. / 00:01–00:02: Inside a hotel lobby with large windows, comfortable seating, and a view of the outdoor pool. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of finding the perfect hotel by offering tools that filter by area, distance to train stations, and more. # Value propositions - Convenient hotel booking platform - Transparent and trustworthy information - User-friendly experience # Benefits - Easily find hotels based on specific criteria - Make informed decisions with reliable reviews and photos # Features - Filter by area - Distance to train stations - Real reviews - Actual photos # Call to action Book Now # Social proof - 5.0/5.0 Fantastic (Review rating) - Review from Klookuser # Point of view - Brand 100% – The entire ad is presented from the perspective of the Klook Hotels brand, showcasing its features and benefits. # Storyline - 00:00–00:01 The ad starts with a scene of a hotel pool and lounge area. - 00:01–00:02 The ad then shifts to the hotel lobby. - 00:02–00:05 The ad shows the feature to easily filter by area, distance to train stations, and more! - 00:05–00:08 The ad shows the feature to check out real reviews with actual photos! - 00:08–00:09 The ad ends with a call to action to Book Now.

# Ad summary This ad promotes Klook, highlighting deals for big groups. It features three people around a table full of food, with text emphasizing savings and group deals. # Brand positioning Klook is presented as a platform that facilitates and encourages shared experiences, particularly dining, for larger groups. The brand is positioned as a provider of savings and deals that make group activities more accessible and affordable. The tone is enthusiastic and inviting, emphasizing the joy of communal dining experiences while subtly addressing the financial aspect of group outings. It implies that Klook is a user-friendly service that prioritizes making group reservations straightforward and budget-friendly. # Product The product being advertised is Klook's booking service for group dining experiences. The ad highlights deals and savings available for larger groups. Explicitly, the offering includes an "Extra 5% OFF" and "Limited Group Deals." The service is designed for people who enjoy dining out with friends and family, suggesting a shared, enjoyable experience. The ad addresses the potential barrier of cost when planning group outings, positioning Klook as a solution for finding affordable options. The visual emphasis is on the abundance of food and the joyful expressions of the people, indicating a plentiful and satisfying dining experience facilitated by Klook. # Visual style The ad uses a bright and inviting visual style with a focus on the shared experience of dining. The production quality is clean and well-lit, suggesting professional photography. The layout is simple, with text elements layered over the main image of people enjoying a meal. The use of a jagged banner and orange color blocks create a casual, eye-catching design. # Hooks Headline: KAIN NA WITH KLOOK! # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential high cost of dining out with big groups. The promotion of "BIG GROUPS, BIGGER SAVINGS" and "Extra 5% OFF" indicate a need to lower the costs of shared meals. # Value propositions - Save money on group dining experiences with limited group deals. # Benefits - Bigger Savings - Deals for big groups # Features - 5% Off - Limited Group Deals # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline "KAIN NA WITH KLOOK!" positions the brand as the initiator and facilitator of dining experiences. - Brand: The claim "BIG GROUPS, BIGGER SAVINGS" communicates a clear value proposition from the brand to the consumer. - Customer: The three people smiling and holding utensils indicates the enjoyment and anticipation from customers dining together. # Storyline - The ad opens with the header "KAIN NA WITH KLOOK!" which means "Let's eat with Klook!" This creates an inviting atmosphere and frames the ad around a shared dining experience, told from the brand's perspective to promote its dining deals. - Next, "BIG GROUPS, BIGGER SAVINGS" reinforces the core value proposition that Klook offers better deals for larger groups. This is from the brand's perspective, highlighting the key benefit. - The visual of three people enthusiastically holding up cutlery around a table laden with food conveys the enjoyment of a shared meal, reinforcing the ad’s key message that a positive experience is to be had, from a customer's perspective. - Finally, "Extra 5% OFF" and "Limited Group Deals" communicate tangible savings that customers can unlock. The offers are clearly called out from the brand's perspective, to encourage immediate action.