How Hiya Advertises on Meta

# Ad summary This ad shows a woman making Hiya hot chocolate while in a snowy forest setting. She shows how the Hiya mix can be added to hot water and easily mixed with a frother. The Hiya brand container and finished drink are shown. # Brand positioning Hiya is presented as a health-focused brand that provides convenient ways to maintain nutrition. The ad highlights the on-the-go versatility of Hiya's products, implying they are designed for active individuals and families who prioritize health even when traveling or outdoors. The brand promotes a lifestyle that balances indulgence (like hot chocolate) with nutritional value, suggesting that Hiya’s products are packed with healthy ingredients that complement daily routines. Hiya positions itself as a solution for parents looking to provide their children with nutritious choices, even in less conventional settings, appealing to a family-oriented audience seeking functional and healthful products that seamlessly fit into their lifestyles. # Product The advertised product is Hiya, a nutritional mix that can be added to water or milk for a vitamin-rich beverage, in this case, for hot chocolate. The ad showcases a container of the mix, emphasizing that it is “packed with greens & superfoods” and contains “55+ whole food ingredients.” Hiya is shown being prepared outdoors, highlighting its convenience for on-the-go use. A spoonful of the mix is added to a mug, implying ease of use. The product is mixed using a portable frother, demonstrating how it can be easily incorporated into various settings. The USPs conveyed are its nutritional benefits, convenience, and versatility, aimed at those seeking a quick and healthy option for themselves or their children. The ad addresses the barrier of maintaining healthy habits while traveling or in non-traditional environments, suggesting Hiya makes it easy to enjoy a nutritious drink anywhere. # Visual style The ad has a natural, outdoorsy aesthetic with a UGC feel. The lighting is natural, and the production quality suggests it was shot on-location with minimal staging. The editing style features quick cuts to maintain a brisk pace, and the camera work is handheld, adding to the authentic, unfiltered look. The cuts are not timed to the music beats. # Hooks Spoken: 00:00–00:03 The kids ask me to make this hot chocolate... Text overlay: 00:00–00:03 The kids ask me to make this hot chocolate... Visual: 00:00–00:02 The shot shows a snow-filled landscape with a stream running through it. A camping stove sits on top of a tree stump with a kettle and a green container of Hiya. The camera is static, close-up and eye-level. The person preparing the drink is wearing a red and black flannel shirt. # Funnel stage Top of funnel (Awareness) # Pain points Maintaining healthy habits while traveling or in non-traditional environments. # Value propositions - “packed with greens & superfoods” implying health benefits - “55+ whole food ingredients” implying a complete nutritional profile - Nutritious, on-the-go beverage # Benefits - Nutritional mix that can be added to water or milk for a vitamin-rich beverage - Convenience for on-the-go use - Can be added to hot water and easily mixed with a frother # Features - packed with greens & superfoods - 55+ whole food ingredients # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shot from the perspective of a customer using the product and enjoying it in a real-world setting. # Storyline - 00:00–00:03 00:00–00:03 The scene opens with a view of a snow-covered landscape with a stream running through it. A small cooking setup is in the foreground and the text overlay introduces that the kids ask for this hot chocolate. - 00:03–00:05 00:03–00:05 The contents of a kettle are poured into a white mug. The on-screen text promotes that the ingredients are packed with greens and superfoods. - 00:05–00:08 00:05–00:08 A scoop of Hiya is added into the mug and mixed with a frother. - 00:08–00:12 00:08–00:12 The POV shows the mug being carried around the forest in snowy conditions. The on-screen text states that the drink can be enjoyed literally everywhere you go. - 00:12–00:16 00:12–00:16 The final shot shows the product container and the finished mug of hot chocolate sitting in the snow.

# Ad summary The ad is for Hiya Daily Greens Superfoods + Chocolate Powder. It shows a person making a chocolate milk-like drink with greens and superfoods mixed into it. # Brand positioning Hiya is presented as a health-conscious brand that sneaks essential greens and superfoods into delicious, kid-friendly treats like chocolate milk. The brand positions itself as a solution for parents struggling to get their children to eat healthy foods. They achieve this by offering a convenient and tasty way to boost their kids' nutrition, without sacrificing taste or enjoyment. This positioning pushes against the typical challenges parents face in ensuring their children receive adequate nutrients. This brand aims to take over the market with the approach of making health and nutrition easy. # Product Hiya Daily Greens Superfoods + Chocolate Powder is a nutritional supplement designed to add essential greens and superfoods to a child's diet in a tasty, chocolate-flavored form. It is intended for children who may not readily consume enough greens through their regular meals. The product comes in powder form and can be easily mixed into drinks, such as milk, to create a chocolate milk-like beverage. The ad emphasizes that it contains over 55 whole food ingredients, packed with greens and superfoods. It aims to address the purchase barrier of kids disliking healthy foods, by offering a palatable and appealing alternative. The ad aims to get the viewer to buy this product by showcasing that kids will enjoy the chocolate flavored taste while consuming greens and superfoods, providing peace of mind for parents looking for a convenient way to boost their children's nutrition. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on the product. The editing style uses quick cuts to transition between shots, which keeps the pacing lively and engaging. The production quality appears to be a hybrid between UGC and a polished commercial, which adds authenticity while maintaining a professional look. The pacing is quick, with cuts happening frequently to match the rhythm of the music. # Hooks Spoken: Do your kids like greens? Text overlay: 00:00–00:01 / Do your kids like greens? Visual: 00:00–00:01 A hand holds a bundle of broccoli and cilantro on a white marble countertop. The camera is positioned directly above the countertop, focusing on the greens. The lighting is bright and natural. Text overlay states, "Do your kids like greens?" # Funnel stage Top of funnel (Awareness) # Pain points The main pain point addressed in the ad is that kids typically do not like greens. It is shown through the opening question of, "Do your kids like greens?" # Value propositions - Provides over 55+ whole food ingredients, packed with greens & superfoods. # Benefits - Hiya's Daily Greens Superfoods+ Chocolate Powder # Features - 55+ Whole Food Ingredients - Greens - Superfoods - Chocolate Powder # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is communicating the benefits of its products. # Storyline - 00:00–00:01 The ad opens by asking if the viewer's kids like greens. - 00:02–00:03 The next shot asks about chocolate milk. - 00:03–00:04 The ad visually transitions to adding ice to the chocolate milk as the narrator questions chocolate milk as an alternative. - 00:04–00:05 The next shot pours milk from a carton into a glass. The overlay text states the product contains 55+ Whole Food Ingredients. - 00:05–00:06 The product is added to the milk and mixed into the milk with a mixer. - 00:06–00:07 Ice is added into the milk and the text overlay reads, "Packed with Greens & Superfoods". - 00:07–00:11 A straw is inserted and stirred. Text overlay states, "Hiya's Daily Greens Superfoods+ Chocolate Powder".

# Ad summary A woman explains how she has researched and tested various kids vitamins. She explains that kids gummies can pack up to 7 grams of sugar per serving and a dentist said they stick to teeth and contribute to cavities. She shares Hiya brand vitamin tablets which are different because they don't have sugar, are not sticky gummies, and are made with a blend of organic fruits and veggies. They are third party tested for quality and safety. Hiya makes healthy habits fun for kids because they can decorate their bottle with stickers. She encourages people to skip the sugar, ditch the gummies, and switch to Hiya. # Brand positioning Hiya aims to be a convenient and healthy vitamin supplement for kids, providing parents with a natural and effective way to support their children's health without added sugars or artificial ingredients. The brand positions itself as an alternative to traditional gummy vitamins, addressing concerns about added sugar and unhealthy additives often found in competitors' products. With Hiya, parents can feel confident they are giving their children a high-quality supplement made with real fruits and vegetables, supporting healthy habits and overall wellness in a fun and engaging way. # Product Hiya vitamins are presented as a healthy alternative to traditional gummy vitamins for children. They are tablets that contain no sugar or sticky gummies, addressing concerns about added sugar and dental health. These vitamins are made with a blend of organic fruits and veggies and are third-party tested for quality and safety. Hiya emphasizes making healthy habits fun for kids. The product comes in a bottle that kids can decorate with stickers. # Visual style The ad has a casual and friendly aesthetic, resembling user-generated content. The editing style includes static shots. The production quality has a raw feel, which supports the friendly and personal tone of the ad. The pacing is consistent, with the edits matching the speaker's pace. # Hooks Spoken: I've researched and tested these four kids vitamins and the results may surprise you. Text overlay: I'VE RESEARCHED AND TESTED / THESE 4 KIDS VITAMINS / AND THE RESULTS MAY / SURPRISE YOU Visual: 00:00–00:05 The shot is a medium, stationary shot of a woman standing indoors in front of a white door. She is light-skinned, with dark hair pulled back, wearing gold hoop earrings and a mauve sweatshirt. She is holding a stack of different kids vitamin containers. # Funnel stage Middle of funnel (Consideration) # Pain points Some kids gummy vitamins pack up to 7 grams of sugar per serving and our dentist said they can stick to teeth contributing to cavities. # Value propositions - Kids can decorate their bottle, this makes healthy habits fun # Benefits - Switch to Hiya - Healthy habits fun for kids - 50% off your first order # Features - No sugar - No sticky gummies - Made with a blend of organic fruits and veggies - Third party tested for quality and safety - Kids can decorate their bottle with fun stickers # Call to action Switch to Hiya # Social proof - "Our dentist said they can stick to teeth contributing to cavities" – Woman 1 (Customer) - "Noah loves them" – Woman 1 (Customer) - "Noah loves that he gets to decorate his bottle with these fun stickers" – Woman 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer reviewing the brand. # Storyline - 00:00–00:05 A woman is holding a stack of vitamin containers. She mentions that she has researched and tested these vitamins, and the results may surprise viewers. - 00:05–00:10 The woman holds a pink gummy vitamin between her fingers, stating that some kids gummy vitamins pack up to 7 grams of sugar per serving. - 00:11–00:15 The woman holds an orange gummy vitamin between her fingers and says that their dentist said they stick to teeth and contribute to cavities, indicating the health risks of sugary gummy vitamins. - 00:15–00:19 The woman's hand pours Hiya vitamin tablets from the container into her hand. She says that Hiya is different, stating that it has no sugar and no sticky gummies. - 00:19–00:21 The woman holds her child and says that Noah loves Hiya vitamin tablets. - 00:21–00:27 The woman rotates the container of Hiya vitamins in her hand and says that they're made with a blend of organic fruits and veggies and are third party tested for quality and safety, highlighting the health benefits and quality assurance of Hiya vitamins. - 00:27–00:34 The woman and her child sit at a table. She pulls out a sheet of stickers and shares that Hiya makes healthy habits fun for kids, as they can decorate their bottle with stickers. - 00:34–00:41 The woman encourages viewers to skip the sugar, ditch the gummies, and switch to Hiya, and shares that they will even get 50% off their first order, prompting viewers to purchase Hiya vitamins as a healthier and more enjoyable alternative to sugary gummies.

# Ad summary A father shares his solution to his children being constantly thirsty and not drinking enough water. He shows a container of Hiya hydration powder and mixes it with water to create a healthy and beneficial drink for his kids, who love it. # Brand positioning Hiya is presented as a healthy hydration alternative to sugary sports drinks for children. The brand promotes itself as a convenient solution for parents seeking to improve their kids' hydration habits. Hiya aims to occupy a space in the consumer's mind as a better-for-you hydration option for parents to make healthy choices for their kids. Hiya is positioned as a functional and reliable product that parents can trust to support their children's health, offering a solution that pushes against unhealthy norms. # Product Hiya Hydration is a hydration powder, presented as a healthier alternative to sugary sports drinks for children. The product comes in a cylindrical, light blue container with the brand name 'hiya' in yellow font. The powder is packed with the right amount of electrolytes, with no added sugars or artificial flavors. It is designed to support hydration, focus, gut health, and physical performance, which is especially beneficial for active kids who play a lot of sports. Hiya Hydration addresses the common problem of kids not drinking enough water by providing a tasty and nutritious option that they will enjoy. # Visual style The ad has a natural, UGC feel with a backyard setting and casual clothing. The editing style includes quick cuts and static shots, creating a fast-paced rhythm typical of social media content. The production quality is simple, which adds to the authentic and relatable tone. The pacing is consistent, with cuts timed to the music and voiceover. # Hooks Spoken: Female 1: Dad can you get us something to drink please? Text overlay: DAD CAN YOU / TO DRINK PLEASE / I GOT YOU Visual: 00:00–00:04 A medium shot shows a man with salt and pepper hair wearing a burgundy t-shirt, seated at a gray metal picnic table. On the table are two clear mason jars, both filled with water, and a light blue cylindrical container with the word "hiya" printed on it in yellow. In the background, children and a woman play basketball on a sunny day. Green trees and a grassy hill lead up to a small building in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem of kids not drinking enough water, leading to them constantly feeling thirsty and looking dry. The father in the ad mentions, “I got tired of my kids never drinking enough water and I knew they weren't drinking enough because they were always claiming they were thirsty and they were always looking dry.” # Value propositions - Hiya Hydration is presented as a healthier alternative to sugary sports drinks, providing essential electrolytes without added sugars or artificial flavors. - Hiya Hydration supports hydration, focus, gut health, and physical performance, making it a comprehensive solution for children's health needs. # Benefits - Supports hydration - Supports focus - Supports gut health - Supports physical performance # Features - Contains electrolytes - No added sugars - No artificial flavors # Call to action Hurry up and get yours! # Social proof - "Thanks so much" – Child 1 - "Thanks Dad" – Child 2 # Point of view - Customer 100% – The entire ad is told from the perspective of a father figure who is a customer of the brand, sharing his experience and solution to his children's hydration issues. # Storyline - 00:00–00:03 The children are playing basketball outside when they ask their dad for a drink, creating the need for hydration. - 00:03–00:11 The father addresses the viewers, and recognizes that parents often struggle with getting their kids to drink enough water. This establishes the problem that the product aims to solve. - 00:11–00:19 He continues to explain how he knew his kids weren't drinking enough water because they were constantly thirsty and looking dry, exaggerating the problem with a bit of humor. - 00:19–00:24 The dad introduces Hiya Hydration as the solution, emphasizing its benefits over sugary sports drinks. - 00:24–00:33 He demonstrates how to prepare the drink by adding the powder to water, highlighting that it contains the right amount of electrolytes and no added sugars or artificial flavors. - 00:33–00:40 He lists the health benefits of Hiya Hydration, explaining that it supports hydration, focus, gut health, and physical performance, which is especially important for active kids. - 00:40–00:50 The father presents the prepared drinks to his kids. This transitions into social proof as the kids enjoy the drink and express their appreciation. - 00:50–00:56 The dad encourages viewers to get Hiya Hydration for their kids, offering a discount code. - 00:56–00:58 He interacts with his kids again.

# Ad summary This ad for Hiya Kids Daily Greens and Superfoods features a mom creating a chocolate milk drink for her children using the powder. She describes the product as the easiest way to sneak nutrients into a child’s diet, and calls out the fact that her kids love the chocolate flavor, meaning it tastes good and doesn’t have any weird greens in disguise. She notes that the powder looks and smells like cocoa powder. She received a link for 50% off the first order. # Brand positioning Hiya is presented as a provider of nutritional supplements for children. The brand directly addresses the challenge of getting picky eaters to consume essential nutrients. Hiya's positioning is both functional and emotional, offering a convenient and appealing solution for parents seeking to boost their children's health without a battle. The brand presents itself as a supporter of parents trying to provide their children with a healthy diet in a simple and enjoyable way. # Product Hiya Kids Daily Greens and Superfoods is a greens and superfood powder designed to be added to chocolate milk or hot chocolate. It is available in chocolate or vanilla flavors. The chocolate flavor tastes like chocolate without any healthy weird greens in disguise. The powder looks and smells like cocoa powder. The product comes in a canister with a sticker sheet that children can use to decorate it. The canister contains a pre-measured scooper. The product is also sold in a refill pouch to refill the canister. # Visual style The ad has a simple, documentary style, with bright natural lighting. The shots are static but conversational in tone. The production quality is high, with a mix of selfie-style and over-the-shoulder angles. The pacing is moderate with regular cuts to showcase the product and the end result. # Hooks Spoken: 00:00–00:02 I think one of the favorite parts of Emma and Harlow's day Text overlay: 00:00–00:03 I think one of the favorite Visual: 00:00–00:02 The shot is selfie-style, from the chest up, with a woman in her 30s with long brown hair standing in her home in front of the staircase and holding a green canister with colorful stickers on it. She is wearing a brown knit sweater, and the background is a cream-colored wall with brown wooden trim. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration among parents of picky eaters. It addresses this issue with the copy: "Like the biggest hack for anybody that has picky eaters in their homes." # Value propositions - Hiya offers the easiest way to sneak nutrients into your child's diet. - Hiya can be made with hot or cold chocolate milk, making it a versatile and tasty nutritional boost for kids. - The product comes with a sticker sheet so that your kid can decorate it and get excited about trying it. # Benefits - My kids love the chocolate - Tastes like chocolate - No healthy weird greens in disguise - Looks like cocoa powder - Smells like chocolate # Features - Kids daily greens and superfood powder - Available in chocolate or vanilla - Comes in a canister with a sticker sheet for decoration - Canister includes a pre measured scooper - Sold in a refill pouch # Call to action None used. # Social proof - “My kids love the chocolate” - Female 1 (Customer) - “I swear by it.” - Female 1 (Customer) - “I saw an ad for this over a year ago and ordered it on my own hoping that it tasted good and it does” - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is communicated from the perspective of a satisfied customer who uses the product with her children. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman holding a green canister and stating that one of her children's favorite parts of the day is when they get their special chocolate milk or hot chocolate. - 00:02–00:06 00:02–00:06 This is followed by a shot of her children enjoying chocolate milk. - 00:06–00:17 00:06–00:17 The woman holds up the Hiya greens container and states that she makes the chocolate milk with Hiya Kids Daily Greens and Superfoods powder. She mentions it’s a kids daily greens and superfood powder that is available in chocolate and vanilla, and her kids love the chocolate. - 00:17–00:20 00:17–00:20 She explains that she saw an ad for the product over a year ago and ordered it to try for herself. - 00:20–00:36 00:20–00:36 She shows a close up of her adding the Hiya greens powder to the milk. She explains that it tastes like chocolate with no healthy weird greens in disguise, that it looks and smells like cocoa powder, and that it’s a hack for parents with picky eaters. - 00:36–00:39 00:36–00:39 The scene cuts back to the children enjoying their chocolate milk. - 00:39–00:56 00:39–00:56 She holds the product and states that when you order Hiya Kids Daily Greens and Superfoods, you get the canister and a sticker sheet so the kids can decorate it. - 00:56–01:07 00:56–01:07 She mentions that the brand gave her a link for 50% off the first order, so now is the time to order it. - 01:07–01:15 01:07–01:15 She states that her children love the product, swearing by it, and that it's the easiest way to sneak nutrients into a child's diet.

# Ad summary The ad features a woman outdoors discussing the Hiya kids' multivitamin while her daughter plays in the background. She emphasizes that it tastes like candy and contains essential vitamins and minerals, as well as a blend of organic fruits and vegetables. # Brand positioning Hiya aims to occupy the space of a health-conscious children's supplement brand that prioritizes natural ingredients and nutritional value. It aligns with a lifestyle of active parenting and a focus on child wellness, providing a convenient solution for filling nutritional gaps in picky eaters. The brand positions itself against norms of gummy vitamins that contain added sugars, additives, and artificial ingredients. It promotes a functional approach (nutritional support) with an emotional benefit (parental peace of mind). # Product Hiya is a chewable children's multivitamin that comes in a yellow container. The product is targeted toward parents who want to ensure their children receive essential micronutrients, especially if their children are picky eaters. Hiya multivitamins are made with 15+ essential vitamins and minerals, as well as a blend of 12 organic fruits and vegetables. They contain zero sugar, zero gummy additives, and are gluten-free, dairy-free, nut-free, and GMO-free. The ad suggests Hiya tastes like candy, making it appealing to children. The product is delivered as a fresh refill with a 30-day supply every month. It was developed with pediatricians, nutritionists, and parents to ensure quality and safety. # Visual style The ad's visual style has a UGC feel with natural outdoor lighting. The editing rhythm includes mostly static shots with a few quick cuts. The production quality feels casual, reflecting the tone of a typical social media post by a parent. The pacing is consistent at around 15-20 cuts per minute, mostly coinciding with the voiceover. # Hooks Spoken: I'm Walker out here just getting a little vitamin D. Visual: 00:00–00:02: The shot shows a woman wearing a black hat and a mauve-colored hoodie. She's sitting outside on a neutral-colored sofa. Her hair is blonde, and her skin tone is fair. She is facing forward with a neutral expression. Behind her is a fenced-in outdoor area, covered with a translucent shade, including a playhouse, a Connect Four game, and a water table. # Funnel stage Consideration # Pain points The central pain point is the struggle of ensuring that picky eaters receive adequate nutrition. The ad explicitly addresses the frustration of kids not getting essential micronutrients from a varied diet, leading to potential health and developmental gaps: "Walker is somewhat of a picky eater...because she's a picky eater, she's not getting in all the micronutrients, um, from like a really big diet." # Value propositions - Provides a candy-like taste that makes it easy to get your picky eater to consume essential vitamins and minerals - Convenient monthly refill service for a 30-day supply, so you never run out. - Free of common allergens and unhealthy additives, giving parents confidence and assurance. # Benefits - Provides essential micronutrients for kids - Appeals to picky eaters with a candy-like taste - Convenient monthly refill service - Free of common allergens and unhealthy additives # Features - Made with 15+ essential vitamins and minerals - Blend of 12 organic fruits and vegetables - Zero sugar - Zero gummy additives - Gluten-free - Dairy-free - Nut-free - GMO-free - Fresh refills with a 30-day supply every month # Call to action You guys should try it for your little ones. # Social proof - "This is how you know she loves the flavor of these a lot" – Female 1 (Creator) [Implies her child enjoys the product] # Point of view - Customer 100% – The entire ad is told from the perspective of a parent who uses and recommends the product to other parents, sharing her experiences. # Storyline - 00:00–00:02 The creator is sitting outside, mentioning she's getting vitamin D. - 00:02–00:06 She transitions into introducing Hiya Kids Multivitamin. - 00:06–00:10 She mentions her daughter likes the flavor, indicating her willingness to consume them is high. - 00:10–00:21 She asks her daughter if she wants a vitamin, emphasizing that they only take one a day. - 00:21–00:28 The creator explains that because her daughter is a picky eater, she uses Hiya vitamins to supplement her diet, emphasizing it tastes like candy. - 00:28–00:42 She lists the ingredients, including essential vitamins, minerals, and a blend of organic fruits and vegetables. - 00:42–00:50 She mentions that they only have a few vitamins left, and she elaborates on the brand's refill service, mentioning it's a 30-day supply every month. - 00:50–00:56 She lists that Hiya is sugar-free, additive-free, gluten-free, dairy-free, nut-free, and GMO-free. - 00:56–01:06 She states that the product was developed with pediatricians, nutritionists, and parents to ensure quality and safety before giving the product a personal endorsement.

# Ad summary A woman shares her experience with Hiya Kids Daily Multivitamin, which she switched to after finding that gummy vitamins were bad for her child's teeth. She holds the product packaging and a container of the product, showing how the product is packaged and how the container can be decorated with Disney princess stickers. # Brand positioning Hiya Kids Daily Multivitamin aims to position itself as a healthy alternative to gummy vitamins. The brand promotes a healthier option for children by making chewable vitamins with zero sugar. The Disney princess themed bottle is presented as a way to encourage kids to take the vitamin. # Product The featured product is Hiya Kids Daily Multivitamin, presented as a healthy alternative to gummy vitamins. The chewable vitamins are made with zero sugar and a blend of 12 organic fruits and veggies plus minerals. The vitamins come in a Disney princess themed bottle that kids can decorate with stickers, which is part of the packaging with a refill pack, which helps make this product worth trying or buying. # Visual style The ad has a natural aesthetic. The video is shot in natural light, which gives the ad a more casual feel. The editing is fairly simple. # Hooks Spoken: 00:00–00:02 So, six months ago I got Olive started on a multivitamin. Visual: 00:00–00:02 The shot shows a medium close-up of a woman sitting outside on a sunny day. She has brown hair and is wearing a black t-shirt and gold necklaces. She is sitting at a table with a black woven texture, and behind her is a fence and greenery. # Funnel stage Consideration # Pain points The pain point is that gummy vitamins, a popular and widely available type of vitamin for children, are bad for their teeth and made of pure sugar. # Value propositions - This is a really good deal for the quality of ingredients that you're getting. # Benefits - Healthier vitamin alternative to gummy vitamins. - Vitamins don't get stuck in teeth - Taste great - Kids will enjoy it # Features - Chewable - Zero sugar - Blend of 12 different organic fruits and veggies plus the minerals - Disney princess themed bottle which your kiddos can decorate with all of their favorite Disney princesses. # Call to action None used. # Social proof - "I ordered this immediately and she's hooked." – Female 1 (Customer) - "Olive really looks forward to this in the morning" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer of the brand, who is sharing her positive experience with the product. # Storyline - 00:00–00:11 00:00–00:11 The speaker recalls taking her daughter to the dentist and being told that she should immediately stop giving her daughter gummy vitamins because they are basically just pure sugar, and they don't do anything and they get stuck in her teeth and it's just horrible for cavities. This sets up the need for a healthier alternative to gummy vitamins. - 00:11–00:20 00:11–00:20 The speaker reveals that after extensive research, she only found one brand, Hiya Kids Multivitamin. She introduces the product as a solution to gummy vitamins. - 00:20–00:29 00:20–00:29 She adds that because the vitamin is chewable, it does not get stuck in teeth and has zero sugar. This builds upon the solution for the issue presented in the beginning. - 00:29–00:38 00:29–00:38 She shares that the vitamins come with a Disney princess themed bottle, which her two-year-old is obsessed with. This continues to promote the vitamins as a positive experience for children. - 00:38–00:42 00:38–00:42 She concludes that she ordered this immediately and her daughter is hooked, re-emphasizing the positive experience. - 00:43–01:22 00:43–01:22 She further explains how it works, showcasing the refill package and pouring the vitamins into the container. She says the vitamins taste great and states that this is a really good deal for the quality of the ingredients. This gives a more in depth demonstration of the product and its benefits.

# Ad summary The ad promotes Hiya Daily Greens and Superfoods for kids and features a woman who shares how she incorporates Hiya into her kids' routine to ensure they get all the nutrients they need. She mentions it comes in chocolate and vanilla flavors, tastes like a milkshake, and is pediatrician-approved, highlighting the 55 wholesome ingredients that nurture growth, digestion, and brain power, all with no added sugar. # Brand positioning Hiya aims to occupy the space of a trusted and convenient solution for parents seeking to ensure their children receive essential daily nutrients. Aligning with the values of health-conscious parenting, the brand promotes a lifestyle of easy nutrition without added sugars. Hiya simplifies the challenge of picky eating by offering a product that tastes appealing to kids, pushing against the norm of sugary supplements and difficult negotiations at mealtimes. With a functional and emotional brand positioning, Hiya aims to provide a practical solution (packed with nutrients) while also offering parents peace of mind and a sense of relief. # Product Hiya Daily Greens and Superfoods is a nutritional supplement designed for children to provide essential daily nutrients. The product is available in chocolate and vanilla flavors, catering to different taste preferences and making it more appealing to kids. It contains more than 55 wholesome ingredients to nurture growth, digestion, and brain power. The supplement is pediatrician-approved, ensuring it meets health and safety standards for children. Hiya addresses the challenge of ensuring children receive adequate nutrition, particularly when they are picky eaters. It tastes like a milkshake, making it easier for kids to consume without parental negotiation. The product contains no added sugar, aligning with health-conscious parents' preferences. # Visual style The ad has a bright and clean aesthetic, appearing to be filmed in a well-lit home. The editing is smooth with static shots and seamless transitions, giving it a polished yet approachable feel. The production quality suggests a hybrid approach, blending UGC-style authenticity with commercial polish. The pacing is consistent, enhancing the ad's informative and engaging tone. The audio-visual sync is well-maintained, with the visuals complementing the voiceover lines to deliver a clear message. # Hooks Spoken: 00:00–00:04: Okay, can we talk about how sometimes kids will eat one bite of lunch and call it a day? Text overlay: 00:00–00:04: Okay can we talk about / 00:01–00:04: how sometimes kids will eat / 00:02–00:04: One bite of lunch and call it a day Visual: 00:00–00:04: The shot is a close-up, selfie-style view of a woman with fair skin, black hair, and pink lipstick, wearing a beige zip-up jacket. She is centered in the frame, speaking directly to the camera. The background is a softly lit interior with a white door and a wall painted in a light neutral tone. Three framed artworks hang on the wall behind her. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the challenge of ensuring children receive all the necessary nutrients daily, particularly when they are picky eaters and only eat one bite of lunch. This is signaled by the woman saying, "Okay, can we talk about how sometimes kids will eat one bite of lunch and call it a day?" # Value propositions - Getting kids to take their daily greens and superfoods - Having the flavors chocolate and vanilla which tastes like a milkshake so kids will drink it willingly without a battle - Covers all the nutritional bases. # Benefits - Kids get all the nutrients they need - One less battle in our house - Tastes like a milkshake - Drink it willingly without me negotiating - Nurture growth - Digestion - Brain power # Features - Daily greens and superfoods - Chocolate flavor - Vanilla flavor - Pediatrician approved - 55 wholesome ingredients - No added sugar # Call to action None used. # Point of view - Customer 100% – The entire ad is presented through the relatable voice and visual perspective of a real customer using the product in their daily life. # Storyline - 00:00–00:04 00:00–00:04: A woman speaks directly to the camera, discussing the common issue of children eating only one bite of lunch. The message is that ensuring kids get all the necessary nutrients can be challenging. The audience experiences the story from the perspective of a relatable mother, conveyed through a casual tone and setting. - 00:04–00:12 00:04–00:12: The woman expresses her efforts to avoid stressing while ensuring her children receive adequate nutrition, highlighting how difficult this can be. The message is that nutritional balance is a concern for parents. The story is told from the perspective of a parent who feels like it's a full time job to make sure her children get all the nutrients they need. - 00:12–00:28 00:12–00:28: She introduces Hiya's Daily Greens and Superfoods as a solution that has reduced mealtime battles. The key message is that Hiya provides a convenient way to ensure kids get the nutrients they need. The ad states that one of her kids likes the chocolate flavor and the other the vanilla flavor. The story is told from the perspective of a relieved parent, using a friendly and testimonial-like tone. - 00:29–00:34 00:29–00:34: The woman highlights Hiya being pediatrician-approved and specifically designed for kids, building on the previous point of it being a reliable nutritional option. The message is that Hiya prioritizes children's health and safety. The story is told from a brand perspective, emphasizing product credibility and safety. - 00:34–00:40 00:34–00:40: The woman shows the containers of Hiya, noting that they are almost empty and states that she is going to refill the vanilla one, creating a visual of product usage and consumption. The message is that the product is regularly used in their household. The ad is still told from the parent’s perspective, showing her routine. - 00:40–00:54 00:40–00:54: She displays a pouch of Hiya and a scoop, stating that each scoop has more than 55 wholesome ingredients to nurture growth, digestion, and brain power, with no added sugar. The message is that Hiya is packed with nutrients and is health-conscious. The ad presents a detailed look at the product's benefits and health aspects, enhancing its appeal to concerned parents. - 00:55–01:00 00:55–01:00: A view of the label from Hiya with ingredients listed is shown and then the woman returns to the camera stating it covers all the bases without worrying about every single meal. The ad is from the point of view of a parent who is less stressed about the nutrition her children get and now can rest easy. - 01:00–01:05 01:00–01:05: The woman pours the contents of the bag in the container. The ad is from the point of view of the parent showing an action they perform regularly.

# Ad summary This ad highlights the importance of filling in the veggie gaps in a child's diet with Hiya Kids Daily Multivitamin. # Brand positioning Hiya is presented as a health-conscious brand focused on providing nutritional supplements for children. The brand aims to occupy a space in the consumer's mind as a provider of healthy alternatives to traditional children's vitamins, which often contain added sugars and artificial ingredients. Hiya aligns with values of health, wellness, and natural ingredients, promoting a lifestyle where children get the nutrients they need without unnecessary additives. The brand pushes against the norm of sugar-filled vitamins, positioning itself as a healthier, more natural option. The brand positioning is both functional, providing essential nutrients, and emotional, giving parents peace of mind about their children's health. # Product Hiya Kids Daily Multivitamin is a chewable supplement designed to fill nutritional gaps in children's diets, particularly when they don't eat enough vegetables. The product is for children who may have diets lacking in essential nutrients due to picky eating habits or limited vegetable intake. The ad highlights that the multivitamin helps fill in the "veggie gaps." The product comes in a yellow container with the brand name "hiya" in pink lettering. The vitamins themselves are small, round chewables in various pastel colors. The ad addresses the purchase barrier of ensuring children get the necessary nutrients, even with dietary limitations. # Visual style The ad has a clean and minimalist visual style with a focus on bright colors and simple shapes. The production quality is highly polished, with a studio-shot feel. The visual motifs include a flatlay arrangement of the product and emojis, creating a playful and engaging aesthetic. The image treatment includes background removal and color grading to enhance the vibrancy of the colors. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: If your kid's diet looks like: # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the struggle parents face in ensuring their children get enough vegetables and essential nutrients in their diet. The ad visually represents this frustration by showing a diet consisting of less nutritious foods, such as fried chicken, pizza, cheese, cake, candy, cookies, popcorn, and a donut. # Value propositions - Fill in the veggie gaps with: Hiya Kids Daily Mulitvitamin # Benefits - Fill in the veggie gaps # Features - Kids Daily Mulitvitamin # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the problem of children's diets lacking vegetables and offering Hiya Kids Daily Multivitamin as the solution. # Storyline - The ad starts by presenting a common problem: a child's diet that consists mainly of less nutritious foods, represented by emojis of fried chicken, pizza, cheese, cake, candy, cookies, popcorn, and a donut. This is intended to resonate with parents who struggle to get their children to eat a balanced diet. The brand is telling this part of the story. - The ad then offers a solution: Hiya Kids Daily Multivitamin, which helps fill in the "veggie gaps" in a child's diet. This is intended to position the product as a convenient way to ensure children get the nutrients they need, even if they don't eat enough vegetables. The brand is telling this part of the story. - The ad concludes by showcasing the product itself, with a focus on its packaging and the chewable vitamins. This is intended to reinforce the brand's image as a provider of healthy and convenient nutritional supplements for children. The brand is telling this part of the story.

# Ad summary This ad promotes Hiya vitamins for kids, emphasizing their appeal to picky eaters and their formulation without dyes and with real fruit flavoring. # Brand positioning Hiya is presented as a health-conscious brand focused on providing children's vitamins that are both appealing and nutritious. The brand positions itself as a solution for parents struggling with picky eaters, offering a product that kids will enjoy without the artificial additives found in many other children's vitamins. The brand aligns with a lifestyle that prioritizes natural ingredients and children's health, pushing against the norm of using artificial dyes and flavors in children's supplements. The brand positioning is both functional, by offering a vitamin that kids will actually take, and emotional, by relieving parents' stress related to their children's nutrition. # Product Hiya is a children's vitamin designed to be appealing to picky eaters. The vitamins are chewable tablets, as shown by the three tablets next to the bottle. The product is formulated without dyes and is flavored from real fruit, addressing common parental concerns about artificial additives. The bottle is bright yellow and decorated with playful stickers, making it visually appealing to children. The ad highlights that the vitamins are "100% for kids," suggesting they are specifically formulated to meet children's nutritional needs. The ad aims to overcome the purchase barrier of children refusing to take vitamins by emphasizing the appealing flavor and formulation. # Visual style The ad has a clean, bright, and playful visual style. The production quality is high, with a studio-shot image. The visual motifs include the use of bright colors, cartoon-style illustrations, and clear typography. The image treatment includes background removal and color grading to create a consistent and appealing aesthetic. The style is designed to be eye-catching and easily scannable in a social media feed. # Hooks Headline: PICKY EATER APPROVED # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty parents face in getting their children to take vitamins, especially if they are picky eaters. The ad addresses this with the line "Finally, a vitamin kids don't fight." # Value propositions - Appeals to picky eaters (PICKY EATER APPROVED) - Formulated without artificial dyes (NO DYES) - Made with real fruit flavoring (FLAVORED FROM REAL FRUIT) - Specifically designed for children (100% FOR KIDS) # Benefits - A vitamin kids don't fight. # Features - NO DYES - FLAVORED FROM REAL FRUIT - 100% FOR KIDS # Call to action None used. # Social proof - PICKY EATER APPROVED # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits while addressing parental concerns about children's nutrition. # Storyline - The ad starts by stating "PICKY EATER APPROVED," immediately addressing a common pain point for parents. This is told from the brand's perspective, aiming to establish credibility and relevance with parents of picky eaters. - The ad continues with the line, "Finally, a vitamin kids don't fight," further emphasizing the product's appeal to children. This is also told from the brand's perspective, highlighting the ease of getting children to take these vitamins. - The ad then showcases the product itself, a bottle of Hiya vitamins, along with visual cues such as "NO DYES," "FLAVORED FROM REAL FRUIT," and "100% FOR KIDS," reinforcing the product's key benefits. This is told from the brand's perspective, providing visual confirmation of the product's features and benefits.

# Ad summary An image ad for Hiya brand kids vitamins targeted at parents who want to make sure their kids have the proper nutrition but avoid products with sugar and artificial dyes. # Brand positioning Hiya is presented as a nutrition brand focused on children's health. It is positioned as a healthy alternative to traditional gummy vitamins, which often contain sugar and artificial dyes. Hiya emphasizes 'royal nutrition,' implying high-quality ingredients suitable for a 'Disney Princess.' The brand promotes values of health and wellness, positioning itself as a pediatrician-approved choice for parents who prioritize their children's nutrition. # Product The product being advertised is Hiya brand children's vitamins in a cylindrical container. The vitamins are designed to provide complete nutritional value without sugar, gummies, or artificial dyes. The ad promotes the pediatrician-approved formulation, suggesting a trustworthy and safe product for children. The packaging is branded with Disney Princesses, indicating that it is targeted towards children who enjoy these characters. The ad aims to alleviate parents' concerns about unhealthy additives in children's vitamins, positioning Hiya as a healthier and more appealing option. # Visual style The ad features a clean and playful aesthetic with a soft color palette and sticker-like graphics to appeal to children and parents. The product is prominently displayed against a light lavender backdrop, accentuated with scattered white stars and hearts to add a whimsical touch. The overall production quality appears to be high, with a focus on showcasing the product's design and branding through clear, polished visuals. # Hooks Headline: Just royal nutrition. # Funnel stage Middle of funnel (Consideration) # Pain points Parents are concerned about the high sugar content and artificial additives in traditional children's gummy vitamins: 'No sugar. No gummies. No Artificial Dyes' # Value propositions - Provides royal nutrition without sugar or artificial dyes. - Pediatrician-Approved # Benefits - Royal nutrition # Features - No sugar - No gummies - No Artificial Dyes - Pediatrician-Approved # Call to action None used. # Social proof - Pediatrician-Approved # Point of view - Brand: The entire ad speaks from the brand's perspective, showcasing the product's features, benefits, and endorsements to persuade the audience of its value. # Storyline - The ad begins by highlighting the absence of undesirable ingredients like sugar and gummies, which speaks from the perspective of the brand, setting the stage for a healthier alternative. - The central message of providing 'just royal nutrition' is communicated by the brand, emphasizing the quality and suitability of the product for children, associating it with the Disney Princess theme. - Visual cues of the product's branding with Disney Princesses and endorsements such as 'pediatrician-approved' are shown to build trust and reinforce the product's appeal for children and their parents by the brand.

# Ad summary This ad demonstrates how Hiya's Daily Greens Superfoods+ Powder can be used as an alternative to buying, cleaning, and chopping fruits and vegetables to make a healthy smoothie. # Brand positioning Hiya is presented as a brand that offers a convenient solution for parents who want to ensure their children get enough greens in their diet. The brand positions itself as a time-saving and cost-effective alternative to buying, preparing, and cleaning a variety of fruits and vegetables. Hiya aligns with a lifestyle focused on health and convenience, pushing against the norm of time-consuming meal preparation. The brand positioning is both functional, offering a simple and efficient way to consume greens, and emotional, providing parents with peace of mind knowing their children are getting the nutrients they need. # Product Hiya's Daily Greens Superfoods+ Powder is a dietary supplement designed to provide children with essential nutrients from over 55 whole food ingredients. The powder is packed with organic veggies, fruits, and digestive enzymes, and contains zero sugar. It is presented as a convenient alternative to buying, cleaning, and chopping fresh produce. The product is for parents who want to ensure their children get enough greens in their diet without the hassle of traditional methods. The ad highlights the product's ease of use, nutritional benefits, and appealing taste, suggesting it tastes like chocolate milk. This addresses the purchase barriers of cost, time, and children's reluctance to eat vegetables, making it a worthwhile option for health-conscious parents. # Visual style The ad has a bright and clean aesthetic, with a focus on natural lighting and clear visuals. The editing style includes quick cuts to maintain a fast pace, especially during the preparation of the fruits and vegetables. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats and voiceover lines, creating a synchronized audio-visual experience. # Hooks Spoken: 00:00–00:03 [Conversational] Getting your kids to eat this many greens shouldn't be so... Text overlay: 00:00–00:03 Getting your kids to eat this many greens shouldn't be so... (Caption) Visual: 00:00–00:01 A grocery store produce section is shown, filled with various greens and vegetables such as kale, carrots, parsley, and cabbage. The lighting is bright and the shelves are well-stocked. A hand reaches into the frame to select a bunch of kale. / 00:01–00:02 A hand selects several red beets from a bin in the produce section. The beets are piled high and the lighting is bright. / 00:02–00:03 A hand selects a pineapple from a display of pineapples in the produce section. The pineapples are green and have price tags attached. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of getting kids to eat enough greens, emphasizing that it can be expensive, time-consuming, laborious, exhausting, and impossible. The visual of the woman leaning her head on her hand in frustration underscores this pain point. # Value propositions - Hiya's Daily Greens Superfoods+ Powder offers a convenient and nutritious solution for parents who want to ensure their children get enough greens without the hassle of traditional methods. - The product's appealing taste (like chocolate milk) addresses the common barrier of children's reluctance to eat vegetables. # Benefits - Convenient alternative to buying, cleaning, and chopping fresh produce - Tastes like chocolate milk - Easy way to ensure kids get enough greens # Features - 55+ Whole Food Ingredients - Zero sugar - Packed with organic veggies, fruits, and digestive enzymes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer demonstrating the product and its benefits. # Storyline - 00:00–00:03 The ad opens with a shot of a well-stocked produce section in a grocery store, filled with various greens and vegetables. - 00:00–00:03 The camera focuses on a hand selecting different fruits and vegetables, emphasizing the variety and abundance of options. - 00:03–00:05 The perspective shifts to a close-up of a grocery receipt, highlighting the cost of purchasing organic produce. - 00:05–00:12 The scene transitions to a kitchen counter filled with fresh produce, followed by shots of someone washing, chopping, and preparing the ingredients. - 00:05–00:12 The person appears overwhelmed and frustrated, conveying the message that preparing greens can be time-consuming, laborious, exhausting, and impossible. - 00:12–00:15 The ad introduces Hiya's Daily Greens Superfoods+ Powder as a solution, showing someone opening a container and scooping the powder into a glass. - 00:15–00:22 The powder is mixed with liquid, creating a smoothie-like drink. - 00:22–00:27 The final shot presents the prepared drink alongside the Hiya container, emphasizing the ease and convenience of the product.

# Ad summary This image ad for Hiya Kids Greens + Superfoods highlights the product's convenience and appeal to children. It emphasizes the quick preparation time and chocolate milk-like taste, addressing common pain points for parents struggling to get their kids to eat their vegetables. # Brand positioning Hiya is presented as a health-focused brand that caters to parents seeking convenient and palatable ways to supplement their children's diets with essential nutrients. The brand positions itself as a solution to the common challenge of getting kids to consume enough vegetables and superfoods. Hiya aims to occupy a space in the consumer's mind as a trustworthy and kid-friendly provider of nutritional supplements, aligning with values of health, convenience, and ease of use. The brand pushes against the norm of time-consuming meal preparation and unappealing flavors often associated with healthy foods, opting for a functional and emotional approach by offering a quick and tasty solution that both parents and children can appreciate. # Product Hiya Kids Greens + Superfoods is a nutritional supplement designed to provide children with essential nutrients from vegetables and superfoods in a convenient and palatable form. The product is marketed towards parents who struggle to get their children to eat enough vegetables. It comes in a green cylindrical container with the brand name "hiya" prominently displayed, along with playful illustrations. The supplement is a powder, dispensed using a green scoop. The ad highlights that it contains "55+ whole-food sourced ingredients" and tastes like "Chocolate Milk," addressing the common purchase barriers of taste and nutritional value. The ad emphasizes the product's quick preparation time, stating that "Hiya takes five seconds," suggesting it is a convenient solution for busy parents. # Visual style The ad features a bright and playful visual style, with a focus on clean lines and vibrant colors. The composition is well-lit and balanced, creating a sense of order and clarity. The use of wooden toys and a simple background suggests a natural and wholesome aesthetic. The overall production quality is high, with attention to detail in the product presentation and styling. # Hooks Headline: Kids Greens + Superfoods # Funnel stage Middle of funnel # Pain points The central pain point is the difficulty parents face in getting their children to eat enough vegetables. The ad directly addresses this frustration by stating, "Veggie time can take hours." # Value propositions - Quick and easy way to get kids to eat their vegetables - Nutritious and delicious supplement for children # Benefits - Hiya takes five seconds. - Tastes like Chocolate Milk # Features - 55+ whole-food sourced ingredients # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, as it promotes the product's benefits, features, and value proposition. # Storyline - The ad opens by highlighting the challenge of getting kids to eat their vegetables, stating that "Veggie time can take hours." This is told from the brand's perspective, setting up the problem that the product aims to solve. - The ad then introduces Hiya as a quick and easy solution, stating that "Hiya takes five seconds." This is told from the brand's perspective, presenting the product as a convenient alternative to time-consuming meal preparation. - The ad emphasizes the appealing taste of the product, stating that it "Tastes like Chocolate Milk." This is told from the brand's perspective, addressing a common barrier to children consuming healthy foods. - The ad highlights the nutritional value of the product, stating that it contains "55+ whole-food sourced ingredients." This is told from the brand's perspective, reassuring parents that the product is a healthy choice for their children.

# Ad summary This ad showcases Hiya's Vanilla flavored Kids Greens + Superfoods powder. It highlights the product's key features, such as being sugar-free and containing 55+ whole-food sourced ingredients. The ad aims to attract health-conscious parents looking for a nutritious supplement for their children. # Brand positioning Hiya is presented as a health-conscious brand focused on providing nutritious supplements for children. The brand emphasizes natural ingredients and caters to parents seeking healthy alternatives for their kids. Hiya positions itself as a provider of superfoods designed specifically for children's health, pushing against the norm of sugary or less nutritious options often marketed to kids. The brand's positioning is both functional, highlighting the ingredients and health benefits, and emotional, appealing to parents' desire to provide the best for their children. # Product The product featured is Hiya's Vanilla flavored Kids Greens + Superfoods powder, a dietary supplement designed for children. It is presented as a new flavor option for their best-selling Chocolate Greens formula. The powder contains 55+ whole-food sourced ingredients and is sugar-free, addressing the purchase barrier of unhealthy additives. The ad shows the powder being mixed into a drink, suggesting it's easy to incorporate into a child's daily routine. The product aims to provide essential nutrients and superfoods in a palatable form for children, making it a convenient option for parents looking to supplement their child's diet. # Visual style The ad has a clean and bright visual style, with a focus on showcasing the product and its ingredients. The lighting is soft and even, creating a natural and appealing look. The composition is simple and uncluttered, with the product as the main focus. The overall aesthetic is modern and health-conscious, aligning with the brand's positioning. # Hooks Headline: Kids Greens + Superfoods # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge parents face in finding nutritious and palatable supplements for their children. Many kids' products are high in sugar and lack essential nutrients, causing concern for health-conscious parents. The ad visually shows a "ZERO SUGAR" badge, signaling the frustration of parents who want to avoid sugary products for their kids. # Value propositions - 55+ whole-food sourced ingredients: Provides a wide range of essential nutrients. - ZERO SUGAR: Healthier alternative to sugary supplements. - Vanilla flavor: Palatable option for children. # Benefits - Nutritious supplement for children - Easy to incorporate into daily routine # Features - 55+ whole-food sourced ingredients - ZERO SUGAR - Vanilla flavor # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its features to potential customers. # Storyline - The ad begins by introducing Hiya's Kids Greens + Superfoods, immediately conveying the product category and target audience. The brand is telling the audience what the product is and who it's for, setting the stage for the rest of the ad. - Next, the ad highlights that the best-selling Chocolate Greens formula is now available in Vanilla, building on existing brand recognition and offering a new option to loyal customers. The brand is telling the audience about a new product offering, expanding their product line. - The ad then showcases the product being mixed into a drink, visually demonstrating its ease of use and integration into a daily routine. The brand is showing the audience how the product can be used, making it more tangible and appealing. - Finally, the ad emphasizes key features such as being sugar-free and containing 55+ whole-food sourced ingredients, reinforcing the product's health benefits and addressing potential parental concerns. The brand is telling the audience about the product's key selling points, highlighting its nutritional value and health benefits.

# Ad summary This ad features a pediatrician recommending Hiya Kids Daily Greens + Superfoods as a way to make feeding kids veggies fun by making it taste like chocolate. # Brand positioning Hiya is presented as a brand focused on making healthy eating fun and accessible for children. The brand aims to occupy a space in the consumer's mind as a provider of nutritious products that kids will enjoy, thereby easing the challenges parents face in ensuring their children get essential nutrients. The brand aligns with values of health, fun, and convenience, promoting a lifestyle where kids can get their daily greens without the struggle. Hiya pushes against the norm of bland or unappealing health foods for children by focusing on taste and enjoyment. The brand positioning is both functional, providing daily greens and superfoods, and emotional, making healthy eating a positive experience for kids. # Product Hiya Kids Daily Greens + Superfoods is a supplement designed to make it easier for children to consume essential nutrients. The product is presented as a solution to the challenge of feeding kids vegetables, with the unique selling point of tasting like chocolate. It comes in a green cylindrical container with the brand name "hiya" prominently displayed, along with colorful, playful graphics. The product is shown being added to a glass of milk using a yellow scoop, suggesting it can be easily mixed into beverages. The ad addresses the purchase barrier of kids disliking vegetables by offering a palatable, chocolate-flavored alternative. # Visual style The ad has a clean and bright visual aesthetic, with a focus on showcasing the product in a relatable and appealing way. The production quality appears to be high, with well-lit studio shots and attention to detail. The visual motifs include a combination of product display, lifestyle elements (such as the glass of milk and napkin), and expert endorsement. The image treatment includes background removal and color grading to enhance the vibrancy of the colors. The typography is integrated in a clear and legible manner, with a mix of bold and regular fonts. The overall style aims to be both informative and persuasive, capturing attention while conveying the product's benefits. # Hooks Headline: "How do you make feeding kids veggies fun? Make it taste like chocolate!" # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty parents face in getting their children to eat vegetables. The ad addresses this pain point by offering a solution that makes healthy eating enjoyable for kids: "How do you make feeding kids veggies fun?" # Value propositions - Kids Daily Greens + Superfoods: Provides essential nutrients in a convenient and appealing format. - Taste like chocolate: Overcomes the common challenge of kids disliking vegetables by offering a palatable alternative. # Benefits - Make feeding kids veggies fun - Taste like chocolate # Features - Kids Daily Greens + Superfoods # Call to action None used. # Social proof - "How do you make feeding kids veggies fun? Make it taste like chocolate!" – Dr. Darria Long Gillespie (Harvard and Yale-trained ER pediatric doctor) # Point of view - Brand: The brand's POV is present in the product display and the "Kids Daily Greens + Superfoods" banner, showcasing the product and its benefits. - External source: The external source POV is present in the testimonial from Dr. Darria Long Gillespie, lending credibility to the product's claims. # Storyline - The ad begins by highlighting the product's key benefit: "Kids Daily Greens + Superfoods," immediately informing the audience of its nutritional value. This message is conveyed from the brand's perspective, aiming to capture the attention of health-conscious parents. - The ad shows a person adding the product to a glass of milk, demonstrating its ease of use and integration into a child's daily routine. This is shown from the brand's perspective, showcasing the product in action. - The ad features a quote from Dr. Darria Long Gillespie, a Harvard and Yale-trained ER pediatric doctor, who states, "How do you make feeding kids veggies fun? Make it taste like chocolate!" This testimonial is presented from an external source, lending credibility and reinforcing the product's appeal to children. - The ad concludes with a visual of Dr. Darria Long Gillespie, further solidifying her endorsement and expertise. This is presented from an external source, reinforcing the product's credibility and trustworthiness.

# Ad summary This ad features a mom who is also a content creator showcasing the Disney Princess-themed Hiya multivitamin bottle. The bottle is customizable with Disney princess-themed stickers, making taking vitamins a fun activity for kids. She likes that her children are taking their vitamins without argument. # Brand positioning Hiya Health is a vitamin company that seeks to challenge the status quo of traditional children's vitamins, which are often loaded with sugar and unhealthy additives. Hiya provides a healthier alternative that is both appealing to children and gives parents peace of mind. The brand aligns itself with a health-conscious lifestyle, emphasizing natural ingredients and essential nutrients, and encourages a fun and engaging experience. Hiya stands out by offering vitamins that are sweetened with monk fruit and promoting reusable packaging with customizable sticker options. Hiya aims to occupy a space in the consumer's mind as a trusted and enjoyable way to ensure children receive the necessary nutrients, and strives to make health routines an enjoyable part of daily life. # Product Hiya Multivitamin is a daily chewable vitamin for kids that comes in a reusable bottle. The Disney Princess-themed bottle comes with stickers to decorate it. The vitamins contain over 15 essential vitamins and minerals, a real fruit blend, and are naturally sweetened with monk fruit. The vitamins are designed to be an easy and enjoyable way for kids to get the nutrients they need without added sugars or artificial ingredients. Hiya addresses the common challenge parents face in getting their children to take vitamins by making the process fun and engaging. Hiya aims to make health routines an enjoyable part of daily life. # Visual style The ad has a UGC feel. The editing style includes quick cuts and static shots. The production quality is polished, with natural lighting and a bright color palette. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:05 I'm not saying this vitamin bottle is famous in our house, but it does have a full-blown fan club. Text overlay: 00:00–00:01 I'M NOT SAYING / 00:01–00:02 BOTTLE IS FAMOUS / 00:02–00:04 BUT IT DOES HAVE A FULL-BLOWN / 00:04–00:05 FAN CLUB. / 00:00–00:30 #partner Visual: 00:00–00:02: Two young boys stand behind a table, each holding a purple Hiya vitamin box. In the foreground is a woman with purple hair, sitting in front of a white wall with a window. She is wearing an off-the-shoulder blue-and-white patterned top. The camera is positioned low, capturing the scene from a close-up angle. / 00:02–00:05: The woman holds a small purple Hiya vitamin bottle, with the boys in the background. They are seated at the table and opening boxes of stickers. The camera focuses on the bottle in her hand. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the common struggle parents face in getting their children to take vitamins regularly. This is visually demonstrated when the creator shares, "They think they're running a vitamin fan club and I'm just glad they're taking their vitamins without a fight." # Value propositions - Disney Princess-themed bottle makes taking vitamins a fun and engaging activity for kids - The vitamins are a healthy alternative with natural ingredients and no added sugars - The vitamin bottle comes with stickers to decorate. # Benefits - Easy and enjoyable way for kids to get the nutrients they need - Makes taking vitamins fun - Taking their vitamins without a fight # Features - Over 15 essential vitamins and minerals - A real fruit blend - Naturally sweetened with monk fruit # Call to action Check out the new Disney Princess-themed multivitamin bottle by Hiya # Point of view - Customer 100% – The entire ad is delivered from the perspective of a creator who is a customer. # Storyline - 00:00–00:04 The creator starts the video by stating that her kids love the Hiya bottle. - 00:04–00:10 She explains that every morning, her kids decide who gets which Disney princess to put on their bottle. This demonstrates the fun that kids have with the vitamin bottle. - 00:10–00:13 The creator interjects to say that it's the same Hiya multivitamin that she trusts, highlighting the product's benefits. - 00:13–00:18 She lists the product's key features. - 00:18–00:24 The creator shares that her children are running a vitamin fan club but she is happy they are taking their vitamins. - 00:24–00:30 She encourages the viewer to check out the new Disney Princess-themed multivitamin bottle by Hiya and mentions the discount.

# Ad summary An image ad featuring a father and daughter promoting Hiya kids multivitamins. The ad highlights the product's appeal to children by featuring Disney Princesses on the bottle, making it an easy win for parents. # Brand positioning Hiya is presented as a brand focused on providing clean and appealing multivitamins for children. The brand aligns with values of health and convenience for parents, positioning itself as a solution that makes taking vitamins enjoyable for kids. By featuring Disney Princesses on the bottle, Hiya taps into the emotional connection children have with these characters, making the product more attractive and less of a chore. This approach pushes against the norm of bland or unappealing children's vitamins, opting instead for a fun and engaging experience. # Product Hiya is a clean kids multivitamin designed to be appealing and easy for children to take. The product comes in a cylindrical, light purple bottle featuring Disney Princesses, specifically Moana, to make it attractive to kids. The bottle design addresses the purchase barrier of children disliking or refusing to take vitamins by making the experience fun and engaging. The ad emphasizes that the product is a multivitamin, implying it provides essential nutrients for children's health. The inclusion of Disney Princesses serves as a unique selling point, differentiating it from other multivitamins on the market. # Visual style The ad has a clean and bright visual style, with a focus on natural lighting and a warm color palette. The production quality appears to be high, with a well-composed shot and clear focus on the product and people. The image treatment is minimal, with subtle color grading to enhance the overall aesthetic. The typography is simple and legible, complementing the overall design. The visual style aims to create a sense of trust and authenticity, appealing to parents looking for a reliable and appealing multivitamin for their children. # Hooks Headline: A clean kids multivitamin with Moana on the bottle = Easy parent win. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of parents struggling to get their children to take multivitamins. The phrase "Easy parent win" directly implies that the product solves this problem by making vitamin consumption more appealing to kids. # Value propositions - A clean kids multivitamin with Moana on the bottle = Easy parent win. # Benefits - Easy parent win # Features - clean kids multivitamin - Moana on the bottle # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits while emphasizing its appeal to both parents and children. # Storyline - The ad opens with a visual of a father and daughter, alongside a Hiya multivitamin bottle featuring Disney Princesses. This is intended to immediately capture the viewer's attention and establish the product's target audience: parents and their children. The perspective is from the brand, showcasing a real-life scenario of a parent and child interacting with the product. - The text overlay highlights the key benefit of the product: "A clean kids multivitamin with Moana on the bottle = Easy parent win." This message is from the brand's perspective, directly communicating the value proposition of convenience and appeal to children. It simplifies the decision-making process for parents by framing the product as a solution to the common challenge of getting kids to take vitamins. - The inclusion of the Disney Princesses branding reinforces the product's appeal to children and adds a layer of trust and familiarity. This is from the brand's perspective, leveraging the popularity and recognition of Disney characters to enhance the product's attractiveness. It further emphasizes the "easy parent win" by associating the product with a beloved franchise.

# Ad summary This ad for Hiya Kids Daily Fiber+ highlights the features and benefits of the product. It emphasizes the palatable taste and complete digestive care. # Brand positioning Hiya is presented as a provider of health supplements for children, focusing on natural ingredients and complete digestive care. The brand's alignment with health-conscious parents seeking reliable and tasty solutions for their children's well-being is evident through the ad's language and visuals. The focus on digestive health positions Hiya as a brand that prioritizes children's wellness and parent's concerns about their children's health. Hiya avoids typical norms of artificial ingredients, focusing on natural solutions. # Product Hiya Kids Daily Fiber+ is a dietary supplement designed to support children's digestive health. The product aims to provide complete digestive care with a taste that appeals to kids, described as 'Island Punch.' This formulation addresses the challenge of ensuring kids get enough fiber in a palatable form. The product is aimed at health-conscious parents looking for a reliable and tasty way to support their children’s digestive health. The advertisement emphasizes that the product 'Keeps Things Moving Naturally'. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product visibility. The color scheme is bright and cheerful, with a light blue background contrasting the green product packaging. The image treatment uses soft lighting and minimal shadows to create a friendly and approachable look. The typography is large and bold, aiding scannability in-feed. The visual style is clean and modern, aiming to capture attention in a non-disruptive way. # Hooks Headline: Keeps Things Moving Naturally # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the problem of ensuring kids get enough fiber in a palatable form. Addressing the difficulty in maintaining regular bowel movements and digestive health for kids, the ad states, 'Keeps Things Moving Naturally'. # Value propositions - Complete Digestive Care with great taste (Island Punch) - Daily fiber that is natural and tastes great for kids. # Benefits - Keeps Things Moving Naturally - Complete Digestive Care - Tastes Like Island Punch # Features - Daily Fiber+ # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view appears throughout the image, highlighting product features and benefits using brand messaging and product display. # Storyline - The ad begins by showcasing the Hiya Kids Daily Fiber+ product, emphasizing its natural qualities and aiming to catch the viewer's attention. The brand is presenting the product, framing it as a solution that 'Keeps Things Moving Naturally' introducing the core benefit directly. This establishes the product’s purpose and relevance from the outset. - The ad then transitions to highlighting 'Complete Digestive Care', reinforcing the product’s health benefits for children. The brand continues to promote the product and emphasizing the comprehensive support it provides for kids' digestive systems. This reinforces the functional benefits. - Finally, the ad emphasizes the enjoyable taste of the product, stating that it 'Tastes Like Island Punch' to alleviate concerns about children rejecting a healthy supplement. The brand aims to overcome potential purchase barriers by assuring parents that kids will enjoy taking it. This ensures that the functional benefits are combined with a palatable experience.

# Ad summary This ad promotes Hiya Kids Daily Superfood Greens, emphasizing their appealing chocolate milk flavor to overcome children's aversion to healthy greens. The video showcases the product preparation process, visually demonstrating its ease of use and highlighting its kid-friendly taste. # Brand positioning Hiya is presented as a brand focused on providing healthy and delicious supplements specifically designed for children. The brand positions itself as a solution to the common challenge of getting kids to consume enough greens. The ad emphasizes the palatable chocolate milk flavor of its superfood greens, suggesting a brand that prioritizes both nutritional value and kid-friendly taste. Hiya aligns with a lifestyle where parents seek convenient and healthy options for their children. The brand pushes against the norm of children's supplements having an unpleasant taste, aiming to make healthy eating enjoyable and accessible for kids. # Product Hiya Kids Daily Superfood Greens is a supplement powder designed to provide children with essential nutrients from greens in a palatable form. The product is presented as a chocolate-flavored powder that can be mixed with milk or water to create a drink that tastes like chocolate milk. It comes in a green container or resealable bag with the brand's logo. The product is intended for parents who want to ensure their children get enough greens in their diet without the struggle of forcing them to eat vegetables. The unique selling point is its appealing flavor, which addresses the common barrier of kids disliking the taste of healthy foods. The ad shows the product being mixed easily, highlighting its convenience for busy parents. # Visual style The ad has a bright and clean aesthetic with natural lighting, giving it a friendly and approachable feel. The editing style uses quick cuts to show the different steps in the preparation process. The production quality appears to be a hybrid of UGC and polished commercial, which helps build trust and authenticity. The pacing is fast, with cuts timed to the beat of the music to maintain viewer engagement. # Hooks Text overlay: 00:00–00:15: kids greens that taste like chocolate milk Visual: 00:00–00:02: A four-way split screen shows the Hiya product and drink preparation process. Top left shows a hand using a yellow scoop to add brown powder into a clear glass jar. Top right shows a green Hiya container and a green resealable bag, along with yellow flowers in a vase. Bottom left shows a finished Hiya drink in a glass jar with a red and white striped straw, sitting next to a smaller Hiya container and more yellow flowers. Bottom right shows the Hiya drink being mixed with a small handheld blender. The background is a white marble countertop. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty parents face in getting their children to eat healthy greens. # Value propositions - Kids greens that taste like chocolate milk # Benefits - Makes it easy to get kids to consume greens # Features - Kids greens - Taste like chocolate milk # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand controls all visuals and messaging, presenting the product directly and highlighting its key features. # Storyline - 00:00–00:02 The video opens with a collage showing the preparation of a Hiya Kids Daily Superfood Greens drink, adding powder to liquid and stirring. This captures attention immediately with a visual demonstration of how the product is used. - 00:02–00:11 Close-ups of the mixing process show the powder dissolving into the liquid and creates the drink. This reinforces the ease of use and showcases the drink's appealing chocolate milk-like color and texture, which addresses the concern about kids not liking the taste of healthy drinks. - 00:11–00:15 The final shot shows the prepared drink in a glass jar with a straw, ready to be consumed. This reinforces the idea that the drink is palatable and appealing to kids.

# Ad summary This ad addresses parents' concerns about kids' sleep issues and promotes a bedtime essentials product with a discount offer. The ad presents Hiya's bedtime essentials to assist with children's sleep difficulties, highlighting a 50% discount for the first order, aiming to capture the attention of parents seeking reliable solutions for their children's sleep-related problems. # Brand positioning Hiya is presented as a provider of children's bedtime essentials. Hiya aims to occupy a nurturing and reliable space in the consumer's mind, aligning with values of care and support for parents. The brand focuses on simplifying the bedtime routine for families, especially those facing sleep-related challenges with their kids. The brand does not appear to position itself against competitors or challenge category norms, but aims to provide a practical solution for a common parenting issue. # Product The product featured is identified as Kids Bedtime Essentials by Hiya. It is packaged in a cylindrical container with a light blue color and adorned with playful stickers. The packaging features the brand name "hiya" in yellow lettering, along with various cartoonish illustrations. This product aims to address the specific issue of kids' sleep problems. The ad also extends a limited-time offer of 50% off for the customer's first order. # Visual style The ad utilizes a bright, clean, and minimalist visual style. The production quality appears to be well-lit and professionally staged, with a focus on product presentation and clarity. The use of simple shapes, bold typography, and a limited color palette contributes to a modern and accessible aesthetic. The overall effect is a blend of product focus and an open, inviting layout designed for easy comprehension in-feed. # Hooks Headline: 85% of parents have issues with kids sleep. # Funnel stage Top of funnel (Awareness) # Pain points The ad targets parents struggling with kids' sleep issues, highlighting that a significant number of parents (85%) face similar challenges. "85% of parents have issues with kids sleep." # Value propositions - 50% Off Your First Order # Benefits - None used. # Features - Kids Bedtime Essentials # Call to action None used. # Social proof - None used. # Point of view - External source: The statistic at the top highlights the scope of the issue. # Storyline - The ad begins by presenting a statistic: 85% of parents have issues with kids' sleep. This is meant to quickly grab the attention of parents struggling with their children's sleep, positioning this information as an issue parents can relate to, told from an external source. - The image then transitions to showcasing Hiya's Kids Bedtime Essentials, implying it is a solution to the problem of kids' sleep issues. The brand presents itself as the provider of a potential answer to the problem stated in the opening beat. - The ad concludes with a discount offer of 50% off the first order, presented by the brand as an incentive for parents to try their product, and aims to encourage immediate purchase.