How Ezra Firestone Advertises on Meta

# Ad summary The ad highlights the problem of Shopify thank-you pages losing money and presents Zipify as the solution to turn them into profit-generating assets. # Brand positioning Zipify is presented in partnership with Shopify, as a solution for e-commerce businesses using Shopify to optimize their 'thank you' pages. The brand positions itself as a tool that transforms a traditionally overlooked page into a profit-generating asset. This brand aims to be seen as innovative, focusing on maximizing revenue for Shopify users. The brand pushes against the norm of treating thank-you pages as mere confirmations, instead of valuable sales opportunities. The positioning is functional, focusing on performance and ROI for businesses. # Product Zipify is presented as a solution to monetize Shopify 'thank you' pages. The product turns these pages into an asset for increased revenue. The ad addresses the pain point of Shopify users losing money through unoptimized thank you pages. The main benefit highlighted is the ability to 'make it bank' by using Zipify to convert this page into a profitable part of the sales funnel. The product is for Shopify store owners looking to optimize their customer journey and increase revenue. # Visual style The ad has a studio-shot feel with a focus on a single, clear message. The vintage cash register and floating money give a sense of a tangible, quantifiable problem. The image treatment is clean with soft lighting, and the typography is bold and attention-grabbing. The visual style feels designed to be attention-grabbing in a feed. # Hooks Headline: YOUR SHOPIFY THANK-YOU PAGE IS BLEEDING MONEY # Funnel stage Top of funnel (Awareness) # Pain points The biggest pain point is Shopify 'thank you' pages that are 'BLEEDING MONEY,' implying lost revenue and missed opportunities to capitalize on customer purchases. # Value propositions - Transforming thank you pages into profit centers # Benefits - Make it bank # Features - Optimize Shopify 'thank you' pages # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall point of view in the ad is from the Brand, Zipify. This is indicated by the proposition of a problem and solution. # Storyline - The ad starts by stating the problem: 'YOUR SHOPIFY THANK-YOU PAGE IS BLEEDING MONEY'. This is intended to immediately grab the attention of Shopify store owners and make them aware of potential lost revenue. This statement is made from the brand's point of view, as an expert identifying an issue. - The ad then poses a question as the solution: 'Let it bleed, or make it bank? Your call → zipify-postprofit', which indicates a choice between continuing to lose money or using Zipify to make money. This offers a direct solution, placing the decision in the viewer's hands and directing them to a specific landing page. This choice is presented from the brand's perspective, offering a clear path to profitability.

# Ad summary This ad promotes a masterclass with Ezra Firestone to help Shopify store owners grow their business. It highlights a 3-week plan with strategies, ad templates, and a foolproof scaling plan. # Brand positioning This ad positions the brand as a resource for Shopify store owners looking to grow their business. It emphasizes proven strategies and expert coaching, suggesting a focus on practical, actionable advice. The brand aims to occupy a space of authority and reliability within the e-commerce education market, promising a clear path to scaling and increased sales. It aligns with a value of strategic growth and expert guidance, likely pushing against the norm of generic or unproven business advice. # Product The product being advertised is a Q-1 Kickstarter LIVE Masterclass with Ezra Firestone, designed to help Shopify store owners grow their business. The masterclass offers a 3-week plan that includes proven strategies from Shopify's #1 coach, ad templates that bring in more sales, and a foolproof plan to scale all year long. The product is for Shopify store owners who want to scale their business. The ad addresses the purchase barrier of uncertainty by offering a structured, expert-led approach to business growth. # Visual style The ad has a clean, minimalist design with a light beige background and gold accents. The typography is simple and legible, with a focus on clear messaging. The overall style is professional and informative, aiming to convey trust and expertise. # Hooks Headline: All I want in 2026 is to grow my Shopify store # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of Shopify store owners struggling to grow their business. The ad copy states, "All I want in 2026 is to grow my Shopify store," indicating a desire for business growth that is not currently being achieved. # Value propositions - Grow your Shopify store with proven strategies and expert guidance - Scale your business all year long with a foolproof plan # Benefits - Steal proven strategies - Copy ad templates that bring in more sales - Have a foolproof plan to scale all year long # Features - Proven strategies from Shopify's #1 coach - Ad templates that bring in more sales - Foolproof plan to scale all year long # Call to action ARE YOU READY TO GROW? # Point of view - Customer: The opening line, "All I want in 2026 is to grow my Shopify store," expresses a desire from the customer's perspective. - Brand: The descriptions of the 3-week plan and the invitation to join the masterclass are from the brand's perspective, promoting the product and its benefits. # Storyline - The ad starts by stating a desire to grow a Shopify store in 2026, setting the context for the viewer's aspirations. This is from the perspective of a potential Shopify store owner, expressing a common goal. - The ad then outlines a 3-week plan, with each week focusing on a specific strategy: stealing proven strategies, copying ad templates, and having a foolproof scaling plan. This is from the brand's perspective, showcasing the structure and content of the masterclass. - The ad concludes by inviting viewers to join the Q-1 Kickstarter LIVE Masterclass with Ezra Firestone, reinforcing the call to action and highlighting the expert leading the course. This is from the brand's perspective, urging the viewer to take the next step and grow their business.

# Ad summary This ad promotes a New Year Kickstarter with Ezra Firestone to help scale Shopify stores. It features a screen recording of a landing page, combined with text overlays, to highlight the key points of the workshop and encourage viewers to 'Save My Seat'. # Brand positioning Zipify is presented as a resource for Shopify store owners looking to scale their businesses. The brand is associated with Ezra Firestone, identified as the founder of multiple 8-figure brands with over $83 million in sales. The positioning is functional, focusing on providing a proven business plan and coaching to achieve significant growth. The brand aligns with values of expertise, success, and actionable strategies, offering a direct path to improved business performance. # Product The product being advertised is Ezra Firestone's New Year Kickstarter, a free 90-minute online session designed to help Shopify store owners scale their businesses in 2026. The workshop promises to provide a proven business plan and coaching. Ezra Firestone, founder of multiple 8-figure brands with over $83 million in sales, will be leading the session. By joining, participants also enter to win private coaching from Ezra himself. The ad targets Shopify store owners looking for strategies to grow their business to 8-figure levels. # Visual style The ad has a simple, direct style, resembling a screen recording. The production quality appears functional, likely intended for a quick social media update. The pacing is static, with minimal editing, focusing viewers on the screen content and text overlays. # Hooks Text overlay: 00:00–00:04 FREE Coaching / 00:00–00:04 Reminder: Jan 29th @ 1pm EST / 00:00–00:04 zipify / 00:00–00:04 SAVE MY SEAT / 00:00–00:04 Ezra Firestone's / 00:00–00:04 New Year Kickstarter / 00:00–00:04 January 29, 2026 @ 1PM EST / 00:00–00:04 Start 2026 with a proven business plan to scale your Shopify store. Visual: 00:00–00:04: A laptop is positioned on a white desk in front of a green potted plant. Two sticky notes are attached to the laptop screen: One on the left reads “FREE Coaching,” and one on the right reads “Reminder: Jan 29th @ 1pm EST”. The laptop screen displays a blue landing page with the headline “zipify Ezra Firestone’s New Year Kickstarter January 29, 2026 @ 1PM EST”. Below the headline, text reads, “Start 2026 with a proven business plan to scale your Shopify store.” There is an image of Ezra Firestone in a video call. At the bottom of the screen is a rounded red “Save My Seat” button. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that Shopify store owners may be struggling to scale their businesses effectively, lacking a clear strategy or proven business plan to achieve significant growth. # Value propositions - Proven business plan to scale your Shopify store: Connects a tangible strategy (business plan) with the desired outcome (scaling the business). - Free coaching from Ezra: Value delivered via a giveaway and the implication is it would otherwise cost money. # Benefits - Start 2026 with a clear strategy - Learn from the founder of multiple 8-figure brands with over $83 million in sales - Gain actionable strategies for your Shopify store - Potential to win private coaching from Ezra # Features - 90-minute online session with Ezra Firestone - Proven business plan - Free coaching - Scale your Shopify store # Call to action SAVE MY SEAT # Point of view - Brand 100% – The entire ad is shown from the brand's perspective, promoting a workshop and highlighting its benefits to potential participants. # Storyline - 00:00–00:04 The ad displays a laptop screen showing a landing page for 'Ezra Firestone's New Year Kickstarter' on January 29, 2026. Sticky notes are attached to the laptop with the words 'Free Coaching' and 'Reminder: Jan 29th @ 1pm EST'. A 'Save My Seat' button is visible on the screen.

# Ad summary This ad promotes Zipify, a Shopify application that provides a blueprint for creating a successful online store. The ad emphasizes the potential for high revenue generation using the Zipify blueprint. # Brand positioning Zipify is presented as a provider of a proven blueprint for Shopify store owners to achieve high revenue, specifically targeting those aiming for a nine-figure brand. The brand positions itself as a resource for optimizing online stores to maximize sales and efficiency. It aligns with a functional approach, focusing on performance and simplicity in achieving significant financial results. # Product Zipify is a Shopify application that offers a blueprint designed to help store owners generate high revenue. The blueprint includes strategies for traffic generation, offer creation, opt-in processes, pre-purchase sequences, content amplification, post-purchase automation, cart abandonment sequences, dynamic sequences, and manual broadcasts. It is intended for Shopify store owners looking to optimize their sales funnels and increase their revenue. The ad highlights the potential to build a nine-figure brand using Zipify's proven system. # Visual style The ad has a clean and professional aesthetic with a focus on clarity and information. The editing style is static, with no transitions or camera movements. The production quality is polished, resembling a commercial. The pacing is slow and consistent, allowing viewers to absorb the information presented. # Hooks Spoken: This is the 200 million dollar Shopify blueprint. Text overlay: $200M Shopify Blueprint / The secret behind / The secret behind Ezra Firestone's 9-figure brand / SEE HOW Visual: 00:00–00:01 A white screen displays the text '$200M Shopify Blueprint' in large, bold black font, followed by the smaller text 'The secret behind'. Below, a pink button with the text 'SEE HOW' is visible. / 00:01–00:04 The text 'Ezra Firestone's 9-figure brand' is added below the initial text. A detailed flowchart appears, outlining various stages such as 'Traffic,' 'Offer Creation,' 'Opt-In,' 'Pre-Purchase Sequence,' 'Content Amplification & Branding,' 'Post-Purchase Auto Sequence,' 'Cart Abandonment Sequence,' 'Dynamic Sequence,' and 'Manual Broadcasts.' The Zipify logo is displayed next to the 'SEE HOW' button. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of Shopify store owners struggling to maximize their revenue and build a successful brand. The frustration is signaled by the promise of a '$200M Shopify Blueprint,' implying that the current methods are not yielding such results. # Value propositions - Proven blueprint for Shopify success - Achieve high revenue with optimized strategies - Learn the secret behind Ezra Firestone's 9-figure brand # Benefits - Potential to build a 9-figure brand - Optimized sales funnels - Increased revenue # Features - Traffic - Offer Creation - Opt-In - Pre-Purchase Sequence - Content Amplification & Branding - Post-Purchase Auto Sequence - Cart Abandonment Sequence - Dynamic Sequence - Manual Broadcasts # Call to action SEE HOW # Social proof - The ad references Ezra Firestone's 9-figure brand, implying that the Zipify blueprint has been successfully used by a high-profile entrepreneur. # Point of view - Brand 100% – The ad is presented from the official voice of Zipify, promoting its product and blueprint. # Storyline - 00:00–00:01 The ad opens with a bold claim about a '$200M Shopify Blueprint,' immediately capturing attention with the promise of significant financial success. - 00:01–00:02 The ad transitions to reveal that the blueprint is 'The secret behind Ezra Firestone's 9-figure brand,' adding credibility by associating the blueprint with a successful entrepreneur. - 00:02–00:04 The ad displays a detailed flowchart of the Zipify blueprint, illustrating the various stages and processes involved in optimizing a Shopify store for maximum revenue.

# Ad summary This is an image ad promoting a contest where participants can win a free 1:1 coaching session with Ezra Firestone. # Brand positioning Zipify is positioned as a high-value resource for entrepreneurs, offering tools and guidance to increase their store's revenue. By associating itself with Ezra Firestone, a "$200M Founder," the brand implies that it can provide access to expertise and strategies that have proven successful at a very high level. The brand's tone is confident and assertive, aiming to capture the attention of serious entrepreneurs looking for proven methods to scale their business. The ad does not compare or contrast Zipify with competitors, but it positions Zipify as an expert platform, suggesting a commitment to quality and proven results. # Product The product being advertised is a free 1:1 coaching session with Ezra Firestone. The target audience is assumed to be entrepreneurs and store owners interested in improving their business. The coaching session is offered as a chance to learn from a successful founder. The ad attempts to lower the barrier to entry for entrepreneurs by offering the opportunity to win access to coaching they might not otherwise afford. The main feature of this product is access to the expertise of Ezra Firestone, positioned as a $200M Founder. # Visual style The ad has a professional, clean design with a focus on clear messaging and contrast. The images are well-lit and the colors are consistent throughout. The layout uses a grid structure to create balance and visual organization, with a mix of photography and simple graphic elements. The typography is bold and legible to ensure readability. The overall style appears polished and professional, likely studio-shot, with a focus on projecting credibility and authority. # Hooks Headline: WIN A FREE 1:1 COACHING SESSION WITH EZRA FIRESTONE # Funnel stage Top of funnel (Awareness) # Pain points The ad targets store owners who need to elevate their performance. "Your face here" is placed on an empty avatar, symbolizing lack of recognition/success: the image highlights how the store owner is virtually anonymous in the current marketspace. # Value propositions - Win a free coaching session for a chance to grow your store # Benefits - Opportunity to learn from a $200M Founder # Features - 1:1 coaching session with Ezra Firestone # Call to action REGISTER TO WIN # Social proof - "$200M Founder" – the ad prominently highlights Ezra Firestone’s financial success as a founder, implying he has valuable insights and experience to share. # Point of view - Brand: The ad uses Ezra Firestone, a "$200M Founder," and the Zipify logo, thus establishing the brand's presence and its offering of a free coaching session. - Customer: The ad features 'Your face here' with the words 'Your store' implying the customer's ownership of the store. # Storyline - The ad opens with a visual of Ezra Firestone, described as a '$200M Founder,' aiming to establish credibility and authority. This is being conveyed from the brand's perspective, intending to signal expertise and success. - The ad juxtaposes Ezra's image with a blank avatar labeled 'Your face here' and 'Your Store,' creating a contrast between current state and aspirational future. This is conveyed from the brand's perspective, to suggest potential for growth and personalization. - The ad includes a call to action to 'Register to Win,' prompting immediate engagement from the customer's perspective. It is inviting the customer to take the first step toward realizing the potential growth suggested in the previous beat.

# Ad summary Ezra Firestone promotes his 2026 Kickstarter training event in a video ad. Ezra invites viewers to join his training to learn strategies for their businesses in 2026. Ezra also brings on Brittany from Zipify OCU, who shares her knowledge about what's working across 13,000 stores that use OCU. Additionally, Ezra will be giving away a one-on-one training session on January 29th to someone who shows up live for the training. # Brand positioning Ezra Firestone is presented as a business expert who has extensive experience growing brands. His on-camera presence is casual and approachable, suggesting a down-to-earth personality. He emphasizes real-world success, positioning himself as someone who shares practical strategies, not just abstract theories. The mention of his business conference and 200 million in sales on Boom communicates a functional brand positioning rooted in driving tangible results for businesses. # Product The product is a training event called the 2026 Kickstarter, in which Ezra Firestone will share strategies and tactics for business growth that will be useful in 2026. The training promises to share traffic strategies and landing pages, as well as information from a product and marketing perspective. Brittany from Zipify OCU will also be present to share what's working across 13,000 stores that use OCU, related to upselling, cross-selling, and average order value optimization. A one-on-one training session with Ezra will be given away live on January 29th to a training attendee. # Visual style The ad is filmed in a vlog style. The setting is a pleasant outdoor environment with palm trees and a beach in the background. The editing style is characterized by static shots and smooth transitions between segments. The overall impression is relaxed and casual, which is meant to support the tone of a friendly conversation. # Hooks Spoken: 00:01–00:08 What's going down ladies and gentlemen, Ezra Firestone here on the North Shore of Oahu, Hawai'i, and it's almost 2026. Text overlay: 00:02–00:04 Ezra Firestone here / 00:03–00:05 on the North Shore / 00:05–00:06 of Oahu, Hawai'i, / 00:06–00:08 and it's almost 2026. Visual: 00:00–00:08 Ezra Firestone is sitting in a black chair outdoors in front of a beach. He is fair-skinned, with brown hair and a trimmed beard. He is wearing a gray t-shirt and has a small microphone clipped to the chest. He is smiling. The camera is stationary and the background shows white sand, waves, palm trees, a clear blue sky, and green foliage. # Funnel stage Middle of funnel (Consideration) # Pain points Some business owners are having trouble focusing their energy in a direction that actually supports the brand. # Value propositions - Learn traffic strategies and landing pages. - I have done over $200 million in sales on Boom alone, just that one brand. - I'm going to bring on my head of enterprise sales Zipify, Brittany from Zipify OCU, and she's going to share with you what's working across to we have like 13,000 stores using OCU. - I'm going to be giving away a one-on-one training session for one person who shows up live, where I'll sit down with you for 30 minutes and I'll support you in creating a strategy for your business for 2026. # Benefits - Share my business plans for 2026 - Wonderful training - Can implement that in your business - What's working across 13,000 stores # Features - Traffic strategies - Landing pages - Brittany from Zipify OCU - Upselling - Cross-selling - Average order value optimization - One-on-one training session # Call to action None used. # Social proof - "I'm going to bring on my head of enterprise sales Zipify, Brittany from Zipify OCU, and she's going to share with you what's working across to we have like 13,000 stores using OCU." # Point of view - Brand 100% – The entire video is told from the brand’s perspective, as Ezra explains the product and value propositions. # Storyline - 00:01–00:06 Ezra Firestone introduces himself while sitting in an outdoor chair with a beach in the background. - 00:06–00:18 Ezra mentions that it's almost 2026 and that it's important to start off a new year moving forward in a positive way in one's business. He notes that sometimes energy can go in a direction that doesn't support the brand. - 00:18–00:26 Ezra invites the viewer to his 2026 Kickstarter training event where he will share his business plans for 2026. - 00:26–00:31 He lists several brands that will be discussed and says he will talk about all of his businesses in the training, even the ones he doesn't discuss publicly. - 00:31–00:39 He says it will be a wonderful training where he will share his traffic strategies and landing pages. He mentions that he has done over $200 million in sales on Boom alone, just that one brand. - 00:39–00:45 Ezra mentions he and his team's plans from a product and a marketing perspective that the viewer can implement in their own business. - 00:45–00:56 Ezra states that he will bring on his head of enterprise sales, Brittany from Zipify OCU, who will share what's working across 13,000 stores that use OCU. - 00:56–01:02 Brittany will share what's working for brands from an upsell, cross-sell, and average order value optimization perspective. - 01:02–01:11 Lastly, Ezra states that he will be giving away a one-on-one training session for one person who shows up live on January 29th. - 01:11–01:20 Ezra will sit down with that one person for 30 minutes and support them in creating a strategy for their business for 2026. - 01:20–01:25 Ezra thanks viewers for watching the video and hopes to see them there.

# Ad summary This ad promotes Ezra Firestone's New Year Kickstarter event for scaling Shopify stores, scheduled for January 29, 2026. The ad uses a screenshot of the event landing page displayed on a laptop, with sticky notes and a button overlay to highlight key details and encourage sign-ups. # Brand positioning Zipify is presented as a resource for Shopify store owners looking to scale their businesses. The brand is associated with Ezra Firestone, positioning it as a source of expertise and proven strategies. The mention of '$250M+ in Shopify' implies a track record of success and positions Zipify as a leader in the e-commerce space. The brand aims to occupy the space of a reliable and effective partner for Shopify store growth, offering valuable insights and resources to help entrepreneurs achieve significant financial results. The tone is professional and authoritative, emphasizing the functional benefits of the brand's offerings. # Product The product being advertised is Ezra Firestone's New Year Kickstarter, a program designed to help Shopify store owners start 2026 with a proven business plan to scale their stores. It includes a free 90-minute webinar and access to strategies used by multiple 8 & 9-figure Shopify businesses. The program also offers certified Shopify strategies and a bonus of top 10 strategies. Participants also have the chance to enter to win additional prizes. The program is positioned as a comprehensive solution for Shopify store owners looking to achieve significant growth and success in the coming year. The ad addresses the purchase barrier of uncertainty by offering a proven plan and free coaching. # Visual style The ad has a casual, screenshot-based aesthetic, resembling a desktop setup. The production quality is moderate, with a mix of digital graphics and handwritten notes. The image treatment includes color blocks and text overlays to highlight key information. The style mimics a platform-native look, similar to a shared screenshot with annotations, which enhances scannability and stop power in feed. # Hooks Headline: Ezra Firestone's New Year Kickstarter # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of Shopify store owners struggling to scale their businesses effectively. The phrase 'Start 2026 with a proven business plan' directly implies that many store owners lack a clear, effective strategy for growth. # Value propositions - Proven business plan to scale your Shopify store - Free coaching - Certified Shopify strategies # Benefits - Start 2026 with a proven business plan to scale your Shopify store. # Features - Free 90-minute webi - Multiple 8 & 9-figure - $250M+ in Shopit - Multiple 8 & 9-fig - Certified Shopify - Bonus: Top 10 Str # Call to action SAVE MY SEAT # Social proof - $250M+ in Shopit - Multiple 8 & 9-figure - Certified Shopify # Point of view - Brand: The entire image is designed to promote the Ezra Firestone's New Year Kickstarter event, using a landing page screenshot and annotations to convey key information and drive sign-ups. # Storyline - The ad opens with a screenshot of a landing page for 'Ezra Firestone's New Year Kickstarter,' immediately establishing the event and its association with a well-known figure in the e-commerce space. This is from the brand's perspective, aiming to capture attention and introduce the event to potential participants. - The landing page highlights the event's date (January 29, 2026) and the promise of a 'proven business plan to scale your Shopify store,' conveying the core value proposition of the program. This is from the brand's perspective, emphasizing the benefits and outcomes participants can expect. - Sticky notes are added to the screenshot, emphasizing 'Free Coaching' and reminding viewers of the event date and time. This is from the brand's perspective, reinforcing key details and creating a sense of urgency and value. - A 'SAVE MY SEAT' button is overlaid on the laptop, providing a clear call to action and encouraging immediate sign-ups. This is from the brand's perspective, driving conversions and facilitating participation in the event.

# Ad summary This ad promotes Zipify, a tool that helps users optimize Shopify thank you pages to generate more profits. The ad features a man describing how the platform works. Text on screen supplements and reinforces what the man is saying. # Brand positioning The ad promotes Zipify as a simple and effective tool to increase profits by optimizing Shopify thank you pages. The brand is presented as a partner of Shopify, and the ad uses clear, direct language to convey the value proposition. The tone is straightforward and functional, focusing on the practical benefits of using Zipify to turn 'thank you' pages into revenue-generating opportunities. The brand aims to occupy the space of a performance-focused solution for e-commerce businesses looking to maximize their sales potential through efficient marketing tools. # Product Zipify is presented as a tool for Shopify users that optimizes thank you pages to generate more profit. It addresses the problem of thank you pages being a missed opportunity for revenue generation. The ad suggests that Zipify can turn these pages into a source of income by enabling users to add offers and incentives. The core functionality revolves around maximizing the value of the post-purchase experience, encouraging customers to make additional purchases. The ad emphasizes the ease of integration and the potential for increased revenue. # Visual style The ad has a clean and straightforward aesthetic, with direct framing and clear text overlays. The production quality appears polished, but not overly stylized. The editing is simple, with static shots and text animations synced to the voiceover. The pacing is moderate, with information presented clearly and concisely. The visual style is intended to convey a sense of professionalism and trustworthiness. # Hooks Spoken: 00:00–00:04 [Speaker] Turn your old thank-you page into more profit. Text overlay: 00:00–00:04 shopify x zipify / 00:00–00:04 TURN YOUR OLD THANK-YOU PAGE INTO MORE PROFIT / 00:00–00:04 Don't just say thanks. Get paid for it. / 00:00–00:04 zipify-postprofit / 00:00–00:04 START NOW Visual: 00:00–00:04: A man with a beard and long hair sits in a wooden chair against a neutral wall. He wears a floral shirt and blue pants. He is holding a phone in his left hand that displays a 'SPECIAL OFFER' notification. With his right hand, he gestures towards the phone. Yellow dollar sign graphics float near the phone. Text overlays the shot, with the Shopify and Zipify logos in the upper left. The background is a plain white wall. # Funnel stage Middle of funnel (Consideration) # Pain points Thank you pages on Shopify are often underutilized, missing an opportunity to generate additional revenue. # Value propositions - Transforming thank you pages from simple acknowledgments into revenue-generating opportunities. - Recover lost revenue through the simple addition of promotions post-sale. # Benefits - Turn your old thank-you page into more profit - Get paid for it # Features - Optimizes thank you pages - Adds offers and incentives to thank you pages # Call to action START NOW # Social proof - None used. # Point of view - Brand 100% – The brand presents the product and its value proposition directly through the on-screen talent and supporting text overlays. # Storyline - 00:00–00:04 The ad opens with a man holding a phone with a special offer on the screen, and he points to it while smiling. - 00:00–00:04 As the man holds the phone, text appears that says, 'TURN YOUR OLD THANK-YOU PAGE INTO MORE PROFIT.' The text is meant to grab attention by highlighting the potential for increased revenue. - 00:00–00:04 Additional text appears that says, 'Don't just say thanks. Get paid for it,' followed by an arrow pointing to 'zipify-postprofit' and a toggle to 'START NOW.' This text continues to reiterate the value of the product and offers a simple solution.

# Ad summary This ad promotes the 'Little Rocks Playbook' and 'Cheat Sheet', which provide strategies for content creation and reducing acquisition costs. It targets individuals seeking to improve their content strategy and sales through effective, low-cost advertising. # Brand positioning The brand, Zipify, is presented as a provider of resources for improving content strategy and marketing efficiency, particularly aimed at small businesses or individual creators looking to optimize their online presence. The brand positions itself as a source of practical guidance and tools that simplify the complexities of digital marketing, making it accessible to those with limited resources or expertise. The brand offers solutions that enable users to create content and run ads effectively, even with a minimal daily budget, suggesting a focus on affordability and ease of use. # Product The products being advertised are the 'Little Rocks Playbook' and the 'Little Rocks Cheat Sheet.' The playbook is presented as 'the small content strategy that drives big results,' while the cheat sheet offers 'a step-by-step guide to lower acquisition costs and more sales.' These products appear to be guides or resources designed to help users create effective content strategies and reduce their advertising expenses. The cheat sheet specifically addresses the purchase barrier of high acquisition costs by offering strategies to lower them. Both products are positioned as tools to help users achieve better results with their content and advertising efforts. # Visual style The ad has a mixed visual style that combines elements of graphic design with a personal touch. The production quality is relatively high, with clear product images and professionally typeset text. The visual motifs include a blend of digital graphics and hand-drawn elements, creating a balance between polished and approachable. The image treatment uses color grading to unify the overall tone, with a slight desaturation and emphasis on blues and golds. The ad integrates typography in a large and bold manner, making it highly scannable. This style is somewhat disruptive, aiming to stand out in a feed by combining professional design with more informal, hand-drawn elements. # Hooks Headline: GET THE FREE GUIDE # Funnel stage Middle of funnel (Consideration) # Pain points High acquisition costs are a significant barrier for many businesses trying to scale their advertising. The ad offers a 'step-by-step guide to lower acquisition costs and more sales'. # Value propositions - Run ads effectively with a minimal daily budget of $5. - Access a free guide to kickstart your advertising efforts. # Benefits - Start running these ads with just $5/day - Lower acquisition costs - More sales - Small content strategy that drives big results # Features - Free guide - Little Rocks Playbook - Little Rocks Cheat Sheet - Step-by-step guide # Call to action None used. # Point of view - Brand: The entire ad promotes the brand and its products, showcasing the benefits and solutions offered by Zipify. # Storyline - The ad starts by offering a 'free guide' and the ability to run ads with just '$5/day.' This is intended to grab the viewer's attention and offer an immediate benefit, positioning the content as accessible and affordable. This is being conveyed from the brand's perspective to invite potential customers to explore their resources. - Next, the ad visually presents the 'Little Rocks Playbook' and the 'Little Rocks Cheat Sheet' as key resources. This serves to showcase the products being promoted and provide a visual anchor to the brand's promise of effective content strategies and cost reduction. The brand is conveying this information, highlighting the value and tangible nature of their offerings. - Finally, the ad includes a man gesturing towards the products, creating a sense of personal endorsement and trust. This human element is intended to add credibility and make the offer more relatable. The brand is showing this, giving a sense of personal connection and guidance.

# Ad summary The image ad aims to capture attention by promising to share a strategy that resulted in substantial revenue. The ad features a man holding a laptop displaying "Little Rocks Playbook", and claims that he scaled to $200 million using this strategy, enticing viewers to copy his method step-by-step. The use of a personal success story and a direct promise to share valuable information is intended to draw in viewers interested in scaling their business. # Brand positioning The brand "Zipify" is presented as a source of innovative business strategies, particularly in content marketing. The ad features the "Little Rocks Playbook", suggesting a methodical, strategic approach. The brand aims to occupy the space of a provider of effective, high-impact business strategies, appealing to entrepreneurs and business owners seeking scalable solutions. The brand pushes against typical marketing complexity by promising a straightforward, step-by-step method. # Product The product advertised is the "Little Rocks Playbook" from Zipify, described as "the small content strategy that drives big results." It's a system or guide designed to help users achieve significant outcomes through strategic content creation. The ad targets individuals looking to scale their businesses, specifically those interested in leveraging content as a growth driver. The playbook's USP is its promise of delivering "big results" through a focused and manageable content strategy. The purchase barriers are addressed by emphasizing the step-by-step approach, making the process seem accessible and easy to implement. # Visual style The ad features a semi-polished production quality. The image has a clean, professional feel, but it's not overly stylized. The background is a gradient, and the typography is large and bold. The visual style is straightforward, aiming for clarity and directness rather than artistic flair. The laptop screen is clearly visible and legible, which is essential for communicating the product’s name and value proposition. It appears designed for quick consumption in-feed. # Hooks Headline: I SCALED TO $200 MILLION USING THIS STRATEGY. # Funnel stage Top of funnel (Awareness) # Pain points The main pain point is the struggle to effectively scale a business, particularly through content marketing, as indicated by the desire for a proven and easy-to-copy strategy. # Value propositions - Learn the strategy used to scale to $200 million, presented as a clear, actionable method. - Achieve 'big results' through a focused and manageable 'small content strategy' # Benefits - Copy it step-by-step - The small content strategy that drives big results # Features - Step-by-step strategy # Call to action None used. # Point of view - Brand: The brand is conveying the availability and effectiveness of their product, “Little Rocks Playbook,” for achieving substantial business growth. - Customer: The viewer's perspective is addressed with the promise of learning a proven, step-by-step strategy to scale their business and achieve a $200 million revenue. # Storyline - The ad opens with the claim “I SCALED TO $200 MILLION USING THIS STRATEGY,” told from the perspective of someone who achieved significant financial success. This is intended to grab the viewer’s attention with a bold success story. - The narrative progresses with the promise, “AND I'M GOING TO SHOW YOU HOW TO COPY IT STEP-BY-STEP.” From the perspective of the successful individual, this statement builds on the initial claim, suggesting that the viewer can replicate the same success by following a clear, guided method. - The ad then shows a man holding a laptop displaying the Zipify “LITTLE ROCKS PLAYBOOK”, clarifying the specific product being offered. This visual supports the previous claims by showing the actual resource that supposedly enables the step-by-step copying process, presented from the brand's perspective.

# Ad summary This ad highlights the importance of sending warm leads to your product page instead of cold traffic. It emphasizes that cold traffic leads to high costs and low conversion rates, while warm leads result in cheaper clicks and more sales. The ad promises to show viewers how to fix this issue. # Brand positioning The brand is presented as an expert in digital marketing, specifically in lead generation and traffic optimization. It positions itself as a solution provider for businesses struggling with high advertising costs and low conversion rates. The brand aims to occupy the space of a knowledgeable and reliable partner that helps businesses improve their marketing ROI by focusing on warm leads rather than cold traffic. The brand's tone is informative and problem-solving, aligning with a functional positioning that emphasizes performance and efficiency. # Product The product being advertised is a method or system for generating "warm leads" instead of "cold traffic" to a product page. The ad defines cold traffic as leading to high costs and low conversion rates, while warm leads are presented as resulting in cheaper clicks and more sales. The product is for businesses or marketers who are currently experiencing inefficiencies in their advertising spend and are looking for a more cost-effective and higher-converting strategy. The USP is the promise of transforming cold traffic into warm leads, thereby reducing costs and increasing sales. The ad addresses the purchase barrier of ineffective advertising strategies by offering a solution that promises better results. # Visual style The ad has a simple, direct aesthetic with a focus on clear text and contrasting colors. The editing style is static, with no transitions or camera movements. The production quality is basic, resembling a simple graphic design. The pacing is slow, with each text element appearing and remaining on screen for a few seconds. # Hooks Spoken: 00:00–00:05: Still sending cold traffic to your product page? You're wasting money. Text overlay: 00:00–00:05 / STILL SENDING COLD TRAFFIC / TO YOUR PRODUCT PAGE? / YOU'RE WASTING MONEY. / 🚫 COLD TRAFFIC = / HIGH COSTS AND LOW / CONVERSION RATE / ✅ WARM LEADS = / CHEAPER CLICKS / AND MORE SALES. / HERE'S HOW TO FIX IT . Visual: 00:00–00:05: The screen displays text in yellow and red against a dark blue background. The text reads, "STILL SENDING COLD TRAFFIC TO YOUR PRODUCT PAGE? YOU'RE WASTING MONEY." Below this, there's a comparison: "🚫 COLD TRAFFIC = HIGH COSTS AND LOW CONVERSION RATE" and "✅ WARM LEADS = CHEAPER CLICKS AND MORE SALES." At the bottom, the text says, "HERE'S HOW TO FIX IT." Below the text, there is a visual of stacks of money with flames superimposed on them. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the inefficiency and waste of money associated with sending cold traffic to a product page. "STILL SENDING COLD TRAFFIC TO YOUR PRODUCT PAGE? YOU'RE WASTING MONEY." # Value propositions - Warm leads = cheaper clicks and more sales - Avoid cold traffic to prevent high costs and low conversion rates # Benefits - Avoid high costs - Avoid low conversion rate # Features - Warm leads - Cheaper clicks - More sales # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, delivering information and promises about its solution. # Storyline - 00:00–00:02 The ad starts by posing a question about sending cold traffic to a product page. - 00:02–00:03 It highlights the negative consequences of cold traffic, such as high costs and low conversion rates. - 00:03–00:04 The ad contrasts this with the benefits of warm leads, which include cheaper clicks and more sales. - 00:04–00:05 The ad concludes by promising to show viewers how to fix the problem of sending cold traffic.

# Ad summary This ad features an entrepreneur who claims to have reached $200 million with his e-commerce brand. He is offering to share the exact ad strategy he used. # Brand positioning The brand is presented as highly successful in the e-commerce space, having reached $200 million in revenue. The brand aims to occupy the space of authority and expertise, offering valuable strategies and insights to help others achieve similar success. The brand aligns with values of achievement, growth, and strategic thinking. It positions itself against the norm of keeping successful strategies secret, instead offering to share them. The brand positioning is both functional (providing a proven strategy) and emotional (inspiring confidence and the potential for financial success). # Product The product being advertised is the exact ad strategy used by the entrepreneur to reach $200 million with his e-commerce brand. The product is for individuals or businesses looking to improve their e-commerce advertising and achieve significant revenue growth. The ad addresses the purchase barrier of uncertainty by offering a proven strategy from a successful entrepreneur. The ad aims to convince viewers that this strategy is worth trying or buying because it has already led to substantial financial success for the advertiser. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a combination of a personal portrait and a wealth display. The image treatment includes background gradients and color grading to enhance the overall aesthetic. The typography is large and bold, ensuring high scannability. The style aims to be disruptive and attention-grabbing in the feed. # Hooks Headline: MY ECOMMERCE BRAND JUST REACHED $200 MILLION. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty in achieving significant revenue growth in e-commerce. The ad implies that many people struggle to create effective ad strategies that lead to substantial financial success. # Value propositions - The ad strategy led to $200 million in revenue for the brand. # Call to action None used. # Point of view - Brand: The brand is conveying its success and offering to share its strategy, aiming to establish authority and build trust. # Storyline - The ad starts by stating that the entrepreneur's e-commerce brand has reached $200 million, which is intended to grab the viewer's attention and establish credibility. This part of the story is told from the brand's perspective, highlighting its success and creating intrigue. - The ad then offers to share the exact ad strategy used to achieve this success, which is intended to provide value and encourage engagement. This part of the story is told from the brand's perspective, positioning itself as a helpful resource for others.

# Ad summary This ad promotes Zipify's 2026 Kickstarter with Ezra Firestone, promising a proven plan to grow a Shopify store. # Brand positioning Zipify is presented as a provider of resources and strategies for Shopify store owners looking to grow their business. The brand aligns with values of planning and proven methods, positioning itself as a reliable partner for achieving success in the e-commerce space. By offering a 'proven plan,' Zipify pushes against the uncertainty and challenges often associated with growing an online store, aiming to occupy a space of trust and effectiveness in the consumer's mind. The brand positioning is functional, focusing on delivering tangible results and strategic guidance. # Product The product being advertised is Zipify's 2026 Kickstarter, featuring Ezra Firestone, designed to provide Shopify store owners with a proven plan to grow their business. The ad addresses the challenge of effectively growing a Shopify store by offering a structured approach. The product is for Shopify store owners who are looking for guidance and a strategic plan to achieve growth. The ad emphasizes the value of starting 2026 with a 'proven plan,' suggesting that the product offers a reliable and effective method for achieving business goals. The ad aims to overcome the purchase barrier of uncertainty by highlighting the 'proven' nature of the plan. # Visual style The ad has a professional and modern visual style. The production quality appears to be studio-shot, with clean lighting and a clear focus on the video preview. The use of a gradient background and yellow border adds visual interest without being distracting. The typography is large and bold, making it easy to read. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: EZRA FIRESTONE'S 2026 KICKSTARTER # Funnel stage Middle of funnel # Pain points The ad addresses the pain point of Shopify store owners struggling to grow their business effectively. The phrase 'START 2026 WITH A PROVEN PLAN TO GROW YOUR SHOPIFY STORE' implies that many store owners lack a clear and effective strategy, leading to frustration and stagnation. # Value propositions - Start 2026 with a proven plan to grow your Shopify store. # Benefits - Grow your Shopify store # Features - Proven plan # Call to action None used. # Point of view - Brand: The brand is presenting the overall message and promoting the Kickstarter. - External source: Ezra Firestone is featured in the video preview, lending his credibility and expertise to the product. # Storyline - The ad opens by announcing 'EZRA FIRESTONE'S 2026 KICKSTARTER,' immediately establishing credibility through a well-known figure and creating anticipation for a future-oriented plan. This is told from the brand's perspective to grab attention and set the stage for what's to come. - The ad then shows a video preview featuring Ezra Firestone, giving a personal touch and visual confirmation of the product's presenter. This is from Ezra Firestone's perspective, building trust and showcasing the personality behind the plan. - The ad concludes with the message 'START 2026 WITH A PROVEN PLAN TO GROW YOUR SHOPIFY STORE,' reinforcing the value proposition and providing a clear call to action. This is from the brand's perspective, driving home the key benefit and encouraging viewers to take the next step.

# Ad summary This ad promotes a 2026 kick-starter training with Ezra Firestone. He will be sharing his traffic strategies and landing pages. He has done over $200 million in sales on Boom alone. He will also be bringing on Brittany from Zipify OCU to share what's working across 13,000 stores using OCU. Lastly, he will be giving away a one-on-one training session for 30 minutes to help create a strategy for your business for 2026. # Brand positioning The brand is presented as a leader in e-commerce and business strategy, offering expertise and training to help businesses succeed. It aligns with values of growth, positivity, and strategic planning, positioning itself as a resource for businesses looking to start the year strong and move forward effectively. The brand pushes against unfocused energy and aims to provide clear direction and support for business owners. # Product The product is a 2026 kick-starter training designed to help businesses start the year in a positive and strategic way. The training covers traffic strategies, landing pages, and insights from over $200 million in sales on Boom. It also includes Brittany from Zipify OCU, who will share what's working across 13,000 stores using OCU, focusing on upsell, cross-sell, and average order value optimization. Additionally, one attendee will receive a one-on-one 30-minute training session with Ezra Firestone to create a strategy for their business for 2026. The training aims to provide actionable insights and support for businesses to implement effective strategies and achieve growth. # Visual style The ad has a casual, UGC feel with a natural outdoor setting. The production quality is decent, with clear visuals and audio. The editing style consists of static shots with minimal transitions. The pacing is consistent, with Ezra speaking directly to the camera throughout the ad. # Hooks Spoken: 00:01–00:06 Ezra Firestone: What's going down ladies and gentlemen? Ezra Firestone here on the North Shore of Oahu, Hawaii. Visual: 00:01–00:06 A medium shot shows Ezra Firestone, a man with a beard and his hair pulled back, sitting in a chair outdoors. He wears a gray t-shirt and has a microphone clipped to his shirt. Behind him is a scenic view of a beach with palm trees and blue sky. The camera is stationary, providing a clear view of Ezra as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of misdirected energy in business, where efforts don't effectively support the brand. This is signaled by the line: "sometimes there's all this energy, but it goes in a direction that doesn't actually support the brand." # Value propositions - Expert training to kickstart your business in 2026 - Actionable insights from successful e-commerce ventures - Personalized strategy session to optimize your business # Benefits - Start the year in a positive way - Move forward in your business - Implement effective strategies - Achieve business growth - Personalized support to create a business strategy for 2026 # Features - Traffic strategies - Landing pages - Insights from $200M+ sales on Boom - Upsell strategies - Cross-sell strategies - Average order value optimization # Call to action I want to invite you to our 2026 kick-starter training # Social proof - "I've done over $200 million in sales on Boom alone" – Ezra Firestone (Brand Representative) - Brittany from Zipify OCU will share what's working across 13,000 stores using OCU # Point of view - Brand 100% – The entire ad is delivered by Ezra Firestone, the brand representative, who shares his expertise and promotes the training. # Storyline - 00:01–00:06 Ezra Firestone introduces himself from the North Shore of Oahu, Hawaii, setting a positive and inviting tone for the ad. - 00:06–00:13 He emphasizes the importance of starting the new year in a good way and moving forward in business, highlighting a common desire for positive change and growth. - 00:13–00:19 Ezra points out that sometimes energy is misdirected, not supporting the brand, and introduces the 2026 kick-starter training to address this issue. - 00:19–00:31 He lists several of his brands, including Bee Friendly, Safe Sleeve, Boom, Overtone, and Navage, showcasing his extensive experience and success in various ventures. - 00:31–00:38 Ezra shares that he will cover traffic strategies and landing pages, mentioning over $200 million in sales on Boom alone, reinforcing his credibility and expertise. - 00:38–01:02 He mentions that Brittany from Zipify OCU will share insights from 13,000 stores using OCU, focusing on upsell, cross-sell, and average order value optimization. - 01:02–01:20 Ezra announces that he will give away a one-on-one training session to a live attendee, offering personalized support to create a business strategy for 2026. - 01:20–01:25 He concludes by thanking viewers and expressing hope to see them at the training, ending on a positive and encouraging note.

# Ad summary This animated ad uses pixel art to illustrate the problem of wasting ad budget by sending cold traffic to a product page. It then introduces a $5/day funnel as a solution, highlighting its benefits and offering a clear call to action to get started. # Brand positioning This ad positions the brand as a solution for businesses that are wasting their ad budget. The brand offers a $5/day funnel as an alternative to sending cold traffic to a product page, which is portrayed as an ineffective strategy. The brand aims to occupy the space of an affordable and effective advertising solution, aligning with values of efficiency and cost-effectiveness. The brand pushes against the norm of expensive or ineffective advertising methods, offering a functional and practical solution for businesses looking to optimize their ad spend. # Product The product is a $5/day funnel designed to help businesses stop wasting their ad budget. It is presented as an alternative to sending cold traffic directly to a product page, which the ad equates to throwing money away. The funnel is implied to be a more efficient and cost-effective way to generate leads or sales. The ad addresses the purchase barrier of high advertising costs by offering an affordable solution. The product is for businesses that are looking to optimize their ad spend and get better results from their advertising efforts. # Visual style The ad has a retro, pixelated aesthetic reminiscent of old video games. The editing style is simple and straightforward, with static shots and minimal transitions. The production quality is clean and polished, despite the pixelated style. The pacing is consistent throughout the ad, with each shot lasting for a few seconds. # Hooks Spoken: Sending cold traffic to a product page is like tossing cash in a fire pit. Text overlay: SENDING COLD TRAFFIC TO A PRODUCT PAGE IS LIKE TOSSING CASH IN A FIRE PIT. Visual: 00:00–00:04: A pixelated animation shows a brown wallet with a sad face and blue tears, surrounded by flames. Dollar bills are being tossed into the fire. The background is a dark blue gradient. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of wasting ad budget by sending cold traffic to a product page. "Sending cold traffic to a product page is like tossing cash in a fire pit." # Value propositions - Affordable advertising solution ($5/day) - Effective lead generation and customer conversion - Improved ROI compared to traditional advertising # Benefits - Stop wasting your ad budget - Proven system that works - Turns leads into customers - Better than traditional advertising - Get more leads & sales without breaking the bank # Features - A $5/day funnel # Call to action Get started with your $5/day funnel. # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, promoting its product as a solution to a common problem. # Storyline - 00:00–00:04 The ad opens with a statement about sending cold traffic to a product page being like tossing cash in a fire pit, immediately establishing the problem. - 00:04–00:07 The ad transitions to offering a solution: using a $5/day funnel instead, presenting it as a way to stop wasting ad budget. - 00:07–00:10 The ad emphasizes the benefits of the funnel, highlighting that it's a proven system that works. - 00:10–00:13 The ad shows the funnel in action, illustrating how it captures leads and nurtures them into customers. - 00:13–00:16 The ad reinforces the idea that the funnel is a better alternative to traditional advertising methods. - 00:16–00:19 The ad presents the funnel as a way to get more leads and sales without breaking the bank. - 00:19–00:22 The ad concludes with a call to action to get started with the $5/day funnel, encouraging viewers to take the next step.

# Ad summary This ad promotes Zipify, a company that helps businesses run ads more efficiently. The ad features a man speaking directly to the camera, explaining how his company can help businesses save money on their ad campaigns by using a $5/day funnel. # Brand positioning Zipify is presented as a solution for businesses looking to optimize their advertising spend. The brand positions itself against the traditional, more expensive methods of running ads, suggesting that businesses are currently overpaying. Zipify promotes a functional approach, emphasizing efficiency and cost savings through its $5/day funnel strategy. The brand aims to occupy the space of an innovative, cost-effective alternative in the advertising market, appealing to businesses that want to maximize their ROI without needing a large audience. # Product Zipify offers a $5/day funnel, a method designed to help businesses run ads more efficiently and save money. This funnel is presented as an alternative to traditional advertising methods that the ad claims are more expensive. The product is for businesses of all types, including software, information publishing, and e-commerce brands, as mentioned by the speaker. The key selling point is that businesses don't need a giant audience to see effective results; small, engaged audiences can be very effective with the Zipify method. The ad addresses the pain point of wasting ad budget and positions the $5/day funnel as a cost-effective solution. # Visual style The ad has a simple, direct visual style with a focus on the speaker. The production quality appears to be a hybrid between UGC and a polished commercial, with a clean background and clear audio. The editing style is static, with no cuts or transitions. The pacing is consistent, matching the speaker's conversational tone. # Hooks Spoken: 00:00–00:01: Everyone of my brands runs this same playbook. Text overlay: 00:00–00:01: EVERYONE'S RUNNING ADS THE OLD WAY. / 00:00–00:01: THAT'S WHY THEY'RE PAYING / 00:00–00:01: 10X MORE THAN THEY SHOULD. / 00:00–00:01: STOP WASTING YOUR AD BUDGET, / 00:00–00:01: USE THIS $5/DAY FUNNEL INSTEAD. / 00:00–00:01: GRAB IT HERE Visual: 00:00–00:01: The shot features a man with medium-length brown hair pulled back in a bun, a beard, and wearing a blue button-down shirt. He is positioned in front of a blurred blue and white background. A microphone is visible in front of him. The camera is stationary, providing a medium shot of the man as he speaks directly to the camera. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of wasting ad budget on ineffective advertising methods. The text overlay states, 'STOP WASTING YOUR AD BUDGET, USE THIS $5/DAY FUNNEL INSTEAD.' # Value propositions - The $5/day funnel is a cost-effective solution for businesses looking to optimize their advertising spend. - The engagement filter method allows businesses to achieve effective results without needing a large audience. # Benefits - Save money on ad campaigns - Don't need a giant audience to do really well - Small audiences can be very, very effective # Features - Engagement filter method - $5/day funnel # Call to action GRAB IT HERE # Social proof - The speaker claims that all of his brands use the same playbook, implying that the method is proven and successful across multiple businesses. # Point of view - Brand 100% – The entire ad is delivered by the brand representative, who speaks directly to the camera to promote the product. # Storyline - 00:00–00:01 The ad begins with a statement that most businesses are running ads the old way and overpaying. - 00:01–00:08 The speaker introduces himself and claims that all of his brands use the same playbook. - 00:08–00:14 The speaker states that you don't need a giant audience to do really well with the engagement filter method. - 00:14–00:17 The speaker claims that small audiences can be very, very effective. - 00:17–00:25 The speaker states that if you have 10,000 people who are paying attention to you, you can have a wonderful business. - 00:25–00:34 The speaker transitions to discussing the viewer's 'why' and how to do this tactically and technically.

# Ad summary Ezra Firestone is on the North Shore of Oahu, Hawaii, and is inviting viewers to join him for a live event called The Kickstarter on January 29th. He will be sharing his strategy for 2026 in marketing, product development, sales, merchandising, and social media. He will also be bringing on Brittany Cassella, who is the head of enterprise sales at Zipify OCU. They will be discussing how to optimize average order value with upsells and cross-sells throughout the sales cycle. He is also giving away a one-on-one session with him for 30 minutes to one person who shows up live, where they will create a value creation plan. # Brand positioning Zipify OCU is presented as a company that helps businesses grow by optimizing their average order value through upsells and cross-sells. The brand aligns with a functional and strategic approach to business growth, offering expertise in marketing, product development, sales, merchandising, and social media. It positions itself as a resource for entrepreneurs looking to improve their business strategies and stay ahead in a changing macroeconomic environment. The brand emphasizes practical solutions and actionable plans, such as the value creation plan, to help businesses achieve their growth objectives. # Product The product being advertised is a live event called The Kickstarter, hosted by Ezra Firestone on January 29th. This event is designed to help entrepreneurs develop strategies for growing their businesses in 2026. The event will cover various aspects of business, including marketing, product development, sales, merchandising, social media, average order value optimization, landing page strategy, and ad strategy. Ezra Firestone will share his own strategies and bring on Brittany Cassella, the head of enterprise sales at Zipify OCU, to discuss optimizing average order value with upsells and cross-sells throughout the sales cycle. Additionally, one attendee will receive a one-on-one session with Ezra to create a value creation plan, which is designed to hold them accountable for growing their business. # Visual style The ad has a natural and casual aesthetic, with Ezra Firestone speaking directly to the camera in an outdoor setting. The production quality is simple, resembling a UGC feel. The editing style consists of static shots with no transitions. The pacing is consistent, with Ezra speaking at a moderate pace. The audio and visual elements are synced, with Ezra's speech matching his lip movements. # Hooks Spoken: 00:00–00:02 [Enthusiastic] What's up y'all, Ezra Firestone here on the North Shore of Oahu, Hawaii. Visual: 00:00–00:02 Ezra Firestone is sitting in a chair outdoors, facing the camera directly. He is a middle-aged man with a beard and his hair pulled back. He is wearing a gray t-shirt and dark shorts. Behind him, there is a beach with palm trees and a blue sky. The camera is stationary and provides a medium shot of Ezra. # Funnel stage Top of funnel (Awareness) # Pain points Entrepreneurs are not growing in the way that they would like to be. "Hey, I'm not growing in the way that I would like to be." # Value propositions - The Kickstarter event offers a comprehensive strategy for business growth in 2026, covering marketing, product development, sales, merchandising, and social media. - The one-on-one session with Ezra Firestone provides personalized guidance and a value creation plan to help attendees achieve their business goals. - The event features Brittany Cassella from Zipify OCU, offering insights into optimizing average order value with upsells and cross-sells. # Benefits - Develop strategies for growing your business in 2026 - Optimize average order value with upsells and cross-sells - Hold you accountable for growing your business # Features - Live event called The Kickstarter on January 29th - One-on-one session with Ezra Firestone for 30 minutes - Value creation plan # Call to action None used. # Social proof - "We have 13,000 stores using our application" - Ezra Firestone (Founder of Zipify) # Point of view - Customer 0% – None used - Brand 100% – The entire ad is told from the brand's point of view, with Ezra Firestone representing the brand and speaking directly to the audience about the event and its benefits. - Expert 0% – None used - External source 0% – None used # Storyline - 00:00–00:08 00:00–00:08 Ezra Firestone introduces himself from the North Shore of Oahu, Hawaii, and mentions he is fortunate to connect with thousands of entrepreneurs. - 00:08–00:12 00:08–00:12 He notes that he has been hearing from people that they are not growing in the way that they would like to be. - 00:12–00:20 00:12–00:20 Ezra assures viewers that it is not their fault, but rather due to strategy and the macroeconomic environment. - 00:20–00:27 00:20–00:27 He mentions that he wants to share what they are doing, as they had a wonderful 2025. - 00:27–00:31 00:27–00:31 Ezra introduces an event called The Kickstarter, which is happening live on January 29th. - 00:31–00:41 00:31–00:41 He explains that he will share his strategy and how he is approaching 2026 in marketing, product development, sales, merchandising, and social media. - 00:41–00:51 00:41–00:51 Ezra mentions that he will be bringing on Brittany Cassella, the head of enterprise sales at Zipify OCU, which has 13,000 stores using their application. - 00:51–01:00 00:51–01:00 He notes that they get a good look into what works to optimize average order value with upsells and cross-sells throughout the sales cycle. - 01:00–01:12 01:00–01:12 Ezra states that he would love to see viewers there and that it will be wonderful. - 01:12–01:23 01:12–01:23 He mentions that for the first time ever, they are giving away a one-on-one session for 30 minutes to one person who shows up live. - 01:23–01:34 01:23–01:34 Ezra explains that he will help them create a value creation plan, which is designed to hold them accountable for growing their business. - 01:34–01:40 01:34–01:40 He concludes by saying it will be wonderful and hopes to see viewers there live on January 29th.

# Ad summary This ad uses a meme format to convey the feeling of confusion and uncertainty. The ad uses a clip of John Travolta looking around in confusion to convey the feeling of not knowing what to do. # Brand positioning There is no brand mentioned or shown in this ad. # Product There is no product mentioned or shown in this ad. # Visual style The ad has a meme aesthetic. The editing style is static shots. # Hooks Visual: 00:00–00:03: The shot shows John Travolta in a black suit and bolo tie looking around in confusion. He is standing in a room with white walls and a white door. There is a white shelf with a black tape player on it. There is a blue painting on the wall. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad uses a meme format to convey the feeling of confusion and uncertainty. # Storyline - 00:00–00:04 The ad begins with a clip of John Travolta looking around in confusion.

# Ad summary This ad promotes Smart Exit, a service that helps people exit their timeshare contracts. The ad features a sign that says "Smart Exit" with an arrow pointing to the right. People in business attire walk past the sign. # Brand positioning Smart Exit is presented as a solution for individuals seeking to terminate their timeshare contracts. The brand positions itself as a provider of a straightforward and effective exit strategy, contrasting with the complexities and potential difficulties associated with traditional timeshare agreements. The brand aims to occupy the space of a reliable and trustworthy partner for those looking to escape their timeshare obligations. The brand's positioning is functional, focusing on simplicity and effectiveness. # Product Smart Exit is a service designed to help individuals exit their timeshare contracts. The service is for people who want to get out of their timeshare contracts. The ad does not explicitly state the features, ingredients, or design details of the service. The USP is a smart exit from timeshare contracts. The ad does not show any use occasions or moments of use. The ad addresses the purchase barrier of being stuck in a timeshare contract. # Visual style The ad has a clean and professional aesthetic. The editing style is static, with no camera movement or transitions. The production quality appears to be polished, resembling a commercial. The pacing is slow, with a single static shot throughout the ad. # Hooks Visual: 00:00–00:03: The camera is stationary and focused on a sign that says "SMART EXIT" in black letters on a white background, framed by a red arch and border. An arrow points to the right. The sign is mounted on a blue brick wall. People in business attire walk past the sign from left to right, slightly blurred due to motion. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of being stuck in a timeshare contract. The sign "Smart Exit" suggests a solution to this problem. # Call to action None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing its logo and message. # Storyline - 00:00–00:03 A sign that says "Smart Exit" with an arrow pointing to the right is shown.

# Ad summary This ad promotes a 167-point optimization checklist to help businesses prepare for sale, emphasizing strategic planning and meticulous execution. # Brand positioning Smart Marketer is presented as a resource for business owners looking to improve their business strategies and profitability. The brand positions itself as a provider of tools and knowledge to help businesses achieve a successful and lucrative exit. The brand's tone is professional and informative, aligning with a functional approach to business improvement. # Product The product is a checklist titled "The Ultimate 167-Point Optimization Checklist to Get Your Business Ready to Sell." It is designed to help businesses prepare for sale through strategic planning and meticulous execution across several key areas. The checklist is organized into The Four Pillars of Business Value: Growth, Risk, Transferability, and Documentation. It includes a brief explanation to guide users through the optimization process, ensuring the business is attractive to potential buyers and poised for a successful sale. The checklist addresses the need for a comprehensive preparation tool that enhances a business's value and appeal to potential buyers. # Visual style The ad features a clean and professional design with a focus on clarity and information. The production quality is high, with sharp text and clear graphics. The visual motif is a checklist format, emphasizing organization and thoroughness. The image treatment includes background removal and color blocks to highlight key information. The typography is large and bold for the headline, ensuring scannability in the feed. # Hooks Headline: The Ultimate 167-Point Optimization Checklist to Get Your Business Ready to Sell # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of business owners struggling to prepare their business for sale. The ad copy states that the checklist is designed to help businesses prepare for sale through strategic planning and meticulous execution across several key areas. # Value propositions - Comprehensive checklist to optimize your business - Structured approach with The Four Pillars of Business Value - Guidance through the optimization process # Benefits - Helps prepare your business for sale - Ensures your business is attractive to potential buyers - Poses your business for a successful and lucrative sale # Features - 167-Point Optimization Checklist - The Four Pillars of Business Value: Growth, Risk, Transferability, and Documentation # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the features and benefits of the checklist. # Storyline - The ad begins by presenting the checklist as a comprehensive tool for business optimization. This is conveyed from the brand's perspective to highlight the product's value and scope. - The ad then details the checklist's purpose: to prepare businesses for sale by focusing on strategic planning and meticulous execution. This is communicated from the brand's perspective to emphasize the thoroughness and effectiveness of the checklist. - The ad highlights the organization of the checklist into The Four Pillars of Business Value, providing a structured approach to business improvement. This is presented from the brand's perspective to showcase the checklist's systematic design. - The ad concludes by emphasizing that the checklist enhances a business's value and appeal to potential buyers, positioning it as a tool for achieving a successful and lucrative exit. This is conveyed from the brand's perspective to reinforce the benefits of using the checklist.