How Displate Advertises on Meta

# Ad summary The ad promotes Displate's 'Ghost of Tsushima' metal prints, highlighting their vivid samurai-inspired designs and a user-friendly magnetic mounting system for easy installation and rearrangement. It focuses on upgrading a gamer's creative space with stylish, flexible wall art. # Brand positioning Displate is presented as a brand offering wall decor tailored for gamers, specifically those seeking to enhance their spaces with aesthetically pleasing and culturally relevant designs. The brand positions itself against generic wall decorations, promoting its products as 'a statement' rather than mere 'decoration.' Displate is associated with high-quality, visually striking art that reflects tastes and passions. The brand appeals to consumers who appreciate art with deep shadows and golden hues, presenting a blend of artistic appreciation and ease of use through a magnetic mounting system. The Ghost of Tsushima collection aligns with Japanese culture and samurai aesthetics, targeting fans who want to immerse themselves in themed decor. # Product The advertised product is Displate's 'Ghost of Tsushima' collection of metal prints, featuring vivid, rich-colored Japanese samurai landscape designs. These metal prints are intended to upgrade a gamer's room or creative space with culturally relevant and aesthetically strong artwork. The prints are made of metal, and are known for their deep shadows, golden hues, and fine details. A unique selling point highlighted is the easy installation via a magnetic mounting system. This system allows the prints to be quickly mounted to walls without the need for drilling, and enables easy repositioning or swapping of artwork. The advertised product addresses the barrier of difficult or messy installation typically associated with wall decor, offering a flexible and visually appealing solution. # Visual style The ad has a UGC feel due to the setting. It has static shots and smooth transitions. The production quality gives off a hybrid feel, combining elements of user-generated content with polished commercial aspects. The pacing is moderate, and the cuts often align with the speaker's words. The ad is well-lit and visually clear, showcasing the metal prints' details and the mounting system's ease of use. # Hooks Spoken: Now this is wall decor for a gamer. Text overlay: 00:00–00:02 / now this is wall decor for a gamer. Visual: 00:00–00:02 A man with dark hair and a beard, wearing a black jacket, stands in a room and holds up a square metal print featuring artwork of a samurai. Behind him is a white shelf, part of a door, and colorful decorations on the wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of boring, generic wall decorations that don't reflect personal interests. It also addresses the difficulty and mess associated with traditional wall-mounting methods. 'The kind of piece that makes your wall stop being just a wall.' # Value propositions - Wall decor for a gamer [feature] that makes your wall stop being just a wall [benefit] - Easy magnetic mounting system [feature] with no drilling and no mess [benefit] - Metal print [feature] with rich color and detail [benefit] - Super flexible [feature] for people that want to move wall art around [benefit] # Benefits - Rich color and detail - Makes your wall stop being just a wall - Easy mounting - No drilling, no mess - Super flexible # Features - Metal print - Magnetic mounting system # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The entire ad is presented from the perspective of a user sharing their enthusiasm and experience with the product. # Storyline - 00:00–00:05 The presenter introduces the Displate 'Ghost of Tsushima' metal prints as gamer-centric wall decor that upgrades one's space. - 00:05–00:12 The presenter explains the prints are from the 'Ghost of Tsushima' collection by Displate, emphasizing the metal print's vivid Japanese samurai landscape aesthetic and rich color detail. - 00:12–00:27 The presenter states that the art isn't just decoration, it's a statement, before highlighting the magnetic mounting system as the best feature. - 00:27–00:33 The presenter details how the magnetic mounting system works: by sticking the magnet to the wall and attaching the metal plate. - 00:33–00:38 The presenter conveys the flexible and mess-free nature of the mounting system, explaining that moving and swapping the plates is as easy as lifting them off the wall. - 00:38–00:46 The presenter wraps up the ad by encouraging viewers to upgrade their wall, gamer room, or creative space with the 'Ghost of Tsushima' collection from Displate, reiterating its quality look and easy installation.

# Ad summary This ad showcases a woman holding a Displate metal poster. It highlights the product's tool-free, magnet-mounted installation, a wide selection of officially licensed brands, and fast shipping. # Brand positioning Displate is presented as a brand that offers high-quality, tool-free, magnet-mounted metal posters. The brand positions itself as having 200+ officially licensed brands and offers fast shipping to over 50 countries. This positions Displate as a convenient and reliable option for art enthusiasts looking for unique and easily installed decor. # Product The product is a Displate metal poster, designed for wall decor. It is showcased as being tool-free and magnet-mounted for easy installation. The ad emphasizes that the brand has 200+ officially licensed brands available and offers fast shipping to 50+ countries. The poster being held by the woman features a detailed nature scene with an intricately designed tree in gold against a swirling emerald and gold background. The image showcases the detailed, high-quality print available from Displate. # Visual style The ad features a clean, well-lit studio shot with a blurred background to emphasize the product. The color palette includes blues, greens, and gold, which create a visually appealing contrast. The image has a high production quality, designed to capture attention and showcase the product's details. The text is integrated cleanly with the image to highlight product features and benefits. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of difficult or inconvenient wall decor installation, highlighting that the product offers a tool-free, magnet-mounted solution. # Value propositions - Tool-free, magnet-mounted: Offers hassle-free installation - 200+ officially licensed brands: Provides a vast array of design options - Fast shipping to 50+ countries: Ensures quick and convenient delivery # Benefits - Easy installation without tools - Wide selection of officially licensed designs - Quick delivery to many countries # Features - Tool-free, magnet-mounted - 200+ officially licensed brands - Fast shipping to 50+ countries # Call to action None used. # Point of view - Customer: The ad features a woman holding and displaying the product, giving a firsthand user perspective. - Brand: Text callouts highlight the product features and benefits, communicating the brand's value proposition. # Storyline - The ad opens with a young woman holding a large metal poster. The intention is to immediately showcase the product and provide a human element to the advertisement from a consumer's perspective. - Next, a series of text callouts appear, highlighting key features like 'Tool-free, magnet-mounted', '200+ officially licensed brands', and 'Fast shipping to 50+ countries'. These serve to quickly inform the viewer of the product's unique selling points from the brand's perspective. - The woman smiles and looks at the camera, reinforcing a positive user experience and creating a sense of visual satisfaction for the customer.

# Ad summary This ad promotes Displate as a premium option for decorating your space with art from movies, anime, and gaming. # Brand positioning Displate is presented as a premium art brand for collectors who are deeply invested in their hobbies and fandoms. It offers an alternative to traditional paper posters with its metal art prints, promoting a sense of quality and exclusivity. The brand promotes individuality and self-expression through art, aligning with a lifestyle of showcasing passions and interests. It targets the customer's desire for beautiful, collectible art while solving common problems with traditional posters, like damage or difficult hanging. # Product The product is Displate metal posters, a premium alternative to traditional paper posters. These metal prints come in various sizes and finishes, offering vibrant colors and a textured finish for enhanced visual appeal. Each Displate comes with a magnetic mounting system for easy, damage-free installation, eliminating the need for nails or drilling. The brand offers hundreds of designs from movies, anime, gaming, and more, allowing customers to showcase their favorite fandoms. They are marketed towards individuals looking to level up their space and express their personality and interests. # Visual style The ad has a polished, UGC-style aesthetic, with a focus on showcasing the product in a real-world setting. The editing style features quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high, with attention to detail in lighting, textures, and colors, which helps convey the premium feel of the product. The pacing is consistent throughout the ad, maintaining a moderate BPM to keep viewers interested without feeling rushed. The audio-visual sync is well-coordinated, with cuts and product actions often timed to music beats or voiceover lines. # Hooks Spoken: Okay, don't judge me, but these have to go. Text overlay: 00:00–00:01 / HAVE Visual: 00:00–00:02 Medium shot of a light-skinned man in his late 20s standing in his bedroom. He has a trimmed beard and mustache. He is wearing a dark blue Adidas tracksuit with white stripes and a Pokemon baseball cap. There is shelving in the background with collectible figures and Pokemon-themed plushies. # Funnel stage Consideration # Pain points The pain point addressed is the difficulty and potential damage caused by traditional methods of hanging art, such as nails and drilling, along with the inferior quality and lack of visual appeal of typical paper posters. "No nails, no drilling, no destroying your wall." # Value propositions - Premium metal posters offer a more high-quality and visually appealing alternative to paper posters. - The magnetic mounting system allows for easy, damage-free installation and swapping of designs. - A wide variety of designs from movies, anime, and gaming allow users to express their interests and level up their space. # Benefits - Artwork pop - Beautiful - Premium feel - Ridiculously easy installation - No destroying your wall - Swap them whenever you want - Endless possibilities - Level up your space # Features - Metal posters - Textured finish - Magnetic mounting system - Damage-free installation - Hundreds of designs to choose from # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is delivered by a creator in his own room showing how he uses and interacts with the product. # Storyline - 00:00–00:02 The creator addresses the viewer while standing in his room, which is full of various collectibles and decor, stating that some of his decorations "have to go," setting the stage for introducing a new product. - 00:02–00:05 00:02–00:05 He introduces Displate, emphasizing that he is "into gorgeous art", piquing the audience's curiosity and positioning Displate as a solution for art enthusiasts. - 00:05–00:08 00:05–00:08 He showcases several Displate art prints to highlight their designs and variety and notes that Displates aren't "just your normal paper posters" which conveys that they are a superior product. - 00:08–00:13 00:08–00:13 He emphasizes the metal material, texture finish, and vibrant colors of the Displates, conveying that they make the "artwork pop and it's beautiful", to showcase the value of Displate as high-quality art. - 00:13–00:17 00:13–00:17 The creator says the metal gives the Displate a "really premium feel" and shows the Miles Morales Displate art print, reinforcing the product's high-quality aesthetic. - 00:17–00:26 00:17–00:26 He demonstrates the easy installation process of Displate, highlighting that it requires "no nails, no drilling, no destroying your wall", to alleviate concerns about damaging walls and simplifying the setup process. - 00:27–00:37 00:27–00:37 He swaps out the Displates on the wall, noting they are magnetic and "you can swap them whenever you want," and shares a library of art, including movies, anime and gaming. This emphasizes the endless possibilities and variety of designs available, encouraging repeat purchases and customization. - 00:37–00:42 00:37–00:42 The creator asks, "Are you ready to level up your space?" then suggests that Displate is "the way to go", to drive consideration for Displate as the solution for upgrading home decor.

# Ad summary A man in a casual setting holds a Displate metal poster of the game Resident Evil requiem. # Brand positioning Displate is presented as a purveyor of high-quality metal posters, offering a modern twist on traditional wall art. The brand seems to target those looking to express their passions through unique and durable decor. Displate appears to occupy a space between art and functional decor, offering a product that is both visually appealing and built to last. It likely attracts customers who value self-expression and seek alternatives to typical posters or prints, as it appeals to gamers and pop culture enthusiasts. # Product The product being advertised is a metal poster created by Displate. The poster features artwork for Resident Evil requiem, a popular video game. The design has a gritty, realistic art style that appeals to fans of the game. The metal poster format itself is a unique selling point, differentiating it from regular paper posters by offering increased durability and a modern aesthetic. The poster caters to gamers and fans of the Resident Evil franchise. # Visual style The ad has a realistic production quality and is clearly shot indoors with studio lighting. The image is well-lit, with a focus on showcasing the metal poster's design and finish. The visual motif is clean and modern, with a neutral color palette that complements the product. The overall effect is professional, aiming to highlight the poster's quality and appeal to gamers and fans of the Resident Evil franchise. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Metal poster # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad features a person holding up a metal poster, presenting the brand as a source for unique metal posters that are visually appealing. # Storyline - The ad opens with an image of a person holding a 'Displate' metal poster. The message is that these posters are a tangible way for people to show off their passion. The viewer is experiencing this from the brand's perspective.

# Ad summary A woman holds a Displate metal poster featuring fantasy art. The ad showcases the metal poster's visual appeal and quality. # Brand positioning Displate is presented as a brand that offers unique, high-quality metal posters, providing an alternative to traditional wall art. The brand seems to align with a modern lifestyle that values artistic expression and durable decor. It positions itself as a provider of collectible art pieces that cater to individual tastes, moving away from generic posters and prints. The brand aims to occupy a space in the consumer's mind as a provider of high-quality art that enhances personal spaces with style and durability, offering an alternative to traditional decor options. # Product The product is a Displate metal poster featuring fantasy art. It appears to be a large-format poster, showcasing a detailed art piece, possibly fantasy or gaming-related. The USP seems to be the use of metal as the printing surface, suggesting durability and a unique aesthetic compared to traditional paper posters. The poster is designed for wall decor and can be used to enhance personal spaces such as living rooms, bedrooms, or offices. It offers an alternative to conventional art prints and posters, appealing to art collectors and fans of fantasy art. The ad highlights the visual appeal of the artwork, emphasizing its quality and artistic merit. The metal poster is presented as a durable and stylish option for decorating living spaces. # Visual style The ad features a clean and modern aesthetic with a focus on the metal poster's artwork. The production quality appears to be high, with professional lighting and composition. The color palette is vibrant, with a mix of cool and warm tones. The image is well-lit and sharp, showcasing the product in a flattering way. The background is simple, serving as a neutral backdrop that doesn't distract from the poster. The visual style is designed to be eye-catching and visually appealing, drawing the viewer's attention to the product. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: Displayed through the brand logo and metal poster. The purpose is to showcase the product and overall branding. - Customer: Conveyed through the woman holding the product. The purpose is to indicate satisfaction and create a sense of relatability. # Storyline - The ad opens with a woman smiling and holding a Displate metal poster. This serves to introduce the product in a positive light and showcases the poster's visual appeal. The audience experiences this from the brand's perspective, setting the stage for the rest of the ad. - The focus shifts to the metal poster itself, highlighting its size and art. This emphasizes the artistic merit and quality of the poster, communicating the brand's intention to showcase the unique aspect of the product. The audience is viewing the image from the brand's perspective. - The woman's presence and smile indicate satisfaction, suggesting that customers enjoy owning and displaying Displate metal posters. This adds a testimonial element, reinforcing the brand's message that the product brings joy and satisfaction. The audience is presented with the experience from a customer's perspective.

# Ad summary This ad uses a song to display different art pieces that Displate has to offer. The ad then moves to the easy process of installing the Displate on the wall. The presenter installs the art and talks about how the art pieces elevate the atmosphere of the room. # Brand positioning Displate is positioned as a source of high-quality, visually striking metal posters that elevate the aesthetics of any space. The brand emphasizes the ease of installation with a tool-free magnetic mounting system, differentiating itself from traditional posters and wall art that require more complex installation. It caters to individuals who value personalization and want to showcase their interests through unique and eye-catching art. # Product Displate offers durable metal posters with eye-catching designs. These posters, available in various themes like Avatar, Ghost Rider, Star Wars, and Cyberpunk, provide a way to personalize and upgrade any room's aesthetic. Unique selling points include the easy peel-stick-magnet installation process, requiring no tools and leaving clean walls. The posters easily mount on any wall in seconds, making them a convenient and damage-free alternative to traditional posters. # Visual style The ad has a casual, UGC-like feel with simple cuts and static shots. The production quality is decent, striking a balance between a polished commercial and a user-generated video. There are visual motifs that focus on the artwork. The pacing is consistent and medium speed. # Hooks Spoken: 00:00–00:02 Male 1: Dang man, I feel like my setup is missing something special. Text overlay: 00:00–00:30 Every Setup Needs These / 00:00–00:01 DANG MAN / 00:01–00:02 MY SETUP IS / 00:01–00:02 SOMETHING SPECIAL Visual: 00:00–00:03 The camera shows a man sitting in an orange and black gaming chair in front of a two-monitor gaming setup. On the monitors are anime cartoon characters. The man is an African American male with dreadlocks, wearing a black t-shirt. There are various action figures and decorations behind the monitors. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of boring or uninspired room decor. The ad aims to solve the issue of bare, uninteresting rooms. "Dang man, I feel like my setup is missing something special." # Value propositions - Unique designs upgrade your space - Easy, damage-free installation - Customizable wall art # Benefits - Personalize and upgrade any room's aesthetic - No need for tools - Zero lag - Swap posters in seconds - Clean walls # Features - Durable metal posters - Easy peel-stick-magnet installation # Call to action None used. # Social proof - "Yo, these are so tough man. Hey, thank you for the suggestion." – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product and how the product benefits his room. # Storyline - 00:00–00:03 A man sits at his gaming setup and gestures with his hands. - 00:03–00:08 The camera moves to a close up of a Displate wall art product. - 00:08–00:18 The camera shows other Displate art products. - 00:18–00:26 The camera shows how to install the Displate wall art product with the self adhering magnet. - 00:26–00:32 The man then shows the art pieces on the wall.

# Ad summary This ad demonstrates how to use the Protective Leap magnetic hanging system to hang art on the wall without nails. # Brand positioning Protective Leap is not explicitly described but is positioned as a functional and easy-to-use hanging solution for art and other objects. It pushes against the norm of using nails that can damage walls, focusing on a clean and simple installation process. The brand aligns with a practical, DIY lifestyle, emphasizing simplicity and convenience. # Product The Protective Leap hanging system is a magnetic mounting solution designed for hanging art on walls without the need for nails. The system involves sticking a magnet to the wall using an adhesive pad, then attaching a metal plate to the back of the artwork. The artwork can then be easily mounted to the wall via the magnetic connection. The primary USP is its simplicity and the ability to avoid damaging walls. The product aims to address the purchase barriers related to traditional hanging methods, offering a damage-free and easy-to-install solution for anyone looking to decorate their space. The product is explicitly shown as a way to easily hang art. # Visual style The ad has a simple, bright, and clean aesthetic. It appears to be a UGC-style video. It features jump cuts to move quickly through the steps of installation. The pacing is moderate. # Hooks Spoken: 00:00–00:02: Male 1 [SINGING] I just gotta get you what we go. Visual: 00:00–00:01: A person holding a brown cardboard box walks across a room with gray wood-look flooring. The box has a linear design on it and the brand name "Protective Leap" in the center. / 00:01–00:02: The person opens the box on a black desk. There is a laptop, papers, and other items in the background. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the frustration of damaging walls with nails. The product is introduced as an alternative to traditional hanging methods: "Hang art without nails" # Value propositions - Hang art without nails! # Benefits - Hang art without nails # Features - Magnetic hanging system # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a person installing art in their space. # Storyline - 00:00–00:01 A box is brought into the frame. - 00:01–00:03 00:01–00:03: The box is opened and art is taken out of the box. - 00:03–00:06 00:03–00:06: The artwork is placed on a chair and then hung on the wall. - 00:06–00:11 00:06–00:11: A template sticker is used to place the magnet on the wall, then artwork is installed on the magnet. - 00:11–00:20 00:11–00:20: The camera zooms out and pans around the room to show art hung on the wall.

# Ad summary A man unboxes and installs a Star Wars Episode III metal poster from Displate using magnets. He explains how easy it is to do. # Brand positioning Displate specializes in metal posters that are easily mounted using magnets. The brand aims to provide a modern, hassle-free alternative to traditional posters and framing. They offer a wide range of designs, including licensed artwork from popular franchises like Star Wars and Marvel, catering to fans and collectors. Displate offers a functional solution for decorating personal spaces with a focus on convenience and aesthetic appeal. # Product Displate offers metal posters with a modern and frameless design. The posters are printed on metal and come with a magnetic mounting system, allowing for easy installation and swapping. The magnets adhere to the wall, and the metal poster attaches to the magnets. One of the USPs is the ease of hanging and swapping the posters without nails or damage to the wall. The posters are made for fans of various franchises, including Star Wars. # Visual style The ad has a UGC feel, with handheld camera work and simple editing. The production quality is basic, suitable for social media. The pacing is consistent, and the cuts are timed to the spoken content. # Hooks Spoken: 00:00–00:08: Let's take a look at some of these really cool posters from Displate. Look at this cool Star Wars Episode Three poster I got. Visual: 00:00–00:01: A close-up shot shows hands opening a large, brown cardboard box with a line-art topographical map design and the Displate logo and tagline "Collect Your Passions". The box sits on a light gray floor. The camera angle is slightly overhead and static. / 00:01–00:02: The box is fully opened, revealing the print inside and a message: "WHO SAYS A SMALL POSTER CAN'T START A BIG COLLECTION?" The shot maintains the same overhead static framing. / 00:02–00:07: The man removes the printed cardboard sheet to reveal the Displate Star Wars Episode III poster, still wrapped in protective plastic. The camera angle is still static and overhead. / 00:07–00:08: The man holds up the wrapped poster in front of a dark gray wall, turning it to show the full image. He wears glasses and a blue t-shirt with yellow lettering. The camera is handheld and moves slightly as he speaks. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty and potential damage involved in hanging traditional posters or framed artwork. People want to display art without damaging their walls. # Value propositions - Hassle-free decorating with easy mounting and swapping - Metal poster that does not require nails or wall damage # Benefits - Modern design - Frameless aesthetic - No nails needed - No wall damage - Easy to rearrange collection # Features - Metal posters - Magnetic mounting system - Easy to hang - Easy to swap # Call to action None used. # Social proof - Male 1 (Customer): Look at this cool Star Wars Episode Three poster I got. - Male 1 (Customer): Look at how awesome all of those look in here. # Point of view - Customer 100% – The ad is entirely communicated from the point of view of a customer. # Storyline - 00:00–00:08 A man opens a Displate box and reveals a Star Wars Episode III poster. - 00:08–00:11 The man holds up the poster and emphasizes how large it is. - 00:12–00:16 The man demonstrates how to mount the poster using the included adhesive magnets. - 00:16–00:37 The man highlights the ease of swapping the metal posters, removing the poster and putting it back up.

# Ad summary This ad features a creator promoting Displate, a brand that offers metal posters that mount magnetically. The creator highlights the variety of art available and the easy, damage-free mounting system. # Brand positioning Displate is presented as the leading marketplace for top-quality metal posters. The brand aligns with modern art and pop culture. The brand is positioned as partnering with big brands and artists, indicating a level of prestige and variety. The brand solves the frustration of needing to damage walls with nails and screws to hang up art. # Product Displate offers top-quality metal posters in a wide variety of designs and art styles. The posters are designed to be easily mounted to walls using a magnetic mounting system. This system eliminates the need for drills, nails, or screws, preventing wall damage. Displate's products are described as suitable for various spaces, including gaming rooms, children's rooms, and bedrooms. They offer a vast selection, ensuring there's something for everyone. # Visual style The ad has a casual, UGC-feel with a personal touch. The creator addresses the audience directly in a friendly manner. There are quick cuts between scenes. The ad's production quality is a blend of polished studio shots and home-style visuals. The pacing is moderate and the audio is synced well to the visuals. # Hooks Spoken: 00:00–00:04: You lot have really been sending me pictures of these sick posters to add to my gaming room. But not one of you told me where I can get them from. Text overlay: 00:00–00:01: YOU LOT HAVE REALLY BEEN / 00:01–00:02: SENDING ME PICTURES / 00:02–00:02: OF THESE / 00:02–00:03: SICK POSTERS / 00:03–00:03: TO ADD TO / 00:03–00:04: MY GAMING ROOM Visual: 00:00–00:01: A close-up shot shows a Black man in his 30s with short-cropped hair and a goatee, wearing a black hoodie with a white logo. He is positioned in front of a dimly lit room, speaking directly to the camera with a friendly expression. / 00:01–00:03: The shot shifts to a phone screen showing a messaging app with various images. A red circle is drawn around a graphic art image of Goku. / 00:03–00:04: A medium shot of a square metal poster on a white wall, featuring a red and black stylized image of a Spider-Man mask. The poster is hung on the wall, which is accented by a light-colored tassel hanging above. # Funnel stage Consideration # Pain points The pain point is the frustration of needing to damage walls with nails and screws to hang up art. The creator points this out by saying, "So you don't need no drills, no nails, or any of that stuff." # Value propositions - Top quality metal posters that mount magnetically offer a damage-free wall art hanging solution # Benefits - No need for drills, no nails, or any of that stuff # Features - Top quality metal posters - Wall art mounts magnetically # Call to action Look on their website, displate.com # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer who is knowledgeable about the brand. # Storyline - 00:00–00:03 The ad begins with the creator addressing viewers, noting that they have been sending him pictures of sick posters they want to add to their gaming rooms. - 00:03–00:04 Continuing, he acknowledges that nobody has told him where to get them from. - 00:04–00:09 He assures viewers that he already knows the brand, so he can help them. - 00:09–00:15 The creator then introduces Displate as the leading marketplace for top-quality metal posters, noting they work with some of the biggest brands and artists out there. - 00:15–00:18 Continuing the brand introduction, he states they have a crazy amount of star choices to choose from. - 00:18–00:24 The creator notes Displate offers options for multiple types of rooms. - 00:24–00:28 He then notes that one of the sickest things about Displate is that their wall art mounts magnetically. - 00:28–00:36 Continuing, he demonstrates the benefits of the magnetic mount system, stating there is no need for drills, nails, or any of that stuff. - 00:36–00:40 Addressing the audience directly, he says he understands why they messaged him about these because they are definitely sick. - 00:40–00:46 He concludes by encouraging viewers to check them out on their website, Displate.com.

# Ad summary This ad showcases Displate through an image of a woman holding up a framed Displate in front of a turquoise background. # Brand positioning Displate is presented as a brand that offers a unique way to showcase art and express individuality through metal posters. The brand seems to cater to those who appreciate art and want to display it in a modern, non-traditional format. The brand is positioning itself against regular posters, offering a more durable and premium feel with metal. # Product The featured product is a metal poster, or 'Displate', that serves as a durable and modern alternative to traditional posters. The Displate is showcased in the hands of a woman who appears to be a creator or customer, reinforcing the product's appeal to individuals seeking a personalized display option. The Displate is shown to be a rigid, rectangular metal sheet, printed with a high-quality art image. The image depicts a fantasy style medieval city, which makes the product stand out. The ad highlights the Displate as a way to showcase art in a non-traditional format. # Visual style The visual style of the ad combines a creator-focused, real-life endorsement with a vibrant, stylized image. The production quality appears to be studio-shot with soft lighting, while the color grading enhances the turquoise background and the artwork on the Displate. The typography is clean and simple, with the Displate logo clearly visible. The image treatment gives the ad a polished, modern aesthetic, likely intended to capture attention in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points The pain point is finding a durable and visually appealing way to display art without relying on traditional, less sturdy posters. # Value propositions - Showcase your art with a durable metal poster! # Benefits - Way to showcase art - Durable alternative to traditional posters # Features - Metal poster # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad is shot from the angle of a real woman who seems happy to be showing off the product. # Storyline - The ad opens with a friendly-looking woman smiling and holding a Displate art piece, immediately creating a positive and personal connection with the audience. From the customer's POV, the ad seeks to establish a relationship between the brand and an individual, suggesting a sense of authenticity and approachability. - The focal point then shifts to the Displate itself, showcasing a vivid and engaging art piece. The brand aims to highlight the artistic potential and aesthetic appeal of their metal posters, suggesting a higher value than traditional paper posters. - The turquoise backdrop adds a touch of vibrancy and modernity, framing both the woman and the artwork. The brand creates a memorable and visually appealing backdrop for their offering.

# Ad summary This ad showcases various metal posters that can be mounted to walls using a magnetic sticker. # Brand positioning Displate aims to occupy the space of providing high-quality, collectible metal posters that allow customers to express their passions through unique wall art. The brand promotes a lifestyle of collecting and showcasing interests. They offer an alternative to traditional paper posters, offering a premium, durable, and visually striking medium. The brand positioning is both functional (durable metal posters) and emotional (collecting and expressing personal passions). # Product Displate offers collectible metal posters, providing a unique way to display art and interests on walls. The posters are made from durable metal, offering a premium alternative to traditional paper posters. The product comes with a magnetic mounting system, making installation easy without the need for nails or screws. Each poster features high-quality graphics and designs, ranging from video game art to pop culture references. Displates are marketed towards collectors and enthusiasts looking to showcase their passions in a visually appealing and lasting manner, addressing the pain point of easily damaged and generic wall decor. # Visual style The ad has a polished, modern aesthetic with a focus on showcasing high-quality graphics and the art's visual appeal within a gaming environment. The editing style consists of quick cuts and smooth transitions. The production quality is high, giving off a commercial feel that is targeted towards gamers and collectors. The pacing is consistent with the music, featuring cuts per second to maintain interest. # Hooks Spoken: 00:00–00:02 [Upbeat electronic music] Text overlay: 00:00–00:01 Displate / 00:01–00:01 Collect Your Passions Visual: 00:00–00:02 A medium shot shows a Displate package on a white desk. The desk features gaming accessories, including a keyboard, mouse, and gaming PC. The background features hexagon-shaped LED lights on a dark wall. The package is brown with black text saying "Displate – Collect Your Passions." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed is the problem of generic and easily damaged wall decor. "Collect Your Passions" – This highlights the desire for unique and durable art. # Value propositions - High-quality graphics on metal - Simple, damage-free mounting - Visually striking home decor # Benefits - Unique wall art - Durable material - Easy installation # Features - Collectable - Metal posters - Magnetic mounting system # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing product features, installation process, and aesthetic appeal within a gaming room setup. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a close-up shot of a Displate package. The message being conveyed is to introduce the brand and its packaging. This is from the brand's perspective, showing the unboxing experience. - 00:02–00:08 00:02–00:08 The package is opened, revealing a "Ghost of Yotei" Displate. The message is that the product is officially licensed and high quality, revealing the art piece itself. The perspective is from the brand, showcasing the unboxing and the art. - 00:08–00:10 00:08–00:10 The camera pans out to show the Displate mounted on a door in a gaming room. The message is how the product looks within a home environment. The perspective is from the brand, showcasing the visual integration and lifestyle appeal. - 00:10–00:14 00:10–00:14 A hand wearing a white glove cleans a wall and applies a magnetic sticker. The message is to demonstrate the ease of installation. The perspective is from the brand, highlighting the functional aspect of the product. - 00:14–00:16 00:14–00:16 A "Stranger Things"-themed Displate is displayed next to a TV playing the show. The message is to show the art style and to show how it complements a gaming setup, speaking to the target audience's interests. The perspective is from the brand, demonstrating a specific use case and art style. - 00:16–00:22 00:16–00:22 The "Stranger Things" Displate is mounted on the wall. The message is how the art looks after being installed. The perspective is from the brand, visually demonstrating another example. - 00:22–00:26 00:22–00:26 A shot of the whole gaming room is shown, displaying various Displates. The message is to show how Displates can be combined to decorate a space. The perspective is from the brand, showcasing the overall aesthetic and collection aspect. - 00:26–00:32 00:26–00:32 A "Dishonored"-themed Displate is featured and mounted. The message is showing how the art can personalize your gaming space. The perspective is from the brand, showing another IP, demonstrating diversity. - 00:32–00:40 00:32–00:40 A Playstation-themed Displate is displayed and mounted. The message is showing how brand products can be shown through Displate. The perspective is from the brand, showcasing another piece. - 00:40–00:43 00:40–00:43 The gaming room is shown with various Displates, demonstrating how to collect and display them. The message is to show the lifestyle appeal and collection aspect. The perspective is from the brand, visually reinforcing the lifestyle.

# Ad summary This ad promotes Displate metal posters, showcasing various posters in a user's gaming room. The posters feature characters from Star Wars, Marvel, and video games. # Brand positioning Displate is presented as a brand offering high-quality metal posters that cater to fans of various pop culture franchises, including Star Wars, Marvel, and video games. The brand is positioned as a provider of stylish and durable wall art that enhances the aesthetic of gaming rooms and other personal spaces. The brand embraces modern design and technology and it is functional, offering a unique way to showcase personal interests and passions, contrasting with traditional paper posters by offering a durable and sophisticated alternative. # Product Displate offers metal posters with various designs, showcased in the ad. The posters are metal with an art design on the front. A variety of sizes and art styles are available. The posters are intended to be hung on walls to enhance the aesthetic of gaming rooms, living spaces, and personal spaces. The ad focuses on the visual appeal and the ability to express personal interests through these metal posters. The posters offer a more durable and modern alternative to traditional paper posters. # Visual style The ad has a polished, modern aesthetic with bright LED lighting and a clean gaming room setup. The editing style involves quick cuts and pans to showcase the Displate metal posters and various gaming memorabilia. The overall production quality is high, giving the impression of a professionally created UGC video. The video's pacing is fast with constant movement to capture attention, with an average of 3 cuts per second. The visual motifs include close-ups of gaming figures and displays, recurring LED lighting, and Displate metal posters hung on walls. # Hooks Text overlay: Displate (next to the logo) / METAL POSTERS (under the logo) Visual: 00:00–00:02: A dimly lit gaming room with LED light panels, multiple keyboards, headphones, a speaker, small decorative green plants, and a black chair. A white desk sits against a white wall with multiple shelves. # Funnel stage Top of funnel (Awareness) # Pain points The ad clearly implies that traditional posters can be flimsy and easily damaged. # Value propositions - Metal posters enhance the aesthetic of gaming rooms and other personal spaces - Durable and sophisticated alternative to traditional paper posters # Benefits - Enhance the aesthetic of gaming rooms and other personal spaces - Durable and sophisticated alternative to traditional paper posters - Showcase personal interests and passions # Features - Metal posters - Various designs # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown from the perspective of a customer showcasing the product. # Storyline - 00:00–00:02 The ad opens by showcasing a fully set up gaming room with LED lighting and multiple keyboards. - 00:02–00:04 The camera quickly shifts to a close up of a shelf with various gaming figures and memorabilia, before going to a bright flash of white light. - 00:04–00:09 The camera quickly shows a second shelf with similar gaming figures and memorabilia, before someone is seen placing a Displate metal poster on the wall. - 00:09–00:14 The man places another Displate metal poster on the wall. - 00:14–00:21 The camera switches to the man standing at a desk, showing off multiple Displate metal posters to the camera. - 00:21–00:29 The camera then pans around the room to show where the Displate metal posters are hung on the walls.

# Ad summary This ad showcases the unique features of Metal Poster brand posters such as soft rounded edges, iconic graphics, hand signed by the Master of Production, and tool-free mounting. # Brand positioning Metal Poster is presented as a premium provider of high-quality, officially licensed metal posters. The brand emphasizes authenticity and collectibility, with each piece hand-signed and featuring a hologram to guarantee its origin. These posters are designed for easy, tool-free mounting, making them a convenient and sophisticated way to display art. Metal Poster appears to aim for a space in the market where art meets modern convenience, appealing to consumers who value both aesthetics and ease of use. # Product The featured product is a metal poster showcasing an officially licensed graphic. The poster has soft, rounded edges and is authenticated by a hologram. Each poster is hand-signed by the Master of Production. The metal poster is equipped with a protective leaf and magnet that allows for wall-safe and tool-free mounting. The ad highlights the ease of installation and the collectible nature of the art, positioning it as a premium decor item. # Visual style The ad utilizes a clean, informational style with a focus on product features and quality. The image is well-lit, and the use of annotations and close-ups guides the viewer's eye through the key elements of the metal poster. The overall aesthetic is modern and sleek, designed to convey a sense of premium value and authenticity. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hassle of traditional picture mounting. The image states, 'Protective leaf and magnet for wall-safe & tool-free mounting,' which implies that other methods may damage walls or require tools. # Value propositions - Iconic graphics, officially licensed - Hand signed by the Master of Production - Hologram of authenticity # Benefits - wall-safe & tool-free mounting # Features - Soft rounded edges - Iconic graphics, officially licensed - Hand signed by the Master of Production - Hologram of authenticity - Protective leaf and magnet for wall-safe & tool-free mounting # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the brand emphasizes the features of their metal poster and is trying to communicate all of the various unique aspects about the product. # Storyline - The ad begins by showcasing the metal poster's 'soft rounded edges,' emphasizing a design detail that enhances the poster's aesthetic appeal. The brand is highlighting this feature, drawing attention to the sleek and modern look of the product. - Next, the ad points out that the poster features 'iconic graphics, officially licensed,' indicating that the brand offers artwork from well-known sources with proper permissions. The brand is promoting the poster’s authenticity and the ability to own officially recognized artwork. - The ad then emphasizes that each poster is 'hand signed by the Master of Production,' adding a sense of exclusivity and craftsmanship. The brand is seeking to give the poster a unique value proposition, suggesting it is a limited-edition collectible. - The inclusion of a 'hologram of authenticity' conveys that the brand prioritizes proving its products are genuine and original. The brand is working to assure potential customers that they are purchasing a legitimate product. - Finally, the ad highlights the 'protective leaf and magnet for wall-safe & tool-free mounting,' showcasing a practical feature that makes the poster easy to install without damaging walls. The brand is addressing a potential customer concern about installation and ease of use.

# Ad summary This ad showcases Displate metal posters. The video begins by displaying a room decorated with several Displate metal posters. The ad then shows the unpacking and mounting of the posters to the wall using magnets. # Brand positioning Displate is a company that specializes in creating metal posters designed to provide a modern and unique way to decorate any space. The brand promotes self-expression and artistic individuality by offering a diverse range of designs suitable for various tastes and styles. The brand emphasizes the durability and quality of its metal prints, positioning itself as a provider of long-lasting, visually striking alternatives to traditional posters. # Product Displate offers metal posters that come in various sizes, designs, and themes to suit different tastes and decor styles. The posters come in a cardboard package and are easy to mount using a magnet system, which involves sticking a protective leaf and magnet to the wall. These metal posters are durable and provide a modern alternative to traditional paper posters. The ad conveys that Displate metal posters are a high-quality option for decorating any space. # Visual style The ad has a polished and clean visual style, showcasing the product in a bright and inviting setting. The editing style features quick cuts to highlight the unboxing and mounting process of the metal posters. The production quality is high, with clear shots and a consistent aesthetic that supports the intended tone of showcasing the product in an appealing and accessible manner. The video is shot in a room filled with decorations that indicate this is UGC produced by someone who enjoys pop culture and gaming. # Hooks Text overlay: Displate / Metal posters Visual: 00:00–00:01: A medium shot shows a wall decorated with Displate metal posters, ivy, and string lights. A bookshelf is on the left side of the frame with various figurines and decor. A white plush dragon is draped over the top shelf. A white computer tower is on a desk. The text overlay "Displate Metal Posters" appears in the center of the shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of someone who has purchased and is setting up their Displate metal posters. # Storyline - 00:00–00:01 The video shows a wall decorated with Displate metal posters. - 00:01–00:06 00:01–00:06: The video shows Displate metal posters in cardboard packaging being opened to reveal their designs. - 00:06–00:08 00:06–00:08: A hand is shown peeling off the back of a black magnet and placing it on the wall with a white sheet to protect the paint. - 00:08–00:12 00:08–00:12: The person places different metal posters on the magnet to display the designs mounted on the wall. - 00:12–00:15 00:12–00:15: The video presents all of the metal posters featured in the video laid out on the floor. It cuts to showing the posters mounted on the wall. - 00:15–00:20 00:15–00:20: The video pans out to show a wall decorated with Displate metal posters.

# Ad summary This ad is for Displate metal posters, featuring a limited edition design for the movie Dune. The ad emphasizes the quality and limited availability of the poster. # Brand positioning Displate is presented as a brand that offers high-quality, limited edition metal posters, catering to fans and collectors. The brand is positioned as providing premium, collectible art pieces. It offers fans a way to own a piece of their favorite franchises in a unique and durable format. The limited edition aspect appeals to the desire for exclusivity and collectibility, setting it apart from mass-produced posters and aligning with a higher value proposition. # Product The product being advertised is a limited edition metal poster from Displate, featuring artwork from the movie Dune. The poster is made of metal, emphasizing its durability and premium feel. The design showcases key characters and imagery from the film. The poster is marketed as a collectible item for fans of Dune, highlighting its limited availability. The ad focuses on the poster's quality and the emotional connection it offers to fans of the franchise. The tagline 'Limited Edition' emphasizes scarcity, encouraging immediate purchase. # Visual style The ad features a studio-shot product image with a warm, vintage aesthetic. The visual motifs include text laid over the product and vertical text along the side. The image treatment involves a color grade that enhances the warm tones and creates a slightly desaturated look. The typography is clean and legible. The style appears native to an in-feed ad. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Limited edition metal poster caters to fans and collectors # Benefits - High-quality art piece - Collectible item # Features - Metal poster - Limited Edition # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand name Displate is at the top of the ad, indicating brand recognition. - Brand: The words 'QUALITY' and 'PREMIUM' are on the sides of the product, emphasizing the quality of the product. - Brand: The words 'LIMITED EDITION' are on the product, suggesting scarcity. - Customer: The image of the Dune poster allows the customer to see what the poster looks like. # Storyline - The ad presents the Displate brand at the top of the image, establishing the brand as a provider of high-quality metal posters. This is told from the brand's perspective, aiming to create brand awareness. - The ad highlights the phrase "Limited Edition" to emphasize the scarcity and exclusivity of the product. This information is shared by the brand to create urgency. - The image focuses on the metal poster featuring art from the Dune film. The audience is seeing what they could own from the customer perspective. The goal is to encourage the viewer to purchase. - The ad highlights the quality of the poster and uses the phrase "Metal Poster" to reaffirm the unique material. This builds trust from the brand.

# Ad summary This ad showcases Displate, which are premium metal posters that mount magnetically. These posters are perfect for people that rent as they require no tools and cause no damage. # Brand positioning Displate offers a premium alternative to traditional posters by providing metal posters that mount magnetically to walls without damaging them. The brand promotes an aesthetic that is solid, clean, and ready to hang, catering to individuals who rent or prefer hassle-free decor solutions. The brand is positioned as a renter-friendly and stylish way to upgrade the vibe of your space without the need for tools or causing any damage. # Product Displate offers premium metal posters that mount magnetically, providing a hassle-free and stylish decor solution. They are designed for individuals who rent their living space or those who want to avoid damaging their walls with traditional hanging methods. These metal posters come ready to hang right out of the box, feeling solid and clean. The unique selling point is their magnetic mounting system, which requires no tools and causes no damage to the walls, making them perfect for renters. The posters instantly upgrade the vibe of any space with a simple, fast, and effective decorating solution. # Visual style The ad features a blend of polished commercial shots and UGC-style content. The editing includes quick cuts and static shots, which are synced to the voiceover. The production quality is high, creating a clean and modern aesthetic. The pacing is consistent, and the audio-visual sync enhances the overall viewing experience. # Hooks Spoken: 00:00–00:02 This is how to easily elevate your setup with some style. Text overlay: 00:00–00:02 how to / 00:02–00:03 some style. Visual: 00:00–00:02: A person with dark hair, a beard, and glasses, wearing a black jacket, is removing a poster from a white wall in a room. To the left is a partially visible window with blinds, and to the right is a light strip. A plant and a computer keyboard are visible on a desk in the foreground. The camera is static, showing a medium shot. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the difficulty and potential damage caused by traditional wall-hanging methods, especially for renters. This is signaled through the visual of removing an existing poster from the wall, implying the challenges of altering the space. # Value propositions - Premium metal posters that mount magnetically - stylish decor solution. - No tools, no damage - perfect for renters. # Benefits - Easily elevate your setup with style - No tools required - No damage whatsoever # Features - Premium metal posters - Magnetically mounted # Call to action Let me know what you think about these posters and if you would get some for your space. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showing how they use the product. # Storyline - 00:00–00:02 The ad begins by showcasing the presenter removing an existing poster from the wall. - 00:00–00:02 The presenter's perspective is used to introduce the product with a promise of how to easily elevate a setup with style. - 00:02–00:07 The ad then shifts to an overhead shot of several Displate posters, still wrapped in plastic. - 00:02–00:09 The presenter presents the posters as premium metal posters that mount magnetically, with the presenter noting that they feel solid, clean, and ready to hang. - 00:09–00:13 The ad shows how to install a poster by sticking the Displate leaf and adding the magnet. - 00:13–00:16 The presenter states that there is no tools and no damage whatsoever. - 00:16–00:17 The ad showcases the finished posters and targets renters. - 00:17–00:22 The presenter notes that the installation is simple, fast, and instantly upgrades the vibe of your space. - 00:22–00:23 The presenter identifies the product as Displate. - 00:23–00:27 The presenter ends with a call to action, asking viewers what they think about the posters and if they would get some for their space.

# Ad summary This ad demonstrates Displate metal posters, highlighting an unboxing and installation to enhance a gaming room's aesthetics. # Brand positioning Displate is presented as a brand offering unique and durable metal posters that enhance room decor. It targets individuals looking to personalize their space with art and designs that reflect their interests. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, visually striking alternatives to traditional posters. It aligns with a lifestyle that values aesthetics and self-expression, pushing against the norms of generic wall decor. The brand positioning is both functional (durable metal material, easy magnetic mounting) and emotional (enhances personal space, expresses individuality). # Product Displate metal posters are high-quality, durable metal prints designed to enhance room decor. These posters come in a variety of designs and are intended for easy mounting using a magnetic system, eliminating the need for nails or screws. The product is presented as a way to personalize and upgrade a space quickly and without hassle. Key features include the use of durable metal, high-resolution prints, and a simple, damage-free installation process. The product is for anyone looking to add unique art to their walls, particularly targeting gamers, anime fans, and those interested in artistic home decor. Displate addresses the pain point of traditional posters being easily damaged or difficult to hang, offering a more resilient and convenient alternative. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the product in a visually appealing way. The editing style is quick and efficient, highlighting the key steps of unboxing and installation. The production quality appears to be a hybrid of UGC and polished commercial, lending it authenticity while still maintaining a professional look. The pacing is consistent and upbeat, synced with the background music, making it engaging and easy to follow. # Hooks Visual: 00:00–00:01: A dimly lit room is shown, featuring a white desk with a computer monitor displaying a female anime character, a white keyboard, and a Playstation console. A cardboard Displate package is sitting on the floor next to the desk. / 00:01–00:03: The camera is focused on a person holding a cardboard package labeled "Displate Cover Your Passions." The background includes a computer monitor and desk setup. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of traditional posters being easily damaged or difficult to hang: “Provides unique designs to your room with durable metal posters and easy magnetic mounting.” # Value propositions - High-quality metal prints offer a durable and visually striking alternative to traditional posters - Magnetic mounting system allows for quick and easy installation without damaging walls - A wide variety of designs ensures there's something for every taste and style. # Benefits - Enhances room decor - Personalizes space - Simple, damage-free installation # Features - Durable metal posters - Easy magnetic mounting system - Variety of designs # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing the unboxing and installation process. # Storyline - 00:00–00:05 00:00–00:05: The video begins by showing a Displate package being opened, revealing metal posters with vivid designs. - 00:05–00:09 00:05–00:09: The camera focuses on the designs of the metal posters, showcasing their detail and high-quality print. This is from the perspective of someone showcasing the product's visual appeal and design. - 00:09–00:18 00:09–00:18: The person then peels the protective film off the adhesive magnetic mount and sticks it to the wall. - 00:18–00:25 00:18–00:25: The video concludes by showing the posters mounted on the wall, enhancing the room's decor. The perspective is now from someone demonstrating the final result and the impact on the overall aesthetics of the space.

# Ad summary The ad demonstrates how easy it is to mount and re-arrange metal posters from Displate using a magnetic mounting system. A user shows how to install a single magnetic mount, then easily swap between two different posters on a staircase wall. The ad concludes by asking what show the viewer would feature on their Displate. # Brand positioning Displate is presented as a brand that offers high-quality, durable metal posters featuring a wide range of designs from popular media. The brand aims to occupy a space where art meets fandom, allowing customers to express their interests through unique and easily interchangeable wall decor. Their magnetic mounting system is shown as an alternative to traditional picture frames, and the brand's approach of featuring pop culture and trending artwork sets it apart from brands that sell more traditional art. Displate emphasizes easy installation and frequent swaps, aiming for a functional experience with an emotional connection to fandom. # Product Displate is a metal poster designed to be easily mounted and rearranged on walls using a magnetic mounting system. Each Displate features a high-quality print of various artworks, ranging from popular shows and movies to original designs. The magnetic mounting system involves sticking a magnetic pad to the wall, allowing the metal posters to be easily attached and removed without causing damage. The posters are made to be durable and reusable, designed for users who enjoy changing their wall decor frequently. The key USP is the ability to "turn any wall into art" with "super easy to mount" and swap-around capabilities. # Visual style The ad has a casual, UGC-style aesthetic with simple, straightforward editing. The production quality is decent but not overly polished, giving it an authentic feel. The editing consists of static shots and simple cuts to demonstrate the process. The pacing is consistent, with the cuts timed to the background music and voiceover lines. # Hooks Spoken: 00:04–00:09: Super easy to mount! Text overlay: 00:05–00:05: Super / 00:05–00:09: Super easy to mount! Visual: 00:04–00:08: Close-up shot of a person adhering a small, square, magnetic mount to a white wall. The person wears a black jacket and glasses. The camera angle is slightly to the side, focusing on the application process. The background is a plain white wall. / 00:08–00:09: The person mounts the Miles Morales Displate onto the magnetic mount on the wall. The camera is at eye level, showing the person attaching the poster. The background remains a plain white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of difficult or permanent wall decor installations. It highlights the frustration of traditional picture frames that require tools and can damage walls. It also addresses the desire for flexibility in expressing personal interests through art. # Value propositions - Easy mounting and swapping: Magnetic system allows for super easy mounting and quick swapping of posters. - Artistic transformation: Turn any wall into art with high-quality metal posters. # Benefits - Super easy to mount - Turn any wall into art - You can swap them around too! # Features - Magnetic mounting system - Easily interchangeable posters # Call to action What show would you get on Displate? # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is showing how to use the product and expressing his enthusiasm for it. # Storyline - 00:00–00:04 A person is holding up a packaged Displate and showing it to the camera. - 00:04–00:08 The person prepares the wall for mounting by removing the protective cover from an adhesive square, and placing the mounting magnet on it. - 00:08–00:12 The person mounts the first Displate on the magnetic square. - 00:13–00:14 The person removes the first Displate, showing how the Displates can be swapped easily. - 00:15–00:18 The person replaces the first Displate with a second design. - 00:18–00:23 The person positions both Displates on a staircase wall, alternating between the two designs.

# Ad summary The ad shows a man changing Displate metal posters in his house, and he does a handstand. # Brand positioning Displate is presented as a brand that offers an easy and damage-free way to display metal posters. The posters are easily interchangeable allowing consumers to express their individual styles and interests. The brand is positioned as a modern alternative to traditional wall decor, appealing to those who want to easily update their living spaces. # Product Displate is a metal poster, easily mountable on walls using a damage-free magnetic mounting system. This allows easy swapping of different posters. The ad shows a variety of designs, indicating a wide selection to match any style. # Visual style The ad has a bright and clean aesthetic. The video appears to be shot with a smartphone. The editing style consists of quick cuts that are timed to the beat of the music. # Hooks Text overlay: When you want a new perspective on your Displate Visual: 00:00–00:01 A close-up shot shows a hand opening a dark gray Displate branded package. Inside is a Displate poster with a black and tan color scheme featuring stylized typography. The shot is brightly lit. # Funnel stage Top of funnel (Awareness) # Pain points Desire for a quick and easy change in interior decoration. # Value propositions - Damage-free magnetic mounting system allows you to change your art as often as you want, giving you a new perspective and expressing yourself through interchangeable decor. # Benefits - New perspective on your Displate - Easy to swap # Features - Metal poster - Damage-free - Magnetic mounting system # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad shows a customer interacting with the product in their home, demonstrating its ease of use and aesthetic appeal. # Storyline - 00:00–00:01 A person opens a Displate package. - 00:01–00:02 00:01–00:02 A man is shown attaching a magnetic mounting to the wall, indicating the easy installation process. - 00:02–00:05 00:02–00:05 The man attaches different Displate posters to the wall, showcasing the variety of designs available. - 00:05–00:06 00:05–00:06 Quick cuts show more of the posters on the wall. The music builds. - 00:06–00:12 00:06–00:12 The man is then seen doing a handstand against the wall, flipping the audience's perspective to match that of the posters now being viewed upside down. - 00:12–00:16 00:12–00:16 A static shot of the wall with the Displate posters attached, showcasing the final aesthetic.

# Ad summary This ad promotes Displate metal posters. The presenter shows Stranger Things, Harry Potter, and Star Wars posters. # Brand positioning Displate is presented as a brand that caters to fandom enthusiasts, offering a way to collect and display their favorite fandoms through metal posters. The brand aligns with values of strength, sturdiness, and attention to detail, providing fans with a way to showcase their passions with high-quality and durable collectibles. # Product Displate is a brand of metal posters designed for collecting and displaying various fandoms. The posters are described as strong, sturdy, and insanely detailed, offering high-quality collectible artwork. These posters cater to fandom enthusiasts looking to showcase their favorite franchises. The ad presents the posters as durable and visually appealing collectibles, ideal for fans wanting to express their passions through art. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with elements of UGC. The presenter speaks directly to the camera in a casual and relatable manner. Quick cuts are used throughout the video to maintain a dynamic pace and highlight different Displate posters. The cuts, text, and product actions are sometimes timed to coincide with the music beats, enhancing the overall audio-visual sync. # Hooks Spoken: Male 1: Displate just sent over a stack of their metal posters, and let me tell you, these things are strong, sturdy, and insanely detailed. Visual: 00:00–00:03: The video begins with various images of the Upside Down from the show Stranger Things. The camera is tilted up at an angle. / 00:04–00:06: The presenter reveals a Displate box with a beige topographical design. He points at the camera and then at the box. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality collectible artwork - Durable and visually appealing collectibles # Benefits - Collect all your favorite fandoms - Showcase your favorite franchises # Features - Strong metal posters - Sturdy metal posters - Insanely detailed metal posters # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who uses and enjoys Displate posters. # Storyline - 00:00–00:06 The presenter begins by introducing Displate and highlighting the quality and detail of their metal posters. - 00:06–00:28 He shares that Displate helps him collect his favorite fandoms and displays examples of posters featuring Stranger Things, Harry Potter, and Star Wars. - 00:28–00:30 The presenter emphasizes that no matter what your fandom is, Displate has something for you.