How Depop Advertises on Meta

# Ad summary This ad promotes Depop, encouraging users to download the app and sell their unwanted clothes. The ad follows a UGC style and features a woman showing how she uses Depop to sell and buy clothes, contributing to sustainable fashion and allowing her to experiment with her evolving style. # Brand positioning Depop is presented as a platform for sustainable fashion and a way to easily recycle and refresh one's wardrobe. The ad features a person who loves to endlessly scroll, find unique items, and be a part of the sustainability movement. Depop enables users to sell clothing they no longer wear, making money to spend on new items. This platform promotes the idea of a rotating wardrobe, making it imperative for those whose style is constantly changing. Depop aims to be a community where individuals share similar tastes and move their style through each other. # Product Depop is an online platform and app that allows users to buy and sell used clothing, promoting sustainable fashion. Users can easily upload photos and descriptions of items they wish to sell, manage their listings, and receive payments through the app. The app allows for endless scrolling through a variety of unique clothing items, with free shipping for sellers and convenient drop-off locations. Depop addresses the desire for a rotating wardrobe, allowing people to experiment with their style, sell clothes they no longer wear, and earn money for new pieces. The ad conveys that using Depop is a win-win because it is basically free fashion. # Visual style The ad's overall aesthetic is bright and colorful, with a UGC feel. The video features quick cuts and upbeat music. The production quality appears to be polished, but it still has a personal touch, which supports the intended tone and audience. The pacing is fast, with frequent cuts to different outfits, showcasing the variety available on Depop. # Hooks Spoken: 00:00–00:01 Female 1: Depop is my personal heaven. Text overlay: 00:00–00:01 Depop / 00:00–00:01 = my personal / 00:01–00:01 heaven Visual: 00:00–00:01 The woman is lying on a bed. The bed has colorful pillows, orange sheets, and a pink blanket. There is a monstera plant in the bottom right corner. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed in the ad is the challenge of maintaining a wardrobe that reflects an evolving personal style without overspending or contributing to unsustainable fashion practices. The ad's language highlights this: "My style is always changing and evolving, so having a rotating wardrobe is imperative." # Value propositions - Depop allows you to sell what you don't wear anymore while making money to spend on new pieces - Free shipping and convenient drop-off locations make selling easy - Using Depop helps you embrace sustainable fashion and be crowned a sustainability queen - Offers a rotating wardrobe - Basically free # Benefits - Make money by selling clothes you no longer wear - Find one-of-a-kind pieces - Rotate wardrobe - Join a community of people who share your style # Features - Online platform for buying and selling used clothing - Free for sellers to ship - Convenient drop-off locations - No printer required for shipping labels # Call to action Download the Depop app! Start selling today! # Social proof - "Depop is my personal heaven" – Female 1 (Customer) - "Over this last year, I've fallen in love with online thrifting." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the first-person perspective of a customer who enthusiastically shares her positive experiences with the Depop app. # Storyline - 00:00–00:01 00:00–00:01 A woman is laying on a bed with colorful pillows. She is looking directly into the camera. - 00:01–00:02 00:01–00:02 This is the introduction to the woman's testimonial, in which she claims that Depop is her personal heaven. - 00:02–00:04 00:02–00:04 A rack of colorful clothes. This is the introduction to her love of online thrifting. - 00:04–00:05 00:04–00:05 The woman scrolls on a tablet looking at different clothing items. This furthers the idea of online thrifting. - 00:05–00:08 00:05–00:08 The woman holds up a pink polka-dotted rainboot and then a pair of plaid flats. This shot highlights unique items you can find online. - 00:08–00:09 00:08–00:09 The woman holds up a few pieces of clothing. She claims this makes her a sustainability queen. - 00:09–00:12 00:09–00:12 The woman is wearing a colorful dress and twirling around. She describes this as a win-win. - 00:12–00:14 00:12–00:14 The woman is wearing different patterned tops. She claims that this makes her wardrobe imperative. - 00:14–00:17 00:14–00:17 This shot shows the process of selling items on Depop. This shot highlights that you can sell what you don't wear anymore while making money to spend on new pieces. - 00:17–00:19 00:17–00:19 The woman is wearing a pink and yellow shirt. She claims that it's basically free. - 00:19–00:23 00:19–00:23 The woman is going through her closet and packing up a shirt. This illustrates that her style moves through a community of people that share her taste. - 00:23–00:30 00:23–00:30 The woman is outside and at the post office mailing an item. This demonstrates how selling on Depop is easy because there is no printer required, there are convenient drop-off locations, and it's free for sellers. - 00:30–00:33 00:30–00:33 The ad ends with an illustration of a rack of colorful clothes with the Depop logo. The ad encourages viewers to download and start selling today.

# Ad summary This ad promotes Depop as an easy way to sell clothes. The ad features a woman in her closet, showing how she can make money by selling clothes on Depop instead of giving them away. The ad highlights the ease of listing clothes, connecting with buyers, and the absence of selling fees. # Brand positioning Depop is presented as a user-friendly platform for buying and selling clothes, emphasizing ease of use and community connection. The brand positions itself as a modern solution for decluttering closets and earning money, while also facilitating connections between buyers and sellers with similar tastes. Depop differentiates itself by offering a platform with no selling fees, making it an attractive option for those looking to sell their clothes. The brand promotes a circular fashion economy, encouraging users to buy and sell clothes to keep fashion sustainable and accessible. # Product Depop is an online marketplace where users can buy and sell clothing and accessories. The platform is designed for individuals looking to declutter their closets and earn money by selling clothes they no longer wear. Depop offers a user-friendly interface that makes listing items easy: users can sign up, snap a picture of the item, list it with a description, and sell it. The platform connects sellers with buyers who have similar tastes and styles, increasing the likelihood of successful sales. A key USP is the absence of selling fees, making it more appealing for sellers to maximize their earnings. Depop aims to address the purchase barrier of high costs and limited access to unique fashion items by providing a platform where users can shop for favorite brands for less and easily clear out their closets. # Visual style The ad has a UGC feel, with simple camera work and natural lighting. The editing style includes quick cuts to keep the pace moving, and the transitions are smooth. The production quality is polished enough to convey professionalism but maintains a casual, relatable tone. The pacing is consistent, with cuts timed to the voiceover to emphasize key points. The visual motifs include screen recordings of the Depop app interface and shots of the woman in her closet. # Hooks Spoken: 00:00–00:04: If your closet is overflowing with clothes that you don't wear, instead of giving them away, you could be making money on Depop. Text overlay: 00:00–00:19: Start Selling Your Clothes On Depop Visual: 00:00–00:02: A woman with long, dark hair stands in front of a closet filled with clothes. She is wearing a white dress and raises her arms, showing the overflowing closet. The camera is stationary and captures a medium shot of the woman and the closet. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of having an overflowing closet filled with clothes that are not being worn. The visual of the woman struggling with her closet and the spoken line, "If your closet is overflowing with clothes that you don't wear," clearly signal this frustration. # Value propositions - Turn unwanted clothes into cash - Declutter your closet effortlessly - Access a community of like-minded buyers and sellers - Maximize earnings with no selling fees # Benefits - Make money from unworn clothes - Easy closet clean out - Shop favorite brands for less # Features - User-friendly interface - Easy listing process - Connects with buyers of similar taste - No selling fees # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user who is demonstrating the ease and benefits of using Depop. # Storyline - 00:00–00:02 The ad begins by addressing the common problem of an overflowing closet filled with unworn clothes. - 00:02–00:04 It suggests that instead of giving clothes away, users can make money by selling them on Depop, presenting a solution to the problem. - 00:04–00:09 The ad transitions to demonstrating how easy it is to list clothes on Depop, showing the steps of signing up, taking a picture, listing the item, and selling it. - 00:09–00:13 The ad highlights that Depop connects users with buyers who have similar tastes and styles, enhancing the selling and buying experience. - 00:13–00:19 The ad emphasizes that Depop has no selling fees, making it easy to clear out closets and shop for favorite brands for less.

# Ad summary This ad promotes Depop as a platform to sell clothes. The ad features a man showing off different outfits and then shows how easy it is to sell clothes on Depop. # Brand positioning Depop is presented as a platform that allows users to easily sell their clothes. The brand is positioned as a way to make a difference in someone's wardrobe and make money at the same time. The brand promotes a lifestyle of sustainability and creativity, encouraging users to give their clothes a new home and help others build their own unique style. Depop pushes against the traditional norms of fast fashion and encourages users to participate in a circular economy. # Product Depop is an online platform where users can buy and sell clothing, accessories, and other items. The platform is designed for individuals looking to give their clothes a new home and make money at the same time. The ad highlights the ease of use of the platform, emphasizing how simple it is to upload pictures of items, add descriptions, and set prices. A key USP is the absence of seller fees, making it an attractive option for those looking to sell their clothes without incurring additional costs. The ad showcases the platform's user-friendly interface and the ability to quickly list items for sale. # Visual style The ad has a polished and modern aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate BPM. The cuts and product actions are timed to the voiceover lines. # Hooks Spoken: Male 1: Building a wardrobe takes time. Why not help someone build their own with Depop? Visual: 00:00–00:01: A man with short blonde hair and sunglasses is standing in a living room. He is wearing a black leather jacket and pants. The background includes a brown leather couch, a shelf with colorful decorations, and a plant. / 00:01–00:02: The man is now wearing a black blazer, a gray vest, a patterned tie, and wide-leg jeans. The background remains the same. / 00:02–00:03: The man is wearing a red and white letterman jacket, a white t-shirt, and blue wide-leg pants. The background remains the same. / 00:03–00:04: The man is wearing a leopard print shirt, a black vest, black leather pants, and black boots. The background remains the same. # Funnel stage Top of funnel (Awareness) # Pain points Building a wardrobe takes time and can be expensive. # Value propositions - Depop makes it easy to sell clothes and make money without the worries of any seller's fees. # Benefits - Make a difference in someone's wardrobe - Give clothes a new home - Make money # Features - Easy to use app - Ability to upload pictures of items - Option to add item descriptions and details - Ability to set prices # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the platform's features and benefits. # Storyline - 00:00–00:03 A man is shown wearing different outfits. - 00:03–00:04 The narrator asks why not help someone build their own wardrobe with Depop. - 00:04–00:07 The ad shows how easy it is to sell clothes on Depop. - 00:07–00:10 The ad shows how to upload pictures of the item you want to sell. - 00:10–00:15 The ad shows how to add the item description and item details. - 00:15–00:18 The ad shows how to set the price without the worries of any seller's fees. - 00:18–00:22 The narrator says that Depop made your taste make a difference in someone's wardrobe.

# Ad summary This ad features two t-shirts, one blue and one red, laid out on a patterned surface. The blue shirt has the brand name "NAUTICA" and the words "SUMMER SPORTS" printed on it in orange. The red shirt has the brand name "FILA" printed on it in white. # Brand positioning The ad features two distinct brands, NAUTICA and FILA, each represented by a t-shirt. NAUTICA is positioned as a brand associated with summer sports, suggesting an active and outdoor lifestyle. FILA, on the other hand, is presented as a brand with a distinct logo, potentially appealing to those who value brand recognition and style. Both brands are presented without direct comparison, allowing each to stand on its own merit and appeal to different consumer preferences. # Product The ad showcases two t-shirts from different brands. The first t-shirt is a blue NAUTICA shirt with the brand name and "SUMMER SPORTS" printed in orange. The second t-shirt is a red FILA shirt with the brand's logo printed in white. The t-shirts are laid out flat, allowing the viewer to see the design and branding clearly. The ad does not explicitly state any features or benefits of the shirts, but the visual presentation suggests a focus on brand recognition and style. # Visual style The ad has a simple, straightforward visual style with a focus on showcasing the products. The production quality appears to be basic, with a flatlay arrangement of the t-shirts on a patterned surface. The image treatment is minimal, with no obvious filters or effects. The typography is integrated into the product design, with the brand names and logos clearly visible on the t-shirts. The overall style is clean and functional, prioritizing clarity and product visibility. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - NAUTICA t-shirt - FILA t-shirt # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad showcases the NAUTICA and FILA brands through their respective t-shirts, aiming to increase brand visibility and appeal. - Customer: The ad presents the t-shirts in a straightforward manner, allowing potential customers to assess the products based on their visual appeal and brand preference. # Storyline - The ad presents two t-shirts from different brands, NAUTICA and FILA. The intention is to showcase the products and their respective brand identities. The audience experiences this from a neutral, observational perspective, simply viewing the items as they are displayed.

# Ad summary This ad features a woman showing off the clothes and shoes she bought for her son on Depop. She highlights the quality and condition of the items, and also mentions that you can sell your own clothes on Depop. # Brand positioning Depop is presented as an online marketplace where you can buy and sell used clothing. The brand is positioned as a convenient and affordable way to find clothes for kids who are growing quickly, and also as a place to sell your own clothes. The brand aligns with the values of sustainability and affordability, and pushes against the norm of buying new clothes all the time. The brand positioning is functional, focusing on the convenience and affordability of the platform. # Product Depop is an online marketplace where you can buy and sell used clothing. The ad shows a woman buying clothes and shoes for her son on Depop. She highlights the quality and condition of the items, and also mentions that you can sell your own clothes on Depop. The ad shows that Depop is a convenient and affordable way to find clothes for kids who are growing quickly. The ad also shows that Depop is a place where you can find brand new items with tags. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style is quick cuts, and the pacing is consistent throughout the ad. The production quality is high, with good lighting and clear visuals. # Hooks Spoken: Female 1: Every season I clean out Max's closet and he had a major growth spurt this fall. Text overlay: 00:02–00:04: DEPOP RESTOCK!! Visual: 00:02–00:07: A woman with brown hair in a ponytail, wearing a green jacket, black shirt, and black leggings, is standing in a bathroom. She is holding a Nike shoebox and a bag of clothes. There is a shower in the background. # Funnel stage Consideration # Pain points The pain point is that kids grow quickly and you have to constantly buy them new clothes. "Every season I clean out Max's closet and he had a major growth spurt this fall." # Value propositions - Depop is a convenient and affordable way to find clothes for kids who are growing quickly. - You can find brand new items with tags on Depop. - You can sell your stuff on Depop. # Benefits - Depop is the easiest place to find kids' clothes. - Depop is a convenient and affordable way to find clothes for kids who are growing quickly. - You can sell your stuff on Depop. # Features - Depop is an online marketplace where you can buy and sell used clothing. - You can find brand new items with tags on Depop. - Depop has super quick shipping. - The quality of items on Depop is even better than the photos. # Call to action None used. # Social proof - "All of the transactions that I've had with the sellers have been super quick shipping, quality has been even better than the photos."- Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer of Depop, sharing her experience using the platform. # Storyline - 00:00–00:01 The ad opens with a shot of a woman working out in a gym. - 00:01–00:07 The scene cuts to the woman in her bathroom, holding a Nike shoebox and a bag of clothes. She says that she does a Depop restock every season because her son had a major growth spurt this fall. - 00:07–00:11 She says that she shopped on Depop, the easiest place to find kids' clothes. She notes that some of the items were brand new with tags. - 00:11–00:17 She says that she got her son some new things from Depop that she needs to stock his closet with. She also got him some batting gloves from his favorite brand, Bruce Bolt. - 00:17–00:24 She shows off the shoes she got him on Depop, noting that they are in brand new condition. She says that they are his favorite shoes and his favorite color. - 00:24–00:31 She says that you can also sell your stuff on Depop. She notes that all of the transactions that she's had with the sellers have been super quick shipping, and the quality has been even better than the photos. - 00:31–00:34 She shows a thank you card that she received from a seller. - 00:34–00:36 She puts the clothes and shoes in her son's closet. - 00:36–00:38 She says that she did a little cleanup while she was in the bathroom. - 00:38–00:42 She is now in the laundry room, taking clothes out of the washing machine and petting her dog. - 00:42–00:51 She says that if you have a baseball kid and you're constantly buying new baseball pants from the stains and the holes, check Depop. She says that you can find some really good gently used baseball pants on there, and football pants too. - 00:51–00:52 She says "Mom hack." - 00:52–00:54 She is now at her kitchen island, drinking a beverage. She says that it's delicious and says goodbye.

# Ad summary A creator shares an outfit she made from items purchased on Depop, using the MAC Powder Kiss Hazy Matte Lipstick in the shade Off the Market. The creator styles a fun outfit with a black and white color scheme to demonstrate how to dress the part of being off the market. # Brand positioning MAC Cosmetics is presented as a fashion-forward beauty brand for creating bold looks. The brand's lipstick product is associated with playful personal style. The MAC brand also has a shop on Depop, a clothing marketplace app. # Product The MAC Cosmetics Powder Kiss Hazy Matte Lipstick in the shade Off the Market is a lipstick that helps create a fun look for people who consider themselves to be off the market. The lipstick is part of the Powder Kiss line and has a hazy matte finish. The product is being promoted in conjunction with outfits being sold on Depop. # Visual style The ad has a DIY and UGC feel. The creator is sitting in her bedroom with natural lighting. The editing style consists of quick cuts and static shots. The pacing is consistent at around 25 cuts per minute, and the video appears to be made for Reels. # Hooks Spoken: 00:00–00:02 I've been off the market for a while now. Visual: 00:00–00:02 The shot shows a person with curly black hair, pink blush, and a nose ring, sitting on a bed. She is wearing a lavender zip-up jacket over a white tank top. The background includes a dresser with knick-knacks, a light blue-framed mirror, a colorful painting, and an air conditioning unit. # Funnel stage Consideration # Pain points Wanting to show off that you are off the market, but not knowing how to style yourself. "And using outfits on Depop. Here is the look that I made using outfits on Depop." # Value propositions - The MAC Cosmetics Powder Kiss Hazy Matte Lipstick in the shade Off the Market helps create a fun look for people who consider themselves to be off the market. - The outfits that go with it are sold on Depop. # Benefits - Create a fun look - Styling spo # Features - Powder Kiss Hazy Matte Lipstick - MAC shop on Depop # Call to action Be sure to check the MAC shop on Depop for more styling spo. # Social proof - "I've been off the market for a while now" – Female 1 (Creator). - "Here is the look that I made using outfits on Depop" – Female 1 (Creator). # Point of view - Customer 100% – The entire ad is delivered by a creator sharing a beauty and fashion look. # Storyline - 00:00–00:02 00:00–00:02 The creator sits on her bed and says that she has been off the market for a while. This sets the stage for an off-the-market-themed look. - 00:02–00:07 00:02–00:07 She says she will create a look based on MAC Cosmetics Powder Kiss Hazy Matte Lipstick in the shade Off the Market. This explicitly states the product being promoted and its connection to the upcoming demonstration. - 00:07–00:12 00:07–00:12 She tells the audience that she will create the look using outfits from Depop. This establishes that the outfit will be put together using items from Depop and links the MAC Cosmetics product with the clothing marketplace app. - 00:12–00:16 00:12–00:16 She selects a black and white polka dot dress as the base for the look. This marks the start of the fashion demonstration as the creator starts picking out items for the outfit and telling the audience why she chose them. - 00:16–00:19 00:16–00:19 She selects a black t-shirt with the text "I ❤️ MY BOYFRIEND SO STAY AWAY FROM ME" because it screams off the market. This highlights the theme of the outfit and links it to the lipstick shade. - 00:19–00:27 00:19–00:27 She selects shoes that she says scream "I mean business" and "I'm off the market". This explicitly states the purpose of the shoe selection and ties it back to the overall theme of the look. - 00:27–00:31 00:27–00:31 The creator adds accessories, like earrings and a necklace, from her outfits on Depop. This is a continuation of the outfit styling demonstration with added context about the clothing marketplace. - 00:32–00:37 00:32–00:37 She includes a sequined handbag and sunglasses because she doesn't want any inquisitions. These last additions finalize the look and suggest how to complete the style with coordinating accessories. - 00:37–00:40 00:37–00:40 She sits down and poses to show how to dress the part of being off the market. This directly connects the final outfit to the main theme. - 00:40–00:44 00:40–00:44 The creator applies the lipstick and promotes the MAC shop on Depop. This calls out the advertised product again and encourages viewers to buy it on Depop. - 00:44–00:45 00:44–00:45 She poses in the final look again, telling the audience to stay away from her. This reinforces the style's message and ties it back to the "off the market" concept.

# Ad summary A woman takes a mirror selfie wearing a white button-down tank top and denim shorts. # Brand positioning The brand is not explicitly mentioned in the ad. However, the focus on a single outfit suggests a brand that values simplicity and everyday style. The brand seems to target consumers who appreciate casual fashion and are looking for versatile pieces that can be easily incorporated into their wardrobe. The brand's positioning is functional, emphasizing the wearability and style of its clothing. # Product The ad features a white tank top with a V-neck and brown buttons down the front. The tank top has thin straps and a slightly loose fit. It is paired with distressed denim shorts that have a button closure and frayed edges. The shorts appear to be a light wash with visible distressing and some white fabric showing at the bottom. The outfit is presented as a casual and stylish option for everyday wear. # Visual style The ad has a casual, UGC-style aesthetic, resembling a photo taken on a smartphone. The lighting is natural, and the image is not heavily edited. The focus is on showcasing the product in a realistic, everyday setting. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The outfit is presented as a stylish and comfortable option for everyday wear. # Benefits - Casual style - Everyday wear - Versatile outfit # Features - White tank top - V-neck - Brown buttons - Thin straps - Distressed denim shorts - Button closure - Frayed edges # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is presented from the customer's point of view, as it is a mirror selfie taken by someone wearing the advertised clothing. # Storyline - The ad shows a woman taking a mirror selfie, showcasing the outfit she is wearing. The intention is to display the product in a real-life context, allowing potential customers to see how the clothing looks when worn. The audience experiences this from the customer's perspective, seeing the outfit as if they were viewing a friend's photo.

# Ad summary This ad features a person wearing a pair of black jeans. The ad is a product demo. # Brand positioning This ad does not explicitly mention the brand. However, the ad implies that the brand is focused on providing stylish and well-fitting jeans. The brand is positioned as a provider of classic, versatile jeans that can be worn in a variety of settings. # Product The product featured in this ad is a pair of black jeans. The jeans are high-waisted and have a straight leg fit. The jeans appear to be made of denim. The jeans have a button closure and visible pockets. The jeans are being worn by a person in a casual setting. # Visual style The ad has a casual and natural visual style. The image is well-lit and the focus is on the product. The background is simple and uncluttered, which helps to draw attention to the jeans. The overall style is clean and modern. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Classic, versatile jeans that can be worn in a variety of settings # Benefits - Stylish - Well-fitting # Features - High-waisted - Straight leg fit # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad showcases the jeans being worn by a person, highlighting the fit and style of the jeans. # Storyline - The ad shows a person wearing a pair of black jeans. The intention is to showcase the fit and style of the jeans from the brand's perspective.

# Ad summary A mother rates her daughter's outfits that she purchased from Depop. # Brand positioning Depop is presented as a brand that offers sustainable fashion. The ad promotes the idea that shopping on Depop is a great way to find unique and stylish clothing while also being environmentally conscious. The brand aligns with values of sustainability, affordability, and individuality. Depop pushes against the norms of fast fashion and encourages consumers to make more responsible purchasing decisions. The brand positioning is both functional (offering a platform for buying and selling clothes) and emotional (promoting a sense of environmental responsibility and personal style). # Product Depop is an online marketplace where users can buy and sell used clothing and accessories. The ad highlights Depop as a source for sustainable fashion, showcasing a mother purchasing her daughter's outfits from the platform. The ad implies that Depop offers a wide variety of styles and sizes, catering to different tastes and age groups. The ad addresses the purchase barrier of finding affordable and unique clothing options, suggesting that Depop provides a solution for those seeking sustainable and stylish fashion choices. # Visual style The ad has a polished commercial aesthetic with a bright and cheerful tone. The editing style consists of static shots with smooth transitions. The production quality is high-end, creating a visually appealing and professional look. The pacing is consistent throughout the ad, maintaining a steady rhythm. The audio-visual sync is well-coordinated, with cuts and text timed to the music beats. # Hooks Spoken: 00:02–00:07 [Excitedly] It's a 10!! Text overlay: 00:00–00:02 Rating my daughters outfits ✨ / 00:02–00:07 *weee* / 00:02–00:07 *it's a 10!!* Visual: 00:00–00:02 The shot is a medium shot of a mother and daughter standing in a hallway. The mother is sitting on a stool and holding a notebook and pen. The daughter is standing next to her. The background is a hallway with a door at the end. There is a light fixture on the ceiling and a picture on the wall. The mother is wearing a red shirt and blue jeans. The daughter is wearing a pink dress. The camera is stationary. / 00:02–00:07 The shot is a medium shot of a mother and daughter standing in a hallway. The mother is sitting on a stool and holding a notebook and pen. The daughter is standing next to her. The background is a hallway with a door at the end. There is a light fixture on the ceiling and a picture on the wall. The mother is wearing a red shirt and blue jeans. The daughter is wearing a pink dress. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the purchase barrier of finding affordable and unique clothing options. # Value propositions - Shopping on Depop is a great way to find unique and stylish clothing while also being environmentally conscious. - Depop provides a solution for those seeking sustainable and stylish fashion choices. # Benefits - Affordable clothing - Unique styles - Environmentally conscious # Features - Sustainable fashion - Online marketplace # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a mother who is shopping for her daughter's clothes on Depop. # Storyline - 00:00–00:02 00:00–00:02 The mother and daughter stand in a hallway. The mother is holding a notebook and pen. The text overlay says, "Rating my daughters outfits." - 00:02–00:07 00:02–00:07 The mother rates her daughter's first outfit a 10/10. The daughter is wearing a pink dress with a Santa Claus on it. - 00:07–00:12 00:07–00:12 The mother rates her daughter's second outfit a 10/10. The daughter is wearing a green plaid dress. - 00:12–00:17 00:12–00:17 The mother rates her daughter's third outfit a 10/10. The daughter is wearing a red cardigan with a pink skirt. - 00:17–00:22 00:17–00:22 The mother rates her daughter's fourth outfit a 10/10. The daughter is wearing a red dress with gingerbread men on it. - 00:22–00:31 00:22–00:31 The mother holds up a sign that says 10/10. - 00:31–00:33 00:31–00:33 The mother holds her daughter and the text overlay says, "sustainable fashion is fun!" - 00:33–00:46 00:33–00:46 The mother holds up a sign that says 10/10 and the text overlay says, "shopping on Depop for the win!" - 00:46–00:50 00:46–00:50 The mother hugs her daughter.

# Ad summary This ad features a woman taking a mirror selfie while wearing a pair of coral shorts. The ad is designed to showcase the shorts. # Brand positioning There is no brand explicitly mentioned or visible in the ad. The focus is solely on the product itself, suggesting the brand may be less established or is relying on the product's appeal to drive interest. The brand positioning is functional, emphasizing the style and fit of the shorts. # Product The product featured is a pair of coral-colored shorts. They appear to be made of a lightweight fabric, possibly linen or cotton. The shorts have an elastic waistband with a drawstring tie. The hem of the shorts features a decorative trim. The shorts appear to be designed for casual wear, suitable for warm weather. The ad highlights the shorts' style and fit, suggesting they are a fashionable and comfortable choice for the target audience. # Visual style The ad has a casual, user-generated content (UGC) style. The image is a mirror selfie, which gives it an authentic and relatable feel. The lighting is natural, and the background is simple and uncluttered. The overall effect is low-key and approachable, suggesting the product is easy to incorporate into everyday life. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The shorts offer a combination of comfort and style, making them a versatile addition to any wardrobe. # Benefits - Comfortable fit - Stylish design - Casual wear # Features - Coral color - Elastic waistband with drawstring tie - Decorative trim on the hem # Call to action None used. # Social proof - None used. # Point of view - Customer: The customer's POV is present throughout the image, as the woman is taking a selfie to showcase the shorts she is wearing. # Storyline - The ad features a woman taking a mirror selfie while wearing the shorts. This is intended to showcase the product in a real-life context, allowing potential customers to see how the shorts look when worn. The audience experiences this from the customer's perspective.

# Ad summary This ad features a couple showcasing a Depop haul of kids' clothing. They present various items, including pants, jackets, vests, and sweaters, highlighting the fun and cute aspects of shopping secondhand. # Brand positioning Depop is presented as a marketplace where parents can find fun and cute secondhand clothing for their kids. The brand aligns with values of sustainability and affordability by promoting the idea that shopping secondhand is a great way to find unique and stylish items. The brand pushes against the norm of buying new clothes, suggesting that secondhand shopping is a more sustainable and creative option. The brand positioning is both functional (affordability, variety) and emotional (fun, cute, sustainable). # Product The ad features a variety of secondhand kids' clothing items purchased from Depop. These include brown cargo pants, corduroy pants, Arizona pants, Dickies 874 pants, orange tab Levi's jeans, a Carhartt-style jacket, a green puffer vest, a North Face 550 jacket, a North Face 600 jacket, navy Fair Isle sweaters, blue boxy sweaters, striped Riley and Crew sweaters, Ralph Lauren quarter-zip sweaters, a Scooby-Doo windbreaker, a Nike track set, rugby shirts, a Polo Ralph Lauren hoodie, an unfaded hoodie, and a full-zip hoodie. The ad emphasizes the fun and cute aspects of shopping secondhand, suggesting that these items are stylish and affordable options for kids' wardrobes. # Visual style The ad has a casual, UGC feel with natural lighting and static shots. The editing style is simple, with cuts between each item being showcased. The production quality is consistent with typical social media content, aiming for a relatable and authentic tone. The pacing is moderate, with a new item shown every few seconds. # Hooks Spoken: 00:00–00:01 Female 1: Another Depop haul for the kids. Text overlay: 00:00–00:01 ⭐KIDS DEPOP HAUL⭐ Visual: 00:00–00:01 A man and a woman stand side-by-side in front of a white wall, each holding a large stack of kids' clothing. The man is wearing a black cardigan, dark wash jeans, and a baseball cap. The woman is wearing a red sweater and dark wash jeans. They are both smiling and looking at the camera. A star graphic with the text "KIDS DEPOP HAUL" appears above them. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that parents may struggle to find affordable and stylish clothing for their kids. # Value propositions - Shopping secondhand is fun and cute - Find a variety of stylish and affordable kids' clothing on Depop - Sustainable shopping choices # Benefits - Fun and cute styles - Affordable options - Sustainable shopping # Features - Secondhand kids' clothing - Variety of styles (pants, jackets, vests, sweaters) - Brand names (Levi's, North Face, Ralph Lauren, Nike) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a couple showcasing their Depop haul, giving a personal and relatable feel. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a woman stating, "Another Depop haul for the kids." This sets the stage for a showcase of secondhand clothing items. - 00:01–00:07 00:01–00:07 A man presents various clothing items, including brown cargo pants, corduroy pants, Arizona pants, Dickies 874 pants, orange tab Levi's jeans, and a Carhartt-style jacket. He names each item, highlighting the variety of secondhand finds. - 00:07–00:12 00:07–00:12 The man continues to showcase clothing items, including a green puffer vest, a North Face 550 jacket, and a North Face 600 jacket. Visuals of kids wearing similar items are shown in the background, demonstrating how the clothes look when worn. - 00:12–00:27 00:12–00:27 The man and woman present a variety of sweaters and hoodies, including navy Fair Isle sweaters, blue boxy sweaters, striped Riley and Crew sweaters, Ralph Lauren quarter-zip sweaters, a Scooby-Doo windbreaker, a Nike track set, rugby shirts, a Polo Ralph Lauren hoodie, an unfaded hoodie, and a full-zip hoodie. The woman occasionally comments on the cuteness of the items. - 00:27–00:28 00:27–00:28 The woman waves and says, "Bye!" This concludes the Depop haul showcase.

# Ad summary A creator highlights three different shades of MAC Powder Kiss lipsticks, pairing each shade with a different outfit inspiration. # Brand positioning MAC is presented as a high-end makeup brand, collaborating with a Depop seller to showcase the Powder Kiss Lipstick collection. The brand aligns with effortless style and provides its customers with shades that can be paired with different outfits to create different vibes. The ad leans on Depop for cultural cache, while emphasizing the lipsticks' ability to match a given style or occasion. This implicitly acknowledges that customers already have a personal sense of style. # Product The ad features MAC Powder Kiss lipsticks, highlighting three shades. "Teddy 2.0" is the creator's "go-to nude", that she has "ran it to the ground." She adds that it "pairs perfectly with your favorite top, vintage denim" for a "really effortless" look. The second shade is "Girls Weekend", which is presented as a "girls night out vibe" to wear with "flirty dress." The final shade is "be my bridesmaid," which the creator presents as her "new best friend" for a "soft and flowy" vibe. The lipsticks are shown to come in a matte black tube with a silver ring around the center. # Visual style The ad has a UGC feel, with a focus on showcasing the lipsticks in a real-world setting. The editing is simple with static shots and occasional close-ups for product demonstration. The ad maintains a consistent pace and the cuts are synced with the voiceover. # Hooks Spoken: 00:00–00:06 Hi guys, I am so excited to be partnering with MAC and Depop to show you guys how I style my favorite Powder Kiss shades. Visual: 00:00–00:06 A medium close-up shows a young woman with long dark hair, fair skin, pink blush, and nude lipstick. She wears a light tan tank top. She stands in front of a walk-in closet with various pieces of clothing, bags, and accessories displayed. A chandelier hangs from the ceiling. The camera is stationary, and she gestures with her hands as she speaks. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Coordinates and pairs with different clothing styles and vibes. # Benefits - Pairs perfectly with your favorite top, vintage denim, really effortless. - girls night out vibe. - something soft and flowy. # Features - Powder Kiss Lipstick shades # Call to action stay tuned # Social proof - I've ran it to the ground – Female 1 (Creator) - literally my new best friend. – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a real user and fan of the product, as she talks about her personal use and styling ideas. # Storyline - 00:00–00:06 00:00–00:06 The creator enthusiastically announces her partnership with MAC and Depop to show how she styles her favorite Powder Kiss shades. This is intended to grab attention with excitement while highlighting the brand partnership and the type of content that will be presented. - 00:06–00:16 00:06–00:16 The creator introduces the first lipstick she is wearing, 'Teddy 2.0', calling it her 'go-to nude' that she has already used extensively. She then applies the lipstick to her lips. This establishes the product and the creator's affinity for it. - 00:16–00:25 00:16–00:25 The creator introduces the second lipstick, 'Girls Weekend,' swatching it on her wrist. She highlights the color as a perfect 'girls night out vibe' to wear with a 'flirty dress.' This continues to introduce and suggest an occasion to wear each color. - 00:25–00:32 00:25–00:32 The creator introduces the third lipstick, 'Be My Bridesmaid', swatching it on her wrist. She presents the color as her 'new best friend' that has a 'soft and flowy' vibe. This continues to introduce and suggest an occasion to wear each color. - 00:33–00:38 00:33–00:38 The creator mentions that she curated pieces from her closet inspired by the lipsticks. This bridges the gap between style and beauty. - 00:38–00:44 00:38–00:44 A static shot is shown of the three lipsticks on a shelf in the closet while the creator announces that her looks inspired by the shades will go live on MAC's Depop shop on February 6th. This pivots to a direct promotion of the looks. - 00:44–00:47 00:44–00:47 The creator reminds viewers to stay tuned and waves goodbye. This emphasizes the call to action and concludes the ad.

# Ad summary A family of three showcases their recent Depop haul of children's clothing and shoes. They highlight the affordability and style of the items, encouraging viewers to shop on Depop for their kids' next outfits. # Brand positioning Depop is presented as an online marketplace where parents can find affordable, stylish, and even vintage clothing for their children. The brand is positioned as a solution to the high cost of children's clothing, which is often quickly outgrown. Depop is portrayed as a place to find unique and fashionable items at a fraction of the original price, allowing parents to dress their kids in trendy outfits without breaking the bank. The brand aligns with values of affordability, style, and sustainability by offering pre-owned or vintage items. # Product The ad features a variety of children's clothing and shoes purchased from Depop. These include: Saucony sneakers in pink, white, and silver; a blue quarter-zip fleece sweater with floral and bunny appliques; a pink t-shirt with colorful strawberry prints; a pink denim jacket with a Minnie Mouse graphic on the back; a white t-shirt with a "Tennis Club 1959 Barbie" graphic paired with red, white, and blue star-spangled shorts; a black "Essentials Fear of God" sweatshirt; and a white ribbed knit sweater with Winnie the Pooh appliques. The products are presented as stylish, affordable, and unique finds available on Depop. The ad emphasizes the variety of brands and styles available, from vintage pieces to trendy items, all at discounted prices. # Visual style The ad has a casual, UGC feel with natural lighting and a home setting. The editing style is simple with static shots and smooth transitions. The production quality is polished but not overly produced, giving it an authentic and relatable vibe. The pacing is consistent, with cuts timed to the dialogue. The overall aesthetic is bright and cheerful, reflecting the family's positive experience with Depop. # Hooks Spoken: Kids grow so fast. [casual] Visual: 00:00–00:02: A family of three is sitting on the floor in their living room. The mother, a Black woman with long black hair, is on the left, wearing a white t-shirt and camouflage pants. She is gesturing with her hands as she speaks. The father, a light-skinned man with a beard and a New York Yankees baseball cap, is on the right, holding a small cardboard box. Their daughter, a young Black girl with her hair in two buns, is standing between them, wearing a purple sweater and white pants. In front of them are several shopping bags and clothing items. The background shows a staircase decorated with Christmas garland and a glimpse of the home's interior. # Funnel stage Consideration # Pain points The frustration of spending full price on kids' clothing that they quickly outgrow. # Value propositions - Affordable prices on big brands - Vintage and trendy styles - Solution for fast-growing kids # Benefits - Save money on kids' clothing - Find unique and stylish outfits - Access big brands at a fraction of the price - Get vintage pieces that are back in style # Features - Affordable clothing and shoes for kids - Wide variety of brands and styles - Vintage and trendy pieces available - Discounted prices # Call to action Shop on Depop # Social proof - "Taz actually picked these out" – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of parents sharing their shopping experience and recommendations. # Storyline - 00:00–00:06 The female speaker introduces the topic of how quickly kids grow and the frustration of spending full price on clothing they soon outgrow. - 00:06–00:12 The female speaker introduces Depop as a solution, followed by the male speaker who highlights that you can get any big brand for half the price. - 00:12–00:21 The female speaker transitions to showcasing the items they purchased, starting with pink, white, and silver Saucony sneakers. - 00:21–00:27 The male speaker presents a blue quarter-zip fleece sweater, noting that vintage pieces are back in style. - 00:27–00:38 The female speaker shows a pink t-shirt with colorful strawberry prints, followed by a pink denim jacket with a Minnie Mouse graphic on the back. - 00:38–00:42 The female speaker presents a white t-shirt with a "Tennis Club 1959 Barbie" graphic paired with red, white, and blue star-spangled shorts. - 00:42–00:45 The male speaker shows a black "Essentials Fear of God" sweatshirt. - 00:45–00:56 The male speaker presents a white ribbed knit sweater with Winnie the Pooh appliques for the baby. - 00:56–01:01 The male speaker recommends Depop for finding kids' next outfits and getting some drip for the low. - 01:01–01:04 The female speaker encourages viewers to shop on Depop.

# Ad summary Jordyn Woods partners with MAC Cosmetics and Depop to bring a curated selection of clothing and lipsticks from her personal closet. She describes three shades from the collection: Ruby Woo, Diva, and Kinda Sexy, as well as her love for MAC lip liners. She then invites viewers to the MAC x Depop pop-up event in NYC on February 6th. # Brand positioning MAC Cosmetics aims to occupy a space in the consumer's mind as a high-quality brand of makeup that complements personal style. The brand promotes classic and stylish values. The brand pushes against the norm of makeup being a one-size-fits-all solution by offering a vast range of colors that work with all skin tones and can be dressed up or down. # Product MAC Cosmetics lipstick is promoted as classic makeup that is used to complement any outfit. The advertised shades include Ruby Woo, a universally flattering shade of red, Diva, a moody and sexy burgundy shade, and Kinda Sexy, a pretty peach nude color that pairs well with any lip liner. Jordyn Woods also promotes MAC lip liners, listing Cork, Plum, and Really as some of her favorites. # Visual style The ad has a polished aesthetic with natural lighting. Quick cuts are used throughout the ad and the production quality is a hybrid between UGC and commercial. The visual motif is photos tiled in the center of the frame. The pacing stays consistent at roughly 30 CPM. # Hooks Spoken: I am partnering with MAC Cosmetics and Depop to bring you guys a curated selection of clothing inspired by the maximal MAC lipstick from my personal closet. Text overlay: M·A·C / depop Visual: 00:00–00:02: Jordyn Woods stands centered in the frame in a brightly lit bathroom and talks to the camera while holding a MAC lipstick. Jordyn is a light-skinned woman with long curly brown hair and long white nails wearing a black zip-up jacket. Behind her are blurred reflections in the mirror, a partial view of a city skyline, and hanging white clothing. / 00:02–00:10: Three photos are tiled together as a frame around Jordyn, showing her posing in a white halter dress, a white blazer dress, and a gray printed set. Jordyn's hair is styled differently in each photo, but the same handbag is present in all three. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Classic shades that compliment every outfit - Universal shade that looks good on all skin types # Benefits - Compliments an outfit - Universal - Perfect red - Good on all skin types - The perfect burgundy - Moody and sexy # Features - Classic shades - Ruby Woo is universally flattering - Diva is a moody and sexy burgundy - Kinda Sexy is a peach nude - Can be dressed up and down # Call to action None used. # Point of view - Customer 100% – The entire ad is delivered by Jordyn Woods, implying she is a customer of the brand. # Storyline - 00:00–00:10 Jordyn Woods introduces that she is partnering with MAC Cosmetics and Depop to bring viewers a curated selection of clothing inspired by MAC lipsticks, taken from her personal closet. The intention is to establish her authority as a tastemaker with her own style, to encourage viewers to associate that style with the brand. - 00:11–00:17 Jordyn describes the shades as classic and perfect for complementing outfits. The intention is to highlight the value proposition of versatile, timeless makeup that is worth owning. - 00:17–00:27 She describes her fashion as maximal and highlights her love for drama to establish that she is the ideal person to select clothes inspired by makeup. - 00:27–00:37 Jordyn describes Ruby Woo as a classic shade and the perfect red because it is universally flattering. The intention is to explain the value proposition of owning this specific product. - 00:37–00:44 Jordyn says that she was also inspired by the shade Diva because she is a little bit of a diva. The intention is to create a personal connection with the audience by relating to the products on a deeper level than just functionality. - 00:44–00:49 She says that Diva is the perfect burgundy because it is moody and sexy. The intention is to explain the value proposition of owning this specific product. - 00:50–01:01 Jordyn describes Kinda Sexy as a peach nude and says it can be added on top of any lip liner. The intention is to explain the value proposition of owning this specific product. - 01:01–01:08 Jordyn lists some MAC lip liners and says she's been wearing them since she started wearing lip liner. The intention is to highlight the brand's offerings in the lip category and establish her long-standing experience with the brand. - 01:08–01:28 She expresses her excitement for the collaboration and invites the audience to the pop-up event on February 6th in NYC. The intention is to create a personal connection with viewers and encourage them to take action.

# Ad summary This ad showcases a Coach brand wristlet in black. The ad emphasizes the wristlet's versatility and sophistication through a simple, close-up shot. # Brand positioning Coach is presented as a purveyor of practical luxury. The ad focuses on a single wristlet, highlighting its timeless design and quality materials. The Coach brand occupies a space in the consumer's mind that balances accessibility with aspiration, suggesting that its products are attainable yet still elevate everyday experiences with understated elegance. The brand likely aligns with values of classic style and enduring quality, avoiding fleeting trends in favor of designs that remain relevant over time. Coach's positioning seems to lean towards functional benefits like versatility and everyday use, while also offering emotional appeal through its reputation for craftsmanship and the sense of confidence that comes with owning a well-recognized brand. # Product The product is a black leather wristlet by Coach, designed for everyday use. The wristlet features a pebbled leather texture and a zip-top closure. A slender leather wrist strap is attached via silver-toned hardware. An applied rectangular leather badge with the Coach logo is attached via chain to the zipper pull. The wristlet's design includes a front slip pocket, providing easy access to frequently used items. This compact accessory offers a convenient solution for carrying essential items, such as cards, cash, and a phone, making it a practical choice for individuals who prefer to travel light. # Visual style The ad has a clean and minimalistic visual style, prioritizing clarity and showcasing the wristlet in a straightforward manner. The production quality appears to be high, with attention to lighting and detail. The image treatment seems natural, with minimal filters or color grading, allowing the wristlet's texture and design to stand out. The approach mimics an in-feed social media post, which is designed to capture attention quickly. The typography integration is subtle, with the focus on the product itself. The overall style is simple, aiming for a high degree of scannability and stop power in the feed. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The ad is solving the problem of needing a compact way to carry essentials such as cards, cash, and a phone. It implies that people want to avoid bulkiness while still having their necessities easily accessible. # Value propositions - The product's design and materials (leather, zip-top closure, wrist strap, front slip pocket) offer convenient access and secure containment, offering convenience for travel. - This product is designed for individuals who prefer to travel light. # Benefits - Easy carrying of essential items - Practical for travel # Features - Leather material - Zip-top closure - Wrist strap - Front slip pocket # Call to action None used. # Social proof - None used. # Point of view - Brand: The primary POV is from the brand, showcasing the wristlet and emphasizing its style and quality. - Customer: The image implies the customer's perspective by showing how the wristlet might be carried and used, inviting the viewer to imagine themselves owning and using the product. # Storyline - The ad begins by presenting a Coach wristlet against a neutral backdrop. This opening focuses the viewer's attention on the product itself, highlighting its design and materials. The story is being told from a brand perspective, establishing the item's visual presence and brand recognition. - Next, the wristlet is shown being held, which highlights its size and how it might be carried. This offers the viewer a sense of scale and enhances their understanding of the wristlet's function. The narrative is now partly from the perspective of a potential customer experiencing the product, by proxy. - The storyline ends with a clear view of the wristlet's detailing. This beat aims to instill a sense of quality and desirability, reinforcing the idea that the wristlet is a worthwhile purchase. This perspective is from the brand, concluding on a note of functional elegance.

# Ad summary This ad showcases a woman modeling a satchel purse with a detachable shoulder strap, suggesting its adaptability. # Brand positioning This ad showcases the brand's focus on providing stylish yet practical accessories for the everyday woman. The bag is shown as an essential for someone who values both fashion and functionality. The brand is positioning itself as a provider of versatile and trendy bags suitable for a variety of occasions. # Product The ad features a beige satchel-style purse with a slightly distressed texture and visible stitching. The bag has two short rounded handles and a detachable, adjustable shoulder strap made of the same material as the bag. A zippered pocket with a long tassel pull is on one exterior side. The bag is being modeled by a person to showcase the bag's size and how it can be worn, both handheld and as a crossbody. # Visual style The ad utilizes a casual, user-generated content (UGC) style with a simple, direct approach. The image resembles a mirror selfie, which adds an element of authenticity. There are no obvious filters or image treatments, maintaining a natural look. The overall aesthetic is clean and straightforward, focusing attention on the product itself. This style is likely intended to blend seamlessly into social media feeds, mimicking content created by everyday users. # Hooks Headline: None used # Funnel stage Consideration # Pain points None used. # Call to action None used. # Point of view - Customer: The POV is from a mirror selfie. The positioning is designed to showcase a person modeling the bag and its appearance in a casual, real-world setting. # Storyline - The image presents a woman standing indoors, holding up her phone to take a mirror selfie of herself wearing a purse as a crossbody. This is intended to show a real-life use case, from the customer's POV.

# Ad summary This ad features a woman taking a mirror selfie while wearing jeans. The jeans are the main focus of the ad. # Brand positioning This ad does not contain any apparent brand positioning or values. Without branding, the jeans being advertised are presented as a generic, affordable product intended for everyday wear. # Product The product being advertised is a pair of blue jeans. The jeans have a high-waisted fit and feature a light wash with slight distressing around the pockets and hem. They appear to be made of denim. The jeans are being advertised for the way they look on the wearer. # Visual style The ad has a casual, user-generated content (UGC) feel. It appears to be an unedited photo taken with a phone. There are no filters or visual enhancements. The overall style is simple and unpolished, likely to convey authenticity and relatability. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Customer: The woman in the mirror selfie is showing off the product. This implies the jeans are effective and wearable. # Storyline - The ad shows a woman taking a mirror selfie. This is intended to show how the jeans look when worn.

# Ad summary This ad shows an image of a t-shirt with a black and white graphic featuring a person holding a gun and the text "SUPERRRADICAL I DON'T WANT TO BE ME ANYMORE." The overall aesthetic is edgy and rebellious. # Brand positioning The brand "SUPERRRADICAL" is presented as edgy, rebellious, and anti-establishment. The use of a potentially threatening image (a person holding a gun) coupled with the phrase "I DON'T WANT TO BE ME ANYMORE" suggests a brand that resonates with feelings of discontent and a desire for change or rebellion against societal norms. The brand positions itself against the status quo, appealing to individuals who feel alienated or wish to express their dissatisfaction with their current identity or circumstances. # Product The product featured is a t-shirt with a graphic print. The design includes the brand name "SUPERRRADICAL" arched at the top, a graphic of a person holding a gun, and the phrase "I DON'T WANT TO BE ME ANYMORE" at the bottom. The print is in black and white. The t-shirt is intended for individuals who want to express their rebellious nature or feelings of alienation through their clothing. # Visual style The ad has a raw, edgy visual style, characterized by the black and white graphic and the stark contrast of the design. The production quality is low, making it look more authentic and less commercial. The style is disruptive and attention-grabbing. # Hooks Headline: I DONT WANT TO BE ME ANYMORE # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a deep-seated discontent with one's self and a desire for radical change. The phrase "I DONT WANT TO BE ME ANYMORE" expresses a profound sense of dissatisfaction and a yearning to escape one's current identity. # Call to action None used. # Point of view - Brand: The brand is positioning itself as rebellious and edgy through the design and messaging of the t-shirt. # Storyline - The t-shirt is presented with a bold graphic and text, showcasing the brand's edgy and rebellious identity. The brand is conveying a message that aligns with feelings of discontent and desire for change, offering its audience a way to visually express these emotions.

# Ad summary This ad features a person wearing a Puma brand jacket. The jacket is gray with white polka dots and a neon green zipper and hood lining. The ad is designed to appeal to a younger audience. # Brand positioning Puma is presented as a brand that offers stylish and functional sportswear. The brand is positioned as a provider of athletic apparel that combines fashion and performance, appealing to individuals who value both style and functionality in their activewear. The brand is presented as a provider of athletic apparel that combines fashion and performance, appealing to individuals who value both style and functionality in their activewear. The brand is presented as a provider of athletic apparel that combines fashion and performance, appealing to individuals who value both style and functionality in their activewear. # Product The featured product is a Puma brand zip-up jacket. It is gray with white polka dots and has a neon green zipper and hood lining. The jacket has a hood, long sleeves, and a front zipper closure. It also features pockets on the front. The jacket appears to be made of a soft, comfortable material, suggesting it is suitable for casual wear or light athletic activities. The design is modern and eye-catching, making it a fashionable choice for everyday wear. # Visual style The ad has a casual, lifestyle aesthetic. The production quality appears to be UGC. The image has a soft, diffused lighting. The star graphics add a playful touch. The overall style is simple and relatable, aiming to showcase the product in an accessible way. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The jacket combines fashion and function, making it suitable for both casual wear and light athletic activities. # Benefits - Stylish - Comfortable - Versatile # Features - Zip-up jacket - Hood - Long sleeves - Front zipper closure - Pockets on the front # Call to action None used. # Social proof - None used. # Point of view - Customer: The ad shows the jacket being worn, giving the perspective of someone who would wear the product in their daily life. # Storyline - The ad showcases a person wearing a Puma jacket, presenting the product in a real-life context. This is from the customer's perspective, showing how the jacket looks when worn and how it can be styled as part of an outfit. The intention is to demonstrate the jacket's aesthetic appeal and versatility.

# Ad summary An ad featuring a striped tank top and a measuring tape to show the width of the item. # Brand positioning Based on the imagery in the ad, the brand appears to focus on selling trendy and vintage clothing. The brand also seems to prioritize offering clothes in a variety of sizes, as demonstrated by the measuring tape on the item of clothing. # Product The product is a tank top with burgundy and white horizontal stripes. It has thin, white straps and white trim around the neckline. Near the upper right section of the tank top is a cartoon graphic of a bear wearing a patriotic hat. # Visual style The ad features a product snapshot-style image with a basic, no-frills aesthetic. The image appears to be shot in a casual setting, highlighting the product's details and size. The composition is straightforward, with a focus on providing practical information about the item. # Hooks Headline: None used # Funnel stage Middle of funnel (Consideration) # Pain points The image addresses the uncertainty of purchasing clothing online without knowing exact measurements. # Value propositions - The measuring tape included in the photo helps determine if the item will fit. # Benefits - Trendy design - Comfortable fit # Features - Striped pattern - Sleeveless style - Graphic detail # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image shows the product from the perspective of a prospective buyer, intending to help them determine whether to purchase it. # Storyline - The image shows a tank top with a measuring tape being used to show its width. This helps the customer to assess its size.