How adidas Originals Advertises on Meta

# Ad summary A black and white ad for Adidas. The ad features a model wearing a black long-sleeved cropped shirt with the three white stripes on the sleeves and black bottoms. The Adidas logo appears on the right. # Brand positioning Adidas is presented as a brand that embodies athleticism, style, and a minimalist aesthetic. The ad, rendered in black and white, emphasizes a clean and modern look. The choice of apparel, a long-sleeved crop top with the iconic three stripes, underscores the brand's functional design and association with both performance and fashion. The brand does not overtly push against category norms, instead of leaning into its classic athletic heritage with a modern twist. The overall positioning leans toward a blend of functional (performance wear) and emotional (style, confidence). # Product The featured product is a women's long-sleeved crop top in black, adorned with Adidas's signature three white stripes along the sleeves. The top is cropped to sit above the waist. The model is also wearing black bottoms, which appear to be high-waisted, that are otherwise undefined. The ad focuses on the minimalist design and the classic Adidas branding. The product presentation suggests versatility and stylish activewear suitable for both athletic activities and casual wear. # Visual style The ad has a minimalist and monochromatic visual style with high production quality. The use of black and white gives it a timeless and modern aesthetic. The image treatment includes even lighting and smooth textures, creating a polished look. The typography integration is subtle, with the Adidas logo being the main visual element. The style breaks from the typical norms by avoiding bright colors and dynamic action shots, opting instead for a sleek, understated presentation. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish athletic wear - Classic design # Benefits - Style - Comfort # Features - Three stripe design - Long Sleeved crop top # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the image is that of the Adidas brand, showcasing its athletic apparel in a stylized and minimalist presentation. # Storyline - The ad opens with a black and white shot of a model wearing Adidas apparel. The intention is to showcase the brand's minimalist yet stylish design. The audience is experiencing it from the brand's perspective, presenting its apparel in a fashion-forward context. - The Adidas logo is displayed prominently on the right side of the image. The intention is to reinforce brand recognition and association with quality athletic wear. The audience is experiencing it from the brand's perspective, highlighting its logo.

# Ad summary This ad promotes the Adidas brand and its collaboration with the band Oasis. The ad features black and white footage of the band members and concert footage. # Brand positioning Adidas is presented as a brand deeply rooted in music culture, specifically aligning with the iconic band Oasis. The brand is positioned as a symbol of authenticity and timeless style, appealing to those who value musical heritage and classic fashion. This collaboration reinforces Adidas's connection to cultural movements and its ability to transcend generations, offering products that resonate with both performance and lifestyle. # Product The ad showcases Adidas apparel and footwear, emphasizing the brand's connection to music and culture through a collaboration with the band Oasis. The clothing features the Adidas logo and the phrase "The band with the 3 stripes live '25." The ad highlights the brand's classic designs and its appeal to fans of both music and fashion. # Visual style The ad features a mix of black and white and color footage, creating a dynamic and engaging visual experience. The editing is fast-paced, with quick cuts that match the energy of the music. The overall aesthetic is polished, with high production quality that supports the brand's image. # Hooks Spoken: 00:00-00:03: [Singing] We gotta ride it, we gotta ride it Visual: 00:00-00:02: A black and white shot of a crowd is shown, followed by a blue-tinted shot of a concert stage with bright lights and silhouettes of people. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Benefits - Connection to music culture - Timeless style - Authenticity # Features - Adidas apparel - Adidas footwear - Adidas logo - "The band with the 3 stripes live '25" text # Call to action None used. # Point of view - Brand 100% – The ad is presented from the official Adidas brand perspective, showcasing its collaboration with Oasis. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a black and white shot of a crowd, followed by a blue-tinted shot of a concert stage. This sets the scene and builds anticipation for the event. - 00:02–00:04 00:02–00:04: A person wearing an Adidas jacket with the text "The band with the 3 stripes live '25" is shown walking through a crowd. This highlights the collaboration between Adidas and the band, creating a sense of exclusivity and connection. - 00:04–00:05 00:04–00:05: The Adidas logo appears with images of Liam and Noel Gallagher, reinforcing the brand's association with the iconic band Oasis. This solidifies the collaboration and appeals to fans of both Adidas and Oasis.

# Ad summary This ad promotes the Adidas x Oasis collaboration, showcasing a new line of sneakers. The ad features a fast-paced montage of people in dark, energetic settings, highlighting the shoes and the band Oasis. The ad emphasizes the brand's connection to music and youth culture. # Brand positioning Adidas is presented as a brand deeply intertwined with music and youth culture, specifically through its collaboration with the iconic band Oasis. The brand aligns with a lifestyle of energy, rebellion, and self-expression, pushing against the norms of conventional fashion by embracing a raw, unfiltered aesthetic. Adidas aims to occupy a space in the consumer's mind as a brand that is both classic and contemporary, functional and emotional, appealing to those who value authenticity and individuality. The brand positioning is both functional, providing quality athletic wear, and emotional, connecting with the cultural significance of music and the spirit of youth. # Product The featured product is a line of Adidas sneakers in collaboration with the band Oasis. The sneakers are presented as a blend of classic Adidas design with Oasis-inspired aesthetics. The ad highlights the shoes' style and connection to music culture. The sneakers are shown being worn in various energetic settings, emphasizing their versatility and appeal to a youthful audience. The ad addresses the purchase barrier of style by showcasing the shoes as a fashionable and culturally relevant choice. # Visual style The ad has a raw, unfiltered aesthetic with quick cuts and strobe lighting effects. The production quality is a hybrid of polished commercial and UGC feel, supporting the intended tone of energy and authenticity. The visual motifs include close-ups of the product, energetic crowd shots, and dynamic camera movements. The pacing is fast, with approximately 200 BPM, creating a sense of urgency and excitement. The cuts are timed to the music beats, enhancing the overall rhythm and flow of the ad. # Hooks Spoken: Maybe I don't really wanna know Visual: 00:00–00:01: Close-up shot of brown Adidas sneakers with white stripes. The lighting is dim, creating shadows and highlighting the texture of the shoes. The camera is static, focusing on the product. / 00:01–00:02: A person with curly brown hair is seen from a low angle, looking up and smiling. The background is dark and blurry. The camera is handheld and shaky, creating a sense of movement. / 00:02–00:03: A young adult with short hair is shown in a dark environment with blue lighting. They are looking directly at the camera with a serious expression. The camera is static, focusing on their face. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of wanting to express individuality and connect with music culture through fashion. The ad visually demonstrates this by showcasing the shoes in energetic settings. # Value propositions - Adidas x Oasis collaboration: Connect with music culture through fashion. - Stylish sneakers: Express your individuality. # Benefits - Style - Connection to music culture - Versatility - Appeal to a youthful audience # Features - Adidas sneakers - Oasis collaboration # Call to action None used. # Social proof - None used. # Point of view - Customer 95% – The ad primarily shows the product being worn and enjoyed by people in real-life settings, creating a sense of authenticity and relatability. - Brand 5% – The brand's official voice is present through the logo and product name displayed at the end of the ad. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up of Adidas sneakers, followed by quick cuts of people in a dark, energetic environment. This is intended to grab the viewer's attention and set the tone for the ad. The perspective is from an observer, capturing the energy of the scene. The tone is fast-paced and exciting. - 00:02–00:07 00:02–00:07: The ad continues with a montage of people in various settings, including a person laughing and being lifted by a crowd. This conveys a sense of community and shared experience. The perspective shifts between different individuals, creating a dynamic and engaging narrative. The tone remains energetic and carefree. - 00:07–00:14 00:07–00:14: The ad concludes with a shot of the Adidas x Oasis logo. This reinforces the brand's message and leaves a lasting impression on the viewer. The perspective is from an observer, focusing on the product and brand. The tone is confident and assertive.

# Ad summary This black and white ad features a person in Adidas gear with the text "Superstar" appearing on the screen. # Brand positioning Adidas is presented as a brand that values durability and timelessness. The ad emphasizes the brand's ability to create products that are "made to last" and "dope to be unforgettable." This positions Adidas as a brand that stands the test of time and creates iconic, memorable products. The brand aligns with a lifestyle of confidence and self-expression, suggesting that wearing Adidas products is a way to make a statement and leave a lasting impression. # Product The Adidas Superstar shoes are featured in this ad. The shoes are black with white stripes and a white Adidas logo on the tongue. The ad emphasizes the durability and timelessness of the shoes, stating that they are "made to last" and "dope to be unforgettable." The shoes are presented as a classic and iconic product that can be worn in any weather. # Visual style The ad has a black and white aesthetic, giving it a classic and timeless feel. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a professional look. The pacing is slow and deliberate, allowing the viewer to focus on the product and its attributes. # Hooks Spoken: 00:00–00:02: Made to last. Text overlay: 00:03–00:05: SUPERSTAR Visual: 00:00–00:02: A close-up shot of a person's face and upper body. The person is wearing a black Adidas jacket with white stripes. The background is a plain white wall. The lighting is bright and even, with no shadows. The camera is stationary, and the framing is tight. The person's expression is serious and focused. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not explicitly state a pain point. However, it implicitly addresses the pain point of wanting to wear shoes that are both stylish and durable. # Value propositions - Durability: The shoes are "made to last." - Style: The shoes are "dope to be unforgettable." # Benefits - The shoes are "dope to be unforgettable." - The shoes are "made to last." # Features - The shoes are black with white stripes. - The shoes have a white Adidas logo on the tongue. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product and its attributes. # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a close-up of a person's face and upper body, wearing an Adidas jacket. The person is moving slightly, and the camera focuses on their face and hair. The message conveyed is one of style and confidence, setting the tone for the ad. The perspective is from an external observer, showcasing the person's appearance and movement. The tone is serious and focused. - 00:02–00:03 00:02–00:03: The camera pans down to show the person's legs and feet, highlighting the Adidas Superstar shoes. The message is to showcase the product and its design. The perspective is still from an external observer, focusing on the shoes. The tone remains serious and focused. - 00:03–00:05 00:03–00:05: The scene changes to show the person standing in the rain, still wearing the Adidas jacket and shoes. The text "SUPERSTAR" appears on the screen. The message is to emphasize the product name and its ability to withstand the elements. The perspective is from an external observer, showcasing the product in a different environment. The tone is dramatic and impactful.

# Ad summary This ad features Monica, an artist based in the Bronx, who shares her creative journey and passion for art. She emphasizes the importance of compassion towards oneself as a creative and encourages viewers to embrace their emotions in their work. Monica also discusses her plans to explore three-dimensional and sculptural art forms, breaking through her self-imposed limitations. # Brand positioning The ad does not explicitly mention a brand. However, it implicitly promotes the artist, Monica, as a brand. The ad positions Monica as a compassionate, authentic, and innovative artist who embraces her emotions in her work. The ad aligns with values of self-expression, creativity, and personal growth. The brand positioning is emotional, focusing on empowerment and self-acceptance. # Product There is no specific product being advertised in the ad. However, the ad implicitly promotes Monica's art and creative services. The ad highlights Monica's passion for art, her unique style, and her plans to explore new art forms. The ad addresses the purchase barrier of self-doubt and encourages viewers to embrace their emotions in their creative work. # Visual style The ad has a UGC feel, with a natural lighting and a casual setting. The editing style is simple, with static shots and smooth transitions. The production quality is polished, but not overly so, which supports the intended tone of authenticity and connection with the audience. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04: Hi, my name is Monica. I'm an artist. I'm based in the Bronx and I was born in the Dominican Republic. Text overlay: 00:00–00:04: Hi, my name is Monica. I'm an artist. I'm based in the Bronx and I was born in the Dominican Republic. Visual: 00:00–00:04: Monica is sitting on a wooden stool in her art studio. She is wearing a yellow tank top, black shorts, and black Adidas sneakers. She is looking directly at the camera and speaking. Behind her are several of her paintings on the wall. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration or problem the ad is solving is the self-doubt and criticism that aspiring artists and creatives often face. Monica acknowledges that being creative involves putting oneself out there, which can lead to judgment and criticism. She states, "Part of being creative is putting yourself out there in ways that are uncomfortable that open you up to judgment and criticism." # Benefits - Encourages viewers to embrace their emotions in their creative work - Offers a message of resilience and self-acceptance - Showcases the artist's ambition and desire for growth # Call to action None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of Monica, the artist, as she shares her personal story and creative journey. # Storyline - 00:00–00:04 00:00–00:04: Monica introduces herself as an artist based in the Bronx, originally from the Dominican Republic. This sets the stage for her personal story and establishes her background. - 00:05–00:16 00:05–00:16: Monica shares her childhood passion for drawing and creating, emphasizing the emotional connection she feels when translating her emotions into visuals. This highlights the personal and meaningful nature of her art. - 00:17–00:20 00:17–00:20: Monica identifies her compassion towards herself as her most iconic behavior. This introduces the theme of self-acceptance and its importance in the creative process. - 00:21–00:28 00:21–00:28: Monica explains that being creative involves putting oneself out there, which can lead to judgment and criticism. She emphasizes the importance of working with one's emotions. This acknowledges the challenges of being a creative and offers a message of resilience. - 00:29–00:38 00:29–00:38: Monica encourages viewers to have compassion towards themselves and assures them that they will be fine as a creative. She advises against beating oneself up while the world is already doing so. This reinforces the theme of self-acceptance and offers a message of encouragement. - 00:39–00:59 00:39–00:59: Monica discusses her plans to explore three-dimensional and sculptural art forms, breaking through her self-imposed limitations. This showcases her ambition and desire for growth as an artist.