How Levi's Advertises on Meta

# Ad summary This image ad promotes Levi's apparel via Shopee Mall, highlighting a discount of up to 50% off and other voucher promotions to encourage online purchases. It features a diverse cast of models wearing Levi's jeans, emphasizing both style and affordability. # Brand positioning Levi's is presented as a classic, accessible brand available via Shopee Mall, emphasizing its accessibility and mainstream appeal. The brand aligns with a casual lifestyle, offering everyday wear that is both stylish and practical. Levi's positions itself as an accessible option, focusing on value through promotions and ease of purchase via online retail. # Product The ad features Levi's jeans, presented as versatile and stylish apparel suitable for everyday wear. The jeans are worn by the models in a casual setting, highlighting their fit and appearance. The ad emphasizes the affordability and accessibility of the product via a discount, providing incentives to purchase multiple items through voucher promotions, specifically, 'UP TO 50% OFF!', '+EXTRA 25% OFF VOUCHER' and deals like 'BUY 3 ITEMS GET 5% OFF' or 'BUY 4 ITEMS GET 8% OFF'. # Visual style The ad employs a high-contrast, promotional aesthetic with a focus on bold text and clear offers. The production quality appears to be studio-shot, with professional lighting and styling. The image treatment includes background gradients and color blocks to highlight key messaging, while maintaining a clean and modern look. The typography is large and bold, designed for maximum scannability in a mobile feed. The ad blends a lifestyle shot with explicit sales messaging, aiming for a balance between aspiration and immediate action. # Hooks Headline: UP TO 50% OFF! # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of affordability, making Levi's apparel more accessible by offering significant discounts and voucher incentives, countering the perception that quality brands are out of reach. # Value propositions - Get Levi's apparel at a discounted price. - Save more with voucher and bulk purchase options. - Enjoy free shipping for added convenience. # Benefits - Savings on Levi's apparel - Additional discounts with voucher - Incentive to purchase more items - Free shipping # Features - Up to 50% off - +Extra 25% off voucher - Buy 3 items get 5% off - Buy 4 items get 8% off - Free shipping # Call to action SHOP NOW > # Point of view - Brand: The entire image serves as the brand's point of view, showcasing its products and promotional offers in a visually appealing and persuasive manner. # Storyline - The ad starts by showcasing two models wearing Levi's jeans, establishing a relatable and stylish image for the brand. This captures the viewer's attention by presenting the product in a real-life context, promoting the brand's appeal. - The promotion highlights discounts and voucher offers, creating a sense of urgency and value. This encourages the viewer to take immediate action by making the product more affordable and appealing. - The ad concludes with a clear call to action ('SHOP NOW >'), directing the viewer to purchase through Shopee Mall. This simplifies the buying process, making it easy for the audience to convert their interest into a purchase.

# Ad summary This image ad by Levi's promotes discounts for the brand's Raya Ready collection. The ad features two models wearing Levi's clothing in front of a natural, green backdrop. The text highlights different discounts based on the amount spent, with additional discounts for members. # Brand positioning Levi's is presented as a brand that offers timeless, casual style. The brand positions itself as a provider of everyday wear that is accessible to a wide audience, shown through the models. The ad focuses on promotions, suggesting a value-driven approach, making Levi's clothing attainable, especially during the Raya season. # Product The ad features various Levi's clothing items, including a navy patterned button-up shirt, a white t-shirt, a light-wash denim pair of jeans, a pink and white striped button-up shirt, a brown t-shirt, and a pair of beige pants. The models are also wearing leather belts with silver buckles, styled in an everyday casual way. The garments are versatile and suitable for casual occasions, and the discounts encourage purchasing multiple items to complete a 'Raya Ready' wardrobe. # Visual style The ad presents a clean and natural aesthetic with a focus on the product and promotion. The background is soft and nature-inspired, creating a relaxed feel. The models are casually styled, and the lighting is soft. The typography is simple and clear, emphasizing the promotional message. The ad has a casual, in-feed style that is designed to be scannable and appealing. # Hooks Headline: Get Raya Ready # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the need for affordable and stylish clothing options for the Raya celebration, which can be expensive. # Value propositions - Discounts on purchases - Exclusive savings for members # Benefits - Savings on Levi's apparel - Additional discounts for members # Features - RM60 OFF - RM75 OFF - extra RM25 off # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, Levi's is directly presenting the products, discounts, and promotional information, indicating a clear brand voice aimed at driving sales and promoting their 'Raya Ready' collection. # Storyline - The ad opens with a Levi's logo and a promotional headline, 'Get Raya Ready,' which conveys the message that Levi's is offering a collection to help customers prepare for the Raya celebration. The story is told from the brand's perspective, setting the stage for the discounts to follow. - Next, the ad highlights tiered discounts: 'RM60 OFF RM399 min. spend,' 'RM75 OFF RM499 min. spend,' and 'Members get extra RM25 off RM499 min. spend.' These messages are from the brand, aiming to incentivize customers to spend more by offering increasing discounts at higher spending thresholds. - The ad showcases two models wearing Levi's apparel in a natural setting. The models are shown in a friendly manner. This portion of the ad shows from the brand's perspective that Levi's offers stylish, everyday clothing that appeals to a diverse audience. - Finally, the ad includes the statement: 'VALID ONLY ON LEVI.COM.MY TERMS & CONDITIONS APPLY.' This is from the brand, which informs the viewer about the offer's validity and directs them to the brand's website for more details.

# Ad summary This ad showcases Levi's Pre-Spring Lookbook, featuring a variety of outfits modeled against a plain background. The ad uses quick cuts and text overlays to highlight the brand and encourage viewers to shop now. # Brand positioning Levi's is presented as a classic American brand offering a range of stylish and versatile clothing options. The brand emphasizes its heritage and quality, while also staying current with modern trends. Levi's aims to occupy a space in the consumer's mind as a reliable and fashionable choice for everyday wear. The brand aligns with a lifestyle that values comfort, durability, and timeless style. Levi's pushes against the norms of fast fashion by promoting long-lasting, high-quality garments. The brand positioning is both functional (providing durable and comfortable clothing) and emotional (offering a sense of style and confidence). # Product The ad features Levi's Pre-Spring Lookbook, showcasing a variety of clothing items. These include jackets, shirts, sweaters, and pants. The clothing is designed for everyday wear, offering a blend of comfort and style. The ad highlights the versatility of the collection, showing how different pieces can be mixed and matched to create various looks. The target audience appears to be young adults and adults who appreciate classic American style with a modern twist. The ad emphasizes the quality and timelessness of Levi's clothing, suggesting that these are pieces worth investing in. The ad addresses the purchase barrier of perceived high cost by showcasing the versatility and durability of the clothing, implying that they offer good value for money. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the clothing. The editing style is quick and dynamic, with fast cuts between different outfits and models. The production quality is polished, giving the ad a professional feel. The pacing is fast, with cuts timed to the music beats. The overall tone is stylish and contemporary. # Hooks Text overlay: INTRODUCING (Text overlay) / The Pre-Spring Lookbook (Text overlay) Visual: 00:00–00:01: A young man with curly hair, wearing a black jacket and khaki pants, stands against a plain, light gray wall. He looks directly at the camera. The Levi's logo is superimposed over his midsection. / 00:01–00:02: A young man with short brown hair, wearing a light gray jacket and khaki pants, stands against a plain, light gray wall. He looks directly at the camera. Text overlay: 'INTRODUCING The Pre-Spring Lookbook'. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Timeless style: Levi's offers clothing that remains fashionable over time. - Versatility: The collection allows for mixing and matching to create different looks. - Quality: Levi's provides durable and well-made clothing. # Benefits - Stylish clothing - Versatile outfits - High-quality garments # Features - Jackets - Shirts - Sweaters - Pants # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the Levi's brand, showcasing its products and encouraging viewers to shop. # Storyline - 00:00–00:01 The Levi's logo appears on screen. - 00:01–00:02 00:01–00:02: Text overlay introduces 'The Pre-Spring Lookbook' as a model poses in a Levi's outfit. - 00:02–00:03 00:02–00:03: Quick cuts showcase different models and outfits from the lookbook. - 00:03–00:04 00:03–00:04: Close-up shots highlight details like rings and fabric textures. - 00:04–00:05 00:04–00:05: A model looks directly at the camera as a 'Shop Now' text overlay appears. - 00:05–00:05 00:05–00:05: The Levi's logo reappears, reinforcing the brand.

# Ad summary This image ad displays Levi's jeans on a model from the front and back in a polaroid-style frame set against a blue denim background. # Brand positioning Levi's is presented as an established and classic brand. The use of a simple, clean visual aesthetic with the focus on a classic piece of clothing, Levi's jeans, reinforce this idea. The brand doesn't need to shout or chase trends; its reputation and the quality of its product speak for themselves. Levi's aims to occupy a space in the consumer's mind as a reliable and timeless brand, offering wardrobe staples that transcend fleeting fashion trends. # Product The advertised product is a pair of Levi's jeans, presented in a dark wash. The jeans are shown on a model in two different views: front and back. The cut appears to be a standard, straight-leg fit. The front view highlights the classic five-pocket design. The back view shows the leather Levi's patch on the waistband, a recognizable detail. The jeans are styled casually with a plain white T-shirt and dark sneakers. The overall presentation suggests versatility, suitable for everyday wear. # Visual style The ad uses a clean and simple visual style, reminiscent of a casual, everyday aesthetic. The color palette is minimal, dominated by blues, whites, and reds. The Polaroid-style photo frames add a nostalgic touch. The use of denim as the background reinforces the brand's core product. Overall, the visual style conveys a sense of timelessness and authenticity. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used # Point of view - Brand: The Levi's brand is showcasing the product and presenting its classic style. # Storyline - The ad opens with the Levi’s logo, immediately establishing brand recognition. This is the brand introducing itself. - Next, two photos appear in the style of polaroids showing a person wearing Levi’s jeans. The brand shows the jeans from the front and back. - The ad finishes with a denim background, solidifying the product’s connection to its core material. The brand provides a simple background to not distract from the Levi's jeans.

# Ad summary In this Levi's ad, an influencer visits a Levi's store and selects clothing to create outfits for various settings. # Brand positioning Levi's is positioned as a reliable and stylish brand for a variety of occasions. The ad highlights the brand's ability to transition seamlessly from casual to more formal settings, emphasizing its adaptability for diverse lifestyles. There is a blend of both emotional and functional brand positioning. Levi's aims to occupy a space in the consumer's mind as a versatile brand that caters to different aspects of their life. # Product The ad features an assortment of Levi's apparel. It showcases a variety of denim styles in different washes and cuts, including straight and wide-leg jeans. The ad also includes various tops like a solid brown knit top, a black t-shirt with the Levi's logo in cursive, and a blue and white striped collared shirt with a button-down front. The ad subtly shows how these products can be mixed and matched to create outfits for different occasions. The Levi's clothing is portrayed as both fashionable and versatile, capable of fitting into different aspects of a person's lifestyle, whether it's a casual day at home or a more styled look for going out. The ad's language implies these pieces offer both comfort and style. # Visual style The ad has a polished aesthetic, with a mix of bright, natural lighting and soft, warm lighting indoors. The editing style includes smooth transitions and static shots. The production quality is high, giving it a commercial feel. The pacing is consistent with the music. # Hooks Spoken: 00:00–00:01 [Singing] Ooh, I got a bag for ya Visual: 00:00–00:04 The exterior of a Levi's store is shown, with a woman walking towards the entrance. She is wearing a brown, short-sleeved top with wide-leg white pants and sunglasses, carrying a brown purse. The camera is positioned low, looking up at the storefront, and follows her as she approaches the door. The lighting is bright and natural, reflecting off the glass windows of the store. There are cars in the background, indicating a street setting. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Versatile clothing that can be styled for different settings, providing a balance between comfort and style. # Benefits - The ability to transition from casual to formal settings - Style - Versatility # Features - Denim Jeans - T-shirts - Button Down Shirts # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the customer’s perspective as she tries and wears the Levi's products. # Storyline - 00:00–00:10 00:00–00:10 A woman with brown hair walks into a Levi's store, implying the start of a shopping trip. This establishes the setting and introduces the main character. - 00:10–00:20 00:10–00:20 The woman shops for clothing in the store. This showcases the variety of Levi's products available. - 00:20–00:23 00:20–00:23 A Levi's shopping bag is placed on the counter, signifying a completed purchase and the acquisition of Levi's products. - 00:23–00:26 00:23–00:26 The woman is now at home, sitting on a couch and wearing a Levi's t-shirt with light-wash jeans. This suggests a casual, comfortable setting. - 00:26–00:34 00:26–00:34 The woman is at a desk, drinking a smoothie and using her phone, showing her relaxed and engaged in personal activities while wearing Levi's clothing. - 00:34–00:42 00:34–00:42 The woman is standing in front of the desk, showing different outfits, pairing the light-wash collared shirt with black wide-leg pants, presenting a more styled look. This highlights the versatility of Levi's in different settings. - 00:42–00:50 00:42–00:50 The woman walks out of a room wearing Levi's, suggesting she is ready to go out, reinforcing the brand's adaptability for going out.

# Ad summary A vertical video ad featuring the Levi's brand. The ad showcases an End of Season Sale, offering a flat 40% and 50% discount. It includes a newspaper distribution theme and a 'Shop Now' call to action, and the visuals present a casual and stylish vibe. # Brand positioning Levi's is presented as a well-established and fashionable brand, offering classic and modern clothing styles. The brand embraces a sense of timelessness and quality, which is reinforced by the nostalgic visual of a newspaper vending machine and newspaper. This approach positions Levi’s as a reliable choice that aligns with current trends. Levi's does not appear to push against market competitors. # Product The featured product is Levi's clothing, implicitly showcased through visuals of a model wearing jeans and imagery of a Levi's-branded newspaper. While specific features are not detailed, the ad emphasizes the availability of Levi's products at discounted prices during the End of Season Sale, with a flat 40% and 50% off. The newspaper theme suggests the brand is delivering style updates, positioning Levi's as a source for staying informed about current fashion trends. # Visual style The ad has a mixed aesthetic, combining a vintage newspaper vending machine with a modern studio setting. The editing style includes quick cuts and smooth transitions. The production quality has a polished commercial feel, with clear lighting and a focus on visual clarity. The color palette is primarily red and blue, aligning with the Levi's brand colors. The pacing is moderate, with cuts timed to the music. # Hooks Spoken: 00:04–00:05: [Overlapping voices, positive tone] I love this, Text overlay: 00:04–00:09: Levi's® / 00:04–00:09: END OF / 00:04–00:09: SEASON / 00:04–00:09: SALE / 00:04–00:09: FLAT / 00:04–00:09: 40% & 50% / 00:04–00:09: OFF / 00:05–00:06: GALLERIA / 00:05–00:06: Premium Fashion, Redefined / 00:05–00:06: SHOP NOW Visual: 00:04–00:06: The scene changes to a studio setting with a gray background. A young woman with long dark hair, wearing a striped shirt and jeans, sits on a stool and reads a newspaper. She is smiling. The camera is stationary. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Get premium Levi's fashion at discounted prices during the End of Season Sale. # Benefits - Save money on Levi's clothing # Features - End of Season Sale - Flat 40% & 50% Off # Call to action SHOP NOW # Social proof - "I love this, I have a one, happy 150th 501" – Female 1 (Customer) # Point of view - Brand 100% – The ad is told from the brand's perspective, using visuals and text overlays to promote their End of Season Sale. # Storyline - 00:00–00:03 The ad starts by showing a hand inserting money into a vintage newspaper vending machine. - 00:03–00:04 The machine is activated, and a woman opens the machine to retrieve a stack of newspapers. - 00:04–00:06 The woman sits on a stool and begins to read the newspaper, smiling. - 00:07–00:09 The camera pans to the newspaper, which is open to reveal two pages with the Levi's logo on each.

# Ad summary A video ad for Levi's jeans. The ad starts with a focus on the back of jeans of different people. The brand promotes the idea that they are behind every original. # Brand positioning Levi's is presented as a brand synonymous with originality and authenticity, catering to individuals who express themselves uniquely. The ad suggests that Levi's jeans are a fundamental element in the wardrobe of those who value individuality. By showcasing a diverse range of people and styles, Levi's positions itself as a brand that embraces and supports self-expression. This positioning is primarily emotional, aligning the brand with values of creativity and confidence. # Product The featured product is Levi's jeans, a classic denim garment known for its durability and iconic design. The ad showcases various styles and fits of Levi's jeans. The ad emphasizes the jeans' role in enabling personal style and creativity. Levi's are positioned as an essential piece for anyone looking to express their unique self. # Visual style The ad has a fun and upbeat aesthetic. The editing style includes quick cuts. The production quality appears polished. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:02-00:03 I'm back! Visual: 00:02–00:03 A close-up shot of the lower back and jeans of a person wearing a black sweater with white writing, and light blue jeans with the product's red tag visible on the right pocket. The person stands in a bright room. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Jeans are a way to express one's style and originality. # Benefits - Style - Originality # Features - Jeans # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The POV is that of different people, all wearing the product, expressing themselves through the product. # Storyline - 00:00–00:01 The ad begins with a close-up shot of the back of a person wearing Levi's jeans. - 00:01–00:02 The camera angle changes, but again focuses on the back of a person wearing Levi's jeans. - 00:02–00:03 The back of a person wearing Levi's jeans. - 00:03–00:04 The back of a person wearing Levi's jeans. - 00:04–00:05 The back of a person wearing Levi's jeans. - 00:05–00:06 The back of a person wearing Levi's jeans. - 00:06–00:07 The back of a person wearing Levi's jeans. - 00:07–00:08 The back of a person wearing Levi's jeans. - 00:08–00:09 The back of a person wearing Levi's jeans. - 00:09–00:10 The back of a person wearing Levi's jeans. - 00:10–00:11 The back of a person wearing Levi's jeans. - 00:11–00:15 The camera pans up to a face, where a person poses for the camera. Text appears on screen that states, "Behind every ORIGINAL."

# Ad summary This Levi's ad promotes their end-of-season sale. It features a simple design with a red background and white text highlighting the sale and a 'Shop Now' call to action. A model is shown wearing a Levi's t-shirt and jeans against a plain background. The Galleria logo is included at the bottom left. # Brand positioning Levi's is presented as a classic, established denim brand offering quality apparel. The ad highlights Levi's end-of-season sale, implying value and accessibility. By featuring a model wearing a simple t-shirt and jeans, the brand aligns with a casual, everyday lifestyle. There is a strong emphasis on functional benefits like cost savings during the sale period. # Product The featured product is a Levi's t-shirt worn by the model. It is a short-sleeved, light pink/purple t-shirt with the Levi's logo printed in white on the chest. The model is also wearing a pair of blue denim jeans. The ad doesn't explicitly mention product details or USPs, but emphasizes the opportunity to purchase Levi's apparel at discounted prices during the end-of-season sale. The visual suggests the t-shirt is comfortable and suitable for everyday wear. # Visual style The ad has a simple, clean aesthetic with a bold red background and white text, creating a high-contrast visual. The focus is on the sale announcement and the Levi's branded apparel, presented in a straightforward manner. The studio-shot image of the model suggests a professional presentation. The overall design is uncluttered, ensuring the key message is easily scannable. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Save up to 50% on Levi's products during the end-of-season sale. # Benefits - UPTO 50% OFF # Call to action SHOP NOW # Social proof - GALLERIA Premium Fashion, Redefined # Point of view - Brand: The entire ad focuses on promoting the Levi's brand, communicating sale information and showcasing their product offerings. # Storyline - The ad starts by stating that Levi's is having an end-of-season sale, which grabs the viewer's attention by presenting a time-sensitive opportunity to save money. This is told from the brand's perspective to make customers aware of the sale. - Next, the ad shows the discount of up to 50% off, further incentivizing the viewer to take advantage of the sale. This is told from the brand's perspective to highlight the value proposition. - Finally, a 'Shop Now' button prompts the viewer to take immediate action and explore the discounted products. This is from the brand's perspective, with the goal of driving sales.

# Ad summary This is a UGC-style video ad for Levi's. The ad features a young woman in different outfits using Levi's jeans, dancing, and looking happy. # Brand positioning Levi’s is presented as a fun, contemporary brand that celebrates individual expression and confidence. The ad’s visuals suggest the brand is youthful, energetic, and aligns with a modern lifestyle. There are no explicit mentions of competitors. The tone is informal and playful, focusing on emotional connection rather than functional superiority. # Product The ad promotes Levi's jeans. The jeans are presented as versatile, stylish, and suitable for various occasions. They are shown in light blue wash. The ad conveys that Levi's jeans are worth buying to express yourself and look good while doing it. # Visual style The ad has a casual, UGC-style aesthetic. The editing includes quick cuts and transitions, enhancing the video's energetic feel. The production quality is clean and polished, lending a professional touch to the informal style. The pacing is fast, aligning with the upbeat music and creating an engaging rhythm. # Hooks Spoken: [Singing] Get up off of that thing Visual: 00:00–00:01: A young woman with long brown hair, wearing a striped long sleeve shirt and jeans, reaches into a closet to grab a pair of white pants. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the point of view of a young woman, possibly a customer, showcasing how Levi's jeans make her feel confident and stylish. # Storyline - 00:00–00:02 A young woman is deciding which pants to wear from her closet. - 00:02–00:22 The woman dances and poses in the jeans in different outfits.

# Ad summary This image ad for Levi's features two overlaid Polaroid-style photos clipped to an outdoor urban environment. The photos showcase a male model wearing a gray Levi's polo shirt with a red logo. The ad leverages the Polaroid visual to create a fashionable, slightly vintage appeal. # Brand positioning Levi's is presented as a classic American brand, rooted in heritage but still relevant for contemporary fashion. The brand aims to occupy a space in the consumer's mind as a provider of timeless, quality apparel. The ad promotes a casual, urban lifestyle, aligning with values of effortless style and authenticity. It follows category norms by showcasing wearable, everyday clothing items, while pushing against the fast-fashion trend by emphasizing durability and classic design. The brand positioning leans towards both functional (quality construction, reliable fit) and emotional (heritage, authenticity) appeal. # Product The featured product is a gray Levi's polo shirt with a classic design, suitable for casual wear. It is a short-sleeved polo with a buttoned neckline and a small, red Levi's logo on the chest. The polo is presented as a versatile wardrobe staple, perfect for everyday use. The ad does not explicitly mention specific features or ingredients but implies quality and style through visual presentation. It addresses potential purchase barriers by showcasing the shirt in a relatable urban setting, suggesting ease of integration into one's existing wardrobe. The ad highlights the product's simplicity and timeless appeal, making it an accessible choice for a wide range of consumers. # Visual style The ad has a modern, fashionable aesthetic with a hint of vintage appeal due to the use of Polaroid-style photos. The production quality is polished, blending studio-shot photography with digital art elements. The visual motif centers on a layered image approach, combining a studio portrait with street-style backdrop and graphic overlay. The image treatment involves subtle color grading to enhance the overall color palette. The layout is clean and simple, intended to be scannable and eye-catching in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - Polo shirt # Call to action None used. # Social proof - None used. # Point of view - Brand: The placement of the Levi's logo at the top of the image conveys brand-driven marketing. # Storyline - The ad features two Polaroid-style photos of the same male model wearing a Levi's polo shirt. The photos are styled with a colorful painted background. This aims to create a hip and artistic feel, as seen from the brand's perspective. - The Polaroid photos are clipped together and superimposed over an urban architectural background, creating a layered visual effect. This aims to give a sense of authenticity and street style, as viewed from an external, observational perspective.

# Ad summary This image ad for Levi’s announces an end of season sale offering up to 50% off. # Brand positioning Levi's is presented as a classic, all-American brand synonymous with denim and casual wear. It positions itself as a purveyor of timeless fashion staples. The inclusion of 'Galleria' suggests the brand is available in higher-end retail environments, while still remaining accessible to a broad audience seeking quality and style. # Product The featured product is a classic white Levi's polo shirt made of knit material and worn with blue denim jeans. The shirt is short-sleeved with a buttoned placket and a traditional collar. A small red Levi’s logo is visible on the left chest. The overall impression is clean and casual, suggesting everyday wearability. # Visual style The ad has a clean, bold design with a striking contrast between the red background and white text. The layout is simple, and directs the eye in a clear and focused way. The presentation is modern and optimized for mobile viewing. # Hooks Headline: END OF SEASON SALE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Call to action SHOP NOW # Point of view - Brand: The top portion of the ad uses bold text to announce the sale and provide the discount amount. - Brand: The 'SHOP NOW' button is a direct invitation to the user to buy the product. - Customer: The model showcases the product being worn in a lifestyle shot, allowing the viewer to imagine themselves wearing it. # Storyline - The ad opens with the Levi’s logo and a bold announcement of an “END OF SEASON SALE,” immediately capturing attention and signaling a limited-time opportunity from the brand's perspective. - Next, the offer is quantified with “UPTO 50% OFF,” emphasizing the potential savings to entice viewers. This is framed from the brand's perspective as it promotes a clear financial incentive. - The 'SHOP NOW' button is a direct call to action, prompting immediate engagement and purchase. This is presented from the brand's point of view, driving consumers to take advantage of the offer. - Finally, the ad showcases a person wearing Levi’s clothing, giving context to the product and sale with a lifestyle visual, showing the products in use and offering potential customers an example of how they might wear the garments. This presents the customer's perspective, demonstrating real-world application and appeal.

# Ad summary This image ad showcases a Levi's button-down shirt for men. The ad is set against a vibrant background with a collage effect, featuring two photos of a man wearing the shirt. The Levi's logo is prominently displayed at the top. # Brand positioning Levi's presents itself as a classic and contemporary brand, offering versatile and stylish apparel for men. The focus is on essential wardrobe pieces that blend traditional design with modern sensibility. Levi's aims to occupy the space of reliable, everyday fashion, providing timeless style with a touch of casual sophistication. The brand aligns with values of quality, comfort, and enduring design, positioning itself as a staple in men's fashion that transcends fleeting trends. # Product The featured product is a long-sleeved button-down shirt for men. It is shown in a dark blue color with white buttons. The shirt has a classic collar and a single breast pocket with a subtle red Levi's logo tag. The shirt is shown being worn by a man in both front-facing and rear-facing shots, highlighting its fit and design from multiple angles. The shirt is paired with jeans, showcasing a casual yet put-together look. The ad promotes the shirt as a versatile wardrobe staple suitable for everyday wear. # Visual style The ad features a collage style with a blend of photographic realism and artistic background textures. The production quality appears to be a mix of professional studio shots within a stylized collage, suggesting a modern and artistic approach. The color palette is vibrant with contrasting blues, oranges, and pinks. The typography is simple and legible, supporting the clean and classic aesthetic of the Levi's brand. The overall style aims to capture attention through its visually striking composition and contemporary feel. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Classic button-down shirt offers versatile style. # Benefits - Versatile style - Casual yet put-together look - Suitable for everyday wear # Features - Long-sleeved - Button-down shirt - Classic collar - Breast pocket # Call to action None used. # Social proof - None used. # Point of view - Brand: Displayed at the top of the ad with the Levi's logo to establish and reinforce brand recognition. - Customer: Demonstrated through the main photo collage, showing the shirt being worn and styled to illustrate its appeal and fit. # Storyline - The ad opens with a view of the Levi's logo at the top, immediately establishing the brand. This is from the brand's perspective, and it aims to quickly identify the product's source and build brand recognition. - The ad then transitions to a framed photo collage featuring a man wearing the Levi's button-down shirt in different poses. The viewer is now experiencing the product through the customer's view, seeing how the shirt looks when worn and its overall style. - The two photos showcase the shirt's design from different angles, highlighting its fit and features. This continues from the customer's perspective, providing a comprehensive view of the product's appearance and design details.

# Ad summary This ad shows 3 women wearing different Levis outfits. They pose in front of different colored tapestries. # Brand positioning Levi's is presented as a brand that values diversity and individuality in fashion. The ad showcases a range of styles, from classic denim to more contemporary pieces, suggesting that Levi's caters to a broad audience with varying tastes. The brand emphasizes self-expression, with each model showcasing her unique style. By featuring diverse models and emphasizing individual style, Levi's positions itself as a brand that celebrates inclusivity and authenticity, appealing to consumers who value both fashion and personal expression. # Product The ad features a variety of Levi's apparel, including denim dresses, jeans, shirts, and overalls. The clothing is styled in a way that emphasizes individual expression and versatility, showcasing how Levi's can be integrated into different personal styles. Each piece highlights the brand's commitment to quality and durability, with classic denim washes and timeless designs. The models wear the apparel in different settings, suggesting that Levi's clothing is suitable for various occasions, from casual outings to more styled photoshoots. By showcasing different styles and combinations, the ad highlights the brand's product offerings while emphasizing the brand's mission to promote individuality. # Visual style The ad has a vibrant and natural aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is polished. The pacing is slow, with each shot held for a few seconds. There are no obvious audio-visual sync elements. # Hooks Visual: 00:00–00:01: A young woman with fair skin and dark hair poses in front of a reddish-orange sheet hung on a clothesline. She is wearing a long-sleeved denim dress with a tie at the waist and a beaded necklace with a large round pendant. The background is a blurred mix of green foliage and trees, suggesting an outdoor setting. / 00:01–00:03: A young woman with fair skin and dark hair poses in front of an orange knit sheet hung on a clothesline. She wears a white t-shirt, light wash jeans, a red belt, and a light purple shirt with frilly shoulders. Her hand is on her head and she is looking up. The background is a blurred mix of green foliage and trees, shot with low angle. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Levi's clothing allows for diverse self-expression. - The clothing is styled in a way that emphasizes individual expression and versatility. - Classic denim washes and timeless designs offer durability. # Benefits - Individuality - Versatility - Quality - Durability # Features - Denim dresses - Jeans - Shirts - Overalls # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing their products and brand identity. # Storyline - 00:00–00:01 The ad opens with a woman in a long denim dress posing in front of a reddish-orange sheet. It establishes a fashion-forward tone and showcases the brand's apparel. - 00:01–00:03 A woman in a pink top and light wash jeans poses with her hand on her head in front of an orange knit sheet. The scene introduces a different style and highlights the versatility of the brand. - 00:03–00:04 The ad transitions to a group shot of three women in various Levi's outfits, smiling and posing together. The scene emphasizes the brand's appeal to diverse groups and showcases the variety of styles available. - 00:04–00:06 The ad concludes with the Levi's logo on a plain background. It reinforces brand recognition and leaves a lasting visual impression.

# Ad summary This ad features Stefanie Giesinger in a studio setting, answering interview questions while showcasing different pairs of jeans from Levi's. # Brand positioning Levi's is presented as a brand deeply intertwined with self-expression and challenging conventional norms. It empowers its customers to embrace individuality and authenticity. The brand aligns itself with values of feminism, progressive politics, and mental health advocacy, creating a sense of community around those values. Levi's seems to ignore the conventional brand practice of avoiding controversial topics, instead embracing these topics as a way to connect with its audience on a deeper level. The brand positioning is both functional, in terms of providing quality denim, and emotional, in terms of promoting empowerment and social change. # Product The advertisement features a variety of Levi's jeans in different styles and washes. Each pair is presented as a tool for self-expression and rule-breaking. The jeans are showcased in an array of washes, from light to dark, and in different styles, including wide leg and skinny jeans. The jeans are for anyone who wants to express themselves and break taboos, as well as those who are politically engaged, feminist, and passionate about mental health. The USPs highlighted are the jeans' ability to empower the wearer, support their personal expression, and facilitate their engagement with important social issues. The ad addresses purchase barriers by promoting the idea that buying Levi's is not just about buying clothing, but about investing in a brand that shares your values. # Visual style The ad has a clean and polished aesthetic. It appears to be shot in a studio with controlled lighting and a simple blue backdrop. The editing style is quick-cut, with shots changing frequently to maintain viewer engagement. The production quality seems high, indicating a professional commercial shoot rather than user-generated content. The pacing is quick and consistent, with cuts often timed to the music, enhancing the rhythm and energy of the ad. # Hooks Spoken: 00:05–00:08 When did you realize you had the influence to make a difference? Text overlay: 00:05–00:09 When did you realize you had the influence to make a difference? Visual: 00:05–00:05 The woman is standing in front of a muted blue backdrop wearing a horizontally striped shirt and light-wash jeans. To her left is a clothing rack holding the white jeans. The woman has a small white card in her hands. / 00:05–00:09 The woman reads the card. The text overlay says, "When did you realize you had the influence to make a difference?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad recognizes the potential disconnect between personal values and consumer choices. The pain point is the frustration of wanting to support brands that align with one's beliefs, particularly around issues like feminism, politics, and mental health. # Value propositions - Buying Levi's is not just about buying clothing, but about investing in a brand that shares your values. # Benefits - Ability to empower the wearer - Supports personal expression - Facilitates engagement with important social issues # Features - Levi's jeans in a variety of styles and washes # Call to action None used. # Social proof - "I was sixteen when I got on a TV show with seventeen, I won it and then because I talked about my disease, I talked about mental health, I talked about struggles, I could see that a lot of young women were talking to me on the same wavelength" – Stefanie Giesinger (Influencer) # Point of view - Customer 100% – The entire ad is presented from Stefanie's perspective, as she answers questions in a casual, conversational tone. # Storyline - 00:00–00:05 00:00–00:05 Stefanie holds up a stack of cards and asks a question about realizing her influence. - 00:05–00:09 00:05–00:09 Stefanie answers the question, describing how she recognized her influence early on. - 00:09–00:27 00:09–00:27 Stefanie elaborates on her experience, explaining how talking about her disease and mental health allowed her to connect with many young women. - 00:27–00:31 00:27–00:31 This follows from the previous section, with Stefanie emphasizing that she understood early on the impact of her words. - 00:36–00:42 00:36–00:42 Stefanie poses another question about breaking a rule that opened a new door. - 00:42–00:50 00:42–00:50 She answers that it was about breaking taboos, and that she doesn't believe that topics like feminism or politics should be off-limits. - 00:55–01:01 00:55–01:01 Stefanie asks herself what she is currently manifesting and states that it's being a badass woman. - 01:06–01:13 01:06–01:13 Stefanie poses a question about what she never leaves home without. - 01:13–01:17 01:13–01:17 Stefanie responds with her journal, camera, and matcha, receiving a matcha as if on cue. - 01:17–01:23 01:17–01:23 She enjoys her matcha, claiming it must be in her veins by now.

# Ad summary This ad features an enticing offer of a special price starting from RP499,900 on Levi's bottoms. The creative uses a close-up shot of denim products to highlight the quality and style, while a clear call to action encourages viewers to 'Shop Bottoms.' # Brand positioning Levi's is presented as a classic denim brand, known for its iconic status and quality. The ad uses close-up visuals of its products, emphasizing the brand's heritage and appeal to fashion-conscious consumers. The brand positions itself as a provider of timeless and stylish denim wear, maintaining a blend of tradition and contemporary appeal. Levi's aligns with values of authenticity, durability, and self-expression, catering to individuals who appreciate quality and classic style, ignoring fleeting trends in favor of enduring fashion. # Product The featured product is Levi's denim bottoms, highlighted through a close-up shot showcasing the texture, stitching, and design details. The ad focuses on the visual appeal of the denim, with various washes and cuts likely included in the broader product line. Key details such as pockets, seams, and the classic Levi's logo are visible, emphasizing the product's quality and brand identity. The ad directly addresses the purchase barrier of price by offering a 'special price' starting from RP499,900, thus incentivizing potential buyers to shop the collection. The overall message conveys that Levi's denim bottoms are a worthwhile purchase due to their quality, style, and attractive pricing. # Visual style The ad features a clean and direct visual style with a focus on product presentation. The close-up shot and neutral color palette create a high-quality feel, while the simple typography ensures scannability in the feed. This style blends platform-native aesthetics with polished presentation, aiming for stop power without feeling overly disruptive. # Hooks Headline: SPECIAL PRICE # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the high cost of Levi's denim by explicitly advertising a 'SPECIAL PRICE,' appealing to budget-conscious consumers looking for quality denim at a more affordable rate. # Value propositions - Affordable Levi's denim bottoms at a special price starting from RP499,900. # Benefits - Special price # Features - Denim bottoms # Call to action SHOP BOTTOMS # Social proof - None used. # Point of view - Brand: The entire ad showcases Levi's products and promotional messaging from the brand's perspective. # Storyline - The ad opens with a close-up shot of multiple pairs of denim bottoms, immediately immersing the viewer in the product. This is done to visually showcase the texture and quality of the denim, capturing the viewer's attention through a tactile and detailed presentation from the brand's perspective. - Next, the ad highlights a 'SPECIAL PRICE' offer, starting from RP499,900, to create a sense of value and urgency. The brand is providing a compelling reason to purchase by addressing the cost barrier and incentivizing immediate action. - Finally, the ad ends with a 'SHOP BOTTOMS' call to action, prompting the viewer to make a purchase. The brand is directing the viewer to take the next step in the buying process by clearly stating the desired action.

# Ad summary This ad by Levi's promotes a new shape of blue jeans for the BLUETAB line. The ad showcases a model wearing a unique denim outfit, including wide-legged jeans and a matching top. The ad focuses on how the clothing looks on a person. # Brand positioning Levi's is presented as a classic denim brand that is constantly innovating. The BLUETAB line is presented as a modern, fashion-forward offering within the Levi's brand, pushing against traditional denim norms with unique cuts and styles. The brand aims to occupy a space of accessible yet stylish denim wear. The Levi's brand aligns with a lifestyle of casual cool and self-expression, promoting individuality through its clothing. # Product The product featured is a unique denim outfit from Levi's BLUETAB line, consisting of wide-legged, split-seam jeans and a matching button-up top. The jeans feature a distinct, wide-legged design with darker denim panels along the sides and down the center of the leg. The seams are split from the knee down. The top is a cropped, button-up shirt with western-style detailing on the front. The outfit is designed for individuals looking to express their unique style with a modern take on classic denim. The ad emphasizes that these pieces are a 'new shape of blue,' suggesting an innovative approach to denim design and fashion. # Visual style The ad has a polished, commercial aesthetic with soft, diffused lighting and a focus on showcasing the denim. The editing style is smooth with slow zooms and static shots. The production quality is high-end, giving the ad a clean and modern feel. The pacing is slow and deliberate, with a BPM of around 60, allowing viewers to focus on the details of the clothing. # Hooks Spoken: 00:04–00:07 A new shape of Blue Text overlay: 00:04–00:07 A new shape of Blue Visual: 00:04–00:05 Close-up shot of the split-seam jeans. The camera focuses on the unique design and darker denim panels. The background is a plain grey wall. The camera is stationary. The lighting is soft and diffused. Text overlay: 'A new shape of Blue' / 00:05–00:06 The camera focuses on a model buttoning a denim shirt, showcasing the details and texture of the denim. The background is a plain grey wall. The camera is stationary. The lighting is soft and diffused. Text overlay: 'A new shape of Blue' / 00:06–00:07 The model finishes buttoning the shirt. The background is a plain grey wall. The camera is stationary. The lighting is soft and diffused. Text overlay: 'A new shape of Blue' # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A 'new shape of blue' offers an innovative approach to denim design and fashion. # Benefits - Unique style - Modern take on classic denim - Self-expression # Features - Split-seam jeans - Wide-legged design - Western-style denim top - BLUETAB line # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the Levi's brand, showcasing its new BLUETAB line and denim designs. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of a woman's chest wearing a denim top. The camera zooms out to show the full outfit, featuring the BLUETAB brand logo. The message is to showcase the unique denim design. - 00:02–00:04 00:02–00:04 The camera shows a close-up of a male model with his hands folded in his lap wearing a denim shirt. The shot then zooms in on his face. This moment focuses on style and the type of person who might wear BLUETAB clothing. - 00:04–00:07 00:04–00:07 The ad features close-ups of the split-seam jeans, accompanied by the text overlay, 'A new shape of Blue.' The camera then focuses on a model buttoning a denim shirt. The message is to highlight the innovative design of the BLUETAB denim collection. - 00:07–00:09 00:07–00:09 The ad ends with a close-up of the Levi's brand logo on the back of a pair of jeans. The message is to reinforce the brand's identity as a leader in denim fashion.

# Ad summary The ad presents a collection of pre-spring looks from Levi's, highlighting new arrivals and different ways to style them. It features various models in casual poses against a simple backdrop, emphasizing the versatility and style of the clothing. # Brand positioning Levi's is presented as a classic yet contemporary brand that emphasizes individual style and versatility. The ad showcases a range of clothing items suitable for the pre-spring season, positioning Levi's as a provider of essential, fashionable pieces. The brand aims to occupy a space of accessible style, aligning with a casual, youthful lifestyle. Levi's pushes against the high-fashion norm by focusing on everyday wearability while maintaining a sense of style and trendiness. The brand positioning is both functional (providing clothing) and emotional (enabling self-expression through style). # Product The ad showcases various clothing items from Levi's pre-spring collection. Key products include denim jackets, rugby shirts, corduroy jackets, a black bomber jacket, and loose-fitting pants in various colors. The items are presented as versatile pieces that can be styled in multiple ways. The clothing is suitable for casual wear and caters to a young, fashion-conscious audience. The ad emphasizes the new arrivals and styling options, highlighting that these pieces are fresh and trendy. The products are shown in various use occasions, such as casual outings and everyday wear, addressing the purchase barrier of uncertainty in styling by providing visual examples of how to wear them. # Visual style The ad has a polished and clean aesthetic with soft, natural lighting. The editing style consists of static shots with smooth transitions, creating a relaxed and stylish feel. The production quality is high, resembling a professional commercial. The pacing is consistent with slow, deliberate shots, creating a calm rhythm. The cuts and text overlays are not particularly timed to the music beats, but the overall presentation is visually cohesive. # Hooks Text overlay: 00:00–00:03 INTRODUCING / 00:00–00:03 The Pre-Spring Lookbook Visual: 00:00–00:02 A young, light-skinned man with curly hair wearing a black bomber jacket, a plaid button-up shirt, and loose-fitting light brown pants stands against a light gray wall. He initially walks into the frame and then poses, looking directly at the camera. The camera is stationary, capturing a full shot of the man. The lighting is soft and diffused. The Levi's logo is superimposed in the center of the frame. / 00:02–00:03 Close-up shot of ripped blue jeans and white sneakers against a beige wall with a red patterned carpet visible in the background. The camera is angled slightly upward, focusing on the lower half of the body. The lighting is soft. Text overlay: "INTRODUCING The Pre-Spring Lookbook." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Pre-Spring Lookbook: Showcases trendy and versatile clothing items. - New Arrivals: Highlights fresh and current fashion pieces. - New Ways to Style Them: Offers ideas for creating stylish outfits. # Benefits - Versatile styling options - New arrivals - Fashionable looks # Features - Denim jackets - Rugby shirts - Corduroy jackets - Bomber jackets - Loose-fitting pants # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the official voice of Levi's, showcasing its new collection and styling options. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a young man in a black bomber jacket and loose-fitting pants posing against a wall. The Levi's logo is superimposed over the shot. The intention is to introduce the brand and the overall style of the collection. The perspective is from a neutral observer. The tone is casual and cool. - 00:02–00:05 00:02–00:05 A shot of ripped jeans and a denim jacket is shown, followed by a rugby shirt. Text overlay introduces "The Pre-Spring Lookbook." The intention is to showcase specific items from the collection and announce the theme of the ad. The perspective is from a neutral observer focusing on the clothing. The tone is stylish and informative. - 00:05–00:07 00:05–00:07 A young man in a black jacket is shown against a wall. Text overlay reads "NEW ARRIVALS." The intention is to highlight the new collection. The perspective is from a neutral observer. The tone is straightforward and informative. - 00:07–00:08 00:07–00:08 A woman is shown in a corduroy jacket. Text overlay reads "NEW ARRIVALS." This continues to highlight new pieces in the collection. The perspective is from a neutral observer. The tone is straightforward and informative. - 00:08–00:10 00:08–00:10 A man in a denim jacket and rugby shirt is shown against a wall. Text overlay reads "NEW WAYS TO STYLE THEM." The intention is to showcase the versatility of the clothing. The perspective is from a neutral observer. The tone is stylish and informative. - 00:10–00:11 00:10–00:11 A woman is shown in a corduroy jacket with a tote bag. This shows another styling option and item from the collection. The perspective is from a neutral observer. The tone is casual and stylish. - 00:11–00:15 00:11–00:15 The ad ends with a man in a denim jacket and rugby shirt smiling. The Levi's logo is superimposed. The intention is to leave a positive impression and reinforce the brand. The perspective is from a neutral observer. The tone is friendly and approachable.

# Ad summary This ad promotes a discount sale from Levi's, offering 13% off purchases over 3,500 baht and 15% off purchases over 4,500 baht for a limited time. # Brand positioning Levi's is presented as a well-established, accessible brand, offering classic and contemporary clothing options. The brand aims to occupy a space in the consumer's mind as an iconic clothing provider that is running a sale, making their items accessible for a limited time. The brand aligns with a youthful, stylish, and value-driven lifestyle. By offering a discount on purchases over a certain amount, Levi's is positioning itself as a cost-effective option for those looking to update their wardrobe with quality denim. # Product The ad promotes Levi's clothing. The ad explicitly mentions discounts on Levi's products, offering 13% off purchases over 3,500 baht and 15% off purchases over 4,500 baht. These deals encourage customers to buy more to save more. The promotion is available exclusively at Levi.co.th, incentivizing online shopping. The ad highlights that Levi's is making its products more accessible and affordable, removing the purchase barrier of cost by promoting a limited-time sale. # Visual style The ad features a clean, minimalist design with a focus on typography. The production quality appears to be intentionally simple and straightforward. The visual motif relies on a flat design with a textured background. The image treatment includes consistent color grading with a light purple hue. The typography is large and bold, designed for easy scannability in-feed. The overall style contrasts with highly polished, high-design ads, possibly to appear more accessible and native. # Hooks Headline: ลดทันที # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of clothing being too expensive by offering a discount. # Value propositions - Enjoy a 13% discount when you spend 3,500 baht. - Maximize your savings with a 15% discount when you spend 4,500 baht. # Benefits - Save money on Levi's products - Get a higher discount by spending more # Features - 13% discount on purchases over 3,500 baht - 15% discount on purchases over 4,500 baht # Call to action None used. # Social proof - None used. # Point of view - Brand: This perspective is consistently present throughout the ad as the source of the promotional offers, using direct language like “Get 13% off” and “Only at Levi.co.th” to convey their message. # Storyline - The ad starts with the Levi's logo, establishing brand recognition and trust. It creates a sense of familiarity and quality for potential customers, conveying the brand's identity. - Next, the ad presents a clear offer: "ลดทันที 13% เมื่อช้อปครบ 3,500 บาท" (Get 13% off when you spend 3,500 baht). This is the brand's way of directly communicating a promotional deal to entice immediate action. - The ad then promotes a higher value offer: "ลดสูงสุด 15% เมื่อช้อปครบ 4,500 บาท" (Get up to 15% off when you spend 4,500 baht). This encourages customers to spend more to unlock a greater discount, from the brand's perspective. - Lastly, the ad emphasizes exclusivity: "เฉพาะที่ Levi.co.th เท่านั้น" (Only at Levi.co.th). This reinforces that the offer is only available through their online store and encourages online purchases, from the brand's perspective.

# Ad summary This Levi's ad promotes a 10% off sale on Shopee. # Brand positioning Levi's is presented as a well-established brand offering classic, high-quality denim and casual wear. The brand aligns with a timeless, youthful lifestyle, focusing on comfortable and stylish clothing for everyday wear. Levi's is positioned as a mainstream fashion brand that doesn't overtly push against category norms but maintains its iconic status through consistent quality and design. # Product The ad features a range of Levi's apparel, including t-shirts, shirts, jeans, and jackets for both men and women. The products are presented as everyday wear, emphasizing comfort and style. The focus is on showcasing the variety available and promoting a 10% discount on all sale items. These sale items include: Levi's Women's Perfect T-Shirt, Levi's Women's Darlene Utility Shirt, Levi's Men's Relaxed Fit Short Sleeve Graphic T-Shirt, Levi's Men's Housemark Polo Shirt, Levi's Men's Easy Relaxed Surplus Jeans, Levi's 505 Regular Jeans, Levi's Women's Cinch Baggy Jeans, Levi's Women's 314 Shaping Straight Jeans. The ad encourages viewers to take advantage of the sale to purchase these items at a reduced price. # Visual style The ad has a clean and commercial aesthetic, with a focus on clear product display and promotional text. The editing style consists of static shots and a simple zoom-out transition. The production quality is polished, aiming for a professional and appealing presentation. The pacing is slow and consistent, allowing viewers to easily see the products and discounts. The audio and visual elements are synced to maintain a cohesive message. # Hooks Text overlay: 00:00–00:02 EXCLUSIVE DEAL! / 00:00–00:02 ALL SALE 10%* Visual: 00:00–00:02: Two models, a young man and woman, stand against a wooden panel backdrop. The man wears a denim jacket and jeans, while the woman wears a leather jacket and patterned dress. Above them, the text "EXCLUSIVE DEAL! ALL SALE 10%*" is displayed in a sans-serif font. The Shopee and Levi's logos are visible in the upper right. The camera is stationary, providing a medium shot of the models. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Get high-quality Levi's clothing at a discounted price. - Access a wide range of styles at reduced prices. # Benefits - Affordable pricing on Levi's apparel # Features - 10% off all sale items - Various styles of Levi's apparel including: Levi's Women's Perfect T-Shirt, Levi's Women's Darlene Utility Shirt, Levi's Men's Relaxed Fit Short Sleeve Graphic T-Shirt, Levi's Men's Housemark Polo Shirt, Levi's Men's Easy Relaxed Surplus Jeans, Levi's 505 Regular Jeans, Levi's Women's Cinch Baggy Jeans, Levi's Women's 314 Shaping Straight Jeans # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official Levi's brand perspective, promoting its products and offers. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a static shot of two models posing in Levi's clothing, with text overlay announcing an exclusive deal. The intention is to immediately grab attention and communicate the offer. - 00:02–00:08 00:02–00:08: The camera zooms out and showcases a grid of various Levi's products with discounted prices. This aims to highlight the range of items included in the sale and provide visual examples.

# Ad summary This ad promotes Levi's 578 Baggy jeans with a grunge aesthetic. It features a diverse group of people modeling the jeans in various outfits, highlighting the garment's tints, fades, and baggy fit, and includes a call to action to shop the 578 Baggy jeans. # Brand positioning Levi's is presented as an established brand known for quality denim jeans. The brand maintains an urban, youthful, and contemporary image by showcasing different individuals styling their product in a variety of ways, implying the brand's versatility and appeal to diverse styles. The brand aligns with a casual, fashion-forward lifestyle, embracing individuality and self-expression through clothing. The ad highlights the modern, grunge aesthetic of the jeans, pushing against conventional denim styles and promoting an edgy, contemporary look. The positioning is primarily emotional, aiming to connect with consumers who value individuality, style, and cultural trends. # Product The featured product is Levi's 578 Baggy jeans, which are promoted as having a grunge aesthetic. These jeans feature tints and fades, emphasizing a worn-in, vintage look. The jeans are presented as a loose-fitting, comfortable option. The ad showcases the jeans worn by a diverse group of people, suggesting they are suitable for anyone interested in fashion and contemporary style. The unique selling points of the jeans include their baggy fit and vintage look, catering to those who appreciate a modern, grunge-inspired aesthetic. The jeans are presented as versatile enough to be styled in different ways, making them suitable for various occasions, especially casual outings. # Visual style The ad has a modern and urban aesthetic with a slight grunge influence, emphasized by the faded jeans and raw textures. The editing style incorporates quick cuts to maintain a fast pace. The production quality appears polished, suggesting a professional commercial or promotional video. Visual motifs include close-ups of the jeans to highlight details, and full shots showcasing the garment on diverse individuals. The pacing is relatively fast, with cuts occurring frequently to keep the viewer engaged. Text overlays are synced to the music beats, emphasizing key phrases. # Hooks Text overlay: The 578™ Baggy Goes Grunge Visual: 00:00–00:01: A close-up shot shows a person sitting with their legs crossed, wearing Levi's jeans and dark sneakers with white soles. The Levi's logo is prominently displayed in the center of the screen, along with the Galleria logo beneath it. The background is blurred. / 00:01–00:03: A medium shot shows a person facing away from the camera, wearing faded gray Levi's 578 Baggy jeans. The background is a plain, light gray wall. Text overlay reads "The 578™ Baggy Goes Grunge". # Funnel stage Consideration # Pain points The ad doesn't explicitly state a pain point, but it subtly addresses the desire for unique and stylish clothing options that allow for self-expression. # Value propositions - The 578™ Baggy jeans offer a modern, grunge-inspired look with unique tints and fades, providing a stylish and urban appeal. # Benefits - Stylish - Modern look - Urban appeal # Features - 578™ Baggy jeans - Grunge aesthetic - Tints - Fades # Call to action SHOP THE 578™ BAGGY # Social proof - None used. # Point of view - Brand 100% – The brand voice is conveyed through product visuals and on-screen text that highlights features and style. # Storyline - 00:00–00:01 The ad opens with a close-up of the jeans. - 00:01–00:03 The screen displays the text "The 578™ Baggy Goes Grunge" to introduce the product and its style. - 00:03–00:05 The ad showcases different people wearing the jeans in a variety of settings. - 00:05–00:07 Close-up shots highlight the textures and details of the jeans. - 00:07–00:11 The ad shows various angles and styles of the jeans to emphasize the fit and style. - 00:11–00:12 A call to action appears on screen: "SHOP THE 578™ BAGGY". - 00:12–00:14 The ad concludes with a final shot of the jeans, emphasizing the brand.