How Blenders Advertises on Meta

# Ad summary A woman shows off Blenders sunglasses in various indoor and outdoor settings. The sunglasses are the new 'Olivia' style in a bright green color. # Brand positioning Blenders is presented as a modern and trendy eyewear brand that prioritizes unique style and affordability. The brand aligns itself with a fun and youthful lifestyle through its vibrant product colors and upbeat music. Blenders pushes against the norm of traditional, serious eyewear brands, instead promoting a more playful and expressive approach to personal style. The brand focuses on emotional positioning. Blenders strives to occupy a space in the consumer's mind as a go-to brand for fashionable sunglasses that are both accessible and on-trend. # Product The product being advertised is the 'Olivia' style of sunglasses by Blenders, specifically in a bright green color. These sunglasses feature a retro-inspired design with thick frames. The sunglasses are for anyone looking to add a pop of color and personality to their wardrobe. The ad emphasizes the unique style and fashionable appeal of the Olivia sunglasses, positioning them as a statement piece. The primary USP of the sunglasses is their trendy design and vibrant color. The ad directly addresses the desire for fashionable and expressive eyewear. # Visual style The ad has a casual and trendy aesthetic with a handheld camera style. The editing style consists of quick cuts between different settings. The production quality has a UGC feel, likely shot on a smartphone, which supports the casual and relatable tone. The pacing is moderate, with consistent cuts that keep the video engaging. The visual motif is showcasing the sunglasses in various natural settings. # Hooks Spoken: [Music playing] Text overlay: New Style: Olivia by Blenders Visual: 00:00–00:03: A woman's hand is holding a pair of sunglasses in front of a blurred background with plants, a small dresser, and a lamp. The sunglasses are the focus, with a bright green frame and dark lenses. The hand is adorned with a silver bracelet and multiple rings. The camera is slightly shaky, as if handheld, and moves slightly to show different angles of the sunglasses. The lighting is soft, creating a warm tone. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The 'Olivia' style sunglasses offer a fashionable and distinctive look. - The bright green color adds a bold and unique touch to any outfit. # Benefits - Trendy style - Unique design # Features - Olivia style sunglasses - Bright green frames # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The perspective is entirely from a potential buyer viewing the product through a handheld video showcasing the sunglasses' design and style. # Storyline - 00:00–00:09 The woman presents the new 'Olivia' style of sunglasses by Blenders.

# Ad summary The ad features a creator showcasing two pairs of sunglasses from the brand, Olivia and Azure. The ad is set in a house and the creator describes the sunglasses. # Brand positioning The brand presents itself as a stylish, current, and fashionable sunglass company that aligns with modern trends and is meant for everyday use. The brand differentiates itself with unique frame styles and modern shapes. The brand's tone is casual, confident, and authentic, promoting a fun and individualistic lifestyle. The brand sits in the broader fashion market and appeals to customers who value both style and functionality. # Product The ad features two styles of sunglasses, the Olivia and the Azure. The Olivia sunglasses are described as being good for everyday wear. The Azure sunglasses are described as the creator's vibe for going out at night. Both pairs of sunglasses appear to have tinted lenses and dark frames. They are fashionable sunglasses for daily or occasional use. # Visual style The ad's aesthetic is casual and authentic, with a UGC feel. The production quality is simple, suggesting a quick, unedited video shot on a phone. There are quick cuts and natural lighting, indicating an unfiltered and personal feel. The ad is fast-paced, aligning with modern social media trends. # Hooks Spoken: I'm going out tonight, and you guys know I can't leave the house without a pair of sunnies. Text overlay: I'M GOING OUT / I CAN'T / SUNNIES Visual: 00:00–00:03: The shot is chest-up of a woman with curly brown hair in pigtails wearing a red strapless top in a home setting. She holds a pair of sunglasses in each hand. # Funnel stage Consideration # Pain points The ad addresses the customer's need for stylish sunglasses for both everyday use and special occasions. # Value propositions - The Olivia sunglasses are a good choice for daily use and the Azure sunglasses are a good choice for special events. # Benefits - Olivia sunglasses are good for every day. - Azure sunglasses are good for going out at night. # Features - Olivia sunglasses - Azure sunglasses # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer and is created in selfie style. # Storyline - 00:00–00:03 The creator, standing in her home, states that she is going out tonight and cannot leave the house without a pair of sunglasses. - 00:03–00:05 The creator names the two sunglass styles she will be showing, the Olivia and the Azure. - 00:05–00:08 The creator puts on the Olivia sunglasses and says they are good for every day. - 00:08–00:15 The creator puts on the Azure sunglasses and says she's obsessed with them and that they are her vibe for tonight.

# Ad summary The ad features a woman talking about sunglasses and how she must have them before leaving the house. She's wearing a pair of sunglasses as she talks. # Brand positioning The brand aims to occupy the space of a non-negotiable fashion essential, promoting a lifestyle where sunglasses are an absolute must-have before leaving the house. The brand positions itself as stylish and essential, ignoring the norm of treating sunglasses as mere accessories and instead highlighting their importance as a defining part of one's everyday look. # Product The product featured is a pair of fashionable sunglasses. They come in various colors and styles, and are portrayed as a must-have item for anyone leaving the house. They are highlighted as a vital part of one's everyday look, emphasizing their importance beyond mere sun protection. These sunglasses are presented as an essential component of one's daily attire, reinforcing their significance in the user's routine. The ad addresses the perception of sunglasses as optional accessories, repositioning them as critical to one's personal style and daily preparation. # Visual style The ad has a UGC feel, shot in natural light, which gives it a casual and relatable tone. The editing is simple, with static shots and minimal transitions, emphasizing the authenticity of the content. # Hooks Spoken: 00:00-00:05 If you're like me, these sunglasses are a non-negotiable before heading out. Text overlay: 00:00-00:01 IF YOU'RE (Bottom of screen) / 00:00-00:01 LIKE ME (Bottom of screen) / 00:01-00:03 THESE SUNGLASSES (Bottom of screen) / 00:02-00:04 ARE A (Bottom of screen) / 00:03-00:05 NON NEGOTIABLE (Bottom of screen) / 00:04-00:05 HEADING OUT (Bottom of screen) Visual: 00:00–00:04 The woman is standing outside with green foliage as the background. She is wearing a white tank top with a colorful bikini top underneath, a white necklace, and hoop earrings. She is holding a pair of sunglasses in her hands. / 00:04–00:05 The woman is now wearing the sunglasses. # Funnel stage Top of funnel (Awareness) # Pain points For some, it's a struggle to remember your sunglasses before leaving the house. # Value propositions - Sunglasses are a non-negotiable item # Benefits - Sunglasses are non-negotiable # Features - Sunglasses # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is from a customer point of view. The customer is recording a video, talking about sunglasses. # Storyline - 00:00–00:05 A woman explains sunglasses are a non-negotiable for her.

# Ad summary A young woman creates a selfie-style video endorsing Blenders sunglasses. She calls them "so cute" and "perfect for a pool day," and implies that she will be wearing them by the pool. # Brand positioning Blenders presents itself as a brand for youthful consumers who are interested in the latest trends. The brand is laid-back and caters to an active, outdoor-oriented lifestyle. The brand seems to follow category norms. # Product The product being advertised is Blenders brand sunglasses. They are identified as the Azure style. The sunglasses are gold and round, with reflective lenses. # Visual style The ad has a casual, selfie-style aesthetic with shaky camera movements and natural lighting. It mimics the style of user-generated content commonly found on social media platforms. The video uses quick cuts and jump cuts. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: Female 1: Okay, so today I am wearing the Azure sunglasses by Blenders and they are so cute and perfect for a pool day! Text overlay: OKAY SO TODAY / I AM WEARING / SUNGLASSES / BY BLENDERS AND / SO CUTE AND / FOR A POOL / DAY Visual: 00:00–00:08: A woman is outside, surrounded by foliage. She is wearing a royal blue sweatshirt, sunglasses, and bright red bottoms, which are visible below the hem of her sweatshirt. She holds the camera and films herself selfie-style as she speaks to the camera. The camera is shaky and moves constantly. # Funnel stage Awareness # Pain points None used. # Value propositions - The sunglasses are "so cute and perfect for a pool day!" # Benefits - Cute - Perfect for a pool day # Features - Blenders brand - Azure style # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer using the product. # Storyline - 00:00–00:02 The video opens with a woman introducing the Blenders sunglasses she's wearing. - 00:02–00:06 She compliments the sunglasses, calling them cute. - 00:06–00:08 She states that the sunglasses are perfect for a pool day.

# Ad summary A woman shares her love for a new pair of black sunglasses from Bners. She walks toward her office while pointing out the size and minimal detailing of the frames, emphasizing how well they complete any outfit and fit a chic, basic aesthetic. # Brand positioning Bners is presented as a brand offering stylish, high-quality sunglasses designed to seamlessly integrate into everyday life. The brand appears to cater to individuals with a minimalist yet chic aesthetic, emphasizing versatility and classic design, as highlighted by the 'Olivia' sunglasses in jet black. The positioning is functional and emotional, focusing on completing any outfit with minimal detailing while also creating a feeling of chic and effortless style. The brand appears to defy the norm of overly flashy or trend-driven eyewear, instead prioritizing timeless and functional designs. # Product The 'Olivia' sunglasses in jet black, recently released by Bners, are presented as a versatile and stylish eyewear option. They feature a classic shape and minimal detailing, making them suitable for various styles and occasions. The glasses are designed to complete any outfit and fit seamlessly into a minimalist aesthetic, as highlighted by the speaker. The size and shape of the sunglasses are described as perfect for the presenter, indicating a universally flattering design. The product is positioned as a chic and basic essential, designed to be a go-to accessory for anyone looking to elevate their style. The sunglasses address the pain point of finding the right pair of glasses that can match any outfit, and the ad encourages viewers to get theirs today. # Visual style The ad has a casual, UGC-style aesthetic, with a handheld camera and natural lighting. The editing is relatively simple with continuous shots and smooth transitions. The production quality feels like a hybrid between a polished commercial and a user-generated video, which supports the tone of authenticity and relatability. The pacing is moderate, with the focus on clear product demonstration and testimonial delivery. # Hooks Spoken: Female 1: I'm on my way into the office, but needed to stop and show you guys these really cute glasses that Bners just dropped. Text overlay: I'M ON MY WAY INTO THE OFFICE / BUT NEEDED TO STOP AND SHOW YOU / THESE REALLY CUTE GLASSES THAT Visual: 00:00–00:01: A medium close-up shot of a woman walking outside. She has tan skin and brown hair pulled back with a white scrunchie. She wears a black sleeveless top, black pants with a belt, black sunglasses, gold earrings, and a gold necklace. She also has white earbuds in her ears. The background is blurry, but green trees and a white building can be seen. / 00:01–00:06: The camera moves with the woman as she continues to walk, smiling. She is now closer to a sidewalk, which can be seen behind her. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of finding glasses that seamlessly integrate into one's style and fit a chic aesthetic. # Value propositions - The glasses complete any outfit; by purchasing these glasses, one does not need a lot of accessories to look complete. - The product is a chic, basic, black pair of sunglasses. # Benefits - Completes any outfit - Mixes in with any type of style # Features - Minimal detailing - Jet black color # Call to action Get yours today! # Social proof - "They are just absolutely perfect and respectfully I can't stop looking at myself" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer walking on the street and talking directly to the camera in a casual, friendly style. # Storyline - 00:00–00:06 The creator walks toward her office, sharing that she needed to stop and show the audience the 'Olivia' sunglasses in jet black, recently released by Bners. - 00:06–00:11 The creator zooms into the side of the glasses, highlighting minimal details. - 00:11–00:18 The creator then explains how the size is perfect and completes any outfit, especially in black. She says they can mix with any style. - 00:18–00:35 The creator specifies that although she is minimal at work, these sunglasses can do anything. She reiterates the love for the shape and considers them the chic, basic black glasses she’s always looking for, then urges viewers to 'get yours today'.

# Ad summary A creator shows off two pairs of sunglasses and asks viewers which looks best. # Brand positioning Blenders Eyewear is presented as a trendy brand offering a variety of stylish sunglasses. The ad focuses on the aesthetic appeal and fashion-forward designs of their products, positioning the brand as a go-to for those looking to elevate their look with unique eyewear. The brand aligns with a youthful, fashion-conscious lifestyle, encouraging self-expression through accessories. It ignores category norms by focusing on style and trendiness rather than functional features. The brand positioning is primarily emotional, aiming to evoke feelings of style and confidence. # Product The ad features two pairs of Blenders Eyewear sunglasses, "the Azure" and a second pair not identified by name. Both pairs feature thin metal frames, round lenses, and adjustable nose pads. The presenter models both pairs and asks viewers which pair looks better on her. The ad emphasizes the aesthetic appeal of the sunglasses, focusing on how they complement the wearer's style and overall look. The primary USP is the sunglasses' ability to enhance the wearer's style. The ad implies use for everyday wear and fashion-focused occasions. The presenter addresses the purchase barrier of indecision by seeking viewer input on which style is more flattering, effectively making the viewer feel involved in the purchase decision. # Visual style The ad has a casual, UGC feel. The production quality is decent, with clear visuals and simple editing. The editing style includes quick cuts and static shots, timed to the music. The overall aesthetic is bright and cheerful, reflecting the youthful and trendy vibe of the brand. # Hooks Spoken: 00:00–00:03: Hey guys, we have two options for glasses. Text overlay: 00:00–00:01: HEY GUYS / 00:01–00:02: TWO OPTIONS / 00:02–00:03: FOR GLASSES Visual: 00:00–00:02: A medium shot of a young woman with fair skin, light brown hair, wearing a striped long-sleeve shirt, standing in a room with a bookshelf in the background. The camera is stationary and selfie-style. She is smiling and gesturing with her hands as she speaks. # Funnel stage Top of funnel (Awareness) # Pain points Deciding which sunglasses look best can be difficult. # Value propositions - Variety of options to suit different styles # Benefits - Stylish accessory - Enhances your look # Features - Two different styles of sunglasses # Call to action None used. # Social proof - "I think these are the winner honestly" – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the point of view of a product user. # Storyline - 00:00–00:02 The creator introduces herself and says she needs help choosing between two pairs of Blenders sunglasses. - 00:02–00:09 The creator shows off the first pair of sunglasses, calling them "the Azure" by Blenders and says they are "super cute." - 00:09–00:13 The creator shows off the second pair of sunglasses. - 00:13–00:21 The creator says she thinks the first pair is the winner and that she's going to wear them.

# Ad summary The ad features Blenders Eyewear's turquoise sunglasses, highlighting their vibrant color against various backdrops. It targets fashion-conscious individuals who value unique accessories and want to express their personality through eyewear. # Brand positioning Blenders Eyewear is presented as a brand that embraces vibrant colors and bold designs, offering eyewear as a statement piece for self-expression. The brand appears youthful and trendy, targeting individuals who want to stand out with unique and colorful accessories. The focus on 'color pops' suggests the brand aims to differentiate itself from traditional, neutral eyewear, positioning itself as a go-to for adding a fun and fashionable edge to any look. This functional and emotional positioning appeals to customers who value individuality and style. # Product The advertised product is a pair of turquoise-framed sunglasses from Blenders Eyewear. The frames are a translucent turquoise color, with dark lenses. The sunglasses feature a rounded rectangular shape. The ad emphasizes the vibrant color of the frames. The sunglasses appear suitable for daily use as a fashion accessory. # Visual style The ad has a UGC feel, with a handheld camera and natural lighting. The editing style consists of quick cuts to showcase the product in different settings. The pacing is consistent throughout the ad, matching the upbeat music. # Hooks Text overlay: 00:00–00:09 Obsessed with how the color pops! / 00:00–00:09 @blenders Visual: 00:00–00:03 A hand wearing a white shirt and several gold and silver rings and a silver and gold bracelet holds turquoise sunglasses in front of a leafy green houseplant in a brown pot. Behind the plant is a tan dresser with a gold lamp on top, sitting on a tan and white fur rug in a room with tan walls. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The vibrant color of the turquoise frames makes the sunglasses a fashionable accessory. # Benefits - The color pops! # Features - Turquoise frames - Dark lenses # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a customer showcasing the product. # Storyline - 00:00–00:03 A hand holds the sunglasses in front of a plant, showcasing the vibrant color. - 00:03–00:09 The hand moves the sunglasses to an outdoor setting, continuing to display the color against different backgrounds.

# Ad summary A woman shows off a new pair of sunglasses and loves the way they look and how they feel on her. # Brand positioning Blenders Eyewear aims to occupy the space of trendy, affordable, and high-quality eyewear. The brand aligns with a fun, active lifestyle, as seen by the presenter's casual beach attire. Blenders sets itself apart with bold colors and unique designs, creating a distinct identity in a market where many brands offer similar styles. The brand positioning is both functional, offering protective eyewear, and emotional, providing a sense of style and confidence. # Product The product featured is a pair of green Blenders sunglasses called 'The Olivia's'. The sunglasses are designed for everyday wear and are known for their unique color and stylish appearance. The presenter showcases the sunglasses as a fashionable accessory, highlighting how the color enhances her overall look. The sunglasses are described as 'obsessed' with and are presented as an item that adds a fun and trendy element to the user's outfit. The product is aimed at individuals who want to make a statement with their eyewear, emphasizing style and a trendy aesthetic. # Visual style The ad has a casual, UGC feel with bright, natural lighting and a handheld camera style. The editing is simple with static shots and smooth transitions, creating a relaxed and authentic vibe. The pacing is consistent with a moderate BPM, aligning with the presenter's conversational tone. # Hooks Spoken: 00:00–00:02: These are my new sunnies by Blenders and Text overlay: 00:00–00:01: MY NEW SUNNIES / 00:01–00:02: BY BLENDERS AND Visual: 00:00–00:02: A woman with blonde hair is standing outside near a house, wearing a blue bikini top with a white shirt over it, sunglasses, and a hat that says 'California'. She is smiling and looking directly at the camera as she talks about her new sunglasses. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not present a clear pain point. # Value propositions - The sunglasses are a fashionable accessory that can enhance your look. - The sunglasses come in a unique color that can add a fun and trendy element to your outfit. # Benefits - Enhances overall look - Adds a fun and trendy element to the outfit # Features - Unique color - Stylish appearance # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is showcasing the product and expressing her love for it. # Storyline - 00:00–00:02 The presenter is excited to show off her new sunglasses from Blenders. - 00:02–00:07 She emphasizes her obsession with them, calling them the 'Olivia's' and showing appreciation for their color. - 00:07–00:09 The ad transitions to a close-up of the sunglasses, allowing the viewer to see the unique color and design.

# Ad summary Two women in a car answer a question about the sunglasses they are wearing. They respond with the name of the product and confirm they are big fans. # Brand positioning The brand is presented as a must-have accessory with shades that are 'really cute' and enable wearers to feel as though they look better in them. The tone is casual, implying the brand is relatable and fun. # Product The product featured is a pair of sunglasses, worn by two women. The glasses are named "Olivia Shadow" and "Azure Emerald". The ad highlights the aesthetic appeal, with one of the women saying that she looks better in the sunglasses. # Visual style The ad has a casual, bright aesthetic with a natural outdoor setting, suggesting a spontaneous and authentic feel, similar to user-generated content. The editing consists of static shots and smooth transitions. # Hooks Spoken: 00:02–00:03: I think we should, I mean I should. Text overlay: Ask me a question (Question box) / what glasses are those??? (Question box) / Olivia Shadow / Azure Emerald Visual: 00:00–00:18: Two women are in a car. The woman on the left has blonde hair, is wearing a white bathing suit top, a denim jacket, and sunglasses. The woman on the right has tan skin, and is wearing a striped bathing suit top, with sunglasses. They each have their names and the name of their glasses underneath them on the screen. Above them is a question box, with the words, "Ask me a question" at the top. Underneath, it says, "what glasses are those???". The background has some shrubbery, with a bright blue sky above. The camera angle is angled upward and toward the left. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - A pair of shades that can boost your confidence, enhance your looks, and make you feel better. # Benefits - Enables wearer to look better # Features - Olivia Shadow sunglasses - Azure Emerald sunglasses # Call to action None used. # Social proof - "I look better in sunglasses" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of two customers showcasing and reviewing the sunglasses. # Storyline - 00:00–00:02 Two women are in a car, and respond to the question 'What glasses are those???' - 00:02–00:18 They confirm they are wearing the brand, and say they look better in the glasses.

# Ad summary A woman promotes Blenders sunglasses by wearing them and stating that everyone looks good in them. # Brand positioning Blenders is presented as a fashionable eyewear brand for anyone. The brand offers trendy sunglasses that are must-have accessories for day to day looks. # Product The product being advertised is the Olivia collection by Blenders sunglasses. The sunglasses are a fashionable accessory for everyone. The sunglasses come in a tortoise shell pattern. # Visual style The visual style is casual and feels like UGC content. The editing style is basic and uses simple cuts. # Hooks Spoken: 00:00–00:02 I feel like everyone looks good in these. Text overlay: 00:00–00:02 I FEEL LIKE / 00:01–00:02 EVERYONE LOOKS / 00:01–00:03 GOOD IN THESE Visual: 00:00–00:02 A woman with curly hair and a white tank top puts on tortoise shell sunglasses. She is indoors and has on lip gloss and a starfish necklace. # Funnel stage Awareness # Pain points None used. # Value propositions - The Olivia Collection sunglasses are universally flattering. # Benefits - Everyone looks good in these # Features - Olivia Collection sunglasses # Call to action None used. # Social proof - "I feel like everyone looks good in these." # Point of view - Customer 100% – The customer is shown wearing the product and giving a testimonial. # Storyline - 00:00–00:02 A woman puts on a pair of Blenders sunglasses. - 00:00–00:02 She states that everyone looks good in the sunglasses. - 00:02–00:05 She states that she can't leave home without the Blenders Olivia collection sunglasses.

# Ad summary A young woman with blonde hair presents a pair of Blenders sunglasses in her living room. # Brand positioning Blenders is presented as an accessible eyewear brand. The ad highlights the brand's stylish designs and relevance for social outings. It positions the brand as fitting an active, social lifestyle, blending fashion with functionality. The brand seems to disregard high fashion norms, focusing instead on everyday appeal and wearability, with an emotional focus on looking good and being ready for social events. # Product The product featured is the Azure sunglasses by Blenders, specifically the all-black version. These sunglasses are designed for everyday wear and are suitable for going out. The sunglasses are described as stylish and appear to have a slim, oval frame. The ad implies the glasses are designed to enhance a going-out look and are targeted toward individuals who value both fashion and practicality in their accessories. # Visual style The ad features a casual, UGC-style aesthetic, with a focus on clear product visibility and an enthusiastic presenter. Editing consists of static shots. The production quality appears simple and unpolished, giving it a real and approachable feel. The pacing is slow, with one cut in 6 seconds. The presenter’s actions and spoken words align. # Hooks Spoken: 00:00–00:01: Hey guys, so we're going out tonight. Text overlay: 00:00–00:01: SO WE'RE GOING Visual: 00:00–00:01: A young woman with blonde hair stands in a brightly lit living room, facing the camera directly. She wears a gray top and camo pants, with a gold necklace, and speaks enthusiastically. The background includes a ceiling fan, a couch, artwork, and a large potted plant. The camera is stationary, capturing a medium shot of the woman. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Stylish sunglasses for everyday wear and going out # Benefits - Stylish - Enhance your look for going out # Features - Azure sunglasses - All black # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user, who is enthusiastic about the glasses. # Storyline - 00:00–00:01 The video starts with a woman introducing herself, mentioning she's going out tonight. - 00:01–00:03 She then presents the Azure sunglasses by Blenders that she will be wearing. - 00:03–00:04 The woman notes that these are the all-black ones. - 00:04–00:06 She concludes by expressing her positive opinion of the sunglasses.

# Ad summary A young woman on the go promotes Blenders sunglasses and states she is obsessed with them. She describes the features of the glasses, including the colored lenses and detailing on the side. # Brand positioning Blenders Eyewear is presented as a brand that makes colorful and stylish sunglasses. The brand aligns with a fun, active, and youthful lifestyle. The ad copy is straightforward and upbeat. The brand appears to ignore category norms by offering unique shapes and colors and stands out in the market. # Product The product advertised is Blenders Eyewear's new Azure sunglasses. The sunglasses have colored lenses, detailing on the side, and a unique shape. They are for people who are constantly on the go and view sunglasses as their favorite accessory. The woman in the ad says they are the perfect pair of glasses, which suggests they are high quality and stylish. # Visual style The ad has a natural and polished aesthetic. It looks like it was filmed on a phone. The editing style is simple with minimal cuts. The pacing is consistent. # Hooks Spoken: Female 1: I'm constantly on the go and my favorite accessory is her sunnies. Text overlay: 00:00–00:01 I'M CONSTANTLY / 00:01–00:01 MY FAVORITE / 00:01–00:02 SUNNIES THESE Visual: 00:00–00:02 The shot is a selfie-style angle of a young woman outside on a sunny day. The background includes a sidewalk, some grass, parked cars, palm trees, a beach, and some hills. The woman is wearing a white tank top, a necklace, and green sunglasses. She has her hair in braids. She is looking directly at the camera. # Funnel stage Consideration # Pain points None used. # Value propositions - The Blenders' new Azure glasses are a must-have accessory that are perfect for any occasion because of the colored lenses, detailing on the side, and unique shape. # Benefits - The glasses are a must-have accessory that are perfect for any occasion. # Features - Colored lenses - Detailing on the side - Unique shape # Call to action None used. # Social proof - "I'm obsessed" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer using and describing the product. # Storyline - 00:00–00:02 The woman states she is constantly on the go and that sunglasses are her favorite accessory. - 00:02–00:09 The woman states that she is obsessed with Blenders' new Azure glasses and describes what she has been doing, which implies that the glasses are a necessary accessory that can be worn for various occasions. - 00:09–00:15 The woman describes some features of the glasses that she likes, which suggests that these features make them worth purchasing.

# Ad summary This ad for Blenders sunglasses features a creator wearing a white tank top and black athletic pants doing a mirror selfie video in her bedroom, modeling a pair of Blenders sunglasses and enthusiastically noting that she never leaves the house without them. # Brand positioning Blenders is presented as a brand that occupies the space of providing stylish and expressive sunglasses. By partnering with creators like the woman featured, the brand aligns itself with a youthful, fashion-conscious lifestyle. The brand appears to be following category norms by using an influencer to market their product. The brand positioning is primarily emotional, focusing on enhancing the user's style and confidence. The ad highlights Blenders sunglasses as the item you can't leave the house without to add flair to any outfit. # Product The featured product is a pair of Blenders sunglasses with an oversized, square black frame. The sunglasses are presented as a fashionable accessory for everyday wear, particularly when outside the home. The ad does not explicitly state any specific features or technical details of the sunglasses, but emphasizes how the Blenders sunglasses make the creator feel confident when she wears them. The sunglasses are marketed as essential for anyone looking to elevate their style effortlessly. The ad does not address any specific purchase barriers but implies a sense of affordability and accessibility through the casual, relatable presentation. # Visual style The ad has a casual, UGC feel. The production quality is minimal, resembling a typical selfie video. The visual motif is a static, centered frame of the subject. The pacing is moderate with cuts timed to the speaker's dialogue. # Hooks Spoken: 00:01–00:03: The outfit's cute, but it's missing something. Text overlay: 00:00–00:09: Olivia is my go to pair now thanks @blenders Visual: 00:00–00:00: A young woman with curly hair stands in her bedroom, facing a mirror while holding her smartphone up. She is wearing a white tank top, black athletic pants with orange stripes, and a beaded necklace. She is posing in front of a mirror with warm lighting from a lamp on a bedside table and natural light coming from the window behind her. In the background, there is a bed with orange sheets. / 00:01–00:03: The same woman is still in her bedroom, holding her smartphone up and recording herself. The camera slightly zooms in and out as she talks and gestures with her hands. # Funnel stage Consideration # Pain points The ad highlights the feeling of an outfit being incomplete or missing something to make the user feel confident. # Value propositions - The sunglasses complete an outfit and make the user feel confident. # Benefits - Completes the outfit # Features - Stylish sunglasses # Call to action None used. # Social proof - “Olivia is my go to pair now thanks @blenders” – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience with the product, which is communicated through a selfie-style recording and casual tone. # Storyline - 00:00–00:03 The ad begins with a young woman holding her smartphone up, standing in front of a mirror. - 00:01–00:03 She exclaims that the outfit is cute, but it's missing something. - 00:03–00:04 She then holds up a pair of black sunglasses and puts them on. - 00:04–00:06 She shrugs as she now has them on, presenting them as the missing piece. - 00:07–00:09 She states that she never leaves the house without them.

# Ad summary A woman shows off two pairs of sunglasses from the brand MEETH, describing which pair she prefers. # Brand positioning MEETH presents itself as a brand specializing in sunglasses. The brand positions itself in the fashion and lifestyle sector, emphasizing the cuteness and stylishness of its eyewear. The ad suggests that MEETH sunglasses are ideal for everyday wear and for going out, catering to those who want fashionable yet functional accessories. The brand seems to ignore the norm of more serious, sophisticated eyewear, leaning into a playful, youthful aesthetic. # Product The ad features two pairs of MEETH sunglasses: the Olivias and the Azures. The Olivias are presented as a cute, everyday pair, suitable for regular use. The Azures are described as the perfect going-out pair, implying they are more suitable for social events or occasions where one wants to make a statement. The main unique selling proposition of these glasses are their designs and that they are a part of a collection. # Visual style The ad has a casual, UGC-style aesthetic with a bright and airy feel. The editing involves quick cuts to showcase the sunglasses. The production quality is simple, resembling a selfie-style video. The pacing is consistent, with several cuts per minute. The audio is synced with the cuts and the text overlays. # Hooks Spoken: Female 1: I'm getting ready to go to brunch with my friends, and sunglasses are a must. Text overlay: 00:00–00:01 / 00:01–00:02 WITH MY FRIENDS / 00:02–00:03 ARE A MUST Visual: 00:00–00:02 A woman stands indoors, holding her phone in selfie mode. She is wearing a red strapless shirt, denim shorts, and jewelry. She has curly black hair pulled half-up with a white streak dyed at the roots. She is surrounded by plants and a patterned rug. # Funnel stage Consideration # Pain points Needing stylish accessories to complete an outfit for social events # Value propositions - Sunglasses for every day use - Stylish sunglasses for special occasions # Benefits - Olivias: cute and for every day - Azures: perfect going out pair # Features - Two styles of sunglasses: Olivias and Azures # Call to action None used. # Social proof - “These are MEETH Olivia's, literally so cute and for every day” – Female 1 (Customer) - “This is what the Azure's look like on. I'm kind of obsessed.” – Female 1 (Customer) - "This is just like the perfect going out pair." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The woman states she is getting ready to go to brunch with her friends, setting a relatable context for needing stylish accessories. - 00:02–00:03 She says that sunglasses are a must, emphasizing the importance of having the right eyewear for the occasion, which positions sunglasses as essential fashion items. - 00:03–00:05 She shows two pairs of MEETH sunglasses and states that she will try on both to see which pair looks better, creating an element of choice and anticipation for the viewer. - 00:05–00:09 She first tries on the Olivias, calls them "so cute" and says they are perfect for everyday, directly promoting their aesthetic appeal and versatility. - 00:09–00:14 She then tries on the Azures, showcasing how they look on, and shares that she's “kind of obsessed,” further emphasizing their appeal. - 00:14–00:17 She concludes by calling the Azures the “perfect going out pair,” reinforcing their suitability for social events and solidifying the purpose of each pair.

# Ad summary An ad for Blenders sunglasses featuring a creator talking about her new sunglasses. She is seen putting them on and talking about the detailing and shape. # Brand positioning Blenders is presented as a brand that offers stylish and trendy sunglasses. The brand positions itself by highlighting the aesthetic appeal and versatility of its products, suggesting they can complement any outfit. This emotional positioning focuses on enhancing personal style and confidence rather than functional benefits. The brand also pushes against the norm by offering unique detailing and shapes, indicating a focus on standing out. # Product The product featured in this ad is Azure sunglasses from Blenders. They are described and displayed as a fashionable accessory, highlighting their versatility and unique design. The sunglasses have a silver frame with a smaller, rounded shape. The brand offers unique detailing on the sides of the frames. The creator is shown putting on the sunglasses to enhance her outfit, reinforcing their role as a style accessory. These features aim to overcome the barrier of glasses being just practical eyewear and instead position them as an essential fashion statement. # Visual style The ad has a casual, UGC feel, suggesting it was filmed on a smartphone with natural lighting. The editing is simple with static shots and minimal transitions, focusing on the creator's testimonial. The pacing is consistent, aligning with the creator's speech. # Hooks Spoken: 00:00–00:02 Female 1: If you're like me, sunglasses are a non-negotiable before going out. Text overlay: 00:00–00:01 IF YOU'RE LIKE ME / 00:01–00:02 NON NEGOTIABLE Visual: 00:00–00:02 The shot is a close-up of a young woman with curly brown hair, light-medium skin tone, wearing a blue bikini top, a pink striped shirt, and gold jewelry. She is holding sunglasses in her hands, speaking directly to the camera in selfie style. The background is out of focus but shows foliage and a dark overhang, suggesting an outdoor patio. Text overlays appear at the bottom of the screen as she speaks. # Funnel stage Consideration # Pain points None used. # Value propositions - If you're like me, sunglasses are a non-negotiable before going out # Benefits - They literally go with every outfit # Features - Detailing on the sides - Shape of the glasses # Call to action None used. # Social proof - "I'm obsessed" - Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their love for the product. # Storyline - 00:00–00:02 The creator states that sunglasses are non-negotiable before going out. This is meant to immediately resonate with viewers who feel the same way, presenting the product as an essential item. - 00:02–00:05 00:02–00:05 The creator then introduces the new Azure glasses from Blenders, stating she is obsessed with them. This transition introduces the specific product being advertised, setting up the viewer to learn about its specific qualities. - 00:06–00:09 00:06–00:09 She points out the detailing on the sides of the glasses, and the shape of them. By focusing on details, the ad is highlighting the design features that set these glasses apart from others. - 00:09–00:11 00:09–00:11 She states they literally go with every outfit. This statement is a pitch to convince the audience that these glasses are a versatile accessory that will be a valuable addition to their wardrobe. - 00:11–00:12 00:11–00:12 The creator poses and nods as if she knows she looks good. This reinforces the emotional benefit of the glasses.

# Ad summary A creator endorses Blenders Sunglasses, specifically the Azure style, highlighting their comfort and versatility as an everyday accessory. # Brand positioning Blenders is presented as a brand that offers stylish yet accessible eyewear, positioned for everyday use. The ad emphasizes ease and comfort, suggesting Blenders aims to make fashion effortless for its customers. The brand does not push against competitor behaviors, but follows the trend of smaller frames. The overall tone is casual and relatable, aligning with a lifestyle focused on simplicity and comfort. Blenders seeks to occupy the space in the consumer's mind as the go-to brand for everyday sunglasses that are both comfortable and stylish. # Product The featured product is the Azure style of sunglasses from Blenders. These sunglasses are presented as an easy, everyday pair that fits well and feels comfortable. They have smaller frames, aligning with current trends, and are described as making any outfit feel more put together. The product is for anyone seeking stylish sunglasses that are also comfortable and versatile for daily wear. The advertisement addresses the purchase barriers of fit and comfort by showing that the sunglasses fit well and are comfortable to wear. # Visual style The ad has a polished UGC feel with natural lighting and smooth transitions. The editing style consists of quick cuts, giving it a modern and fast-paced rhythm. The production quality is a blend of user-generated content and commercial, which helps to convey a relatable and authentic tone. The pacing is consistent throughout the ad, maintaining a steady flow of visuals and information. # Hooks Spoken: 00:00–00:02 I have been reaching for these sunglasses nonstop lately. Text overlay: 00:00–00:04 I have been reaching for these sunglasses nonstop lately. Visual: 00:00–00:02 A pair of black, round Blenders sunglasses is shown resting on a marble surface; a person wearing a striped shirt and jeans holds the glasses. The camera is static with no movement, positioned overhead. The lighting is soft and natural. The product logo on the side of the glasses is visible. # Funnel stage Consideration # Pain points None used. # Value propositions - Sunglasses are comfortable - Sunglasses make every outfit feel put together # Benefits - Easy, everyday pair - Fit my face so well - So comfortable - Make every outfit just feel a little more put together # Features - Azure style sunglasses - Smaller frames # Call to action None used. # Social proof - I have been reaching for these sunglasses nonstop lately – Female 1 (Customer) - These just fit my face so well and so comfortable – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a sunglasses user/customer, who reviews the glasses. # Storyline - 00:00–00:05 00:00–00:05 A creator introduces a pair of Blenders sunglasses, the Azure style, which she calls an easy, everyday pair. - 00:05–00:12 00:05–00:12 The creator shares that she's been into smaller frames lately and that these sunglasses fit her face well, are comfortable, and make every outfit feel more put together.

# Ad summary This ad showcases a new line of Phoenix sunglasses by Blenders, highlighting their elevated frame, sleek design, and polarized lenses. # Brand positioning Blenders is presented as a brand that combines classic style with modern design, offering premium eyewear with a focus on both fashion and functionality. The brand occupies a space in the market for consumers seeking stylish yet practical eyewear, emphasizing quality materials, innovative features like polarized lenses, and an accessible price point. This positions them as a brand that values both aesthetics and performance, catering to individuals who want to look good while ensuring optimal eye protection. # Product The advertised product is the 'Phoenix' line of sunglasses by Blenders, now available in new colors. These sunglasses feature an 'Elevated Frame' crafted with durable, high-quality plating for a premium look and feel. The design is a 'Classic Remixed,' offering a sleek Navigator silhouette reborn with a modern twist. The lenses are 'Premium, Polarized PureBlend Lens,' providing 100% UV protection. This combination of style, durability, and eye protection makes the Phoenix sunglasses a desirable choice for fashion-conscious consumers seeking both aesthetic appeal and practical benefits. # Visual style The ad has a clean, polished, studio-shot production quality with a focus on showcasing the product in a visually appealing way. The visual motifs include a grid layout with labels and descriptions. There are minor lighting effects to highlight the product. The typography is large and legible, ensuring scannability. The overall style is native to in-feed ads, with a focus on product features and aesthetic appeal. # Hooks Headline: Elevated Frame # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Durable, high-quality plating for a premium look and feel. - Sleek Navigator silhouette reborn. - With 100% UV protection. # Benefits - Premium look and feel - Sleek Navigator silhouette reborn - 100% UV protection # Features - Elevated Frame - Durable, high-quality plating - Sleek Navigator silhouette - PureBlend Lens - 100% UV protection # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears throughout the ad, highlighting product features, design elements, and brand messaging to promote the sunglasses. # Storyline - The ad opens with a close-up showcasing two pairs of Blenders Phoenix sunglasses positioned on a textured surface. The intention is to immediately capture attention with the product's visual appeal, from the brand's perspective. - Next, the ad highlights the key features of the sunglasses with labels and brief descriptions pointing to different parts of the product: 'Elevated Frame - Durable, high-quality plating for a premium look and feel,' 'A Classic Remixed - Sleek Navigator silhouette reborn,' and 'Premium, Polarized PureBlend Lens - With 100% UV protection.' This informs the customer about what makes these sunglasses premium from the brand's perspective. - Finally, the ad concludes by emphasizing the availability of 'Phoenix' sunglasses in new colors. This encourages viewers to explore the updated options and make a purchase from the brand's perspective.

# Ad summary An influencer showcases a new pair of sunglasses from Blenders. # Brand positioning Blenders presents itself as a brand that offers fun and colorful sunglasses that allow you to make a statement. The brand goes against the norm of neutral-colored glasses, offering consumers an option to buy cute and colorful frames that fit their face perfectly. # Product The product featured is a pair of sunglasses from Blenders with pink-tinted lenses. According to the content creator, it can be hard to find glasses with color that fit well, but these do perfectly. She states that the glasses can add the perfect pop of color to any outfit. # Visual style The ad has a casual UGC feel with natural outdoor lighting. The editing is quick and the camera bobs naturally as the content creator speaks. # Hooks Spoken: Female 1: Look at these glasses. I mean, they're from Blenders. Text overlay: LOOK AT THESE / GLASSES / I MEAN / BLENDERS Visual: 00:00–00:02 The shot is a close-up of a smiling woman, angled up towards her face in selfie-style, in front of a lush green backdrop. She has long brown hair and is wearing pink-tinted sunglasses and a yellow bikini top. The camera bobs slightly. / 00:02–00:05 The camera tilts slightly, and the background becomes brighter. / 00:05–00:06 The shot is a close-up of a smiling woman, angled up towards her face in selfie-style, in front of a lush green backdrop. She has long brown hair and is wearing pink-tinted sunglasses and a yellow bikini top. The camera bobs slightly. # Funnel stage Top of funnel (Awareness) # Pain points The ad suggests it is difficult to find sunglasses that have color and fit the face perfectly. # Value propositions - Presents the glasses as an easy way to make any outfit more colorful. # Benefits - Pop of color # Features - Colored lenses - Perfect fit # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is happy with the product. # Storyline - 00:00–00:02 The content creator is outside by a leafy green backdrop, smiling in a yellow bathing suit and a pair of pink-tinted sunglasses. - 00:05–00:09 She states the sunglasses are from Blenders and that they are so cute. - 00:09–00:14 She claims they're the perfect pop of color, even though she normally wears neutral glasses. - 00:14–00:17 She states that it can be hard to find colored glasses that fit her face. - 00:17–00:21 She concludes that these ones are doing it.

# Ad summary This ad features a man on a beach talking about Blenders sunglasses. He speaks on the benefits of wearing sunglasses everyday and is later shown surfing in Blenders sunglasses. # Brand positioning Blenders is presented as a brand providing sunglasses for those who spend a lot of time outdoors. The brand is positioned as stylish and functional, with the ad highlighting the importance of eye protection, even on cloudy days. The brand promotes an active, outdoor lifestyle. # Product The product being advertised is Blenders sunglasses, specifically the Millenia model. These sunglasses are designed for daily wear, especially for individuals who spend a lot of time outdoors. The ad emphasizes the importance of wearing shades to protect the eyes, even when it's cloudy. The Millenia model is a stylish choice for those seeking both fashion and function. # Visual style The ad has a natural, outdoorsy aesthetic. The editing style features quick cuts from the man talking to surfing footage. The production quality is high, with clear visuals and smooth transitions. The ad has a consistent, upbeat pacing. # Hooks Spoken: Male 1: All right, guys, I never leave the house without my shades. Text overlay: 00:00–00:02: All right, guys, / 00:01–00:02: I never leave the house without my shades. Visual: 00:00–00:02: The shot shows a man standing on a sandy beach, facing the camera. The background shows a calm ocean, and the sky is a mix of blue and soft orange colors. The man is wearing sunglasses, a black t-shirt, and a baseball cap. The camera is stationary, and the lighting is natural. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not explicitly stated, but the ad implies that people may not realize the importance of wearing sunglasses, even on cloudy days. The man emphasizes the need to protect eyes from the sun, even when it is not sunny, as he states "I'm outside all day, so even when it's cloudy, I make sure I have my shades on me." # Value propositions - Stylish eye protection - Essential for outdoor activities # Benefits - Eye protection - Stylish design - Outdoor wear # Features - Millenia model # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told from the perspective of a brand customer or partner on a beach promoting their glasses. # Storyline - 00:00–00:02 A man on a beach introduces himself and claims that he never leaves the house without sunglasses. - 00:02–00:05 The man states that the sunglasses he is wearing are his favorite pair from Blenders, and identifies the model as the Millenials. The message is that the sunglasses are of a high quality and fashionable. - 00:05–00:08 The man claims that he is outside all day and needs to wear sunglasses even when it is cloudy. This statement highlights the importance of eye protection. - 00:09–00:14 The camera cuts to a scene of someone surfing, further emphasizing the outdoor lifestyle.

# Ad summary This image ad for Blenders eyewear features a woman in a pool wearing blue sunglasses. The text 'Blenders Always On.' appears on the left side of the image. # Brand positioning Blenders presents itself as a lifestyle brand for individuals who are always active and "on." It offers eyewear that is both functional and fashionable, and is shown being worn in active settings like a swimming pool. The brand emphasizes being ready for anything, as encapsulated in their slogan "Always On." # Product The product is a pair of sunglasses from Blenders Eyewear, specifically the "Millenia DX Blue Phoenix II" model. They feature a square frame and blue lenses and frame. The sunglasses are designed to be worn during active moments. The ad does not explicitly address any purchase barriers, but implies the product is for people wanting to express themselves in sunny conditions. # Visual style The ad has a polished, lifestyle-oriented visual style. The image features a natural outdoor setting, clear lighting, and a shallow depth of field, which focuses attention on the sunglasses and the person wearing them. The typography is clean and modern, and the color palette is dominated by cool blues and greens. The overall look is designed to convey an active, stylish, and aspirational vibe. # Hooks Headline: Always On. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Millenia DX Blue Phoenix II # Call to action None used. # Social proof - None used. # Point of view - Customer: The sunglasses are being worn by the woman in the pool, suggesting the customer’s point of view by showing how the product looks and integrates into a lifestyle setting. - Brand: The Blenders logo and tagline are prominently displayed, representing the brand's perspective and key messaging. # Storyline - The image opens with a woman wearing blue sunglasses in a pool. The brand wants to be associated with an active lifestyle. - The image showcases the Blenders brand name and tagline, "Always On," positioning the brand as essential for an active lifestyle. The brand is telling the viewer how they should perceive the brand. - The image draws attention to the Millenia DX Blue Phoenix II sunglasses by showing a close-up of the product on a person in a real-world scenario. The ad seeks to show a particular style of Blenders sunglasses and convey the style and model name.