How Wealthsimple Advertises on Meta

# Ad summary This static image ad for Wealthsimple encourages users to move their money to Wealthsimple by offering a 3% match. The ad lists different transfer amounts and their corresponding cash bonuses. # Brand positioning Wealthsimple is presented as a modern and accessible financial platform that rewards users for moving their funds to their service. The brand aims to simplify investing and saving, making it more approachable for a broader audience. By offering a clear and straightforward bonus structure, Wealthsimple positions itself as a transparent and customer-centric alternative to traditional financial institutions. The brand promotes financial empowerment by enabling users to earn more on their existing assets. # Product The ad promotes Wealthsimple's service of matching a percentage of funds transferred to their platform. For a limited time, until March 31, Wealthsimple is offering a bonus match of up to 3% when users transfer eligible accounts. The amount of the cash bonus depends on the transfer amount. For example, a transfer of $500,000 earns a bonus of $15,000, while a $25,000 transfer earns a $500 bonus. The USP is the immediate financial incentive, making it a clear value proposition for potential customers looking to maximize their returns. # Visual style The ad uses a clean, modern visual style with a gradient background and 3D typography. It combines simple text layouts with a stylized 3D graphic to create a professional and trustworthy image. The color scheme uses a light blue and peach which gives it an approachable feel, while the font choice is clean and legible to ensure easy readability. # Hooks Headline: Get up to a 3% match when you move to Wealthsimple # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the potential for missing out on earnings. People might feel that their current investment platform isn't offering them the best possible returns, leading to a desire for higher earnings. # Value propositions - Get up to a 3% match when you move to Wealthsimple: Earn extra money on your existing funds # Benefits - Earn a cash bonus when you move to Wealthsimple # Features - 3% match - Cash bonus # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to inform and incentivize potential customers to transfer their accounts to Wealthsimple. The ad conveys the brand's offer and the steps to claim it. # Storyline - The ad begins by immediately conveying the potential reward to the audience: Get up to a 3% match when you move to Wealthsimple. This is the hook, intended to grab the viewer's attention by presenting the primary benefit of switching to Wealthsimple. The brand is communicating the potential financial gain, enticing the viewer to keep reading. - Next, the ad explains the basic steps needed to qualify for the offer: Just register, make an eligible account transfer, and choose your cash bonus. Ends March 31. This beat clarifies the offer and its time-sensitive nature, with the brand explaining the logistics of the offer, while adding a sense of urgency. - Finally, the ad visualizes the cash bonus amount that can be earned based on the transfer amount, with the brand detailing a set of transfer/bonus scenarios: $500,000 → $15,000, $100,000 → $3,000, $50,000 → $1,500, $25,000 → $500. This section reinforces the financial incentive and making it easier for potential customers to quickly assess the value of the offer.

# Ad summary Wealthsimple is running a contest to win a $3M home when you sign up. They also offer up to a 3% match on eligible transfers. # Brand positioning Wealthsimple is a financial services company that aims to make investing accessible and straightforward for everyone. They emphasize a modern approach to wealth management, challenging traditional, complex financial systems with a simplified, user-friendly platform. The brand promotes the values of transparency, simplicity, and empowerment, helping customers confidently manage their finances with tools and services that are easy to understand and use. Positioning themselves as the antithesis of intimidating financial institutions, Wealthsimple promotes a lifestyle of informed decision-making and financial independence. # Product The ad highlights Wealthsimple's investment platform, positioning it as an accessible way to grow your wealth. The ad focuses on the promotion of winning a $3M home when you register. It also references up to a 3% match on eligible transfers. By focusing on the sweepstakes and transfer bonus, the ad draws potential customers into the Wealthsimple platform, suggesting it as a worthwhile option for managing and growing their investments. # Visual style The ad features a high-quality, polished aesthetic with a focus on the aspirational prize of a modern home. The image uses natural lighting and a soft color palette to create an inviting and luxurious feel. The typography is clean and modern, complementing the overall design. The image leverages a visually appealing setting and a simple layout to capture attention and convey the offer effectively. # Hooks Headline: Register for a chance to win this $3M home # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that users are looking to grow their wealth and manage their finances effectively. The potential frustration is the lack of a significant initial boost or incentive to start investing. # Value propositions - Potential to win a valuable prize while engaging with financial services - Opportunity to benefit from a match on eligible transfers # Benefits - Chance to win a $3M home - Earn entries by signing up # Features - Up to a 3% match on eligible transfers # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes Wealthsimple's services and the sweepstakes contest. The brand is communicating the benefits of signing up and participating. # Storyline - The ad begins by stating, "Register for a chance to win this $3M home." This is designed to immediately capture attention with the offer of a significant prize. The message is from the brand, aiming to incentivize sign-ups and engagement by presenting a desirable opportunity. - The ad continues, "Sign up to earn entries, and get up to a 3% match on eligible transfers, too. Question everything. Except this." This builds on the initial hook by providing additional incentives. The statement comes from the brand, encouraging potential customers to sign up and also highlighting the benefit of a 3% match, reinforcing Wealthsimple's value proposition.

# Ad summary This Wealthsimple ad promotes an offer of up to a 3% match for customers who transfer their accounts to Wealthsimple. The ad uses a list of potential transfer amounts and their corresponding cash bonuses to illustrate the potential value. An abstract, textural visual and deadline is also used. # Brand positioning Wealthsimple is presented as a straightforward and attractive option for managing investments. The brand emphasizes accessibility and value through its offer of a cash bonus for new transfers, suggesting a commitment to rewarding customers for choosing their platform. The brand positioning is functional, focusing on the monetary benefits and ease of transferring accounts. # Product The product being advertised is Wealthsimple's investment account transfer service, which allows customers to move their existing investment accounts to the Wealthsimple platform. The ad highlights a limited-time offer where customers can receive up to a 3% match on their transferred funds as a cash bonus. The ad shows examples such as a $500,000 transfer resulting in a $15,000 bonus. The ad encourages customers to register, make an eligible account transfer, and choose their cash bonus, with the offer ending on March 31. # Visual style The ad features a clean, minimalist visual style with a soft color palette, designed to feel approachable and modern. The use of a gradient background and a 3D abstract sculpture adds depth without distracting from the message. The layout is simple and easy to scan, allowing the viewer to quickly understand the offer. The visual approach contrasts with the typical imagery in the finance sector to stand out. # Hooks Headline: Get up to a 3% match when you move to Wealthsimple # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that potential customers may feel hesitant or inconvenienced by the process of transferring investment accounts, therefore missing out on financial opportunities. # Value propositions - Receive a cash bonus of up to 3% when you transfer your investment accounts to Wealthsimple. # Benefits - Cash bonus # Features - Up to a 3% match # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating an offer and its benefits through the headline, supporting text, and examples of potential cash bonuses. # Storyline - The ad opens with the Wealthsimple logo and a headline that immediately communicates the core value proposition: "Get up to a 3% match when you move to Wealthsimple." This serves as the primary hook, designed to grab the viewer’s attention by highlighting a direct financial benefit from the brand's POV. - The ad provides supporting details about the offer by explaining that the viewer can "Just register, make an eligible account transfer, and choose your cash bonus. Ends March 31." This provides essential instructions and creates a sense of urgency by including the end date from the brand's POV. - A table of transfer amounts with corresponding cash bonuses such as "$500,000 → $15,000" and "$25,000 → $500" are shown to illustrate the potential value. This provides concrete examples of what the customer could gain by taking advantage of the offer, helping them understand the scale of the bonus from the brand's POV. - An abstract percentage symbol is shown to reinforce the offer and connect the visual imagery with the message. It acts as a visual anchor that reinforces the primary offer from the brand's POV.

# Ad summary This ad promotes Wealthsimple's TSFA account, highlighting a limited-time offer of up to a 3% match for new transfers completed before March 31. It features abstract shapes rendered in a glossy, 3D style and provides simple instructions to take advantage of the offer. # Brand positioning Wealthsimple positions itself as a straightforward, accessible investment platform. The ad uses a modern, minimalist design and clearly states the benefits of using their platform. The brand appeals to users seeking uncomplicated financial solutions, emphasizing ease of use and transparent offers. The modern design aesthetic conveys a sense of reliability and innovation, likely targeting a younger, tech-savvy demographic that appreciates clarity and simplicity in financial services. # Product The ad promotes Wealthsimple's Tax-Free Savings Account (TSFA), highlighting a limited-time promotional offer. It emphasizes that new users can receive up to a 3% match when they move their TSFA to Wealthsimple. The ad addresses potential barriers by outlining the steps: just register, make an eligible account transfer, and choose your cash bonus. The promotion is time-sensitive, ending March 31. # Visual style The ad has a clean, modern visual style with glossy, 3D-rendered abstract shapes. The color palette is soft and pastel. The production quality is high, with professional rendering and a minimalist design. The visual motifs focus on simplicity and abstract forms, contrasting with the more complex world of finance. This creates a visually appealing and easily scannable ad that stands out in a crowded feed. # Hooks Headline: Move your TSFA and get up to a 3% match # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of missed matching funds. By offering up to a 3% match, the ad is solving the problem of users losing potential earnings. # Value propositions - Move your TSFA and get up to a 3% match # Benefits - Cash bonus # Features - Up to a 3% match # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad presents information and prompts from the perspective of Wealthsimple, aiming to inform and incentivize viewers to move their TSFA to their platform. - Customer: The copy speaks to the customer's needs by making the steps simple and emphasizing the 3% match for a new account transfer. # Storyline - The ad opens with the headline “Move your TSFA and get up to a 3% match”, immediately capturing attention and introducing the key benefit from the brand’s perspective. This is designed to entice viewers to learn more about transferring their TSFA to Wealthsimple. - The ad then provides succinct instructions: "Just register, make an eligible account transfer, and choose your cash bonus. Ends March 31." Speaking from the brand’s perspective, this outlines the straightforward process and creates urgency by highlighting the promotion's end date. - The Wealthsimple logo is prominently displayed at the bottom of the ad, reinforcing brand recognition. From the brand's perspective, this ensures viewers know who is offering the promotion and where to go to take advantage of it.

# Ad summary This ad promotes Wealthsimple and encourages users to move their Tax-Free Savings Account (TFSA) to their platform to receive up to a 3% match. It highlights a limited-time offer, ending on March 31st, targeting individuals looking to grow their savings with a bonus incentive. # Brand positioning Wealthsimple is presented as a modern, accessible financial platform designed to simplify investing and wealth management. The brand promotes ease of use and offers incentives like cash bonuses to attract new customers, specifically those who may be intimidated by traditional investment options. By focusing on user-friendly registration and account transfers, Wealthsimple aims to position itself as a straightforward, trustworthy option for managing and growing personal wealth. # Product Wealthsimple is promoting its Tax-Free Savings Account (TFSA) transfer service, which allows users to move their existing TFSAs from other institutions to Wealthsimple. The primary incentive is a cash bonus, offering up to a 3% match on the transferred amount. To participate, users need to register, make an eligible account transfer, and choose their cash bonus before the offer ends on March 31st. This promotion aims to lower the barrier to switching accounts by providing a financial incentive and simplifying the transfer process. # Visual style The ad features a clean, minimalist design with 3D abstract shapes in a limited color palette, creating a modern and approachable aesthetic. The use of simple geometric forms and soft lighting suggests a friendly, tech-forward brand image. The overall production quality is highly polished, lending a sense of professionalism and trustworthiness. # Hooks Headline: Move your TFSA and get up to a 3% match # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of missed opportunity by suggesting that viewers may be missing out on potential earnings or bonuses by not transferring their TFSA to Wealthsimple. "Move your TFSA and get up to a 3% match" implies that keeping your TFSA where it is means forgoing this benefit. # Value propositions - Get up to a 3% match # Benefits - Cash bonus - Simple registration - Eligible account transfer # Features - TFSA transfer service - Up to a 3% match # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image ad, where Wealthsimple is communicating the benefits of their TFSA transfer service and urging viewers to take action before the limited-time offer expires. # Storyline - The ad starts by highlighting the offer to move your TFSA and get up to a 3% match, immediately grabbing attention with the potential financial gain. The brand is communicating this main value proposition to encourage consideration of its services. - The ad then explains the process: simply register, make an eligible account transfer, and choose your cash bonus, emphasizing the ease of participation. The brand is clarifying how easy it is for the customer to take advantage of the offer. - The ad ends by stating that the offer ends March 31, creating a sense of urgency. The brand is prompting the customer to act quickly before the offer expires.

# Ad summary Wealthsimple is offering users a chance to win a $3 million home if they register on the platform. By signing up, users can earn entries and receive up to a 3% match on eligible transfers. # Brand positioning Wealthsimple is presented as a modern and unconventional financial services company that encourages users to question traditional financial norms, as conveyed through the tagline "Question everything. Except this." The company is offering a chance to win a $3 million home, which suggests a focus on significant life goals and opportunities for wealth accumulation. Wealthsimple aims to occupy a space in the consumer's mind as a forward-thinking, empowering financial partner that challenges the status quo and promotes financial independence. # Product The advertisement promotes a sweepstakes by Wealthsimple, offering participants the chance to win a $3 million home by registering on the platform. By signing up, users earn entries into the sweepstakes and can receive up to a 3% match on eligible transfers. The ad is positioned to appeal to those interested in wealth accumulation and financial opportunities. # Visual style The ad uses a clean and minimalist aesthetic with a soft color palette. The overall production quality appears to be high, suggesting a professional or studio-shot image. The modern dining room implies a lifestyle of comfort and sophistication, aligning with the brand's offer of a $3 million home. The typography is simple and legible, ensuring the message is easily scannable in the feed. The style contrasts with typical financial ads by focusing on lifestyle aspiration rather than direct financial data, possibly to increase stop power. # Hooks Headline: Register for a chance to win this $3M home # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Chance to win a $3M home by simply registering on the platform, which ties in with a high-value prize that incentivizes participation. - Opportunity to earn entries and potentially receive a 3% match on eligible transfers when signing up. # Benefits - Chance to win a $3M home - Earn entries into a sweepstakes - Potentially receive a 3% match on eligible transfers # Features - Sign up to earn entries - Get up to a 3% match on eligible transfers # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is making an announcement about the promotional offer. # Storyline - The ad starts with a clear announcement of a sweepstakes, presented by the brand, offering the chance to win a $3M home. This is intended to immediately grab the viewer's attention and highlight a high-value prize to incentivize participation. - Wealthsimple encourages users to sign up, earn entries, and receive up to a 3% match on eligible transfers. This informs the viewer about the steps required to participate in the sweepstakes while also showcasing the potential financial benefits of using Wealthsimple. The brand is conveying the ease of participation and emphasizing the additional incentives, making the offer more appealing. - Wealthsimple includes the tagline "Question everything. Except this," which signals a brand philosophy of challenging traditional norms while emphasizing the exceptional nature of this opportunity. The brand is positioning itself as unconventional and thought-provoking, encouraging viewers to reconsider financial practices, thus inviting the viewer to embrace Wealthsimple.

# Ad summary This ad for Wealthsimple promotes an RRSP transfer and offers a 3% match for eligible transfers. The ad features a simple design with the company logo at the top and deadline at the bottom. # Brand positioning Wealthsimple is presented as a straightforward and accessible investment platform, aiming to simplify financial processes for its users. The brand is positioned as a modern solution for managing finances, offering incentives like a 3% match to encourage users to move their RRSP accounts. By focusing on simplicity and tangible benefits, Wealthsimple seeks to appeal to individuals looking for easy-to-understand investment options and incentives. # Product The featured product is Wealthsimple's RRSP (Registered Retirement Savings Plan) transfer service. It allows users to move their existing RRSP accounts to Wealthsimple. The ad highlights a key incentive: a 3% match on eligible account transfers. To qualify, users need to register, make an eligible account transfer, and choose their cash bonus. This offer is framed as a limited-time opportunity, expiring on March 31, creating a sense of urgency to encourage immediate action. # Visual style The ad utilizes a clean, minimalist aesthetic with a focus on three-dimensional elements. The use of soft lighting and pastel colors gives the ad a modern and approachable feel. The composition is balanced, with elements strategically placed to guide the viewer's eye. The overall style is highly polished, suggesting a professional and trustworthy brand. # Hooks Headline: Move your RRSP and up to get a 3% match # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of potentially missing out on additional financial benefits by not transferring an RRSP account. This is signaled through the headline "Move your RRSP and up to get a 3% match," implying that the customer could be gaining more value by switching to Wealthsimple. # Value propositions - Move your RRSP and get a 3% match # Benefits - Get a 3% match - Cash bonus # Features - RRSP transfer service - 3% match on eligible account transfers # Call to action None used. # Social proof - None used. # Point of view - Brand: The Wealthsimple brand is communicating the benefits of switching an RRSP account to their service and encouraging the audience to take advantage of the offer. # Storyline - Wealthsimple announces an opportunity to move your RRSP and get a 3% match. The brand is speaking directly to the audience and introducing the main benefit of switching their RRSP account. - The brand is providing a list of conditions to be eligible for the 3% match on the user's RRSP. The brand is telling the customer what they need to do to be eligible for the 3% bonus and emphasizing that the offer ends March 31.

# Ad summary This Wealthsimple image ad promotes a 3% match when you move your investments. The ad features the Wealthsimple logo and a visual of a pink 3D percentage symbol. # Brand positioning Wealthsimple is presented as a modern and accessible investment platform. The ad focuses on simplicity and value, aiming to make investing straightforward and appealing to a broad audience. The brand emphasizes a customer-centric approach by offering a cash bonus and a 3% match, which is intended to stand out against competitor offerings. # Product The advertised product is Wealthsimple's investment account, which offers users a 3% match when they move their investments to the platform. This bonus is positioned as a straightforward incentive to switch investment accounts to Wealthsimple. The ad highlights the ease of transferring investments with a simple three-step process: register, make an eligible account transfer, and choose your cash bonus. The advertisement targets individuals looking for a simple and rewarding way to manage their investments, emphasizing the financial benefit of transferring to Wealthsimple. # Visual style The ad features a clean and modern visual style with a soft color palette. The 3D rendering of the percentage symbol adds a touch of sophistication, while the gradient background provides depth without being distracting. The overall design is minimalist, focusing on clarity and ease of understanding. The fonts are clean and legible, which contributes to the ad's polished and professional look. # Hooks Headline: Get up to a 3% match when you move your investments # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the friction of switching investment platforms by emphasizing the ease of the transfer process and highlighting the tangible financial incentive of a 3% match. # Value propositions - 3% match: Gain additional funds by transferring investments - Simple transfer process: Register, transfer, and choose cash bonus # Benefits - Increase your investment value with a 3% match - Simplify the transfer process - Receive a cash bonus # Features - 3% match on investment transfers - Easy registration and account transfer process - Cash bonus option # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of choosing Wealthsimple for investment management and offering a straightforward incentive to switch. # Storyline - The ad opens by introducing Wealthsimple and the offer of a 3% match on investment transfers, immediately capturing the viewer's attention with a tangible financial benefit. This is from the brand's perspective, highlighting the primary incentive for customers to consider Wealthsimple. - The ad then outlines the simple process of registering, transferring an eligible account, and choosing a cash bonus, presented from the brand's perspective to show how easy it is to take advantage of the offer. This step is intended to reduce perceived barriers to entry. - Finally, the visual of the percentage sign reinforces the key offer, solidifying the message and providing a memorable image associated with the brand's promotion. This helps the viewer remember the core benefit being offered from the brand's perspective.

# Ad summary This ad features a creator discussing Wealthsimple's promotion matching up to 3% of investments. He explains how additional entries to their $3 million dream home giveaway are earned for every dollar transferred. # Brand positioning Wealthsimple is presented as a platform that rewards users for transferring and consolidating their investment accounts such as TFSAs, RRSPs, and non-registered accounts. The brand is positioned as a modern solution that can make financial gains more accessible and appealing, especially through promotions like matching investments and sweepstakes entries for a chance to win a $3 million dream home. The tone is educational and encouraging, suggesting Wealthsimple aims to empower users to take control of their financial futures through promotions that offer tangible benefits beyond market growth. # Product Wealthsimple is featured as a platform that allows users to consolidate various investment accounts, including TFSAs, RRSPs, and non-registered accounts. It incentivizes users to transfer their accounts by offering a promotion where Wealthsimple matches up to 3% of the transferred amount. Additionally, for every dollar transferred, users receive an entry into a sweepstakes for a chance to win a $3 million dream home. The advertised promotion specifically addresses the barrier of inertia by providing immediate financial and sweepstakes entry incentives for transferring funds, implying that users can gain additional financial rewards and an opportunity to win a home simply by consolidating their accounts on the platform. # Visual style The ad has a hybrid visual style combining UGC with a polished commercial feel. The editing is fairly static with minimal transitions between shots, which keeps the focus on the speaker and the mobile interface being displayed. The production quality is high enough to ensure clarity and readability of both the speaker and the text on the screen, suggesting an intent to balance authenticity with clear communication of the offer. The pacing is moderate, matching the conversational tone of the voiceover. # Hooks Spoken: 00:00–00:03 How much would I get if I transferred a million dollars into Wealthsimple? Text overlay: 00:00–00:00 Track your progress / 00:00–00:00 May take up to 72 hours to update. / 00:00–00:00 Match reward / 00:00–00:00 Giveaway entries / 00:00–00:00 Pending account transfers / 00:00–00:00 Completed account transfers / 00:00–00:00 Net withdrawals / 00:00–00:00 Est. account transfer total / 00:00–00:00 Est. 3% match / 00:00–00:00 Transfer $24,000.00 more to qualify for a match. / 00:00–00:00 View match transactions Visual: 00:00–00:05 A man in his late 20s with tan skin, wearing glasses and a brown shirt and black baseball cap, is centered in the frame, shot from the chest up, against a bright white background. He gestures with his hands as he speaks directly into the camera. Behind him, a mobile phone screen displays an interface with the headline "Track your progress" and account information with fields showing zeros. The lighting is bright and even, highlighting the details of his face and the crispness of the mobile interface. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the difficulty of visualizing the benefits of investment account transfers, suggesting that users are unsure how much they can gain by moving their funds to Wealthsimple. The speaker starts by asking, "How much would I get if I transferred a million dollars into Wealthsimple?" This highlights the initial uncertainty users may have regarding the potential returns. # Value propositions - Gain additional financial rewards and an opportunity to win a home simply by consolidating your accounts on the platform. - Getting cash for consolidating investment accounts. # Benefits - $30,000 cash for a million dollar transfer - Additional entries to their $3 million dream home giveaway for every dollar transferred. - Opportunity to win a $3 million dream home. - This promotion makes a lot of sense. # Features - Wealthsimple matches up to 3% of investments transferred. - For every dollar transferred, users receive an entry into a sweepstakes for a chance to win a $3 million dream home. - Consolidate your TFSA, RRSP, or non registered accounts. - Offer ends March 31st. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a creator explaining the features and benefits of the product. # Storyline - 00:00–00:03 00:00–00:03 - 00:03–00:16 00:03–00:16 - 00:16–00:37 00:16–00:37 - 00:37–00:43 00:37–00:43 - 00:43–00:50 00:43–00:50

# Ad summary This ad compares Wealthsimple options fees with the average fees from big banks, highlighting Wealthsimple's $0 commission and contract fees to entice users to trade advanced option strategies on their platform. # Brand positioning Wealthsimple is presented as a modern, accessible, and cost-effective alternative to traditional big banks, specifically targeting investors interested in advanced option strategies. The ad emphasizes simplicity and affordability, positioning Wealthsimple as a disruptor in the financial services industry by eliminating commission and contract fees. This aims to attract customers who are tired of being overcharged by larger, more established institutions, suggesting that Wealthsimple offers a smarter, more transparent way to manage investments. # Product The featured product is Wealthsimple's platform for trading advanced option strategies, highlighting its key advantage of offering trades with $0 commission and contract fees. This is positioned as a direct contrast to the fees charged by 'big banks,' which are shown to be significantly higher ($9 commission fee and $1.25 contract fee on average). The product is aimed at individuals who are already familiar with or interested in learning advanced options strategies, and the ad seeks to remove the financial barrier (high fees) that might deter them from trading. By emphasizing the zero-fee structure, the ad attempts to make advanced trading more accessible and appealing to a broader audience. # Visual style The ad uses a clean, modern aesthetic with a focus on minimalism. The color palette is primarily black and white with accents of green and gold. The production quality is high, with smooth gradients, simple 3D elements, and a glossy finish. The ad is designed to look professional and trustworthy, reflecting the brand's image as a reliable financial platform. The layout is simple and easy to understand, with a clear hierarchy of information that draws the viewer's eye from the headline to the fee comparison. # Hooks Headline: Stop wasting money on options fees # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the common frustration of high options fees charged by traditional banks by stating, "Stop wasting money on options fees." # Value propositions - Trade advanced option strategies for $0 # Benefits - Stop wasting money on options fees # Features - Trade advanced option strategies for $0 # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline 'Stop wasting money on options fees' and the line 'Trade advanced option strategies for $0' suggests the brand's promise to save customers money on options fees. - External source: The fee comparison table showing commission and contract fees for Wealthsimple versus a "BIG BANK (AVERAGE)" acts as an external validation and unbiased fee comparsion. # Storyline - The ad opens with the text 'Stop wasting money on options fees' to immediately capture the attention of potential users. This message aims to highlight a common pain point and create a sense of urgency, told from the brand's perspective. - Next, the ad presents the solution: 'Trade advanced option strategies for $0.' This clarifies the benefit of using Wealthsimple. The ad continues to be told from the brand's perspective, introducing the product as a cost-free way to trade advanced option strategies. - The ad then provides a detailed breakdown of fee comparison between Wealthsimple and 'BIG BANK (AVERAGE).' It lists Wealthsimple's commission and contract fees as $0.00 while the 'BIG BANK (AVERAGE)' charges $9 and $1.25 respectively. The ad is told from an unbiased perspective by directly comparing Wealthsimple to a competitor, demonstrating the cost savings of the product.

# Ad summary A young woman expresses her frustration with the current housing market before stumbling upon a Wealthsimple billboard. She then details Wealthsimple's offer to win a $3M Vancouver home, complete with features like 3 bedrooms, 3 baths, and an ocean view, alongside other financial benefits such as percentage matches on account transfers and referral bonuses. The ad encourages viewers to register online and fund an account to enter. # Brand positioning Wealthsimple is positioned as an accessible, forward-thinking financial platform that makes seemingly impossible goals (like owning an expensive home in a competitive market) achievable for everyday people. It aims to occupy a space in the consumer's mind as a solution to modern financial challenges, offering not just investment tools but also exciting opportunities. The brand aligns with values of possibility, aspiration, and financial empowerment, presenting itself as a democratic alternative to traditional, perhaps intimidating, financial institutions. It pushes against the norm of high barriers to entry for significant financial gains, instead making wealth-building and aspirational achievements accessible through simple actions like funding an account or making transfers. The positioning is a mix of emotional (hope, possibility) and functional (easy registration, percentage matches, referral bonuses). # Product The primary product advertised is a sweepstakes promotion by Wealthsimple to "win this $3M home in Lions Bay, Really." This promotion offers a chance to win a 3-bedroom, 3-bathroom Vancouver home with an ocean view. To qualify, users need to fill out a registration form online and have a Wealthsimple account with at least $1 funded. Beyond the home giveaway, the ad also promotes Wealthsimple's core financial services, highlighting features like a "1-year PAYOUT 1% match," "3-year payout 2% match" (for stable extra cash), and the ability to "Get a 3% match on account transfers" (described as "free cash"). It also mentions a referral bonus where referring a friend grants "another 20,000 entries" into the home giveaway. The ad is for anyone feeling the housing market is out of reach or looking for ways to grow their money, positioning Wealthsimple as a tool to achieve financial goals, big or small. The main USPs are the chance to win a dream home and attractive matching bonuses on transfers. Purchase barriers are addressed by emphasizing the simplicity of the registration process ("just fill out the registration form online"). # Visual style The ad has a hybrid production quality, blending raw, authentic UGC-style footage with more polished commercial elements. The initial shots of the woman walking and talking are handheld, slightly shaky, and appear to be self-shot, giving a scrappy, relatable feel characteristic of social media content. This transitions to a screen recording of the Wealthsimple website and app, providing clear product information in a polished digital format. The aspirational shots of the home are high-end commercial quality, with smooth drone footage and well-lit interiors. The later outdoor shots in the park are also well-framed and stable, though still maintaining a natural, casual vibe. The editing features quick cuts between different locations and content formats (selfie video, billboard, screen recording, professional home footage). Transitions are abrupt and direct, enhancing the fast-paced nature of social media content. Direct address to camera is a strong recurring motif, maintaining a personal connection with the viewer. Text overlays are consistently used to emphasize key spoken points. The pacing is quick, with many cuts, especially in the first half, keeping the viewer engaged. It slows slightly during the detailed home visuals but quickly picks up again for the calls to action. Text overlays are perfectly timed to the spoken words, appearing and disappearing in sync with the key phrases the creator says. # Hooks Spoken: I was literally just telling my friend that I've officially given up on the housing market. Text overlay: I was literally / just telling my friend / that I've officially / given up on / the housing market. Visual: Medium close-up of a young woman with long brown hair, wearing a gray long-sleeved shirt, a black puffer vest, and a light brown textured scarf. She walks on a sidewalk next to a road with parked cars and a distant building under an overcast sky. Numerous overhead power lines crisscross the frame. The camera is selfie-style, handheld, and slightly shaky as she walks and talks, looking directly at the camera. / Same as above, but she gestures with her right hand, open palm facing up. The camera remains selfie-style, handheld. / The woman points her right index finger upwards, looking up. The camera follows her gaze, panning slightly upwards. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration is the inaccessibility and hopelessness of the housing market. "I've officially given up on the housing market." and "while most things in this city might feel out of reach" directly signal this frustration. # Value propositions - Win this $3M home - making this actually possible for people like me and you - 1-year PAYOUT 1% match - 3-year payout 2% match - Get a 3% match on account transfers (that's free cash) - another 20,000 entries # Benefits - Win a dream home - Fastest bonus for your "right now" needs (1% match) - Balanced bonus for stable extra cash (2% match) - Free cash (3% match) - More entries to win # Features - Chance to win a $3 million Vancouver home - 3 bedrooms - 3 baths - Ocean view - 1-year PAYOUT 1% match - 3-year payout 2% match - Up to a 3% match on eligible account transfers - Referral program for additional entries - Online registration form - Wealthsimple account - Needs at least $1 funded # Call to action Just fill out the registration form online., Make sure you have a Wealthsimple account with at least $1 funded., Just click the link to register and open your Wealthsimple account today. # Point of view - Customer 80% – The creator shares her personal frustrations and aspirations, explaining the offer in a relatable, conversational style. - Brand 20% – Information about the home features, match percentages, and registration steps are presented factually, sometimes directly from the website. # Storyline - 00:00–00:03 A young woman, walking outdoors on a cloudy day, talks to the camera, expressing frustration about the housing market. Her tone is relatable and conversational, establishing a common pain point from a customer's perspective. She is telling her friend (and the audience) that she has "officially given up on the housing market," conveying a sense of resignation. - 00:03–00:06 The woman points upwards, directing the audience's gaze to a billboard. The shift in her gaze and pointing gesture transitions the narrative from personal lament to discovering an external solution. This is a moment of discovery, framed from her customer POV. - 00:06–00:07 The camera shows the billboard advertising "Wealthsimple: Win this $3M home in Lions Bay. Really." The woman briefly reappears, smiling and looking at the camera, then points again, adding "and then this, and then that." This quick succession of shots builds anticipation and curiosity, presenting the billboard as an exciting, unexpected find. - 00:07–00:13 The scene shifts to the woman speaking directly to the camera, overlaid on a screen recording of the Wealthsimple website and app, showcasing abstract visuals and product details. She introduces "the unreal deal" where Wealthsimple is giving a chance to win a "$3 million Vancouver home." This transitions to a brand-driven explanation of the promotion, combining her direct address (customer POV) with factual brand information (brand POV). She also highlights specific matches like "1-year PAYOUT 1% match" and "3-year payout 2% match," detailing financial benefits. - 00:13–00:15 A series of aspirational shots of the $3M Vancouver home are shown: an aerial view of a modern house nestled in trees, a luxurious bathroom with a freestanding tub, and a scenic ocean view. These visuals enhance the desirability of the prize, shifting the tone to aspirational and exciting, reinforcing the "dream home" concept. - 00:15–00:20 The woman is now standing outdoors in a park with a cityscape and mountains in the background, speaking to the camera. She acknowledges the difficulty of the housing market again ("while most things in this city might feel out of reach"), echoing her initial pain point, but then positions Wealthsimple as a solution making it "actually possible for people like me and you." This reiterates the problem-solution narrative from a relatable customer perspective, reinforcing empathy and hope. - 00:20–00:22 The scene cuts to a close-up of a person typing on a laptop, showing a Wealthsimple registration form. The woman's voiceover instructs to "Just fill out the registration form online." This segment provides practical instructions for engaging with the promotion, shifting to a clear call to action and a demonstration of ease of use. - 00:22–00:25 The woman is back in the park, speaking to the camera, making a cupping gesture with her hands near her mouth as if sharing a secret. She advises viewers to "make sure you have a Wealthsimple account with at least $1 funded." This playful yet direct instruction reinforces the core requirement for participation, maintaining a friendly, helpful tone. - 00:25–00:29 The woman is now standing in front of the billboard again, holding a small purple microphone. She explains that users "can even get up to a 3% match on eligible account transfers," explicitly stating, "(that's free cash)." This provides additional value beyond the home giveaway, reinforcing the brand's financial benefits from a customer's enthusiastic perspective. - 00:29–00:32 The woman continues speaking in front of the billboard, explaining the referral bonus: "And if you refer a friend, you'll get another 20,000 entries." This highlights an additional incentive and opportunity to increase chances of winning, fostering engagement and virality. - 00:32–00:37 The woman is back in the park, pointing to the sky and then directly to the camera. She delivers the final call to action: "Just click the link to register and open your Wealthsimple account today." This clear, concise instruction provides the final step for the viewer, concluding the narrative with an urgent prompt. She finishes by saying "Terms and conditions apply," adding a brief legal disclaimer.

# Ad summary This ad showcases Wealthsimple's unreal deal where customers have a chance to win a $3 million Vancouver home, complete with 3 bedrooms, 3 baths, and an ocean view. The ad encourages customers to fill out the registration form online and fund their Wealthsimple account with at least $1 to enter the contest. Wealthsimple also offers a 3% match on eligible account transfers. If they refer a friend, they will get another 20,000 entries. # Brand positioning Wealthsimple is presented as a modern and accessible financial platform that empowers everyday individuals to achieve their financial goals. The brand aims to occupy a space in the consumer's mind as the facilitator between unrealistic goals and tangible achievement. Wealthsimple positions itself as a champion for those who may feel that wealth and luxury are out of reach, bridging the gap by offering opportunities like winning a $3 million home, which traditionally requires multiple side hustles to afford. The brand aligns with the values of aspiration, financial empowerment, and community engagement, promoting the idea that anyone can attain significant assets with the right platform. Its functional positioning emphasizes the simplicity and potential benefits of using its services, while emotionally, it fosters a sense of hope, excitement, and possibility. # Product Wealthsimple is presented as a financial platform offering users the chance to win a $3 million Vancouver home, complete with three bedrooms, three baths, and an ocean view. The advertised deal focuses on making the "unreal" possibility of owning a luxurious home a reality for everyday people. The ad highlights the opportunity to participate in a contest by simply filling out a registration form online and having a Wealthsimple account funded with at least $1. In addition to the chance to win the home, Wealthsimple also offers a 3% match on eligible account transfers, which the ad refers to as "free cash." Moreover, users can earn an additional 20,000 entries by referring a friend. The ad encourages viewers to click the link to register and open their Wealthsimple account today, promoting the service as an accessible means to achieve otherwise unattainable aspirations. # Visual style The ad has a UGC feel with a polished look, combining informal, selfie-style shots with professional-quality visuals of the advertised home and website. Editing is a mix of quick cuts to maintain a fast pace and static shots to emphasize key information. The cuts per minute are relatively high, creating a sense of urgency and excitement. The audio-visual sync is not particularly strong, but the text and product actions align with the voiceover lines to enhance comprehension and engagement. # Hooks Spoken: 00:00–00:03 Okay, I am on a mission today to see if I can actually find Text overlay: 00:00–00:00 okay / 00:00–00:02 a mission today / 00:02–00:03 I can / 00:02–00:03 actually find Visual: 00:00–00:03 The interior of a car is captured from a low angle, showing the front seats and windshield. A fair-skinned woman with long, wavy brown hair, wearing a grey top, a black vest, and a beige scarf, sits in the driver's seat and looks toward the camera. She is smiling and speaking excitedly. The car's sunroof is visible, revealing a cloudy sky. There are some dashboard warning stickers. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights that owning a $3 million home in the city typically requires significant financial resources and multiple income streams, suggesting that the target audience may find this goal unattainable without significant effort and side hustles. # Value propositions - The ad positions Wealthsimple as a platform that makes the "unreal deal" of owning a $3 million home possible for everyday people. # Benefits - Chance to win a luxurious home without needing "seven side hustles" - Get "free cash" with a 3% match on account transfers - Increase chances of winning with additional entries # Features - Chance to win a $3 million Vancouver home - 3 bedrooms - 3 baths - Ocean view - 3% match on eligible account transfers - 20,000 entries by referring a friend # Call to action Click the link to register and open your Wealthsimple account today. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is enthusiastic about the product and its offer. # Storyline - 00:00–00:03 00:00–00:03 The creator begins in the driver's seat of her car, announcing she is on a mission to see if she can find a $3 million home in the city, setting an aspirational and slightly humorous tone. - 00:03–00:07 00:03–00:07 The creator stands in front of a Wealthsimple billboard advertising a chance to win a $3 million home in Lions Bay, followed by her stating that she doesn't need seven side hustles to afford it, directly responding to the initial challenge and introducing the brand as the solution. - 00:07–00:13 00:07–00:13 The creator speaks in front of a Wealthsimple website that shows the unreal deal where Wealthsimple is giving people the chance to win a $3 million Vancouver home, further elaborating on the offer and emphasizing its accessibility. - 00:13–00:16 00:13–00:16 The creator then shows visuals of the home, including the exterior, interior, and the ocean view, to highlight its luxurious features and emphasize the desirability of the prize. - 00:16–00:21 00:16–00:21 The creator is standing in a grassy park as she explains that most things in the city might feel out of reach, then states that Wealthsimple is making this actually possible for people like me and you, reinforcing the message of accessibility and relatability. - 00:21–00:25 00:21–00:25 The creator sits at her desk using her laptop as she explains that all you need to do is fill out the registration form online and have a Wealthsimple account with at least $1 funded, providing clear instructions on how to participate. - 00:25–00:30 00:25–00:30 The creator then stands in front of a Wealthsimple billboard, explaining that customers can even get up to a 3% match on eligible account transfers, which the creator states is free cash. - 00:31–00:33 00:31–00:33 The creator stands in front of a Wealthsimple billboard, revealing that if people refer a friend, they will get another 20,000 entries, adding an incentive to share the offer. - 00:33–00:37 00:33–00:37 The creator is standing in a grassy park, where she prompts viewers to click the link to register and open their Wealthsimple account today. Terms and conditions apply, concluding with a clear call to action.

# Ad summary This ad features a creator humorously interacting with billboards advertising Wealthsimple's promotion of a chance to win a $3 million dollar Vancouver home. He opens the Wealthsimple app on his phone and explains how to enter. # Brand positioning Wealthsimple is positioned as a modern and accessible financial platform, aiming to make investing and financial management straightforward and appealing, especially to a younger demographic. The brand seeks to democratize wealth-building by offering a user-friendly interface and innovative incentives. By giving away a $3 million Vancouver home, Wealthsimple generates excitement and buzz around its services. It attempts to push against category norms by offering the chance to win a house and not just traditional monetary gains. The brand aligns with a lifestyle that values financial security and opportunity. # Product Wealthsimple is a financial platform that offers users the opportunity to invest and manage their money. As shown in the ad, a chance to win a $3 million dollar Vancouver home is offered to clients who register for a Wealthsimple account by March 31st at wealthsimple.com/deal. A 3% match is also offered. Filling out the entry form alone gets clients 5000 entries. Making a deposit gets you one entry per one dollar, and referring friends gets you twenty thousand entries per new client. # Visual style The ad has a natural, unpolished feel, characteristic of UGC content. The editing style includes quick cuts, maintaining a consistent pace that aligns with the spoken content. The lighting appears to be natural, contributing to the authentic feel of the ad. The visual motifs center around the recurring imagery of the Wealthsimple billboard, creating a cohesive theme that drives the ad's narrative. # Hooks Spoken: 00:00–00:02 I keep bumping into these billboards! I swear they're following me! Text overlay: 00:00–00:02 I keep bumping into these billboards! / 00:02–00:03 I swear they're following me!! Visual: 00:00–00:01 A man stands in front of a billboard in the city, looking at the billboard. / 00:02–00:02 The man walks in a parking lot looking at the billboard in the background. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the desire to own a home, particularly in an expensive market like Vancouver. The ad shows the giveaway of a $3 million dollar Vancouver home, attracting those who aspire to homeownership but face financial barriers. "Wealthsimple is giving away a $3 million dollar Vancouver home and all you have to do is enter." # Value propositions - Opportunity to win a $3 million dollar Vancouver home for being a Wealthsimple client and entering the contest. - Earn massive entries by referring friends to Wealthsimple. # Benefits - Opportunity to win a $3 million dollar Vancouver home - Increase earnings with a 3% match - Additional entries for filling out the entry form - Additional entries for every dollar deposited - Massive additional entries when you refer friends # Features - Chance to win a $3 million dollar Vancouver home - 3% match - Register by March 31 at wealthsimple.com/deal - Filling out the entry form alone gets you 5000 entries - Making a deposit gets you one entry per one dollar - Referring friends gets you twenty thousand entries per new client # Call to action Click the link in my bio to register and open your Wealthsimple account today # Point of view - Customer 100% – The ad is told from the perspective of a customer who seems to have a fun relationship with the brand. # Storyline - 00:00–00:02 00:00–00:02 The creator walks on the sidewalk and says, "I keep bumping into these billboards! I swear they're following me!" - 00:03–00:06 00:03–00:06 The creator walks in front of a building and says, "Seeing is believing, and you don't want to miss this one!" - 00:07–00:12 00:07–00:12 The creator walks along the sidewalk and says, "Wealthsimple is giving away a $3 million dollar Vancouver home and all you have to do is enter. Here's how to do it." - 00:13–00:17 00:13–00:17 The creator holds up his phone and says, "Start by making sure you're a Wealthsimple client. Filling out the entry form alone gets you 5000 entries." - 00:18–00:24 00:18–00:24 The creator says, "Making a deposit gets you one entry per one dollar and referring friends gets you twenty thousand entries per new client." - 00:24–00:29 00:24–00:29 The creator says, "What are you waiting for? Click the link in my bio to register and open your Wealthsimple account today." - 00:29–00:30 00:29–00:30 The creator dances in front of the billboard and says, "Terms and conditions apply."

# Ad summary A woman shows what she can get for $20 in Vancouver, Canada, while also advertising Wealthsimple. # Brand positioning Wealthsimple is portrayed as an accessible investment platform that allows anyone to enter the contest and win a $3 million dollar home. The brand is conveyed through the presence of billboards throughout the video, and it is implied that it is a contest and opportunity that is very easy to enter through this platform. # Product Wealthsimple is an investment platform that offers users the opportunity to invest and potentially win a home. The product is featured as a contest where one can win a $3 million home in Vancouver, Canada. To enter, one must fill out the registration form and make deposits to Wealthsimple, with each dollar deposited earning an entry. Additionally, referring friends earns users 20,000 entries per new client. The ad addresses the potential barrier of entry by emphasizing that it is 'simple to enter'. # Visual style The visual style is casual, with a UGC feel. The content creator uses selfie-style shots, and there are jump cuts and fast-paced edits throughout the video. The lighting is natural, and the production quality is mid-range. # Hooks Spoken: This is what $20 can get you in Vancouver, Canada. Text overlay: POV: / $20 can get you this in / Vancouver, CANADA 🇨🇦 🍁... Visual: 00:00–00:02 A young woman stands outdoors in front of a green cargo container and various buildings. She wears a black hoodie, black purse with silver hardware, and a silver watch. She is holding up a $20 Canadian bill in her hand. The shot is selfie-style, with the camera angled up at her face. # Funnel stage Bottom of funnel (Conversion) # Pain points Expensive home prices in Vancouver and a desire to invest or make money # Value propositions - It's free. You can get a $3 million Vancouver home because these Wealthsimple billboards are everywhere and it's quite simple to enter # Benefits - Simple to enter - Get 20,000 entries per new client # Features - Get a 3% match - Win a $3M home - Fill out the registration form - Make deposits to Wealthsimple - Refer friends # Call to action Make sure to click this link to register and open your Wealthsimple account today. # Point of view - Customer 100% – The entire video is told from the content creator's perspective. # Storyline - 00:00–00:02 The video starts with the content creator holding up a $20 bill, as she states she will show what it can get you. - 00:02–00:07 00:02–00:07 A large poutine with extra cheese is shown, costing $12. The content creator frames this as an obvious must-have. - 00:07–00:11 00:07–00:11 The content creator walks past a Wealthsimple billboard and shows a matcha latte, costing $7. This moment demonstrates how the ad seamlessly weaves in the advertised product. - 00:12–00:18 00:12–00:18 The video cuts to other Wealthsimple billboards around the city, with the creator implying that, for her remaining dollar, she can win a $3 million dollar home. - 00:18–00:24 00:18–00:24 The content creator expresses surprise and shows herself looking up the contest. There is also stock footage of the $3 million dollar home that is available to win. - 00:25–00:34 00:25–00:34 Text overlays of the Wealthsimple contest are shown, and the content creator goes over how simple it is to enter and win the contest. - 00:35–00:40 00:35–00:40 The video ends with a direct call to action that encourages viewers to click the link and open a Wealthsimple account today.

# Ad summary A creator tells the audience about a giveaway from Wealthsimple, and how to register for the giveaway # Brand positioning Wealthsimple is portrayed as a modern, approachable financial platform that is generously giving away a $3 million home in Vancouver. The brand aims to appear simple and straightforward, contrasting the perception that entering a giveaway for a valuable prize usually comes with hidden catches or complicated requirements. This positioning aims to make Wealthsimple accessible and trustworthy, suggesting it's a user-friendly option for financial services. # Product Wealthsimple is an online financial platform, which the ad suggests is easy to sign up for. The ad highlights that new users can open a free account, register for the giveaway, and instantly receive 5,000 entries. The platform allows users to earn one entry for every dollar deposited and provides 20,000 bonus entries for each new client referred. The ad implies that Wealthsimple is designed to be simple and user-friendly, addressing potential barriers by clarifying the entry process and highlighting the multiple ways to increase chances of winning the giveaway. # Visual style The ad features a casual, UGC-style aesthetic. Shots are composed with simple framing. The editing style includes a mix of static and quick cuts, with some text overlays timed to the audio. The overall effect is approachable and authentic. The creator is seen walking down the street or sitting casually on concrete steps, giving it an accessible and authentic feeling. # Hooks Spoken: Male 1: There's no way this is real. I've been seeing these billboards everywhere like these. Visual: 00:00–00:03 The camera, at chest level, is handheld and faces a young Asian man in a black puffer jacket as he walks down a city sidewalk. Tall buildings are visible in the background. # Funnel stage Top of funnel (Awareness) # Pain points Skepticism about sweepstakes: The opening line, "There's no way this is real," addresses the common consumer concern that large giveaways are often scams or too good to be true. This disbelief is highlighted by the creator's tone and the initial incredulity about the billboards. # Value propositions - The Wealthsimple giveaway provides an opportunity to win a $3 million house, providing a chance to improve your living situation. - Instant 5,000 entries - Bonus entries: additional chances to win without further action - Opening a free account is a low-risk way to participate in the giveaway, making it accessible to a broad audience # Benefits - Win a $3 million house - Easy entry to win - Bonus entries - Terms and conditions apply # Features - Free Wealthsimple account - 5,000 entries instantly # Call to action Click the link to register and open your Wealthsimple account today. # Point of view - Customer 100% – The entire ad is presented from the perspective of a creator reviewing the giveaway opportunity. # Storyline - 00:00–00:03 The creator is walking on a city sidewalk and introduces the topic by expressing disbelief about billboards he's been seeing. - 00:03–00:09 The creator confirms that Wealthsimple is giving away a $3 million house in Vancouver, which leads him to ask what the catch is. - 00:09–00:12 The creator sits on concrete steps and shares that the process is simpler than expected. - 00:12–00:17 The creator then highlights that it's as simple as opening a free Wealthsimple account, registering for the giveaway, and explains that users will instantly receive 5,000 entries. - 00:17–00:22 Continuing the signup instructions, the creator shares that users can earn one entry for every dollar they deposit and 20,000 bonus entries for every new client they refer. - 00:22–00:28 The creator addresses that audience may have seen the ads and explains why, then he encourages the audience to click the link to register and open an account.

# Ad summary The ad discusses how Wealthsimple is giving away a $3 million dollar home. The ad shares ways to enter, such as opening a Wealthsimple account and referring friends. The ad also shows billboards of Wealthsimple promotions around the city of Vancouver. # Brand positioning Wealthsimple is presented as a modern and accessible platform that offers everyday people the opportunity to win a luxurious $3 million home, thereby associating the brand with exciting opportunities and dreams of wealth. The brand aims to occupy a space in the consumer's mind as a gateway to financial success, positioning itself as a tool that makes investing and wealth accumulation possible for anyone, regardless of their current financial status. It aligns with the values of aspiration, accessibility, and community engagement. The brand pushes against norms of exclusivity, which are often associated with traditional financial institutions, by offering user-friendly platforms and gamified incentives such as contests, emphasizing simplicity and democratization. The brand's positioning leans heavily into the emotional and aspirational by highlighting the chance to win a dream home. # Product The ad promotes the Wealthsimple platform as an accessible investment tool. It features an ongoing promotion, a contest where Wealthsimple is giving away a $3 million home, thereby associating the brand with exciting opportunities and dreams of wealth. The ad details multiple ways to enter the contest to win the $3 million home: opening a Wealthsimple account, filling out the registration form, depositing money, and referring friends. Users get 5,000 entries just for filling out the registration form. For every dollar deposited, the user receives an additional entry. And for every friend referred, the user can receive an additional 20,000 entries for every friend that joins. The ad encourages viewers to click the link to register and open their Wealthsimple account today. # Visual style The ad has a hybrid visual style, blending a UGC feel with moments of polished commercial aesthetics. The UGC feel is created through the selfie-style, which contributes to the ad's authenticity. The polished commercial aesthetics can be seen through the visuals of the home and Wealthsimple billboards that are displayed throughout Vancouver. The editing rhythm is relatively consistent, maintaining a moderate pace of around 15-20 cuts per minute, enhancing the ad's energy and engagement. # Hooks Spoken: Ever since I toured that $3 million dollar home that Wealthsimple is giving away, Text overlay: Ever since I toured that $3M home / that Wealthsimple is giving away Visual: 00:00–00:03 The shot is a close-up, selfie-style frame of a young woman with long dark hair and bangs, wearing a light pink top and gold heart necklace. She is holding up a small, black clip-on microphone to the camera with a bright smile. The background consists of a blurry white wall and what appears to be a glass door. The lighting is bright and even. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people may feel skeptical about contests like this and are unsure if they are legitimate. The woman states, "my DMs have been flooded asking me if it's actually real." # Value propositions - The Wealthsimple platform is a chance to win a luxury $3 million home. # Benefits - With Wealthsimple, you have a chance to win a luxury home. - Users can receive 5,000 entries just by filling out the registration form. - The more money you deposit, the more entries you receive. # Features - Wealthsimple is giving away a $3 million dollar home. - When you deposit money, every dollar equals an additional entry. - When you refer your friends, you can get an additional 20,000 entries for every friend that joins Wealthsimple. # Call to action Click the link to register and open your Wealthsimple account today. # Social proof - "Honestly Wealthsimple tiktok is where it's at or even Youtube has a lot of beginner content" – Comment - "I have many friends use Wealthsimple and I've been meaning to join to start investing with them" – Comment - "I use wealthsimple!" – Comment - "So does 🇨🇦 a Finance Guy" – Comment - "I went from using wealthsimple strictly for their RESP then just ended up switching to my own bank lol" – Comment - "Omg I love wealthsimple!! They are doing things right in terms of financee" – Comment # Point of view - Customer 100% – The ad is from the perspective of a customer of Wealthsimple sharing about the Wealthsimple contest. # Storyline - 00:00–00:06 00:00–00:06 The ad begins with a woman holding a microphone and speaking directly to the camera, addressing the audience. She states, "Ever since I toured that $3 million home that Wealthsimple is giving away, my DMs have been flooded asking me if it's actually real." The intention is to address the audience's skepticism about the contest. The woman comes across as relatable and friendly. - 00:06–00:08 00:06–00:08 The woman continues, "And now, it's all over Vancouver." This builds upon the previous beat by showing the ubiquity of Wealthsimple's ads and reinforcing the legitimacy of their contest. - 00:09–00:11 00:09–00:11 A landscape shot shows a Wealthsimple billboard in Vancouver and the woman states, "I literally can't escape it. It's on every street." The shift to an outdoor view and the exaggeration adds a comedic touch, reinforcing the idea that the contest is legitimate and well-advertised. - 00:12–00:18 00:12–00:18 The ad cuts to a shot of a luxury home, and the woman's voiceover confirms, "Yes, it's real. A $3M home. Ocean views, private gym, sauna, all of it." The contrast between the previous beat and this reveal serves to transition from proving the contest's existence to showcasing the grand prize. - 00:18–00:20 00:18–00:20 The woman states, "Here's how you actually enter." This introduces the step-by-step instructions on how to participate in the contest. - 00:21–00:27 00:21–00:27 Interior shots of the home are shown as the woman states, "If you haven't already, open a Wealthsimple account, fill out the registration form, and that's 5,000 entries right there." The interior shots add an element of luxury and reinforce the contest's legitimacy. - 00:28–00:36 00:28–00:36 Outdoor shots show billboards with details about the contest, while the woman's voiceover says, "When you deposit money, every dollar equals an additional entry, and when you refer your friends, you can get an additional 20,000 entries for every friend that joins Wealthsimple." The different shots of Wealthsimple billboards help visually show that Wealthsimple is indeed being promoted heavily in Vancouver. - 00:37–00:42 00:37–00:42 The ad ends with the woman directly addressing the audience by stating, "Click the link to register and open your Wealthsimple account today. Terms and conditions apply." The intention is to provide a clear call to action, encouraging viewers to participate in the contest.

# Ad summary This ad for Wealthsimple highlights the price differences for options trading compared to traditional banks. # Brand positioning Wealthsimple is presented as a modern, accessible, and cost-effective alternative to traditional financial institutions. The brand positions itself as a platform where users can trade advanced option strategies at a lower cost than what would be available at a typical bank, implying simplicity and affordability. Wealthsimple promotes a more democratized approach to finance, removing barriers to entry for those interested in advanced trading strategies. # Product The ad promotes options trading on the Wealthsimple platform. It highlights the cost savings, specifically mentioning that users can "Trade advanced option strategies for $0." The ad compares Wealthsimple's pricing structure (with zero contract fees and total cost) to the average pricing of a Big Bank, emphasizing the potential savings for users who choose Wealthsimple for their options trading activities. The image features graphical elements representing 'call' and 'put' options, making the offering visually accessible. # Visual style The ad has a clean and modern visual style. It uses a dark background with white text to create a high contrast and professional look. The option blocks are stylized and use bright colors to draw attention. The layout is simple and easy to understand, with information presented in a clear, organized format. # Hooks Headline: $0 options turn good trades into great ones # Funnel stage Middle of funnel (Consideration) # Pain points The high costs associated with trading options at traditional banks, which can eat into potential profits. # Value propositions - Savings by paying $0 fees versus using a big bank # Benefits - Turn good trades into great ones # Features - $0 options - Trade advanced option strategies for $0 # Call to action None used. # Social proof - None used. # Point of view - Brand: the headline, subheadline and pricing table focus on presenting Wealthsimple as an affordable option for trading. - Customer: the visual representations of the "CALL" and "PUT" options show the product from the customer's point of view. # Storyline - The ad starts by stating the core value proposition: "$0 options turn good trades into great ones." This aims to immediately capture the attention of potential customers by promising enhanced profitability. It is told from the brand's perspective. - Next, the ad elaborates on the offering, stating, "Trade advanced option strategies for $0." This reinforces the zero-cost benefit and clarifies that the platform supports sophisticated trading strategies. It is told from the brand's perspective. - The ad presents a direct comparison between Wealthsimple and "BIG BANK (AVERAGE)" in a table, illustrating cost differences for options trading. The cost for the "Contract Fee" and "Total Cost" are shown as $0.00 for Wealthsimple, compared to $1.25 and $188 respectively for the competitor. This provides a quantitative justification for choosing Wealthsimple. It is presented from Wealthsimple's perspective. - Visuals of the options "CALL" and "PUT" are shown to further clarify the product and add visual interest. This shows the product from the customer's perspective.

# Ad summary This ad promotes Wealthsimple's UnReal Deal, where users have the opportunity to win a $3 million Vancouver home. The ad features a woman discussing the Vancouver real estate market and highlighting Wealthsimple as a way for everyday people to win a home. She encourages viewers to register, open a Wealthsimple account, and refer friends for more entries. # Brand positioning Wealthsimple is presented as a financial platform making homeownership more accessible to average people. The brand positions itself as a solution to the challenge of affording real estate, specifically in expensive markets like Vancouver, through contests and account benefits. The brand's tone is hopeful and encouraging, emphasizing the possibility of achieving seemingly unattainable goals through their services. Wealthsimple sets itself apart by connecting account creation to a chance to win a $3 million Vancouver home, directly addressing financial barriers by offering opportunities. # Product The product being advertised is the Wealthsimple platform, which provides users a chance to win a $3 million Vancouver home through its UnReal Deal contest. By opening an account with at least $1 funded, users gain entry to win the home, which is complete with three bedrooms, three baths, and an ocean view. Wealthsimple also offers a 3% match on eligible account transfers, described as "free cash," and users receive 20,000 additional entries for referring a friend. The ad emphasizes that Wealthsimple is making homeownership "actually possible for people like me and you," addressing the purchase barrier of unaffordable real estate in Vancouver. # Visual style The ad has a UGC aesthetic, with the woman speaking directly to the camera in a casual, selfie-style. The editing style includes quick cuts, especially between shots of the woman and visuals of the product or website. The production quality appears to be a hybrid, with elements of both UGC and polished commercial production, blending personal authenticity with professional visuals. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02 Female 1: Most people are complaining about Vancouver real estate, but I think Text overlay: Most people / about Vancouver / but I think Visual: 00:00–00:02 A medium shot shows a young woman standing on a grassy field with a city skyline and mountains in the background. She is wearing a grey sweater, a dark vest, a patterned scarf, black pants, and brown boots. She gestures with her hands as she speaks to the camera, which is held at eye level in a selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the unaffordability of Vancouver real estate, as expressed by the phrase, "Most people are complaining about Vancouver real estate." # Value propositions - Making homeownership possible for average people - Opportunity to win a luxury home - Earn rewards for account transfers and referrals # Benefits - Opportunity to own a $3 million Vancouver home - Get free cash with a 3% match on account transfers - Increase your chances of winning by referring friends # Features - Chance to win a $3 million Vancouver home - 3% match on eligible account transfers - 20,000 additional entries for referring a friend # Call to action Click the link to register # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a real user sharing their experience with the brand's offering. # Storyline - 00:00–00:02 The ad begins with a woman in a park framing the discussion around the challenging Vancouver real estate market. - 00:02–00:04 She pivots to a unique opportunity, a Wealthsimple deal that offers a chance to win a $3 million home. - 00:04–00:05 The ad shows the Vancouver home, emphasizing its features and value, setting the stage for the contest. - 00:05–00:07 The woman continues to frame Wealthsimple’s offering by reinforcing the inaccessibility of Vancouver real estate. - 00:07–00:12 She presents Wealthsimple as a platform that is democratizing access to opportunities for average people. - 00:20–00:22 The ad transitions to show the process of filling out the registration form online, making the action seem attainable. - 00:22–00:28 The woman gives details about the requirements and benefits, such as the need for a Wealthsimple account with a minimum of $1 and the 3% match offer. - 00:33–00:36 She ends the ad by encouraging viewers to click the link, register, and open a Wealthsimple account.

# Ad summary A female creator describes how she uses Wealthsimple, a savings and investment platform, and how she is excited that they are giving away a $3 million home to one lucky person. She goes on to explain how to enter, encouraging viewers to use the link in the description to register and open a Wealthsimple account today. # Brand positioning Wealthsimple is presented as an innovative savings and investing platform that makes finance accessible and exciting. The brand aligns with a modern, aspirational lifestyle, giving customers the opportunity to achieve financial freedom. Rather than adhering to traditional, stuffy investment firm behaviors, Wealthsimple takes an unconventional approach. This is clearly demonstrated in the ad with the giveaway of a $3 million home, indicating a fun, emotional approach to financial investment. # Product Wealthsimple is an online savings and investing platform that allows users to manage their finances with ease. As advertised, Wealthsimple is running a campaign to give away a $3 million home to one lucky winner. As stated, to enter, you must be a Wealthsimple client with $1 funded, and you must complete the registration form to get 5,000 instant entries. Every $1 deposited earns the user one entry, and referring a friend earns you an additional 20,000 entries. The ad also states that users can get up to a 3% match on eligible transfers, creating an opportunity for growth. # Visual style The ad has a casual, UGC feel, with handheld camera work and natural lighting. The editing includes quick cuts between different scenes, and the pacing is upbeat and consistent. # Hooks Spoken: 00:00–00:08 My favorite saving and investing platform Wealthsimple has officially taken over Vancouver and for good reason. Text overlay: 00:00–00:05 WIN A $3M HOME / 00:01–00:05 Wealthsimple has officially / 00:02–00:05 taken over Vancouver / 00:03–00:05 and for good reason Visual: 00:00–00:01 The camera is pointed up at a young woman with long brown hair and a gray beanie, standing outside in front of a cloudy sky. She is wearing a black puffer jacket and has a brown purse on her shoulder. The camera is handheld and shaky. / 00:01–00:02 The camera points down at the ground, showing the woman's feet as she walks across yellow striped tiles. She is wearing black pants and black sneakers and is holding a brown purse. / 00:02–00:03 The camera shows the woman's hand inserting a blue card into a gray transit card reader. She is still wearing a brown purse on her shoulder. / 00:03–00:04 The camera is inside of a ferry, looking out of a window at a city skyline across the water. / 00:04–00:05 A gray bus drives down the street. The side of the bus has an advertisement for Wealthsimple. / 00:05–00:07 A silver bus stop has an ad for Wealthsimple with images of wooden houses and circles. / 00:07–00:08 A bus stop has an advertisement for Wealthsimple with an image of a man surrounded by plants. # Funnel stage Middle of funnel (Consideration) # Pain points The ad solves the pain point of inaccessible luxury. The customer in the ad says, “That's the dream,” suggesting this type of lifestyle is not typically achievable for most people. # Value propositions - Wealthsimple provides the means for clients to win a $3 million home. - Wealthsimple provides the opportunity to achieve financial freedom and the chance to enjoy a luxurious lifestyle. - Get up to a 3% match on eligible transfers to your savings account. # Benefits - Potential to win a $3 million home - Chance to grow savings with a 3% match # Features - Savings and investing platform - Contest to win a $3 million home - Up to 3% match on eligible transfers # Call to action click the link to register and open your Wealthsimple account today. # Social proof - “My favorite saving and investing platform Wealthsimple has officially taken over Vancouver and for good reason” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the point of view of a Wealthsimple customer, sharing her enthusiasm for the platform and the $3 million giveaway. # Storyline - 00:00–00:08 00:00–00:08 The creator begins by stating that Wealthsimple is her favorite saving and investing platform and that the brand has officially taken over Vancouver. This works to pique the audience's interest from the perspective of an enthusiastic customer. - 00:05–00:09 00:05–00:09 She reveals the reason for Wealthsimple's takeover – they are giving away a $3 million home, solidifying her role as an enthusiastic customer sharing incredible news. - 00:09–00:17 00:09–00:17 The creator paints a picture of the luxurious lifestyle that comes with winning the home, including city adventures, ocean views, a private gym, a hot tub, and a sauna. The audience experiences the brand's vision of a luxurious lifestyle. - 00:18–00:21 00:18–00:21 The creator emphasizes the real possibility of this dream coming true for one lucky person, creating intrigue and anticipation. The audience sees the voice of the brand. - 00:21–00:28 00:21–00:28 The creator provides details on how to enter the contest, urging viewers to click the link to register and open a Wealthsimple account. This functions as a call to action, delivered from the perspective of an enthusiastic client.

# Ad summary Wealthsimple promotes their $0 options contracts for advanced traders, highlighting recognizable stock options like Apple, Tesla and Nvidia. # Brand positioning Wealthsimple presents itself as a modern and accessible investment platform, appealing to both beginners and experienced traders. The brand aims to simplify complex financial instruments and democratize access to advanced trading strategies. By offering $0 commission options contracts, Wealthsimple positions itself as a cost-effective and transparent alternative to traditional brokerage firms. The brand targets users seeking to take control of their investments with advanced trading tools, and is accessible to tech-savvy users. # Product Wealthsimple offers $0 commission options contracts for trading various assets. Options contracts allow traders to speculate on the price movements of underlying assets like stocks. The product is designed for both novice and experienced traders looking to take control of their trades with advanced strategies. By removing commission fees, Wealthsimple lowers the barrier to entry for options trading, making it more accessible to a wider audience. The advertisement specifically mentions options on stocks from companies like Apple (APPL), Tesla (TSLA), and Nvidia (NVDA). # Visual style The ad features a modern and minimalist visual style, with a focus on clean lines and geometric shapes. The color palette is limited to black, light green, and gold, creating a sleek and sophisticated look. The overall production quality is high, with smooth gradients and subtle lighting effects that enhance the sense of depth and dimension. The design feels polished and professional, suggesting a reliable and trustworthy brand. # Hooks Headline: $0 options contracts # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of commission fees eroding profits for options traders. # Value propositions - $0 options contracts + Take control of your trades with advanced options strategies. # Benefits - Take control of your trades # Features - $0 options contracts - advanced options strategies # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand promotes its commission free options contracts with a tagline and icons for well-known companies. # Storyline - The ad begins by grabbing the viewer's attention with a bold statement about $0 options contracts. This is intended to hook traders looking to save on commission fees, from Wealthsimple's perspective. - Next, the ad assures viewers that they can "Take control of your trades with advanced options strategies." This speaks to the user who wants access to sophisticated trading tools, from Wealthsimple's perspective. - Finally, the ad features icons for popular stocks like Apple, Tesla, and Nvidia, visually demonstrating the breadth of available options and appealing to traders familiar with these companies, from Wealthsimple's perspective.