How The Derma Co. Advertises on Meta

# Ad summary This ad promotes Derma Co's Triple Actives Anti-Dandruff Shampoo. The ad features a creator who describes the difference between dry and oily dandruff, and how oily dandruff is caused by fungus. He then recommends using a shampoo with Piroctone Olamine, Climbazole, and Salicylic Acid, and highlights that the Derma Co shampoo contains all three. He claims that the shampoo reduces dandruff by 100% in two washes, kills 99% of dandruff-causing fungus, and hydrates the scalp 2x more than other shampoos. He encourages viewers to comment if they want a link to the shampoo and claims he will send it to them, along with 115 pages of research. # Brand positioning Derma Co is presented as a brand that offers effective solutions for scalp issues, specifically targeting oily and sticky dandruff. The brand positions itself as scientifically backed, highlighting the use of specific ingredients like Piroctone Olamine, Climbazole, and Salicylic Acid. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for dandruff, emphasizing the product's ability to eliminate dandruff-causing fungus and hydrate the scalp. The brand aligns with a functional approach, focusing on the performance and scientific formulation of its product, rather than emotional appeals or lifestyle associations. The brand pushes against the norm of using generic dandruff shampoos by highlighting the specific ingredients and their effectiveness. # Product The featured product is Derma Co's Triple Actives Anti-Dandruff Shampoo, designed to combat oily and sticky dandruff. It is formulated with Piroctone Olamine, Climbazole, and Salicylic Acid. The shampoo is presented as a solution that eliminates dandruff-causing fungus by 99% and hydrates the scalp two times more than other shampoos. The ad claims that the shampoo reduces dandruff by 100% in just two washes. The product is for individuals struggling with oily, sticky dandruff that forms clumps and causes pain when combing. The ad addresses the purchase barrier of skepticism by highlighting the scientific ingredients and their effectiveness, as well as the claim of quick and complete dandruff removal. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements like animated graphics and scientific visuals. The editing style includes quick cuts and jump cuts to maintain a fast pace and keep the viewer engaged. The production quality varies, with some shots having a raw, unfiltered feel while others are professionally lit and animated. The pacing is relatively consistent, with cuts timed to the voiceover to emphasize key points. The overall tone is informative and slightly humorous, aiming to educate and entertain the viewer. # Hooks Spoken: 00:03–00:07 Male 1: Bhai ye jo sticky dandruff hota hai na, it's literally like fungal poop on your scalp. Text overlay: 00:04–00:07 FUNGAL POOP Visual: 00:03–00:04 The man from the previous shot is now centered in the frame, standing in front of a blurred background with a decorative wall hanging. He is wearing the same blue and white checkered shirt and glasses. He gestures with his hands as he speaks. Below him, the extreme close-up of the scalp and comb is visible in a smaller frame. / 00:04–00:06 Animated close-up of hair follicles with yellow and gray worm-like figures attached. The background is white. The text "FUNGAL POOP" appears in red, block letters below a cartoon poop emoji with a smiling face. # Funnel stage Middle of funnel (Consideration) # Pain points Oily, sticky dandruff that sticks to the scalp, forms clumps, and causes pain when combing. # Value propositions - 100% dandruff reduction in two washes - Kills 99% of dandruff-causing fungus - Hydrates the scalp 2x more than other shampoos # Benefits - 100% dandruff kam kar deta hai (reduces dandruff by 100%) - 99% dandruff causing fungus ko khatam karta hai (kills 99% of dandruff-causing fungus) - 2x scalp hydrated rakhta hai (hydrates the scalp 2x more) # Features - Contains Piroctone Olamine - Contains Climbazole - Contains Salicylic Acid - Triple Actives # Call to action comment kar do shampoo (comment shampoo) # Point of view - Customer 0% – Not present in the video. - Brand 30% – The brand POV is communicated through product claims, animated visuals, and highlighting the scientific ingredients and their effectiveness. - Expert 70% – The expert POV is communicated through the creator's knowledgeable tone, explanations of dandruff types and causes, and recommendations of specific ingredients. - External source 0% – Not present in the video. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of a comb removing clumps of oily dandruff from someone's hair. This is intended to grab the viewer's attention with a visually unappealing image of a common problem. The perspective is from an observer, showing the severity of the condition. - 00:03–00:07 00:03–00:07 The creator appears and states that sticky dandruff is like "fungal poop" on the scalp. This is intended to shock and disgust the viewer, emphasizing the severity of the problem. The perspective is from the creator, who is presenting himself as knowledgeable and relatable. - 00:07–00:08 00:07–00:08 A woman reacts with disgust to the phrase "fungal poop." This is intended to reinforce the negative perception of the condition. The perspective is from an observer, showing a relatable reaction. - 00:08–00:17 00:08–00:17 The creator differentiates between dry and oily dandruff, explaining that oily dandruff sticks to the scalp and can cause pain. This is intended to educate the viewer and highlight the specific problem the product addresses. The perspective is from the creator, who is presenting himself as an expert. - 00:17–00:20 00:17–00:20 The ad shows a scientist looking through a microscope, followed by a microscopic view of Malassezia fungus. This is intended to add credibility by showing the scientific basis of the problem. The perspective shifts to a scientific viewpoint, emphasizing the root cause of the issue. - 00:20–00:24 00:20–00:24 The creator recommends using a shampoo with Piroctone Olamine, Climbazole, and Salicylic Acid, showing the chemical structures and powder forms of these ingredients. This is intended to educate the viewer about effective ingredients. The perspective is from the creator, who is providing expert advice. - 00:24–00:28 00:24–00:28 The creator presents Derma Co's Triple Actives Anti-Dandruff Shampoo, claiming it contains all three ingredients and reduces dandruff by 100% in two washes, while showing himself using the product in the shower. This is intended to demonstrate the product's effectiveness. The perspective shifts to a product demonstration, showing the ease of use and potential results. - 00:28–00:35 00:28–00:35 The creator claims the shampoo kills 99% of dandruff-causing fungus and hydrates the scalp 2x more than other shampoos, accompanied by animated visuals. This is intended to highlight the product's unique selling points. The perspective is from the brand, showcasing the product's benefits. - 00:35–00:41 00:35–00:41 The creator reiterates the benefits of the shampoo and encourages viewers to comment if they want a link. This is intended to drive engagement and potential sales. The perspective is from the creator, who is providing a call to action. - 00:41–00:43 00:41–00:43 The ad shows a screenshot of a 115-page research document. This is intended to reinforce the scientific backing of the product. The perspective shifts to an external source, adding credibility.

# Ad summary A promotional ad by The Derma Co showcasing their 2% Kojic Acid Face Serum and 10% Vitamin C Face Serum. The ad promotes a limited-time 'Buy 1 Get 1 Free' offer, encouraging viewers to take advantage of the sale. # Brand positioning The Derma Co is presented as a skincare brand designed by dermatologists. They emphasize a 'Be Filter Free' approach, suggesting a focus on real results rather than superficial enhancements. The brand promotes scientifically-backed ingredients and formulations, positioning itself as a reliable choice for effective skincare solutions. # Product The ad showcases two face serums by The Derma Co: the 2% Kojic Acid Face Serum and the 10% Vitamin C Face Serum. The Kojic Acid serum is formulated to target dark spots and pigmentation and contains alpha arbutin and kojic acid. The Vitamin C Face Serum is designed for skin radiance and contains niacinamide and Vitamin C. Both serums come in a 30 ml size and feature the brand's 'Deep Penetration Formula.' The ad promotes a 'Buy 1 Get 1 Free' offer, making both products appealing for those seeking solutions for skin brightening and even tone. # Visual style The ad features a clean, product-focused studio shot with a soft gradient background and clear product placement. The visuals emphasize a clean, clinical aesthetic, with a focus on product visibility and key information. The color palette is dominated by white, purple, and pink tones, enhancing the products' visibility and creating a visually appealing layout designed to draw attention in a social media feed. # Hooks Headline: SALE ENDS TONIGHT # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses concerns about dark spots and uneven skin tone, as visually highlighted by the inclusion of 2% Kojic Acid Face Serum. The text reads: 'FOR DARK SPOTS & PIGMENTATION'. # Value propositions - Buy one face serum, get another free, offering a cost-effective way to target multiple skin concerns. - The 'Deep Penetration Formula' suggests enhanced delivery of active ingredients, maximizing their effectiveness. # Benefits - FOR DARK SPOTS & PIGMENTATION - FOR SKIN RADIANCE # Features - 2% Kojic Acid Face Serum - 10% Vitamin C Face Serum - Deep Penetration Formula™ # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand promotes its product's effectiveness, reinforcing its value proposition with a concise and informative presentation. # Storyline - The ad opens by highlighting a limited-time promotion. It aims to capture immediate attention and convey a sense of urgency with the message 'SALE ENDS TONIGHT,' prompting the audience to act quickly to take advantage of the offer. The brand is telling the customer to act fast. - Next, the ad introduces the 'BUY 1 GET 1 FREE' offer to attract customers with a compelling discount. It provides a straightforward incentive for purchase, encouraging viewers to consider buying the featured products. The brand is directly telling the customer to take advantage of this deal. - The ad displays the brand name, product names, and key ingredients. The purpose is to provide information about the product's benefits and composition, reinforcing its quality and scientific backing. This is the brand conveying the benefits and features of the product.

# Ad summary This ad for The Derma Co highlights a buy one get one free sale. The ad features the brand's sunscreen and Vitamin C serum. # Brand positioning The Derma Co is presented as a skincare brand that offers advanced dermatological solutions. The brand name includes the tagline "Designed by Dermatologists", reinforcing its credibility and expertise in skincare. The brand aligns with a functional approach, focusing on effective skincare ingredients and formulations. The ad also promotes a 'Be Filter Free' message, suggesting a focus on authentic beauty and real results without the need for social media filters. # Product The ad features two main products from The Derma Co. The first product is the SPF 50 1% Hyaluronic Sunscreen Aqua Gel, designed for normal and oily skin. Its key ingredients are hyaluronic acid, vitamin E, and it is fragrance-free. The sunscreen aims to provide hydration while protecting the skin from sun damage. The second product is the 30% Vitamin C Face Serum, which contains niacinamide and vitamin E. It is designed to brighten the skin and improve its overall appearance. The ad highlights a "Buy 1 Get 1 Free" offer on these products, addressing potential purchase barriers by providing additional value. This offer is designed to encourage trial and purchase, emphasizing the products' worth. # Visual style The ad features a product-focused aesthetic, utilizing a clean and vibrant color palette to highlight the skincare products. The composition is well-lit, with soft, diffused lighting that minimizes harsh shadows and creates a smooth, polished look. The product presentation is clean and professional. The ad's modern design and strategic color usage contribute to an overall impression of high-quality skincare that is scientifically advanced yet accessible. # Hooks Headline: BUY 1 GET 1 FREE # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - The sunscreen contains hyaluronic acid and vitamin E and is fragrance-free. - The face serum contains Niacinamide and Vitamin E - Buy one get one free # Benefits - BE FILTER FREE # Features - SPF 50 - 1% Hyaluronic Sunscreen Aqua Gel - FOR NORMAL, OILY SKIN - + hyaluronic acid - + vitamin E - + fragrance-free - 30% Vitamin C Face Serum - Niacinamide + Vitamin E # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice is present throughout the entire image, conveying key sales information and product details. - Customer: The 'Be Filter Free' message in the top left of the image suggests the products help the customer look their best and therefore don't need filters. # Storyline - The ad begins by announcing a limited-time sale, specifically a 'Buy 1 Get 1 Free' offer, immediately capturing the viewer's attention with a strong incentive. The brand is using a direct marketing approach to quickly convey the main offer. - Next, the ad showcases the hero products: SPF 50 1% Hyaluronic Sunscreen Aqua Gel and 30% Vitamin C Face Serum. By visually presenting the products alongside the offer, the brand clarifies exactly what the promotion applies to, encouraging consideration. - The ad concludes by highlighting the sale's urgency, stating that 'Sale Ends Tonight' and listing the offer price. The brand emphasizes the need for immediate action, pushing viewers towards conversion.

# Ad summary A product ad for The Derma Co. featuring the 10% Vitamin C Face Serum and 1% Hyaluronic Sunscreen Aqua Gel. The ad shows the products and how they are applied to the skin. # Brand positioning The Derma Co. is presented as a brand rooted in dermatological science, offering advanced skincare solutions. The brand targets consumers seeking effective, science-backed products that deliver visible results. Their products push against the category norms by focusing on potent active ingredients and formulations that address specific skin concerns with a functional approach. The brand values transparency and innovation, aligning with a modern, informed consumer who prioritizes evidence-based skincare. # Product The Derma Co. features two products in this ad: the 10% Vitamin C Face Serum and the 1% Hyaluronic Sunscreen Aqua Gel. The Vitamin C Face Serum comes in a 30ml purple bottle with a dropper applicator. It contains niacinamide and hyaluronic acid and can be used both day and night to promote skin radiance. Its USP is the deep penetration formula. The 1% Hyaluronic Sunscreen Aqua Gel is designed for normal to oily skin. It contains vitamin E and is fragrance-free. It comes in an orange and white tube and boasts SPF 50 PA++++. Both products are presented as effective solutions for achieving healthy, radiant skin. # Visual style The ad has a clean, clinical aesthetic with bright lighting and a focus on product clarity. The editing style is quick with zooms to highlight product features and textures. The production quality is polished, giving a commercial feel that aligns with the brand's focus on scientific efficacy. The pacing is fast to keep the viewer engaged. # Hooks Spoken: 00:00–00:10 Female: [singing] [Inaudible] Text overlay: 00:00–00:10 / BFF SALE / SALE ENDS TONIGHT / BUY 1 GET 1 FREE / Use Code: BFF / ₹649 / ₹1298 Visual: 00:00–00:04: A bottle of The Derma Co. 10% Vitamin C Face Serum (purple bottle with a white dropper) stands next to a tube of The Derma Co. 1% Hyaluronic Sunscreen Aqua Gel (orange and white tube). They are positioned on a white surface against a blurred white background that appears to be a clean, bright room or lab setting. Text overlays advertise a 'BFF SALE' and a price discount. The camera zooms in and out on the products, focusing on the labels. / 00:04–00:06: Close-up shot of a light-skinned hand squeezing out The Derma Co. 1% Hyaluronic Sunscreen Aqua Gel onto the back of the same hand. The background is white. The camera focuses on the texture of the cream as it is dispensed. The fingers of the hand then rub the cream in. / 00:06–00:08: Close-up shot of a light-skinned hand with a dropper applying The Derma Co. 10% Vitamin C Face Serum onto the back of the same hand. The background remains white. The camera focuses on the serum's clear, viscous texture as it drops onto the skin. / 00:08–00:10: The camera returns to showcasing the two products together, similar to the opening shot. The products are positioned on a white surface against the same blurred white background with the same text overlays. The camera slightly zooms out. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Buy one get one free - Discounted price: ₹649 # Benefits - For skin radiance - For normal to oily skin - Day + night use # Features - 10% Vitamin C Face Serum - 1% Hyaluronic Sunscreen Aqua Gel - SPF 50 PA++++ - Hyaluronic acid - Vitamin E - Fragrance-free - Deep Penetration Formula # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad showcases the product and its use. # Storyline - 00:00–00:04 The camera focuses on the Derma Co. 10% Vitamin C Face Serum and 1% Hyaluronic Sunscreen Aqua Gel against a white background, showcasing their packaging. - 00:04–00:06 A hand squeezes the 1% Hyaluronic Sunscreen Aqua Gel, demonstrating its texture and application. - 00:06–00:08 The hand then applies a drop of the 10% Vitamin C Face Serum to demonstrate its application. - 00:08–00:10 The camera returns to showcasing the two products together.

# Ad summary This ad for Derma Co. highlights a limited-time offer for its skincare products. The ad showcases the Kojic Acid Face Serum and the Hyaluronic Sunscreen Aqua Gel, emphasizing their benefits for dark spots, pigmentation, and sun protection. The ad uses a split-screen visual to show the product and sale details, and incorporates upbeat music to capture attention. # Brand positioning The Derma Co. is presented as a brand designed by dermatologists, focusing on creating skincare products that are effective and science-backed. The brand aims to occupy the space of providing dermatologist-designed solutions for common skin concerns. The brand promotes a functional approach to skincare, providing targeted treatments. The products are positioned as being part of a 'BFF Sale,' suggesting a friendly and accessible tone. # Product The ad features two main products: the 2% Kojic Acid Face Serum and the 1% Hyaluronic Sunscreen Aqua Gel. The Kojic Acid Face Serum is for dark spots and pigmentation, containing alpha arbutin and kojic acid. The Hyaluronic Sunscreen Aqua Gel has SPF 50 and is designed for normal to oily skin, featuring hyaluronic acid, vitamin E, and is fragrance-free. These products are presented as essential components of a comprehensive skincare routine. # Visual style The ad features a clean, polished aesthetic with bright lighting and a white background. The editing style is simple with static shots and clear transitions. The overall production quality appears professional, aligning with the brand's focus on dermatological expertise. The use of a split screen with product display on one side and sale details on the other creates a direct and informative presentation. # Hooks Text overlay: 00:00–00:14: ₹499 (Price) / 00:00–00:14: ₹998 (Price) / 00:00–00:14: THE derma co / 00:00–00:14: DESIGNED BY DERMATOLOGISTS / 00:00–00:14: BE FILTER FREE / 00:00–00:14: BFF SALE / 00:00–00:14: BUY 1 GET 1 FREE / 00:00–00:14: Use Code: BFF / 00:00–00:14: SALE ENDS TONIGHT Visual: 00:00–00:06: Split screen. Left side: the Derma Co. 2% Kojic Acid Face Serum (purple label) is in the foreground, and the 1% Hyaluronic Sunscreen Aqua Gel (orange label) is behind it. Products are against a white background, with visible lab glassware blurred in the distance. Right side: derma co logo, 'BFF Sale' graphic, 'Buy 1 Get 1 Free' promotion, and 'Sale Ends Tonight' text. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the frustration of dealing with dark spots and pigmentation, which are common skin concerns. # Value propositions - Effective solutions designed by dermatologists. - Buy One, Get One Free, suggesting affordability and value. # Benefits - Targets dark spots & pigmentation - Sun protection - Suitable for normal to oily skin # Features - 2% Kojic Acid Face Serum - Contains alpha arbutin and kojic acid - 1% Hyaluronic Sunscreen Aqua Gel - SPF 50 - Hyaluronic acid - Vitamin E - Fragrance-free - For normal to oily skin # Call to action Use Code: BFF # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its products and promoting a sale. # Storyline - 00:00–00:06 00:00–00:06: The ad starts with a split screen showing the two featured Derma Co. products—Kojic Acid Face Serum and Hyaluronic Sunscreen Aqua Gel—alongside sale information including the brand's logo, discount price, 'BFF Sale' graphic, 'Buy 1 Get 1 Free' promotion, and the sale's end date. This establishes the ad's main focus: a time-sensitive offer on key skincare products. - 00:06–00:09 00:06–00:09: A close-up shot shows the Kojic Acid Face Serum being dispensed from the dropper. This highlights the product's texture and application method while keeping the sale information visible on the right. - 00:09–00:11 00:09–00:11: The camera focuses on the Hyaluronic Sunscreen Aqua Gel, emphasizing its packaging and SPF 50 claim. The shot keeps the sale details visible, reinforcing the offer. - 00:11–00:14 00:11–00:14: The frame switches back to the two product bottles. A hand reaches in to grab the Kojic Acid serum. This action provides a personal touch and reinforces the product placement.

# Ad summary This image ad by The Derma Co promotes a Buy 1 Get 1 Free sale on its 30% Niacinamide Face Serum and 1% Hyaluronic Sunscreen Aqua Gel. The ad utilizes a color scheme of white, teal, purple, and orange. # Brand positioning The Derma Co is presented as a brand that offers skincare solutions formulated by dermatologists, implying a commitment to effective and science-backed products. The brand seems to align with values of transparency and specialized skincare, aiming to occupy a space in the consumer's mind as a provider of advanced skincare solutions. They push against traditional beauty norms by focusing on scientific formulations and dermatological expertise, rather than just superficial improvements. The brand seems to be positioned as both functional, with its focus on specific ingredients and results, and emotional, as it encourages consumers to feel confident in their skincare choices. # Product The ad features two skincare products: the 30% Niacinamide Face Serum and the 1% Hyaluronic Sunscreen Aqua Gel. The serum is formulated to target acne marks and uneven skin tone. The 1% Hyaluronic Sunscreen Aqua Gel offers SPF 50 protection. Both products are presented as part of a limited-time "Buy 1 Get 1 Free" offer, incentivizing trial or stocking up. The products are for anyone looking for effective and scientifically-backed skincare solutions. The sunscreen addresses the purchase barrier of needing sun protection that also hydrates and feels light on the skin. The Serum addresses consumers seeking a solution for acne and uneven skin tone. # Visual style The ad has a polished, studio-shot aesthetic with a clean and modern look. The visual motif includes color blocks and clear product focus. The image treatment features background removal and drop shadows to make the products stand out. Typography is large and bold, making it easily scannable in-feed. # Hooks Headline: SALE ENDS TONIGHT # Funnel stage Bottom of funnel (Conversion) # Pain points The central pain point is the desire to treat acne and uneven skin tone, along with protecting skin with SPF. # Value propositions - 30% Niacinamide Face Serum helps improve acne marks & uneven skin tone. - 1% Hyaluronic Sunscreen Aqua Gel provides sun protection and hydration for normal to dry skin. - Buy 1 Get 1 Free offer provides added value and incentivizes trial. # Benefits - Acne marks improvement - Uneven skin tone improvement - Sun protection - Hydration # Features - SPF 50 PA++++ - 1% Hyaluronic Sunscreen Aqua Gel - 30% Niacinamide Face Serum - for acne marks & uneven skin tone - FOR NORMAL TO DRY SKIN # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad uses the brand's point of view to promote the products and offer, aiming to drive sales and increase brand awareness. # Storyline - The ad begins by announcing a “BFF SALE” and emphasizing that it “ENDS TONIGHT”, intending to create urgency and drive immediate action. The brand is communicating this sale event. - It then highlights the specific offer: “BUY 1 GET 1 FREE”, reinforcing the incentive to purchase now. The brand is communicating this offer. - The inclusion of a “Use Code: BFF” message guides the audience on how to redeem the offer. The brand is guiding the audience. - The visual of the products shows the items that can be purchased in this offer. The brand is visually showing the products included in the sale.

# Ad summary This ad showcases The Derma Co's SPF 50 1% Kojic Acid Lip Balm while promoting a limited-time "Buy 1 Get 1 Free" birthday sale with the code: BFF. # Brand positioning The Derma Co is presented as a modern, scientific skincare brand that formulates effective solutions to common skin concerns. It is positioned as a brand that integrates dermatology and cosmetic science with a focus on safe, high-efficacy ingredients. The ad communicates the brand’s celebration of its birthday, aligning with a celebratory tone and providing an opportunity for customers to enjoy special offers. # Product The Derma Co's SPF 50 1% Kojic Acid Lip Balm is designed to protect and enhance the lips. The ad directly mentions SPF 50, indicating sun protection, and 1% Kojic Acid, suggesting ingredients for addressing dark or pigmented lips. The ad implies the lip balm is for anyone seeking lip protection and improved lip tone. The "Buy 1 Get 1 Free" offer addresses the purchase barrier of product price, incentivizing trial or stocking up. # Visual style The ad employs a vibrant, celebratory visual style, utilizing a clean and polished studio shot. The motif revolves around a coordinated color scheme of white, purple, and teal, paired with balloons and confetti to emphasize the 'Birthday Fest' theme. The image treatment includes soft lighting, background removal to highlight the products, and layering of text elements. The typography integration is bold and clear, ensuring readability and immediate communication of the promotional offer. # Hooks Headline: BIRTHDAY FEST # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the need for lip protection with SPF and a solution for dark or pigmented lips, appealing to consumers who are concerned about these issues. # Value propositions - SPF 50 for lip protection - 1% Kojic Acid for addressing dark and pigmented lips - Buy One Get One Free, making it the perfect time to purchase # Benefits - For dark & pigmented lips # Features - SPF 50 - 1% Kojic Acid # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is present throughout the ad, showcasing The Derma Co's products and offers from the brand's marketing perspective. # Storyline - The ad opens with the brand's birthday celebration, indicated by the "BIRTHDAY FEST" text, which intends to create a festive and promotional atmosphere. The brand is communicating the event from its own perspective to draw attention to the limited-time sale. - The focal point shifts to the product assortment, showcasing the SPF 50 1% Kojic Acid Lip Balm. The brand aims to highlight the product being offered, with the packaging visible to convey product information. - The offer of "BUY 1 GET 1 FREE" is presented, alongside a discount code, "BFF," which the brand intends to incentivize immediate purchase. The call to action highlights the savings benefit of the product while establishing a connection with the consumers. - The ad concludes with the message "BIRTHDAY SALE IS LIVE," reinforced by the brand to drive a sense of urgency and encourage viewers to shop immediately.

# Ad summary This ad promotes The Derma Co's 'BFF' sale, which offers a buy-one-get-one-free deal. The ad features a woman taking off her sunglasses with an expression of disbelief or frustration. It transitions into a bright, animated screen displaying the details of the sale, including the brand logo, the 'BFF SALE' title, and the discount code 'BFF'. Confetti is added to the background for an exciting visual. # Brand positioning The Derma Co is presented as a brand focusing on scientifically-backed dermatological solutions. The logo "the derma co. DESIGNED BY DERMATOLOGISTS" reinforces this positioning. The overall vibe is playful and modern, seen in the choice of bright pastel colors and bold typography for the promotion, appealing to consumers who seek effective skincare but are also drawn to a fun, engaging brand experience. # Product The ad promotes a general sale event rather than a specific product, focusing on The Derma Co's entire range of skincare offerings. The 'BFF SALE' offers a "BUY 1 GET 1 FREE" deal when using the code 'BFF'. The sale aims to overcome the purchase barrier by providing a significant discount, encouraging customers to try new products or stock up on their favorites. # Visual style The ad has a clean and modern aesthetic. The initial shot is brightly lit, with a focus on the subject's expression. The transition to an animated screen is abrupt and attention-grabbing, using bright colors and bold typography. The editing style consists of quick cuts to maintain a fast pace. The production quality appears to be a mix of UGC-style content and polished graphic design. # Hooks Spoken: [Music playing] Text overlay: BE FILTER FREE / BFF / SALE / SALE IS LIVE / BUY 1 / GET 1 / FREE / Use Code: BFF Visual: 00:00–00:01: A person places sunglasses on a young woman. She sits on a light green chair with long brown hair, wearing a light purple t-shirt, sunglasses with a thick black and gray rim, and a gold watch on her left wrist. The background includes a light beige curtain, a dark green plant and a white wall. The lighting is soft and diffused. The camera is stationary at medium shot. / 00:01–00:02: The woman removes the sunglasses, looking toward the camera. Her expression is inquisitive with slightly furrowed eyebrows and a frown. The camera remains stationary at medium shot. # Funnel stage Bottom of funnel (Conversion): The ad focuses on a limited-time offer (BOGO sale) and provides a specific discount code, aiming to drive immediate purchases. # Pain points The ad addresses the hesitancy or cost barrier that consumers may face when considering purchasing new skincare products. The woman looking upset suggests discomfort of some kind, as if she doesn't like the sunglasses. This metaphorically represents consumers' dissatisfaction with their current skincare options. # Value propositions - The 'BFF SALE' allows customers to purchase one product and receive another for free, providing an opportunity to explore more of The Derma Co's offerings while saving money. # Benefits - Customers can stock up on favorite products or try new ones without added expense. - Significant discount # Features - BUY 1 GET 1 FREE deal # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad focuses on the experiences and emotions of the user in relation to the brand's offerings. # Storyline - 00:00–00:01 A woman is sitting down while another person puts sunglasses on her face. - 00:01–00:02 The woman proceeds to remove her sunglasses while looking upset and confused. - 00:02–00:11 The screen cuts to a graphic advertising the brand’s "BFF" sale, offering a "BUY 1 GET 1 FREE" deal. The offer includes a discount code.

# Ad summary This ad for The Derma Co. features a close-up of a woman's face, highlighting her acne. The ad uses a targeting reticle to draw attention to the acne and implies that The Derma Co. products can help target and treat acne. # Brand positioning The Derma Co. is presented as a brand that offers skincare solutions designed by dermatologists. The brand positions itself as a reliable and scientific approach to skincare, suggesting that its products are developed with expertise and precision. The brand aims to occupy a space in the consumer's mind as a trustworthy and effective solution for skin concerns, particularly acne. The brand aligns with values of scientific rigor and professional expertise, promoting a results-oriented approach to skincare. The brand pushes against the norms of generic skincare solutions by emphasizing its dermatological backing, suggesting a more targeted and effective approach. # Product The ad features skincare products from The Derma Co. designed to target and treat acne. The ad highlights the brand's focus on dermatologically designed solutions for skin concerns. The product is for individuals experiencing acne and seeking targeted treatment. The ad addresses the purchase barrier of uncertainty by emphasizing the dermatological expertise behind the product, implying a higher likelihood of effectiveness. The ad aims to convince viewers that The Derma Co.'s products are worth trying or buying due to their specialized formulation and targeted approach to acne treatment. # Visual style The ad has a clean and clinical aesthetic, with a focus on showcasing the woman's skin in detail. The lighting is soft and even, highlighting the texture of her skin. The use of a targeting reticle adds a technological and scientific feel to the ad. The overall style is modern and straightforward, aiming to convey a sense of expertise and effectiveness. # Hooks Headline: TARGET FOUND ACNE # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the frustration of dealing with acne, visually highlighting the skin concern on the woman's face. The targeting reticle and text "TARGET FOUND ACNE" signal the frustration of having acne and the desire to find a solution. # Call to action None used. # Point of view - Customer: The close-up of the woman's face allows the viewer to see the skin concern from a personal perspective, creating empathy and relatability. - Brand: The targeting reticle and text "TARGET FOUND ACNE" showcase the brand's ability to identify and address the specific skin issue. # Storyline - The ad opens with a close-up of a woman's face, immediately drawing attention to her skin. This is included to establish a personal connection with the viewer and highlight the skin concern that the product aims to address. The audience experiences this from the perspective of someone observing the woman's skin, noticing the acne. - A targeting reticle is placed over a section of the woman's face where acne is visible. This is included to visually emphasize the specific problem area that the product targets. The audience experiences this from the brand's perspective, showcasing its ability to identify and focus on the issue. - Text appears next to the reticle, stating "TARGET FOUND ACNE". This is included to explicitly communicate the purpose of the product and its ability to address acne. The audience experiences this from the brand's perspective, directly stating its solution to the identified problem.

# Ad summary This ad promotes The Derma Co 1% Kojic Acid Lip Balm. The ad begins with a woman holding the lip balm, shaped like a capsule, and jokingly pretending to struggle to swallow it. The rest of the ad highlights the lip balm's features and benefits. It claims to reduce pigmentation, prevent recurring darkness, and fade lip lines. It also contains 1% kojic acid to lighten pigmentation and block melanin production. The lip balm also contains SPF 50 PA+++ protection. The ad ends with a split screen before and after. # Brand positioning The Derma Co is presented as a modern and effective skincare brand that uses scientific formulations, like kojic acid and peptide complex, to target specific skin concerns. The brand aims to provide solutions for common issues such as lip pigmentation, dryness, and sun protection, positioning itself as a functional and results-driven brand. Its lip balm packaging mimics a medical capsule to cue functional efficacy. # Product The Derma Co 1% Kojic Acid Lip Balm is a lip care product designed to reduce pigmentation, prevent recurring darkness, and fade lip lines. It is formulated with 1% kojic acid, which lightens pigmentation and blocks melanin production. The lip balm also includes a peptide complex to strengthen the lip barrier, preventing dryness and chapping. Additionally, it offers SPF 50 PA+++ for sun protection. The lip balm is packaged in a capsule-shaped container, which is purple on the bottom and white on top, with the brand and product name printed on the side. # Visual style The ad has a UGC feel with a natural, unfiltered look. The lighting appears to be natural, creating a casual and relatable tone. The editing involves quick cuts and transitions to maintain a fast pace. The overall production quality suggests a hybrid approach, blending elements of a polished commercial with a raw, user-generated aesthetic. The cuts are timed to some of the voiceover lines. # Hooks Spoken: 00:00–00:03 Female 1: [Playful tone] Itna bada capsule lekar toh mai phas gayi hu, ab mujhe ise khana padega. Text overlay: 00:00–00:03 Biggest Capsule💊 Visual: 00:00–00:03 A woman with fair skin, dark hair, and a yellow t-shirt holds a large, capsule-shaped product with a white top and purple bottom in front of her face. She opens her mouth wide, pretends to insert the capsule, and makes a struggling face. The background is a dark wooden wall. Text overlay: "Biggest Capsule💊" # Funnel stage Consideration # Pain points Dark and pigmented lips that are prone to recurring pigmentation issues. "Lips me baar baar darkness nahi aati." # Value propositions - The product is a lip balm that not only moisturizes but also targets pigmentation and protects from the sun, addressing multiple lip care needs in one product. # Benefits - Removes pigmentation - Prevents recurring lip darkness - Lightens lip pigmentation - Blocks melanin production - Strengthens the lip barrier - Prevents dry and chapped lips - Lips की lines भी fade हो सकती है # Features - 1% Kojic Acid - SPF 50 PA+++ - Peptide complex # Call to action Comment for link 🔗 # Social proof - "Maine jab isko use karna start kiya, mujhe laga tha yeh mere pigmentation ko halka kar dega, lekin yeh nahi pata tha ki mere lips ki lines bhi fade ho sakti hai." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03 A woman holds a purple and white capsule-shaped product and pretends to struggle to swallow it. This is intended to create intrigue and humor by exaggerating the product's size and usage. - 00:03–00:06 00:03–00:06 The woman reveals that the capsule is actually The Derma Co 1% Kojic Acid Lip Balm. This clarifies the earlier confusion and introduces the product. - 00:06–00:11 00:06–00:11 The woman states that using the lip balm removes pigmentation and prevents recurring lip darkness. This highlights the product’s core benefits. - 00:11–00:16 00:11–00:16 The woman shares her personal experience, noting that she initially expected the lip balm to only lighten pigmentation. This adds credibility by presenting her initial skepticism and subsequent surprise at the additional benefits. - 00:16–00:20 00:16–00:20 She states she was surprised that her lip lines also faded. This unexpected benefit enhances the product’s appeal. - 00:20–00:25 00:20–00:25 The woman explains that the lip balm contains 1% kojic acid, which lightens lip pigmentation and blocks melanin production. This provides a functional explanation for the product’s effectiveness. - 00:25–00:31 00:25–00:31 She adds that it has SPF 50 PA+++ protection. This highlights an additional protective benefit. - 00:31–00:35 00:31–00:35 A before-and-after split screen visually demonstrates the lip balm's impact on pigmentation. This reinforces the product’s efficacy. - 00:35–00:39 00:35–00:39 The woman mentions that it contains peptide complex which strengthens the lip barrier, preventing dry and chapped lips. This adds another layer of functional benefit. - 00:39–00:41 00:39–00:41 The woman smiles and asks viewers to comment for the link to the product. This provides a direct call to action.

# Ad summary This ad showcases three sunscreen products from The Derma Co, each formulated for different skin types: dry, normal, and oily. The ad highlights the sun protection and hydrating benefits of the sunscreens, along with a discount offer. # Brand positioning The Derma Co is presented as a skincare brand focused on providing specialized solutions for different skin types. The brand emphasizes scientific formulation, as highlighted by the mention of being "powered by dermatologists." The brand aims to occupy a space in the market that values targeted skincare solutions, offering products tailored to specific skin needs rather than generic skincare. The brand aligns with a functional approach, focusing on providing effective and targeted skincare solutions. # Product The ad features three sunscreen products from The Derma Co, each designed for a specific skin type. The first is the 1% Hyaluronic Sunscreen Hydrating Gel for dry skin, the second is the 1% Hyaluronic Sunscreen Aqua Gel for normal skin, and the third is the 1% Hyaluronic Sunscreen Oil-Free Gel for oily skin. All three products offer SPF 50 PA++++ protection and claim to leave no white cast. The USPs include hyaluronic acid for hydration and formulations tailored to different skin types. The ad addresses the purchase barrier of finding the right sunscreen for one's skin type by offering specialized options. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a simple background. The visual motifs include color-coded labels for different skin types and clear typography. The image treatment includes background removal and color grading to enhance the product's appearance. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: SUPERIOR SUN PROTECTION # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a sunscreen that provides adequate sun protection without leaving a white cast, while also catering to specific skin types. The ad offers specialized solutions for dry, normal, and oily skin, acknowledging that one size does not fit all when it comes to sunscreen. # Value propositions - Superior sun protection powered by Hyaluronic Acid - Sunscreen options tailored for dry, normal, and oily skin types - SPF 50 PA++++ protection with no white cast # Benefits - Superior sun protection - No White Cast - Hydration # Features - SPF 50 - PA++++ - Hyaluronic Acid - Hydrating Gel - Aqua Gel - Oil-Free Gel # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product features, benefits, and promotional offer to persuade the audience to make a purchase. # Storyline - The ad opens by highlighting the brand name and logo, immediately establishing the source of the product being advertised. This is from the brand's perspective, aiming to create brand recognition and associate the product with a trusted name. - The ad then emphasizes the key benefit of "SUPERIOR SUN PROTECTION" and the inclusion of "Hyaluronic Acid," which is presented from the brand's perspective to highlight the product's effectiveness and key ingredient. - The ad showcases three sunscreen products, each labeled for a specific skin type (Dry, Normal, Oily), which is presented from the brand's perspective to demonstrate the range of options available to cater to individual customer needs. - The ad highlights the SPF 50 PA++++ rating and the claim of "No White Cast," which is presented from the brand's perspective to address common concerns about sunscreen effectiveness and appearance. - The ad concludes with an offer of "Up to 35% Off" and a discount code "REDEEM35", which is presented from the brand's perspective to incentivize immediate purchase.

# Ad summary This ad promotes The Derma Co 5% Nia-Ceramide Daily Hydrating Moisturizer. The ad features a man who is speaking in Hindi and explaining the importance of moisturizing your skin. He states that dryness is the biggest reason for wrinkles, fine lines, and dull skin. He recommends using a moisturizer with ceramides, such as The Derma Co 5% Nia-Ceramide Daily Hydrating Moisturizer, which contains hyaluronic acid and doesn't dry your skin for up to 24 hours. He also states that it gives 5 layer deep hydration in just 5 seconds, strengthens your skin barriers, locks moisture into your skin, and boosts ceramide production. He says that it is safe and effective for your skin and was designed by dermats. He asks viewers to comment "YES" to receive a link to the product in their DMs. # Brand positioning The Derma Co is presented as a brand that offers effective and safe skincare solutions designed by dermatologists. The brand focuses on providing moisturizers with key ingredients like ceramides and hyaluronic acid to combat dryness, wrinkles, fine lines, and dull skin. The brand positions itself as a reliable choice for maintaining youthful and healthy skin, emphasizing the importance of moisturizing, even for oily skin types. The brand aligns with a functional approach, highlighting the scientific formulation and dermatologist-backed design of its products. # Product The Derma Co 5% Nia-Ceramide Daily Hydrating Moisturizer is a skincare product designed to hydrate and maintain youthful skin. It contains ceramides and hyaluronic acid, which help to combat dryness, wrinkles, fine lines, and dull skin. The moisturizer is suitable for all skin types, including oily skin, and provides up to 24 hours of hydration. It features a 5 Ceramide Complex that gives 5 layer deep hydration in just 5 seconds. The product strengthens skin barriers, locks in moisture, and boosts ceramide production. It is designed by dermatologists to be both safe and effective for the skin. # Visual style The ad has a hybrid aesthetic, combining elements of a polished commercial with a UGC feel. The editing style includes quick cuts and split screens. The pacing is consistent, with cuts timed to the voiceover. The production quality is high, with clear visuals and professional presentation. # Hooks Spoken: 00:00–00:04 Male 1: Yeh sab karwane ke paise nahi hai, aur injection se darr lagta hai, toh waqt rehte apni skin ko moisturize karna shuru kar do. Text overlay: 00:00–00:02 NO MONEY FOR THESE TREATMENTS / 00:02–00:04 OR HAVING A FEAR OF INJECTIONS? Visual: 00:00–00:02 The shot shows a split screen. On the top half, a woman with a white headband is receiving injections in her face by a person wearing purple gloves. The woman has red marks on her face. On the bottom half, a man with a beard and a white shirt is pointing up with his right index finger. He is standing in front of a wood-paneled wall. / 00:02–00:04 The shot shows a split screen. On the top half, a woman with a white headband is receiving injections in her face by a person wearing purple gloves. The woman has red marks on her face. On the bottom half, a man with a beard and a white shirt is clasping his hands together in front of him. He is standing in front of a wood-paneled wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not being able to afford expensive cosmetic treatments or having a fear of injections. # Value propositions - The Derma Co 5% Nia-Ceramide Daily Hydrating Moisturizer is a safe and effective solution for maintaining youthful and healthy skin, designed by dermatologists. # Benefits - Prevents wrinkles, fine lines, and dull skin - Strengthens skin barriers - Locks moisture into your skin - Boosts ceramide production - Keeps your skin young - Safe and effective # Features - Contains ceramides - Contains hyaluronic acid - Doesn't dry your skin for up to 24 hours - 5 Ceramide Complex - Gives 5 layer deep hydration in just 5 seconds - Contains Nia Ceramide # Call to action Comment “YES” # Social proof - "Designed by dermats" - Implies that the product is credible because it was designed by dermatologists. # Point of view - Brand 100% – The entire ad is delivered by a presenter who is promoting the brand and its product. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a close-up of a woman undergoing a cosmetic injection procedure, while the presenter stands in the foreground. The message conveyed is that if you can't afford such treatments or fear injections, there's an alternative. The perspective is from the presenter, addressing viewers who may be concerned about expensive or invasive skincare treatments. The tone is empathetic and solution-oriented. - 00:04–00:07 00:04–00:07 The presenter applies moisturizer to his face. The message is to start moisturizing your skin early. The perspective is from the presenter, demonstrating the product's use. The tone is informative and proactive. - 00:08–00:12 00:08–00:12 The presenter emphasizes that dryness is the biggest reason for wrinkles, fine lines, and dull skin. The perspective is from the presenter, educating viewers about the importance of hydration. The tone is informative and cautionary. - 00:12–00:16 00:12–00:16 The presenter states that even if you have oily skin, moisturizing is essential. The perspective is from the presenter, addressing a common misconception about oily skin. The tone is reassuring and informative. - 00:16–00:19 00:16–00:19 The presenter warns that wrinkles can start as early as age 20 if you don't moisturize. The perspective is from the presenter, highlighting the long-term benefits of moisturizing. The tone is cautionary and urgent. - 00:19–00:23 00:19–00:23 The presenter advises choosing a moisturizer with ceramides. The perspective is from the presenter, providing specific product recommendations. The tone is informative and expert. - 00:23–00:31 00:23–00:31 The presenter introduces The Derma Co 5% Nia-Ceramide Daily Hydrating Moisturizer, highlighting that it contains hyaluronic acid and doesn't dry your skin for up to 24 hours. The perspective is from the presenter, showcasing the product's features. The tone is promotional and informative. - 00:31–00:36 00:31–00:36 The presenter explains that the moisturizer has a 5 Ceramide Complex that gives 5 layer deep hydration in just 5 seconds. The perspective is from the presenter, emphasizing the product's effectiveness. The tone is promotional and scientific. - 00:36–00:40 00:36–00:40 The presenter states that the moisturizer strengthens skin barriers and locks in moisture. The perspective is from the presenter, highlighting the product's benefits. The tone is promotional and reassuring. - 00:41–00:46 00:41–00:46 The presenter emphasizes that the moisturizer contains Nia Ceramide, which boosts ceramide production and keeps your skin young. The perspective is from the presenter, reinforcing the product's key ingredients and benefits. The tone is promotional and aspirational. - 00:47–00:52 00:47–00:52 The presenter states that the moisturizer is safe and effective and was designed by dermats. The perspective is from the presenter, building trust and credibility. The tone is reassuring and expert. - 00:52–01:00 00:52–01:00 The presenter asks viewers to comment "YES" to receive a link to the product in their DMs. The perspective is from the presenter, providing a clear call to action. The tone is engaging and direct.

# Ad summary This ad promotes Derma Co's 10% Vitamin C Serum. The ad highlights that the serum has a cutting-edge deep penetration formula that absorbs 70% more than other vitamin C serums. It also contains 5% niacinamide, which controls oil and helps with acne problems. # Brand positioning Derma Co is presented as a brand that offers advanced skincare solutions with a focus on scientific formulations. The brand aims to occupy a space in the consumer's mind as a provider of effective and potent skincare products. The brand aligns with values of innovation, efficacy, and addressing specific skin concerns. The brand positioning is functional, emphasizing the performance and advanced technology behind its products. # Product The product is Derma Co's 10% Vitamin C Serum. It features a cutting-edge deep penetration formula that absorbs 70% more than other vitamin C serums. It contains 10% vitamin C, which evens skin tone and quickly removes dark spots and pigmentation. It also contains 5% niacinamide, which controls oil and helps with acne problems. The ad tells the viewer that this product is worth trying or buying because of its advanced formula and multiple benefits for the skin. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is high, supporting the intended tone of a reliable and effective product. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Female 1: Three reasons why you should try the 10% Derma Co vitamin C serum right now. Text overlay: 3 Reasons / why you / Should Try Visual: 00:00–00:04: A woman with long brown hair and a braided headband is centered in the frame, speaking directly to the camera. She is wearing a black top. Behind her is a white shelf with flowers and skincare products. The camera is stationary and at eye level. Text overlays appear above her head. # Funnel stage Consideration # Pain points The ad implies that the central frustration or problem the product is solving is uneven skin tone, dark spots, pigmentation, oily skin, and acne. The woman mentions that the serum evens skin tone, removes dark spots and pigmentation, controls oil, and helps with acne problems. # Value propositions - Cutting-edge deep penetration formula for better absorption - 70% more absorption than other vitamin C serums for better results - 10% vitamin C for even skin tone and reduced dark spots - 5% niacinamide for oil control and acne relief # Benefits - Evens skin tone - Quickly removes dark spots and pigmentation - Controls oil - Helps with acne problems # Features - Cutting-edge deep penetration formula - 70% more absorption than other vitamin C serums - 10% vitamin C - 5% niacinamide # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:04 00:00–00:04: The video begins with a woman introducing herself and stating that she will be sharing three reasons why viewers should try the 10% Derma Co Vitamin C serum. This is intended to grab the viewer's attention and set the stage for the product review. The perspective is from the woman, who is presented as a customer sharing her personal experience. The tone is enthusiastic and friendly. - 00:04–00:13 00:04–00:13: The woman shows the product and highlights its key features, including its cutting-edge deep penetration formula that absorbs 70% more than other vitamin C serums and its 10% vitamin C content. This is intended to educate the viewer about the product's unique selling points. The perspective is from the woman, who is presented as a knowledgeable customer sharing product details. The tone is informative and enthusiastic. - 00:13–00:20 00:13–00:20: The woman demonstrates how to apply the serum and mentions that it evens skin tone and quickly removes dark spots and pigmentation. This is intended to show the viewer the product in action and highlight its benefits. The perspective is from the woman, who is presented as a customer sharing her personal experience. The tone is informative and enthusiastic. - 00:20–00:27 00:20–00:27: The woman highlights that the serum contains 5% niacinamide, which controls oil and helps with acne problems. This is intended to further educate the viewer about the product's benefits and address potential skin concerns. The perspective is from the woman, who is presented as a knowledgeable customer sharing product details. The tone is informative and enthusiastic.

# Ad summary This ad promotes The Derma Co. 1% Kojic Acid Daily Face Wash as a solution for dark spots and pigmentation. The ad features a woman who shares her experience using the product, highlighting its effectiveness and dermatologist-designed formula. She demonstrates the product's use and showcases her clear skin as a result. # Brand positioning The Derma Co. is presented as a brand that offers dermatologist-designed skincare solutions. The brand emphasizes effective and safe products, suggesting a focus on scientific formulation and expertise. The brand aims to occupy a space in the consumer's mind as a reliable and trustworthy option for addressing specific skin concerns like dark spots and pigmentation. The brand aligns with values of efficacy and safety, promoting a functional approach to skincare that delivers visible results. # Product The Derma Co. 1% Kojic Acid Daily Face Wash is a skincare product designed to reduce dark spots and pigmentation. It contains 1% kojic acid, niacinamide, and alpha arbutin. The face wash is presented as an effective solution for those who have tried other products without success. It is dermatologist-designed, ensuring both effectiveness and safety. The product is demonstrated in the ad, showing how to dispense and apply it to the face. The ad highlights that dark spots and pigmentation start to fade after just one wash, making it a worthwhile product to try for achieving spotless skin. # Visual style The ad has a UGC feel with a simple, direct presentation. The editing style includes quick cuts to highlight different aspects of the product and its use. The production quality is basic, resembling a typical social media video. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. The lighting is natural, and the setting is a casual home environment. # Hooks Spoken: Female 1: Sab kuch kar liya lekin tumhare dark spot aur pigmentation ja hi nahi rahe hain, toh kuch mat karo bas ye 300 ka face wash le lo. Text overlay: 00:00–00:20 / Solution under 300/- Visual: 00:00–00:03: The shot features a woman with light skin, dark hair pulled back in a ponytail, wearing a blue t-shirt. She is centered in the frame, looking directly at the camera with an expressive face. Below her are two images showing close-ups of skin with dark spots and pigmentation. The background is a simple room setting with a bed and a lamp. / 00:03–00:06: The woman holds up a blue and white tube of The Derma Co. 1% Kojic Acid Daily Face Wash. The product is clearly visible, with its name and key ingredients highlighted. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of trying various products without seeing results for dark spots and pigmentation. # Value propositions - Effective solution for dark spots and pigmentation at an affordable price (under 300/-) - Dermatologist-designed for safe and effective results # Benefits - Dark spots and pigmentation start to fade after one wash - Effective and safe # Features - 1% kojic acid - Dermatologist designed # Call to action None used. # Social proof - "You can see my spotless skin" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience and results with the product. # Storyline - 00:00–00:03 The ad opens with the creator addressing the viewer's frustration with persistent dark spots and pigmentation. - 00:03–00:06 The creator introduces The Derma Co. 1% Kojic Acid Daily Face Wash as a solution. - 00:06–00:09 The creator emphasizes that the product is dermatologist-designed for effective and safe use. - 00:09–00:11 The creator demonstrates how to dispense the face wash. - 00:11–00:14 The creator highlights that dark spots and pigmentation start to fade after just one wash, and then demonstrates washing her face with the product. - 00:14–00:17 The creator showcases her spotless skin, attributing it to the product. - 00:17–00:20 The creator advises against wasting time on random products and encourages viewers to use this effective solution.

# Ad summary This ad features Dr. Anvika, a dermatologist, who addresses the common frustration of ineffective Vitamin C serums. She explains that the problem isn't Vitamin C itself, but the lack of proper absorption in many serums. She then introduces The Derma Co 10% Vitamin C Serum, highlighting its 'Deep Penetration Formula' which allows for 70% higher absorption. The ad demonstrates this concept visually and explains how the serum, also containing Niacinamide, effectively targets dullness and dark spots for brighter, even-toned skin. It concludes by reinforcing the brand's dermatologist-recommended status and provides contact information for booking a consultation. # Brand positioning The Derma Co is presented as a science-backed, dermatologist-recommended brand that offers effective solutions for common skin concerns. It aims to occupy a space in the consumer's mind as a trustworthy and scientifically advanced option, particularly for those who have been disappointed by other products. The brand emphasizes functional efficacy, focusing on superior absorption and targeted ingredients to deliver visible results. It pushes against the norm of ineffective skincare by highlighting its 'Deep Penetration Formula' as a key differentiator, suggesting that not all Vitamin C serums are created equal. The brand's positioning is primarily functional, centered on performance and scientific formulation, but also implies an emotional benefit of renewed confidence through effective skin transformation. # Product The product featured is The Derma Co 10% Vitamin C Serum. It is a skincare serum designed to combat dullness and dark spots, leading to brighter, glowing, and even-toned skin. The ad explains that the serum works through its 'Deep Penetration Formula,' which enables '70% higher absorption of Vit C' into the skin compared to other serums. This superior absorption allows the Vitamin C to 'go deep into your skin to fight dullness & dark spots at its root.' Additionally, the serum contains Niacinamide, which helps to 'make your skin even tone.' It is explicitly stated to be 'Safe & Effective' and 'Designed by Dermatologists,' making it a 'Dermatologist recommended Number 1 brand.' The product is for individuals who are using Vitamin C serums but are not seeing desired results, experiencing dullness, or struggling with dark spots. The ad addresses the purchase barrier of ineffective products by explaining the science behind its superior absorption. # Visual style The ad employs a hybrid visual style, blending polished, clean studio-like shots for the expert presentation with more dynamic graphic overlays and stock footage. The overall aesthetic is professional and educational, with bright, even lighting throughout the expert's segments. Editing is moderately paced, with clear cuts between shots and graphic elements appearing precisely timed with the voiceover. Visual motifs include the consistent white desk and lab coat for Dr. Anvika, reinforcing her expert status. The pacing is consistent, maintaining an informative rhythm. Audio-visual sync is strong, with text overlays and visual demonstrations directly corresponding to the spoken narrative. # Hooks Spoken: 00:01–00:05: Aap Vitamin C serum religiously roz laga rahe hain aur glow ka wait kar rahe hain. Text overlay: DERMA CO 10% VITAMIN "C" SERUM / 70% consumers said the serum was effective in fighting wrinkles and fine lines* / Dr. Anvika / Vitamin C Visual: 00:00–00:01: Split screen. Top: A young woman with dark hair, light skin, wearing a black top, smiling and holding a purple dropper bottle (Derma Co 10% Vitamin C Serum) to her cheek. Background is a blurred purple gradient. Text overlays: '70% consumers said the serum was effective in fighting wrinkles and fine lines*' and 'Derma Co 10% VITAMIN "C" SERUM'. Bottom: Dr. Anvika, a woman with dark hair, light skin, wearing a white lab coat over a dark top, sitting at a white desk, looking directly at the camera and smiling. Text overlay: 'Dr. Anvika'. Camera is stationary, medium shot of both subjects. / 00:01–00:02: Dr. Anvika is sitting at a white desk in a bright, clean room, wearing a white lab coat over a dark top. She has dark hair pulled back, and is looking directly at the camera, gesturing with her right hand. On the desk is a small brown dropper bottle and a small clear dish with liquid. The background is a plain white wall with a decorative white reindeer head. Camera is stationary, medium shot. / 00:02–00:03: A yellow 'C' icon with 'Vitamin' text inside it appears briefly, then transitions to a close-up of a woman's face (different from Dr. Anvika), with light skin, dark hair, eyes closed, gently pressing her index fingers to the sides of her nose/eyes. This is a stock image. Dr. Anvika is still visible in the bottom right, blurred, looking at the camera. Camera is stationary, close-up on the woman's face, with Dr. Anvika in a smaller, blurred frame. / 00:03–00:05: Dr. Anvika is in the foreground, sitting at the white desk, wearing a white lab coat, looking directly at the camera. She gestures with her hands, touching her face. In the background, the stock image of the woman pressing her fingers to her face is still visible, slightly blurred. The small brown dropper bottle and clear dish are on the desk. Camera is stationary, medium shot of Dr. Anvika. # Funnel stage Consideration # Pain points The central pain point is the frustration of using Vitamin C serums religiously without seeing any visible 'glow' or improvement in skin concerns like dullness and dark spots. This is signaled by: "Aap Vitamin C serum religiously roz laga rahe hain aur glow ka wait kar rahe hain. But ek mahina nikal gaya, teen mahine nikal gaye aur glow hai ki aa hi nahi raha." and the visual of a trash can implying wasted money on ineffective products. # Value propositions - TDC Vit C serum powered with it's 'Deep Penetration Formula' enables 70% higher absorption of Vit C making every drop work harder to transform your skin - With superior absorption, it goes deep into your skin to fight dullness & dark spots at its root to reveal brighter, glowing skin - Safe & Effective, Designed by Dermatologists # Benefits - 70% higher absorption of Vit C - Goes deep into your skin to fight dullness & dark spots at its root - Reveal brighter, glowing skin - Make your skin even tone # Features - 10% Vitamin C - Deep Penetration Formula - Niacinamide # Call to action COMMENT to find the link # Social proof - 70% consumers said the serum was effective in fighting wrinkles and fine lines* - Dermatologist recommended Number 1 brand - AMERICAN LASER BOARD CERTIFIED (for Dr. Anvika Mittal) - 15 year experience (for Dr. Anvika) # Point of view - Expert 90% – The majority of the video is presented by Dr. Anvika, a dermatologist, who educates the audience, explains scientific concepts, and recommends the product from an authoritative standpoint. - Brand 10% – Product claims, brand name, and visual branding elements are presented directly by the brand. # Storyline - 00:00–00:01 00:00–00:01: The video opens with a split screen, showing a woman holding a product and a doctor (Dr. Anvika) introducing herself. The message is to establish the expert's credibility and introduce the product contextually. - 00:01–00:05 00:01–00:05: Dr. Anvika, in a professional setting, addresses the audience directly, asking if they are religiously applying Vitamin C serum and waiting for a glow. This sets up a common pain point and establishes a relatable scenario for the audience, with a direct, questioning tone. - 00:05–00:10 00:05–00:10: She continues, showing a calendar graphic advancing months, implying that time passes without results, and expresses frustration that the glow isn't appearing. This amplifies the pain point of ineffective products, using visual cues and a frustrated tone to connect with the audience's experience. - 00:10–00:15 00:10–00:15: Dr. Anvika then suggests that one might feel like throwing away expensive Vitamin C serums. A visual of a trash can appears, reinforcing the idea of wasted money and effort, maintaining a relatable, slightly exasperated tone. - 00:15–00:22 00:15–00:22: She clarifies that the problem isn't with Vitamin C serum itself, but with the specific brand used. A blurred bottle with a red 'X' appears, visually representing ineffective competitor products, shifting the blame from the ingredient to the formulation, with an educational and corrective tone. - 00:22–00:28 00:22–00:28: Dr. Anvika asks if their Vitamin C serum has a 'Deep Penetration Factor,' while a text overlay lists the benefits of such a formula. This introduces the key differentiator and solution, using a direct question to engage the viewer and provide scientific backing, with an authoritative tone. - 00:28–00:37 00:28–00:37: She demonstrates how a typical Vitamin C serum (represented by a dropper adding liquid to water) only stays on the 'upper layer' of the skin, failing to reach deeper layers. This visual demonstration clearly illustrates the problem of poor absorption, making the scientific concept easy to understand, with an explanatory tone. - 00:37–00:42 00:37–00:42: Dr. Anvika reiterates that a Vitamin C serum needs a 'Deep Penetration Factor.' This reinforces the solution and prepares the audience for the product reveal, maintaining an educational and emphatic tone. - 00:42–00:51 00:42–00:51: She then asks which brand has this factor, and reveals The Derma Co 10% Vitamin C Serum. The product is shown clearly, providing the answer to the problem and introducing the hero product, with a confident and revealing tone. - 00:51–00:59 00:51–00:59: Dr. Anvika explains that due to the 'Deep Penetration Factor,' this serum has '70% higher absorption' into the skin. She demonstrates applying the serum to her hand, emphasizing the key benefit with a confident and demonstrative tone. - 00:59–01:03 00:59–01:03: She highlights the '70% better absorption' again, touching her face, connecting the scientific claim to visible results. This reinforces the product's efficacy with a positive and assured tone. - 01:03–01:07 01:03–01:07: The ad shows before-and-after visuals of skin with 'Dullness' and 'Blackspot,' explaining that the serum removes these issues. This provides visual proof of the benefits, directly addressing the pain points with a problem-solution approach. - 01:07–01:13 01:07–01:13: Dr. Anvika mentions Niacinamide as another ingredient that helps make skin 'even tone.' She applies the serum to her hand again, highlighting an additional benefit and ingredient, maintaining an informative tone. - 01:13–01:22 01:13–01:22: She concludes by stating that The Derma Co 10% Vitamin C Serum is a 'Dermatologist recommended Number 1 brand.' This reinforces credibility and positions the product as a top choice, with a strong, authoritative closing statement. - 01:22–01:23 01:22–01:23: A call to action appears: 'COMMENT to find the link.' This directs viewers to engage for more information, with a clear, instructional tone. - 01:23–01:27 01:23–01:27: A certificate for 'The American Board of Laser Surgery' for 'Dr. Anvika Mittal' is shown. This provides external validation and further boosts the expert's credibility, with a formal and professional tone. - 01:27–01:32 01:27–01:32: A split screen shows four images of a modern, clean clinic interior. This reinforces the professional and clinical environment associated with the expert and brand, with a polished visual tone. - 01:32–01:40 01:32–01:40: The video ends with contact information and a call to action to 'BOOK YOUR CONFIDENCE HOUR WITH US..' along with Dr. Anvika's name and experience. This provides a direct path for conversion and reinforces the expert's credentials, with a clear, inviting tone.

# Ad summary This ad features a woman promoting The Derma Co 2.5% Benzoyl Peroxide Gel Face Wash. She shares her experience using the product to eliminate acne, blackheads, and whiteheads. She highlights that the face wash contains dermatologist-recommended ingredients for acne treatment and claims it effectively kills acne-causing bacteria without drying the skin. # Brand positioning The Derma Co is presented as a brand that offers dermatologist-designed skincare solutions. The ad emphasizes the brand's focus on effective ingredients and formulations to address specific skin concerns like acne, blackheads, and whiteheads. The brand positions itself as a reliable and science-backed option for consumers seeking targeted skincare solutions. # Product The Derma Co 2.5% Benzoyl Peroxide Gel Face Wash is a skincare product designed to treat acne, pimples, blackheads, and whiteheads. It contains 2.5% benzoyl peroxide, glycerin, allantoin, and ceramide complex. The face wash is claimed to kill 99.9% of acne-causing bacteria without drying the skin and helps maintain the skin barrier. It also controls excess oil and calms inflammation. The product is presented as a dermatologist-tested solution for acne and related skin issues. # Visual style The ad has a UGC feel with simple editing and natural lighting. The production quality is basic, resembling a typical social media post. The editing includes quick cuts to show before-and-after results and product application. The pacing is moderate, with cuts timed to coincide with changes in the narrative and product demonstrations. # Hooks Spoken: 00:00–00:03 Maine bas yeh face wash use karke apne acne ko khatam kiya hai. Text overlay: 00:00–00:02 My dermat has suggested this facewash For Acne , pimple , blackheads & whiteheads Removal under ₹300 Visual: 00:00–00:02: Close-up shot of a woman's face with acne, applying a white cream with a white applicator to her forehead. She has brown eyes, a nose piercing, and is wearing a mustard-colored headscarf. The background is out of focus. Text overlay: "My dermat has suggested this facewash For Acne , pimple , blackheads & whiteheads Removal under ₹300" / 00:02–00:03: Close-up shot of the woman's cheek with acne, as she rubs the white cream into her skin. The background is out of focus. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of persistent acne that doesn't seem to go away, with new breakouts appearing as others clear. "Mere acne toh khatam hone ka naam hi nahi lete the, ek jata tha toh dusra aa jata tha." # Value propositions - Dermatologist-recommended ingredients for acne treatment - Effective acne treatment under ₹300 - Kills acne-causing bacteria without drying the skin # Benefits - Helps reduce acne - Removes blackheads and whiteheads - Controls excess oil - Calms inflammation - Kills 99.9% acne causing bacteria - Without drying - Maintains skin barrier # Features - 2.5% Benzoyl Peroxide - Glycerin - Allantoin - Ceramide complex # Call to action Comment for link # Social proof - "My dermat has suggested this facewash" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and results with the product. # Storyline - 00:00–00:03 The creator begins by stating that she eliminated her acne by using the featured face wash. - 00:03–00:06 She explains that her acne was persistent, with new breakouts appearing as others cleared. - 00:06–00:08 She credits the face wash for resolving her acne issues. - 00:08–00:13 She notes that many face washes in India claim to eliminate acne, but only a few are effective. - 00:13–00:16 She shows a before-and-after comparison, stating that the face wash eliminated her acne in just a few days. - 00:16–00:20 She highlights that the face wash contains dermatologist-recommended ingredients for acne treatment. - 00:20–00:23 She adds that the face wash also removes blackheads and whiteheads. - 00:23–00:26 She states that the face wash controls excess oil and calms inflammation. - 00:26–00:30 She reveals the product as The Derma Co 2.5% Benzoyl Peroxide Gel Face Wash. - 00:30–00:36 She claims that the face wash kills 99.9% of acne-causing bacteria without drying the skin and maintains the skin barrier.

# Ad summary This ad promotes The Derma Co 5% Nia-Ceramide Daily Hydrating Moisturizer. The ad features a woman who shares her winter skincare hack for dry, flaky skin. She applies the moisturizer to her face, highlighting its key ingredients and benefits, such as 24-hour hydration and a five-ceramide complex. She emphasizes that the product is safe, effective, and designed by dermatologists, encouraging viewers to comment if they will try it. # Brand positioning The Derma Co is presented as a brand focused on providing effective skincare solutions, particularly for addressing common skin concerns like dryness. The brand emphasizes scientific formulations, such as the combination of niacinamide and ceramides, and highlights dermatologist involvement in product design, positioning itself as a reliable and trustworthy option for consumers seeking targeted skincare solutions. The brand aims to occupy a space in the consumer's mind as a provider of safe, effective, and scientifically-backed skincare products. # Product The Derma Co 5% Nia-Ceramide Daily Hydrating Moisturizer is a skincare product designed to combat dry, flaky skin, particularly during the winter months. It contains a combination of niacinamide and ceramides to lock in moisture and provide 24 hours of hydration. The moisturizer also features a five-ceramide complex, which offers five-layer deep hydration in five seconds. The product creates a shield on the skin to prevent dryness. It is marketed as safe, effective, and designed by dermatologists, making it a reliable choice for those seeking intense hydration and protection against winter dryness. # Visual style The ad has a UGC feel, with a simple, straightforward presentation. The editing style consists of quick cuts between the woman speaking and demonstrating the product. The production quality is decent, with natural lighting and clear shots of the product and the woman's face. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Hooks Spoken: Winters mein if you also wakes up with this dry flaky skin then this is the hack for you. Visual: 00:00–00:01: A young woman with long, dark hair and fair skin is centered in the frame, holding a small, black clip-on object. She wears a red floral tank top and smiles directly at the camera. The background is a simple wooden door. / 00:01–00:03: A square inset appears, showing a close-up of flaky, dry skin. The woman in the main frame continues to smile and speak. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry, flaky skin during the winter months. The creator shows a close-up image of dry, flaky skin to illustrate the problem. # Value propositions - 24 hours of hydration - Five layer deep hydration in five seconds - Safe, effective and designed by dermats # Benefits - Locks in the moisture - Give you 24 hours of hydration - Five layer deep hydration in five seconds - Skin pe ek shield bana deta hai jisse dryness nahi aati # Features - 5% Nia-Ceramide - Daily Hydrating - 5 ceramide complex # Call to action Comment moisturizer to get the link. # Social proof - "And it's safe, effective and designed by dermats" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal experience and skincare routine. # Storyline - 00:00–00:03 The creator introduces the topic of dry, flaky skin during the winter months. - 00:01–00:03 She shows a close-up image of dry, flaky skin to illustrate the problem. - 00:04–00:04 The creator introduces the moisturizer as a solution to the problem. - 00:05–00:09 She applies a sufficient amount of moisturizer to her face, demonstrating how to use the product. - 00:09–00:12 She shows the product packaging, revealing that it is The Derma Co 5% Nia-Ceramide Daily Hydrating Moisturizer. - 00:12–00:16 She continues to apply the moisturizer, emphasizing its key ingredients: niacinamide and ceramides. - 00:17–00:18 She highlights the benefits of the moisturizer, such as 24 hours of hydration. - 00:19–00:23 She mentions that the moisturizer has a five-ceramide complex that provides five-layer deep hydration in five seconds. - 00:23–00:26 She explains that the moisturizer creates a shield on the skin to prevent dryness. - 00:26–00:30 She concludes by stating that the product is safe, effective, and designed by dermatologists.

# Ad summary This ad for The Derma Co features three skincare products designed to wash, treat, and protect skin for a pigmentation-free and spotless complexion. The ad includes a discount offer and a code for redemption. # Brand positioning The Derma Co is presented as a skincare brand designed by dermatologists, positioning it as a science-backed and expert-approved solution for various skin concerns. The brand emphasizes a comprehensive approach to skincare, as highlighted by the 'WASH. TREAT. PROTECT.' tagline, suggesting a routine-based solution. The brand aims to occupy a space in the consumer's mind as a reliable and effective option for achieving healthy, clear skin through dermatologist-designed formulations. The brand aligns with values of scientific rigor and skincare expertise, potentially pushing against norms of relying solely on natural or unproven remedies. The brand positioning is both functional, focusing on the effectiveness of its products, and emotional, promising confidence through improved skin. # Product The ad features three distinct skincare products from The Derma Co. First, the 2% Kojic Acid Face Serum, packaged in a purple glass bottle with a dropper, is designed to treat skin. Second, the Ultra Matte Sunscreen Gel, packaged in an orange and white tube, offers SPF 60 PA++++ and broad spectrum protection while being ultra light, oil free, and suitable for daily use. Third, the 1% Kojic Acid Daily Face Wash, packaged in a blue and white tube, is formulated for dark spots and pigmentation, containing kojic acid, niacinamide, and alpha arbutin. The ad promotes an all-in-one routine for achieving pigmentation-free and spotless skin, addressing the purchase barrier of needing multiple products by offering a comprehensive solution. The products are presented as effective and easy to incorporate into a daily skincare regimen. # Visual style The ad features a clean, product-focused studio shot with a bright and airy aesthetic. The production quality is high, with well-lit products against a gradient background. The visual motif is minimalist, emphasizing the products and their packaging. The image treatment includes background removal and subtle color grading to enhance the product colors. The typography is clean and legible, integrated seamlessly into the overall design. The style is modern and professional, aiming to convey trust and efficacy. # Hooks Headline: WASH. TREAT. PROTECT. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dealing with pigmentation and dark spots on the skin. The phrase 'for pigmentation-free & spotless skin' directly targets this concern. # Value propositions - All-in-one routine for pigmentation-free & spotless skin: This combines the convenience of a complete skincare regimen with the desired outcome of clear skin. - Ultra Matte Sunscreen Gel with SPF 60 PA++++: This combines the feature of high SPF protection with the benefit of a matte finish, appealing to those who want sun protection without a greasy feel. # Benefits - For dark spots & pigmentation - For broad spectrum protection - Pigmentation-free & spotless skin # Features - 1% Kojic Acid - Niacinamide - Alpha Arbutin - SPF 60 PA++++ - Ultra Light - Oil Free - Day # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, communicating its philosophy, product benefits, and promotional offer to the audience. # Storyline - The ad begins by highlighting the brand's core philosophy: 'WASH. TREAT. PROTECT.' This is the brand communicating its comprehensive approach to skincare, setting the stage for the products featured and emphasizing a routine-based solution. - Next, the ad introduces the benefit of using the products: 'Your all-in-one routine for pigmentation-free & spotless skin.' This is the brand speaking directly to the viewer, promising a clear and even complexion as the desired outcome of using their products. - The ad showcases the three key products: face wash, serum, and sunscreen. This is the brand visually demonstrating the components of the all-in-one routine, reinforcing the message of a complete skincare solution. - Finally, the ad presents an offer: 'Up to 35% off' with the code 'REDEEM35.' This is the brand incentivizing immediate purchase by providing a discount, encouraging viewers to take action.

# Ad summary This ad for Derma Co's 2% Salicylic Acid Face Serum features a woman who is staring at her acne. She then holds up the product and explains that it has a deep penetration formula that goes deep into the skin to unclog pores and fight acne effectively. The ad ends with a shot of the product and an offer for up to 35% off with code REDEEM35. # Brand positioning The Derma Co is presented as a science-backed skincare brand that offers solutions for specific skin concerns like acne. The brand is positioned as a modern, effective solution that empowers consumers to "fight back" against their skin problems. The brand uses a clean, clinical aesthetic and focuses on functional benefits like deep penetration and active ingredients, suggesting a no-nonsense approach to skincare that prioritizes results. # Product The featured product is The Derma Co 2% Salicylic Acid Face Serum, designed for active acne. It features a deep penetration formula that goes deep into the skin to unclog pores and fight acne effectively. The serum is presented as a solution to treat active acne at the root. The ad highlights the 2% salicylic acid content as a key ingredient for targeting acne. # Visual style The ad has a clean, bright aesthetic with a focus on the product and the woman's face. The editing style is quick and snappy, with cuts timed to the music. The production quality is polished, giving the ad a professional feel. The use of animation to illustrate the deep penetration formula adds a modern touch. # Hooks Spoken: Female 1: सारा दिन स्टेर करती रहोगी क्या? Text overlay: Staring at your Acne? Visual: 00:00–00:02: Close-up shot of a woman's face against a white background. She has light brown skin, dark eyebrows, and light brown eyes. She is wearing a light purple top and pearl earrings. An animated face is superimposed on her cheek, representing a blemish. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of staring at acne all day, implying that acne is a persistent and bothersome problem. # Value propositions - The 2% Salicylic Acid Face Serum with deep penetration formula is presented as a solution to treat active acne at the root. # Benefits - Unclogs pores - Fights acne effectively - Treat Active Acne at the root # Features - 2% Salicylic Acid - Deep penetration formula # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer who is dealing with acne and finds a solution in the advertised product. # Storyline - 00:00–00:02 The ad opens with a close-up of a woman's face, with an animated face superimposed on a blemish. She is staring intently at the acne. - 00:01–00:02 The woman asks if the viewer will keep staring at their acne all day, conveying a sense of frustration and prompting the viewer to seek a solution. - 00:02–00:03 The woman holds up The Derma Co 2% Salicylic Acid Face Serum, presenting it as a way to "fight back" against acne. - 00:04–00:05 The woman's face is shown again, now with a surprised and hopeful expression, suggesting she has found a solution. - 00:05–00:10 The woman holds up the product again, this time smiling and presenting it as the 2% Salicylic Acid Face Serum with a deep penetration formula. - 00:10–00:14 A close-up shot shows the serum being applied to the woman's face, followed by an animation illustrating the deep penetration formula. - 00:13–00:16 The woman explains that the serum goes deep into the skin to unclog pores and fight acne effectively. - 00:16–00:19 The ad concludes with a shot of the product and an offer for up to 35% off with code REDEEM35.

# Ad summary This ad promotes Derma Co's 2% Kojic Acid Face Serum as a solution for dark spots and pigmentation caused by sun damage. The ad features a woman talking about her love for sunny days but also the risk of sun damage and how sunscreens can fail with high UV indexes. She then introduces the Derma Co serum, highlighting its key ingredients and benefits, such as reducing dark spots and being lightweight and free from toxins. She recommends using it twice a day for best results. # Brand positioning Derma Co is presented as a skincare brand that offers solutions for common skin concerns like dark spots and pigmentation. The brand positions itself as a provider of effective treatments, specifically highlighting the use of active ingredients like kojic acid, alpha arbutin, and niacinamide. The brand emphasizes functional benefits such as reducing dark spots and pigmentation, while also promoting a lightweight and toxin-free formulation. This suggests a focus on both efficacy and safety, appealing to consumers who are concerned about the ingredients in their skincare products. # Product The Derma Co 2% Kojic Acid Face Serum is presented as a solution for dark spots and pigmentation. It contains 2% kojic acid, 1% alpha arbutin, and niacinamide. The serum is lightweight and free from sulfate and parabens. The ad highlights that it helps reduce dark spots and pigmentation. The serum is packaged in a clear glass bottle with a dropper applicator. The ad recommends using the serum twice a day for the best results. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is decent, but it maintains a casual and relatable aesthetic. The editing includes quick cuts to highlight different aspects of the product and its application. The pacing is moderate, with cuts timed to key points in the voiceover. The overall visual style supports the intended tone of a personal recommendation from a satisfied customer. # Hooks Spoken: 00:00–00:03: Female 1: I absolutely love a good sunny day. Text overlay: 00:00–00:02: Love / 00:00–00:02: A good sunny day Visual: 00:00–00:03: A woman stands in front of a window with patterned curtains, pulling them open to reveal a sunny day outside. The background shows tall buildings. She is wearing a maroon tank top and smiles as she looks out the window. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The central frustration is the risk of sun damage leading to dark spots and pigmentation, even with the use of sunscreen. The ad states, "Even sunscreens fail with such high UV index." # Value propositions - The Derma Co 2% Kojic Acid Face Serum is a solution for dark spots and pigmentation. - The serum contains key ingredients like kojic acid, alpha arbutin, and niacinamide. - The serum is lightweight and free from sulfate and parabens. - Using the serum twice a day will lead to visible results. # Benefits - Reduces dark spots and pigmentation - Lightweight - Free from sulfate and parabens # Features - 2% kojic acid - 1% alpha arbutin - Niacinamide - Lightweight - Free from sulfate and parabens # Call to action None used. # Social proof - "I absolutely love a good sunny day" – Female 1 (Customer) - "So for all my dark spots and pigmentation, I have been using 2% kojic acid face serum from the Derma Co." – Female 1 (Customer) - "Use it twice a day and you will see the results." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:03 00:00–00:03: The video opens with a woman opening curtains to reveal a sunny day. She expresses her love for sunny days, setting a positive tone. This is from the customer's perspective, sharing a personal preference. - 00:03–00:07 00:03–00:07: The woman acknowledges the risk of sun damage and the failure of sunscreens in high UV indexes. This introduces a problem and creates a need for a solution. The perspective remains the customer's, highlighting a common concern. - 00:07–00:10 00:07–00:10: The woman states she has a solution for dark spots and pigmentation. This transitions to the product introduction, offering hope to viewers with similar concerns. The perspective is still the customer's, sharing a personal discovery. - 00:10–00:13 00:10–00:13: The woman introduces the Derma Co 2% Kojic Acid Face Serum. This is the product reveal, showcasing the brand and product name. The perspective is the customer's, recommending a specific product. - 00:13–00:16 00:13–00:16: The woman highlights the key ingredients of the serum: 1% alpha arbutin and niacinamide. She then demonstrates applying the serum to her face. This provides product details and shows its use. The perspective is the customer's, demonstrating how to use the product. - 00:16–00:19 00:16–00:19: The woman states that the serum reduces dark spots and pigmentation and is lightweight and free from toxins. This emphasizes the benefits of the product. The perspective is the customer's, sharing positive outcomes. - 00:19–00:22 00:19–00:22: The woman recommends using the serum twice a day for the best results and assures viewers they will see results. This provides a call to action and reinforces the product's effectiveness. The perspective is the customer's, encouraging viewers to try the product.