How Petlove Advertises on Meta

# Ad summary This ad promotes Petlove, a pet health insurance plan, showcasing the benefits of their services for pet owners in Brazil, emphasizing coverage, affordability, microchipping, digital contracting, and a limited-time discount. It positions Petlove as the largest network for pet health in Brazil. # Brand positioning Petlove is presented as the leading pet health insurance provider in Brazil. The brand positions itself as the largest network offering comprehensive pet healthcare with affordable monthly plans. Petlove aligns with the values of responsible pet ownership, providing a sense of security and care for pet owners. The brand offers functional benefits such as wide coverage and accessible services, focusing on convenience and peace of mind. By highlighting microchipping and digital contracting, Petlove emphasizes modern solutions and accessibility for pet owners. # Product Petlove is advertised as a comprehensive pet health insurance plan. It is designed for pet owners who want to protect their pets' health and well-being, particularly during the summer months. Key features include monthly plans starting at R$19.90, coverage at over 7,000 accredited clinics, free microchipping, and fully digital contracting. The unique selling points (USPs) are affordability, extensive network coverage, and ease of access. The ad addresses potential purchase barriers by highlighting the low monthly cost and the comprehensive network of clinics. Petlove aims to provide peace of mind to pet owners, ensuring their pets receive the best care with convenient and accessible services. # Visual style The ad uses a casual, UGC-style aesthetic, with a focus on showcasing the product in a home setting. The editing features quick cuts to maintain a fast pace. The production quality appears to be a mix of smartphone footage and basic editing, giving it a relatable feel. The visual motifs include close-ups of the dachshund and product documents. Pacing is moderate, around 15-20 cuts per minute. The cuts are timed to coincide with changes in spoken content. # Hooks Spoken: Female 1: 00:00–00:02 Com plano de saúde Petlove, seu pet fica protegido nesse verão. (With a Petlove health plan, your pet is protected this summer.) Text overlay: 00:00–00:02 “Verão exige mais cuidado com seu pet ☀️🐾” Visual: 00:00–00:02 A hand with long black nails holds a purple Petlove brochure on a white quilted bedspread. The brochure reads, "petlove ❤️ Oba, agora você tem um plano de saúde pro seu pet!" (Wow, now you have a health plan for your pet!). # Funnel stage Consideration # Pain points The ad addresses the concern of pet owners about the cost of vet care during the summer. The narrator says, "Verão exige mais cuidado com seu pet ☀️🐾” (Summer requires more care with your pet). # Value propositions - Peace of mind for pet owners with comprehensive health coverage - Affordable monthly plans make pet healthcare accessible - Free microchipping and digital contracting offer added convenience # Benefits - Protection for your pet during the summer - Affordable pet health plan - Extensive network of accredited clinics - Convenient and accessible services # Features - Monthly plans starting at R$19.90 - Coverage at over 7,000 accredited clinics - Free microchipping - 100% digital contracting - 50% off the first monthly payment with coupon CREATOR50 # Call to action None used. # Social proof - +7 mil clínicas credenciadas” (+7 thousand accredited clinics) - A maior rede do Brasil” (The largest network in Brazil) # Point of view - Customer 100% – A person who is a customer and owner of the dog in the video is promoting the product. # Storyline - 00:00–00:03 A hand with manicured nails holds a brochure for Petlove, a pet health plan, while the voiceover begins discussing the importance of pet health during the summer. - 00:03–00:08 The brochure is opened, revealing a Petlove keychain, and the voiceover highlights the monthly cost of the plan. - 00:08–00:12 The keychain is attached to a dachshund's collar as the voiceover mentions the extensive network of clinics. - 00:12–00:16 The dachshund walks on a bed, while the narrator emphasizes that Petlove is the largest network in Brazil. - 00:16–00:21 A hand presents the pet's documentation and the brochure, highlighting free microchipping and 100% digital contracting. - 00:21–00:27 The presenter displays documentation for the pet while highlighting the 50% off coupon for the first month. - 00:27–00:34 The dachshund looks at the camera, and the final text overlay mentions that the offer is for a limited time.

# Ad summary An image ad from Petlove promoting a 20% discount on super premium and natural pet food with a coupon code. # Brand positioning Petlove is presented as a brand focused on providing quality nutrition for pets. The ad emphasizes the brand's commitment to providing pets with high-quality food, suggesting a dedication to pet well-being. The brand aims to occupy a space in the consumer's mind as a trusted provider of premium pet products, prioritizing the health and happiness of pets. The brand's alignment with values such as quality and care implies it may be targeting pet owners who prioritize their pets' health and well-being, positioning itself as a provider of superior pet nutrition. # Product The ad features bags of super premium and natural pet food from various brands. The pet food is described as "super premium e naturais", suggesting high-quality ingredients and nutritional value. While the brands and specific types of food vary, they all cater to pet owners looking for superior nutrition for their pets. The ad implies that these products are worth buying because they offer a higher standard of quality and nutrition, addressing the purchase barrier of price by offering a 20% discount. The coupon can be used for selected products. # Visual style The ad features a clean and modern design with a simple layout. The production quality appears to be studio-shot, with well-lit product photography. The visual motifs include geometric patterns and stylized coin outlines, giving it a contemporary feel. The image treatment includes background removal and color grading to create a cohesive look. The typography is bold and legible, and the ad is visually designed to be scannable and attention-grabbing. # Hooks Headline: 20% OFF # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that pet owners may be hesitant to purchase premium pet food due to the higher cost. The coupon discount addresses this concern. # Value propositions - 20% OFF em rações super premium e naturais # Benefits - QUALIDADE # Features - super premium - naturais # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with Petlove presenting information about product quality, discounts, and available products. # Storyline - The ad opens with a Petlove logo and a tagline stating "SEU PET EXIGE QUALIDADE" (Your pet demands quality). This message intends to set the stage by highlighting the importance of quality when it comes to pet food, which is told from the brand's perspective. - The next beat of the ad showcases the offer of "20% OFF" on super premium and natural pet food, in order to grab the viewer's attention and present a compelling reason to consider the brand. This discount is presented from the brand's perspective. - The ad displays multiple bags of pet food, including Formula Natural, Royal Canin, and Biofresh. This visual element aims to reinforce the idea that Petlove carries a variety of premium pet food brands. This is shown from a brand perspective. - The ad presents a visual coupon for SUPER20, which is designed to act as a clear call to action and incentivize immediate purchase. The last beat of the ad gives a disclaimer, stating "Desconto aplicado mediante uso do cupom, válido para produtos selecionados." to clarify the conditions of the discount and promote transparency. Both of these messages are told from the brand's perspective.

# Ad summary This ad features a woman talking about her pet’s health and the brand, Petlove. She shares that she got the brand’s health plan to protect her pet from the heat, dehydration, and parasites. She adds that the health plan has given her peace of mind and the ability to care for her pet year round. The ad mentions a discount and a coupon code for the first month’s subscription. # Brand positioning Petlove is presented as a provider of pet health insurance plans that offers affordable care for pets. The ad focuses on the emotional connection between pet owners and their pets, positioning Petlove as a way for owners to provide love and protection to their animals through health insurance. The brand promotes the idea of proactive pet care from season to season. # Product Petlove provides health insurance for pets with options for monthly payment plans. The ad promotes a plan that protects pets from heat, dehydration, and parasites. The main selling point is to give owners peace of mind and protect their pets year round. The ad includes a coupon code, Creator50, for 50% off the first month of the Petlove health plan. # Visual style The ad has a bright, casual, and relatable style, similar to UGC. The editing is quick and simple with direct cuts between shots. It has a polished feel while maintaining the authentic quality of a customer testimonial. # Hooks Spoken: 00:00–00:04: Alerta geral, o Whey parou de beber água no verão e eu entrei em desespero. Text overlay: 00:00–00:04: ALERTA GERAL / 00:00–00:04: O WHEY / 00:01–00:04: PAROU DE BEBER ÁGUA NO / 00:01–00:04: VERÃO E EU ENTREI EM / 00:02–00:04: DESESPERO Visual: 00:00–00:04: A tan, tiled patio outside a door and beneath a window. A gray and white tabby cat with a collar sits near two empty bowls. Text overlay in purple appears in the lower third of the screen. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad directly addresses the concern of pets suffering during the summer due to heat, dehydration, and parasites. "Alerta geral, o Whey parou de beber água no verão e eu entrei em desespero." # Value propositions - Provides a convenient and affordable way to protect pets from seasonal health risks. - The product is framed as a necessity for responsible pet owners who prioritize their animal's well-being. - The ad connects the health of the pet to the owner’s tranquility. # Benefits - Peace of mind for pet owners - Year-round care for pets - Savings with coupon code # Features - Health plan for pets - Affordable monthly payment options - Protection from heat, dehydration, and parasites # Call to action Usando o cupom Creator50, você garante 50% off na primeira mensalidade. # Social proof - The ad features a pet owner sharing her positive experience with the Petlove health plan, implying firsthand use and satisfaction. # Point of view - Customer 100% – The ad is told from the perspective of a customer who is sharing her experience using the Petlove health plan. # Storyline - 00:00–00:04 The ad opens with a cat sitting near a bowl. The ad introduces the problem of pets not drinking enough water during the summer. - 00:04–00:08 00:04–00:08: The ad illustrates the challenges that can arise during the summer for pets, from heat and dehydration to parasites. The visual shifts to the speaker with her cat, and then to a dog on its back being pet by a person. - 00:08–00:12 00:08–00:12: The ad points out that low-income pet owners may struggle even more with the effects of summer on their pets. The visual shows the dog being pet. - 00:12–00:17 00:12–00:17: The speaker states that she decided to protect her cat with a Petlove health plan. The brand logo appears, and a heart emoji appears next to the word "love." - 00:17–00:22 00:17–00:22: The woman notes that she has economized and is at peace with the plan. The ad shows the woman holding the dog and lifting it up. - 00:22–00:30 00:22–00:30: The ad displays a phone screen and explains how to use the Creator50 coupon code to get 50% off of the first month’s subscription. - 00:30–00:36 00:30–00:36: The woman is shown holding her cat, and her dog is licking her face. She states that they care for her everyday, and now she cares for them from summer to summer. She claims that love is protection.

# Ad summary This ad promotes Petlove's dog daycare services. It starts by asking if you're going to be out all day, then it describes how your pet will have fun, spend energy, and come home happy if they stay at the daycare. # Brand positioning Petlove is presented as a caring and reliable pet service provider, focusing on the happiness and well-being of pets. The brand aims to occupy the space of a trusted partner for pet owners, ensuring their pets are well-cared for and happy, especially when the owners are away. The brand's values align with providing a fun, safe, and energetic environment for pets. Petlove appears to ignore any direct comparison with competitors, instead focusing on the emotional benefits of their service. The brand positioning is primarily emotional, emphasizing happiness and care. # Product The advertised product is Petlove's dog daycare service. This service is for pet owners who need a place for their dogs to stay while they are out for the day. The daycare ensures that pets have fun, expend energy, and return home happy. It addresses the pain point of pet owners feeling guilty or worried about leaving their pets alone all day, assuring them that their pets will be well-cared for and entertained. The ad promotes the idea that pets will not only be safe but also enjoy their time at the daycare, alleviating concerns about boredom or loneliness. # Visual style The ad features a clean, modern design with bright, contrasting colors (purple and light blue). The image is well-lit, giving it a polished and professional look. The focus is on the dogs, who are the primary visual element, conveying a sense of fun and happiness. The typography is simple and bold, making the text easy to read. The overall style is playful and inviting, aimed at attracting pet owners. # Hooks Headline: Vai passar o dia fora? # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential worry or guilt pet owners feel when they have to leave their pets alone at home all day. The question “Vai passar o dia fora?” (Going to be out all day?) implies the pet owner's concern about their pet being alone or bored. # Value propositions - The ad suggests that your pet will have fun and spend energy, so you do not need to feel guilty about leaving them alone. # Benefits - seu pet se diverte (your pet has fun) - gasta energia (spends energy) - volta pra casa feliz (comes home happy) # Features - creche (daycare) # Call to action Agende agora! # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand communicating directly to the viewer about their services. # Storyline - The ad opens by asking, “Vai passar o dia fora?” (Going to be out all day?), framing the question from the brand's perspective to capture the viewer’s attention if they're a pet owner who will be away from their pet for the day, and inviting them to consider the featured service. - The ad continues, describing that at daycare, “Na creche, seu pet se diverte, gasta energia e volta pra casa feliz.” (At daycare, your pet has fun, spends energy and comes home happy.), speaking from the brand's perspective to highlight the benefits of the dog daycare, illustrating why it is a good solution to the problem presented in the initial question. - The ad concludes with “Agende agora!” (Book now!), speaking from the brand’s perspective as a straightforward call to action, encouraging viewers to take immediate action and book the service.

# Ad summary This ad promotes Petlove pet insurance by showing the owners of a small dog realizing that their dog is ignoring them on purpose and just being difficult. They then show the dog having medical procedures done. The ad ends with the relief the owners feel that they have pet insurance to cover these costs. # Brand positioning Petlove is presented as a pet health insurance provider that offers plans to help pet owners afford vet care. The ad aims to occupy a space in the consumer's mind as a practical and caring brand that prioritizes the well-being of pets. The brand aligns with the values of responsible pet ownership and provides a functional solution to the financial challenges of pet healthcare. The brand differentiates itself by focusing on the health and care needs of pets, providing insurance plans to ensure that owners can afford to give their pets the best possible veterinary treatment. The positioning is functional, focusing on the practical benefits of having pet health insurance to cover unexpected veterinary costs. # Product Petlove offers pet health insurance plans designed to cover veterinary costs, ensuring that pet owners can afford the best possible care for their pets. The product is for pet owners who want to be prepared for unexpected vet bills and ensure their pets receive necessary medical treatment without financial strain. The insurance covers a range of veterinary services, including diagnostic tests and treatments. A key USP is the peace of mind it provides, knowing that pet owners can access healthcare for their pets without worrying about the financial burden. The ad shows moments of use by highlighting the relief the owners feel when they realize they have pet insurance to cover the costs of the dog's medical procedures. It addresses the purchase barrier of the high cost of veterinary care by offering a solution that makes vet visits more affordable and accessible. # Visual style The ad has a casual, UGC-feel with natural lighting and simple edits. The production quality is consistent with content made for social media, aiming for authenticity. The editing style includes quick cuts to maintain a fast pace, and smooth transitions between scenes. The ad's pacing is moderate, with cuts timed to the music. Audio-visual sync is noticeable, with text and actions timed to the music beats. # Hooks Spoken: 00:00–00:02 A gente não entendia pq ela nunca nos ouvia Text overlay: 00:00–00:06 A gente não entendia pq ela nunca nos ouvia Visual: 00:00–00:02 A man with a mustache, purple t-shirt, and khaki shorts stands barefoot in a bedroom. He faces a small, black and brown dog sitting on a bed with white sheets and a dark blue blanket. The background includes a light gray wall and a closed white door. The man is gesturing towards the dog, seemingly trying to get it to obey. The camera is stationary and at eye level, capturing the interaction between the man and the dog. The lighting is natural and the scene is brightly lit. # Funnel stage Top of funnel (Awareness) # Pain points The ad highlights the frustration of dealing with a disobedient pet, but more centrally, it addresses the financial burden of unexpected veterinary costs. "Levámos no veterinário pra alguns exames" signals the financial stress of vet visits. # Value propositions - Affordable pet healthcare: The Petlove Health Plan makes veterinary services accessible without a heavy financial burden. - Peace of mind: Pet owners can rest easy knowing unexpected vet bills are covered. # Benefits - Coverage for veterinary costs - Access to healthcare for pets without financial strain - Peace of mind knowing pet healthcare is affordable # Features - Petlove Health Plan # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the customer's point of view, showcasing the experiences and frustrations of a pet owner, delivered through casual visuals and conversational language. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man standing by a bed as a small dog sits on top. Text overlay reads: "A gente não entendia pq ela nunca nos ouvia" (We didn't understand why she never listened to us). The man gestures to the dog and it's clear that he's trying to get the dog to obey him. The message is that the dog is being disobedient. This is conveyed from the perspective of the dog's owners who are frustrated by the dog's behavior. The tone is humorous as the man throws his hands up. - 00:02–00:06 00:02–00:06 The scene changes to the same man lying on the bed, gesturing to the dog. Text overlay reads: "Faziámos de tudo pra que ela respondesse nossos estímulos" (We did everything so that she would respond to our stimuli). This continues the story of the owners trying to get the dog to listen, but failing. This is still from the owners' perspective, showing their attempts to communicate with the dog. The tone remains lighthearted and slightly exasperated. - 00:06–00:11 00:06–00:11 The scene transitions to a vet's office where the dog is being examined and then shown wearing a cone. Text overlay reads: "Até que decidimos buscar ajuda. Levámos no veterinário pra alguns exames" (Until we decided to seek help. We took her to the vet for some exams). The dog is then seen hiding under a desk. This shows the resolution of seeking professional help for the dog's issues, suggesting a medical reason for the behavior. The perspective shifts to a more serious tone as the focus is now on the dog's health. The examination suggests that the dog's behavior might be due to a medical condition. - 00:11–00:14 00:11–00:14 The man is now seen holding the dog on the couch as the dog nuzzles him. Text overlay reads: "E acabámos descobrindo que..." (And we ended up discovering that...). This creates anticipation for the reveal of the dog's condition. This is from the owners' perspective, building suspense. The tone is warm and caring. - 00:14–00:16 00:14–00:16 The scene shows the dog defecating on a puppy pad. Text overlay reads: "Ela tava 💩 pra gente" (She didn't give a 💩 about us). This is a humorous reveal that the dog's disobedience was simply due to her not caring, rather than a medical issue. The owners' perspective is conveyed with a comedic tone. The use of the poop emoji adds to the humor. - 00:17–00:20 00:17–00:20 The screen goes to black and text appears: "Ainda bem que pelo menos temos o Plano de Saúde da Petlove ❤️" (Good thing we at least have the Petlove Health Plan ❤️). This promotes Petlove as a solution to the financial burdens of pet care. This final message is delivered from the brand's perspective, highlighting the benefit of having pet insurance. The tone is relieved and grateful.

# Ad summary This ad promotes Petlove's R$120 cashback offer for new subscribers to the clube petlove program. The ad uses a combination of static images and simple animations to highlight the cashback offer, coupon code, and other purchase incentives. # Brand positioning Petlove is presented as a pet supply and services company that provides benefits and savings through its "clube petlove" subscription program. The brand aims to occupy a space in the consumer's mind as a provider of value and convenience for pet owners by offering cashback and discounts. The brand aligns with a lifestyle of caring for pets and seeks to promote cost savings and convenience. The brand's positioning appears to be functional, focusing on simplicity and performance by highlighting a straightforward cashback offer. No specific competitor behaviors or category norms are clearly addressed. # Product The product featured in this ad is Petlove's "clube petlove" subscription program. It offers a R$120 cashback to new subscribers on their first purchase. To redeem the cashback, customers need to use the coupon code CASHBACK120. The ad mentions that the offer is valid for a limited time and applies to selected products, sold and delivered by Petlove. Additionally, customers can get R$120 off the monthly fee with the coupon code CLUBET120 for purchases over R$299. The product is aimed at pet owners looking to save money on their pet supplies through a subscription-based model. # Visual style The ad has a clean and simple aesthetic, utilizing static images with minor animations. The production quality is polished, giving it a commercial feel. The visual motifs include consistent use of the brand's color scheme and graphic elements, such as the paw print coins. The pacing is consistent throughout the ad, with static shots broken up by minor animation. The ad focuses on keeping a visual connection with the messaging, but it isn't beat-synced or intensely timed. # Hooks Text overlay: 00:00–00:12 Entre pro 🐾 clube petlove / 00:00–00:12 e ganhe R$ 120 de cashback! Visual: 00:00–00:01 A static image features a cream-colored background. In the center is text in purple and orange, stating "Entre pro 🐾 clube petlove e ganhe R$ 120 de cashback!". Below the text is a red coupon-shaped graphic with the text "Use o cupom: CASHBACK120 na 1ª compra". At the bottom, smaller text provides additional offer details. Scattered around are purple coins with an orange paw print design. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that pet owners may be looking for ways to save money on pet supplies and subscription services. The offer of R$120 cashback is intended to alleviate concerns about the cost of joining a subscription program. # Value propositions - R$120 cashback for new subscribers offers immediate savings. - Easy-to-use coupon code (CASHBACK120) simplifies the redemption process. - Additional discount on the monthly subscription fee for larger purchases incentivizes increased spending. - The club petlove subscription is designed to encourage repeat purchases, loyalty, and long-term savings. # Benefits - Save money on pet supplies - Get cashback on your first purchase - Potential discount on monthly subscription fee # Features - R$120 cashback - Coupon code: CASHBACK120 - Valid on first purchase - Discount on monthly fee with CLUBET120 for purchases over R$299 # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad conveys the official brand voice, presenting product claims and promotional messaging in a direct, informative manner. # Storyline - 00:00–00:01 00:00–00:01 The ad displays a static image with the text "Entre pro 🐾 clube petlove e ganhe R$ 120 de cashback!" (Join the 🐾 Petlove club and get R$ 120 cashback!). It also features the coupon code "CASHBACK120" and the condition "na 1ª compra" (on the 1st purchase). This sets the stage by introducing the main offer of the ad. - 00:01–00:02 00:01–00:02 The layout of the ad adjusts with a subtle animation of the background coins, maintaining the same message and focus on the cashback offer. - 00:02–00:03 00:02–00:03 The ad displays a slightly different layout but the same messaging remains in focus, emphasizing the R$120 cashback for joining the "clube petlove". - 00:03–00:04 00:03–00:04 The background coins animate again and another layout is shown. However, the messaging is consistent: "Entre pro 🐾 clube petlove e ganhe R$ 120 de cashback!". - 00:04–00:05 00:04–00:05 The layout adjusts again to a similar version but with a slight animation of the background coins, reiterating the primary message about cashback and the coupon code. - 00:05–00:06 00:05–00:06 The layout adjusts again while reiterating the primary message about cashback and the coupon code. - 00:06–00:07 00:06–00:07 The layout adjusts again while reiterating the primary message about cashback and the coupon code. - 00:07–00:08 00:07–00:08 The layout adjusts again while reiterating the primary message about cashback and the coupon code. - 00:08–00:09 00:08–00:09 The layout adjusts again while reiterating the primary message about cashback and the coupon code. - 00:09–00:10 00:09–00:10 The layout adjusts again while reiterating the primary message about cashback and the coupon code. - 00:10–00:11 00:10–00:11 The layout adjusts again while reiterating the primary message about cashback and the coupon code. - 00:11–00:12 00:11–00:12 The ad continues with similar imagery and text, reinforcing the R$120 cashback offer. A final condition is mentioned regarding a discount on the monthly fee for purchases over R$299, providing an additional incentive.

# Ad summary The ad promotes Petlove pet insurance, showcasing a dog owner's experience raising a puppy and the need for comprehensive pet care, including vaccinations, essential supplies, and health insurance for unexpected events. The ad features a creator's code for 50% off the first month's premium. # Brand positioning Petlove is presented as a reliable pet health insurance provider, offering peace of mind and comprehensive care for pet owners. The brand aligns with a responsible and caring pet parenting lifestyle, emphasizing that pet ownership goes beyond just posting cute photos. It promotes a functional benefit—affordable pet health insurance—with an emotional overlay of security and care. The brand stands out by focusing on health and preventative care, differentiating itself from typical pet supply or food brands. # Product Petlove offers pet health insurance plans starting from R$19.90/month, providing comprehensive coverage for pets. The plan includes benefits like microchipping and free consultation, 100% digital contracting, and access to over 7,000 accredited clinics. The product is for pet owners who want to ensure their pets receive the best care and protection against unexpected health issues. A key selling point is the affordability and comprehensiveness of the insurance, addressing the financial burden of pet healthcare. The insurance also provides a QR code collar that gives pet owners more security. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and handheld camera work that simulates a genuine first-person account. Quick cuts and transitions maintain a brisk, engaging pace. The editing style blends seamlessly with the platform's native behaviors, giving the ad an authentic feel. The pacing is fast, around 40-50 cuts per minute, and the audio-visual sync is timed to enhance the emotional impact of key moments. # Hooks Spoken: 00:00–00:01: Eu sou mãe de primeira viagem, Text overlay: 00:00–00:01: EU SOU MÃE Visual: 00:00–00:01: A medium shot of a woman standing near a ledge in an outdoor environment with a body of water and skyline behind her. She is holding a small tan and white Shih Tzu. The woman has dark brown hair, light skin, and is wearing a white tank top and light blue shorts. She is facing to the left of the frame. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point that caring for a puppy is more difficult than just posting cute photos. It shows many of the different reasons that dog ownership can be difficult, including all of the steps necessary to take to keep your dog safe. # Value propositions - Comprehensive pet care at an affordable price, making it accessible to a wider range of pet owners - The QR code collar provides extra security, helping pet owners feel more at ease. # Benefits - Prevention and support for pets - Peace of mind for pet owners - Financial protection against unexpected vet bills - Increased security for pets with QR code collar # Features - Affordable pet health insurance plans (starting from R$19.90/month) - Microchipping - Free consultation - 100% digital contracting - Access to over 7,000 accredited clinics - QR code collar # Call to action pessoal, usem esse cupom e ganhem 50% off # Point of view - Customer 100% – The ad is told from the perspective of a pet owner who is using Petlove health insurance. # Storyline - 00:00–00:00 A young woman stands in front of a scenic view and declares she's a first-time dog 'mom,' indicating the ad will explore the realities of pet ownership. - 00:01–00:04 00:01–00:04: The narrator says that caring for a puppy goes beyond posting cute photos. This acknowledges a common perception of pet ownership and sets the stage for a more realistic and responsible approach. - 00:04–00:09 00:04–00:09: Several short shots are presented that show the puppy doing common activities. The narrator states that before the dog's paws can touch the ground outside of the home, the dog needs several vaccinations. - 00:09–00:16 00:09–00:16: The narrator lists necessities when owning a puppy, which include vaccinations, a basic kit for water, a fun collar, and protection from any unforeseen circumstance. - 00:16–00:17 00:16–00:17: An extreme close up of the dog's face is shown, followed by an image of a man doing pushups. The narrator pivots to introduce the Petlove product as her solution. - 00:17–00:21 00:17–00:21: Multiple shots are shown that feature the puppy enjoying the outside world, including being in the ocean and swimming in the pool. The narrator states that one of the best perks of the Petlove program is the QR code collar that the owner receives. - 00:22–00:27 00:22–00:27: Various shots of the owner and puppy are shown, demonstrating that the owner feels more safe when using the collar. The narrator then wants her dog to live her best life. - 00:28–00:36 00:28–00:36: The video concludes with a call-to-action from the narrator to use the promo code 'CREATOR50' for 50% off the first month.

# Ad summary This ad highlights the issues that arise when your pet doesn't have health insurance and presents Petcom as the solution. # Brand positioning Petcom aims to be a modern and caring provider of pet health insurance, emphasizing the value of preventative care and ensuring pets always receive the medical attention they need. They position themselves as a reliable ally for pet owners who prioritize their pet's well-being and want to avoid unexpected healthcare crises. # Product Petcom offers pet health insurance, specifically designed to provide comprehensive coverage for pets, ensuring they receive timely medical care and protection. The ad highlights that with Petcom, pet owners can avoid delaying vet consultations, ensure their pets receive vaccinations and exams on schedule, and guarantee their pets are always protected. The plan costs R$19.90 per month. # Visual style The ad features a clean and modern design with contrasting colors and clear typography. It uses a split-screen layout to visually compare the before-and-after scenarios of having pet health insurance, with a friendly and approachable tone achieved through the use of pet imagery and straightforward messaging. # Hooks Headline: Pet sem plano de saúde # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problems pet owners face when their pets don't have health insurance. “Não sabe pra onde correr” means pet owners don’t know where to go for care. # Value propositions - Comprehensive pet health insurance ensures timely medical care and protection. # Benefits - With Petcom, pet owners never have to delay consultations - With Petcom, vaccinations and exams are always up to date - With Petcom, pets are always protected! # Features - Nunca adia consultas - Vacinas e exames em dia - Tá sempre protegido! # Call to action None used. # Social proof - None used. # Point of view - Customer: The upper section highlights the problems pet owners face when their pets don't have health insurance, such as not knowing where to go for care, delaying vaccinations, and facing emergency situations, indicating the everyday issues experienced by pet owners. - Brand: The lower section presents Petcom as the solution, highlighting that with their pet health insurance, pet owners never have to delay consultations, vaccinations, and exams are always up to date, and pets are always protected, framing the product as a reliable and comprehensive solution for pet owners seeking consistent care and peace of mind. - Brand: The bottom shows the price of R$19.90 per month. # Storyline - The ad begins by highlighting the problems pet owners face when their pets don't have health insurance. It highlights concerns such as not knowing where to go for care, delaying vaccinations, and facing emergency situations. This aims to portray the challenges of pet ownership without insurance from the perspective of the pet owner facing these real-world situations. - The ad transitions to presenting Petcom as the solution, highlighting that with their pet health insurance, pet owners never have to delay consultations, vaccinations, and exams are always up to date, and pets are always protected. This aims to show how Petcom provides peace of mind and consistent care for pets from the perspective of the brand, Petcom. - The ad ends by stating the price. This is from the brand's perspective.

# Ad summary The image ad from Petlove suggests that pet owners need a break from their furry friends. The ad shows an energetic dog running towards the camera and indicates that the pet can spend the day in a daycare while the owner can take care of what they need to. # Brand positioning Petlove, in collaboration with Dog Hero, aims to be a leading pet care service that understands the needs of both pets and their owners. It positions itself as a solution that allows owners to care for their needs while ensuring their pets are well looked after. The brand promotes a lifestyle that balances responsible pet ownership with the personal needs and responsibilities of pet owners. # Product The ad promotes Petlove's daycare service, designed to provide a safe and fun environment for pets while their owners are busy. This creche domiciliar, or home-based daycare, offers a convenient solution for pet owners who need to care for other responsibilities. The service addresses the common concern of pet owners who want to ensure their pets are well-cared for and entertained, while they are occupied with other tasks. # Visual style The ad uses a clean, split-screen design with a solid block of color on one side and a lifestyle image on the other. The text is bold and playful, matching the energetic feel of the dog in the image. The image is bright and airy, suggesting an active outdoor lifestyle. The overall style is inviting and approachable, designed to quickly communicate the service's value proposition. # Hooks Headline: Hora de dar folga pro sofá! # Funnel stage Middle of funnel (Consideration) # Pain points The ad suggests the pain point of pet owners needing time to focus on their own responsibilities while also feeling responsible for their pet's well-being. The dog's energetic behavior is ruining the sofa. # Value propositions - Allowing your pet to enjoy the day while you take care of your responsibilities - Giving your sofa a break # Benefits - Deixe seu pet curtindo o dia - enquanto você cuida do que precisa. # Features - creche domiciliar # Call to action None used. # Social proof - None used. # Point of view - Brand: The textual information on the left of the image (headline and description) is displayed from the brand's perspective to introduce the value proposition. - Customer: The image of the dog running happily is from a customer's perspective to emphasize the positive experience of the pet at daycare. # Storyline - The ad opens with a playful headline, inviting viewers to give their 'sofa' a break. This framing is from the perspective of Petlove, suggesting that the high energy and need for activity of pets can often lead to wear and tear on household furniture. This is intended to be relatable for pet owners and set the stage for the product offering. - The ad transitions to highlight how the pet can spend the day in a daycare while the owner takes care of what they need to do. From the brand's perspective, this serves as the core value proposition, presenting a practical solution to the everyday challenges of balancing pet care with other responsibilities. - The image of a happy dog running freely in the background and towards the camera reinforces the benefit of the service. This suggests a customer's POV by visually depicting the dog's joyful experience, emphasizing the fun and engaging environment that Petlove offers, thus completing the narrative.

# Ad summary This ad promotes Petlove's pet health plan. It showcases the protection offered by the plan against parasites, travel emergencies, and preventive care. The ad mentions that it has 7,000 accredited clinics and offers microchipping with a QR code for pet identification. The brand emphasizes its 100% digital contracting process and the savings customers can achieve with castration and vaccination. The ad also includes a coupon for 50% off on the first monthly payment. # Brand positioning Petlove is positioned as a provider of pet health plans that prioritize the well-being of pets and the planet. The brand aligns with values of care, tranquility, and protection, emphasizing its commitment to providing comprehensive health solutions for pets. Petlove aims to occupy a space in the consumer's mind as a reliable, accessible, and caring provider. Petlove pushes against the norm of expensive pet healthcare by offering affordable plans with a range of benefits. # Product Petlove offers health plans for pets that cover various needs, including protection against infestations, travel emergencies, and preventive care. The plans ensure pets are protected from summer to summer and provide tranquility and care. Petlove addresses purchase barriers by emphasizing affordability, starting from R$19.90 per month, making it accessible for pet owners. The health plans offer microchipping with a QR code for pet identification, enhancing pet safety and recovery in case of loss. The plans can save money on things like castration and vaccines. # Visual style The ad has a UGC feel, using natural lighting and simple shots to create a relatable and accessible tone. The video is edited with quick cuts and transitions, maintaining a consistent pace. The ad's production quality leans towards a polished commercial, which enhances the intended tone of trustworthiness and reliability. # Hooks Spoken: 00:00–00:02 Com o plano de saúde Petlove Text overlay: 00:00–00:02 Plano de saúde Petlove Visual: 00:00–00:02 A cat is shown relaxing on a patio next to a bag from Petlove. The bag is white and reads “amor pelos pets e pelo planeta.” A potted plant stands behind the bag. The pavers of the patio are gray. Text overlay reads: "Plano de saúde Petlove". The camera angle is straight on. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that unexpected veterinary bills or a pet emergency can be a financial burden and source of stress for pet owners, as well as concern for a lost pet. # Value propositions - Plano de saúde pet que cabe no seu bolso (affordable pet health plan) - Microchipagem gratuita (free microchipping) - Contratação 100% digital (100% digital contracting) # Benefits - Tranquility - Care for pets - Savings on castration and vaccination - Economia # Features - Protection against infestations of parasites - Protection against travel emergencies - Preventive care - Microchipping with a QR code for pet identification - Digital contracting # Call to action acesse o site Petlove e contrate agora o plano ideal para o seu pet. (access the Petlove website and contract the ideal plan for your pet.) # Social proof - Economizei muito com castração e vacina em 2025. (I saved a lot on castration and vaccines in 2025.) # Point of view - Brand 100% – The entire ad is told from the brand’s perspective, showcasing its products and services. # Storyline - 00:00–00:02 A cat is shown relaxing on a patio, with text overlay reading “Plano de saúde Petlove.” - 00:02–00:05 A hand places a pamphlet near the cat. The text conveys that Petlove health plans protect pets all year long. - 00:05–00:07 The ad shows an open pamphlet describing Petlove health plans. The text conveys that the plans also offer protection against parasite infestations. - 00:07–00:09 The ad shows a cat rolling and playing outside. The text conveys that the health plans protect against travel emergencies and preventive care. - 00:09–00:13 The ad continues showing the cat, and the voiceover relays that Petlove offers tranquility. - 00:13–00:15 The ad shows two cats relaxing, and the voiceover says that the plan offers care for pets. - 00:15–00:17 A cat is shown with a text overlay relaying the plans fit into any budget. - 00:17–00:19 The ad shows the plans start at 19.90 per month. - 00:19–00:21 The ad provides the information that Petlove has over 7000 accredited clinics. - 00:21–00:26 The ad relays that Petlove is the biggest health plan for pets in Brazil. - 00:26–00:30 A woman displays a Petlove keychain for microchipping, stating that microchipping is free with the plan. - 00:30–00:33 The ad shows a cat wearing the Petlove microchipping keychain. The voiceover claims the keychain will allow the animal to be identified. - 00:33–00:37 The ad shows a phone screen, and the voiceover states the plans are 100% digital. - 00:37–00:41 The ad continues showing the phone screen, and the voiceover claims the plans will lead to economic benefits. - 00:41–00:45 The ad states to access the website, and relays to contract the ideal plan. - 00:45–00:51 The ad showcases a coupon for 50% off.

# Ad summary This ad promotes Petlove, advertising their plan of health. The ad features a cat named Nelsinho, who the viewer learns has become a senior cat. Because of his age, it is important to take care of him with checkups and exams. Petlove makes it easier to do this by offering a plan of health. With the coupon KLEBINHO50, the viewer will receive 50% off of the first month. # Brand positioning Petlove is presented as a health plan provider for cats and other pets. They aim to occupy the space in a consumer's mind as a dependable and trustworthy provider, especially for senior cats. Petlove is reliable when it comes to the health of your cat. The brand promotes a practical and caring relationship with pets. # Product Petlove is a plan of health for pets, including cats. In the ad, it is implied that it is helpful for senior cats. The health plan is designed to make it easier to do check ups and exams, so you can discover diseases that have not yet demonstrated signs. The age of your pet and any diseases do not interfere in the value of the monthly payment. # Visual style The ad has a UGC feel, with a natural light and tone. The editing style uses quick cuts and jump cuts, but has smooth transitions. The production quality has a hybrid feel to it. # Hooks Spoken: 00:00–00:02 o nelsinho já nasceu com uma skin de idosinho Text overlay: 00:00–00:02 o nelsinho já nasceu com uma skin de idosinho Visual: 00:00–00:02 A close-up shot shows a newborn white and gray kitten with its eyes closed, wrapped in a white blanket. A pair of tan hands hold the kitten. The background is out of focus. The text overlay reads "o nelsinho já nasceu com uma skin de idosinho". # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the pain point of neglecting health check ups for your pet. This can lead to diseases and clinical signs. # Value propositions - With the plan of health from Petlove, it is easier to do check ups and exams, so you can discover diseases that have not yet demonstrated signs. - The age of your pet and any diseases do not interfere in the value of the monthly payment. # Benefits - You can discover diseases that have not yet demonstrated clinical signs - The age of your pet and any pre-existing diseases do not interfere in the value of the monthly payment # Features - Plan of health for cats - Makes it easier to do check ups - Makes it easier to do exams # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told through the brand's official voice, showcasing the product's benefits and features. # Storyline - 00:00–00:02 The ad begins by telling the viewer that Nelsinho was born with the skin of an old man. - 00:02–00:03 The ad continues by comparing Nelsinho to Benjamin Button. - 00:04–00:06 The narrator states that Nelsinho had a strong personality since he was little. - 00:06–00:09 Continuing from the previous statement, the narrator shares that Nelsinho was already angry and moody. - 00:09–00:11 Expanding on Nelsinho's personality, the narrator adds that all of these characteristics continued when he grew up. - 00:11–00:15 Continuing from the previous statement, the narrator shares that Nelsinho continues to be angry and the disaster in person. - 00:15–00:18 The narrator states that now, with nine years, Nelsinho has officially become a senior cat. - 00:18–00:23 The ad progresses by telling the viewer that senior cats deserve redoubled care, and this is the focus of the purple February of Petlove. - 00:23–00:26 The ad progresses by explaining that with the health plan from Petlove, it is easier to do check ups more often. - 00:26–00:31 The ad continues by explaining that with the exams, you can discover diseases that have not yet demonstrated clinical signs. - 00:31–00:35 The narrator adds that the age of your pet and any pre-existing diseases do not interfere in the value of the monthly payment. - 00:35–00:39 The ad ends by telling the viewer that using the coupon KLEBINHO50, you get 50% off on the first monthly payment.

# Ad summary This ad for Petlove features a cat who is speaking to the camera about the benefits of having pet insurance. The cat shares some of the things that his fellow cats have done, such as vomiting on the carpet, knocking things over, and meowing at night. The cat then shares that with Petlove, you can see how much money you've saved by having pet insurance. The cat then shares a coupon code for 50% off the first month. # Brand positioning Petlove is presented as a pet insurance company that helps pet owners save money on vet bills. The brand is positioned as being affordable and accessible, with a wide network of credentialed vets. The brand also promotes a lifestyle of responsible pet ownership, by encouraging pet owners to take care of their pets' health. # Product Petlove is a pet insurance plan that helps pet owners save money on vet bills. The plan is accessible through an app, where pet owners can see how much money they've saved. Petlove has a wide network of credentialed vets, and the price is the same regardless of the pet's size, age, or health condition. With Petlove, pet owners can save money on vet bills and ensure that their pets get the care they need. # Visual style The ad has a UGC feel, with a mix of static shots and quick cuts. The production quality is polished, but not overly so. The pacing is consistent throughout the ad. The cuts, text, and product actions are timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 Fala, galera. Podia ter uma retrospectiva felina, né? Text overlay: 00:00–00:04 Fala, galera. / 00:01–00:04 Podia ter uma retrospectiva felina, né? Visual: 00:00–00:04 A light brown tabby cat stands on a black and brown shelf attached to a light blue wall. The cat is looking up and to the right. There are two other cat shelves on the wall behind the cat. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that pet owners are frustrated by the high cost of vet bills. The ad shows cats doing things that are naughty or destructive, which can lead to expensive vet bills. # Value propositions - Petlove helps pet owners save money on vet bills and ensure that their pets get the care they need. # Benefits - Save money on vet bills - Ensure that your pets get the care they need # Features - Pet insurance plan - Accessible through an app - Wide network of credentialed vets - Price is the same regardless of the pet's size, age, or health condition # Call to action None used. # Point of view - Brand 100% – The entire ad is told from the brand's point of view, using a cat as a spokesperson. # Storyline - 00:00–00:04 00:00–00:04 The video opens with a cat standing on a shelf, looking up at the camera. The cat says, "Fala, galera. Podia ter uma retrospectiva felina, né?" - 00:04–00:11 00:04–00:11 The video cuts to a montage of cats doing things that are naughty or destructive. The narrator says, "Você vomitou sete vezes no tapete, derrubou coisas 83 vezes! Miou de madrugada 89% das vezes." - 00:11–00:14 00:11–00:14 The video cuts to an orange cat looking at the camera. The narrator says, "Alcançou sua meta de morder o humano." - 00:14–00:18 00:14–00:18 The video cuts to a man carrying a cat carrier. The narrator says, "Fez seus humanos saírem correndo com você pro veterinário 10 vezes." - 00:18–00:22 00:18–00:22 The video cuts back to the cat on the shelf, who is now sitting in front of a laptop. The cat says, "Ah, dá pra ver aqui no app quanto economizamos tendo plano de saúde Petlove." - 00:22–00:28 00:22–00:28 The video cuts to a screenshot of the Petlove app, which shows that the user has saved R$3.957,83. The narrator says, "Eita, economizamos 3 mil reais, ou seja, ia ser tudo que gastamos mais esse valor." - 00:28–00:34 00:28–00:34 The video cuts back to the cat on the shelf. The narrator says, "Valeu demais, ainda mais que tem uma super rede credenciada, e é o mesmo preço." - 00:34–00:37 00:34–00:37 The video cuts to a montage of cats. The narrator says, "independente do porte e idade ou doença do seu pet." - 00:37–00:41 00:37–00:41 The video cuts back to the cat on the shelf. The cat says, "Agora, Márcia, vamos gastar esse dinheiro aí que sobrou. Como assim não tem? Você já gastou?" - 00:41–00:48 00:41–00:48 The video cuts to the cat wrapped in a blanket. The narrator says, "E galera, tem 50% off na primeira mensalidade, com o meu cupom GATOMIU50. Aproveita, falou."

# Ad summary This ad promotes the Petlove pet health insurance plan, highlighting its affordability and comprehensive coverage, addressing common pet health concerns such as excessive shedding, allergies, and tick infestations. The ad features a dog owner, 'Chico', who shares her experiences and emphasizes that pet health insurance is a preventive measure rather than a luxury. # Brand positioning Petlove is presented as an accessible and reliable provider of pet health insurance. The brand focuses on affordable pet healthcare that caters to responsible pet owners. By offering insurance plans that start at R$14.90 per month and a wide network of clinics, Petlove positions itself as a solution for unexpected health issues and high costs. The brand aims to provide practical support, emphasizing prevention over luxury, and aligning with pet owners who prioritize their pets' health. Petlove pushes against the norm of treating pet insurance as an extravagant expense, instead offering it as a necessary, cost-effective part of pet care. # Product Petlove offers pet health insurance plans starting from R$14.90 per month, designed for pet owners who want to ensure their pets' health and well-being. The plans cover a range of needs, offering access to over 7,000 clinics throughout Brazil. A key USP of Petlove is immediate usability upon signing up, with no waiting periods after microchipping. The ad also highlights that Petlove plans address common pet health issues such as allergies, tick infestations, and excessive shedding. Additionally, the ad addresses a potential purchase barrier by emphasizing the affordability and immediate access to care, making it a practical option for pet owners. A discount code 'CREATOR50' is promoted, which gives 50% off the first month’s payment. # Visual style The ad has a mixed aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts to keep the pacing brisk, especially during the product demonstrations, while static shots are used for the woman speaking directly to the camera. The production quality alternates between professionally lit indoor scenes and natural outdoor shots, adding credibility and a personal touch. The ad pacing is relatively consistent, with cuts timed to match voiceover lines and transitions, creating a seamless audio-visual sync. The fast cuts are timed to emphasize the features and provide more information on screen at a time. # Hooks Spoken: 00:00–00:02 Esse verão o Chico tá perdendo muito pelo. Text overlay: 00:00–00:02 Esse verão o Chico / 00:00–00:02 tá perdendo muito pelo Visual: 00:00–00:01 A woman with long dark hair and fair skin presents a clump of dog hair in her open palm, close to the camera, with a concerned expression. She is wearing a black top and purple pants, sitting indoors with a blurred background. The camera is hand-held. # Funnel stage Middle of funnel (Consideration) # Pain points Unexpected pet health issues, allergies, ticks, and excessive shedding are causing the dog to lose fur. As well as unexpected vet bill costs, which are the primary concern addressed. # Value propositions - Affordable plans starting at R$14.90 per month, providing a cost-effective way to ensure pets' health. - Immediate usability upon signing up (no waiting periods), offers quick access to care when needed. - 7,000+ clinics in Brazil, ensuring coverage wherever pet owners are located. # Benefits - Protects against unexpected health issues - Ensures pets' health and well-being - Provides peace of mind for pet owners - Prevents high vet costs - Easy to sign up and use # Features - Affordable plans starting at R$14.90 per month - Coverage across 7,000+ clinics in Brazil - Immediate usability upon signing up (no waiting periods) - Microchipping - Discount coupon available # Call to action Contrate o plano Petlove. # Point of view - Customer 80% – The ad is told from the perspective of a pet owner who has experienced the challenges of pet health issues. - Brand 20% – Official voice promoting the brand and its services. # Storyline - 00:00–00:02 A woman shows a clump of dog hair and states that her dog, Chico, is shedding a lot this summer. This visual and statement introduces the problem of pet health issues. - 00:02–00:05 00:02–00:05 A shot of Chico in a park shows that summer has just started and he has already had some health concerns. This reinforces the idea that pet health issues can occur unexpectedly. - 00:05–00:08 00:05–00:08 Close-up shots of Chico, accompanied by text, indicate that Chico has had ticks and skin allergies. This emphasizes specific health problems pets can face, building on the unexpected nature of the issues mentioned. - 00:08–00:16 00:08–00:16 The woman sits next to Chico and shares her perspective that she thought she was taking good care of him until the first real health scare. This shifts the perspective to that of a pet owner. - 00:16–00:17 00:16–00:17 The woman introduces Petlove health insurance. This transition introduces the product as a solution to the earlier problems. - 00:17–00:22 00:17–00:22 The ad shows the Petlove app interface on a phone, highlighting the different plan options and costs. This demonstrates the product’s features and affordability. - 00:22–00:29 00:22–00:29 The woman inputs pet details, showcases features like microchipping, and mentions there are no waiting periods. This shows how easy the product is to use and its immediate benefits. - 00:29–00:37 00:29–00:37 The woman states that pet health insurance is not a luxury but a prevention method and encourages viewers to sign up. This reiterates the value proposition and provides a clear call to action. - 00:37–00:46 00:37–00:46 The dog is shown sitting in a park eating and drinking, with the insurance plan text overlaid. This scene reiterates the dog health. - 00:46–00:53 00:46–00:53 A voiceover encourages users to use the link in the description, and guarantees the health of the pet. This is a final call to action, reinforcing the ad’s goal.

# Ad summary This ad is promoting Petlove health plans with a focus on providing valuable resources for senior pets through a free e-book. It targets pet owners who prioritize their pets' health and are seeking information and solutions to ensure the well-being of their aging companions. # Brand positioning Petlove aims to position itself as a caring and reliable provider of pet health plans, offering resources and support for pet owners, especially those with senior pets. The brand emphasizes the importance of pet health by offering a free guide, demonstrating its commitment to pet owners' needs. The brand adopts a nurturing and supportive tone, positioning itself as a partner in pet care rather than just a service provider. Petlove positions itself as a brand that is deeply invested in the well-being of pets, especially during their senior years. By offering valuable information and resources, the brand aims to establish trust and credibility with pet owners. # Product The featured product in this ad is a free e-book that serves as a guide to pet health, specifically tailored for senior pets. It covers essential topics such as the beginning of the senior phase, necessary exams, common diseases, mobility and comfort, ideal diet, and adapting the environment. The e-book is designed to provide comprehensive information and solutions for pet owners seeking to care for their aging pets. The e-book is positioned as a valuable resource, addressing common concerns and challenges that pet owners face when caring for senior pets. By offering practical advice and guidance, the e-book aims to empower pet owners to make informed decisions and provide the best possible care for their aging companions. # Visual style The ad adopts a clean and informative visual style, combining a heartwarming image of a senior dog with clear and concise text. The use of a solid purple background and rounded white blocks creates a structured and organized layout, enhancing scannability. The image quality is high, suggesting a professional approach to pet care. The typography is simple and legible, ensuring the message is easily understood. Overall, the visual style balances emotional appeal with practical information, creating a trustworthy and engaging ad. # Hooks Headline: Baixe o e-book gratuito: Guia completo de saúde pra pets idosos # Funnel stage Top of funnel (Awareness) # Pain points Pet owners are concerned about the health and well-being of their senior pets, and may struggle to find comprehensive information and solutions to address their specific needs. This frustration is signaled through the focus on senior pet health topics and the offer of a free e-book as a helpful resource. # Value propositions - Free e-book provides valuable information at no cost - Comprehensive guide offers complete health support for senior pets - Addresses essential topics to ensure well-being of aging pets # Benefits - Comprehensive guide to pet health for senior pets - Addresses key topics in senior pet care - Provides valuable information and solutions for pet owners # Features - Free e-book - Guia completo de saúde pra pets idosos - Início da fase sênior - Exames essenciais - Doenças comuns - Mobilidade e conforto - Alimentação ideal - Adaptação do ambiente # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up of the dog aims to connect with pet owners who care about their animals' health, particularly those with older pets. - Brand: The offer of a free e-book is an attempt to inform viewers about the available resource and progress the ad toward providing a comprehensive guide to pet health. - Brand: The list of key topics aims to detail the specific areas of pet health that the e-book addresses and showcase the breadth of information available. # Storyline - The image begins with a close-up of an older dog, creating a connection with the audience and conveying the ad's focus on senior pets. The intention is to immediately draw in viewers who care about their pets' health, especially those with older animals. The audience is experiencing it from the perspective of a pet owner who loves and cares for their dog. - The ad highlights the offer of a free e-book, emphasizing its value and relevance to the target audience. The text, "Baixe o e-book gratuito: Guia completo de saúde pra pets idosos," informs viewers about the free resource available to them. This progresses the narrative by presenting a solution to the challenges of caring for senior pets. The brand is telling this part of the story. - The ad outlines key topics covered in the e-book, providing a glimpse into its content and reinforcing its usefulness. The topics, including "Início da fase sênior," "Exames essenciais," "Doenças comuns," "Mobilidade e conforto," "Alimentação ideal," and "Adaptação do ambiente," are presented to showcase the comprehensive nature of the guide. This progresses the narrative by detailing the specific areas of pet health that the e-book addresses. The brand is telling this part of the story, emphasizing the breadth of information available.

# Ad summary This ad for Petlove pet insurance leverages a combination of visual and emotional hooks to showcase how the product can help owners provide the best possible care for their pets. It blends slice-of-life moments with product-specific details to persuasively communicate Petlove’s value. # Brand positioning Petlove is presented as a modern, accessible brand that cares about pets. The ad reinforces this by showing different scenarios of dogs, cats and other pets being carefree and full of life. It suggests that Petlove understands the emotional bond pet owners have with their animals and that a health plan is a logical expression of this. Petlove is positioned as a practical solution that values longevity, health, and the overall quality of life for pets, and offers the service at an affordable price. # Product Petlove offers pet insurance that covers routine checkups to emergencies. The insurance helps people care for their pets as they age and require more care. The app allows people to schedule checkups. Benefits include discounts for people with more than one pet. Also, the price does not increase with aging. Also, Petlove offers microchipping. Use coupon code GUSTAVO50 for 50% off the first month. # Visual style The ad features a mix of styles. Most of the ad has a UGC feel. The ad uses quick cuts to transition between shots. There are static shots as well as smooth transitions. The cuts occur more frequently as the ad progresses. The production quality is high. # Hooks Spoken: Já reparou que a gente só percebe o tempo passando quando alguma coisa muda? Text overlay: Já reparou? / só percebe o tempo passando quando alguma coisa muda? Visual: 00:00–00:01 A close up, ground-level shot looking under what appears to be a bed. On the left is a dark, wooden-like surface, and on the right is a light-colored floor. A red spiky toy is rolling. There is also a golden retriever. / 00:01–00:03 A medium shot of the man kneeling and reaching under something, likely a bed. A golden retriever is in the way. A TV is in the background, along with a wall cabinet. # Funnel stage Middle of funnel (Consideration) # Pain points Difficulty caring for aging dogs. Signal: The man says "o pelo do rosto da Kí ta ficando todo branco", which can be translated to "Kika's face fur is turning all white". # Value propositions - Use coupon code GUSTAVO50 for 50% off the first month # Benefits - Helps people care for their pets as they age and require more care # Features - Pet insurance covers routine checkups to emergencies - App allows scheduling checkups - Discounts for people with more than one pet - Price does not increase with aging - Microchipping - Thousands of clinics across Brazil # Call to action The link is there for anyone who wants to know. # Point of view - Customer 100% – The entire ad is told from the perspective of the man. # Storyline - 00:00–00:01 The man is reaching under something, and the text overlay reads "Já reparou?", which can be translated to "Ever notice?". This creates a question hook. - 00:01–00:03 The man is kneeling down, searching for something under what appears to be a bed. His golden retriever is looking on. The text overlay reads "só percebe o tempo passando quando alguma coisa muda?", which can be translated to "you only notice time passing when something changes?". This drives at the idea that time is relative. - 00:03–00:08 The man is holding a red, spiky toy. His golden retriever is standing next to him as he says "Kika!", which is likely the dog's name. He holds the toy up and says "Quando você era mais nova, você pegava essa bolinha sozinha, né?", which can be translated to "When you were younger, you would pick up this ball by yourself, right?". He states that time has passed. He is then interrupted by a roaring noise. - 00:08–00:11 The man states that Kika's sister, Kira, doesn't like to talk about her age, either. - 00:12–00:14 The man is sitting, watching both dogs. The text overlay reads "o pelo do rosto da Kí ta ficando todo branco", which can be translated to "Kika's face fur is turning all white". This is meant to signal aging. - 00:14–00:19 The man says that he is always trying to smooth things over the wrong way. - 00:19–00:21 The man states that applying gel and waiting 5 minutes is the right way. - 00:21–00:23 The man and Kika are sitting next to each other and he says [exasperated] "A Kira". This emphasizes that he will not put the hair gel on the dogs and that Petlove is the solution. - 00:23–00:26 The man is kneeling with an energetic dog. The text overlay reads "A cachorrada aqui de casa curte a vida de forma intensa", which can be translated to "The dogs here at home enjoy life intensely". This emphasizes that the dogs are living their lives to the fullest. - 00:26–00:28 The dogs are shown running around indoors. The text overlay reads "tenho que impor alguns limites", which can be translated to "I have to set some limits". This speaks to setting boundaries for energetic animals. - 00:28–00:33 The man says "Não pula!", which translates to "Don't jump!". The man then states that he needs to protect their paws because the bed is too tall for them. - 00:33–00:42 The man says "Porque por eles...", which translates to "Because for them...". This signals that the animals are living in the moment and not thinking about the future. - 00:42–00:45 The man states that is why he has Petlove insurance for the entire pack. - 00:46–00:47 The man says that everything can be resolved through the app and shows the phone screen. - 00:47–00:49 The man says that they can schedule a checkup on their phone. - 00:49–00:53 The man grabs one of the dogs, stating that they are leaving. He then adds that he prefers to take care of it before having to chase after them. - 00:54–00:59 The man says they have a discount for people with more than one dog, and the value does not increase as they age. - 00:59–01:02 The woman states that it is worth it for people like them who have many dogs. - 01:02–01:07 The man states that there are thousands of clinics across Brazil, and free microchipping. - 01:07–01:11 The man states that they are releasing a coupon for 50% off the first month. - 01:11–01:13 The man says that the link is there for anyone who wants to know.

# Ad summary The ad presents Petlove services as the perfect solution for pet owners who cannot leave their pet alone. It highlights the convenience and care provided by Petlove's caregivers, positioning the brand as a reliable and caring option for pet owners. # Brand positioning Petlove is presented as a pet care service provider, offering solutions for pet owners who need assistance with pet care. The brand is positioned as a reliable and caring option for pet owners. It aligns with values of convenience and ensuring pets are well-cared for, fitting into the broader market of pet services and care, promoting an emotional connection by addressing the concern of leaving pets alone. # Product The ad features Petlove's caregiver services, providing pet owners with a solution for times when they cannot be with their pets. It showcases the convenience of leaving pets in capable hands. The product is for pet owners who need temporary care for their pets, addressing the barrier of not having someone to trust with their pets. The ad conveys that Petlove's caregivers are a worthwhile option for pet owners seeking reliable care. # Visual style The ad has a clean, studio-shot aesthetic with a flat, solid color background. The image treatment includes soft lighting that highlights the subject. Typography is large and bold for easy scannability. # Hooks Headline: Não tem com quem deixar seu pet? Deixa com a gente! # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the central frustration of pet owners who need to leave their pets but don't have anyone they trust to care for them, highlighted by the question, "Não tem com quem deixar seu pet?" # Value propositions - Petlove provides a reliable and caring option for pet owners who need assistance with pet care, by offering caregiver services that ensure your pet is well taken care of when you can't be there. # Benefits - Solution for pet owners who can't leave their pet alone - Caregivers # Call to action Conheça os serviços de cuidadores da Petlove # Social proof - None used. # Point of view - Customer: The initial question addresses a common problem pet owners face, speaking to their concerns and needs. - Brand: The response "Deixa com a gente!" and the final statement position Petlove as the solution and invite exploration of their services. # Storyline - The ad starts by asking, "Não tem com quem deixar seu pet?" (Don't have anyone to leave your pet with?), immediately identifying the common problem of pet owners needing reliable pet care. This grabs attention and sets up the problem to be solved, told from the pet owner's perspective. - Following the question, the ad offers the solution: "Deixa com a gente!" (Leave it with us!). This provides a direct answer to the problem, showcasing Petlove as the go-to service, told from the brand's perspective. - The ad concludes with "Conheça os serviços de cuidadores da Petlove" (Meet Petlove's caregiver services), prompting viewers to explore the available services, guiding them to learn more about Petlove's offerings, from the brand's perspective.

# Ad summary This ad promotes Petlove's pet healthcare plan through a free ebook download. The ad uses a calming color palette and simple layout to convey the brand's authority and resources for taking care of senior pets. # Brand positioning Petlove is presented as a caring provider of health resources for pets. The brand aims to be seen as an authority in pet healthcare, especially for senior pets, by offering a free ebook guide. The brand name is displayed with a heart, suggesting a focus on love and care. Petlove is positioned as an expert and trusted partner, providing accessible information and peace of mind for pet owners navigating the challenges of caring for older animals. # Product The product being advertised is a free ebook guide for pet owners on how to care for senior pets. The ad invites users to download the ebook, which provides information on common diseases, check-ups, appropriate nutrition, and mobility. The guide is designed to help pet owners navigate the health concerns of aging pets and improve their quality of life. The ad addresses the barrier of lacking information and resources by offering a comprehensive guide, emphasizing practical advice for pet owners. # Visual style The ad has a clean and approachable design with a warm color palette. The image of the cat creates an emotional connection, while the use of clear text and a structured layout ensures that the information is easily accessible. The overall effect is calming and trustworthy, positioning Petlove as a reliable source of information for pet owners. # Hooks Headline: Guia completo de saúde para pets idosos # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of pet owners needing resources to care for senior pets by offering a free and comprehensive health guide. The ad eases the challenges of aging pets. # Value propositions - Free ebook download providing information about common diseases, check-ups, nutrition, and mobility for senior pets. # Benefits - tenha acesso a informações sobre: # Features - e-book gratuito - Informações sobre: Doenças comuns, Check-ups, Nutrição adequada, Mobilidade # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with Petlove presenting information and resources to pet owners to improve the health and well-being of senior pets. # Storyline - The ad begins with an image of a cat being gently petted, immediately establishing a caring tone and focusing the viewer on the subject of pets. This is the brand introducing the product's context by focusing on an image of the animals they support. - Next, the ad highlights a callout graphic on the left in the shape of a callout bubble. The text reads, "Guia completo de saúde para pets idosos" (complete health guide for senior pets). This emphasizes the offer to the audience by introducing the product: a complete health guide for senior pets, clearly defining the ad's topic and appealing to pet owners. - Finally, the ad transitions to the right side where it states, "plano de saúde petlove" (petlove health plan), followed by "Baixe o e-book gratuito e tenha acesso a informações sobre:" (download the free e-book and have access to information about:). A table beneath this statement lists the main topics covered in the ebook: Doenças comuns (common diseases), Check-ups, Nutrição adequada (adequate nutrition), and Mobilidade (mobility). The brand is telling the audience about the benefits of the ebook, emphasizing the value and range of information provided to help pet owners care for their senior pets.

# Ad summary This ad uses the creative structure of a UGC testimonial in which the content creator shares her review of the Petlove app. She shows a story of the pet that is doing something that caused alarm, but at the end of the day, everything was fine and she could easily schedule a checkup appointment for her dog. # Brand positioning Petlove is presented as a pet care provider that offers easy and convenient access to veterinary services through its app. The brand is positioned as a reliable partner for pet owners who prioritize their pet's health and well-being, offering solutions such as check-ups, grooming appointments, and access to expert advice. Petlove aligns with a lifestyle of responsible pet ownership, convenience, and access to the best possible care for beloved animal companions. Petlove sets itself apart by providing not just products, but a comprehensive ecosystem of care and services tailored to the modern pet owner's needs. # Product Petlove is promoted as an app that offers pet owners a convenient way to access veterinary services, including scheduling check-ups and grooming appointments. The app facilitates easy access to care from trusted professionals like "Doutor Coiso". Features include appointment scheduling, easy access to microchipping, and potential discounts on services. The app is framed as a tool to ensure the health and happiness of pets, addressing a common pain point of busy pet owners who struggle to find the time to schedule veterinary care. The inclusion of exclusive coupon codes adds an extra incentive for viewers to try the app. # Visual style The ad's overall aesthetic is a blend of UGC and polished commercial elements, creating a relatable yet high-quality feel. The editing rhythm mixes quick cuts with static shots, maintaining a brisk pace that aligns with social media viewing habits. The use of bright colors and upbeat music enhances the ad's energetic tone. # Hooks Spoken: 00:00–00:04 Female 1: Oi, sim amiga, tô só arrumando aqui minhas coisas. Vamos aproveitar o verão? Só pra eu reforçar meu bronze Visual: 00:00–00:13 The camera angle is low and at eye level. The content creator is standing on the right side of the frame talking to the camera and holding her phone in her hand. She is in a bedroom and in the background is a light beige wall with a brown closet door. On the bed is a brown purse, a pink hair clip, makeup, and a small light orange purse. # Funnel stage Middle of funnel (Consideration) # Pain points Finding the time to schedule veterinary care for pets due to a busy lifestyle. # Value propositions - Coupon code that gives you 50% off the first month of service. # Benefits - Convenient way to access veterinary services - Discounts on services # Features - App that offers pet owners a convenient way to access veterinary services - Scheduling check-ups and grooming appointments. - Access to microchipping # Call to action None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer (creator) showing her day using the product. # Storyline - 00:00–00:13 The content creator is on a phone call with a friend getting ready for a day at the beach and says she already scheduled a check up appointment for her dog, Kimberly. - 00:14–00:32 The content creator finds Kimberly, her dog, in the closet and wonders what happened and pets her. - 00:32–00:37 The content creator pushes Kimberly in a cart through a store. - 00:37–00:52 The content creator stands outside of a Petlove location and tells her friend everything was okay and she was overreacting and schedules another checkup appointment. - 00:52–01:09 The content creator is in the car with Kimberly on her lap and tells her friend that she sent her a coupon code and if she books her pet's appointment she will get a free microchip for them and that she wants to get another dog to gain a progressive discount for the Petlove plan. - 01:09–01:30 The content creator is holding Kimberly and dancing with her by the pool and Kimberly is wearing sunglasses.

# Ad summary This ad promotes Petlove, a pet health insurance plan, highlighting how it provides pet owners with coverage not just during summer emergencies, but year-round. The ad features a woman showcasing the potential health issues pets might face while traveling, and positions Petlove as a comprehensive solution, covering a wide array of pet health needs. A discount coupon is provided to encourage viewers to subscribe. # Brand positioning Petlove is presented as a pet health insurance provider that aims to provide comprehensive and year-round care for pets. The brand positions itself as a protective service that goes beyond just summer emergencies, offering solutions for various health issues. The brand promotes peace of mind for pet owners who take their pets everywhere, emphasizing the need for reliable pet healthcare coverage. The brand's tone is practical and caring, focusing on prevention and overall well-being, suggesting that the brand cares about providing support and preventing problems before they happen. # Product Petlove is a pet health insurance plan designed to protect pets year-round, not just during the summer. The plan covers a variety of health issues, including heat-related problems, fleas, ticks, and unforeseen health issues. Petlove provides access to over 7,000 accredited clinics and includes free microchipping. The plans start at R$19.90 per month. The ad emphasizes that Petlove is not only for emergencies but also for preventative care. By offering comprehensive coverage and affordable plans, Petlove aims to address concerns about pet health and financial barriers to veterinary care, positioning itself as a reliable and accessible solution for pet owners. # Visual style The ad has a UGC feel, with simple editing and natural lighting. It appears to be shot on a phone, giving it an authentic and relatable vibe. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality aligns with typical content found on social media platforms like TikTok or Instagram Reels, where authenticity is valued. The pacing is moderate, with cuts timed to match the spoken words and occasional transitions, contributing to a cohesive and engaging viewing experience. # Hooks Spoken: 00:00–00:01 Tudo que eu levo em uma viagem. Text overlay: 00:00–00:02 Tudo que eu levo em uma viagem Visual: 00:00–00:01 A woman with long brown hair, wearing a maroon top and white shorts, stands in front of a white wall with decorative shelves and a tan door. She gestures to her right. The shot is a medium shot, and the camera is stationary. Text overlay: "Tudo que eu levo em uma viagem". # Funnel stage Consideration # Pain points The ad clearly highlights the stress and potential dangers of traveling with pets. It suggests that health scares and emergencies can be more daunting when away from the comfort and resources of home, as emphasized by the line, "E quando a gente tá fora de casa, tudo parece pior." This phrase captures the heightened anxiety pet owners feel when dealing with their pet's health issues while traveling. # Value propositions - Comprehensive year-round care: Emphasizes that Petlove provides coverage beyond just summer emergencies, ensuring pets are protected throughout the year. - Wide network and microchipping: Highlights the accessibility and additional benefits, such as access to numerous clinics and free microchipping, making the plan more appealing. # Benefits - Comprehensive year-round pet care - Protection against heat-related issues, fleas, ticks, and unexpected events - Peace of mind when traveling with pets - Prevention, not just emergency care # Features - Pet health insurance plan - Over 7,000 accredited clinics - Free microchipping - Plans starting at R$19.90 per month # Call to action Aproveita o cupom CREATOR50 e garante 50% off na sua primeira mensalidade da Petlove. # Point of view - Customer 100% – The entire ad is delivered by a pet owner who is a customer and an influencer, sharing her personal experiences and promoting the product directly to the audience. # Storyline - 00:00–00:05 The creator starts by showing what items she brings when traveling. She says the items are Dobby’s water bottle, Dobby’s backpack, a bag to carry Dobby, and of course, Dobby. The creator is introducing all the main things that will be needed for this pet to travel. It is being told from the creator's POV. - 00:05–00:08 She mentions she brings her husband as well, but shifts the focus back to Dobby, showing that the focus of the advertisement is on what her pet needs when she travels. This moment is meant to be humorous and to reinforce the central theme. - 00:08–00:11 The creator prepares Dobby for their trip. She puts a shirt, harness, and sunglasses on Dobby and says that people who travel with pets know anything, especially in the summer, can be a scare. This part shows that the pet needs to be prepped for the trip. The creator wants to connect with the audience on the challenges of pet travel, suggesting that things can go wrong and preparation is key. - 00:11–00:15 The creator, holding Dobby in a pet carrier, lists the issues that might arise: heat, fleas, ticks, and unexpected events. The creator conveys a tone of concern to emphasize the unpredictability of traveling with pets and highlights the importance of being prepared for potential issues. This moment builds on the previous one by getting more specific. - 00:15–00:18 The creator puts luggage in the trunk, stating that things feel worse outside the home. She is trying to highlight the increased stress and difficulty when dealing with pet health issues away from the comfort and resources of home. The transition emphasizes the contrast between being at home and being away. - 00:18–00:31 The creator introduces Petlove pet health insurance and says the idea is to protect Dobby not just in the summer, but all year. She says plans start at R$19.90 per month and include over 7,000 accredited clinics and free microchipping. She emphasizes that Petlove is about prevention, not just emergencies. The creator conveys the value of Petlove and the importance of year-round pet care. This is the brand's formal pitch moment. - 00:31–00:42 The creator, while in a car, tells the audience to use the coupon code CREATOR50 for 50% off their first Petlove monthly payment. She says she has to go because they have a long drive to make. The creator's is trying to create a sense of urgency and provide a direct call to action. She maintains a friendly tone. - 00:42–00:44 The screen goes to black with the Petlove logo. Text appears that says, "Oferta por tempo limitado. Consulte os Termos e Condições," which translates to "Limited time offer. See Terms and Conditions."

# Ad summary This ad for Petlove pet insurance features a cute cat with a white and orange coat who is seen in different poses and locations. The ad highlights key benefits of the service, including two free months of coverage, no wait times for consultations and vaccinations, and access to a large network of clinics and hospitals across Brazil. The ad also emphasizes that the price is the same for all pets, regardless of species, age, or pre-existing conditions, and encourages viewers to sign up for a Petlove pet health plan. # Brand positioning Petlove is presented as a provider of comprehensive pet health insurance plans that prioritize accessibility, affordability, and inclusivity. The brand emphasizes that its plans cover a wide range of pets and health conditions. The ad positions Petlove as a dependable, nationwide solution for pet owners seeking peace of mind and extensive veterinary care coverage. Petlove aims to be seen as a champion of pet health, simplifying pet healthcare decisions and removing financial barriers to proper veterinary care. # Product The advertised product is Petlove's pet health insurance plan, which offers comprehensive coverage for pets. Key features include two free months of coverage upon signing up for an annual plan, immediate access to consultations and vaccinations with no waiting period, and a broad network of over 8,000 clinics, hospitals, and labs across Brazil. The plan has a uniform price for all pets, irrespective of species, age, or existing health conditions. Petlove addresses financial barriers by simplifying healthcare decisions and making quality veterinary care more affordable and accessible. # Visual style The ad has a playful and casual aesthetic, utilizing close-up shots of a cute cat to draw attention. The editing style is simple, with static shots and direct cuts between scenes. The overall production quality has a UGC feel. The pacing is moderate, with a new scene every 3-6 seconds. # Hooks Spoken: 00:00–00:03 Sabe o que é melhor do que um mês grátis no plano de saúde Petlove? Text overlay: 00:00–00:03 Sabe o que é melhor do que 1 mês grátis / 00:01–00:03 no Plano de Saúde Petlove? Visual: 00:00–00:07 A close up shot of a white and orange cat lying on a colorful patterned blanket. The camera is angled upward, capturing the cat's face looking up and slightly off-screen to the left. The cat has a pink nose, yellow eyes, and white whiskers. Text overlays appear above the cat's head. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the financial burden and complexity of pet healthcare. "Tá esperando o que pra fazer um plano de saúde Petlove pro seu pet?" # Value propositions - Two months free of pet insurance: Free coverage. - Zero waiting period: fast coverage. - Same price for all pets: inclusive coverage. # Benefits - Guaranteed protection for one year - Easy access to veterinary care - Affordable pet healthcare - Peace of mind for pet owners # Features - Two months free with annual plan - No waiting period for consultations and vaccines - Access to over 8,000 clinics, hospitals, and labs in Brazil - Same price for all pets - No distinction by species, age, or pre-existing conditions # Call to action Tá esperando o que pra fazer um plano de saúde Petlove pro seu pet? # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand’s perspective, delivering a clear message about its service. # Storyline - 00:00–00:03 00:00–00:03 The ad begins by asking, rhetorically, what is better than one free month of Petlove's health plan. This functions as a hook to capture viewer attention and set the stage for the offer. - 00:03–00:07 00:03–00:07 The ad states that two months free, plus zero waiting period for consultations and vaccines is better. This provides the core promotional offer that makes the product valuable to pet owners, implying they can use the benefits immediately. - 00:08–00:12 00:08–00:12 The ad encourages viewers to take advantage of the offer by signing up for an annual plan for their pet today. The goal is to drive immediate action by presenting the offer as readily accessible. - 00:13–00:19 00:13–00:19 The ad elaborates on the plan, which provides one year of guaranteed protection, including access to 8,000+ clinics, hospitals, and labs throughout Brazil. This highlights the plan’s extensive coverage and nationwide accessibility, reinforcing peace of mind. - 00:20–00:27 00:20–00:27 The ad claims the price is the same for all pets, regardless of species, age, or pre-existing conditions. This addresses the problem of variable pricing and exclusionary practices in pet insurance, making the plan more inclusive. - 00:28–00:31 00:28–00:31 The ad directly asks what the viewer is waiting for to sign up. This creates a sense of urgency. - 00:32–00:35 00:32–00:35 The ad reiterates the brand name: Petlove, with the tagline, "If you have a pet, you have to have it." This reinforces brand recognition and makes pet insurance seem essential.