How Splice Advertises on Meta

# Ad summary This ad promotes Splice, a platform that provides access to the BBC Symphony Orchestra's sounds for music production. It highlights the ability to use these sounds at a low monthly cost and offers a rent-to-own option. # Brand positioning Splice is presented as a platform that democratizes access to high-quality sounds, specifically those of the BBC Symphony Orchestra. The brand positions itself as a provider of professional-grade tools at an accessible price point, challenging the traditional high costs associated with orchestral sounds. Splice aligns with a modern, tech-forward approach to music production, offering a subscription-based model that contrasts with the conventional one-time purchase of sound libraries. The brand aims to empower music creators by providing them with the resources to create epic orchestral sounds without significant financial barriers, focusing on functional benefits like affordability and accessibility. # Product Splice is a platform that offers access to the BBC Symphony Orchestra's sounds for music production. It allows users to incorporate epic orchestral sounds into their music at a low monthly cost. The ad highlights a rent-to-own option at $24.99 per month, addressing the purchase barrier of high costs typically associated with orchestral sound libraries. Splice is for music producers and creators who want to use professional-grade orchestral sounds in their projects without a large upfront investment. The ad emphasizes the accessibility and affordability of the product, making it a worthwhile option for those seeking high-quality sounds on a budget. # Visual style The ad has a polished, professional aesthetic with a focus on showcasing the music production software interface. The editing style is smooth with static shots and slow zooms to highlight different aspects of the software. The production quality is high, giving a commercial feel. The pacing is consistent, with cuts timed to the music. The overall visual style supports the intended tone of sophistication and accessibility. # Hooks Text overlay: The BBC Symphony Orchestra / at your fingertips. Visual: 00:00–00:03: A close-up shot of a computer screen displaying a music production software interface. The interface shows a complex arrangement with multiple tracks in various colors (blue, red, yellow, green). The text "The BBC Symphony Orchestra at your fingertips." is overlaid in white. The lighting is soft and even, highlighting the details of the software. The camera is stationary, providing a clear view of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high costs associated with professional-grade orchestral sounds. This is signaled by the text overlay "Epic orchestral sound—low monthly cost." # Value propositions - "The BBC Symphony Orchestra at your fingertips" – This communicates the value of having easy access to professional-grade orchestral sounds. - "Epic orchestral sound—low monthly cost" – This connects the high quality of the sounds with an affordable price, making it a worthwhile option for budget-conscious creators. - "Rent-to-Own at $24.99/mo." – This provides a flexible payment option, making the product more accessible and attainable. # Benefits - Access to the BBC Symphony Orchestra's sounds - Low monthly cost - Rent-to-own option # Features - Access to the BBC Symphony Orchestra's sounds - Rent-to-Own at $24.99/mo. # Call to action Try it free # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a view of a music production software interface, showcasing the complexity and depth of the BBC Symphony Orchestra's sounds. The text overlay states, "The BBC Symphony Orchestra at your fingertips," conveying the message that these professional sounds are now easily accessible. The perspective is from the brand, highlighting the product's key offering. The tone is grand and sophisticated, aligning with the prestige of the BBC Symphony Orchestra. - 00:03–00:07 00:03–00:07: The ad continues to show the music production software interface, zooming in on different sections of the arrangement. The text overlay changes to "Epic orchestral sound—low monthly cost," emphasizing the value proposition of high-quality sounds at an affordable price. The perspective remains from the brand, focusing on the economic benefit. The tone is practical and appealing, addressing potential cost concerns. - 00:07–00:12 00:07–00:12: The ad displays more of the software interface, highlighting the various instruments and arrangements available. The text overlay states, "Own it with Splice Rent-to-Own at $24.99/mo.," introducing a flexible payment option. The perspective is still from the brand, providing a clear path to ownership. The tone is encouraging and accessible, making the product seem attainable. - 00:12–00:16 00:12–00:16: The ad concludes with the Splice logo and the text "Try it free," offering a risk-free trial. The perspective is from the brand, providing a direct call to action. The tone is inviting and confident, encouraging viewers to explore the product.

# Ad summary This ad promotes Splice and Spitfire Audio's rent-to-own program for BBC Radiophonic Workshop experimental synths. It features visuals of vintage sound equipment and modern software interfaces, emphasizing the blend of legendary sounds with contemporary music production. # Brand positioning Splice is presented as a modern platform that partners with iconic audio brands like Spitfire Audio to offer access to legendary sounds. The brand aims to democratize access to high-quality audio tools by offering a rent-to-own model, positioning itself as innovative and accessible. This approach challenges the traditional high-cost barriers of professional audio software, making it easier for creators to own and use these tools. # Product The featured product is the BBC Radiophonic Workshop experimental synth, offered through a rent-to-own program by Splice and Spitfire Audio. This synth provides experimental textures and vintage sound design, allowing users to push their sound further with legendary tools. The rent-to-own model addresses the purchase barrier by allowing users to try it free and pay monthly until they own it forever. The product is designed for sound designers and music producers looking to incorporate unique, vintage sounds into their work. # Visual style The ad has a modern, polished aesthetic with a blend of vintage and contemporary visuals. The editing style includes quick cuts and smooth transitions, creating a dynamic rhythm. The production quality is high, with clear shots of both vintage equipment and software interfaces. The pacing is consistent, maintaining a steady flow of information. The audio-visual sync is well-executed, with sound effects and music timed to match the visuals. # Hooks Text overlay: splice Visual: 00:00–00:02: Close-up shot of a hand adjusting levers on a vintage audio mixing console. The Splice logo appears in the lower-left corner, followed by the Spitfire Audio logo. The background is dark, emphasizing the equipment's textures and details. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the high cost of professional audio software, making it inaccessible to many creators. # Value propositions - Rent-to-Own: Try it free. Pay monthly until you own it forever. # Benefits - Push your sound further - Own legendary sounds # Features - Experimental textures - Vintage sound design - Legendary experimental synths # Call to action Try it free. Pay monthly until you own it forever. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:02 The ad opens with a close-up of vintage audio equipment, setting a tone of classic sound design. - 00:02–00:04 Text appears stating, "Legendary sounds. Now yours to own," emphasizing accessibility. - 00:04–00:06 The ad announces that "Spitfire Audio is now on Rent-to-Own," highlighting the new payment model. - 00:07–00:10 The ad focuses on the BBC Radiophonic Workshop, describing it as offering "Experimental textures and vintage sound design." - 00:10–00:15 The ad shows the software interface and vintage equipment, reinforcing the blend of old and new. - 00:15–00:19 The ad concludes with a call to action: "Try it free. Pay monthly until you own it forever," reiterating the rent-to-own offer.

# Ad summary This ad promotes Spitfire Audio, highlighting its rent-to-own program for legendary sounds. The ad features visuals of sound mixing equipment, musicians, and the software interface, emphasizing the ability to create music with sounds trusted by leading composers. # Brand positioning Spitfire Audio is presented as a provider of high-quality, legendary sounds for music production. The brand aligns with values of professional-grade audio and accessibility, offering a rent-to-own program to make these sounds available to a broader audience. It positions itself as a source of sounds trusted by the world's leading composers, emphasizing its credibility and quality. The brand positioning is both functional, providing tools for music creation, and emotional, empowering users to create professional-sounding music. # Product The featured product is Spitfire Audio's rent-to-own program, which allows users to access and own legendary sounds for music production. The program includes access to full orchestral power from the iconic BBC Symphony Orchestra, as well as other sound libraries. It is designed for music creators who want to use the same sounds trusted by the world's leading composers. The USP is the ability to try it free and pay monthly until you own it forever, addressing the purchase barrier of high upfront costs. The ad showcases the software interface and the range of sounds available, highlighting its professional-grade quality and accessibility. # Visual style The ad has a polished, professional aesthetic with a focus on showcasing the quality of Spitfire Audio's products. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high-end, supporting the intended tone of credibility and expertise. The visual motifs include close-ups of sound equipment, musicians, and software interfaces. The pacing is consistent, with cuts timed to the music. # Hooks Spoken: 00:00–00:19: [Music playing] Text overlay: 00:02–00:04: Legendary sounds. / 00:02–00:04: Now yours to own. Visual: 00:00–00:02: Close-up shot of a hand adjusting levers on a sound mixing console. The Splice logo appears, followed by the Spitfire Audio logo. The lighting is dim, creating a professional studio atmosphere. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high upfront costs associated with professional-grade audio software. "Spitfire Audio is now on Rent-to-Own" signals the solution to this financial barrier. # Value propositions - Try it free: Allows users to experience the product before committing to a purchase. - Pay monthly until you own it forever: Makes high-quality audio accessible to a broader audience through affordable payment options. # Benefits - Access to legendary sounds - Ability to create professional-sounding music - Affordable payment options # Features - Rent-to-own program - Full orchestral power from the iconic BBC Symphony Orchestra - Sounds trusted by the world's leading composers # Call to action Try it free. # Social proof - Create with the same sounds trusted by the world's leading composers # Point of view - Brand 100% – The entire ad is presented from the official voice of Spitfire Audio, showcasing its products and services. # Storyline - 00:00–00:02 The ad opens with a close-up of sound mixing equipment, setting the stage for professional audio production. - 00:02–00:04 Text appears stating, "Legendary sounds. Now yours to own," emphasizing the accessibility of high-quality audio. - 00:04–00:07 The ad announces that "Spitfire Audio is now on Rent-to-Own," introducing the program's availability. - 00:07–00:12 The ad highlights "Full orchestral power from the iconic BBC Symphony Orchestra," showcasing a key offering. - 00:12–00:16 The ad emphasizes the ability to "Create with the same sounds trusted by the world's leading composers," reinforcing the product's credibility. - 00:16–00:19 The ad concludes with a call to action: "Try it free. Pay monthly until you own it forever," highlighting the program's accessibility and affordability.

# Ad summary This ad for Spitfire Audio promotes their rent-to-own option for orchestral sound libraries through Splice, highlighting the accessibility of legendary orchestral power for music creators. # Brand positioning Spitfire Audio is presented as a provider of high-quality, professional-grade orchestral sound libraries. The brand aims to occupy the space of accessible, yet sophisticated, tools for music creators, offering a way to achieve a professional sound without the traditional barriers of cost or complexity. The brand aligns with values of creativity, innovation, and accessibility, pushing against the norm of expensive, inaccessible orchestral sounds. The brand positioning is both functional, providing tools for music creation, and emotional, empowering creators to achieve their artistic vision. # Product The ad features Spitfire Audio's orchestral sound libraries, available through a rent-to-own program on Splice. These libraries provide music creators with access to professional-grade orchestral sounds. The ad highlights the accessibility of these libraries through a rent-to-own model, starting from $9.99/month. The ad showcases a selection of libraries, including "Abbey Road Two," "BBC Symphony Orchestra Professional," "Eric Whitacre Choir," "BBC Radio Phonic Workshop," and "Reverb." The ad addresses the purchase barrier of high upfront costs by offering a more affordable rent-to-own option. # Visual style The ad features a clean and modern visual style with a gradient blue background. The product images are displayed in a grid layout, showcasing the variety of available libraries. The typography is clean and legible, with a focus on clear messaging. The overall style is polished and professional, conveying a sense of quality and sophistication. # Hooks Headline: Legendary orchestral power is yours to own # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high upfront costs associated with professional-grade orchestral sound libraries. The message "Spitfire Audio Rent-to-Own from $9.99/mo." directly addresses this frustration by offering a more affordable option. # Value propositions - Access to legendary orchestral power at an affordable price - Rent-to-own model makes professional-grade sounds accessible to a wider range of creators # Benefits - Access to professional-grade orchestral sounds - Affordable rent-to-own option - Variety of sound libraries to choose from # Features - Orchestral sound libraries - Rent-to-own program - Starting from $9.99/month # Call to action None used. # Point of view - Brand: The brand is presenting its product and offer to the audience. # Storyline - The ad opens with the message "Legendary orchestral power is yours to own", which is intended to convey the idea that professional-quality orchestral sounds are now accessible to everyone. This is told from the brand's perspective, setting the stage for the product offering and its value proposition. - The ad then showcases a selection of Spitfire Audio's orchestral sound libraries, including "Abbey Road Two," "BBC Symphony Orchestra Professional," "Eric Whitacre Choir," "BBC Radio Phonic Workshop," and "Reverb." This is intended to demonstrate the range and quality of the available libraries. This is told from the brand's perspective, highlighting the variety of products available. - The ad concludes with the message "Spitfire Audio Rent-to-Own from $9.99/mo.", which is intended to communicate the affordability and accessibility of the libraries through a rent-to-own model. This is told from the brand's perspective, providing a clear call to action and addressing the purchase barrier of high upfront costs.

# Ad summary This ad promotes Serum 2 preset packs by world-class producers on Splice, targeting music producers looking to enhance their tracks. # Brand positioning Splice is presented as a platform that empowers music producers by providing access to high-quality tools and resources. The brand positions itself as a facilitator of creativity, offering preset packs created by world-class producers to help users supercharge their tracks. Splice aims to occupy a space in the consumer's mind as a go-to resource for professional-grade sounds and production tools, aligning with a lifestyle of creativity and innovation in music production. The brand pushes against the norm of individual sound creation by offering pre-made packs, making high-quality sounds accessible to a broader audience. The brand positioning is functional, focusing on the simplicity and performance enhancement that Splice provides. # Product The product being advertised is Serum 2 preset packs, designed for use with the Serum 2 software synthesizer. These packs are created by world-class producers and are intended to help users "Supercharge Your Tracks." The product is for music producers looking to enhance their sound libraries and improve their music production quality. The ad addresses the potential purchase barrier of sound design complexity by offering ready-made presets, making it easier for producers to achieve professional-grade sounds. The ad emphasizes the value of having access to high-quality, professionally designed sounds to elevate music production. # Visual style The ad has a modern and professional aesthetic, with a focus on creating an aspirational environment for music producers. The production quality is high, with a studio-shot feel and careful attention to lighting and composition. The visual motifs include the use of blue lighting to create a cool and contemporary atmosphere. The image treatment includes color grading to enhance the blue tones and create a cohesive visual style. The typography is clean and legible, with a focus on readability. The overall style is designed to be visually appealing and engaging, capturing the attention of viewers in a feed. # Hooks Headline: Supercharge Your Tracks with Serum 2 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of music producers struggling to create high-quality sounds. "Supercharge Your Tracks with Serum 2" implies that the user's current tracks are lacking and need improvement. # Value propositions - Supercharge Your Tracks with Serum 2: Access to professional-grade sounds to elevate music production. # Benefits - Supercharge Your Tracks # Features - Preset packs by world-class producers # Call to action None used. # Social proof - Preset packs by world-class producers. # Point of view - Customer: The visual of a music producer in a studio setting creates an aspirational environment for viewers. - Brand: The headline and supporting text communicate the value proposition and credibility of the product. # Storyline - The ad opens with a visual of a music producer in a studio setting, creating an aspirational environment for viewers. This is intended to capture the attention of music producers and establish a connection with their creative process, from the customer's perspective. - The ad then presents the headline, "Supercharge Your Tracks with Serum 2," which is intended to convey the core value proposition of the product. This is from the brand's perspective, highlighting the benefit of using Serum 2 preset packs. - The ad follows with the statement "Preset packs by world-class producers," which is intended to build credibility and trust by associating the product with established professionals. This is from the brand's perspective, emphasizing the quality and expertise behind the product. - The ad concludes with the Splice logo, reinforcing brand recognition and providing a clear call to action for viewers to explore the platform. This is from the brand's perspective, driving awareness and potential engagement with Splice's offerings.

# Ad summary This ad promotes Serum 2 preset packs by world-class producers, highlighting the ability to supercharge tracks. # Brand positioning Splice is presented as a platform that empowers music producers by providing access to high-quality tools and resources. The brand positions itself as a facilitator of creativity, offering preset packs designed by world-class producers to enhance and 'supercharge' musical tracks. This suggests a focus on both quality and accessibility, aiming to bridge the gap between aspiring and professional-level music production. Splice aligns with a modern, collaborative approach to music creation, pushing against the traditional norms of isolated production by offering curated content from top creators. # Product The product being advertised is Serum 2 preset packs, designed to enhance music production. These packs are created by world-class producers and are intended to 'supercharge' tracks. The ad targets music producers looking to elevate their sound with professional-grade presets. The primary selling point is the quality and expertise behind these preset packs, offering users a way to quickly improve their music with sounds crafted by top industry professionals. The ad addresses the potential barrier of access to high-quality sounds and aims to provide an easy solution for producers seeking to enhance their tracks. # Visual style The ad has a modern, studio-shot aesthetic with a focus on authenticity. The image is slightly dark, creating a moody atmosphere. The composition is simple and direct, with the subject (the music producer) and the product (Serum 2 preset packs) as the main focus. The typography is clean and legible, ensuring the message is easily scannable. The overall style feels platform-native, fitting seamlessly into a social media feed. # Hooks Headline: Supercharge Your Tracks with Serum 2 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of music producers struggling to achieve a professional sound quality in their tracks. The frustration is implied through the desire to 'supercharge' tracks, suggesting a need for improvement and enhancement. # Value propositions - Preset packs by world-class producers # Benefits - Supercharge Your Tracks # Features - Preset packs # Call to action None used. # Social proof - Preset packs by world-class producers. # Point of view - Customer: The close-up of the music producer in their studio provides a relatable and authentic setting, allowing the audience to see themselves using the product. - Brand: The headline 'Supercharge Your Tracks with Serum 2' and the tagline 'Preset packs by world-class producers' clearly communicate the product's value proposition and quality. - Brand: The Splice logo at the bottom reinforces brand recognition and provides a clear point of reference for the product. # Storyline - The ad opens with a close-up of a music producer in their studio, creating an authentic and relatable setting. This is intended to immediately connect with the target audience of music producers, showing the product in a familiar environment from the customer's perspective. - The ad then highlights the core value proposition: 'Supercharge Your Tracks with Serum 2.' This message is delivered from the brand's perspective, emphasizing the transformative potential of the product and its ability to enhance the user's music. - The ad further clarifies the offering by stating 'Preset packs by world-class producers.' This reinforces the quality and expertise behind the product, building credibility and trust from the brand's perspective. - The ad concludes with the Splice logo, reinforcing brand recognition and providing a clear point of reference for the product from the brand's perspective.

# Ad summary This ad promotes Splice's Serum 2 and 50k more presets with Sounds+ using an anime-style image. # Brand positioning Splice is presented as a platform for music producers, offering tools and resources to enhance their creative process. The brand positions itself as a provider of high-quality sounds and presets, catering to musicians looking to expand their sonic palette. The ad's focus on Serum 2 and additional presets suggests that Splice aims to be a go-to source for cutting-edge sounds in the music production space. The brand aligns with a modern, tech-savvy lifestyle, appealing to producers who value innovation and efficiency in their workflow. Splice pushes against the norm of limited sound libraries by offering a vast collection of presets, emphasizing quantity and quality. # Product The ad promotes Serum 2, a software synthesizer, along with access to 50,000 additional presets through Splice's Sounds+ platform. Serum 2 is implied to be a tool for music producers, offering a wide range of sound design possibilities. The ad highlights the availability of a large number of presets, suggesting that users can quickly find and utilize diverse sounds in their music production. The product is for music producers looking to expand their sound library and streamline their workflow. The ad addresses the potential barrier of limited sound options by offering a vast collection of presets, making it easier for producers to find the sounds they need. # Visual style The ad features a modern, edgy visual style with a strong emphasis on contrast and color. The production quality is high, with a polished and professional look. The visual motifs include a stylized anime character, flame-like patterns, and bold typography. The image treatment includes background removal and color grading to create a cohesive and impactful visual. The typography is large and bold, ensuring readability and stop power in the feed. The style contrasts with typical norms by using an anime-style character, making it more disruptive and attention-grabbing. # Hooks Headline: Unlock Serum 2 + 50k more presets with Sounds+ # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited sound options for music producers. # Value propositions - Unlock Serum 2 + 50k more presets with Sounds+ # Benefits - Access to a wide range of sounds - Expanded sonic palette # Features - Serum 2 - 50k more presets with Sounds+ # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's message and aesthetic, promoting Serum 2 and Sounds+. # Storyline - The ad opens with a stylized image of an anime character, setting a visually striking tone. This is included to grab the viewer's attention and create a modern, edgy aesthetic. The audience experiences this from the brand's perspective, aiming to showcase its alignment with contemporary visual trends. - The text "Unlock Serum 2 + 50k more presets with Sounds+" is displayed prominently, conveying the core offering of the ad. This is included to clearly communicate the product being promoted and its key benefit. The audience experiences this from the brand's perspective, highlighting the value proposition of Serum 2 and additional presets. - The overall red and black color scheme, combined with the anime-style character, creates a sense of intensity and excitement. This is included to evoke a feeling of energy and innovation, aligning with the brand's image. The audience experiences this from the brand's perspective, aiming to create a memorable and impactful visual impression.

# Ad summary This ad promotes Splice's partnership with Spitfire Audio, offering access to the BBC Radiophonic Workshop sound library. It uses a retro aesthetic with black and white footage of vintage recording equipment and musicians, interspersed with text overlays highlighting the library's features and historical significance. The ad concludes with a call to action to try it free. # Brand positioning Splice is presented as a modern platform that partners with iconic audio institutions like Spitfire Audio and the BBC Radiophonic Workshop to provide users with access to high-quality, meticulously sampled sound libraries. The brand aligns with a lifestyle of creativity and innovation, bridging the gap between historical sound archives and contemporary music production. Splice positions itself as a resource for both seasoned professionals and aspiring artists, offering tools to explore and reimagine classic sounds in new and exciting ways. The brand's positioning is both functional (providing access to unique sound libraries) and emotional (connecting users to the legacy of electronic music pioneers). # Product The advertised product is the BBC Radiophonic Workshop sound library, available through Splice in partnership with Spitfire Audio. This library is described as an "immaculately sampled collection" of "vintage synths, tape loops and archives," recorded in "breathtaking detail at Maida Vale Studios." The product is for music producers, sound designers, and electronic music enthusiasts who want to access and incorporate the sounds of the BBC Radiophonic Workshop into their own work. The ad highlights the library's unique selling points: its historical significance, the quality of the recordings, and the ability to create new sounds from these vintage sources. The ad addresses the potential purchase barrier of access to rare and expensive equipment by offering a convenient and affordable way to use these sounds. # Visual style The ad has a retro aesthetic, with black and white footage and a film grain effect. The editing style is quick cuts, with transitions timed to the music. The production quality is a hybrid of vintage footage and modern graphics, creating a unique and engaging visual experience. The pacing is fast, with cuts occurring frequently to maintain energy and interest. The audio-visual sync is strong, with cuts and text overlays timed to the music beats and voiceover lines. # Hooks Text overlay: FROM THE TEAM OF ELECTRONIC / MUSIC PIONEERS Visual: 00:00–00:01: A black and white shot of a hand operating a vintage tape recorder. The background is a dimly lit studio with various pieces of recording equipment. The lighting is soft and diffused, creating a sense of nostalgia. The camera is stationary, and the framing is medium close-up. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the pain point of limited access to rare and expensive vintage audio equipment and sounds. # Value propositions - Access to an immaculately sampled collection of vintage synths, tape loops, and archives - High-quality recordings made at Maida Vale Studios - The ability to create new sounds from vintage sources # Benefits - Access to vintage synths, tape loops, and archives - High-quality recordings - Ability to create new sounds from vintage sources # Features - Immaculately sampled collection - Vintage synths - Tape loops - Archives - Recorded in breathtaking detail at Maida Vale Studios # Call to action Try it free # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its features. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a shot of a hand operating a vintage tape recorder. This establishes the theme of historical sound and sets the stage for the product being presented. The perspective is from an observer, creating a sense of nostalgia and intrigue. - 00:01–00:02 00:01–00:02: Text overlay appears: "FROM THE TEAM OF ELECTRONIC MUSIC PIONEERS." This introduces the historical context and highlights the legacy of the creators behind the sounds. The tone is reverential and informative. - 00:02–00:03 00:02–00:03: A close-up shot of a vintage audio meter fluctuating. This reinforces the theme of vintage audio equipment and adds a visual element of activity and energy. The perspective is from an observer, focusing on the technical details. - 00:03–00:04 00:03–00:04: Text overlay appears: "THAT CREATED THE ICONIC." This builds anticipation and emphasizes the importance of the sounds being presented. The tone is declarative and confident. - 00:04–00:06 00:04–00:06: A black and white shot of a woman in a studio, working with vintage audio equipment. This provides a visual representation of the historical context and the people behind the sounds. The perspective is from an observer, creating a sense of historical authenticity. - 00:06–00:06 00:06–00:06: Text overlay appears: "DOCTOR WHO." This reveals a specific iconic creation associated with the team, adding a layer of cultural relevance and recognition. The tone is celebratory and familiar. - 00:07–00:08 00:07–00:08: A shot of feet in black shoes stepping on a red surface. This adds a visual element of movement and rhythm, connecting to the musical context. The perspective is from an observer, focusing on the physical action. - 00:08–00:09 00:08–00:09: Text overlay appears: "HITCHHIKER'S GUIDE TO THE GALAXY." This reveals another specific iconic creation associated with the team, further adding cultural relevance and recognition. The tone is celebratory and familiar. - 00:09–00:10 00:09–00:10: A shot of vintage tape recorders in operation. This reinforces the theme of historical sound and the equipment used to create it. The perspective is from an observer, focusing on the technical details. - 00:10–00:11 00:10–00:11: A wide shot of a stage with various instruments and recording equipment. This provides a sense of the scale and complexity of the sound creation process. The perspective is from an observer, creating a sense of grandeur and historical significance. - 00:12–00:13 00:12–00:13: Text overlay appears: "AN IMMACULATELY SAMPLED COLLECTION OF." This introduces the product as a high-quality collection of sounds. The tone is descriptive and informative. - 00:13–00:16 00:13–00:16: Close-up shots of hands working with vintage instruments and recording equipment. This highlights the craftsmanship and attention to detail involved in creating the sounds. The perspective is from an observer, focusing on the physical actions. - 00:17–00:18 00:17–00:18: Text overlay appears: "VINTAGE SYNTHS, TAPE LOOPS AND ARCHIVES." This specifies the types of sounds included in the collection. The tone is descriptive and informative. - 00:19–00:21 00:19–00:21: Close-up shots of vintage audio equipment, including a mixing console and an EMS VCS3 synthesizer. This reinforces the theme of historical sound and the equipment used to create it. The perspective is from an observer, focusing on the technical details. - 00:21–00:22 00:21–00:22: Text overlay appears: "RECORDED IN BREATHTAKING DETAIL AT MAIDA VALE STUDIOS." This emphasizes the quality of the recordings and the prestigious location where they were made. The tone is descriptive and informative. - 00:23–00:26 00:23–00:26: Shots of various vintage instruments and recording equipment, including a modular synthesizer, a bicycle wheel being used as a sound effect, and a piano. This provides a visual representation of the diverse range of sounds included in the collection. The perspective is from an observer, focusing on the technical details. - 00:27–00:29 00:27–00:29: A graphic representation of the BBC Radiophonic Workshop logo. This reinforces the brand association and adds a visual element of recognition. The perspective is from an observer, focusing on the visual design. - 00:30–00:31 00:30–00:31: A screenshot of the Splice software interface, showcasing the BBC Radiophonic Workshop sound library. This provides a visual representation of the product and its features. The perspective is from a user, focusing on the software interface. - 00:32–00:36 00:32–00:36: A graphic representation of the BBC Radiophonic Workshop logo. This reinforces the brand association and adds a visual element of recognition. The perspective is from an observer, focusing on the visual design. - 00:37–00:39 00:37–00:39: Text overlay appears: "HISTORY IN THE REMAKING." This emphasizes the ability to create new sounds from these vintage sources. The tone is inspirational and forward-looking. - 00:40–00:41 00:40–00:41: The Spitfire Audio and BBC logos are displayed. This reinforces the brand association and adds a visual element of recognition. The perspective is from an observer, focusing on the visual design. - 00:42–00:45 00:42–00:45: The Splice logo is displayed, along with the text "Try it free." This provides a call to action and encourages viewers to try the product. The perspective is from the brand, focusing on the call to action.

# Ad summary This ad for Splice promotes its library of sounds, including Abbey Road Strings, BBC Symphony Orchestra, and AIR Studios Reverb, emphasizing that users can get movie-quality sounds without a movie-sized budget. # Brand positioning Splice is presented as a provider of high-quality sound libraries and tools for music production. The brand positions itself as a solution for musicians and producers seeking professional-grade sounds without the need for a large budget. By offering access to renowned sound libraries like Abbey Road Strings and BBC Symphony Orchestra, Splice aligns with a high standard of quality and prestige in the music industry. The brand aims to democratize access to professional music production tools, making them available to a wider audience. # Product The ad promotes Splice's sound libraries, including Abbey Road Strings, BBC Symphony Orchestra, and AIR Studios Reverb. These are collections of high-quality, professionally recorded sounds that can be used in music production software. The product is aimed at musicians, producers, and sound designers who want to enhance their projects with top-tier sounds. The ad highlights that users can access these movie-quality sounds without needing a large budget, addressing the common barrier of cost associated with professional-grade audio resources. The ad emphasizes the availability of renowned sound libraries, suggesting that users can achieve a professional sound quality by using Splice. # Visual style The ad features a collage-style layout with various screenshots of music production software interfaces. The production quality appears polished, with clean graphics and clear text. The image treatment includes background removal and color grading to create a cohesive visual theme. The typography is large and bold, ensuring scannability. The visual style contrasts with platform-native content, aiming to stand out in the feed with a high-design aesthetic. # Hooks Headline: Movie-quality sounds without the movie-sized budget # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high costs associated with achieving professional, movie-quality sounds in music production. "Movie-quality sounds without the movie-sized budget" directly targets this frustration. # Value propositions - Access to professional-grade sound libraries (Abbey Road Strings, BBC Symphony Orchestra, AIR Studios Reverb) at an affordable price. # Benefits - Movie-quality sounds without the movie-sized budget # Features - Abbey Road Strings - BBC Symphony Orchestra - AIR Studios Reverb # Call to action None used. # Point of view - Brand: The brand is presenting its value proposition and product offerings. # Storyline - The ad opens with the message that Splice offers movie-quality sounds without the movie-sized budget. This is intended to immediately grab the viewer's attention by promising high-quality audio resources at an affordable price. The brand is telling the audience that they can achieve professional sound without breaking the bank. - The ad continues by listing specific sound libraries available on Splice, including Abbey Road Strings, BBC Symphony Orchestra, and AIR Studios Reverb. This is included to provide concrete examples of the high-quality content available on the platform. The brand is telling the audience about the specific resources they can access through Splice. - The ad concludes with the Splice logo. This is included to reinforce brand recognition and provide a visual anchor for the message. The brand is reminding the audience who is providing these resources.

# Ad summary This image ad for Splice promotes Serum 2, a software synthesizer, offering a rent-to-own option for $9.99/month. # Brand positioning Splice is presented as a modern, tech-forward brand catering to music producers and audio enthusiasts. The brand positions itself as accessible and innovative, offering a flexible payment model that lowers the barrier to entry for professional-grade software. The brand aligns with a lifestyle of digital creativity and music production, pushing against the traditional model of outright software purchase by offering a rent-to-own option. # Product The product being advertised is Serum 2, a software synthesizer. It is presented as a tool for music production, aimed at users interested in creating and manipulating audio. The ad highlights the rent-to-own payment option, allowing users to rent the software for $9.99 per month until it's fully paid off and becomes theirs forever. This addresses the purchase barrier of high upfront costs typically associated with professional audio software, making it more accessible to a wider audience. # Visual style The ad features a modern, tech-inspired visual style. The production quality is highly polished, with clean lines and a gradient color scheme. The visual motif is a stylized skull with circuit board elements, creating a futuristic and edgy aesthetic. The image treatment includes gradient lighting effects and background removal, enhancing the visual appeal. The typography is clean and legible, complementing the overall design. # Hooks Headline: Serum 2 is here # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the high upfront cost of professional audio software, which can be a barrier for many aspiring music producers. # Value propositions - Rent-to-own: Get access to Serum 2 for a low monthly price and eventually own it outright. # Benefits - Affordable access to Serum 2 - Own Serum 2 after renting # Features - Rent for $9.99/month - Yours forever # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its product and payment options. # Storyline - The ad starts by introducing the brand, Splice, to establish credibility and brand recognition. - Next, the ad announces the availability of Serum 2, the product being promoted, to generate excitement and awareness. - Finally, the ad presents the rent-to-own payment option, highlighting the affordability and long-term ownership, from the brand's perspective.

# Ad summary This ad for Splice promotes five world-class Spitfire Audio Libraries that are available to own on Splice. # Brand positioning Splice is presented as a platform that offers access to world-class audio libraries. The brand positions itself as a provider of high-quality audio resources, emphasizing ease of access and ownership. The brand aims to occupy the space of a user-friendly platform that simplifies the process of acquiring professional-grade audio tools. The brand promotes a lifestyle of creativity and music production, aligning with the values of accessibility and convenience. Splice pushes against the traditional model of purchasing individual audio libraries by offering an easier way to own them, likely through a subscription or flexible payment plan. The brand positioning is both functional (easy access, simplified ownership) and emotional (empowering creativity). # Product The ad features five Spitfire Audio Libraries, described as "world-class." These libraries include: Abbey Road Two, BBC Symphony Orchestra Professional, Eric Whitacre Choir, BBC Radio Phonic Workshop, and Reverb. Each library appears to be a collection of audio samples or virtual instruments designed for music production. The ad targets musicians, composers, and audio engineers seeking high-quality sound resources. The ad highlights the ease of owning these libraries through Splice, addressing the potential purchase barrier of cost or complexity associated with acquiring professional-grade audio tools. The ad emphasizes the value of these libraries for creating professional-sounding music. # Visual style The ad has a clean and modern visual style with a dark background and white text. The product images are arranged in a grid layout. The overall production quality is high, with professional-looking product shots and clear typography. The visual style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: Five world-class SPITFIRE AUDIO LIBRARIES. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that accessing high-quality audio libraries can be difficult or expensive, which is a common frustration for musicians and producers. The ad addresses this pain point by offering "One easy way to OWN THEM." # Value propositions - Access to world-class audio libraries: This provides value by offering high-quality resources for music production. - Easy way to own: This provides value by simplifying the process of acquiring professional-grade audio tools. # Benefits - Easy way to own world-class audio libraries # Features - Five world-class Spitfire Audio Libraries # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the audio libraries and promoting Splice as the platform to own them. # Storyline - The ad opens by stating that Splice offers "Five world-class SPITFIRE AUDIO LIBRARIES," immediately establishing the product's quality and prestige. This is told from the brand's perspective to grab the viewer's attention and highlight the value of the offering. - The ad then showcases the five audio libraries with their respective cover images, providing a visual representation of the product range. This is told from the brand's perspective to give the viewer a sense of the variety and quality of the libraries. - The ad concludes by stating, "One easy way to OWN THEM," followed by the Splice logo, emphasizing the platform's role in simplifying the acquisition process. This is told from the brand's perspective to highlight the ease and convenience of using Splice to access these libraries.

# Ad summary This advertisement is a short meme featuring Conan O'Brien in which he reacts to something. The implication is that whatever he is reacting to is better than the product that is being advertised. # Brand positioning The ad does not mention the brand. It is implied through the ad that the brand is something that is considered to be the absolute lowest point of its category; in this case, a snare drum. The ad promotes that whatever they are selling is better than whatever negative perception one might have about it. # Product The ad does not mention any particular products or services. It only suggests that whatever the brand is selling is much better than the absolute worst example of its kind. # Visual style The visual style of this ad is low quality because the video clip used is taken from a stage play. The set is dim. The editing style is quick cuts. # Hooks Spoken: 00:00–00:05 Conan O'Brien: We're almost there. Text overlay: 00:00–00:05 POV ur stuck in booth purgatory while producers argue over a snare Visual: 00:00–00:05 Conan O'Brien stands on stage with a dark brown background decorated with a pattern of triangles and plant stems. He is wearing a black tuxedo with a white dress shirt and a bow tie. He looks impatient, putting his hands together and adjusting his jacket. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the frustration of dealing with something that is mediocre or annoying. "POV ur stuck in booth purgatory while producers argue over a snare" # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - External source 100% – The video clip is from an unknown source and used as a meme format. # Storyline - 00:00–00:03 The video starts with an establishing shot of Conan O'Brien as he stands on stage. Text appears indicating that he is stuck in booth purgatory while the producers argue over a snare. - 00:03–00:16 Conan reacts in various ways, growing increasingly annoyed with the producers and their apparent need to get the snare just right.

# Ad summary This ad promotes Splice's 2026 music trend report, highlighting the growth of Afro House and Speed Garage, emphasizing music's fragmented, global nature, and encouraging creators to make music they enjoy. # Brand positioning Splice is presented as a leading authority in music trends and insights, providing valuable data and resources for music producers. The brand positions itself at the forefront of the music industry, offering essential knowledge for creators to stay ahead in a rapidly evolving landscape. Splice aligns with values of innovation, data-driven decision-making, and empowering artists by helping them identify and capitalize on emerging trends. By providing crucial insights, Splice aims to be the go-to platform for creators seeking to navigate the modern music industry. # Product The ad promotes Splice and MIDiA Research's "Sounds of 2026" report, highlighting key music trends and data. The report identifies Afro House as the top growing genre with 778% year-over-year growth and 6.6 million downloads, followed by Speed Garage with 625% growth and 3 million downloads. The report also notes that hip-hop remains the dominant genre and Los Angeles is the top market for U.S. downloads, while Seoul leads internationally. This data is designed to help music producers identify and capitalize on emerging trends, encouraging them to make music they enjoy, as "there's no such thing as mainstream music anymore." # Visual style The ad has a UGC feel, with a straightforward, casual presentation. The editing style includes quick cuts and static shots, keeping the pace consistent. The ad uses simple text overlays. The production quality is a hybrid between a polished commercial and user-generated content, balancing professionalism with authenticity. # Hooks Spoken: 00:00–00:06: Y'all, we gotta take a moment of silence for mainstream music. Rest in peace. It is officially dead and I got the data to prove it. Text overlay: 00:00–00:06: RIP mainstream music / 00:00–00:06: Y'all, we gotta take a moment of silence for mainstream music. / 00:00–00:06: Rest in peace. It is officially dead / 00:00–00:06: and I got the data to prove it. Visual: 00:00–00:06: The shot is framed tightly around a light-skinned man with dark hair, wearing a white t-shirt and a black baseball cap with a green brim and a white NY logo. He stands in front of a digitally imposed background of a spooky graveyard with a tombstone that reads, "RIP Mainstream Music." A glowing jack-o'-lantern is in the background. Text on the bottom of the screen reads: "Y'all, we gotta take a moment of silence for mainstream music. Rest in peace. It is officially dead, and I got the data to prove it." # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the problem that mainstream music is dying, and it is hard to stay up to date on new trends. # Value propositions - Provides essential data for music producers to stay competitive. - Offers insight into the fragmented and global nature of modern music, encouraging authentic creativity. - Highlighting the biggest gains for genres to follow. # Benefits - Stay ahead in the music industry - Identify emerging opportunities - Make informed decisions about music production - Access valuable data and insights - Helps identify genres with the biggest growth # Features - 2026 music trends - Data-driven insights - Analysis of growing genres (Afro House, Speed Garage) - U.S. and international download trends # Call to action None used. # Social proof - "And I would know because all three splice packs that I released last year all charted in the top 10 on splice." # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, presenting data and insights about music trends. # Storyline - 00:00–00:06 00:00–00:06: A man stands in front of a tombstone that reads, "RIP Mainstream Music." He announces mainstream music is officially dead and he has the data to prove it. - 00:07–00:09 00:07–00:09: The man introduces Splice and MIDiA Research's 2026 report on music trends. - 00:09–00:21 00:09–00:21: He prompts viewers to guess the fastest-growing genre of 2025. - 00:22–00:34 00:22–00:34: The man reveals that Afro House is the sound of the year, with an astronomical 778% year-over-year growth and 6.6 million downloads. - 00:35–00:39 00:35–00:39: He then dares viewers to guess which genre came in second. - 00:40–00:50 00:40–00:50: The man reveals that Speed Garage had 625% year-over-year growth with 3 million downloads, and emphasizes that this data is telling us something. - 00:50–01:01 00:50–01:01: The ad acknowledges Hip Hop is still king. - 01:01–01:06 01:01–01:06: The man shares that all three Splice packs he released last year charted in the top 10. - 01:07–01:15 01:07–01:15: The ad highlights U.S. download trends, noting that LA remains number one, while Seoul is tops internationally. - 01:16–01:28 01:16–01:28: The man concludes that there's no such thing as mainstream music anymore, emphasizing it's all fractured and global, and advises viewers to make the music they like, promising there's a lane for it.

# Ad summary This ad promotes Splice, a platform that provides access to a vast sample catalog for music production. The ad highlights a limited-time offer to get the first month of Splice for less than $5, emphasizing the opportunity to access the world's best sample catalog at a discounted price. The ad uses dynamic text and visuals to create a sense of urgency and encourage viewers to take advantage of the deal before it disappears. # Brand positioning Splice is presented as a leading platform in the music production space, offering access to a vast and high-quality sample catalog. The brand positions itself as an essential resource for music creators, providing the tools and sounds needed to produce professional-quality music. The brand aligns with a modern, tech-savvy, and creative lifestyle, appealing to musicians and producers who value innovation and efficiency. Splice pushes against the traditional norms of sample acquisition by offering a subscription-based model that provides affordable access to a wide range of sounds, contrasting with the often high costs of individual sample packs. The brand positioning is both functional, providing tools and resources, and emotional, empowering creators to bring their musical visions to life. # Product Splice is a subscription-based platform that provides access to a vast library of high-quality samples, loops, and presets for music production. It is designed for musicians, producers, and sound designers of all skill levels who are looking to enhance their creative workflow and access a diverse range of sounds. The platform offers a wide variety of genres and styles, ensuring that users can find the perfect sounds for their projects. Splice's unique selling proposition (USP) is its affordable subscription model, which allows users to access the world's best sample catalog for less than $5 for the first month. The platform addresses the purchase barrier of high costs associated with individual sample packs by offering a cost-effective alternative. The ad encourages viewers to try Splice to gain access to a vast sample catalog and elevate their music production capabilities. # Visual style The ad has a clean and modern aesthetic with a focus on dynamic text and visuals. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is polished, with clear text overlays and professional-looking graphics. The pacing is consistent, with cuts timed to the music beats. The audio-visual sync is well-coordinated, with text and product actions timed to the music. # Hooks Text overlay: 00:00–00:02 GET YOUR FIRST MONTH OF SPLICE / 00:00–00:02 FOR LESS THAN $5 Visual: 00:00–00:02 The screen is black with white text that reads "GET YOUR FIRST MONTH OF SPLICE FOR LESS THAN $5". The word "SPLICE" is in white, while "FOR LESS THAN $5" is highlighted in yellow. A white scribble line appears beneath the text. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of high costs associated with individual sample packs, which can be a barrier for musicians and producers looking to access a wide range of sounds. The ad offers a cost-effective alternative through its subscription-based model, allowing users to access a vast sample catalog for less than $5 for the first month. "GET YOUR FIRST MONTH OF SPLICE FOR LESS THAN $5" # Value propositions - Get your first month of Splice for less than $5 - Gain access to the world's best sample catalog # Benefits - Affordable access to high-quality samples - Enhance creative workflow - Diverse range of sounds # Features - Access to a vast sample catalog - Subscription-based model # Call to action GET THIS DEAL BEFORE IT DISAPPEARS # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's perspective, promoting its product and offers. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with text stating, "GET YOUR FIRST MONTH OF SPLICE FOR LESS THAN $5." This message is intended to immediately grab the viewer's attention with an attractive offer. The perspective is from the brand, directly addressing potential customers with a promotional message. The tone is exciting and attention-grabbing, aiming to create interest in the product. - 00:02–00:04 00:02–00:04 The ad transitions to a visual of three screens stacked vertically, each displaying different interfaces related to music production. The top screen shows a list of files, the middle screen displays audio equipment, and the bottom screen shows a music production interface with various tracks and settings. This visual is intended to showcase the tools and resources available on the Splice platform. The perspective is from the brand, demonstrating the product's capabilities and features. The tone is informative and technical, highlighting the platform's functionality. - 00:04–00:06 00:04–00:06 The ad shifts to text stating, "AND GAIN ACCESS TO THE WORLD'S BEST SAMPLE CATALOG." This message is intended to emphasize the value and quality of the resources available on Splice. The perspective is from the brand, promoting the platform's unique selling proposition. The tone is confident and persuasive, aiming to convince viewers of the platform's superiority. - 00:06–00:09 00:06–00:09 The ad concludes with text stating, "GET THIS DEAL BEFORE IT DISAPPEARS." This message is intended to create a sense of urgency and encourage viewers to take advantage of the limited-time offer. The perspective is from the brand, urging potential customers to act quickly. The tone is urgent and persuasive, aiming to drive immediate action. - 00:09–00:13 00:09–00:13 The ad ends with the Splice logo and the offer "GET SPLICE FOR LESS THAN $5." This reinforces the brand and the key message of the ad. The perspective is from the brand, reiterating the promotional offer. The tone is clear and concise, leaving the viewer with a memorable call to action.

# Ad summary This ad promotes Splice, a music production platform, by showcasing a creator making a beat using sounds from Southside's new pack on Splice. The ad encourages viewers to try it out for themselves and share their thoughts. # Brand positioning Splice is presented as a platform that empowers music creators by providing access to high-quality sounds and tools. The brand aligns with a modern, collaborative, and accessible approach to music production, pushing against the traditional barriers of entry into the music industry. Splice aims to occupy the space of a go-to resource for both aspiring and established producers, offering a functional solution for sound discovery and creative inspiration. The brand promotes a lifestyle of creativity and innovation, positioning itself as an essential tool for anyone looking to create professional-sounding music. # Product Splice is a music production platform that provides access to a vast library of sounds, samples, and tools for creating music. The ad specifically highlights Southside's new pack available on Splice, which includes a variety of sounds for creating trap beats. The platform is designed for music producers of all levels, from beginners to experienced professionals. The ad showcases the ease of use and the ability to create high-quality beats quickly using Splice's resources. The USP is the availability of curated sound packs from renowned producers like Southside, allowing users to easily emulate professional styles. The ad addresses the purchase barrier of finding quality sounds by offering a comprehensive and accessible solution within the Splice platform. # Visual style The ad has a polished UGC feel, with a clean and modern aesthetic. The editing style includes quick cuts and smooth transitions, keeping the pace engaging. The production quality is high, with clear visuals and professional-looking graphics. The visual motif is the consistent use of text overlays to highlight key points and calls to action. The pacing is consistent, with cuts timed to the music beats, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:02: Female 1: Make a Southside type beat with me?? Using his new pack on Splice Text overlay: 00:00–00:02: MAKE A SOUTHSIDE TYPE BEAT W ME?? USING HIS NEW PACK ON SPLICE Visual: 00:00–00:02: A young woman with long, dark hair sits in front of a computer in a room with purple LED lighting. She wears a dark sweatshirt and a silver necklace. The computer screen displays a music production software interface with a list of sound files. Text overlay: "MAKE A SOUTHSIDE TYPE BEAT W ME?? USING HIS NEW PACK ON SPLICE" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding high-quality sounds for music production. "I ONLY USED SOUNDS FROM SOUTHSIDE'S NEW PACK ON SPLICE 🔥" # Value propositions - Create Southside-type beats using his new pack on Splice - Access professional-grade sounds to enhance your music production - Streamline your workflow with a vast library of sounds and samples # Benefits - Create high-quality trap beats easily - Access professional-grade sounds - Streamline music production workflow # Features - Southside's new pack on Splice - Vast library of sounds and samples - Music production software interface # Call to action TRY IT OUT FOR YOURSELF & LMK WHAT U THINK?? 👇 (link in bio) # Point of view - Customer 100% – The entire video is presented from the perspective of a music creator using Splice to make a beat. # Storyline - 00:00–00:02 The ad opens with a question about making a Southside-type beat using his new pack on Splice, immediately engaging viewers interested in trap music production. - 00:02–00:04 The creator selects a sound from the pack, showcasing the ease of accessing and choosing sounds within Splice. - 00:04–00:07 The ad transitions to the creator arranging the sounds in a music production software, building anticipation for the final beat. - 00:07–00:15 The creator adds drums to the beat, enhancing the rhythm and energy of the track. - 00:15–00:23 The ad presents the final beat, inviting viewers to listen and provide feedback. - 00:23–00:27 The creator emphasizes that only sounds from Southside's new pack on Splice were used, reinforcing the product's value. - 00:27–00:46 The ad concludes with a call to action, encouraging viewers to try Splice for themselves and share their thoughts, with a link in bio for easy access.

# Ad summary This ad for Splice promotes a hip-hop sample pack called "Reconnecting Vol. 5" by HanzxSemOr. The ad features the album art and the tagline "No Room For Weak Bars." # Brand positioning Splice is presented as a platform for high-quality music production resources, specifically catering to hip-hop producers in this ad. The brand is positioned as a provider of essential tools and sounds for creating impactful music, as emphasized by the tagline "Discover Hip-Hop's Essentials." The brand aligns with a modern, creative, and professional tone, pushing against the idea of settling for mediocre or uninspired sounds. Splice aims to occupy the space of a go-to resource for producers seeking top-tier samples and sounds to elevate their music. # Product The product being advertised is a hip-hop sample pack called "Reconnecting Vol. 5" by HanzxSemOr, available on Splice. This sample pack is designed for music producers looking to enhance their hip-hop tracks with high-quality sounds. The ad addresses the purchase barrier of settling for subpar sounds by promising essential, high-quality hip-hop samples. The ad is telling the viewer that this product is worth trying or buying because it provides the necessary elements to create impactful and professional-sounding hip-hop music. # Visual style The ad has a modern and artistic visual style. The production quality is high, with a focus on clean lines and bold colors. The image treatment includes background removal and color grading. The typography integration is large and bold, making the text easy to read. The style is disruptive and high-design, which helps to capture attention in the feed. # Hooks Headline: NO ROOM FOR WEAK BARS. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of settling for subpar or uninspired sounds in hip-hop production. The tagline "NO ROOM FOR WEAK BARS" directly signals this frustration. # Value propositions - High-quality hip-hop samples and sounds to elevate music production - Essential tools for creating impactful and professional-sounding hip-hop music # Benefits - Discover Hip-Hop's Essentials # Features - Hip-hop sample pack - Reconnecting Vol. 5 by HanzxSemOr # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message that Splice is the place to go for high-quality hip-hop samples and sounds. # Storyline - The ad begins with a visually striking album cover for "Reconnecting Vol. 5" by HanzxSemOr, immediately capturing the viewer's attention with its artistic design. The brand is using the album art to draw the viewer in and create a sense of intrigue and excitement around the product. - The ad then presents the tagline "NO ROOM FOR WEAK BARS. DISCOVER HIP-HOP'S ESSENTIALS," which communicates the value proposition of the sample pack. The brand is telling the viewer that this product is essential for creating high-quality hip-hop music and that it will help them avoid settling for subpar sounds.

# Ad summary A music producer creates a beat using a guitar, bass, and drum sounds. # Brand positioning The brand is presented as a resource for music producers to find sounds and inspiration. The brand promotes a lifestyle of creativity and experimentation, encouraging users to explore different genres and techniques. The brand pushes against the norm of sticking to one genre, instead promoting the fusion of different styles. The brand positioning is functional, providing the tools and resources for users to create music. # Product The product being advertised is a library of sounds and samples for music production. The ad shows the producer using the library to find a Reese bass, guitar chords, and drum sounds. The ad highlights the variety of sounds available, including those for "sexy drill" and "math rock." The ad also shows the producer using one-shot samples to create a beat. The ad addresses the purchase barrier of finding high-quality sounds by providing a curated library of sounds and samples. # Visual style The ad has a UGC feel, with a casual tone and a focus on the creator's personality. The editing style is quick cuts, with the music production software interface being shown in the bottom half of the screen. The pacing is consistent throughout the ad. The cuts are timed to the music beats and voiceover lines. # Hooks Spoken: sexy drill plus math rock Text overlay: sexy drill Visual: 00:00–00:02: A split-screen shows the creator in the top half and a music production software interface in the bottom half. The creator is a young, light-skinned black man with dreadlocks, wearing a black t-shirt and headphones. He is sitting in a gaming chair in front of a computer. The background is a bedroom with a bed and a window. The music production software interface shows various tracks and waveforms. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the difficulty of finding high-quality sounds and samples for music production. This is signaled by the creator's statement that he needs some "sexy drill" sounds and that he will type in "Cash Cobain" to find them. # Value propositions - Find sounds and inspiration - Explore different genres and techniques - Create music # Benefits - Variety of sounds - High-quality sounds - Curated library of sounds and samples # Features - Library of sounds and samples - Reese bass - Guitar chords - Drum sounds - One-shot samples # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a music producer creating a beat. # Storyline - 00:00–00:04 The creator introduces the concept of combining "sexy drill" with "math rock." - 00:04–00:12 The creator plays a guitar riff. - 00:12–00:14 The creator states that he will find a Reese bass. - 00:14–00:16 The creator previews a Reese bass sound. - 00:17–00:22 The creator plays the guitar riff with the Reese bass. - 00:23–00:25 The creator states that he will find something to follow the guitar. - 00:25–00:26 The creator previews a synth sound. - 00:27–00:34 The creator plays the guitar riff with the synth sound. - 00:35–00:37 The creator states that he needs some "sexy drill" sounds. - 00:37–00:39 The creator states that he will type in "Cash Cobain." - 00:40–00:40 The creator states that he found a pack. - 00:41–00:44 The creator previews some drum sounds. - 00:44–00:44 The creator states that that's all he needs. - 00:45–00:46 The creator states that he made this with some of the one shots. - 00:46–00:51 The creator plays the beat with the guitar, Reese bass, synth, and drum sounds. - 00:52–00:53 The creator states that he found a few more drum sounds. - 00:53–00:56 The creator previews some more drum sounds. - 00:56–00:57 The creator states that here's the last of the drums. - 00:57–01:00 The creator previews the last of the drum sounds. - 01:05–01:05 The creator states that it's all together. - 01:06–01:13 The creator plays the beat with all of the sounds. - 01:13–01:16 The creator states that it's missing some sexier guitar. - 01:16–01:18 The creator plays a guitar riff. - 01:18–01:34 The creator plays the beat with all of the sounds and the guitar riff.

# Ad summary This ad promotes Splice, a platform that provides access to a vast library of samples, presets, and loops for music production. The ad features various creators using Splice, highlighting its affordability and ease of use. # Brand positioning Splice is presented as a modern and accessible platform for music creators, offering a vast library of samples, presets, and loops. The brand emphasizes affordability, positioning itself as a cost-effective solution for accessing high-quality music production resources. Splice aligns with a creative and collaborative lifestyle, empowering users to easily create music. The brand pushes against the traditional high costs associated with music production resources, making it accessible to a broader audience. # Product Splice is a platform that provides access to millions of samples, presets, and loops for music production. It is designed for music creators of all levels, from beginners to professionals. The platform offers a vast library of resources at an affordable price, less than $5. Splice allows users to easily find and use high-quality sounds in their music projects. The ad addresses the barrier of expensive music production resources by offering a cost-effective solution. # Visual style The ad has a modern and clean aesthetic, with a mix of studio and home recording settings. The editing style includes quick cuts and static shots, creating a dynamic and engaging feel. The production quality is polished, with clear visuals and professional-looking text overlays. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: 00:14–00:19 Female 1: Don't wait—GET SPLICE FOR LESS THAN $5 Text overlay: 00:14–00:19 splice / 00:14–00:19 Don't wait— / 00:15–00:19 GET SPLICE / 00:16–00:19 FOR LESS THAN $5 Visual: 00:14–00:19: A woman with fair skin is shown in a home studio setting, recording vocals into a microphone. She is wearing a green top and has short, dark hair. The Splice logo and text overlay appear on the left side of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of expensive music production resources, offering a cost-effective solution for accessing high-quality sounds. # Value propositions - Get millions of samples, presets, and loops at your fingertips - Access the world's best sample catalog for less than $5 # Benefits - Access to a vast library of music production resources - Cost-effective solution for music creators # Features - Millions of samples, presets, and loops - Affordable price (less than $5) # Call to action GET SPLICE # Point of view - Customer 100% – The ad is told from the perspective of music creators using the product. # Storyline - 00:00–00:04 The ad opens with a man in a studio setting, working on music production software. - 00:05–00:07 The scene transitions to a display of various music production software interfaces on mobile devices. - 00:08–00:13 The ad displays text overlays promoting the availability of millions of samples, presets, and loops. - 00:14–00:19 The ad concludes with a woman recording vocals in a home studio setting, emphasizing the call to action to get Splice for less than $5.

# Ad summary This ad promotes Southside's new sound pack. Southside is a producer who is giving away his sounds so that others can create music. # Brand positioning Southside is presented as a generous and confident producer who wants to give others a chance to create music. The brand aligns with the values of collaboration, creativity, and empowerment. Southside pushes against the norm of keeping production secrets and instead shares his sounds with others. The brand positioning is both functional (providing the tools for music production) and emotional (inspiring creativity and collaboration). # Product The product being advertised is Southside's new sound pack, which includes the sounds he uses to create his music. The product is for aspiring music producers who want to create trap music. The ad highlights that even if others use the same sounds, they won't be able to replicate Southside's unique style. The USP is that the sound pack gives users a chance to create something even better than Southside's music. The ad addresses the purchase barrier of potential users thinking they won't be able to create something unique by emphasizing that the sound pack is a starting point for their own creativity. # Visual style The ad has a polished but raw aesthetic, blending high-end production with a UGC feel. The editing style is fast-paced with quick cuts, creating a sense of energy and excitement. The production quality is a hybrid of polished commercial and UGC, which supports the intended tone and audience. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: Why are you cool giving people the sauce? Text overlay: WHY ARE YOU COOL / GIVING PEOPLE THE SAUCE Visual: 00:00–00:01: A high-angle shot shows two people walking down a city street. The person in the foreground is wearing a black shirt with white text on the back and light-colored pants. The other person is wearing all black. The camera is stationary. / 00:01–00:01: A close-up shot of the back of a person's head with a shaved haircut. The person is wearing a white shirt and a beaded necklace. The camera is slightly shaky. / 00:01–00:02: A close-up shot of a person's face with smoke in the foreground. The person is wearing a white shirt and a large diamond chain. The camera is slightly shaky. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration or problem the product is solving is the lack of access to high-quality sounds and resources for aspiring music producers. This is signaled by Southside's statement that he wants to give others a fair chance and that even with his sounds, nobody will do the same thing. # Value propositions - Giving you everything I use: This communicates value by providing access to the tools and resources that Southside uses to create his music. - Might create some that's 10x better than me: This communicates value by suggesting that the sound pack can help users create music that is even better than Southside's. # Benefits - Gives you everything I use - Might create some that's 10x better than me # Features - Southside's new sound pack - Sounds he uses to create his music # Call to action GET SOUTHSIDES NEW PACK # Point of view - Brand 100% – The entire ad is told from the brand's point of view, with Southside speaking directly to the camera and showcasing his product. # Storyline - 00:00–00:02 The ad opens with a question about why Southside is cool and giving people the sauce. - 00:02–00:06 Southside explains that he wants to give others a fair chance and that even with his sounds, nobody will do the same thing. - 00:06–00:16 Southside continues by saying that even if he gives you everything he uses, it's still not going to be the same, but it might create something 10x better than him. - 00:16–00:18 Southside states that he loves seeing others create. - 00:26–00:33 Southside explains that if your 808 hits hard enough, you don't really need a kick, and it will hit through your phone. He doesn't put anything on his drums because they just sound dirty. - 00:33–00:38 The ad ends with a call to action to get Southside's new pack.

# Ad summary This ad features Zaytoven, a music producer, discussing how Splice helps him expand his creativity and think outside of what he would have done otherwise. He demonstrates how he uses the platform to find new sounds and incorporate them into his music. # Brand positioning Splice is presented as a modern tool that enhances the creative process for music producers. The brand aligns with values of innovation, collaboration, and pushing creative boundaries. It positions itself as a resource that helps producers expand their horizons and discover new sounds, contrasting with the idea of sticking to traditional methods. The brand positioning is both functional, offering tools for sound discovery and manipulation, and emotional, fostering a sense of creative empowerment and growth. # Product Splice is presented as a platform that helps music producers expand their creativity and discover new sounds. It allows users to upload their own loops and then suggests other sounds that complement them, enabling producers to think outside of what they would have done otherwise. The platform is designed to help producers expand and think outside of what they would have done. The ad addresses the potential barrier of creative stagnation by offering a tool that facilitates exploration and discovery. # Visual style The ad has a polished, professional aesthetic with a mix of studio-lit shots and screen recordings. The editing style includes quick cuts to maintain a dynamic pace, with smooth transitions between scenes. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with cuts timed to the music beats and voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:02 I'm almost like an old man at heart. Text overlay: splice / ZAYTOVEN LOCKS IN USING SEARCH WITH SOUND / like an old / man at heart. Visual: 00:00–00:02 The screen is black with the white Splice logo at the top. Below the logo, the text "ZAYTOVEN LOCKS IN USING SEARCH WITH SOUND" is displayed in yellow. At the bottom of the screen, the text "like an old man at heart" is displayed in white. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that music producers may experience creative stagnation or feel limited by their traditional methods. Zaytoven mentions that Splice helps him "think outside of what I would have done," suggesting that the platform addresses the frustration of being stuck in a creative rut. # Value propositions - Splice helps music producers expand their creativity by suggesting new sounds that complement their loops. - Splice helps music producers think outside of what they would have done, breaking them out of creative ruts. # Benefits - Helps producers expand their creativity - Helps producers think outside of what they would have done - Helps producers discover new sounds # Features - Helps producers upload their own loops - Suggests other sounds that complement the loops - Enables producers to think outside of what they would have done # Call to action START CREATING TODAY # Social proof - "Even with producing, I still like making beats the old way. But I love when something new or something, some new piece of technology, some new equipment come out. Cause it's like, dang, I can use that to add to what I do, and it'll make, you know, it'll make me that much bigger or better." – Zaytoven (Music Producer) - "This right here helps me to, you know, expand and and and think outside of what I would have done." – Zaytoven (Music Producer) # Point of view - Customer 100% – The entire ad is told from the perspective of Zaytoven, a customer of Splice, as he shares his personal experience and insights on how the platform benefits his music production process. # Storyline - 00:00–00:02 00:00–00:02 Zaytoven states that he has always liked making beats the old way, conveying a sense of tradition and experience. This sets the stage for him to discuss how he balances his traditional approach with modern tools. - 00:06–00:06 00:06–00:06 Zaytoven explains that he loves when new technology or equipment comes out, because he can use it to add to what he does. This highlights his openness to innovation and his desire to stay at the forefront of music production. - 00:11–00:11 00:11–00:15 Zaytoven says that new technology makes him bigger or better, emphasizing the value of continuous improvement and growth in his craft. This reinforces the idea that Splice helps him evolve as a producer. - 00:21–00:26 00:21–00:26 Zaytoven says that Splice helps him to expand and think outside of what he would have done, highlighting the platform's ability to broaden his creative horizons. This reinforces the idea that Splice helps him evolve as a producer. - 00:27–00:32 00:27–00:32 Zaytoven is shown listening to a sound and says he likes that string line, demonstrating how he uses Splice to discover new sounds. This provides a concrete example of how the platform works in practice.