How ShutEye - Sleep Tracker, Recorder Advertises on Meta

# Ad summary This ad promotes the ShutEye app for sleep tracking. It begins with a scene of an intensive care unit and transitions into a story of a woman who discovered she had sleep apnea through the app. The ad shows the app's features, including tracking sleep cycles, analyzing sleep quality, and providing detailed reports, and uses the woman's experience and shock at her results to encourage viewers to download the app. # Brand positioning ShutEye is presented as a tool that allows you to understand and track your sleep. The brand positions itself as a solution for those concerned about their sleep quality and its potential impact on their health. The brand uses personal testimonials and visuals of the app's interface to build trust and credibility, creating a sense of reliability and expertise in the sleep-tracking category. The brand is positioning itself as functional, offering a simple and accessible way to monitor and improve your sleep. # Product ShutEye is a sleep tracking app designed to monitor and analyze various aspects of your sleep. It records everything you do at night in your sleep from snoring to talking, even farting. The app tracks your sleep cycles, analyzes your sleep quality, and sends you a detailed report. It provides insights into breathing patterns, snoring time, and sleep stages, alerting users to potential health concerns like sleep apnea. ShutEye also offers a sleep profile, analyzing sleep stages, sleep quality, and detailed reports. # Visual style The ad has a hybrid aesthetic, combining polished commercial elements with UGC-style footage. The editing style includes quick cuts and smooth transitions. The pacing is consistent, with a moderate cut frequency, helping to maintain viewer engagement. The transitions are timed to the voiceover. # Hooks Spoken: 00:00–00:02: [Doctor]: I hope you realize the seriousness of sleep apnea ASAP. Text overlay: 00:00–00:02: I hope you realize the seriousness of sleep apnea ASAP / 00:00–00:02: As a doctor, I have seen many patients pass away due to sleep apnea. I strongly recommend that you pay close attention to this condition in time. Visual: 00:00–00:02: The shot shows an intensive care unit in a hospital. There is medical equipment including monitors and machines connected with tubes. The lighting is bright and clinical. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the concern about potential health risks associated with poor sleep quality, particularly the risk of sleep apnea. # Value propositions - Comprehensive sleep tracking: The app tracks all aspects of your sleep, from snoring and talking to sleep cycles and quality, providing a complete picture of your sleep habits. - Early detection of health issues: The app helps identify potential health concerns like sleep apnea by monitoring breathing patterns and sleep stages. - Detailed sleep reports: The app provides detailed reports that can help users understand their sleep better and take steps to improve it. # Benefits - Track everything you do at night in your sleep from snoring and talking, even farting - Analyzes your sleep quality - Sends you a detailed report # Features - Tracks sleep cycles - Analyzes sleep quality - Sends you a detailed report # Call to action download ShutEye for free # Social proof - "ShutEye showed that I experienced 101 breathing pauses in less than an hour. I was completely shocked" – Female 1 (Customer) - "Thankfully I went to see a doctor in time" - Female 1 (Customer) # Point of view - Customer 65% – The customer's POV is communicated through her personal story and emotional reactions to discovering she had sleep apnea. - Brand 35% – The brand's POV is communicated through voiceover, UI shots of the app, and direct address to the viewer. # Storyline - 00:00–00:02 The scene shows an intensive care unit with various medical equipment. - 00:02–00:05 A woman recounts how she discovered she had sleep apnea. - 00:05–00:07 The app is introduced, with the narrator explaining how to place your phone beside you at night to track your sleep. - 00:07–00:12 The ad displays the app's sleep tracking interface, showing features like tracking snoring, talking, and even farting. - 00:12–00:16 The ad showcases the sleep profile feature, which tracks sleep cycles and analyzes sleep quality. - 00:16–00:22 The woman, in pajamas, expresses shock after discovering she experienced 101 breathing pauses in less than an hour, according to the app. - 00:22–00:31 The narrator recounts seeing a doctor and encourages viewers to download ShutEye for free if they're concerned about their sleep quality.

# Ad summary This ad for the ShutEye sleep tracking app features a person explaining how they use the app to record their sleep and keep track of their sleep cycle. The ad includes visual examples of the app's features and encourages viewers to download the app for free. # Brand positioning ShutEye is presented as a practical solution for individuals curious about their sleep patterns and habits. Positioned as a user-friendly tool, it enables users to monitor various aspects of their sleep, from snoring and talking to sleep quality. The brand emphasizes accessibility by offering the app for free, lowering the barrier to entry for users interested in sleep tracking. # Product ShutEye is a sleep tracking application designed to record and analyze various aspects of a user's sleep. By placing a phone next to the user at night, the app records everything, from snoring and talking to sleep cycle analysis, sleep quality assessment, and report generation. The app offers users insights into their sleep quality and habits by monitoring their sleep cycles and sending them a comprehensive report. The app is available for free download on both Google Play and the App Store. # Visual style The ad has a hybrid visual style. The first half of the ad has a UGC feel to it, while the second half of the ad has a more polished commercial feel to it. The editing style includes quick cuts and transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:01–00:05 This is called the sleep myoclonus, and it usually happens as you first begin to sleep. Text overlay: 00:01–00:05 this is called the sleep myoclonus Visual: 00:01–00:05: Split screen of the same woman from 00:00–00:01 sitting in the same rocking chair, inside a room now with light wood paneling. She is suddenly startled and jerks awake. A man with glasses and a short beard is in the other half of the split screen, wearing a white doctors coat with a stethoscope around his neck. He is talking to the camera from the waist up. The background is a blurred-out room with wood paneling and a vase of sunflowers. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not understanding what happens while you sleep. The opening scene shows a person jolting awake, experiencing the "fake fall thing," which is a common but often unexplained phenomenon. # Value propositions - The app offers a comprehensive analysis of your sleep without requiring any special equipment beyond your smartphone. - The app provides insights into your sleep patterns at no cost, allowing you to track and improve your sleep health without financial barriers. # Benefits - Understand sleep patterns - Keep track of sleep cycle - Analyze sleep quality # Features - Records sleep sounds - Tracks sleep cycle - Analyzes sleep quality - Generates sleep report # Call to action Download it now for free # Social proof - None used. # Point of view - Customer 50% – Communicated through a woman explaining how she uses the product to improve her sleep. - Brand 40% – Communicated through on-screen text. - Expert 10% – Communicated through an authority figure who explains the sleep phenomenon. # Storyline - 00:00–00:01 A woman is sitting on a chair outdoors, possibly falling asleep. Text says this is what happens when your body does the "fake fall thing". - 00:01–00:05 00:01–00:05 An expert in a white coat is on split screen in front of the woman as she is startled awake. He explains that this is called the "sleep myoclonus" and it happens as you first begin to sleep. - 00:05–00:10 00:05–00:10 A woman is setting up her phone to record herself at night in her bedroom. She states she started to record herself at night using the ShutEye app. Then she says to put your phone next to you. - 00:10–00:20 00:10–00:23 A screen recording demonstrates the ShutEye App and says it will record everything you do at night, from snoring to talking, and even farting. It keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report about it. - 00:20–00:23 00:20–00:23 The ShutEye app logo is presented. Download it now for free.

# Ad summary This ad promotes the ShutEye app, a sleep tracker that records snoring, talking, and sleep phases to help users analyze and improve their sleep quality. It emphasizes the importance of addressing sleep apnea and offers the app as a simple solution to monitor sleep patterns. # Brand positioning The ShutEye app is presented as a user-friendly solution for tracking and analyzing sleep patterns to improve sleep quality. The brand positions itself as a tool for understanding one's sleep habits by recording various sleep activities, from snoring to sleep phases. The brand's focus is on empowering users to take control of their sleep health with a simple phone app. # Product The ShutEye app is a sleep tracker designed to record and analyze sleep patterns. It works by simply placing the phone next to the user while they sleep. The app records various activities such as snoring, talking, farting, and interruptions in breathing, along with tracking sleep phases and sleep quality. The app generates a sleep report that analyzes the user's sleep cycle and provides insights into potential sleep issues. It is presented as a simple and accessible way to monitor and improve sleep. # Visual style The ad has a polished, modern aesthetic with clean graphics and clear text overlays. The editing style is simple, using mostly static shots and straightforward cuts. The production quality appears high, giving the ad a professional feel. The pacing is consistent, with each shot timed to align with the voiceover. The ad uses a mix of screen recordings and live-action shots to effectively demonstrate the app's features. # Hooks Spoken: 00:00–00:03: I hope you realize the seriousness of sleep apnea ASAP Text overlay: 00:00–00:04: I hope you realize the seriousness of sleep apnea ASAP / 00:00–00:04: As a doctor, I have seen many patients pass away due to sleep apnea. I strongly recommend that you pay close attention to this condition in time. Visual: 00:00–00:03: A woman with blonde hair is lying in a brown wooden chair with her head leaning to the left. She is wearing a gray turtleneck sweater and light blue leggings. A digital graphic of a heart is placed over the woman's chest. In the background is a brown cabinet with a plant on top, and a window with a white curtain. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of not knowing what happens during sleep and the potential health risks associated with sleep apnea, as seen in the opening scene where a woman wakes up gasping for air. # Value propositions - The ShutEye app helps you track and analyze your sleep quality. - The ShutEye app helps you monitor sleep patterns and identify potential sleep issues. # Benefits - Track your sleep cycle - Analyze your sleep quality - Pay close attention to this condition in time. # Features - Records snoring - Records talking - Records sleep phases - Records interruptions of breathing - Analyzes sleep quality - Sends a sleep report # Call to action Download it now. # Social proof - None used. # Point of view - Brand 100% – The entire ad is narrated by the official voice of the brand, promoting the app and its features. # Storyline - 00:00–00:03 A woman is shown passed out in a chair with an animated heart overlayed on top of her. - 00:03–00:05 The woman is shown sleeping, then she wakes up gasping for air. - 00:05–00:07 The narrator recommends recording your sleep with the ShutEye app. The app is shown being opened on a phone. - 00:07–00:11 The narrator says to simply put your phone next to you and it will record. - 00:11–00:14 The app is shown tracking “You Farted,” “You Talked,” “You Snored,” and “Interruption of breathing.” - 00:14–00:17 The narrator states that the app tracks how much time you spend in each sleep phase and is shown tracking “You Gasped,” “Interruption of breathing,” and “Sleep Bradycardia Detected.” - 00:17–00:21 The app is shown providing a sleep profile that shows sleep stages and quality. - 00:21–00:22 The narrator shares that the app analyzes your sleep quality and sends your report. - 00:22–00:24 The app is displayed, and the narrator says to download it now.

# Ad summary This ad promotes the ShutEye app, which is designed to track and analyze sleep patterns. The ad begins with a humorous depiction of the sensation of a "fake fall" while sleeping, then transitions to an expert explaining the phenomenon. A woman demonstrates the app, explaining that it records various nighttime activities such as snoring, talking, and even farting. The app is shown to keep track of sleep cycles, analyze sleep quality, and provide reports. The ad concludes with a call to action to download the app for free. # Brand positioning The ShutEye app is presented as a user-friendly and comprehensive sleep tracking tool. It positions itself as a fun, but also practical way to understand and improve your sleep patterns. The app embraces a playful, somewhat irreverent tone by including features like tracking snoring and even "farting," suggesting a brand that doesn't take itself too seriously, but still delivers functional insights into sleep health. This approach may push against the often clinical or overly serious tone of other sleep tracking apps, aiming to appeal to a broader audience that appreciates humor and straightforward information. # Product The ShutEye app is a sleep tracking application designed to record and analyze a user's sleep patterns. According to the ad, the app tracks everything you do at night, from snoring to talking, and even farting. It is designed to keep track of your sleep cycle and analyze your sleep quality, providing users with detailed reports. To use the app, the user simply puts your phone next to you. The ad highlights the app's ability to monitor sleep habits, identify potential sleep problems, and provide a comprehensive overview of sleep quality. The ad clearly tries to convey that the app is worth trying or buying because it offers a unique and humorous approach to sleep tracking, combined with detailed analysis and reporting. # Visual style The ad has a mixed visual style, combining a surreal opening with a doctor's explanation and then a user demo. The editing includes quick cuts and static shots, aiming for a polished feel with elements of UGC. The pacing is moderate. Audio and visual cues are synced to enhance the message and maintain viewer engagement. # Hooks Spoken: 00:02–00:06 [Calm, authoritative, and informative] this is called the sleep myoclonus and it usually happens as you first begin to sleep. Text overlay: 00:02–00:06 this is called the sleep myoclonus / 00:00–00:06 when ur sleeping and your body does the fake 😱 fall thing 😱 Visual: 00:02–00:06 A woman wearing a grey turtleneck sweater and blue leggings is shown sitting in a tan-colored rocking chair in a room with wooden cabinets and a plant in the background. The camera is stationary and shows a medium shot of the scene. The lighting is bright. A man in a white doctor's coat and glasses is in a split-screen view. The on-screen text reads: "when ur sleeping and your body does the fake 😱 fall thing 😱" (with fearful face emojis) and "this is called the sleep myoclonus." / 00:00–00:02 A woman wearing a grey turtleneck sweater and blue leggings is shown sleeping in a tan-colored rocking chair. The chair is placed on what looks like a rocky terrain near a flowing lava field, with mountains and a blue sky in the background. The camera is stationary and shows a wide shot of the scene. The lighting is bright, and shadows are cast by the sun. The woman's expression is peaceful as she sleeps. There is on-screen text that reads: "when ur sleeping and your body does the fake 😱 fall thing 😱" (with fearful face emojis). The chair then tips over. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration and confusion of experiencing the "fake fall" sensation while sleeping. It makes the user wonder why this sensation occurs while sleeping. # Value propositions - Comprehensive sleep tracking: Records various aspects of your sleep, from snoring to sleep cycles. - Detailed analysis: Analyzes your sleep quality and provides reports for insights into your sleep patterns. - Free download: Encourages immediate action with no upfront cost. # Benefits - Better Sleep # Features - Records everything you do at night - Tracks snoring, talking, and even farting - Keeps track of your sleep cycle - Analyzes your sleep quality - Sends you a report about it # Call to action DOWNLOAD # Point of view - Customer 50% – A real user of the product showcases its benefits and how it works. - Brand 40% – The voice of the product highlights features and directs action. - Expert 10% – An authority figure explains a scientific concept to lend credibility. # Storyline - 00:00–00:02 00:00–00:02 A woman is sitting in a chair. Text reads: "when ur sleeping and your body does the fake fall thing" with fearful face emojis. The chair then tips over, suggesting the fake fall. This moment intends to grab attention and introduce a common, relatable experience with a comedic tone. The audience is experiencing this from a relatable comedic perspective. - 00:02–00:06 00:02–00:06 A doctor appears on screen. He says: "this is called the sleep myoclonus and it usually happens as you first begin to sleep." The doctor is explaining a scientific term. He speaks from an educational, informative perspective. The purpose of this moment is to provide context and explain the phenomenon, establishing a problem that the app can address. The doctor's calm tone adds credibility. - 00:06–00:11 00:06–00:11 A woman in red pajamas states: "So I started to record myself at night using the ShutEye app. Just put your phone next to you." - 00:11–00:13 00:11–00:13 She continues: "and it will record everything you do at night." This section is from the app user’s POV and introduces the app as a solution. The tone is enthusiastic and friendly. - 00:13–00:16 00:13–00:16 The woman continues: "from snoring to talking and even farting." This section continues showing features of the app from a user-friendly, informative perspective. The tone remains light and playful. - 00:16–00:21 00:16–00:21 The woman continues: "It keeps track of your sleep cycle analyzes your sleep quality and sends you a report about it." This section is from the app user’s POV and transitions to more technical details and benefits. The tone is still friendly and informative, emphasizing the app's value. - 00:21–00:23 00:21–00:23 The woman states: "So, download it now for free!" This is a final CTA and it is from the app user’s perspective. The tone is encouraging and inviting, reinforcing the value proposition of a free download.

# Ad summary This ad promotes the ShutEye app, which tracks sleep patterns and provides insights into sleep quality. The ad contrasts setting multiple alarms with using the app to monitor sleep stages and occurrences like snoring, talking, or nightmares. # Brand positioning The ShutEye app is presented as a smart, modern solution for understanding and improving sleep. It positions itself as a tech-savvy alternative to traditional alarm clocks, offering detailed sleep analysis in a playful and accessible format. The brand aligns with a health-conscious lifestyle, promoting better sleep through technology. It aims to occupy the space of sleep improvement through data tracking. # Product ShutEye is a smart alarm and sleep tracking app available for iPhone and Android. It monitors sleep patterns, including snoring, talking, and nightmares, providing a sleep score and detailed analysis of sleep stages. The app uses sensors to track movements and sounds during sleep, offering insights into sleep quality. A key USP is its ability to provide personalized sleep data, helping users understand their sleep habits and improve their sleep quality. By telling the user when they snored, talked or had nightmares. # Visual style The ad uses a hybrid of UGC and polished commercial styles. The opening shot has a raw, handheld feel, while the later scenes feature cleaner, more professional visuals. Editing is relatively quick, with cuts timed to voiceover lines. The overall aesthetic balances authenticity with a modern, tech-focused look. # Hooks Spoken: 00:00–00:02: Do you set a ton of alarms to wake up in the morning? Text overlay: 00:00–00:02: Do you set a ton of alarms to wake up in the morning? Visual: 00:00–00:02: A close-up shot of an iPhone screen displaying multiple alarms set for different times, with a hand turning off the alarms. The lighting is dark, focusing on the screen's glow. The camera is positioned overhead, showing the alarms from a first-person perspective. # Funnel stage Middle of funnel (Consideration) # Pain points Setting multiple alarms to wake up in the morning. # Value propositions - Provides sleep score to help you analyze your sleep. # Benefits - Better sleep - Track snoring, talking in sleep, and nightmares - Detailed sleep analysis - Sleep score # Features - Smart alarm - Track your sleep # Call to action Download # Point of view - Customer 65% – The ad is told from the customer's perspective as they wake up and receive sleep analysis from the app. - Brand 35% – The brand's official voice is used to present the app and explain its features, suggesting it as an alternative to traditional alarm clocks. # Storyline - 00:00–00:02 The ad opens with a question to the viewer about setting multiple alarms to wake up, implying a common frustration with traditional methods. - 00:03–00:05 The ad presents the ShutEye app as an alternative, suggesting a more effective and intelligent solution. - 00:05–00:31 The app offers a detailed sleep analysis, showing a sleep score and tracking occurrences like snoring, talking in sleep, and nightmares. - 00:31–00:35 The ad concludes by directing viewers to download the ShutEye app from the Google Play Store or Apple App Store.

# Ad summary This ad for ShutEye, a sleep tracking app, uses a series of spliced videos to demonstrate how the app can be used. It shows what a 'hypnic jerk' is, suggests that users record themselves when they are asleep, and highlights the sleep tracking capabilities of the app. # Brand positioning ShutEye is presented as an easy-to-use mobile app that helps users monitor and improve their sleep quality. The brand's positioning is functional, focusing on the app's ability to track sleep cycles, analyze sleep quality, and provide reports. The brand aims to occupy a space in the consumer's mind as a reliable and informative tool for sleep management. The values, tone, and lifestyle the brand aligns with are centered around health, wellness, and self-improvement, targeting individuals who are proactive about their sleep habits. ShutEye is positioned as a modern solution to better understand one's sleep patterns, pushing against the norm of ignoring or being unaware of what happens during sleep. By offering detailed insights into sleep stages and potential sleep disturbances, the brand empowers users to take control of their sleep health and make informed decisions. # Product ShutEye is a mobile application designed to track and analyze sleep patterns. It uses the user's smartphone to record sounds and movements during sleep, providing detailed reports on sleep cycles, sleep quality, and various sleep-related activities. The app is intended for anyone interested in understanding and improving their sleep habits. It keeps track of sleep cycles, analyzes sleep quality, and sends users a report. It monitors snoring, talking, and other sleep disturbances, giving users insights into how much time they spend in each sleep phase. The app also analyzes sleep quality, and keeps track of the user's sleep cycle. ShutEye is presented as a user-friendly tool to gain comprehensive insights into sleep behavior, addressing the need for better sleep management and self-awareness. The ad aims to convince viewers that ShutEye is a valuable tool for anyone seeking to improve their sleep and overall well-being. # Visual style The ad has a mixed visual style, combining staged scenes with screen recordings of app interfaces. The editing is quick, with frequent cuts to maintain a fast pace. Production quality varies, with some shots appearing more polished and staged, while others have a UGC feel. This mix supports the intended tone, balancing professionalism with relatability. The color scheme is generally blue, with some brighter colors from the app's interface. The ad has roughly 150 cuts per minute. # Hooks Spoken: 00:01–00:05: Male 2: This situation is called a hypnic jerk, and it usually occurs when we just fall asleep. Text overlay: 00:01–00:05: This situation is called a hypnic jerk Visual: 00:01–00:05: Two light skinned people, a man and a woman in pajamas, are sitting in a wooden lounge chair inside. There is a man in a white doctor's coat in the lower third of the screen speaking to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly highlights the frustration of not understanding what happens during sleep. Many people are unaware of their sleep patterns and any potential disturbances that may affect their sleep quality. "When ur sleeping and your body does the fake fall thing" # Value propositions - Comprehensive sleep analysis with personalized reports # Benefits - Understand sleep patterns - Improve sleep quality - Track sleep cycle - Detailed sleep reports # Features - Tracks sleep cycles - Analyzes sleep quality - Sends you a report - Records snoring, talking, and even farting # Call to action DOWNLOAD # Social proof - None used. # Point of view - Expert 10% – The voice of an expert is presented through the doctor who provides context on sleep. - Customer 90% – The customer point of view is shown through an implied user providing their opinion and experience. # Storyline - 00:00–00:02 The video opens with a clip that shows a shaky first-person shot that seems to be taken up high in the air. There is on-screen text that reads, "when ur sleeping and your body does the fake fall thing". This is meant to establish the topic. - 00:01–00:05 Following that, there is a clip that features a man and woman resting in a lounge chair. Overlaid on this is a man in a doctor's coat who states, "This situation is called a hypnic jerk, and it usually occurs when we just fall asleep." This is meant to provide context around the prior statement. - 00:05–00:09 The video transitions to a person placing a phone on a nightstand, next to a color changing clock. The phone's screen is lit up as well. A person's voice says, "Just put your phone next to you, and it will record everything you do when you're asleep." The intention is to show how the product works. - 00:08–00:13 The video shows a mockup of the app's screen as a person states, "...from snoring to talking, and even farting." The purpose is to show the features of the app in a humorous way. - 00:13–00:19 The video shows a series of screenshots from the app and a person's voiceover states, "...and how much time you spent in each sleep phase. It keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report." This is meant to be a description of the benefits. - 00:19–00:21 The video ends with a direct call to action to download the app. This is from the brand's perspective.

# Ad summary This ad showcases the ShutEye smart alarm light, emphasizing its ability to help those with insomnia. The ad features a woman sleeping restlessly, followed by demonstrations of the product's features, including soundscapes, color customization, and alarm settings, all controlled via a smartphone app. The ad aims to present the ShutEye as a solution for better sleep. # Brand positioning ShutEye is presented as a brand focused on sleep solutions, particularly for individuals struggling with insomnia. The brand positions itself as innovative and technologically advanced, offering a smart alarm light that combines light and sound therapy to improve sleep quality. The brand aligns with a lifestyle that values wellness and utilizes technology to address specific health concerns. ShutEye pushes against the norm of traditional alarm clocks by offering a holistic approach to sleep enhancement, focusing on creating a calming environment rather than just waking the user up. # Product The ShutEye is a smart alarm light designed to help people with insomnia fall asleep and wake up more naturally. It features a rounded, rectangular design with a light-emitting top and a fabric-covered base that houses a digital display showing the time. The device offers a range of soundscapes, including rain, ocean waves, and campfire sounds, to create a relaxing sleep environment. The light color and intensity can be customized via a smartphone app, allowing users to create a personalized sleep and wake-up experience. The product addresses the purchase barrier of ineffective sleep aids by offering a multi-sensory approach that combines light and sound therapy. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product's features and design. The editing style includes quick cuts to highlight different functionalities and smooth transitions between scenes. The production quality is high-end, with clear lighting and sharp focus on the product. The pacing is consistent, with cuts timed to emphasize key features and benefits. The audio-visual sync is well-coordinated, with sound effects and music enhancing the visual elements. # Hooks Text overlay: 00:00–00:17: My girlfriend has insomnia 🥺 so I decided to get her this 👀 Visual: 00:00–00:03: A woman with blonde hair, wearing a red shirt, is lying in bed, covered by a white duvet. The room is dimly lit with a blue hue, and shadows from window blinds are visible on the wall. A nightstand with a digital clock displaying "22:13" is next to the bed. The camera is stationary, providing an overhead shot of the scene. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is insomnia, as explicitly stated in the ad: "My girlfriend has insomnia." # Value propositions - The ShutEye smart alarm light offers a personalized and multi-sensory approach to sleep enhancement, combining customizable light and soundscapes to create a relaxing sleep environment, helping people with insomnia fall asleep more easily. # Benefits - Helps people with insomnia fall asleep more easily - Creates a relaxing sleep environment - Offers a personalized sleep and wake-up experience - Provides a multi-sensory approach to sleep enhancement # Features - Smart alarm light - Customizable light color and intensity - Range of soundscapes (rain, ocean waves, campfire, etc.) - Smartphone app control - Digital display showing time # Call to action None used. # Social proof - None used. # Point of view - Customer 5% – The ad begins with a shot of a woman sleeping restlessly, representing the user's experience with insomnia. - Brand 95% – The majority of the ad is told from the brand's perspective, showcasing the product's features and benefits through demonstrations and text overlays. # Storyline - 00:00–00:03 The ad opens with a shot of a woman sleeping restlessly in bed. - 00:00–00:03 The message conveys the problem of insomnia and sets the stage for a solution. The perspective is from someone observing the woman's discomfort, creating empathy. The tone is sympathetic and concerned. - 00:03–00:05 The ad transitions to a close-up of the ShutEye smart alarm light on a nightstand. - 00:03–00:05 This introduces the product as the solution to the problem of insomnia. The perspective shifts to a product-focused view, highlighting its design and presence in the bedroom setting. The tone is neutral and informative. - 00:05–00:07 A hand interacts with the light, demonstrating its touch-sensitive controls and color-changing capabilities. - 00:05–00:07 This showcases the product's ease of use and customizable features. The perspective is from someone demonstrating the product's functionality, emphasizing its user-friendly design. The tone is practical and engaging. - 00:07–00:10 The ad shows the selection of different soundscapes and alarm settings on the device. - 00:07–00:10 This highlights the product's versatility and ability to create a personalized sleep environment. The perspective is from someone exploring the product's features, demonstrating its range of options. The tone is informative and appealing. - 00:10–00:13 The ad displays the smartphone app interface, showing further customization options for light color and intensity. - 00:10–00:13 This emphasizes the product's advanced technology and control via a smartphone. The perspective is from someone using the app, showcasing its intuitive design and extensive customization options. The tone is modern and sophisticated. - 00:13–00:17 The ad concludes with the ShutEye logo and tagline, reinforcing the brand and product identity. - 00:13–00:17 This solidifies the product as a smart alarm light designed to improve sleep. The perspective is from the brand, presenting its official identity and value proposition. The tone is confident and reassuring.

# Ad summary This ad promotes the ShutEye app, which tracks sleep cycles and generates detailed sleep reports. The ad begins with a doctor discussing neurodivergent sleep patterns, then transitions to a woman using the app to monitor her sleep, including snoring, talking, and even farting. The ad concludes with a recommendation to try the app and a call to download it. # Brand positioning The ShutEye app is presented as a tool for comprehensive sleep tracking and analysis. The brand aims to occupy a space in the consumer's mind as a reliable and detailed sleep monitoring solution. The brand aligns with a lifestyle of self-improvement and health awareness, providing users with insights into their sleep patterns. The brand pushes against the norm of basic sleep tracking by offering detailed analysis of various sleep activities, including snoring, talking, and even farting. The brand positioning is functional, focusing on the performance and simplicity of tracking sleep cycles and generating reports. # Product The ShutEye app is a sleep tracking application designed to monitor and analyze sleep cycles. It works by placing the phone next to the bed, where it records sleep cycles, including deep sleep, light sleep, and the number of breathing pauses. The app tracks various activities during the night, such as snoring, talking, and even farting. It generates a detailed sleep report that users can review upon waking up. The app is for anyone interested in understanding their sleep patterns and habits. The USPs include comprehensive sleep tracking, detailed sleep reports, and monitoring of various sleep activities. The ad addresses the purchase barrier of uncertainty about sleep quality by providing detailed insights and analysis. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished graphics. The editing style includes quick cuts and smooth transitions. The production quality is a mix of casual and professional, supporting the intended tone of accessibility and reliability. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:05 If you sleep this way, watch out. You probably have neurodivergent and you don't even know it. Text overlay: 00:00–00:05 How neurodivergent people sleep Visual: 00:00–00:05 Split screen. Top: A woman with blonde hair sleeps in a bed with white sheets and a beige headboard. She is wearing a pink pajama top. Bottom: A man with glasses and a beard, wearing a white doctor's coat with a stethoscope, sits in front of a plain background. Text overlay: "How neurodivergent people sleep." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may be unaware of their sleep patterns and potential health conditions related to sleep, such as neurodivergence. "You probably have neurodivergent and you don't even know it." # Value propositions - Comprehensive sleep tracking: Tracks various sleep metrics, including deep sleep, light sleep, breathing pauses, snoring, talking, and even farting. - Detailed sleep reports: Generates a detailed sleep report that users can review upon waking up, providing insights into sleep patterns. # Benefits - Always know what happens while you sleep - Detailed sleep report when you wake up # Features - Tracks sleep cycles - Records deep sleep - Records light sleep - Records the number of breathing pauses - Tracks snoring - Tracks talking - Tracks farting - Generates a detailed sleep report # Call to action DOWNLOAD # Social proof - "So I started tracking my sleep. I just put my phone next to my bed and ShutEye recorded my sleep cycles" – Female 1 (Customer) - "I highly recommend you give it a try" – Female 1 (Customer) # Point of view - Customer 60% – The ad features a customer sharing her experience using the app to track her sleep. - Brand 40% – The ad uses graphics and text overlays to showcase the app's features and benefits. # Storyline - 00:00–00:05 00:00–00:05 A doctor in a white coat stands in front of a split screen with a woman sleeping in the background. He states that if you sleep in a certain way, you might be neurodivergent and not even know it. This is intended to grab the viewer's attention by suggesting a potential health condition. - 00:05–00:09 00:05–00:09 A woman sits on her bed and says she started tracking her sleep. She places her phone on the nightstand. The message is that the app is easy to use and accessible. - 00:09–00:13 00:09–00:13 The woman says she just puts her phone next to her bed, and ShutEye records her sleep cycles. The ad shows a graphic of a cartoon woman sleeping with a clock around her head, indicating deep sleep, light sleep, and breathing pauses. This highlights the app's ability to track various sleep metrics. - 00:13–00:17 00:13–00:17 The woman says the app also tracks everything at night, including snoring, talking, and even farting. The ad shows a graphic of a sleep report with these activities listed. This emphasizes the app's comprehensive tracking capabilities. - 00:17–00:22 00:17–00:22 The woman says she always knows what happens while she sleeps and that the app generates a detailed sleep report when she wakes up. The ad shows a graphic of a sleep profile with various metrics and a brain graphic with a score. This highlights the app's ability to provide detailed insights into sleep patterns. - 00:22–00:24 00:22–00:24 The woman says she highly recommends giving the app a try. She is holding her phone and showing the sleep profile. This is a direct endorsement of the app. - 00:24–00:28 00:24–00:28 The ad shows the ShutEye app logo and a call to download it from the Google Play Store or the App Store. This is a direct call to action to download the app.

# Ad summary This ad promotes the ShutEye app, which tracks and analyzes sleep patterns. The ad begins with a woman experiencing sleep apnea, followed by a demonstration of the app's features, including tracking snoring, talking, and even farting during sleep. The ad also shows how the app analyzes sleep quality and provides detailed reports. A woman shares her experience of discovering she had 101 breathing pauses in less than an hour using the app, prompting her to see a doctor. The ad concludes with a call to download the ShutEye app. # Brand positioning The ShutEye app is presented as a tool for comprehensive sleep tracking and analysis. It aims to occupy the space of a personal sleep health monitor, providing users with detailed insights into their sleep patterns and potential health issues. The brand aligns with a lifestyle of health consciousness and proactive self-care, pushing against the norm of ignoring or being unaware of sleep-related problems. The brand positioning is functional, focusing on the app's ability to track, analyze, and report on sleep data, empowering users to take control of their sleep health. # Product The ShutEye app is a sleep tracking and analysis tool designed to monitor various aspects of sleep. It works by having the user place their phone beside them while they sleep, allowing the app to track everything from snoring and talking to even farting. The app tracks sleep cycles, analyzes sleep quality, and sends users a detailed report. It monitors breath abnormal pauses and snoring time, providing insights into potential sleep-related health issues. The app is for anyone worried about their sleep affecting their health, offering a way to gain detailed information about their sleep patterns and quality. # Visual style The ad has a hybrid visual style, blending UGC-style footage with polished app interface displays. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a mix of casual and professional, with the UGC footage giving it a relatable feel and the app interface displays adding a touch of polish. The pacing is consistent throughout the ad, with cuts timed to the voiceover and music beats. # Hooks Spoken: 00:00–00:03: I hope you realize the seriousness of sleep apnea. To prevent accidents, plan ahead. Text overlay: 00:00–00:03: I hope you realize the seriousness of sleep apnea. / 00:00–00:03: To prevent accidents, plan ahead. Visual: 00:00–00:03: A woman with blonde hair, wearing a gray sweater and light blue jeans, is lying in a brown chair in a brightly lit room. She appears to be asleep or unconscious. A cartoon heart graphic pulses next to her. In the lower left corner, a man with a beard and glasses, wearing a white doctor's coat, looks concerned and rests his chin on his hand. The camera is stationary, providing a medium shot of the woman and the doctor. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the pain point of being unaware of potential sleep-related health issues, such as sleep apnea. The woman's experience of discovering she had 101 breathing pauses in less than an hour using the app signals this frustration. "ShutEye showed that I experienced 101 breathing pauses in less than an hour. I was completely shocked." # Value propositions - Comprehensive sleep tracking: Tracks everything from snoring and talking to even farting. - Detailed sleep analysis: Analyzes your sleep quality and sends you a detailed report. - Early detection of sleep issues: Helps you identify potential sleep issues. # Benefits - Keeps track of your sleep - Helps you to monitor your sleep habits and patterns - Helps you identify potential sleep issues - Analyzes your sleep quality - Sends you a detailed report # Features - Tracks snoring - Tracks talking - Tracks farting - Tracks nightmares - Tracks sleep cycles - Analyzes sleep quality - Sends you a detailed report - Monitors breath abnormal pauses - Monitors snoring time # Call to action Download ShutEye now. # Social proof - "ShutEye showed that I experienced 101 breathing pauses in less than an hour. I was completely shocked. Thankfully I saw a doctor in time." – Woman 2 (Customer) # Point of view - Customer 40% – The ad features a customer sharing her experience with the app and the health issues it helped her uncover. - Brand 50% – The brand's POV is communicated through the voiceover and on-screen text, which explain the app's features and benefits. - Expert 10% – A doctor is shown briefly, lending credibility to the importance of sleep monitoring and medical intervention. # Storyline - 00:00–00:03 The ad opens with a woman lying in a chair, seemingly asleep, while a cartoon heart graphic pulses next to her. A doctor appears in the corner of the screen, looking concerned. - 00:01–00:03 The woman suddenly gasps and clutches her chest, indicating a potential sleep apnea episode. This moment is intended to create concern and highlight the seriousness of sleep-related issues. - 00:03–00:04 The scene transitions to a hand placing a phone on a nightstand next to a lamp, setting the stage for the app demonstration. - 00:04–00:09 A voiceover explains that the user needs to put their phone beside them, and it will track everything they do while they sleep, from snoring and talking to even farting. The app's tracking capabilities are highlighted, emphasizing its comprehensive monitoring. - 00:09–00:13 The ad shows the app's interface, displaying various sleep metrics and analyses, including sleep cycles and sleep quality. This demonstrates the app's analytical capabilities and the detailed information it provides. - 00:13–00:19 A woman is shown looking shocked while looking at her phone, with a notification showing she experienced 101 breathing pauses in less than an hour. This is intended to create a sense of urgency and highlight the potential health risks associated with sleep apnea. - 00:18–00:21 The woman states she was completely shocked and thankfully saw a doctor in time. This serves as a testimonial, emphasizing the importance of monitoring sleep and seeking medical help when necessary. - 00:20–00:22 The ad transitions to a doctor pointing at a sleep analysis chart, reinforcing the medical aspect of sleep monitoring. - 00:21–00:25 The voiceover asks if the viewer is worried about their sleep affecting their health like the woman in the ad was, leading into a call to action to download the ShutEye app now. - 00:23–00:25 The ad concludes with the ShutEye app logo and download buttons for Google Play and the App Store, providing a clear call to action.

# Ad summary This ad promotes the ShutEye app, which records and analyzes your sleep. The ad begins with a doctor warning against sleeping in certain positions, as it can lead to health problems. The ad then transitions to a woman in bed who recommends recording your sleep with the ShutEye app. The ad shows the app interface and explains that it records everything you do when you're asleep, from snoring to talking and even farting. The app also keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report. # Brand positioning The ShutEye app is presented as a tool for improving sleep quality and overall health. The brand positions itself as a modern, tech-driven solution for understanding and optimizing sleep patterns. The brand aims to occupy the space of accessible and convenient sleep tracking, aligning with values of self-improvement and data-driven wellness. The brand pushes against the norm of ignoring sleep issues, instead promoting proactive monitoring and analysis. The brand positioning is both functional (tracking and analyzing sleep) and emotional (peace of mind, better health). # Product The ShutEye app is a sleep tracker that records and analyzes your sleep. It works by simply placing your phone next to you while you sleep. The app records everything you do when you're asleep, from snoring to talking and even farting. It also keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report. The app provides insights into sleep phases and helps users monitor their sleep habits and patterns. The app addresses the purchase barrier of not knowing what happens during sleep and offers a way to gain awareness and potentially improve sleep quality. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The audio and visual elements are synced to emphasize key points. # Hooks Spoken: 00:00–00:06: Don't sleep like this. It can lead to sleep apnea, acid reflux, and even cardiovascular diseases. Text overlay: 00:00–00:06: Don't sleep like this! Visual: 00:00–00:06: A young girl with red hair is sleeping on a beige couch in a doctor's office. She is wearing a pink robe. A doctor in a white coat and blue face mask stands behind her with his hands in his pockets. There are anatomical posters on the dark green wall behind them. Text overlay: "Don't sleep like this!" Red arrows point to diagrams of internal organs. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the potential health risks associated with sleeping in certain positions, such as sleep apnea, acid reflux, and cardiovascular diseases. "Don't sleep like this. It can lead to sleep apnea, acid reflux, and even cardiovascular diseases." # Value propositions - Record your sleep with the ShutEye app to gain insights into your sleep patterns and improve your sleep quality. - The ShutEye app keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report, so you can monitor your sleep habits and identify potential sleep problems. # Benefits - Gain insights into your sleep patterns - Identify potential sleep problems - Improve your sleep quality - Monitor your sleep habits # Features - Records everything you do when you're asleep - Keeps track of your sleep cycle - Analyzes your sleep quality - Sends you a report # Call to action Download it now. # Social proof - "So I highly recommend recording your sleep with the ShutEye app" – Female 1 # Point of view - Brand 80% – The brand voice is used to explain the features and benefits of the app. - Expert 20% – A doctor is shown at the beginning of the ad to warn against sleeping in certain positions. # Storyline - 00:00–00:06 A doctor warns against sleeping in certain positions, stating that it can lead to sleep apnea, acid reflux, and even cardiovascular diseases. - 00:06–00:09 A woman in bed recommends recording your sleep with the ShutEye app. - 00:09–00:17 The ad shows the app interface and explains that it records everything you do when you're asleep, from snoring to talking and even farting. - 00:17–00:24 The ad explains that the app keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report. - 00:24–00:27 The ad ends with a call to action to download the app now.

# Ad summary This ad promotes ShutEye, a sleep tracking app. The ad begins with a woman experiencing a sleep apnea episode. She explains that she discovered she had sleep apnea by using the ShutEye app. The app tracks everything you do while you sleep, from snoring and talking to even farting. It tracks your sleep cycles, analyzes your sleep quality, and sends you a detailed report. The woman was shocked to learn that she experienced 101 breathing pauses in less than an hour. She encourages viewers to download ShutEye now if they are worried about their sleep affecting their health. # Brand positioning The ad presents ShutEye as a user-friendly and accessible tool for monitoring and understanding sleep patterns. The brand aims to occupy a space in the consumer's mind as a reliable and comprehensive sleep tracking solution. The brand aligns with values of health, self-awareness, and convenience, promoting a lifestyle of proactive health management. The brand pushes against the norm of ignoring sleep issues by offering a simple way to track and analyze sleep quality. The brand positioning is functional, focusing on the app's ability to track, analyze, and report on sleep data. # Product ShutEye is a sleep tracking app that monitors and analyzes various aspects of your sleep. It tracks everything you do while you sleep, from snoring and talking to even farting. The app tracks your sleep cycles, analyzes your sleep quality, and sends you a detailed report. It is for anyone who is worried about their sleep affecting their health. The app tracks your sleep cycles, analyzes your sleep quality, and sends you a detailed report. ShutEye showed that the woman experienced 101 breathing pauses in less than an hour. The ad addresses the purchase barrier of not knowing if you have sleep issues by offering a simple way to track and analyze your sleep. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished app interface shots. The editing style includes quick cuts and smooth transitions. The production quality is a mix of casual and professional, supporting the intended tone of relatable user experience combined with reliable app functionality. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03 Female 1: Here's how I found out I have Sleep Apnea Text overlay: 00:00–00:03 here's how I found out I have Sleep Apnea Visual: 00:00–00:03 A woman with blonde hair pulled back in a low bun, wearing a gray turtleneck sweater and light blue leggings, sits in a brown wooden chair in a brightly lit room. She is slumped over, gasping for air and clutching her chest. An animated heart graphic pulses next to her. The background includes a wooden cabinet, a vase of yellow flowers, and a candle. The camera is stationary and shows a medium shot of the woman. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the fear and uncertainty surrounding undiagnosed sleep issues, particularly sleep apnea. The ad visually demonstrates a woman experiencing a sleep apnea episode, gasping for air and clutching her chest, highlighting the potential health risks and anxiety associated with not knowing if you have a sleep disorder. # Value propositions - Comprehensive sleep tracking: Tracks everything from snoring to sleep cycles. - Detailed analysis: Analyzes sleep quality and provides detailed reports. - Early detection: Helps identify potential sleep issues like sleep apnea. # Benefits - Discover if you have sleep apnea - Monitor your sleep habits and patterns - Identify potential sleep issues - Improve your sleep quality # Features - Tracks everything you do while you sleep - Tracks your sleep cycles - Analyzes your sleep quality - Sends you a detailed report # Call to action Download ShutEye now # Social proof - "ShutEye showed that I experienced 101 breathing pauses in less than an hour. I was completely shocked" – Female 1 (Customer) # Point of view - Customer 60% – The ad is primarily told from the perspective of a customer sharing her personal experience with the app. - Brand 40% – The brand's perspective is communicated through voiceover explanations of the app's features and benefits. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman sitting in a chair, gasping for air and clutching her chest. An animated heart graphic pulses next to her. This moment is intended to grab the viewer's attention by showing a dramatic and concerning health event. The perspective is from an external observer, witnessing the woman's distress. The tone is alarming and urgent. - 00:03–00:09 00:03–00:09 The woman's voiceover explains that this is how she found out she has sleep apnea. The scene transitions to a hand placing a phone on a nightstand. The voiceover explains that if you put your phone beside you, it will track everything you do while you sleep. This moment introduces the product and its basic functionality. The perspective shifts to the brand, explaining how the app works. The tone is informative and reassuring. - 00:09–00:13 00:09–00:13 The ad shows a screen recording of the app tracking sleep data, including snoring, talking, and farting. The voiceover explains that the app tracks your sleep cycles, analyzes your sleep quality, and sends you a detailed report. This moment highlights the app's features and benefits. The perspective is from the brand, showcasing the app's capabilities. The tone is informative and comprehensive. - 00:13–00:19 00:13–00:19 The ad shows the woman looking shocked while looking at her phone. The voiceover explains that ShutEye showed she experienced 101 breathing pauses in less than an hour, and that she was completely shocked. This moment emphasizes the potential severity of sleep issues and the app's ability to detect them. The perspective shifts back to the customer, sharing her personal experience. The tone is surprised and concerned. - 00:19–00:22 00:19–00:22 The ad shows a doctor pointing to a sleep study chart. The voiceover explains that she thankfully saw a doctor in time. This moment reinforces the importance of addressing sleep issues and seeking professional help. The perspective is from the customer, highlighting the positive outcome of using the app. The tone is relieved and grateful. - 00:22–00:25 00:22–00:25 The ad shows the app icon and download buttons. The voiceover asks if you are worried about your sleep affecting your health like she was, and encourages viewers to download ShutEye now. This moment provides a clear call to action. The perspective is from the brand, urging viewers to take action. The tone is encouraging and urgent.

# Ad summary This ad promotes the ShutEye app, which records and analyzes your sleep. The ad features a doctor explaining that sleeping on your back can cause health issues. The ad then transitions to a woman in pajamas using the app to record her sleep. The app tracks snoring, talking, and even farting, and provides a sleep quality report. The ad ends with a call to action to download the app. # Brand positioning The ShutEye app is presented as a tool for improving sleep quality and overall health. The brand positions itself as a provider of detailed sleep analysis, offering insights into sleep patterns, snoring, talking, and other sleep-related activities. The brand aims to occupy a space in the consumer's mind as a reliable and comprehensive sleep tracking solution. The brand aligns with a lifestyle focused on health and wellness, promoting the value of understanding and optimizing sleep habits. The brand pushes against the norm of simply assuming one is getting good sleep, instead advocating for data-driven insights. The brand positioning is both functional (providing detailed sleep data) and emotional (offering peace of mind and control over one's health). # Product The ShutEye app is a sleep tracking application designed to record and analyze various aspects of a user's sleep. It is intended for anyone interested in understanding and improving their sleep quality. The app records snoring, talking, and even farting during sleep. It also tracks the time spent in each sleep phase. The app analyzes sleep quality and provides a report to the user. The app keeps track of the user's sleep cycle. The app addresses the purchase barrier of uncertainty about sleep quality by providing detailed data and analysis. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and smooth transitions. The production quality is high, with clear visuals and professional-looking graphics. The pacing is consistent, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:01 What is the best sleeping position? Text overlay: 00:00–00:03 The Best ⏰ Sleeping Position Visual: 00:00–00:03 A man dressed as a doctor kneels next to a bed with a woman lying on it, wearing a body suit that shows the muscles. The doctor gestures towards the woman. Text overlay: "The Best ⏰ Sleeping Position" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that many people are unaware of their sleep quality and potential health issues related to their sleeping position. The ad highlights the frustration of not knowing what happens during sleep and the potential negative impact on health. # Value propositions - Comprehensive sleep analysis: The app records and analyzes various aspects of your sleep, providing a detailed understanding of your sleep patterns. - Health insights: By tracking your sleep, the app can help you gain insights into your overall health and identify potential issues. # Benefits - Understand your sleep patterns - Improve your sleep quality - Gain insights into your health # Features - Records snoring, talking, and farting - Tracks time spent in each sleep phase - Analyzes sleep quality - Provides a sleep quality report - Keeps track of your sleep cycle # Call to action Download it now # Point of view - Expert 20% – The doctor provides information about the best sleeping position and the health issues associated with sleeping on your back. - Customer 80% – The woman in pajamas demonstrates how to use the ShutEye app to record and analyze her sleep. # Storyline - 00:00–00:09 A doctor explains that sleeping on your back can lead to health issues. - 00:09–00:12 A woman in pajamas is shown using the ShutEye app to record her sleep. - 00:12–00:19 The app's features are highlighted, including tracking snoring, talking, and farting. - 00:19–00:25 The app provides a sleep quality report and analyzes sleep cycles. - 00:25–00:27 A call to action encourages viewers to download the app.

# Ad summary This ad promotes the ShutEye app, which tracks your sleep and provides insights into your sleep patterns. The ad begins with a woman setting multiple alarms on her phone, then transitions to a woman waking up refreshed after using the ShutEye app. The app tracks snoring, talking in your sleep, nightmares, and other sleep events. # Brand positioning The ShutEye app is presented as a modern solution for understanding and improving sleep quality. The brand aims to occupy a space in the consumer's mind as a helpful and informative tool for sleep tracking. The brand aligns with a lifestyle focused on wellness and self-improvement, pushing against the norm of simply setting alarms without understanding sleep patterns. The brand positioning is functional, focusing on the performance and simplicity of tracking sleep data. # Product The ShutEye app is a sleep tracking application designed to monitor and analyze various aspects of your sleep. It tracks when you snore, talk in your sleep, have nightmares, and other sleep events. The app provides a sleep score and insights into your sleep patterns, helping you understand the quality of your sleep. It is for anyone interested in improving their sleep and understanding what happens during the night. The app addresses the purchase barrier of uncertainty by offering a free trial. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is decent, aiming for a clean and informative presentation. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02 If you're still setting your alarm this way, Text overlay: 00:00–00:02 I hope you won't be / 00:00–00:02 The last one to know about / 00:00–00:02 This Smart Alarm Clock Visual: 00:00–00:02: A woman with short, graying hair, wearing glasses, a blue tank top, and dark leggings, is crouched in front of a large screen displaying a phone interface with multiple alarms set. She is tapping the screen to set more alarms. The background is a plain white curtain. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the outdated and inefficient method of setting multiple alarms manually, which doesn't provide any insight into sleep quality. "If you're still setting your alarm this way..." # Value propositions - Free ShutEye app: Offers a cost-effective way to track and improve sleep. - Smart Alarm Track Your Sleep: Highlights the app's ability to monitor and analyze sleep patterns. # Benefits - Better sleep - Understand your sleep patterns - Improve sleep quality # Features - Smart alarm - Sleep tracking - Tracks snoring - Tracks talking in your sleep - Tracks nightmares - Provides sleep score # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, using scripted lines and product claims. # Storyline - 00:00–00:02 A woman is shown setting multiple alarms on her phone. - 00:02–00:02 The narrator interrupts the woman and tells her to stop setting alarms that way. - 00:03–00:05 The narrator recommends trying the free ShutEye app. - 00:05–00:06 A woman is shown waking up refreshed in bed. - 00:06–00:15 The app provides a sleep score of 80 and indicates that the user went into a deep sleep quickly. - 00:15–00:32 The app tracks when the user snored, farted, talked in their sleep, and had a nightmare. - 00:32–00:34 The ad ends with a screen displaying the ShutEye logo and download options.

# Ad summary This ad promotes the ShutEye app, which tracks and analyzes sleep patterns to help users improve their sleep quality. The ad begins by highlighting the problem of setting multiple alarms due to poor sleep. It then introduces the ShutEye app as a solution, showcasing its ability to track sleep, including snoring, talking, and nightmares. The ad concludes with a call to action to download the app for better sleep. # Brand positioning The ShutEye app is presented as a solution for individuals struggling with poor sleep quality. The brand aims to occupy the space of a sleep improvement tool that provides detailed insights into sleep patterns. The brand aligns with a lifestyle focused on health and well-being, promoting the value of understanding and improving one's sleep. The brand pushes against the norm of simply setting multiple alarms to wake up, instead offering a functional approach to address the root cause of sleep issues. The brand positioning is both functional, by providing sleep tracking and analysis, and emotional, by promising better sleep and overall well-being. # Product The ShutEye app is a sleep tracking and analysis tool designed to help users improve their sleep quality. The app tracks various aspects of sleep, including snoring, talking, and nightmares, providing users with a detailed understanding of their sleep patterns. The app is for anyone who struggles with poor sleep quality and wants to gain insights into their sleep habits. The app provides a sleep score and tracks when you snored, farted, talked in your sleep, and had a nightmare. The app addresses the purchase barrier of not knowing the cause of poor sleep by offering detailed sleep analysis. The ad tells the viewer that this product is worth trying because it provides actionable insights into their sleep, leading to better sleep quality and overall well-being. # Visual style The ad has a hybrid aesthetic, combining a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots, with smooth transitions. The production quality is a mix of casual and professional, supporting the intended tone of being both relatable and informative. The pacing is consistent, with a moderate BPM. The cuts and text are timed to the voiceover lines. # Hooks Spoken: 00:00–00:02: Stop setting 10 alarms every morning. Text overlay: 00:00–00:02 STOP SETTING / 00:00–00:02 10 ALARMS / 00:00–00:02 EVERY MORNING Visual: 00:00–00:02: A man with short blond hair and glasses, wearing a white lab coat, stands in front of a large screen displaying an alarm app interface. The screen shows multiple alarms set at different times. The man is turning off the alarms by tapping the screen. The background is a white curtain. The lighting is bright and even. Text overlay: "STOP SETTING 10 ALARMS EVERY MORNING" in yellow. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the need to set multiple alarms every morning due to poor sleep quality. "Stop setting 10 alarms every morning." # Value propositions - Detailed sleep analysis to understand and improve sleep quality - Tracks various aspects of sleep, including snoring, talking, and nightmares # Benefits - Better sleep - Understand your sleep patterns - Improve sleep quality # Features - Tracks sleep - Tracks snoring - Tracks talking - Tracks nightmares - Provides sleep score # Call to action None used. # Point of view - Brand 70% – The brand voice is used to explain the problem, introduce the product, and showcase its features. - Customer 30% – The customer's perspective is shown through visuals of people struggling to wake up and sleeping peacefully. # Storyline - 00:00–00:02 A man is shown turning off multiple alarms on a large screen displaying an alarm app. - 00:00–00:02 The message conveyed is that setting multiple alarms is a common problem. The perspective is from the brand, highlighting a widespread issue. The tone is urgent, suggesting a need for a solution. - 00:02–00:06 A man is shown struggling to wake up to his alarm. - 00:02–00:06 The message conveyed is that poor sleep quality is the reason for difficulty waking up. The perspective is from the brand, explaining the root cause of the problem. The tone is empathetic, acknowledging the viewer's struggle. - 00:06–00:18 A woman is shown sleeping peacefully while the ShutEye app displays sleep tracking data. - 00:06–00:18 The message conveyed is that the ShutEye app can track and analyze sleep patterns. The perspective is from the brand, showcasing the app's capabilities. The tone is informative and reassuring. - 00:18–00:33 The app provides specific details about the woman's sleep, including snoring, farting, talking, and nightmares. - 00:18–00:33 The message conveyed is that the app provides detailed insights into sleep events. The perspective is from the app, presenting the data it collects. The tone is factual and slightly humorous. - 00:33–00:36 The ShutEye app logo and download options are displayed. - 00:33–00:36 The message conveyed is a call to action to download the app. The perspective is from the brand, urging the viewer to take the next step. The tone is direct and encouraging.

# Ad summary This ad promotes the ShutEye app, which is a smart alarm that tracks your sleep. The ad begins with a man in a lab coat telling viewers to stop setting their alarms the old way. He recommends trying the free ShutEye app. The ad then shows a woman sleeping while the app tracks her sleep, including when she snored, farted, talked in her sleep, and had a nightmare. The ad ends with a call to download the app. # Brand positioning The ShutEye brand is presented as a modern, tech-forward solution for sleep tracking and analysis. The brand aims to occupy the space of a personal sleep assistant, providing users with detailed insights into their sleep patterns and habits. The brand aligns with a lifestyle of self-improvement and data-driven wellness, appealing to individuals who are interested in optimizing their health through technology. The brand pushes against the norms of traditional alarm clocks by offering a smart, personalized experience. The brand positioning is functional, focusing on the performance and simplicity of the app. # Product The ShutEye app is a smart alarm that tracks your sleep. It is designed for individuals who want to gain insights into their sleep patterns and habits. The app provides detailed information about your sleep, including when you snored, farted, talked in your sleep, and had a nightmare. It also provides a sleep score to help you assess the quality of your sleep. The app addresses the purchase barrier by being free to try. The ad tells the viewer that this product is worth trying because it provides a comprehensive analysis of your sleep, helping you understand and improve your sleep quality. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is a mix of professional and casual, supporting the intended tone of a tech-savvy yet relatable product. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:02 If you're still setting your alarm this way, Text overlay: 00:00–00:05 Don't tell others that you discovered this Alarm Clock!! Visual: 00:00–00:02 A man with fair skin, light hair, and glasses, wearing a white lab coat, stands in front of a large screen displaying an alarm clock interface. He is turning off multiple alarms. The background is a plain white wall. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the frustration of using traditional alarm clocks and not knowing what happens during your sleep. # Value propositions - Free to try - Comprehensive analysis of your sleep # Benefits - Provides a sleep score - Tracks when you snored - Tracks when you farted - Tracks when you talked in your sleep - Tracks when you had a nightmare # Features - Smart alarm - Tracks your sleep # Call to action DOWNLOAD # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, presenting product claims and demos. # Storyline - 00:00–00:02 A man in a lab coat is shown setting multiple alarms on a large screen. - 00:02–00:05 The man tells viewers to stop setting their alarms this way and recommends trying the free ShutEye app. - 00:05–00:06 A woman is shown sleeping peacefully in her bed. - 00:06–00:15 The app provides a sleep score of 80 and indicates that the user went into a deep sleep quickly. - 00:15–00:31 The app tracks when the user snored, farted, talked in their sleep, and had a nightmare. - 00:31–00:34 The ad ends with a call to download the ShutEye app.

# Ad summary This ad promotes the ShutEye app, which records and analyzes your sleep. The ad begins with a woman experiencing a hypnic jerk, then transitions to a man recommending the app. The app records everything you do while you're asleep, from snoring to talking to farting, and tracks how much time you spend in each sleep phase. It keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report. # Brand positioning The ShutEye app is presented as a tool for understanding and improving sleep quality. The brand positions itself as a modern, tech-savvy solution for sleep tracking, offering detailed analysis and insights into sleep patterns. The brand aims to occupy the space of accessible sleep science, making sleep data understandable and actionable for the average consumer. The brand aligns with a lifestyle of self-improvement and wellness, appealing to those who are interested in optimizing their health through data-driven insights. The brand pushes against the norm of traditional sleep tracking methods, such as wearable devices, by offering a convenient and non-intrusive app-based solution. # Product The ShutEye app is a sleep tracking application designed to record and analyze various aspects of a user's sleep. It uses the phone's microphone to record sounds made during sleep, such as snoring, talking, and other noises. The app tracks sleep cycles, including time spent in each sleep phase (light, deep, awake), and analyzes overall sleep quality. It provides users with a detailed report, including a sleep score, insights into sleep patterns, and trends over time. The app is for anyone interested in understanding and improving their sleep habits. The app addresses the purchase barrier of expensive sleep tracking equipment by offering a convenient and affordable solution through a smartphone app. # Visual style The ad has a hybrid visual style, combining UGC-style footage with polished app screenshots and graphics. The editing style is quick cuts, with frequent transitions between different scenes and app features. The production quality is a mix of casual and professional, reflecting the app's accessibility and functionality. The pacing is fast, with cuts timed to the music and voiceover. # Hooks Spoken: 00:01–00:05: This is called the sleep Myoclonus and it usually happens as you first begin to sleep. Text overlay: 00:01–00:05: This is called the sleep Myoclonus / 00:00–00:05: 😱 Dream of Falling? 😱 Visual: 00:00–00:01: First-person view of someone falling from a great height, with their legs and shoes visible against a blurred background of sky and ground. The camera is shaky, simulating the sensation of falling. / 00:01–00:05: A woman in a gray sweater and light blue pants is sitting in a wooden chair in a room with light wood cabinets and a vase of yellow flowers. She suddenly jerks awake, startled. In the lower left corner of the screen, a man in scrubs and a face mask is visible, looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not knowing what happens while you sleep and wanting to understand your sleep patterns. # Value propositions - Convenient and affordable sleep tracking through a smartphone app - Detailed sleep analysis and insights to improve sleep habits - Comprehensive sleep reports to track progress over time # Benefits - Understand your sleep patterns - Improve your sleep quality - Track how much time you spend in each sleep phase - Record everything you do when you're asleep # Features - Records sounds made during sleep - Tracks sleep cycles - Analyzes sleep quality - Provides detailed sleep reports # Call to action Download it now # Point of view - Customer 5% – The ad begins with a first-person view of someone falling, which is meant to simulate the feeling of a hypnic jerk. - Brand 90% – The ad features a man recommending the app and explaining its features. - Expert 5% – A man in scrubs explains what sleep myoclonus is. # Storyline - 00:00–00:01 The ad opens with a first-person view of someone falling, then cuts to a woman in a chair experiencing a hypnic jerk. - 00:01–00:05 A man in scrubs appears in the corner of the screen and explains that this is called sleep myoclonus and it usually happens as you first begin to sleep. This is from the expert POV and is meant to educate the viewer. - 00:05–00:08 A woman in pajamas is shown getting into bed, and a man recommends recording your sleep with the ShutEye app. This is from the brand POV and is meant to introduce the product. - 00:08–00:10 The man explains that you can simply put the phone next to you and it will record everything you do when you're asleep. This is from the brand POV and is meant to explain how the product works. - 00:10–00:15 The ad shows a screenshot of the app, highlighting that it records snoring, talking, and even farting. This is from the brand POV and is meant to showcase the app's features. - 00:15–00:22 The ad shows more screenshots of the app, highlighting that it tracks how much time you spend in each sleep phase, keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report. This is from the brand POV and is meant to showcase the app's features. - 00:22–00:24 The ad ends with a call to action to download the app now. This is from the brand POV and is meant to encourage the viewer to take action.

# Ad summary This ad promotes the ShutEye app, which tracks your sleep. A medical professional recommends that you record your sleep. The ad shows that by simply placing your phone next to you, the app will record everything that you do when you are asleep, from snoring to talking and even farting. The app keeps track of your sleep cycle, analyzes your sleep quality, and sends you a report. # Brand positioning The ad promotes the ShutEye app. The app aims to occupy the space of a tool that helps people track their sleep. The ad aligns with values of knowledge, information, and health. The tone of the brand is informative and slightly humorous. The brand positioning is functional. # Product The ad features the ShutEye app. The app records everything that you do when you are asleep, from snoring to talking and even farting. The app will track your sleep cycle, analyze your sleep quality, and send you a report. The app is for people who are interested in learning more about their sleep. The viewer is told to download the app now. # Visual style The ad has a polished visual style. The editing style includes quick cuts and smooth transitions. The pacing is fast, with many cuts per minute. The visuals sync with the voiceover. # Hooks Spoken: Don't sleep like this. Text overlay: Don't sleep like this ❌ Visual: 00:00–00:01 A man in a white doctor's coat is kneeling next to a bed with a woman lying on it. The woman is wearing a skin-tight bodysuit that is designed to look like muscles. The background is a dark brown wall and a picture. There is a pink light to the right of the frame. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not knowing what happens when you are sleeping and the health problems associated with sleeping in certain positions: “Don't sleep like this. It can cause sleep apnea, acid reflux, and cardiovascular problems.” # Value propositions - Convenient sleep tracking: Just simply put the phone next to you and it will record everything you do when you're asleep - Comprehensive data: From snoring to talking and even farting and how much time you spend in each sleep phase. - Actionable insights: It keeps track of your sleep cycle, analyzes your sleep quality and sends you a report. # Benefits - The app records everything you do when you're asleep. - The app keeps track of your sleep cycle. - The app analyzes your sleep quality. - The app sends you a report. # Features - Records sleep - Tracks sleep cycle - Analyzes sleep quality - Sends you a report # Call to action Download it now. # Social proof - "So I highly recommend recording your sleep with the ShutEye app" – Female 1 (Customer) # Point of view - Expert 35% – The expert is a medical professional that delivers facts and warnings about sleep. - Customer 35% – The customer is giving a testimonial for the product. - Brand 30% – The brand POV is the user interface being shown. # Storyline - 00:00–00:05 A doctor warns against sleeping in certain positions that can cause sleep apnea, acid reflux, and cardiovascular problems. - 00:05–00:08 Responding to the doctor’s warning, a woman recommends recording your sleep with the ShutEye app. This is from the customer’s POV, showing a personal endorsement. - 00:08–00:10 The next beat shows a phone placed next to a person in bed, illustrating the ease of use. - 00:10–00:15 The ad then highlights what the app can track: snoring, talking, farting, and nightmares. This responds to the question of what value or information the app can provide the user. - 00:15–00:18 The ad continues to highlight that the app tracks how much time you spend in each sleep phase and keeps track of your sleep cycle. This provides more reasons to download the app. - 00:18–00:22 The ad highlights that the app analyzes your sleep quality and sends you a report, providing final validation of its usefulness. - 00:22–00:23 The ad concludes by stating, "Download it now".

# Ad summary The ad promotes the ShutEye app, which monitors sleep patterns and can detect cardiovascular issues. A woman recounts how the app detected irregular heart patterns during her sleep, prompting her to see a doctor who confirmed she was at high risk for cardiovascular issues. The ad encourages viewers to download the app to monitor their health while they sleep. # Brand positioning The ShutEye brand is presented as a tool for proactive health monitoring during sleep. It aims to occupy the space of a personal sleep health assistant, providing data-driven insights into potential health risks. The brand aligns with a lifestyle focused on preventative care and leveraging technology for wellness. It ignores the norm of simply tracking sleep duration and instead focuses on advanced health metrics, positioning itself as more than just a sleep tracker but a health monitoring device. The brand positioning is functional, emphasizing performance and simplicity in monitoring critical health data during sleep. # Product The ShutEye app is presented as a tool for monitoring sleep patterns and detecting potential health issues. It works by recording sounds and monitoring heart rate during sleep when the user places their phone next to them. The app is shown to be capable of tracking snoring, talking, and even sounds like flatulence during sleep. It also monitors and reports heart rate patterns and identifies irregular heart rate during sleep. The app is intended for anyone who wants to monitor their health while they sleep. The ad highlights the USP that ShutEye can notice regular heart patterns and elevated heart rates during sleep, potentially alerting users to cardiovascular issues. The ad suggests the app addresses the purchase barrier of not knowing what happens to your body while you sleep. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The opening scene is dramatic and attention-grabbing, while the rest of the ad incorporates screen recordings and casual settings to create a relatable and authentic tone. The editing rhythm is relatively consistent, with a moderate pace that keeps the viewer engaged without feeling rushed. # Hooks Spoken: 00:00–00:01 [Alarming] This is what a heart attack looks. Text overlay: 00:00–00:01 THIS IS WHAT A HEART ATTACK LOOKS Visual: 00:00–00:01 Indoors in a home living room, a woman with long blonde hair wearing a gray turtleneck sweater and light blue leggings is reclining in a light brown wood framed lawn chair with a light brown woven seat and armrests. A green houseplant in a bright yellow pot sits on a light beige cabinet. In the background, a circle with a graphic of a human heart is visible. The woman appears to be passed out, then quickly sits up gasping and clutching her chest. # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the fear of unknown health risks occurring during sleep. It presents the frustration of not knowing what happens to your body while you sleep and the potential for undetected cardiovascular issues. Visual: Woman clutching chest in pain, with overlay text "THIS IS WHAT A HEART ATTACK LOOKS" # Value propositions - Proactive health monitoring: By tracking sleep patterns and heart rate, the app enables users to proactively monitor their health. - Early detection of health risks: By noticing irregular heart patterns, the app alerts users to potential cardiovascular issues, enabling them to seek early medical intervention. # Benefits - Track your sleep - Find out how your body is doing while you sleep - Identifies risk for cardiovascular issues # Features - Records everything you do in your sleep - Notices regular heart patterns - Elevated heart rate detection # Call to action download it # Social proof - “I was seriously concerned so I went to see a doctor. And he told me I'm at high risk for cardiovascular issues.” – Female 1 (Customer) # Point of view - Customer 80% – A customer shares their experience using the app, creating a sense of trust and relatability. - Brand 20% – The app's features and benefits are highlighted, providing informational details about the product. # Storyline - 00:00–00:01 00:00–00:01 A woman is shown reclining in a chair, then suddenly gasps and clutches her chest. - 00:01–00:05 00:01–00:05 The scene transitions to a woman placing her phone on a stand next to her bed, implying she is setting up the app. - 00:05–00:08 00:05–00:08 A screen displays a list of recorded sleep events, including snoring, flatulence, talking, and having a nightmare, suggesting the app records various sleep activities. - 00:08–00:13 00:08–00:13 The app interface displays a heart rate graph with elevated heart rates highlighted, indicating that the app noticed irregular heart patterns. - 00:13–00:18 00:13–00:18 The woman is shown consulting with a doctor, who informs her that she is at high risk for cardiovascular issues, reinforcing the app's role in detecting potential health risks. - 00:18–00:21 00:18–00:21 The ad concludes with a screen displaying the ShutEye app logo and a call to action to download the app, encouraging viewers to monitor their health while they sleep.

# Ad summary This ad promotes the ShutEye app, which tracks and analyzes your sleep cycle. The ad begins with a doctor explaining that sleeping on your stomach can cause sleep apnea, acid reflux, and cardiovascular problems. A woman then explains that she records herself at night using the ShutEye app. The app tracks everything you do when you're asleep, from snoring to talking and even farting. It also tracks how much time you spend in each sleep phase, analyzes your sleep quality, and sends you a report. The ad ends with a call to action to download the app now. # Brand positioning The ShutEye app is presented as a tool for individuals seeking to understand and improve their sleep patterns. The brand positions itself as a provider of detailed sleep analysis, offering insights into various aspects of sleep, from snoring and sleep phases to overall sleep quality. The brand aligns with a lifestyle focused on health and self-improvement, appealing to those who are proactive about monitoring and optimizing their well-being. The brand pushes against the norm of ignoring or being unaware of one's sleep habits, instead promoting active tracking and analysis. The brand positioning is both functional, providing data and analysis, and emotional, offering peace of mind and control over one's sleep health. The app aims to occupy the space of a personal sleep tracker, providing users with comprehensive data and insights to improve their sleep quality. # Product The ShutEye app is a sleep tracking and analysis tool designed to monitor and provide insights into various aspects of a user's sleep. It records everything you do when you're asleep, from snoring to talking and even farting. The app also tracks how much time you spend in each sleep phase, analyzes your sleep quality, and sends you a report. It keeps track of your sleep cycle and provides a sleep profile. The app is for anyone interested in understanding and improving their sleep habits. The app addresses the purchase barrier of uncertainty about sleep quality by providing detailed data and analysis. The ad tells the viewer that this product is worth trying because it offers a comprehensive understanding of their sleep patterns, enabling them to make informed decisions to improve their sleep quality. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is a mix of professional and amateur, which supports the intended tone of being informative and relatable. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:05: Male 1: Don't sleep like this, it can cause sleep apnea, acid reflux, and cardiovascular problems. Text overlay: 00:00–00:05 The worst sleeping position Visual: 00:00–00:05: A man with glasses and a blue scrub top is sitting in front of a woman lying on a bed. The man is smiling and gesturing with his hands. The woman is lying on her stomach with her face turned to the side. There are yellow text overlays on the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that many people are unaware of their sleep habits and the impact they have on their health. The doctor states that sleeping on your stomach can cause sleep apnea, acid reflux, and cardiovascular problems. # Value propositions - Comprehensive sleep tracking and analysis - Detailed insights into your sleep patterns - Actionable data to improve your sleep quality # Benefits - Understand your sleep habits - Improve your sleep quality - Make informed decisions about your sleep - Get a comprehensive understanding of your sleep patterns # Features - Tracks everything you do when you're asleep - Tracks how much time you spend in each sleep phase - Analyzes your sleep quality - Sends you a report - Keeps track of your sleep cycle - Provides a sleep profile # Call to action Download it now. # Point of view - Expert 100% – The ad begins with a doctor explaining the dangers of sleeping on your stomach. # Storyline - 00:00–00:05 A doctor explains that sleeping on your stomach can cause sleep apnea, acid reflux, and cardiovascular problems. - 00:06–00:09 A woman explains that she records herself at night using the ShutEye app. - 00:11–00:16 The woman explains that the app tracks everything you do when you're asleep, from snoring to talking and even farting. - 00:17–00:24 The woman explains that the app also tracks how much time you spend in each sleep phase, analyzes your sleep quality, and sends you a report. - 00:25–00:27 The ad ends with a call to action to download the app now.

# Ad summary This ad promotes the ShutEye app, which records and analyzes your sleep quality. The ad features a doctor warning against sleeping in a position that can lead to scoliosis, followed by a woman using the app to record her sleep. The app tracks various sleep activities, such as snoring, talking, and even farting, and provides a report on sleep quality and sleep cycle. # Brand positioning The ShutEye app is presented as a tool for individuals interested in monitoring and improving their sleep quality. The brand positions itself as a provider of detailed sleep analysis, offering insights into various sleep activities and sleep phases. The brand aligns with a lifestyle focused on health and self-improvement, appealing to those who are proactive about understanding their sleep patterns. The brand pushes against the norm of simply assuming one's sleep quality, instead offering a data-driven approach. The brand positioning is both functional, providing detailed sleep tracking, and emotional, offering peace of mind and a sense of control over one's health. # Product The ShutEye app is a sleep tracking application designed to record and analyze various aspects of a user's sleep. It is intended for anyone interested in understanding their sleep patterns and improving their sleep quality. The app records activities such as snoring, talking, and even farting, as well as tracking sleep phases. The app provides a report on sleep quality and sleep cycle, offering insights into how much time the user spends in each sleep phase. The app addresses the purchase barrier of uncertainty about sleep quality by providing concrete data and analysis. The ad emphasizes that the app is easy to use, requiring only that the phone be placed next to the user while they sleep. The app is presented as a comprehensive tool for understanding and improving sleep. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is a mix of professional shots and app interface recordings. The pacing is consistent, with cuts timed to the voiceover. The audio-visual sync is well-coordinated, with text and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:02: Doctor: Don't sleep like this. It can lead to scoliosis. Text overlay: 00:00–00:02: Don't sleep like this! / 00:01–00:02: scoliosis Visual: 00:00–00:02: The shot shows a doctor in a white coat and stethoscope sitting next to a hospital bed with a mannequin covered in a muscle suit. Above them is a 3D model of a spine with an arrow pointing to the lower back. The doctor is gesturing with his hands and has a concerned expression. The background includes blue curtains and medical equipment. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that poor sleep posture can lead to health issues like scoliosis, and that people are generally unaware of their sleep habits and quality. # Value propositions - Comprehensive sleep tracking: Records everything you do when you're asleep. - Detailed sleep analysis: Tracks how much time you spend in each sleep phase. - Easy to use: Simply put the phone next to you. # Benefits - Understand your sleep patterns - Improve your sleep quality - Get detailed sleep analysis - Monitor your sleep habits # Features - Records your sleep - Tracks snoring, talking, and even farting - Tracks how much time you spend in each sleep phase - Keeps track of your sleep cycle - Analyzes your sleep quality - Sends your report # Call to action Download it now. # Point of view - Brand 60% – The brand voice is used to explain the features and benefits of the app. - Customer 40% – A customer is shown using the app and setting it up for sleep recording. # Storyline - 00:00–00:02 A doctor warns against sleeping in a certain position, stating that it can lead to scoliosis. This is intended to grab the viewer's attention and highlight a potential health risk associated with poor sleep posture. The perspective is from the doctor, who is presented as an authority figure. The tone is serious and cautionary. - 00:03–00:06 A woman is shown sitting on her bed, and the voiceover recommends recording your sleep with the ShutEye app. This introduces the product as a solution to monitor sleep habits. The perspective shifts to a user who is about to use the app. The tone is informative and encouraging. - 00:07–00:08 The ad shows a hand placing a phone next to a bed, with the voiceover explaining that you simply put the phone next to you. This demonstrates the ease of use of the app. The perspective is from the user setting up the app. The tone is simple and straightforward. - 00:08–00:13 The ad displays a screenshot of the app interface, showing a sleep record with various activities such as farting, talking, and snoring. The voiceover explains that the app will record everything you do when you're asleep. This highlights the comprehensive tracking capabilities of the app. The perspective is from the app's interface. The tone is informative and slightly humorous. - 00:13–00:16 The ad shows another screenshot of the app, displaying a sleep session graph and various sleep metrics. The voiceover explains that the app tracks how much time you spend in each sleep phase. This emphasizes the detailed analysis provided by the app. The perspective is from the app's interface. The tone is informative and data-driven. - 00:16–00:21 The ad shows a sleep profile screen with various graphs and metrics, and the voiceover states that it keeps track of your sleep cycle and analyzes your sleep quality. This reinforces the app's ability to provide comprehensive sleep analysis. The perspective is from the app's interface. The tone is informative and reassuring. - 00:21–00:23 The ad shows a download button and the voiceover prompts to download it now. This is a direct call to action, encouraging viewers to try the app. The perspective is from the brand. The tone is urgent and encouraging.