How Kylie Cosmetics Advertises on Meta

# Ad summary This ad features a woman applying lip butter in three different flavors. # Brand positioning Kylie Cosmetics is presented as a high-end makeup brand. The brand's positioning is emotional, aligning with a lifestyle of luxury and beauty. It promotes the idea of enhancing natural beauty with simple, effective products. The brand seemingly ignores category norms and focuses on creating its own identity through quality products. # Product The featured product is Kylie Cosmetics Lip Butter, a lip moisturizer available in various flavors, including vanilla caramel, toasted marshmallow, and peach mango. The product comes in a squeeze tube with an applicator tip. The ad shows the user applying the lip butter directly from the tube to her lips. The product aims to keep lips moisturized and enhance their natural appearance. # Visual style The ad has a clean and polished aesthetic. The editing style is quick cuts. The production quality feels like a polished commercial. The pacing is consistent. The cuts are timed to the music beats. # Hooks Spoken: 00:00–00:04: [Upbeat tone] Vanilla Caramel. Text overlay: 00:00–00:04: LIP BUTTER / 00:00–00:04: vanilla caramel Visual: 00:00–00:04: A woman with long, dark, wavy hair and light skin applies lip butter to her lips. She is wearing a tan strapless top. The background is a brightly lit room with white walls and visible ventilation ducts. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The lip butter provides a simple and effective way to keep your lips moisturized. # Benefits - Hydrated lips # Features - Lip Butter # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer using the product. # Storyline - 00:00–00:04 A woman applies lip butter to her lips. - 00:04–00:09 A woman applies lip butter to her lips. - 00:09–00:13 A woman applies lip butter to her lips.

# Ad summary This ad by Kylie Cosmetics features Kylie Jenner applying lip products in various locations. She applies the product and then blends it in using her finger. # Brand positioning Kylie Cosmetics aims to occupy a space in the consumer's mind as a trend-setting, celebrity-endorsed beauty brand. It aligns with a lifestyle of glamour and self-expression. Kylie Cosmetics does not directly push against category norms but rather leverages Kylie Jenner's established influence in beauty and fashion to drive trends and sales. The brand positioning is emotional, leveraging the aspirational lifestyle associated with Kylie Jenner. This brand is for people who want to emulate Kylie Jenner's look and feel confident using her products. # Product This ad features a range of lip products from Kylie Cosmetics. The products showcased appear to be a lip liner, lip gloss, and liquid lipstick, all designed to enhance and define the lips. The use cases demonstrated in the ad involve Kylie Jenner applying the lip products in various settings, suggesting they are suitable for on-the-go application or everyday use. The ad does not explicitly address any purchase barriers but implies ease of use and desirable results through Kylie's application and the final look. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the products through close-up shots of Kylie Jenner applying them. The editing style is quick-cut, with transitions between different scenes and product applications. The production quality is high-end, with clear lighting and attention to detail in showcasing the makeup application process. The pacing is fast, with cuts timed to the music's beat, creating a sense of rhythm and energy. # Hooks Visual: 00:00–00:01: Kylie Jenner sits in a car, wearing a red top and silver rings. She applies nude lip liner to her lips. The camera is stationary at eye level. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad is communicated through product demonstration by the brand founder and celebrity, Kylie Jenner. # Storyline - 00:00–00:14 Kylie Jenner applies lip products from Kylie Cosmetics in different locations. - 00:14–00:15 The ad concludes with a logo for Kylie Cosmetics.

# Ad summary A woman applies Kylie Cosmetics Skin Tint Blurring Elixir to her face in a brightly lit space. The ad showcases the application of the product. # Brand positioning Kylie Cosmetics is presented as a modern, high-quality cosmetic brand founded by Kylie Jenner. The brand is positioned in the beauty market as an innovator, offering products that cater to current beauty trends, such as skin tints that blur imperfections. By displaying the 'Allure Best of Beauty 2023' award in the upper right corner, the brand emphasizes its quality and credibility, appealing to consumers who value established brands and award-winning products. # Product The featured product is the Kylie Cosmetics Skin Tint Blurring Elixir. It is presented as a lightweight skin tint designed to blur imperfections. The ad shows the product being applied directly to the face from its packaging, which is a white squeeze bottle with a narrow nozzle for precise application. The shade '5n' is displayed, indicating that the product is available in multiple shades. The application process, using a brush, is highlighted to show how the product can create an even skin tone and a blurred effect, making it worth trying for those seeking a natural yet refined look. # Visual style The ad has a polished, commercial aesthetic with a focus on clear product demonstration. The editing style is simple with static shots and smooth transitions, making it easy to follow the makeup application. The production quality is high, creating a professional feel. The pacing is consistent, maintaining a steady rhythm throughout the ad. The focus is on showcasing the product and its use. # Hooks Text overlay: SKIN TINT / BLURRING ELIXIR / shade 5n Visual: 00:00–00:01 A young woman with long, wavy dark hair, light skin, and pink lip gloss stands facing the camera. She is wearing a tan top. In the background, there's a brightly lit space with a white ceiling, white walls, and long narrow windows. On the upper right corner there is the Allure Best of Beauty 2023 award badge. The camera is stationary and selfie-style. / 00:01–00:03 The same woman holds a small, white bottle and applies dots of liquid foundation on her forehead, cheek, and chin. The bottle has a narrow nozzle for precise application. The camera is stationary and selfie-style. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses skin imperfections that some people may feel self-conscious about, as implied through the product's 'blurring' feature. # Value propositions - Blurring Elixir: offers a lightweight and refined look. # Benefits - None used # Features - Blurring Elixir - Skin Tint - shade 5n # Call to action None used. # Social proof - The Allure Best of Beauty 2023 award badge builds credibility. # Point of view - Customer 100% – The ad is presented from the perspective of a user applying the product, creating a sense of relatability and demonstrating real-time application. # Storyline - 00:00–00:01 The video starts with a woman facing the camera, highlighting her natural appearance and setting the stage for a makeup demonstration. - 00:01–00:10 00:01–00:10 The woman applies the Kylie Cosmetics Skin Tint Blurring Elixir directly to her face from the bottle and then uses a brush to blend it in. This part of the story shows the product in action, emphasizing its ease of use and highlighting the application process. - 00:10–00:12 00:10–00:12 A pink screen with “KYLIE COSMETICS KYLIE JENNER” appears. This is intended to reinforce brand identity.

# Ad summary Kylie Jenner showcases her makeup routine using Kylie Cosmetics products. She applies foundation, blush, mascara, lip liner, lipstick, and lip gloss. The ad emphasizes the ease of application and the natural, radiant look achieved with the products. # Brand positioning Kylie Cosmetics aims to occupy a space in the consumer's mind as a brand that offers accessible luxury and trendy beauty solutions. The brand aligns with a lifestyle of self-expression and glamour, promoting the idea that everyone can achieve a flawless makeup look. Kylie Cosmetics follows the category norm of celebrity-endorsed beauty brands but pushes against the notion that high-quality makeup requires complicated application processes. The brand positioning leans towards both functional benefits (easy application, radiant finish) and emotional benefits (confidence, glamour). # Product The advertised products are a range of Kylie Cosmetics makeup items used to create a full makeup look. The products include foundation, blush, mascara, lip liner, lipstick, and lip gloss. The foundation is presented as providing a smooth base, while the blush adds a natural flush of color. The mascara is used to enhance the lashes. The lip liner and lipstick are combined to define and color the lips, and the lip gloss adds shine. Each product is shown in the context of a makeup routine. All of the products shown are color-coordinated in the pink hue that Kylie Cosmetics products are known for. # Visual style The ad has a polished yet casual aesthetic, resembling a UGC-style video. The editing style is fast-paced with quick cuts between product applications. The production quality is high-end. There are no visual motifs. The pacing is consistent, with cuts occurring approximately every 1-2 seconds. The audio-visual sync is not particularly emphasized. # Hooks Visual: 00:00–00:02: A close-up shot of Kylie Jenner in a bathroom setting. She is wearing a white tank top and large silver hoop earrings. Her hair is dark and wavy, and she has a minimal makeup look. She is applying dots of foundation from a white bottle to her face. The background includes a gray door and a glimpse of a textured wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that achieving a flawless makeup look can be time-consuming and complicated. The ad suggests that with the right products, the viewer can achieve a glamorous look without the typical hassle. # Value propositions - Easy application - Natural, radiant look # Benefits - Smooth base - Natural flush of color - Enhanced lashes - Defined and colored lips - Shine # Features - Foundation - Blush - Mascara - Lip liner - Lipstick - Lip gloss # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through the founder demonstrating how to use the makeup. # Storyline - 00:00–00:02 Kylie Jenner applies dots of foundation to her face. - 00:02–00:05 She blends the foundation with a makeup brush. - 00:05–00:06 She applies mascara to her eyelashes. - 00:06–00:10 Kylie holds up a blush compact to the camera, then applies blush to her cheeks with a brush. - 00:10–00:14 She lines her lips with a lip liner, smudges it in with her finger, and then applies lip gloss. - 00:14–00:15 The Kylie Cosmetics logo appears.

# Ad summary This ad features Kylie Skin's Butter Cake Lip Butter and aims to evoke a sensory experience, linking the product to the comforting and indulgent qualities of a butter cake. The ad emphasizes the smooth, creamy texture of both the cake and the lip butter, using ASMR elements to enhance engagement and highlight the product's appealing qualities. # Brand positioning Kylie Skin is presented as a luxury skincare and cosmetic brand, emphasizing a sensory experience through the association with 'Butter Cake'. The brand aligns with a tone of indulgence and pleasure, positioning itself in the market as a provider of high-quality, comforting beauty products. It is implied that the brand leans into emotional, pleasurable experiences rather than functional performance. # Product The product is the 'Butter Cake Lip Butter' by Kylie Skin, designed to moisturize and nourish lips. It comes in a beige tube and box, both labeled 'Lip Butter' in a stylish font. The product's texture is highlighted as smooth and creamy, visually resembling butter cake frosting. The ad draws a direct comparison to butter cake through visuals and sensory cues, emphasizing the product's pleasant texture and implying it offers a comforting, enjoyable experience. No explicit product details are stated in the ad. # Visual style The ad has a polished, high-end commercial feel with bright lighting and extreme close-ups. The editing style features quick cuts that highlight texture and movement to align with ASMR sensibilities. The pacing is consistent, focusing on visual details and sensory cues. # Hooks Text overlay: 00:00–00:02: new! / 00:00–00:02: BUTTER CAKE / 00:00–00:02: LIP BUTTER Visual: 00:00–00:01: Extreme close-up shot of a yellow butter dish on a white surface. A hand wearing a white glove lifts the lid of the dish. The lighting is bright and the camera is still. / 00:01–00:02: Close-up shot of a round butter cake with white frosting swirls around the edges on a plate. The background is blurred, and the lighting is bright. / 00:02–00:03: Angle shifts slightly. Audio of someone taking a bite of cake is heard in the background. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Links the lip butter to the sensory experience of tasting a butter cake. # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, showcasing the product and linking it to visually appealing cake imagery. # Storyline - 00:00–00:02 00:00–00:02: A hand in a white glove opens a yellow butter dish labeled 'BUTTER'. - 00:02–00:03 00:02–00:03: Close-up shot of a cake with white frosting swirls around the edges. - 00:03–00:05 00:03–00:05: The Kylie Skin Butter Cake Lip Butter tube and box are placed side-by-side on a yellow tray. This immediately follows the cake shot, equating the two visually. - 00:05–00:07 00:05–00:07: Close-up of the cake frosting, swirling to emphasize texture. - 00:07–00:08 00:07–00:08: The Kylie Skin Lip Butter tube and box are positioned in the center of the frosted cake. The product is now visually part of the cake itself. - 00:08–00:11 00:08–00:11: A slice of butter cake is shown, then yellow liquid is poured into the cake. - 00:11–00:14 00:11–00:14: Shot of a pat of butter, followed by a close-up of the Lip Butter tube surrounded by yellow creamy texture, then a smear of the Lip Butter on a white surface. The smear provides a look at the product’s consistency. - 00:14–00:22 00:14–00:22: A close-up texture shot of yellow creamy substance is shown, followed by the Lip Butter tube against a dark background, then a transparent container with a brown substance is poured over a white surface. - 00:22–00:25 00:22–00:25: The Lip Butter tube is pressed into a dollop of cake frosting. This reinforces the connection between cake and lip butter. - 00:25–00:26 00:25–00:26: The Kylie Skin logo is displayed on a pink background, marking the end of the ad.

# Ad summary The ad showcases the Kylie Cosmetics Hybrid Blush, demonstrated by Kylie Jenner, emphasizing its application and final look. # Brand positioning Kylie Cosmetics is presented as a modern, accessible luxury brand. The brand aligns with a youthful, beauty-conscious audience, promoting a lifestyle of effortless glamour and self-expression through makeup. Eschewing complex techniques, Kylie Cosmetics is functional, providing accessible, easy-to-use products. The brand occupies a space in the beauty market that balances trendiness with approachability, making high-quality makeup attainable for everyday users. # Product The Kylie Cosmetics Hybrid Blush is a makeup product designed for adding color and dimension to the cheeks. The blush comes in a circular compact with a mirror for on-the-go application. The product is demonstrated using a makeup brush, applied to the cheeks, and blended for a natural finish. The ad suggests that the product is easy to use and provides a seamless, buildable color payoff. The product's packaging is sleek and modern, reflecting the brand's aesthetic. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the product and its application. The editing is smooth, with static shots that highlight the product and the model's appearance. The production quality is high-end, aligning with the brand's image. The pacing is moderate, allowing viewers to see the application process clearly. The cuts are timed to the music, creating a seamless audio-visual experience. # Hooks Text overlay: HYBRID BLUSH Visual: 00:00–00:00: Close-up shot of a fair-skinned young woman with dark hair, wearing a black tank top. She is holding a circular makeup compact in front of her face, opening it to reveal a pink blush. The background is a blurred beige wall with a glimpse of a door. Text overlay: “HYBRID BLUSH”. / 00:01–00:03: Medium close-up shot of the same woman applying pink blush to her cheeks with a makeup brush. She looks directly at the camera, moving the brush in circular motions on her cheekbone. The background includes a beige wall, a monitor, and a red box on a countertop. Text overlay: “HYBRID BLUSH”. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Easy application for adding color and dimension. - Provides seamless and buildable color payoff. # Benefits - The blush adds color and dimension to the cheeks. - Easy to use - Seamless, buildable color payoff. # Features - Hybrid Blush # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered entirely from the official perspective of Kylie Cosmetics, showcasing and demonstrating the product. # Storyline - 00:00–00:00 The ad opens with a close-up of Kylie Jenner holding the Kylie Cosmetics Hybrid Blush compact, showing the product itself. This sets the stage by immediately introducing the featured product. - 00:01–00:08 Kylie applies the blush to her cheeks using a makeup brush, demonstrating its use and showcasing the color payoff. The message is focused on ease of application and immediate results. - 00:08–00:10 Kylie poses and gently touches her cheek, displaying the final look and emphasizing the natural, blended finish achieved with the blush. This highlights the desired outcome: a fresh, polished appearance. - 00:11–00:12 The ad concludes with the Kylie Cosmetics logo displayed on a pastel pink background, reinforcing brand recognition and leaving the viewer with a clear brand association.

# Ad summary This ad by Kylie Cosmetics promotes their Glossy Lip Kits. The ad features Kylie Jenner modeling the Dolce K and Candy Pink lip kits, lining her lips with the lip liner, and then applying the lip gloss. # Brand positioning Kylie Cosmetics is presented as a high-end cosmetic brand synonymous with influencer culture, celebrity status, and a focus on lips and skin. The brand, founded by Kylie Jenner, leverages her celebrity status to position itself as a trendsetter in the beauty industry. The brand aligns with a glamorous and youthful lifestyle, promoting confidence through makeup and appearance enhancement. Kylie Cosmetics follows category norms by showcasing makeup application tutorials but also sets itself apart through celebrity endorsement and a strong emphasis on its founder's personal brand. The brand positioning leans towards emotional connection, selling the idea of achieving a Kylie Jenner-esque look and lifestyle. # Product The advertised product is the Glossy Lip Kit by Kylie Cosmetics, which includes both a lip liner and a matching lip gloss. The kit is designed to provide a complete lip look with a liner to define the lips and a gloss to add shine and color. Two shades are featured: Dolce K and Candy Pink. The ad highlights the product's ease of use, with Kylie Jenner demonstrating the simple application process. The product's USPs include its celebrity endorsement, trendy color options, and the convenience of having both liner and gloss in one kit. The Glossy Lip Kit is suitable for everyday wear and is marketed towards individuals seeking a polished, on-trend makeup look. The ad addresses potential purchase barriers by showcasing the product's quality and ease of application. # Visual style The ad has a polished, high-end production quality, typical of commercial advertisements. The editing style uses quick cuts to showcase different products and application steps, maintaining a fast-paced rhythm that matches the upbeat music. The visual motifs include close-ups of Kylie Jenner applying makeup, product showcases, and consistent color grading to maintain brand aesthetic. The pacing is consistent, with cuts timed to the music beats and voiceover lines, enhancing the ad's overall impact. # Hooks Text overlay: GLOSSY LIP KIT Visual: 00:00–00:01 Kylie Jenner stands indoors in front of a beige wall, holding up multiple Glossy Lip Kits. She is wearing a low cut, bright pink top and has her dark hair pulled back in a ponytail. The camera angle is slightly high and looking downward, and she is holding the product up to the camera. / 00:01–00:02 Kylie Jenner stands indoors in front of a beige wall, holding up one Candy Pink Glossy Lip Kit. She is wearing a low cut, bright pink top and has her dark hair pulled back in a ponytail. The camera angle is slightly high and looking downward, and she is holding the product up to the camera. / 00:02–00:03 Kylie Jenner stands indoors in front of a beige wall, holding up one Candy Pink Glossy Lip Kit. She is wearing a low cut, bright pink top and has her dark hair pulled back in a ponytail. The camera angle is slightly high and looking downward, and she is holding the product up to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Celebrity endorsement - Trendy color options - Convenience of having both liner and gloss in one kit # Benefits - Complete lip look - Easy application - On-trend makeup # Features - Lip liner - Lip gloss - Shades: Dolce K, Candy Pink # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is from the brand's perspective, showing off a product demo. # Storyline - 00:00–00:02 The ad begins with Kylie Jenner holding multiple Glossy Lip Kits. - 00:02–00:03 She then shows a Candy Pink Glossy Lip Kit up close. - 00:03–00:04 Next, she applies the Candy Pink lip gloss to her lips. - 00:04–00:05 She poses with the finished lip look. - 00:05–00:06 Kylie shows the Candy Pink Glossy Lip Kit again. - 00:06–00:08 She then shows and models the Dolce K Glossy Lip Kit, lining her lips with the Dolce K lip liner. - 00:08–00:10 She applies the Dolce K lip gloss to her lips. - 00:10–00:12 Kylie poses with the finished lip look. - 00:12–00:13 She then shows the Kylie Glossy Lip Kit again. - 00:13–00:15 Kylie shows and models the Kylie Glossy Lip Kit again, lining her lips with the Dolce K lip liner. - 00:15–00:17 She applies the Candy Pink lip gloss again. - 00:17–00:20 Kylie applies the lip gloss again, and poses with the finished lip look. - 00:20–00:22 The ad concludes with the Kylie Cosmetics logo.

# Ad summary This ad showcases the Kylie Cosmetics Skin Tint Blurring Elixir, highlighting its longwearing and second-skin finish through a simple product display against a clean backdrop. # Brand positioning Kylie Cosmetics is positioned as a modern beauty brand with a focus on providing complexion solutions. The brand promotes the idea of achieving a flawless, natural-looking finish through its product offerings. The minimalist aesthetic and emphasis on skin-like textures suggest a brand that aligns with contemporary beauty trends, appealing to customers who seek everyday makeup solutions. # Product The Kylie Cosmetics Skin Tint Blurring Elixir is a liquid foundation designed to provide a longwearing, second-skin finish with blurring capabilities. The product is packaged in a tall, cylindrical bottle with a rounded, capless top and is available in multiple shades to match various skin tones. The use of the term "elixir" implies a luxurious and skin-enhancing quality, positioning the product as more than just a basic foundation. The blurring effect suggests it is meant to smooth imperfections and create an even complexion. # Visual style The ad features a clean, minimalist aesthetic with a product-focused display. The composition is symmetrical, using a central product shot against a bright white background. The lighting is soft and diffused, emphasizing the smooth texture of the product bottles. The overall style feels modern and polished, aligning with the beauty industry's current trends. # Hooks Headline: SKIN TINT BLURRING ELIXIR # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product is longwearing + second-skin finish, offering reliable and comfortable wear. # Benefits - longwearing - second-skin finish # Features - longwearing - second-skin finish # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad consistently highlights the product features and brand name, conveying a clear brand perspective. # Storyline - The ad opens by stating that the product provides a longwearing + second-skin finish, giving viewers a functional reason to be interested in the product. The brand is speaking directly to the customer and highlighting what they will get from using the product to draw them in from the very start. - The ad emphasizes the product names, "Skin Tint Blurring Elixir," to reinforce the brand and product association with the viewer. The brand is speaking directly to the customer by highlighting the core attribute of the product. - Finally, a product display is shown featuring the product in different shades, allowing viewers to see and understand its physical format, as well as the range of colors it is available in. This is shown from the brand's perspective.

# Ad summary This ad features Kylie Jenner holding a bottle of Skin Tint Blurring Elixir. The image showcases the product and the model's clear skin. # Brand positioning Kylie Cosmetics positions itself as a celebrity-driven beauty brand that offers a range of makeup and skincare products. The brand aligns with a modern, youthful lifestyle and promotes inclusivity, allowing consumers to emulate the look and style of its founder, Kylie Jenner. The brand distinguishes itself by leveraging Kylie Jenner's personal brand and social media influence to connect with customers and create a direct, aspirational relationship. # Product The featured product is the Skin Tint Blurring Elixir from Kylie Cosmetics, presented as a skin tint that aims to blur imperfections and enhance the skin's natural appearance. The product comes in a compact, rounded bottle, held by the model. The product is for individuals seeking a minimal coverage option that provides a smoother, more even skin tone. The bottle reads (on-package label text) "KYLIE SKIN TINT, SKIN TINT, LIGHT-TO-MEDIUM COVERAGE". The ad highlights the blurring properties of the elixir, suggesting it's a solution for achieving a flawless base with minimal effort. # Visual style The ad utilizes a clean, minimalist aesthetic with a focus on the product and the model’s clear skin. The production quality appears to be high with soft lighting and a neutral color palette. The image treatment includes subtle color grading to enhance the skin tones and give a polished finish. The typography is clean and modern, complementing the overall simplicity of the ad. The style is designed to be easily scannable and visually appealing in a social media feed. # Hooks Headline: SKIN TINT BLURRING ELIXIR # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for minimal coverage that still perfects the skin's appearance. # Value propositions - Achieve flawless skin with minimal coverage using blurring technology. # Benefits - SKIN TINT # Features - Blurring Elixir # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout, showcasing the product and brand through the image of Kylie Jenner and product messaging. # Storyline - The ad starts by showing the celebrity brand owner, Kylie Jenner, centered in the frame. The intention is to draw the viewer's attention by leveraging Kylie Jenner's image to showcase the product and connect with her followers. The audience is seeing this from Kylie Jenner's point of view, promoting her brand's product. - Next, the camera focuses on the product bottle being held by Kylie Jenner. The intention is to highlight the product itself, showcasing its packaging and design. The audience is experiencing this from the brand's perspective, displaying the product directly. - The ad concludes by displaying the text overlay "SKIN TINT BLURRING ELIXIR", which names the product and main value proposition. The intent is to clearly communicate the product type and its blurring effect. The audience is seeing this from the brand's point of view, highlighting the key benefits of the product.

# Ad summary This ad features a KylieSkin LipButter on a cake. The ad highlights that the LipButter is 'ultra-hydrating,' comes in 'a sheer nude with a sweet scent,' and includes a signature from Kylie. # Brand positioning KylieSkin is presented as a luxury brand that prioritizes high-quality ingredients and effective skincare and makeup solutions. The brand aligns with a lifestyle of beauty and self-care, underscored by the personal endorsement from its founder, Kylie Jenner. The brand doesn't necessarily push against category norms but instead embraces a blend of functional and emotional appeal, providing products that not only perform well but also enhance the user's overall experience and confidence. # Product The product featured is KylieSkin LipButter, an ultra-hydrating lip balm formulated to moisturize and protect the lips. It is available in a sheer nude shade and has a sweet scent, making it appealing for everyday use. The LipButter comes in a squeeze tube packaging. The LipButter appears to be for anyone seeking to enhance their natural beauty routine. The USPs include its hydrating properties, nude color, and a sweet scent. This product aims to solve dry, chapped lips by offering a moisturizing solution with a touch of color and fragrance. # Visual style The ad has a highly polished, studio-shot production quality with a flatlay visual motif. The image treatment includes soft lighting and background removal. The typography is integrated in a handwritten style. The style contrasts against typical norms with a high-design approach, which could impact scannability or stop power in feed. # Hooks Headline: "our ultra-hydrating lip butter now in a sheer nude with a sweet scent." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - ultra-hydrating lip butter - sheer nude - sweet scent # Call to action None used. # Social proof - None used. # Point of view - Brand: Throughout the ad, the point of view is that of the brand, showcasing the product and highlighting its features and benefits. # Storyline - The ad opens with the product claim that the featured lip butter is 'ultra-hydrating' and in 'a sheer nude with a sweet scent,' which is intended to communicate key benefits and sensory appeal. This is told from the Brand's perspective, focusing on product features. - The ad transitions to a personal sign-off, 'XO, Kylie,' adding a personal touch and endorsement from the brand's founder, enhancing trust and authenticity. This is told from the Brand's perspective, adding a personal touch to the product. - Finally, the ad showcases the product on a visually appealing cake, providing a unique and memorable backdrop that reinforces the sweet scent of the product. This is told from the Brand's perspective, visually emphasizing the product's appealing qualities and brand aesthetic.

# Ad summary A vertical image ad for Kylie Skin Butter Cake Lip Butter featuring Kylie Jenner. # Brand positioning Kylie Skin, a brand founded by Kylie Jenner, is positioned as a luxury skincare line. The brand’s identity is closely tied to Jenner herself, leveraging her personal brand and image. Kylie Skin differentiates itself by offering products like the new Butter Cake Lip Butter, aligning with current beauty trends such as lip care. # Product The ad features the new Butter Cake Lip Butter by Kylie Skin. This lip butter is described as an ultra-hydrating product designed to provide moisture and a subtle tint with its sheer nude shade. The lip butter also has a sweet scent. The product is packaged in a tube for easy application and portability, making it a convenient addition to any beauty routine. The ad emphasizes its hydrating qualities and appealing scent, highlighting its desirability for everyday use. # Visual style The ad has a clean and minimalist aesthetic. The product is the main focus, with a neutral color palette and soft lighting creating a sophisticated and inviting feel. The image is professionally shot, likely in a studio setting, and the overall style is consistent with Kylie Skin's brand image. # Hooks Headline: BUTTER CAKE LIP BUTTER # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - ultra-hydrating lip butter now in a sheer nude with a sweet scent # Benefits - ultra-hydrating lip butter # Features - ultra-hydrating - sheer nude - sweet scent # Call to action None used. # Social proof - "our ultra-hydrating lip butter now in a sheer nude with a sweet scent." # Point of view - Brand: The promotional text and the brand/product display tell the viewer about the product. # Storyline - The ad starts with an image of Kylie Jenner, subtly showcasing her connection to the product being advertised. This immediately conveys the brand's identity and celebrity endorsement from Kylie's perspective, aiming to capture attention and establish credibility. - Next, the ad highlights the product name and key features, such as its ultra-hydrating formula, sheer nude shade, and sweet scent. This is told from the brand's perspective, emphasizing the product's benefits and unique selling points. - The ad includes a quote that emphasizes the product's texture and moisturizing qualities, which is communicated from the brand's perspective, reinforcing the benefits of the product. - The ad concludes with Kylie Jenner's signature, adding a personal touch and reinforcing her endorsement of the lip butter. The visual signature adds a sense of authenticity and personal recommendation from Kylie's perspective.

# Ad summary This is a creative ad highlighting the Kylie Skin Lip Butter. The ad features sounds of butter being sliced, cut, and spread, visually demonstrating the product's smooth application. # Brand positioning Kylie Skin is presented as a high-end beauty brand that emphasizes luxury and self-care through its association with its founder, Kylie Jenner. The brand aims to occupy a premium space in the skincare market, aligning with a lifestyle of indulgence and quality. Kylie Skin’s emphasis on aesthetically pleasing visuals and sensory experiences suggests a focus on emotional connection and creating a desire for pampering. The ad for Lip Butter uses ASMR audio and close-up visuals to evoke a sense of creamy, luxurious texture and quality, appealing to consumers who value aesthetically pleasing products and a pampered self-care routine. # Product The featured product is Kylie Skin's Lip Butter, a lip balm designed to hydrate and protect lips. The ad uses visuals and sound to highlight its creamy, smooth texture, implying an easy and luxurious application. It comes in a neutral beige tube and box. The product aims to address dry or chapped lips by positioning itself as a solution that feels good to use. The word "Butter" conveys the product's smooth texture and nourishing qualities, suggesting that it melts onto the lips like butter for maximum hydration. # Visual style The ad features a polished, high-end aesthetic with a focus on product quality and visual appeal. The editing style includes quick cuts and smooth transitions, enhancing the overall visual rhythm. The color palette is soft and neutral, with a focus on shades of yellow and white, which conveys a sense of warmth. The production quality is high, with clear lighting. This supports the intended tone of luxury and sophistication, appealing to an audience that values premium beauty products. # Hooks Text overlay: butter cake Visual: 00:00–00:01 A white-gloved hand removes the yellow lid from a yellow ceramic butter dish on a white surface. # Funnel stage Top of funnel (Awareness) # Pain points The ad uses visuals and sound to highlight its creamy, smooth texture, implying an easy and luxurious application for people with dry and chapped lips. # Value propositions - The word 'butter' suggests the smooth, creamy texture of the lip product. - The words 'hydrate and protect' suggest that this product is good for lip care. - The phrase 'baume a levres' positions the product as a lip balm for self-care. # Benefits - hydrate and protect - hydrate et protège # Features - LipButter - baume à lèvres # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The official voice of the brand is communicated through product claims and demonstrations. # Storyline - 00:00–00:01 The ad opens with a gloved hand removing the lid of a yellow butter dish. - 00:01–00:03 A scraper spreads butter across a cake. This is used to illustrate the overall look and feel of the Kylie Skin Lip Butter. - 00:03–00:04 The Kylie Skin Lip Butter product and its box are displayed on a yellow surface. - 00:04–00:05 The Kylie Skin Lip Butter product is highlighted with a focus on its name and branding. - 00:05–00:06 The camera zooms in on butter icing as it is being scraped on to a cake. - 00:06–00:07 The box of the Kylie Skin Lip Butter product is seen positioned into the side of the cake. - 00:07–00:08 The Kylie Skin Lip Butter product and box are highlighted again. - 00:08–00:09 The shot cuts to a slice of cake on a white plate. - 00:09–00:11 Lemon curd sauce is poured over the cake to demonstrate the consistency and look of the Kylie Skin Lip Butter product. - 00:11–00:12 The shot cuts to a block of butter on a white surface. - 00:12–00:13 Various shots of the Kylie Skin Lip Butter product are displayed against a backdrop of butter. - 00:13–00:15 The shot cuts to butter being spread across a white surface to demonstrate the feel of the product. - 00:15–00:18 The shot cuts to a different Kylie Skin Lip Butter product as it is dispensed onto a clear surface. - 00:18–00:22 The different colored product is spread across a white surface with similar consistency of butter. - 00:22–00:26 The ad ends with the Kylie Skin Lip Butter product being placed into a spread of butter icing.

# Ad summary This is an image ad from Kylie Skin promoting their new Butter Cake Lip Butter. The ad features Kylie Jenner holding and advertising the lip butter. # Brand positioning Kylie Skin is presented as a luxury skincare brand that is associated with its founder, Kylie Jenner. The brand aims to occupy a space in the consumer's mind as a high-end, celebrity-endorsed brand, promising quality and efficacy. The brand aligns with a lifestyle of beauty and self-care. The brand is trying to meet category norms by selling high-end beauty products, and pushes back on it by being associated with a celebrity. The brand positioning seems to be emotional, focusing on the aspirational aspect of beauty and self-care. # Product The advertised product is the Butter Cake Lip Butter, a new ultra-hydrating lip butter. It is described as being in a sheer nude color with a sweet scent. It is designed to provide intense hydration and a subtle tint of color, appealing to those seeking both care and a touch of glamour for their lips. The lip butter comes in a squeezable tube. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on clean beauty and luxury. The visual motifs include soft lighting, neutral colors, and a focus on a celebrity. The image treatment uses color grading to enhance skin tones and create a soft, diffused look. The overall effect is designed to be visually appealing and align with the brand's identity. # Hooks Headline: BUTTER CAKE LIP BUTTER # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Provides ultra-hydration with a subtle tint of color and a pleasant scent. # Benefits - hydrating lip butter - sheer nude with a sweet scent # Features - ultra-hydrating - sheer nude - sweet scent # Call to action None used. # Social proof - XO, followed by Kylie Jenner's signature # Point of view - Brand: The ad showcases the product with a signature from Kylie Jenner. - Customer: The description focuses on the product’s benefits and sensory appeal, such as "ultra-hydrating lip butter now in a sheer nude with a sweet scent." # Storyline - The ad opens with a focus on Kylie Jenner to immediately capture the audience's attention. This leverages her celebrity status to draw viewers in and associate her image with the product. - Next, the ad introduces the product's name: "BUTTER CAKE LIP BUTTER." This conveys the product being advertised and its dessert-inspired identity. - The ad highlights the key benefit of the product: "our ultra-hydrating lip butter now in a sheer nude with a sweet scent." This tells the customer what the product is, what it does, and why they should want it. The ad conveys that it is made with hydrating ingredients, has a desirable nude tint, and features a pleasant scent. - Finally, the ad includes Kylie Jenner's signature, along with the "KYLIE SKIN" brand logo. This conveys endorsement and authenticity.

# Ad summary This ad for Kylie Skin's Butter Cake Lip Butter features Kylie Jenner modeling and promoting the product. The ad highlights the ultra-hydrating, sheer nude, sweet-scented features of the lip butter. # Brand positioning Kylie Skin is presented as a high-end, celebrity-endorsed skincare and beauty brand. The brand leverages the personal appeal and recognizable image of its founder, Kylie Jenner, to connect with consumers. Positioned for consumers who seek luxury beauty experiences, the brand aligns with a lifestyle of beauty, glamour, and celebrity culture. The brand positions itself as creating innovative, high-quality lip products that provide both aesthetic appeal and functional benefits. # Product The product featured is the Butter Cake Lip Butter by Kylie Skin. It is described as an ultra-hydrating lip butter that comes in a sheer nude color with a sweet scent. The lip butter is packaged in a squeeze tube with a slanted applicator tip. The product aims to provide intense moisture and a subtle tint, making it suitable for daily wear. The ad emphasizes that this lip butter will provide noticeable hydration while also leaving the lips with a sweet scent. # Visual style The ad employs a clean and polished aesthetic with a focus on highlighting the model's features and the product. The use of soft lighting and a neutral color palette creates a sense of luxury and sophistication. The overall style is reminiscent of high-end beauty campaigns, designed to capture attention and communicate quality. # Hooks Headline: BUTTER CAKE LIP BUTTER # Funnel stage Middle of funnel (Consideration) # Pain points Dry, uncomfortable lips that need hydration. "our ultra-hydrating lip butter" # Value propositions - Ultra-hydrating lip butter for moisturized lips - Sheer nude shade for a natural look - Sweet scent for a pleasant experience # Benefits - hydrating lip butter - now in a sheer nude with a sweet scent # Features - ultra-hydrating - sheer nude - sweet scent # Call to action None used. # Social proof - "our ultra-hydrating lip butter now in a sheer nude with a sweet scent." # Point of view - Brand: This point of view appears throughout the image, with the focus on promoting and highlighting the features and benefits of the Kylie Skin Butter Cake Lip Butter. # Storyline - The ad opens with a close-up portrait of Kylie Jenner, whose glossy lips and radiant complexion immediately capture attention. The message being conveyed is one of aspirational beauty, demonstrating the ideal outcome of using Kylie Skin products. The audience experiences the ad through the brand's lens, showcasing its signature product and aesthetic appeal. - Next, the ad introduces the new Butter Cake Lip Butter, highlighting its name and key features (ultra-hydrating, sheer nude, sweet scent). This narrative beat aims to inform and entice the audience, emphasizing the product's unique selling points. The brand is telling this part of the story, promoting its latest offering and its benefits. - The narrative concludes with Kylie Jenner's signature, lending a personal and authentic touch to the ad. The handwritten signature humanizes the brand and strengthens the connection with the audience. The audience experiences the ad from the brand's perspective, reinforcing brand recognition and aspiration.

# Ad summary A woman with shoulder-length brown hair demonstrates Kylie Cosmetics' Skin Tint Blurring Elixir. She applies the product to her face and blends it in with a foundation brush. # Brand positioning Kylie Cosmetics is presented as a modern beauty brand founded by Kylie Jenner, with a focus on skin-enhancing products like the Skin Tint Blurring Elixir. The brand is positioned as a go-to for achieving a flawless, blurred complexion, indicating a focus on both makeup and skincare benefits. The brand aims to occupy the space of accessible luxury, offering high-quality products that align with current beauty trends and are associated with a celebrity founder. The brand pushes against the norm of heavy makeup by promoting a more natural, skin-focused approach, emphasizing simplicity and ease of use. The brand positioning is functional (blurring and evening skin tone) and emotional (confidence and radiant skin). # Product The Skin Tint Blurring Elixir is a lightweight complexion product designed to blur imperfections and enhance skin. It comes in a white bottle with a dropper applicator, and the shade demonstrated is 5n. The product is applied directly to the skin and blended in with a brush. The ad demonstrates its ease of use and ability to create a smooth, even skin tone. The blurring effect suggests it addresses concerns like pores, fine lines, and uneven texture, promising a radiant and perfected complexion. The ad emphasizes its use for achieving a natural makeup look and its skin-enhancing properties. The primary reason the ad gives for trying or buying this product is to achieve a flawless and radiant complexion with minimal effort. # Visual style The ad has a polished, commercial aesthetic with clean lighting and a focus on the product. The editing style is simple with static shots. The production quality is high-end, supporting the brand's image. The pacing is moderate, with cuts timed to highlight product actions. Audio-visual sync is maintained with actions aligned to the music. # Hooks Text overlay: SKIN TINT / BLURRING ELIXIR / shade 5n Visual: 00:00–00:01 Close-up shot of a woman's face. She has shoulder-length wavy dark brown hair, fair skin, and glossy lips. She is wearing hoop earrings and rings. The background is a brightly lit room with white walls and modern light fixtures. The camera is stationary and at eye level, selfie-style. Below, black text appears: "SKIN TINT BLURRING ELIXIR shade 5n" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be struggling with uneven skin texture, pores, or other imperfections that prevent them from achieving a smooth, flawless complexion. This is signaled by the product name "Blurring Elixir" and the visual demonstration of the product smoothing the model's skin. # Value propositions - Achieve a flawless complexion with minimal effort. - Enhance your natural beauty with a blurring skin tint elixir. # Benefits - Smooth skin - Even skin tone - Radiant complexion # Features - Blurring effect - Skin tint - Elixir # Call to action None used. # Social proof - None used. # Point of view - Customer 90% – The ad is primarily told from a customer's perspective, demonstrating the product application and results. - Brand 10% – The brand voice appears at the end of the video with the logo. # Storyline - 00:00–00:00 The video begins with a close-up of the woman's face, showcasing her natural skin. This serves to establish a baseline for the before-and-after effect of using the product. The audience experiences the scene from a customer's perspective, viewing the subject's face directly. The tone is casual and relatable, as if the woman is sharing her routine with a friend. - 00:00–00:06 00:00–00:06 The woman applies dots of the Skin Tint Blurring Elixir to her face. This moment demonstrates how the product is dispensed and the targeted application technique. The perspective remains with the customer, allowing the audience to witness the product in action. The tone is informative and practical. - 00:06–00:10 00:06–00:10 She blends the product into her skin using a foundation brush. This shows the blending process and how the product integrates into the skin. The perspective is still from the customer's point of view, emphasizing the ease of use. The tone is instructional, guiding viewers on how to use the product effectively. - 00:10–00:11 00:10–00:11 The video ends with a screen displaying the Kylie Cosmetics logo and Kylie Jenner's name, reinforcing the brand identity and founder association. This transitions the perspective to the brand, solidifying the brand message. The tone is professional and polished, reflecting the brand's overall image.

# Ad summary This ad by Kylie Skin promotes the new Pomegranate Lip Butter. The ad features Kylie Jenner holding and applying the lip butter. The ad also highlights the lip butter's fresh pomegranate scent. # Brand positioning Kylie Skin is presented as a celebrity-backed beauty brand that is synonymous with its founder, Kylie Jenner. The brand leans into Jenner's established image as a beauty icon and entrepreneur. Kylie Skin seems to position itself in the premium skincare and cosmetics market through high-quality ingredients and a focus on trendy and appealing products. The brand's packaging and marketing often feature a clean, minimalist aesthetic, which conveys a sense of modern luxury and accessibility. Kylie Skin seems to ignore category norms, relying more on Jenner's influence to drive sales and brand recognition. # Product The advertised product is Kylie Skin's Pomegranate Lip Butter. It is designed to hydrate and soften lips, with a formulation that includes pomegranate. It comes in a small, red squeeze tube with a slanted applicator tip, which is held in the ad for easy application. The product is highlighted as 'new,' suggesting a fresh addition to the Kylie Skin line. The packaging appears sleek and modern, which reinforces the brand's positioning in the premium beauty market. The lip butter aims to address the common need for effective lip care, especially in environments or seasons that can lead to dry or chapped lips. # Visual style The ad uses a clean, minimalist aesthetic, with a bright white background. The focus is on the model and the product. The image is well-lit and appears to be professionally shot. The visual style aligns with the brand's overall aesthetic, which is modern and luxurious. # Hooks Headline: POMEGRANATE LIP BUTTER # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - POMEGRANATE LIP BUTTER # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is conveying the message of a new lip product. # Storyline - The brand, Kylie Skin, immediately establishes itself at the top of the ad by placing its logo in the top left corner to reinforce brand recognition from the very beginning. - The Kylie Skin brand then announces the release of its new Pomegranate Lip Butter. This is meant to immediately inform the audience of the product being highlighted in the ad. - Kylie Jenner is shown in the ad applying the Pomegranate Lip Butter, allowing the viewer to see how the product is used and its immediate effect on the lips.

# Ad summary This ad showcases the Kylie Jenner Cosmic Intense perfume, highlighting the unique bottle design and intense nature of the fragrance. # Brand positioning Kylie Jenner Cosmic Intense positions itself as a luxury brand with a focus on beauty and fragrance. The brand seems to follow category norms by highlighting the scent profile through its name, packaging, and visual aesthetic. By emphasizing intensity, this iteration of the Cosmic line likely appeals to customers looking for a bolder, more impactful fragrance experience. The brand aims to occupy the space of accessible luxury, aligning with a lifestyle that values beauty, self-expression, and a touch of celebrity glamour. The design and color choices give the brand a modern, sophisticated edge. # Product The featured product is Cosmic Kylie Jenner Intense, an eau de parfum. The ad highlights the product's unique design, featuring a smooth, glossy, rounded bottle in a deep red color, resembling a stylized figure or sculpture. The packaging mirrors the bottle's aesthetic, reinforcing the brand's visual identity. While the ad doesn’t explicitly state scent notes, the name "Intense" implies a strong, long-lasting fragrance experience. This product is likely targeted toward consumers who appreciate unique design and seek a bold, luxurious fragrance that makes a statement. By focusing on aesthetic appeal and the allure of "intensity", the ad aims to overcome purchase barriers related to scent preferences. # Visual style The ad features a polished, high-end commercial aesthetic. The editing style is smooth, with slow zooms and static shots. The production quality is high, employing controlled lighting and a consistent monochromatic color scheme to create a sense of luxury and sophistication. The pacing is slow and deliberate, with an estimated 30 BPM (beats per minute), designed to draw attention to the product's visual appeal. There is minimal audio-visual sync. # Hooks Text overlay: cosmic / kylie jenner / cosmic / kylie jenner / intense Visual: 00:00–00:03: A still shot shows three glossy, dark red perfume bottles arranged closely together on a matching red surface. The bottles have a rounded, bulbous shape, reminiscent of stylized figures. The lighting is soft but creates highlights on the bottles, accentuating their smooth texture. The background is a solid, deep red, creating a monochromatic effect that emphasizes the shapes of the bottles. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Unique bottle design: Stand out with a visually striking and artistic perfume bottle. - "Intense" fragrance: Experience a strong and long-lasting scent. # Benefits - Visually appealing design - Luxurious fragrance experience - Celebrity-endorsed product # Features - Glossy, dark red perfume bottle - Unique, rounded bottle shape - "Intense" fragrance # Call to action None used. # Social proof - Kylie Jenner’s endorsement enhances product appeal due to her celebrity status and beauty influencer credibility. # Point of view - Brand 100% – The entire ad is presented from the brand's official perspective, focusing on product display and brand recognition. # Storyline - 00:00–00:03 The ad opens with a close-up of three perfume bottles arranged on a red surface. This introduces the product in a visually intriguing way, emphasizing the unique design of the bottles and setting a tone of luxury and sophistication. - 00:03–00:05 The camera zooms in on a single bottle of perfume. This focuses the viewer's attention on the individual product, highlighting its smooth texture, glossy finish, and unique shape, creating a sense of visual engagement and anticipation. - 00:05–00:09 The camera focuses on the product name and branding printed on the perfume bottle. This reinforces brand recognition and highlights the association with Kylie Jenner, leveraging celebrity endorsement to enhance the product's appeal.

# Ad summary This ad promotes the new Kylie Cosmetics Hair & Body Mists in dessert-inspired scents. It features visuals of the products and their corresponding scents, accompanied by text overlays displaying the product names and scent profiles. # Brand positioning Kylie Cosmetics is presented as a purveyor of beauty and fragrance products, specifically Hair & Body Mists, that are inspired by desserts. The brand positions itself in the fragrance market by offering gourmand scents, appealing to consumers who enjoy sweet and comforting fragrances. The brand aligns with a fun, youthful lifestyle. The brand doesn't explicitly push against any category norms, but focuses on creating desirable scents. # Product The featured product is Kylie Cosmetics Hair & Body Mists, a collection of fragrances designed to be used on both the hair and body. These mists come in three dessert-inspired scents: Sweet Éclair (described as "woody gourmand"), Vanilla Dew (described as "floral gourmand"), and Caramel Cloud (described as "ambery gourmand"). Each mist comes in a clear bottle with a colored cap, showcasing the liquid inside and providing a visual representation of the scent. The product aims to provide a light and refreshing fragrance experience, suitable for everyday use. The ad does not explicitly address any purchase barriers but highlights the variety of scents available. # Visual style The ad has a clean, polished aesthetic with bright, even lighting and a white background. The editing style is simple and uses static shots with smooth transitions between the products. The overall production quality is high-end, typical of a commercial ad. The pacing is slow and deliberate, allowing viewers to take in the visual details of each product. # Hooks Text overlay: 00:00–00:01: new! / 00:00–00:01: HAIR & BODY MISTS / 00:00–00:01: 3 dessert-inspired scents Visual: 00:00–00:01: The shot features a white background with three Kylie Cosmetics Hair & Body Mists lined up. The mist on the left is a clear bottle with a light orange liquid and tan cap, containing an image of a swirl of whipped cream inside the liquid. The middle mist has a clear bottle with a light pink liquid and light pink cap, containing an image of a lotus flower inside the liquid. The right mist has a clear bottle with light yellow liquid and a white cap, containing an image of a caramel candy inside the liquid. Above the bottles is text that says "new! HAIR & BODY MISTS 3 dessert-inspired scents". The lighting is bright and even, creating a clean and modern feel. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Offers a range of dessert-inspired scents in hair and body mist form, providing a light and refreshing fragrance experience. - The product offers a fragrance inspired by desserts. # Benefits - New fragrances - Variety of scents # Features - Hair & Body Mists - Dessert-inspired scents - Sweet Éclair: woody gourmand - Vanilla Dew: floral gourmand - Caramel Cloud: ambery gourmand # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad presents the official voice of the brand through curated visuals and descriptive text overlays. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a display of all three Hair & Body Mists, highlighting the range of scents available. This establishes the product line and hints at the dessert theme. - 00:01–00:02 00:01–00:02: The ad transitions to showcasing the "Sweet Éclair" scent with an image of a bottle, actual eclairs and whipped cream in a spoon. The intention here is to visually and aromatically connect the fragrance to a real dessert. - 00:02–00:03 00:02–00:03: The ad transitions to showcasing the "Vanilla Dew" scent with an image of a bottle and a vanilla flower with vanilla sticks. The intention here is to visually and aromatically connect the fragrance to a vanilla. - 00:03–00:05 00:03–00:05: The ad transitions to showcasing the "Caramel Cloud" scent with an image of a bottle and caramels. The intention here is to visually and aromatically connect the fragrance to a caramel.

# Ad summary This ad showcases the new King Kylie collection. The ad features a variety of products from the collection, including lipsticks, eyeshadow palettes, and more. The products are arranged in an aesthetically pleasing way, and the ad is visually appealing. # Brand positioning Kylie Cosmetics is presented as a high-end, celebrity-endorsed beauty brand. The brand leverages the personal brand of Kylie Jenner, associating its products with her image and lifestyle. The brand aims to occupy a space of trendy, aspirational beauty, appealing to consumers who want to emulate Kylie Jenner's look. The brand aligns with values of glamour, youthfulness, and social media relevance. It pushes against the norms of traditional, less personalized beauty brands by emphasizing a direct connection with its founder and a focus on current trends. The brand positioning is emotional, focusing on the aspirational lifestyle and confidence associated with using the products. # Product The ad features a range of products from the King Kylie collection. The products include lipstick, eyeshadow palettes, and other makeup items. The lipsticks are packaged in white boxes with an image of lips with dripping liquid in various shades. The eyeshadow palettes come in different sizes and designs, with one resembling a California license plate with the text "KNGKYLIE". The products are designed for makeup enthusiasts who want to achieve a trendy and glamorous look. The ad highlights the variety of products available in the collection, suggesting that customers can create a full makeup look using these items. The ad addresses the purchase barrier of uncertainty by showcasing the products in an appealing and visually cohesive manner, encouraging viewers to explore the collection. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a consistent color palette. The visual motif is a grid layout, with the products arranged in neat rows and columns. The image treatment includes background removal and color grading to enhance the visual appeal of the products. The typography is integrated in a bold and legible manner, with a mix of sans-serif and handwritten fonts. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: NEW! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the new King Kylie collection and highlighting its visual appeal and variety. # Storyline - The ad opens with a display of the new King Kylie collection, immediately conveying the launch of a new product line. The brand is telling the story, aiming to capture the audience's attention with the visual appeal and variety of the collection. - The arrangement of the products, including lipsticks, eyeshadow palettes, and other makeup items, showcases the breadth of the collection. The brand is telling the story, highlighting the range of options available to customers and encouraging them to explore the different products. - The visual presentation of the products, with appealing packaging and aesthetic arrangement, emphasizes the brand's focus on glamour and trendiness. The brand is telling the story, reinforcing its image as a high-end, celebrity-endorsed beauty brand and enticing viewers to associate themselves with this lifestyle.

# Ad summary This ad introduces the new King Kylie product by Kylie Jenner. The ad features an image of Kylie Jenner wearing a crown and glitter. # Brand positioning Kylie Cosmetics is presented as a high-end, celebrity-endorsed beauty brand. The brand leverages the personal brand of Kylie Jenner, associating its products with her image, style, and perceived status. The brand aims to occupy a space of luxury and trendsetting within the cosmetics market, appealing to consumers who aspire to emulate Kylie Jenner's look and lifestyle. The brand aligns with values of glamour, beauty, and celebrity culture, positioning itself as a leader in the beauty industry by consistently releasing new and innovative products. # Product The ad promotes a new product called "King Kylie" by Kylie Jenner. The product is not explicitly defined, but the ad implies it is a beauty or cosmetic item, given the brand's focus. The ad does not provide specific details about the product's features, ingredients, or design. The USP is the association with Kylie Jenner herself, suggesting that the product will help consumers achieve a similar look or status. The ad does not mention any specific use occasions or moments of use, nor does it address any purchase barriers directly. The focus is on the aspirational aspect of the product and its connection to the celebrity figure. # Visual style The ad has a high-end, glamorous visual style. The production quality is highly polished, with professional lighting and makeup. The image treatment includes color grading and background removal to create a clean and striking visual. The typography is integrated with a mix of handwritten and bold fonts. The overall style is designed to be eye-catching and aspirational, fitting with the brand's image. # Hooks Headline: NEW! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - NEW! # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the new product and associating it with Kylie Jenner's image and brand. # Storyline - The ad opens with the announcement of a new product, "NEW!", immediately grabbing the audience's attention and creating anticipation. The brand is telling the audience that something exciting and innovative is being launched. - The ad then introduces the product name, "King KYLIE", associating it with Kylie Jenner. The brand is telling the audience that this product is a part of Kylie Jenner's personal brand and is likely inspired by her style and image. - The ad features an image of Kylie Jenner wearing a crown and glitter, reinforcing the theme of royalty and glamour. The brand is visually communicating the aspirational aspect of the product and its connection to celebrity culture.