How PROMIX Nutrition Advertises on Meta

# Ad summary This image ad for Promix protein powder features a milkshake made with their cookies and cream whey isolate, highlighting it as a sweet, balanced, and effective way to enjoy dessert in smoothie form. # Brand positioning Promix is presented as a health-conscious brand that doesn't compromise on taste. The brand aims to occupy the space in the consumer's mind as a provider of clean, balanced, and effective protein supplements that can be enjoyed as a dessert alternative. By emphasizing the 'sweet' and 'dessert' aspects alongside terms like 'balanced' and 'clean', the brand aligns with a lifestyle that promotes enjoying treats without guilt, appealing to those who want to maintain a healthy diet without feeling deprived. This positioning pushes against category norms that often focus solely on functional performance or restrictiveness, offering a more emotional and indulgent appeal. # Product The featured product is Promix Whey Isolate in Cookies & Cream flavor. It is presented as a sweet, balanced, clean, and effective way to enjoy a dessert-flavored smoothie. The product is positioned as a healthy alternative to traditional desserts, appealing to individuals looking to indulge without compromising their nutritional goals. The ad shows it being used to create a visually appealing milkshake, complete with whipped topping, cookie crumbles, and a striped straw, suggesting it can be part of an enjoyable and satisfying experience. A key selling point is the combination of dessert flavor with the benefits of whey isolate, addressing the purchase barrier of having to sacrifice taste for health. # Visual style The ad features a clean, modern aesthetic with a focus on the product as a dessert. The image is studio-shot with a shallow depth of field, emphasizing the milkshake. The color palette is limited to a brown background with light blue and white accents, creating a visually appealing contrast. The typography is bold and geometric, contributing to the overall modern feel. The composition is balanced, with the milkshake as the central focus and the cookies and text providing additional visual interest. # Hooks Headline: SWEET BALANCED CLEAN DESSERT FLAVOR SMOOTHIE EFFECTIVE # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers often struggle to find healthy protein options that also satisfy their sweet cravings. # Value propositions - A dessert flavor that is balanced and clean - An effective whey isolate that is also a dessert flavor # Benefits - sweet - balanced - clean - effective # Features - Whey Isolate # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV appears throughout the image, specifically in the use of brand colors, the presentation of the Promix logo, and the focus on the Promix Whey Isolate product. # Storyline - The ad opens by introducing a visually appealing milkshake made with Promix Whey Isolate, immediately capturing attention with a dessert-like image. This is from the brand's perspective, showcasing their product in an indulgent format to highlight its sweet flavor profile. - The text overlay emphasizes the qualities of the protein powder, highlighting it as 'sweet', 'balanced', and 'clean'. This is told from the brand's perspective, aiming to directly communicate the product's key benefits to the audience. - Flavor names and product type are labeled using circular badges, such as "Cookies & Cream" and "Whey Isolate" which is told from the brand's perspective, calling out flavor differentiators and supplement function. - The ad concludes with a full view of the blended dessert, promising an effective yet guilt-free treat. This is from the brand's perspective, aiming to reinforce the idea that Promix can deliver both taste and nutritional value.

# Ad summary This image ad promotes Promix Grass-Fed Whey Isolate protein powder in the Cookies & Cream flavor. The ad features a product bag, a prepared shake, and promotional text emphasizing the product's protein content, low lactose levels, and BCAA content. # Brand positioning Promix is presented as a health and fitness brand that prioritizes high-quality ingredients for its protein powders. The ad emphasizes "grass-fed" whey isolate, indicating a focus on natural, ethically sourced ingredients. By highlighting functional benefits like high protein and low lactose, Promix positions itself as a premium choice for health-conscious consumers who are looking for performance and quality in their protein supplements, appealing to those who value both health and fitness. # Product The product featured is Promix Grass-fed Whey Isolate in the Cookies & Cream flavor. It is a protein powder designed for mixing into shakes or other recipes. The ad highlights the following product details: it contains 30g of protein, less than 1g of lactose, 6.6g of BCAAs, and is made from grass-fed whey. The packaging is a resealable bag. The product is presented alongside a prepared cookies & cream shake, suggesting a use case and appealing to those seeking a flavorful and nutritious protein supplement. # Visual style The ad features a clean, well-lit studio shot with a focus on product presentation. The visual style emphasizes simplicity and clarity, aiming for a polished and professional look. Color grading and lighting enhance the appeal of the product, highlighting the ingredients and prepared shake. The overall aesthetic is modern and health-conscious, in line with the brand's positioning. # Hooks Headline: GRASS-FED COOKIES & CREAM # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - High protein and low lactose content makes it an ideal choice for people with lactose sensitivities who still want to supplement with protein - Sourced from grass-fed whey to target consumers interested in natural and ethically sourced ingredients # Benefits - High protein intake - Low lactose content - BCAAs for muscle recovery - Sourced from grass-fed whey # Features - 30g Protein - <1g Lactose - 6.6g BCAAS - Grass-Fed Whey # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective to showcase the product, its benefits, and its quality. # Storyline - The ad opens by highlighting the key flavors and source ingredients by displaying the text "GRASS-FED COOKIES & CREAM" to immediately capture attention and inform the viewer about the product's flavor profile and sourcing, from the brand's perspective. - Next, the image features the product packaging along with a shake and powder to showcase the product itself and its prepared form so the customer can easily see how it will look and understand what the brand is offering. - The bottom of the ad highlights key nutritional facts about the product to emphasize its health benefits, from the brand's perspective.

# Ad summary The ad features two women who are wearing workout attire and holding ice cream cones. The brand promotes itself as the classic flavor that people never have to outgrow. The women hold up the brand's whey protein isolate powder and then a milkshake is displayed to highlight the versatility of the product. # Brand positioning Promix positions itself as a brand offering health-conscious indulgence with its whey protein isolate. The brand challenges the notion that dessert has to be unhealthy by offering a product that aligns with fitness-focused lifestyles. With their cookies and cream flavor and the focus on being grass-fed with low lactose levels, Promix is functional (high protein, low lactose) and appeals to customers who seek healthier alternatives without sacrificing taste or enjoyment. # Product The featured product is Promix Grass-fed Whey Isolate in Cookies & Cream flavor. The product is highlighted as containing 30g of protein and less than 1g of lactose per serving, suitable for individuals looking for a high-protein, low-lactose supplement option. The whey is derived from grass-fed sources. The product is versatile, shown as both a standalone powder and as an ingredient in a milkshake. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a professional commercial feel. The pacing is slow and consistent throughout the ad. # Hooks Spoken: 00:00–00:04 You never have to outgrow your classic flavor. Text overlay: 00:00–00:03 THE CLASSIC FLAVOR YOU / 00:01–00:04 NEVER HAVE TO OUTGROW. Visual: 00:00–00:05 Two women stand side-by-side against a light beige wall. The woman on the left has fair skin and wears a black sports bra and black athletic shorts with white stripes. The woman on the right is slightly taller, has fair skin, and wears a black sports bra and full length black leggings. Both women hold ice cream cones with vanilla ice cream in their right hands. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points Feeling as though you have to outgrow classic flavors as you get older. # Value propositions - Healthier way to enjoy a classic flavor - High protein option - Low lactose # Benefits - Can still enjoy your classic flavor # Features - 30g protein - <1g lactose - Grass-fed whey # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand voice is communicated through the overlay text and product focused visuals. # Storyline - 00:00–00:05 Two women are standing next to each other while holding an ice cream cone in each hand. - 00:05–00:07 The women are showcasing the product. They are standing side-by-side and holding Promix Grass-fed Whey Isolate Cookies & Cream protein powder. - 00:07–00:11 The powder and a scoop of it are sitting on a table with a milkshake.

# Ad summary This ad features a Cookies & Cream flavored grass-fed whey protein powder. It begins by showing a stack of cookies. Then the ad features a scoop of protein powder, a full package of the protein powder, and a blended shake of the powder to emphasize its flavor and nutritional value. # Brand positioning Promix aims to occupy a space in the consumer's mind as a nutritional brand that delivers quality flavor while still providing necessary health benefits. Promix uses a familiar flavor, Cookies & Cream, to entice consumers with a healthier take on a classic flavor. The brand aligns with consumers who want to enjoy familiar flavors in the form of a protein powder, and they are pushing against the category norm of protein powders tasting bland or too health-focused. The brand positioning is both functional with its emphasis on recovery and easy digestion, and emotional, with its emphasis on flavor. # Product The featured product is Promix Cookies & Cream flavored grass-fed whey isolate protein powder. This protein powder is designed for recovery and is easy to digest. According to the packaging and overlays, the powder contains 30g of protein, less than 1g of lactose, and is made with grass-fed whey. It is intended to be mixed into a shake or smoothie. The ad is telling the viewer that this product is worth buying because it contains a lot of protein, a low amount of lactose, and is made with grass-fed whey, all while tasting like cookies and cream. # Visual style The ad has a polished commercial aesthetic with clean, bright visuals and a focus on product presentation. The editing style is simple and static, with smooth transitions. The production quality is high-end, giving a professional and appealing look. The pacing is slow and steady, emphasizing the key elements of the product. Cuts are timed to the music. # Hooks Spoken: 00:00–00:01: [Calm] A cleaner take on a classic flavor. Text overlay: 00:00–00:01 A CLEANER TAKE ON A CLASSIC FLAVOR. Visual: 00:00–00:01: A stack of four chocolate sandwich cookies with white cream filling sits centered on a white background. The cookies are stacked slightly offset, with the tops tilted to the right. The background is brightly lit, creating soft shadows under the cookies. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies that some people are seeking protein powders that taste good and are easy to digest. "A cleaner take on a classic flavor" suggests that other protein powders don't taste good. # Value propositions - Clean ingredients - Classic, enjoyable flavor - High protein content # Benefits - Designed for recovery - Easy to digest # Features - Grass-fed whey isolate - 30g protein - <1g lactose - Cookies & Cream flavor # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product and its benefits through professional visuals and on-screen text. # Storyline - 00:00–00:01 A stack of four cookies is shown. - 00:01–00:02 This moment is setting up the next shot which is the Cookies & Cream flavored protein powder. - 00:02–00:05 A scoop of Cookies & Cream protein powder is shown. - 00:05–00:06 This is emphasizing the powder’s flavor and texture and the visual quality of the product to the audience. - 00:06–00:09 The full package of Cookies & Cream protein powder is shown, along with the nutritional information and a prepared blended drink. - 00:09–00:09 This is showing the audience the end result of the powder and its nutritional information.

# Ad summary This image ad promotes Promix's grass-fed whey isolate protein powder in Cookies & Cream flavor. It emphasizes the ability to enjoy dessert flavors while cutting calories, and highlights the product's nutritional benefits. # Brand positioning Promix is presented as a health-conscious brand that caters to individuals who want to enjoy dessert-like flavors without compromising their nutritional goals. The brand positions itself as a provider of high-quality, grass-fed whey protein isolate, appealing to consumers who value both taste and health. Promix offers a guilt-free solution that allows customers to indulge in the taste of desserts while still maintaining a healthy lifestyle. # Product The featured product is Promix Grass-fed Whey Isolate in Cookies & Cream flavor, presented as a protein powder that allows consumers to enjoy dessert flavors while cutting calories. It is made with grass-fed whey and contains 140 calories, 30g of protein, and less than 1g of lactose per serving. This product aims to provide a nutritious option for those seeking a protein supplement with a delicious, dessert-like taste. The product aims to eliminate the need to sacrifice flavor when pursuing health and fitness goals. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The composition is well-lit with a shallow depth of field, drawing attention to the key elements. The color palette is neutral, with the black packaging and white powder creating a high-contrast look. The overall aesthetic is polished and professional, suggesting a high-quality product. # Hooks Headline: CUT CALORIES WITHOUT CUTTING DESSERT # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having to sacrifice tasty desserts when trying to cut calories. This is suggested by the headline: "CUT CALORIES WITHOUT CUTTING DESSERT". # Value propositions - Enjoy the taste of dessert without the guilt of high calories. - High protein content supports muscle growth and satiety. - Low lactose content is easier to digest. - Made with grass-fed whey, a high-quality protein source. # Benefits - Cut Calories - Enjoy Dessert # Features - Grass-fed Whey Isolate - Cookies & Cream Flavor - 140 calories - 30g Protein - <1g Lactose - Grass-Fed Whey # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is maintained throughout the ad, focusing on the product and its benefits. # Storyline - The ad opens with the headline “CUT CALORIES WITHOUT CUTTING DESSERT,” setting up the ad to imply that the consumer does not need to give up dessert in order to cut calories. This message is communicated by the brand to attract those seeking a healthier way to enjoy dessert flavors. - The focal point is the product itself. The powder is presented next to a protein shake. This is shown from the brand's perspective to highlight the product's key attributes. - The ad concludes with the product details “140 calories • 30g Protein • <1g Lactose • Grass-Fed Whey”. These facts are presented by the brand to solidify the product's health benefits and credibility.

# Ad summary This ad is for a cookies and cream whey protein isolate. The ad uses a light blue background and repeats the image of a cookies and cream milkshake-like drink that has a red and white striped straw and a cookie sitting atop the whipped cream. Some of the glasses are tilted to their side. # Brand positioning This brand aims to provide a healthier option for a classic indulgent flavor. This is achieved by offering a guilt-free nutritional boost to the user while still delivering the taste they know and love. The brand aims to sit between a nutritional supplement and a dessert by offering classic milkshake flavors like cookies and cream as a protein supplement. # Product This is a whey protein isolate with a cookies and cream flavor. The ad suggests that this product takes all the flavor and enjoyment from a classic cookies and cream milkshake but in a guilt-free, nutritional form. The ad shows the shake being consumed in a tall glass with whipped cream and cookie topping making it seem decadent and indulgent. # Visual style The overall visual style is clean, bright, and inviting. The bright light blue color and repeating images is playful and designed to stand out. The highly polished product shots suggest a high-quality product. # Hooks Headline: A CLEAN TAKE, ON A CLASSIC FLAVOR # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Guilt-free indulgence # Benefits - A clean take on a classic flavor # Features - Whey Isolate # Call to action None used. # Social proof - None used. # Point of view - Brand: This POV is used in the headline to introduce the product and its benefits. # Storyline - The ad opens with a repeating pattern of images of the product, showing that the product is desirable. This pattern is meant to grab the viewer's attention and make them stop scrolling. - The ad then introduces the product as a clean take on a classic flavor. This sets the tone for the rest of the ad and introduces the core value proposition. The Brand tells this part of the story to establish what the product is and why it's special.

# Ad summary This ad showcases Promix Cookies & Cream Whey Isolate. It features a woman in a sports bra preparing a protein shake using the product, highlighting its light texture and easy digestion. The ad emphasizes the product's purity and nutritional benefits before showing the final product and branding. # Brand positioning Promix positions itself as a provider of high-quality, grass-fed whey isolate protein powder. The brand appears to target health-conscious individuals who prioritize purity, easy digestion, and light texture in their protein supplements, suggesting it’s a more refined and gentle option compared to standard whey proteins. By highlighting features like low lactose content and being 'filtered for purity,' Promix aims to occupy the space of a premium, health-focused protein supplement that delivers both nutritional benefits and digestive comfort. The brand's alignment with a fitness-oriented lifestyle is visible through the woman in activewear. # Product The featured product is Promix Cookies & Cream Whey Isolate, a protein powder designed for easy digestion and light texture. It contains 30g of protein and less than 1g of lactose, derived from grass-fed whey. The product is highlighted for being 'filtered for purity' and designed for easy digestion, suggesting it avoids the heaviness associated with other protein powders. The ad showcases the product being mixed into a shake, implying it is for post-workout recovery or a healthy treat. Promix's Cookies & Cream flavor aims to offer a palatable experience while delivering nutritional benefits, aiming to overcome the common purchase barrier of unpleasant taste or digestive discomfort associated with protein supplements. # Visual style The ad has a clean, bright aesthetic with a focus on the product and its preparation. The editing style consists of static shots and smooth transitions, with no jump cuts. The production quality is polished, resembling a commercial, which supports a tone of health and quality. The pacing is moderate, with cuts timed to the music. The visual motif is close-up shots of ingredients and product preparation, emphasizing the ingredients and the end result. # Hooks Spoken: 00:00–00:02 There's whey, and then there's whey isolate. Text overlay: 00:00–00:02 THERE'S WHEY, AND THEN THERE'S WHEY ISOLATE. Visual: 00:00–00:01 A woman wearing a black sports bra is seen from the chest up in a bright kitchen pouring white milk from a clear jug into a clear blender container with a black base. She then adds a scoop of protein powder from a black bag labeled 'PROMIX'. Camera is stationary and close up. / 00:01–00:02 The woman adds a spoonful of peanut butter to the blender container. Camera is stationary and close up. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is digestive discomfort or heaviness associated with traditional whey protein, suggested by the text overlay: 'Light texture. No heaviness.' and 'Designed for easy digestion.' # Value propositions - Whey Isolate vs. Whey: Implies that Whey Isolate is of a higher quality compared to Whey Protein. - The protein powder is designed to be easily digested while maintaining a light texture to appeal to health-conscious consumers. # Benefits - Easy digestion - Light texture - No heaviness # Features - 30g Protein - <1g Lactose - Grass-Fed Whey - Filtered for purity - Light texture - Designed for easy digestion # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shown from the perspective of a customer preparing and enjoying the product. # Storyline - 00:00–00:02 00:00–00:02 A woman pours milk into a blender, then adds a scoop of protein powder from a black Promix bag using a white scoop. She then adds a spoonful of peanut butter. This shows the process of preparing the protein shake. - 00:02–00:05 00:02–00:05 She adds ice to the blender, secures the lid, and attaches it to the blending base. Text overlays appear showing '30g Protein,' '<1g Lactose,' and 'Grass-Fed Whey.' This highlights the product's key nutritional benefits and ingredients. - 00:05–00:07 00:05–00:07 She pours the blended shake into a tall, decorative glass. The ad highlights the smooth texture. - 00:07–00:11 00:07–00:11 She adds a straw and takes a sip, followed by a close-up shot as she drinks, underscoring enjoyment. Text overlays appear saying, 'Filtered for Purity,' 'Designed for Easy Digestion,' and 'Light Texture. No Heaviness.' - 00:11–00:14 00:11–00:14 A static shot displays the product packaging alongside a prepared shake in a glass. The brand name and product details are highlighted with text overlays: 'PROMIX,' 'COOKIES & CREAM WHEY ISOLATE,' and 'PROTEIN BUILT BETTER.' This reinforces brand recognition and product benefits.

# Ad summary This ad features a handful of diverse people attesting to the quality of Promix grass-fed whey isolate protein powder. The brand promotes the product as clean, effective, and easy to digest. # Brand positioning Promix is presented as a premium brand of protein powder that distinguishes itself by focusing on natural, high-quality ingredients. This is conveyed through the emphasis on grass-fed whey isolate, the absence of artificial sweeteners, gums, or fillers, and the overall focus on cleanliness and digestibility. The brand aims to occupy a space in the consumer's mind as a healthy and effective option that does not compromise on quality or ingredients. This positioning aligns with a health-conscious lifestyle, targeting individuals who prioritize natural and clean eating. Promix pushes against category norms by avoiding artificial ingredients and promoting the benefits of grass-fed whey. The brand's positioning is primarily functional, focusing on performance and digestibility, but also carries an emotional aspect by connecting with the consumer's desire for a clean and healthy lifestyle. # Product Promix offers grass-fed whey isolate protein powder. It is presented as a clean and effective protein supplement, suitable for making creamies, smoothies, and shakes. The product is highlighted for its lack of artificial sweeteners, gums, and fillers. It is available in multiple flavors, including Strawberry Milk, Cookies & Cream, French Vanilla, Madagascar Vanilla, and Raw Chocolate. The protein powder provides 30 grams of protein per serving. It is designed to help users build lean muscle and enhance overall well-being. Promix protein powder is positioned as an easy-to-digest option, with consumers encouraged to keep it in their pantry for an extra boost of protein when needed. The ad suggests that the product addresses concerns about the quality and effectiveness of other protein powders by emphasizing clean ingredients and a focus on overall health benefits. # Visual style The ad's overall aesthetic is a blend of UGC and polished commercial elements. The editing style incorporates quick cuts and static shots, with a moderate pacing of approximately 20 cuts per minute. The video transitions smoothly, with product actions timed to match voiceover lines and music beats. The use of natural light and bright backgrounds creates a clean and inviting feel. The visual motifs include recurring shots of people using the protein powder in various settings, emphasizing its versatility. The blend of UGC-style testimonials and polished product shots supports a tone of authenticity and quality. # Hooks Spoken: 00:00–00:02 Here's why I choose grass-fed whey isolate. Text overlay: 00:00–00:01 WHY / 00:01–00:02 GRASS-FED Visual: 00:00–00:01 A woman with tattoos is lifting a barbell overhead outside. / 00:01–00:02 The woman walks alongside a gray building. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that many protein powders are not clean, effective, or easy to digest. The woman in the ad shows the ingredients to the camera and says, "Now tell me that's not quality." # Value propositions - Clean, effective, and easy-to-digest protein - High-quality protein to help build lean muscle # Benefits - Helps build lean muscle - Clean ingredients - Easy to digest - Effective protein # Features - Grass-fed whey isolate - No artificial sweeteners - No gums - No fillers - 30 grams of protein # Call to action None used. # Social proof - “It's clean, it's grass-fed” – Male 1 (Customer) - “It's the one protein powder I actually stand behind.” – Male 2 (Customer) - “So fun to be able to have a solid protein that makes me feel my best.” – Female 1 (Customer) - "If you're looking for a protein that's clean, effective, and easy to digest, Promix grass-fed whey isolate is my go-to." – Female 2 (Customer) # Point of view - Customer 80% – The majority of the video features testimonials and product usage demonstrations from apparent customers. - Brand 20% – The end of the video features the brand highlighting the product. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a woman lifting a barbell overhead, followed by her walking alongside a building. - 00:01–00:02 00:01–00:02 This establishes an active lifestyle, indicating that the following product is for fitness enthusiasts. This is shown through an external, observational perspective. - 00:02–00:03 00:02–00:03 A woman in a red sports bra holds a bag of Promix whey protein and shows the ingredient list to the camera. - 00:03–00:04 00:03–00:04 This creates a first-person perspective of a customer highlighting a key product attribute. The tone is casual and approachable. - 00:04–00:06 00:04–00:06 A man adds a scoop of Promix protein powder to a shaker cup and then speaks to the camera. - 00:06–00:06 00:06–00:06 This shows a customer interacting with the product while emphasizing its clean ingredients. The perspective is both observational and testimonial. - 00:06–00:08 00:06–00:08 A hand holds a selection of Promix sample packets, highlighting various flavors. - 00:08–00:09 00:08–00:09 The flavor variety and product options are showcased from an observational perspective. - 00:09–00:10 00:09–00:10 A bag of Promix protein sits alongside fresh strawberries, followed by a person pouring milk into a glass. - 00:10–00:11 00:10–00:11 This demonstrates versatile usage occasions in the third person, ranging from fruit smoothies to creamy shakes. - 00:11–00:13 00:11–00:13 A man holds up a glass of protein shake. - 00:13–00:14 00:13–00:14 This visually continues the earlier usage occasion, now with an implied endorsement. - 00:13–00:16 00:13–00:16 Next a montage of active people performing various exercises while consuming the protein powder is shown. - 00:16–00:28 00:16–00:28 More customers directly address the camera to emphasize the benefits of the product. - 00:28–00:32 00:28–00:32 The ad closes with a static shot of the Promix brand and the product benefits.

# Ad summary This ad compares the color of standard omega-3 supplements to Promix omega-3 supplements, claiming that the Promix supplements are higher quality because they are darker and more red, like wild-caught sockeye salmon. # Brand positioning Promix is presented as a premium supplement brand that prioritizes quality and natural ingredients. The brand is positioned as superior to standard omega-3 supplements, emphasizing its commitment to using line-caught, wild-caught Alaskan salmon and cod liver oil. The brand aligns with a health-conscious lifestyle, promoting transparency and awareness about the ingredients people consume. Promix pushes against the norm of lower-quality, yellow-colored omega-3 supplements, advocating for a darker, richer, and almost red color that indicates higher quality. The brand positioning is both functional, highlighting the quality of ingredients, and emotional, appealing to consumers who value natural and high-quality supplements. # Product The featured product is Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil, an omega-3 supplement. It is made from line-caught, wild-caught Alaskan salmon and cod liver oil. The ad claims that the supplement's dark, rich, and almost red color indicates its high quality, similar to the color of wild-caught sockeye salmon. The product is presented as a superior alternative to standard omega-3 supplements, which are shown to be yellow in color. The ad addresses the purchase barrier of uncertainty about supplement quality by emphasizing the natural and high-quality ingredients used in Promix. The product comes in a glass container, further highlighting the brand's commitment to quality. # Visual style The ad has a clean and informative aesthetic, with a focus on product comparison. The editing style is simple, with static shots and minimal transitions. The production quality is polished, with clear lighting and a focus on showcasing the product and its ingredients. The pacing is consistent, with a moderate tempo that allows viewers to absorb the information presented. # Hooks Spoken: 00:00–00:03 Does your omega-3 supplement look yellow because it shouldn't? Visual: 00:00–00:03 A hand points to a pile of yellow omega-3 supplements on a white marble countertop. A white plate with a piece of raw salmon is in the background, along with a pile of orange omega-3 supplements. The camera is stationary and provides a close-up view of the supplements and salmon. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may be unaware of the quality of their omega-3 supplements, suggesting that yellow-colored supplements are inferior. # Value propositions - The dark, rich, almost red color indicates high quality, similar to wild-caught sockeye salmon. - The glass container shows that they care so much about quality. # Benefits - Best quality that you can get - Know what you're putting in your body # Features - Line-caught - Wild-caught from Alaska - Salmon + Cod Liver Oil - Comes in a glass container # Call to action None used. # Point of view - Brand 100% – The entire video is told from the brand's perspective, with the speaker promoting the quality and benefits of Promix omega-3 supplements. # Storyline - 00:00–00:03 00:00–00:03 The speaker points to a pile of yellow omega-3 supplements and asks if your omega-3 supplement looks yellow. The intention is to grab the viewer's attention by questioning the quality of their current supplement. - 00:03–00:09 00:03–00:09 The speaker states that omega-3 supplements shouldn't look yellow and shows a dark, rich, almost red Promix omega-3 supplement. The intention is to establish the correct color of a high-quality omega-3 supplement and introduce Promix as the superior option. - 00:09–00:11 00:09–00:11 The speaker points to the yellow omega-3 supplements again, labeling them as standard omega-3. The intention is to reinforce the comparison and highlight the difference in quality. - 00:12–00:24 00:12–00:24 The speaker holds up a bottle of Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil, emphasizing that it is line-caught and wild-caught from Alaska. The intention is to highlight the quality and source of the Promix supplement, reinforcing its premium positioning. The speaker also mentions that the supplement comes in a glass container, further emphasizing the brand's commitment to quality. - 00:24–00:28 00:24–00:28 The speaker urges viewers to know what they are putting in their body and points to the salmon, stating that the supplement should look red, just like the real thing. The intention is to encourage viewers to prioritize quality and choose supplements that resemble natural sources.

# Ad summary This ad features a blonde woman promoting Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil supplements. She emphasizes the importance of Omega-3s for heart, brain, eye, and skin health, highlighting her personal experience with reduced brain fog and energized feelings. # Brand positioning Promix is presented as a health and wellness brand offering high-quality supplements. The brand emphasizes the importance of Omega-3s for overall health, positioning itself as a provider of essential nutrients that the body cannot produce on its own. The brand aligns with a lifestyle focused on health, beauty, and cognitive function, appealing to consumers who seek supplements that provide noticeable benefits. Promix aims to occupy a space in the consumer's mind as a reliable source for supplements that support heart, brain, eye, and skin health. # Product The featured product is Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil, a dietary supplement containing Omega-3s. The product is designed to support heart, brain, eye, and skin health. It is presented as an essential addition to an everyday routine, especially since the body cannot produce Omega-3s on its own. The supplement is for individuals seeking to improve their cognitive function, skin health, and overall energy levels. The ad addresses the purchase barrier by highlighting the visible and felt benefits of the supplement, such as reduced brain fog, glowing skin, and increased energy. # Visual style The ad has a polished UGC feel, with bright lighting and a clean background. The editing is smooth with static shots and minimal transitions. The production quality is high, giving it a commercial feel while maintaining a personal touch. The pacing is consistent, with a moderate tempo that matches the speaker's delivery. # Hooks Spoken: Female 1: Since our bodies can't produce Omega-3s, this is essential to my everyday routine. Visual: 00:00–00:02: A hand with red nail polish holds a dark amber bottle of Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil supplements in front of a large green plant. The camera zooms in to show the capsules inside the bottle. / 00:02–00:03: A hand with red nail polish holds two orange capsules in the palm of the hand. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that a common frustration is the body's inability to produce Omega-3s naturally, leading to potential health deficiencies. "Since our bodies can't produce Omega-3s, this is essential to my everyday routine." # Value propositions - Essential for everyday routine since our bodies can't produce Omega-3s - Provides visible and felt benefits # Benefits - Supports your heart, brain, and eye health - Supports your skin - Less brain fog - Skin is glowing from the inside out - Feel overall energized # Features - Line Caught Wild Alaskan Salmon + Cod Liver Oil - Omega-3s # Call to action None used. # Social proof - "Everyone loves a supplement that they can see and feel a difference, this has been one of those for me." – Female 1 (Customer) - "I've noticed less brain fog, my skin is glowing from the inside out, and I feel overall energized." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The ad begins by showing a bottle of Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil supplements. - 00:00–00:03 The narrator states that since our bodies can't produce Omega-3s, this supplement is essential to her everyday routine. - 00:03–00:09 The narrator holds the bottle and states that it is packed with Omega-3s that will support your heart, brain, eye health, and your skin. - 00:09–00:14 The narrator states that everyone loves a supplement that they can see and feel a difference, and this has been one of those for her. - 00:14–00:20 The narrator states that she has noticed less brain fog, her skin is glowing from the inside out, and she feels overall energized.

# Ad summary This ad promotes Promix's line caught wild Alaskan salmon and cod liver oil. The ad highlights the product's high quality omega-3s and vitamin A, which are anti-inflammatory and support healthy, glowy skin and brain function. The ad also emphasizes the brand's commitment to quality and sourcing of ingredients. # Brand positioning Promix is presented as a premium supplement brand focused on high-quality ingredients and health benefits. The brand emphasizes its commitment to quality and sourcing, suggesting a dedication to providing superior products. By highlighting the presence of Omega-3s and Vitamin A, Promix positions itself as a provider of supplements that support overall health, specifically targeting anti-inflammatory benefits, healthy skin, and brain function. This positions the brand as a provider of health-focused supplements that prioritize quality and efficacy. # Product The product featured is Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil, presented in a dark amber glass bottle with a black label. The label highlights that the product contains high-quality Omega-3s and Vitamin A, which are very anti-inflammatory and support healthy, glowy skin and brain function. The product is marketed for those seeking to improve their overall health and wellness through natural supplements. The ad addresses the purchase barrier by emphasizing the quality and sourcing of the ingredients, suggesting a premium product worth the investment. # Visual style The ad has a natural, unfiltered look, resembling user-generated content. The focus is on the product, with a simple background and minimal editing. The lighting is natural, and the overall aesthetic is clean and straightforward. # Hooks Headline: Fish Oil is here 🐟 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inflammation and the desire for healthy skin and brain function. The ad copy states that the product is "very anti inflammatory, supports healthy glowy skin & brain function." # Value propositions - super high quality Omega-3's + Vitamin A aka very anti inflammatory, supports healthy glowy skin & brain function - @promix is always raising the bar when it comes to quality + sourcing of our ingredients # Benefits - very anti inflammatory - supports healthy glowy skin & brain function # Features - Omega-3's - Vitamin A - Line Caught Wild Alaskan - Salmon + Cod Liver Oil # Call to action None used. # Social proof - @promix is always raising the bar when it comes to quality + sourcing of our ingredients # Point of view - Brand: The brand is communicating the product's features and benefits, as well as its commitment to quality ingredients, to persuade the audience to purchase the fish oil. # Storyline - The ad begins by announcing the arrival of Promix's fish oil, immediately capturing attention and setting the stage for the product reveal. This is told from the brand's perspective to introduce a new product to the audience. - The ad highlights the key ingredients and benefits of the fish oil, emphasizing its high quality Omega-3s and Vitamin A, which are anti-inflammatory and support healthy skin and brain function. This is told from the brand's perspective to educate the audience on the product's value. - The ad showcases the Promix fish oil bottle, providing a visual representation of the product and its branding. This is told from the customer's perspective, allowing them to see the product they are considering purchasing. - The ad concludes by reinforcing Promix's commitment to quality and sourcing of ingredients, further building trust and credibility with the audience. This is told from the brand's perspective to reassure customers of the brand's values.

# Ad summary A man talks about the benefits of Promix Omega-3 capsules. He highlights that they are made with line caught Wild Alaskan Salmon and Cod Liver Oil to give you the incredible Omega-3s plus Vitamin A and D. # Brand positioning Promix is presented as a brand that offers high-quality supplements sourced from natural ingredients. The ad highlights that the Omega-3 capsules are made from line-caught Wild Alaskan Salmon and Cod Liver Oil, suggesting a commitment to purity and sustainability. The brand positions itself as a provider of supplements that are 'tough to top,' implying superior quality and effectiveness. The brand is focused on providing essential nutrients like Omega-3s and Vitamins A and D, making it a functional choice for health-conscious consumers. The ad uses a casual tone with an outdoorsy presenter, suggesting a brand that aligns with a natural, active lifestyle. # Product The product featured is Promix Omega-3 capsules, highlighted as high-quality supplements. The capsules are made from line-caught Wild Alaskan Salmon and Cod Liver Oil. The product is marketed for anyone seeking the benefits of Omega-3s, Vitamin A, and Vitamin D. The ad conveys that these capsules are easy to take, and the ingredients provide all the incredible Omega-3s, Vitamin A and D from the Cod Liver Oil. The presenter says these are 'just tough to top,' implying that Promix provides a superior source of essential nutrients. # Visual style The ad has a UGC feel with natural lighting. The setting is outdoors, giving it a natural and relaxed tone. There are quick cuts in between the speaker and a close-up of the product bottle. # Hooks Spoken: 00:00–00:04 Promix, thank you for finally making an Omega-3 I can actually take. Text overlay: 00:00–00:02 This is Your Sign to Take / 00:01–00:03 High Quality Omega-3s / 00:02–00:04 for finally making Visual: 00:00–00:04 A man with long curly hair and a mustache sits outside in a gray chair in front of a fence with greenery behind it. He is wearing light blue and white swim trunks and is shirtless. He is holding a bottle of Promix Omega-3 capsules and talking to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The presenter may have had difficulty finding a high-quality Omega-3 supplement that he could take. # Value propositions - High quality ingredients that provide Omega-3s, vitamin A and D. # Benefits - High quality ingredients - Health benefits of Omega-3s, vitamin A and D # Features - Line caught Wild Alaskan Salmon - Cod Liver Oil - Omega-3s - Vitamin A - Vitamin D # Call to action None used. # Social proof - “Promix, thank you for finally making an Omega-3 I can actually take.” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer who is enthusiastically sharing his experience with the product. # Storyline - 00:00–00:04 A man sitting outside holds a bottle of Promix Omega-3 capsules, showing it to the camera. - 00:01–00:04 He thanks Promix for creating an Omega-3 supplement that he can actually take, then says that the capsules are amazing. - 00:05–00:07 The camera shows the bottle of Promix Omega-3s in a box with packaging material. - 00:05–00:09 The man states that the capsules are made with line caught Wild Alaskan Salmon and Cod Liver Oil and that they are so good. - 00:07–00:13 The camera zooms in on the label of the bottle. Then the presenter states that the capsules give you all the incredible Omega-3s, vitamin A and D from the Cod Liver Oil. - 00:13–00:15 The man states that the Promix Omega-3 capsules are 'just tough to top.' - 00:15–00:15 He ends the video by saying thank you.

# Ad summary This ad promotes Promix Omega-3 supplements using a testimonial format featuring a man with long hair and a mustache who claims the supplement helps him perform his famous ninja kicks. He describes the supplement as 'the real deal' because it’s made with line caught Wild Alaskan Salmon and Cod Liver Oil instead of the 'gross rancid stuff, farmed fish and all that other things.' He encourages viewers to compare the smell of Promix Omega-3's to other brands. # Brand positioning Promix is presented as a brand focusing on high-quality ingredients and transparency. The ad differentiates Promix Omega-3s from competitors by highlighting that they are made from line-caught wild Alaskan salmon and cod liver oil, as opposed to 'gross rancid stuff, farmed fish, and all that other things.' This implies that Promix prioritizes sourcing and purity. The tone is casual and humorous, aligning with a health-conscious but not overly serious lifestyle. By contrasting their ingredients with generic farmed fish oil, Promix positions itself as a premium option for those who value quality and are willing to pay more for it. The brand aims to occupy the space of a trusted and effective supplement provider within the natural health market. # Product Promix Omega-3 is a dietary supplement containing omega-3 fatty acids sourced from line-caught wild Alaskan salmon and cod liver oil. The supplement comes in the form of softgels contained in a dark brown bottle with minimalist black and white labeling. A key unique selling point is the quality of the ingredients, explicitly stating that it is not made from 'gross rancid stuff, farmed fish and all that other things.' The ad suggests that Promix Omega-3s are beneficial for joints, and emphasizes the fresh quality by encouraging viewers to smell their current omega-3 supplements and compare the fresh 'sushi' smell of Promix. This addresses the potential purchase barrier of fishy-smelling supplements, positioning Promix as a more palatable and higher-quality option. # Visual style The ad has a slightly raw, UGC-style feel, reminiscent of content made for Reels or TikTok. The production quality is good, but the presentation is casual. It features quick cuts to highlight the ninja kick and emphasize the energy of the product. The pacing is fairly rapid, with cuts timed to match the beat of the music, which enhances the overall sense of excitement and drive. The editing and style support the tone and appeal to a younger, health-conscious audience. # Hooks Spoken: 00:00–00:03 People are always asking me Nathan, what is your secret to those ninja kicks? Text overlay: 00:00–00:01 The Secret to My Famous / 00:01–00:02 Ninja Kicks: Promix Fish Oil Visual: 00:00–00:02 A shirtless man with long brown hair and a mustache stands in front of a white garage door. He looks directly at the camera with a smile and holds up a dark bottle of Promix Omega-3. / 00:02–00:03 The camera rapidly pans to show the same man leaping and kicking on a dark stage, wearing a white tank top and patterned pants, and holding a microphone. # Funnel stage Consideration # Pain points Many omega-3 supplements have an unpleasant smell, are made with low-quality ingredients, and can be difficult to ingest. 'They probably smell terrible, because they probably are.' # Value propositions - Freshness: The fish oil smells fresh like sushi. - Quality ingredients: Made with line caught wild Alaskan Salmon and Cod Liver Oil instead of 'gross rancid stuff, farmed fish and all that other things.' # Benefits - Good for joints - Smells like sushi, fresh Alaskan caught sushi - It's so good for you # Features - Line Caught Wild Alaskan Salmon - Cod Liver Oil # Call to action None used. # Social proof - People are always asking me Nathan, what is your secret to those ninja kicks? – Male 1 (Customer) - So I highly recommend. – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer, who speaks directly to the camera. # Storyline - 00:00–00:02 00:00–00:02 A man with long hair and a mustache, standing in front of a garage door, directly addresses the camera. He says people often ask him what his secret is to his famous ninja kicks. This moment introduces the man as an authority on physical performance, setting up the product reveal as the answer. - 00:02–00:04 00:02–00:04 Quick cuts show the man performing a ninja kick on a stage. These visuals demonstrate the physical prowess he alluded to earlier, validating his authority on the subject. - 00:04–00:14 00:04–00:14 The man reveals that Promix Omega-3 is the secret to his ninja kicks. He emphasizes that the product is the 'real deal,' made with line-caught wild Alaskan salmon and cod liver oil, not 'gross rancid stuff, farmed fish and all that other things.' He shows the product packaging and gestures to create distinction. - 00:14–00:17 00:14–00:17 The man presents a handful of gel capsules. He then shows the full bottle of Promix Omega-3s next to a whole salmon on ice. He invites viewers to smell their current omega-3 supplements and compare them to the fresh sushi scent of Promix. This creates a strong contrast between his product and competitors. - 00:17–00:25 00:17–00:25 The man reappears to reiterate that other omega-3s probably smell terrible. He demonstrates sniffing the Promix bottle to reinforce the freshness and claims it smells like fresh Alaskan-caught sushi. He notes that it's also super good for your joints. This underscores the product's unique freshness and highlights a specific benefit. - 00:25–00:29 00:25–00:29 The man pours the omega-3 gels from the bottle into his hand, expressing that 'you just can't beat that.' He says he highly recommends the product. The gesture of taking the supplement and the endorsement reinforces product trust and encourages the viewer to purchase.

# Ad summary A shirtless man stands in front of a pool and promotes Promix Wild Alaskan Salmon and Cod Liver Oil. He states that it is the cleanest source of fish oil in the world and that it helps with joint pain, skin, heart, brain, and eye health. He urges viewers to buy it now because it is already selling out. # Brand positioning Promix is presented as a health supplement brand focused on providing high-quality, natural ingredients for optimal health. The brand positions itself as a provider of essential nutrients, specifically highlighting the purity and effectiveness of its Wild Alaskan Salmon and Cod Liver Oil. By emphasizing the product's benefits for joint pain, skin, heart, brain, and eye health, Promix aims to appeal to health-conscious consumers seeking comprehensive wellness solutions. The brand aligns with a lifestyle of proactive health management, suggesting that its supplements are a crucial part of a daily routine. Promix differentiates itself by sourcing the "cleanest source of fish oil in the world," indicating a commitment to quality and purity that sets it apart from competitors. # Product Promix Wild Alaskan Salmon and Cod Liver Oil is a dietary supplement designed to provide essential omega-3 fatty acids. The product is presented as the "cleanest source of fish oil in the world," sourced from wild Alaskan salmon and cod. It is packaged in soft gel capsules, with a recommended dosage of two capsules per day. The supplement is intended for individuals seeking to support joint health, improve skin condition, and promote heart, brain, and eye health. The ad addresses the purchase barrier of limited availability by noting that the product is already selling out, creating a sense of urgency. The product is worth trying because it offers a convenient and effective way to obtain omega-3 fatty acids, with multiple health benefits. # Visual style The ad has a casual, UGC feel with a shirtless man speaking directly to the camera in an outdoor setting. The production quality is simple, with natural lighting and a static camera. The editing style consists of static shots. The pacing is consistent with the man's speech. # Hooks Spoken: I'm called Wild Alaskan Salmon and Cod Oil. Visual: 00:00–00:02 A shirtless man with a mustache and a black baseball cap stands in front of a pool. He holds a black bottle of Promix Wild Alaskan Salmon and Cod Liver Oil in his left hand and a handful of orange soft gels in his right hand. The camera is selfie-style and close up on the man's face and torso. The background includes a pool with blue water, yellow lounge chairs, and a building in the distance. # Funnel stage Middle of funnel (Consideration) # Pain points Achy joints and skin problems. The man states that the product helps with achy joints and skin. # Value propositions - Cleanest source of fish oil in the world - All the omega-3 fatty acids in just two soft gels a day # Benefits - Helps with your achy joints - Helps with your skin - Supports heart, brain, and even eye health # Features - Wild Alaskan Salmon and Cod Liver Oil - Soft gel capsules # Call to action Make sure you grab it now. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered by a man who is promoting the brand and its product. # Storyline - 00:00–00:02 The man holds a bottle of Promix Wild Alaskan Salmon and Cod Liver Oil and a handful of the soft gels. - 00:02–00:04 He states that it is the cleanest source of fish oil in the world, establishing the product's USP. - 00:04–00:07 He explains that taking two soft gels a day provides all the necessary omega-3 fatty acids, highlighting the product's convenience and health benefits. - 00:07–00:12 He lists the benefits of the supplement, including helping with achy joints, skin, heart, brain, and eye health, emphasizing the comprehensive health support it offers. - 00:12–00:15 He states that Promix just launched these and they are already selling out, creating a sense of urgency and scarcity. - 00:15–00:17 He urges viewers to grab it now if they still see it, reinforcing the limited availability and encouraging immediate purchase.

# Ad summary This ad showcases Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil. The ad features a woman opening a tackle box and pulling out the Promix product. The ad highlights the product's ingredients and benefits. # Brand positioning Promix is presented as a health supplement brand focused on providing high-quality, natural ingredients. The brand emphasizes the purity and source of its ingredients, specifically highlighting the use of wild-caught Alaskan salmon and cod liver oil. This positioning suggests a commitment to quality and health, appealing to consumers who prioritize natural and sustainable sources for their supplements. The brand aims to occupy a space in the consumer's mind as a provider of premium, health-conscious supplements, aligning with values of natural wellness and informed nutrition. Promix differentiates itself by focusing on the specific origin and quality of its ingredients, potentially pushing against norms of less transparent or generic supplement brands. The brand positioning is both functional, emphasizing the health benefits of the ingredients, and emotional, appealing to consumers who value natural and sustainable health solutions. # Product The featured product is Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil, a dietary supplement containing 60 softgels per bottle. The product is for health-conscious individuals seeking the benefits of omega-3 fatty acids from natural sources. The label highlights that the product is made from line-caught wild Alaskan salmon and cod liver oil, emphasizing the purity and sustainability of the ingredients. The product's USP is its high-quality sourcing, ensuring a clean and potent supplement. The ad does not explicitly mention use occasions or address purchase barriers, but it implies that the supplement can be incorporated into a daily health routine. The ad tells the viewer that this product is worth trying because of its natural, high-quality ingredients and the health benefits associated with omega-3 fatty acids. # Visual style The ad has a natural, unfiltered aesthetic, resembling user-generated content. The editing style consists of static shots with minimal transitions. The production quality is simple, giving it a UGC feel. The pacing is slow and deliberate, with each shot held long enough to showcase the product and its packaging. The audio-visual sync is straightforward, with no specific timing to music or voiceover. # Hooks Visual: 00:00–00:01: A yellow and black tackle box sits on a concrete surface outdoors. A black dog is partially visible in the background. The camera is stationary and close-up, focusing on the tackle box. / 00:01–00:02: A woman's hand opens the tackle box, revealing various items inside, including a white cloth with the Promix logo, a silver package, and a bottle of Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil. The camera is stationary and close-up, focusing on the contents of the tackle box. / 00:02–00:04: The woman picks up a small, white, rectangular object with a cartoon fish design. She holds it up, showing both sides. The camera is stationary and close-up, focusing on the object. / 00:04–00:05: The woman reaches back into the tackle box and picks up a silver package. / 00:05–00:07: The woman opens the silver package, revealing a bottle of Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil. The camera is stationary and close-up, focusing on the product. / 00:07–00:11: The woman holds up the bottle of Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil, showcasing the product label. The label reads "PROMIX Line Caught Wild Alaskan Salmon + Cod Liver Oil Dietary Supplement 60 Softgels (30 Servings)". The camera is stationary and close-up, focusing on the product label. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product is made from line-caught wild Alaskan salmon and cod liver oil, emphasizing the purity and sustainability of the ingredients. # Benefits - None used # Features - Line Caught Wild Alaskan Salmon - Cod Liver Oil - Dietary Supplement - 60 Softgels (30 Servings) # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer showcasing the product. # Storyline - 00:00–00:01 The video begins with a close-up shot of a yellow and black tackle box sitting on a concrete surface outdoors. - 00:01–00:02 A woman's hand opens the tackle box, revealing various items inside. - 00:02–00:04 The woman picks up a small, white, rectangular object with a cartoon fish design. - 00:04–00:05 She then picks up a silver package. - 00:05–00:07 The woman opens the silver package, revealing a bottle of Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil. - 00:07–00:11 The woman holds up the bottle of Promix Line Caught Wild Alaskan Salmon + Cod Liver Oil, showcasing the product label.

# Ad summary This ad for Promix Collagen Peptides Protein Powder features a woman holding the product and a badge that highlights the product as "Best Overall" according to Vogue. # Brand positioning Promix is presented as a health and wellness brand focused on providing high-quality, grass-fed collagen peptides. The brand positions itself as a premium choice, emphasizing the quality of its ingredients and its unflavored formulation. By highlighting its recognition from Vogue, Promix aims to establish credibility and trust, appealing to health-conscious consumers who value expert endorsements and superior ingredients. # Product The product featured is Promix Grass-fed Collagen Peptides Protein Powder, an unflavored supplement designed to support overall health and wellness. The ad highlights its key features, such as being grass-fed and containing collagen peptides. The product is presented as a versatile addition to any routine, suitable for individuals looking to enhance their protein intake and support their body's collagen production. The ad addresses potential purchase barriers by showcasing the product's recognition as "Best Overall" by Vogue, implying its superior quality and effectiveness. # Visual style The ad has a clean and polished visual style, with a focus on showcasing the product and its endorsement. The production quality is high, with professional lighting and a neutral color palette. The image treatment includes background removal and color grading to create a cohesive and appealing aesthetic. The typography is integrated in a clear and legible manner, with a mix of sans-serif and serif fonts. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Best Overall # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Grass-fed Collagen Peptides: High-quality ingredients for optimal health benefits. - Unflavored: Versatile and easy to incorporate into any routine. # Benefits - Supports overall health and wellness # Features - Grass-fed - Collagen Peptides - Unflavored # Call to action None used. # Social proof - Vogue endorsement: "Best Overall" # Point of view - Brand: The woman holding the product showcases the product and its packaging. - External source: The "Best Overall" badge featuring the Vogue logo provides an endorsement from a reputable publication. # Storyline - The ad opens with a woman holding a bag of Promix Collagen Peptides Protein Powder, immediately establishing the product as the focal point. This is intended to showcase the product in a real-life context, suggesting its ease of use and integration into a healthy lifestyle. The audience experiences this from the brand's perspective, highlighting the product's visibility and appeal to potential customers. - A badge appears on the left side of the image, featuring gold stars and the text "Best Overall" and "Promix Collagen Peptides Protein Powder", followed by the Vogue logo. This is intended to build trust and credibility by showcasing an endorsement from a reputable source. The audience experiences this from an external source perspective, as Vogue's endorsement serves as an objective validation of the product's quality.

# Ad summary This ad features a bag of Promix grass-fed whey isolate strawberry milk flavored protein powder next to a cup of coffee. The content creator notes that the flavor in her coffee is 'to die for' and that she goes to bed excited to drink the coffee in the morning. # Brand positioning Promix is presented as a protein powder brand that offers grass-fed whey isolate protein in a variety of flavors. The brand's positioning is subtle, focusing on the consumer's personal enjoyment of the product, and how much the creator enjoys adding the strawberry milk flavor to their morning coffee. # Product The advertised product is Promix grass-fed whey isolate protein powder in strawberry milk flavor. The product comes in a large black bag with white text. The powder is versatile enough to be mixed in coffee, and has a flavor that the person featured in the ad claims is 'to die for.' The protein powder is good enough to think about the night before. # Visual style The visual style is clean and bright, simulating user-generated content shot in someone's kitchen. The focus is on the product and the coffee, with a natural, unfiltered look. # Hooks Headline: This combo may be weird to some of you LOL but this flavor in my coffee 🤤🤤 to die for. # Funnel stage Top of funnel (Awareness) # Pain points Drinking protein can be boring or a chore. # Value propositions - A protein powder with a flavor that makes you excited to wake up and drink it - The convenience of mixing it in coffee # Benefits - Exciting flavor that you'll look forward to - Can be mixed into coffee # Features - Grass-fed whey isolate protein - Strawberry Milk flavor # Call to action None used. # Social proof - "This combo may be weird to some of you LOL but this flavor in my coffee 🤤🤤 to die for. I go to bed just thinking about how excited I am to drink this in the morning lolol" # Point of view - Customer: The text overlay expresses the customer's excitement about the product. # Storyline - The image shows a bag of Promix protein powder next to a cup of coffee. This sets the stage, showing how the content creator mixes the product with coffee. - The text overlay states that the content creator loves the flavor of the product mixed in their coffee and is excited to drink it in the morning. This shows the customer's perspective and enjoyment of the product. - The content creator tags the brand to further promote the brand.

# Ad summary This ad features a 24-year-old personal trainer sharing her active rest and recovery routine. She emphasizes the importance of recovery for muscle growth and overall progress, demonstrating various activities like mobility exercises, foam rolling, walking, sauna, and cold plunges. The Promix Electrolyte Drink Mix is integrated into her breakfast routine as a key component of her recovery, reinforcing the message that rest days are crucial for fitness goals. # Brand positioning Promix is presented as a brand that supports an active and healthy lifestyle, specifically focusing on the crucial aspect of recovery. It aims to occupy a space in the consumer's mind as a reliable partner for optimizing physical performance and well-being, not just through intense training but also through smart recovery. The brand aligns with values of dedication, self-care, and informed fitness practices, promoting a lifestyle where rest is seen as an integral part of progress rather than a hindrance. Its positioning is primarily functional, offering products that aid in physical recovery, but also carries an emotional undertone by validating the importance of rest and self-care in a demanding fitness journey. The ad implies that the brand understands the needs of highly active individuals who might struggle with prioritizing rest. # Product The featured product is the Promix Electrolyte Drink Mix, presented in a white pouch. It is designed for active individuals, specifically those engaged in consistent training, to support their recovery process. The ad explicitly shows the product being mixed into water and consumed as part of a breakfast routine. The packaging lists several flavors: Salted Watermelon, White Peach, and Raspberry. The ad implies that the drink mix helps with muscle recovery, improving circulation, and reducing inflammation, which are crucial for muscle growth and overall progress. It is positioned as an essential component of an active rest and recovery routine, addressing the need for proper hydration and electrolyte balance after physical exertion. The ad tells the viewer that this product is worth trying because it actively supports the body's natural repair and rebuilding processes, which are vital for achieving fitness goals. # Visual style The ad features a polished, clean, and aspirational aesthetic, typical of fitness and wellness content on platforms like Instagram Reels or TikTok. The editing style is characterized by quick cuts and smooth transitions between different activities, maintaining a dynamic yet calming pace. The production quality is high-end UGC, appearing authentic and personal while still being visually appealing and well-lit. Visual motifs include bright, well-lit indoor spaces (gym, kitchen, sauna, pool) and a focus on the female's active body and healthy routine. The pacing is consistent, with cuts timed to the voiceover, creating a cohesive narrative flow. The audio-visual sync is well-executed, with actions and product placements aligning with the spoken narrative. # Hooks Spoken: I want to take you guys through what one of my rest days looks like because as much as I love sharing all of my workouts with you, I don't think I really emphasize enough how essential proper rest and recovery days really are. Text overlay: PROMIX / MY ACTIVE REST/RECOVERY ROUTINE / as a 24 year old personal trainer in south florida / Electrolyte Drink Mix / 4 Salted Watermelon / 4 White Peach / 4 Raspberry Visual: A top-down shot of a white kitchen counter with a white bowl containing a fried egg, sliced potatoes, strawberries, and cottage cheese. Next to it is a white pouch of Promix Electrolyte Drink Mix and a ribbed glass with ice and water. A hand with pink-painted nails holds a pink scoop, adding powder to the glass. / A medium shot of a female in a maroon sports bra and leggings, lying on her back on a black yoga mat, foam rolling her upper back. The setting is a bright, modern gym or common area with light wood floors, white walls, and a large potted plant. Large glass windows are visible in the background. / The same female, still on the yoga mat, is now sitting up and foam rolling her side/hip area. / A low-angle shot looking up at the female's legs and lower torso as she walks on a treadmill. She is wearing maroon leggings and white sneakers. The treadmill is black and yellow. / A wide shot inside a red-lit sauna. The female, wearing a black sports bra and shorts, is sitting on a white towel on a wooden bench, stretching forward to touch her toes. The sauna has slatted wooden walls and a red light panel on the ceiling. / The female is now sitting upright in the red-lit sauna, looking relaxed, with her hands clasped in front of her. / A selfie-style shot of the female, wet and smiling, looking directly at the camera while crouching by a pool. She is wearing a black sports bra and shorts. The background shows a modern indoor pool area with a high wooden ceiling. / The female is back in the gym setting, standing on a yoga mat, bending forward with hands clasped behind her back, stretching her shoulders and hamstrings. # Funnel stage Consideration # Pain points The central pain point is the struggle to prioritize rest and recovery, often viewing it as slowing down progress. The ad addresses this by stating: "I do struggle sometimes with allowing myself time to rest" and "Don't think that taking time to rest means that you're slowing down your progress." # Value propositions - Recovery is just as important as training is - Rest days are your friend, not your enemy - Taking time to rest supports your progress # Benefits - Supports muscle growth - Repairs and rebuilds muscle fibers - Supports progress - Increases circulation - Improves muscle recovery - Reduces inflammation - Ensures you come back stronger with even more motivation to train # Features - Electrolyte Drink Mix - Salted Watermelon flavor - White Peach flavor - Raspberry flavor # Call to action None used # Social proof - "I want to take you guys through what one of my rest days looks like as a 24 year old personal trainer in south florida" – Female 1 (Creator) - "As someone who loves being extremely active and has been their entire life, I do struggle sometimes with allowing myself time to rest." – Female 1 (Creator) - "But over the years, I've really learned that recovery is just as important as training is." – Female 1 (Creator) - "I've always been a huge fan of saunas for recovery, but recently I started incorporating cold plunges as well, which I never thought I would do." – Female 1 (Creator) - "This was actually my first time trying one and I did three rounds of 30 seconds, so I was honestly pretty proud of myself." – Female 1 (Creator) - "take it from someone who's had to learn it the hard way, rest days are your friend, not your enemy." – Female 1 (Creator) # Point of view - Customer 90% – The video is presented from the perspective of a personal trainer sharing her personal routine and insights, using 'I' statements and direct address to the audience. - Brand 10% – The product is shown and mentioned as a specific tool within the customer's routine, aligning with the brand's message of supporting active lifestyles and recovery. # Storyline - 00:00–00:02 The creator introduces her active rest/recovery routine as a 24-year-old personal trainer in South Florida, setting the stage for a personal and informative sharing of her daily practices. - 00:02–00:09 She transitions to showing various recovery activities, starting with foam rolling, emphasizing that while she loves sharing workouts, she hasn't emphasized enough the importance of rest and recovery days. - 00:09–00:39 The creator explains the scientific basis of muscle growth, comparing it to building a house, where micro-tears signal the body to repair and rebuild, highlighting that this process happens during rest, not training. - 00:39–00:46 She warns that skipping recovery interrupts progress and the body's ability to grow, reinforcing the critical role of rest in achieving fitness goals. - 00:46–00:58 The creator clarifies that a typical rest day doesn't mean doing 'absolutely nothing,' but rather an 'active approach' involving mobility exercises and walks, which are shown through various stretches and foam rolling techniques. - 00:58–01:02 She demonstrates a 1.5-hour walk on a treadmill, equating it to 10,000 steps, and explains that increasing circulation is always beneficial, even on rest days. - 01:02–01:21 The creator introduces contrast therapy (sauna and cold plunge) as a new addition to her routine, expressing initial hesitation but ultimately endorsing its benefits for circulation, muscle recovery, and inflammation reduction. - 01:21–01:40 She concludes her recovery philosophy by urging viewers not to view rest as laziness but as a supportive part of the process, drawing from her own experience of learning this 'the hard way,' and stating that 'rest days are your friend, not your enemy.' - 01:40–01:42 The video ends with the creator preparing her breakfast, including the Promix Electrolyte Drink Mix, visually integrating the product into her holistic recovery routine.

# Ad summary This ad features a woman in workout clothes promoting Promix electrolytes. She highlights the benefits of the product, including hydration and flavor, while showcasing its use during and after a workout. # Brand positioning Promix is presented as a brand focused on providing pure and effective hydration solutions for active individuals. The brand emphasizes the importance of electrolytes for hydration, particularly during and after workouts. Promix aims to occupy a space in the consumer's mind as a reliable and high-quality source of electrolytes, aligning with a lifestyle of fitness and wellness. The brand promotes functional benefits such as hydration and performance enhancement, appealing to those who prioritize their physical health and fitness goals. # Product Promix electrolytes are presented as a hydration solution designed for individuals engaging in physical activity. The product comes in a single-serving packet, making it convenient for on-the-go use. The ad highlights the product's key features, including its ability to provide hydration and electrolytes, particularly during and after workouts. The product is available in Salted Watermelon flavor. The ad addresses the need for effective hydration during and after exercise, positioning Promix as a solution to combat dehydration and replenish electrolytes lost through sweat. The ad conveys that Promix is worth trying or buying because it offers a convenient and effective way to stay hydrated and maintain performance during physical activity. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is simple with static shots and smooth transitions. The production quality is high, supporting a tone of authenticity and relatability. The pacing is consistent, with a moderate tempo. The audio-visual sync is timed to the music beats. # Hooks Spoken: 00:06–00:09 And keep your fucking hands to yourself. Text overlay: 00:06–00:09 Unfortunately I do love / 00:06–00:09 • Promix electrolytes / 00:06–00:09 • Being hydrated / 00:06–00:09 • Drinking the purest electrolytes / 00:06–00:09 • Promix / 00:06–00:09 • Hydration / 00:06–00:09 • Surviving my sweaty girl workout / 00:06–00:09 • Dry Scooping / 00:06–00:09 • Salted Watermelon flavor Visual: 00:06–00:09 The woman continues to drink from the water bottle, looking directly at the camera. She is sweaty, indicating she has just finished a workout. The camera remains stationary and selfie-style, focusing on her face and upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dehydration during and after workouts, as signaled by the woman being sweaty and emphasizing the need for hydration. # Value propositions - Promix electrolytes for hydration - Salted Watermelon flavor for enjoyable hydration - Dry Scooping for convenient use # Benefits - Being hydrated - Drinking the purest electrolytes - Surviving my sweaty girl workout - Hydration # Features - Promix electrolytes - Salted Watermelon flavor - Dry Scooping # Call to action None used. # Social proof - "Unfortunately I do love Promix electrolytes • Being hydrated • Drinking the purest electrolytes • Promix • Hydration • Surviving my sweaty girl workout • Dry Scooping • Salted Watermelon flavor" – Female 1 (Customer) # Point of view - Customer 70% – The ad is primarily told from the perspective of a customer using and endorsing the product. - Brand 30% – The brand's perspective is communicated through product claims and demonstrations. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman in workout attire holding a Promix electrolyte packet. She is standing in what appears to be a workout studio. The message conveyed is that she is about to use the product. The perspective is from the brand, showcasing the product in a fitness context. The tone is casual and relatable. - 00:03–00:05 00:03–00:05 The woman tears open the Promix packet and pours it into her mouth. She then takes a drink from a water bottle. This demonstrates the product's ease of use and integration into a workout routine. The perspective is from the customer, showing how the product is consumed. The tone is practical and informative. - 00:05–00:09 00:05–00:09 The woman continues to drink from her water bottle, emphasizing the importance of hydration after a workout. She looks directly at the camera and speaks. The message is that the product helps with hydration. The perspective is from the customer, sharing her experience with the product. The tone is casual and conversational. - 00:09–00:11 00:09–00:11 The woman holds up the Promix packet again, reinforcing the product's branding and key features. She brings the packet to her nose and smells it. The message is to highlight the product's appealing qualities. The perspective is from the brand, showcasing the product's features. The tone is enthusiastic and engaging.

# Ad summary This ad features a woman holding up two Promix drink mixes while taking a selfie to advertise the brand. # Brand positioning Promix is presented as a convenient supplement brand that seamlessly integrates into the daily routine of health-conscious individuals. The brand is presented as a go-to choice for those seeking a quick and easy wellness boost. # Product The ad features Promix drink mixes, which are supplements packaged in single-serving pouches. Each pouch is designed for on-the-go use and easy consumption. There are two flavors shown: Debloat (Peach + Probiotic + Papaya Orange) and Electrolyte (Electrolyte + Real Fruit). The packaging highlights key ingredients and the health benefits associated with each flavor. # Visual style The ad is styled as a user-generated selfie, giving it an authentic and casual feel. The image has a bright and natural lighting. The overall aesthetic is simple and straightforward, focusing on the product and the person using it. # Hooks Headline: everyyy dayyy @promix 🤍 # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used. # Benefits - None used. # Features - Debloat (Peach + Probiotic + Papaya Orange) - Electrolyte (Electrolyte + Real Fruit) # Call to action None used. # Social proof - None used. # Point of view - Customer: The selfie-style shot positions the viewer as someone sharing their daily routine, subtly endorsing the product as a natural part of their lifestyle. # Storyline - From a first-person perspective, the ad opens with a person holding two Promix pouches, highlighting the brand's Debloat and Electrolyte drink mixes, setting the stage for the brand's daily use. - Framing the shot as a mirror selfie from the perspective of the person taking the photo, the ad shows that the brand is part of the everyday lifestyle and experience.