How Prenuvo Advertises on Meta

# Ad summary This ad for Prenuvo highlights that your scan may be FSA/HSA eligible and that you can screen for hundreds of conditions in under an hour. # Brand positioning Prenuvo is positioned as a provider of advanced, comprehensive health screening services. The brand emphasizes proactive healthcare by screening for hundreds of conditions in under an hour, suggesting a commitment to efficiency and thoroughness. Prenuvo carves out a space for itself by focusing on early detection and preventative measures. The brand aims to alleviate health-related anxiety, providing individuals with detailed insights into their health status. This approach aligns with a health-conscious and proactive lifestyle, appealing to those who value convenience, comprehensive care, and the ability to take control of their health. Prenuvo stands apart by offering extensive screening capabilities that go beyond traditional medical check-ups. # Product Prenuvo offers a comprehensive health screening service that uses advanced imaging technology to screen for hundreds of conditions in under an hour. This service is positioned for individuals who are proactive about their health and want to detect potential issues early. The scan is eligible for FSA/HSA, making it more accessible to those with these accounts. The scan includes screening for some cancers, brain aneurysms, ovarian cysts, enlarged prostate, fatty liver disease, and cystic lesions. The service is priced starting at $0 with the use of FSA/HSA funds, removing a financial barrier for eligible customers. The service is designed to provide a detailed health overview quickly, appealing to those who want efficient and thorough preventative care. # Visual style The ad has a modern and clean visual style. The use of translucent panels and rounded corners gives it a soft, approachable feel. The background is dark with a slight green tint, and the medical imagery creates a sense of scientific credibility. The color scheme is minimalist, with a focus on dark and light contrast to draw attention to the text and buttons. The layout is simple and easy to follow, making the information scannable and digestible. # Hooks Headline: Thinking about Prenuvo? # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of uncertainty and anxiety about potential health issues, and the desire for early detection and preventative measures. # Value propositions - FSA/HSA eligibility makes the scan financially accessible. - Screening hundreds of conditions quickly saves time and provides comprehensive health insights. - Starting at $0 reduces financial barriers to getting a comprehensive health scan. # Benefits - Early detection of potential health issues - Convenient and fast screening process - Potential for a $0 cost when using FSA/HSA funds # Features - FSA/HSA eligible - Screen for hundreds of conditions in under an hour # Call to action Use your funds # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's POV, as it promotes Prenuvo and its services. The language used, the information provided, and the visual presentation are all designed to showcase the brand in a positive light and encourage viewers to consider using their services. # Storyline - The ad begins by asking if the viewer is "Thinking about Prenuvo?" This question serves as an invitation to consider Prenuvo's services. It's being presented from the brand's perspective, aiming to pique the viewer's interest and open the door for further engagement. - The ad answers the question with "Your scan may be FSA/HSA eligible." This serves to make the offering feel more accessible, indicating that the scan could be financially feasible and immediately actionable. The brand is sharing this news. - Then, the ad states that you can "Screen for hundreds of conditions in under an hour." This presents the key value proposition of Prenuvo's service, highlighting its speed and thoroughness. The brand is emphasizing the efficiency and comprehensiveness of the scan to address concerns about time investment and scope. - Next, the ad lists some conditions that can be screened for including, "Some cancers, Brain aneurysms, Ovarian cysts, Enlarged prostate, Fatty liver disease, Cystic lesions". This provides tangible examples of the scan's benefits and addresses potential anxieties about specific health conditions. This is from the brand's perspective, aiming to instill confidence and demonstrate the scan's utility. - Finally, the ad closes with "Starting at $999 $0 | Use your funds". This reinforces the financial incentive by highlighting the potential for a $0 cost when using FSA/HSA funds. The brand is encouraging immediate action and removing financial barriers.

# Ad summary This ad features a man promoting Prenuvo, a full body MRI screening service. He begins by stating that he had a whole body MRI screening with Prenuvo, then walks through the process beginning at the facility. He highlights the friendly staff, peaceful atmosphere, and personal room, and mentions that he changed into the scrubs they provided. He notes that they told him what to expect during the scan, and that he was able to watch a movie to pass the time. He states that the scan went smoothly and afterwards he enjoyed snacks provided by the facility. Finally, he says that they didn't find anything bad during the screening, but highlighted a few minor things that he should change in his lifestyle, such as eating healthier and working out more, and highly recommends Prenuvo. # Brand positioning Prenuvo is presented as a forward-thinking brand focused on proactive, comprehensive health screening through whole-body MRI technology. The brand aims to occupy the space of preventive care and personalized wellness by providing detailed insights into one's health status. The brand aligns with values of safety, convenience, and peace of mind by offering a comfortable and reassuring experience. The brand pushes against traditional reactive healthcare models by focusing on early detection and lifestyle adjustments. The brand positioning is functional, emphasizing the performance and simplicity of its advanced screening process, and emotional, aiming to provide a sense of security and control over one's health. # Product Prenuvo provides a full-body MRI screening service, offering individuals a detailed look at their health. The service is designed for those seeking a deeper understanding of their health status and potential areas for improvement. The service includes a consultation to explain the scanning process and what to expect. During the scan, clients can watch a movie or TV show to help pass the time. Post-scan, the client receives a detailed report, highlighting any potential areas of concern, as well as recommendations for lifestyle changes. Prenuvo positions itself as a way to proactively monitor one's health, providing a sense of security and the opportunity to make informed decisions about one's wellbeing. # Visual style The ad has a hybrid visual style, blending casual UGC elements with polished commercial shots. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout. The production quality is high, but has a UGC feel. # Hooks Spoken: 00:00–00:04 Alright guys, so I decided to do a whole body MRI screening with Prenuvo, and here's how it went. Text overlay: 00:01–00:03 Prenuvo Visual: 00:00–00:04 A medium shot shows a man centered in the frame from the chest up. He has short, curly, dark hair and a trimmed beard. He is wearing a pink hoodie with graphics and is speaking directly to the camera. Behind him are various objects, including artwork, figurines, a lamp, and a popcorn machine. The lighting is soft and warm. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the anxiety and fear associated with undergoing a medical scan, specifically an MRI. The ad addresses this by highlighting the friendly staff and the ability to watch TV or a movie during the scan to alleviate claustrophobia and make the experience more comfortable. He states that he "was so scared that I was gonna feel claustrophobic". # Value propositions - The friendly staff provides a calming experience - You can watch tv shows and movies during the scan - The scan flags both the negative and positive to gain an overall understanding of your health # Benefits - Get a deeper look at my health - Absolutely amazing staff - Super friendly staff - Calming and peaceful atmosphere - Can watch a tv show or movie - Scan was super easy - Variety of snacks - Didn't find anything bad - They also flagged the small minor things that they find throughout your body # Features - Whole body MRI screening # Call to action I highly recommend Prenuvo # Social proof - "Thankfully the staff was absolutely amazing and super friendly" – Male 1 (Customer) - "It was absolutely amazing" – Male 1 (Customer) - "I highly recommend Prenuvo, they were absolutely amazing" – Male 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who has used the Prenuvo service. # Storyline - 00:00–00:04 00:00–00:04 The video begins with the man introducing the topic by saying he decided to do a whole body MRI screening with Prenuvo and will show how it went. - 00:04–00:07 00:04–00:07 He explains that he wanted to get scanned to get a deeper look at his health. - 00:07–00:14 00:07–00:14 He arrives at Prenuvo and says he was a bit nervous, but the staff was amazing and super friendly which calmed him down. - 00:14–00:16 00:14–00:16 He describes the atmosphere as super peaceful. - 00:16–00:26 00:16–00:26 He says they guided him to his personal room, then gave him the Prenuvo scrubs to change into. - 00:26–00:30 00:26–00:30 He shares that before the scan, they told him everything he was going to go through and what to expect. - 00:30–00:34 00:30–00:34 He tells the viewer that they are going to sit still for 60 minutes, which sounds scary at first. - 00:34–00:45 00:34–00:45 He states that he was told he could watch a TV show or movie during the whole session, and the experience was amazing. - 00:45–00:48 00:45–00:48 He states that he watched a full episode of a TV show, and it did not feel like an hour to him. - 00:48–00:54 00:48–00:54 He says the scan was super easy, and after they offer you a variety of snacks. - 00:54–00:57 00:54–00:57 He holds a snack and states it was pretty fire. - 00:57–01:01 00:57–01:01 He is happy to say that they didn't find anything bad during the scan. - 01:01–01:05 01:01–01:05 He explains that even though they didn't find anything dangerous, they flagged small minor things that they found throughout his body. - 01:05–01:11 01:05–01:11 He says he loved that because it shed light on a few things that he should change in his lifestyle, like eating healthier and working out more. - 01:12–01:23 01:12–01:23 He concludes by stating the experience was amazing, he and his wife will do this every year, and he highly recommends Prenuvo.

# Ad summary A woman shows her experience getting a full body MRI at Parnuvo clinic. She shows off the clinic's services and discusses the results she got. # Brand positioning Parnuvo is presented as a forward-thinking health clinic specializing in preventative full-body MRI scans. It aims to occupy the space of comprehensive and early detection in healthcare, offering a concierge-level experience that contrasts traditional, more clinical medical environments. It aligns with a proactive and informed lifestyle and positions itself as a modern approach to health management by offering convenient, advanced scanning with detailed results. # Product The product being advertised is a preventative full-body MRI scan offered by Parnuvo. This scan aims to look over 500 different conditions across dozens of organs and systems, all in one scan, giving you a real insight into your health. The scan allows for paperwork to be done online beforehand. Additionally, the technician explains to the customer exactly what to expect step by step and allows them to watch a movie while they are in there. The scan allows for the results to be received very quickly and the information presented is very comprehensive. # Visual style The ad has a polished, UGC feel, likely shot on a phone but with good lighting and clear visuals. The editing style is quick cuts and smooth transitions with a mix of static shots and selfie-style vlogging. The production quality is a hybrid between a UGC and commercial look, which helps to make it seem more authentic and relatable to the audience. The pacing is moderate with cuts happening frequently to maintain interest. # Hooks Spoken: 00:00–00:04 Come with me for my preventative full body MRI scan at the Prenuvo clinic in Dallas. Text overlay: 00:00–00:03 Come with me for my / 00:01–00:03 preventative full body MRI scan / 00:03–00:04 at the Prenuvo clinic / 00:04–00:04 in Dallas. Visual: 00:00–00:02 The shot is in an exam room where a woman with medium-length brown hair, light skin, and an estimated age range of 40-50 is sitting on an MRI table. She is wearing black scrubs and black shoes. The camera is eye-level and slightly shaky as it zooms in. A white MRI machine with the brand 'prenuvo' printed on it sits in the background. The light is bright. / 00:02–00:04 The camera pans up to a gray accent wall with a gray sign with horizontal waves on it. In gold cursive, 'prenuvo' is written on the sign. The camera is eye-level. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling anxious or unsure about medical scans can prevent people from seeking preventative care. # Value propositions - Having the scan is like "preventative maintenance" for your health - "Like a car." # Benefits - Comprehensive information - Quickly receive results - Real insight into your health # Features - Preventative full body MRI scan - Paperwork can be done online beforehand - Technician walks you back and explains step by step exactly what to expect - Technician asks you what movie you want to watch while you're in there - MRI looks at over 500 different conditions across dozens of organs and systems # Call to action None used. # Social proof - “They have been so wonderful. It's a beautiful clinic. It feels very concierge.” – Female 1 (Customer) - “I received my results so much faster than I thought I would and I was honestly blown away at how comprehensive the information is.” – Female 1 (Customer) # Point of view - Customer 100% – The entire video is delivered from the perspective of a customer sharing her experience. # Storyline - 00:00–00:04 00:00–00:04 The woman states that she will be receiving a preventative full body MRI scan at the Parnuvo clinic in Dallas. She is inviting the viewer to come along. This sets the stage by introducing the brand and location. The tone is casual. - 00:04–00:09 00:04–00:09 The woman explains that she finished all her paperwork beforehand online, so they were able to usher her into her private room once she got there. This shows the experience and ease of use. The tone is casual. - 00:10–00:16 00:10–00:16 The woman explains that the Parnuvo clinic is wonderful, beautiful, and feels very concierge-like. The woman expresses she is a little nervous because she has never had an MRI before. This shows her emotions and sets up the experience. The tone is casual. - 00:20–00:27 00:20–00:27 The woman explains that her technician walked her back and explained to her exactly what to expect step by step. The technician then asked what movie she wanted to watch while in the MRI. This emphasizes the care and service. The tone is casual. - 00:29–00:32 00:29–00:32 The woman states that after 45 minutes and a nice little nap, she was done. This shows that the procedure is quick and relaxing. The tone is casual. - 00:34–00:40 00:34–00:40 The woman explains that she received her results so much faster than she thought she would and that she was honestly blown away at how comprehensive the information is. This highlights the benefits of the product and emphasizes its value. The tone is enthusiastic and positive. - 00:41–00:50 00:41–00:50 The woman details that the MRI looks at over 500 different conditions across dozens of organs and systems all in one scan, giving you a real insight into your health. This reinforces the value and benefit. The tone is informative. - 00:51–00:57 00:51–00:57 The woman states that the scan is going to be her go-to preventative maintenance once a year, like a car. She is recommending it. The tone is casual.

# Ad summary This ad promotes Prenuvo's Whole Body MRI, emphasizing its ability to calm anxiety while aiding in early detection of health issues. It highlights the benefits of a one-hour scan covering 33 organs, radiation-free and contrast-free, offering a detailed health overview and the CTA of booking a scan. # Brand positioning Prenuvo positions itself as a modern, cutting-edge healthcare provider specializing in early detection of health issues through advanced MRI technology. The brand emphasizes peace of mind, detailed health insights, and proactive healthcare. The brand distinguishes itself by offering radiation-free and contrast-free scans, promoting a gentler, more holistic approach to preventive health. Prenuvo aims to occupy a space in the consumer's mind that merges technological advancement with patient comfort and preemptive care, aligning with a lifestyle that values informed and proactive health management. # Product Prenuvo's Whole Body MRI is presented as an advanced imaging service that allows for early detection of health issues. The scan, which takes one hour, covers 33 organs and screens for hundreds of conditions. USPs are that it is radiation-free and contrast-free. It's for those seeking detailed health insights and proactive care to catch potential issues possibly before symptoms appear. The ad highlights that it can calm anxiety rather than fuel it, addressing the purchase barrier of fear associated with traditional medical imaging. It tells the viewer that this product is worth trying because it provides a detailed look at your health in a comfortable and safe way, prioritizing early detection and peace of mind. # Visual style The ad features a polished, modern aesthetic with a focus on clean lines and calming colors. The editing style is smooth, with static shots and subtle transitions that maintain a consistent pace around 20 BPM. The production quality is high, giving a commercial feel that supports the brand's message of advanced healthcare. Recurring visual motifs include teal and green color schemes, blurred backgrounds, and animated text overlays. Cuts and text animations are timed to match the voiceover lines, enhancing the message. # Hooks Spoken: 00:00–00:02: Seek peace of mind with early detection. Text overlay: 00:00–00:27: prenuvo / 00:00–00:02: Seek peace / 00:01–00:02: of mind with early detection. Visual: 00:00–00:02: The shot features a teal-green gradient background with softly blurred, floating light particles. White text appears, initially reading "Seek peace," followed by "of mind with early detection" in a lighter blue. The Prenuvo logo is subtly positioned at the top. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the anxiety and fear associated with potential health issues and the traditional methods of detecting them. The ad suggests that people worry about unknown health risks, and conventional medical imaging can amplify this anxiety. # Value propositions - Peace of mind with early detection - Calming anxiety with the Whole Body MRI scan, unlike other scans which cause anxiety - Ability to catch health issues possibly before symptoms appear, providing preemptive health management - One-hour scan across 33 organs offers comprehensive health insights - No radiation and no contrast, offering a safer, more comfortable scanning experience # Benefits - Calms your anxiety, not fuel it - Helps catch health issues earlier - Catches health issues possibly before symptoms appear - Get insights about your health - Get a detailed look at your health # Features - Whole Body MRI - One hour scan - Screens 33 organs - Screens for hundreds of conditions - No radiation - No contrast # Call to action Book your scan # Social proof - None used. # Point of view - Brand 100% – The ad communicates the brand's message and values directly through voiceover and on-screen text. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with the statement "Seek peace of mind with early detection." This introduces the concept that early health detection is linked to mental well-being. It establishes a tone of reassurance, delivered in a calm and measured voice, and sets the stage for the brand's solution. - 00:02–00:07 00:02–00:07: The ad transitions to stating "Prenuvo's Whole Body MRI can help to calm your anxiety, not fuel it." This introduces the product as a solution that reduces rather than increases anxiety around health concerns. The perspective is from the brand, offering a comforting reassurance about the MRI experience. - 00:07–00:12 00:07–00:12: It is stated that the Whole Body MRI "may help you catch health issues earlier, possibly before symptoms appear." This highlights the core benefit of early detection. The tone is informative and hopeful, encouraging viewers to consider preemptive health measures. - 00:12–00:19 00:12–00:19: Continuing with "Get insights about your health in a one hour scan across 33 organs, screening for hundreds of conditions," the ad provides specific details about the scan's capabilities. The brand is conveying a sense of thoroughness and comprehensiveness in its service. - 00:19–00:23 00:19–00:23: The ad reassures viewers with "No radiation. No contrast." The brand is directly addressing common concerns about MRI scans. - 00:23–00:27 00:23–00:27: The ad concludes with a call to action: "Get a detailed look at your health with Prenuvo. Book your scan." This prompts viewers to take the next step and engage with the brand.

# Ad summary This ad promotes Prenuvo, a company that provides detailed health insights through lab testing and scanning. The ad opens by highlighting the comprehensive nature of Prenuvo's lab testing, suggesting it goes beyond standard annual checkups. It then explains how Prenuvo offers lab testing for critical blood biomarkers and detailed health insights through advanced scanning, encouraging viewers to book a scan. # Brand positioning Prenuvo is presented as a proactive healthcare service that offers a more comprehensive approach to health monitoring compared to traditional annual checkups. The brand positions itself as a provider of detailed health insights, offering lab testing for critical blood biomarkers and advanced scanning technologies. Prenuvo aims to empower individuals with deeper knowledge of their health, providing a level of detail often missed by standard medical tests. # Product The featured product is Prenuvo's comprehensive health screening service, which includes advanced lab testing and scanning technologies. Prenuvo aims to provide a detailed look at the user's health, offering lab testing for critical blood biomarkers via an enhanced screening. It addresses the limitations of typical annual checkups by suggesting they only catch red flags, whereas Prenuvo provides more extensive insights. The service is for individuals seeking a deeper understanding of their health, and it addresses concerns about the incompleteness of standard health assessments. The ad highlights the service's ability to provide detailed insights, promoting it as a valuable investment in proactive health management. # Visual style The ad uses a clean and informative visual style. It relies heavily on text overlays against a dark background with color gradients. The editing style is static, with simple transitions between text screens. The production quality feels polished, similar to a modern commercial, with a focus on clear and concise messaging. The pacing is moderate, with each text screen displayed for a few seconds, allowing viewers to read the information. # Hooks Text overlay: 00:00–00:03 prenuvo / 00:00–00:03 10 labs / 00:00–00:03 your doctor / 00:01–00:03 probably / 00:01–00:03 isn't testing / 00:02–00:03 that you can access / 00:02–00:03 with Prenuvo Visual: 00:00–00:03: The screen displays white text on a dark red background. The text reads, "prenuvo" at the top, followed by "10 labs your doctor probably isn't testing" in the center, and "that you can access with Prenuvo" at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that standard annual checkups may not provide a complete picture of one's health, stating "Most annual panels are built to catch red flags," suggesting that preventative measures or deeper insights are often missed. The ad asks, "Most people think their annual labs tell the full story? Here's what often gets left out." # Value propositions - Addresses the limitations of standard annual checkups by offering a more detailed health assessment - Provides advanced lab tests for critical biomarkers # Benefits - A detailed look at your health # Features - Lab testing for critical blood biomarkers - Enhanced screening - Detailed health insights # Call to action Book your scan # Social proof - None used. # Point of view - Brand 100% – All content is presented directly from the brand, with no customer testimonials or expert endorsements. # Storyline - 00:00–00:03 The ad opens with the text, "10 labs your doctor probably isn't testing," displayed on a dark red background. This immediately grabs attention by suggesting that standard medical practices may be incomplete. - 00:02–00:03 The text continues to explain that these labs can be accessed with Prenuvo. This line introduces the brand as a solution to the problem posed in the opening, setting it up as a provider of more comprehensive health testing. - 00:04–00:07 The ad states, "Most people think their annual labs tell the full story," continuing the theme of challenging common assumptions about healthcare. - 00:07–00:07 The text follows with, "Here's what often gets left out," creating anticipation and curiosity about the additional information Prenuvo provides. - 00:08–00:11 The ad then lists several lab tests (e.g., ApoB, hs-CRP, Ferritin) and their functions (e.g., Heart health + cardiovascular risk, Inflammation levels, Iron storage + fatigue clues), emphasizing the depth of Prenuvo's testing capabilities. This builds credibility by showcasing the breadth of the service. - 00:12–00:14 The ad states, "Most annual panels are built to catch red flags," reiterating the limitation of standard health panels, which is a problem that Prenuvo is intended to solve. - 00:14–00:18 The text explains, "Prenuvo provides a detailed look at your health + offers lab testing for critical blood biomarkers with an Enhanced Screening." This clearly states the core offering and value proposition of Prenuvo. - 00:19–00:22 The ad concludes with, "Get detailed insights with Prenuvo" and includes a "Book your scan" CTA. This provides a clear call to action, encouraging viewers to engage with the brand.

# Ad summary This ad for Prenuvo uses on-screen text to highlight the various health concerns and conditions that a whole-body scan can detect. As the conditions are listed on-screen, blue boxes highlight each one. An image of a Prenuvo scan machine is shown and the ad emphasizes that one scan can give information about many organs and health conditions. # Brand positioning Prenuvo is presented as a preventative health brand that offers whole-body scans for the early detection of various health concerns, including cancers, aneurysms, and organ-related conditions. The brand's focus appears to be on providing customers with a deeper, more comprehensive look at their health through advanced scanning technology. The brand promotes a functional, straightforward, and proactive approach to healthcare, differentiating itself by offering a full-body scan capable of detecting a wide range of potential issues. # Product Prenuvo offers a whole-body scan service designed to detect a range of health issues, including ovarian cysts, brain aneurysms, some cancers, enlarged prostates, fatty liver disease, and cystic lesions. The scan covers 33 organs and can identify hundreds of conditions, giving customers a deeper look at their health. A key feature highlighted is the ability to provide comprehensive health information from a single scan. This service caters to individuals who are proactive about their health and seek early detection of potential health problems. The scan starts at $999 and customers can book their scan through the ad. # Visual style The ad features a polished and professional aesthetic, utilizing bright lighting and crisp graphics. The editing rhythm is smooth, with static shots and simple text transitions. The production quality is high-end, resembling a commercial, which supports the tone of trustworthiness and medical authority. The pacing is moderate, with cuts timed to highlight key information. # Hooks Text overlay: 00:00–00:08 prenuvo / 00:00–00:08 Our whole body scan can help / 00:00–00:08 detect / 00:00–00:08 Ovarian cysts / 00:00–00:08 Brain aneurysms / 00:00–00:08 Some cancers / 00:00–00:08 Enlarged prostate / 00:00–00:08 Fatty liver disease / 00:00–00:08 Cystic lesions Visual: 00:00–00:08: A vertical list of various health conditions that can be detected through a Prenuvo scan appears on a blurred teal and green background. The conditions listed include: "Ovarian cysts," "Brain aneurysms," "Some cancers," "Enlarged prostate," "Fatty liver disease," and "Cystic lesions." As each condition appears on the screen, a bright blue box briefly highlights it. The "Prenuvo" logo is at the top left. # Funnel stage Middle of funnel (Consideration) # Pain points The ad clearly implies the central pain point is the fear of undetected health issues that can develop into severe conditions if not caught early. The ad addresses the frustration of limited or single-focus health checks by offering a comprehensive scan. A direct visual cue is provided through the listing of severe conditions that the scan can detect early such as 'Some cancers' and 'Brain aneurysms'. # Value propositions - One scan covers 33 organs and hundreds of conditions. # Benefits - Get a deeper look at your health with Prenuvo. # Features - Whole body scan - Detect ovarian cysts - Detect brain aneurysms - Detect some cancers - Detect enlarged prostate - Detect fatty liver disease - Detect cystic lesions - 33 organs - Hundreds of conditions # Call to action Book your scan # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, using product claims and visual demos to communicate its value proposition. # Storyline - 00:00–00:08 The ad begins by displaying a list of potential health concerns (ovarian cysts, brain aneurysms, and some cancers) that Prenuvo's whole-body scan can detect. This is to grab the viewer's attention by highlighting the importance of early detection and the breadth of issues the scan can identify. - 00:08–00:14 A shot of the Prenuvo scan machine is shown, emphasizing that one scan can cover 33 organs and hundreds of conditions. This illustrates the thoroughness and efficiency of the service. - 00:14–00:18 The ad concludes by urging viewers to "Get a deeper look at your health with Prenuvo," and includes pricing information and a call to action to book a scan. This reinforces the value proposition of comprehensive health insights and prompts immediate action.

# Ad summary This ad promotes Prenuvo, a company offering full body scans to detect various health conditions early. The ad uses quick cuts and text overlays to showcase the speed and comprehensiveness of their scanning services. # Brand positioning Prenuvo is presented as a cutting-edge health technology company focused on preventative care through advanced imaging. The brand positions itself as a proactive solution for early detection of various health conditions, including cancers, aneurysms, and spine changes. Prenuvo aims to occupy the space of comprehensive and early health assessment, contrasting with traditional reactive healthcare models. The brand aligns with a health-conscious lifestyle, promoting peace of mind through proactive health monitoring. This positioning is functional, emphasizing the performance and comprehensiveness of their scanning services. # Product Prenuvo offers full body scans that use advanced imaging technology to detect tumors, spine changes, aneurysms, and cancers as early as stage 1, among hundreds of other conditions. The scans are presented as faster than a daily workout, addressing the purchase barrier of time commitment. The product is for individuals seeking proactive and comprehensive health assessments. The key selling points are early detection, speed, and the breadth of conditions that can be identified. The ad highlights that Prenuvo's scans can help detect serious conditions early, providing an opportunity for timely intervention and improved health outcomes. A mobile app is displayed, suggesting that results are easily accessible via phone. # Visual style The ad features a polished and modern aesthetic with clean lines and a focus on clarity. It uses quick cuts and smooth transitions between shots to maintain a fast pace. The production quality is high-end, resembling a commercial. The visual motifs include illuminated anatomical structures and a consistent color palette of blues, greens, and blacks. The pacing is quick, around 100 BPM. # Hooks Text overlay: 00:01–00:03: Scan your body in less time / 00:01–00:03: than your daily workout Visual: 00:00–00:03: A front view of the Prenuvo full body scanner, set against a gradient light blue background. The scanner's circular opening is illuminated with blue and green light. The camera is static and on a tripod, framing the scanner in a medium shot. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of late detection of serious health conditions, such as cancers, tumors, and aneurysms, which can lead to poorer outcomes and more difficult treatment. "Scan for some cancers as early as stage 1 & hundreds of conditions" # Value propositions - Scan your body in less time than your daily workout: This combines the feature of quick scanning with the benefit of time savings, appealing to busy individuals. - Early detection of serious conditions: By emphasizing the ability to detect cancers as early as stage 1, the ad highlights the value of early intervention for improved health outcomes. # Benefits - Peace of mind - Proactive health monitoring - Early intervention - Improved health outcomes # Features - Full body scans - Advanced imaging technology - Early detection of tumors - Early detection of spine changes - Early detection of aneurysms - Early detection of some cancers as early as stage 1 - Scans for hundreds of other conditions # Call to action Book your Prenuvo scan today # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the features and benefits of its scanning services. # Storyline - 00:00–00:03 The ad begins with a shot of the Prenuvo full body scanner to set the stage and introduce the core offering. - 00:01–00:03 The screen displays, "Scan your body in less time than your daily workout," communicating a key benefit of speed and convenience. - 00:03–00:10 The ad cuts to a series of medical imaging scans displaying various anatomical structures like the head, spine, and vascular system. - 00:03–00:10 Each scan is paired with a text overlay indicating the condition that can be detected, such as "tumors," "spine changes," and "aneurysms," highlighting the comprehensiveness of the scan. - 00:10–00:14 The ad displays a phone screen with a full body scan image, along with a carousel of health conditions, emphasizing the breadth of conditions the scan covers, from "Dense breast tissue" to "Absent ovary." - 00:14–00:17 The ad concludes with a call to action, "Book your Prenuvo scan today," reinforcing the brand name and encouraging immediate action.

# Ad summary This vertical video ad by Prenuvo highlights the benefits of their whole body scans. It opens with the MRI machine before transitioning into a statistic, which emphasizes how one in twenty scans leads to a potentially life-saving diagnosis. Throughout the rest of the ad, the video presents various body scans and the corresponding parts of the body that are being examined. The ad includes a CTA to book a Prenuvo scan. # Brand positioning Prenuvo is presented as a proactive health brand that focuses on early detection of potential life-threatening conditions through advanced scanning technology. The brand occupies a space of preventative and personalized healthcare, positioning itself as a technologically advanced solution for those seeking to monitor their health comprehensively. Prenuvo promotes a lifestyle of health consciousness and proactive wellness, pushing against the norm of reactive healthcare by offering a comprehensive diagnostic tool. The brand's positioning is functional, focusing on the performance and precision of its scans, while also tapping into the emotional reassurance of early detection. # Product Prenuvo offers whole body scans that use advanced imaging technology to detect tumors, spine changes, aneurysms, and other conditions, sometimes as early as stage one. The scans are for individuals who want to proactively monitor their health and detect potential health issues early on. The ad explicitly states the product can scan "for tumors and hundreds of other conditions", as well as "spine changes" and "aneurysms". One of the USPs is the ability to "scan for some cancers as early as stage 1." The scan results are accessible via a phone app. By highlighting the range of conditions detectable and the early stage detection capability, the ad addresses potential purchase barriers related to the perceived necessity and value of the scan. # Visual style The ad has a modern, clinical aesthetic with a focus on clarity and precision. It incorporates clean graphics with digital scanning imagery set against a dark background. The editing style uses quick cuts to transition between scan results and key messages. The production quality is polished and professional, giving a sense of scientific validity. The ad's pacing is moderate, with cuts timed to emphasize the product's key features. # Hooks Spoken: 00:02–00:17: 1 in 20 Prenuvo scans results in a potentially life-saving diagnosis* Text overlay: 00:01–00:02: *Based on our internal data analysis, 5% of Prenuvo scans have helped detect a potentially life-saving condition. This reflects in particular combined prevalence of radiologically-suspected pre-cancerous/cancerous-findings or brain-aneurysms in our WB-MRI screening practice. / 00:02–00:17: 1 in 20 Prenuvo scans results in a potentially life-saving diagnosis* Visual: 00:00–00:03: The shot features a Prenuvo MRI machine in the center of the frame against a solid white background. The MRI machine is primarily white with light blue and green accent lighting inside the tunnel. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of undetected health conditions that can become life-threatening if not caught early. Quote: "1 in 20 Prenuvo scans results in a potentially life-saving diagnosis." # Value propositions - Early detection of life-threatening conditions - Comprehensive health monitoring - Advanced imaging technology # Benefits - Potentially life-saving diagnosis # Features - Whole body scans - Scans for tumors - Scans for spine changes - Scans for aneurysms - Scan for some cancers as early as stage 1 - Hundreds of other conditions # Call to action Book your Prenuvo scan today # Social proof - None used. # Point of view - Brand 100% – The ad conveys the brand’s perspective through on-screen text, scan visuals, and product information, all presented in a straightforward, informative manner. # Storyline - 00:00–00:02 The ad starts with a view of the Prenuvo MRI machine. - 00:02–00:03 The text overlay "1 in 20 Prenuvo scans results in a potentially life-saving diagnosis*" appears over the MRI machine. - 00:03–00:04 The visuals transition to abstract neon-colored visuals. - 00:04–00:06 Then, X-ray scans of the body appear, emphasizing how the Prenuvo scan can scan for tumors and hundreds of other conditions. - 00:06–00:08 Next, the scan highlights how the Prenuvo scan can scan for spine changes and hundreds of other conditions. - 00:08–00:10 The ad highlights how the scan can examine aneurysms and hundreds of other conditions. - 00:10–00:15 The scan examines some cancers as early as stage 1 and hundreds of other conditions. The mobile application is also displayed with the user scrolling through different health conditions, further emphasizing the many different conditions that this app can scan for. - 00:15–00:17 Finally, the ad highlights the call to action, which urges the user to book their Prenuvo scan today.

# Ad summary This ad for Prenuvo promotes their ability to scan for hundreds of conditions including some cancers, aneurysms, and cysts as early as stage 1 in under an hour. The ad includes visuals of the scanning machines as well as screen captures of what a scan looks like on the Prenuvo app. # Brand positioning Prenuvo is presented as a leader in innovative health technology, offering advanced full-body scanning services that go beyond traditional diagnostics. The brand aims to occupy a space in the consumer's mind as being proactive and thorough in health monitoring, emphasizing early detection and comprehensive assessments. Prenuvo aligns with the values of preventative care, technological advancement, and personalized health management. The brand seemingly pushes against the norms of reactive healthcare, where medical interventions typically occur after symptoms appear, advocating instead for a functional approach where early detection can lead to better outcomes and peace of mind. # Product Prenuvo offers full-body scans designed to detect a wide range of health conditions, including cancers, aneurysms, cysts, spine changes, and tumors. The scan is quick, taking under an hour, and it can detect some cancers as early as stage 1. Results can be conveniently viewed through the Prenuvo app. The product addresses the purchase barriers of time and accessibility by providing fast and comprehensive scans in an accessible format. The ad conveys that Prenuvo scans are worth trying or buying because they offer early detection of potentially life-threatening conditions, giving individuals more control over their health outcomes. # Visual style The ad has a polished and modern aesthetic, utilizing clean graphics and a consistent color scheme of blues, greens, and blacks. The editing style is quick, with cuts timed to the music, creating a sense of urgency and highlighting the speed of the Prenuvo scan. The production quality is high, giving the ad a professional and trustworthy feel. The visual motifs include the recurring use of scan images, the Prenuvo logo, and a gradient background. The pacing is fast, with roughly six cuts per minute. # Hooks Text overlay: 00:00–00:03: Scans for hundreds of conditions, including some cancers, aneurysms, and cysts, in under an hour Visual: 00:00–00:02: The shot features a full-body scanning machine in a medical setting. The machine is white with a large circular opening, and the interior glows with soft blue and green lights. The camera is static and shows the machine straight on. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of undetected health conditions that may progress to later stages, where treatment options may be limited or outcomes may be less favorable. The ad implies that people may feel anxious or uncertain about their health due to the potential for hidden or undetected diseases. # Value propositions - Early detection of hundreds of conditions including some cancers. - Quick scan time. # Benefits - Detects cancers - Detects aneurysms - Detects cysts - Detects tumors - Detects spine changes # Features - Scans for hundreds of conditions - Scans for some cancers as early as stage 1 - In under an hour # Call to action Book your Prenuvo scan today # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's official voice, highlighting product features and benefits through text overlays and visuals. # Storyline - 00:00–00:02 The ad opens with an image of a Prenuvo full-body scanning machine. - 00:00–00:03 On-screen text appears that reads, "Scans for hundreds of conditions, including some cancers, aneurysms, and cysts, in under an hour," highlighting the machine’s capabilities in a short time frame. This is told from the brand's perspective and is meant to highlight the variety of conditions the scan can detect and the quick turnaround time. - 00:03–00:04 The camera transitions to a view of a full-body scan that looks like a watery silhouette. - 00:03–00:05 The words, "Scan for tumors and hundreds of other conditions" appear on the screen, again highlighting the variety of conditions the scan is able to detect. - 00:05–00:07 The ad continues by showing a scan of the spine and the on-screen text reads, "Scan for spine changes and hundreds of other conditions". - 00:07–00:09 Next, the ad shows a scan of the brain. Text reads, "Scan for aneurysms and hundreds of other conditions", showing the versatility of the machine. - 00:09–00:14 Finally, the ad displays a phone screen showing various scans, with text that reads, "Scan for some cancers as early as stage 1 & hundreds of conditions". The camera pans around the screen showing different conditions the scan can detect. This part of the ad focuses on showing how early cancer can be detected and the variety of issues the scan covers. - 00:14–00:16 The ad closes with on-screen text that reads, "Book your Prenuvo scan today", followed by the brand’s logo. The perspective is from the brand, making a direct call to action.

# Ad summary The ad promotes Prenuvo's whole body MRI scan, emphasizing its ability to detect many types of cancer, often before symptoms appear, as well as tumors, spine changes, and aneurysms. It highlights early detection capabilities, claiming to scan for some cancers as early as stage 1, and ends with a call to action to book a Prenuvo scan today. # Brand positioning Prenuvo is presented as a proactive health brand focused on early detection of critical illnesses like cancer through its whole-body MRI scans. The brand positions itself as a leader in preventative healthcare, emphasizing its advanced technology and ability to detect conditions before symptoms manifest. This suggests a positioning focused on health-conscious individuals who prioritize proactive monitoring and early intervention over reactive treatment. The brand aims to occupy the space of advanced, accessible preventative medicine, appealing to those who value detailed insights into their health status. # Product Prenuvo offers whole body MRI scans designed for early detection of various health conditions, particularly cancer. The scan works by using MRI technology to provide detailed images of the body's internal structures, allowing for the detection of tumors, spine changes, aneurysms, and other conditions. It is explicitly stated that the scan can detect some cancers as early as stage 1. The scan is for individuals who are proactive about their health and want to identify potential issues before symptoms arise. The unique selling proposition is its ability to detect a wide range of conditions at an early stage, including stage 1 cancers. The ad addresses potential purchase barriers by emphasizing the breadth of conditions it can detect, aiming to justify the investment in preventative care. # Visual style The ad has a sleek and modern aesthetic with a clean, clinical feel. The editing style is characterized by quick cuts and static shots, which are timed to the music beats to emphasize key messages. The production quality is high, resembling a polished commercial, which supports the tone of advanced technology and medical expertise. Visual motifs include the use of X-ray images and health conditions. # Hooks Text overlay: 00:00–00:04 Prenuvo's whole body MRI can help detect many types of cancer, often before symptoms appear Visual: 00:00–00:04: The camera focuses on a Prenuvo whole body MRI machine in a well-lit, minimalist medical setting. The machine is white with teal and green accents. The camera remains static, providing a clear view of the device. No people are visible in this shot. Text overlay says "Prenuvo's whole body MRI can help detect many types of cancer, often before symptoms appear." # Funnel stage Middle of funnel (Consideration) # Pain points The ad taps into the fear of undetected health issues, particularly cancer, by explicitly stating that the scan detects many types of cancer, often before symptoms appear. # Value propositions - Early detection of various conditions by scanning the whole body - Prenuvo's whole body MRI can help detect many types of cancer, often before symptoms appear. # Benefits - Detect many types of cancer, often before symptoms appear. - Early detection - Detect conditions at stage 1 # Features - Whole body MRI - Detect many types of cancer - Scan for tumors - Scan for spine changes - Scan for aneurysms - Scan for some cancers as early as stage 1 - Hundreds of conditions # Call to action Book your Prenuvo scan today # Social proof - None used. # Point of view - Brand 100% – The ad uses text overlays to communicate the brand's value proposition and product capabilities. # Storyline - 00:00–00:02 The ad begins by showing a Prenuvo whole body MRI machine. - 00:02–00:04 The ad transitions to text overlay that states Prenuvo's whole body MRI can help detect many types of cancer, often before symptoms appear. The perspective is from the brand, highlighting a key benefit of the product to the consumer. - 00:04–00:09 The ad highlights specific scan results showing tumors, spine changes, and aneurysms. - 00:09–00:14 The ad shows a list of conditions being scanned for. - 00:14–00:16 The ad ends with a call to action to book your Prenuvo scan today.

# Ad summary A man shares that he is going to get a full body MRI. He notes that there is a lot of cancer in his family, so getting a full body MRI seems like a good idea. He watches Beat Bobby Flay during his scan and finds out that he does not have cancer. He does find out that he has an enlarged prostate and scoliosis. He ends the video encouraging viewers to stop worrying about their outsides and focus on their insides. # Brand positioning Prenuvo provides proactive full body MRI scans to identify potential health risks early. The brand aims to occupy a space in consumers' minds that prioritizes preventative health and comprehensive body imaging. They promote a sense of empowerment and control over one's health. Prenuvo pushes against the traditional reactive approach to healthcare, advocating for a proactive approach by offering early detection of potential health issues. With its advanced MRI technology, Prenuvo aims to provide a functional and reliable service for comprehensive health monitoring. # Product Prenuvo offers full body MRI scans designed for early detection of health issues. These scans are suitable for individuals who have a family history of cancer or are proactive about their health. The MRI scans provide comprehensive imaging of the entire body, allowing for early identification of potential problems before they become serious health concerns. The USP is the ability to detect health issues early. Prenuvo addresses the purchase barrier of fear or discomfort associated with medical procedures by creating a comfortable experience. The scans are presented as a means to reduce anxiety by gaining knowledge about one's health. By offering early detection and comprehensive imaging, Prenuvo provides value by empowering users to take control of their health and potentially prevent serious illnesses. # Visual style The ad has a polished commercial aesthetic, with clear and professional shots that highlight the modern and high-end nature of Prenuvo's facility. The editing style is a mix of quick cuts and static shots. The production quality is high, lending credibility to the service being offered. The pacing is moderate, with cuts timed to coincide with voiceover lines. # Hooks Spoken: Male 1: Today I'm getting a full body MRI at Prenuvo. Text overlay: Today I'm getting / a full body MRI / at Prenuvo. Visual: 00:00–00:02 A medium shot of a man standing outside on a sidewalk in front of the Prenuvo business. He is wearing a black puffer jacket, black pants, and a black shirt. The background includes the front of the Prenuvo business, with a Prenuvo sign. There are cars driving on the street and bare trees. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of anxiety and fear related to potential health issues, especially for those with a family history of cancer. The ad aims to alleviate the fear of unknown health problems by providing a means to check for potential health issues early. # Value propositions - Comprehensive imaging of the entire body for early identification of potential problems. # Benefits - Early detection of health issues # Features - Full body MRI scan # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is told entirely from the perspective of a customer sharing his experience with Prenuvo. # Storyline - 00:00–00:02 The video begins with a man standing outside stating that he is getting a full body MRI at Prenuvo. - 00:03–00:03 Next, the man is inside the facility and getting ready for the MRI scan. - 00:04–00:07 The man states that one of the reasons he is getting the MRI scan is that there is a lot of cancer in his family. - 00:08–00:12 He goes on to say that now that he is approaching his mid-thirties, it is a great time to start checking for cancer. - 00:13–00:15 The man states that he chose to watch Beat Bobby Flay during his scan. - 00:16–00:24 The man states that he does not have cancer and that the only thing he needs to worry about is his enlarged prostate. - 00:25–00:27 Next, the man states that he has scoliosis and that he kind of knew. - 00:28–00:30 The man states that he has to warn the viewer that they are about to see his insides. - 00:36–00:41 Next, the man is sitting down stating to stop worrying so much about our outsides and focus more on our insides.

# Ad summary This ad for Prenuvo highlights how their advanced MRI technology can help people understand what's happening inside their body. In under an hour, their scan captures 1.3 billion data points to help provide detailed insights into your health. Scans start at $999. # Brand positioning Prenuvo positions itself as a proactive healthcare service focused on providing detailed insights into your health through advanced MRI technology. By focusing on early detection of hundreds of conditions, even before symptoms appear, Prenuvo aims to empower individuals with knowledge about their bodies, promoting a sense of control and preparedness. The brand aligns with values of prevention and comprehensive health management, appealing to those who prioritize understanding their health risks and taking early action. Prenuvo pushes against the norm of reactive healthcare, offering a functional and empowering solution for proactive health management. # Product Prenuvo offers advanced MRI scans that provide detailed insights into your health. Using advanced MRI technology, the scan captures 1.3 billion data points in under an hour. These scans are designed to detect hundreds of conditions across major systems of the body, sometimes before symptoms appear. It is for people looking to be proactive with their health and get a detailed picture of what is going on inside their body. A key selling point is that these scans help detect conditions before symptoms appear, allowing for early intervention. Proactive healthcare starts with Prenuvo, and scans start at $999. # Visual style The ad has a modern and polished aesthetic, blending clinical imagery with lifestyle visuals. The editing style incorporates quick cuts and smooth transitions, maintaining a moderate pace, approximately 20 cuts per minute. The production quality feels like a polished commercial, enhancing the brand's credibility. The ad uses a visual motif of contrasting MRI scans with scenes of healthy activities. Audio-visual sync is present, with text and product actions timed to voiceover lines. # Hooks Spoken: 00:00–00:04 Female: Prenuvo helps people understand what's happening inside their body. Text overlay: 00:04–00:04 Each scan uses advanced MRI technology Visual: 00:00–00:04 The shot is a dark screen filled with numerous grayscale MRI scans of different body parts (e.g., brain, spine, colon). The camera is stationary, and the shot gives a flat lay view of the scans, with lighting emphasizing the contrast in the images. The MRI text is embedded in the images themselves. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the uncertainty about one's internal health and the desire for early detection of potential health issues, illustrated by the line: “sometimes before symptoms appear.” # Value propositions - The product uses advanced MRI technology to detect hundreds of conditions - 1.3 billion data points are captured in under an hour to provide detailed insights into your health. # Benefits - Helps people understand what's happening inside their body - Provides detailed insights into your health - Detects conditions sometimes before symptoms appear # Features - Advanced MRI technology - Captures 1.3 billion data points in under an hour - Detects hundreds of conditions across major systems of the body # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is communicated through the brand's official voice, using scripted lines and product claims to inform the audience about the benefits of Prenuvo's MRI technology. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a shot of MRI images to show what it's like to see inside the body. This captures the viewer's attention and introduces the product. The female voiceover explains that Prenuvo helps people understand what's happening inside their body. This establishes the brand's mission from the brand's perspective. - 00:04–00:09 00:04–00:09 The ad shows an animated MRI scan of the body, which builds on the previous images of MRI's shown. The female voiceover explains that each scan uses advanced MRI technology to help detect hundreds of conditions. This reveals more details about the Prenuvo product from the brand's perspective. - 00:09–00:13 00:09–00:13 The ad shows a montage of people engaged in healthy activities. This illustrates the importance of health and wellness, and builds on the previous description of how Prenuvo detects hundreds of conditions. The female voiceover explains that Prenuvo can detect conditions across major systems of the body, sometimes before symptoms appear, emphasizing a core benefit of the service from the brand's perspective. - 00:13–00:25 00:13–00:25 The ad cuts back to MRI imagery and animated data points. This builds upon the beginning of the advertisement that features MRI images. The female voiceover explains that in under an hour, the scan captures 1.3 billion data points to help provide detailed insights into your health. The screen shows the logo for Prenuvo with the call to action: Scans start at $999. This adds a layer of credibility to the service from the brand's perspective.

# Ad summary The ad promotes Prenuvo's preventative whole body scans, emphasizing that they can be paid for through HSA/FSA plans. The ad lists various health conditions that Prenuvo scans can detect and ends with a CTA to invest in your health. # Brand positioning Prenuvo is presented as a forward-thinking healthcare company focused on proactive and comprehensive health screening. Positioned in the preventative health space, the brand emphasizes early detection of potential health issues through advanced scanning technology. Prenuvo aims to instill a sense of control and investment in one's health, appealing to individuals who prioritize long-term wellness and are willing to take proactive measures. The brand aligns with values of health consciousness, technological innovation, and personalized care, pushing against the reactive norm of traditional healthcare by offering a full-body scan for early detection of diseases. # Product Prenuvo offers a full body scan that allows for early detection of diseases. The scan is for anyone looking to be proactive about their health. Prenuvo scans are capable of detecting some cancers, brain aneurysms, ovarian cysts, enlarged prostates, fatty liver disease, and cystic lesions. The scan can be paid for using HSA/FSA funds. This service aims to remove the barrier of late diagnoses by offering a way to catch diseases early. The ad encourages viewers to 'Invest in your health'. # Visual style The ad has a clean and modern visual style. The use of a frosted glass panel overlaid on a clinical setting gives a tech-forward, medical feel. The color scheme is simple, mainly using white, light gray, and light green. This creates a calming and trustworthy atmosphere. The layout is simple and easy to read, which enhances scannability. # Hooks Headline: Use your HSA/FSA for Prenuvo. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of late disease diagnoses and the anxiety that comes with it. The ad subtly conveys the fear of the unknown and the potential for diseases to progress undetected until they reach a critical stage. # Value propositions - Use your HSA/FSA for Prenuvo. # Benefits - Early detection of diseases # Features - Prenuvo offers full body scans - Can use HSA/FSA to pay for Prenuvo scans # Call to action Invest in your health # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, with Prenuvo promoting its services and encouraging viewers to take control of their health through early detection. # Storyline - The ad begins by highlighting that Prenuvo scans can be paid for using HSA/FSA funds. This is included to make the service seem more accessible and affordable to those who have these health savings accounts, as told from the brand's perspective. - The ad lists several diseases and conditions that Prenuvo scans can detect. This is included to demonstrate the value of the scan and show the range of health issues it can identify from the brand's perspective. - The ad ends with a call to action to invest in your health. This is included to encourage viewers to take action and book a scan as told from the brand's perspective.

# Ad summary The ad for Prenuvo features an image of the Prenuvo scanner. The ad states that you may be able to use your HSA or FSA to cover the cost of the Prenuvo scan. The ad also shows conditions that the scan detects, such as brain aneurysms, ovarian cysts, and enlarged prostate. # Brand positioning Prenuvo positions itself as a proactive health company that empowers individuals to invest in their well-being through advanced scanning technology. The brand emphasizes early detection and comprehensive screening of multiple organs in a single scan, offering a functional approach to health monitoring. By promoting the use of HSA/FSA funds, Prenuvo presents itself as an accessible option for those seeking in-depth health insights, differentiating itself from traditional reactive healthcare models and advocating for a preventative, informed approach to personal health management. # Product Prenuvo offers a comprehensive scan designed to screen 33 organs for hundreds of conditions. The scan is intended for individuals interested in proactively monitoring their health and detecting potential issues early. The product is highlighted for its ability to screen for some cancers, brain aneurysms, ovarian cysts, enlarged prostate, fatty liver disease, and cystic lesions. A key USP is the scan's capability to provide extensive screening in a single session, addressing the purchase barrier of time and convenience while offering detailed health insights. # Visual style The ad has a modern and clinical visual style with a clean layout. It features a gradient dark green background with an X-ray on the right, suggesting a medical context. The image treatment is polished, featuring a well-lit MRI machine on the left, providing a professional and trustworthy feel. The typography is integrated cleanly, ensuring scannability and clarity. The overall style aligns with platform norms while maintaining a high-design look, enhancing stop power in the feed. # Hooks Headline: Your HSA/FSA may cover your Prenuvo scan. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point in the ad is the potential lack of awareness about one's health status, specifically the presence of conditions such as cancers, brain aneurysms, ovarian cysts, enlarged prostate, fatty liver disease, and cystic lesions, which are listed in the ad. # Value propositions - Your HSA/FSA may cover your Prenuvo scan. Investing in your health may be more affordable than you think. # Benefits - Invest in your health # Features - One scan screens 33 organs for hundreds of conditions. # Call to action Invest in your health # Social proof - None used. # Point of view - Brand: The POV is consistently from the brand, as the ad promotes the Prenuvo scan and its benefits. # Storyline - The ad opens with a callout that the Prenuvo scan may be covered by the user's HSA/FSA. The intention is to get the user's attention by offering a means of paying for the scan. This is told from the brand's perspective. - The ad explains that one scan can screen 33 organs for hundreds of conditions. This communicates what the scan offers. This is told from the brand's perspective. - The ad urges the viewer to invest in their health. The intention is to communicate the benefit of getting the scan. This is told from the brand's perspective. - The ad lists conditions that the scan screens for. The intention is to communicate what conditions the scan is able to detect. This is told from the brand's perspective.

# Ad summary This ad promotes Prenuvo, a company that provides comprehensive body scans to detect potential health issues early. The ad uses a search bar motif to highlight common health-related search queries, then pivots to position Prenuvo as the solution for gaining deeper insights into one's health. It emphasizes the speed, comprehensiveness, and advanced technology of the scan, ending with a call to action to book a scan. # Brand positioning Prenuvo is presented as a cutting-edge health service that offers a comprehensive, proactive approach to detecting health issues early. The brand aims to occupy the space of preventative health and peace of mind, appealing to individuals who are health-conscious and value thoroughness. It positions itself as a solution to the anxiety of hidden health problems, pushing against the reactive norm of waiting for symptoms to appear before seeking medical attention. The brand positioning is both functional (offering advanced technology and comprehensive screening) and emotional (providing reassurance and proactive control over one's health). # Product Prenuvo offers a comprehensive body scan service that utilizes advanced imaging technology to screen for a wide range of potential health issues, including cancer and brain aneurysms. The scan captures 1.3 billion data points across 33 organs in under an hour, providing a detailed overview of the body's health. This service is for individuals who are proactive about their health and seek early detection of potential problems. The scan starts at $999 and addresses the barrier of uncertainty by offering a clear, comprehensive picture of one's health, helping individuals get deeper insights with Prenuvo. The ad emphasizes that the product is thorough, fast, and uses advanced technology. # Visual style The ad has a sleek, modern aesthetic with a polished commercial feel. The editing style includes quick cuts and static shots with smooth transitions. The visual motifs include digital-style backgrounds, neon color accents, and search bar overlays. The pacing is consistent, with a moderate number of cuts per minute, and the audio-visual sync is timed to the text overlays and transitions. # Hooks Text overlay: 00:00–00:02 could I have hidden health issues? Visual: 00:00–00:02 The background displays a blurred, flowing pattern of blue and green lights against a dark backdrop. In the foreground, a search bar appears with the text "could I have h" being typed. The location and tone are digital and inquisitive. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the anxiety and uncertainty surrounding hidden health issues that may go unchecked. The visual of the search bar with queries like "could I have hidden health issues?" highlights this concern. # Value propositions - Comprehensive scan in under an hour: Time-saving, complete overview - Screens for hundreds of conditions, including cancer and brain aneurysms: Thorough early detection, peace of mind - Starts at $999: Transparent, accessible pricing # Benefits - Get deeper insights with Prenuvo # Features - One comprehensive scan - In under an hour - Captures 1.3 billion data points across 33 organs - Screens for hundreds of conditions, including cancer and brain aneurysms - Starts at $999 # Call to action Book your scan # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the official voice of the brand, making product claims and showcasing its services. # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a search bar displaying common health-related search queries, such as "could I have hidden health issues?", "are parts of my body unchecked?", and "how does whole body screening work?". The intention is to highlight the anxieties and questions people have about their health. - 00:07–00:11 00:07–00:11 A text overlay appears stating, "Stop searching. Start seeing." This message marks a shift from the anxiety of searching for answers to the solution offered by Prenuvo. - 00:11–00:19 00:11–00:19 The ad introduces Prenuvo and its key features, highlighting that it provides "one comprehensive scan in under an hour," captures "1.3 billion data points across 33 organs," and "screens for hundreds of conditions, including cancer and brain aneurysms." This aims to convey the product's comprehensiveness and efficiency. - 00:19–00:24 00:19–00:24 The ad concludes with the call to action to “Book your scan,” reinforcing that people can "get deeper insights with Prenuvo." This prompts the viewer to take the next step and engage with the brand.

# Ad summary This ad promotes Prenuvo, a company that offers full body scans to detect cancer and other conditions at early stages. The ad features visuals of the scan process and resulting images, highlighting the ability to scan for various health issues. # Brand positioning Prenuvo is presented as a cutting-edge health technology company focused on preventative care through advanced imaging. The brand positions itself as a provider of comprehensive full-body scans that can detect cancer at Stage 1, along with over 500 other conditions. This positions Prenuvo as a proactive health partner, emphasizing early detection and comprehensive health insights. The brand aligns with a health-conscious lifestyle, promoting the value of detailed internal health monitoring. It pushes against the norm of reactive healthcare, offering a functional approach to health management by providing detailed scans for early detection. # Product Prenuvo offers full body scans using advanced imaging technology to detect cancer at Stage 1 and over 500 other conditions. The scan is designed for individuals who want a comprehensive overview of their health status, focusing on early detection and preventative care. The ad highlights the ability to scan the whole body, check for tumors, spine changes, aneurysms, and cancer. The product's USP is its ability to provide a detailed internal view of the body, enabling early detection of potential health issues. The ad addresses the purchase barrier of uncertainty about internal health by offering a clear, detailed scan that can identify problems early. # Visual style The ad has a polished and clinical aesthetic, using clean visuals and a minimalist design. The editing style features static shots with smooth transitions, creating a professional and informative tone. The production quality is high-end, supporting the intended tone of advanced technology and medical precision. The pacing is consistent, maintaining a steady flow of information. The cuts are timed to emphasize key points, enhancing the overall impact of the message. # Hooks Text overlay: 00:00–00:03 Look inside your body like never before. Visual: 00:00–00:02: A woman stands in a white scanning machine with a light blue accent. She is wearing a gray tank top and white pants. The background is a plain white wall. The camera is positioned directly in front of her, looking up slightly. The lighting is bright and even, creating a clean and clinical feel. The product interaction involves the woman being positioned for a full body scan. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty about internal health and the fear of undetected conditions. The visual of the woman in the scanning machine and the text "Look inside your body like never before" signal the frustration of not knowing what's happening inside your body. # Value propositions - Comprehensive health monitoring through full body scans - Early detection of cancer and other conditions - Advanced imaging technology for detailed internal views # Benefits - Look inside your body like never before - Scan your whole body - Scan for tumors - Scan for spine changes - Scan for aneurysms - Scan for cancer at Stage 1, and 500+ other conditions # Features - Full body scan - Detects cancer at Stage 1 - Detects 500+ other conditions # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the capabilities and benefits of the Prenuvo scan. # Storyline - 00:00–00:02 The ad begins by showing a woman standing in a scanning machine. - 00:00–00:02 The message conveyed is that the viewer can now look inside their body in a way that was never possible before, creating a sense of innovation and advanced technology. The perspective is from the brand, showcasing the capabilities of their scanning technology. The tone is informative and intriguing, aiming to capture the viewer's attention with the promise of unprecedented health insights. - 00:02–00:04 The ad transitions to a full body scan image, highlighting the ability to scan the entire body. - 00:02–00:04 The message is that the scan provides a comprehensive view of the body's internal structures. The perspective remains from the brand, demonstrating the breadth of the scan. The tone is factual and reassuring, emphasizing the thoroughness of the examination. - 00:04–00:11 The ad shows various scan images focusing on specific areas, such as tumors, spine changes, and aneurysms. - 00:04–00:11 The message is that the scan can detect specific health issues, providing targeted insights. The perspective is from the brand, showcasing the scan's diagnostic capabilities. The tone is precise and informative, highlighting the scan's ability to identify specific conditions. - 00:11–00:14 The ad concludes by stating that the scan can detect cancer at Stage 1 and over 500 other conditions, displaying the Prenuvo logo. - 00:11–00:14 The message is that the scan offers early detection and comprehensive health monitoring. The perspective is from the brand, reinforcing the value proposition of early detection. The tone is confident and reassuring, emphasizing the scan's ability to provide peace of mind through early diagnosis.

# Ad summary Dr. Amar Patel, Vice President of Neuroradiology, shares his personal experience with a liver mass and how it led him to Prenuvo. He emphasizes the importance of early detection and access to advanced imaging, highlighting Prenuvo's mission to provide meaningful insight into people's health. # Brand positioning Prenuvo is presented as a forward-thinking health company focused on early detection and preventative care through advanced imaging technology. The brand aims to occupy a space in the consumer's mind as a provider of meaningful health insights, empowering individuals to take proactive control of their well-being. Prenuvo aligns with values of health consciousness, access to cutting-edge technology, and a proactive approach to healthcare. The brand pushes against the norm of reactive healthcare, where issues are addressed only after symptoms arise, by offering a comprehensive, early-detection solution. The brand positioning is both functional, providing advanced imaging, and emotional, offering peace of mind and empowerment through knowledge. # Product Prenuvo is a health service that provides early and meaningful insight into an individual's health through advanced imaging technology. The service is for anyone who values proactive health management and wants to gain a comprehensive understanding of their health status before symptoms arise. The ad highlights the mission to give people early, meaningful insight into their health. The USP is the ability to detect potential health issues early, allowing for timely intervention and better health outcomes. The ad addresses the purchase barrier of not knowing what's happening inside your body and the potential for serious health issues to go undetected until it's too late. The ad tells the viewer that Prenuvo is worth trying because it offers the opportunity to take control of their health and potentially avoid serious health complications. # Visual style The ad has a polished and professional aesthetic, combining direct address from an expert with relevant visuals. The editing style is smooth with static shots and slow zooms. The production quality is high, giving it a commercial feel. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:04: Dr. Amar Patel: More than over a decade ago, a few of us students were practicing abdominal ultrasound. Text overlay: 00:00–00:04: Dr. Amar Patel, MD / 00:00–00:04: Vice President of Neuroradiology / 00:00–00:04: More than over a decade ago, Visual: 00:00–00:04: Dr. Amar Patel, a middle-aged man with dark hair, is centered in the frame, wearing a gray shirt and a dark blazer. He is speaking directly to the camera in a well-lit room with a window in the background. The camera is stationary, and the lighting is soft and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of potential health issues going undetected until it's too late. Dr. Patel's personal experience with a liver mass that grew over several years underscores the importance of early detection: 'Several years later, I happened to get scanned again. The mass had grown.' # Value propositions - Early detection allows for timely intervention and better health outcomes. - Prenuvo's mission aligns with the value of proactive health management. # Benefits - Opportunity to take control of your health - Potential to avoid serious health complications - Access to advanced imaging and expert care # Features - Advanced imaging technology - Early detection of potential health issues - Meaningful insight into health # Call to action None used. # Social proof - Dr. Amar Patel (Vice President of Neuroradiology) shares his personal experience with a liver mass and how Prenuvo's mission resonated with him, implying firsthand use and endorsement. # Point of view - Expert 100% – The ad is told entirely from the perspective of Dr. Amar Patel, a medical professional, sharing his personal health journey and endorsing Prenuvo. # Storyline - 00:00–00:04 Dr. Amar Patel introduces himself and shares that over a decade ago, as a student, he was practicing abdominal ultrasound. - 00:04–00:08 He recounts a moment during his scan when his teacher identified a large liver mass, setting a serious and concerning tone. - 00:08–00:17 Dr. Patel continues, explaining that several years later, the mass had grown, leading to a five-hour liver surgery and a week-long hospital stay, emphasizing the severity of the situation. - 00:17–00:24 He reflects on how lucky he was to have access to advanced imaging and expert care, shifting the tone to one of gratitude and awareness. - 00:24–00:28 Dr. Patel acknowledges that not everyone has the same opportunity, creating a sense of empathy and highlighting the disparity in healthcare access. - 00:28–00:35 He transitions to discussing Prenuvo, stating that its mission to provide early, meaningful insight into health immediately resonated with him, connecting his personal experience to the brand's purpose. - 00:35–00:38 Dr. Patel emphasizes that Prenuvo's mission is something he has lived, not just believed in, reinforcing his credibility and personal connection to the brand. - 00:38–00:42 He concludes by expressing his desire for more people to have the same opportunity he did, ending on a hopeful and empowering note.

# Ad summary This ad is for Prenuvo. The ad provides details about the MRI such as the amount of data points it processes and the number of organs that it covers. It also states the MRI is available for as low as $83/month. # Brand positioning Prenuvo positions itself as a high-tech health service, offering advanced whole-body MRI scans for early detection of potential health issues. The brand emphasizes comprehensive data analysis and coverage, suggesting a commitment to thoroughness and preventative care. By focusing on advanced technology and detailed assessments, Prenuvo aims to occupy a space in the consumer's mind as a cutting-edge, proactive healthcare solution. The brand aligns with a lifestyle of health-consciousness and proactive wellness, appealing to individuals who prioritize early detection and comprehensive health monitoring. Prenuvo may be pushing against the norms of traditional reactive healthcare, where interventions often occur after symptoms arise, by offering a forward-looking, preventative approach. The brand positioning is both functional (advanced technology, data analysis) and emotional (peace of mind, proactive care). # Product The product is a whole body MRI scan offered by Prenuvo. This comprehensive scan analyzes 1.3 billion data points in under 1 hour and covers 33 organs. It assesses 60 million conditions since 2019. The ad addresses the purchase barrier of cost by stating that the scan is available for "as low as $83/month". The MRI is intended for anyone who wants to be proactive about their health and get a comprehensive overview of their body's condition. # Visual style The ad has a clean and modern aesthetic, emphasizing the high-tech nature of the product. The image is well-lit and professionally shot, creating a sense of trust and credibility. The use of a dark background with bright green accents gives the ad a sleek and futuristic feel. # Hooks Headline: Whole body MRI # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that many people are concerned about undetected health conditions. It suggests that by the time symptoms appear, the condition may have progressed, making treatment more difficult. The ad aims to address this concern by offering a proactive, early detection solution through a whole-body MRI scan. # Value propositions - Advanced technology for detailed health insights - Comprehensive scan covering multiple organs - Affordable monthly payment options # Benefits - Early detection of potential health issues - Comprehensive health assessment - Proactive health management # Features - 1.3 Billion data points under 1 hour - Covers 33 organs - 60 million conditions assessed since 2019 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad uses brand POV, as it highlights Prenuvo's MRI scan's data points, organ coverage, and cost. # Storyline - The ad starts by introducing the Prenuvo whole-body MRI service, immediately conveying its purpose and scope. The intention is to grab attention by highlighting the comprehensive nature of the scan and its ability to provide a full-body health assessment. This information is being presented from the brand's perspective, aiming to establish the product as a valuable and thorough healthcare solution. - The ad then provides specific data points about the MRI scan, such as the 1.3 billion data points processed in under 1 hour and coverage of 33 organs. This is meant to illustrate the advanced technology and detailed analysis that Prenuvo offers. The brand is emphasizing the thoroughness and efficiency of its service, reinforcing its value proposition. This information is presented from the brand's perspective, aiming to build trust and credibility through quantifiable metrics. - The ad concludes by addressing the cost barrier, stating that the MRI is available for as low as $83/month. This is intended to make the service more accessible and appealing to a broader audience. The brand is aiming to remove a potential obstacle to purchase by highlighting the affordability of the scan. This information is presented from the brand's perspective, aiming to drive interest and consideration by showcasing a manageable monthly payment option.

# Ad summary This ad features a testimonial from Bill Kehoe, who emphasizes the importance of full body scans for preventative health, utilizing a concise and credible approach. # Brand positioning Prenuvo is presented as a forward-thinking healthcare provider that prioritizes early detection and preventative care through advanced full body scanning technology. The brand positions itself as a leader in proactive health management, emphasizing the importance of comprehensive health assessments for individuals seeking to stay ahead of potential health issues. Prenuvo aims to occupy the consumer's mind as a modern, reliable solution for those who value informed health decisions and peace of mind. # Product Prenuvo provides full body scans designed to detect potential health issues early. These scans offer a comprehensive overview of the body's internal state, allowing for early intervention and preventative measures. The scan is positioned as an opportunity for individuals to take control of their health and make informed decisions. The ad aims to lower purchase barriers by presenting the scan as a necessary and valuable tool for maintaining long-term health, appealing to those who prioritize proactive healthcare. # Visual style The ad has a clean and straightforward visual style. The editing is minimal, focusing on clear delivery of the testimonial. The transition to the brand logo is smooth and simple. The use of a social media post overlay adds a touch of UGC feel. # Hooks Spoken: 00:00–00:06: If you have the opportunity to have a full body scan, there's absolutely no reason not to do it. Text overlay: 00:00–00:06: prenuvo / 00:00–00:06: Bill Kehoe (comment box) / 00:00–00:06: If you have the opportunity to have a full body scan, there's absolutely no reason not to do it. (comment box) Visual: 00:00–00:06: Close-up shot of a man, Bill Kehoe, speaking directly to the camera. He has a bald head and is wearing a dark uniform-style jacket. The background is slightly blurred, suggesting an indoor setting with red and yellow tones. A text box overlay displays his quote, presented as a social media post. The lighting is soft, and the camera is relatively static with slight natural movements. # Funnel stage Middle of funnel (Consideration) # Pain points The potential for undetected health issues and the need for proactive health management. # Value propositions - Early detection and prevention of health issues # Benefits - Opportunity to have a full body scan # Features - Full body scan # Call to action None used. # Social proof - "If you have the opportunity to have a full body scan, there's absolutely no reason not to do it" – Bill Kehoe # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer giving a testimonial. # Storyline - 00:00–00:06 The ad begins with a man speaking directly to the camera, sharing a personal recommendation about full body scans. - 00:07–00:10 The brand logo and name appear on screen, reinforcing the product being advertised.

# Ad summary This ad promotes Prenuvo, a whole body scan that can help detect stage 1 cancer, silent killers like aneurysms, spine degeneration, and hundreds of other conditions. The ad features a diverse group of people who are smiling and looking up, implying that they are happy and healthy because they got an early detection scan. # Brand positioning Prenuvo is presented as a cutting-edge health technology company focused on preventative care through early detection. The brand aims to occupy the space of proactive health management, empowering individuals to take control of their well-being. Prenuvo aligns with values of health consciousness, technological advancement, and peace of mind. The brand pushes against the norm of reactive healthcare, where conditions are often addressed only after symptoms appear. The brand positioning is both functional, highlighting the advanced scanning technology, and emotional, emphasizing the reassurance and control it offers. # Product Prenuvo offers a whole body scan that uses advanced imaging technology to detect various health conditions in their early stages. The scan is designed for health-conscious individuals who want to proactively monitor their health and seek early intervention if necessary. The scan can detect stage 1 cancer, silent killers like aneurysms, spine degeneration, and hundreds of other conditions. The USP is early detection, which allows for timely intervention and potentially better outcomes. The ad addresses the purchase barrier of uncertainty about one's health by offering a comprehensive overview of potential issues before they become critical. The ad tells the viewer that this product is worth trying because it provides peace of mind and the opportunity to take control of their health. # Visual style The ad has a polished and modern aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Text overlay: Prenuvo / Prenuvo Whole Body Scan can help detect / Stage 1 cancer Visual: 00:00–00:03: A dark background with the Prenuvo logo at the top. Text overlay reads, "Prenuvo Whole Body Scan can help detect." Below, a list of conditions appears one by one in green bubbles: "Stage 1 cancer," "Silent killers like aneurysms," "Spine degeneration," and "Hundreds of other conditions." To the right, a partial view of the Prenuvo scanning machine is visible, with blue and green lights. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of uncertainty and anxiety about one's health. The ad implies that people worry about developing serious health conditions without knowing it. # Value propositions - The Prenuvo Whole Body Scan offers early detection of various health conditions, allowing for timely intervention and potentially better outcomes. # Benefits - Early detection - Early intervention # Features - Whole body scan - Detect stage 1 cancer - Detect silent killers like aneurysms - Detect spine degeneration - Detect hundreds of other conditions # Call to action Book your scan today # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, highlighting the benefits of their whole body scan and encouraging viewers to book a scan. # Storyline - 00:00–00:06 The ad opens with a display of the Prenuvo logo and the claim that the Prenuvo Whole Body Scan can help detect various conditions. - 00:07–00:12 The ad transitions to a series of black and white shots of people looking up and smiling, accompanied by the text overlay, "With early detection, you can seek early intervention."