How Peach and Lily Advertises on Meta

# Ad summary This ad features a woman promoting the Peach and Lily Glass Skin Luminizing Stick. She highlights its dual function as both skincare and highlighter, emphasizing its hydrating, smoothing, calming, and protective properties. She demonstrates how to apply it over makeup to illuminate and refresh the skin, suggesting application on the high points of the face, eyes, nose, and lips for a buildable, sheer glow that doesn't disturb makeup. # Brand positioning Peach and Lily is presented as a brand that merges skincare with makeup, offering products that not only enhance appearance but also provide skincare benefits. The brand aims to occupy a space in the consumer's mind where beauty and skincare are not mutually exclusive, but rather complementary. The brand aligns with values of healthy, radiant skin and effortless beauty, promoting a lifestyle where makeup enhances natural beauty rather than masking it. The brand pushes against the norm of makeup being solely cosmetic by infusing skincare benefits into its products. The brand positioning is both functional (hydrating, smoothing, calming, protecting) and emotional (illuminating, refreshing). # Product The Peach and Lily Glass Skin Luminizing Stick is a highlighter that doubles as skincare. It is designed for anyone looking to add a radiant glow to their skin while also benefiting from skincare ingredients. The product is described as the "first ever true skincare meets highlighter." It is infused with ingredients to hydrate, smooth, calm, and protect the skin. The stick format allows for multiple uses, including layering over makeup to illuminate and refresh the skin. It can be applied to the high points of the face, such as the eyes, nose, and lips, for a buildable, sheer glow that doesn't disturb makeup. The ad emphasizes that this product is worth trying because it combines the benefits of both makeup and skincare in one convenient stick. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: This is the best glass skin highlighter and it's actually skincare. Text overlay: 00:00–00:02 / this is the best glass skin highlighter (Caption box) / 00:02–00:03 / and it's actually skincare (Caption box) Visual: 00:00–00:02: Close-up shot of a woman's face with highlighted skin. She has brown hair, brown eyes, and is wearing a neutral lip color. The background is a plain, light-colored wall. The camera is stationary and focused on her face. / 00:02–00:03: The woman holds up a pink and gold stick product. The camera zooms in slightly to show the product more clearly. The background remains the same. # Funnel stage Consideration # Pain points The ad addresses the frustration of makeup that can sometimes be harsh on the skin or disturb the existing makeup base. The ad states that the product provides "a buildable, sheer glow that doesn't disturb your makeup." # Value propositions - The first ever true skincare meets highlighter - Buildable, sheer glow that doesn't disturb your makeup # Benefits - Hydrates - Smooths - Calms - Protects your skin - Illuminates - Refreshes my skin - Buildable, sheer glow that doesn't disturb your makeup # Features - Glass skin highlighter - Skincare infused # Call to action None used. # Social proof - "This is the best glass skin highlighter" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience and demonstrating the product. # Storyline - 00:00–00:02 The ad begins with a woman showing off her highlighted skin. - 00:02–00:06 She introduces the Peach and Lily Glass Skin Luminizing Stick. - 00:06–00:13 She demonstrates the product on her hand, highlighting its skincare benefits. - 00:13–00:27 She explains how to use the product over makeup to illuminate and refresh the skin.

# Ad summary This ad features a woman promoting a skincare product that doubles as a highlighter. She applies the product to her face, highlighting its ability to create a 'wet glass' effect while also improving the skin with ingredients like peptides, vegan collagen, squalane, and hyaluronic acid. # Brand positioning The brand is presented as a provider of innovative skincare solutions that combine cosmetic and therapeutic benefits. It aims to occupy a space in the consumer's mind as a brand that offers products that not only enhance appearance but also improve skin health. The brand aligns with values of beauty, health, and simplicity, promoting a lifestyle where skincare and makeup are seamlessly integrated. It pushes against the norm of traditional makeup that may not offer skincare benefits, positioning itself as a forward-thinking brand that prioritizes skin health. The brand positioning is both functional, offering performance and simplicity, and emotional, providing confidence and a 'lit from within' glow. # Product The product is a highlighter stick that doubles as skincare. It is designed for individuals looking to enhance their skin's appearance while also improving its health. The product contains nine peptides and vegan collagen, which visibly plumps and smooths the look of fine lines and wrinkles. It also includes squalane and hyaluronic acid complex. The product is applied as the last step in a makeup routine to give a 'wet glass highlight' without moving makeup around. It improves the skin as you continue to use it, providing a 'lit from within' glow while delivering skincare benefits. The ad suggests that this product is worth trying or buying because it combines the benefits of makeup and skincare in one easy-to-use product. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is high-end, supporting the intended tone of beauty and sophistication. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:03 This is the best glass skin highlighter, and it's actually skincare. Text overlay: 00:00–00:03 This is the best glass skin highlighter, / 00:02–00:03 and it's actually skincare. Visual: 00:00–00:02 Close-up shot of a woman with fair skin, brown hair pulled back, wearing a white tank top, applying highlighter to her cheek with her fingers. She is in a room with a ceiling fan in the background. She holds up a pink tube of product. / 00:02–00:04 Close-up shot of the woman holding the pink tube of product in front of her face. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using makeup that doesn't offer skincare benefits, implying that traditional highlighters only enhance appearance without improving skin health. # Value propositions - Best of both worlds: makeup and skincare benefits in one product - Wet glass highlight without moving makeup around # Benefits - Visibly plumps and smooths the look of fine lines and wrinkles - Improves your skin as you continue to use it - Gives your skin a lit from within glow # Features - Nine peptides - Vegan collagen - Squalane - Hyaluronic acid complex # Call to action None used. # Social proof - "This is the best glass skin highlighter" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is enthusiastic about the product and its benefits. # Storyline - 00:00–00:03 00:00–00:03 The creator introduces the product as the best glass skin highlighter, revealing that it is actually skincare. - 00:03–00:07 00:03–00:07 The creator applies the product as the last step in her makeup routine. - 00:07–00:11 00:07–00:11 The creator highlights how beautifully the product applies and the 'wet glass' highlight it provides. - 00:11–00:15 00:11–00:15 The creator notes that the product doesn't move her makeup around and that the glow is 'actually insane'. - 00:15–00:24 00:15–00:24 The creator lists the ingredients, including nine peptides and vegan collagen, which visibly plumps and smooths the look of fine lines and wrinkles. - 00:24–00:27 00:24–00:27 The creator mentions that the product contains squalane and hyaluronic acid complex. - 00:27–00:33 00:27–00:33 The creator concludes by stating that it is the best of both worlds, giving your skin a 'lit from within' glow while getting the skincare benefits.

# Ad summary This ad features a woman demonstrating the Peach and Lily Glass Skin in a Stick. She applies the product to her cheek and collarbone, highlighting its ability to provide a gorgeous glow and improve skin's appearance over time. # Brand positioning Peach and Lily is presented as a brand that combines makeup and skincare. The brand aims to occupy a space in the consumer's mind where beauty products not only enhance appearance but also improve skin health. The brand aligns with values of simplicity and effectiveness, offering products that are easy to use and provide visible results. Peach and Lily pushes against the norm of makeup that only provides temporary cosmetic benefits, instead offering products that contribute to long-term skin improvement. The brand positioning is both functional, focusing on performance and simplicity, and emotional, emphasizing the desired outcome of achieving a radiant, healthy glow. # Product The Peach and Lily Glass Skin in a Stick is a highlighter that also functions as skincare. It is designed for individuals seeking a radiant, glass-like glow while simultaneously improving their skin's appearance. The product comes in stick form, making it easy to apply and carry. It is described as the perfect finishing touch for makeup, providing a gorgeous glow without disrupting any makeup underneath. The USP is that it is skincare, so it's actually improving your skin's appearance over time. It can be applied to the cheek and collarbone. The ad addresses the purchase barrier of makeup potentially damaging or not benefiting the skin by highlighting the product's skincare properties. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The lighting is natural, and the production quality is high-end. The editing style consists of quick cuts and static shots. The pacing is consistent throughout the ad, with approximately 15 cuts per minute. The audio and visual elements are synced, with cuts and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 This is the best glass skin highlighter, and it's actually skincare. Text overlay: 00:00–00:03 This is the best glass skin highlighter, / 00:02–00:05 and it's actually skincare. This is from Peach and Lily, Visual: 00:00–00:02 Close-up shot of a woman's face. She has fair skin, dark hair, and is wearing makeup, including blush and lip gloss. She is wearing a black top and gold jewelry. She is applying a pink stick to her cheek. The background is a plain gray wall. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad addresses the pain point of makeup potentially damaging or not benefiting the skin. The creator highlights that the product is skincare, so it's actually improving your skin's appearance over time. # Value propositions - Glass skin in a stick - Skincare that provides a gorgeous glow - Perfect finishing touch for makeup # Benefits - Provides a gorgeous glow - Improves skin's appearance over time - Won't disrupt any of the makeup that I put on underneath # Features - Glass skin highlighter - Comes in a stick form - Skincare # Call to action None used. # Social proof - "This is the best glass skin highlighter" – Female 1 (Creator) - "I also love to pop it on the collarbone because, wow" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer/creator reviewing and demonstrating the product. # Storyline - 00:00–00:02 00:00–00:02 The creator applies the Peach and Lily Glass Skin in a Stick to her cheek. This is presented as a demonstration of the product's application and immediate effect. The perspective is from the creator, showcasing the product's ease of use and the resulting glow. The tone is enthusiastic and positive, highlighting the product's benefits. - 00:02–00:06 00:02–00:06 The creator holds up the Peach and Lily Glass Skin in a Stick and identifies it as being from Peach and Lily and describes it as glass skin in a stick. This is presented as an introduction to the product and its key benefit. The perspective is from the creator, providing information about the brand and product. The tone is informative and enthusiastic, emphasizing the product's unique selling point. - 00:06–00:09 00:06–00:09 The creator applies the Peach and Lily Glass Skin in a Stick to her cheek. This is presented as a demonstration of the product's application and immediate effect. The perspective is from the creator, showcasing the product's ease of use and the resulting glow. The tone is enthusiastic and positive, highlighting the product's benefits. - 00:09–00:14 00:09–00:14 The creator applies the Peach and Lily Glass Skin in a Stick to her cheek and explains that it won't disrupt any of the makeup that I put on underneath. This is presented as a benefit of the product, addressing a potential concern about makeup disruption. The perspective is from the creator, providing reassurance and highlighting the product's compatibility with other makeup. The tone is informative and reassuring. - 00:14–00:17 00:14–00:17 The creator applies the Peach and Lily Glass Skin in a Stick to her cheek and says, Just look at the gorgeous glow that it's giving. This is presented as a demonstration of the product's immediate effect. The perspective is from the creator, showcasing the product's visible results. The tone is enthusiastic and positive, emphasizing the product's ability to create a radiant glow. - 00:17–00:21 00:17–00:21 The creator applies the Peach and Lily Glass Skin in a Stick to her cheek and says, Best part about this stick is that it's skincare, so it's actually improving your skin's appearance over time. This is presented as a key benefit of the product, highlighting its skincare properties. The perspective is from the creator, emphasizing the product's long-term benefits. The tone is informative and enthusiastic. - 00:21–00:25 00:21–00:25 The creator holds the Peach and Lily Glass Skin in a Stick and says, I also love to pop it on the collarbone because, wow. This is presented as another way to use the product, showcasing its versatility. The perspective is from the creator, sharing personal preferences and highlighting the product's ability to enhance different features. The tone is enthusiastic and positive. - 00:26–00:28 00:26–00:28 The creator applies the Peach and Lily Glass Skin in a Stick to her cheek and says, In just one swipe, you get the most gorgeous glow. This is presented as a demonstration of the product's ease of use and immediate effect. The perspective is from the creator, showcasing the product's visible results. The tone is enthusiastic and positive, emphasizing the product's ability to create a radiant glow with minimal effort. - 00:29–00:31 00:29–00:31 The creator looks directly at the camera and says, It doesn't get any better than this. This is presented as a final endorsement of the product. The perspective is from the creator, expressing strong satisfaction and encouraging viewers to try the product. The tone is confident and enthusiastic.

# Ad summary A woman demonstrates the Peach and Lily Glass Skin Stick. She applies it to her face and talks about the benefits of the product. # Brand positioning Peach and Lily is presented as a skincare brand that focuses on achieving a radiant, healthy, and dewy glass skin finish. The brand emphasizes simplicity and effectiveness, offering products that are easy to use and provide visible results. The brand aligns with a lifestyle that values skincare as self-care, promoting a natural, healthy glow without the need for heavy makeup or shimmer. Peach and Lily pushes against the norm of using multiple products to achieve a certain look, instead offering a single product that can provide multiple benefits. # Product The Peach and Lily Glass Skin Stick is a skincare product designed to give a radiant, healthy glass skin finish in one swipe. It is formulated without shimmer or glitter, providing a pure glow. The stick is packed with squalane and hyaluronic acid to plump and hydrate the skin, as well as peptides and collagen to visibly plump and smooth the skin, reducing the appearance of fine lines and wrinkles. It is presented as skincare that works harder every time it is used, providing a dewy glass finish that eliminates the need for highlighter. The product is for anyone looking to achieve a natural, healthy glow with minimal effort. # Visual style The ad has a polished UGC feel, with a clean and well-lit setting. The editing style is simple, with static shots and minimal transitions. The production quality is high, with clear visuals and audio. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with product actions timed to voiceover lines. # Hooks Spoken: 00:00–00:02 I'm trying the new Peach and Lily Glass Skin Stick. Text overlay: 00:00–00:02 I'm trying the new Peach and Lily Glass Skin Stick. Visual: 00:00–00:02 A woman with long, dark hair and light-to-medium skin is centered in the frame, looking directly at the camera. She is wearing a black top and gold hoop earrings. Her hair is styled with a half-updo. Her skin has a dewy glow. The background is a white shelving unit filled with various beauty products and decorative items. The camera is stationary and selfie-style. # Funnel stage Consideration # Pain points The ad addresses the frustration of needing multiple products to achieve a natural, healthy glow. The woman states that she even skipped highlight today, implying that the product can replace other makeup products. # Value propositions - Achieve a radiant, healthy glass skin finish in one swipe - Skincare that works harder every time you use it - Get a dewy glass finish that eliminates the need for highlighter # Benefits - Pure glow - Radiant, healthy glass finish - Plump the skin - Hydrate - Visibly plump and smooth the skin - Reduce fine lines and wrinkles - Dewy glass finish - Lip from within glow # Features - No shimmer - No glitter - Squalane - Hyaluronic acid - Peptides - Collagen # Call to action None used. # Social proof - "And I even skipped highlight today, as this gives me that dewy glass finish that looks so good and gives me that lip from within glow." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product, sharing her experience and opinions. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a woman introducing the Peach and Lily Glass Skin Stick. The intention is to immediately introduce the product being reviewed. - 00:02–00:04 00:02–00:04 The woman states that the product has no shimmer or glitter, just pure glow. This is intended to highlight the product's unique selling point of providing a natural glow without artificial additives. - 00:04–00:08 00:04–00:08 The woman applies the product to her face, demonstrating how it gives a radiant, healthy glass finish in one swipe. This is intended to show the product's ease of use and immediate results. - 00:08–00:11 00:08–00:11 The woman comments on how the light catches the glow on her skin. This is intended to emphasize the product's effectiveness in creating a visible, natural glow. - 00:11–00:15 00:11–00:15 The woman applies the product to her lips and forehead, stating that it's skincare that works harder every time you use it. This is intended to highlight the product's long-term benefits and versatility. - 00:15–00:20 00:15–00:20 The woman states that the product is packed with squalane and hyaluronic acid, which plump the skin and hydrate. This is intended to inform the audience about the product's key ingredients and their benefits. - 00:20–00:25 00:20–00:25 The woman states that the product contains peptides and collagen, which visibly plump and smooth the skin, as well as fine lines and wrinkles. This is intended to highlight the product's anti-aging benefits. - 00:25–00:33 00:25–00:33 The woman applies the product to her face, stating that she even skipped highlight today because the product gives her that dewy glass finish that looks so good and gives her that lip from within glow. This is intended to emphasize the product's ability to replace other makeup products and provide a natural, healthy glow.

# Ad summary This ad for Peach & Lily promotes a Cyber Week sale with 25% off everything using a discount code. The ad features several Peach & Lily skincare products. # Brand positioning Peach & Lily is presented as a skincare brand focused on gentle yet effective formulations. The brand emphasizes achieving healthy, radiant skin through a combination of natural ingredients and innovative technology. Peach & Lily aims to occupy a space in the consumer's mind as a brand that delivers visible results without harsh chemicals or irritation. The brand aligns with values of self-care, wellness, and confidence, promoting a lifestyle centered around healthy skin. Peach & Lily pushes against the norm of overly aggressive or complicated skincare routines, instead advocating for a simplified, holistic approach. The brand positioning is both functional, highlighting the efficacy of its products, and emotional, emphasizing the confidence and well-being that come with healthy skin. The ad features multiple products, each with unique functional benefits, but all contributing to the overall brand identity of gentle, effective skincare. # Product The ad features several Peach & Lily skincare products. The Ginger Melt Oil Cleanser is a gentle oil-based cleanser designed to dissolve makeup and impurities while nourishing the skin. The Power Calm Hydrating Gel Cleanser is a gel cleanser formulated to soothe and hydrate the skin while effectively removing dirt and oil. The Wild Dew Treatment Essence is a lightweight essence that provides deep hydration and preps the skin for subsequent skincare steps. The Glass Skin Refining Serum is a serum designed to refine skin texture, minimize pores, and promote a radiant complexion. The Matcha Pudding Antioxidant Cream is a moisturizer that provides antioxidant protection and hydration, leaving the skin soft and supple. Each product is presented as a solution for achieving healthy, glowing skin, with a focus on gentle yet effective formulations. The ad addresses purchase barriers by highlighting the brand's commitment to gentle, non-irritating ingredients and visible results. # Visual style The ad has a clean and modern visual style, with a focus on product presentation and clear messaging. The production quality is high, with studio-shot images and professional lighting. The visual motif is a product showcase, with each product carefully arranged and highlighted. The image treatment includes color grading to enhance the coral tones and create a cohesive aesthetic. The typography is large and bold, making the offer and call to action easily scannable. The style is platform-native, resembling a typical e-commerce product listing or promotional banner. # Hooks Headline: 25% OFF EVERYTHING* # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 25% off everything with code CYBER25 # Benefits - Dissolve + Clarify + Cleanse - Deep Cleanse + Soothe - Drench + Prep - Smooth + Luminate + Firm - Moisturize + Protect # Features - Ginger Melt Oil Cleanser - Power Calm Hydrating Gel Cleanser - Wild Dew Treatment Essence - Glass Skin Refining Serum - Matcha Pudding Antioxidant Cream # Call to action USE CODE: CYBER25 # Social proof - None used. # Point of view - Brand: The brand's point of view is present throughout the ad, as it promotes its products and offers a discount to encourage sales. # Storyline - The ad opens with a visual of a Cyber Week Sale banner, immediately signaling a limited-time promotional offer. The brand is telling the audience that there is an opportunity to save on their products, creating a sense of urgency and encouraging immediate action. - The ad then highlights the offer of "25% OFF EVERYTHING," emphasizing the scope of the discount and making it clear that the savings apply to all products. The brand is telling the audience that they can save on any product they choose, increasing the appeal of the promotion. - The ad includes a call to action to "USE CODE: CYBER25," providing clear instructions on how to redeem the discount. The brand is telling the audience exactly what they need to do to take advantage of the offer, making it easy for them to make a purchase. - The ad showcases a range of Peach & Lily skincare products, visually demonstrating the variety of options available and highlighting the brand's commitment to gentle, effective skincare. The brand is showing the audience the range of products they offer, reinforcing the brand's expertise and credibility in the skincare market.

# Ad summary This ad promotes Peach & Lily skincare products, highlighting their effectiveness through before-and-after photos. The ad features a 25% off sitewide discount and encourages viewers to shop the Black Friday sale using the code CYBER25. # Brand positioning Peach & Lily is presented as a skincare brand focused on delivering real results for various skin concerns. The brand emphasizes the authenticity of its products, showcasing unretouched before-and-after photos to demonstrate visible improvements in skin texture, clarity, and overall appearance. Peach & Lily positions itself as a solution for achieving youthful, radiant, and smooth skin, aligning with a functional approach by addressing specific skin issues like wrinkles, dark spots, and uneven skin tone. The brand promotes a lifestyle of self-care and confidence through improved skin health. # Product The ad features a range of Peach & Lily skincare products designed to address various skin concerns. These products include serums, masks, and creams formulated to improve skin texture, reduce wrinkles, diminish dark spots, and enhance overall radiance. The products are presented as effective solutions for achieving smoother, clearer, and more youthful-looking skin. The ad highlights specific benefits such as reducing the appearance of fine lines around the lips, smoothing forehead wrinkles, and evening out skin tone. The products are suitable for individuals seeking visible improvements in their skin's appearance and health, with the ad addressing potential purchase barriers by showcasing real, unretouched results within specific timeframes, such as one week, four weeks, or six weeks. # Visual style The ad features a clean and polished aesthetic with a focus on showcasing product effectiveness through before-and-after comparisons. The editing style includes quick cuts to transition between different skin concerns and product demonstrations. The production quality is high, with well-lit shots and clear text overlays. The pacing is fast, with frequent transitions to maintain viewer engagement. The cuts and text overlays are timed to align with the music beats, creating a cohesive audio-visual experience. # Hooks Text overlay: 25% OFF SITEWIDE Visual: 00:00–00:01: A close-up shot displays an assortment of Peach & Lily skincare products arranged around a small Christmas tree adorned with a pink ribbon. The background is a soft white, possibly faux fur, creating a festive and clean aesthetic. The products are well-lit, highlighting their packaging and textures. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of visible skin imperfections such as wrinkles, dark spots, and uneven skin tone. The 'before' photos in the ad visually represent these skin concerns, highlighting the desire for clearer, smoother, and more youthful-looking skin. # Value propositions - Achieve smoother, clearer, and brighter skin in just one week. - Visibly reduce forehead wrinkles in 6 weeks. - Diminish the appearance of wrinkles around the eyes and even out skin tone in 4 weeks. - Attain more youthful, radiant, and smooth skin. - Soften fine lines around the lips in 6 weeks. - Reduce the appearance of dark spots and brighten skin in 14 days. # Benefits - Skin looks smoother, clearer, & brighter after one week - 11 lines & forehead wrinkles are visibly smoothed in 6 weeks - Wrinkles around eyes appear less noticeable & skin looks more even after 4 weeks - Skin appears more youthful, radiant, & smooth - Fine lines around the lips look softened after 6 weeks - Dark spots appear less noticeable & skin looks brighter after 14 days # Features - Skincare products - Serums - Masks - Creams # Call to action Shop Black Friday # Social proof - Skin looks smoother, clearer, & brighter after one week.* - 11 lines & forehead wrinkles are visibly smoothed in 6 weeks.* - Wrinkles around eyes appear less noticeable & skin looks more even after 4 weeks* - Fine lines around the lips look softened after 6 weeks* - Dark spots appear less noticeable & skin looks brighter after 14 days.* # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing product benefits and promotional offers. # Storyline - 00:00–00:01 The ad opens with a visually appealing arrangement of Peach & Lily products alongside festive decorations, immediately setting a promotional tone. - 00:01–00:14 The ad transitions to a series of before-and-after photos showcasing the effectiveness of Peach & Lily products on various skin concerns. - 00:15–00:19 The ad concludes with a branded screen displaying the Peach & Lily logo and promoting the Black Friday sale with a discount code.

# Ad summary This ad promotes Peach & Lily skincare products, highlighting a 25% off sitewide sale. The ad features close-up shots of various products, showcasing their textures and consistencies, set against a festive holiday backdrop. # Brand positioning Peach & Lily is presented as a modern, accessible skincare brand focused on transforming skin. The brand aligns with a lifestyle of self-care and beauty enhancement, offering a range of products designed to improve skin texture and appearance. The brand positioning is both functional, emphasizing the transformative properties of its products, and emotional, appealing to the desire for enhanced beauty and self-confidence. The brand seems to ignore category norms by focusing on the textures and consistencies of the products. # Product The ad features a range of Peach & Lily skincare products, including serums, masks, and moisturizers. The products are designed to transform the skin, as highlighted by the text overlay. The ad showcases the unique textures and consistencies of each product, emphasizing their appealing qualities. The products are presented as part of a skincare routine aimed at improving skin health and appearance. The ad addresses the purchase barrier by offering a 25% off sitewide discount, making the products more accessible to potential customers. # Visual style The ad has a polished, commercial aesthetic with bright, diffused lighting and close-up shots that highlight product textures. The editing style features quick cuts and static shots, creating a fast-paced rhythm. The production quality is high-end, supporting the intended tone of luxury and effectiveness. The pacing is consistent, with cuts timed to emphasize key product features and the offer. # Hooks Text overlay: 00:00–00:03: 25% OFF SITEWIDE / 00:00–00:03: TRANSFORM YOUR SKIN. Visual: 00:00–00:02: A hand holds a Peach & Lily serum bottle against a backdrop of a white fluffy material and a small Christmas tree decorated with a pink ribbon and ornaments. The lighting is bright and diffused, creating a soft, inviting atmosphere. The product is in focus, with the brand name clearly visible. / 00:01–00:02: Close-up shot of a textured white surface with wavy patterns. The lighting is bright, highlighting the texture and creating shadows. The camera is static, focusing on the details of the surface. / 00:02–00:03: A hand holds a Peach & Lily serum bottle against a backdrop of a white fluffy material and a small Christmas tree decorated with a pink ribbon and ornaments. The lighting is bright and diffused, creating a soft, inviting atmosphere. The product is in focus, with the brand name clearly visible. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a desire for improved skin health and appearance, suggesting that the viewer may be experiencing skin issues or dissatisfaction with their current skincare routine. The visual of the products and the tagline "TRANSFORM YOUR SKIN" signal this frustration. # Value propositions - 25% off sitewide: Makes the products more accessible and affordable. - Transform your skin: Highlights the potential for improved skin health and appearance. # Benefits - Transform your skin # Features - Skincare products - Serums - Masks - Moisturizers # Call to action Shop Black Friday # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the products and their features. # Storyline - 00:00–00:02 The ad opens with a shot of Peach & Lily skincare products arranged with holiday decorations. - 00:02–00:04 The camera zooms in on the products, showcasing their packaging and branding. - 00:04–00:06 The ad transitions to close-up shots of the product textures, such as a clear serum being poured into a hand. - 00:06–00:08 The ad shows a turquoise mask being stirred with a spatula, highlighting its smooth consistency. - 00:08–00:15 The ad continues with more close-up shots of different Peach & Lily products, emphasizing their unique colors and textures. - 00:15–00:23 The ad concludes with a shot of a Peach & Lily product against a textured background, followed by the brand logo and a Black Friday sale announcement.

# Ad summary This ad promotes Peach & Lily skincare products, highlighting a 25% off sitewide sale. It features a woman demonstrating the application of various products, emphasizing their role in achieving holiday-ready skin. # Brand positioning Peach & Lily is presented as a skincare brand focused on achieving healthy, radiant skin. The brand aligns with a lifestyle of self-care and beauty, emphasizing simplicity and effectiveness in its product offerings. The brand positions itself as a provider of accessible luxury skincare, offering high-quality formulations that deliver visible results. The brand's positioning is both functional, focusing on the performance of its products, and emotional, aiming to empower customers with confidence in their skin. # Product The ad features several Peach & Lily skincare products. The Power Calm Hydrating Gel Cleanser is a gentle cleanser designed to hydrate and calm the skin. The Glass Skin Refining Serum is a serum formulated to refine skin texture and promote a radiant complexion. The ad also shows a moisturizer, implied to hydrate and nourish the skin. These products are for individuals seeking to improve their skin's overall health and appearance, particularly those aiming for a 'glass skin' effect. The products are presented as easy to use and effective for achieving holiday-ready skin. The ad addresses the purchase barrier of cost by highlighting a 25% off sitewide sale. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style consists of quick cuts between product application steps. The pacing is moderate, with cuts timed to showcase each product and its application. The overall production quality is high, giving the ad a professional yet relatable vibe. # Hooks Text overlay: 00:00–00:03 25% OFF SITEWIDE / 00:00–00:03 Get HOLIDAY-READY SKIN. Visual: 00:00–00:01 A silver tray holds Peach & Lily products: a white tube with a coral cap, two white bottles with coral caps, and a white jar with a coral lid. The products are arranged in front of a small Christmas tree decorated with rose gold ornaments and a white bow. A lit candle sits to the left, and a vanity mirror with lights is visible in the background. The setting is a brightly lit vanity area. / 00:01–00:03 A woman with fair skin, dark hair pulled back with a clip, and wearing a light-colored tank top is shown from the chest up. She is in a bathroom with a white door and a beige robe hanging on it. She pours a clear gel from a white tube into her hand and begins to apply it to her face. The camera is selfie-style, held at arm's length. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies the pain point of wanting to achieve radiant, healthy-looking skin in time for the holidays. "Get HOLIDAY-READY SKIN." # Value propositions - 25% OFF SITEWIDE: Provides a cost savings on all products. - Get HOLIDAY-READY SKIN: Implies that using the products will result in a radiant complexion suitable for the holiday season. # Benefits - Get HOLIDAY-READY SKIN. # Features - Power Calm Hydrating Gel Cleanser - Glass Skin Refining Serum # Call to action Shop Black Friday # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating the use of the products. # Storyline - 00:00–00:01 The ad opens with a static shot of Peach & Lily products arranged on a vanity, decorated with holiday ornaments. - 00:01–00:03 The scene transitions to a woman applying the Peach & Lily cleanser to her face. - 00:03–00:06 The woman applies the Glass Skin Refining Serum to her face. - 00:07–00:13 The woman applies the moisturizer to her face. - 00:13–00:17 The ad concludes with a screen displaying the Peach & Lily logo and a Black Friday sale announcement.

# Ad summary This ad features a dermatologist promoting Peach & Lily Mini Protein Exosome Bioactive Ampoule. She highlights the importance of collagen and elasticity for skin firmness in your 40s. She introduces exosomes, mini proteins, and growth factors as key ingredients for skin renewal, repair, and targeting texture, fine lines, and volume. She emphasizes the product's ability to combine all three ingredients in one formula, providing an instant glow and long-term skin firmness and resilience. Clinical results are shown, demonstrating wrinkle reduction and improved elasticity. The product is presented as next-gen skincare inspired by in-office treatments, available in a daily ampoule for home use. # Brand positioning Peach & Lily is presented as a brand focused on providing next-generation skincare solutions inspired by in-office treatments, but designed for daily at-home use. The brand emphasizes the use of power-packed ingredients like exosomes, mini proteins, and growth factors to address key signs of aging such as loss of firmness, texture, fine lines, and volume. Peach & Lily positions itself as a provider of clinical-grade results without the need for professional procedures, offering a convenient and effective way to achieve firmer, more resilient skin. The brand aligns with a lifestyle that values advanced skincare and visible results, pushing against the norm of relying solely on traditional skincare ingredients. # Product The Peach & Lily Mini Protein Exosome Bioactive Ampoule is a skincare product designed to improve skin firmness, elasticity, texture, fine lines, and volume. It combines three key ingredients: exosomes, which act as messengers to tell the skin to act younger, boosting renewal and repair; mini proteins (peptides), which are micro-sized peptides that absorb more effectively, helping skin stay firm and bouncy; and growth factors, which target texture, fine lines, and volume. The ampoule is presented as a convenient, daily-use product that delivers clinical results, such as 53% wrinkle reduction in seven days and 60% improved elasticity in four weeks. It is inspired by in-office treatments, offering a next-generation skincare solution for at-home use. The product addresses the purchase barrier of needing professional treatments by providing a similar effect in a daily ampoule. # Visual style The ad has a hybrid visual style, combining polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The production quality is high, with clear lighting and professional-looking graphics. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text and product actions timed to the voiceover lines. # Hooks Spoken: 00:05–00:08 Loss of firmness in your 40s, that's loss of collagen. Text overlay: 00:05–00:08 Skincare for your 40's from a derm / 00:05–00:08 loss of firmness in your 40s Visual: 00:00–00:05 Split screen. Left: A woman with tan skin, brown hair, wearing a gray tank top, lies on a white pillow in front of a gray headboard. She looks at the camera with a neutral expression and points to a red spot on her cheek. She wears rings on her fingers and a gold necklace. Right: A dermatologist with fair skin, brown hair, wearing a blue scrub top, gestures with her hands. Text overlay: "Incoming derm stitch" and "This is 40". / 00:05–00:08 Split screen. Left: Same woman as before. Right: The dermatologist, now wearing a white headband, speaks to the camera. Text overlay: "Skincare for your 40's from a derm" and "loss of firmness in your 40s". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of loss of firmness in your 40s, which is attributed to loss of collagen. This is signaled by the initial shot of a woman pointing to her face and the text overlay "This is 40". # Value propositions - Combines all three ingredients in one formula - Next gen skincare inspired by in office treatments - Daily ampule you can use at home # Benefits - Skin renewal - Skin repair - Firmer skin - Bouncy skin - Targets texture, fine lines, and volume - Instant glow - More resilient skin over time - 53% wrinkle reduction in seven days - 60% improved elasticity in four weeks # Features - Exosomes - Mini proteins (peptides) - Growth factors - Combines all three ingredients in one formula # Call to action None used. # Social proof - "Personally I notice an instant glow when I use it, but what is uber exciting is how it makes my skin feel firmer and more resilient over time." – Dermatologist # Point of view - Customer 10% – The customer's POV is communicated through the initial shot of a woman lying down, pointing to her face, setting the context for skin concerns. - Brand 90% – The brand's POV is communicated through the dermatologist's explanations, product demonstrations, and presentation of clinical results. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a woman lying down, pointing to her face, with text overlay indicating an upcoming derm stitch and her age. A dermatologist appears in a smaller frame, setting the stage for skincare advice for those in their 40s. This establishes the context of aging and skin concerns. - 00:05–00:08 00:05–00:08 The dermatologist explains that loss of firmness in your 40s is due to loss of collagen, and promises to share what to do about it. This identifies a common skin concern and sets up the solution. - 00:08–00:14 00:08–00:14 The dermatologist emphasizes the importance of collagen and elasticity rebuilding, along with retinol and SPF. This highlights essential skincare elements. - 00:14–00:17 00:14–00:17 The dermatologist introduces underrated ingredients, setting up the reveal of the product's key components. This creates anticipation for the unique selling points. - 00:17–00:22 00:17–00:22 The dermatologist explains that exosomes are like little messengers that tell your skin to act younger, boosting renewal and repair. This details the function of the first key ingredient. - 00:22–00:32 00:22–00:32 The dermatologist introduces mini proteins (peptides) as micro-sized peptides that absorb more effectively, helping skin stay firm and bouncy. This details the function of the second key ingredient. - 00:32–00:37 00:32–00:37 The dermatologist explains that growth factors target the big ones: texture, fine lines, and volume. This details the function of the third key ingredient. - 00:37–00:46 00:37–00:46 The dermatologist introduces the Peach & Lily Mini Protein Exosome Bioactive Ampoule as a holy grail product that combines all three power-packed ingredients. This presents the product as the solution. - 00:46–00:50 00:46–00:50 The dermatologist expresses her impression with the product because it combines all three ingredients in one formula. This reinforces the product's value proposition. - 00:50–00:57 00:50–00:57 The dermatologist shares her personal experience, noting an instant glow and firmer, more resilient skin over time. This provides a personal testimonial. - 00:57–01:07 00:57–01:07 The dermatologist presents clinical results, showing improved elasticity, wrinkle reduction, and cheek volume. This provides scientific backing for the product's claims. - 01:07–01:16 01:07–01:16 The dermatologist concludes by describing the product as next-gen skincare inspired by in-office treatments, available in a daily ampoule for home use, calling it a game changer. This reinforces the product's unique selling points and benefits.

# Ad summary A dermatologist reviews and demonstrates the Peach & Lily Mini Protein Exosome Bioactive Ampoule, highlighting its unique ingredients, benefits for sensitive skin, and clinical results for reducing wrinkles, improving elasticity, and boosting cheek volume. The video features a before-and-after comparison, product application, and a call to action to purchase at Ulta Beauty or via DM. # Brand positioning Peach & Lily is presented as an innovative and scientifically advanced skincare brand that offers unique, effective solutions. The brand aims to occupy a space in the consumer's mind as a leader in cutting-edge skincare technology, specifically with its 'Mini Protein Exosome Bioactive Ampoule.' It aligns with values of efficacy, scientific validation, and addressing specific skin concerns like sensitivity and aging. The brand pushes against the norm of 'more of the same' skincare launches by offering a 'new unique product' with a 'bioactive trio' of ingredients. The positioning is primarily functional, emphasizing clinical results and advanced ingredients, but also touches on emotional benefits like achieving a 'bouncy glow' and avoiding 'skin irritation.' # Product The product featured is the Peach & Lily Mini Protein Exosome Bioactive Ampoule. It is a skincare ampoule designed to deliver nutrients deeper into the skin, smooth wrinkles and fine lines, improve skin texture, increase elasticity, and boost cheek volume. It is particularly suitable for individuals with sensitive skin, as the reviewer notes 'absolutely no skin irritation.' Key ingredients include Centella Asiatica Exosome, which helps deliver nutrients deeper into the skin; Phyto Growth Factors, which smooth wrinkles, fine lines, and improve skin texture; and Rice Derived Mini Proteins, which are highly concentrated with antioxidant activity and have a micro-size for deep absorption. The ad emphasizes that this product is 'actually different' from other skincare launches, making it worth the price tag due to its unique formulation and 'clinical results.' It is shown being applied to the face as part of a daily skincare routine. # Visual style The ad features a clean, well-lit, and professional UGC-style aesthetic. It uses natural-looking lighting, likely from a window or soft studio lights, creating a bright and inviting atmosphere. The production quality is high-end UGC, blending the authenticity of a personal review with polished visuals. The editing style is characterized by quick cuts between different angles or actions, maintaining a dynamic pace. The pacing is relatively fast, with cuts occurring every 1-3 seconds, keeping the viewer engaged. There are no overt visual motifs beyond the consistent close-up framing of the speaker and product. Audio-visual sync is strong, with text overlays and product demonstrations perfectly timed to the speaker's voiceover. # Hooks Spoken: OKAY HERE'S MY before, wait for it, and here's the after. So much bouncy glow. Text overlay: OKAY HERE'S MY / BEFORE / WAIT FOR IT / AND HERE'S THE / AFTER / SO MUCH BOUNCY / GLOW Visual: A medium close-up shot of a blonde woman (Maren Locke, MD) in a black scrub top, facing the camera in a well-lit, modern bathroom. She holds a white and pink product bottle in her left hand, pointing her right index finger upwards. The background features light gray walls, a white door, and a white countertop with a sink. The camera is stationary and tripod-mounted, with a direct address POV. Her expression is enthusiastic and engaging. / The woman is in a medium close-up, facing the camera, holding the product bottle in her left hand. She points her right index finger towards her cheek, then quickly moves it away, indicating a 'before' state. Her expression is slightly surprised and then expectant. The background remains the same modern bathroom. The camera is stationary and tripod-mounted, with a direct address POV. / The woman is in a medium close-up, facing the camera, holding the product bottle in her left hand. She smiles broadly and gestures with her right hand, palm open, towards her face, indicating an 'after' state. Her skin appears smooth and radiant. The background remains the same modern bathroom. The camera is stationary and tripod-mounted, with a direct address POV. # Funnel stage Consideration # Pain points The ad addresses the pain point of ineffective or irritating skincare products, particularly for those with sensitive skin or concerns about aging. The speaker explicitly states, 'I have absolutely no skin irritation as somebody with really sensitive skin, that is super rare,' and implies that many 'new skincare launches these days are more of the same,' failing to deliver unique or significant results. # Value propositions - actually different - worth the price tag - has clinical results # Benefits - so much bouncy glow - absolutely no skin irritation - help deliver nutrients deeper into your skin - smooth wrinkles - smooth fine lines - improve your skin texture - get deep absorption into your skin - 53% reduction in vertical wrinkles in just seven days - 60% improvement in elasticity - 33% boost in volume in just four weeks # Features - brand new Mini Protein Exosome Bioactive Ampoule - bioactive trio of Centella Asiatica Exosome - Phyto Growth Factors - Rice Derived Mini Proteins - highly concentrated with antioxidant activity - micro size # Call to action You can get this at Ulta Beauty or you can comment the word NEW, I'll DM you a link to shop. # Social proof - I have been using this brand new Mini Protein Exosome Bioactive Ampoule from Peach and Lily since before it was even launched. # Point of view - Expert 100% – The speaker is a dermatologist (Maren Locke, MD) who provides scientific explanations, personal testimonials, and clinical data to review the product. # Storyline - 00:00–00:06 The video opens with an immediate 'before and after' reveal, showcasing the product's instant effect on the speaker's skin, creating an immediate hook and demonstrating a 'bouncy glow.' The speaker is a dermatologist, establishing an expert POV and a trustworthy, enthusiastic tone. - 00:06–00:12 The speaker introduces the product, the 'brand new Mini Protein Exosome Bioactive Ampoule from Peach and Lily,' and establishes her early access to it, implying exclusivity and expertise. This sets the stage for a detailed review from an informed perspective. - 00:12–00:25 The speaker demonstrates applying the product to her face, while sharing a personal testimonial about using it twice a day without irritation, which is 'super rare' for her sensitive skin. This addresses a common pain point for many users and builds credibility through personal experience. - 00:25–00:33 The speaker emphasizes the product's uniqueness in a crowded market, stating it's 'actually different' from other skincare launches. This positions the product as innovative and superior, appealing to viewers looking for novel and effective solutions. - 00:33–00:57 She then delves into the scientific details, explaining the 'bioactive trio' of ingredients: Centella Asiatica Exosome, Phyto Growth Factors, and Rice Derived Mini Proteins. She details how each ingredient works to deliver nutrients, smooth wrinkles, improve texture, and provide antioxidant activity, reinforcing the product's scientific backing and efficacy. - 00:57–01:12 The speaker transitions to discussing the product's 'clinical results,' presenting on-screen graphics that show a '53% reduction in vertical wrinkles in just seven days,' '60% improvement in elasticity,' and a '33% boost in volume in just four weeks.' This provides strong, quantifiable social proof and expert validation, directly addressing desired outcomes. - 01:12–01:16 The video concludes with clear calls to action, instructing viewers where to purchase the product ('Ulta Beauty') or how to get a direct link ('comment the word NEW'). This guides interested viewers towards conversion.

# Ad summary This ad features a woman promoting Peach & Lily Mini Protein Exosome Bioactive Ampoule. She shares her experience using the product and highlights its benefits, such as hydrated and plump skin. She emphasizes the product's unique formulation inspired by Korean skincare in-office treatments. # Brand positioning Peach & Lily is presented as a brand that brings Korean skincare innovations to the consumer market. The brand aims to occupy a space in the consumer's mind as a provider of advanced, effective skincare solutions inspired by in-office treatments. The brand aligns with values of innovation, efficacy, and youthful skin. It pushes against the norm of traditional skincare by incorporating cutting-edge ingredients like mini proteins, exosomes, and growth factors. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promising youthful and healthy-looking skin. The Peach & Lily Mini Protein Exosome Bioactive Ampoule is a concentrated serum designed to address anti-aging concerns. # Product The Peach & Lily Mini Protein Exosome Bioactive Ampoule is a concentrated serum designed to address fine lines, wrinkles, and dullness. It is formulated with 63% mini protein complex, 10M+ plant-derived exosomes, and phyto growth factors. The product is inspired by Korean skincare in-office treatments and mimics the skin's natural healing systems, signaling skin cells to repair. It is designed for individuals experiencing signs of aging, such as fine lines, wrinkles, and dullness, and aims to provide more hydrated, plump, firm, and youthful-looking skin. The ad addresses the purchase barrier by highlighting the product's unique formulation and its ability to deliver visible results in as little as one week. # Visual style The ad has a hybrid aesthetic, combining elements of a polished commercial with a UGC feel. The retail setting and clear product shots suggest a commercial approach, while the woman's casual demeanor and personal testimonial give it a UGC feel. The editing style is a mix of static shots and quick cuts, with smooth transitions. The production quality is high, with good lighting and clear visuals. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:03 I'm going to share a Korean skincare product that addresses anti-aging on a whole new level. Text overlay: 00:00–00:03 Reverse your skin age in 4 weeks! Visual: 00:00–00:03 A woman with blonde wavy hair, fair skin, and wearing a blue collared shirt stands in front of a skincare display. She is centered in the frame, looking directly at the camera with an excited expression, and gesturing with her hands. The background is a blurred retail display with various skincare products and pink and white packaging. The camera is stationary and close-up, focusing on her face and upper body. # Funnel stage Consideration # Pain points The ad addresses the pain point of aging skin, specifically fine lines, wrinkles, and dullness. The woman states, "If you have fine lines, wrinkles, dullness, this product is for you." # Value propositions - Reverse your skin age in 4 weeks! - Inspired by Korean skincare in-office treatments - Our skin naturally has healing systems in place. This ampoule mimics those healing systems and signals your skin cells to repair. # Benefits - Addresses fine lines, wrinkles, and dullness - More hydrated and plump skin - Visibly looking more plump, firm and overall just more youthful # Features - 63% mini protein complex - 10M+ plant-derived exosomes - Phyto growth factors # Call to action You should get this into your skincare routine immediately. # Social proof - "Before they launched this, we received this as a mystery serum, we tested it completely unbiased for a few weeks and we were blown away." – Female 1 (Customer) - "The very first week of using it, my skin looked 50% more hydrated and plump." – Female 1 (Customer) - "Now after three weeks of use, I'm starting to see my skin visibly looking more plump, firm and overall just more youthful." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her experience and results with the product. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman directly addressing the camera, stating that she will be sharing a Korean skincare product that addresses anti-aging on a whole new level. This is intended to immediately grab the viewer's attention by promising an innovative solution to a common concern. The perspective is from the woman, who is presented as a skincare enthusiast or expert, and the tone is enthusiastic and informative. - 00:03–00:07 00:03–00:07 The woman holds up the Peach & Lily Mini Protein Exosome Bioactive Ampoule and states that the product is for people who have fine lines, wrinkles, and dullness. This is intended to identify the target audience and position the product as a solution to their specific concerns. The perspective is from the woman, and the tone is informative and reassuring. - 00:07–00:20 00:07–00:20 The woman shares that she received the product as a mystery serum before it launched and tested it unbiasedly for a few weeks, and was blown away. This is intended to build credibility and trust by presenting the product as something that has been tested and proven effective. The perspective is from the woman, and the tone is enthusiastic and genuine. - 00:20–00:26 00:20–00:26 The woman shares that after the first week of using the product, her skin looked 50% more hydrated and plump. This is intended to highlight the immediate benefits of the product and encourage viewers to try it. The perspective is from the woman, and the tone is enthusiastic and testimonial-like. - 00:26–00:35 00:26–00:35 The woman explains that what makes the product breakthrough and unique is that it includes 63% mini protein complex, 10M+ plant-derived exosomes, and phyto growth factors in every bottle, and is inspired by Korean skincare in-office treatments. This is intended to highlight the product's unique formulation and position it as a cutting-edge skincare solution. The perspective is from the woman, and the tone is informative and persuasive. - 00:35–00:42 00:35–00:42 The woman explains that our skin naturally has healing systems in place, and this ampoule mimics those healing systems and signals your skin cells to repair. This is intended to explain how the product works and position it as a natural and effective solution. The perspective is from the woman, and the tone is informative and reassuring. - 00:42–00:50 00:42–00:50 The woman shares that after three weeks of use, she is starting to see her skin visibly looking more plump, firm, and overall just more youthful. This is intended to highlight the long-term benefits of the product and encourage viewers to continue using it. The perspective is from the woman, and the tone is enthusiastic and testimonial-like. - 00:50–00:56 00:50–00:56 The woman urges viewers to get this into your skincare routine immediately, even starting in your late 20s because it's preventative. This is intended to create a sense of urgency and encourage viewers to purchase the product. The perspective is from the woman, and the tone is enthusiastic and persuasive.

# Ad summary This ad features a creator discussing the Peach & Lily Mini-protein Exosome Bioactive Ampoule. He explains what exosomes are, how they benefit the skin, and highlights the peptides in the formula. He shares that he has been using the product for three weeks and has been able to skip using moisturizer some days because it makes his skin really soft. # Brand positioning Peach & Lily is presented as a skincare brand that formulates products with advanced ingredients and technologies. The brand aims to occupy a space in the consumer's mind as a provider of innovative and effective skincare solutions. The brand aligns with values of scientific advancement and skincare efficacy. The brand pushes against the norm of using traditional skincare ingredients by incorporating exosomes and peptides. The brand positioning is functional, focusing on the performance and benefits of its products. # Product The Peach & Lily Mini-protein Exosome Bioactive Ampoule is a skincare product designed to plump the look of skin. It contains exosomes, which are little vesicles derived from plant stem cells that encapsulate actives like proteins and growth factors. The phospholipid bilayer of the exosome is similar to the skin's lipid barrier, allowing the exosomes to transport actives deeper into the skin for a more pronounced anti-aging effect. The mini-proteins in the formula are actually peptides, which are smaller than proteins and can be absorbed by the skin. One peptide highlighted is acetyl sh-hexapeptide-5 amide acetate, which is biomimetic and mimics the performance of proteins like fibrillin and elastin, responsible for plumping up the skin and giving it elasticity. In a four-week clinical trial, there was a 33% improvement in cheek volume after using the ampoule. The product has a lamellar emulsion with dicaprylyl ether, giving it a thick, rich texture and instant radiance. The product is for anyone looking to improve their skin's plumpness and elasticity. # Visual style The ad has a clean and informative aesthetic. The editing style is a mix of static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio and visual elements are synced, with text and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:04 So Peach & Lily has just launched their Mini-protein Exosome Bioactive ampoule that can plump the look of skin, Text overlay: 00:00–00:04 So Peach & Lily has just launched their / 00:01–00:03 Mini-protein Exosome Bioactive ampoule / 00:03–00:04 that can plump the look of skin, Visual: 00:00–00:04 The shot features a bottle of Peach & Lily Mini-protein Exosome Bioactive Ampoule against a white background. The bottle is white with a coral-colored cap. The creator, a Black man with dreadlocks, is visible in the lower right corner of the frame. He is wearing a blue shirt and smiling. The camera is stationary and the framing is a medium shot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is skin that lacks plumpness and elasticity, leading to an aged appearance. This is signaled by the line, "that can plump the look of skin." # Value propositions - Exosomes transport actives deeper into the skin for a more pronounced anti-aging effect - Peptides are smaller than proteins so they can actually be absorbed by the skin - Acetyl sh-hexapeptide-5 amide acetate mimics the performance of proteins like fibrillin and elastin responsible for plumping up the skin and giving it well elasticity - Lamellar emulsion with dicaprylyl ether gives it a thick rich texture and instant radiance # Benefits - Plump the look of skin - Anti-aging effect - Absorbed by the skin - Mimics a natural process - Thick rich texture - Instant radiance - Makes skin really soft # Features - Exosomes - Peptides - Acetyl sh-hexapeptide-5 amide acetate - Lamellar emulsion with dicaprylyl ether # Call to action Will you be trying it out? # Social proof - "I've been using it for the past three weeks and have been able to skip using moisturiser some days because it made my skin really soft." – Male 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a creator who is also a customer of the brand, sharing his experience and knowledge about the product. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the Peach & Lily Mini-protein Exosome Bioactive Ampoule and states that it can plump the look of skin. This is intended to grab the viewer's attention and introduce the product's main benefit. The story is being told from the creator's perspective, conveyed through his direct address and casual tone. - 00:05–00:07 00:05–00:07 The creator states that he will break down what exosomes are and how they benefit skin. This is intended to educate the viewer about the key ingredient in the product. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:08–00:12 00:08–00:12 The creator explains that exosomes are little vesicles derived from plant stem cells that encapsulate actives like proteins and growth factors. This is intended to provide a scientific explanation of the ingredient. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:13–00:18 00:13–00:18 The creator explains that the phospholipid bilayer of the exosome is similar to the skin's lipid barrier. This is intended to highlight the compatibility of the ingredient with the skin. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:18–00:24 00:18–00:24 The creator explains that because our skin is lipid-loving, the exosomes can transport actives deeper into the skin to get a more pronounced anti-aging effect. This is intended to explain the benefit of using exosomes in skincare. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:24–00:30 00:24–00:30 The creator explains that the mini-proteins in the formula are actually peptides that are smaller than proteins, so they can actually be absorbed by the skin. This is intended to highlight the absorbability of the product. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:30–00:32 00:30–00:32 The creator states that bigger molecules have a hard chance getting in. This is intended to emphasize the importance of using smaller molecules like peptides. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:32–00:40 00:32–00:40 The creator calls out the acetyl sh-hexapeptide-5 amide acetate, which is biomimetic, meaning it can mimic a natural process. This is intended to highlight a specific ingredient and its benefits. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:40–00:46 00:40–00:46 The creator explains that the peptide specifically mimics the performance of proteins like fibrillin and elastin, responsible for plumping up the skin and giving it elasticity. This is intended to explain the specific benefits of the peptide. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:47–00:57 00:47–00:57 The creator shares that in a four-week clinical trial, there was a 33% improvement in cheek volume after using the ampoule, and that the product has a lamellar emulsion with dicaprylyl ether that gives it a thick rich texture and instant radiance. This is intended to provide evidence of the product's effectiveness. The story is being told from the creator's perspective, conveyed through his direct address and informative tone. - 00:58–01:03 00:58–01:03 The creator shares that he has been using it for the past three weeks and has been able to skip using moisturizer some days because it made my skin really soft. This is intended to provide a personal testimonial of the product's effectiveness. The story is being told from the creator's perspective, conveyed through his direct address and casual tone. - 01:03–01:04 01:03–01:04 The creator asks if the viewer will be trying it out. This is intended to encourage the viewer to purchase the product. The story is being told from the creator's perspective, conveyed through his direct address and casual tone.

# Ad summary A medical aesthetician shares her experience testing a mystery anti-aging skincare product from Peach and Lily. She highlights the product's key ingredients and benefits, ultimately giving it a 10/10 rating. # Brand positioning Peach and Lily is presented as a high-quality skincare brand focused on anti-aging solutions. The brand is positioned as innovative, being the first to create a bioactive trio. The ad emphasizes the brand's commitment to effective ingredients and suitability for sensitive skin, suggesting a focus on gentle yet powerful formulations. The brand aligns with a lifestyle of informed skincare choices, appealing to consumers who value scientific backing and visible results. Peach and Lily aims to occupy a space in the consumer's mind as a trusted and effective solution for anti-aging skincare, pushing against the norm of harsh or irritating anti-aging products. # Product The featured product is an ampoule from Peach and Lily's bioactive trio, designed for anti-aging and sensitive skin. It contains rice-derived mini protein, Centella Asiatica exosome, and phytogrowth factors. The rice-derived mini protein penetrates deeper into the skin to stimulate collagen and repair the skin barrier. The Centella Asiatica exosome allows the Centella Asiatica to penetrate deeper into the skin, making it quicker and more effective. The product improves hydration and is suitable for sensitive skin. The ad highlights the product's ability to prevent loss of collagen in your twenties, soften fine lines in your thirties to forties, and address volume and firmness in your fifties. # Visual style The ad has a UGC feel with a mix of close-up selfie shots and handheld footage. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is a hybrid, combining a casual, relatable vibe with clear product shots and informative overlays. The pacing is relatively consistent, with cuts timed to the music and voiceover. The overall aesthetic is bright and clean, with natural lighting and a focus on showcasing the product and the creator's skin. # Hooks Spoken: 00:00–00:04 The most anti-aging skincare product that took my skin from this to this, from this to this. Text overlay: 00:00–00:04 The most Anti-Aging Skincare! / 00:00–00:04 Most anti-aging skincare Visual: 00:00–00:04 The shot is a close-up of a young, fair-skinned woman with long blonde hair, light eyes, and glossy lips. She is wearing a light-colored top. Behind her are three vertically stacked images showing close-ups of skin with varying textures and conditions. The camera is stationary and selfie-style, focusing on her face as she speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of aging skin and the desire to maintain a youthful appearance. The creator shows before and after photos of her skin, visually signaling the common struggle with skin texture and condition as one ages. # Value propositions - The rice-derived mini protein penetrates deeper into the skin - The Centella Asiatica exosome allows the Centella Asiatica to penetrate deeper into the skin, making it quicker and more effective - Super anti-aging and great for sensitive skin # Benefits - Prevents loss of collagen - Softens fine lines - Addresses volume and firmness - Stimulates collagen - Repairs the skin barrier - Improves hydration - Quicker and more effective - Great for sensitive skin # Features - Rice-derived mini protein - Centella Asiatica exosome - Phytogrowth factors # Call to action None used. # Social proof - "Out of 10 professionals. Yes I'm a professional, I'm a medical aesthetician that knows what she's talking about. I was chosen to test out a mystery skincare item. My honest feedback and results from it, before I knew what the skincare brand is." – Female 1 (Medical Aesthetician) - "Peach and Lily I give you a 10 out of 10." – Female 1 (Medical Aesthetician) # Point of view - Customer 100% – The entire video is told from the perspective of a medical aesthetician who is reviewing the product. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the video by claiming to share the most anti-aging skincare product that took her skin from this to this, showing before and after photos of her skin. This is intended to grab the viewer's attention by promising a solution to aging skin concerns. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:04–00:10 00:04–00:10 The creator explains that the product will prevent loss of collagen if you're in your twenties, soften fine lines if you're in your thirties to forties, and address volume and firmness if you're in your fifties. This is intended to show the product's benefits for different age groups. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:10–00:13 00:10–00:13 The creator introduces the product. This is intended to build anticipation and curiosity. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:13–00:15 00:13–00:15 The creator asks, "But what is this?" and then answers, "Good question. Let me tell you a quick five-second story." This is intended to engage the viewer and transition into a personal anecdote. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:15–00:21 00:15–00:21 The creator states that out of 10 professionals, she was chosen to test out a mystery skincare item. This is intended to establish credibility and build trust. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:21–00:24 00:21–00:24 The creator shares that she gave her honest feedback and results before knowing what the skincare brand was. This is intended to emphasize the authenticity of her review. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:24–00:29 00:24–00:29 The creator reveals that the mystery brand was Peach and Lily, showing an unboxing of the product. This is intended to create excitement and brand recognition. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:29–00:32 00:29–00:32 The creator acts surprised and then says she needs to act professional. This is intended to add humor and relatability. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:32–00:37 00:32–00:37 The creator states that Peach and Lily is the first skincare brand to create a bioactive trio. This is intended to highlight the brand's innovation. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:37–00:47 00:37–00:47 The creator explains that the product is an ampoule that contains rice-derived mini protein, which goes deeper into the skin, helps stimulate collagen, repair the skin barrier, and improve hydration. This is intended to educate the viewer on the product's benefits. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:47–00:55 00:47–00:55 The creator explains that the product also contains Centella Asiatica exosome, which allows the Centella Asiatica to penetrate deeper into the skin, making it quicker and more effective, and phytogrowth factors. This is intended to further educate the viewer on the product's benefits. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:55–00:59 00:55–00:59 The creator states that the product is super anti-aging and great for sensitive skin. This is intended to summarize the product's key benefits. The perspective is from the creator, who is presenting herself as an authority on skincare. - 00:59–01:03 00:59–01:03 The creator gives Peach and Lily a 10 out of 10. This is intended to provide a strong endorsement of the product. The perspective is from the creator, who is presenting herself as an authority on skincare. - 01:03–01:06 01:03–01:06 The creator asks what she would have done if she didn't like it, then puts on sunglasses and says, "I guess we'll never know." This is intended to add humor and emphasize her positive experience. The perspective is from the creator, who is presenting herself as an authority on skincare.

# Ad summary A woman in a bathroom setting reviews the Peach & Lily Mini Protein Exosome Bioactive Ampoule. She shares that she uses the product every day and loves that it is deeply hydrating, plumps skin, and leaves a non-greasy glow. She also shares that she got to test it as a mystery lab sample before launch and loved it. She shares that the formula combines a trio of patent-pending bioactive ingredients such as mini proteins, exosomes, and phyto growth factors. She says that it helps boost collagen, smooth fine lines, and firms skin. She adds that it is super lightweight yet creamy and moisturizing and recommends it as a premium product to add to an anti-aging routine. # Brand positioning Peach & Lily is presented as a premium skincare brand focused on advanced, science-backed formulations. The brand aims to occupy a space in the consumer's mind as a provider of effective anti-aging solutions that deliver visible results. The brand aligns with values of innovation, quality, and efficacy, promoting a lifestyle of self-care and confidence through healthy, radiant skin. Peach & Lily pushes against the norm of overly complicated skincare routines by offering a streamlined, yet potent product that combines multiple benefits in one. The brand positioning is both functional, emphasizing performance and scientific ingredients, and emotional, promising a non-greasy glow and improved skin health. # Product The Peach & Lily Mini Protein Exosome Bioactive Ampoule is a skincare product designed to deeply hydrate, plump skin, and provide a non-greasy glow. It is intended for individuals looking to add a premium product to their anti-aging routine. The ampoule combines a trio of patent-pending bioactive ingredients, including mini proteins, exosomes, and phyto growth factors. These ingredients work together to boost collagen, smooth fine lines, and firm skin. The product is described as super lightweight yet creamy and moisturizing, addressing the purchase barrier of heavy or greasy skincare products. The ad emphasizes that the product was tested as a mystery lab sample before launch, implying rigorous testing and high quality. # Visual style The ad has a polished, clean aesthetic with bright, natural lighting. The editing style is smooth with static shots and minimal transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, with a moderate tempo that allows the viewer to absorb the information. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 Keep it a 100, I pretty much use this product every day in my skincare routine, Text overlay: 00:00–00:02 #Peachandlilypartner Visual: 00:00–00:02 The shot is a close-up of a woman holding a Peach & Lily Mini Protein Exosome Bioactive Ampoule in front of her face. The background is a bright, clean bathroom with a large mirror and white tile. The woman is wearing a white robe and has her hair styled with blonde highlights. She is smiling and looking directly at the camera. The camera is stationary and the framing is selfie-style. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding an effective anti-aging product that is also lightweight and non-greasy. The creator highlights that the product is "super lightweight yet creamy and moisturizing," suggesting that it solves the problem of heavy or greasy skincare products that can clog pores or feel uncomfortable on the skin. # Value propositions - Premium product to add to your anti-aging routine - Deeply hydrating, plumps skin, and leaves skin with this lovely non-greasy glow - Combines a trio of patent pending bioactive ingredients such as mini proteins, exosomes and phyto growth factors # Benefits - Deeply hydrating - Plumps skin - Leaves skin with this lovely non-greasy glow - Boosts collagen - Smooths fine lines - Firms skin # Features - Trio of patent pending bioactive ingredients - Mini proteins - Exosomes - Phyto growth factors - Lightweight - Creamy - Moisturizing # Call to action If you want to add a premium product to your anti-aging routine, this is it. # Social proof - "I pretty much use this product every day in my skincare routine" – Female 1 (Creator) - "I can't stop raving about this new Peach and Lily Mini Protein Exosome Bioactive Ampoule" – Female 1 (Creator) - "I actually got to test it as a mystery PR lab sample before launch and I loved it" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also a creator, sharing her personal experience and endorsement of the product. # Storyline - 00:00–00:06 00:00–00:06 The creator holds up the Peach & Lily Mini Protein Exosome Bioactive Ampoule and shares that she uses the product every day in her skincare routine. She says that she can't stop raving about it. This is intended to grab the viewer's attention by highlighting the creator's enthusiasm for the product and establishing her as a reliable source of information. The audience experiences this from the creator's perspective, conveyed through her casual tone and personal endorsement. - 00:06–00:09 00:06–00:09 The creator holds up the Peach & Lily Mini Protein Exosome Bioactive Ampoule and states the full product name. This is intended to clearly identify the product being promoted. The audience experiences this from the brand's perspective, conveyed through the clear product display and formal naming. - 00:09–00:14 00:09–00:14 The creator holds up a mystery lab sample of the product and shares that she got to test it before launch and loved it. This is intended to build trust by showing that the product has been tested and approved by a user before it was even released. The audience experiences this from the creator's perspective, conveyed through her personal experience and positive feedback. - 00:14–00:19 00:14–00:19 The creator applies the product to her face and shares that it is deeply hydrating, plumps skin, and leaves skin with a lovely non-greasy glow. This is intended to highlight the key benefits of the product and show the positive results it can deliver. The audience experiences this from the creator's perspective, conveyed through her demonstration and description of the product's effects. - 00:19–00:27 00:19–00:27 The creator applies the product to her hand and shares that the formula combines a trio of patent-pending bioactive ingredients such as mini proteins, exosomes, and phyto growth factors. This is intended to educate the viewer about the science behind the product and highlight its unique ingredients. The audience experiences this from the brand's perspective, conveyed through the detailed explanation of the formula. - 00:27–00:29 00:27–00:29 The creator applies the product to her face and shares that it helps boost collagen, smooth fine lines, and firms skin. This is intended to reinforce the anti-aging benefits of the product and show the positive results it can deliver. The audience experiences this from the brand's perspective, conveyed through the clear articulation of the product's benefits. - 00:29–00:32 00:29–00:32 The creator applies the product to her hand and shares that it is super lightweight yet creamy and moisturizing. This is intended to address potential purchase barriers by highlighting the product's texture and feel. The audience experiences this from the creator's perspective, conveyed through her description of the product's sensory qualities. - 00:32–00:35 00:32–00:35 The creator holds up the Peach & Lily Mini Protein Exosome Bioactive Ampoule and recommends it as a premium product to add to an anti-aging routine. This is intended to provide a clear call to action and position the product as a valuable addition to the viewer's skincare regimen. The audience experiences this from the creator's perspective, conveyed through her personal recommendation and endorsement.

# Ad summary This ad features a woman who accidentally shaved upwards instead of downwards. She then uses the Truly Beauty Ingrown Concentrate to help with the irritation. # Brand positioning Truly Beauty is presented as a brand that offers solutions for common beauty problems, particularly those related to shaving and skincare. The brand aims to occupy a space in the consumer's mind as a go-to for effective and aesthetically pleasing skincare products. The brand aligns with a lifestyle that values self-care and addressing beauty concerns with targeted solutions. The brand positioning is functional, focusing on providing effective solutions for specific skincare needs. # Product The Truly Beauty Ingrown Concentrate is a skincare product designed to address irritation and ingrown hairs that can occur after shaving. The product is packaged in a small, blue bottle with a pink label. It is applied directly to the skin after shaving to soothe and prevent ingrown hairs. The ad highlights the product's ability to alleviate discomfort and irritation caused by shaving mistakes, making it a worthwhile solution for those who experience these issues. # Visual style The ad has a UGC feel, with a slightly shaky camera and natural lighting. The editing style is simple, with a single cut between the two shots. The production quality is casual, supporting the intended tone of a relatable beauty mishap and solution. The pacing is slow, with only one cut in the entire video. # Hooks Text overlay: 00:00–00:09 pov: you accidentally shaved upwards instead of downwards 💀😭 Visual: 00:00–00:04 Close-up shot of a woman's face in a bathroom setting. She has fair skin, light blue eyes, and is wearing a pink satin bonnet. She is holding a purple razor with a white head in her right hand. Her nails are painted white with black polka dots. She looks down with a concerned expression. The background includes a gray tiled wall and a mirror with a light. The camera is stationary and selfie-style, focusing on her face. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the irritation and discomfort caused by accidentally shaving upwards instead of downwards, leading to potential ingrown hairs. "pov: you accidentally shaved upwards instead of downwards 💀😭" # Value propositions - The Truly Beauty Ingrown Concentrate provides a solution for irritation and ingrown hairs that can occur after shaving. # Benefits - Soothes irritation - Prevents ingrown hairs # Features - Ingrown Concentrate # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer experiencing a shaving mishap and using the product to address it. # Storyline - 00:00–00:04 00:00–00:04 The video opens with a close-up of a woman's face as she looks down with a concerned expression. She is holding a razor. This moment conveys a sense of worry or frustration, setting the stage for a problem related to shaving. The audience experiences the moment from the woman's perspective, conveyed through her facial expression and the close-up shot. The tone is slightly humorous, given the exaggerated expression. - 00:04–00:09 00:04–00:09 The camera angle changes to a first-person view, showing the woman's hand holding a blue bottle of Truly Beauty Ingrown Concentrate. She applies the product to her leg. This moment introduces the solution to the problem presented earlier. The audience experiences the moment from the woman's perspective, conveyed through the first-person view. The tone is hopeful, suggesting relief from the shaving mishap.

# Ad summary This ad features a woman in her bathroom using the Bushbalm product on her bikini area. She is responding to the idea that men prefer women to have hair down there, and she states that she doesn't care what men prefer, she likes it when she doesn't have hair there. She then uses the product. # Brand positioning Bushbalm is presented as a brand that empowers women to make their own choices about their bodies, specifically regarding pubic hair removal. The brand challenges societal norms and expectations, particularly those dictated by male preferences, and promotes a message of self-love and personal choice. The brand positions itself as a champion for women who prioritize their own comfort and preferences over external pressures, occupying a space of body positivity and challenging traditional beauty standards. # Product The product featured is Bushbalm, a skincare product designed for use in the bikini area. The ad shows the product being applied after shaving to prevent razor burn and bumps. The product comes in a blue bottle with a rollerball applicator. The ad emphasizes that the product is for women who prefer to be hairless in their bikini area, regardless of societal expectations or male preferences. The ad addresses the purchase barrier of razor burn and bumps, positioning Bushbalm as a solution to these common problems associated with hair removal. # Visual style The ad has a casual, UGC feel, with natural lighting and a simple bathroom setting. The editing is straightforward, with static shots and minimal transitions. The production quality is consistent with a typical social media video, suggesting authenticity and relatability. # Hooks Spoken: Female 1: "men like it when you DO have hair down there" Text overlay: "men like it when you DO have hair down there" / ok. AND? i dont care, i like it when I dont. Visual: 00:00–00:02: A woman with fair skin and blonde hair, wearing a black satin bonnet and a brown and black animal print pajama top, stands in a bathroom. She is leaning on her left arm, looking at the camera with a neutral expression. Text overlays are visible. A blue bottle of Bushbalm sits on the counter to her left. The background includes a white countertop, a mirror, and a partially visible shower. / 00:02–00:07: The woman is now sitting on the counter, with her left leg raised. She is using a purple razor to shave her bikini area. The blue bottle of Bushbalm is still visible on the counter. The background remains the same. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of dealing with razor burn and bumps after shaving the bikini area, as signaled by the woman shaving her bikini area. # Value propositions - Skincare product designed to prevent razor burn and bumps in the bikini area, allowing women to feel confident and comfortable after hair removal. # Benefits - Prevents razor burn - Prevents bumps # Features - Skincare product for the bikini area - Rollerball applicator # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a woman using the product and sharing her personal preference. # Storyline - 00:00–00:07 A woman is in her bathroom, responding to the idea that men prefer women to have hair down there. - 00:07–00:10 She states that she doesn't care what men prefer, she likes it when she doesn't have hair there. This is conveyed from the woman's perspective, with a casual and confident tone. - 00:10–00:15 The woman is then shown using the Bushbalm product on her bikini area. This is conveyed from the woman's perspective, with a casual and confident tone.

# Ad summary This ad promotes an ingrown hair solution. The ad features a woman who has had the product since 2019 and shows her applying the product to her leg. # Brand positioning The brand is presented as a solution to a common beauty problem, ingrown hairs. The brand is positioned as a reliable solution, as the woman in the ad has had the product since 2019. The brand is also presented as a convenient solution, as the product is easy to apply. # Product The product is an ingrown hair solution that comes in a blue bottle with a rollerball applicator. The product is applied to the skin to prevent ingrown hairs. The product is for anyone who shaves or waxes and is prone to ingrown hairs. The ad addresses the purchase barrier of the product being inconvenient to use by showing how easy it is to apply. # Visual style The ad has a UGC feel. The editing is simple and there are no transitions. The production quality is low-end. The pacing is slow and consistent. # Hooks Text overlay: 00:00–00:09 i have had this ingrown hair stuff since 2019 and refuse to use it unless it's a serious occassion bc i had it in the shower and the logo smeared off 😭😭😭 Visual: 00:00–00:03 A woman's hand holds a blue bottle of ingrown hair solution in a bathroom. The background is a tiled shower wall. The woman has white skin and her nails are painted with black and white polka dots. The bottle is cylindrical with a rollerball applicator on top. # Funnel stage Consideration # Pain points The pain point is ingrown hairs. The woman in the ad says she has had the product since 2019, implying that she has been using it to prevent ingrown hairs for a long time. # Value propositions - The product is a reliable solution, as the woman in the ad has had the product since 2019. - The product is a convenient solution, as the product is easy to apply. # Benefits - Prevents ingrown hairs - Easy to apply # Features - Ingrown hair solution - Rollerball applicator # Call to action None used. # Social proof - "i have had this ingrown hair stuff since 2019 and refuse to use it unless it's a serious occassion bc i had it in the shower and the logo smeared off 😭😭😭" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who has used the product for a long time. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman holding a blue bottle of ingrown hair solution in her hand. - 00:04–00:09 00:04–00:09 The woman applies the product to her leg.

# Ad summary This ad features a woman who shares her secret to avoiding ingrown hairs. She holds up the bottle of the product and shares that it is the solution to her smooth skin. # Brand positioning The brand is presented as a solution for ingrown hairs. The ad implies that the brand is effective and can help people achieve smooth skin. The brand is positioned as a solution for a common problem, and the ad suggests that it is a reliable and effective way to achieve the desired results. The brand aligns with the value of confidence and feeling good in your own skin. # Product The product is a smoothing solution for ingrown hairs. The product is for anyone who wants to avoid ingrown hairs and achieve smooth skin. The ad shows the product being held up and the woman sharing that it is the solution to her smooth skin. The USP is that it is a solution for ingrown hairs. The ad shows the product being used after shaving. The ad addresses the purchase barrier of people thinking that they are genetically predisposed to ingrown hairs. # Visual style The ad has a UGC feel. The production quality is polished. The pacing is slow and consistent. # Hooks Spoken: 00:00–00:09 Female 1: [Sarcastic] “you never get ingrown hairs, it must be genetic” Text overlay: 00:00–00:09 “you never get ingrown hairs, it must be genetic” Visual: 00:00–00:01 The shot is a close-up of a woman's face. She is smiling and touching her face. She is wearing a black bonnet and a brown and black patterned pajama top. The background is a blurry white wall. / 00:01–00:04 The shot is a close-up of the woman's leg. She is rubbing her skin. The background is a blurry white wall and a doorway. / 00:04–00:09 The shot is a close-up of the woman's face. She is smiling and waving to the camera, then holds up the product. The product is a light blue bottle with white writing. The background is a blurry white wall. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is ingrown hairs. “you never get ingrown hairs, it must be genetic” # Call to action None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:01 The woman is smiling and touching her face. - 00:01–00:04 00:01–00:04 The woman lifts her leg and rubs her skin, implying that she has smooth skin. - 00:04–00:09 00:04–00:09 The woman smiles and waves to the camera, then holds up the product.

# Ad summary A woman in a bathroom demonstrates how to use the Truly Beauty Ingrown Concentrate to prevent ingrown hairs after shaving. # Brand positioning Truly Beauty is presented as a brand that offers solutions to common beauty problems, specifically targeting ingrown hairs. The brand positions itself as a provider of effective skincare solutions, as implied by the ad's focus on a single product designed to address a specific issue. The brand aligns with a lifestyle that values smooth, clear skin and the confidence that comes with it. The brand pushes against the norm of accepting ingrown hairs as an unavoidable part of hair removal, offering a proactive solution. The brand positioning is functional, focusing on the performance of the product in preventing ingrown hairs. # Product The Truly Beauty Ingrown Concentrate is a skincare product designed to prevent ingrown hairs. The product is applied directly to the skin after hair removal, as demonstrated by the woman in the ad. The product is packaged in a blue bottle with a rollerball applicator. The ad addresses the purchase barrier of accepting ingrown hairs as normal by presenting the concentrate as a solution to this problem. The ad tells the viewer that this product is worth trying because it can eliminate the need to deal with ingrown hairs. # Visual style The ad has a UGC feel, with natural lighting and a casual, unpolished aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is low-end, supporting the intended tone of a relatable, everyday user. The pacing is slow and consistent. # Hooks Spoken: 00:00–00:05 Female 1: [Sarcastic] “it’s normal to get ingrown hairs” not for me anymore. stay safe tho Text overlay: 00:00–00:05 “it’s normal to get ingrown hairs” / 00:00–00:05 not for me anymore. / 00:00–00:05 stay safe tho 😭 Visual: 00:00–00:05 The shot is a medium close-up of a woman in a bathroom. She is fair-skinned with blonde hair pulled back. She is wearing a light yellow t-shirt and gray shorts. She is sitting on the edge of a marble countertop, with one leg extended towards the camera. She is applying a white cream to her upper thigh. In the background, there is a beige tiled wall and a dark doorway. On the countertop, there is a blue bottle with a rollerball applicator and a white cotton pad. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of dealing with ingrown hairs after hair removal. The woman sarcastically states, “it’s normal to get ingrown hairs,” implying that this is a common and unwanted problem. # Value propositions - Eliminates the need to deal with ingrown hairs # Benefits - Prevents ingrown hairs # Features - Ingrown concentrate - Rollerball applicator # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the product in a casual, UGC-style format. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a woman applying a product to her leg in a bathroom setting. She then picks up a blue bottle with a rollerball applicator.

# Ad summary A woman reviews Peach & Lily's MiniProtein Exosome Bioactive Ampoule. She shares that she received it as a mystery product and had to guess what it was. She shares that it is a K-Beauty brand and a top five seller inside Ulta. She shares two ways she likes to use the serum, and then applies it to her face. # Brand positioning Peach & Lily is presented as a K-Beauty brand that is a top-five seller inside Ulta. The brand is positioned as a provider of products that are glow-oriented, soothing, and antioxidant peptide powerhouses. The brand pushes against the norm of mineral-based sunscreens inside tints that dry out the skin. The brand positioning is functional, focusing on performance and simplicity. # Product The Peach & Lily MiniProtein Exosome Bioactive Ampoule is a serum that contains many amino acids and peptides. It is glow-oriented, soothing, and an antioxidant peptide powerhouse. It contains a mini encapsulation of Centella exosomes. It is a healthy, non-tacky glow. It is for those looking for something that works synergistically to help prevent aging, dry skin, fine lines, and lack of luster. It is for those who want to prevent but also want to enhance immediately what that glow is on your skin. It retails for $53. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is quick cuts with smooth transitions. The pacing is consistent throughout the ad. The audio and visual sync is timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Who knew you could pack this much power into a single product. Text overlay: 00:00–00:02 who knew you could pack this much power into a single product Visual: 00:00–00:02 Close-up shot of a woman's face as she applies a white serum from a white bottle with a pink top to her face. She has on a gold bracelet and a gold ring. She has on yellow and black zebra-striped nails. The background is a plain white wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of mineral-based sunscreens inside tints that dry out the skin. "A lot of my mineral based sunscreens inside tints dry me out." # Value propositions - Seeing that many amino acids and peptides in a product usually signals over $100 - Extremely really soothing - Glow oriented # Benefits - Healthy non tacky glow - Working synergistically to help prevent aging - Prevents dry skin - Prevents fine lines - Prevents lack of luster - Enhance immediately what that glow is on your skin # Features - MiniProtein Exosome Bioactive Ampoule - Many amino acids and peptides - Mini encapsulation of Centella exosomes - Antioxidant peptide powerhouse # Call to action None used. # Social proof - "We watched Namvo do her signature glow job" – Female 1 (Customer) - "We watched Erica Taylor guess what it was" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer of the brand, who is sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The woman applies the product to her face and asks who knew you could pack this much power into a single product. This is intended to grab the viewer's attention and introduce the product's effectiveness. The perspective is from the woman, who is a customer of the brand. The tone is enthusiastic. - 00:02–00:04 00:02–00:04 The woman shares that about a month ago, she got this mystery product in the mail. This is intended to create intrigue and curiosity. The perspective is from the woman, who is a customer of the brand. The tone is casual. - 00:04–00:07 00:04–00:07 The woman shares that this is a lab sample she received in this pouch. This is intended to provide context and background information. The perspective is from the woman, who is a customer of the brand. The tone is informative. - 00:07–00:11 00:07–00:11 The woman shares that she watched Namvo do her signature glow job and Erica Taylor guess what it was. This is intended to show social proof and build credibility. The perspective is from the woman, who is a customer of the brand. The tone is casual. - 00:11–00:14 00:11–00:14 The woman shares that she tried to guess what it was and figured it out. This is intended to build anticipation and excitement. The perspective is from the woman, who is a customer of the brand. The tone is enthusiastic. - 00:14–00:18 00:14–00:18 The woman is on the phone with Erica Taylor for the grand reveal. This is intended to create a sense of excitement and anticipation. The perspective is from the woman, who is a customer of the brand. The tone is playful. - 00:18–00:26 00:18–00:26 The woman shares that she said it was going to be Peach and Lily because the only information she got was that it was a K-Beauty brand, it was a top five seller inside Ulta, and this is one of her favorite K-Beauty brands in Ulta. This is intended to provide context and background information. The perspective is from the woman, who is a customer of the brand. The tone is informative. - 00:26–00:34 00:26–00:34 The woman shares that this is the MiniProtein Exosome Bioactive Ampoule. She shares that she has never seen so many amino acids and peptides in a product that's retailing at $53. This is intended to highlight the product's key features and benefits. The perspective is from the woman, who is a customer of the brand. The tone is enthusiastic. - 00:34–00:38 00:34–00:38 The woman shares that seeing that many amino acids and peptides in a product usually signals over $100. This is intended to highlight the product's value proposition. The perspective is from the woman, who is a customer of the brand. The tone is informative. - 00:38–00:41 00:38–00:41 The woman applies the product to her face and shares how good this looks instantly. This is intended to demonstrate the product's effectiveness. The perspective is from the woman, who is a customer of the brand. The tone is enthusiastic. - 00:41–00:44 00:41–00:44 The woman shares that she has used this serum in two ways that she's loved more than anything. This is intended to provide context and background information. The perspective is from the woman, who is a customer of the brand. The tone is informative. - 00:44–00:47 00:44–00:47 The woman shares that she mixes it in with her liquid bronzer and uses it as a skin tint. This is intended to demonstrate the product's versatility. The perspective is from the woman, who is a customer of the brand. The tone is informative. - 00:47–00:53 00:47–00:53 The woman shares that she finds it to be an incredible base because a lot of her mineral-based sunscreens inside tints dry her out. This is intended to highlight the product's benefits and address a common pain point. The perspective is from the woman, who is a customer of the brand. The tone is informative. - 00:53–01:06 00:53–01:06 The woman shares that they also talk about exosomes and they've done a mini encapsulation of Centella exosomes, so it's extremely really soothing, glow-oriented, and really it's this antioxidant peptide powerhouse. It's healthy non-tacky glow. This is intended to highlight the product's key features and benefits. The perspective is from the woman, who is a customer of the brand. The tone is enthusiastic. - 01:06–01:21 01:06–01:21 The woman shares that you're reaching for this if you're looking for something that's working synergistically to help prevent aging, dry skin, fine lines, lack of luster, and you really wanna prevent, but you also want to enhance immediately what that glow is on your skin. This is intended to highlight the product's benefits and address a common pain point. The perspective is from the woman, who is a customer of the brand. The tone is informative. - 01:21–01:22 01:21–01:22 The woman shares that she told you her favorite ways to use it, what are yours. This is intended to encourage engagement and interaction. The perspective is from the woman, who is a customer of the brand. The tone is casual.