How Nobl Advertises on Meta

# Ad summary This ad features a creator reviewing the NOBL All-in-One carry-on suitcase. She highlights the suitcase's standout features like built-in tracking, cup holder, phone holder, built-in ports for charging, dedicated space for a laptop, and easy access pockets for a passport and boarding pass. # Brand positioning NOBL is presented as a brand that focuses on improving the travel experience with modern innovation, particularly for the style-conscious traveler. The suitcase is presented as a premium travel companion, emphasizing not only functionality but also an aesthetic appeal with 20 colors. The brand's positioning is functional, focusing on how the luggage solves common travel-related issues and provides extra convenience. # Product The NOBL All-in-One is presented as a carry-on suitcase with several unique features designed to make travel easier and more enjoyable. It is a hard-shell suitcase with a modern design that comes in 20 colors. Its unique selling points include built-in NOBL Air tracking, a cup holder, a phone holder, built-in USB ports for charging devices, dedicated space for a laptop, and easy-access pockets for a passport and boarding pass. The suitcase is designed for travel by plane or train and is spacious enough for a week-long trip. It also features a zipperless design with a lock for security. # Visual style The ad has a UGC feel with natural lighting. The editing style includes a mix of quick cuts and static shots with smooth transitions, creating a fast-paced but easy-to-follow flow. The production quality is polished, making it suitable for social media platforms like Instagram and TikTok. The visual motif centers around showcasing the suitcase's various features in different travel scenarios. The pacing is consistent throughout, keeping the viewer engaged. # Hooks Spoken: Female 1: [Inquisitive] When did carry on start doing all this? Text overlay: When did carry on start doing all this? Visual: 00:00–00:02: A medium shot shows a woman with brown hair, wearing a white t-shirt and wide legged jeans, rolling a light-colored carry-on suitcase through an airport. She is walking in front of the American Airlines check-in counter with blue and red signage. Text overlay: "When did carry on start doing all this?" # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of modern day travel with luggage. The question, 'When did carry on start doing all this?' signals the pain point of outdated or cumbersome luggage options. This implies travelers are experiencing problems such as: worrying about lost luggage, lugging around heavy bags, dealing with dead phone batteries, difficulty staying organized, and difficulty accessing travel documents. # Value propositions - Built-in tracking offers peace of mind and convenience by allowing you to see your bag's exact location from the app - The cup holder makes it easier to keep hydrated while traveling - The built-in charging ports make it easy to charge electronic devices. - Passport and boarding pass go right into the pockets makes it easy to organize travel documents and find things. - Lock it makes you feel safe. - The hard top with no zippers is easy to close and satisfying # Benefits - You can see your bag's exact location right from the app - Quality of life - It was a lifesaver (cupholder) - Connecting it to the suitcase and using the built-in ports was so nice - It's always with me no carrying it - No hunting for outlets - It's quick to open and really organized which I wasn't before - When you want to be safe you can lock it - The inside has a ton of space week trip no problem - Closing it is so easy and satisfying - They've got like 20 colors too - The most out of any brand I've seen and it's on sale right now # Features - Built-in tracking now with NOBL Air - Cup holder - Phone holder - Built-in ports - Has a spot for it (laptop) - Passport and boarding pass go right into the pockets - No zippers - Lock # Call to action Go get one while the sale lasts # Social proof - “My husband got me this NOBL All-in-one” – Female 1 (Customer) - “And it was a lifesaver” – Female 1 (Customer) - “Connecting it to the suitcase and using the built-in ports was so nice” – Female 1 (Customer) - “It’s quick to open and really organized which I wasn’t before” – Female 1 (Customer) - “And I love that it has no zippers closing it is so easy and satisfying” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer reviewing and demonstrating the product. # Storyline - 00:00–00:02 The creator begins by expressing surprise at how carry-on luggage has evolved, setting the stage for a demonstration of a modern suitcase. - 00:02–00:07 She introduces the NOBL All-in-One suitcase, mentioning that her husband bought it for her at 46% off, a detail intended to hook viewers with an immediate purchase incentive. - 00:07–00:16 She highlights several features, starting with the built-in tracking via NOBL Air, showing how the suitcase's location can be seen on an app. - 00:16–00:27 Next, she showcases the cup holder, noting its utility in travel situations where trash cans may not be available, using a story from Japan to show a specific use case. - 00:28–00:40 She demonstrates the phone holder, highlighting its convenience for watching content while waiting to board, and mentions the built-in ports for charging phones. - 00:40–00:45 She shows the suitcase being wheeled in various travel scenarios, such as on a city street, at a train station, and at an airport, while mentioning how it eliminates the need to carry the bag or hunt for outlets. - 00:45–00:55 She then demonstrates the suitcase's storage features, showing the laptop compartment and easy-access pockets for travel documents, emphasizing its organizational benefits. - 00:55–01:02 The creator talks about the suitcase’s lock, as well as the amount of space inside the suitcase. - 01:03–01:08 She mentions that it has no zippers and is easy to close. - 01:08–01:17 Finally, she mentions that it comes in 20 different colors and is currently on sale, then urging viewers to purchase one before the sale ends.

# Ad summary This ad showcases the features of the NOBL carry-on suitcase. The ad highlights the suitcase's cup holder, phone holder, charging ports, laptop pocket, and passport pocket. The ad also mentions that the suitcase has no zippers, is easy to close, and comes in 20 colors. # Brand positioning NOBL is presented as a brand that offers innovative and functional travel solutions. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, feature-rich luggage that enhances the travel experience. The brand aligns with values of convenience, organization, and modern design. NOBL pushes against the norms of basic, utilitarian luggage by incorporating features like cup holders, phone stands, and charging ports. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, appealing to the desire for a stress-free and enjoyable travel experience. The ad focuses on a carry-on suitcase, highlighting its unique features and benefits for the modern traveler. # Product The NOBL carry-on suitcase is a feature-rich piece of luggage designed to enhance the travel experience. It includes a cup holder, a phone holder, charging ports, a laptop pocket, and a passport pocket. The suitcase has no zippers and is easy to close. It is also organized and has a lot of space. The suitcase comes in 20 colors. The ad tells the viewer that this product is worth trying or buying because it is convenient, organized, and has many features that make traveling easier and more enjoyable. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is quick cuts. The pacing is consistent throughout the ad. # Hooks Spoken: When did carry-ons start doing all this? Text overlay: When did carry-ons start doing all this? Visual: 00:00–00:02 Indoors in a living room. A woman with long red hair wearing a white long sleeve shirt and striped pants hands a large white bag with the word "NOBL" printed on it to a man with brown hair wearing a green long sleeve shirt and brown pants. A large dog sits on the couch next to the man. A window is in the background. # Funnel stage Consideration # Pain points Forgetting a power bank: "I always forgot my power bank" # Value propositions - Cup holder: quality of life - Phone holder: really nice - Charging ports: always with me - Laptop pocket: it has a spot for it - Passport pocket: quick to open and really organized which I wasn't before - Locking mechanism: when you want to be safe, you can lock it - No zippers: closing it is so easy and satisfying - Lots of space: week trip is no problem - 20 colors: which is the most out of any brand ive seen # Benefits - Quality of life - Life saver - Really nice - Always with me - I'm not carrying it and I dont need to find any outlets - It has a spot for it - Quick to open and really organized which I wasn't before - When you want to be safe, you can lock it - Week trip is no problem - Closing it is so easy and satisfying - Traveling is so much better # Features - Cup holder - Phone holder - Charging ports - Laptop pocket - Passport pocket - No zippers - Locking mechanism - Organized interior - Lots of space - 20 colors # Call to action I would go get one while the sale lasts # Social proof - "My wife got me this Nobl and its insane" – Male 1 (Customer) - "I love this carry-on and traveling is so much better" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:01 The ad begins with a question about when carry-ons started doing so much, setting a tone of surprise and intrigue. - 00:01–00:05 The speaker introduces the NOBL carry-on, calling it "insane" to build excitement and anticipation. - 00:05–00:15 The ad transitions to showcasing the cup holder feature, emphasizing its usefulness and quality of life improvement. - 00:15–00:19 The ad highlights the phone holder, noting its convenience for watching content while waiting to board. - 00:19–00:26 The ad addresses the pain point of forgetting a power bank, showcasing the suitcase's built-in charging ports as a solution. - 00:26–00:34 The ad emphasizes the convenience of having the charging ports always available, eliminating the need to carry a power bank or find outlets. - 00:34–00:40 The ad highlights the laptop pocket and passport pocket, emphasizing the suitcase's organizational features. - 00:40–00:43 The ad showcases the suitcase's locking mechanism, emphasizing its safety features. - 00:43–00:48 The ad emphasizes the suitcase's spacious and organized interior, highlighting its ability to accommodate a week's worth of travel items. - 00:48–00:54 The ad highlights the absence of zippers, emphasizing the ease and satisfaction of closing the suitcase. - 00:54–00:57 The speaker expresses their love for the carry-on, stating that it makes traveling much better. - 00:57–01:05 The ad highlights the variety of colors available and mentions that the suitcase is on sale, creating a sense of urgency.

# Ad summary This ad features a man showcasing the NOBL Carry-on: All-in-One luggage. He highlights its features, including a cup holder, phone mount, laptop pocket, power bank, compression system, expandable compartments, and TSA-approved locks. He mentions his girlfriend liked it so much she had to get one for herself. The ad ends by mentioning a flash sale with a huge discount. # Brand positioning NOBL is presented as a brand that offers innovative and functional luggage solutions designed to enhance the travel experience. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, feature-rich carry-ons that cater to the needs of modern travelers. NOBL aligns with a lifestyle of convenience, organization, and security, offering products that simplify travel and provide peace of mind. The brand pushes against the norms of basic, featureless luggage by incorporating innovative features such as a cup holder, phone mount, laptop pocket, power bank, compression system, and TSA-approved locks. The brand positioning is both functional, emphasizing performance and simplicity, and emotional, promoting convenience and peace of mind. # Product The NOBL Carry-on: All-in-One is a carry-on suitcase designed for modern travelers. It features a built-in cup holder, a phone mount for streaming shows, a front pocket for laptops, a power bank for charging devices, a compression system, expandable compartments, and TSA-approved locks. The suitcase is designed to provide convenience, organization, and security while traveling. The cup holder allows travelers to keep their beverages secure, while the phone mount enables them to stream their favorite shows hands-free. The front pocket provides easy access to laptops, and the power bank ensures devices stay charged. The compression system and expandable compartments allow for more efficient packing, and the TSA-approved locks ensure belongings are safe and secure. The ad highlights that the suitcase is worth trying or buying because it simplifies travel, keeps belongings organized, and provides peace of mind. # Visual style The ad has a polished, commercial aesthetic with a hybrid feel. The editing style includes quick cuts and static shots with smooth transitions. The production quality is high-end, supporting the intended tone of showcasing a premium product. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 I can't believe I hadn't heard about THIS until a week ago. Text overlay: 00:00–00:02 I can't believe I hadn't heard about THIS until a week ago Visual: 00:00–00:02 A man with short red hair, wearing a light blue polo shirt and light blue shorts, sits on an orange bench in what appears to be a Starbucks. He is drinking from a Starbucks cup. Next to him is a silver NOBL carry-on suitcase. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad addresses the pain point of disorganized and inconvenient travel. The man states, "Now I don't have to stress because there's a compression system and expandable compartments so I'm able to pack more and keep everything organized." # Value propositions - The NOBL Carry-on: All-in-One luggage provides convenience, organization, and security while traveling. - The cup holder allows travelers to keep their beverages secure, while the phone mount enables them to stream their favorite shows hands-free. - The front pocket provides easy access to laptops, and the power bank ensures devices stay charged. - The compression system and expandable compartments allow for more efficient packing, and the TSA-approved locks ensure belongings are safe and secure. # Benefits - You won't have any trouble at the airport - I'm able to pack more and keep everything organized - Everything is safe and secure # Features - Cup holder - Phone mount - Laptop in the front pocket - Power bank - Compression system - Expandable compartments - TSA approved locks # Call to action Get yours while you can # Social proof - "It's easily the best bag I've ever owned" – Male 1 (Customer) - "As soon as we got back from our trip, my girlfriend had to get one for herself too" – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is reviewing the product and sharing his positive experience. # Storyline - 00:00–00:02 00:00–00:02 The man is sitting at a table drinking coffee next to the suitcase. He expresses surprise that he hadn't heard about the suitcase until a week ago. This is intended to pique the viewer's interest and introduce the product. - 00:02–00:07 00:02–00:07 The man is unboxing the suitcase. He mentions his girlfriend got it for him as a gift before their trip to Italy and that it's the best bag he's ever owned. This is intended to establish the product's value and introduce the brand. - 00:07–00:16 00:07–00:16 The man demonstrates the suitcase's features, including the cup holder, phone mount, laptop pocket, and power bank. This is intended to showcase the product's functionality and convenience. - 00:16–00:22 00:16–00:22 The man demonstrates the suitcase's compression system and expandable compartments. He mentions that he doesn't have to stress because he can pack more and keep everything organized. This is intended to highlight the product's organizational benefits. - 00:22–00:26 00:22–00:26 The man demonstrates the suitcase's TSA-approved locks. He mentions that everything is safe and secure. This is intended to emphasize the product's security features. - 00:26–00:28 00:26–00:28 The man states that the suitcase is a total game changer. This is intended to reinforce the product's value and impact. - 00:28–00:31 00:28–00:31 A woman is sitting at an airport with the suitcase. The man mentions that his girlfriend had to get one for herself too. This is intended to provide social proof and demonstrate the product's appeal. - 00:31–00:36 00:31–00:36 The man mentions that they are running a flash sale with a huge discount and encourages viewers to get theirs while they can. This is intended to create a sense of urgency and encourage immediate purchase.

# Ad summary This ad promotes NOBL's luggage. It starts with a woman talking about how her checked luggage didn't show up at the carousel after she got back from a trip. She says she opened the NOBL app and saw exactly where it was, still at her connecting airport. She was able to track it in real-time and got it back the same night. The woman then shows off the features of the NOBL luggage, which includes a cup holder, phone holder, charging ports, and a front pocket for her laptop and passport. She says that now that she has the NOBL luggage, she wasn't juggling things anymore, and it makes traveling much easier. Right now, NOBL Air Tracking is 46% off. # Brand positioning The brand NOBL is positioned as a modern and tech-savvy solution to the common travel problem of lost luggage. The ad features a sleek and stylish product with built-in technology that allows travelers to track their luggage in real-time, eliminating the stress and uncertainty of lost or delayed bags. NOBL aligns with a lifestyle of convenience and control, appealing to travelers who value efficiency and peace of mind. The brand stands out by offering a high-tech, all-in-one solution with the features of phone and cup holders, built in charging ports, and front pocket for personal items, contrasting with traditional luggage options that lack these integrated functionalities. The brand offers a functional product, but also an emotional one that offers peace of mind. # Product NOBL is promoting an all-in-one luggage solution designed for convenience and peace of mind while traveling. The luggage features a built-in NOBL Air Tracking system that allows users to track their luggage in real-time through the NOBL app, eliminating the stress of lost bags. It includes a cup holder, phone holder, charging ports, and a front pocket for storing a laptop and passport. The ad addresses the common pain point of lost luggage and the frustration of juggling multiple items while traveling. The key selling points are the real-time tracking, the convenience of having all essential travel items in one place, and the overall ease of use of the luggage. All of these points are to show the viewer why this product is worth trying or buying. # Visual style The ad has a polished UGC feel, with bright, natural lighting and clear shots. The editing style consists of quick cuts and smooth transitions, creating a consistent and engaging pace. The visual motifs include close-ups of the product features, real-time location tracking via app, and everyday travel scenarios. The pacing is moderate, with cuts timed to some music beats and voiceover lines, enhancing the overall viewing experience. # Hooks Spoken: 00:00–00:01 Don't regret lost luggage. Text overlay: 00:00–00:01 Don't regret lost luggage Visual: 00:00–00:01 The camera is canted, in a close up shot, showing suitcases on a baggage carousel in an airport. The suitcases are various colors, styles, and sizes, and some are stacked. In the background, there are people waiting and airport signage. The lighting is bright and artificial. Text on the screen says, "Don't regret lost luggage." # Funnel stage Consideration # Pain points The ad focuses on the frustration of lost luggage at the airport. Quote: "That moment where everyone's grabbing their stuff and yours just isn't there." # Value propositions - NOBL All-in-one is a total game changer - Get it while you can, they keep selling out - All-in-one with NOBL Air Tracking for 46% OFF # Benefits - Eliminates the stress of lost bags - convenience of having all essential travel items in one place - easy to track luggage - making travel much easier - I wasn't juggling things anymore # Features - NOBL Air Tracking - cup holder - phone holder - charging ports - front pocket for my laptop and passport # Call to action get it while you can # Point of view - Customer 100% – The entire ad is from the perspective of a customer sharing their personal experience with the product. # Storyline - 00:00–00:01 00:00–00:01 The camera shows a luggage carousel filled with bags at an airport. Text on screen says, "Don't regret lost luggage." This sets up the problem of luggage getting lost during travel, which is a common worry for travelers. - 00:02–00:04 00:02–00:04 A woman narrates that she just got back from a trip and her checked bag didn't show up at the carousel. The video shows a wider view of people claiming their bags. This amplifies the potential negative experience by showing the audience the real frustration of lost luggage when everyone else is collecting their belongings. - 00:04–00:08 00:04–00:08 The woman continues by saying it is that moment where everyone's grabbing their stuff and yours just isn't there. The video shows other people grabbing their bags from the carousel. This reinforces the feeling of isolation and disappointment when your luggage is missing. - 00:09–00:13 00:09–00:13 The woman says that normally she'd be panicking and going to the airline desk, filing a claim and hoping for the best. The video shows an airline desk with other travelers interacting with airline staff. This illustrates the conventional, often stressful and time-consuming process of dealing with lost luggage. - 00:13–00:17 00:13–00:17 The woman then says that she just opened her NOBL app and saw exactly where it was, still at her connecting airport. The video shows the NOBL app on a phone, with a map showing the location of the bag at an airport. This introduces the NOBL product as a solution to the problem by showing how easily one can track their luggage. - 00:18–00:21 00:18–00:21 She mentions how she could literally watch it get loaded onto the next flight, and got it back the same night. The video shows the NOBL app updating and showing the location of the bag on a map. This builds confidence in the product's tracking accuracy and speed. - 00:22–00:36 00:22–00:36 The woman says that you can get an all-in-one with NOBL Air Tracking for 46% off and they keep selling out so get it while you can. The video shows the NOBL product in its packaging, being placed in a suitcase, and showcasing its multiple features. This promotes the product's value and availability while creating a sense of urgency to purchase due to the limited stock. - 00:36–00:40 00:36–00:40 The woman concludes by saying that with Noble air built-in, I can track it in real-time wherever it goes. The video goes back to the map, showing the location of the luggage being tracked in real time. This further reinforces the product's tracking capabilities and reassurance it provides. - 00:41–00:49 00:41–00:49 The video shows the luggage in action as the woman poses the question, "Why did I put up with that for so long? This whole set up is just easier, and it's all on sale right now, which honestly makes it even better." This encourages viewers to question their current travel setup and consider the NOBL product as a superior and convenient alternative.

# Ad summary This ad promotes a luggage brand, NOBL, which is launching in Australia. The ad features a 'buy one, get one free' offer. # Brand positioning NOBL is presented as a high-quality travel and luggage brand. The visual cues and copy highlight sophistication and utility. The brand is targeting the space of premium travel accessories, focusing on functional design and complete packing solutions. The visual style suggests a clean, minimalist aesthetic that prioritizes practical solutions for travel. # Product The ad features a dark green check-in suitcase with a ridged exterior, paired with a set of travel accessories. The 'buy one check-in and get free' offer includes an all-in-one carry-on bag, a weekender bag, a water bottle, a luggage tag, and packing cubes. The suitcase is a hard-shell design, while the bags appear to be made of a matching dark green fabric. The overall presentation emphasizes coordinated travel solutions and the convenience of having matching accessories, aiming to address the need for organized and stylish travel. # Visual style The ad has a clean, minimalist visual style with a focus on product display. The production quality is highly polished, suggesting a professional studio shot. The monochromatic color scheme, featuring various shades of green, gives the ad a cohesive and sophisticated look. The layout is simple and balanced, ensuring that all products are clearly visible and easily scannable. The font is large and legible, ensuring the ad is easy to read. # Hooks Headline: Buy One Check-In and Get # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Buy One Check-In and Get Free # Benefits - Free # Features - All-In-One Carry-On - Weekender Bag - Water Bottle - Luggage Tag - Packing Cubes # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The ad consistently showcases NOBL's product and brand message, promoting a promotional offer and expanding into a new market. # Storyline - The ad opens by announcing a 'Buy One Check-In and Get Free' offer, meant to immediately capture the viewer's attention with a promotional deal. The brand is speaking directly to the viewer, framing the deal as a benefit to encourage immediate interest and engagement. - The advertisement then presents a list of the items included in the free bundle—All-In-One Carry-On, Weekender Bag, Water Bottle, Luggage Tag, and Packing Cubes—to detail the extent of the offer. The brand is explicitly outlining the offer's value. - The image shows the suitcase and accessories, reinforcing the promotional offer with a visual representation of the bundled products, and demonstrating the aesthetic and functional alignment between the suitcase and the additional travel items. The brand is visually showcasing the product and all of the free items. - The ad concludes by announcing 'Launching in Australia Finally', signaling the brand’s expansion into a new market, suggesting potential interest and relevance for the Australian audience. The brand is making an announcement.

# Ad summary The ad features three NOBL suitcases angled against a cloudy sky background, promoting their launch in Australia with a discount and free gifts. A stamp with the Sydney Opera House reinforces the Australian theme. # Brand positioning NOBL is presented as a premium luggage brand, offering durable and stylish suitcases designed for modern travel. The brand's positioning emphasizes quality and exclusivity, targeting consumers who value both functionality and aesthetic appeal. By launching in Australia and offering free gifts, NOBL is creating excitement and demonstrating a commitment to providing value to its customers. # Product The ad showcases NOBL suitcases, which are hard-shell luggage designed for durability and style. The suitcases feature a ridged texture, metal accents, and telescoping handles. Three different color variants are displayed: navy blue, black, and dark green. The ad highlights the brand's launch in Australia, suggesting a new market presence. The advertised offer of up to 46% off plus 3 free gifts aims to incentivize purchase, addressing potential price concerns. The ad positions the suitcases as a desirable travel accessory, focusing on their aesthetic appeal and the value offered through the promotion. # Visual style The ad has a clean and modern aesthetic with a focus on product presentation. The suitcases are showcased against a soft, cloudy background, creating a sense of airiness and sophistication. The lighting is soft and diffused, highlighting the texture and details of the luggage. The composition is balanced, with the suitcases arranged in a triangular formation. The text is simple and bold, ensuring clear communication of the offer. # Hooks Headline: LAUNCHING IN AUSTRALIA FINALLY # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 46% off - 3 free gifts # Call to action Shop Now # Social proof - None used. # Point of view - Brand: The brand introduces its luggage and its launch in Australia. # Storyline - From the brand's perspective, the ad opens by announcing its Australian launch to generate excitement and attract new customers. - The brand states an offer of "UP TO 46% OFF + 3 FREE GIFTS" to create a sense of urgency and incentivize immediate purchase from a customer's perspective. - The brand provides a "Shop Now" CTA that encourages customers to explore the product and make a purchase.

# Ad summary This ad promotes a travel-sized weekender bag and speaks directly to the audience about the benefits of purchasing the bag, especially while traveling. It showcases how much the bag can fit while also highlighting the storage on the bottom. # Brand positioning The brand appears to be positioned as a premium travel and lifestyle brand that caters to travelers who prioritize organization, convenience, and style. The brand seems to be pushing against the norm of overpacking or using bulky luggage that requires overhead bin access. The brand emphasizes functional design that meets the emotional need for hassle-free travel. By offering a compact yet spacious weekender bag, the brand aims to occupy a space in the consumer's mind as a provider of practical and elegant solutions for modern travel, aligning with a lifestyle that values efficiency, comfort, and aesthetic appeal. # Product This ad features a weekender travel bag, which is a compact travel bag designed to fit under an airplane seat, removing the need for overhead bin storage. The product is geared towards travelers who want a hassle-free travel experience. It is a light pink color with light pink straps and gold hardware. It features multiple compartments for separating different items like laptops, clothes, shoes, and snacks. A primary selling point is its compact size, which is designed to fit under an airplane seat while still offering ample storage space. Another USP is the segregated shoe compartment that keeps other items neat and clean. The product addresses the common travel frustrations of reaching into the overhead bin or digging through a roller suitcase by providing an all-in-one solution that is easily accessible and highly organized. # Visual style The ad's visual style is polished with natural lighting and smooth transitions, giving it a UGC feel but with a commercial-like production quality. The editing style uses quick cuts and zooms, contributing to a modern and fast-paced feel. The pacing remains consistent throughout the ad, creating a lively rhythm that keeps the viewer engaged. # Hooks Spoken: It sounds dramatic, but this weekender feels like my own little cabin on the plane. Text overlay: It sounds dramatic / but this weekender feels like / my own little cabin on the plane Visual: 00:00–00:04: A light pink, weekender bag sits on a white comforter on a bed in front of a white wall with bright, natural lighting. The camera zooms in on the bag as a person with lavender nails rotates the bag around to show each angle of it. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the hassle and inconvenience of traveling with traditional luggage, such as having to reach into the overhead bin or dig through a roller suitcase to find your belongings. The ad highlights, "I'm not reaching into the overhead bin. I'm not digging through a roller." # Value propositions - Compact size with spaciousness. - Shoe compartment means you can keep the other items neat and clean. # Benefits - More comfortable and stress-free travel experience - Everything I need is right here - Nothing's messy - Fits way more than it looks - Flights feel different when you're set up # Features - Weekender travel bag - Multiple compartments - Separate shoe compartment - Compact size - Fits under the seat # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the point of view of a relatable person using the product. # Storyline - 00:00–00:01 The creator begins with an honest statement of how dramatic they may sound. - 00:01–00:04 00:01–00:04: The creator elaborates on why this bag feels like her cabin on the plane. The tone is casual and relatable, sharing a personal perspective on the convenience and comfort the product offers. The audience is experiencing it from the creator's perspective, who is setting the stage for the upcoming product benefits. - 00:04–00:09 00:04–00:09: The creator displays the contents of the bag, which includes a camera, laptop, hoodie, headphones, charger, tablet, and snacks. The perspective here is from the user, showcasing the bag's spaciousness and organizational capacity. The fast cuts help maintain the pace and emphasize the bag’s ability to hold everything needed. - 00:09–00:13 00:09–00:13: The creator points out how she doesn't have to reach into the overhead bin and doesn't have to dig through a roller. The perspective shifts back to a common travel frustration, highlighting the convenience of having essentials easily accessible. The tone is relatable, building on shared experiences. - 00:13–00:15 00:13–00:15: This continues on the previous narrative; the creator then puts the bag under the car seat. The creator states that it fits way more than it looks. The message conveys that the bag is compact yet spacious, answering potential concerns about its storage capacity. - 00:15–00:18 00:15–00:18: The creator highlights the separate shoe compartment, emphasizing the organizational and cleanliness benefits. The tonal cue is practical, aiming to appeal to consumers who value cleanliness and order. - 00:19–00:20 00:19–00:20: The creator closes the ad by stating that she is able to sit down, plug in, and relax. The overall narrative is that the bag allows for a more comfortable and stress-free travel experience. It's a subtle but clear call to action. - 00:21–00:22 00:21–00:22: The creator showcases the bag and says that flights feel different when you're set up. The perspective is aspirational, positioning the product as a lifestyle enhancer.

# Ad summary This ad features a woman who packs and shows off her forest green weekender bag. She demonstrates how much the bag can hold by packing a hoodie, headphones, a charger, tablet, and snacks. The ad also features a bottom compartment of the bag where shoes can be stored. The woman states that the bag is like having 'my own little cabin on the plane.' # Brand positioning The featured brand, implied to be the maker of the 'weekender' bag, positions itself as a provider of stylish and functional travel solutions. The brand aligns with a lifestyle that values convenience, organization, and comfort while traveling. The brand does not address competitor behaviors but focuses on its own unique value proposition. Its positioning is primarily functional, highlighting the bag's capacity and organizational features, but also touches on emotional benefits like relaxation and stress-free travel. # Product The featured product is a "weekender" travel bag designed for convenient and organized travel. It features a spacious main compartment that can hold a hoodie, headphones, charger, tablet, and snacks, as well as a separate bottom compartment for shoes, ensuring "nothing's messy." The bag is designed to fit under the seat on an airplane, eliminating the need to reach into the overhead bin or dig through a roller suitcase. The bag is presented as a solution for hassle-free travel, allowing users to "sit down, plug in and relax" while on the go. The bag is implied to hold much more than it looks. # Visual style The ad has a clean, bright aesthetic with natural lighting. The video uses quick cuts and smooth transitions to keep the pacing upbeat. The production quality is high, with clear visuals and well-lit scenes, giving off a polished yet relatable commercial feel. The pacing remains consistent throughout, matching the rhythm of the voiceover. The editing emphasizes the bag's features and benefits in sync with the spoken descriptions. # Hooks Spoken: It sounds dramatic, but this weekender feels like my own little cabin on the plane. Text overlay: It sounds dramatic / but this weekender feels like / my own little cabin on the plane Visual: 00:00–00:04 The camera is chest level, slightly overhead, and stationary. A woman with blonde hair in a bun is wearing a white T-shirt and a white watch. She is sitting in a light green plush chair, and the background is a sheer white curtain in front of a window. The woman is opening and touching a two-toned green bag with handles, a zipper, and a shoulder strap. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the hassle and inconvenience of traveling with disorganized bags and the need to access items during a flight. # Value propositions - The bag's design allows for organized travel by keeping the main compartment separate from the shoes. - The bag's size allows for stress-free travel since the bag fits right under your seat so you can relax. # Benefits - Everything I need is right here - Shoes go in the bottom so nothing's messy - I'm not reaching into the overhead bin - I'm not digging through a roller - Flights feel different when you're set up # Features - Spacious main compartment - Separate bottom compartment for shoes - Fits under the seat # Call to action None used. # Social proof - "This weekender feels like my own little cabin on the plane" - Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the perspective of a woman using the bag. # Storyline - 00:00–00:04 A woman is seen holding a green weekender bag. - 00:04–00:06 She mentions that the weekender bag is like her own cabin on the plane and everything that she needs is right here. - 00:06–00:10 She lists the items in the bag: hoodie, headphones, charger, tablet, and snacks. - 00:10–00:12 The next clip is an airplane aisle with people walking to their seats. - 00:12–00:14 The next shot is of a suitcase thrown open with clothes everywhere. She mentions that she is not reaching into the overhead bin or digging through a roller. - 00:14–00:16 She carries the weekender bag and states that it fits under the seat but fits more than it looks. - 00:16–00:18 She opens the bottom compartment of the weekender bag and puts in her shoes so that "nothing's messy." - 00:18–00:22 The scene shows the woman sitting down on a bench with the bag next to her. - 00:21–00:22 She mentions that flights feel different when you are set up.

# Ad summary This ad promotes a Weekender bag that helps to resolve common travel problems like luggage fees and disorganization. # Brand positioning The brand is presented as a solution for common travel-related frustrations, positioning itself as a provider of convenience and organization for travelers. The brand promotes a lifestyle of easy and stress-free travel, differentiating itself by offering products that address practical problems faced by travelers, like baggage fees, disorganization, and waiting at baggage claim. It takes a functional approach by emphasizing product features and how they improve the travel experience. # Product The advertised product is a Weekender travel bag designed to fit under an airplane seat or strap onto a carry-on suitcase. It aims to streamline the travel process by providing dedicated compartments for shoes and other essentials. The bag helps travelers avoid baggage fees by fitting under the seat and eliminates carousel waiting upon arrival. Key features include a separate compartment for shoes to keep other items clean and straps to secure it to a carry-on. Its main USP is its ability to keep travelers organized, avoid baggage fees, and reduce the stress of travel, making it ideal for short trips. # Visual style The ad has a UGC aesthetic with bright lighting and a casual tone. Quick cuts and static shots are used to maintain a consistent pace. The production quality is clean but not overly polished, giving it a relatable feel. The editing rhythm syncs with the voiceover lines, emphasizing key product features and benefits. # Hooks Spoken: Female 1: There are three things / Female 1: that ruin flights. Text overlay: 00:00–00:02 There are three things / 00:02–00:03 that ruin flights Visual: 00:00–00:02 In a brightly lit airport terminal, the camera follows people walking with their luggage. A sign indicating flight gates is visible overhead. The camera is handheld, creating a slightly shaky and immediate feel. / 00:02–00:03 The camera looks out of an airplane window, showing the plane's white wing against a blue sky with scattered clouds. The shot is brightly lit, creating a sense of height and distance. # Funnel stage Middle of funnel (Consideration): The ad educates viewers on how the Weekender bag addresses common travel problems and offers a practical solution, persuading with logic and validation. # Pain points The ad highlights the common frustrations of air travel: being unprepared, digging for items mid-air, and waiting at baggage claim. "There are three things that ruin flights." # Value propositions - Convenience: The Weekender bag fits under the seat and straps onto a carry-on, providing a streamlined travel experience. - Organization: The bag's separate compartment for shoes keeps other items clean and organized. - Stress Reduction: By eliminating baggage fees, carousel waiting, and mid-flight digging, the bag reduces travel-related stress. # Benefits - No baggage fees - No carousel waiting - No digging during the flight - Flights feel a lot shorter when you're actually set up # Features - Weekender bag fits under the seat - Straps onto carry-on - Separate compartment for shoes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their positive experience with the product and its benefits. # Storyline - 00:00–00:08 The ad begins by identifying three common frustrations of air travel: being unprepared, digging for items during the flight, and waiting at baggage claim. This creates a shared pain point and implies the need for a solution. - 00:08–00:11 The presenter acknowledges having previously experienced these issues, establishing a relatable perspective and setting the stage for how the product has improved her travel experience. - 00:11–00:14 The ad transitions to demonstrating how the Weekender bag solves these problems, showing it fitting under the seat, followed by a carry-on overhead. This visually represents the bag's convenience and compliance with airline regulations. - 00:14–00:17 The presenter then shows multiple items packed in the bag, including a hoodie, headphones, charger, and snacks, showcasing its capacity and ability to keep essentials organized. - 00:17–00:20 The ad highlights the bag's separate shoe compartment, emphasizing cleanliness and organization. - 00:20–00:23 The ad then shows the Weekender bag being secured to a carry-on suitcase, demonstrating how it eliminates the need to juggle multiple bags. This emphasizes ease of movement through the airport. - 00:23–00:27 The final section summarizes the benefits of the bag: no baggage fees, no waiting at the carousel, and no digging during the flight, reinforcing the convenience and efficiency the product offers. - 00:27–00:31 The presenter concludes by stating that flights feel much shorter when you're set up, suggesting improved comfort and enjoyment of the travel experience with the Weekender bag.

# Ad summary This ad promotes NOBL brand luggage. The ad features a woman demonstrating the features of a NOBL carry-on suitcase, highlighting its durability and convenience, and offering a limited-time discount. # Brand positioning NOBL is presented as a brand that focuses on making travel more convenient. The brand's luggage products push against the norms of basic luggage by incorporating many unique and convenient features designed to make traveling easier. The brand appears to align with a lifestyle of frequent travel, especially for those who value efficiency and functionality. The brand positioning is both functional, due to its performance-driven design, and emotional, due to its appeal to travelers seeking convenience and peace of mind. # Product The advertised product is a NOBL carry-on suitcase designed for travelers who value convenience and functionality. The carry-on features smooth 360-degree spinner wheels, a zipperless design with dual TSA locks for security, a front laptop pocket, a USB charging port, separate cup and phone holders, a water-resistant sleeve for toiletries, and a clip to hang a purse. The carry-on is also made with an unbreakable polycarbonate shell, and is an airline-approved size. The ad highlights these features to convey that the carry-on is a comprehensive travel solution. # Visual style The ad features a polished, upbeat aesthetic with quick cuts and consistent pacing. The production quality is high, with clear visuals and professional lighting. The aesthetic is maintained through various settings (airport, home, outdoors), reinforcing the brand's message of easy, stylish travel. # Hooks Spoken: 00:00–00:02 Don't regret missing the NOBL Day sale. Text overlay: 00:00–00:02 Don't regret missing the NOBL Day SALE Visual: 00:00–00:02 Medium shot of the mint-colored NOBL carry-on in a bright, modern room. It features a water bottle in the cup holder and a tablet secured on the handle. A person's hand places a dark handbag on the handle. The text overlay reads, "Don't regret missing the NOBL Day SALE". # Funnel stage Bottom of funnel (Conversion) # Pain points The central frustration addressed in the ad is the inconvenience of traveling with standard luggage, which often lacks essential features for organization and protection. Visuals depict a person struggling to navigate an airport with multiple items and show a water resistant sleeve designed to hold toiletries, suggesting that the product will create a more organized and convenient travel experience. # Value propositions - All-in-one travel solution - Convenience - Practicality - Durability - Efficiency # Benefits - Effortless movement through the airport - Ultimate security - Convenient storage for digital devices - Charging on the go - Practical cup and phone holders - Protective storage for toiletries - Additional storage option - Durability - Compliant with airline regulations # Features - Smooth 360 degree spinner wheels - Zipper less with dual TSA locks - Front laptop pocket - USB charging port - Separate cup and phone holders - Water resistant sleeve for my toiletries - A clip to hang my purse - Unbreakable polycarbonate shell - Airline approved carry on size # Call to action None used. # Point of view - Customer 90% – The ad is told through the perspective of a customer who uses and demonstrates the product, offering a first-hand experience. - Brand 10% – The brand officially presents the product and offer. # Storyline - 00:00–00:02 00:00–00:02 The camera focuses on the carry-on as the narrator prompts the viewer to avoid missing the NOBL Day sale, creating urgency and incentivizing viewers to take advantage of the offer. - 00:02–00:06 00:02–00:06 A woman is seen walking through an airport, pulling the featured carry-on behind her. She describes the NOBL carry-on as an "all-in-one", and states that she "can't imagine traveling without it now", emphasizing its usefulness and convenience. - 00:06–00:10 00:06–00:10 A woman is seen pulling the carry-on through an airport, and the text overlay highlights the "Smooth 360 degree spinner wheels that glide effortlessly through the airport", showcasing the product's ease of use. - 00:10–00:14 00:10–00:14 A person is seen demonstrating the zipperless design with dual TSA locks, highlighting the feature as "for the ultimate security", emphasizing the product's security feature. - 00:14–00:16 00:14–00:16 A person demonstrates the front laptop pocket, emphasizing the product's convenience for digital devices. - 00:16–00:17 00:16–00:17 A person demonstrates the USB charging port, highlighting the product's ability to charge devices on the go. - 00:17–00:18 00:17–00:18 A person demonstrates the separate cup and phone holders, highlighting the product's convenience. - 00:18–00:21 00:18–00:21 A person pours water in the water resistant sleeve for toiletries, emphasizing the product's protective storage features. - 00:21–00:23 00:21–00:23 A person hangs a purse on a clip, showcasing an additional storage option. - 00:23–00:25 00:23–00:25 A person is seen standing next to the carry-on, and text appears that states, "This carry-on has everything all built into an unbreakable polycarbonate shell", summarizing the product's features and durability. - 00:25–00:29 00:25–00:29 A person tests the durability of the shell with a pen, and lifts the carry-on into a train, and text appears that states it is an airline-approved carry on size, emphasizing its practicality for travel. - 00:30–00:33 00:30–00:33 Split-screen footage shows multiple people unboxing the NOBL carry-on, creating excitement and social validation. - 00:33–00:37 00:33–00:37 The camera focuses on the NOBL carry-on as the narrator states the NOBL sale is up to 67% off but "they keep selling out, so you should get yours before they sell out again", creating a sense of urgency.

# Ad summary A woman packs a NOBEL weekender bag for her flight and demonstrates its functional features. She highlights the built-in shoe compartment, and demonstrates that it can fit comfortably under the seat of an airplane. # Brand positioning NOBEL aims to occupy a space in the consumer's mind as a brand that offers practical travel solutions. The brand promotes the value of convenience and organization through its products. NOBEL products stand out by providing unique organizational solutions for travel. The brand's positioning is functional, focusing on simplicity and performance to make travel easier and more enjoyable. # Product The advertised product is the NOBEL weekender bag, a travel bag designed for short trips and flights. It features multiple compartments, including a separate shoe compartment to keep items organized and clean. It is designed to fit comfortably under an airplane seat, eliminating the need to reach into overhead bins or dig through larger roller bags. The bag is spacious, fitting way more than it looks and allowing travelers to pack everything they need in one compact bag. The NOBEL weekender bag addresses the common pain points of disorganized luggage and the inconvenience of accessing items during travel by providing a convenient and efficient travel solution. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to move the narrative along and highlight key features of the bag. The pacing is moderate, with cuts timed to match the rhythm of the voiceover. # Hooks Spoken: 00:00–00:04 It sounds dramatic but this weekender feels like my own little cabin on the plane. Text overlay: 00:00–00:04 It sounds dramatic but this weekender feels like my own little cabin on the plane Visual: 00:00–00:04 The shot shows a light blue NOBEL weekender bag on a light wood surface in front of a round mirror. The creator's hand opens and closes the zipper on the front pocket of the bag. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of disorganized luggage and difficulty accessing items during travel. "I'm not reaching into the overhead bin. I'm not digging through a roller." # Value propositions - The NOBEL weekender bag is like having your own little cabin on the plane, ensuring everything you need is easily accessible and organized. - The bag's shoe compartment keeps your items clean and organized. - The NOBEL weekender bag allows you to relax and enjoy your flight. # Benefits - Everything I need is right here. - I'm not reaching into the overhead bin. - I'm not digging through a roller. - Fits way more than it looks. - Nothing's messy. - Flights feel different when you're set up. # Features - Multiple compartments - Shoe compartment - Fits under the seat # Call to action None used. # Social proof - "It sounds dramatic but this weekender feels like my own little cabin on the plane" – Creator # Point of view - Customer 100% – The entire video is delivered by a creator reviewing the product and showcasing its use. # Storyline - 00:00–00:04 00:00–00:04 The creator is zipping up a pocket on the light blue weekender bag and states that the bag is like her own little cabin on the plane. - 00:04–00:09 00:04–00:09 The creator places a hoodie, headphones, charger, tablet, and snacks into the open weekender bag. This demonstrates how much storage the bag offers. - 00:09–00:13 00:09–00:13 The creator states that, when flying with the weekender bag, she is not reaching into the overhead bin or digging through a roller bag. The audience is shown footage of crowded overhead bins and a suitcase with clothing strewn around. - 00:13–00:15 00:13–00:15 The creator holds up the weekender bag and states it fits under the seat but fits way more than it looks. - 00:15–00:18 00:15–00:18 The creator places a pair of shoes in the bottom compartment, stating that the shoes go in the bottom so nothing's messy. - 00:18–00:22 00:18–00:22 The creator sits down, plugs in a charger, and puts the strap on the weekender bag, stating that flights feel different when you're set up.

# Ad summary This ad showcases the NOBL brand and its Black Friday Bundle 5.0 promotion. The promotion includes a $1,000 in free products when you buy their Check-In. A woman wonders if it is legal to have this many NOBL products. The ad features several of NOBL products and includes a clear call to action to check out the promotion. # Brand positioning NOBL is presented as a premium travel brand offering stylish and functional luggage and accessories. The brand positions itself as a provider of high-quality, durable, and aesthetically pleasing travel solutions, catering to travelers who value both form and function. NOBL aims to occupy the space of elevated travel, aligning with a lifestyle of seamless and sophisticated journeys. The brand pushes against the norm of basic, utilitarian travel gear by emphasizing design and offering coordinated sets and colors. This positioning is both functional, highlighting product features like durability and organization, and emotional, appealing to the desire for a polished and effortless travel experience. # Product The ad features NOBL's Black Friday Bundle 5.0, with the main product being their Check-In luggage, available in multiple colors. Purchasing the Check-In unlocks six free items: the All-In-One Carry-On, a Weekender Bag, Compressible Packing Cubes, a Stainless Steel Water Bottle, and a Leather Luggage Tag. The Check-In and Carry-On are hard-shell suitcases with a ridged design and spinner wheels. The Weekender Bag is a soft-sided travel bag with handles and a shoulder strap, designed for shorter trips. The Compressible Packing Cubes help organize belongings within the luggage, and the Stainless Steel Water Bottle encourages sustainable hydration. The Leather Luggage Tag adds a personalized touch to the luggage. The ad highlights the functional benefit of having a complete, coordinated travel set and the value proposition of receiving $1,000 in free items, which addresses the purchase barrier of perceived high cost and encourages immediate action due to the limited-time nature of the promotion. # Visual style The ad has a polished UGC feel, blending user-generated content with professionally shot product displays. The editing style employs quick cuts, especially when showcasing multiple products or features, maintaining a fast-paced rhythm. The production quality is high, with good lighting and clear shots, suggesting a brand that values quality and style. The pacing is relatively consistent, with cuts timed to highlight different elements of the offer and create a sense of urgency. # Hooks Spoken: 00:00–00:01: Female 1: Is this legal? Text overlay: 00:00–00:01: Is this LEGAL? Visual: 00:00–00:01: A static, eye-level shot of the NOBL website on a mobile device screen. In the background is a neutral, blurred-out background. On the screen are images of NOBL luggage, weekender bag, packing cubes, water bottle, and luggage tag, all in matching dark green color. Numbers layered on top of each product, with text clarifying that the entire bundle is "The 'Black Friday' Bundle 5.0" # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that the high cost of premium luggage can be a barrier to purchase, as the woman jokingly suggests she did something "illegal" to get so many NOBL products. This plays on the desire for high-quality travel gear while acknowledging the price point. # Value propositions - The Black Friday Bundle 5.0 offers a coordinated travel set with a $1,000 value in free items, making it an attractive offer for travelers seeking both style and functionality. - Getting a free Weekender Bag and other accessories with the purchase of the Check-In luggage provides significant value, encouraging customers to invest in the NOBL brand. - The All-In-One Carry-On offers convenience and organization for travel, aligning with the brand's promise of seamless journeys. # Benefits - Free weekender bag - Six free items - Complete travel set - High-quality, durable luggage - Stylish and functional travel solutions - $1,000 in free items # Features - All-In-One Carry-On - Weekender Bag - Check-In luggage - Compressible Packing Cubes - Stainless Steel Water Bottle - Leather Luggage Tag # Call to action Click the link to check it out # Social proof - "Just got NOBL's All-In-One Carry-On, and their weekender bag for free." – Female 1 (Customer) - "I thought I did something illegal!" – Female 1 (Customer) # Point of view - Customer 60% – The ad heavily features the perspective of a customer discovering and reacting to the NOBL products and promotion, which is conveyed through casual tone and visual demos. - Brand 40% – The brand voice is present through direct claims about the product features, the structure of the offer, and the urgency of the limited-time promotion. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a static shot of NOBL's product lineup. The question "Is this legal?" is overlaid on the screen, sparking curiosity. The intent is to grab attention by suggesting the offer may be too good to be true. The tone is playful and slightly provocative. - 00:01–00:06 00:01–00:06: A woman rolls a pink NOBL Carry-On with the Weekender Bag stacked on top. She then detaches the Weekender Bag and shows off the brand's tag. She says she "thought I did something illegal." This builds on the initial hook by implying the deal is surprisingly generous, continuing the playful tone. - 00:06–00:09 00:06–00:09: A woman is shown walking with two white NOBL suitcases in an airport. The voiceover states, "apparently, it's only a three day promotion, here are the details." The ad transitions to providing information about the limited-time offer, shifting the tone to informative and urgent. - 00:09–00:12 00:09–00:12: The ad displays NOBL's website interface, highlighting the Black Friday Bundle 5.0 promotion and its components. The claim is, "Buy their Check-In and get six free items." This clarifies the details of the offer and reinforces the value proposition. - 00:12–00:18 00:12–00:18: Various shots showcase the free items included in the bundle: the Weekender Bag, All-In-One Carry-On, Packing Cubes, Water Bottle, and Leather Luggage Tag. This reinforces the scope of the offer and the benefits of each item. - 00:18–00:20 00:18–00:20: A shot of a woman packing the NOBL luggage in her car. Text overlay states that the free items amount to "$1000 in free items." This reinforces the value and further highlights the offer. - 00:20–00:25 00:20–00:25: A woman in a dress dances with the white NOBL suitcases, and then waves at the camera while walking with both suitcases. The voiceover urges, "But get it now because they're running out of stock fast!" The tone shifts to urgent FOMO (fear of missing out) to drive immediate action. - 00:25–00:27 00:25–00:27: The ad concludes with a shot of a woman rolling a pink NOBL Carry-On past a mock Eiffel tower in Vegas. The screen displays, "click the link to check it out." This provides a final call to action to prompt immediate engagement.

# Ad summary This ad features a woman showing how much she fits in the Béis Weekender bag. She shows all the different things she packs inside, and how the bag has separate compartments for shoes, so that everything stays neat and organized. # Brand positioning Béis is presented as a brand that offers stylish and functional travel bags, designed to make travel more convenient and organized. The brand aims to occupy a space in the consumer's mind as a provider of fashionable yet practical travel solutions. By focusing on features like ample space, separate compartments, and under-seat fitting capabilities, Béis positions itself as a brand that prioritizes both style and functionality, catering to the needs of modern travelers who want to stay organized and comfortable on their journeys. # Product The Béis Weekender bag is presented as a travel bag designed to fit everything needed for a short trip. It has a spacious main compartment for items like a hoodie, headphones, chargers, a tablet, and snacks. The bag is also designed to fit under an airplane seat, eliminating the need to reach into the overhead bin or dig through a roller bag. It features a separate bottom compartment specifically for shoes, keeping them separate from other items to prevent messiness. # Visual style The ad has a clean and bright aesthetic, with natural lighting and simple backgrounds. The editing style includes quick cuts to showcase the bag's features and benefits. The production quality is polished, giving it a commercial feel. The pacing is quick, with cuts timed to match the voiceover. # Hooks Spoken: Female 1: It sounds dramatic, but this weekender feels like my own little cabin on the plane. Text overlay: It sounds dramatic / but this weekender feels like / my own little cabin on the plane Visual: 00:00–00:04: A fair-skinned woman with blonde hair, wearing a floral top and a watch, is sitting on a bed and hugging a large, cream-colored tote bag. The background is a clean, white bedroom with white bedding. The camera is stationary at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having to reach into the overhead bin on a plane or dig through a roller bag to find what you need. # Value propositions - The bag makes travel easier because you do not need to reach into the overhead bin. - The bag keeps all of your belongings organized. # Benefits - Keeps everything organized - Eliminates need to reach overhead bin - Prevents shoes from messing up other items # Features - Spacious main compartment - Fits under airplane seat - Separate bottom compartment for shoes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the customer's point of view, as they are demonstrating the product and explaining the benefits based on personal use. # Storyline - 00:00–00:04 The creator introduces the Béis Weekender bag. - 00:04–00:09 The creator shares what she keeps in the bag. - 00:09–00:14 The creator lists some of the benefits of the Weekender bag such as not having to reach into the overhead bin or dig through a roller. - 00:14–00:18 The creator highlights the separate shoe compartment. - 00:18–00:22 The creator demonstrates how to use the bag while traveling.

# Ad summary The ad promotes the Weekender bag from Nobl, highlighting its features such as a padded laptop pocket, a bottom compartment for shoes, a built-in trolley sleeve, and multiple interior and exterior pockets. The ad emphasizes that the bag is made with high-quality materials, is stylish, and is worth purchasing, especially with a 46% discount and a Buy One Get One Free offer. The bag is available in multiple colors on Nobl's website. # Brand positioning Nobl is presented as a stylish and practical brand that prioritizes both functionality and aesthetic appeal in its travel products. The brand aims to occupy a space in the consumer's mind that values organization and convenience without sacrificing style. Nobl aligns with a lifestyle that appreciates quality materials and thoughtful design. The brand stands out by offering features like dedicated compartments and trolley sleeves, which cater to the needs of modern travelers who value efficiency. Nobl positions itself as a functional brand with emotional appeal by enhancing the travel experience through its products. # Product The Weekender bag by Nobl is a travel bag designed for short trips, combining functionality with style. It features a padded laptop pocket to protect electronics, a dedicated bottom compartment for shoes to keep them separate from other items, and a built-in trolley sleeve for easy attachment to carry-on luggage. The bag has multiple interior and exterior pockets for organization and is made with high-quality materials, ensuring durability. The key selling points are its organizational features, stylish design, and ease of use for travel. The bag addresses the need for efficient packing and organization while traveling, making it an ideal choice for weekend getaways and short trips. The ad shows the bag in colors such as green, pink and white. # Visual style The ad has a polished UGC feel, combining authentic product demonstrations with clear visuals. The editing style includes quick cuts to maintain a fast pace, interspersed with static shots to highlight product features. The production quality is high-end, creating a clean and professional look. The pacing is consistent, with cuts timed to match the spoken content and music beats, enhancing the overall flow and engagement of the ad. # Hooks Spoken: It's the Weekender from Nobl. Text overlay: It's the Weekender from Nobl Visual: 00:00–00:01 A split-screen shows two different colored Nobl Weekender bags (green and pink) stacked on top of matching rolling suitcases in a modern, brightly lit space. Top: A fair-skinned woman with her hair pulled back, wearing a white t-shirt and light-wash jeans with a white stripe down the side, is shown placing a green Weekender bag on top of a matching green rolling suitcase. Bottom: A fair-skinned woman with shorts and sneakers is shown placing a pink Weekender bag on a matching rolling suitcase. The backdrop includes modern furniture, a patterned rug, and a TV. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the need for efficient packing and organization while traveling. Visuals show a person placing the bag on top of the rolling suitcase, emphasizing how you need a travel bag that can stack easily. # Value propositions - The bag’s high-quality materials combine with organizational features and stylish design, making it a worthwhile purchase. # Benefits - Easily stack it on top of my carry-on - Super stylish # Features - Padded laptop pocket - Dedicated bottom compartment for my shoes - Built-in trolley sleeve - Multiple interior and exterior pockets - Made with high-quality materials # Call to action you should definitely get one # Social proof - "I kept seeing it everywhere" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is from the perspective of a satisfied customer and creator who is reviewing the Nobl Weekender bag and describing its features. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a split screen, each side showing a different color of the Nobl Weekender bag stacked on a rolling suitcase. - 00:01–00:04 00:01–00:04 A hand places the green Nobl Weekender bag onto an airport security conveyor belt, highlighting its visibility and popularity by stating, "I kept seeing it everywhere." - 00:04–00:08 00:04–00:08 The creator shows the inside of the green bag to show how to pack clothing inside. The voiceover shares, "and it was 46% OFF plus right now they're offering Buy 1 Weekender, get 1 FREE." - 00:08–00:10 00:08–00:10 The creator sits in a chair and questions the decision to purchase, posing the question from the customer’s perspective, "So I thought to myself why not?" - 00:10–00:13 00:10–00:13 The creator, standing in a bathroom, takes a selfie with the Weekender on top of luggage, teasing the product features by stating, "But wait until you see all the features." - 00:13–00:17 00:13–00:17 The creator demonstrates the features of the Weekender bag, including a padded laptop pocket and a bottom compartment for shoes, emphasizing its organizational capabilities and addressing practical needs. - 00:17–00:23 00:17–00:23 The creator shows the built-in trolley sleeve and multiple interior and exterior pockets of the Weekender bag, highlighting the bag's stackability, organizational capabilities and functional design. - 00:23–00:25 00:23–00:25 The camera shows the green Weekender bag sitting on a green chair in the sunlight, showcasing the bag's high-quality materials. - 00:25–00:27 00:25–00:27 The creator takes a mirror selfie with the green Weekender bag on top of luggage and confirms the bag is stylish. - 00:27–00:30 00:27–00:30 The ad shows the Weekender bag going through airport security again to imply the bag is "SO worth it" and prompts viewers to "definitely get one." - 00:30–00:32 00:30–00:32 The ad cuts to different colors of the Weekender bag, promoting a variety of colors on their website. - 00:32–00:34 00:32–00:34 The creator stands with the green Weekender bag on top of luggage, ending the ad with the brand website, Nobltravel.com.

# Ad summary The ad announces a Nobl Day Sale with 67% off sitewide, free shipping, a free lifetime warranty worth $100, and a $50 gift card, presenting it as a decision made after years of designing carry-ons for effortless airport travel. # Brand positioning Nobl is presented as a brand that focuses on designing high-quality carry-ons specifically engineered to make airport travel effortless. The brand positions itself as customer-centric, with a playful and slightly self-deprecating tone. By offering a significant discount and additional perks like free shipping and a lifetime warranty, Nobl communicates that it goes above and beyond for its customers. The brand projects an image of superior quality and customer care, implying that it might be considered 'irresponsible' to offer such value, but they see it as the minimum they can do. # Product The advertised product is superior carry-ons designed to make airport travel effortless. The advertisement indicates that the brand has spent years designing these carry-ons with specific attention to the details that make airport travel smoother. As part of the promotion, customers receive 67% off sitewide, free shipping, a free lifetime warranty worth $100, and a $50 gift card. The ad highlights the product as being of such high quality and value that offering them at this price point is almost too good to be true. # Visual style The ad has a clean and simple design with a focus on text. It resembles a social media post or announcement, using a minimalistic style with a white background. The typography is straightforward, with key phrases emphasized in bold. The red heart emoji provides a pop of color and adds a friendly touch. # Hooks Headline: IT'S BEEN FUN # Funnel stage Bottom of funnel (Conversion) # Pain points The pain point the ad addresses is the hassle and inconvenience of airport travel. The brand aims to alleviate this by offering carry-ons that are designed to make airport travel effortless, suggesting a smoother and more convenient travel experience. # Value propositions - Superior carry-ons for 67% off may seem irresponsible to some, but it's the least we can do. - Actions speak louder than words, so we've also decided to throw in free shipping, a free lifetime warranty worth $100, and a $50 gift card # Benefits - 67% off sitewide - free shipping - free lifetime warranty worth $100 - a $50 gift card # Features - carry-ons that make airport travel effortless # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is written from the brand's perspective, directly addressing the audience and promoting their sale. # Storyline - The ad opens with "IT'S BEEN FUN" along with a heart emoji, creating a celebratory and positive tone. The brand is communicating their feelings about their product and the process of designing it. - The brand speaks directly to the audience, explaining that after years of designing carry-ons for effortless airport travel, they've decided to have a Nobl Day Sale. The message is to announce the sale and set the context for it, highlighting the brand's expertise in travel products. - The brand states that actions speak louder than words, so they're adding free shipping, a lifetime warranty worth $100, and a $50 gift card to the offer. The message aims to provide extra incentives and enhance the value proposition, emphasizing customer benefit. - The brand jokingly admits that selling superior carry-ons for 67% off might seem irresponsible, but it's the least they can do. The intention is to be self-deprecating and reinforce the exceptional value being offered. - The brand concludes with a friendly sign-off, "Hope this helps, Nobl," maintaining a casual and approachable tone. The intention is to create a personal connection and offer the sale as a helpful gesture.

# Ad summary This ad promotes the brand Nodi and their weekender bag. The ad shows the product being packed, used on travels, and its specific features. The ad highlights the brand’s value by focusing on travelers' issues and their offered solutions. # Brand positioning Nodi is presented as a brand dedicated to simplifying travel for its customers. It positions itself as a solution to common travel frustrations such as baggage fees, digging for items during flights, and waiting at baggage claim. The brand’s tone is functional, focusing on practicality and ease, rather than emotional appeal or lifestyle promotion. Nodi products provide efficient solutions that streamline packing and travel logistics, making it easier for customers to travel without hassle. # Product The Nodi weekender bag is a travel bag designed to fit under an airline seat, eliminating the need for checked baggage. It features a separate compartment at the bottom specifically for shoes, ensuring they stay separated from clothing. The bag includes a strap that allows it to securely attach to the handle of a carry-on suitcase. It addresses typical traveler frustrations, such as baggage fees, carousel waiting, and mid-flight item searches, offering a streamlined packing and travel experience. The bag is a light blue color, with a zipper on the front, and a short handle with a shoulder strap. # Visual style The ad has a clean, polished aesthetic with a mix of personal and demonstration shots, which lends a UGC feel while maintaining high production quality. Editing is smooth with simple transitions that keep a consistent pace. The visuals emphasize the product's features and benefits, aligning with the practical tone and intended audience. # Hooks Spoken: There are three things that ruin flights: Text overlay: There are three things / that ruin flights Visual: 00:00–00:02: A wide shot shows a busy airport terminal with many travelers walking around and standing near a large flight information display board. The lighting is bright and the atmosphere is bustling. A text overlay reads, "There are three things." / 00:02–00:03: An exterior shot from an airplane shows a wing with a clear blue sky and scattered white clouds. The camera is stable. A text overlay reads, "that ruin flights." # Funnel stage Top of funnel (Awareness) # Pain points The ad opens by listing three common frustrations that travelers face: being unprepared, digging for items mid-air, and waiting at baggage claim after landing. The opening sets up these problems as significant pain points that the advertised product aims to solve. # Value propositions - The Nodi weekender bag eliminates common travel frustrations. - Having a separated compartment for shoes means nothing’s a mess. - The Nodi bag has a strap, so I’m not juggling bags. - Flights feel a lot shorter when you’re actually set up. # Benefits - No baggage fees - No carousel waiting - No digging during the flight - Flights feel a lot shorter # Features - Weekender bag - Separate compartment for shoes - Strap to secure to carry-on # Call to action None used. # Point of view - Customer 50% – The ad begins with the narrator's firsthand experiences of common travel frustrations and shifts to demonstrating how the product simplifies the travel experience. - Brand 50% – The brand presents the features and benefits of the Nodi weekender bag, showcasing its design and how it solves travel-related issues. # Storyline - 00:00–00:08 The ad opens by listing three things that ruin flights: being unprepared, digging for stuff mid-air, and waiting at baggage claim. - 00:08–00:10 The narrator describes how she used to deal with all three of these issues, indicating that the perspective is from someone with firsthand experience of these travel frustrations. - 00:10–00:14 The ad then shifts to presenting the Nodi product as the solution, showcasing the bag with the tagline "Weekender under the seat, Carry-on above." The narrator's perspective is replaced by a demonstration of the product's features. - 00:14–00:17 The ad shows other convenient items needed for travel such as headphones, chargers and snacks. - 00:17–00:23 The ad highlights specific features of the Nodi bag, such as the separated shoe compartment, and how the bag can be secured to a carry-on, preventing the need to juggle multiple bags. - 00:23–00:28 The ad concludes by emphasizing the benefits of using the Nodi weekender bag, stating, "No baggage fees, No carousel waiting, No digging during the flight." This is presented as a direct resolution to the problems outlined at the beginning of the ad. - 00:28–00:31 The narrator states that "Flights feel a lot shorter when you're actually set up," which closes the loop and offers a sense of relief and readiness.

# Ad summary This image ad promotes NOBL luggage, highlighting its launch in Canada, offering up to 46% off, and including +3 free gifts. The ad features a stack of four different colored NOBL suitcases. # Brand positioning NOBL positions itself as a modern and high-quality luggage brand, emphasizing style and functionality. The brand's presence in the ad is clean and minimalist, suggesting a sophisticated aesthetic. The focus on design and premium materials, such as the aluminum material, implies a higher price point and targets consumers who value durability and aesthetics. The launch in Canada and the limited-time offer appeal to a sense of exclusivity and urgency, encouraging immediate purchase. NOBL seems to ignore the mass-market luggage category by focusing on design and durability. # Product The featured product is NOBL luggage, presented as premium travel cases. The ad highlights the availability of the brand in Canada. The suitcases are shown in multiple colors (red, black, silver, and blue), emphasizing design choices and customization. The ad mentions an offer of "UP TO 46% OFF" and "+3 FREE GIFTS," which include a transparent luggage cover and a $50 NOBL gift card, and lifetime warranty. The luggage is shown stacked on top of each other, demonstrating its use for travel. # Visual style The ad uses a clean and modern visual style with a focus on product presentation. The suitcases are well-lit and stacked neatly, emphasizing their design and quality. The color palette is muted, with the colorful suitcases standing out against the neutral background. The text is simple and easy to read, contributing to the overall polished and professional look. The production quality appears high, suggesting a studio-shot image. # Hooks Headline: Launching in CANADA FINALLY 🍁 # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high costs when purchasing premium luggage by offering a significant discount (up to 46% off). # Value propositions - Up to 46% off offers significant savings on premium luggage, making it more accessible. - +3 FREE GIFTS (Transparent Luggage Cover, $50 Nobl Gift Card, Lifetime Warranty) provides added value and peace of mind with purchase, protecting luggage and ensuring long-term satisfaction. # Benefits - UP TO 46% OFF # Features - +3 FREE GIFTS - Transparent Luggage Cover - $50 Nobl Gift Card - Lifetime Warranty # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The entire ad is from the brand's point of view, promoting its launch in Canada, highlighting its products, and presenting an attractive offer. # Storyline - The ad starts by announcing the launch of NOBL in Canada. This is to grab the attention of Canadian customers and create excitement around the brand's availability in their region. This message is told from the brand's perspective. - Next, the ad highlights the offer of up to 46% off and +3 free gifts. The intention is to entice viewers with a significant discount and additional value, encouraging them to consider purchasing the luggage. This part of the story is told by the brand to highlight its value proposition. - Finally, the ad includes visual cues of the luggage itself, along with a call to action to 'SHOP NOW'. This serves to remind viewers of the product's aesthetic and functionality while prompting them to make a purchase. This is told from the brand's perspective.

# Ad summary This ad promotes the 'Weekender' bag as an essential travel accessory. The ad begins by highlighting common frustrations of air travel: unpreparedness, digging through bags mid-flight, and waiting at baggage claim. The 'Weekender' bag is presented as the solution, offering designated compartments for shoes, electronics, and other necessities, ensuring everything is organized and easily accessible. The bag also straps onto a carry-on suitcase, eliminating the need to juggle multiple bags. The ad concludes by emphasizing the benefits of using the 'Weekender' bag, such as avoiding baggage fees, carousel waits, and in-flight disruptions, making flights shorter and more pleasant. # Brand positioning The brand is presented as a problem-solver for frequent travelers, offering a practical and stylish solution to common travel inconveniences. The brand's tone is modern and approachable, aligning with a lifestyle of ease and organization. The brand challenges the norm of disorganized and stressful travel experiences by providing a functional product that simplifies packing and transit. The brand positioning is functional, emphasizing performance and convenience, as well as emotional through the suggestion of relief and less stress. # Product The "Weekender" bag is presented as a travel accessory designed to simplify the packing and transit process. It is intended for travelers seeking an organized and efficient travel experience. Key features include a separate compartment for shoes, ensuring they stay separated and prevent messes, and compatibility with carry-on suitcases, allowing the bag to strap onto the suitcase handle. The bag helps travelers avoid baggage fees and carousel waits by fitting under the seat. The ad promotes the product as a means to avoid digging through bags mid-air, ensuring that essentials are easily accessible, and addressing the frustration of waiting at baggage claim. The ad also emphasizes the bag's ability to make flights feel shorter by streamlining the travel experience. # Visual style The ad has a bright and clean aesthetic, typical of modern UGC content on social media. The editing style includes quick cuts between different scenes, keeping a consistent pace. The production quality is polished, blending UGC-style visuals with a commercial feel, which supports an approachable and trustworthy tone. There are no recurring visual motifs besides a consistent focus on the product itself. The pacing is medium, with cuts timed to coincide with the speaker’s voiceover and on-screen text. # Hooks Spoken: 00:00–00:02 There are three things that ruin flights. Text overlay: 00:00–00:02 There are three things / 00:02–00:03 that ruin flights Visual: 00:00–00:02 The shot is taken inside an airport hallway from a first-person perspective moving forward on a horizontal conveyor belt. The hallway is a neutral gray with white paneling on the ceiling. Blue lights are seen on the ceiling. Other travelers are seen moving in both directions. The lighting is bright and even. / 00:02–00:03 The camera shows a high-angle view of an airplane wing flying above a layer of clouds. The sky is a clear blue. The lighting is bright and sunny. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the common frustrations and inconveniences associated with air travel, focusing on being unprepared, digging through bags mid-air, and waiting at baggage claim. "There are three things that ruin flights." # Value propositions - Designed to make flights feel a lot shorter - Everything stays neat and separated - Eliminates juggling bags # Benefits - No baggage fees - No carousel waiting - No digging during the flight - Flights feel a lot shorter - So I'm not juggling bags # Features - Weekender bag - Shoes stay separated in the bottom - It straps onto my carry-on # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer/creator sharing their experience with the Weekender bag, using a casual tone and showing real-life travel scenarios. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a view from inside of a moving walkway inside an airport. The brand is introducing a travel-related topic and setting the stage for a conversation with travelers. The overhead text announces the topic of the video: 'There are three things that ruin flights'. - 00:02–00:03 00:02–00:03 The scene changes to a shot of an airplane wing in flight with the sky and clouds in the background. The purpose is to introduce the context of the video: flying and air travel. - 00:03–00:04 00:03–00:04 The scene changes to a group of people lining up to board an airplane, with a view of the airplane in the background. The text overlay states: 'Being unprepared'. The message intends to highlight a common problem travelers face: not being ready for the flight. - 00:04–00:06 00:04–00:06 The scene changes to a person digging through a large tote bag. The text overlay states: 'Digging for stuff mid-air'. The intent is to show another common frustration: needing items during the flight but struggling to find them. - 00:06–00:08 00:06–00:08 The scene changes to luggage rotating on a baggage carousel. The text overlay states: 'And waiting at baggage claim after you land'. The purpose is to highlight the frustration of waiting for luggage after a flight. - 00:08–00:10 00:08–00:10 The scene changes to a busy airport walkway with many people walking around. The speaker's voiceover states: 'I used to deal with all three'. The intent is to introduce the speaker's personal experience and establish relatability with the audience. - 00:10–00:13 00:10–00:13 The scene changes to a woman demonstrating a light purple 'Weekender' bag. The text overlay states: 'Weekender under the seat' followed by 'Carry-on above'. The bag is placed under an airplane seat and in the overhead bin. The purpose is to introduce the solution: the 'Weekender' bag. - 00:13–00:17 00:13–00:17 The scene shows various items (hoodie, headphones, charger, snacks) being prepared and placed in a clear plastic container. The text overlay lists each item as it is shown. The purpose is to show the capacity and organizational benefits of the 'Weekender' bag. - 00:17–00:20 00:17–00:20 The scene changes to a woman opening the bottom compartment of the 'Weekender' bag and placing shoes inside. The text overlay states: 'Shoes stay separated in the bottom so nothing's a mess'. The intent is to highlight a specific feature of the bag: a separate compartment for shoes. - 00:20–00:23 00:20–00:23 The scene changes to a woman sliding the 'Weekender' bag onto the extended handle of a rolling suitcase. The text overlay states: 'It straps onto my carry-on so I'm not juggling bags'. The intent is to demonstrate the bag's compatibility with other luggage, making travel easier. - 00:23–00:24 00:23–00:24 The scene shows a woman securing the strap on the 'Weekender' bag. The purpose is to highlight a specific feature of the bag: a separate compartment for shoes. - 00:24–00:27 00:24–00:27 The scene shifts between the woman walking with the suitcase and bag combo into a hotel hallway. The text overlay states the benefits of using the travel bag: 'No baggage fees, No carousel waiting, No digging during the flight'. The message is to showcase the convenience and efficiency of the product. - 00:27–00:31 00:27–00:31 The scene changes to a woman putting her cellphone into the front pocket on the Weekender bag, followed by the speaker walking with a bag over her shoulder. The text overlay states: 'Flights feel a lot shorter when you're actually set up'. The intent is to provide a summary of the overall benefit of the product: a more enjoyable travel experience.

# Ad summary This ad promotes the Beis Weekender bag as the ultimate solution to eliminate the common frustrations of air travel. It showcases the bag's features, like the shoe compartment and the trolley strap, with the creator solving travel pain points like baggage fees and waiting at the baggage carousel. # Brand positioning Béis is presented as a brand that is designed to make travel easier and more efficient. The brand offers luggage, bags, and accessories for the everyday traveler and is positioned as a premium, functional, and aesthetically pleasing travel solution. Béis aims to occupy the space of providing practical and stylish travel gear that alleviates common travel frustrations, such as baggage fees and disorganized packing. The brand promotes a lifestyle of seamless and stress-free travel by addressing functional needs with well-designed products, appealing to consumers who value both convenience and style in their travel preparations. # Product The Béis Weekender bag is a travel bag designed for short trips, featuring a separate compartment for shoes to keep them separated from other items. It has a trolley strap that allows it to be attached to a rolling carry-on suitcase for easy transport. The bag is shown being used to pack essential travel items such as a hoodie, headphones, a charger, and snacks. It is for travelers who want to avoid baggage fees, carousel waiting times, and the inconvenience of digging for items during a flight. It's a functional and fashionable solution for stress-free travel, allowing users to stay organized and prepared without the hassle of checked luggage. # Visual style The ad has a polished and clean aesthetic, using natural lighting and bright colors to create a positive and inviting tone. The editing style incorporates quick cuts to maintain a fast pace, with smooth transitions between scenes to give it a professional feel. The production quality is high, with clear visuals and attention to detail, making it look like a well-produced commercial. The pacing is consistent, with cuts timed to match the rhythm of the voiceover, enhancing the ad's overall impact. # Hooks Spoken: 00:00–00:02: [Enthusiastic] There are three things that ruin flights. Text overlay: 00:00–00:02: There are three things / 00:02–00:03: that ruin flights Visual: 00:00–00:02: A medium shot captures the interior of an airport. In the foreground, people walk with their luggage on a gray tiled floor. Two escalators are on the left side of the frame. A large flight information board hangs in the center-back. Natural lighting and a high ceiling give the space an open feel. / 00:02–00:03: An eye-level shot shows an airplane wing against a backdrop of bright blue sky and fluffy white clouds. Sunlight reflects off the wing. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration highlighted is the inconvenience and stress associated with air travel, including baggage fees, waiting at baggage claim, and the difficulty of staying organized and prepared during the flight. # Value propositions - Ease of travel by keeping everything organized - Avoidance of baggage fees and carousel wait times - Efficiency and preparedness during flights - Convenient storage and transportation with the trolley strap and separate compartment # Benefits - No baggage fees - No carousel waiting - No digging during the flight - Shoes stay separated in the bottom so nothing's a mess - It straps onto my carry-on so I'm not juggling bags - Flights feel a lot shorter when you're actually set up # Features - Separate compartment for shoes - Trolley strap to attach to rolling carry-on # Call to action None used. # Point of view - Customer 100% – This ad is communicated from the customer's POV through a conversational tone and practical product demonstration. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a wide shot of an airport terminal and the text overlay states: "There are three things that ruin flights," hooking the viewer in with a relatable problem. - 00:02–00:03 00:02–00:03: The viewpoint switches to the exterior of an airplane wing mid-flight, emphasizing the focus is on the flying experience itself. This provides a transition into the specific flight-related pain points to come. - 00:03–00:05 00:03–00:05: A shot of people boarding a plane is shown with the text: "Being unprepared." Next, a person is seen digging through a tote bag with the text: "Digging for stuff mid-air." This highlights two common challenges that travelers face when flying. - 00:05–00:08 00:05–00:08: Next, a baggage carousel is shown with different suitcases, while the text overlay states: "And waiting at baggage claim after you land." This shows the inconvenience of waiting for luggage after a flight. - 00:08–00:10 00:08–00:10: A shot of an airport terminal with a flight information display board shows the creator saying, "I used to deal with all three," indicating personal experience with the aforementioned issues. - 00:10–00:13 00:10–00:13: The creator then shows the Béis Weekender bag, stating, "Now it's simple. Weekender under the seat, carry-on above," which provides the solution to the identified problems. - 00:13–00:16 00:13–00:16: The ad shows the contents of the bag being packed; "hoodie, headphones, charger, snacks," which demonstrates the bag's utility in organizing travel essentials. - 00:16–00:23 00:16–00:23: The ad highlights another feature of the bag by showing shoes being placed in a separate compartment and then states: "Shoes stay separated in the bottom so nothing's a mess. It straps onto my carry-on so I'm not juggling bags," emphasizing the organization and ease of use of the bag. - 00:23–00:27 00:23–00:27: Showing the benefits of the bag, the ad states: "No baggage fees, no carousel waiting, no digging during the flight," reinforcing the bag's practicality and convenience. - 00:27–00:31 00:27–00:31: To close, the creator says, "Flights feel a lot shorter when you're actually set up," showing the woman happily ready for her flight with the bag.

# Ad summary A woman interviews a man in what appears to be a mall about his opinion on the NOBL travel carry-on suitcase. He grades all of the features as an A+ and states it gets it all covered. # Brand positioning NOBL is presented as a brand that offers an all-in-one travel system that is more than just a suitcase and can solve real travel pain points. NOBL aims to occupy the space of an easy and accessible travel solution that makes traveling simple for the user. The brand is promoting functional simplicity, and is attempting to go against the norm of needing multiple bags or a backpack with your suitcase while traveling. # Product NOBL is presented as a carry-on suitcase that is more than just a suitcase. It is portrayed as an all-in-one travel system that solves real travel pain points. The suitcase has a cup holder and multiple chargers (USB & USB-C) built into the design. The suitcase has an accessible front pocket to easily store a laptop, Kindle, book, phone, or passport. The suitcase also has 360° wheels for easy mobility. # Visual style The ad has a polished commercial aesthetic. The editing style uses static shots with smooth transitions. The ad is well-lit. There are approximately 18 cuts per minute. The cuts and product actions are timed to the voiceover. # Hooks Spoken: 00:00–00:00: Let's do it with this one. Visual: 00:00–00:01: A woman with blonde hair and a pink sweater holds a microphone while crouching next to a dark teal suitcase with black and silver trim on a patterned carpet. The woman faces left and speaks to a man next to her. The man has short dark hair and a mustache and is wearing a tan sweater with navy blue pants. They are standing on a balcony overlooking a mall with light-colored floors, glass railings, and greenery. # Funnel stage Consideration # Pain points Needing multiple bags to carry all of your necessary travel items. In the ad, the man says that the accessibility and storage features are great because "You don't need to have multiple bags or anything. You can all put it in the same place." # Value propositions - Accessible: You don't need to have multiple bags or anything. You can all put it in the same place. # Benefits - Store a laptop - Store a Kindle - Store a book - Store a phone - Store a passport - Store anything needed - You don't need multiple bags # Features - Cup holder - Multiple chargers - 360° wheels - Accessible front pocket # Call to action nobltravel.com # Social proof - "I'm already giving it an A. I need a cup holder." # Point of view - Brand 50% – The brand promotes their product by listing its features and benefits. - Customer 50% – The brand shows a potential customer being interviewed about their reactions to seeing the product for the first time. # Storyline - 00:00–00:01 A woman with a microphone approaches a man standing next to a suitcase and says, "Let's do it with this one." - 00:01–00:04 The woman pulls out the cup holder from the suitcase and the man says, "Cup holder," and that he's giving the suitcase an A because he needs a cup holder. - 00:04–00:09 The woman shows two different chargers on top of the suitcase, and the man is impressed. - 00:09–00:13 The woman opens the front pocket of the suitcase to reveal two more chargers inside, and the man is again impressed. - 00:13–00:21 The woman states the suitcase has 360° wheels. The man states this is important when going up curbs on sidewalks. He says he will give it an A+. - 00:21–00:34 The woman says the suitcase is a place to store a laptop, Kindle, book, phone, passport, or anything needed. The man likes that it is accessible, and you can put everything in the same place. He gives it an A+ again. - 00:34–00:41 The woman states that NOBL is not just a suitcase but an all-in-one travel system that is designed to solve real travel pain points. - 00:41–00:44 The man repeats that it's all covered, and NOBL gets an A+. - 00:44–00:48 The woman says that if you know your current carry-on is a C- at best, turn that to an A+ with NOBL. - 00:48–00:50 The man says he needs a NOBL suitcase now.