How MaryRuth's Advertises on Meta

# Ad summary This ad features a female creator warning people against buying Mary Ruth’s Multivitamin + Hair Growth gummies, detailing her surprise when her hairstylist increased the price of her salon blowout appointment because the creator’s hair grew too much. She reveals that taking the gummies is the only change in her routine. The creator then reminds people that the Mary Ruth’s site is offering 20% off everything, but warns that buying the gummies may result in more frequent (and expensive) trips to the salon. # Brand positioning Mary Ruth's is presented as a wellness brand offering a range of health products, with a focus on supplements like multivitamins and hair growth gummies. The brand aims to occupy a space in the consumer's mind as a provider of accessible health solutions for people who value self-care and are looking for ways to improve their well-being without breaking the bank. The brand aligns with a lifestyle that prioritizes both beauty and wellness, positioning itself as a solution to achieve better hair growth. The brand pushes against the norm that hair growth requires expensive or complicated treatments, offering an accessible alternative. The brand positioning is primarily functional, emphasizing the performance and simplicity of its products, while also incorporating emotional elements by promising improved hair and a sense of wellness. # Product The product featured is Mary Ruth's Multivitamin + Hair Growth gummies. These gummies are designed for individuals looking to improve hair growth and thickness. The ad highlights that the gummies contain Lustriva, which helps hair look thicker and fuller. The product can start yielding results in as little as 3 weeks, with best results after 90 days. These gummies are presented as an accessible solution for achieving better hair growth without expensive treatments at the salon. The ad addresses the purchase barrier of cost by positioning the gummies as a way to avoid increased expenses at the salon. The ad aims to persuade viewers that these gummies are a worthwhile investment for enhancing their hair's appearance and overall well-being. # Visual style The ad has a UGC-feel with a casual, conversational tone. The video uses a mix of selfie-style shots, product close-ups, and website screen recordings, indicating a hybrid approach that blends personal endorsement with product information. The editing style includes quick cuts and jump cuts to maintain a fast pace, mirroring the dynamic style often seen on platforms like TikTok and Instagram Reels. The pacing is consistent throughout, with cuts timed to emphasize key points in the voiceover. The overall aesthetic is approachable, with natural lighting and minimal editing, aligning with the trend of authentic content. # Hooks Spoken: 00:00–00:01 Don't buy this. / 00:01–00:01 Don't buy it. Text overlay: 00:00–00:04 ⚠️WE’RE OVERSTOCKED!⚠️ / 00:00–00:04 20% OFF / 00:00–00:04 EVERYTHING Visual: 00:00–00:04 A medium, selfie-style shot of a woman inside with white walls is shown. She has shoulder-length brown hair, and wears a navy sweater. She holds a bottle of white Mary Ruth’s vitamins in front of her. Text overlays the screen. # Funnel stage Consideration # Pain points The central frustration is the rising cost of salon services, specifically a hair blowout, due to increased hair growth. "Your blowout is now gonna be $50." # Value propositions - The only change in my routine is that I'm now taking Mary Ruth's Multivitamin Gummies plus hair growth # Benefits - Helps hair look thicker - Helps hair look fuller # Features - Lustriva # Call to action None used. # Social proof - "The only change in my routine is that I'm now taking Mary Ruth's Multivitamin Gummies plus hair growth" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience and point of view. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a creator standing in front of the camera and holding a bottle of Mary Ruth’s Multivitamin + Hair Growth gummies, warning viewers against buying the product unless they want to pay more at the salon. - 00:05–00:09 00:05–00:09 Cut to the creator walking outside in the evening, emphasizing that she enjoys treating herself to a salon blowout once a month. - 00:09–00:12 00:09–00:12 Back in her house, she says she went for her appointment today and asks viewers if it looks like she got a blowout. - 00:12–00:21 00:12–00:21 She says she’ll get there, and recounts how the hairstylist told her the blowout will now cost $50 as she brushed out her hair. - 00:21–00:27 00:21–00:27 She describes being flabbergasted at having to pay more because her hair grew too much. - 00:27–00:31 00:27–00:31 The ad cuts to a view of the Mary Ruth’s website with information about the Multivitamin + Hair Growth Gummies. - 00:31–00:38 00:31–00:38 She states that the only change in her routine is taking Mary Ruth's multivitamin gummies plus hair growth because they have Lustriva which helps hair look thicker and fuller. - 00:38–00:47 00:38–00:47 The creator emphasizes that this is a warning to not buy the gummies unless you want to start forking up more money at the salon. - 00:47–00:51 00:47–00:51 The ad ends with the Mary Ruth’s logo.

# Ad summary A bright ad for Mary Ruth's Omega 3-6-7-9 gummies, emphasizing that one gummy contains four types of omegas. It shows a hand holding a gummy above a bottle, set against a background with fruit illustrations, promoting the product's health benefits in a visually appealing way. # Brand positioning Mary Ruth's positions itself as a provider of health and wellness supplements, specifically in gummy form, that are both nutritious and appealing. The brand emphasizes simplicity and convenience by delivering four types of omegas in just one gummy. It caters to health-conscious consumers who seek easy ways to incorporate essential nutrients into their daily routine, promoting a lifestyle of wellness and balanced nutrition. The brand presents itself as modern, clean, and accessible. # Product The product being advertised is Mary Ruth's Omega 3-6-7-9 gummies, a dietary supplement designed to provide multiple types of essential fatty acids in a single gummy. These gummies are pectin-based, come in a Peach Mango Apricot flavor, and are sugar-free. The product aims to simplify the intake of omegas for health-conscious individuals, offering a convenient and tasty alternative to traditional supplements. It addresses the barrier of unpleasant taste or difficult consumption often associated with omega supplements, highlighting its appealing flavor and gummy format as USPs. # Visual style The ad has a bright and clean visual style with a focus on showcasing the product in a simple and appealing way. The production quality appears to be professionally shot with attention to lighting and composition. The background includes hand-drawn-style illustrations of fruits, adding a playful and natural touch. The overall image treatment uses soft color grading to enhance the visual appeal and create a friendly, inviting atmosphere. # Hooks Headline: 4 Types of Omegas JUST 1 GUMMY # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the problem that many people do not consume enough essential fatty acids. The solution to this is provided through consumption of the product, which is an easy and appealing way to supplement a persons diet. # Value propositions - 4 Types of Omegas JUST 1 GUMMY - The gummies being sugar free # Benefits - Provides 4 types of Omegas - Easy to consume - Provides essential fatty acids # Features - Pectin Based - Sugar Free - Peach Mango Apricot flavor - Omega 3-6-7-9 # Call to action Try Now # Social proof - None used. # Point of view - Brand: All text highlights the key selling points of the gummies, such as the four types of omegas and the product features on the bottle like flavor and sugar-free status. # Storyline - The ad starts by stating that the product contains '4 Types of Omegas JUST 1 GUMMY', immediately highlighting the product's key benefit and its easy consumption. This is told from the brand's perspective, aiming to capture attention and communicate the primary value proposition. - The ad showcases a person holding a single gummy above an open bottle, visually demonstrating how easy it is to take the supplement. This point is shown from a customer perspective, emphasizing the convenience and simplicity of the product. - The bottle itself is prominently displayed, with labels indicating that the gummies are pectin-based, come in a Peach Mango Apricot flavor, and are sugar-free, reinforcing the health benefits and quality of the product. This final part is told from the brand's perspective, providing essential product information and addressing potential consumer concerns about sugar content and ingredients.

# Ad summary This ad features a creator who is encouraging viewers to imagine they are in paradise with the help of Mary Ruth's liquid magnesium blend. The ad shows how the magnesium blend can assist with energy, cognitive function, and muscle function. # Brand positioning Mary Ruth's is a brand that specializes in supplements and vitamins that are made with natural ingredients. The brand presents itself as a provider of high-quality, trustworthy supplements that support various aspects of health. The brand distinguishes itself through its use of natural ingredients and flavors, as well as its emphasis on a pleasant consumption experience, positioning itself as a premium option in the supplement market. # Product The product featured is Mary Ruth's Liquid Magnesium Blend in Pineapple Nectarine flavor. It is a dietary supplement designed to support cognitive function, energy metabolism, and muscle function. The blend is described as a way to transport the consumer to a tropical paradise through its flavor and benefits. This liquid form suggests a convenient and possibly faster absorption method compared to pills. The ad emphasizes the delightful flavor and the comprehensive benefits of the magnesium supplement, which makes the customer more likely to try or buy the product. # Visual style The ad has a bright and clean aesthetic with a focus on natural elements, reflecting the brand's emphasis on natural ingredients and a holistic approach to wellness. There are quick cuts between the product shots, the imagery of a tropical paradise, and the pouring of the liquid, which gives the ad a dynamic feel. The production quality appears polished, with clear shots and smooth transitions. # Hooks Spoken: Imagine for a moment, a supplement routine... Visual: 00:00–00:03: A close-up of Mary Ruth's Liquid Magnesium Blend bottle is displayed on a white platform, surrounded by peach and pineapple slices, against a light teal background. The camera zooms in on the bottle as a yellow liquid is poured into a clear measuring cup. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for a more enjoyable and holistic approach to taking supplements, contrasting it with the often mundane routine. # Value propositions - By using Mary Ruth's Liquid Magnesium Blend, the consumer can transport to a tropical paradise. The product is designed to support cognitive function, energy metabolism, and muscle function. # Benefits - Transports you to paradise # Features - Cognitive function - Energy metabolism - Muscle function # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand's official voice, featuring a scripted narrative and product claims. # Storyline - 00:00–00:03 The ad opens with the narrator inviting the viewer to imagine a supplement routine. - 00:03–00:04 The narrator emphasizes that this routine is designed to transport the viewer to paradise. This narrative encourages the viewer to think of taking this supplement as more than a health task but a sensory and pleasurable experience. - 00:07–00:10 The narrator expands on the paradise concept, suggesting it is a land overflowing with tropical fruits. The intention is to create a vivid, sensory experience in the viewer's mind, associating the supplement with a tropical, relaxing getaway. - 00:10–00:15 The paradise narrative continues as the narrator describes the relaxation of being sung to by seagulls. The aim is to deepen the viewer's emotional connection to the idea of using the supplement, linking it to carefree beach relaxation. - 00:16–00:19 The narrator then describes the water as overflowing with magnesium. This emphasizes the abundance and benefit of the supplement's key ingredient, making it seem naturally plentiful and beneficial. - 00:20–00:22 The narrator shifts from the imagined to the real, stating that one doesn't have to imagine this experience. This shift serves as a bridge, moving from a dream scenario to a call to action, implying that the desired experience is attainable through the product. - 00:22–00:23 The ad concludes with a direct statement that all you need is Mary Ruth's. The intention is to directly associate the brand and product with the benefits and experiences described, prompting the viewer to consider purchasing the supplement.

# Ad summary This ad promotes Mary Ruth's Liquid Magnesium Blend, emphasizing its enjoyable experience and support for muscle, energy metabolism, and cognitive functions. # Brand positioning Mary Ruth's is presented as a brand offering a delightful and beneficial supplement experience, differentiating itself from the chore-like nature of typical supplement routines. The brand aligns with a tropical, paradise-like lifestyle, suggesting relaxation and enjoyment rather than clinical health practices. It aims to occupy a space where health supplements feel like a treat, promising benefits for muscle function, energy metabolism, and cognitive function through a liquid magnesium blend. # Product The product featured is Mary Ruth's Liquid Magnesium Blend, presented as a dietary supplement that supports digestive function, energy metabolism, and muscle function. It is pineapple nectarine flavored with other natural flavors, implying a pleasant taste and tropical association. The product addresses the barrier of a mundane supplement routine by offering a 'paradise' experience, suggesting it is a delicious and enjoyable way to obtain the benefits of magnesium. The ad communicates that this product is worth trying because it transforms a routine task into a delightful tropical escape, providing essential health support in a pleasurable format. # Visual style The ad features a polished, bright aesthetic with a focus on tropical imagery and a dreamlike quality. The editing includes quick cuts and smooth transitions, with a pacing that supports a calming, paradisiacal mood. The production quality is high-end, featuring clear visuals and thoughtful color grading. # Hooks Spoken: 00:00–00:03 Imagine for a moment a supplement routine that takes you to paradise. Text overlay: 00:00–00:03 This Liquid Magnesium is Pure Zen. Visual: 00:00–00:03 Close-up shot of a bottle of Mary Ruth’s Liquid Magnesium Blend set against a teal background, surrounded by pineapple slices and peaches. The lighting is bright, and the bottle is centrally framed. Text overlay reads "This Liquid Magnesium is Pure Zen." # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is that taking supplements can be a mundane and unenjoyable routine. "Imagine for a moment a supplement routine..." # Value propositions - Delicious supplement routine that makes you feel like you're in paradise - Supports Muscle Function 💪, Energy Metabolism⚡️, and Cognitive Function 🧠 # Benefits - Takes you to paradise - Supports muscle function - Supports energy metabolism - Supports cognitive function # Features - Liquid magnesium blend - Pineapple Nectarine flavored - Supports Digestive function - Supports Energy metabolism - Supports Muscle function # Call to action None used. # Social proof - "When I dream... I just dream about taking this again tomorrow" – Female 1 # Point of view - Customer 20% – The ad shows a woman on a beach and uses her perspective and text overlay to convey her satisfaction with the product. - Brand 80% – A narrator uses calm and inviting tones to promote the product, highlighting its benefits and use. # Storyline - 00:00–00:02 The ad begins with a bottle of Mary Ruth's Liquid Magnesium Blend, accompanied by various fruits such as pineapple and nectarines. - 00:00–00:03 00:00–00:03 The narrator invites the viewer to imagine a supplement routine that takes you to paradise, creating a sense of intrigue and anticipation. The speaker is a female with a calm and inviting tone, speaking from the brand's perspective to set a peaceful and inviting tone. - 00:03–00:08 00:03–00:08 The scene transitions to a close-up of the product being poured into a measuring cup, while the narrator describes paradise as a place overflowing with tropical fruits. This moment supports the previous beat by visualizing the imagined paradise. - 00:09–00:14 00:09–00:14 A dreamy underwater-like scene shows a woman on a beach with tropical fruit floating around her, reinforcing the paradisiacal theme and suggesting the enjoyable experience of using the product. The text overlay reads, "When I dream... I just dream about taking this again tomorrow." The visuals and text are presented from the woman's perspective, implying she is a satisfied customer looking forward to taking it again. - 00:15–00:19 00:15–00:19 The ad shifts back to the product, emphasizing its benefits for muscle function, energy metabolism, and cognitive function. The narrator states the beach waters are overflowing with magnesium. This is a continuation of the paradise visualization. - 00:20–00:22 00:20–00:22 Finally, the ad circles back to the product packaging, and narrator suggests that the viewer doesn't have to imagine, that they just need Mary Ruth's.

# Ad summary An ad for MaryRuth's Immunity Gummies that shows a hand holding the bottle of gummies, then a single gummy. The ad highlights immunity support during any season. # Brand positioning MaryRuth's is presented as a health and wellness brand focused on providing dietary supplements, particularly gummies, that support immunity. The brand emphasizes natural ingredients and a commitment to dietary inclusivity, as highlighted by the mention of vegan, non-GMO, and pectin-based formulations. The brand aims to occupy a space in the consumer's mind as a provider of clean, health-conscious products. # Product The product featured is MaryRuth's Immunity Gummies, presented in a white plastic bottle with a blue cap. These gummies are pectin-based, raspberry lemonade flavored, vegan, and non-GMO. They are marketed as a dietary supplement, specifically to support immunity. The bottle contains 50 gummies. The product is being promoted as a tasty and convenient way to support immunity, especially for those who prefer gummies over other forms of supplements. The product addresses the purchase barrier of taste or dietary restrictions by providing a tasty, vegan, and non-GMO option for immunity support. # Visual style The visual style is clean and bright, utilizing a simple light blue background to make the product stand out. The image is well-lit, with soft lighting that emphasizes the product's features. The composition is straightforward, focusing on the product and its key attributes without unnecessary distractions. # Hooks Headline: Support Immunity This Season & Next # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Vegan and Non-GMO Immunity Gummies # Benefits - Support Immunity # Features - Pectin based - Raspberry Lemonade - Non-GMO - Vegan - A Dietary Supplement # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad is communicating directly from the brand's perspective, highlighting its product and its benefits. - Customer: The hand holding the product implies a customer’s interaction and perspective, showing how the gummy is consumed. # Storyline - The ad starts by presenting the MaryRuth's brand name to build familiarity. The brand is trying to establish trust and recognition with the audience by prominently displaying its logo and trademark at the top of the image. - The ad highlights the core benefit of the product - "Support Immunity This Season & Next". The brand is conveying that the product is relevant for ongoing immune support, regardless of the season. - A hand is shown holding a single gummy over a bottle of MaryRuth's Immunity Gummies. The intent is to showcase the gummy as a tangible and desirable product that's easy to consume.

# Ad summary This ad is for Mary Ruth's Liquid Morning Multivitamin + Hair Growth. The bottle is submerged in water with sliced fruit floating around it, suggesting a fruity drink. The headline encourages the viewer to 'Drink Your Hair Care,' suggesting it can replace your typical routine. # Brand positioning Mary Ruth's is presented as a wellness brand focused on providing liquid multivitamins that are easy to incorporate into your daily routine. The brand appears to push against traditional pill-based supplements by offering a more palatable and convenient liquid form, highlighted by the fruity imagery and headline. The brand aligns with a health-conscious lifestyle, emphasizing both overall health and beauty benefits, specifically targeting hair growth. The brand is positioned as a modern and innovative approach to supplement consumption. # Product The advertised product is Mary Ruth's Liquid Morning Multivitamin + Hair Growth in Peach Mango flavor. It is a liquid multivitamin designed to support overall health and promote hair growth. The formula contains LUSTRIVA and claims to be clinically shown to help grow thicker, fuller hair, improve wrinkles and fine lines, and support healthy skin. The product is packaged in a bottle with a label highlighting these features and benefits. The ad suggests that the multivitamin is easy to consume, implying it can be incorporated into a beverage or taken directly. The Peach Mango flavor aims to address the purchase barrier of unpleasant-tasting supplements, making it more appealing and enjoyable to consume. # Visual style The ad features a clean and vibrant visual style with a focus on product presentation and color harmony. The shot appears to be studio-shot with high production quality. The image treatment involves background removal and color grading to enhance the orange tones. The typography is bold and legible, while the product is positioned to catch the eye. The overall style is designed to be eye-catching and scannable in a social media feed. # Hooks Headline: Drink Your HAIR CARE # Funnel stage Consideration # Pain points The pain point addressed in the ad is the difficulty and inconvenience of traditional hair care routines. The ad suggests that taking care of your hair can be as simple as drinking a tasty beverage, rather than using topical products. "Drink Your Hair Care" # Value propositions - Drink Your Hair Care: This phrase suggests a new and easy way to add hair care to your routine. # Benefits - Grows thicker, fuller hair - Improves wrinkles & fine lines - Supports healthy skin # Features - +Hair Growth - CONTAINS LUSTRIVA - CLINICALLY SHOWN TO HELP GROW THICKER, FULLER HAIR - IMPROVE WRINKLES & FINE LINES - SUPPORT HEALTHY SKIN - Peach Mango Flavored with other Natural Flavors # Call to action None used. # Social proof - "CLINICALLY SHOWN TO HELP GROW THICKER, FULLER HAIR" implies clinical studies have proven the product's effectiveness # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing their product, its features, and the desired outcome of hair growth and overall wellness. # Storyline - The ad opens with the headline "Drink Your Hair Care," immediately communicating that the product is an alternative method to taking care of your hair that should be added to your diet. This is the brand positioning the product as a refreshing and accessible way to improve your hair health. - The scene shifts to the product itself, Mary Ruth's Liquid Morning Multivitamin, which is partially submerged in a liquid with floating fruit pieces. This shows the viewer how easily the product could be added to their morning beverage, while highlighting the peach mango flavoring.

# Ad summary This ad promotes Mary Ruth's Liquid Morning Multivitamin. The ad features a man in a white coat, presumably a pharmacist, who shares statistics about how few adults and children eat the recommended amount of fruits and vegetables. He then promotes Mary Ruth's Liquid Morning Multivitamin as a solution, highlighting its clean ingredients and great taste. The ad also includes testimonials from other people who enjoy the product. # Brand positioning Mary Ruth's is presented as a health and wellness brand that offers clean and effective supplements. The brand is positioned as a solution to nutritional deficiencies, particularly for those who don't consume enough fruits and vegetables. The brand emphasizes clean ingredients, great taste, and family-friendliness. The brand pushes against the idea that fortified foods provide sufficient nutrition, suggesting that a multivitamin is still necessary for most people. The brand positioning is both functional (providing essential nutrients) and emotional (peace of mind for parents concerned about their children's nutrition). # Product Mary Ruth's Liquid Morning Multivitamin is a liquid supplement designed to provide essential vitamins and minerals. It is marketed towards adults and children who do not consume enough fruits and vegetables. The product is highlighted for its clean ingredients, vegan, dairy-free, sugar-free, and gluten-free formulation. It is available in multiple flavors, including raspberry, fruit punch, strawberry, and peach mango. The product aims to address the purchase barrier of taste by emphasizing that it "tastes great!" The ad also features Mary Ruth's Liquid Morning + Hair Growth Multivitamin, which contains Lustriva and claims to improve hair growth, thickness, and reduce hair loss. # Visual style The ad has a hybrid aesthetic, combining elements of a polished commercial with a UGC feel. The editing style includes quick cuts and split screens, which keep the pace moving and maintain viewer interest. The production quality is relatively high, with clear visuals and professional-looking graphics. The pacing is fast, with cuts timed to the music and voiceover lines. The use of split screens allows for the presentation of multiple perspectives and product demonstrations within a short timeframe. # Hooks Spoken: 00:00–00:01: Do you need a vitamin? Text overlay: 00:00–00:02: DO YOU NEED A VITAMIN? 🤔 Visual: 00:00–00:02: The shot is from the chest up of a man in a white coat and gray pants. He is standing in front of a pharmacy counter with a neon sign that says "Cache Valley Pharmacy" in the background. He is gesturing with his hands and looking directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is that many adults and children do not consume enough fruits and vegetables, leading to potential nutritional deficiencies. The ad states that "only one out of ten adults in the United States eat fruits or vegetables at the recommended amount" and that "half of the kids under the age of five that were in the survey hadn't eaten a single fruit or vegetable in the last week." # Value propositions - Provides essential vitamins and minerals for those who don't consume enough fruits and vegetables - Tastes great, making it easier to incorporate into your daily routine - Clean ingredients, making it a healthier choice than other multivitamins # Benefits - May support energy, beauty, and immunity - Improves hair growth, thickness, and reduces hair loss # Features - Clean ingredients - Vegan - Dairy-free - Sugar-free - Gluten-free - Available in multiple flavors - Liquid Morning + Hair Growth Multivitamin contains Lustriva # Call to action None used. # Social proof - "30,000+ 5 STAR REVIEWS" # Point of view - Brand 80% – The brand's perspective is communicated through a man in a white coat, presumably a pharmacist, who shares statistics and promotes the product. - Customer 20% – The customer's perspective is communicated through testimonials from people who enjoy the product. # Storyline - 00:00–00:01 The ad opens with the question, "Do you need a vitamin?" - 00:01–00:02 The man in the white coat responds, "Great question," setting up the premise for the ad. - 00:02–00:03 The ad presents a "buy 2, get 1 free" limited time offer. - 00:03–00:06 The man questions the idea that people don't need a multivitamin. - 00:06–00:12 The man states that 19 studies showed that only one out of ten adults in the United States eat fruits or vegetables at the recommended amount. - 00:10–00:14 The man states that the product has clean ingredients and tastes great. - 00:14–00:17 The man states that kids are worse when it comes to eating fruits and vegetables. - 00:17–00:24 The man states that in 2021, half of the kids under the age of five that were in the survey hadn't eaten a single fruit or vegetable in the last week. - 00:24–00:30 The man states that big food companies are saying that they fortified food to a point where you don't need it anymore. - 00:30–00:33 The man questions the idea that your diet doesn't really matter. - 00:33–00:37 The man asks if we're not getting our minerals and our vitamins, really? - 00:37–00:42 The man questions why you would believe the source that was saying you don't need a multivitamin. - 00:42–00:46 The man states that of course you need a multivitamin, unless you're that one out of ten. - 00:46–00:47 The man says high five if you are that one out of ten.

# Ad summary This ad features multiple women discussing the benefits of Mary Ruth's Liquid Morning Multivitamin + Hair Growth. They discuss how it has helped them look and feel better, and that it is made from the highest quality clean ingredients. # Brand positioning Mary Ruth's is presented as a health and wellness brand focused on providing high-quality, clean, and effective supplements. The brand aims to occupy a space in the consumer's mind as a provider of natural health solutions that deliver visible results. The brand aligns with values of health, beauty, and self-care, promoting a lifestyle where individuals can look and feel their best. Mary Ruth's pushes against the norm of relying solely on topical products for beauty enhancements, instead offering a liquid multivitamin that works from within. The brand positioning is both functional, highlighting the product's clinically shown ability to improve hair growth, and emotional, emphasizing the confidence and satisfaction that comes with looking better than ever. # Product Mary Ruth's Liquid Morning Multivitamin + Hair Growth is a liquid supplement designed to improve hair growth and overall well-being. The product is for women who want to enhance their hair's thickness and fullness, as well as improve their skin health. It contains Lustriva, a clinically shown ingredient to improve hair growth, reduce wrinkles and fine lines, and support healthy skin. The USP is that it is not a facial product or fancy cream, but a vitamin that works from within to deliver visible results. The ad shows the product being taken directly or mixed into a drink, suggesting it can be easily incorporated into a daily routine. The ad addresses the purchase barrier of skepticism by acknowledging that the results may seem too good to be true, but assures viewers that the product is made from the highest quality clean ingredients. # Visual style The ad has a UGC feel with a mix of polished commercial shots. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: 00:02–00:05 Female 1: I saw this video all over my For You page this year and my friends would not stop talking about it, so I went ahead and tried it. Text overlay: LIMITED TIME OFFER SAVE $74 - BUY 2 GET 1 FREE / this year and my friends would not / stop talking about it / so I went ahead and tried it. / People featured in this video have been compensated with free product, discount or payment in exchange for their testimonial. Visual: 00:02–00:05 A woman with brown curly hair and light skin is sitting in front of a window and unboxing a package. She is wearing a gray shirt and has a gold bracelet on her wrist. The background is a beige wall with a window and a white curtain. A red banner at the top of the screen says "LIMITED TIME OFFER SAVE $74 - BUY 2 GET 1 FREE". A disclaimer at the bottom of the screen says "People featured in this video have been compensated with free product, discount or payment in exchange for their testimonial". # Funnel stage Consideration # Pain points The ad addresses the frustration of using various hair products without achieving desired results. The woman states, "You can slap all kinds of products onto your hair, but you're not gonna get the results like you get with this product right here." # Value propositions - Not a facial product or a fancy cream, a vitamin - Highest quality clean ingredients # Benefits - Help grow thicker and fuller hair - Improve wrinkles & fine lines - Support healthy skin # Features - Contains Lustriva - Clinically shown ingredient # Call to action Shop now at # Social proof - "I saw this video all over my For You page this year and my friends would not stop talking about it, so I went ahead and tried it." – Female 1 (Customer) - "I am 35 and I look better than I did when I was 18." – Female 2 (Customer) # Point of view - Customer 70% – The ad features multiple customers sharing their experiences and opinions about the product. - Brand 30% – The brand voice is present through product claims and demonstrations. # Storyline - 00:00–00:02 00:00–00:02 A hand opens a refrigerator door to reveal Mary Ruth's Liquid Morning Multivitamin + Hair Growth. The camera zooms in as a hand grabs the bottle. - 00:02–00:05 00:02–00:05 A woman is unboxing the product and says that she saw the product all over her For You page and her friends would not stop talking about it, so she went ahead and tried it. This is intended to convey the product's popularity and the woman's curiosity. - 00:05–00:08 00:05–00:08 A woman says that she is 35 and looks better than she did when she was 18. This is intended to convey the product's effectiveness in improving appearance. - 00:08–00:13 00:08–00:13 A bottle of Mary Ruth's Liquid Morning Multivitamin + Hair Growth is shown with a glass of the liquid and a comb. A voiceover says that this vitamin is not a facial product or a fancy cream, but a vitamin. This is intended to clarify the product's nature and differentiate it from topical treatments. - 00:13–00:18 00:13–00:18 A woman says that you can slap all kinds of products onto your hair, but you're not going to get the results like you get with this product right here. This is intended to convey the product's superiority over other hair care products. - 00:18–00:21 00:18–00:21 A woman pours the liquid into a glass and says that the ingredient is clinically shown to help grow thicker and fuller hair. This is intended to highlight the product's scientific backing and benefits. - 00:21–00:27 00:21–00:27 A woman says that she knows it sounds too good to be true, and that she thought there had to be some crazy chemicals in here to get these results. Before and after photos of hair are shown. This is intended to address skepticism and show the product's effectiveness. - 00:27–00:30 00:27–00:30 A woman pours the liquid onto a spoon and says that these products are made from the highest quality clean ingredients. This is intended to reassure viewers about the product's safety and quality. - 00:30–00:36 00:30–00:36 The Amazon and Whole Foods Market logos are shown, followed by the Mary Ruth's logo and website. This is intended to show where the product can be purchased.

# Ad summary This ad promotes Mary Ruth's Liquid Nighttime Multimineral + Skin Renew supplement. It highlights the product's ability to reduce fine wrinkles and increase skin elasticity in as early as 28 days. The ad uses a purple color scheme and features a bottle of the supplement with a 26% off discount. # Brand positioning Mary Ruth's is presented as a brand focused on health and wellness, offering liquid supplements that are easy to incorporate into daily routines. The brand emphasizes natural ingredients and clinically shown benefits, positioning itself as a reliable choice for those seeking to improve their skin health. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, effective supplements that support overall well-being. # Product The product being advertised is Mary Ruth's Liquid Nighttime Multimineral + Skin Renew supplement. It is a dietary supplement flavored with other natural flavors, specifically Berry Dream. The supplement contains Sepitone, which is clinically shown in women to increase skin elasticity, improve skin firmness and texture, and reduce fine wrinkles. The product is packaged in a 30 fl oz (887 mL) bottle. The ad addresses the purchase barrier of skepticism by highlighting the clinically proven benefits and the visible results within a specific timeframe (28-90 days). # Visual style The ad has a polished, studio-shot production quality with a clean and modern visual style. It uses a purple color scheme and features a clear product shot with supporting graphics and text. The layout is well-organized, with a clear hierarchy of information. The image treatment includes background removal and color grading to enhance the product's appeal. The typography is large and bold, making it easy to read and scannable. # Hooks Headline: WAKE UP TO FEWER FINE WRINKLES # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of visible signs of aging, specifically fine wrinkles and crow's feet. "WAKE UP TO FEWER FINE WRINKLES" # Value propositions - Clinically shown to reduce fine wrinkles and increase skin elasticity in as early as 28 days - Berry Dream flavored for a pleasant taste # Benefits - Increase skin elasticity - Improve skin firmness & texture - Reduce fine wrinkles - Clinically shown in women to reduce fine wrinkles & increase skin elasticity in as early as 28 days! - Reduced wrinkle depth and crow's feet wrinkles – giving you the skin of your dreams! # Features - Contains Sepitone - Berry Dream flavored # Call to action SHOP BEAUTY # Social proof - Sepitone™ is clinically shown in women to reduce fine wrinkles & increase skin elasticity in as early as 28 days! # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features, benefits, and value proposition. # Storyline - The ad starts by grabbing attention with a discount offer, aiming to entice viewers to consider the product. This is from the brand's perspective, highlighting a limited-time opportunity to purchase the supplement at a reduced price. - The ad then transitions to the product's benefits, focusing on waking up to fewer fine wrinkles. This is from the brand's perspective, setting the stage for the product's key selling points. - The ad presents a timeline of results, starting with 30 days, 60 days, and 90 days, showcasing the clinically shown benefits of Sepitone in reducing fine wrinkles and increasing skin elasticity. This is from the brand's perspective, providing a structured view of the product's effectiveness over time. - The ad concludes with a call to action to shop beauty, encouraging viewers to take the next step and purchase the product. This is from the brand's perspective, driving conversion and sales.

# Ad summary This image ad for Mary Ruth's promotes their liquid hair multivitamin with a 26% off discount using code NY2026. The ad features a woman holding the product in front of a shelf stocked with Mary Ruth's supplements. # Brand positioning Mary Ruth's is presented as a health and wellness brand focused on providing high-quality, clean supplements. The brand emphasizes a commitment to natural ingredients and effective formulations, positioning itself as a reliable choice for health-conscious consumers. The brand aims to occupy a space in the consumer's mind as a provider of trusted, family-oriented health products, promoting a lifestyle of well-being and proactive health management. The brand appears to follow category norms by offering a range of supplements, but differentiates itself through its emphasis on liquid formulations and clean ingredients. # Product The featured product is Mary Ruth's Liquid Hair Multivitamin, designed to support hair health and growth. The product is presented as a liquid supplement, highlighting its ease of consumption and potentially faster absorption compared to pills. The bottle label indicates that it contains a blend of vitamins and nutrients aimed at promoting hair strength and vitality. The product is for individuals looking to improve their hair health through supplementation. The ad addresses the purchase barrier of skepticism by showcasing the product in a professional setting, implying reliability and effectiveness. The ad aims to convince viewers that this multivitamin is a worthwhile investment for achieving healthier hair. # Visual style The ad has a clean and professional visual style, with bright lighting and a focus on the product and the presenter. The production quality is high, suggesting a studio-shot image. The visual motifs include a product-centric layout with a clear offer. The image treatment includes background removal and color grading to enhance the product's visibility. The typography is large and bold, ensuring scannability in the feed. # Hooks Headline: UPGRADE YOUR HAIR ROUTINE # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Upgrade your hair routine with a liquid multivitamin for hair growth. # Benefits - Upgrade your hair routine # Features - Liquid multivitamin - + HAIR GROWTH # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product, its benefits, and a promotional offer to encourage purchase. # Storyline - The ad opens with a woman holding Mary Ruth's Liquid Hair Multivitamin, smiling directly at the viewer. This is intended to create a personal connection and establish trust in the product. The perspective is from the brand, showcasing the product and its potential benefits. - The background features a shelf stocked with various Mary Ruth's supplements, reinforcing the brand's credibility and product range. The perspective is from the brand, highlighting its extensive product line and expertise in health supplements. - The text overlay announces a 26% discount with the code NY2026, incentivizing immediate purchase. The perspective is from the brand, offering a limited-time deal to encourage conversion.

# Ad summary This image ad promotes Mary Ruth's Liquid Morning Multivitamin with a focus on hair growth benefits. It features a discount offer and a vibrant, health-focused aesthetic. # Brand positioning Mary Ruth's is presented as a health and wellness brand focused on providing natural and effective supplements. The brand emphasizes a clean and wholesome image, aligning with a lifestyle centered around health and vitality. The visual of a smiling woman and the inclusion of natural fruit imagery (dragon fruit and melon) suggest a focus on natural ingredients and a positive, approachable brand personality. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, health-focused products that are both effective and enjoyable to use, pushing against the norms of overly clinical or artificial supplement brands. # Product The product being advertised is Mary Ruth's Liquid Morning Multivitamin, specifically the Dragon Fruit Melon flavored version. It is a dietary supplement designed to support hair growth, as highlighted by the "+Hair Growth" label on the bottle. The product contains Lustriva, which is clinically shown to help grow thicker, fuller hair and improve facial fine lines, wrinkles, and smoothness. The multivitamin comes in a 50 fl oz (887 ml) bottle and is flavored with other natural flavors. The ad emphasizes the product's ability to address concerns related to hair health and skin appearance, making it appealing to individuals seeking comprehensive beauty and wellness solutions. The discount code "NY2026" addresses the purchase barrier by offering a 26% discount. # Visual style The ad features a clean and vibrant visual style with a focus on health and natural elements. The production quality is highly polished, with clear product shots and bright, inviting colors. The use of cartoon fruit drawings adds a playful touch, while the overall layout is designed for easy scannability. The typography is large and bold, ensuring key messages are quickly noticed. The style aims to be both appealing and informative, fitting well within a social media feed. # Hooks Headline: Upgrade Your Hair Routine # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of thinning hair and the desire for healthier, fuller hair, as well as concerns about facial fine lines and wrinkles. The ad copy states that the product contains Lustriva, which is clinically shown to help grow thicker, fuller hair and improve facial fine lines, wrinkles, and smoothness. # Value propositions - The Liquid Morning Multivitamin offers a convenient and tasty way to improve hair health and skin appearance. - The Dragon Fruit Melon flavor makes taking a daily multivitamin more enjoyable. # Benefits - Help grow thicker, fuller hair - Improve facial fine lines, wrinkles, and smoothness # Features - +Hair Growth - CONTAINS LUSTRIVA", CLINICALLY SHOWN TO: /HELP GROW THICKER, FULLER HAIR /IMPROVE FACIAL FINE LINES, WRINKLES, AND SMOOTHNESS - -Dragon Fruit Melon- Flavored with Other Natural Flavor - Dietary Supplement - 30 fl oz (887 ml) # Call to action None used. # Social proof - CONTAINS LUSTRIVA", CLINICALLY SHOWN TO: /HELP GROW THICKER, FULLER HAIR /IMPROVE FACIAL FINE LINES, WRINKLES, AND SMOOTHNESS # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and a promotional offer to encourage purchase. # Storyline - The ad starts by highlighting the brand, Mary Ruth's, and immediately suggests upgrading the viewer's hair routine. This is told from the brand's perspective, aiming to capture attention and introduce the product's primary benefit. - Next, the ad emphasizes a significant discount of 26% off, using a large, attention-grabbing font. This is presented from the brand's perspective, incentivizing immediate purchase and creating a sense of urgency. - The ad provides a discount code, "NY2026", to make it easy for the viewer to redeem the offer. This is from the brand's perspective, facilitating the purchase process. - The ad showcases the product itself, Mary Ruth's Liquid Morning Multivitamin, highlighting its hair growth benefits and key ingredients. This is from the brand's perspective, educating the viewer about the product's features and benefits.

# Ad summary This image ad promotes Mary Ruth's Skin Restore +Renew Gummies, highlighting their clinically studied Sepitone for fine wrinkle support in as early as 28 days. The ad features a 26% off discount with code NY2026. # Brand positioning Mary Ruth's is presented as a brand focused on providing health and wellness solutions through gummy supplements. The brand emphasizes clinically studied ingredients and tangible results, such as fine wrinkle support in as early as 28 days. The brand aligns with a health-conscious lifestyle, offering products that are easy to incorporate into daily routines. The brand positions itself as a provider of dietary supplements that are both effective and enjoyable to consume. # Product The featured product is Mary Ruth's Skin Restore +Renew Gummies, a dietary supplement designed to improve skin firmness and reduce fine wrinkles. These gummies contain clinically studied Sepitone, which supports fine wrinkle reduction in as early as 28 days. The gummies are mixed berry flavored and come in a bottle containing 60 gummies. The product is targeted towards individuals looking for a convenient and tasty way to support their skin health and combat signs of aging. # Visual style The ad features a clean and vibrant visual style with a light purple background and colorful fruit illustrations. The product is prominently displayed, and the hand reaching for the bottle adds a sense of interaction. The overall aesthetic is modern and appealing, designed to capture attention and convey a sense of health and wellness. # Hooks Headline: SKIN RESTORE +RENEW* GUMMIES # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the desire to reduce fine wrinkles and improve skin firmness, which are common concerns for individuals looking to maintain a youthful appearance. "With clinically studied Sepitone for fine wrinkle support in as early as 28 days." # Value propositions - Clinically studied Sepitone for fine wrinkle support in as early as 28 days - 26% OFF with code NY2026 # Benefits - Fine wrinkle support in as early as 28 days - Improve Skin Firmness & Reduce Fine Wrinkles # Features - Clinically studied Sepitone - Mixed Berry flavor - Dietary Supplement - 60 Gummies # Call to action None used. # Social proof - CONTAINS SEPITONE™ CLINICALLY SHOWN IN WOMEN TO Improve Skin Firmness & Reduce Fine Wrinkles # Point of view - Brand: The brand is communicating the product's benefits, ingredients, and special offer to the audience. # Storyline - The ad opens by showcasing the brand and product name, Mary Ruth's Skin Restore +Renew Gummies, immediately establishing what is being advertised. This is from the brand's perspective, aiming to capture the viewer's attention with the product's core benefit: skin restoration and renewal. - The ad highlights the key ingredient, Sepitone, and its clinically studied benefits for fine wrinkle support in as early as 28 days. This is from the brand's perspective, providing a scientific backing to the product's claims and building trust with the audience. - The ad presents a limited-time offer of 26% off with the code NY2026, encouraging immediate purchase. This is from the brand's perspective, creating a sense of urgency and incentivizing viewers to take action.

# Ad summary This ad promotes Mary Ruth's Multivitamin Gummies + Hair Growth for women, promising thicker, fuller hair in as early as 3 weeks. The ad features a bottle of the gummies against a peach-colored background with peach and plum illustrations. # Brand positioning Mary Ruth's is presented as a health and wellness brand focused on providing gummy supplements. The brand emphasizes natural ingredients and a sugar-free formulation, catering to health-conscious consumers. The brand aims to occupy a space in the consumer's mind as a provider of convenient and enjoyable supplements that support overall well-being, specifically targeting women seeking hair growth solutions. The brand aligns with a lifestyle of self-care and proactive health management, pushing against the norm of traditional pill-based supplements by offering a gummy alternative. The brand positioning is both functional (providing essential nutrients) and emotional (boosting confidence through improved hair health). # Product The featured product is Mary Ruth's Multivitamin Gummies + Hair Growth, designed for women seeking to improve their hair's thickness and fullness. The gummies are peach mango flavored and come in a bottle containing 60 gummies. The product contains Lustriva, which is designed for thicker, fuller hair in as early as 3 weeks, improving wrinkly & fine lines. The gummies are sugar-free and gluten-free, addressing potential purchase barriers for health-conscious consumers. The ad highlights the convenience and palatability of the gummy format, making it an appealing alternative to traditional supplements. # Visual style The ad features a clean and vibrant visual style with a focus on product visibility and clear messaging. The production quality is highly polished, with studio-style lighting and a consistent color palette. The visual motifs include stylized fruit illustrations and a minimalist background, creating a playful and inviting aesthetic. The image treatment involves background removal and color grading to enhance the product's appeal. The typography is large and bold, ensuring scannability in the feed. # Hooks Headline: THICKER, FULLER HAIR # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of women experiencing thinning or lackluster hair, as signaled by the promise of "THICKER, FULLER HAIR." # Value propositions - Achieve thicker, fuller hair in as early as 3 weeks with a convenient and enjoyable gummy format. - Sugar-free and gluten-free formulation caters to health-conscious consumers. # Benefits - THICKER, FULLER HAIR in as early as 3 weeks # Features - Multivitamin Gummies - Hair Growth - CONTAINS LUSTRIVA FOR THICKER, FULLER HAIR IN AS EARLY AS 3 WEEKS - Peach Mango - Dietary Supplement - 60 Gummies - SUGAR FREE - GLUTEN FREE # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's benefits and features to attract potential customers. # Storyline - The ad opens with a promise of "THICKER, FULLER HAIR for women in as early as 3 weeks," immediately capturing the viewer's attention with a clear and desirable outcome. This is told from the brand's perspective, setting the stage for the product's benefits. - The focal point is a bottle of Mary Ruth's Multivitamin Gummies + Hair Growth, visually showcasing the product and its key features. This is presented from the brand's perspective, highlighting the product's unique selling points such as the inclusion of Lustriva and the sugar-free formulation. - The inclusion of peach and plum illustrations, along with the mention of "Peach Mango" flavor, reinforces the product's natural ingredients and appealing taste. This is conveyed from the brand's perspective, emphasizing the enjoyable and convenient nature of the gummies.

# Ad summary This ad promotes MaryRuth's Multivitamin Gummies + Hair Growth. The ad features a woman who shares her experience with the product, claiming it has helped her hair grow so much that her stylist is charging her more for blowouts. She encourages viewers to try the gummies to avoid increased salon costs, highlighting the gummies' ability to make hair look thicker and fuller in as little as three weeks, with best results after 90 days. The ad includes a 26% off discount code and directs viewers to the MaryRuth Organics website. # Brand positioning MaryRuth's is presented as a brand offering organic multivitamin gummies designed to support hair growth and overall health. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective supplements that enhance beauty from within. The brand aligns with a lifestyle focused on natural wellness and self-care, promoting the idea that healthy hair can be achieved through simple, dietary additions. MaryRuth's pushes against the norm of expensive salon treatments by offering a more affordable, at-home solution. The brand positioning is both functional, emphasizing hair growth and thickness, and emotional, suggesting that users can feel more confident and satisfied with their hair. # Product MaryRuth's Multivitamin Gummies + Hair Growth are dietary supplements designed to promote hair growth and overall health. The gummies are formulated with clinically shown Lustriva to support hair growth by increasing hair thickness in women. They are intended for individuals looking to improve the thickness and fullness of their hair. The product is sugar-free and comes in a peach mango flavor. The gummies are presented as a convenient and tasty way to achieve thicker, fuller hair in as little as three weeks, with best results typically seen after 90 days. The ad addresses the purchase barrier of expensive salon treatments by offering a more affordable, at-home solution. The ad emphasizes that the gummies are the only change in the presenter's routine, implying their effectiveness and ease of integration into daily life. # Visual style The ad has a UGC feel, with a mix of indoor and outdoor shots taken with a handheld camera. The editing style includes quick cuts to maintain a fast pace. The production quality is relatively polished, but still maintains a casual, relatable tone. The pacing is consistent throughout the ad, with cuts timed to the speaker's words. The visual motifs include the recurring red discount banner and close-ups of the product. # Hooks Spoken: 00:00–00:05 All my hair growth girlies, LISTEN UP! [enthusiastic] Okay, for the love of everything, please don't buy this. Text overlay: 00:00–00:05 All my hair growth girlies, LISTEN UP! 👂 / 00:00–00:05 26% OFF / 00:00–00:05 CODE: NY2026 Visual: 00:00–00:01 A woman with long brown hair, wearing a black tank top and gold jewelry, walks along a sidewalk at night. The background shows a well-lit street with trees and buildings. The camera is handheld, selfie-style, and slightly shaky. A red banner with "26% OFF" and the code "NY2026" is overlaid at the bottom of the frame. / 00:01–00:03 The woman is now indoors, standing in front of a neutral-colored wall. She is holding a white bottle of MaryRuth's Multivitamin Gummies + Hair Growth. The camera is still handheld and selfie-style. The same red banner with the discount code is overlaid at the bottom. / 00:03–00:05 The woman continues to hold the bottle, gesturing with her other hand as she speaks. The background remains the same neutral wall. The camera is handheld and selfie-style, with the red discount banner at the bottom. # Funnel stage Consideration # Pain points The central frustration is the increasing cost of salon treatments, specifically blowouts, due to hair growth. "Hey girl, I've gotta let you know that your blow dry is now going to be $50." # Value propositions - Avoid paying more at the salon by using these gummies - Convenient and tasty way to achieve thicker, fuller hair # Benefits - Helps hair look thicker, fuller - Results in as little as three weeks - Best results after 90 days # Features - Multivitamin Gummies + Hair Growth - Contains Lustriva - Sugar Free - Peach Mango flavored gummies # Call to action Learn more at MaryRuthOrganics.com # Social proof - The woman in the ad shares her personal experience, implying firsthand use and positive results. She states that the only change in her routine is taking MaryRuth's Multivitamin Gummies + Hair Growth. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a woman walking outside at night, then transitions to her indoors, holding a bottle of MaryRuth's Multivitamin Gummies + Hair Growth. She addresses her audience as "hair growth girlies" and tells them to "listen up!" The message is intended to grab the attention of viewers interested in hair growth solutions. The perspective is from the woman, who is acting as a relatable user of the product, conveyed through her casual tone and direct address. The tone is enthusiastic and urgent, encouraging viewers to pay attention. - 00:05–00:13 00:05–00:13 The woman shares that she loves to treat herself to a "nice bouncy blow dry blow out" once a month and asks if her hair looks like she got a blowout. This is meant to set up the context for her hair growth experience. The perspective is from the woman, sharing her personal routine and seeking validation from the audience. The tone is conversational and relatable. - 00:13–00:21 00:13–00:21 She recounts a recent salon visit where her stylist informed her that her blow dry would now cost $50, implying that her hair has grown significantly. This is intended to highlight the unexpected cost associated with hair growth and set up the product as a solution. The perspective is from the woman, sharing a personal anecdote to which viewers can relate. The tone is surprised and slightly frustrated. - 00:21–00:28 00:21–00:28 The woman expresses her surprise and flattery at the increased cost, joking that her hair grew too much. This is meant to add humor and relatability to the ad. The perspective is from the woman, sharing her reaction to the situation. The tone is lighthearted and humorous. - 00:28–00:35 00:28–00:35 She reveals that the only change in her routine is taking MaryRuth's Multivitamin Gummies + Hair Growth, which contain Lustriva to help hair look thicker and fuller. This is intended to position the product as the reason for her hair growth and a solution for viewers seeking similar results. The perspective is from the woman, presenting the product as a key factor in her hair growth. The tone is informative and confident. - 00:35–00:39 00:35–00:39 She mentions that results can be seen in as little as three weeks, with best results after 90 days. This is meant to manage expectations and provide a realistic timeline for results. The perspective is from the woman, providing additional information about the product. The tone is informative and reassuring. - 00:39–00:48 00:39–00:48 The woman warns viewers not to buy the gummies unless they want to start paying more at the salon, reinforcing the product's effectiveness. This is intended to create a sense of urgency and encourage viewers to try the product. The perspective is from the woman, providing a final warning and call to action. The tone is playful and persuasive. - 00:48–00:52 00:48–00:52 The ad concludes with the MaryRuth's logo and a call to action to learn more at MaryRuthOrganics.com. This is meant to provide viewers with a clear next step. The perspective shifts to the brand, providing contact information. The tone is informative and direct.

# Ad summary This ad features a woman promoting Mary Ruth's hair growth vitamins. She highlights the new dragon fruit flavor and the fact that it still contains Lustriva, which is known to help support thicker, fuller hair. The ad also features a man in a wig who is also promoting the product. # Brand positioning Mary Ruth's is presented as a health and wellness brand focused on providing clean, vegan, and non-GMO supplements. The brand emphasizes natural ingredients and avoids artificial additives, positioning itself as a trustworthy option for health-conscious consumers. The brand aligns with a lifestyle that values natural health solutions and transparency in ingredients, pushing against the norm of artificial additives and GMOs often found in other supplement brands. The brand positioning is both functional, highlighting the clean and natural aspects of the product, and emotional, appealing to consumers who value health and wellness. # Product Mary Ruth's hair growth vitamins are designed to support thicker, fuller hair. The product is formulated for women and contains Lustriva, an ingredient known to help support hair growth. The vitamins are clean, vegan, non-GMO, and free from artificial flavoring and junk. The new flavor is dragon fruit. The product is presented as a convenient and effective way to maintain healthy hair growth, addressing concerns about thinning or lackluster hair. The ad emphasizes the natural and clean ingredients, appealing to consumers who prioritize health and wellness. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots, creating a dynamic yet informative presentation. The production quality is a mix of casual and professional, supporting the tone of an enthusiastic customer review combined with brand messaging. The pacing is consistent, maintaining a rhythm that keeps the viewer engaged. The cuts and text overlays are timed to the music beats and voiceover lines, enhancing the overall impact. # Hooks Spoken: 00:00–00:02: She just dropped a new flavor! Text overlay: 00:00–00:02 What this hair vitamin can do in as little as 3 weeks! / 00:00–00:02 NEW FLAVOR ALERT! / 00:00–00:02 26% OFF / 00:00–00:02 CODE: NY2026 Visual: 00:00–00:02: A woman with long, curly hair stands in front of a kitchen background. She is wearing a pink floral shirt. She holds up a bottle of Mary Ruth's hair growth vitamins and smiles excitedly. Text overlays read "What this hair vitamin can do in as little as 3 weeks!" and "NEW FLAVOR ALERT! 26% OFF CODE: NY2026". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of thinning or lackluster hair, as explicitly shown or clearly implied in the ad. # Value propositions - The new dragon fruit flavor makes taking hair growth vitamins more enjoyable. - The product is clean, vegan, and non-GMO, appealing to health-conscious consumers. - Lustriva supports thicker, fuller hair. # Benefits - Supports thicker, fuller hair # Features - New dragon fruit flavor - Contains Lustriva - Clean - Vegan - Non-GMO - No artificial flavoring - No junk # Call to action None used. # Point of view - Customer 50% – The ad is told from the perspective of a customer who is enthusiastic about the product and its benefits. - Brand 50% – The brand's official voice is present through product claims and demonstrations. # Storyline - 00:00–00:02 The ad begins with a woman excitedly announcing the new dragon fruit flavor of Mary Ruth's hair growth vitamins. - 00:02–00:07 The ad transitions to a split screen featuring the woman and a man in a wig, both promoting the product. - 00:07–00:14 The woman highlights that the new flavor still contains Lustriva, which is known to help support thicker, fuller hair. - 00:14–00:20 The woman emphasizes that the product is clean, vegan, non-GMO, and free from artificial flavoring and junk. - 00:20–00:24 The woman expresses her love for taking the hair growth vitamins because she knows it will support her hair. - 00:24–00:27 The woman mentions that she just got her braces done and will have to do them soon, implying she takes the vitamins regularly. - 00:27–00:35 The woman describes the taste as bittersweet but mostly sweet with the new dragon fruit flavor, encouraging viewers not to sleep on it. - 00:35–00:39 The ad concludes with the Mary Ruth's logo and a 26% off offer with a code.

# Ad summary This ad promotes Mary Ruth's liquid multivitamins with a 26% off discount. The ad features a variety of Mary Ruth's products and highlights the brand's name and logo. # Brand positioning Mary Ruth's is presented as a health and wellness brand focused on providing liquid multivitamins and supplements. The brand emphasizes natural ingredients and offers a variety of products tailored to different needs, such as morning multivitamins, nighttime minerals, and hair growth supplements. The brand aims to occupy a space in the consumer's mind as a provider of convenient and tasty liquid supplements that support overall health and well-being. The brand aligns with a health-conscious lifestyle, promoting the idea of incorporating daily vitamins into one's routine. The brand positioning is both functional, offering specific health benefits, and emotional, encouraging a sense of well-being and self-care. # Product The ad features Mary Ruth's liquid multivitamins and supplements. The products include Liquid Morning Multivitamin in raspberry flavor, Liquid Nighttime Multimineral in coconut grape flavor, and Liquid Multivitamin + Hair Growth in peach mango flavor. The liquid format is a USP, offering an alternative to traditional pills. The products are designed for daily use, with the morning multivitamin providing essential nutrients and the nighttime multimineral supporting relaxation and sleep. The hair growth supplement is formulated to promote healthy hair growth. The ad addresses the purchase barrier of taste by highlighting the various flavors available. The products are presented as easy to incorporate into daily routines, making them worth trying for those seeking convenient and effective supplements. # Visual style The ad has a clean and polished aesthetic with a focus on product presentation. The editing style is static, with no cuts or transitions. The production quality is high-end, resembling a commercial. The pacing is slow and consistent. The visuals are timed to match the text overlays. # Hooks Text overlay: 00:00–00:01: MICRO MOMENTS, / 00:00–00:04: MARY RUTH'S® / 00:00–00:04: 26% OFF / 00:00–00:04: CODE: NY2026 Visual: 00:00–00:04: A static shot displays five Mary Ruth's products against a light beige background. From left to right: a bottle of Liquid Morning Multivitamin (Raspberry), a bottle of Liquid Morning Multivitamin (Raspberry), a bottle of Liquid Nighttime Multimineral (Coconut Grape), a bottle of Liquid Multivitamin + Hair Growth (Peach Mango), and a small dropper bottle of what appears to be an organic hair growth product. A hand holds the first bottle. Above the products is the brand name "MARY RUTH'S®" in red. A red banner reads "26% OFF" and "CODE: NY2026". A raspberry graphic is in the upper right corner. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Easy to incorporate into daily routines - Tasty flavors - Effective supplements # Benefits - Convenient liquid format - Essential nutrients - Supports relaxation and sleep - Promotes healthy hair growth # Features - Liquid Morning Multivitamin (Raspberry) - Liquid Nighttime Multimineral (Coconut Grape) - Liquid Multivitamin + Hair Growth (Peach Mango) # Call to action SHOP NOW! # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, showcasing its products and offers. # Storyline - 00:00–00:04 The ad opens with a display of various Mary Ruth's liquid multivitamins and supplements, showcasing the brand's product range.

# Ad summary This ad promotes Mary Ruth's Liquid Morning Multivitamin with Hair Growth. The ad features a New Year's discount of 26% off with the code NY2026. The ad shows the product being poured and handled. # Brand positioning Mary Ruth's is presented as a health and wellness brand offering liquid multivitamins. The brand emphasizes the functional benefits of its products, such as hair growth and overall health support. The brand aligns with a lifestyle focused on proactive health management and nutritional supplementation. The brand's positioning is functional, focusing on the tangible benefits of its products. # Product Mary Ruth's Liquid Morning Multivitamin + Hair Growth is a dietary supplement designed to support overall health and promote hair growth. It is available in Peach Mango flavor and contains natural flavors. The product is clinically shown to help grow thicker, fuller hair, improve wrinkles and fine lines, and support healthy skin. The product is packaged in a dark bottle with a white label featuring the brand name, product name, and a portrait of Mary Ruth. The bottle contains 32 fl oz (946 mL). # Visual style The ad has a bright and clean aesthetic with a focus on product visibility. The editing style includes quick cuts to showcase different aspects of the product and its packaging. The production quality is polished, giving it a commercial feel. The pacing is consistent with quick cuts to maintain viewer engagement. # Hooks Text overlay: 00:00–00:10: NEW YEAR / 00:00–00:10: 26% OFF Visual: 00:00–00:01: A bottle of Mary Ruth's Liquid Morning Multivitamin is submerged in a yellow liquid. The bottle is white with a black cap and an orange label. A red banner with white text reads "NEW YEAR 26% OFF". The background is a blurred yellow color. # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - New Year's discount of 26% off with code NY2026 # Benefits - Supports overall health - Promotes hair growth - Improves skin health # Features - Liquid multivitamin - Hair growth support - Peach Mango flavor - Contains natural flavors - Clinically shown to help grow thicker, fuller hair - Improve wrinkles and fine lines - Support healthy skin # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showcasing the product and its features. # Storyline - 00:00–00:01 A bottle of Mary Ruth's Liquid Morning Multivitamin is submerged in a liquid. - 00:01–00:02 The bottle is shown with the liquid being poured out. - 00:02–00:03 Three bottles of Mary Ruth's Liquid Morning Multivitamin are shown in a box with white packing material. - 00:03–00:04 A person's hands are shown opening a bottle of Mary Ruth's Liquid Morning Multivitamin. - 00:04–00:06 A person's hands are shown taking bottles of Mary Ruth's Liquid Morning Multivitamin out of a box. - 00:06–00:08 A person's hand is shown holding a bottle of Mary Ruth's Liquid Morning Multivitamin. - 00:08–00:10 A person is shown pouring Mary Ruth's Liquid Morning Multivitamin into a shot glass.

# Ad summary This image ad promotes Mary Ruth's Multivitamin Gummies + Hair Growth with an offer of 26% off using code NY2026. The ad uses a playful, future-themed concept, suggesting it's 2026 and highlighting the benefits of the product. # Brand positioning Mary Ruth's appears to be a health and wellness brand focused on providing gummy vitamins that support overall health and hair growth. The brand is positioned as modern and playful, using a future-themed concept to capture attention. The brand seems to be targeting consumers who are health-conscious and looking for convenient and enjoyable ways to supplement their diet. The brand is presented as accessible and appealing, with a focus on making vitamins a fun and easy part of daily life. # Product The product being advertised is Mary Ruth's Multivitamin Gummies + Hair Growth. These gummies are designed to provide essential vitamins while also promoting hair growth. The product is peach mango flavored and comes in a bottle containing 60 gummies. The on-package label text states that the gummies contain LUSINIVA™ for fuller hair in as early as 3 weeks, improving wrinkles & fine lines. The gummies are gluten-free and sugar-free, addressing common purchase barriers for health-conscious consumers. The product is presented as a convenient and tasty way to support overall health and hair growth. # Visual style The ad has a clean and playful visual style with a bright, solid-color background and stylized fruit illustrations. The product is prominently displayed, and the text is bold and easy to read. The overall aesthetic is modern and appealing, with a focus on simplicity and clarity. # Hooks Headline: IT'S 2026. # Funnel stage Consideration # Pain points The ad implies that the viewer may be concerned about hair thinning or the appearance of wrinkles and fine lines, and is looking for a convenient and effective solution. The ad addresses this by highlighting the product's ability to promote fuller hair and improve skin appearance. # Value propositions - Get 26% off with code NY2026 - Convenient and tasty way to support overall health and hair growth - Gluten-free and sugar-free # Benefits - Fuller hair in as early as 3 weeks - Improving wrinkles & fine lines # Features - Multivitamin Gummies - +Hair Growth - Peach Mango Flavored - Dietary Supplement - 60 Gummies - Gluten Free - Sugar Free - CONTAINS LUSINIVA™ FOR UNDER FULLER HAIR IN AS EARLY AS 3 WEEKS IMPROVING WRINKLES & FINE LINES # Call to action None used. # Social proof - CONTAINS LUSINIVA™ FOR UNDER FULLER HAIR IN AS EARLY AS 3 WEEKS IMPROVING WRINKLES & FINE LINES # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its benefits while offering a discount to encourage purchase. # Storyline - The ad opens with the statement "IT'S 2026," immediately grabbing the viewer's attention with a futuristic concept. This is from the brand's perspective, setting the stage for a playful and forward-thinking message. - Next, the ad highlights the offer: "GET 26% OFF" with the code "NY2026." This is from the brand's perspective, providing a direct incentive for the viewer to make a purchase. - The ad showcases the product, Mary Ruth's Multivitamin Gummies + Hair Growth, emphasizing its benefits and features. This is from the brand's perspective, aiming to inform and persuade the viewer about the product's value.

# Ad summary This ad features a woman discussing her hair growth struggles and how Mary Ruth's Organics Multivitamin + Hair Growth gummies have helped her. She highlights the clinically studied ingredients and encourages viewers to try them out. # Brand positioning Mary Ruth's Organics is presented as a health and wellness brand focused on organic and natural supplements. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, clinically-backed products that support hair growth and overall well-being. The brand aligns with values of health, natural ingredients, and scientific validation, pushing against the norm of unsubstantiated claims in the supplement industry. The brand positioning is both functional (hair growth) and emotional (feeling more secure). # Product The featured product is Mary Ruth's Organics Multivitamin + Hair Growth gummies. These gummies are designed to support hair growth with clinically studied ingredients. The product is for individuals experiencing hair growth struggles and seeking a natural, organic solution. The gummies contain ingredients like Lustriva, which has been clinically studied for its hair growth benefits. The ad addresses the purchase barrier of skepticism by highlighting the clinical studies and the user's positive experience. The product is presented as a tasty and easy-to-consume solution for hair growth. # Visual style The ad has a UGC feel with a mix of selfie-style shots and product displays. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality is a hybrid of polished commercial and user-generated content, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:02: My hair just wasn't growing and I didn't know why. Text overlay: 00:00–00:02: 26% OFF (in a red banner) / 00:00–00:02: CODE: NY2026 (in a red banner) / 00:00–00:02: The ONLY Haircare Hack You Need Visual: 00:00–00:02: A woman with blonde hair is close to the camera, looking slightly off-center. She is wearing a light purple top and has subtle makeup. The background is a blurred room with a plant and various bottles on a shelf. Text overlay: "26% OFF CODE: NY2026" (in a red banner) and "The ONLY Haircare Hack You Need" (in pink). # Funnel stage Consideration # Pain points The ad highlights the frustration of hair not growing and the insecurity it causes. # Value propositions - Clinically studied ingredients for hair growth # Benefits - Supports hair growth # Features - Clinically studied ingredients - Lustriva # Call to action Check it out at MaryRuthOrganics.com # Social proof - I've tried it all and nothing worked, and it honestly made me feel so insecure. – Female 1 (Customer) - They have clinically studies that look at hair growth and this Lustriva that's in there is something that I really, really was impressed with. – Female 2 (Creator) # Point of view - Customer 50% – The ad features testimonials from customers who have used the product and are sharing their experiences. - Brand 50% – The brand's official voice is present through product claims and demonstrations. # Storyline - 00:00–00:06 The ad begins with a woman expressing her frustration with her hair not growing and feeling insecure about it. - 00:02–00:06 She mentions trying various products without success, conveying a sense of desperation and the need for a solution. - 00:06–00:12 The ad transitions to another woman who is excited to start using Mary Ruth's Organics Multivitamin + Hair Growth gummies. - 00:12–00:17 She highlights the clinically studied ingredients and expresses her enthusiasm for the product. - 00:12–00:24 The first woman returns, showcasing her hair and encouraging viewers to try the gummies to see what everyone is talking about. - 00:24–00:27 The ad concludes with the Mary Ruth's Organics logo.

# Ad summary This image ad for Mary Ruth's promotes their Liquid Morning Multivitamin + Hair Growth product with a 26% off sitewide discount using code NY2026. The ad uses a splash effect to draw attention to the product and positions it as a forward-thinking solution for hair growth. # Brand positioning Mary Ruth's is presented as a modern and innovative brand in the health and wellness space, specifically focusing on liquid multivitamins. The brand is positioned as forward-thinking, as highlighted by the "It's 2026" headline, suggesting they are ahead of the curve in providing health solutions. The brand emphasizes functional benefits, such as hair growth, and offers a product that is both effective and easy to incorporate into daily routines. The brand aims to occupy a space in the consumer's mind as a provider of advanced, clinically-backed nutritional supplements. # Product The featured product is Mary Ruth's Liquid Morning Multivitamin + Hair Growth, a liquid supplement designed to support overall health and promote hair growth. The product contains Lustriva, which is clinically shown to support thicker and stronger hair, reduce shedding, and support nail growth. It comes in a Peach Mango flavor. The ad addresses the purchase barrier of skepticism by highlighting the clinically proven benefits of Lustriva. The product is presented as a convenient and effective way to improve hair health and overall well-being. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The production quality is high, with a studio-shot image and attention to detail. The splash effect adds a dynamic element, while the color palette is soft and inviting. The typography is bold and clear, ensuring the key messages are easily readable. The overall style is designed to be eye-catching and informative, suitable for in-feed placement. # Hooks Headline: IT'S 2026. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the pain point of wanting to improve hair health and growth. The frustration is signaled by the desire for thicker, stronger hair and reduced shedding, which the product aims to solve. # Value propositions - Get 26% off sitewide with code NY2026 # Benefits - Hair Growth - CLINICALLY SHOWN TO # Features - Liquid Morning Multivitamin - + Hair Growth - CONTAINS LUSTRAN - CLINICALLY SHOWN TO # Call to action None used. # Social proof - CONTAINS LUSTRAN CLINICALLY SHOWN TO # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's benefits and offering a discount to encourage purchase. # Storyline - The ad opens with the statement "IT'S 2026," immediately grabbing attention and positioning the product as a futuristic solution. This is told from the brand's perspective, aiming to create a sense of innovation and forward-thinking approach to health and beauty solutions. - The product, Mary Ruth's Liquid Morning Multivitamin + Hair Growth, is shown splashing in water, highlighting its liquid form and suggesting a refreshing, easy-to-consume experience. This is presented from the brand's perspective, showcasing the product in an appealing and dynamic way. - The ad emphasizes the benefit of saving big with the statement "SAVE BIG," followed by the offer of "Get 26% off sitewide with code NY2026." This is told from the brand's perspective, incentivizing immediate purchase by highlighting the discount and providing a clear call to action.