How Manukora Advertises on Meta

# Ad summary This ad promotes the Manukora brand and its raw Manuka Honey product, showcasing the value and additional items in their winter reset kit bundle. # Brand positioning Manukora positions itself as a premium provider of Manuka honey, emphasizing its authenticity and superior quality. It directly opposes generic honey brands by highlighting Manuka's unique properties, especially the MGO rating, thus establishing a superior product for those seeking the health benefits of genuine Manuka honey. The brand promotes a lifestyle of wellness and self-care, suggesting its products are an essential part of a health-conscious routine. The inclusion of a guidebook and wooden spoon suggests a ritualistic, premium experience. # Product The advertised product is the Manukora Raw Manuka Honey, specifically the 850+ MGO version, presented as part of the Winter Reset Kit. This kit includes over a pound of high-grade Manuka honey, known for its unique properties and health benefits compared to regular honey. The kit also contains 35 Manuka honey stick packs for convenient on-the-go use, a guidebook that teaches you how to use it, and a wooden spoon. The Manuka honey is presented as more than just a sweetener; it's a health supplement, with the MGO rating highlighting its potency. The ad addresses the potential purchase barrier of higher cost by highlighting the current deal of 31% off, emphasizing that the product is worth the investment, especially at this discounted price. # Visual style The ad has a hybrid visual style, blending UGC footage with polished product shots and graphics. The UGC segments have a casual, selfie-style feel, while the product shots are well-lit and professionally framed. Editing is quick, maintaining a sense of urgency and excitement, with cuts timed to emphasize key product features. The overall production quality is moderate. The UGC footage is candid, but the inclusion of stylized text overlays and product shots creates a semi-polished look. Pacing is medium, around 10-12 cuts per minute, designed to maintain viewer attention without feeling overwhelming. # Hooks Spoken: Male 1: This might be the best deal that I have seen yet. Text overlay: This might be the best / deal that I have seen yet. Visual: 00:00–00:02: A man with fair skin, a beard, and a grey beanie is filmed in selfie style. He is wearing a white t-shirt and speaking directly to the camera. He is holding a black container, partially obscured by his hand. The background is a plain white wall, lit with a strong pink hue. # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies that regular honey may be inadequate or not provide the same health benefits as Manuka honey. # Value propositions - 31% off provides a better value for the consumer - Bundle kit provides more value - Next-level honey for better results # Benefits - Super honey - Next level honey - Heck of a deal - Worth it - 31% off # Features - 850 MGO Manuka honey - Over a pound of honey - 35 Manuka honey stick packs - Guide - Wooden spoon # Call to action ORDER NOW -> # Point of view - Customer 100% – The entire ad is delivered from the perspective of a user, showcasing the product and deal. # Storyline - 00:00–00:05 A man films himself in selfie-style, holding a black jar of Manukora honey. - 00:00–00:05 He excitedly shares that this might be the best deal he’s ever seen, highlighting that it’s 31% off. - 00:00–00:05 This sets up the value proposition and introduces the product. - 00:05–00:09 The camera zooms in on a jar of Manukora honey on a white marble countertop. - 00:05–00:09 The jar is then opened and a golden stream of honey is shown dripping off a wooden spoon. - 00:05–00:09 This emphasizes the quality and richness of the 850 MGO honey. - 00:09–00:12 A hand displays multiple single-serve packets of Raw Manuka Honey within a yellow branded box. - 00:09–00:12 The man shares that the kit also comes with 35 Manuka honey stick packs. - 00:12–00:13 A Manuka honey stick pack is presented. - 00:13–00:17 The perspective then reverts back to the man recording himself in selfie-style as he contrasts Manuka honey with regular honey, positioning it as different and next level. - 00:13–00:17 This differentiates the product and reinforces its premium positioning. - 00:17–00:25 Back in selfie mode, the man breaks down the kit contents including honey, stick packs, a guide, and a wooden spoon. - 00:17–00:25 He calls it a heck of a deal. - 00:25–00:30 The camera zooms in on the open jar of Manuka honey and the Winter Reset Kit box on a wooden table surface. - 00:25–00:30 He urges viewers to grab some because it’s worth it. - 00:30–00:36 A final title card displays the Winter Reset Kit offer with a snowflake backdrop. - 00:30–00:36 It features the 31% discount plus free gifts to incentivize immediate purchase.

# Ad summary This ad uses a split-screen format to highlight the difference between store-bought honey and Manukora honey. The ad features an expert who claims that most store-bought honey is not real honey and is filtered and heated to the point that it has no pollen. The ad then transitions to Manukora honey, which is described as 100% raw Manuka honey straight from the hive in New Zealand. The ad highlights the rich, caramel-like texture of Manukora honey and its powerful antibacterial compound called MGO. The ad also features customer reviews and a call to action to try Manukora honey today and save $25 off your first order. # Brand positioning Manukora is presented as a premium honey brand that offers 100% raw Manuka honey sourced directly from New Zealand. The brand emphasizes the purity and quality of its honey, highlighting its rich, caramel-like texture and the presence of a powerful antibacterial compound called MGO. Manukora positions itself as a superior alternative to store-bought honey, which is often filtered, heated, and lacking in essential nutrients like pollen. The brand aligns with values of health, wellness, and authenticity, appealing to consumers who seek natural and high-quality products. # Product Manukora honey is presented as 100% raw Manuka honey sourced directly from New Zealand. It is described as having a rich, caramel-like texture and containing a powerful antibacterial compound called MGO, along with other bioactive properties that help balance inflammation and support gut health. The honey is positioned as a superior alternative to store-bought honey, which is often filtered, heated, and lacking in essential nutrients like pollen. Manukora honey is for health-conscious individuals who seek natural and high-quality products with potential health benefits. The ad addresses the purchase barrier of skepticism by highlighting the brand's over 16,000 5-star reviews and offering a $25 discount on the first order. # Visual style The ad has a hybrid visual style, combining polished commercial shots with UGC-style footage. The editing style is quick cuts, with a consistent pace throughout the ad. The production quality is high, with clear lighting and sharp focus. The visual motifs include close-up shots of honey being scooped and poured, emphasizing its texture and color. The audio-visual sync is not particularly strong, but the cuts and text overlays are generally timed to the music beats and voiceover lines. # Hooks Spoken: 00:02–00:17 And and in the studies, just I want to hit on a few studies here. There's one out of Texas A&M and they said around 76% of honey you buy at the store is not even honey. Text overlay: 00:00–00:17 Are you eating Fake honey? / 00:05–00:17 *According to a study by Texas A&M Visual: 00:00–00:02 Close-up shot of a clear glass filled with water on a wooden table. A hand pours honey from a clear plastic bear-shaped container into the glass. The honey forms small clumps as it enters the water. A silver spoon rests on the table next to the glass. The background is a blurred beige wall with a round mirror. Text overlay: "Are you eating Fake honey?" / 00:02–00:17 Medium shot of a man with short brown hair and a blue polo shirt speaking into a microphone. He stands in front of a blurred background with green plants. He gestures with his hands as he speaks. Text overlay: "Are you eating Fake honey? *According to a study by Texas A&M" # Funnel stage Consideration # Pain points The ad highlights the problem of adulterated or "fake" honey, which is often filtered, heated, and lacking in essential nutrients like pollen. The expert states that "76% of honey you buy at the store is not even honey," implying that consumers are being misled and not getting the health benefits they expect from honey. # Value propositions - 100% raw Mānuka honey straight from the hive in New Zealand: Emphasizes the purity and authenticity of the product. - Rich, caramel-like texture: Highlights the sensory experience of consuming the honey. - Powerful antibacterial compound called MGO along with other bioactive properties that help balance inflammation and support gut health: Connects the product's features to potential health benefits. # Benefits - Helps balance inflammation - Supports gut health # Features - 100% raw Mānuka honey - Straight from the hive in New Zealand - Rich, caramel-like texture - Powerful antibacterial compound called MGO - Bioactive properties # Call to action Try it today and save $25!* # Social proof - “Once you try it you’ll never buy store bought honey again.” - Jesse L. - “I love it!!! The taste is amazing. I can feel it working in my gut. Delicious!” - T. Fischer - The ad also highlights that Manukora has over 16,000 5-star reviews. # Point of view - Customer 15% – Customer testimonials and reviews are shown to build trust and credibility. - Brand 65% – The brand voice is used to present the product, its features, and its benefits. - Expert 20% – An expert is featured to educate the viewer about the problem of fake honey and establish credibility. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of honey being poured into a glass of water. The text overlay asks, "Are you eating Fake honey?" This moment is intended to grab the viewer's attention and introduce the problem of adulterated honey. The perspective is from the brand, posing a question to the audience to pique their curiosity. - 00:02–00:17 00:02–00:17 An expert is shown speaking into a microphone, stating that according to a study by Texas A&M, 76% of honey bought at the store is not even honey. He explains that it is so filtered, heated, and damaged that it has zero pollen and is essentially just sugar. This moment is intended to educate the viewer about the prevalence of fake honey and establish the expert's credibility. The perspective is from the expert, providing factual information to support the claim. - 00:17–00:20 00:17–00:20 The ad transitions to a shot of Manukora honey being scooped out of a jar with a wooden spoon. The text overlay reads, "Try Mānuka honey from Manukora instead." This moment is intended to introduce Manukora honey as a solution to the problem of fake honey. The perspective is from the brand, presenting its product as a superior alternative. - 00:20–00:24 00:20–00:24 A shot of honey being scooped from a honeycomb is shown, followed by a man eating honey straight from the hive. The text overlay reads, "Our honey is 100% raw Mānuka honey straight from the hive in New Zealand." This moment is intended to emphasize the purity and authenticity of Manukora honey. The perspective is from the brand, highlighting the natural source and quality of its product. - 00:24–00:36 00:24–00:36 The ad shows close-up shots of Manukora honey being scooped out of a jar, highlighting its rich, caramel-like texture. The text overlay states, "It has a rich, caramel-like texture. It also contains a powerful antibacterial compound called MGO along with other bioactive properties that help balance inflammation and support gut health." This moment is intended to showcase the unique qualities and potential health benefits of Manukora honey. The perspective is from the brand, emphasizing the product's features and benefits. - 00:36–00:45 00:36–00:45 The ad displays a screen full of 5-star reviews, with the text overlay stating, "OVER 16,000 5-star reviews." Customer quotes are shown, such as, "Once you try it you'll never buy store bought honey again" - Jesse L., and "I love it!!! The taste is amazing. I can feel it working in my gut. Delicious!" - T. Fischer. This moment is intended to build trust and credibility by showcasing positive customer feedback. The perspective is from other customers, providing social proof of the product's quality and effectiveness. - 00:45–00:49 00:45–00:49 The ad shows a Manukora honey package being opened, revealing individual honey sticks. The text overlay reads, "Try it today and save $25!* With subscription." This moment is intended to encourage the viewer to try Manukora honey and take advantage of a special offer. The perspective is from the brand, providing a call to action and incentive to purchase.

# Ad summary This image ad for Manukora Manuka Honey features an outdoor billboard displaying the product, its benefits, and customer ratings. The ad highlights a price reduction and emphasizes the product's quality and authenticity. # Brand positioning Manukora positions itself as a provider of high-quality, authentic Manuka honey. The brand emphasizes certifications and traceability to appeal to consumers seeking premium natural products. By highlighting quality and origin, Manukora aims to occupy a space in the consumer's mind as a brand that values transparency, purity and quality. # Product The featured product is Manukora Raw Manuka Honey, made in New Zealand. The label indicates the honey is certified MGO850+, with full traceability. The product is presented in a dark brown, translucent jar with a black lid. The ad also calls attention to its many five-star reviews. The ad promotes the fact that the product is worth trying because of its quality, New Zealand origin, ratings and certification. # Visual style The ad uses a highly polished, studio-shot image of a billboard surrounded by honey bees. The visual motif is a blend of nature (bees, trees, sky) and advertising. The image treatment includes background removal and color grading to emphasize the product and the ad copy. The typography integration is clean and legible. The style disrupts platform norms by using a real life scene of a billboard. # Hooks Headline: Choose the Gold Standard # Funnel stage Consideration # Pain points The ad implies that customers may be concerned about the authenticity and quality of Manuka honey due to variations in the market, indicated by the claim “Certified MGO850+ Fully Traceable”. # Value propositions - "Choose the Gold Standard": Positioning the product as the best in its category - "Certified MGO850+ Fully Traceable": Assuring customers of the honey's quality and authenticity # Benefits - Authenticity and quality assurance - Transparency and origin verification # Features - Certified MGO850+ - Fully Traceable # Call to action None used. # Social proof - 20,000+ 5 Star Reviews # Point of view - Brand: The brand's POV appears in the headline, product details, and price promotion, aiming to inform and persuade customers about the product's quality and value. - Customer: The customer POV appears in the form of “20,000+ 5 Star Reviews,” conveying the experiences and satisfaction of previous purchasers. # Storyline - The billboard declares "Choose the Gold Standard" to position Manukora as the best option in its category; this statement comes from the brand's perspective to influence customer choice. - Next, the billboard highlights that the honey is "Certified MGO850+ Fully Traceable," which comes from the brand's perspective. It is included to instill trust and confidence by assuring consumers of the product's authenticity and quality. - The billboard indicates the original price as “$170” with a strikethrough and contrasts it with the discounted price of "$99", which comes from the brand's perspective. This price promotion is included to incentivize immediate purchase by highlighting potential savings. - The billboard presents an image of the Manukora Raw Manuka Honey jar along with the claim that it is made in New Zealand, which comes from the brand. This section emphasizes the product’s quality and origin, further influencing customer perception and purchase consideration. - The billboard showcases “20,000+ 5 Star Reviews” from the customers' perspective to demonstrate customer satisfaction. It is included to build trust and credibility by showing that many others have had a positive experience with the product.

# Ad summary This ad promotes Manukora Raw Mānuka Honey. The ad conveys that Manukora's honey is more than just sweet through the use of sticky notes listing alternative uses and benefits of the product. The goal of this ad is to convey that Manukora's honey is a high-grade product that offers more than just flavor. # Brand positioning Manukora is positioned as a provider of high-grade Mānuka honey, emphasizing benefits beyond just sweetness. The brand sets itself apart by highlighting the multiple advantages of its honey, suggesting it's not just a sweetener but a product with diverse uses and health benefits. The brand emphasizes the quality and functional advantages of its honey. Manukora is for consumers looking for a premium honey product with health and wellness advantages. # Product The ad promotes Manukora Raw Mānuka Honey, highlighting that it's more than just a sweetener, offering multiple benefits. The product is targeted towards individuals seeking a high-grade honey with diverse uses beyond adding flavor to food. The honey is presented as a premium product with explicit details of its 850+ rating, emphasizing its superior quality. The ad addresses the common misconception that honey is merely a natural sweetener by showcasing the unique properties and health benefits of Mānuka honey, aiming to convince consumers that this product is worth trying for its functional advantages. # Visual style The ad has a clean and natural visual style, with soft lighting and neutral colors. The composition is well-balanced, with the product placed in the center of the frame and the other elements arranged around it. The sticky notes add a pop of color and visual interest. The background is blurred to keep the focus on the product. # Hooks Headline: More than just sweet. # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to address the misconception that honey is only a natural sweetener. The ad implies that the audience may be unaware of the multiple benefits of Mānuka honey, and is working to correct this perception. This is signaled through the use of the phrase, 'Most people think honey is just a natural sweetener'. # Value propositions - High-grade Mānuka honey supports more than flavor. - One spoonful, multiple benefits. # Benefits - Supports more than flavor. - Multiple benefits. # Features - Raw Mānuka Honey - 850+ # Call to action Learn More # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand presenting information about its product and its benefits. # Storyline - The ad opens by making the claim that Mānuka honey is 'More than just sweet'. This phrase is included to grab the audience's attention and introduce the idea that the honey has additional, non-obvious benefits. This is presented from the brand's perspective. - Next, the ad includes sticky notes explaining that, 'Most people think honey is just a natural sweetener'. This serves to introduce a common misconception that will be addressed by the brand. This is presented from the brand's perspective. - The ad also includes a pink sticky note with the claim 'But high-grade Mānuka honey supports more than flavor.' The sticky note is used to highlight the brand's key differentiator and set itself apart from competitors. This is presented from the brand's perspective. - Finally, the ad includes a blue sticky note stating that, 'One spoonful. Multiple benefits.' This builds on the overall narrative of the ad, and is intended to drive home the brand's value proposition. This is presented from the brand's perspective.

# Ad summary This ad promotes Manukora honey, highlighting its authenticity and health benefits. The ad begins by addressing the issue of fake honey in the market and introduces a simple test to identify it. It then transitions to showcasing Manukora's Manuka honey, emphasizing its unique properties, taste, and sustainable harvesting practices. The ad features a creator who shares her initial skepticism and eventual satisfaction with the product, highlighting its traceability and purity. The ad concludes with a call to action to order a starter kit and experience the benefits of authentic Manuka honey. # Brand positioning Manukora is presented as a premium honey brand specializing in authentic Manuka honey from New Zealand. The brand positions itself as a trustworthy source in a market plagued by fake or diluted honey. Manukora emphasizes the purity, sustainability, and unique health benefits of its honey, aligning with a health-conscious and discerning consumer base. The brand stands out by offering traceability, allowing customers to verify the origin of their honey back to the specific beehive. Manukora aims to occupy the space of a definitive, high-quality Manuka honey provider, prioritizing transparency and ethical practices. # Product Manukora offers raw Manuka honey sourced from New Zealand, known for its unique compound called Methylglyoxal (MGO), which gives it antibacterial properties. The honey is marketed towards health-conscious individuals seeking a delicious and beneficial addition to their diet. The product is available in various MGO ratings, indicating the level of antibacterial activity. Manukora addresses concerns about authenticity by providing a traceability system, allowing customers to trace their jar back to the exact beehive. The honey is presented as a versatile product that can be used in tea, on cereal, or enjoyed on its own. The Manukora starter kit includes MGO 850+ Manuka honey, a wooden dose spoon, five travel sticks of MGO 850+ honey, and a Manuka guidebook. # Visual style The ad has a polished UGC feel, combining authentic, casual shots with professional-looking product displays. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The visual motifs include close-ups of honey dripping, product unboxing, and lifestyle shots of people enjoying the honey. The pacing is moderate, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:03 This simple test may prove you're eating fake honey. Text overlay: 00:00–00:03 This simple test may prove you're eating FAKE HONEY Visual: 00:00–00:03 A close-up shot shows a spoonful of thick, amber-colored honey being held against a blurred background of buildings and greenery. The honey slowly drips from the spoon. A yellow text overlay reads, "This simple test may prove you're eating FAKE HONEY." # Funnel stage Consideration # Pain points The ad addresses the concern that up to 70% of honey sold in the U.S. is fake, diluted with syrup or other fillers. This is signaled by the line, "This simple test may prove you're eating FAKE HONEY." # Value propositions - Authenticity: Trace your jar back to the exact beehive in New Zealand - Health: Loaded with antioxidants, boosts your immune system - Taste: Delicious, creamy, caramelly sweet treat - Purity: No pesticides, GMOs or antibiotics - Sustainability: Sustainably harvested from New Zealand # Benefits - Boosts your immune system - Fights off free radicals - Reduces inflammation - Delicious, creamy, caramelly sweet treat - 100% authentic Manuka honey # Features - Unique compound called Methylglyoxal (MGO) - Antibacterial properties - Sustainably harvested from New Zealand - Traceable to the exact beehive - No pesticides, GMOs or antibiotics # Call to action Order your Starter Kit from Manukora today # Social proof - "It's obvious why Manukora has thousands of glowing reviews." # Point of view - Customer 80% – The majority of the video is told from the perspective of a customer who shares her experience with the product, including her initial skepticism and eventual satisfaction. - Brand 20% – The brand's perspective is communicated through product claims, visual demonstrations, and information about the honey's unique properties and sustainable harvesting practices. # Storyline - 00:00–00:03 00:00–00:03 - 00:03–00:09 00:03–00:09 - 00:09–00:14 00:09–00:14 - 00:14–00:25 00:14–00:25 - 00:25–00:31 00:25–00:31 - 00:31–00:40 00:31–00:40 - 00:40–00:44 00:40–00:44 - 00:44–00:52 00:44–00:52 - 00:52–00:58 00:52–00:58 - 00:58–01:11 00:58–01:11 - 01:11–01:13 01:11–01:13 - 01:13–01:18 01:13–01:18 - 01:18–01:22 01:18–01:22 - 01:22–01:25 01:22–01:25 - 01:25–01:28 01:25–01:28 - 01:28–01:38 01:28–01:38

# Ad summary This ad for Manukora honey features a man promoting the benefits of Manuka honey over sugar and artificial sweeteners. He highlights its antibacterial properties, versatility in consumption, and convenience for travel. The ad also emphasizes a Winter Reset Kit promotion. # Brand positioning Manukora honey is positioned as a premium natural sweetener and health supplement, offering consumers a superior alternative to traditional sugars and artificial sweeteners. The brand emphasizes the functional benefits of Manuka honey, specifically its antibacterial properties due to its high MGO content, targeting health-conscious individuals. Manukora aligns with a lifestyle focused on wellness and natural remedies, presenting itself as a trustworthy source of authentic New Zealand Manuka honey. By providing both jarred honey and convenient travel packs, Manukora caters to both home use and on-the-go consumption, making it accessible and convenient for various lifestyles. # Product The featured product is Manukora Raw Manuka Honey, a premium honey sourced from New Zealand, known for its unique antibacterial properties due to its high concentration of MGO (Methylglyoxal). The honey is available in a jar with an MGO rating of 850+ and in convenient travel-pack honey sticks. Manukora Manuka Honey is marketed as a versatile sweetener and health supplement suitable for daily consumption. It addresses the purchase barriers of portability by offering travel packs. It is promoted as a better alternative to sugar and artificial sweeteners because it provides digestive and immune system support, and an amazing caramel taste. It's implied that this product is worth trying due to its health benefits, taste, and convenience. # Visual style The ad has a hybrid visual style, blending UGC-style footage with polished product shots. Editing is quick, with cuts timed to the voiceover. The aesthetic is clean and bright, supporting the brand's message of health and wellness. The pacing is consistent, with a moderate cut rate that keeps the ad engaging. The production quality is a mix of casual and commercial, creating a sense of authenticity while maintaining a professional look. # Hooks Spoken: 00:02–00:06 Man 1: Ditch the sugar and the artificial sweeteners, switch to Manuka honey from Manukora. Text overlay: 00:02–00:03 Ditch the sugar AND the artificial sweeteners / 00:05–00:06 Switch to Mānuka Honey from Manukora. Visual: 00:02–00:03 A middle-aged white man with graying hair and a blue t-shirt is holding a spoonful of honey and speaking directly to the camera. He’s sitting in a wicker chair outdoors against a light brick wall. Text overlay: "Ditch the sugar AND the artificial sweeteners" / 00:03–00:06 A hand pours honey from a wooden spoon back into the Manukora jar. The background is a blurred green bush and blue sky. Text overlay: "Switch to Mānuka Honey from Manukora." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the desire to find a healthier alternative to sugar and artificial sweeteners. # Value propositions - Feeling better after 60 starts here - A delicious caramel flavor - Travel packs to take everywhere you go - Antibacterial compound called MGO - Antibacterial powerhouse # Benefits - feeling better after 60 - antibacterial powerhouse - help with digestion - help your immune system # Features - Raw Mānuka Honey - MGO 850+ - antibacterial compound called MGO - delicious caramel flavor - travel packs # Call to action ORDER NOW → # Social proof - "I take this every day" – Man 1 (Customer) - "I use it in my coffee, tea, snacks, on just about everything!" – Man 1 (Customer) - "I travel a lot, so I take these travel packs everywhere I go." – Man 1 (Customer) - "I buy this for ALL my friends and family" – Man 1 (Customer) # Point of view - Customer 80% – The ad features a man who presents himself as a user of the product, offering personal anecdotes and endorsements. - Brand 20% – The brand voice is used to show product details, promotions, and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with close-up shots of Manukora honey being scooped from a jar and spread on toast. This is to visually introduce the product and its texture. - 00:02–00:06 00:02–00:06 A man outdoors holds a spoonful of Manukora honey and encourages viewers to ditch sugar and artificial sweeteners and switch to Manuka honey. The intention is to position Manukora as a healthier alternative. The speaker's tone is casual and informative, adding a relatable element. - 00:06–00:12 00:06–00:12 The ad shifts to an unboxing of Manukora products, emphasizing the antibacterial compound called MGO. This aims to educate the viewer about the unique health benefits of the product. The perspective shifts to showcasing the product details and its contents. - 00:12–00:16 00:12–00:16 The man reappears, stating he takes Manukora honey every day, highlighting its benefits for digestion and the immune system. This provides a personal endorsement, conveying confidence in the product. The man's perspective reinforces the idea that it is a daily routine. - 00:16–00:17 00:16–00:17 The narrator encourages viewers to Google the product and see for themselves. This serves to build credibility by suggesting independent verification. The tone is confident and encouraging. - 00:17–00:20 00:17–00:20 The man adds Manukora honey to an apple slice and emphasizes its delicious caramel flavor. This aims to appeal to the viewer's senses, making the product seem desirable and tasty. The visuals support the claim of the honey's appealing taste. - 00:20–00:24 00:20–00:24 Various shots show the honey being used in coffee, snacks, and on just about everything. This demonstrates its versatility and integration into daily life. The ad implies that the product can be used in multiple ways. - 00:24–00:28 00:24–00:28 The man says he travels a lot and takes the travel packs with him, emphasizing convenience. This targets frequent travelers, showing how easy it is to use the product on-the-go. - 00:28–00:29 00:28–00:29 The man states he buys the product for all his friends and family. This serves as a strong endorsement, indicating high satisfaction and perceived value. - 00:29–00:34 00:29–00:34 The ad concludes with an offer for a Winter Reset Kit and provides a visual of an "Order Now" CTA. This is intended to drive immediate action and sales, providing a clear next step for the viewer.

# Ad summary This ad features a woman holding a Manukora Welcome Kit and sharing a customer testimonial about the product. # Brand positioning Manukora is presented as a provider of high-quality, expensive raw Mānuka honey. The brand aims to occupy a space in the consumer's mind as a premium honey brand that is worth the extra cost. The brand aligns with a lifestyle of wellness and appreciation for quality ingredients. The ad addresses the purchase barrier of the honey's high price by highlighting its unique qualities and amazing taste, justifying the cost. # Product The product being advertised is the Manukora Welcome Kit, which includes raw Mānuka honey. The kit is for individuals who appreciate high-quality, expensive honey and are willing to invest in a premium product. The ad highlights that Manukora thoroughly explains why you're paying for this expensive raw Mānuka honey, addressing the purchase barrier of the high price. The honey is described as tasting amazing, emphasizing its superior quality and flavor. The kit includes multiple jars or containers of honey, each labeled with the brand name and a rating of 850+. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a clean and modern layout with a focus on the product and the presenter. The image treatment includes background removal and color grading to enhance the product's appearance. The typography is large and bold, making it easy to read. The visual style is designed to be scannable and eye-catching in the feed. # Hooks Headline: Start With Our Welcome Kit Now # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of raw Mānuka honey is a barrier to purchase. The ad addresses this by highlighting that Manukora thoroughly explains why you're paying for this expensive raw Mānuka honey. # Value propositions - Manukora thoroughly explains why you're paying for this expensive raw Mānuka honey. # Benefits - Tastes amazing # Features - Raw Mānuka honey # Call to action None used. # Social proof - "Absolutely worth the money, Manukora thoroughly explains why you're paying for this expensive raw Mānuka honey. It also tastes amazing." - MANNY E # Point of view - Brand: The brand name and call to action at the top of the image are presented from the brand's perspective to introduce the product and encourage viewers to take action. - Customer: The customer testimonial in the yellow box is presented from the customer's perspective to build trust and credibility by sharing a positive experience. - Brand: The visual showcase of the Manukora Welcome Kit is presented from the brand's perspective to reinforce the brand's premium image and provide a visual representation of what the customer will receive. # Storyline - The ad begins with the brand name and a call to action to start with the Welcome Kit now. This is intended to immediately grab the viewer's attention and introduce the product, told from the brand's perspective. - Next, a customer testimonial is presented, stating that the product is worth the money, explains why you're paying for this expensive raw Mānuka honey, and tastes amazing. This is intended to build trust and credibility by showcasing a positive experience from a customer, told from the customer's perspective. - Finally, the ad visually showcases the Manukora Welcome Kit, highlighting the product's packaging and presentation. This is intended to reinforce the brand's premium image and provide a visual representation of what the customer will receive, told from the brand's perspective.

# Ad summary This ad promotes Manukora honey and features a man who states that he uses it to level up his health routine. He states that it is raw, unblended, and straight from New Zealand. He talks about the honey's benefits: immune system, gut health, and clean energy. He says that it matters what he puts in his body. # Brand positioning Manukora is presented as a premium brand that is focused on health and wellness and targeted toward those who lead busy lives. The brand is presented by a man who says that he trains hard, runs multiple businesses, and has children. The brand is positioned as raw, unblended, straight from New Zealand, and a product that delivers clean energy. # Product Manukora Raw Manuka Honey is advertised as a raw, unblended, straight from New Zealand honey. The honey naturally contains a compound called MGO. The ad highlights that this honey has immune system benefits, gut health benefits, and provides clean energy. The honey is for people looking to level up their health routine and have it taste really good without overcomplicating it. # Visual style This ad's aesthetic is a UGC-style video with a polished feel. The editing style includes quick cuts and static shots. The production quality is good and aligns with the intended tone and audience. The pacing is quick and keeps the viewer engaged. # Hooks Spoken: 00:00–00:03 I train hard, I run multiple businesses, and I've got three kids who are up at 6 AM ready to rock and roll. Text overlay: 00:00–00:01 I train hard / 00:01–00:03 I run multiple and I've got 3 / 00:03–00:04 at 6 am ready to Visual: 00:00–00:03 A shirtless man with a tan complexion, short brown hair, and a short beard stands in a kitchen. He is wearing an olive green baseball cap, and a microphone transmitter is clipped to the front of the hat. He is holding a wooden spoon with honey on it in one hand and a jar of honey in the other. Behind him is a white cabinet with white doors. # Funnel stage Consideration # Pain points The ad implies that the target audience is a busy parent who juggles work and family responsibilities. They may be struggling to find time for themselves and their health. # Value propositions - Raw, unblended honey from New Zealand that is part of the user's "getting after it" routine - Provides immune system, gut health, and clean energy - The honey tastes really good without overcomplicating your health routine # Benefits - Immune system benefits - Gut health benefits - Clean energy # Features - Raw - Unblended - Straight from New Zealand - Contains MGO # Call to action None used. # Social proof - "It's part of my 'getting after it' routine" – Male 1 (Customer) - "Trust me. Once you get it, you'll never go back." – Male 1 (Customer) - "It's so good!" – Male 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer who uses the product and is speaking directly to the camera about their experience. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man holding a jar of honey in one hand and a spoonful of honey in the other. He says that he trains hard, runs multiple businesses, and has three kids who are up at 6 AM. This sets up the fast-paced lifestyle of the target customer and immediately introduces the product as a part of his routine. - 00:03–00:05 00:03–00:05 A shot of two young girls sitting on a kitchen counter is shown. This reinforces the point that the ad is focused on a lifestyle that includes young children. - 00:05–00:06 00:05–00:06 The man's hand is shown holding a jar of Manukora honey. He states that this is Manukora. This identifies the product being promoted and establishes brand authority. - 00:06–00:09 00:06–00:09 A top-down shot of a wooden spoon stirring honey is shown. The man says that it is raw, unblended, straight from New Zealand. This begins to emphasize the product's qualities. - 00:09–00:12 00:09–00:12 The man is now shown in a bathrobe, putting a spoonful of the honey into his mouth. He states that it is part of his 'getting after it' routine. This suggests the honey's importance to the man's everyday life. - 00:12–00:17 00:12–00:17 The man is shirtless again, holding the jar of Manukora honey. He states that Manuka honey naturally contains a compound called MGO. As he speaks, a white MGO graphic appears over a shot of honey. This further establishes the product's qualities. - 00:17–00:19 00:17–00:19 The man is shirtless again and states that no other honey on the planet has it. The man raises his voice and gets more excited while making this statement. - 00:19–00:25 00:19–00:25 The man is shirtless again, holding the jar of Manukora honey. He states, 'So what's in it for me?' and names the benefits of immune system, gut health, and clean energy. As he names each benefit, it appears on-screen with a green check mark. - 00:25–00:29 00:25–00:29 The man is shirtless again, and states that energy and recovery matter, as well as being a present parent. He is shown with his young daughter as he feeds her the honey. This re-emphasizes the importance of the product to the target customer. - 00:29–00:32 00:29–00:32 The man is shirtless again, holding the jar of Manukora honey. He states that what he puts in his body matters so much. This reinforces the idea that the target consumer should care about the quality of their food intake. - 00:32–00:38 00:32–00:38 The man is shirtless again, holding the jar of Manukora honey. He states that if you are looking to level up your health routine and have it taste really good without overcomplicating it, start here. This provides a direct pitch to the consumer. - 00:38–00:40 00:38–00:40 A shot of the Manukora honey in a box is shown. The man states, 'Trust me, once you get it, you'll never go back.' This reinforces his original statements and implies product reliability. - 00:40–00:41 00:40–00:41 The man is holding the spoon of honey and stating that 'it's so good'. He emphasizes the quality and taste of the product once again. - 00:41–00:47 00:41–00:47 The Manukora logo is shown with details about 20% off, free shipping, and $25 worth of free gifts. This reinforces the promotional aspect of the ad.

# Ad summary This ad promotes Manukora honey as a healthier and delicious alternative to sugar and artificial sweeteners. The ad features a woman extolling the benefits of Manukora honey, highlighting its antibacterial properties and delicious taste. She showcases various ways to use the honey and emphasizes its convenience, especially for travel. The ad concludes with an offer for 31% off their starter kit. # Brand positioning Manukora positions itself as a premium honey brand that offers more than just sweetness. The brand emphasizes the unique benefits of Manuka honey, particularly its antibacterial properties due to its high MGO content. Manukora appeals to health-conscious individuals looking for a natural alternative to sugar and artificial sweeteners, emphasizing the health benefits and flavor profile of Manuka honey. The brand targets consumers who value both health and taste, differentiating itself from standard honey brands by promoting Manuka honey as a daily health supplement and culinary ingredient. # Product Manukora offers raw Manuka honey sourced from New Zealand. The product is presented as a healthy alternative to sugar and artificial sweeteners, boasting an antibacterial compound called MGO. The honey is available in jars and convenient travel packs, making it easy to incorporate into daily routines whether at home or on the go. The ad highlights its use in various food and beverages, from coffee and tea to oatmeal and even pizza, showing the versatility of the product. It promotes the product's flavor, describing it as having a caramel-like taste and texture, and points out its benefits to inflammation, digestion and the immune system, encouraging consumers to "Google it and see for yourself". # Visual style The ad features a mix of UGC-style footage and polished product shots. The editing style is quick with many jump cuts to maintain a fast pace. Natural lighting and authentic settings give the ad a relatable, down-to-earth feel, while close-up product shots and slow-motion pours of honey provide visual appeal. The cuts and actions are not timed to the music beat. The ad appears to use a platform-native format, made to look like a TikTok or Reel video. # Hooks Spoken: 00:00–00:02 Feeling better after 40 starts here. Text overlay: 00:00–00:02 FEELING BETTER AFTER 40 STARTS HERE Visual: 00:00–00:01 A fair-skinned woman with long blonde hair sits inside a vehicle and holds up a jar of Manukora honey with a wooden spoon. She is wearing a white t-shirt and a ring on her left hand. She smiles at the camera after taking a spoonful of honey. The shot is framed at a medium close-up, selfie-style, with natural lighting and a slightly blurred background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad targets the pain point of using unhealthy sweeteners, stating, "Ditch the sugar and the artificial sweeteners," signaling the frustration of using unhealthy products. # Value propositions - The MGO antibacterial compound in Manuka honey provides health benefits. - The honey's unique caramel-like flavor and texture make it a delicious and enjoyable alternative to sugar. - The availability of travel packs ensures convenient access to Manuka honey on the go. # Benefits - Helps with inflammation - Helps with digestion - Helps with your immune system - Tastes amazing # Features - Antibacterial compound called MGO - Caramel-like flavor and texture - Travel packs available # Call to action Try it for yourself today. # Social proof - "I take this every day" – Female 1 (Customer) - "I also travel a lot, so I take these travel packs everywhere I go" – Female 1 (Customer) - "I buy this for all my friends and family" – Female 1 (Customer) # Point of view - Customer 100% – A customer shares their experience with the product in a casual, testimonial style. # Storyline - 00:00–00:01 The ad begins with a woman eating Manukora honey from a spoon. - 00:02–00:04 The ad suggests that using Manukora honey is a better option than using other sweeteners. - 00:05–00:06 The woman introduces Manukora honey as the alternative. - 00:07–00:10 The ad presents Manukora honey as containing antibacterial properties through MGO. - 00:11–00:12 The woman states she takes Manukora honey every day, implying a personal endorsement. - 00:13–00:16 The ad highlights the multiple benefits of Manukora honey. - 00:17–00:17 The ad invites viewers to research the benefits of Manukora honey. - 00:18–00:24 The ad explains that the product tastes amazing. - 00:25–00:29 The woman demonstrates several ways Manukora can be consumed, to show it is versatile. - 00:30–00:33 The ad shows the honey also comes in travel packs so it is convenient. - 00:34–00:35 The woman states that she buys the honey for her family and friends. - 00:36–00:42 The woman shares a promotional offer for viewers to try the starter kit. - 00:43–00:47 The ad showcases the winter reset kit.

# Ad summary This ad features a shirtless man in a kitchen setting who introduces Manukora 1600 MGO honey as the most expensive honey ever produced. He highlights its antibacterial properties due to its methylglyoxal content, its aging process, and its harvesting in remote New Zealand forests. He samples the honey, describing it as an experience like liquid gold. He then promotes a starter kit, which includes MGO 850 honey, travel stick packs, a wooden spoon, and a guide, available at 31% off via a link. # Brand positioning Manukora positions itself as a premium, high-quality honey brand, emphasizing the purity and potency of its product. The brand aligns with values of health, wellness, and luxury, suggesting a lifestyle that appreciates natural, high-quality ingredients. It differentiates itself from typical grocery store honey by highlighting its unique properties, such as its high MGO content, specific aging process, and remote harvesting location. The brand positioning is both functional, emphasizing the antibacterial effects and health benefits, and emotional, creating a sense of luxury and exclusivity. # Product The featured product is Manukora 1600 MGO honey, described as the most expensive honey ever produced, priced at $500 a jar. It is raw Manuka honey made in New Zealand. The ad highlights that MGO stands for methylglyoxal content, which gives the honey its antibacterial effect, supporting gut health, boosting immunity, and helping balance inflammation. The honey is aged and harvested in remote forests in New Zealand. The ad also mentions a starter kit, which includes MGO 850 honey, five travel stick packs, a wooden spoon, and a guide on how to use it. The starter kit is offered at 31% off. # Visual style The ad has a hybrid visual style, blending UGC-style footage with polished product shots. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is high, with clear lighting and sharp visuals, giving it a professional feel. The use of close-up shots and slow-motion honey drips enhances the product's appeal. The overall aesthetic is clean and modern, aligning with the brand's premium positioning. # Hooks Spoken: THIS is the most expensive honey ever produced Text overlay: THIS is the most expensive honey ever produced Visual: 00:00–00:02: A shirtless man with tattoos, wearing a white beanie and a gold chain, stands in a kitchen with white cabinets and a wooden countertop. He holds a white box and looks directly at the camera, speaking with a confident expression. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point that regular honey from the grocery store is just a sweetener and lacks the health benefits of high-quality Manuka honey. # Value propositions - Premium, high-quality honey with unique health benefits due to its high MGO content - Exclusive origin and careful processing ensure a superior product - Starter kit provides everything needed to experience the benefits of Manukora honey # Benefits - Antibacterial effect - Support Gut Health - Boost Immunity - Help balance inflammation - More than just sugar, it's a superfood # Features - Raw Manuka honey - 1600+ MGO (methylglyoxal content) - Aged - Harvested in remote forests in New Zealand - Third-party tested - Starter kit includes MGO 850 honey, five travel stick packs, a wooden spoon, and a guide # Call to action Check them out down below using that link. # Social proof - "That is an experience and I have to hide this from everyone in my family." # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, with the presenter acting as a brand advocate. # Storyline - 00:00–00:02 The ad opens with a shirtless man in a kitchen holding a white box. - 00:00–00:02 He introduces the product as the most expensive honey ever produced, setting a tone of luxury and exclusivity. - 00:03–00:07 The ad transitions to a close-up of a jar of Manukora 1600 MGO honey, emphasizing the brand and specific MGO level. - 00:07–00:10 The man states the price of $500 a jar, reinforcing the product's premium status. - 00:10–00:16 The ad explains that MGO stands for methylglyoxal content, which gives the honey its antibacterial effect, highlighting the health benefits. - 00:16–00:21 The ad shows the honey being particularly potent and aged exactly the way it should be, emphasizing its quality and unique properties. - 00:21–00:24 The ad shows the honey being harvested in remote forests in New Zealand, highlighting its natural and exclusive origin. - 00:24–00:27 The man opens the jar, describing it as looking like liquid gold, creating a sense of luxury and indulgence. - 00:27–00:32 He tastes the honey, calling it an experience, and jokes about hiding it from his family, adding a personal touch. - 00:32–00:34 The ad shows that each batch is third-party tested, ensuring quality and reliability. - 00:34–00:41 The ad contrasts Manukora honey with regular grocery store honey, emphasizing that it is more than just sugar and a sweetener, but a superfood. - 00:41–00:54 The ad promotes a starter kit, which includes MGO 850 honey, travel stick packs, a wooden spoon, and a guide, available at 31% off via a link. - 00:54–01:00 The ad concludes with a visual of the starter kit and the offer details, reinforcing the call to action.

# Ad summary This ad promotes a Manukora Starter Kit subscription, highlighting the free items included and the total savings. # Brand positioning Manukora is presented as a premium brand offering high-quality Mānuka honey from New Zealand. The brand emphasizes the purity and potency of its honey, as indicated by the MGO (methylglyoxal) rating, suggesting a focus on health and wellness. The brand positions itself in the higher end of the market, emphasizing the unique origin and quality of its product. The dark, minimalist packaging and focus on a subscription model imply a modern, sophisticated approach to health and wellness. # Product The Manukora Starter Kit is a subscription offering that includes several items centered around Mānuka honey. The kit includes 5 Travel Sticks, a Dose Spoon, a Guide Book, and MGO 850+ Honey. The MGO 850+ Honey is a key component, indicating a high level of methylglyoxal, a compound known for its antibacterial properties. The ad highlights that the kit is available for $99, reduced from a total value of $170, emphasizing the savings and value for the customer. The inclusion of travel sticks and a guide book suggests convenience and education, making the product accessible and easy to integrate into daily life. # Visual style The ad features a high-contrast, studio-shot image with a focus on the product. The dark background and selective lighting create a sense of luxury and sophistication. The typography is clean and modern, enhancing readability. The overall style is minimalist, drawing attention to the product and the offer. # Hooks Headline: Subscribe now and get your FREE Manukora Starter Kit # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of high costs associated with premium health products by offering a free starter kit with a subscription, making it more accessible. # Value propositions - Get a Manukora Starter Kit for free when you subscribe - The kit includes 5 Travel Sticks, a Dose Spoon, a Guide Book, and MGO 850+ Honey - Total value of $170 for only $99 # Benefits - FREE Manukora Starter Kit # Features - 5 Travel Sticks - Dose Spoon - Guide Book - MGO 850+ Honey # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, highlighting the product and its value. # Storyline - The ad opens by announcing a subscription offer for a free Manukora Starter Kit, immediately grabbing attention with a value proposition. The brand is telling the audience about the offer to entice them to subscribe. - Next, the ad breaks down the contents of the kit, listing each item and its original price alongside the fact that they are free with the subscription. The brand is detailing the value of the offer to further incentivize subscription. - Finally, the ad shows the total original price versus the discounted price, reinforcing the savings. The brand is driving home the value proposition to encourage immediate action.

# Ad summary This ad features a jar of Manukora Raw Mānuka Honey and highlights the high rating, a discount for new subscribers, and asks if the honey is worth the cost. # Brand positioning Manukora presents itself as a provider of high-quality, authentic Mānuka honey sourced directly from New Zealand. The brand emphasizes the purity and potency of its honey, highlighting the MGO (Methylglyoxal) rating, which indicates the level of beneficial compounds. Manukora positions itself in the premium market segment, offering a product that is not only a sweetener but also a health-enhancing superfood. The brand's focus on quality and origin aims to appeal to health-conscious consumers who value natural, sustainably sourced products. # Product The advertised product is Manukora Raw Mānuka Honey. It is presented as a monofloral honey sourced from New Zealand, graded with an MGO rating of 850+, indicating a high level of Methylglyoxal, a compound known for its antibacterial properties. The honey is packaged in a brown jar with a black lid. The net weight of the product is 1.1 lb (500g). The honey is marketed as a natural product with health benefits, appealing to consumers looking for high-quality honey with antibacterial properties. # Visual style The ad features a clean, product-focused layout with a warm color palette. The composition balances product presentation with social proof and a clear offer. The inclusion of bees gives a natural, authentic feel. The typography is clean and modern, emphasizing key information and prices. The overall style aims for a premium, trustworthy feel. # Hooks Headline: Is this honey worth it? # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of premium Mānuka honey may deter potential customers, signaled by the question, 'Is this honey worth it?' # Value propositions - Premium honey with health benefits (high MGO rating) - Authentic source (New Zealand) - Special offer (discount for new subscribers) # Benefits - High antibacterial properties - Sourced from New Zealand # Features - Raw Mānuka Honey - Made in New Zealand - 850+ MGO # Call to action None used. # Social proof - 20,000+ 5-Star Reviews # Point of view - Brand: The brand is asking a question to the audience, highlighting product information, offering a discount and displaying social proof. # Storyline - The ad opens with a question, 'Is this honey worth it?' from the brand's perspective, immediately addressing the high price point and sparking curiosity. - The brand then presents the product, Manukora Raw Mānuka Honey, highlighting its New Zealand origin and 850+ MGO rating, showcasing the honey's quality and unique selling points. - The brand shares social proof by showing '20,000+ 5-Star Reviews', instilling trust and confidence in potential customers. - The brand announces a discount for new subscribers with '*Offer valid for new subscribers only', incentivizing immediate action and purchase.

# Ad summary This ad promotes Manukora honey through a demo from a beekeeper named Jim, who discusses its origins in New Zealand, how it's processed, how to consume it, and offers a starter pack. # Brand positioning Manukora honey is presented as a premium raw honey brand sourced from New Zealand and produced by passionate beekeepers. The brand emphasizes its connection to its origins, promoting a sense of pride and authenticity. Manukora stands for providing the best quality honey through careful curation and aging in barrels, ensuring consumers receive the full benefits. The brand presents a functional and emotional appeal, highlighting the benefits of consuming natural honey from a pristine environment. # Product Manukora offers Raw Manuka Honey, a premium honey sourced and made in New Zealand. The product is available in different MGO ratings, such as 600+, 850+, and 100+, indicating the methylglyoxal content. It is claimed that the honey isn't just taken from the hive and jarred, but is aged in barrels, perfectly curated for the best effect. The brand also sells the Manukora starter pack, which includes a 500-gram jar of 850+ Mānuka honey, a wooden spoon, a guidebook, and five stick packs. The ad implies that this honey is more than just a sweet treat; it's a healthful product. # Visual style The ad features a mix of UGC and commercial aesthetics, blending natural outdoor shots with polished product displays. The editing style includes quick cuts to maintain a fast pace. The overall effect gives an impression of authenticity. Pacing stays relatively consistent throughout the ad, with cuts timed to emphasize key points in the narrative. The transitions are smooth and visually appealing, blending natural scenes with product shots. # Hooks Spoken: This here is Manukora's 850+ MGO, and this here is the beehives that it was made in. Text overlay: This here is / Jim the Beekeeper / 850+ / Manukora / the beehives Visual: 00:00–00:02 A medium shot of Jim the beekeeper in a field, holding up a jar of Manukora's 850+ MGO honey. He is wearing a black t-shirt with the Manukora logo. In the background, there are several beehives. / 00:02–00:03 A medium shot of Jim the beekeeper pointing to several beehives in a grassy field. He is wearing a black t-shirt with the Manukora logo. / 00:03–00:04 A wide shot of a scenic landscape with rolling green hills, a body of water, and a cloudy sky. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of finding a satisfying job in a beloved place, exemplified by the line: "Growing up in northern New Zealand comes with its own challenges, like, is there a good place to get a job in the place that you love?" # Value propositions - Manukora honey is sourced and produced in New Zealand. - Manukora honey is barrel aged to provide the best effects and benefits for consumption. # Benefits - The honey is aged in a barrel. - Perfectly curated to have the best effect for consuming and getting all the benefits from it. # Features - Raw Manuka Honey - Different MGO ratings, such as 600+, 850+, and 100+ - Starter pack: 500 gram jar of 850+ Manuka honey, wooden spoon, guidebook, five stick packs # Call to action Get one today at Manukora.com. # Point of view - Customer 25% – The ad briefly shows someone consuming Manukora honey. - Brand 75% – The beekeeper, Jim, explains the benefits of Manukora. # Storyline - 00:00–00:04 Jim introduces Manukora's 850+ MGO honey and its origin from the beehives. - 00:04–00:11 Jim discusses how growing up in Northern New Zealand comes with challenges, such as finding a job in the place he loves, but beekeeping has provided that opportunity. - 00:11–00:17 Jim expresses pride in the location and product he supplies: Manukora honey. - 00:17–00:26 Jim states Manukora honeys are not just extracted from the hive and immediately placed in jars but are aged in a barrel. - 00:26–00:32 The honey's best effect for consuming is showcased by pouring it on top of a cupcake. - 00:32–00:46 Jim invites viewers to try the honey, and introduces the starter pack, which includes a 500 gram jar of 850+ Manuka honey, a wooden spoon, a guidebook, and five stick packs. - 00:46–00:47 Jim encourages viewers to order Manukora honey at Manukora.com. - 00:47–00:53 The screen shows the brand name Manukora, the tagline "Nature's Most Powerful Honey," and an offer of up to 20% off with free shipping to new subscribers.

# Ad summary This ad promotes the Manukora Winter Reset Kit, which includes a jar of MGO 850+ raw manuka honey, travel-pack honey sticks, a guidebook, and a wooden dose spoon. The ad features a creator describing the product components, benefits, and a limited-time offer for 31% off. # Brand positioning Manukora is positioned as a premium brand of Mānuka honey. The ad explicitly states that Manukora is "next level," implying it is superior to standard honey products. The sleek, minimalist black and gold packaging, as well as the emphasis on the honey's high MGO rating, signals a focus on quality and effectiveness. By highlighting the unique attributes of Mānuka honey and offering it in both a jar and convenient stick packs, Manukora aims to occupy the space of a premium wellness product. # Product The advertised product is the Manukora Winter Reset Kit, which includes a jar of Raw Mānuka Honey MGO 850+ (500g), 35 travel-pack honey sticks, a Mānuka guidebook, and a wooden dose spoon. The ad states that the jar contains "over a pound" of honey. The honey is promoted for being "not like regular honey", highlighting its premium quality and unique properties, with Manukora being "next level." # Visual style The ad has a UGC feel, combining polished product shots with a casual, selfie-style delivery from the creator. The editing features quick cuts to maintain a fast pace. The visuals are clean, with a focus on the product and its packaging. The combination of creator content and product visuals aims to build trust and showcase the product's premium quality. # Hooks Spoken: This might be the best deal that I have seen yet. Text overlay: Best offer of 2026! Visual: 00:00–00:03: A woman with blonde hair and a pink sweater smiles at the camera. She holds a wooden spoon dripping with thick, amber-colored honey from a black jar with gold lettering. The background is a blurred neutral tone. The camera is handheld. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the desire for a premium, high-quality honey that offers both health benefits and convenience, as opposed to regular, less effective honey. The man explicitly states, "It's not like regular honey; Mānuka honey's different." # Value propositions - The kit contains 'over a pound' of MGO 850 honey, with a premium MGO quality rating - 35 honey stick packs offer convenient individual servings for on-the-go use # Benefits - “not like regular honey” - Mānuka honey's different - Manukora is next level - Kit comes with a wooden spoon and guide # Features - Raw Mānuka Honey MGO 850+ - Stick packs - Guide - Wooden spoon # Call to action ORDER NOW → # Social proof - "This might be the best deal that I have seen yet" – Male 1 (Creator) - "Seriously, just go grab some of this stuff, it is worth it, especially when it's 31% off like this." – Male 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a creator who is reviewing the product, giving the impression of an authentic and personal recommendation. # Storyline - 00:00–00:03 A woman holds up a spoonful of honey in front of the jar. - 00:03–00:09 00:03–00:09: A man holds a jar of Manukora honey up to the camera, stating, "This might be the best deal that I have seen yet. 31% off, Manukora Mānuka Super Honey." The message conveys excitement and value, positioning the product as a worthwhile purchase. - 00:09–00:13 00:09–00:13: A close-up shot of the jar, emphasizing the MGO 850+ rating, accompanied by the narrator stating, "We're talking over a pound of this 850 MGO honey." This provides details about the product and its high quality. - 00:13–00:17 00:13–00:17: The man displays Mānuka honey stick packs, stating, "But check this out, it also comes with 35 Mānuka Honey stick packs." The message promotes the convenience and portability of the stick packs. - 00:17–00:21 00:17–00:21: Addressing the camera, the man says, "It's not like regular honey, Mānuka honey's different, and Manukora is next level," emphasizing the product's unique qualities and superior positioning. - 00:21–00:29 00:21–00:29: The creator states, "So we're talking a pound of honey, we're talking stick packs, we're talking the guide that it comes with that teaches you how to use it, and the little wooden spoon, that's a heck of a deal," highlighting the value and components of the kit. - 00:29–00:34 00:29–00:34: The man concludes, "Seriously, just go grab some of this stuff, it is worth it, especially when it's 31% off like this," creating a sense of urgency and reinforcing the product's value. - 00:34–00:40 00:34–00:40: Text and graphics display the contents of the Winter Reset Kit and the 31% off offer.

# Ad summary A Manukora billboard ad with bees flying around the jar. # Brand positioning Manukora presents itself as a transparent and high-quality brand of raw manuka honey from New Zealand. The brand explicitly emphasizes its authenticity and traceability, suggesting a commitment to purity and sustainable practices. It aims to occupy a premium space in the honey market by showcasing independently certified MGO levels, indicating health benefits and unique properties not found in ordinary honey. Manukora caters to health-conscious consumers who value natural products and appreciate knowing the origin and quality of their food. # Product The advertised product is Manukora Raw Mānuka Honey, sourced and made in New Zealand. It is presented in a squat, rounded jar with a dark brown label and lid. The honey is certified with an MGO rating of 850+, indicating a high level of methylglyoxal, a key compound associated with Mānuka honey's unique properties. A key selling point highlighted is the ability to "See Your Jar's Origin," which addresses transparency and authenticity concerns by allowing customers to trace the product's origin. The honey is positioned for consumers who seek premium, high-quality Mānuka honey with guaranteed potency and traceability. # Visual style The ad features a high-quality, studio-shot visual style. The image treatment includes background removal to isolate the product and enhance its prominence. The ad uses natural lighting to highlight the honey jar and bees, creating a clean and appealing aesthetic. The typography is large and bold, enhancing scannability, while the overall design contrasts with typical norms through the use of bees around the jar, grabbing attention in-feed. The image evokes a sense of natural authenticity and transparency, aligning with the brand's positioning. # Hooks Headline: We Show You Everything # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the consumer frustration of lack of transparency in honey sourcing and authenticity, especially with Mānuka honey, where quality and origin verification are crucial. This is highlighted by the text “We Show You Everything” and the offer to "See Your Jar's Origin," signaling a commitment to openness. # Value propositions - Traceability: See Your Jar's Origin # Benefits - Traceability: See Your Jar's Origin # Features - Independently Certified MGO 850+ - Raw Mānuka Honey - Made in New Zealand # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV throughout the image is from the brand, as they are presenting the product and its features in a clear and informative manner to build trust and credibility with potential customers. # Storyline - The Manukora brand, visible at the top of the billboard, introduces the product, framing the narrative with brand association. This provides context and sets the stage for what follows, coming from a brand perspective. - The core message, "We Show You Everything," immediately establishes a promise of transparency and openness. This aims to capture attention and build trust with the audience, told from the brand’s perspective. - The additional line, "Independently Certified MGO 850+", provides specific detail supporting the claim of quality and purity. The intention is to build credibility and showcase the honey's potency, viewed from the perspective of the brand. - The product is featured next, emphasizing the naturalness of "Raw Mānuka Honey," and reinforcing the New Zealand origin. This showcases the key attribute of the product with the intention of encouraging trial or purchase, from the brand's perspective. - The final section includes a QR code, with the text “See Your Jar’s Origin,” providing a means to verify the product's authenticity and transparency. This encourages interaction and further solidifies trust, also coming from the brand.

# Ad summary An influencer extols the benefits of Manukora honey, highlighting its immune system and gut health benefits. He also shows how it can be traced back to the exact beekeeper and region it originated from, pointing out its thick, creamy, caramel-like texture. # Brand positioning Manukora positions itself as a premium honey brand offering raw, unblended Mānuka honey straight from New Zealand. The brand emphasizes transparency and traceability, allowing customers to trace their honey back to the exact beekeeper and region. The brand emphasizes the purity and natural composition of their honey. # Product Manukora offers Raw Mānuka Honey, sourced and made in New Zealand. The honey contains the compound MGO and is known for its thick, creamy, caramel-like texture. According to the ad, it provides immune system and gut health benefits, as well as clean energy for workouts and 'daddying'. Each jar features a QR code that allows you to trace it back to the exact beekeeper and region in New Zealand. # Visual style The ad uses a casual, UGC-style visual approach, with natural lighting and a mix of close-up shots and selfie-style framing. Editing is fast-paced, with quick cuts to maintain engagement. The overall production quality is high, blending UGC with polished product shots. # Hooks Spoken: 00:00–00:02: It's crazy how many benefits are in real honey. Text overlay: 00:00–00:02: THIS is what real / 00:00–00:02: Mānuka honey looks like Visual: 00:00–00:02: Extreme close-up shot inside a jar of Manukora honey. A wooden spoon stirs the thick, caramel-colored honey. The foreground text overlay reads: “THIS is what real Mānuka honey looks like”. # Funnel stage Middle of funnel (Consideration) # Pain points The ad aims to address the pain point of consumers seeking healthier, more natural alternatives to processed foods and regular honey, offering Mānuka honey as a superior option. # Value propositions - Unique MGO compound found in no other honey - Transparency and traceability through QR code - Raw and unblended for maximum natural benefits # Benefits - Immune system benefits - Gut health benefits - Clean energy for workouts - Clean energy for daddying # Features - Raw Mānuka Honey - MGO compound - QR code to trace back to beekeeper and region # Call to action ORDER NOW ➔ # Social proof - "This is the best tasting honey I've ever had." – Male 1 (Influencer) - "My kids wake up and ask for it" – Male 1 (Influencer) # Point of view - Customer 100% – The ad is delivered from the perspective of a relatable person who uses and enjoys the product. # Storyline - 00:00–00:02 The ad opens with a shot of Mānuka honey being stirred and emphasizes the benefits of real honey. - 00:02–00:12 A shirtless man holds a jar of Mānuka honey, highlighting its MGO compound and claiming no other honey on the planet has it. - 00:12–00:21 The man lists the benefits of the honey, including immune system support, gut health, and clean energy, while contrasting it with regular honey. - 00:21–00:25 The ad emphasizes the raw, unblended nature of the honey and that it comes straight from New Zealand. - 00:25–00:27 The man shows himself incorporating the honey into his daily routine. - 00:27–00:33 The man shows the product lid and the QR code feature that allows the consumer to trace back to the beekeeper. - 00:33–00:39 The man demonstrates the texture of the honey, describing it as thick, creamy, and caramel-like, and that it is the best tasting honey he has ever had. - 00:39–00:44 The man talks about how his kids ask for the honey and how he would rather them crave it than anything processed. - 00:45–00:49 The ad returns to the man, and he says to trust him because once you get it, you will never go back. - 00:49–00:55 The ad ends with a visual of the special promotion available on Manukora honey.

# Ad summary This ad showcases Manukora honey, highlighting its unique properties and health benefits, particularly its high concentration of MGO for gut health and post-workout recovery. The ad features experts discussing the product and demonstrating its use, along with an offer for the Winter Reset Kit. # Brand positioning Manukora positions itself as a provider of premium, high-quality Mānuka honey sourced from New Zealand. The brand focuses on the health benefits of its honey, emphasizing its unique properties like high MGO content, antioxidants, and prebiotics, setting it apart from typical honey. The brand aligns with a health-conscious lifestyle, promoting the use of its honey for gut health and post-workout recovery. Manukora differentiates itself by offering a product with a superior concentration of MGO, appealing to consumers who prioritize the functional benefits of their food choices and are willing to invest in premium health products. The brand positioning is both functional (gut health, antioxidants) and emotional (feeling good, improving well-being). # Product Manukora Mānuka Honey is presented as a raw honey from New Zealand, distinguished by its high concentration of MGO (methylglyoxal), a compound beneficial for gut health. The honey is available in jars and travel-pack honey sticks. It contains 3x more antioxidants and prebiotics than regular honey. The ad targets health-conscious individuals, particularly those interested in gut health and post-workout recovery. A key USP is the highest concentration of MGO found in any Mānuka honey. The honey is shown being consumed directly and is suggested for post-workout use and improving gut health. Manukora offers a Winter Reset Kit with a discount of up to 31%, including a jar of MGO 850+ honey, 5 travel-pack honey sticks, a Mānuka Guidebook, and a wooden dose spoon, plus free shipping. The ad emphasizes the product's health benefits and superior quality as reasons to purchase. # Visual style The ad has a mixed visual style, combining polished product shots with UGC-style demonstrations. The editing rhythm is relatively quick, with cuts every few seconds to maintain viewer engagement. The production quality varies, with some shots having a more professional commercial feel and others resembling user-generated content. The pacing is consistent, with cuts timed to the audio and voiceover lines. # Hooks Spoken: 00:00–00:02 [Speaker 1] What is Mānuka Honey? Text overlay: 00:00–00:02 What is Mānuka Honey? Visual: 00:00–00:02 A close-up, eye-level shot shows a person scooping thick, amber-colored honey from a clear jar with a metal spoon. The jar is held in a hand with visible skin. The background is a blurry white surface. # Funnel stage Consideration # Pain points The ad addresses the frustration of consumers seeking more than just regular honey, implying that many people are looking for something with enhanced health benefits beyond the basic properties of standard honey. 'This honey has three times more antioxidants and prebiotics than regular honey' – The ad directly compares the product to regular honey. # Value propositions - The product is a high-quality honey with a high concentration of MGO, providing superior health benefits. - It is a superfood that is good for gut health and post-workout recovery. # Benefits - Good for gut microbiome - Superfood - Post-workout recovery # Features - Raw Mānuka Honey from New Zealand - High concentration of MGO - 3x more antioxidants - 3x more prebiotics # Call to action Order Now → # Social proof - Man uses the honey as a post-workout supplement and says, 'A tablespoon of this, I do a post-workout, good for gut health' – Male 3 (Customer) - Expert 1: 'MGO is pretty remarkable, it's good for your gut microbiome.' # Point of view - Customer 15% – A customer is shown using the product and providing a brief testimonial. - Brand 50% – The brand provides information about the product and its benefits. - Expert 35% – Experts discuss the unique properties and health benefits of the honey. # Storyline - 00:00–00:02 00:00–00:02 The ad starts by asking 'What is Mānuka Honey?' This question is posed to pique the viewer's interest. The audience experiences the ad from the brand's POV, enticing curiosity. - 00:02–00:04 00:02–00:04 An expert is asked to explain what is unique about the honey versus typical honey. This sets up a comparison and highlights the special qualities. The audience experiences the ad from the speaker's point of view, who seems to be the host of a podcast show. - 00:04–00:08 00:04–00:08 The ad then states the honey has 3x more antioxidants and prebiotics than regular honey. This provides a tangible benefit. The audience experiences the ad from the brand's POV. This provides factual information. - 00:08–00:12 00:08–00:12 The expert is asked, 'What is the compound in there?' to which he replies, 'MGO.' This identifies a key ingredient. The audience experiences this moment from the podcast host point of view. - 00:12–00:16 00:12–00:16 The expert explains that MGO is good for your gut microbiome. This emphasizes the health benefit of the compound. The audience is experiencing the expert’s POV, which adds credibility. - 00:16–00:21 00:16–00:21 The ad states that Manukora has the highest concentration of MGO you’ll find in any Mānuka honey. This reinforces the brand's superiority. The audience is given information from the Manukora brand POV, and shown the packaging of the honey. - 00:21–00:25 00:21–00:25 A man uses a tablespoon of the honey as a post-workout supplement, noting it is good for gut health and a superfood. This highlights the product's use case. The audience experiences this moment from the customer POV. - 00:25–00:31 00:25–00:31 The ad presents the Manukora Winter Reset Kit offer, including a discount and free items. This incentivizes purchase. The audience experiences this from the brand POV, showcasing value and benefits.

# Ad summary This ad promotes Manukora honey, positioning it as a high-quality alternative to regular honey. It features Thomas DeLauer, a nutrition and business performance coach, who highlights the product's high MGO content and offers a discount on a starter kit. # Brand positioning Manukora positions itself as a premium honey brand, offering a superior product compared to standard store-bought honey. The brand emphasizes quality and purity, aligning with a health-conscious lifestyle. It pushes against the norm of mass-produced, lower-quality honey by highlighting the unique properties and benefits of its raw Manuka honey from New Zealand. The brand positioning is both functional (high MGO content) and emotional (top-notch honey). # Product The featured product is Manukora Raw Manuka Honey, specifically highlighted for its high MGO (methylglyoxal) content, which is 1123+ in one version and 850+ in the starter kit. The honey is sourced from New Zealand. The ad emphasizes that this is not regular honey but a top-notch product. The starter kit includes an 850+ MGO tub of honey, five travel stick packs, a wooden spoon, and a guide on how to use it. The ad addresses the purchase barrier of perceived honey quality by contrasting Manukora with the "cute little bear" honey found in stores, implying that Manukora is a superior, real honey. # Visual style The ad has a hybrid feel, combining UGC-style footage with polished product shots. The editing style includes quick cuts and static shots. The pacing is consistent throughout the ad. The use of close-ups and product displays is timed to the voiceover. # Hooks Spoken: 00:00–00:02 This is some of the rarest honey that you'll find. Text overlay: 00:00–00:02 THIS is / 00:00–00:02 some of the rarest honey Visual: 00:00–00:02 Close-up shot of honey being poured into a jar. The honey is thick and amber-colored. The background is blurred. # Funnel stage Consideration # Pain points The ad addresses the pain point of low-quality, mass-produced honey that lacks the health benefits and purity of raw Manuka honey. "Like the honey that you get in the cute little bear at the store, that's not real honey." # Value propositions - Top-notch honey with high MGO content for enhanced health benefits - Starter kit provides everything needed to start using Manukora honey - Travel packs offer convenience for on-the-go use # Benefits - Superior quality honey - Health benefits due to high MGO content - Convenient travel packs - Complete starter kit with all necessary items # Features - Raw Manuka Honey - High MGO content (1123+ and 850+) - Sourced from New Zealand - Starter kit includes honey tub, travel sticks, wooden spoon, and guide # Call to action Check them out. # Social proof - The ad features Thomas DeLauer (Nutrition & Business Performance Coach) endorsing the product, implying that his expertise validates the quality and benefits of Manukora honey. # Point of view - Expert 100% – The entire video is presented from the perspective of a nutrition and business performance coach, who is endorsing the product. # Storyline - 00:00–00:02 The ad opens with a close-up shot of honey being poured, immediately establishing the product category. - 00:02–00:05 Thomas DeLauer introduces himself and states that Manukora honey is "next level" and "not regular honey," setting it apart from typical honey products. - 00:05–00:09 The ad contrasts Manukora with standard store-bought honey, dismissing the "cute little bear" honey as "not real honey," emphasizing the superior quality of Manukora. - 00:09–00:11 The ad highlights Manukora as "top-notch honey," reinforcing its premium positioning. - 00:11–00:17 DeLauer specifies that the honey has a 1123+ MGO content, emphasizing the quality and benefits of the product. - 00:17–00:21 DeLauer mentions that the link below gets you $25 off a starter kit. - 00:21–00:28 The ad shows the contents of the starter kit, including an 850+ MGO tub of honey, five travel stick packs, a wooden spoon, and a guide on how to use it. - 00:28–00:34 The ad ends with a shot of the Manukora product and branding.

# Ad summary This ad showcases the Manukora Winter Recharger Manuka Honey subscription box and features a woman who was curious about her husband eating the honey every morning, so she tried it and found it delicious. She highlights the benefits of the MGO ingredient, along with other perks such as digestion, long-lasting energy, and a caramel toffee flavor with a creamy texture. # Brand positioning Manukora is presented as a provider of high-quality, 100% raw Manuka honey from New Zealand. The brand focuses on the functional benefits of its honey, emphasizing ingredients such as MGO for its antibacterial properties, which support the immune system, gut health, and reduce inflammation. The brand also provides long-lasting energy without the crash associated with coffee. The brand highlights the honey's unique caramel and toffee flavor with a smooth, creamy texture. Manukora sets itself apart by offering a subscription service with bundled gifts such as on-the-go honey packs, a wooden dose spoon, and a guide book to deliver the brand message in a luxury package. # Product Manukora offers 100% raw Manuka honey, a product from New Zealand known for its antibacterial properties due to the presence of MGO. Marketed towards health-conscious individuals, the honey comes in various MGO levels, with the 850+ MGO option highlighted for its potency. The ad emphasizes the honey's ability to support the immune system, gut health, and reduce inflammation. The honey also provides long-lasting energy without the crash of coffee, with prebiotics and soluble fiber that aid in digestion. Its features are highlighted to appeal to consumers seeking a natural and effective way to boost their overall well-being. Packaged as part of the "Winter Recharger" promo, the product includes additional perks such as five on-the-go honey packs, a wooden dose spoon, and a guide book, which are promoted to eliminate the barrier of high price point for luxury honey. # Visual style The ad uses a blend of UGC-style footage and lifestyle shots to showcase the Manukora honey. The editing style includes quick cuts and transitions between shots, maintaining a consistent pacing throughout the video. The overall aesthetic is bright and polished, with natural lighting and a focus on showcasing the honey's texture and color. There is no music, so the cuts do not sync with music beats, but the text and product actions are timed to the voiceover. # Hooks Spoken: 00:00–00:02 My husband started eating this every morning. Text overlay: 00:00–00:02 My husband started eating THIS every morning... Visual: 00:00–00:02 Split screen shot. Top: a close-up of a black clip holding a dollop of thick, golden honey. Bottom: an older white man wearing a pink shirt and a white baseball cap is standing outside on a sunny day and eats something off a black clip. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about finding a healthy and effective energy source to the point about the drawbacks of coffee, which can lead to energy crashes. "Without that crash you get from coffee." # Value propositions - "Winter Recharger promo that came with free gifts" - Discount: $99 instead of $170 # Benefits - Antibacterial properties - Supports the immune system - Supports gut health - Helps with inflammation - Long-lasting energy without the crash from coffee - Aids in digestion # Features - 100% raw Manuka honey - MGO ingredient - Prebiotics - Soluble fiber - Caramel and toffee flavor - Smooth, creamy texture # Call to action You should give it a try too! # Social proof - "He says that he's been feeling great since he started eating it." # Point of view - Customer 100% – The entire ad is told from the perspective of a female customer who is sharing her experience with the product and her husband's usage. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman noticing her husband eating something new every morning. She shows a close-up shot of the product on his finger and asks him what he's eating to generate curiosity. - 00:02–00:07 00:02–00:07 She reveals that her husband signed up for Manukora's 100% raw Manuka honey subscription after seeing their Winter Recharger promo. - 00:07–00:14 00:07–00:14 The ad shows the Winter Recharger promo in which she got free gifts with her subscription and highlights the cost discount of $99 instead of $170. - 00:14–00:17 00:14–00:17 The husband says that he's been feeling great since he started eating it, adding a social proof element. - 00:17–00:25 00:17–00:25 The ad explains that it's likely because of the MGO (an ingredient with antibacterial properties) and details how the honey supports the immune system, gut health, and helps with inflammation. - 00:25–00:29 00:25–00:29 She points out that her husband got the 850+ MGO version of the honey and the higher the number, the more potent it is. - 00:29–00:35 00:29–00:35 She then mentions the additional benefits such as long-lasting energy without the crash from coffee, along with prebiotics and soluble fiber that help with digestion. - 00:35–00:44 00:35–00:44 The ad highlights the taste profile of the honey: a caramel and toffee flavor with a smooth, creamy texture. - 00:44–00:47 00:44–00:47 The woman says that she knew she needed to try it and it's so delicious, encouraging viewers to give it a try too. - 00:47–00:53 00:47–00:53 The ad ends with the Manukora brand name and a call to action to save $25.

# Ad summary This ad features a man promoting Manukora honey. He speaks about how he has been using Manukora honey to stay healthy after 60 by ditching sugar and switching to this honey as an antibacterial powerhouse. He states the product supports digestion and the immune system. He likes that the product comes in travel packs. # Brand positioning Manukora is a New Zealand-based brand that provides raw Mānuka honey. The brand values health and wellness, as well as high-quality products, and positions its honey as a healthy alternative to sugar and artificial sweeteners. Manukora honey is presented as an antibacterial powerhouse, implying that it offers functional benefits beyond just sweetness. The brand distinguishes itself by highlighting the MGO content of its honey, emphasizing its unique antibacterial properties. Manukora aims to occupy a space in the consumer's mind as a premium, functional, and health-focused honey brand. # Product Manukora honey is raw Mānuka honey sourced from New Zealand. It is presented as a natural alternative to sugar and artificial sweeteners, offering an antibacterial boost due to its MGO (methylglyoxal) content. The ad explicitly states that Mānuka honey supports digestion and the immune system. It is shown being used in coffee, tea, snacks, and on just about everything, highlighting its versatility. The product is available in a jar, as well as travel-size packs for on-the-go convenience. A key USP is its high MGO content, indicating potent antibacterial properties. The ad encourages viewers to try it for its caramel flavor and health benefits, addressing purchase barriers by emphasizing its taste and functionality. # Visual style The ad has a UGC style with natural lighting and settings. The editing involves frequent jump cuts and transitions between shots. The overall aesthetic is clean and bright, but the quick cuts and testimonial-style delivery provide a personal feel. The pacing is fast, with cuts timed to match the dialogue, enhancing the engagement. # Hooks Spoken: Ditch the sugar and the artificial sweeteners. Text overlay: Ditch the sugar / AND the artificial / sweeteners Visual: 00:00–00:02: A man, shirtless, in his 60s, is shown walking out of the water on a sunny beach. He is wearing blue and white swimming trunks, a white hat, and sunglasses. The camera is stationary and captures the man from a medium shot, with the ocean in the background. / 00:02–00:04: The camera focuses on the man's face, who is now sitting on a deck outside. The shot is in medium close-up, and the man is wearing a blue t-shirt. He is holding a small wooden spoon with honey in it and looking directly at the camera. # Funnel stage Middle of funnel (Consideration): The ad educates viewers on the benefits of Mānuka honey, comparing it to sugar and artificial sweeteners while highlighting its unique properties, such as the MGO content, designed to persuade viewers with logic and validation. # Pain points The central pain point is the desire to stay healthy, especially after 60, and avoid the health risks associated with sugar and artificial sweeteners. This is signaled by the initial text overlay, "HOW TO STAY HEALTHY AFTER 60," and reinforced by the man's statement to "ditch the sugar and the artificial sweeteners." # Value propositions - Natural alternative to sugar and artificial sweeteners - The Mānuka honey has a delicious caramel flavor # Benefits - Support digestion - Support immune system # Features - Antibacterial compound called MGO - Travel packs # Call to action ORDER NOW # Social proof - "I take this every day" – Man 1 (Customer) - "I buy this for ALL my friends and family" – Man 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered by one main person who presents himself as someone who uses and enjoys the product. # Storyline - 00:00–00:02 The ad opens with the text, "HOW TO STAY HEALTHY AFTER 60," drawing the viewer in with a question of interest for this demographic. The text is placed over a shot of a shirtless man in his 60s walking on the beach, which provides a health and wellness tone. - 00:02–00:04 The man then begins speaking directly to the camera, encouraging viewers to "ditch the sugar and the artificial sweeteners" from their diet. This sets up the problem that the product is meant to solve by presenting the health risks of using artificial sweeteners. - 00:04–00:06 Following that, the man introduces Mānuka honey from Manukora as the solution, encouraging the viewer to “switch to Mānuka honey from Manukora." This transition directly addresses how the product alleviates the initially raised concern. - 00:06–00:12 The ad explains the product’s active ingredient by telling the viewer that "Mānuka honey has this antibacterial compound called MGO," and calling it an "antibacterial powerhouse". This explanation seeks to educate the consumer about what makes the product different from other similar products on the market. - 00:12–00:14 The man returns on screen and says that "I take this every day". This begins the social proof portion of the ad where the man uses a first-person testimonial to build trust with the viewer. - 00:14–00:16 The commercial then transitions to a demonstration of the honey’s benefits, stating, "It can help with everything from your immune system". This section focuses on health outcomes that will resonate with the intended audience. - 00:16–00:19 To close out the benefits section, the man tells the viewer to "Google it and see for yourself". The ad then highlights the product’s value, stating “Did I mention that it tastes AMAZING?", positioning the honey as a good-tasting product. - 00:20–00:23 The ad showcases various use cases by showing how the man uses the product, explaining, "I use it in my coffee, tea, snacks, on just about everything!". This demonstration highlights the product’s use case. - 00:24–00:29 The man then explains the travel packs, stating, "I travel a lot, so I take these travel packs everywhere I go". The ad then returns to the social proof format by telling the viewer that “I buy this for ALL my friends and family". - 00:29–00:35 Finally, the ad shows a graphic of the winter reset kit, which includes a jar, honey sticks, a guidebook, and a wooden spoon. The ad shows the viewer that they can save up to 31%, and get free shipping.