How Mad Rabbit Tattoo Advertises on Meta

# Ad summary This ad features a woman reviewing Mad Rabbit tattoo balm, a vegan skincare product designed to help soothe new tattoos and revive old ones. She demonstrates how the balm warms up in her hand and absorbs instantly. She mentions the vanilla tangerine scent. # Brand positioning Mad Rabbit is presented as a brand specializing in tattoo skincare, offering products formulated with clean and vegan ingredients. The brand aims to occupy the space of being an easy solution for both soothing new tattoos and reviving older ones. It is positioned as working as hard as the customers do and being specifically crafted for their tattoos, with a focus on high-quality, vegan ingredients. Mad Rabbit aligns with the values of being bold and taking care of your skin, especially when it comes to tattoos, similar to how one would care for their face. The brand pushes against the norm of neglecting tattoo aftercare or using generic skincare products not designed for tattoos. The brand positioning is both functional (soothing, reviving, protecting tattoos) and lifestyle-based (embracing a bold and well-cared-for tattooed look). # Product Mad Rabbit Tattoo Balm is a skincare product formulated with clean and vegan ingredients, designed to soothe new tattoos and revive and protect older ones. The balm is presented as an easy solution for tattoo aftercare, working as hard as the customer does and being specifically crafted for their tattoos. It helps in both the initial soothing process for new tattoos and the maintenance of older tattoos by revitalizing them. The product comes in a black, round tin with a white logo of a deer head. The balm has a pleasant vanilla tangerine scent and a texture that warms up easily in the hand and absorbs instantly. A key selling point is its ability to absorb quickly into the skin. The balm can be used for anyone that has a tattoo. # Visual style The ad has a polished aesthetic with a UGC feel, designed to appeal to social media users. The editing style is simple with static shots and smooth transitions. The production quality is high, but has a casual, user-generated content look, supporting the intended tone. The pacing is moderate, with a few cuts per minute, maintaining a consistent flow. The ad focuses on clear product presentation and demonstrations, making it easy to follow and understand. # Hooks Spoken: 00:01–00:14 [Voiceover] Formulated with clean and vegan ingredients. Mad Rabbit is your easy solution from soothing new tattoos, to reviving um and helping protect old ones. Text overlay: 00:00–00:14 Tattoo Skincare Visual: 00:00–00:14 The camera is at a medium angle and shows a hand holding a small orange box on top of a black envelope. The background is a white marble countertop. The hand is fair-skinned with red nail polish. The box has the words "A MORE VIBRANT TATTOO STARTS HERE" printed on it, and the black envelope has "TATTOO SKINCARE MADE EASY" printed on it. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the need for proper tattoo aftercare, particularly in soothing new tattoos and reviving old ones. # Value propositions - Balm works as hard as you do (effortless) - Vegan ingredients (health conscious, cruelty-free) # Benefits - Easy solution from soothing new tattoos - Reviving and helping protect old ones - Specifically crafted for your tattoos # Features - Clean and vegan ingredients # Call to action Stay tuned # Point of view - Brand 100% – This is shown through the voice of the woman representing the brand and her product claims. # Storyline - 00:00–00:15 00:00–00:15 A woman holds up a small orange box with text about the product, explaining the product is formulated with clean and vegan ingredients and is designed to soothe new tattoos and protect old ones. The message is that the brand provides a product made with high-quality ingredients for tattoo aftercare, from the perspective of the brand representative. The tone is informative and explanatory. - 00:15–00:26 00:15–00:26 The woman sets down the box and says that skincare is important especially for tattoos and caring for your body is just as important as caring for your face. The message is that you should take care of your tattoos like you take care of the skin on your face, from the perspective of the brand representative. The tone is informative and explanatory. - 00:27–00:32 00:27–00:32 The woman grabs a round tin of product with a logo on top, explaining that it will revitalize a tattoo or help if you have a new one. The message is that this product will help both new and old tattoos, from the perspective of the brand representative. The tone is informative and explanatory. - 00:32–00:41 00:32–00:41 The woman opens the tin and says that the balm smells incredible, like vanilla tangerine. The message is that the product smells good from the perspective of the brand representative. The tone is exciting and surprised. - 00:41–00:55 00:41–00:55 The woman rubs the product on her hand and says it absorbs instantly, sharing that she cannot wait to try it on her tattoos. The message is that the product is quickly absorbed, from the perspective of the brand representative. The tone is enthusiastic. - 00:55–00:56 00:55–00:56 The woman tells the viewer to stay tuned. This progresses the narrative by ending on a call to action to keep watching, delivered in an enthusiastic tone.

# Ad summary The ad promotes Mad Rabbit Tattoo Balm Salve. It shows the product packaging, an inside look at the balm itself, and the balm being applied to a tattoo. # Brand positioning The Mad Rabbit brand aims to occupy a space in the tattoo care market that emphasizes quality and long-term tattoo health. Its values are rooted in enhancing and maintaining the vibrancy of tattoos, aligning with a lifestyle that celebrates body art. Mad Rabbit positions itself as a solution for tattoo aftercare and maintenance. The brand's positioning is both functional, in terms of maintaining tattoo quality, and emotional, by helping people to continue loving their tattoos for years to come. # Product The featured product is Mad Rabbit Tattoo Balm Salve, a tangerine vanilla scented balm designed to keep tattoos moisturized and vibrant. The product's thick consistency melts into the skin without leaving a greasy feeling or heavy shine. It is suitable for both older and fresh tattoos. The product is packaged in a small, orange tin, and a major selling point is its ability to enhance tattoos. # Visual style The ad's overall aesthetic is casual. The visual style suggests a lo-fi production with quick cuts. The pacing is consistent. The cuts, text, and product actions are synced to the music. # Hooks Spoken: 00:00–00:03 Faded tattoos? / 00:01–00:03 Let's talk tattoo care...[sincere] because dry, faded ink is not the vibe. Text overlay: 00:00–00:03 Faded tattoos? / 00:01–00:03 Let's talk tattoo care... / 00:01–00:03 because dry, faded ink / 00:02–00:03 is not the vibe. Visual: 00:00–00:03 The shot is a close-up of a small, orange tin, presumed to hold the tattoo balm salve. The tin has a silver rim and is sitting on a multicolored patterned blanket. The camera slowly rotates around the product. # Funnel stage Consideration # Pain points The ad addresses the frustration of dry, faded tattoos. # Value propositions - Use this when your tattoos look dull, dry, or just tired. - Helps keep tattoos moisturized and looking vibrant. - No greasy feeling. No heavy shine. - If you have tattoos... this belongs in your routine. # Benefits - Helps keep tattoos moisturized - Helps keep tattoos looking vibrant - No greasy feeling - No heavy shine - Perfect for older tattoos and fresh ones # Features - Tattoo balm salve - Thick consistency - Melts into skin # Call to action None used. # Social proof - "This tattoo is 33 years old and has never been retouched. I can't believe how bright it is now!" # Point of view - Brand 100% – The brand is delivering the message through text overlays and visuals demonstrating the product's features. # Storyline - 00:00–00:03 00:00–00:03 The ad shows the orange tin of Mad Rabbit Tattoo Balm Salve in the center of the frame. The brand presents its product and questions faded tattoos to introduce a common concern among tattoo enthusiasts. - 00:03–00:05 00:03–00:05 The camera zooms in on the lid of the balm to show its logo. The ad introduces the product by name, positioning it as a solution for tattoo care. - 00:05–00:12 00:05–00:12 The camera focuses on the orange tin of Mad Rabbit Tattoo Balm Salve. This moment tells viewers the right time to use the balm — when tattoos look dull, dry, or just tired. - 00:12–00:18 00:12–00:18 The camera zooms into the inside of the balm and shows the product's texture. This moment speaks to the product’s texture, sharing that while it is thick, it melts right into the skin. It also states that the product helps keep tattoos moisturized and looking vibrant. - 00:18–00:23 00:18–00:23 The camera continues to show the product’s texture, along with a finger dipping into it, revealing that it has "no greasy feeling" and "no heavy shine." - 00:23–00:30 00:23–00:30 The camera shifts to a view of a tattooed ankle. The product claims this tattoo is 33 years old and has never been retouched. It then states that the balm is perfect for older tattoos and fresh ones. - 00:30–00:34 00:30–00:34 The ad returns to the orange tin of Mad Rabbit Tattoo Balm Salve. It recommends that, "if you have tattoos… this belongs in your routine."

# Ad summary This ad promotes Mad Rabbit balm as a necessity to bring along when getting a new tattoo to enhance it. The ad opens with a shot of a graffiti wall outside a tattoo shop, suggesting the product is for people who get tattoos. The ad demonstrates how to apply the balm to enhance tattoos. # Brand positioning Mad Rabbit is positioned as a brand aligned with the tattoo culture and lifestyle. The brand promotes self-expression, creativity, and individuality. By associating the product with tattoo aftercare, the brand promotes an image of being cool and edgy, challenging the norm of ordinary skincare brands. The brand aims to occupy a space in the consumer's mind that is for those who are interested in tattoo culture. The brand focuses on delivering a functional product that enhances and protects tattoos. # Product Mad Rabbit balm is a balm designed to enhance tattoos. The balm is applied to tattoos to keep them moisturized and healthy, keeping tattoos looking their best. The balm is packaged in a small, black container with the Mad Rabbit logo on the lid and the word 'Enhance' printed on the side. The product is for those who have tattoos and want to keep them moisturized and fresh. # Visual style The ad has a polished commercial aesthetic with a UGC feel. The editing style is quick cuts, and the pacing is fast. The audio-visual sync isn't beat-timed. # Hooks Spoken: 00:00–00:06: Never hit the tattoo shop without your Mad Rabbit balm! Text overlay: 00:00–00:06: Never hit the tattoo shop without your Mad Rabbit balm! Visual: 00:00–00:02: A camera handheld shot looks up at an exterior wall covered in colorful graffiti art, with stylized lettering of 'Skin Craft' visible. / 00:02–00:03: A person's hand holds up a small, round, black tin against the graffiti wall background. The tin has a white logo of a rabbit with antlers. The hand is fair-skinned with neutral nail polish. The lighting is natural daylight. / 00:03–00:05: The hand opens the tin, revealing a pale yellow balm inside. A finger scoops out a small amount of balm. / 00:04–00:06: The hand shows all sides of the black tin, revealing the word 'ENHANCE' printed in white on the side. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that tattoos may not look their best without the use of Mad Rabbit balm: "Never hit the tattoo shop without your Mad Rabbit balm!" # Value propositions - The Mad Rabbit balm enhances tattoos. # Benefits - Enhance tattoos # Features - Balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is shot from the perspective of a customer using the product. # Storyline - 00:00–00:02 The ad opens with a visual of a colorful graffiti wall with the words 'Skin Craft' written in stylized lettering, implying that this is a tattoo shop, creating an edgy and urban tone. - 00:02–00:03 The ad then shows the product, Mad Rabbit balm, being held up to the camera. The product is featured against the background of the graffiti wall. This helps to show the intended customer and creates a connection. - 00:03–00:05 The ad then shows a person using their finger to scoop out some of the balm. This shows the texture and consistency of the product. - 00:04–00:06 The person then shows all sides of the product container and shows what the packaging looks like.

# Ad summary This image ad announces the launch of Mad Rabbit's Pro Glide natural tattoo glide product. The visual style incorporates tattoo design elements with the product prominently displayed. # Brand positioning Mad Rabbit is positioned as a natural and clean brand for tattoo aftercare, appealing to a health-conscious consumer base within the tattoo community. The emphasis on 'clean ingredients' underscores a commitment to purity and safety, distinguishing it from brands that may not prioritize natural formulations. The brand aims to provide high-quality tattoo care that aligns with a lifestyle focused on wellness and clean beauty, emphasizing gentle aftercare. # Product The product featured is Mad Rabbit's First Pro Glide, described as a natural tattoo glide designed for tattoo aftercare. It is advertised as being made with clean ingredients and is available in an 8 oz (226g) container. The glide formulation suggests ease of application and a gentle healing process. It is positioned as a product for those who want a natural, clean, and effective aftercare solution. # Visual style The ad features a modern, minimalist visual style with a clean layout, using a limited color palette (primarily white, black, and gray) to create a crisp, professional look. The graffiti-style cloud adds an edgy, artistic touch that aligns with tattoo culture, balancing the product's clean, natural positioning with a visually engaging aesthetic. The studio-shot, high-quality image enhances the product's appeal and readability. # Hooks Headline: INTRODUCING # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing safe, natural aftercare for tattoos by highlighting the clean ingredients, implying that other products might use unsafe ingredients. # Value propositions - Natural and clean ingredients: Appeals to health-conscious consumers looking for gentle aftercare. - Pro glide formula: Positions the product as suitable for professional tattoo artists. # Benefits - Gentle tattoo aftercare - Safe for skin # Features - Natural tattoo glide - Made with clean ingredients - 8 oz | 226 g # Call to action None used. # Social proof - None used. # Point of view - Brand: Positioning the product with 'INTRODUCING' and brand name which appears on the product label and at the bottom of the ad, framing the product as a natural and clean aftercare solution. # Storyline - The ad begins by introducing the launch of Mad Rabbit's 'First Pro Glide' with a prominent product display, conveying a new offering from the brand. This sets the stage for those seeking tattoo aftercare solutions from Mad Rabbit's perspective. - The narrative progresses to highlight key product attributes, emphasizing its 'natural' composition and 'clean ingredients,' reassuring the customer about the product's safety and alignment with clean beauty standards from the brand's perspective. - The storyline then brings in the element of professional use with 'PRO' to target tattoo artists, indicating its suitability for professional tattoo artists, signaling its enhanced effectiveness from the brand's perspective.

# Ad summary A man in a grey beanie, glasses, and several tattoos advertises a tattoo care product while giving a tour of the tattoos on his body. # Brand positioning Mad Rabbit Tattoo Care is presented as a brand for people who want to keep their tattoos moisturized and fresh. The brand is for people who are proud of their tattoos and are interested in self-care rituals. # Product Mad Rabbit Tattoo Care is a balm that comes in a black box labeled "Mad Rabbit Tattoo Care" in white font with a white stag icon above the text. It is said to have clean and vegan ingredients. The balm is vanilla and coconut scented. # Visual style The ad has a UGC feel. It is edited with quick cuts and static shots. The setting is primarily a dimly lit gym. The pacing is quick to keep the user engaged. The cuts sync to the music. # Hooks Spoken: Male 1: What you doing? / Male 1: Imagine getting caught in a thirst trap the night before Jesus birthday. Text overlay: WHAT YOU DOING? / IMAGINE GETTING CAUGHT / IN A THIRST / TRAP THE NIGHT / BEFORE JESUS BIRTHDAY. Visual: 00:00–00:00 The shot is from a medium distance of a man with tattoos boxing in an indoor gym. The man is wearing a gray beanie, a tank top, gray shorts, and tan sneakers. There is graffiti on the walls of the gym. / 00:00–00:10 The camera is very close to the man's face. He is wearing glasses and a gray beanie and is shirtless under an olive-colored tank top. He has several tattoos on his arms and chest. The background is completely black. # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Clean and vegan ingredients # Benefits - Keeps tattoos fresh and moisturized # Features - Clean and vegan ingredients - Vanilla and coconut scented # Call to action None used. # Point of view - Customer 100% – The ad is delivered by a customer of the brand in a selfie-style format. # Storyline - 00:00–00:00 A man in a beanie is seen dancing shirtless in front of a graffiti wall. - 00:00–00:10 00:00–00:10 The man with a mustache and glasses is very close to the camera, talking directly to the viewer about doing a tattoo tour for them. - 00:10–00:14 00:10–00:14 The man is shown holding the balm in his hand before the camera zooms in on the product box sitting on a table. - 00:14–00:16 00:14–00:16 The man is shirtless and shown applying the balm to his tattoos. - 00:16–00:18 00:16–00:18 The man continues to apply the product to his tattoos as the video then focuses on specific tattoos to show their unique design. - 00:18–00:29 00:18–00:29 The man proceeds to show his tattoos, as each one is zoomed in on. As each is highlighted, text is overlayed indicating what the tattoo means or why the man got it. The man shows tattoos on his arms and chest. - 00:29–00:30 00:29–00:30 The man sticks his tongue out at the camera and laughs.

# Ad summary This ad features a woman demonstrating the effects of Mad Rabbit Tattoo Balm on a faded tattoo on her foot, highlighting how it enhances color and detail. # Brand positioning Mad Rabbit is presented as a modern tattoo aftercare brand that offers products designed to keep tattoos looking fresh and vibrant. It emphasizes the importance of tattoo maintenance and provides accessible solutions to help both new and old tattoos retain their original detail and color. The brand’s functional positioning centers around tattoo longevity and appearance, appealing to consumers who invest time and money into their body art and want to protect their investment. # Product The Mad Rabbit Tattoo Balm is a topical balm designed to enhance and revitalize tattoos. It is available in a tangerine vanilla scent and is formulated with ingredients intended to heal new tattoos and refresh older ones. The product aims to bring out the original details and colors of the tattoo, making it look like new again. According to the ad, regular use of the balm improves the tattoo’s appearance over time and helps maintain the investment made in the body art. The product addresses the common concern of tattoo fading and lack of proper aftercare, offering a solution to preserve and protect tattoos. # Visual style The ad has a UGC aesthetic, shot with natural lighting and a static camera. The production quality is simple, focusing on the product and its demonstration. The editing is minimal, with static shots and direct cuts. The pacing is slow, allowing viewers to observe the details of the tattoo and the application of the balm. # Hooks Spoken: 00:00–00:09 This tattoo has a lot of detail that you could see when it was new, but it's difficult to see now, and partly because I didn't take good care of it. Text overlay: 00:00–01:09 Make It Look New Again! Visual: 00:00–00:09 Close-up shot of a woman's foot on a multi-colored carpet. The focus is on a tattoo on the top of the foot featuring flowers, leaves, and hearts in shades of pink, purple, white, gray, and black. The woman's toes are visible, with magenta-colored nail polish. The camera is static, providing a clear view of the tattoo's details. # Funnel stage Middle of funnel (Consideration) # Pain points The ad explicitly highlights the frustration of faded tattoos that have lost their original detail, "This tattoo has a lot of detail that you could see when it was new, but it's difficult to see now, and partly because I didn't take good care of it." # Value propositions - Revitalize your tattoos with the tangerine vanilla scented tattoo balm. - Restore and enhance your tattoos, making them look brand new. # Benefits - Help heal new tattoos - Help bring old tattoos back to life - Makes my tattoos absolutely look better - Look better like brand new - The better they're beginning to look # Features - Tattoo Balm - Tangerine vanilla # Call to action click that link below, pick some up for yourself # Social proof - "This stuff makes my tattoos absolutely look better" – Female 1 (Customer) - "The better they're beginning to look" – Female 1 (Customer) # Point of view - Customer 75% – The ad is primarily told from the perspective of a satisfied customer demonstrating the use and benefits of the product. - Brand 25% – The brand's perspective is communicated through the demonstrator introducing and describing the product's features and benefits. # Storyline - 00:00–00:09 00:00–00:09 The ad opens with a close-up of a tattoo on the demonstrator's foot, presented as faded and lacking detail. The message conveyed is that the tattoo has lost its original vibrancy, which the demonstrator attributes to poor aftercare. The story is told from the customer's perspective, emphasizing the pain point of a faded tattoo. - 00:10–00:17 00:10–00:17 The demonstrator introduces the Mad Rabbit Tattoo Balm, specifying that the flavor is tangerine vanilla. The message is that this product is a solution to restore tattoos. The story switches to the brand’s perspective, presenting their product as the answer. - 00:18–00:30 00:18–00:30 The demonstrator shows the balm and explains its benefits, highlighting its ingredients that help heal new tattoos and rejuvenate old ones. The message is that the balm can revive tattoos, enhancing their appearance. This is from the brand’s perspective. - 00:31–00:42 00:31–00:42 The demonstrator applies the balm to the tattoo and begins rubbing it in. The message is to show the product in action, demonstrating its ease of use. The perspective switches back to the customer, providing a first-person view of the application. - 00:43–01:02 00:43–01:02 The demonstrator points out the restored details and color enhancement of the tattoo after applying the balm. The message is to visually demonstrate the product's effectiveness and the positive impact it has on the tattoo's appearance, reinforcing its value. This comes from the customer's perspective with an enthusiastic tone. - 01:03–01:09 01:03–01:09 The demonstrator provides a call to action, urging viewers to click the link below to purchase the balm and emphasizes the importance of tattoo aftercare, referencing the money spent on them. The message reinforces the value of the product and provides a clear next step for the viewer. The perspective comes from the customer with an earnest tone.

# Ad summary A woman shows off Mad Rabbit's Tangerine & Vanilla Balm Salve. She highlights the smell, how it brightens tattoos, and the hydration that it provides. # Brand positioning Mad Rabbit is presented as a tattoo care brand that offers high-quality, nourishing products to preserve and enhance tattoos. The brand positions itself as a reliable solution for maintaining vibrant tattoos by providing a formula to revitalize old tattoos and brighten new ones. Mad Rabbit emphasizes the emotional connection people have with their tattoos by offering products that prevent environmental stressors. # Product The Mad Rabbit Tangerine & Vanilla Balm Salve is a tattoo care product that is designed to preserve and maintain the vibrancy of tattoos. It is formulated with a buttery texture and nourishing oils to revitalize old tattoos and brighten new tattoos. This balm promotes healthy, vibrant tattoos by fending off environmental stressors, and locks in hydration to ensure maximum moisture. The product is made with fatty acids, antioxidant-rich butters, and lightweight oils to form a protective barrier on the skin. # Visual style The ad has a scrappy, UGC feel. The editing is quick and the production quality is lo-fi. The pacing is consistent throughout the ad, with quick cuts and static shots. The visuals are timed to the voiceover lines. # Hooks Spoken: 00:01-00:02: Mad Rabbit tattoo care, honey, Text overlay: 00:01-00:02: MAD RABBIT / 00:01-00:02: TATTOO CARE. HONEY, Visual: 00:00–00:02: A woman with pigtails, wearing a pink shirt, sits in front of a purple wall and a wooden headboard. She holds an open, round container of yellow balm in one hand and the lid in the other. She looks directly at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the fading and dulling of tattoos over time, especially older ones. This is signaled by the direct question, “Look at my old tattoo, okay?” at 00:21 and the demonstrated before-and-after improvement on the same tattoo. # Value propositions - Preserve your tattoos - Made with nourishing oils - Revives and maintains gray, black and color tattoos # Benefits - Revitalizes old tattoos - Brightens new tattoos - Promotes healthy and vibrant tattoos by fending off environmental stressors - Locks in hydration to ensure maximum moisture and vibrancy - Protective barrier on the skin - Maximum hydration, healthy tattoos # Features - Buttery formula made with nourishing oils - Formulated with fatty acids, antioxidant-rich butters & lightweight oils to form a protective barrier on the skin - Smooth formula and it has calendula oil # Call to action Drop the link below, click the orange cart and grab yours. # Social proof - “Look at my old tattoo” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is communicated from the perspective of an enthusiastic product user. # Storyline - 00:01–00:03 The woman begins by presenting the Mad Rabbit balm. - 00:03–00:04 She smells the product. - 00:04–00:12 She describes how the balm smells and feels. - 00:21–00:25 She shows the results of using the balm on an old tattoo. - 00:26–00:34 She states the benefits of using the product. - 00:39–00:44 She prompts viewers to grab the product.

# Ad summary A UGC-style ad featuring a tattooed woman using Mad Rabbit tattoo balm. She notes that she purchased it because her older tattoos have gotten dingy over time, and she wanted something thicker than lotion that wasn't too greasy. # Brand positioning Mad Rabbit is presented as a modern tattoo aftercare brand designed for heavily tattooed individuals. The ad positions the brand as a high-quality product that is an upgrade from basic lotion. The ad calls out that its products are vegan. The brand is attempting to take up space in the minds of consumers who care about maintaining their tattoos but are looking for high-quality vegan products. # Product Mad Rabbit tattoo balm is a product used to moisturize old tattoos. It is meant to prevent tattoos from becoming dingy over time, while providing a thick and not greasy application. The tattoo balm is vegan, and comes in vanilla coconut scent. # Visual style The ad has a UGC feel and is filmed in what appears to be the creator's home, in front of a shelf and Christmas tree. The lighting is natural but not particularly flattering. The editing is minimal, with long, static shots. The overall aesthetic feels realistic and casual. # Hooks Spoken: Okay, if you like tattoos as much as me, then I have the best stuff. Visual: 00:00–00:05 A woman with blond hair and glasses speaks directly to the camera. She wears a green shirt. Behind her is a shelf, a Christmas tree, and a yellow smiling plush. # Funnel stage Consideration # Pain points Tattoos start to get a little dingy over time. The woman says, “a lot of my tattoos I've had for a while and they start to get a little dingy over time.” # Value propositions - A thicker cream that I could put on that wasn't super greasy # Benefits - Prevents tattoos from getting dingy over time - Thicker cream than lotion - Not super greasy - Absorbs right into your skin # Features - Tattoo balm - Vanilla coconut scent - Vegan # Call to action None used. # Social proof - “Literally got this on TikTok shop” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer using the product. # Storyline - 00:00–00:05 The ad begins with the creator establishing common ground with the audience. - 00:05–00:12 The creator introduces Mad Rabbit tattoo balm, specifying where she purchased it and the scent she chose. - 00:12–00:27 The creator explains the problem she's trying to solve, and why she specifically chose this product. - 00:27–00:33 The creator explains that she keeps the balm in the fridge, because heat can affect the consistency. - 00:33–00:43 The creator shows how little of the product is used with each application. - 00:43–00:48 The creator points out the specific area of her tattoo that she is going to use the balm on. - 00:49–00:59 She applies the balm to a rose tattoo and points out how shiny it makes the tattoo, and how well it absorbs into the skin without being greasy.

# Ad summary A creator demo of Mad Rabbit Tattoo Enhance Balm. # Brand positioning Mad Rabbit is a tattoo skincare brand that focuses on natural, clean ingredients to keep tattoos vibrant and healthy. They aim to break from traditional tattoo aftercare, offering a range of products designed for both fresh and aged tattoos. The brand emphasizes natural, effective skincare with a focus on enhancing and maintaining tattoo quality and longevity. # Product Mad Rabbit Tattoo Enhance Balm is a balm designed to rejuvenate old tattoos and make them look better, focusing on enhancing color and details. The balm has a tangerine and vanilla scent. It is applied directly onto the tattoo and rubbed in to refresh the color and details. # Visual style The ad features a casual, unpolished UGC feel with a handheld camera and natural lighting. The editing style consists of quick cuts and static shots. The production quality is simple, supporting an authentic and relatable tone aimed at a younger, tattoo-enthusiast audience. The visuals are straightforward, focusing on the product and its application. # Hooks Spoken: So, Mad Rabbit just sent me this, um, tattoo balm. Visual: 00:00–00:01: A medium close-up shot of a heavily tattooed person with pink hair. She is wearing a black jacket with a black fur collar and multiple chains and rings. / 00:01–00:07: The creator holds up a small orange box labeled “Mad Rabbit Tattoo Care Tattoo Balm.” The box features a deer head logo. # Funnel stage Consideration # Pain points Tattoos, especially those on the hands, fade quickly and lose their vibrancy. # Value propositions - Tattoo balm is tangerine and vanilla scented # Benefits - Makes tattoos look better # Features - Designed to rejuvenate old tattoos # Call to action Check it out # Social proof - “It's supposed to, like, rejuvenate, like your old tattoos, make them look better.” – Female 1 (Creator) - “Okay, that does look better.” – Female 1 (Creator) - “Yeah, you can see the details more now, like before you couldn't really, the center was kind of like faded but now you can, like, really see the center part of that.” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a satisfied customer showcasing the product. # Storyline - 00:00–00:15 A creator shows the Mad Rabbit Tattoo Balm box she received for free. - 00:15–00:19 The creator opens the box and takes out the balm to show it. - 00:19–00:46 The creator opens the balm, smells it, and describes it as dessert-like with tangerine and vanilla. - 00:46–01:04 The creator then applies the balm to a color tattoo on her hand to demonstrate. - 01:04–01:21 She rubs the balm into another color tattoo. - 01:21–01:26 She expresses that the tattoo looks better. - 01:26–02:56 She applies the balm to all of her hand tattoos because tattoos on hands tend to fade the fastest, and doing so helps them look fresher before events.

# Ad summary This ad uses a UGC-style product demonstration to promote Tattoo Aid balm, highlighting its natural ingredients and benefits for tattooed skin. # Brand positioning Tattoo Aid is presented as a brand focused on natural skincare solutions specifically for tattoos. The brand aligns with a lifestyle that values body art and self-expression, while promoting the importance of aftercare and maintenance. Tattoo Aid avoids complex or clinical terminology, focusing instead on simple, natural ingredients and clear benefits. The brand positioning is functional, emphasizing the product's soothing, moisturizing, and healing properties. # Product The advertised product is Tattoo Aid balm, a natural skin balm designed for tattoo aftercare and maintenance. It contains all-natural ingredients, including shea butter (to soothe dry skin), sweet almond oil (to improve texture and tone), cocoa butter (to help smooth and nourish skin), and calendula oil (to help soothe and heal skin). The balm is presented as a solution for keeping tattoos moisturized, vibrant, and healthy, and it addresses concerns about dryness and irritation of tattooed skin. # Visual style The ad has a casual, UGC aesthetic with natural lighting and a handheld camera feel. The editing involves simple cuts between shots, and the production quality suggests it was filmed on a smartphone. The visual motifs include close-ups of tattoos and product application, reinforcing the product's use case. The pacing is moderate, with cuts timed to the music's rhythm. # Hooks Spoken: 00:08–00:12: [Enthusiastically] This is Tattoo Aid. Visual: 00:08–00:09: Extreme close-up shot of the person's face as they hold a black container labeled "TATTOO AID." They open the container to reveal a white balm inside and smile. / 00:09–00:12: Close-up shot of the person's upper arm with a large, detailed tattoo. They apply a clear balm to the tattoo, rubbing it in. The background is blurred, showing an outdoor setting with a light-colored building. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of dry and irritated skin on tattoos. # Value propositions - The product offers natural ingredients that can soothe, heal, and nourish tattooed skin. # Benefits - Soothes dry skin - Improves texture and tone - Helps smooth and nourish skin - Helps soothe & heal skin # Features - All natural ingredients - Shea butter soothes dry skin - Sweet almond oil improves texture + tone - Cocoa butter helps smooth and nourish skin - Calendula oil helps soothe & heal skin # Call to action None used. # Social proof - None used # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing their experience. # Storyline - 00:00–00:07 The video begins by showing a person's arm with various tattoos. - 00:00–00:07 This establishes the context and target audience for the ad, which is people with tattoos. This allows the audience to relate to the content right away. - 00:08–00:09 The presenter opens a container of Tattoo Aid balm. - 00:08–00:09 The audience is shown how easy it is to open and use the product. - 00:10–00:12 The presenter applies the balm to a large tattoo on their upper arm. - 00:10–00:12 This is a demonstration of the product's use case. The audience sees how the balm is applied and absorbed into the skin. - 00:13–00:18 Text overlays appear, listing the natural ingredients and their benefits for the skin. - 00:13–00:18 The audience is provided with key information about the product's features and value proposition.

# Ad summary A bearded man promotes Black Rabbit Tattoo’s tattoo balm. He applies it to his arm tattoos to show how hydrated and fresh it makes them appear. # Brand positioning Black Rabbit Tattoo is a niche tattoo balm brand that caters specifically to people with tattoos. The brand emphasizes care, hydration, and maintenance of tattoos, ensuring they look vibrant and fresh. It aims to be a go-to brand for preserving the quality and appearance of tattoos. # Product Black Rabbit Tattoo balm is a moisturizing balm designed to hydrate and revive the colors of tattoos, especially black and grey tattoos. The balm is packaged in a small, portable orange jar with a black lid. The ad implies that regular use of the balm keeps tattoos looking nice and fresh. # Visual style The ad has a casual, UGC-style aesthetic. The lighting is natural, and the video is shot with a handheld camera, creating a relatable and informal feel. There are a few quick cuts to emphasize the product and its application. The production quality is simple, contributing to an authentic and accessible tone. # Hooks Spoken: Male 1: If you have tattoos, you're definitely gonna wanna stick around. Text overlay: ADD TO CART NOW (on the left of the screen) / FOLLOW FOR MORE (on the right of the screen) Visual: 00:00–00:02: The camera is chest-level on the creator, who is holding up the container of the Black Rabbit Tattoo balm and pointing to it. He is wearing a black tank top, shiny gray shorts, a black beanie, and various bracelets and necklaces. In the background is a brown wall, a painting, and a yellow couch with a pillow. # Funnel stage Middle of funnel (Consideration) # Pain points Faded or dull-looking tattoos that lack vibrancy and freshness. The ad addresses the frustration of tattoo colors fading over time. # Value propositions - Hydration that tattoos need - Revives tattoo colors # Benefits - Keeps tattoos looking nice and fresh # Features - Hydration for tattoos - Revives colors of tattoos # Call to action Add it to your cart now. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the point of view of a customer with tattoos who uses and recommends the balm. # Storyline - 00:00–00:02 The creator starts by stating that viewers with tattoos should stick around. - 00:02–00:05 He mentions that he has many tattoos all over his body, holding up the Black Rabbit Tattoo balm. - 00:05–00:07 He states that the balm helps with any color and black tattoos. - 00:07–00:14 He applies the balm to his arm tattoos, explaining that it provides hydration and revives the colors, keeping them nice and fresh. - 00:14–00:17 The creator ends the video by prompting viewers to add the balm to their cart and thanking them.

# Ad summary This ad features Mad Rabbit's Tattoo Aid. The ad focuses on the balm's texture. An individual appears to be excited to use it, repeatedly saying how perfect it looks. The ad is designed to appeal to an audience that likes ASMR. # Brand positioning Mad Rabbit is presented as a brand focused on quality tattoo aftercare. The brand stands out by focusing on the look and feel of their Tattoo Aid balm rather than the tattoo itself. The brand utilizes an ASMR feel to promote the product's texture. The brand is positioned as modern through the use of trending sound and video formats, while the visuals convey that the product is well-made. # Product The product featured is Mad Rabbit Tattoo Aid balm. The Tattoo Aid is for aftercare on tattoos. The balm comes in a black container with a silver rim and the brand name printed on the side. The lid has a white deer skull printed on it. The product looks smooth and creamy. Its texture is described as looking "perfect". # Visual style The ad has a clear aesthetic, with an emphasis on close-up shots that showcase the texture of the Tattoo Aid balm. The video utilizes quick cuts and static shots to maintain a fast pace, synchronized with the music. The production quality leans towards a polished commercial feel, enhancing the perceived value of the product. The lighting is soft and natural, emphasizing the balm's smooth texture. # Hooks Spoken: Oh god, look at it! / It's perfect. Visual: 00:01–00:02 The shot shows a black jar with a silver trim on top of a marble countertop. The jar has the words "MAD RABBIT TATTOO AID" printed in white on the side. To the left of it is the black lid that has the brand's deer logo printed in white. The camera zooms in slightly on the product. / 00:02–00:03 The shot focuses on the open jar of Tattoo Aid on the countertop. The camera zooms in closer to the product. The product itself appears as a white, smooth balm. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ad emphasizes the visual appeal and texture of the Tattoo Aid balm, suggesting a high-quality product that is worth trying. # Benefits - A tattoo balm that looks "perfect". # Features - Tattoo Aid balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is from the perspective of a customer expressing their excitement for the Tattoo Aid balm. # Storyline - 00:00–00:01 The ad opens with a close up of the Mad Rabbit Tattoo Aid balm. - 00:01–00:04 The speaker admires the balm. - 00:04–00:09 The camera zooms in on the Tattoo Aid balm.

# Ad summary This ad showcases the Mad Rabbit Tattoo Balm in a lavender and frankincense scent, emphasizing its natural ingredients, soothing texture, and ability to enhance both new and old tattoos. The ad features a creator unboxing, describing the product's benefits, and showing its application. # Brand positioning Mad Rabbit is presented as a brand that focuses on clean, vegan, and effective tattoo aftercare products. The brand emphasizes minimalist packaging and all-natural ingredients. Mad Rabbit aims to occupy a premium space in the tattoo aftercare market by providing products specifically designed to enhance, soothe, and protect tattoos. # Product The Mad Rabbit Tattoo Balm in lavender and frankincense scent is a tattoo aftercare product designed to soothe, protect, and enhance tattoos. It comes in a black container and is made with clean and vegan ingredients. The balm has a smooth, non-greasy texture that melts into the skin. It contains lavender to calm the skin and frankincense for its anti-inflammatory and healing properties. It is suitable for both new and old tattoos and is formulated to bring old ink back to life and enhance the vibrancy of the tattoo without feeling heavy on the skin. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is moderate, giving it a relatable and authentic vibe. The camera is mostly static. The pacing is consistent with quick cuts to maintain interest. Text overlays are timed with the voiceover to emphasize key points. # Hooks Spoken: Alright, y'all, let's unbox something I've been dying to try. Text overlay: LET'S / BEEN / TRY Visual: 00:00–00:01 A hand holds a small, black, square box with white text that reads “MAD RABBIT TATTOO CARE” in a circle around a white stag illustration. A white bathroom sink and faucet is the out-of-focus background. / 00:01–00:02 The Mad Rabbit Tattoo Balm box is now in a turquoise filter, in better focus. The shot shows the side of the box that reads “ENHANCE” in green, and “MAD RABBIT TATTOO BALM FRANKINCENSE & LAVENDER 1.7 OZ | 50 ML” in white. / 00:02–00:04 The Mad Rabbit box is now in better focus and black and white. The back of the box is shown, which reads, “A MORE VIBRANT TATTOO STARTS HERE REVITALIZE, REPLENISH & RESTORE”. # Funnel stage Consideration # Pain points Faded or dull tattoos, or those healing can be itchy and inflamed. # Value propositions - All-natural formula: The product is made with natural ingredients, appealing to those seeking chemical-free skincare. - Dual action: It soothes new tattoos and revitalizes old ones, making it a versatile product for tattoo enthusiasts. # Benefits - Soothes, protects, and enhances tattoos - Calms the skin - Anti-inflammatory and healing properties - Brings old ink back to life - Doesn't feel heavy on the skin # Features - Lavender and frankincense scent - Clean and vegan ingredients - Smooth and non-greasy texture # Call to action None used. # Social proof - "I'm putting this on the heel tattoo, and look at that difference, immediately richer, more defined, and it's bringing the old ink back to life without even feeling heavy." – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a satisfied customer who is unboxing, testing, and reviewing the tattoo balm. # Storyline - 00:00–00:02 A hand holds the black Mad Rabbit Tattoo Balm box and introduces the product for unboxing. - 00:02–00:16 The box is opened to reveal the tattoo balm inside. It is described as clean, sleek, and minimal, emphasizing the quality. - 00:16–00:24 The container is held in the hand, and the narrator points out that the balm is made to soothe, protect, and enhance ink with clean and vegan ingredients. - 00:24–00:30 The creator shows and describes the texture of the balm and how it melts into the skin, explaining it is not too greasy. - 00:30–00:40 The balm is applied to a small tattoo on the arm while the presenter notes the all-natural ingredients. The benefits of lavender and frankincense are called out as calming, anti-inflammatory, and healing. - 00:40–00:49 The balm is then applied to a tattoo on the upper arm as the speaker describes the immediate difference in ink richness and definition that brings older tattoos back to life. - 00:49–00:57 To conclude, the content creator recommends Mad Rabbit as a staple for new tattoos.

# Ad summary A tattooed male creator shares a personal testimonial for Mad Rabbit tattoo cream, explaining its SPF and moisturizing benefits before demonstrating application. # Brand positioning Mad Rabbit is presented as a brand that cares about tattoos. The ad features tattoo cream with SPF that helps with aging, moisturizes skin, and protects tattoos in the sun. The packaging design is minimal, featuring only the brand name, product type, and SPF. The brand appears to be positioned as a functional brand that offers a solution to the problem of sun damaged tattoos. # Product The Mad Rabbit tattoo cream is a sunscreen lotion with SPF 30 designed to protect and moisturize tattooed skin. The cream is presented as having minerals that help with aging. It is presented for anyone with tattoos who goes out in the sun. The advertisement demonstrates that the cream is easy to apply. The benefit is that your tattoos will look great, moisturized, and protected in the sun. # Visual style The ad has a scrappy, UGC feel. It is shot in a simple room with natural lighting, appearing to be filmed by the creator on a phone camera. The editing is minimal with static shots and occasional jump cuts. The pacing is slow. # Hooks Spoken: 00:00–00:01 This stuff is awesome guys. Text overlay: 00:00–00:01 THIS STUFF IS Visual: 00:00–00:01 Close-up shot of a fair-skinned young man with a blonde mullet and tattoos covering his face, neck, chest, and arms. He wears a white tank top and backwards black baseball cap. He is centered in the frame and holding a white tube of Mad Rabbit tattoo cream in front of a plain, light brown wall. # Funnel stage Consideration # Pain points Tattoos can look aged, dull, and damaged from sun exposure. # Value propositions - SPF 30 with minerals helps with aging and moisturizes/protects skin. - The creator's tattoos look great after using Mad Rabbit tattoo cream. # Benefits - Help with aging - Helps moisturize your skin - Helps protect it - My tattoos look great # Features - SPF 30 - Minerals - Moisturizes # Call to action Click the link below. # Social proof - “This stuff is awesome guys… I use this all the time when I go out in the sun” – Male 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who uses the product regularly. # Storyline - 00:00–00:01 The male creator holds up a white tube of Mad Rabbit's tattoo cream, looking directly into the camera. - 00:01–00:11 00:01–00:11 The creator claims the product is awesome, then specifies that it's Mad Rabbit's tattoo cream with SPF 30 and minerals that help with aging and moisturize/protect skin. - 00:11–00:15 00:11–00:15 He states that he uses the cream all the time when going out in the sun or swimming. - 00:15–00:17 00:15–00:17 He emphasizes that the cream keeps his tattoos looking great. - 00:17–00:20 00:17–00:20 He reiterates his high recommendation for the product while holding it up. - 00:20–00:29 00:20–00:29 The creator encourages viewers to click the link below to get a deal during Black Friday and 'help your boy out' by purchasing. - 00:29–00:42 00:29–00:42 He applies the cream to his tattooed arm, emphasizing that it's good lotion, helps moisturize tattoos, and protects them in the sun before again recommending the product.

# Ad summary A woman reviews Mad Rabbit tattoo balm with tangerine vanilla scent. She opens the container, smells it, and says it smells fantastic. She reads the packaging aloud, highlighting that the balm contains nourishing oils and butters, and fatty acids and antioxidants to support skin's natural barrier. # Brand positioning Mad Rabbit is presented as a brand offering tattoo aftercare products, specifically a balm designed to maintain and enhance the vibrancy of tattoos. The brand emphasizes natural ingredients such as nourishing oils, butters, fatty acids, and antioxidants for optimal skin health. This suggests a focus on healthy skin as an important element of tattoo care, differentiating it from brands that may prioritize color alone. The brand is positioned as providing a luxurious, effective product with a pleasing tangerine vanilla scent, aligning with emotional satisfaction in addition to functional benefits. # Product Mad Rabbit Tattoo Balm is a tangerine-vanilla scented balm designed for tattoo aftercare. It features a smooth, buttery texture that glides effortlessly onto the skin. The balm is formulated with nourishing oils and butters for optimal skin health. It contains fatty acids and antioxidants to support the skin's natural barrier and enhance tattoo vibrancy. This protective barrier is a key component to enhance the vibrancy of tattoos and help keep them moisturized. # Visual style The ad has a UGC aesthetic with a simple, static shot and minimal editing. The production quality is low-end, resembling a casual selfie video. The pacing is slow and conversational. The audio-visual sync is natural. # Hooks Spoken: 00:00–00:06 This is Mad Rabbit's tattoo care tattoo balm, tangerine and vanilla scented, smells fantastic. Visual: 00:00–00:07 A woman with light skin, wearing glasses, and a gray shirt with blue and red stars, is centered in the frame, holding a small, round, light orange container with a white deer logo on the lid. She opens the container to reveal the balm inside, then brings the open container to her nose and sniffs. Behind her is a dark background with a blue, purple, and white pattern. # Funnel stage Consideration # Pain points The ad implies that tattoos can lose vibrancy or that skin can suffer without proper care. This is signaled by the line, "enhance tattoo vibrancy". # Value propositions - This balm gives optimal skin health by nourishing your skin with essential ingredients that also support the skin's natural barrier to keep your tattoos looking vibrant. # Benefits - Optimal skin health - Supports skin's natural barrier - Enhance tattoo vibrancy - Glides effortlessly onto the skin # Features - Tattoo care tattoo balm - Tangerine and vanilla scented - Crafted with nourishing oils and butters - Protective barrier with fatty acids and antioxidants - Smoother, buttery texture # Call to action If you want yours, the link's below. # Social proof - "I would definitely use it. I will definitely use it." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product, offering her personal experience and opinion. # Storyline - 00:00–00:05 The video begins with an introduction to the product. - 00:00–00:07 The presenter identifies the product as Mad Rabbit's Tattoo Care Tattoo Balm in tangerine vanilla scent and shares her positive first impression. - 00:07–00:27 The presenter reads from the packaging. - 00:27–00:32 The presenter expresses her personal endorsement of the balm, indicating she intends to use it. - 00:32–00:34 The presenter prompts viewers to buy the product using the link below.

# Ad summary A person with tattoos shows a product from Mad Rabbit that helps brighten tattoos. They demonstrate applying the body cream to their arm tattoo and thanks the brand for sending it to them. # Brand positioning Mad Rabbit is presented as a brand that makes products targeted towards people with tattoos. This is conveyed by the presenter explicitly stating that the product is for tattoos and the visuals of the presenter applying the product to their tattoo. The brand is presented as aligning with a lifestyle that embraces body modification and self-expression through tattoos. The brand seeks to occupy the space in the consumer's mind as a go-to for tattoo aftercare and maintenance. Mad Rabbit's positioning is both functional (brightening tattoos) and emotional (supporting self-expression). # Product Mad Rabbit Replenish Body Lotion is a lotion designed to brighten tattoos. The product is for people with tattoos, specifically those looking to maintain the vibrancy and appearance of their tattoos. It is applied topically and a small amount is needed. The ad implies that this product is worth buying for those looking to keep their tattoos looking their best. # Visual style The ad has a UGC feel, shot in a casual setting with natural lighting. The editing is simple with static shots and minimal transitions. The production quality is basic, giving it an authentic and relatable feel. The pacing is slow and consistent, allowing the viewer to focus on the product demonstration. The visuals are not synced to the music track. # Hooks Spoken: Using this body cream I was sent for my tattoos Text overlay: Using this body cream I was sent for my tattoos Visual: 00:00–00:02: The shot is a close-up of the presenter, who has fair skin, dark hair with a streak of white, and multiple facial piercings. They are wearing a black sleeveless shirt and silver chain necklace. They are holding up a rectangular box and tube of body lotion in front of them, showing the product packaging. The background is blurry, but shows a glimpse of the room behind them. # Funnel stage Consideration # Pain points The ad addresses the pain point of faded or dull-looking tattoos and the desire to maintain their vibrancy. "You only need a small amount and it instantly worked great at brightening my tattoos" # Value propositions - The product is designed for tattoo care. - The product brightens tattoos. - Only a small amount of product needed. # Benefits - Brightening my tattoos - Current and future tattoo care # Features - Body cream - Small amount needed # Call to action None used. # Social proof - "Using this body cream I was sent for my tattoos" – Person 1 (Customer) - "You only need a small amount and it instantly worked great at brightening my tattoos" – Person 1 (Customer) - "Definitely looking forward to using this for current and future tattoo care" – Person 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer who is testing the product. # Storyline - 00:00–00:01 The presenter holds up the Mad Rabbit product in its box and a squeeze tube. - 00:01–00:18 The presenter demonstrates applying the product to their forearm tattoo, rubbing it in to show how it instantly works to brighten the ink. The presenter is conveying that the product is effective and easy to use. The tone is casual and informal, presented from the perspective of a customer. - 00:19–00:25 The presenter holds up the tube of Mad Rabbit body lotion and states their thanks to Mad Rabbit for sending the product.

# Ad summary This ad features Mad Rabbit's Tattoo Balm Salve. It opens with a woman holding the product and then transitions into her holding an opened container showing the product. There is a product description shown via text overlay and the ad is set to music. # Brand positioning Mad Rabbit is presented as a brand that is confident and edgy. It is positioned as a brand for those who have tattoos. It aligns with the lifestyle of people who love tattoos. The brand is functional and provides products to keep tattoos looking their best. # Product Mad Rabbit's Tattoo Balm Salve is a product for those who have tattoos. It is a balm designed to revive old tattoos and soothe new ones. The product is displayed in a small, round jar with a white label that has the brand name on it. The balm itself is yellow. # Visual style The overall aesthetic is a UGC-style video. It is polished but has a casual feel. The video uses quick cuts. The audio and visual is synced to the music. # Hooks Spoken: 00:00-00:11 [Music lyrics] Text overlay: 00:00-00:02 REVIVE OLD TATTOOS AND SOOTHE NEW ONES! Visual: 00:00-00:02 A woman stands in what appears to be her bedroom. In the background is a closed white door with a sliding lock on the wall. The woman is centered in the frame and is wearing a white tank top. She has brown hair and fair skin. She is holding a yellow box with pink trim with writing on it. She is smiling. Above the woman is a filter that has various black and white squares. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The tattoo balm salve revives old tattoos and soothes new ones, which implies the value that this balm can be used to keep tattoos looking their best. # Benefits - Revive old tattoos - Soothe new ones # Features - Balm Salve # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a brand advocate, who is casually reviewing the product as though sharing a personal recommendation. # Storyline - 00:00–00:02 00:00-00:02 A woman holds up a yellow product box and stands in front of a bedroom setting. - 00:02–00:03 00:02-00:03 The screen cuts to black. - 00:03–00:11 00:03-00:11 The woman reappears holding the balm salve, opening it, and showing the yellow balm product.

# Ad summary This ad promotes Mad Rabbit Tattoo Balm as a tattoo aftercare product. The ad opens with a hand holding the product and transitions to show the product being opened and applied to a tattooed arm. # Brand positioning Mad Rabbit is presented as a modern and edgy brand focused on tattoo aftercare. The brand stands out with its minimalist yet bold packaging and strong visual identity, which uses a stylized rabbit logo. Mad Rabbit positions itself as the go-to solution for tattoo enthusiasts seeking effective and aesthetically pleasing aftercare, leaning into a lifestyle that values self-expression through body art. # Product Mad Rabbit Tattoo Balm is a balm designed for tattoo aftercare, presented in a small, round container. The balm appears to be a light yellow color and is applied directly to the skin of a healed tattoo. The product is marketed towards individuals with tattoos looking to maintain the quality and appearance of their ink. The ad focuses on the product's use case, demonstrating its application on a tattooed arm. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the product in a straightforward manner. The lighting is natural, and the video appears to be shot with a modern smartphone. The editing is simple, with static shots and minimal transitions, giving it a UGC feel. # Hooks Spoken: 00:06–00:07: [Robotic voice] TikTok Text overlay: 00:06–00:07: MAD RABBIT TATTOO BALM / 00:06–00:07: 🙏 / 00:06–00:07: Tattoo aftercare 🗡️ Visual: 00:06–00:07: The hand unscrews the lid of the container, revealing a yellow balm. The hand then applies the balm to a tattooed arm. The text overlay persists throughout. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the need for effective aftercare to maintain and heal new tattoos. # Value propositions - The tattoo balm is specifically designed for aftercare, implying it will help heal and maintain tattoos. # Benefits - Tattoo aftercare # Features - Tattoo balm # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a user showcasing and using the product. # Storyline - 00:00–00:02 A hand holds a box of Mad Rabbit Tattoo Balm in front of a decorative wall hanging. - 00:02–00:06 00:02–00:06: The hand opens the balm container, revealing the product inside. This showcases the product format and how it is packaged. - 00:06–00:09 00:06–00:09: The hand applies the balm to a tattoo on an arm, demonstrating the product's use. This shows the product in action and how it integrates into a tattoo care routine.

# Ad summary A woman shows off the features of the brand's tattoo balm. # Brand positioning The brand is presented as an essential skincare solution for tattoo enthusiasts, catering to both fresh and aged ink. The brand emphasizes the importance of maintaining and reviving the vibrancy of tattoos. By positioning its balm as a sulfate-free, multi-purpose product, the brand aligns with a lifestyle focused on preserving and celebrating tattoo art, pushing back against the notion that tattoos are static and unchanging. # Product The product being advertised is a tattoo balm designed to moisturize and revive the color of tattoos. It is presented as an ultimate, do-purpose game-changer that is sulfate-free. The product functions in two ways: as a moisturizing cream for fresh ink that accelerates healing and as a color-reviving solution for faded tattoos that brings vibrancy back. The balm is packaged in a small, black container with a white logo. The ad showcases the product being used on a faded tattoo, addressing the purchase barrier of whether the balm actually works to darken and improve the appearance of old tattoos. # Visual style The ad features a UGC style with a natural, unfiltered aesthetic. The editing is simple with static shots and minimal transitions, creating a casual and approachable feel. The production quality gives the impression of a spontaneous, user-generated video. The pacing is consistent with a conversational rhythm, aligning with the speaker's dialogue. # Hooks Spoken: 00:00–00:05 New tattoo, old one looking doll. This balm is your ultimate do-purpose game changer. Text overlay: 00:00–00:01 TATTOO, (sample) / 00:01–00:02 OLD (sample) / 00:02–00:03 DOLL. (sample) / 00:03–00:04 ULTIMATE (sample) / 00:04–00:05 PURPOSE. (sample) / 00:05–00:05 CHANGER. (sample) Visual: 00:00–00:05 The shot is at eye level. A woman with curly light brown hair and wearing a v-neck t-shirt holds a small black jar with white writing in her left hand. Her right arm is up and her index finger is pointed up as she speaks. The background is a pink wall with a window in the background. Plants are also in the background. # Funnel stage Consideration # Pain points The ad addresses the issue of tattoos fading over time, causing them to lose their original vibrancy and appeal. "Old one looking doll." # Value propositions - The product is an ultimate do-purpose game changer. # Benefits - Moisturizing cream for fresh ink that accelerates healing - Color reviving solution for faded tattoos that brings the vibrancy back # Features - Sulfate-free # Call to action Swipe to protect your art with skin loving formula that work hard. # Social proof - "Oh yeah, it got darker. Look at that." - "But yeah, it really works. Plus, it smells really good." # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer reviewing the product. # Storyline - 00:00–00:10 The woman states the balm is your ultimate, do-purpose game-changer and explains the product works in two ways. This message is conveyed by the woman speaking directly to the camera with a friendly tone. - 00:10–00:18 00:10–00:18 The woman states the product is a moisturizing cream for fresh ink that accelerates healing and a color reviving solution for faded tattoos that brings the vibrancy back. This message is conveyed by the woman speaking directly to the camera with a friendly tone, while also showing the balm to the camera. - 00:18–00:24 00:18–00:24 The woman points at her tattoo on her upper arm and asks the audience to find out if they can see it as she pivots her upper body to show it to the camera. This message is conveyed by the woman speaking directly to the camera with a friendly tone, while also showing her tattoo to the camera. - 00:24–00:34 00:24–00:34 The woman points at her tattoo on her upper arm, applies the balm to the tattoo and rubs it into the tattoo, stating that it smells so good and noticing that the tattoo got darker. This message is conveyed by the woman speaking directly to the camera with a friendly tone, while also showing her tattoo to the camera. - 00:34–00:40 00:34–00:40 The woman states that the product really works and that it smells really good. This message is conveyed by the woman speaking directly to the camera with a friendly tone. - 00:40–00:44 00:40–00:44 The woman asks if this means she has to go get a new tattoo and that she is ready. This message is conveyed by the woman speaking directly to the camera with a playful and friendly tone, and she holds the tattoo balm container under her chin. - 00:44–00:48 00:44–00:48 The woman states that the audience should swipe to protect their art with skin loving formula that work hard. This message is conveyed by the woman speaking directly to the camera with a friendly tone, while also holding the tattoo balm container under her chin.

# Ad summary This ad promotes Mad Rabbit Tattoo Sunscreen by showing a woman applying the product to her neck tattoo. The man filming the video describes how he cares for his wife, including by paying for her tattoos and also ensuring she has the best products to protect them. # Brand positioning Mad Rabbit positions itself as a premium brand that provides top-quality skincare specifically formulated for tattooed skin. The brand emphasizes the importance of maintaining the vibrancy and health of tattoos through dedicated sun protection. By focusing on the unique needs of tattooed skin, Mad Rabbit aims to occupy a niche space in the skincare market, appealing to individuals who invest in body art and want to preserve their tattoos. The brand aligns with a lifestyle that values self-expression and responsible skin care, and seeks to carve out a segment of the market that appreciates specialized products that address tattoo aftercare. # Product Mad Rabbit Tattoo Sunscreen, packaged in a white tube, is designed to protect tattoos from sun damage. The product is specifically formulated with clean and vegan ingredients. The sunscreen has an SPF of 30. The ad showcases the sunscreen being applied to a neck tattoo. The product is for people who want to preserve the vibrancy and prevent fading of their tattoos. The ad highlights that the sunscreen is a way to "take care" of tattoos and ensure they remain in top condition. # Visual style The ad has a casual and personal feel, typical of user-generated content, with simple camera work and natural lighting. The focus is on showcasing the product in a relatable, everyday setting. # Hooks Spoken: 00:00–00:06: I don't just take care of my wife by paying for her tattoos, I make sure she has the best products that take care of them too Text overlay: 00:00–00:06: I don't just take care of my wife by paying for her tattoos, I make sure she has the best products that take care of them too Visual: 00:00–00:06: A person wearing a dark-colored shirt and a patterned cap is applying tattoo sunscreen to a person's neck tattoo. The person getting the lotion applied has a light complexion. # Funnel stage Middle of funnel (Consideration) # Pain points People don't know what products to use to protect their tattoos. # Value propositions - High-quality sun protection for tattoos with clean and vegan ingredients (SPF 30). # Benefits - Best products that take care of them too # Features - Clean & Vegan Ingredients - SPF 30 # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer and partner who genuinely values and prioritizes caring for their partner's tattoos with high-quality products. # Storyline - 00:00–00:10 A man applies a cream to a woman's neck tattoo, emphasizing the importance of using quality tattoo aftercare products. - 00:10–00:17 The ad transitions to a hand holding the Mad Rabbit Tattoo Sunscreen tube, highlighting the specific product that the man uses for his wife's tattoos.