How ColourPop Advertises on Meta

# Ad summary The ad features a woman holding and displaying a ColourPop eyeshadow palette. The palette is a collaboration with Disney's The Little Mermaid. The palette contains a variety of eyeshadow colors, and the woman in the ad is wearing a coordinating makeup look. # Brand positioning ColourPop is presented as a trendy and collaborative makeup brand that partners with well-known franchises like Disney to create unique and appealing products. The brand aligns with a youthful, creative, and playful lifestyle, pushing against the norms of exclusivity often found in the beauty industry by offering accessible and themed products. The brand positioning is emotional, tapping into nostalgia and the desire for self-expression through makeup. Their products are designed to be fun and allow users to express their fandoms and personalities. # Product The featured product is the "Under the Sea" Eyeshadow Palette, a collaboration between ColourPop and Disney's The Little Mermaid. The palette contains 12 eyeshadows in a variety of shades. The packaging features an image of Ariel. The ad showcases the product in the hands of a model who is wearing a makeup look created with shades from the palette. This product appeals to fans of The Little Mermaid, offering them a way to express their love for the franchise through makeup. The eyeshadow palette is designed for those who enjoy experimenting with color and creating themed looks. # Visual style The ad features a highly polished, studio-shot aesthetic with a professional makeup application. The visual motifs include a color gradient background and thematic elements related to The Little Mermaid. The image treatment includes background removal and color grading to enhance the vibrancy of the colors. The typography is integrated with a mix of script and sans-serif fonts. The overall style aims to be visually appealing and on-brand for both ColourPop and Disney, lending itself to an in-feed format that can catch the viewer's eye. # Hooks Headline: UNDER THE SEA # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The eyeshadow palette is designed to create colorful eye makeup looks. # Features - Eyeshadow Palette # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad consistently showcases the product and its branding, highlighting the ColourPop and Disney collaboration. The image focuses on presenting the eyeshadow palette and demonstrating its potential use, indicating a brand-driven message. # Storyline - The ad opens with a model holding the "Under the Sea" eyeshadow palette, immediately showcasing the product. The intention is to capture the viewer's attention with the visually appealing packaging and the range of colors in the palette. This is from the brand's perspective, introducing its latest collaboration. - The model, whose face is visible, displays a makeup look created using the palette. This emphasizes the product's versatility and demonstrates the kind of looks that can be achieved with it. This is the brand showing the potential and inspiring the viewer to imagine using the product. - The brand places the product front and center within an underwater-themed aesthetic, connecting the eyeshadow palette directly to its Disney's The Little Mermaid theme. This drives home the collaboration and helps fans immediately identify the product's appeal.

# Ad summary This ad features ColourPop's Cloud Whip lip product being applied to the model's lips. The ad highlights the lip product's features such as soft blurred finish and cloud-like comfort. # Brand positioning ColourPop is presented as a modern and trendy cosmetics brand with an emphasis on providing high-quality products at affordable prices. The brand aims to occupy a space in the consumer's mind as an accessible yet innovative option for beauty enthusiasts. The brand's identity and visual style align with a youthful and playful lifestyle. ColourPop defies category norms through its focus on on-trend colors and social media marketing. The brand positioning is functional, highlighting product performance and simplicity of use, and also emotional, emphasizing comfort and ease. # Product The ColourPop Cloud Whip is a lip product designed to provide a soft, blurred finish with cloud-like comfort. It is available in 12 shades. The product glides on like butter, offering an easy application. The ad shows the product being applied directly to the lips, emphasizing its smooth texture and the blurry cloud lips look that it creates. The ad highlights the ease of achieving this trendy lip look, making it accessible to a wide range of users. # Visual style The ad has a clean, modern aesthetic with a focus on close-up shots of the lip product and its application. The editing style features quick cuts and smooth transitions, enhancing the fast-paced rhythm. The production quality is polished, lending a high-end commercial feel. Visual motifs include the use of soft, diffused lighting and a consistent pink color palette. The pacing is consistent, maintaining a moderate tempo throughout the ad. # Hooks Spoken: 00:00-00:01 [Music Playing] Text overlay: 00:00-00:01 Meet Cloud Whip ☁️ Visual: 00:00–00:01 Three ColourPop Cloud Whip lip products are stacked on top of each other against a pink textured background. The lip products have pink frosted tubes, and the white font of the brand's name is displayed vertically. Lighting is soft and diffused. # Funnel stage Consideration # Pain points The ad addresses the pain point of achieving a trendy 'blurry cloud lip' look, suggesting the product simplifies this process. # Value propositions - The product provides a luxurious feel with its buttery smooth application and cloud-like comfort. - The product provides a trendy, soft blurred finish that is easy to achieve. # Benefits - Easy application - Comfortable wear - Blurred lip look - Variety of color options # Features - Glides on like butter - Cloud-like comfort - Soft blurred finish - Available in 12 shades # Call to action Shop now 🛍️ # Social proof - None used. # Point of view - Customer 100% – The ad features a close-up of a model applying lip product, creating a customer's point of view in demonstrating the product use and finish. # Storyline - 00:00–00:01 The ad begins with a close-up shot of stacked ColourPop Cloud Whip lip products. - 00:01–00:02 A single ColourPop Cloud Whip is displayed, highlighting the product and its packaging. - 00:02–00:04 The lip product's applicator is shown, along with the claim that it 'Glides on like butter' and provides 'Cloud-like comfort.' - 00:04–00:04 The applicator and product are shown, alongside the claim that it creates a 'Soft blurred finish.' - 00:04–00:05 The claim that the product is 'Available in 12 shades' is displayed. - 00:05–00:07 The lip product is applied to the model's lips. - 00:07–00:08 The claim that the product makes 'Blurry cloud lips made easy...' is displayed. - 00:08–00:11 The lip product is applied to the model's lips, and the brand's name is displayed.

# Ad summary This ad showcases ColourPop's blurry cloud lip product. It highlights key features and is designed for social media. # Brand positioning ColourPop is presented as a trendy and accessible beauty brand that focuses on providing innovative, high-quality products at affordable prices. The brand positions itself as a go-to for achieving the latest makeup trends effortlessly, aligning with a lifestyle that values fun, creativity, and self-expression. The brand breaks from norms by offering professional-looking results easily, and their functional benefit is that they make high-end looks attainable for everyday users. # Product The featured product is a lip color designed to give a soft, blurred finish. It is described as gliding on like butter and providing cloud-like comfort. The product aims to make blurry cloud lips easy to achieve. It is available in 12 shades. The ad highlights the product's texture and finish, emphasizing ease of application and a comfortable wear, making it appealing for users seeking a simple yet effective way to achieve a trendy lip look. # Visual style The ad has a soft and trendy aesthetic, characterized by its focus on pink hues, blurred backgrounds, and close-up shots. The editing style features quick cuts, aligning with popular social media content, while the production quality gives a polished commercial feel. The consistent use of pink and close-ups create a cohesive visual motif. The pacing is moderate, with cuts aligning to the beat of the music. # Hooks Text overlay: 00:00–00:02 POV: You found your new go-to lip ☁️💋 Visual: 00:00–00:02: The shot shows a stack of three ColourPop lip products with a light pink background. The product tubes are various shades of pink and have the ColourPop logo printed on them. The camera pans slightly upward, focusing on the products' packaging. # Funnel stage Consideration # Pain points The ad addresses the pain point of wanting to achieve a trendy, blurred lip look without the difficulty of application or discomfort: "Blurry cloud lips made easy..." # Value propositions - Achieve blurry cloud lips easily with a comfortable, soft finish in a variety of shades. # Benefits - Easy application - Comfortable wear - Trendy lip look - Multiple color options # Features - Glides on like butter - Cloud-like comfort - Soft blurred finish - Available in 12 shades # Call to action Shop now 🛍️ # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the customer's perspective. # Storyline - 00:00–00:02 The ad starts with the text overlay, “POV: You found your new go-to lip ☁️💋” over a display of the ColourPop lip product. This aims to immediately grab the viewer's attention and suggest that this product could become a staple in their makeup routine. - 00:02–00:03 The ad zooms in on a single tube of the product. The text overlay says “Glides on like butter 🌙”. This suggests that the product is easy to apply. - 00:03–00:05 A close-up shot shows the product's applicator with a blurred background, with the text overlay "Cloud-like comfort ☁️" and "Soft blurred finish 💋". This focuses on the texture and feel of the product, as well as the final effect on the lips. - 00:05–00:07 The product is shown being applied to lips in a close up shot. The text overlay reads, “Available in 12 shades 🧸”. This demonstrates the range of options and inviting potential buyers to consider their preferences. - 00:07–00:08 The ad shows the finished lip look with text overlayed that reads, “Blurry cloud lips made easy…”. This reinforces the product's key benefit of effortlessly achieving a trendy look. - 00:08–00:10 The product is shown being applied to lips in a close up shot. The text overlay reads “Shop now 🛍️”. This provides a clear call to action for viewers interested in purchasing the product. - 00:10–00:11 The ad shows a person's lips, with the ColourPop logo appearing over it.

# Ad summary This ad promotes ColourPop's eyeshadow palettes. The ad showcases eyeshadow application on different skin tones and with varying makeup styles. # Brand positioning ColourPop is presented as an accessible beauty brand offering on-trend eyeshadow palettes. The brand aims to occupy a space in the consumer's mind that is centered around creativity, self-expression, and inclusivity. The ad's use of diverse models and versatile looks promotes values of inclusivity and accessibility. ColourPop aligns with the current beauty category by focusing on user-generated content and showcasing the products in real-life applications, creating a sense of authenticity and relatability. The brand positioning leans toward the emotional, encouraging users to experiment with makeup and express their individual style. # Product The ad promotes ColourPop eyeshadow palettes, specifically the 9-pan palettes featuring various color stories. The eyeshadow palettes are designed for a range of users, as implied by the diverse models and makeup styles featured. The eyeshadows have a long-lasting formula that blends easily, allowing users to create looks from smokey to every day. The palettes are available in matte and metallic finishes. The ad highlights the versatility and ease of use of the palettes, suggesting that they are worth trying for anyone looking to experiment with different eyeshadow looks. # Visual style The ad has a UGC-style aesthetic with close up shots of makeup application. The editing style includes quick cuts to showcase different models and makeup looks. The overall production quality is polished, suggesting a professional but relatable vibe. The pacing is fast, keeping viewers engaged with the product demonstration. Cuts and text overlays are timed to the music beats. # Hooks Spoken: 00:00–00:03 [Upbeat] Introducing your next fav palette. Text overlay: 00:00–00:03 Introducing your next fav palette 👀 Visual: 00:00–00:03 Close-up shot of a light-skinned person's eye with pink eyeshadow on the eyelid. A makeup brush with black bristles is applying a light green eyeshadow to the lid. The background is blurred. The camera is stationary. The lighting is soft and diffused, and the reflection shows a sheen on the skin. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding an eyeshadow palette that is versatile and easy to use, suggesting that the product can address multiple makeup needs. # Value propositions - Long-lasting formula: Provides extended wear, making it a reliable option for all-day or all-night looks. - Blends like a dream: Ensures smooth and seamless application, ideal for both beginners and experienced users. - Create looks from smokey to every day: Offers versatility to transition from daytime to nighttime styles effortlessly. # Benefits - Blends like a dream - Create looks from smokey to every day # Features - 9-pan palettes - Matte finishes - Metallic finishes - Long-lasting formula # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses a consistent brand voice to showcase and demonstrate the eyeshadow product through visual demonstrations and text overlays. # Storyline - 00:00–00:03 00:00–00:03 The video begins with a close-up shot of an eye as eyeshadow is being applied. The message conveys that this is an introduction to a highly desirable product. The perspective is from the brand, showcasing the product in use. The tone is exciting and intriguing, drawing viewers in. - 00:03–00:04 00:03–00:04 The scene shifts to a model holding a ColourPop eyeshadow palette. The message is to introduce the specific product, highlighting its format with nine pans. The perspective is from the brand, displaying the product and its features. The tone is informative and inviting, encouraging viewers to learn more. - 00:04–00:07 00:04–00:07 Another model is shown using the palette to apply eyeshadow. The message is to emphasize the formula is long-lasting and blends easily, highlighting product performance. The perspective is from the brand, demonstrating the product in action. The tone is informative and reassuring, building confidence in the product's quality. - 00:07–00:10 00:07–00:10 The scene shifts back to the model who was applying eyeshadow. The message is that the eyeshadow comes in both matte and metallic finishes. The perspective is from the brand, displaying the product and its features. The tone is informative and inviting, encouraging viewers to learn more. - 00:10–00:12 00:10–00:12 The video shows models with different eye makeup styles, from smokey to every day. The message is that the product is versatile, showing its wide range of uses. The perspective is from the brand, demonstrating the product's flexibility. The tone is inspirational and appealing, making viewers imagine the possibilities.

# Ad summary This ad features a tutorial by social media users to showcase how to use ColourPop eye shadow palettes. The ad features a series of short clips using different colours and finishes with the ColourPop product to create a variety of different looks. # Brand positioning ColourPop is presented as a fun, approachable brand that creates versatile and high-quality eyeshadow palettes. The brand is presented as accessible to all genders, skin tones, and eye looks, offering a range of colours and finishes so every customer can create the looks they want. ColourPop offers high quality makeup that can be used for an array of looks from everyday to dramatic, as demonstrated through the diverse use cases of the palette shown. # Product The ad showcases the 9-Pan ColourPop eyeshadow palettes, a versatile product designed for all genders. These palettes are highly pigmented and come in a range of matte and metallic finishes. Designed for everyone, these palettes allow the creation of many different looks, from smokey to everyday. The long-lasting formula is designed to blend easily, creating a seamless and professional look that will last. # Visual style The ad uses a bright and clean aesthetic, with close up shots and high-quality images. The editing style is quick cuts. The ad uses a UGC feel in the high quality images of women with makeup on. # Hooks Text overlay: This is your sign to try a new palette 👀 Visual: 00:00–00:03 A close-up of a person’s eye as the person applies eyeshadow to the upper lid with a makeup brush. The eyeshadow is pink. Text on the screen reads, “This is your sign to try a new palette 👀”. The person’s eyebrow is visible. The person has dark lashes. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the user’s pain point in finding eyeshadow palettes that are easy to use and blend well for a flawless look: “Blends like a dream ☁️”. # Value propositions - Long-lasting formula that blends well and comes in matte and metallic finishes. - Versatile palette can be used to create both natural everyday looks and dramatic smokey looks. # Benefits - Blends like a dream - Create looks from smokey to every day # Features - 9-Pan product - Long-lasting formula - Comes in matte & metallic finishes # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is a makeup artist. # Storyline - 00:00–00:03 A close up on a face with makeup. - 00:03–00:04 The viewer is prompted to meet the 9-pan product. - 00:04–00:05 The narrator introduces the long-lasting formula. - 00:05–00:07 A demo of the blending capability. - 00:07–00:09 A demo showing the various finishes. - 00:09–00:11 An example of how to create different looks. - 00:11–00:12 A logo is shown as the outro.

# Ad summary This ad promotes ColourPop's A Shadow of Secrets eyeshadow palette by showcasing the color payoff and blendability of the eyeshadows. The ad features creators using the eyeshadow to create sultry eye looks. # Brand positioning ColourPop is presented as a brand that makes high-quality makeup accessible. The brand promotes bold self-expression and experimentation with trendy colors and finishes. The color story and product name are aligned with the brand's tendency to name their products after pop culture, books, or other themes. # Product The product is ColourPop's A Shadow of Secrets eyeshadow palette, which is promoted as a palette with 15 rich, romantic shades. The ad claims the eyeshadows are ultra-pigmented, effortlessly blendable, and apply evenly. The palette includes a range of matte and shimmer shades in deep reds, purples, silvers, and grays, designed for sultry looks. # Visual style The ad features a polished, commercial aesthetic with quick cuts. The production quality is high-end, and the pacing is fast and consistent, with cuts timed to the music beat. # Hooks Text overlay: POV: Your GNO glam just got better... Visual: 00:00–00:01 A close-up shot of the eyeshadow palette packaging against a black background with purple roses. The text overlay reads, 'POV: Your GNO glam just got better...' / 00:01–00:03 A hand reveals the inside of the A Shadow of Secrets eyeshadow palette. The palette features 15 different eyeshadow colors in varying shades of purple, red, silver, and black. The same text overlay is on the screen. # Funnel stage Consideration # Pain points The ad addresses the need for highly pigmented eyeshadows that are blendable, which can sometimes be difficult to find. # Value propositions - The eyeshadow palette comes in 15 shades, giving a variety to create different looks. # Benefits - One palette for all your sultry looks # Features - Ultra-pigmented - Effortlessly blendable - Applies evenly - Comes in 15 rich, romantic shades # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The majority of the video is told from the POV of customers or users of the product who demonstrate and describe its features. - Brand 20% – The brand's POV is communicated through text overlays promoting the product and its features. # Storyline - 00:00–00:02 The ad opens with a shot of the eyeshadow palette, drawing attention to its packaging and name. - 00:02–00:03 A hand reveals the inside of the palette, showing the shades. - 00:03–00:04 A woman holds the palette and picks up color with a makeup brush. - 00:04–00:06 The woman applies the eyeshadow to her eyelid. - 00:06–00:09 The ad shows swatches of the eyeshadows on a hand, emphasizing the pigmentation of the product. - 00:09–00:11 A second woman applies the eyeshadow to her eye, demonstrating its blendability. - 00:11–00:14 Another hand demonstrates applying a glitter eyeshadow shade onto the eyelid. - 00:14–00:16 The ad shows arm swatches of all 15 shades in the palette. - 00:16–00:19 The ad shows the first woman with a completed eye look. - 00:19–00:21 The second woman appears on screen with a completed eye look.

# Ad summary This ad showcases the ColourPop 9-pan eyeshadow palette, emphasizing its versatility and features through close-up shots of eye makeup applications and diverse models. It highlights the palette's long-lasting formula, blendability, and range of matte and metallic finishes, targeting makeup enthusiasts looking for a palette suitable for creating various looks. # Brand positioning ColourPop is presented as a versatile and inclusive beauty brand that caters to a diverse audience. The brand is positioned as offering high-quality makeup products, as evidenced by the eyeshadow palette, that empower individuals to express themselves creatively. The emphasis on various skin tones and makeup styles suggests that ColourPop embraces individuality and provides tools for both everyday looks and more dramatic, smokey eye styles. The brand appears to ignore traditional beauty norms by showcasing a range of diverse individuals with various hairstyles and skin tones, signaling a commitment to inclusivity and self-expression. # Product The ColourPop 9-pan eyeshadow palette is a compact collection of nine different eyeshadow colors, designed to create a variety of makeup looks, from smokey to everyday styles. It features a long-lasting formula that blends like a dream and comes in both matte and metallic finishes. The palette is suitable for anyone looking to experiment with different eye makeup styles and colors. The ad explicitly showcases the ease of application and the versatility of the palette, appealing to both makeup novices and enthusiasts. The inclusion of various skin tones in the ad addresses a potential purchase barrier by demonstrating the product's suitability for a wide range of complexions. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end, which supports the intended tone of showcasing quality makeup products. The pacing is fast, with several cuts per minute, creating an engaging and dynamic viewing experience. The editing style is synchronized with the music beats, making the ad visually appealing and rhythmically consistent. # Hooks Text overlay: 00:00–00:03: The palette built / 00:00–00:03: for any look 👀 Visual: 00:00–00:01: A close-up shot of an eye with pink eyeshadow applied. The skin is light-toned, and the eyelashes are dark with mascara. The camera is steady, focusing on the eye and surrounding area, with a pink hue lighting. / 00:01–00:03: A medium close-up shot of an eye where a brush is applying light green eyeshadow. The skin is light-toned, and the camera is steady, focusing on the application of the eyeshadow. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of limited versatility in eyeshadow palettes by highlighting that the ColourPop 9-pan palette is “built for any look.” # Value propositions - Versatility: Palette built for any look - Performance: Long-lasting formula - Ease of Use: Blends like a dream - Variety: Comes in matte & metallic finishes - Diversity: Create looks from smokey to everyday # Benefits - The palette built for any look - Blends like a dream - Create looks from smokey to every day # Features - 9-pan eyeshadow palette - Long-lasting formula - Comes in matte & metallic finishes # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – All visuals are from the customer's point of view showcasing looks and how to apply. # Storyline - 00:00–00:03 The ad starts with an extreme close-up of an eye with eyeshadow already applied. - 00:01–00:03 Next, the application of green eyeshadow is shown on an eyelid, demonstrating the product in use. This showcases the product's application process and aims to capture the viewer's attention with a vibrant color. - 00:03–00:04 The ad transitions to a person holding the 9-pan eyeshadow palette, displaying the product itself. This introduces the product and allows the viewer to see the range of colors available. - 00:04–00:05 Another person demonstrates picking up eyeshadow with a brush, highlighting the palette's usability and texture. - 00:05–00:07 The application of the eyeshadow to the eye is shown, emphasizing the ease of blending and the product's smoothness. This reinforces the quality of the product and addresses potential concerns about application. - 00:07–00:09 The ad presents another application of eyeshadow, illustrating different finishes available. This showcases the product's versatility in creating various looks. - 00:09–00:10 The ad showcases a finished eye makeup look, displaying the final result. This aims to inspire the viewer and demonstrate the achievable outcome with the product. - 00:10–00:12 The ad displays a variety of individuals with different makeup styles using the eyeshadow palette. This emphasizes the product's broad appeal and versatility for different styles and skin tones. - 00:11–00:12 Finally, the ad shows the brand name, reinforcing brand recognition and identity.

# Ad summary This ad showcases ColourPop's blurry cloud lip product through close-up shots of the product and its application. The ad highlights the product's features and availability while encouraging viewers to shop now. # Brand positioning ColourPop is presented as a brand that offers accessible and trendy beauty products. The brand emphasizes ease of use and comfort. The blurry cloud lip product aligns with current beauty trends, offering a soft, blurred finish that is easy to achieve. ColourPop skips traditional beauty brand formality, adopting a playful and approachable style. Positioning is functional, focusing on simplicity and ease of application. # Product The ColourPop blurry cloud lip is a lip product designed to provide a soft, blurred finish. It glides on like butter, offering cloud-like comfort. The product is available in 12 shades, making it accessible to a wide range of consumers. The product is designed to create blurry cloud lips easily, addressing the need for simple and trendy beauty solutions. The packaging is a frosted tube with the brand name in a handwritten font. # Visual style The ad has a soft, polished aesthetic with a focus on showcasing the product and its application. The editing style involves quick cuts to maintain viewer engagement. The production quality is polished with clean visuals and soft lighting, aligning with the beauty industry's standards. The pacing is moderate. # Hooks Text overlay: 00:00–00:01 The lip upgrade you didn't know you needed 👄☁️ Visual: 00:00–00:01 A stack of multiple ColourPop blurry cloud lip products are shown in a blurred close-up. The tubes are pink, and the brand name is visible in white. The background is a soft pink. # Funnel stage Conversion # Pain points The ad solves the pain point of difficult lip application and the desire for trendy makeup looks that are easy to achieve. The frustration is not explicitly stated but implied through the 'Blurry cloud lips made easy...' emphasizing the product's simplicity. # Value propositions - The lip upgrade you didn't know you needed: Highlights the product as an essential addition to one's beauty routine, suggesting it addresses an unmet need. - Blurry cloud lips made easy: Emphasizes the ease of achieving a trendy look, removing the complexity and intimidation often associated with makeup application. # Benefits - Easy application - Comfortable wear - Blurred lip effect - Variety of shades # Features - Glides on like butter - Cloud-like comfort - Soft blurred finish - Available in 12 shades # Call to action Shop now 🛍️ # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user demonstrating the product's features and benefits. # Storyline - 00:00–00:01 The ad opens with a close-up of multiple ColourPop blurry cloud lip products stacked, creating visual appeal and introducing the product range. - 00:01–00:02 The camera then focuses on a single tube of the product against a pink background, emphasizing the product's sleek packaging. - 00:02–00:03 The ad cuts to a close-up of lips as the blurry cloud lip product is applied, showcasing the smooth application and texture. - 00:03–00:04 This application shot continues, visually demonstrating the product's ease of use and desirable finish. - 00:04–00:05 The ad then presents the product next to the applicator. Text overlay states that it has a soft, blurred finish, which highlights its unique selling point. - 00:05–00:06 Another close-up of lip application reiterates product application and showcases the range of color. - 00:06–00:07 The finished look of the applied lip product is then shown, reinforcing the 'blurry cloud lips' effect. - 00:07–00:08 Again, the product is shown with the applicator, highlighting the finish. - 00:08–00:09 The lip application is shown again, demonstrating how the user will apply the product. - 00:09–00:11 Finally, the product is shown being applied, the brand name is displayed, and the product shown again.

# Ad summary This ad demonstrates ColourPop's liquid blush. The ad showcases a beauty influencer applying the blush and highlighting its key features. The ad aims to promote the product's weightless texture, buildable coverage, hydrating properties, long-wearing formula, and natural finish. # Brand positioning ColourPop is presented as an accessible beauty brand that combines quality with affordability, making trendy makeup available to a broad audience. The brand's positioning is functional, focusing on delivering effective products that are easy to use and incorporate into everyday makeup routines. It promotes values of accessibility, trendiness, and self-expression through makeup, aligning with a lifestyle that values both beauty and practicality. ColourPop is presented as a brand that democratizes beauty by offering products that are both high-quality and budget-friendly, pushing against the idea that good makeup needs to be expensive. # Product The product featured is ColourPop's liquid blush, highlighted for its weightless texture, hydrating, skincare-infused formula, buildable coverage, long-wearing properties, and natural finish. The blush is presented as easy to apply, blendable, and suitable for creating a natural look. It's designed for anyone looking to add a touch of color to their complexion with a product that also cares for the skin. The ad emphasizes the blush's ability to provide a seamless, natural finish, making it a versatile option for various skin tones and makeup styles. The product is packaged in a mini pink bottle with a wand applicator. The ad tells the viewer that this product is worth trying or buying because it offers a combination of skincare benefits and makeup enhancement. # Visual style The ad has a polished yet accessible aesthetic, typical of UGC content. The editing style consists of quick cuts, synchronized to the music. The production quality is high, suggesting a professional or semi-professional creator setup, creating a hybrid feel between UGC and commercial content. The pacing is moderate, with cuts every 2-3 seconds, maintaining a consistent rhythm throughout the ad. The audio-visual sync is very consistent. # Hooks Spoken: 00:00–00:01 Why ColourPop's liquid blush? Text overlay: 00:00–00:10 Visual: 00:00–00:01: Close-up shot of a light-skinned woman with brown hair and bangs, wearing a white top. She holds a ColourPop liquid blush in one hand and its open container with applicator in the other. The background is a plain white door. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of finding a blush that looks natural, feels comfortable on the skin, and is easy to blend for daily use. It implicitly addresses the frustration of blushes that may be too heavy, difficult to blend, or not long-lasting. # Value propositions - Weightless texture: Comfortable to wear, doesn't feel heavy on the skin - Hydrating, skincare-infused formula: Provides skincare benefits while adding color - Super buildable & blendable: Easy to customize the intensity and achieve a seamless look - Long-wearing: Lasts throughout the day - Natural finish: Gives a healthy, radiant glow # Benefits - Provides a natural look - Easy to blend - Buildable coverage - Hydrates skin # Features - Weightless texture - Hydrating, skincare-infused formula - Super buildable & blendable - Long-wearing - Natural finish # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a creator demonstrating the product. # Storyline - 00:00–00:01 The ad begins by showcasing the ColourPop Liquid Blush in its packaging, held by a beauty influencer. The intention is to immediately introduce the product and capture attention with a focus on its cute, compact design. The perspective is from the brand, presenting the product in a positive light, and the tone is upbeat and inviting. - 00:01–00:04 The influencer applies the blush to her cheek, demonstrating how it looks on the skin. This shows the product in use and highlights its application process. The perspective is from the viewer's point of view, observing how the blush appears when applied. The tone is informative, aiming to show the product's effectiveness and ease of use. - 00:04–00:10 As the influencer blends the blush with a brush, on-screen text highlights the product's features, such as its weightless texture, buildable coverage, hydrating formula, long-wearing properties, and natural finish. This step communicates the benefits and qualities of the blush. The perspective shifts to the brand, emphasizing the product's attributes, and the tone is persuasive, aiming to convince the viewer of the product's value.

# Ad summary This ad promotes ColourPop's Fresh Kiss Glossy Lip Balm, showcasing its various shades and moisturizing benefits. # Brand positioning ColourPop is presented as an accessible beauty brand offering trendy and affordable cosmetic products, as conveyed through the bright color palettes and playful on-screen text. The brand appears to target younger consumers who seek fun, cruelty-free, on-trend makeup options without breaking the bank. Their tone is casual and inviting. # Product The ad promotes ColourPop's Fresh Kiss Glossy Lip Balm, highlighting its hydrating and nourishing properties, as well as its infusion with peptides. The lip balm comes in multiple shades, ranging from clear to reds to brown. It’s presented as glossy, yummy, and hydrating, all features that the brand emphasizes with text overlays. The product is designed to provide moisture and shine to the lips. The packaging is a squeeze tube with a rounded applicator tip. A cruelty-free logo is displayed on one of the packages. # Visual style The ad features a bright and colorful aesthetic, consistent with the ColourPop brand. The editing is fast-paced, showcasing the lip balm's different shades. The production quality is polished, with close-up shots that highlight product details. The backgrounds are a light pink and create a bright and cheery mood. Overall, the visual style aims to appeal to a younger demographic that enjoys trendy and visually appealing content. The editing cut is approximately 170 BPM. # Hooks Text overlay: 00:00–00:03 THE LIP BALM THAT RUINS ALL OTHER LIP BALMS 💋 / 00:02–00:03 Fresh Kiss Glossy Lip Balm 💌 Visual: 00:00–00:02 Close-up shot of the bottom lip of a person. The skin is fair and reflects a lot of light. A red lip balm applicator is touching the bottom lip and the product is being applied. Text is overlaid on the shot. / 00:02–00:03 The camera is positioned looking down on multiple tubes of ColourPop Fresh Kiss Glossy Lip Balm. The tubes are various shades of pink, peach and red, and arranged on a pink surface. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Hydrates & nourishes 💧 - Grab the new fav lippie 💋 # Benefits - Hydrates & nourishes # Features - Infused with Peptides - Glossy # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official brand’s perspective, showcasing product features and benefits through direct visuals and text overlays. # Storyline - 00:00–00:02 00:00–00:02 A close-up shot shows a lip balm applicator applying product to a person's bottom lip. - 00:02–00:03 00:02–00:03 The shot transitions to an array of ColourPop Fresh Kiss Glossy Lip Balms. - 00:03–00:06 00:03–00:06 The ad displays the applicators for the lip balm in various shades. - 00:06–00:09 00:06–00:09 Next, the ad shifts to a demonstration of different shades of the product being swatched on an arm. - 00:09–00:14 00:09–00:14 These close-up shots continue to showcase product details such as color and shine, while an arm swatch shows off a range of shades. - 00:14–00:17 00:14–00:17 The final shot showcases an arm displaying different shades of the product.

# Ad summary A promotional video demonstrating the ColourPop Shadow of Secrets palette. The video opens with trendy music and an on-screen text overlay stating, 'POV: You found a palette that makes smokey eyes easy'. The video highlights the color payoff and blendability of the palette through visual demonstrations. # Brand positioning ColourPop is presented as a fun, trendy, and accessible makeup brand. The brand is positioned to appeal to makeup enthusiasts and beginners who want to experiment with colorful and creative looks. ColourPop sets itself apart by offering high-quality products at affordable prices, pushing against the idea that good makeup needs to be expensive. The brand embraces a youthful, playful tone, focusing on ease of use and versatility, as demonstrated by the eyeshadow palette featured in the ad. # Product The featured product is the ColourPop Shadow of Secrets eyeshadow palette. It is presented as an easy way to achieve a smokey eye look. The palette contains 15 shades that are ultra-pigmented, effortlessly blendable, and apply evenly. The shades come in rich, romantic colors. The palette is presented as an all-in-one solution for creating a variety of sultry looks. The ad emphasizes the product's ease of use and high-quality formula, making it appealing for both makeup beginners and experienced users. # Visual style The ad has a trendy, UGC-inspired aesthetic. The editing style includes quick cuts and close-up shots, emphasizing the product details and makeup application process. The production quality is polished, but it maintains a casual feel, suitable for social media platforms. The color palette is rich, with romantic shades that mirror the product's theme. The pacing is fast, designed to keep viewers engaged. # Hooks Spoken: 00:00–00:03 [Upbeat trendy music] Text overlay: 00:00–00:03 POV: You found a palette that makes smokey eyes easy Visual: 00:00–00:02 A close-up of the Shadow of Secrets palette against a black background with dark pink roses. The palette is adorned with the words 'A Shadow of Secrets' in white cursive font. / 00:02–00:03 A hand with a light pink nail gently opens the palette to reveal 15 different shades of eyeshadow. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of smokey eye looks being difficult to create. # Value propositions - The palette makes smokey eyes easy - Comes in rich, romantic shades. # Benefits - Ultra-pigmented - Effortlessly blendable - Applies evenly - One palette for all your sultry looks # Features - 15 shades # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the POV of the makeup users demonstrating product use. # Storyline - 00:00–00:03 00:00–00:03 The video begins with an image of the product packaging decorated with magenta flowers. - 00:03–00:06 00:03–00:06 The camera zooms into the palette to display all of the colors it contains. - 00:06–00:09 00:06–00:09 The woman in the video applies eyeshadow to her eye. - 00:09–00:11 00:09–00:11 The camera shows the different colors swatched on someone's hand. The text on the screen reads 'Ultra-pigmented'. - 00:11–00:15 00:11–00:15 The woman applies eyeshadow to her eye. The text on the screen reads 'Effortlessly blendable'. - 00:15–00:17 00:15–00:17 The woman applies eyeshadow to her eye. The text on the screen reads 'Applies evenly'. - 00:17–00:21 00:17–00:21 The camera displays arm with all of the eyeshadows swatched. The text on the screen reads 'Comes in 15 rich, romantic shades'. - 00:21–00:23 00:21–00:23 A woman displays a completed eye look. The text on the screen reads 'One palette for all your sultry looks'. - 00:23–00:24 00:23–00:24 The video ends with a woman displaying a completed eye look. The brand name 'ColourPop' is on the screen.

# Ad summary This ad showcases ColourPop's Fresh Kiss Glossy Lip Balms, highlighting their glossy texture, moisturizing properties, and peptide infusion. The ad features close-up shots of the lip balms being applied and swatched, emphasizing their different shades and the shiny finish they provide. # Brand positioning ColourPop is presented as a youthful and trendy brand that focuses on creating fun and accessible beauty products. The brand emphasizes providing high-quality cosmetics at an affordable price point. The alignment with cruelty-free practices reinforces the brand's commitment to ethical standards. # Product The ColourPop Fresh Kiss Glossy Lip Balm is a hydrating and nourishing lip product infused with peptides. The balm offers a glossy finish and comes in various shades, ranging from clear to tinted colors like pink, red, and brown. The lip balm is cruelty-free and packaged in a squeeze tube with a rounded applicator tip, designed for easy and smooth application. The product aims to provide both cosmetic enhancement and lip care. # Visual style The ad features a clean and bright aesthetic, using a consistent pink background to emphasize the brand's youthful and playful tone. The editing style includes quick cuts to showcase different product shades and textures, creating a dynamic rhythm. The production quality appears polished, lending a professional look to the ad. Pacing is fast and consistent, with approximately 8 cuts per minute, designed to keep the viewer engaged. # Hooks Text overlay: 00:00–00:02: NOT JUST ANOTHER LIP BALM 💋 Visual: 00:00–00:02: A close-up shot shows a pink-tinted lip balm applicator being used to apply lip balm to a person's lips. The skin is fair, and the focus is on the glossy texture of the lip balm. Lighting is bright with visible highlights. The camera is static, capturing a detailed view of the application. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using lip balms that don't provide both moisture and a glossy finish. This is implied through the opening text overlay, "NOT JUST ANOTHER LIP BALM 💋", which suggests that the product is superior to typical lip balms. # Value propositions - Infusion of peptides adds value by enhancing lip health while moisturizing - Glossy, hydrating, and nourishing gives lips moisture and a shiny look # Benefits - New fav lippie # Features - Infused with Peptides - Hydrates & nourishes - Glossy # Call to action Grab the new fav lippie 💋 # Social proof - None used. # Point of view - Brand 100% – All visuals and text overlays are used to convey the product’s features, benefits, and branding. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up shot of a clear, glossy lip balm being applied to lips, emphasizing its texture. This is designed to immediately capture attention and highlight the product’s key feature: a glossy finish. The perspective is from a viewer observing the application. - 00:02–00:05 00:02–00:05: The ad transitions to a shot of multiple Fresh Kiss Glossy Lip Balm tubes in different colors, laid out on a pink surface. This is intended to introduce the product line and showcase the range of shades available. The perspective is from a viewer observing the product range, with a clean, product-focused visual style. - 00:05–00:07 00:05–00:07: The ad shows close-ups of the lip balm applicators with the product being swatched on an arm. The ad spotlights the product features and benefits—glossy finish, hydration, and peptide infusion—while demonstrating the different color options on skin. The perspective is from a viewer observing the demonstration. - 00:07–00:11 00:07–00:11: The ad continues to show close-ups of different lip balm shades and applicators to emphasize variety. This is intended to entice viewers with options, while still reinforcing the overall messaging around texture and hydration. The perspective is from a viewer observing the different lip balm options. - 00:11–00:16 00:11–00:16: The ad concludes with more swatches of the different lip balm colors. This emphasizes the product's range and allows the viewer to see how each shade appears on skin, while prominently displaying the ColourPop brand. The perspective is from a viewer observing all the options.

# Ad summary This ad promotes Colourpop's Fresh Kiss Glossy Lip Balm. The ad showcases various shades of the lip balm, emphasizing its hydrating and glossy qualities. The ad features close-up shots of the lip balm being applied to the lips and swatched on an arm. # Brand positioning Colourpop is presented as a brand that creates accessible and trendy beauty products. The brand's identity is playful, youthful, and cruelty-free, as highlighted by the presence of a cruelty-free logo on the product packaging. Colourpop aims to occupy a space in the consumer's mind as an innovative beauty brand, offering a wide range of colors and finishes. The brand's positioning is both functional, providing hydrating lip care, and emotional, enhancing the user's natural beauty. # Product The product featured is Colourpop's Fresh Kiss Glossy Lip Balm, presented as a hydrating and nourishing lip product. It is shown in various shades and described as "Glossy" and "Hydrating." The lip balm is infused with peptides and is intended for anyone seeking a glossy and hydrating lip product. The balm comes in a squeezable tube with a rounded applicator tip. The product is marketed as a go-to "fav lippie." # Visual style The ad has a bright and polished aesthetic, with a focus on close-up shots to highlight the texture and gloss of the lip balm. The editing features quick cuts to maintain a fast pace, with smooth transitions between shots. The production quality is high-end, resembling a polished commercial. The visual motif is a consistent pink color palette. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:02: THIS LIP BALM WILL MAKE YOU RETHINK OTHERS 💋 Visual: 00:00–00:02: Extreme close-up of a person's lips as a glossy lip balm is applied. The background is blurred. Text overlay: "THIS LIP BALM WILL MAKE YOU RETHINK OTHERS 💋" # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may be dissatisfied with their current lip balms, suggesting that they are not hydrating or glossy enough: "THIS LIP BALM WILL MAKE YOU RETHINK OTHERS." # Value propositions - Provides a glossy and hydrating finish with peptides for lip care - A product that is so good, it will change your mind about lip balms # Benefits - Hydrated and nourished lips - Enhanced lip appearance with a glossy finish # Features - Glossy finish - Hydrating - Nourishing - Infused with Peptides # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a user showcasing and swatching the lip balm. # Storyline - 00:00–00:02 00:00–00:02: A close-up shot shows lip balm being applied to lips, with a text overlay that says, "THIS LIP BALM WILL MAKE YOU RETHINK OTHERS." This is the hook, suggesting the product is so good it will change your perspective on other lip balms. The perspective is from a potential customer. - 00:02–00:03 00:02–00:03: A shot of multiple tubes of lip balm is shown. The shot is of multiple Colourpop Fresh Kiss Glossy Lip Balms in varying colors. - 00:03–00:05 00:03–00:05: The camera focuses on the product. The name of the product is given through a text overlay. The pink tube of the lip balm is shown in the foreground, while multiple other shades of the balm are in the background. - 00:05–00:07 00:05–00:07: Close-up swatch of multiple colors of the lip balm on an arm, along with the words "Infused with Peptides." It is implied that peptides are good for lip health. - 00:07–00:09 00:07–00:09: A close-up shot of red colored lip balm with the text "Hydrates & nourishes" is shown. A drop of water is next to the words. - 00:09–00:16 00:09–00:16: More swatches are shown on the arm. The different shades are showcased with the text "Grab the new fav lippie." The Colourpop brand name is shown in stylized font at the end.

# Ad summary This ad showcases the application of a liquid blush product, emphasizing its features such as a weightless texture, buildability, blendability, hydrating qualities, long-wearing formula, and natural finish. The ad presents these qualities through on-screen text and close-up visuals of the product being applied by an individual to achieve a natural-looking makeup. # Brand positioning The brand aims to occupy a space in the consumer's mind that values both makeup and skincare. The brand aligns with a lifestyle that prioritizes a natural look that is hydrating and long-wearing. It positions itself as offering functional beauty products, emphasizing skincare-infused formulations, buildability, blendability, and a weightless texture for a natural finish, while pushing against the norm of heavy or drying makeup products. # Product The product is a liquid blush designed to provide a natural finish. Its formulation is skincare-infused, hydrating, and long-wearing. It has a weightless texture that is super buildable and blendable. The product comes in a small, pink bottle with a wand applicator, making it easy to apply directly to the face. The ad tells the viewer that this product is worth trying or buying because it combines the benefits of both makeup and skincare, offering a natural, hydrating, and long-lasting look. # Visual style The ad has a polished UGC feel with natural lighting. The editing style includes quick cuts and static shots, maintaining a consistent pacing throughout the ad. # Hooks Spoken: 00:00-00:09: Weightless texture, hydrating, skincare-infused formula, super buildable and blendable, long-wearing, natural finish. Text overlay: 00:00–00:09 What Makes This Liquid Blush So Good 💖 / 00:01–00:09 Weightless texture ✨ / 00:02–00:09 Hydrating, skincare-infused formula 💧 / 00:02–00:09 Super buildable & blendable 🤍 / 00:02–00:09 Long-wearing / 00:03–00:09 Natural finish Visual: 00:00–00:01: Close-up shot of a person holding a liquid blush product. The blush is in a small pink bottle with a white wand applicator. The person's fingers are visible holding the bottle and wand. The background is a blurred white door and wall. / 00:01–00:03: A woman with dark hair and bangs applies dots of pink liquid blush to her cheek using the applicator wand. She is wearing a white top and gold chain necklace. The background is a blurred white door and wall. / 00:03–00:09: The same woman blends the dots of blush with a large makeup brush, using circular motions. She is wearing a white top and gold chain necklace. The background is a blurred white door and wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of using heavy makeup products that don't blend well and may cause skin dryness. # Value propositions - The liquid blush combines makeup and skincare benefits, offering both color and hydration in one product - Its buildable and blendable formula allows users to achieve a customized and natural makeup look, enhancing their beauty routine # Benefits - The product has a lightweight feel on the skin - It nourishes and hydrates the skin - It allows for customizable color intensity - It blends seamlessly for a natural look - It stays in place for extended wear - It provides a natural-looking makeup finish # Features - Weightless texture - Hydrating, skincare-infused formula - Super buildable & blendable - Long-wearing - Natural finish # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of someone using and demonstrating the product. # Storyline - 00:00–00:01 The ad opens by showcasing the liquid blush and its applicator. - 00:01–00:03 The scene transitions to the model applying dots of the blush on her cheek. - 00:03–00:09 The model then blends the blush with a makeup brush to showcase blendability.

# Ad summary This ad showcases ColourPop's "A Shadow of Secrets" collection, highlighting its popularity and limited availability. The ad features various products from the collection, including an eyeshadow palette, lipsticks, lip glosses, and blush compacts, arranged in an aesthetically pleasing flat lay. The text emphasizes the collection's high demand and rapid sell-out, creating a sense of urgency for potential buyers. # Brand positioning ColourPop is presented as a trendy and highly sought-after beauty brand, known for its popular and in-demand products. The brand aligns with a youthful, beauty-conscious audience that values on-trend makeup. The brand's positioning is both functional, offering a range of makeup products, and emotional, creating a sense of urgency and exclusivity around its limited-edition collections. ColourPop seems to be following category norms by offering a wide range of makeup products, but pushing against the norm by creating limited-edition collections that sell out quickly, creating a sense of urgency and exclusivity. # Product The ad features ColourPop's "A Shadow of Secrets" collection, which includes an eyeshadow palette, lipsticks, lip glosses, and blush compacts. The eyeshadow palette features a range of shades in various finishes, including mattes, shimmers, and metallics. The lipsticks are presented in multiple shades, packaged in clear tubes with color-matched caps. The lip glosses are packaged in clear tubes with doe-foot applicators. The blush compacts are heart-shaped and come in two shades. The ad emphasizes the collection's popularity and limited availability, highlighting that it has "Sold out in less than 24 hours!" This creates a sense of urgency and exclusivity, encouraging viewers to purchase the collection quickly before it sells out again. # Visual style The ad has a highly polished, studio-shot production quality with a romantic and moody aesthetic. The visual motifs include a flat lay arrangement, floral elements, and a dark red color scheme. The image treatment includes soft lighting, diffused shadows, and a vintage filter. The typography is integrated with a mix of serif and sans-serif fonts, creating a balance between elegance and modernity. The visual style is designed to be eye-catching and scannable in-feed, with a clear focus on showcasing the products and creating a sense of urgency. # Hooks Headline: A SHADOW of secrets # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of missing out on popular, limited-edition beauty products. The phrase "Sold out in less than 24 hours!" highlights the risk of not purchasing quickly, suggesting that the viewer may experience disappointment if they delay. # Value propositions - None used. # Benefits - None used. # Features - Eyeshadow palette - Lipsticks - Lip glosses - Blush compacts # Call to action None used. # Social proof - The phrase "BACK BY POPULAR DEMAND" serves as social proof, indicating that the collection has been well-received and is highly desired by others. # Point of view - Brand: The brand's POV is present in the ad through the display of the ColourPop logo and the promotion of the "A Shadow of Secrets" collection, aiming to increase brand awareness and drive sales. - External source: The statement "Sold out in less than 24 hours!" is presented as an external validation of the product's popularity, adding credibility to the claim. # Storyline - The ad opens by highlighting the ColourPop brand and the collection name, "A Shadow of Secrets," immediately establishing the brand and product being promoted. This is told from the brand's perspective to introduce the product line. - The ad emphasizes the collection's popularity by stating it is "BACK BY POPULAR DEMAND," creating a sense of urgency and social proof. This is told from the brand's perspective to highlight the product's desirability. - The ad highlights the collection's limited availability by stating it has "Sold out in less than 24 hours!", further emphasizing the urgency to purchase. This is told from an external source to add credibility to the claim.

# Ad summary This ad showcases the new collaboration between Pokemon and ColourPop. The ad features a variety of makeup products, including lipsticks, eyeshadow palettes, blush compacts, and lip masks, all with Pokemon-themed packaging and colors. # Brand positioning ColourPop is presented as a fun, playful, and accessible beauty brand that embraces collaborations with popular culture icons. The brand aims to occupy a space in the consumer's mind as a trend-focused and affordable option for makeup enthusiasts. By partnering with Pokémon, ColourPop aligns itself with a sense of nostalgia, adventure, and collectibility, appealing to a broad audience that enjoys both beauty products and the Pokémon franchise. This collaboration allows ColourPop to push against the norms of traditional beauty brands by incorporating playful and youthful themes, making makeup more approachable and exciting for its customers. The brand positioning is both functional, offering quality makeup products, and emotional, tapping into the joy and nostalgia associated with Pokémon. # Product The ad features a range of makeup products in a collaboration between ColourPop and Pokémon. The products include lipsticks in various shades, each with unique Pokémon-themed packaging featuring characters like Pikachu and Jigglypuff. Eyeshadow palettes are also highlighted, with one palette featuring a variety of Pokémon characters and another with a range of colorful eyeshadows. Additionally, the ad showcases blush compacts in pink, red, and purple shades, each with Pokémon-themed packaging. A Poké Ball lip mask is also featured, packaged in a container shaped like a Poké Ball. These products are designed for makeup enthusiasts and Pokémon fans who want to express their love for the franchise through their beauty routine. The ad emphasizes the fun and playful nature of the collaboration, making the products appealing to those seeking a unique and nostalgic makeup experience. # Visual style The ad has a bright and playful visual style, with a light yellow background and colorful product packaging. The production quality is highly polished, with studio-shot images of the makeup products. The visual motifs include a grid layout and flatlay arrangement of the products. The image treatment includes background removal and color grading to enhance the vibrancy of the colors. The typography is large and bold, making it easy to read. The overall style is designed to be eye-catching and appealing to a younger audience, mimicking the aesthetic of social media platforms like Instagram. # Hooks Headline: Train in style with battle-worthy hues! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Pokémon and ColourPop collaboration offers a unique and nostalgic makeup experience for fans of both brands. - The makeup collection allows you to express your love for the Pokémon franchise through your beauty routine. # Benefits - Express your love for the Pokémon franchise through your beauty routine - Unique and nostalgic makeup experience - Fun and playful makeup collection # Features - Lipsticks in various shades - Eyeshadow palettes with Pokémon characters and colorful eyeshadows - Blush compacts in pink, red, and purple shades - Poké Ball lip mask # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the collaboration between Pokémon and ColourPop and highlighting the range of makeup products available in the collection. # Storyline - The ad opens with the Pokémon and ColourPop logos, immediately establishing the collaboration and setting the stage for a fusion of beauty and pop culture. This is told from the brand's perspective to grab the viewer's attention with a well-known collaboration. - The tagline "Train in style with battle-worthy hues!" is presented, framing the makeup collection as tools for self-expression and empowerment, aligning with the adventurous spirit of Pokémon training. This is told from the brand's perspective to highlight the theme of the collaboration. - The ad showcases a variety of makeup products, including lipsticks, eyeshadow palettes, blush compacts, and lip masks, each with Pokémon-themed packaging and colors. This is told from the brand's perspective to display the range of products available in the collection. - The ad concludes with a close-up of the Poké Ball lip mask, emphasizing its unique design and highlighting it as a standout product in the collection. This is told from the brand's perspective to draw attention to a specific product and encourage purchase.

# Ad summary This ad features a close-up of a woman's lips with a shimmery lip gloss applied. The ad highlights the product's glossy finish and its association with the Disney Princess brand. # Brand positioning ColourPop is presented as a trendy and collaborative brand, partnering with Disney to create themed makeup collections. The brand aims to occupy a space in the consumer's mind as an accessible yet high-quality makeup brand that aligns with pop culture and nostalgia. The brand promotes fun and self-expression through makeup, pushing against the norm of overly serious or exclusive beauty brands. The brand positioning is both functional, offering quality makeup, and emotional, tapping into the nostalgia and fantasy associated with Disney Princesses. # Product The featured product is an Ultra Glossy Lip gloss, designed to provide a high-shine finish. The gloss is shown applied to the lips, demonstrating its glossy texture and shimmery appearance. The product is associated with the Disney Princess brand, suggesting it is designed for those who enjoy the fantasy and nostalgia of Disney. The ad highlights the product's ability to create a 'Lip Gloss Fit For A Princess,' emphasizing its luxurious and glamorous qualities. The ad addresses the purchase barrier of potentially dull or lackluster lip products by showcasing the intense shine and shimmer of the Ultra Glossy Lip. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a close-up beauty shot, focusing on the product's application and finish. The image treatment includes color grading to enhance the gloss's shimmer and a shallow depth of field to keep the focus on the lips. The typography is integrated with a clean and legible font choice. The style contrasts with platform-native content by being highly produced, aiming to capture attention through its professional aesthetic. # Hooks Headline: ULTRA GLOSSY LIP Lip Gloss Fit For A Princess # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of wanting a lip gloss that provides a high-shine, glamorous look. The phrase 'Lip Gloss Fit For A Princess' suggests that other lip glosses may not provide the desired level of luxury and shine. # Value propositions - The product is an Ultra Glossy Lip gloss, which is positioned as being fit for a princess, implying a luxurious and glamorous experience. # Benefits - Lip Gloss Fit For A Princess # Features - ULTRA GLOSSY LIP # Call to action None used. # Social proof - None used. # Point of view - Customer: The close-up shot of the lips with the glossy lip gloss applied is from the customer's point of view, showcasing the product's visual appeal and how it looks when worn. - Brand: The 'ULTRA GLOSSY LIP' text and 'Lip Gloss Fit For A Princess' tagline are from the brand's point of view, communicating the product's name and associating it with the Disney Princess brand. - Brand: The ColourPop and Disney Princess logos are from the brand's point of view, reinforcing the brand partnership and product association. # Storyline - The ad opens with a close-up shot of a woman's lips, showcasing the shimmery lip gloss. This is intended to immediately capture the viewer's attention and highlight the product's visual appeal from the customer's perspective. - The product is then identified as an 'ULTRA GLOSSY LIP' gloss, with the tagline 'Lip Gloss Fit For A Princess.' This is the brand telling the audience what the product is and associating it with the Disney Princess brand, creating a sense of luxury and fantasy. - The ad concludes with the ColourPop and Disney Princess logos, reinforcing the brand partnership and product association. This is the brand solidifying its identity and the product's place within its collaborative collection.

# Ad summary This ad showcases ColourPop's Shadow Stix, highlighting their creamy texture, high-impact pigment, and long-wearing finish. The ad features various shades and demonstrates their application, emphasizing the product's ease of use and versatility. # Brand positioning ColourPop is presented as a fun, accessible beauty brand that offers a wide range of colorful and trendy products. The brand emphasizes ease of use and high-impact results, positioning itself as a go-to for both makeup novices and enthusiasts. ColourPop aligns with a playful, creative lifestyle, pushing against the norms of high-maintenance beauty routines by offering simple, effective solutions. The brand positioning is both functional (easy application, long-lasting) and emotional (expressive, fun). # Product ColourPop's Shadow Stix are creamy eyeshadow pencils designed for easy and high-impact application. The product is for anyone looking for a quick and versatile eyeshadow solution. The ad highlights features such as high-impact pigment in a single swipe, a long-wearing finish, and a super creamy texture. The Shadow Stix come in both matte and metallic finishes, offering a variety of looks. The ad addresses the purchase barrier of time and skill by showcasing how easy it is to achieve a glam look with zero touch-ups. The Shadow Stix are presented as a convenient way to achieve all-day glam. # Visual style The ad has a polished, UGC-style aesthetic with a focus on close-up product shots and demonstrations. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, with clear lighting and crisp visuals, giving it a commercial feel while still maintaining a relatable, user-generated vibe. The visual motif includes a consistent pink color scheme and a focus on the product's creamy texture and vibrant colors. The pacing is quick, with approximately 10 cuts per minute, maintaining a consistent rhythm throughout the ad. The cuts and text overlays are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Text overlay: The creamy eyeshadow that actually lasts 💗 (AirDrop) Visual: 00:00–00:02: A close-up shot of several ColourPop Shadow Stix in various colors, arranged in a cluster. The background is blurred with soft, floral elements. An AirDrop notification appears in the center of the frame, displaying the text "The creamy eyeshadow that actually lasts" with a heart emoji. The notification has "Decline" and "Accept" buttons. The camera is stationary, focusing on the product and the notification. / 00:02–00:03: A close-up shot of a fair-skinned arm with swatches of the Shadow Stix in various colors. The background is blurred with soft, floral elements. The AirDrop notification remains in the center of the frame. The camera is stationary, focusing on the swatches and the notification. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of eyeshadow that fades quickly or requires frequent touch-ups. "The creamy eyeshadow that actually lasts" directly counters this pain point. # Value propositions - Creamy eyeshadow that actually lasts - High-impact pigment in a single swipe - All-day glam with zero touch-ups # Benefits - Easy application - All-day glam - Zero touch-ups # Features - Creamy texture - High-impact pigment - Long-wearing finish - Matte & metallic finishes # Call to action Find your favorite shades at colourpop.com # Social proof - None used. # Point of view - Customer 5% – The ad opens with an AirDrop notification, creating a sense of exclusivity and trendiness. - Brand 95% – The majority of the ad is told from the brand's perspective, showcasing product features, benefits, and demonstrations. # Storyline - 00:00–00:02 The ad opens with an AirDrop notification featuring the text, "The creamy eyeshadow that actually lasts." This is intended to grab attention with a modern, relatable format, suggesting the product is desirable and easily shared. The perspective is from a customer receiving the notification, creating a sense of exclusivity and trendiness. The tone is playful and inviting. - 00:02–00:05 The ad transitions to showcasing the product packaging and introducing ColourPop's Shadow Stix. This is a brand-driven moment, officially presenting the product. The tone is enthusiastic and informative. - 00:05–00:09 The ad demonstrates the high-impact pigment of the Shadow Stix with a single swipe on the arm. This is a product demo, highlighting the ease and effectiveness of the product. The perspective is from the brand, showcasing the product's performance. The tone is confident and persuasive. - 00:09–00:17 The ad shows the application of the Shadow Stix on the eye, emphasizing its long-wearing finish and super creamy texture. This is a close-up demonstration, focusing on the product's benefits and ease of use. The perspective is from the brand, showcasing the product in action. The tone is informative and reassuring. - 00:17–00:18 The ad highlights the all-day glam and zero touch-ups benefit, reinforcing the product's convenience and longevity. This is a brand-driven message, emphasizing the value proposition. The tone is confident and appealing. - 00:18–00:22 The ad showcases a variety of shades and directs viewers to find their favorite shades at colourpop.com. This is a call to action, encouraging viewers to explore and purchase the product. The perspective is from the brand, providing a direct instruction. The tone is inviting and promotional.

# Ad summary This ad showcases ColourPop's liquid blush, highlighting its features and benefits through demonstrations on various skin tones. The ad emphasizes the blush's long-lasting glow, buildable coverage, pigmentation, creamy texture, skin-loving ingredients, and pearl finish. # Brand positioning ColourPop is presented as a modern, accessible beauty brand that offers a range of fun and trendy cosmetic products. The brand is positioned as youthful and inclusive, with a focus on providing high-quality makeup at an affordable price point. ColourPop aligns with a lifestyle of self-expression and experimentation, encouraging customers to play with color and create their own unique looks. The brand pushes against the norms of exclusivity often found in the beauty industry by showcasing diverse models and offering products that cater to a wide range of skin tones and preferences. ColourPop's positioning is both functional, offering effective and innovative products, and emotional, promoting creativity and self-confidence. # Product The featured product is ColourPop's Liquid Blush, a cosmetic product designed to add a natural-looking flush of color to the cheeks. The blush is available in multiple shades and is packaged in a small, clear tube with a heart-shaped applicator. The ad highlights several key features of the liquid blush, including its 8-hour glowy flush, buildable and blendable formula, perfect pigmentation, weightless and creamy texture, skin-loving ingredients, and pearl finish. The product is suitable for anyone looking to achieve a radiant and effortless makeup look. The ad addresses the purchase barrier of potential difficulty in application by demonstrating how easily the blush can be applied and blended for a seamless finish. The ad tells the viewer that this product is worth trying because it offers a long-lasting, customizable, and skin-friendly way to enhance their natural beauty. # Visual style The ad has a polished UGC feel, with a focus on showcasing the product in a relatable and accessible way. The editing style is quick cuts, with each shot focusing on a specific feature or benefit of the blush. The production quality is high-end, with soft lighting and clear visuals. The pacing is fast, with cuts timed to the music beats. The overall aesthetic is clean and modern, with a focus on showcasing the product's colors and textures. # Hooks Spoken: 00:00–00:02: Why should I swap my blush for ColourPop's Liquid Blush? Text overlay: 00:00–00:02: Why should I swap my blush for / 00:00–00:02: ColourPop's Liquid Blush? Visual: 00:00–00:02: A person with light skin and manicured nails holds three tubes of ColourPop Liquid Blush in various shades of pink. The background is a plain white surface. The camera is close-up and slightly shaky, focusing on the product packaging and colors. The lighting is bright and even, highlighting the textures and details of the blush tubes. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional blushes may not provide a long-lasting glow, may be difficult to blend, or may not be suitable for all skin types. The question "Why should I swap my blush for ColourPop's Liquid Blush?" directly addresses the viewer's potential dissatisfaction with their current blush. # Value propositions - Achieve a radiant and effortless makeup look with a blush that lasts all day. - Customize your blush intensity with a buildable and blendable formula. - Enhance your natural beauty with a blush that is both effective and skin-friendly. # Benefits - Long-lasting glow - Customizable coverage - Intense color payoff - Comfortable wear - Nourishing for skin - Radiant finish # Features - 8HR glowy flush - Buildable + blendable - Perfectly pigmented - Weightless & creamy texture - Infused with skin-loving ingredients - Available in a pearl finish # Call to action colourpop.com # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of potential customers, showcasing the product's application and results on various skin tones. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a close-up shot of three ColourPop Liquid Blushes being held and rotated. This is intended to grab the viewer's attention and introduce the product in an appealing way. The perspective is from an observer, showcasing the product's packaging and color range. The tone is playful and inviting. - 00:02–00:06 00:02–00:06: A woman with fair skin and dark hair applies the blush to her cheek in three small dots and then blends it with a brush. This demonstrates the product's application and blendability. The perspective is from an observer, showing the product in use. The tone is informative and practical. - 00:06–00:10 00:06–00:10: A woman with pink curly hair applies the blush to her cheek in three small dots and then blends it with a brush. This demonstrates the product's pigmentation and blendability. The perspective is from an observer, showing the product in use. The tone is informative and practical. - 00:10–00:15 00:10–00:15: A woman with dark skin and long dark hair applies the blush to her cheek in three small dots and then blends it with a brush. This demonstrates the product's texture and blendability. The perspective is from an observer, showing the product in use. The tone is informative and practical. - 00:15–00:18 00:15–00:18: A woman with tan skin and long dark hair applies the blush to her cheek and then holds the product up to the camera. This is intended to show the final result and encourage viewers to try the product. The perspective is from an observer, showcasing the product's packaging and color range. The tone is playful and inviting.

# Ad summary This ad for ColourPop's Deja Brew eyeshadow palette features a close-up of a woman wearing eyeshadow from the palette, along with a shot of the palette itself surrounded by coffee beans. The ad highlights the palette's high pigment and ease of use. # Brand positioning ColourPop is presented as a brand that offers high-quality, highly pigmented makeup that is easy to use. The brand aims to occupy a space in the consumer's mind as an accessible brand that delivers professional-looking results without requiring extensive effort or expertise. The brand aligns with a lifestyle that values beauty and self-expression, while also prioritizing convenience and efficiency. ColourPop pushes against the notion that achieving a polished makeup look requires complicated techniques or expensive products, instead promoting the idea that anyone can achieve a stunning look with the right products. # Product The featured product is the "Deja Brew" eyeshadow palette by ColourPop. It is a collection of neutral eyeshadows in various brown and beige tones, designed to create a range of eye looks. The palette is presented as a go-to for any look, with shades that are ultra-pigmented, buildable, and blendable. The palette is for anyone looking for an easy-to-use eyeshadow palette with long-lasting color. The ad addresses the purchase barrier of complicated makeup application by highlighting the palette's ease of use, suggesting that it requires zero effort to achieve a professional-looking result. # Visual style The ad has a clean and polished visual style, with a focus on showcasing the product and its application. The lighting is soft and flattering, highlighting the woman's features and the colors in the eyeshadow palette. The use of coffee beans as a background element adds a thematic touch, tying into the "Deja Brew" name. The overall aesthetic is modern and appealing, designed to capture the viewer's attention and communicate the product's value. # Hooks Headline: Major Pigment. Zero Effort. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of eyeshadow application being difficult or time-consuming. The phrase "Zero Effort" directly signals this frustration. # Value propositions - Major Pigment. Zero Effort. (high color payoff with minimal effort) - Your new go-to palette for any look. (versatile and essential) # Benefits - Easy to create any look - High color payoff - Easy to blend - Long-wearing # Features - Ultra-pigmented - Buildable + blendable - Long-lasting # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the top caption, which highlights the product's key features and benefits, as well as in the product shot itself, which showcases the palette's design and color range. - Customer: The customer's POV is present in the close-up of the woman wearing eyeshadow, which demonstrates the product's real-world application and showcases the potential results. # Storyline - The ad opens by highlighting the key selling points of the eyeshadow palette: "Major Pigment. Zero Effort." This message is delivered from the brand's perspective, aiming to immediately capture the viewer's attention and communicate the product's core benefits. - The ad continues by stating, "Your new go-to palette for any look." This is from the brand's perspective, positioning the palette as a versatile and essential item for any makeup collection. - The ad then lists the product's features: "Ultra-pigmented, Buildable + blendable, Long-lasting." This is from the brand's perspective, providing specific details about the product's performance and quality. - The ad shows a close-up of a woman wearing eyeshadow from the palette. This is from the customer's perspective, demonstrating the product's real-world application and showcasing the potential results. - The ad also shows the eyeshadow palette itself, surrounded by coffee beans. This is from the brand's perspective, providing a visual representation of the product and its color range, while also tying into the "Deja Brew" theme.