How Garden of Life Advertises on Meta

# Ad summary This ad for Garden of Life probiotics uses a whimsical style with bright colors, floral animations, and a female presenter to highlight the brand’s doctor-formulated probiotics that support gut flora. # Brand positioning Garden of Life is presented as a brand that combines scientific expertise with natural ingredients to formulate supplements that support a flourishing gut flora. The ad emphasizes a connection to nature with visuals of flowers, bees, and butterflies, and implies a commitment to health and well-being. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, doctor-formulated probiotics. The positioning seems to be emotional. # Product The ad features Garden of Life’s Dr. Formulated Probiotics, specifically the Once Daily Men’s and Once Daily Women’s formulas. These probiotics contain 50 billion live cultures and support digestive and immune system health. The products are for daily use. The main USP is the combination of doctor-formulated strains to support a flourishing gut flora. The probiotics address the barrier of gut health, making them worth trying or buying for those seeking digestive support and immune system benefits. # Visual style The ad has a whimsical and vibrant aesthetic, combining live-action footage with animated floral elements. The editing style includes smooth transitions and occasional zooms to maintain engagement. The production quality appears polished with bright, even lighting. The pacing is moderate, with cuts timed to key voiceover lines. # Hooks Spoken: 00:01–00:06: At Garden of Life, we combine Dr. Formulated probiotic strains to support a flourishing gut flora. Text overlay: 00:01–00:06: We combine Dr. Formulated / 00:03–00:06: probiotic strains to support / 00:04–00:06: a flourishing gut flora. Visual: 00:01–00:01: A woman with fair skin, short brown hair with bangs, and a yellow sweater is centered in the frame, looking directly at the camera with a slight smile. The background remains the blue sky with clouds. The camera is static, and the lighting is bright. / 00:01–00:03: The woman remains in the center of the frame. Animated flowers, butterflies, and a bee circle her head and shoulders, forming a floral wreath. Two bottles of Garden of Life probiotics appear in the foreground: one labeled “Once Daily Men’s” and the other “Once Daily Women’s”. The background is still the blue sky with clouds, now partially obscured by the animated elements. / 00:03–00:06: The composition remains the same, with the woman, probiotic bottles, and floral animations. The camera zooms in slightly, and more animated elements, such as a ladybug, are added. The lighting remains bright and cheerful. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the need for effective probiotic strains to promote gut health. # Value propositions - Combines doctor-formulated probiotic strains with a commitment to nature. # Benefits - support a flourishing gut flora. # Features - Dr. Formulated Probiotic strains - 50 Billion # Call to action None used. # Social proof - None used # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, using a presenter and visual elements to convey the brand's message. # Storyline - 00:00–00:01 00:00–00:01: The ad starts with the Garden of Life logo against a blue sky background with clouds. This establishes the brand identity and hints at a connection to nature. - 00:01–00:01 00:01–00:01: A woman appears on screen with a confident expression. This introduces the presenter who will guide the viewer through the ad. - 00:01–00:06 00:01–00:06: The presenter introduces the brand and its key selling point: combining doctor-formulated probiotic strains to support gut flora. The visual transitions to animated flowers and butterflies around the products. This reinforces the message about the combination of nature and science. - 00:06–00:07 00:06–00:07: A hand reaches into the frame to interact with the flowers, adding a tactile, organic feel to the ad. - 00:07–00:09 00:07–00:09: The ad concludes with the brand logo and tagline, reinforcing the brand's identity and message of overall wellness.

# Ad summary This ad features Garden of Life's magnesium gummies, presented in a surreal, dreamy environment. The ad highlights the brand's commitment to transforming magnesium into a delightful addition to one's dream routine, promoting feeling alive with their formulas. # Brand positioning Garden of Life is positioned as a health and wellness brand focused on creating 'formulas for feeling alive.' The brand is committed to transforming essential nutrients into enjoyable and accessible formats. The ad showcases a whimsical and dreamlike approach, associating the brand with a positive and optimistic lifestyle. Garden of Life deviates from the clinical feel often associated with supplements, opting for an emotional connection that is uplifting and imaginative. # Product The ad features Garden of Life's Dr. Formulated Magnesium with Pre & Probiotics Gummies, designed to support stress relief, sleep, and recovery. The product contains 100mg of magnesium per serving and is presented as a delicious dream routine. The gummy format aims to make taking magnesium more appealing and convenient, transforming it into a treat-like experience. The ad conveys that this magnesium supplement is an enjoyable way to enhance wellness, rather than a chore. # Visual style The ad features a surreal and dreamlike aesthetic with a high-end commercial feel. The editing is smooth, with slow camera movements and transitions. The visual motifs include oversized fruits, a whimsical landscape, and a dreamy night sky. The pacing is moderate, supporting the relaxing tone. The cuts and product actions are timed to the music. # Hooks Spoken: 00:01–00:06: At Garden of Life, we transform 100mg of magnesium into a delicious dream routine. Text overlay: 00:01–00:05: We transform 100mg of magnesium / 00:03–00:06: into a delicious dream routine. Visual: 00:01–00:04: The scene is still surreal. A woman sitting on grass looks up to a bottle of Garden of Life Magnesium gummies that are being reached for by a hand. The camera zooms slightly. / 00:04–00:06: The background changes to a night sky with stars, clouds, and distant mountains. A woman in a pink shirt and blue pants walks along a branch laden with raspberries. The camera follows her as she balances, looking upwards. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Transforms 100mg of magnesium into a delicious dream routine. # Benefits - Stress relief - Sleep - Recovery # Features - 100mg of magnesium - Pre & Probiotics - Gummies # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand's official voice communicates the product's benefits and the overall brand message. # Storyline - 00:00–00:01 The Garden of Life logo is displayed amidst an animated green landscape, overlaid with information about the product. - 00:01–00:05 The narrator introduces the brand's mission: to transform magnesium into a delicious dream routine. - 00:05–00:07 The scene shifts to a woman walking on a branch, in an environment filled with floating raspberries and a starry night sky. - 00:07–00:09 The Garden of Life logo is displayed again, along with their tagline 'Formulas for feeling alive,' to reinforce the brand message.

# Ad summary This ad promotes Garden of Life supplements. It shows a woman harvesting natural ingredients, which then turn into the brand's supplements, with the slogan "Formulas for feeling alive." # Brand positioning Garden of Life is presented as a brand that provides supplements made from real and potent ingredients. The ad emphasizes the natural aspect of the supplements by showing a woman collecting fruits and vegetables, implying a connection to nature and wellness. The brand aims to occupy a space in the consumer's mind as a provider of natural and organic supplements, aligning with values of health and vitality. The tone is vibrant and positive, promoting a lifestyle of feeling alive. Garden of Life differentiates itself by focusing on real food-based ingredients rather than synthetic alternatives, pushing against the norm of highly processed supplements. The brand positioning is both functional (providing supplements) and emotional (promoting a feeling of vitality and well-being). # Product The ad features a range of Garden of Life supplements, including collagen peptides, women's vitamins, raw organic protein, and vitamin code. Each product is presented as being formulated for feeling alive. The supplements are made with real, potent ingredients, catering to those seeking natural health solutions. The products appear to be targeted at different health needs, from collagen for skin health to protein for muscle support, and vitamins for overall wellness. The ad does not explicitly mention purchase barriers, but it implicitly addresses concerns about the quality and naturalness of supplements by emphasizing real ingredients. # Visual style The ad has a vibrant and natural aesthetic. The editing style includes quick cuts and smooth transitions between shots. The production quality appears polished, with a commercial feel that supports the intended tone of natural health and vitality. Visual motifs include the consistent use of natural elements like fruits, vegetables, and blue sky backgrounds. The pacing is consistent and upbeat, with cuts timed to the music. There are animations throughout. # Hooks Spoken: 00:00–00:01: Garden of Life / 00:01–00:04: Supplements sourced from real, potent ingredients. Text overlay: 00:01–00:04: Supplements sourced from real, / 00:03–00:04: potent ingredients. Visual: 00:00–00:01: The Garden of Life logo is centered on a solid blue background. The logo is a circular emblem featuring a farmer in a field, surrounded by fruits and vegetables. / 00:01–00:04: An animated collage of fruits, vegetables, and herbs in the shape of the Garden of Life logo is displayed against a light blue sky with clouds. In the background, a woman in a straw hat and overalls is seen harvesting from a garden. Products from the brand float around the vegetables. # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the concern that many supplements contain synthetic or artificial ingredients by explicitly focusing on supplements from real, potent ingredients. # Value propositions - Real, potent ingredients for health benefits - Supplements designed to make you feel alive # Benefits - Provides natural supplements - Promotes a feeling of vitality and well-being - Supports overall health # Features - Supplements sourced from real ingredients - Potent ingredients - Formulas for feeling alive # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its products and values. # Storyline - 00:00–00:01 The brand logo of Garden of Life appears on a blue background. - 00:01–00:04 00:01–00:04: A woman is shown harvesting fruits and vegetables in a field. Text overlays appear stating: "Supplements sourced from real, potent ingredients." - 00:04–00:07 00:04–00:07: A shot of several Garden of Life supplements arranged on a grassy surface appears, with 2 people standing on either side. The people are smiling, and the text overlay reads "Formulas for feeling alive." - 00:07–00:09 00:07-00:09: The brand logo reappears on a blue background with the slogan "Formulas for feeling alive."

# Ad summary A woman is seen walking through an animated garden tunnel featuring the Garden of Life logo. She is talking about the benefits of Garden of Life's grass-fed collagen powder. # Brand positioning Garden of Life is a health and wellness brand specializing in supplements and vitamins. The brand positions itself as a provider of 'formulas for feeling alive,' suggesting a focus on vitality and overall well-being through natural ingredients. The brand seemingly ignores industry trends that focus solely on aesthetics and emphasizes inner health benefits. The positioning leans towards emotional and lifestyle benefits by associating products with a sense of aliveness. # Product The ad features Garden of Life Grass-Fed Collagen Peptides, a supplement designed to transform grass-fed collagen into 'locks that flow and skin that glows.' Each serving contains 20g of collagen types I & III, plus probiotics. The ad implies that this product is suitable for those looking to enhance their hair and skin health, suggesting that it addresses concerns about dull hair and skin. # Visual style The ad has a bright and cheerful aesthetic, combining real-life footage with animated backgrounds. The editing is smooth with a mix of static shots and gentle movements. The production quality is polished with commercial-grade elements, aiming for an inviting and trustworthy tone. The pacing is moderate, fitting the rhythm of the voiceover. The cuts are timed to align with the voiceover lines. # Hooks Spoken: At Garden of Life, we transform Text overlay: At garden of life, we transform Visual: 00:00–00:01: The camera is positioned low, looking up at an archway made of tree branches. The sky is blue, and green pastures can be seen. The Garden of Life logo is in the background. / 00:01–00:03: A woman wearing a yellow top and pink skirt walks into the scene. She is smiling and spinning. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the desire for healthy hair and glowing skin. The problem is framed as needing a simple, collagen-based solution. # Value propositions - Transforms grass-fed collagen into visible beauty enhancements. # Benefits - Locks that flow - Skin that glows # Features - Grass-fed collagen - 20g collagen per serving - Collagen types I & III - Probiotics # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is narrated by the brand voice, showcasing the product and its benefits. # Storyline - 00:00–00:02 The ad begins by showcasing an animated garden environment with the Garden of Life logo at the end of the tunnel. The narrator then enters into the garden space. - 00:02–00:04 The narrator discusses how Garden of Life transforms grass-fed collagen. - 00:04–00:07 The product container is shown, followed by the narrator again, smiling. - 00:07–00:09 The Garden of Life logo is shown again.

# Ad summary This ad features a creator who takes viewers along on a sunrise morning adventure. She uses a snowboard that splits into skis to go up a mountain and then makes a protein shake with Garden of Life protein powder. # Brand positioning Garden of Life is presented as a brand that aligns with an active and healthy lifestyle. The brand is positioned as a provider of organic, plant-based protein powder that supports muscle building and overall wellness. The ad emphasizes the convenience and deliciousness of incorporating Garden of Life protein into a daily routine, suggesting that it seamlessly fits into a busy, adventurous lifestyle. The brand aims to occupy a space in the consumer's mind as a reliable and tasty option for those seeking a plant-based protein source. # Product The featured product is Garden of Life's Raw Organic Plant-Based Protein powder. It is a plant-based protein powder that contains 22g of complete protein per serving. The product is designed for individuals looking to build muscle and maintain a consistent protein intake as part of their daily routine. The ad highlights that the protein powder blends easily into shakes, making it a convenient option for a quick and delicious protein boost. The product is presented as a perfect addition to a morning routine, supporting an active lifestyle and muscle recovery. # Visual style The ad has a UGC feel with a mix of outdoor adventure shots and indoor lifestyle scenes. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout. The production quality is a hybrid of polished commercial and casual vlogging, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to the music and voiceover lines. The overall aesthetic is bright and natural, emphasizing the healthy and active lifestyle associated with the brand. # Hooks Spoken: 00:00–00:01 Hey you. / 00:00–00:01 Yes, you. Text overlay: 00:00–00:02 get in the van!! / 00:00–00:02 you're coming with me / 00:00–00:02 HEY YOU Visual: 00:00–00:02 The creator stands outside a white van at night, wearing a green knit hat, glasses, a black jacket, and pink overalls. She holds a microphone and speaks directly to the camera. Text overlays read "get in the van!! you're coming with me" and "HEY YOU". The background is dark, with the van's side door visible. # Funnel stage Consideration # Pain points Sore muscles after an intense workout. # Value propositions - The Raw Organic Plant Based Protein from Garden of Life is perfect because it contains 22G of complete protein and blends right in for a delicious shake. # Benefits - Building those muscles - Blends right in for a delicious shake # Features - Raw Organic Plant Based Protein - 22G of complete protein # Call to action None used. # Social proof - "Last March I put it back into my routine and it sure is building those muscles" – Creator # Point of view - Customer 100% – The entire video is told from the perspective of a customer, sharing her personal experience and routine. # Storyline - 00:00–00:02 00:00–00:02 The creator directly addresses the viewer, inviting them to join her on a sunrise morning adventure. This sets an energetic and engaging tone, immediately drawing the viewer into the experience. - 00:02–00:05 00:02–00:05 The creator gets into her van, emphasizing the spontaneous and adventurous nature of the outing. This creates a sense of excitement and anticipation for what's to come. - 00:05–00:08 00:05–00:08 Inside the van, the creator showcases her snowboard that splits into skis, highlighting the unique and versatile nature of her equipment. This adds a layer of intrigue and demonstrates her passion for outdoor activities. - 00:08–00:10 00:08–00:10 The creator is shown attaching her boots to the skis, preparing for the ascent. This provides a practical demonstration of how the equipment is used, adding a sense of realism to the adventure. - 00:10–00:14 00:10–00:14 The creator is seen skiing up the mountain, admiring the moon and the beautiful scenery. This captures the serene and awe-inspiring aspects of the outdoor experience, emphasizing the beauty of nature. - 00:14–00:18 00:14–00:18 The creator is shown transitioning from skis to snowboard, preparing for the descent. This highlights the versatility of her equipment and her adaptability to different terrains. - 00:18–00:24 00:18–00:24 The creator announces her partnership with Garden of Life and her intention to make a protein shake with their powder after the adventure. This introduces the product integration in a natural and relevant way. - 00:24–00:28 00:24–00:28 The creator showcases the beautiful mountain view, reinforcing the rewarding nature of the early morning adventure. This creates a sense of accomplishment and satisfaction. - 00:28–00:33 00:28–00:33 The creator is shown snowboarding down the mountain, enjoying the thrill of the ride. This captures the excitement and fun of the outdoor activity. - 00:33–00:35 00:33–00:35 The creator returns to her van after the snowboarding session. This signals the end of the outdoor adventure and the transition to the next part of her routine. - 00:35–00:49 00:35–00:49 The creator prepares a protein shake using Garden of Life's Raw Organic Plant-Based Protein powder, highlighting its benefits and ease of use. This provides a practical demonstration of how the product fits into her daily routine. - 00:49–00:55 00:49–00:55 The creator relaxes on the couch with her cat, enjoying the protein shake. This emphasizes the comforting and enjoyable aspects of her post-adventure routine. - 00:55–01:06 00:55–01:06 The creator takes an ice bath, adding a humorous and unexpected twist to her routine. This showcases her adventurous spirit and willingness to push her limits.

# Ad summary This video features a young woman sharing life advice from her mother as she approaches her 30s. The advice is presented through a series of personal anecdotes and stunning visuals of outdoor adventures, seamlessly integrating a daily women's probiotic product from Garden of Life as a key element of self-care and gut health. # Brand positioning Garden of Life is presented as a trusted wellness brand, specifically for women's gut health. It is implicitly endorsed through the creator's personal adoption of the product, inspired by her mother's consistent use and recommendation. The brand aligns with values of proactive health management, self-care, and supporting an active, adventurous, and fulfilling lifestyle. It suggests a functional yet emotionally supportive role in achieving overall well-being, particularly for women navigating significant life transitions like entering their 30s. The brand aims to be seen as a reliable partner in maintaining a 'happy gut' for vitality and a more enjoyable life. # Product The featured product is a 'once daily Women's probiotic' from Garden of Life. The ad emphasizes its ease of use, describing it as 'one of the easiest things I can do every single morning.' Its primary benefit is to 'keep my gut happy,' contributing to an overall sense of well-being and making one's 30s 'a lot more enjoyable.' The product is positioned as a simple, yet essential, daily habit for women focused on their physical health as part of a holistic self-care routine. # Visual style The ad features a highly polished, adventurous, and authentic UGC-inspired visual style. It combines cinematic landscape shots with close-up, personal moments, creating a hybrid feel that is both aspirational and relatable. Editing rhythm is moderately paced, with cuts typically lasting 1-3 seconds, fluidly transitioning between different activities and settings. The production quality is high, using natural light to showcase stunning outdoor environments, contributing to a sense of freedom and health. Visual motifs include breathtaking natural landscapes (mountains, lakes, hot springs), a focus on outdoor activities (hiking, camping, climbing), and intimate domestic scenes. The pacing feels consistent, supporting the narrative flow without feeling rushed or too slow. Cuts are generally smooth, timed to the spoken narrative rather than music beats. # Hooks Spoken: 2026 is my last full year of my 20s, so I asked my mom what she wishes she knew before she turned 30, and I want to read it with you. Text overlay: #GOLPartner / mom's guide to / MY LAST YEAR IN MY 20s Visual: Medium shot of a white female, mid-20s to early 30s, with long brown hair partially covered by a striped purple and pink knit beanie, wearing a light purple puffy jacket. She is seated at a rough wooden picnic table, outdoors, with a large body of water (lake/ocean) and mountains in the distant background under a clear blue sky. She is holding a small, folded brown paper packet in her hands, carefully opening it. The camera is stationary, tripod-style, slightly angled down towards her. A white mug is on the table to her left. / Similar shot. The woman opens the brown packet to reveal white paper inside, which she then unfolds to a full letter-sized sheet, covering her face briefly, before holding it down and smiling softly. The white mug remains on the table. # Funnel stage Middle of funnel (Consideration) # Pain points "learning what your body needs versus what diet culture tells you" – The frustration of external pressures and misinformation surrounding diet and body image. "I suffer pretty deeply from the fear of missing out and I tend to always spread myself way too thin" – The stress and exhaustion from overcommitting and difficulty setting boundaries. "you simply cannot do everything alone" – The burden and overwhelm of trying to be self-sufficient in all aspects of life. # Value propositions - It is one of the easiest things I can do every single morning - partner with Garden of Life because my mom swears by taking a probiotic every single day # Benefits - keep my gut happy - will make your 30s a lot more enjoyable # Features - once daily Women's probiotic # Call to action None used # Social proof - my mom swears by taking a probiotic every single day" – Female 1 (Creator) - my mom just got back from spending five weeks alone in Thailand just on a vacation for herself and she is exactly who I want to be when I'm in my fifties" – Female 1 (Creator) # Point of view - Customer 90% – The majority of the video is presented from the perspective of the creator sharing personal experiences, reflections, and advice, using "I" statements and a casual, relatable tone. - Brand 10% – The brand's presence is limited to the mention of a partnership and the explicit display and endorsement of the product, framed within the creator's personal narrative. # Storyline - 00:00–00:05 The creator sits outdoors at a wooden table, opening a folded piece of paper. She introduces the context: 2026 is her last full year in her 20s, and she asked her mom for advice for turning 30. The intention is to establish a relatable, reflective, and advice-seeking narrative, drawing the audience into a personal journey of growth and preparation for a new life decade. The perspective is the creator's, sharing a personal story with a warm, casual tone. - 00:05–00:09 The creator is seen walking on a mountain ridge at sunrise, then bending down to set up a camp stove. She introduces the first piece of advice from her mom: 'listen to your gut physically & mentally.' This moment visually reinforces a connection to nature and self-reliance, while the advice immediately introduces the theme of internal wisdom and well-being. The perspective is third-person observing the creator's activities, with a calm and inspiring tone. - 00:09–00:14 The creator sits on a rocky outcrop, preparing a meal from a plastic bag with a spoon, followed by a shot of her and a male companion eating grilled cheese and soup outdoors. She elaborates on 'physically' listening to your gut: 'learning what your body needs versus what diet culture tells you will make your 30s a lot more enjoyable.' This beat connects physical well-being to freedom from restrictive diet culture, linking it to future enjoyment. The perspective shifts between close-up and wider shots, showing a healthy and happy lifestyle, with a confident and experienced tone. - 00:14–00:19 The creator is in a home kitchen, cracking eggs into a bowl, then pouring a pan of food onto a plate, followed by sprinkling cheese and taking out a Garden of Life probiotic bottle. She transitions to mentioning the brand partnership, stating her mom 'swears by taking a probiotic every single day.' This integrates the brand and product into the narrative, positioning it as a credible, mom-approved health habit. The perspective is observational, in a domestic setting, with a seamless shift to brand integration. - 00:19–00:25 The creator's male companion gives her a kiss on the head while she continues preparing food. Then she is seen taking a probiotic capsule with water and eating her meal. She explains she's 'following her lead' and taking the 'once daily Women's probiotic,' calling it 'one of the easiest things I can do every single morning to keep my gut happy.' This visually reinforces the ease of product use and its direct benefit, linking it to a happy daily routine and supported by a loving personal relationship. The perspective is observational, showcasing a practical daily routine, with a positive and enthusiastic tone. - 00:25–00:29 The creator stands by an RV, unfolding a step ladder, then climbing into the RV. She introduces the second piece of advice: 'practice saying NO without explaining yourself.' This beat shifts from physical health to mental well-being and boundary setting. The intention is to inspire self-assertion and reduce guilt. The perspective is third-person observational, in a natural, outdoor setting, with an empowering tone. - 00:29–00:36 The creator and a male companion are seen in a vast, mountainous landscape near an RV, setting up camp. Then the two are soaking in a natural hot spring in a snowy mountain setting. She elaborates on saying no: 'I suffer pretty deeply from the fear of missing out and I tend to always spread myself way too thin so in 2026 I will be working on more NOs to be able to make more time for the YESes.' This personalizes the advice, connecting it to a common struggle (FOMO) and framing 'no' as a way to create space for more positive experiences. The visuals depict serene, enjoyable moments, reinforcing the positive outcome of setting boundaries. The perspective is a mix of third-person and close-up, sharing a vulnerable yet hopeful reflection. - 00:36–00:46 Three people, including the creator, are sitting bundled in sleeping bags on a rocky mountain, laughing. Then two women are sitting outdoors, eating from bowls, followed by two women laughing while sitting outdoors. The creator then shows a first-person shot of her feet overlooking a valley, holding a coffee cup, and clinking mugs with another person. Finally, four people in sleeping bags stand on a mountain overlooking a valley. She introduces the third piece of advice: 'invest in friendships.' She states, 'If there is one thing I've learned in my 20s it's that to have good friends, you need to be a good friend and I'm going into my 30s with some of the best friends on the entire planet.' This emphasizes the importance of reciprocal relationships and highlights the value of strong social bonds as a foundation for happiness. The visuals show joyful, communal experiences in nature, reinforcing the benefits of friendship. The perspective is a mix of third-person and first-person, conveying warmth and appreciation. - 00:46–00:55 The creator is seen putting on a large backpack, then standing on a cliff edge packing a tent, with a stunning mountain view behind her. She introduces the fourth piece of advice: 'travel alone even if it's short.' She shares her mom's experience: 'my mom just got back from spending five weeks alone in Thailand just on a vacation for herself and she is exactly who I want to be when I'm in my fifties.' This promotes self-discovery and independence through solo travel, offering her mom as an aspirational figure for personal growth. The visuals show inspiring natural landscapes and the creator's preparation for adventure, suggesting empowerment. The perspective is third-person observational, with an encouraging and aspirational tone. - 00:55–01:00 The creator is seen rock climbing, smiling confidently while harnessed. She introduces the fifth piece of advice: 'get comfortable asking for help you simply cannot do everything alone.' This beat promotes vulnerability and collaboration, acknowledging the limits of individual effort and the strength found in seeking support. The visual of rock climbing physically demonstrates overcoming challenges with the aid of equipment (and implicitly, belayers/partners). The perspective is close-up, showing determination and a slight sense of achievement, with an empowering tone. - 01:00–01:05 The creator is celebrating at the summit of a mountain with ropes in hand, then scrambling on rocks, and finally two women are swimming in a clear mountain lake. She introduces the sixth piece of advice: 'learn that other people's opinions of you are NONE of your business and I think this may be the year when this one finally clicks.' This final piece of advice emphasizes self-acceptance and freedom from external judgment, culminating the journey of self-improvement. The visuals show triumph, continued effort, and serene enjoyment, linking personal freedom to these experiences. The perspective is a mix of close-up and wider shots, conveying a sense of accomplishment and liberation.

# Ad summary This ad features a creator who is partnering with Garden of Life to promote their raw organic protein and sport creatine plus probiotics. She highlights that she is not into big New Year's resolutions, but rather small rituals, and that Garden of Life products are her go-to. She states that the raw organic protein has zero grams of sugar and is easily digested, and that the sport creatine plus probiotics support brain function and help promote muscle retention. She also mentions that Garden of Life is available on Amazon, which makes it easy to stock up for the year. # Brand positioning Garden of Life is presented as a brand that aligns with an adventurous and active lifestyle, offering products that support both physical and mental well-being. The brand positions itself as a provider of organic, easily digestible supplements that cater to individuals who prioritize small, sustainable rituals over drastic resolutions. It emphasizes functional benefits like zero sugar, easy digestion, brain function support, and muscle retention, appealing to health-conscious consumers who seek convenient and reliable nutritional support for their on-the-go lifestyles. The brand is accessible through Amazon, making it easy for customers to stock up on their products. # Product The ad features two Garden of Life products: Raw Organic Protein and Sport Creatine Plus Probiotics. The Raw Organic Protein is highlighted for having zero grams of sugar and being easily digested, making it a convenient and healthy option for daily use. The Sport Creatine Plus Probiotics is promoted for supporting brain function and promoting muscle retention, which is ideal for individuals with active lifestyles who need to carry their own gear. Both products are presented as supplements that fit into small, sustainable rituals, rather than drastic lifestyle overhauls. The ad emphasizes the convenience of purchasing Garden of Life products on Amazon, making it easy to stock up for the year. # Visual style The ad has a UGC feel with natural lighting and outdoor settings, giving it an authentic and relatable vibe. The editing style includes quick cuts that showcase various activities and product uses, maintaining a consistent pace throughout the video. The production quality is a hybrid of casual and polished, balancing the authenticity of user-generated content with clear visuals and professional editing. The visuals are timed to the voiceover, emphasizing key product features and benefits. # Hooks Spoken: Female 1: I'm partnering with Garden of Life this year because I'm not huge into big New Year's resolutions. Text overlay: #GOLPartner / I'm partnering with Garden of Life this year / because I'm not huge into big New Year's resolutions Visual: 00:00–00:03: A woman with blonde hair in braids, wearing a purple hat and a color-blocked blue and green jacket, stands at a wooden picnic table outdoors. She pours a green and white package of Garden of Life Sport Creatine + Probiotics into a purple mug with a lid. The background shows a cloudy sky, trees, and a body of water. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of struggling to maintain health and wellness routines, especially for those with adventurous lifestyles and sensitive stomachs. The creator states, "My lifestyle is adventurous but my stomach is not," highlighting the challenge of finding supplements that are both effective and easy to digest. # Value propositions - Raw organic protein with zero grams of sugar and easy digestion for sustainable daily use - Sport creatine plus probiotics to support brain function and muscle retention for active lifestyles - Convenient availability on Amazon for easy stocking # Benefits - Small rituals - Ones I can actually keep even when I'm outside all day - Ideal when I need to carry my own stuff - No overhaul, no pressure, just one scoop at a time - Easy to stock up for the year # Features - Raw organic protein - Zero grams of sugar - Easily digested - Sport creatine plus probiotics - Support brain function - Help promote muscle retention # Call to action Garden of Life is available on Amazon, which makes it easy to stock up for the year # Social proof - "I'm partnering with Garden of Life this year" – Female 1 (Creator) - "My go to is Garden of life raw organic protein" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer and creator who uses and trusts the brand. # Storyline - 00:00–00:03 The creator introduces her partnership with Garden of Life and states that she is not into big New Year's resolutions, setting the stage for a focus on smaller, more sustainable habits. - 00:03–00:08 She transitions to her preference for small rituals that she can maintain even when she's outside all day, framing the products as part of a manageable routine. - 00:08–00:13 The creator introduces Garden of Life's raw organic protein, highlighting its zero grams of sugar and easy digestibility, emphasizing its functional benefits. - 00:13–00:16 She acknowledges that her lifestyle is adventurous but her stomach is not, leading into the introduction of Garden of Life's sport creatine plus probiotics. - 00:16–00:24 She explains that the sport creatine plus probiotics support brain function and help promote muscle retention, which is ideal for her active lifestyle. - 00:27–00:32 The creator concludes by mentioning that Garden of Life is available on Amazon, making it easy to stock up for the year, providing a clear call to action and addressing convenience.

# Ad summary A woman shares the habits that changed her health, including eating raw, making greens a non-negotiable, and adding a prebiotic whole-food fiber. # Brand positioning Garden of Life is presented as a brand focused on organic, whole-food nutrition, particularly fiber supplements. The brand aligns with a health-conscious lifestyle, emphasizing gut health and overall well-being. It positions itself as a solution for those not fully committed to a raw diet but still seeking nutritional benefits. The brand's positioning is functional, focusing on the tangible benefits of its products, such as supporting daily gut health. # Product The featured product is Garden of Life Dr. Formulated Organic Fiber, a prebiotic whole-food fiber supplement. It is designed to support daily gut health and is suitable for individuals who are not fully committed to a raw diet. The product is presented as a way to support occasional constipation and non-GMO hunger control. The ad highlights the product's ability to support daily gut health, making it a worthwhile addition to one's diet. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean kitchen setting. The editing style involves quick cuts to showcase different aspects of the woman's healthy habits. The pacing is consistent, with cuts timed to the music. The overall aesthetic is clean and inviting, supporting the tone of a health and wellness journey. # Hooks Spoken: 00:00–00:06 Female 1: After 13 years raw, these habits changed everything about my health. Do them, and your 2026 will feel completely different. Text overlay: 00:00–00:04 After 13 years raw, these habits changed everything about my health / 00:00–00:04 #GOLPartner / 00:03–00:06 Do them, and your 2026 will feel completely different. Visual: 00:00–00:03 A woman with dark hair pulled back by a beaded headband and wearing black-framed glasses is shown from the chest up, holding a wooden bowl filled with a colorful salad. She is pouring a creamy dressing from a clear blender pitcher onto the salad. The salad contains kale, avocado, yellow and red bell peppers, and cucumbers. The background is a bright, neutral-toned kitchen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not feeling nourished and constantly craving food, as signaled by the line: "My body finally felt nourished, not constantly craving." # Value propositions - Add a prebiotic whole-food fiber if you're not eating raw yet - Support daily gut health # Benefits - Changed everything about my health - Your 2026 will feel completely different - Support daily gut health # Features - Dr. Formulated Organic Fiber - Prebiotic whole-food fiber # Call to action None used. # Social proof - "After 13 years raw, these habits changed everything about my health" – Female 1 (Customer) - "I made greens a non-negotiable and stopped feeling hungry all the time" – Female 1 (Customer) - "My body finally felt nourished, not constantly craving" – Female 1 (Customer) - "Fruit became my foundation and my body felt lighter almost immediately" – Female 1 (Customer) - "That's when my body finally started absorbing what I was eating" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman sharing her personal health journey and habits. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman pouring dressing onto a salad. The message is that she is eating healthy. The perspective is from the woman, showing her healthy eating habits. The tone is positive and inviting. - 00:03–00:06 00:03–00:06 The woman holds up a bag of Garden of Life Dr. Formulated Organic Fiber. The message is that this product will make you feel completely different in the future. The perspective is from the woman, showcasing a product that can improve health. The tone is informative and hopeful. - 00:06–00:11 00:06–00:11 The woman adds greens to a juicer. The message is that making greens a non-negotiable stopped her from feeling hungry all the time. The perspective is from the woman, sharing a personal experience. The tone is relatable and encouraging. - 00:11–00:13 00:11–00:13 The woman pours green juice into a glass. The message is that her body finally felt nourished and not constantly craving. The perspective is from the woman, highlighting the benefits of her dietary changes. The tone is satisfying and positive. - 00:13–00:16 00:13–00:16 The woman eats a piece of mango. The message is that fruit became her foundation and her body felt lighter almost immediately. The perspective is from the woman, emphasizing the positive effects of eating fruit. The tone is refreshing and immediate. - 00:16–00:20 00:16–00:20 The woman holds up the bag of Garden of Life Dr. Formulated Organic Fiber again. The message is to add a prebiotic whole-food fiber if you're not eating raw yet. The perspective is from the woman, suggesting an alternative for those not fully committed to a raw diet. The tone is inclusive and helpful. - 00:20–00:24 00:20–00:24 The woman adds fruit to a blender and blends it. The message is that the product will support daily gut health. The perspective is from the woman, demonstrating how to incorporate the product into a smoothie. The tone is informative and health-focused. - 00:24–00:27 00:24–00:27 The woman eats cherries. The message is that she fixed how she combined foods. The perspective is from the woman, sharing another habit that improved her health. The tone is knowledgeable and proactive. - 00:27–00:31 00:27–00:31 The woman pours dressing onto a salad again. The message is that her body finally started absorbing what she was eating, and it's a new year with new habits. The perspective is from the woman, summarizing the positive changes and encouraging viewers to adopt new habits. The tone is celebratory and motivational.

# Ad summary A woman in a tent with her baby promotes Garden of Life's Once Daily Women's Probiotics. She states that she chooses the number one women's probiotics from Garden of Life because they are doctor formulated and support her immune system, digestive health, and overall health during this chaotic season of life. # Brand positioning Garden of Life is presented as a brand focused on women's health and wellness, particularly for mothers. The brand is positioned as a provider of doctor-formulated probiotics that support immune, digestive, and overall health. The ad aligns the brand with the values of self-care and prioritizing one's well-being, suggesting that taking care of oneself is also an investment in the well-being of one's child. The brand aims to occupy a space in the consumer's mind as a trusted and reliable source of health supplements for women, especially during the demanding period of motherhood. The brand promotes a lifestyle that balances personal wellness with the responsibilities of motherhood, emphasizing the importance of consistent daily habits for feeling one's best. # Product The featured product is Garden of Life's Dr. Formulated Probiotics Once Daily Women's, a probiotic supplement designed to support vaginal, digestive, and immune system health. The product contains 50 billion guaranteed probiotics and 16 probiotic strains. It is doctor-formulated and supports immune system and digestive health. The product is gluten-free, dairy-free, and soy-free, catering to individuals with dietary restrictions or preferences. The ad highlights that the product is the number one women's probiotic, suggesting its popularity and effectiveness. The use occasion shown is during a busy, active lifestyle, such as camping and hiking with a baby, implying that the product is easy to incorporate into daily routines. The ad addresses the purchase barrier of time constraints by emphasizing that investing in one's wellness is also investing in one's baby, making it a worthwhile and efficient choice for busy mothers. # Visual style The ad has a natural, UGC-style aesthetic with a mix of outdoor and indoor shots. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and polished commercial, which supports the relatable tone and targets a younger audience. The pacing is consistent throughout the ad, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:05 I'm partnering with Garden of Life to remind you that time invested into your daily wellness is time invested into your baby. Text overlay: 00:00–00:05 I'm partnering with / 00:00–00:05 Garden of Life to remind you / 00:02–00:05 that time invested into your daily wellness / 00:04–00:05 is time invested into your baby. Visual: 00:00–00:01 Inside a tent, a fair-skinned woman with shoulder-length brown hair and bangs, wearing a light green tank top and white shorts, sits cross-legged on a green sleeping pad with her baby in her lap. The baby, wearing a purple onesie, chews on a white toy. The woman holds a white bottle of Garden of Life probiotics in her right hand and smiles at the camera. A pink heart graphic appears behind the bottle. / 00:01–00:02 Close-up of the Garden of Life probiotic bottle against a white background. The label reads "Dr. Formulated PROBIOTICS Once Daily Women's VAGINAL + DIGESTIVE + IMMUNE SYSTEM" and "50 BILLION GUARANTEED 16 PROBIOTIC STRAINS." / 00:02–00:03 The woman holds her baby close, smiling at the camera. The background shows trees and a glimpse of the tent. / 00:03–00:05 The woman sits in a blue camping chair outside the tent, holding her baby and a white cup. The background shows trees and the tent. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of balancing self-care with the demands of motherhood. The phrase "chaotic season of life" signals the stress and overwhelm that many new mothers experience. # Value propositions - Investing in your daily wellness is time invested into your baby. - Doctor formulated probiotics support your immune system, digestive health, and overall health during this chaotic season of life. - Consistent daily habits help you feel your best so you can show up as your best self for your baby. # Benefits - Supports vaginal health - Supports digestive health - Supports immune system - Supports overall health # Features - Doctor formulated - 50 Billion - 16 Probiotic Strains - Gluten Free - Dairy Free - Soy Free # Call to action None used. # Social proof - "I choose the number one women's probiotics from Garden of Life" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is also a mother, sharing her personal experience and endorsement of the product. # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a woman sitting in a tent with her baby, stating that she is partnering with Garden of Life to remind viewers that time invested into their daily wellness is time invested into their baby. This sets the stage for the ad's focus on self-care for mothers and the connection between a mother's health and her child's well-being. The perspective is from the woman, who is presented as a relatable mother sharing her personal experience. The tone is friendly and encouraging. - 00:05–00:08 00:05–00:08 The woman is shown taking the product out of a bag. She states that she chooses the number one women's probiotics from Garden of Life. This reinforces the product's credibility and popularity. The perspective is from the woman, who is presented as a satisfied customer. The tone is confident and reassuring. - 00:08–00:14 00:08–00:14 The woman is shown holding the product and states that they're doctor formulated and support her immune system, digestive health, and overall health during this chaotic season of life. This highlights the product's key benefits and addresses the challenges of motherhood. The perspective is from the woman, who is presented as a knowledgeable user. The tone is informative and empathetic. - 00:14–00:21 00:14–00:21 The woman is shown taking the product out of a bag again. She states to take the time to start creating consistent daily habits that help you feel your best so you can show up as your best self for your baby. This encourages viewers to prioritize self-care and emphasizes the positive impact it can have on their ability to care for their child. The perspective is from the woman, who is presented as a supportive figure. The tone is motivational and empowering.

# Ad summary This ad promotes Garden of Life's Raw Organic Protein powder. It highlights the product's features, such as being plant-based, having 22g of protein, and containing 0g of sugar. The ad also emphasizes that it includes probiotics and enzymes for easy digestion. The ad concludes by encouraging viewers to "get back to the garden." # Brand positioning Garden of Life is presented as a health-conscious brand that prioritizes natural and organic ingredients. The brand aims to occupy a space in the consumer's mind as a provider of clean and complete protein sources. The brand aligns with values of health, wellness, and a return to natural living, as suggested by the tagline "Get back to the garden." The brand positioning is both functional, emphasizing the nutritional benefits of its products, and emotional, connecting with the desire for a healthier lifestyle. The brand pushes against the norm of protein powders that are full of sugar and artificial ingredients. # Product Garden of Life's Raw Organic Protein is a plant-based protein powder designed to provide a clean and complete protein source. It is suitable for anyone looking to supplement their protein intake with a natural and organic product. The protein powder contains 22g of protein per serving and 0g of sugar. It also includes probiotics and enzymes for easy digestion. The product is presented as a way to "get back to the garden," implying a return to natural and healthy living. The ad addresses the purchase barrier of protein powders being unhealthy or difficult to digest by highlighting its organic ingredients and digestive aids. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the product and its features. The editing style includes quick cuts and static shots. The production quality is polished, giving it a commercial feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: 00:00–00:03: 22g / 00:03–00:03: plant-based protein Visual: 00:00–00:01: A white container of Garden of Life Raw Organic Protein powder floats against a light blue background with animated white sparkles. Below the container, a cloud of tan powder rises. The product label is clearly visible, highlighting the brand name, product name, and key features. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of protein powders often being unhealthy or difficult to digest. This is signaled by the emphasis on "0g of sugar" and "probiotics and enzymes for easy digestion." # Value propositions - Plant-based protein with 22g of protein: Provides a healthy and substantial protein boost. - 0g of sugar: Appeals to health-conscious consumers avoiding added sugars. - Probiotics and enzymes for easy digestion: Addresses concerns about digestive discomfort often associated with protein powders. # Benefits - Clean and complete protein source - Easy to digest # Features - Plant-based protein - 22g protein - 0g of sugar - Probiotics and enzymes for easy digestion # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits through visuals and text overlays. # Storyline - 00:00–00:01 00:00–00:01: The video opens with a floating container of Garden of Life Raw Organic Protein powder against a blue background with animated sparkles. This introduces the product in a visually appealing way, setting a positive and clean tone. - 00:01–00:05 00:01–00:05: A hand adds a scoop of the protein powder to a shaker with water. Text overlays highlight the product's features: 22g of plant-based protein and 0g of sugar. This emphasizes the nutritional benefits of the product and addresses potential health concerns about sugar content. - 00:05–00:07 00:05–00:07: The protein powder spills out of the container. Text overlay states that the product includes probiotics and enzymes for easy digestion. This reinforces the health benefits and addresses concerns about digestibility. - 00:07–00:09 00:07–00:09: A woman holds the protein powder in a wooden crate with kale. Text overlay says, "Get back to the GARDEN." This connects the product to natural and organic living, reinforcing the brand's values.

# Ad summary This ad promotes Garden of Life Dr. Formulated Probiotics Once Daily Women's probiotic supplement. The ad opens with a woman sitting cross-legged on a yoga mat next to the product and a glass of water. The ad then transitions to a close-up of the product being opened and held, followed by a split screen of women smiling and holding the product. The ad ends with the product in a pink shopping cart next to the Garden of Life logo and an Amazon logo. # Brand positioning Garden of Life is presented as a brand that offers doctor-formulated and trusted probiotic supplements for women. The brand emphasizes its commitment to providing high-quality products that support women's health and wellness. The brand aims to occupy a space in the consumer's mind as a reliable and effective option for women seeking to improve their digestive and vaginal health. The brand aligns with values of health, wellness, and scientific expertise. The brand positions itself as a leader in the women's probiotic market, emphasizing its doctor-formulated approach and the trust it has gained from millions of customers. The brand positioning is both functional, highlighting the specific health benefits of the probiotics, and emotional, emphasizing the trust and reliability associated with the brand. # Product The product being advertised is Garden of Life Dr. Formulated Probiotics Once Daily Women's, a probiotic supplement designed specifically for women's vaginal and digestive health. It contains 50 billion probiotics and 16 probiotic strains. The product is intended for women looking to improve their digestive and vaginal health. The ad highlights that the product is doctor-formulated and trusted by millions. The product is presented as the #1 Women's Probiotic Brand. The ad addresses the purchase barrier of trust by emphasizing the doctor-formulated aspect and the large number of users who trust the product. # Visual style The ad has a polished and clean aesthetic with bright lighting and a consistent color palette of pink, white, and beige. The editing style includes quick cuts and static shots. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Hooks Spoken: 00:00–00:02: [Upbeat] Ready to level up your wellness routine? Text overlay: 00:00–00:01 Ready to level up / 00:01–00:02 your wellness routine? Visual: 00:00–00:01: A woman is sitting cross-legged on a turquoise yoga mat, wearing black leggings and white sneakers. Next to her is a brown yoga block with a bottle of Garden of Life Dr. Formulated Probiotics Once Daily Women's and a glass of water on top. The background is a light wood floor. The camera is stationary and at eye level. / 00:01–00:02: A pair of hands with a gold ring on the left ring finger is holding a bottle of Garden of Life Dr. Formulated Probiotics Once Daily Women's. The hands open the bottle. The background is pink. The camera is stationary and at eye level. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that women may be experiencing digestive or vaginal health issues that they want to address. The ad opens with the question, "Ready to level up your wellness routine?" # Value propositions - Doctor Formulated & Trusted by Millions # Benefits - Supports women's vaginal health - Supports women's digestive health # Features - 50 billion probiotics - 16 probiotic strains - Doctor Formulated # Call to action None used. # Social proof - "Doctor Formulated & Trusted by Millions" # Point of view - Customer 50% – The ad features visuals of women using the product and smiling, implying a positive customer experience. - Brand 50% – The brand's official voice is communicated through text overlays and product claims, such as being doctor-formulated and trusted by millions. # Storyline - 00:00–00:01 The ad opens with a woman sitting cross-legged on a yoga mat next to the product and a glass of water. - 00:01–00:04 The ad then transitions to a close-up of the product being opened and held. - 00:04–00:08 The ad then transitions to a split screen of women smiling and holding the product. - 00:08–00:10 The ad ends with the product in a pink shopping cart next to the Garden of Life logo and an Amazon logo.

# Ad summary A woman sits in a tent with her baby and talks about the importance of taking care of yourself as a mom. She says she uses Garden of Life probiotics to support her immune system, digestive health, and overall health. # Brand positioning Garden of Life is presented as a brand that supports women's health and wellness, particularly during the chaotic season of motherhood. The brand aligns with values of self-care and prioritizing one's own well-being, suggesting that taking care of oneself is also an investment in one's baby. The brand positions itself as a provider of doctor-formulated probiotics that support immune system, digestive health, and overall health. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for women's health needs, particularly for mothers. # Product The featured product is Garden of Life Dr. Formulated Probiotics Once Daily Women's, a probiotic supplement designed to support women's vaginal, digestive, and immune system health. The product contains 50 billion guaranteed probiotics and 16 probiotic strains. It is doctor-formulated and supports women's health, is dairy-free, gluten-free, soy-free, and raw. The ad highlights that it is the number one women's probiotic, suggesting its popularity and effectiveness. The product is presented as a convenient way for busy moms to prioritize their health and well-being, even during chaotic times. # Visual style The ad has a natural, UGC feel with a mix of outdoor and indoor shots. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:05 I'm partnering with Garden of Life to remind you that time invested into your daily wellness is time invested into your baby. Text overlay: 00:00–00:05 I'm partnering with Garden of Life to remind you that time invested into your daily wellness is time invested into your baby. Visual: 00:00–00:02: A woman with short brown hair, wearing a green tank top, sits cross-legged inside a tent with a baby in her lap. She holds up a bottle of Garden of Life Dr. Formulated Probiotics Once Daily Women's and smiles at the camera. The background shows the inside of the tent with sunlight filtering through the mesh. / 00:02–00:02: A close-up shot of the Garden of Life Dr. Formulated Probiotics Once Daily Women's bottle against a pink background. The label is clearly visible, highlighting the product name, benefits, and 50 billion guaranteed probiotics. / 00:02–00:03: The woman is holding the baby close and smiling at the camera. / 00:03–00:05: The woman is sitting in a camping chair outside of the tent, holding the baby and eating a burrito. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of maintaining personal wellness during the chaotic season of motherhood. The ad acknowledges that moms often struggle to prioritize their own health and well-being amidst the demands of caring for a baby. "Time invested into your daily wellness is time invested into your baby." # Value propositions - Doctor formulated probiotics for women's health - Convenient daily supplement for busy moms - Supports immune system, digestive health, and overall health # Benefits - Supports immune system - Supports digestive health - Supports overall health # Features - Doctor formulated - 50 billion guaranteed probiotics - 16 probiotic strains - Supports women's health - Dairy-free - Gluten-free - Soy-free - Raw # Call to action None used. # Social proof - "I choose the number one women's probiotics from Garden of Life." # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is also a mom, sharing her personal experience and endorsement of the product. # Storyline - 00:00–00:05 The creator introduces herself and states that she is partnering with Garden of Life to remind viewers that time invested into your daily wellness is time invested into your baby. - 00:05–00:08 The creator states that she chooses the number one women's probiotics from Garden of Life. - 00:08–00:14 The creator states that the probiotics are doctor formulated and support her immune system, digestive health, and overall health during this chaotic season of life. - 00:14–00:21 The creator encourages viewers to take the time to start creating consistent daily habits that help you feel your best so you can show up as your best self for your baby.

# Ad summary This ad features a male influencer promoting Garden of Life's Raw Organic Protein powder. He highlights its NSF content certification, 22 grams of complete protein, 4 grams of BCAAs, and 0 grams of sugar. The ad emphasizes that it's a clean, plant-based fuel. # Brand positioning Garden of Life is presented as a health-conscious brand that prioritizes clean, organic ingredients. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, plant-based protein that is both effective and safe, as highlighted by the NSF content certification. The brand aligns with a lifestyle focused on wellness and natural nutrition, pushing against norms of protein powders that may contain artificial ingredients or high sugar content. The brand positioning is both functional (providing protein and BCAAs) and emotional (offering a clean and trustworthy product). # Product The product is Garden of Life's Raw Organic Protein powder, a plant-based protein supplement. It is designed for individuals seeking a clean and effective protein source. The ad explicitly states that it contains 22 grams of complete protein, 4 grams of BCAAs, and 0 grams of sugar. The USPs are its NSF content certification, indicating it has been tested and certified for quality and safety, and its clean, plant-based composition. The ad shows the product being used to make a protein shake, suggesting it is suitable for post-workout recovery or as a general dietary supplement. The ad addresses the purchase barrier of concerns about the quality and safety of protein supplements by highlighting the NSF certification and clean ingredients. # Visual style The ad has a clean and modern aesthetic with a focus on product presentation. The editing style includes quick cuts and transitions to highlight key information. The production quality appears polished, with clear lighting and professional-looking product shots. The pacing is moderate, with cuts timed to emphasize the nutritional benefits and brand messaging. # Hooks Spoken: 00:00–00:04: I'm partnering with the Garden of Life's raw organic protein powder because it's NSF content certified. Text overlay: 00:00–00:03: I'm partnering with / 00:00–00:04: the Garden of Life's raw organic protein powder / 00:02–00:04: because it's NSF content certified. Visual: 00:00–00:03: A man with a beard, wearing a black t-shirt, stands in front of a modern kitchen background. He holds a white container of Garden of Life Raw Organic Protein powder. The camera is stationary and focuses on him as he speaks directly to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that many protein powders may contain unhealthy or unsafe ingredients. This is signaled by the influencer highlighting the NSF content certification and emphasizing the clean, plant-based nature of the product. # Value propositions - Clean plant-based fuel: This combines the feature of being plant-based with the benefit of providing clean fuel for the body. - NSF content certified: This combines the feature of being certified with the benefit of ensuring quality and safety. # Benefits - Clean fuel - NSF content certified # Features - NSF content certified - 22 grams of complete protein - 4 grams of BCAAs - 0 grams of sugar - Plant-based # Call to action None used. # Social proof - "I'm partnering with the Garden of Life's raw organic protein powder" – Male 1 (Influencer) # Point of view - Customer 100% – The ad is presented from the perspective of an influencer who is partnering with the brand, giving the impression of a user sharing their experience. # Storyline - 00:00–00:01 The influencer introduces himself and announces his partnership with Garden of Life. - 00:01–00:04 He highlights that the Garden of Life's raw organic protein powder is NSF content certified, implying it's a trustworthy product. - 00:04–00:09 The ad transitions to a product shot with text overlays, listing the nutritional benefits: 22 grams of complete protein, 4 grams of BCAAs, and 0 grams of sugar. - 00:09–00:11 The ad concludes by emphasizing that the protein powder is a clean, plant-based fuel, reinforcing the brand's commitment to natural and healthy ingredients.

# Ad summary This ad promotes Garden of Life's Women's Once Daily organic whole food multivitamin. The ad highlights the product's organic ingredients and benefits for energy, beauty, and overall wellness. # Brand positioning Garden of Life is presented as a health and wellness brand focused on providing organic, whole-food supplements. The brand emphasizes natural ingredients and supports overall health and wellness. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, organic supplements that align with a healthy lifestyle. The brand promotes values of natural health, wellness, and sustainability. The brand positions itself as a provider of organic, whole-food supplements, contrasting with brands that may use synthetic ingredients or focus solely on isolated nutrients. The brand positioning is both functional (providing essential nutrients) and emotional (supporting energy, beauty, and overall wellness). # Product Garden of Life's Women's Once Daily is an organic whole food multivitamin designed to support energy, beauty, and overall wellness. The multivitamin is made with 27+ organic fruits and vegetables. The product is for women seeking a convenient way to supplement their diet with essential nutrients from whole food sources. The ad highlights the product's organic and whole food ingredients, as well as its benefits for energy, beauty, and overall wellness. The ad addresses the purchase barrier of skepticism about the effectiveness of multivitamins by emphasizing the natural and organic sources of the nutrients. # Visual style The ad has a clean and polished aesthetic with a light purple color scheme. The editing style includes quick cuts and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:01–00:05: [Upbeat and enthusiastic] An organic whole-food multivitamin made with 27+ organic fruits and vegetables. Text overlay: 00:01–00:05: An organic whole-food / 00:01–00:05: multivitamin / 00:02–00:05: made with / 00:02–00:05: 27+ / 00:03–00:05: organic fruits & vegetables. Visual: 00:01–00:05: Two bottles of Garden of Life Organics Women's Once Daily multivitamin float against a light purple background. The bottles have a brown tint and white caps. Text overlay reads "An organic whole-food multivitamin" and "made with 27+ organic fruits & vegetables." A finger with a light pink nail points up at a multivitamin tablet, which then transforms into a collection of fruits and vegetables. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of consumers seeking a convenient and natural way to supplement their diet with essential nutrients. Many people struggle to get all the necessary vitamins and minerals from their daily food intake, and they may be wary of synthetic supplements. The ad offers a solution by providing an organic, whole-food multivitamin that supports overall wellness. # Value propositions - An organic whole-food multivitamin: Provides essential nutrients from natural sources. - Made with 27+ organic fruits & vegetables: Ensures a diverse range of vitamins and minerals. # Benefits - Supports energy - Supports beauty - Supports overall wellness # Features - Organic - Whole-food - Made with 27+ organic fruits & vegetables # Call to action None used. # Social proof - The ad features a young woman smiling and holding the product, implying a positive user experience. While there is no direct quote, her expression and the context suggest that she is satisfied with the product. # Point of view - Customer 50% – A woman is shown smiling and holding the product, conveying a positive user experience. - Brand 50% – The brand voice is used to introduce the product, highlight its features, and reinforce its benefits. # Storyline - 00:00–00:01 The ad opens with the Garden of Life logo, establishing the brand identity. - 00:01–00:05 00:01–00:05: The ad introduces the product as an organic whole-food multivitamin, highlighting its key feature. The text overlay and visuals emphasize the natural and organic composition of the product. The perspective is from the brand, aiming to inform the audience about the product's core attributes. The tone is informative and appealing. - 00:05–00:08 00:05–00:08: A woman is shown smiling and holding the product, with text overlay stating that the formula supports energy, beauty, and overall wellness. This connects the product to tangible benefits and shows a positive user experience. The perspective shifts to a customer testimonial, conveying the product's positive impact. The tone is positive and aspirational. - 00:08–00:11 00:08–00:11: The ad returns to showcasing the product with its ingredients floating around it, reinforcing the organic and whole-food nature of the multivitamin. The perspective is from the brand, reiterating the product's key features. The tone is informative and visually appealing.

# Ad summary The ad showcases a couple's daily routine for staying healthy while managing two kids and full-time jobs. It highlights four key habits: eating a high-protein breakfast, taking a daily probiotic (Garden of Life Men's Daily Probiotic), making time for movement, and staying hydrated. The ad is presented in a casual, relatable style, emphasizing simple, practical steps for maintaining health amidst a busy lifestyle. # Brand positioning Garden of Life is presented as a health and wellness brand that offers doctor-formulated probiotics tailored for specific needs, in this case, men's health. The brand aligns with a lifestyle focused on simple, effective daily habits for overall well-being. It positions itself as a reliable choice for those seeking functional health support, emphasizing the quality and targeted benefits of its products. The brand aims to occupy a space in the consumer's mind as a trusted partner in maintaining health through science-backed supplements. # Product The featured product is Garden of Life's Once Daily Men's Probiotic, a dietary supplement designed to support men's health. It is doctor-formulated and contains 50 billion probiotics with 15 probiotic strains. The probiotic is intended to support colon and immune system health. The ad highlights that it is tailored for men's health, addressing a specific need within the broader probiotic market. The product is presented as an easy addition to a daily routine, addressing the purchase barrier of complicated health regimens. The ad conveys that this probiotic is worth trying because of its targeted formulation and comprehensive support for men's digestive and immune health. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, with cuts timed to the voiceover, creating a smooth audio-visual sync. # Hooks Spoken: Male 1: My wife and I have two kids, four full-time jobs, and seemingly zero free time. Text overlay: #GOLPartner / Healthy Daily Habits as a Dad of 2 Visual: 00:00–00:01: A man stands at a kitchen counter, stirring something in a bowl. He is wearing a white t-shirt and brown pants. A woman in a blue crop top and pants walks up and hugs him from behind. The kitchen has white cabinets and stainless steel appliances. / 00:01–00:03: Quick cuts show the man drinking from a gray shaker bottle and the woman eating something from a yellow cup with a straw. The background is a blurred kitchen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of maintaining health and wellness when juggling multiple responsibilities, such as raising children and working full-time jobs. The speaker states, "My wife and I have two kids, four full-time jobs, and seemingly zero free time." # Value propositions - Doctor-formulated probiotic tailored for men's health: Provides targeted support for men's digestive and immune systems. - 15 probiotic strains: Offers a diverse range of beneficial bacteria for comprehensive gut health. # Benefits - Supports colon health - Supports immune system health # Features - Doctor formulated - 15 probiotic strains - Tailored for men's health # Call to action None used. # Social proof - The ad features a partnership with Garden of Life, implying that the speaker trusts and uses their products: "I'm excited to partner with Garden of Life because I take their Men's Daily Probiotic." # Point of view - Customer 100% – The ad is told from the perspective of a dad sharing his and his wife's daily health habits, creating a relatable and personal connection with the audience. # Storyline - 00:00–00:03 The ad begins with the man stating that he and his wife have two kids, full-time jobs, and seemingly zero free time, setting up the challenge of maintaining health with a busy lifestyle. This is intended to create a relatable scenario for the audience. - 00:03–00:05 He transitions to sharing what they do every day to stay healthy, shifting the focus to solutions and practical habits. This is intended to offer value and guidance to the audience. - 00:05–00:09 The first habit is making a high-protein breakfast for the whole family, emphasizing the importance of a healthy start to the day. This is intended to promote a simple, actionable step for better health. - 00:11–00:21 The second habit is taking their daily probiotic, specifically Garden of Life's Men's Daily Probiotic, which is tailored for men's health, doctor-formulated, and has 15 probiotic strains. This is intended to introduce the featured product and its benefits. - 00:21–00:28 The third habit is giving each other time to move, even if it's just 20 minutes a day, highlighting the importance of physical activity. This is intended to reinforce the idea of simple, manageable health practices. - 00:28–00:39 The fourth habit is staying hydrated, with the man humorously following his wife around with a water bottle. This is intended to add a lighthearted touch while emphasizing the importance of hydration.

# Ad summary This ad features a woman who identifies as an active mom of three. She is partnering with Garden of Life to promote their grass-fed pasture-raised collagen peptides, which she says supports her joints and mobility. She is shown making a smoothie with the product and enjoying an active lifestyle. # Brand positioning Garden of Life is presented as a health and wellness brand that offers grass-fed, pasture-raised collagen peptides. The brand aligns with an active lifestyle and promotes self-care for busy individuals, particularly mothers. The brand positions itself as a provider of products that support joint health and mobility, catering to those who prioritize natural and high-quality ingredients. The brand aims to occupy a space in the consumer's mind as a trusted source for supplements that enhance physical well-being and enable an active lifestyle. # Product Garden of Life's grass-fed pasture-raised collagen peptides are presented as a supplement that supports joint health and mobility. The product is for active individuals, particularly mothers, who prioritize self-care. The collagen peptides are derived from grass-fed, pasture-raised sources, highlighting the brand's commitment to quality and natural ingredients. The product is shown being added to a smoothie, suggesting a convenient and versatile way to incorporate it into one's diet. The ad addresses the purchase barrier of time constraints by showcasing how easily the product can be integrated into a busy lifestyle. # Visual style The ad has a bright, natural aesthetic with a UGC feel. The editing style includes quick cuts between scenes, creating a sense of energy and activity. The production quality is polished, but maintains a casual, relatable tone. The pacing is moderate, with cuts timed to coincide with voiceover lines. # Hooks Spoken: 00:00–00:03: Female 1: As an active mom of three, it's important for me to take care of myself, Text overlay: 00:00–00:03: as an active mom of three / 00:01–00:03: it's important for me to take care of myself / 00:00–00:03: #GOLPartner Visual: 00:00–00:03: A woman with long blonde hair, wearing a peach-colored top and denim shorts, stands in a bright, modern kitchen. She is putting the lid on a red blender filled with a pink liquid. A container of Garden of Life Collagen Peptides sits on the white countertop in front of the blender. The kitchen has white cabinets, a white countertop, and a window overlooking a green yard. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad implies that active moms often struggle to find time for self-care. "As an active mom of three, it's important for me to take care of myself." # Value propositions - Grass-fed pasture raised collagen peptides supports my joints and mobility # Benefits - Supports my joints and mobility # Features - Grass-fed pasture raised collagen peptides # Call to action stock up now # Social proof - "I'm teaming up with Garden of Life because their grass-fed pasture raised collagen peptides supports my joints and mobility" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also a content creator, sharing her personal experience and routine. # Storyline - 00:00–00:03 00:00–00:03: A woman is shown preparing a smoothie in her kitchen. She states that as an active mom of three, it's important for her to take care of herself. - 00:03–00:08 00:03–00:08: The woman is shown drinking the smoothie and then playing with her child on the beach. She mentions partnering with Garden of Life because their grass-fed pasture-raised collagen peptides support her joints and mobility. - 00:08–00:09 00:08–00:09: The woman is shown surfing and then walking on the beach with a surfboard. She encourages viewers to stock up now.

# Ad summary This ad features a woman promoting Garden of Life Women's Once Daily Probiotic. She shares how focusing on her gut health has made a big difference in her wellness. She highlights the probiotic's formulation with 50 billion CFU and 16 diverse probiotic strains, which are clinically studied to support digestion, immunity, and women's health. She incorporates the probiotic into her daily routine, including taking it with water and adding it to her smoothie. She emphasizes its convenience and the positive impact it has had on her overall well-being. # Brand positioning Garden of Life is presented as a wellness brand focused on holistic health, particularly emphasizing the importance of gut health for overall well-being. The brand aligns with a lifestyle that values natural and clinically-studied ingredients to support digestion, immunity, and women's health. The brand positions itself as a provider of convenient, effective solutions for women seeking to improve their health from the inside out, promoting a sense of balance and well-being through its probiotic products. # Product The featured product is Garden of Life Women's Once Daily Probiotic, a probiotic supplement designed to support digestion, immunity, and women's health. It is formulated with 50 billion CFU and 16 diverse probiotic strains that are clinically studied. The product is presented as a convenient, once-daily capsule that can be easily incorporated into a daily routine. The ad highlights that the probiotic has made a big shift in how the user feels from the inside out, suggesting it addresses the purchase barrier of skepticism by demonstrating tangible benefits. # Visual style The ad has a polished, natural aesthetic with bright lighting and a clean, modern setting. The editing style includes quick cuts to showcase different aspects of the woman's routine and the product. The production quality is high, giving it a commercial feel while maintaining a relatable, UGC-style presentation. The pacing is moderate, with cuts timed to the voiceover to emphasize key points. # Hooks Spoken: 00:00–00:03 I used to think my workouts Text overlay: 00:00–00:08 #GOLPartner / 00:00–00:08 POV: You start focusing on your gut and everything else starts working. / 00:00–00:03 I used to think my workouts Visual: 00:00–00:08 A woman with dark skin and long dark hair is doing acro yoga with another person on a yoga mat in a backyard with green grass and trees. The woman is wearing a navy blue workout outfit with a white top underneath. The other person is wearing a white top and light-colored shorts. There is a hammock in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the viewer may be experiencing general wellness issues that can be improved by focusing on gut health. "I used to think my workouts were the biggest part of my wellness. But I started noticing the biggest changes in my body when I started focusing on my gut health too." # Value propositions - Convenient, once-daily capsule: Easy to incorporate into daily routine. - Clinically studied strains: Provides confidence in product efficacy. - Supports digestion, immunity, and women's health: Offers comprehensive health benefits. # Benefits - Supports digestion - Supports immunity - Supports women's health - Made a big shift in how I feel from the inside out # Features - 50 Billion CFU - 16 diverse probiotic strains - One tiny capsule # Call to action Give it a try, your gut will thank you. # Social proof - "Their Women's Once Daily Probiotic is now a true staple for me" – Female 1 (Customer) - "It's one tiny capsule that's made a big shift in how I feel from the inside out" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a woman who uses the product and shares her personal experience. # Storyline - 00:00–00:08 00:00–00:08 The ad begins with a woman doing acro yoga in her backyard, then transitions to her in her kitchen. - 00:08–00:11 00:08–00:11 The woman states that she has teamed up with Garden of Life. - 00:11–00:14 00:11–00:14 The woman states that the Women's Once Daily Probiotic is now a true staple for her. - 00:14–00:26 00:14–00:26 The woman makes a smoothie and states that the probiotic is formulated with 50 billion CFU and 16 diverse probiotic strains that are clinically studied and shown to support digestion, immunity, and women's health. - 00:26–00:31 00:26–00:31 The woman states that it's one tiny capsule that's made a big shift in how she feels from the inside out. - 00:31–00:33 00:31–00:33 The woman states to give it a try, your gut will thank you.

# Ad summary A woman shares how she used to skip her multivitamin, but now it's the first thing she reaches for. She has teamed up with Garden of Life to show what changed. The Organics Women's Once Daily Multivitamin is made with 30+ organic fruits, vegetables, and herbs. It contains B vitamins for radiant skin and nails and over 200% of your daily B-12 for energy. # Brand positioning Garden of Life is presented as a health and wellness brand focused on providing organic, whole food multivitamins. The brand positions itself as a provider of natural supplements, emphasizing the use of organic fruits, vegetables, and herbs in its products. The brand aligns with a healthy lifestyle, promoting radiant skin, strong nails, and energy. It pushes against the norm of synthetic vitamins by highlighting its organic and whole food ingredients. The brand positioning is both functional, focusing on the ingredients and benefits, and emotional, associating the product with beauty and vitality. # Product The Organics Women's Once Daily Multivitamin is a daily multivitamin made with 30+ organic fruits, vegetables, and herbs. It is designed for women and contains B vitamins for radiant skin and nails, as well as over 200% of the daily B-12 for energy. The product is presented as a convenient once-daily tablet that supports overall health and beauty. The ad addresses the purchase barrier of forgetting to take multivitamins by positioning it as the first thing the user reaches for in the morning. The ad tells the viewer that this product is worth trying because it is made with organic ingredients and provides essential vitamins for energy and beauty. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, giving it a professional feel. The pacing is moderate, with cuts timed to the voiceover. The audio-visual sync is well-coordinated, with product actions and text timed to the voiceover lines. # Hooks Spoken: I used to skip my multivitamin, now it's the first thing I reach for. Text overlay: I used to skip my / multivitamin, now it's the / first thing I reach for. Visual: 00:00–00:02: A woman with dark skin and curly hair, wearing a light blue workout outfit, stands in a modern kitchen with dark wood cabinets and a white countertop. She gestures with her hands as she speaks. / 00:02–00:03: The woman opens a kitchen cabinet and reaches for a bottle of Garden of Life Women's Once Daily multivitamin. # Funnel stage Consideration # Pain points Forgetting to take multivitamins regularly. # Value propositions - Organic ingredients for a natural and healthy multivitamin - B vitamins for beauty benefits - High B-12 content for increased energy # Benefits - Radiant skin and nails - Energy # Features - Made with 30+ organic fruits, vegetables, and herbs - Contains B vitamins - Over 200% of your daily B-12 # Call to action None used. # Social proof - "I used to skip my multivitamin, now it's the first thing I reach for." – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also a content creator, sharing her personal experience with the product. # Storyline - 00:00–00:02 The creator states that she used to skip her multivitamin. - 00:02–00:03 The creator states that now it's the first thing she reaches for, implying a positive change in her routine. - 00:04–00:06 The creator announces her partnership with Garden of Life to show what changed, setting the stage for a product reveal. - 00:06–00:08 The creator introduces The Organics Women's Once Daily Multivitamin, identifying the specific product that brought about the change. - 00:08–00:13 The creator highlights that the multivitamin is made with 30+ organic fruits, vegetables, and herbs, emphasizing the natural ingredients. - 00:13–00:19 The creator lists the benefits of the multivitamin, including B vitamins for radiant skin and nails, and over 200% of the daily B-12 for energy, reinforcing the product's value.

# Ad summary This ad features a woman demonstrating how she uses Garden of Life Sport Creatine + Probiotics to improve her workout performance. She mixes the powder into a green drink and consumes it before her workout to improve performance, increase muscle strength, and support digestion and immune health. # Brand positioning Garden of Life is presented as a brand focused on providing natural and organic supplements to support an active lifestyle. The brand is positioned as a partner for individuals seeking to enhance their workout performance and overall well-being through clean and effective products. The brand aligns with values of health, fitness, and natural ingredients, pushing against the norm of artificial additives often found in sports supplements. The brand positioning is both functional, offering performance-enhancing benefits, and emotional, promoting a sense of well-being and confidence in one's health. # Product The featured product is Garden of Life Sport Creatine + Probiotics, a supplement designed to enhance workout performance and support overall health. It is a powder that can be mixed into drinks, as demonstrated in the ad. The product is for individuals who are active and looking to improve their workout performance and muscle strength. The ad explicitly states that the product improves performance, increases muscle strength, and supports digestion and immune health due to the inclusion of probiotics. The use occasion is before a workout, and the ad addresses the purchase barrier of digestive issues often associated with creatine by including probiotics. The ad tells the viewer that this product is worth trying because it is a simple yet effective way to enhance workout performance and support overall health. # Visual style The ad has a polished, UGC feel with natural lighting and a clean aesthetic. The editing style includes quick cuts to showcase different exercises and product usage. The production quality is high, giving it a commercial feel while maintaining a relatable tone. The pacing is consistent, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 This is a workout hack to get the most out of every workout. Text overlay: 00:00–00:02 This is a workout hack to get the most out of every workout. Visual: 00:00–00:02 A woman with blonde hair in a high bun, wearing a black tank top and black shorts, stands in a modern kitchen with wood cabinets and a stone countertop. She opens a bag of Garden of Life Sport Creatine + Probiotics and a glass of green juice and a silver frother are on the counter. The camera is stationary and at eye level. The lighting is bright and natural. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of digestive issues often associated with creatine supplements. The inclusion of probiotics aims to mitigate this problem, making the product more appealing to those who may have avoided creatine in the past. # Value propositions - Simple but effective - Probiotics for digestion and immune health support # Benefits - Improve performance - Increase muscle strength - Probiotics for digestion - Immune health support # Features - Sport Creatine + Probiotics # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also a content creator, sharing her personal experience and routine with the product. # Storyline - 00:00–00:02 00:00–00:02 The creator opens a package of Garden of Life Sport Creatine + Probiotics and adds a scoop to a glass of green juice. This moment introduces the product and its use case, setting the stage for the rest of the ad. The perspective is from the creator, who is sharing a personal workout hack, conveyed through a casual tone and visual style. - 00:02–00:06 00:02–00:06 The creator uses a handheld frother to mix the creatine powder into the juice. This demonstrates the ease of use and integration of the product into a daily routine. The perspective is from the creator, showing how they personally use the product, conveyed through a first-person view and practical demonstration. - 00:06–00:07 00:06–00:07 The creator drinks the mixture. This reinforces the product's use case and prepares the viewer for the subsequent demonstration of its benefits. The perspective is from the creator, showing personal use and endorsement, conveyed through a casual and relatable tone. - 00:07–00:14 00:07–00:14 The creator is shown performing various exercises, including squats, pull-ups, and weightlifting. This visually demonstrates the product's benefits in improving workout performance and muscle strength. The perspective is from an observer, showcasing the creator's active lifestyle and the product's role in it, conveyed through dynamic visuals and a focus on physical activity. - 00:14–00:15 00:14–00:15 The creator states that the product is simple but effective. This summarizes the product's value proposition and reinforces its appeal to viewers seeking an easy way to enhance their workouts. The perspective is from the creator, offering a personal endorsement and summarizing the product's benefits, conveyed through a confident and relatable tone.

# Ad summary This ad features a woman partnering with Garden of Life to promote their doctor-formulated once-daily women's probiotics. She emphasizes the importance of prioritizing overall health, especially gut health, as a busy mom who enjoys an active lifestyle. She highlights that these probiotics are designed specifically for women to support immune, digestive, and overall health, enabling her to continue showing up for her loved ones and the things she enjoys. # Brand positioning Garden of Life is presented as a health and wellness brand focused on providing high-quality, doctor-formulated supplements to support women's health. The brand aligns with an active and health-conscious lifestyle, emphasizing the importance of prioritizing overall well-being, even amidst the demands of motherhood. Garden of Life aims to occupy a space in the consumer's mind as a trusted partner in maintaining health, offering products that support immune, digestive, and overall health. The brand positioning is both functional, highlighting the doctor-formulated aspect and specific health benefits, and emotional, promoting the ability to continue enjoying an active lifestyle and caring for loved ones. # Product The featured product is Garden of Life's Doctor Formulated Once Daily Women's Probiotics, designed specifically for women to support immune, digestive, and overall health. These probiotics are presented as a convenient way to maintain gut health and overall well-being, especially for active and busy moms. The product is highlighted as a trusted solution to help women stay healthy and feel their best, enabling them to continue their active lifestyles and meet the demands of motherhood. The ad addresses the purchase barrier of time constraints by emphasizing the once-daily dosage and convenience of incorporating it into a busy routine. # Visual style The ad has a natural and authentic aesthetic, with a UGC feel. It features outdoor settings and natural lighting, creating a sense of adventure and an active lifestyle. The editing style includes quick cuts to showcase various activities and moments, maintaining a consistent pace throughout the video. The production quality is a hybrid of UGC and polished commercial, supporting the intended tone of authenticity and relatability. # Hooks Spoken: 00:00–00:01: There are no days off in motherhood – Text overlay: 00:00–00:01: There are no days off in motherhood – / 00:00–00:08: #GOLPartner Visual: 00:00–00:01: A woman with long brown hair, wearing a green top and orange shorts, stands in a shallow stream holding a baby in a white onesie with brown bears. The background features a lush green forest and clear blue sky. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the challenge of maintaining personal health and an active lifestyle amidst the constant demands of motherhood. The woman states, "There are no days off in motherhood," highlighting the relentless nature of caring for a child. # Value propositions - Convenient once-daily dosage for busy moms - Doctor-formulated for trusted quality - Supports immune, digestive, and overall health, enabling an active lifestyle # Benefits - Help keep me healthy and feeling my best - Designed specifically for women to support immune, digestive, and overall health # Features - Doctor formulated - Once daily - Women's probiotics # Call to action None used. # Social proof - "That's why I trust Garden of Life's doctor formulated, once daily, women's probiotics to help keep me healthy and feeling my best" – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is also a content creator, sharing her personal experiences and reasons for using the product. # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a woman holding her baby in a stream, emphasizing the constant demands of motherhood. - 00:01–00:04 00:01–00:04: The woman introduces her partnership with Garden of Life, highlighting the importance of prioritizing overall health. - 00:04–00:08 00:04–00:08: She emphasizes that prioritizing health starts with gut health, showing her taking the Garden of Life probiotics from her bag. - 00:08–00:12 00:08–00:12: The woman shares her active lifestyle before and after becoming a mom, emphasizing her commitment to maintaining her hobbies. - 00:12–00:14 00:12–00:14: She highlights the importance of nourishing her mind and body as a non-negotiable aspect of her active life. - 00:14–00:17 00:14–00:17: The woman reiterates that nourishing her mind and body has never been more important to her. - 00:17–00:22 00:17–00:22: She emphasizes that being able to continue her level of activity is non-negotiable while also meeting the demands as a full-time mom. - 00:22–00:29 00:22–00:29: The woman explains why she trusts Garden of Life's doctor-formulated once-daily women's probiotics to help keep her healthy and feeling her best. - 00:29–00:34 00:29–00:34: She highlights that these probiotics are designed specifically for women to support immune, digestive, and overall health. - 00:34–00:37 00:34–00:37: The woman concludes by stating that the probiotics help her continue showing up for the ones she loves and the things she loves.