How Custom Ink Advertises on Meta

# Ad summary The ad promotes T-shirt Design Lab, a company that allows people to design and sell custom apparel. The ad shows a person scrolling through their phone, which has multiple tabs open to different custom apparel designs from T-shirt Design Lab. # Brand positioning T-shirt Design Lab is presented as a platform for creating and selling custom apparel, emphasizing the brand's user-friendly design process and wide range of customizable products. The brand focuses on enabling individuals and businesses to create unique merchandise. By offering design tools and sales support, T-shirt Design Lab promotes itself as a go-to for anyone looking to express their creativity, build a brand, or monetize their designs. The brand's positioning appears functional, highlighting simplicity and accessibility in creating and selling custom apparel. # Product T-shirt Design Lab provides a platform for designing and selling custom apparel. It enables users to create unique designs, which can be applied to various products, including t-shirts, hoodies, hats, mugs, and more. The platform supports individuals and businesses and appears to streamline the design and sales processes by offering design tools, product mockups, and sales support. The main unique selling point is the accessibility and ease of use, which allows anyone to design and sell their own merchandise without the complexities of traditional retail. It is implied that the product is worth trying for those seeking to express creativity or build a brand through custom apparel, making it accessible for both personal and commercial use. # Visual style The ad features a hybrid style, blending UGC-like phone screen recordings with polished, animated product displays. The editing rhythm is fast-paced, with quick cuts and transitions. The color scheme is bright and saturated. There is a mix of organic footage and animated graphic elements. The use of trending audio indicates the ad is targeting a younger audience, and the fast pacing is optimized for short-form video platforms like TikTok and Reels. # Hooks Spoken: “Hey can I see your phone?” [sarcastic] Text overlay: 00:00–00:05: “Hey can I see your phone?” Visual: 00:00–00:05: A first-person view of a hand scrolling through numerous tabs on an iPhone. The tabs display various custom apparel designs from T-shirt Design Lab, including t-shirts, hoodies, beanies, and tank tops, each with different logos and text. The phone screen has standard Apple interface elements like a search bar and tab navigation. The background is a blurred green, suggesting outdoor lighting. The hand is fair-skinned with trimmed nails. The screen displays multiple design options, all variations of the same 'Big Dawg' theme. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the difficulty or complexity involved in creating and selling custom apparel. It implies that traditional methods can be challenging. # Value propositions - Design and sell your own merchandise without the complexities of traditional retail # Benefits - Create unique designs - Express your creativity - Build a brand - Monetize your designs # Features - Custom apparel - Design and sell custom apparel # Call to action None used. # Point of view - Brand 100% – The ad is told through the official voice of the brand, showcasing the product and service. # Storyline - 00:00–00:05 A hand is shown scrolling through multiple tabs on a phone. - 00:00–00:05 The tabs are all custom apparel designs from T-shirt Design Lab. - 00:05–00:08 The end of the video displays a variety of animated custom apparel and accessories, and the Custom Ink logo.

# Ad summary This ad for Custom Ink uses humor to showcase the level of appreciation a customer can have for their own shirt design. It features a person wearing a red t-shirt, and on that t-shirt is an image of the same person wearing the same t-shirt with the same design. The copy emphasizes how much someone would have to like a shirt design to get a shirt with the design on it. # Brand positioning The brand, Custom Ink, is positioned as a service that enables customers to create designs they love so much that they want to put that design on another shirt. This positioning is based on the ad's humorous concept which implies that Custom Ink allows for such creative freedom and self-expression, even to the point of absurdity. The brand aligns with values of personalization, creativity, and self-expression. By showcasing a unique and humorous application of their service, Custom Ink pushes against the norms of simply providing standard custom apparel. # Product The featured product is a custom-designed t-shirt created using Custom Ink's service. The t-shirt is red and features a design of the same t-shirt being worn by a person. The design on the smaller t-shirt includes the text (on-package label text) "My body is a temple" above a graphical depiction of a temple. The USP highlighted is the ability to create such a unique and personalized design that the customer would want to replicate it on another shirt, underscoring the brand's capability to bring any creative idea to life. The ad addresses the purchase barrier of design limitations by implying that Custom Ink offers extensive customization options. # Visual style The visual style is clean and straightforward, with a focus on highlighting the t-shirt design. The production quality appears to be studio-shot with clean lighting and a white background. The image treatment involves adding a clear, high-resolution design onto the t-shirt. The typography is simple and legible, supporting the humorous concept. # Hooks Headline: WHEN YOU LIKE YOUR SHIRT DESIGN SO MUCH THAT YOU GET A SHIRT WITH YOUR SHIRT DESIGN ON IT # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of not finding the perfect shirt design that resonates with a customer's personal taste or creative vision. The visual joke illustrates extreme satisfaction, implying the frustration of not having the exact design you want. The ad copy implies a customer need to create the shirt they like. # Value propositions - Design a shirt you love so much, you want to wear it on another shirt. # Benefits - Ability to create a shirt design you love. # Features - Custom shirt design # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand uses the top caption and the visual of the man in a t-shirt to present a humorous scenario and showcase the unique possibilities of their custom design service. # Storyline - The ad starts with a statement about liking a shirt design so much that you get a shirt with your shirt design on it. The brand uses this text to set up the visual joke and highlight the level of satisfaction and personalization possible through their service. - The visual then presents a person wearing a t-shirt with the same design repeated on it, creating a visual loop that reinforces the opening statement. The brand uses this visual to humorously showcase the extent to which a customer can appreciate their own design when using Custom Ink.

# Ad summary This ad promotes Custom Ink as the go-to platform for designing swag for non-profit events. It opens with a creator directly addressing the audience, suggesting that this is a sign to design swag. The ad shows a phone screen where someone is designing a t-shirt with a logo for a non-profit. The ad transitions to a colorful screen showcasing different products, like t-shirts, mugs, bags, and sunglasses, that can be custom-designed through Custom Ink. # Brand positioning Custom Ink is presented as a user-friendly platform specializing in customizable merchandise. The brand focuses on practicality, offering a service that allows users to effortlessly create branded items, particularly suited for non-profit events. Positioned as a straightforward solution, Custom Ink caters to those seeking to produce promotional or branded items without needing extensive design skills or resources. The brand promotes the idea that creating custom swag should be accessible and easy, helping non-profits stand out and promote their cause effectively. # Product Custom Ink is a platform designed for creating custom swag, as shown through the interface on a smartphone screen. The platform allows users to upload logos and designs onto various products such as t-shirts, mugs, bags, and sunglasses. The ad highlights the ease of designing branded merchandise directly from a mobile device, implying a streamlined and accessible design process. It caters specifically to users needing custom swag for non-profit events, making it a solution for organizations seeking branded promotional items. The platform offers a range of product options, ensuring there is something for every need. # Visual style The ad features a mix of UGC-style footage and polished product shots. The opening shot is dimly lit, giving it a casual, relatable feel, while the product showcases are brightly colored and cleanly designed. The editing is simple and direct, with clear transitions. The UGC element aims for authenticity, while the brand visuals maintain a professional appearance. The pacing is consistent, with smooth transitions that synchronize with the audio. # Hooks Spoken: 00:00–00:03: This is your sign to design some swag for your next non profit event Text overlay: 00:00–00:08: This is your sign to design some swag for your next non profit event Visual: 00:00–00:03: Close-up shot of a person with long hair, glasses, and a maroon hooded sweatshirt, looking directly at the camera in a dark room. The face is lit by the screen of a phone they are holding. The background is dark, focusing attention on the person's face and expression. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the difficulty and inconvenience of creating custom swag for non-profit events. This is implied in the initial statement, "This is your sign to design some swag for your next non profit event" indicating that the viewer may be looking for a sign or encouragement to start the process. # Value propositions - Design custom swag easily - Perfect for non-profit events # Benefits - Easy design process - Customizable for non-profit events # Features - Customizable design - Variety of products (t-shirts, mugs, bags, sunglasses) # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The ad shows a person using the Custom Ink app to design a t-shirt, reflecting the user's experience. - Brand 50% – The brand is represented through the showcase of various customizable products and the Custom Ink logo at the end. # Storyline - 00:00–00:03 The ad begins with a creator looking directly at the camera, suggesting this is a sign to design swag for the next non-profit event. This opens the ad from the creator's POV, using a direct and conversational tone to encourage viewers to take action. - 00:03–00:08 The ad transitions to a phone screen displaying the Custom Ink interface. This shifts to the user's POV, showing how the app can be used to design a t-shirt with a non-profit's logo. This showcases the platform's design interface and ease of use. - 00:08–00:11 The ad transitions to a dynamic, colorful screen showcasing various products—t-shirts, mugs, bags, and sunglasses—available for customization through Custom Ink. This highlights the wide range of products offered by Custom Ink, emphasizing the creative possibilities available to users. This transition highlights the brand POV.

# Ad summary This image ad features a man wearing a blue tank top with text printed on it. The text presents a hypothetical scenario of being a creator who can make cool merchandise and wear it all the time, then ends with a casual "kk bye". The ad uses a straightforward, relatable approach to appeal to creators and promote the idea of creating their own merchandise. # Brand positioning The brand is presented as one that empowers creators by enabling them to produce and wear their own merchandise. The brand leans into a casual, relatable tone, demonstrated by the "kk bye" at the end of the statement. This approach sets the brand apart from more corporate or formal competitors, suggesting a more personal and creator-centric ethos. The brand positioning is emotionally driven, focusing on the appeal of self-expression and the satisfaction of wearing custom-made merch. # Product The product featured is a blue tank top with custom text printed on it. The text states, "imagine you were a creator and got to make cool merch like this and wear all the time, wouldn't that be cool? kk bye". The tank top appears to be a standard, lightweight garment, suitable for casual wear. The primary focus isn't on the tank top itself, but on the concept of creating custom merchandise. The ad doesn’t explicitly address any purchase barriers, but it implies ease of customization, which could make the product more appealing to potential customers. # Visual style The ad features a straightforward, product-focused image. The production quality appears to be clean and well-lit. The image is simple, with a white background to highlight the tank top. There are no filters or complex image treatments, emphasizing the product and its message. The typography is integrated directly onto the garment in a basic, legible font. # Hooks Headline: imagine you were a creator and got to make cool merch like this and wear all the time, wouldn't that be cool? kk bye # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of creators not having a straightforward way to create and wear their own merchandise, which can be a fulfilling way to express themselves and promote their brand. The visual of the printed tank and the question "wouldn't that be cool?" implies that this is something creators would want but may not readily have access to. # Value propositions - The ad proposes the value of being able to create and wear your own custom merch, allowing creators to express themselves and enjoy their creations. # Benefits - Opportunity to wear your own custom merchandise - Allows for self-expression and creativity # Features - Custom-printed tank top # Call to action None used. # Social proof - None used. # Point of view - Brand: The text on the tank top expresses a hypothetical scenario aimed at engaging the viewer and suggesting the possibility of creating custom merchandise. # Storyline - The ad presents a hypothetical scenario to the viewer: "imagine you were a creator and got to make cool merch like this and wear all the time, wouldn't that be cool? kk bye". The intention is to plant the idea that viewers could create and wear their own cool merchandise. The POV is from the brand, speaking directly to the viewer.

# Ad summary This ad for Custom Ink presents various swag items available for company branding. The ad aims to provide company swag ideas, featuring a man surrounded by customizable items and showcasing the brand's logo. # Brand positioning Custom Ink is presented as a provider of customizable company swag. The brand offers a variety of products that can be personalized with company logos, aiming to help businesses create branded merchandise. Positioning themselves as a one-stop-shop with "over 10,000 swag options," they emphasize the simplicity and breadth of their service, catering to companies looking for effective and creative promotional items. # Product Custom Ink offers a wide range of customizable products suitable for company swag. These include items such as t-shirts, hats, mugs, bags, USB drives, tumblers, luggage tags, and laptop cases. Each item can be personalized with a company's logo, allowing businesses to create branded merchandise for promotional or internal use. The ad highlights the diversity of available products, presenting Custom Ink as a solution for all company swag needs. # Visual style The ad has a clean and simple aesthetic with bright, bold text and product displays against plain backgrounds. The editing style includes quick cuts and animated product rotations. The overall production quality appears polished, aiming to present a professional image for the brand. # Hooks Spoken: Need some company swag ideas? Text overlay: 00:00–00:01 / NEED SOME / COMPANY SWAG / IDEAS? Visual: 00:00–00:01: The screen is white with the text 'NEED SOME COMPANY SWAG IDEAS?' in bold, orange letters. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge of coming up with creative and effective company swag ideas, positioning Custom Ink as a solution for those struggling with this task: “Need some company swag ideas?” # Value propositions - Over 10,000 swag options: Offers a wide variety of customizable products to meet diverse company needs. # Benefits - Company branding - Promotional items - Branded merchandise # Features - Customizable t-shirts - Customizable hats - Customizable mugs - Customizable bags - Customizable USB drives - Customizable tumblers - Customizable luggage tags - Customizable laptop bags # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad is conveyed from the brand's official voice through visuals and text overlays promoting its products. # Storyline - 00:00–00:01 The ad opens with a question about needing company swag ideas. - 00:01–00:01 The ad transitions to the claim that Custom Ink can help. - 00:02–00:08 The ad shows a man surrounded by a variety of company swag items to emphasize product customization. - 00:09–00:12 The ad displays the Custom Ink logo and their value proposition of over 10,000 swag options.

# Ad summary An ad for custom apparel printing company Custom Ink starts with an unseen narrator addressing the viewer and telling them if they are seeing this ad, it's because they are cool enough to wear a shirt printed by Custom Ink. The ad cuts to product shots of clothing and accessories that Custom Ink can customize. The ad features their octopus logo, and a link to their website appears on-screen. # Brand positioning Custom Ink is presented as a custom printing service for apparel and accessories, mainly geared toward businesses. The brand positions itself as a creative partner that allows customers to easily bring their vision to life on a variety of customizable products, as suggested by the invitation to "start cooking" in the Custom Ink design lab. The brand appeals to customers by presenting itself as exclusive and selective, implying that only those with a certain style or aesthetic will be targeted by their advertising. # Product Custom Ink offers custom printed apparel and accessories for businesses. The service allows customers to design their own logos and designs to be printed on various items. Featured items include shirts, hats, backpacks, and umbrellas. The ad emphasizes that Custom Ink offers "over 10,000 swag options", suggesting a wide range of choices and possibilities for customization. The primary selling point is the ability to create unique, personalized merchandise for businesses or personal use. # Visual style The ad features a mix of authentic, slightly out-of-focus, UGC-style footage and clean, branded product shots on a solid background. The editing is simple and straightforward. The pacing is moderate, with a shift to faster cuts during the product showcase. The solid red background is a visual motif. # Hooks Spoken: Blocked anyone that would look bad in a custom shirt made for their business. So if you're seeing this, get over to the Custom Ink design lab and start cooking. Text overlay: BLOCKED ANYONE THAT WOULD LOOK BAD IN A CUSTOM SHIRT MADE FOR THEIR BUSINESS. / SO IF YOU'RE SEEING THIS, GET OVER TO THE CUSTOM INK DESIGN LAB AND START COOKING. Visual: The shot is slightly out of focus. The foreground contains a person wearing a gray t-shirt with a graphic design in red and white ink on the front. The text overlay is in white. The background is blurry, but it appears to be people. The camera is in a medium shot and slowly zooms in. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the challenge that businesses face when it comes to branding and creating custom merchandise that accurately represents their brand identity. # Value propositions - The ad conveys that using Custom Ink allows customers to create products that are unique. # Benefits - Ability to create unique, personalized merchandise. - Over 10,000 swag options # Features - Customizable shirts, hats, backpacks, and umbrellas # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered entirely in the voice of the brand itself, using promotional messaging and product displays. # Storyline - 00:00–00:10 The ad begins with a direct address to the viewer, creating intrigue and exclusivity. - 00:10–00:14 A variety of customizable products and the brand's logo appear.

# Ad summary The ad presents a pen in two different versions, highlighting the uniqueness and desirability of the second option which has a cute doll on the end. # Brand positioning Ink-credible Inc. is presented as a brand that offers a playful twist on a common product: pens. The ad highlights the brand's ability to transform an everyday item into something more engaging and unique. The brand aims to occupy the space of creative and novelty office or school supplies, suggesting that customers should choose their pens not just for functionality, but for the added fun and personality they bring to the user experience. # Product The ad features two versions of Ink-credible Inc.'s pens. The first pen is a standard-looking blue ballpoint pen, with a silver tip. The second is a purple Ink-credible Inc. pen with a silver tip. These pens are distinguished by a striped grip section, and an added decorative element: a small doll head with brown yarn hair at the end. This doll is stylized with a simple, smiling face, implying a playful and whimsical approach to the product's design. The ad invites viewers to reconsider the purpose of a basic pen, suggesting it can be more than just a writing tool, but also a source of joy and self-expression. # Visual style The ad uses a split-screen format to compare a basic pen with the brand's more creative product. The image has a clean, commercial look with bright, solid colors in the background and clear product shots. The overall style aims for a lighthearted, novelty aesthetic, emphasizing the brand's playful approach to everyday objects. # Hooks Headline: "IT'S ONLY A PEN" # Funnel stage Top of funnel (Awareness) # Pain points The ad directly addresses the potential pain point of pens being perceived as boring or unremarkable by using the phrase: "IT'S ONLY A PEN". # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is from the brand because it showcases their products and emphasizes the unique characteristics of its design. # Storyline - The ad begins by presenting the idea that it is only a pen, setting up a common perception of pens as mundane objects. This message comes from the brand, introducing the concept to the viewer. - The ad then shifts to show the brand's line of pens, which are not just pens but also doll-like objects. This narrative beat is told from the perspective of the brand, which is presenting what makes their product different from the norm.

# Ad summary The image ad contrasts a simple stick figure representing someone at their nonprofit with a stylishly branded version of the same figure, highlighting the impact of Custom Ink on enhancing their appearance and brand representation. # Brand positioning Custom Ink is presented as a brand that elevates the look of nonprofit organizations through custom-designed merchandise. The brand positions itself as a provider of tools that allow nonprofits to enhance their image and create a cohesive, stylish brand presence. This appeals to organizations that want to look good while doing good, making Custom Ink a partner in both the functional aspect of branding (custom merchandise) and the emotional aspect (pride and presentation). It implies that nonprofits can benefit from a polished look, pushing against the perception that nonprofits should only focus on their cause without attention to aesthetics. # Product The ad showcases various custom merchandise options offered by Custom Ink. These include a tie-dye t-shirt, a beanie, and a mug, each personalized with nonprofit branding. The t-shirt features a colorful tie-dye pattern and the text "Your Groovy Nonprofit Name Here," while the beanie is bright pink with the text "Your Nonprofit Name Here" accompanied by two hearts. The mug is gold colored with the text "YOUR NONPROFIT NAME HERE." These products are designed to provide nonprofits with branded items that can be used for promotional purposes, events, or everyday wear. The ad addresses the potential barrier of nonprofits not prioritizing their appearance by showing how branded merchandise can improve their image, making them look good while supporting their cause. # Visual style The ad employs a minimalist, cartoon-like visual style with simple stick figure drawings against a plain white background. The production quality is basic, resembling hand-drawn sketches, which gives it an approachable, unpolished feel. The color scheme is limited, with black lines defining the figures and text, contrasted by the bright colors of the branded merchandise (pink beanie, yellow mug, tie-dye t-shirt). The typography is straightforward and unadorned, contributing to the overall simplicity. This style feels intentionally lo-fi, possibly to highlight the ease of use and accessibility of Custom Ink's services, and to create a relatable, non-intimidating image for nonprofits. # Hooks Headline: me doing good AND looking good at my nonprofit (thanks to Custom Ink) # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of nonprofits not prioritizing their appearance due to limited resources or a focus on their mission. The plain stick figure on the left represents the nonprofit's image before Custom Ink, suggesting a lack of visual appeal: 'me doing good at my nonprofit' # Value propositions - branded merchandise can improve their image - branded merchandise can improve their overall presentation # Benefits - elevated look of nonprofit organizations - enhanced image # Features - custom-designed merchandise # Call to action None used. # Point of view - Brand: The entire ad communicates from the brand's perspective, showcasing the before-and-after transformation achieved by using Custom Ink's custom merchandise. # Storyline - The ad starts by presenting a plain stick figure to represent someone doing good at their nonprofit. This image conveys a sense of basic functionality without any emphasis on appearance. The perspective is from the brand, showing the 'before' state where the nonprofit's image is simple and unbranded, indicating a lack of visual appeal. - Next, the ad transitions to a more stylized stick figure adorned with Custom Ink products, including a t-shirt, beanie, and mug, each branded with the nonprofit's name. This image aims to convey a transformation, illustrating that the nonprofit can look good while still doing good. The perspective is from the brand, showcasing the 'after' state where Custom Ink has enhanced the organization's image, demonstrating the value of branded merchandise in improving their overall presentation.

# Ad summary The ad shows a text message conversation about Custom Ink merchandise. The person sending the messages has a mother who is excited to receive a hoodie from the brand. # Brand positioning Custom Ink is presented as a service that allows customers to create custom merchandise such as shirts, mugs, and more. The ad emphasizes its ease of use, as well as the unique products that can be purchased. # Product Custom Ink allows customers to create a variety of different custom merchandise. In the ad, a shirt is shown with the phrase, "My Daughter's a Famous Gamer" and a graphic of a video game joystick. Over 10,000 swag options are available from Custom Ink. # Visual style The ad has a bright, colorful visual style. It uses quick cuts and transitions. The production quality is polished and professional. # Hooks Spoken: 00:00–00:02 Wait... YOU HAVE MERCH? Text overlay: 00:00–00:01 Wait... (text message bubble) / 00:01–00:02 YOU HAVE MERCH? (text message bubble) Visual: 00:00–00:02: A mock-up of a text message conversation is shown. The person messaging is labeled as "Mom". The mom asks, "Wait... YOU HAVE MERCH?" # Funnel stage Top of funnel (Awareness) # Pain points The pain point is not explicitly stated, but it's implied that the user may be looking for a way to create custom merchandise to promote their brand. # Value propositions - Custom merchandise that showcases unique product options. # Benefits - Create custom merchandise that represents your brand. - Unique product options # Features - Custom apparel and accessories - Over 10,000 swag options # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the point of view of a person texting their mom. # Storyline - 00:00–00:02 A mock-up of a text message conversation between a person and their mom is shown. - 00:02–00:03 The mom asks, "Wait... YOU HAVE MERCH?" - 00:03–00:04 The mom then asks, "where's my hoodie." - 00:04–00:07 The mom asks, "does Mom get a special one" - 00:07–00:08 The daughter replies with, "Lol, already on its way". - 00:08–00:13 The daughter sends a picture of a shirt that says, "My Daughter's a Famous Gamer". - 00:13–00:17 The Custom Ink logo is shown, along with shirts, mugs, sunglasses, and more.

# Ad summary This ad for Custom Ink starts with a meme format of a unicorn wearing a hat in a green field with a rainbow in the sky. Then it transitions to a solid red screen with images of items like t-shirts and mugs that can be customized with a logo and design. The company's name, Custom Ink, appears at the end. # Brand positioning Custom Ink is presented as a company that allows you to create custom swag for your brand. The ad uses the meme format to imply that using their services will make you feel happy and successful when people love the merchandise you create. The brand seems to be positioning itself as a modern and creative option for merchandise creation, in line with current internet trends. # Product Custom Ink is a service that provides customizable merchandise. The products shown in the ad include t-shirts, mugs, backpacks, sunglasses, and water bottles. The products can be customized with logos and designs. The ad highlights the wide range of swag options available, claiming "Over 10,000 swag options." # Visual style The ad uses a hybrid style, starting with a low-fidelity meme aesthetic and transitioning to a clean, branded commercial look. # Hooks Text overlay: 00:00–00:09: how life feels when everyone is loving the merch you made Visual: 00:00–00:09: A cartoonish background of a bright green grassy field, a rainbow, and a light blue sky is shown. In the foreground, a cartoon image of a white unicorn with a pink baseball cap on its head stands facing right. The hat has a red and white logo on it. # Funnel stage Top of funnel (Awareness) # Pain points The struggle of creating merchandise that will be well-received. # Value propositions - Over 10,000 swag options # Benefits - The ability to create merchandise that people will love # Features - Customizable merchandise - Wide range of swag options # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The initial meme format evokes the feeling of a customer whose merchandise is loved by their audience. - Brand 20% – The end screen with the logo represents the brand's official voice. # Storyline - 00:00–00:09 The ad opens with a meme format suggesting the euphoric feeling when custom merchandise is well-received. - 00:09–00:13 The ad then shifts focus to the Custom Ink logo and slogan, highlighting the vast range of customizable products available.

# Ad summary The image ad shows a horse with a baseball cap, with the text overlayed how your life feels when people love your merch. # Brand positioning The brand appears to be targeting a younger audience who are creators and sell merchandise. The brand wants to be associated with feelings of joy, pride, and accomplishment. # Product The product shown in the ad is merchandise, though the specific type of merchandise is not identified. The image is designed to elicit the feeling of what it's like when customers love your product. # Visual style The ad has a meme-like aesthetic, using a humorous image and text overlay to create a relatable and shareable piece of content. The style is casual and attention-grabbing, designed to be easily digestible in a fast-scrolling feed. # Hooks Headline: how life feels when everyone is loving the merch you made # Funnel stage Top of funnel (Awareness) # Pain points The image is designed to address the pain point of the feeling of unsuccess when a product you created is not well received. # Value propositions - Expresses the value of making and selling well-received merchandise. # Benefits - Everyone is loving the merch you made # Features - Merch # Call to action None used. # Social proof - None used. # Point of view - Customer: "how life feels when everyone is loving the merch you made" conveys the feeling a creator experiences when their merchandise is well-received. # Storyline - The ad conveys the joyful, elevated feeling of having your merchandise be well-received. This is told from the perspective of someone who creates and sells merch.

# Ad summary This ad promotes Custom Ink, a company that makes custom designed merchandise. It implies that the merchandise created by Custom Ink will last for years to come. # Brand positioning Custom Ink is presented as a reliable and quality option for creating custom merchandise that stands the test of time. The ad suggests that Custom Ink distinguishes itself through the durability and lasting appeal of its products. This is highlighted by the ad's concept that the featured designs are still in use 60 years later. This approach positions the brand as a facilitator of lasting memories and connections, catering to those who value long-term quality and sentimental value in their merchandise. # Product The advertised product is custom-designed merchandise created through Custom Ink's services. The ad showcases a range of items that can be personalized, including hoodies, hats, t-shirts, umbrellas, and backpacks. The ad highlights the ability to design and produce various types of merchandise for groups, clubs, or organizations, with the suggestion that these items are made to last and be cherished for years. The ad addresses the desire to create memorable and lasting items, suggesting that using Custom Ink ensures quality and durability, making the merchandise a worthwhile investment. # Visual style The ad uses a sentimental and nostalgic visual style, featuring warm, soft lighting and candid shots of elderly people to create a sense of nostalgia and longevity. The editing style is slow and deliberate. The production quality has a genuine feel, similar to content that might be found organically in feeds. # Hooks Text overlay: 00:00–00:12: how I imagine my youth group in 60 years when they still love the merch I made them because I used Custom Ink Visual: 00:00–00:01: Close-up of wrinkled hands holding a wooden cane. The hands are clasped tightly, conveying age and fragility. The background is blurred, focusing attention on the hands and cane. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the need to create durable and memorable merchandise that will last for years. # Value propositions - Using Custom Ink merchandise ensures that the design and products are still in use 60 years later. - Custom Ink merchandise creates lasting memories. # Benefits - Creating lasting memories - Ensuring quality and durability - Making the merchandise a worthwhile investment # Features - Custom-designed merchandise - A range of items that can be personalized # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad presents a hypothetical scenario from the imagined perspective of the youth group 60 years in the future using the Custom Ink merchandise. # Storyline - 00:00–00:01 The ad opens with a close-up of wrinkled hands holding a cane, conveying the idea of aging and the passage of time. - 00:01–00:02 00:01–00:02: An elderly woman in glasses is shown wearing a light blue hoodie with a youth group's name and cross design on it, introducing the concept of merchandise that has lasted for many years. - 00:03–00:04 00:03–00:04: A group of elderly people, including one in a yellow jacket, is seen hugging a younger woman in scrubs, emphasizing the ongoing connection and community among the group members. - 00:05–00:06 00:05–00:06: An elderly couple is shown wearing headphones and hats featuring the youth group's logo, reinforcing the idea that the merchandise is still used and appreciated even in old age. - 00:07–00:09 00:07–00:09: Elderly people are depicted in various scenes, with some looking at the camera with their glasses down and others sharing a drink, further highlighting their continued enjoyment of the merchandise and each other's company. - 00:09–00:12 00:09–00:12: The ad transitions to display a range of merchandise items—t-shirts, hats, umbrellas, and bags—on a red background with the Custom Ink logo, showing the variety of products available for customization.

# Ad summary The ad presents a common problem when choosing the factors for youth group merch and then demonstrates how Custom Ink offers all of those options. # Brand positioning Custom Ink is presented as a service that specializes in providing a variety of options for creating custom merchandise, particularly for groups and organizations. They are positioned as a solution to the common dilemma of having to choose only one or two features when designing merch, promising a comprehensive solution where customers can "get it all." The brand aims to occupy the space of versatility and convenience in the custom apparel market, aligning with a tone of accessibility and problem-solving. They push against the norm of limited choices and promote a functional brand positioning by offering a broad range of design and production options. # Product Custom Ink is presented as a customizable merchandise creation platform specializing in a vast array of products, with over 10,000 swag options. The ad focuses on how Custom Ink eliminates the common problem of having to compromise on different features when creating youth group merchandise, such as comfy tees, cool designs, on-time delivery, and ease of ordering. The product works by offering a service where customers can access all desired features in one place, without having to choose only one. This caters to anyone needing custom merchandise, especially groups or organizations, by addressing the common purchase barriers of limited options and difficult decision-making. The ad is telling the viewer that Custom Ink is worth trying or buying because it provides a hassle-free experience with comprehensive solutions. # Visual style The ad has a UGC feel with a static camera, simple composition, and basic editing. The production quality is minimal, with a focus on clear messaging over polished visuals. The pacing is slow, with one primary shot throughout the whole ad. The Custom Ink logo is more polished. There are no audio-visual sync cues. # Hooks Text overlay: 00:00–00:06: Making youth group merch and you can only pick 1... / 00:00–00:06: 1 / 00:00–00:06: 2 / 00:00–00:06: 3 / 00:00–00:06: 4 / 00:00–00:06: 5 / 00:00–00:06: 6 Visual: 00:00–00:06: The shot is a static, overhead view of a dark wood-grain surface, presumably a table or floor. Arranged on the surface are six small, irregularly torn pieces of lined paper. Each paper slip has a different phrase written on it in black ink: 1) "Comfy tees," 2) "brand name swag options," 3) "Colors that aren't cringe," 4) "cool octopus," 5) "on time delivery," and 6) "easy to make & order." Each paper is also labeled with a number corresponding with each of the phrases. The camera angle is directly overhead, creating a flat, graphic arrangement of the elements. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the frustration of having to choose only one or two features when making merchandise for a youth group, highlighted by the question: "Making youth group merch and you can only pick 1..." # Value propositions - Addressing the challenge of having to pick only one option # Benefits - You can get it all # Features - Comfy tees - Brand name swag options - Colors that aren't cringe - Cool octopus - On time delivery - Easy to make & order # Call to action None used. # Point of view - Customer 80% – The majority of the video simulates a customer's view with a first-person perspective and casual tone. - Brand 20% – The end screen displays the brand logo and tagline, representing the official voice of the brand. # Storyline - 00:00–00:04 The ad begins by posing the question of what to choose when making merch for a youth group. - 00:00–00:04 This moment presents a relatable scenario to anyone who has had to compromise when ordering group merch, setting the stage for a problem-solution narrative. - 00:00–00:04 The audience experiences the internal dilemma of the buyer. - 00:00–00:04 The perspective is conveyed through the visual layout of options. - 00:00–00:04 The tone is light and relatable. - 00:04–00:06 The ad then states that you can get it all with Custom Ink. - 00:04–00:06 This is a direct response to the initial problem, promising a solution that addresses the previous compromises. - 00:04–00:06 The tone is optimistic and assured. - 00:06–00:09 The ad concludes with the Custom Ink logo and tagline. - 00:06–00:09 This is the brand's opportunity to solidify their identity and value proposition. - 00:06–00:09 The focus shifts to showcasing the brand's capabilities.

# Ad summary A gloved hand writes "Design at CustomInk" on a piece of paper, and then shows a montage of various products that can be customized at CustomInk. # Brand positioning CustomInk is a service that allows customers to design and create custom products. The brand is presented as accessible and easy to use, implying that anyone can create personalized merchandise. The visuals of various customizable products (mugs, umbrellas, water bottles, sunglasses) emphasize versatility and diverse customization options. With its playful logo, CustomInk aims to inspire creativity and provides an affordable service for individuals and businesses seeking unique, custom-designed items. # Product CustomInk offers a service that allows customers to design and create custom products. Through their online platform, individuals and businesses can upload designs, add text, and choose from a wide range of products. Customizable products include mugs, umbrellas, water bottles, and sunglasses. Customers have the freedom to express their creativity and create personalized merchandise for various purposes, whether it's for personal use, gifts, events, or branding. # Visual style The ad has a mixed aesthetic, blending a casual, homemade feel with a more polished commercial style. The video opens with an unpolished shot of a person dancing in what appears to be their living room, giving it a UGC vibe. This transitions into a product demo. The editing is simple with mostly static shots. The final product showcase is presented with a clean, graphic style on a solid red background. The pacing is relaxed at the beginning and picks up towards the end during the product showcase. # Hooks Spoken: 00:00–00:02 [Upbeat music] Text overlay: 00:06–00:13 Design at CustomInk Visual: 00:00–00:01: A man with long dark hair, a mustache, glasses, and a cap is dancing. He is wearing a multicolored knit sweater and dark pants. He is standing in a cluttered living room with a green shag carpet. Behind him is a cream-colored couch and various decorations. The camera is low and focused on the man's movements. / 00:01–00:06: A hand covered in a white glove is shown. The hand grabs a black marker from a yellow pot and moves it to a white sheet of paper. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Ability to create personalized merchandise for various purposes - Design and create custom products # Benefits - Freedom to express creativity - Create personalized merchandise # Features - Customizable designs - Range of products including mugs, umbrellas, water bottles, and sunglasses. # Call to action None used. # Social proof - None used. # Point of view - Customer 50% – The man dancing and the gloved hand are presented as a customer demonstrating how to use CustomInk. - Brand 50% – The visuals of the company's products and logo are presented by the brand. # Storyline - 00:00–00:06 The video begins with a man dancing, and transitions to a gloved hand. - 00:06–00:13 The gloved hand writes "Design at CustomInk" on a piece of paper. - 00:13–00:16 A montage of products is shown on a red background with the CustomInk logo.

# Ad summary The ad asks the viewer what items they would reach for as merchandise for their youth group's spring lock in event. # Brand positioning The brand being promoted is a merchandise company. Based on this ad, the brand aims to be the go-to provider for event-specific or organization-specific apparel and accessory needs. The brand offers the ability to create and order custom merchandise for organizations and events. They provide a variety of apparel and accessories and decorate them with unique branding for the client, such as a group name, specific event, or theme. # Product The product being advertised is custom merchandise for an event called 'Let's Lock In' at Springwood Youth. There are six different items shown: a green baseball cap, a green t-shirt worn by a person, a khaki backpack with a white Nike swoosh and "Let's Lock In" printed on the front, white sweatpants, a green water bottle, and a pink fanny pack. All of the items have the same "Let's Lock In Springwood Youth 2024" logo on them. Each product example is marked with a letter A through F, as if the viewer will be selecting an item as part of a quiz or poll. # Visual style The ad has a bright, playful visual style. The ad uses a simple gradient background and a plain, white product background. The products are all brightly colored. # Hooks Headline: your youth group's spring lock in is two weeks away, what merch are you reaching for? # Funnel stage Consideration # Pain points None used. # Value propositions - Custom merchandise allows the group to have a unified look. # Benefits - Customizable merchandise for your youth group event. # Features - baseball cap - t-shirt - backpack - sweatpants - water bottle - fanny pack # Call to action None used. # Social proof - None used. # Point of view - Customer: The point of view is from the perspective of a customer who is being asked to choose what merch item they would pick. # Storyline - The ad copy asks, "your youth group's spring lock in is two weeks away, what merch are you reaching for?" The ad is asking the viewer to select what item they would purchase for their youth group's spring lock in.

# Ad summary This ad promotes Custom Ink, highlighting its ability to create custom swag for teams, specifically as a thank you for their hard work. The ad showcases a person typing on a laptop, emphasizing the brand's role in appreciating team efforts and lists examples of goals for 2024-2026. The visuals transitions to branded merchandise. # Brand positioning Custom Ink is presented as a service that specializes in creating custom-designed merchandise, emphasizing its role in businesses showing appreciation for their employees' hard work. The brand's tone is professional yet personal, promoting the idea of celebrating team achievements through tangible gifts. The positioning is functional, focusing on ease of use and direct benefits for businesses, such as boosting morale and recognizing employee contributions. # Product The featured product is Custom Ink's service for creating personalized merchandise. This service allows businesses to design and order a variety of products, including t-shirts, mugs, sunglasses, and water bottles, each customized with the company's branding or a unique design. The service is portrayed as a way to thank teams for their hard work, creating an emotional connection through personalized gifts. The USPs include the ability to create 'fire swag,' suggesting high-quality, desirable merchandise that employees will appreciate. The ad highlights its use as a means of employee recognition and team building. # Visual style The ad has a polished and modern aesthetic, combining UGC-style keyboard shots with clean, animated product displays. The editing style involves quick cuts between text overlays and product shots, creating a fast-paced rhythm. The production quality is high, giving the ad a professional feel. The visuals are timed to match the voiceover, enhancing the overall impact. # Hooks Spoken: 00:00–00:06: 2024 was for moving to a new office. 2025 was for increasing shareholder value beyond estimates. 2026 is for making fire swag for my team to thank them for their hard work. Text overlay: 00:00–00:06: 2024 was for moving to a new office / 00:00–00:06: 2025 was for increasing shareholder value beyond estimates / 00:00–00:06: 2026 is for making fire swag for my team to thank them for their hard work Visual: 00:00–00:06: Close-up shot of a person's hands typing on a black laptop keyboard. The background is a blurred view of the laptop screen. The lighting is bright and focused on the keyboard. The text overlay lists business goals for 2024, 2025, and 2026. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty in finding meaningful and impactful ways to appreciate and reward team members for their hard work, expressed as the need to find a way to thank them for their hard work. # Value propositions - Create 'fire swag' to reward teams - Thank teams for their hard work with personalized gifts # Benefits - Team appreciation - Employee recognition - Boosting morale - Brand visibility # Features - Customizable merchandise (t-shirts, mugs, sunglasses, water bottles) - High-quality design - Branded merchandise # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the perspective of the brand, showcasing its products and services for creating custom merchandise. # Storyline - 00:00–00:06 00:00–00:06: The ad starts with a close-up view of hands typing on a laptop keyboard. The text overlay lists goals for 2024, 2025, and introduces the concept of creating swag for the team in 2026. This moment is from the perspective of someone planning business strategies and showing appreciation for team effort. The tone is anticipatory and forward-looking. - 00:06–00:09 00:06–00:09: The visual transitions to a montage of various merchandise items, including t-shirts, mugs, sunglasses, and water bottles, all bearing the Custom Ink logo. This visually represents the 'fire swag' mentioned earlier. This provides examples of the tangible outcomes of using Custom Ink's services. The tone is promotional and showcases the brand's capabilities.

# Ad summary This ad showcases Custom Ink, a service allowing creators to design and sell their own merchandise. The ad uses a casual, humorous approach to appeal to content creators, suggesting they can easily create and wear their own merch. # Brand positioning Custom Ink is positioned as a service that empowers creators to design and sell their own merchandise. The brand's tone is casual and humorous, aiming to appeal to content creators who want to express their identity through custom apparel and accessories. The brand aims to be accessible and fun, contrasting with potentially complex or corporate merchandise solutions. Custom Ink promotes the idea that anyone can easily create and wear their own unique merch, emphasizing simplicity and creative freedom. # Product Custom Ink is a platform that allows content creators to design and sell their own merchandise. The ad showcases a range of products, including a blue tank top with a custom design, umbrellas, hats, and shirts. The platform enables users to create personalized apparel and accessories, making it easy for creators to wear and promote their own branded merchandise. The ad highlights the ease of designing and wearing custom merch, addressing potential barriers related to complexity and accessibility. Custom Ink offers over 10,000 swag options, allowing creators to express themselves through a variety of products. # Visual style The ad has a casual and slightly humorous aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is clean and commercial, yet maintains an approachable tone. The pacing is consistent and moderate. The visual motifs include direct product display and clear text overlays. # Hooks Spoken: 00:00–00:05: Male 1: [Casual] imagine you were a creator and got to make cool merch like this and wear all the time, wouldn't that be cool? kk bye Text overlay: 00:00–00:05: imagine you were a creator / 00:00–00:05: and got to make cool merch / 00:00–00:05: like this and wear all the time, / 00:00–00:05: wouldn't that be cool? kk bye Visual: 00:00–00:05: Close-up shot of a man wearing a blue tank top. The tank top features white text that reads, "imagine you were a creator and got to make cool merch like this and wear all the time, wouldn't that be cool? kk bye." The Custom Ink logo, a red octopus, is on the upper right side of the tank top. The background is blurred, focusing attention on the tank top and text. The lighting is bright and even. The camera is stationary and the framing is centered. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that creators may find it difficult or inaccessible to design and wear their own merchandise. # Value propositions - Empowering creators to make unique merchandise - Simplifying the process of designing and wearing custom merch # Benefits - Ability to create and wear your own merch - Easy customization # Features - Custom design options - Variety of swag options (over 10,000) # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the perspective of the brand, using direct address and product showcases. # Storyline - 00:00–00:05 The ad opens with a man wearing a blue tank top featuring a custom design and text. - 00:00–00:05 The message conveyed is a hypothetical scenario, inviting the viewer to imagine themselves as a creator who gets to make and wear cool merch. This is from the brand's perspective, addressing the audience directly in a casual tone. - 00:05–00:08 The ad transitions to a red background showcasing various Custom Ink products like umbrellas, hats, and shirts. - 00:05–00:08 The message conveyed is the variety of products available through Custom Ink. This is from the brand's perspective, highlighting the range of customization options. The tone is informative and promotes the brand's services.

# Ad summary This image ad is promoting a giveaway for an all-star swag with a $500 design credit. The ad features a lanyard, hoodie, mug, and sunglasses. # Brand positioning The brand is not explicitly mentioned in the ad, but the giveaway implies that the brand is related to custom-designed merchandise. The brand aims to occupy a space in the consumer's mind as a provider of customizable products. The brand aligns with the values of creativity, personalization, and potentially team spirit or school spirit, given the reference to "All-Star Swag". The brand positioning is functional, as it offers customizable products that can be designed according to the customer's preferences. With the design credit giveaway, the brand aims to lower purchase barriers by providing a valuable incentive. # Product The ad features several customizable merchandise items. First, there is a red lanyard with the text "YOUR DESIGN HERE" printed on it. Second, there is a blue and white tie-dye hoodie with the text "YOUR DESIGN HERE" on the chest. Third, there is a green mug with a silver rim and handle, also featuring the text "YOUR DESIGN HERE". Finally, there is a pair of white-framed sunglasses with iridescent lenses. The products are intended for individuals or teams looking to create custom merchandise. The USPs are the ability to personalize the design of each item and the potential to win a $500 design credit. # Visual style The ad has a clean and vibrant visual style. The production quality is high, with professionally shot images of the products. The visual motifs include a grid layout, using white blocks to highlight each item, and bold colors to draw attention. The image treatment includes background removal and consistent lighting. The typography is large and bold, making it easy to read. The style aims to be eye-catching and informative, making the ad scannable and effective in feed. # Hooks Headline: MERCH MADNESS # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - $500 Design Credit # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the ad, presenting the giveaway items and encouraging participation. # Storyline - The ad starts by announcing a "MERCH MADNESS ALL-STAR SWAG GIVEAWAY," immediately capturing attention and setting the stage for a contest or promotion. The brand tells this part of the story, aiming to generate excitement and interest in the giveaway. - The ad then showcases four different products: a lanyard, a hoodie, a mug, and a pair of sunglasses, each of which can be customized with the winner's design. The brand is presenting the products, demonstrating the versatility and appeal of the offered items in the giveaway. - The ad highlights a "$500 Design Credit," serving as a clear incentive for participation. The brand emphasizes the value of the prize, driving interest and participation in the contest.

# Ad summary This ad shows two different scenarios. One scenario shows a team of workers on a roof. The other scenario shows the owner designing the company logo for apparel from Custom Ink. # Brand positioning Custom Ink is presented as a company that enables businesses to design custom apparel for their brand. Custom Ink is for business owners that take pride in their business and are looking for effective ways to promote their brand to their employees or customers. Custom Ink provides over 10,000 swag options for companies that are looking for merchandise to increase brand awareness. # Product Custom Ink offers a variety of custom apparel and promotional products for businesses to customize with their own branding, designs, and logos. Custom Ink offers over 10,000 swag options to promote brand awareness, reward employees, or provide customers with a reminder of the company’s products and services. The products from Custom Ink are customizable in color and design, and are used to bring brand awareness to the customer's business. # Visual style The ad features a split screen during the first half, showcasing different aspects of the business owner's day, using bright colors. The editing is simple with only a hard cut transition at the midpoint of the ad. The editing aligns with the music beats. # Hooks Text overlay: Me & my team all day: Visual: 00:00–00:02: A bird's-eye view shows two roofers on a partially shingled roof. One man wears a gray top and dark pants, while the other wears a green top and dark pants. Both are bent over, working on the roof. # Funnel stage Top of funnel (Awareness) # Pain points The pain point implied in the ad is that business owners do a lot of the physical work involved with the business during the day, and have to spend time after hours on marketing and advertising. # Value propositions - "Over 10,000 swag options" implies that Custom Ink offers businesses a lot of merchandise to choose from to promote brand awareness. # Benefits - Custom apparel - Promotional products - Customizable in color and design # Features - Custom Ink - Over 10,000 swag options # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – Not applicable for this ad. - Brand 100% – The brand is telling the whole story. - Expert 0% – Not applicable for this ad. - External source 0% – Not applicable for this ad. # Storyline - 00:00–00:02 The screen is split in two, with the top half of the screen showing the business owner and their team working on a roof. - 00:02–00:10 The bottom half of the screen displays the business owner designing a hoodie with the company logo using the Custom Ink service. This juxtaposition shows the contrast between the physically demanding work during the day and the creative work done in the evening. - 00:10–00:11 The screen transitions to a solid red background. - 00:11–00:16 The company logo and various merchandise designs appear on the screen to promote Custom Ink.

# Ad summary This ad promotes Custom Ink, a company specializing in customized apparel. The ad features three individuals dancing in coordinated blue outfits with space for custom designs. It is upbeat and lively, showcasing how Custom Ink can help bring personalized clothing ideas to life. # Brand positioning Custom Ink is positioned as a fun, creative, and reliable provider of custom-designed apparel. The brand aligns with a culture of self-expression and personalization, allowing customers to bring their unique ideas to life on clothing and accessories. The brand emphasizes ease and creativity, suggesting that designing custom apparel can be both accessible and enjoyable. This is conveyed through the upbeat music and dancing, indicating a stress-free and positive brand experience. # Product Custom Ink provides custom-designed apparel and accessories. The ad showcases examples of blue outfits with areas clearly designated for custom designs ('YOUR DESIGN HERE'). The core offering is the ability for individuals or groups to create personalized clothing items, with the company handling the printing and production. Custom Ink addresses the barrier of design and access by offering a platform where customers can easily upload or create designs for various types of clothing. The product is for anyone who wants to create custom apparel for events, organizations, or personal expression. # Visual style The ad has a polished, commercial aesthetic with bright, studio lighting and clean backgrounds. The editing style uses static shots with smooth transitions, maintaining a consistent pacing. The visual motif is the coordinated blue outfits, emphasizing the customizable aspect of the brand's apparel. The high-end production quality supports the intended tone of a fun and accessible brand experience. # Hooks Spoken: 00:00–00:05 [Upbeat music and sound effects] Text overlay: 00:00–00:05 CUSTOM INK / 00:00–00:05 YOUR DESIGN HERE Visual: 00:00–00:05 Three individuals, two women and one man, are dancing in a brightly lit room with a yellow floor and white paneled walls. The woman on the left has brown hair, light skin, and is wearing a blue jacket and pants with white sneakers. She is smiling and energetically dancing. The man in the middle has light skin and is wearing a blue jacket and pants with a white baseball cap. The woman on the right has dark hair, light skin, is wearing a blue t-shirt, blue pants, and white sneakers. All three outfits have the text "YOUR DESIGN HERE" printed in white. The Custom Ink logo is prominently displayed at the bottom center of the frame. The camera is stationary, providing a full shot of the dancing group. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of not having easily accessible or creative ways to create personalized apparel, as clearly implied through the visuals of customizable clothing and the energetic, fun presentation. # Value propositions - The ability to create custom-designed apparel offers a way to express individuality and creativity, enhancing personal style and group identity. - The easy-to-use platform removes the barriers to custom apparel design, making it accessible and enjoyable for a wide audience. # Benefits - Ability to create personalized clothing items - Easy platform to upload or create designs - Fun and creative brand experience # Features - Customizable apparel - Space for personal designs on clothing # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its offerings and message. # Storyline - 00:00–00:05 00:00–00:05 Three individuals dance in matching blue outfits with "YOUR DESIGN HERE" printed on the back of their shirts and jackets. This introduces the product: customizable apparel. The message conveyed is fun and personalization, indicating the brand's positive and creative tone, from the brand's perspective. The tone is upbeat and energetic.