How CapCut Advertises on Meta

# Ad summary This ad promotes CapCut, a video editing app, by providing four tips for creating engaging videos. The ad features a female creator who shares insights such as using a visual hook in the first three seconds, incorporating sound effects, editing the voiceover, and adjusting clip length. The ad incorporates screen recordings, voiceover, and text overlays to illustrate the tips, aiming to encourage viewers to use CapCut to enhance their video editing skills. # Brand positioning CapCut is presented as an efficient and accessible video editing tool that enables creativity. The brand aims to occupy the space in the consumer's mind as the go-to app for mastering video editing. CapCut promotes simplicity and user-friendliness, making it possible for everyone to become a master of editing. It offers an easy-to-use interface and tools to make video editing efficient and accessible, distinguishing itself by focusing on essential editing tips. # Product CapCut is a video editing app designed to make video creation more efficient and accessible for everyone. The app provides tools for adding visual hooks, incorporating sound effects, editing voiceovers, and adjusting clip lengths. It is positioned as a user-friendly platform that allows users to enhance their videos easily. The app is available for download on both the App Store and Google Play, providing a free trial. The ad emphasizes that anyone can become a master of editing with the app. # Visual style The ad has a polished UGC feel, with smooth transitions and a mix of static and quick cuts. The production quality is high, giving it a professional yet accessible vibe. The visuals include screen recordings and direct address shots. The pacing is consistent at around 30 cuts per minute, keeping the energy high and engaging. # Hooks Spoken: The four most important editing tips for an engaging video. Text overlay: LET CREATIVITY BE / MORE EFFICIENT / 4 MOST IMPORTANT / editing tips (Screen recording) / for your video (Screen recording) / New video / free trial / Everyone can / become a master / of editing. Visual: 00:00–00:01 A vertical split screen. On the left is the CapCut logo, download buttons, and overlaid text. On the right, a woman stands in front of a textured white wall, looking at the camera and gesturing with her hand as she speaks. A screen recording appears above her, displaying a Photo Booth app view with the woman waving. / 00:01–00:02 The split screen remains. The woman gestures while speaking. On the screen recording above her, overlaid text reads "editing tips" and "for your video." # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is difficulty creating engaging videos. This is visually signaled with the ad addressing "The four most important editing tips for an engaging video." # Value propositions - Efficient video creation: "LET CREATIVITY BE MORE EFFICIENT" - Anyone can become a master of editing - Free trial available - Easy-to-use # Benefits - More engaging videos - Immersive experience - Seamless audio transitions - Dynamic editing # Features - Visual hooks - Sound effects - Voiceover editing - Clip length adjustment # Call to action Save for later # Point of view - Customer 100% – The entire ad is presented from the perspective of a video creator sharing her experiences with CapCut. # Storyline - 00:00–00:02 The creator introduces the topic of the video. - 00:02–00:08 The creator advises viewers to have a visual hook within the first 3 seconds of the video, suggesting weird frames, bold text, or zoom effects. This is intended to keep the viewer engaged from the beginning of the video and to have a strong first impression. - 00:08–00:11 The creator suggests using sound effects for a more immersive experience. This is intended to increase the viewer's involvement and make the videos feel more dynamic. - 00:11–00:17 The creator provides examples of sound effects available on CapCut. The ad uses examples like camera shutter sound, typing sounds, and magic reveal sound to demonstrate CapCut's sound effects capabilities. - 00:17–00:22 The creator suggests overlapping audio when editing voiceovers, emphasizing that the next sentence should start exactly where the previous one finishes. This is intended to encourage efficiency when editing voice overs and have them sound seamless. - 00:22–00:26 The creator suggests editing each clip to be between 0.5 and 1 second long. This is intended to encourage dynamic editing and to hold the viewer's attention. - 00:26–00:29 The creator ends the video, inviting viewers to save the video for later reference, thus encouraging engagement and repeat viewing.

# Ad summary This ad demonstrates how to use CapCut's AI effects to turn yourself into any cartoon. # Brand positioning CapCut is presented as a user-friendly and efficient tool for content creators who want to add creative edits to their videos. The brand aims to occupy a space in the consumer's mind as the premiere video editing software, through implied cues from the ad's visuals, like the download buttons for both the Apple App Store and Google Play Store. CapCut aligns with a lifestyle that promotes creativity, fun, and self-expression and seems to ignore category norms, instead opting for simple and seamless user experience. The brand positioning is functional, emphasizing performance and simplicity. # Product CapCut is a free mobile application, available on iOS and Google Play, designed to make content creation more efficient. The product's AI effects enable you to transform yourself into any cartoon. The ad emphasizes the simple user interface and frictionless experience, showing users how to click on a video, select an AI effect, and export the finished product, all in a few taps. CapCut addresses the barrier to entry of other editing software by making its UI intuitive and easily accessible. # Visual style The ad uses a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style consists of quick cuts and smooth transitions. The pacing is consistent and upbeat, aligning with the audio. The ad is intended to create a fun and playful tone. # Hooks Spoken: 00:00–00:05: Make it count, play it straight, don't look back, don't hesitate. Text overlay: 00:00–00:05: LET CREATIVITY BE / 00:00–00:05: MORE EFFICIENT / 00:00–00:05: How to turn yourself into any Cartoon / 00:00–00:05: AI effects / 00:00–00:05: free trial / 00:00–00:05: Everyone can / 00:00–00:05: become a master of editing. Visual: 00:00–00:01: In the foreground, two people are sitting on a stone surface. Person 1, on the left, is wearing glasses, a striped shirt, and grey pants. Person 2, on the right, is wearing a dark hat, a brown shirt, and jean shorts. The camera framing is at eye level, with a stationary camera. In the background, there is a stone wall. On the left side of the screen is the text "Let creativity be more efficient" with the CapCut logo beneath. Underneath the logo are buttons for the App Store and Google Play Store. On the right side of the screen, a circular outline with four sparkling stars indicates AI effects. Underneath the graphic, the text "free trial" is displayed above the line, "Everyone can become a master of editing." / 00:01–00:03: In the foreground, a person wearing a black T-shirt and jeans is standing outside, leaning against a wall. The camera framing is at eye level, with a stationary camera. In the background, there is a brick wall with a mounted light. On the left side of the screen is the text "Let creativity be more efficient" with the CapCut logo beneath. Underneath the logo are buttons for the App Store and Google Play Store. On the right side of the screen, a circular outline with four sparkling stars indicates AI effects. Underneath the graphic, the text "free trial" is displayed above the line, "Everyone can become a master of editing." / 00:03–00:05: In the foreground, two people are walking down a city street. Person 1, on the left, is wearing a jacket and pants. Person 2, on the right, is wearing a hoodie and pants. The camera framing is at eye level, with a stationary camera. In the background, there is a city street with buildings and windows. On the left side of the screen is the text "Let creativity be more efficient" with the CapCut logo beneath. Underneath the logo are buttons for the App Store and Google Play Store. On the right side of the screen, a circular outline with four sparkling stars indicates AI effects. Underneath the graphic, the text "free trial" is displayed above the line, "Everyone can become a master of editing." # Funnel stage Middle of funnel (Consideration) # Pain points Some editing software has a steep learning curve, creating a barrier for entry for novice users. As shown in the ad: "Everyone can become a master of editing." # Value propositions - The AI effects let creativity be more efficient. # Benefits - Everyone can become a master of editing. # Features - AI effects # Call to action None used. # Point of view - Brand 100% – The ad showcases the brand and its features. # Storyline - 00:00–00:05 Two people are sitting on the sidewalk when an AI filter is applied to their video, turning them into cartoon characters. - 00:01–00:03 The angle changes to show a person standing outside a building and leaning against the wall. The AI filter is applied and the person is shown as an animated cartoon character. - 00:03–00:05 The scene changes to show two people walking down a sidewalk. The AI filter is applied and the people are shown as animated cartoon characters. - 00:05–00:08 The screen switches to a phone, where a hand types "CapCut" in the search bar. - 00:08–00:11 The ad demonstrates clicking on the app and opening the CapCut interface, which displays options such as "New project", "Post template", "AutoCut", "Retouch", and "Auto enhance". - 00:11–00:13 The ad shows a video from the beginning of the advertisement being edited in the CapCut user interface. A finger taps on the video. - 00:13–00:22 The screen transitions to show an array of different filters. The ad indicates that you can click on any effect that you'd like. - 00:22–00:24 The AI effect is shown generating. - 00:24–00:29 The people from the beginning of the ad are shown with the filter applied. A user interface to select an effect is shown, and the ad indicates that you can also adjust the effect. - 00:29–00:31 The UI displays the option to export your video and the ad states you're done. - 00:31–00:36 The video exports, and the CapCut logo appears.

# Ad summary This ad shows a man on the streets of Manchester, England taking in the atmosphere and using a product to take photos and videos. # Brand positioning This ad does not explicitly state the brand. The man in the video shows a device that is used to take photos and videos on the streets of Manchester. Based on the content of this ad, the brand seems to be promoting its product as a way to easily capture and share videos and photos. # Product This ad appears to be promoting a camera. The camera is small and compact with a circular body. The camera easily fits in the user's hand and is easy to operate with the simple push of a button. The camera is seen in use on the streets of Manchester, UK. # Visual style The aesthetic of this ad is raw and in-the-moment. The editing style is quick cuts with many changes of scenery. The production quality is UGC, and has the feel of user-generated content, which helps promote the feeling of authenticity. The cuts per minute are high, and most cuts are synced to the music. # Hooks Spoken: 00:06–00:09 This is the part that no one shows you, bruv. Text overlay: 00:07–00:12 this is the part that no one... Visual: 00:06–00:09 The camera view changes to a man standing on the side of the road. He is wearing a dark jacket and has short dark hair. He is holding a camera in his hand. The man says: This is the part that no one shows you, bro. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The product is easy to use and small so you can take it anywhere. - The product is great for capturing videos and photos on the go. # Benefits - Easy to operate - Portable - Great way to capture photos and videos # Features - Small camera that fits in your hand - Push button operation # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – A person is using the product being advertised to document his visit to Manchester # Storyline - 00:00–00:04 The video starts with a view of what appears to be a Ferris wheel. - 00:04–00:07 The video transitions to a view of a street in Manchester with yellow text overlay. - 00:07–00:12 The camera view changes to a man standing on the side of the road. The man appears to be the focus of the video, as he is featured talking about the camera he is holding. - 00:12–00:13 The man says the thing that no one will show you. He then walks into a building. - 00:13–00:29 The video displays scenes of the city of Manchester, including a bus and some pedestrians. - 00:29–00:31 The video ends with a screen that displays the CapCut logo and branding.

# Ad summary This ad promotes CapCut's AI Story Maker 2.0, highlighting its ability to generate family-themed videos with AI assistance, making it easy to create heartfelt memories. # Brand positioning CapCut is presented as a user-friendly mobile video editing tool designed for creating engaging content quickly and easily. It is positioned as accessible to all users, regardless of their video editing expertise, providing AI-driven features to simplify the creative process. The brand aligns with a value of creativity and memory preservation, promoting a lifestyle where users can easily capture and share special family moments. CapCut pushes against the complexity of traditional video editing software, offering a more straightforward and intuitive alternative. The brand positioning leans towards functional simplicity and ease of use. # Product CapCut’s AI Story Maker 2.0 is an AI-powered tool designed to help users create videos effortlessly. It allows users to generate complete video ideas and videos by simply conversing with the AI. The tool is promoted for its ability to quickly create heartwarming family stories. It addresses the barrier of video editing complexity, promising users can make heartfelt family videos 'with a touch'. # Visual style The ad combines a polished commercial look with a user interface demonstration, creating a hybrid visual style. The initial montage of family photos has a warm, nostalgic feel, while the app demonstration is clean and modern. The editing style uses quick cuts to maintain a fast pace and highlight different features of the app. The shift from the app interface to the family scene uses a tear-away transition, adding a dynamic element. The pacing is consistent throughout, with cuts timed to match the rhythm of the voiceover. # Hooks Spoken: 00:00–00:04 O Natal está chegando, quer dar à sua família uma lembrança que eles vão guardar para sempre? Text overlay: 00:00–00:01 o natal está chegando / 00:01–00:02 quer dar à sua / 00:02–00:03 uma lembrança que eles / 00:02–00:04 vão guardar para sempre Visual: 00:00–00:00: A collection of photographs showing different families in happy moments, such as taking selfies, hugging, and attending events, scattered and rotating on a gray speckled surface. The background is blurred with a pink and blue gradient. The CapCut logo is in the upper-left corner. The on-screen text says "o natal esta chegando" with a snowman emoji. / 00:00–00:01: The photos continue to rotate, displaying different family compositions, including children, couples, and multi-generational groups, smiling and interacting positively. The text overlay changes to "quer dar à sua". / 00:01–00:02: More photos appear, focusing on themes of love, togetherness, and celebration. The text overlay changes to "uma lembrança que eles". / 00:02–00:03: The photos converge to form the CapCut logo in the center, as the text changes to "vao guardar para sempre". / 00:03–00:04: A smartphone screen displays the CapCut app interface, focusing on the AI story maker feature. The background is a gradient of light blue, pink, and white. The text overlay says "Use o AI Story". A mouse cursor is seen clicking the AI story button. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty and time investment typically required to create engaging videos, particularly those capturing personal memories. # Value propositions - Create heartwarming family stories with AI-assisted video generation. - Generate complete video ideas and videos by simply conversing with the AI. # Benefits - Create videos effortlessly - Generate video ideas quickly - Create family videos # Features - AI Story Maker 2.0 - AI-powered video generation - AI-assisted script and video idea generation # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the app's features and benefits. # Storyline - 00:00–00:02 The ad starts by showing various photos of families. - 00:00–00:02 It conveys a sense of nostalgia and the importance of family memories, setting a warm and emotional tone. The perspective is from an external observer, showing happy family moments. This opening builds anticipation for the solution being offered. - 00:03–00:06 The ad then transitions to displaying CapCut's user interface on a smartphone screen, specifically showcasing the 'AI story maker'. - 00:03–00:06 It emphasizes the tool's accessibility and the ease of generating video ideas using AI. The perspective shifts to a user interacting with the app, highlighting the functional benefits. This moment is meant to address the audience's potential challenges in coming up with creative content ideas. - 00:07–00:11 The ad shows how the AI generates a script and video outline. - 00:07–00:11 The ad shows how you can get ideas and complete videos from the AI assistant with a single tap. - 00:11–00:15 It shows the simplicity of the app by generating the family-friendly video. - 00:15–00:18 The ad concludes with a scene of a happy family opening presents around a Christmas tree. - 00:15–00:18 This reinforces the emotional core of the ad, emphasizing the warmth and connection of family memories, which aligns with the videos users can make from the app.

# Ad summary This ad for CapCut promotes its AI video maker 2.0 tool, which can create CGI for video games or instant effects for moments with friends. # Brand positioning CapCut is presented in this ad as an AI-powered tool that enhances videos with high-end CGI and instant visual effects, which can be generated with a single prompt. The ad positions CapCut as a user-friendly, advanced video editing tool that can make videos more visually appealing and professional looking. The values of innovation, ease of use, and creativity are core to the brand, suggesting it offers a functional solution to video editing needs while also aligning with trends in social media and digital art. # Product The AI video maker 2.0 tool within CapCut allows users to create CGI and visual effects using a single prompt. The tool is designed for anyone looking to enhance their videos with impressive CGI and smoother, more appealing visuals. CapCut users can create videos with anime or game UI effects, including target lock frames, energy bars, scan line overlays, and glowing speed trails during character movement. The visuals are kept in 1080p high quality. It aims to address the challenges creators face in making high-quality, visually stunning videos by providing a user-friendly AI tool that simplifies the process. The product's worth lies in its ability to provide users with instant ideas and automatic effects that would otherwise require more complex video editing skills. # Visual style The ad uses a combination of animation, graphics, and screen recordings from the CapCut app. The visuals are modern and polished, intended to appeal to a tech-savvy audience. The editing is fast-paced, and cuts sync with the audio to emphasize product features and messaging. # Hooks Spoken: 00:00–00:04 Seja de game? Eu não conseguia fazer efeitos assim, nada funcionava. Text overlay: 00:00–00:03 CG DE GAME? / 00:01–00:04 Eu não conseguia fazer efeitos assim nada funcionava. Visual: 00:00–00:03: Multiple animated images are stacked on top of one another in the center of the frame against a purple background. Each image shows a female character with light hair wearing a cybernetic outfit and holding a purple sword in a futuristic setting. The camera is static. There is bright neon lighting in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad references the difficulty in creating CGI for video games and other video projects, and the frustration when effects do not work. # Value propositions - Create high-end CGI effects with a single prompt - Produce professional-looking videos without advanced editing skills - Enhance social media content with trending visual effects - Gain instant ideas for creative content - Quickly generate visuals in 1080p # Benefits - Easily create CGI - Create anime or game UI effects, including target lock frames, energy bars, scan line overlays, and glowing speed trails during character movement - Enhance videos with impressive CGI - Create smoother, more appealing visuals - Generate instant ideas for videos # Features - AI Video Maker 2.0 - AI-powered CG creation - Instant effects - Automatic effects - Visuals in 1080p high quality # Call to action None used. # Social proof - "Eu não conseguia fazer efeitos assim, nada funcionava" – Female (Creator): A person who identifies as female discusses their prior struggles with CGI. # Point of view - Customer 25% – The intro speaker discusses the difficulty of creating visual effects. - Brand 75% – The voiceover describes CapCut features and the AI Video Maker. # Storyline - 00:00–00:03 The ad opens with a montage of CGI shots. - 00:00–00:03 The opening raises a question and highlights the challenge of creating impressive visual effects. The perspective is from someone who previously struggled to achieve such effects, making the viewer curious about the solution. - 00:03–00:04 The ad transitions to introduce CapCut as a solution for creating visual effects. This offers a resolution to the previously presented problem, positioning CapCut as an accessible tool for achieving high-quality CGI and effects. - 00:04–00:11 The ad showcases the AI Video Maker 2.0 feature within CapCut, which can create CGI and visual effects with a single prompt. It explains the software by showing what the app interface looks like. - 00:11–00:19 The ad displays the kinds of effects the tool can create. The voiceover highlights that the tool is not just for gaming, but also for creating effects for moments with friends. This shows the audience the effects of the tool and its use cases. - 00:19–00:21 The ad concludes by emphasizing that CapCut's AI creates the effects you desire.

# Ad summary This ad promotes CapCut's AI Video Maker, which helps users generate videos using only a simple idea. The ad uses an animated cat to demonstrate the feature. # Brand positioning CapCut is presented as a user-friendly and innovative video editing tool that empowers users to effortlessly create videos using artificial intelligence. The brand embraces a playful and imaginative tone, aligning with the creative possibilities of AI and the lighthearted nature of pet-themed content. CapCut positions itself as a facilitator of storytelling, removing barriers to video creation and making it accessible to users of all skill levels. # Product The ad promotes CapCut's AI Video Maker, a feature that allows users to generate videos using only a simple idea or prompt. By leveraging artificial intelligence, the tool transforms text-based concepts into smooth, cinematographic narratives with effects, movements, and rhythm. The AI Video Maker is presented as an instant source of inspiration, simplifying the video creation process for users who may lack traditional editing skills or resources. The product removes the barrier of needing extensive video editing experience or resources by allowing users to create video using only their imagination. # Visual style The ad has a polished and modern aesthetic with a blend of user interface shots and stylized animations. The video editing features are clearly presented, while the animated segments add a touch of whimsy. Quick cuts and dynamic camera movements keep the pace engaging. The ad uses a smooth editing style and has high production quality, which supports the brand's message of accessibility and innovation. The ad appears to be 240 BPM. # Hooks Spoken: 00:00–00:04: Como blogueiro de animais, sempre imagino as histórias incríveis que meu gatinho pode viver. Text overlay: 00:00–00:03 Como blogueiro de / 00:00–00:03 sempre imagino / 00:02–00:04 as histórias incríveis / 00:03–00:04 que meu gatinho / 00:03–00:04 pode viver. Visual: 00:00–00:03: An animated orange cat wearing a chef's hat and apron stands in a cartoon kitchen, stirring a pan of vegetables on the stove. # Funnel stage Top of funnel (Awareness) # Pain points Users may struggle to come up with interesting content for video ideas. # Value propositions - AI Video Maker brings instant inspiration, allowing users to quickly and easily generate video ideas - With AI, you only imagine, and CapCut writes the story, simplifying the video creation process # Benefits - AI brings instant inspiration - AI understands your pet's story with simple commands - Transforms ideas into smooth, cinematographic narratives # Features - AI Video Maker - Effects, movements, rhythm - AI transforms ideas into smooth, cinematographic narratives. # Call to action Baixe o CapCut agora # Social proof - None used. # Point of view - Brand 100% – The ad is delivered using the official voice of the brand. # Storyline - 00:00–00:03 A narrator introduces the concept of animal blog writers and the stories they might imagine for their pets. - 00:03–00:07 The ad cuts to the CapCut interface, showcasing its AI Video Maker feature and claiming that it brings instant inspiration. - 00:07–00:14 The ad shows the user entering prompts into the AI and the AI generating a video brief with a detailed outline. - 00:11–00:15 The AI transforms ideas into cinematic videos, with effects, movements, and rhythm. - 00:15–00:18 The ad cuts to an AI-generated video of a cat, reinforcing the idea that the user only needs to imagine the story. - 00:18–00:19 The AI generates the story for the user. - 00:19–00:23 A CTA encourages users to download CapCut.

# Ad summary This ad features a young woman giving editing tips for an engaging video while using CapCut. # Brand positioning This ad positions CapCut as an efficient and user-friendly tool for video editing. The brand is presented through the lens of an everyday content creator, showcasing how CapCut can streamline the editing process to create engaging videos. The ad appeals to both novice and experienced creators by emphasizing ease of use and time-saving features, making video creation more efficient. CapCut aims to occupy the space in consumers' minds as the go-to app for quick, professional-quality video edits. The brand also subtly promotes a lifestyle of creativity and self-expression, aligning with the values of modern social media users. # Product This ad showcases CapCut as a versatile and efficient video editing application available for both iOS and Android devices. CapCut allows users to edit videos quickly and effectively with features tailored for creating engaging content. The app offers sound effects for an immersive experience, voiceover editing with overlapped audio for seamless transitions, and precise clip length control between 0.5 to 1 second. CapCut addresses the common pain points of video editing—making it easier and faster to produce professional-quality videos for social media and other platforms. It is positioned as the essential tool for anyone looking to enhance their video editing workflow. # Visual style The ad has a hybrid visual style, blending UGC with polished commercial elements. The primary setting is a simple background, which keeps the focus on the presenter and content, characteristic of UGC. The editing rhythm is fast-paced with quick cuts, reflecting the editing style common on platforms like TikTok and Reels. The production quality is relatively high, with clear visuals and synchronized audio-visual elements, but maintains a casual feel through the presenter's conversational tone. Visual motifs include text overlays and screen recordings that are timed to match the voiceover. # Hooks Spoken: 00:00–00:02 the four most important editing tips for an engaging video. Text overlay: 00:00–00:02 4 MOST IMPORTANT / 00:01–00:02 editing tips / 00:01–00:02 for your / 00:01–00:02 video / 00:00–00:28 LET CREATIVITY BE / 00:00–00:28 MORE EFFICIENT Visual: 00:00–00:02 The left side of the screen shows the CapCut logo and app store download options over a blue gradient background. The right side of the screen shows an iPhone simulator playing a video of a young woman speaking into a microphone. She has fair skin, brown hair pulled back, and is wearing a dark grey sweatshirt. The simulated iPhone screen has interface elements like a red record button and playback controls. Overlay text appears in the video: "4 MOST IMPORTANT editing tips for your video". # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of time-consuming and complex video editing by offering an efficient and user-friendly solution with CapCut. The ad directly states, "LET CREATIVITY BE MORE EFFICIENT," signaling that CapCut aims to simplify the video creation process and save time. # Value propositions - Efficient video editing - Enhance video editing workflow - Easier and faster to produce professional-quality videos - Professional quality videos for social media # Benefits - Engaging video - Streamline the editing process - Create professional quality videos # Features - Sound effects for an immersive experience - Voiceover editing with overlapped audio for seamless transitions - Clip length control between 0.5 to 1 second # Call to action None used. # Point of view - Customer 100% – The ad is communicated through the lens of a user/creator who is sharing their personal experience with the product. # Storyline - 00:00–00:02 A woman introduces the four most important editing tips for an engaging video. - 00:02–00:08 She explains how to always have a visual hook in the first three seconds of your video with a weird frame, a bold text, or a zoom effect. - 00:08–00:14 She states that you should always use sound effects for a more immersive experience, and gives some examples. - 00:14–00:17 She references a video posted on her favorite CapCut sound effects. - 00:17–00:22 She explains that when editing the voiceover, she overlaps the audio so the next sentence starts exactly where the other one finishes. - 00:22–00:26 She says that the last tip is the video aspect. She states to edit each clip to be between 0.5 to 1 second long. - 00:26–00:27 She concludes, 'Save for later.'

# Ad summary This ad showcases the CapCut application and demonstrates how to apply the 'turn yourself into a cartoon' AI effect to a video. The ad shows how to find the AI effects on the CapCut app, and shows the range of cartoon options available. # Brand positioning CapCut is presented as a user-friendly and versatile video editing application that enables users to easily transform their videos with creative AI effects. The brand is positioned as a tool that puts advanced video editing capabilities into the hands of everyday users, without requiring professional skills or expensive software. CapCut aims to occupy a space in the consumer's mind as the go-to app for quick, fun, and visually impressive video transformations, emphasizing accessibility and ease of use. The brand aligns with a lifestyle of digital creativity and social media engagement, empowering users to experiment with various aesthetics and trends to express themselves online. It pushes against the norm of complex and expensive video editing software, offering a free and straightforward alternative that encourages users to explore their creative potential. This positions CapCut as an accessible and functional brand for anyone looking to enhance their video content, regardless of their editing experience. The brand's functional simplicity contrasts with the emotional appeal of self-expression and creative exploration it enables. # Product The CapCut app is a free and user-friendly video editing application that offers a wide range of tools and effects, including the featured 'turn yourself into any cartoon' AI effect. This effect allows users to transform their videos by applying various cartoon styles to the subjects within the video. The ad demonstrates how to access the AI effects on the CapCut app, select a video, and then browse the available cartoon options. The app is suitable for anyone looking to add creative and fun visual transformations to their videos, regardless of their editing experience. The ad directly addresses potential purchase barriers by highlighting the app's ease of use and the variety of available cartoon styles. The app is presented as a quick and simple solution for creating visually engaging content, positioning it as a worthwhile tool for anyone seeking to enhance their video projects without complex software or skills. # Visual style The ad has a hybrid visual style, combining screen recordings of app interfaces with real-life video footage to demonstrate the app's functionality in a tangible way. The editing style employs quick cuts to maintain a fast pace and highlight the ease and speed of the app's features. The pacing is consistent throughout the ad, with cuts timed to match the music beats, enhancing the rhythm and engagement. # Hooks Spoken: 00:11–00:11 Click on the video. Text overlay: 00:11–00:13 Click on the video Visual: 00:11–00:13 The shot is a medium shot of two young adults sitting on a ledge. The person on the left has black hair, is wearing glasses, a mauve and white stripped long sleeve shirt, grey denim jeans, and black dress shoes. The person on the right has brown hair, a black cap, a dark brown long sleeve shirt, blue denim shorts, long white socks, and blue running shoes. The camera is stationary and there is high lighting. # Funnel stage Top of funnel (Awareness) # Pain points The ad clearly addresses the pain point of wanting to create fun and engaging video content. The ad visually implies that you want to be able to express yourself and create trendy content. # Value propositions - Quickly transform your videos - Easily create engaging content - Try out different cartoon styles. # Benefits - Ability to transform videos with creative cartoon effects - Easy and quick video editing process - Fun and engaging content creation # Features - AI effect that turns people into various cartoon styles - Multiple cartoon style options - Free to use # Call to action None used. # Point of view - Brand 100% – The entire ad is delivered as a demonstration of the app's functionality and ease of use. # Storyline - 00:00–00:01 00:00–00:01 A video shows two people sitting on a ledge, with a text overlay reading "How to turn yourself into any Cartoon". - 00:01–00:01 00:01–00:01 The video then shows the same shot, however, the AI effect has been applied to turn the people into cartoon characters. The message is that this effect allows you to turn yourself into a cartoon. - 00:01–00:05 00:01–00:05 The video then shows a series of shots with different people posing with the AI effect applied. The message is that the AI effect works on different subjects and backgrounds. - 00:05–00:07 00:05–00:07 The video cuts to a screen recording of someone using a phone. The person types "search". The message is that the next scene will show how to access the effect. - 00:07–00:11 00:07–00:11 The person types "capcut", opens the CapCut application, and navigates through the interface to find different editing tools. The message is that the AI effect can be found on the CapCut application. - 00:11–00:13 00:11–00:13 The screen recording shows the user clicking on the video shown at the start of the advertisement. The video has text overlayed that says, "click on the video". The message is that you need to select the video you want to edit. - 00:13–00:21 00:13–00:21 The screen recording shows the user going to "effects" and clicking through different available effects, the video says, "Goto effects" and then, "Click on any effect you'd like". The message is to choose the effect that you want to use. - 00:21–00:23 00:21–00:23 The screen recording shows a loading bar while the effect is being generated. - 00:23–00:29 00:23–00:29 The screen recording shows the options for different variations of the effect and then says, "Now Choose!". The message is that you can choose which style you would like. - 00:29–00:34 00:29–00:34 The screen recording shows the user exporting the video and then a screen recording of the exporting process. There is also a text overlay that says, "Press export and you're done!". The message is that it is quick to use and edit your video.

# Ad summary This ad for CapCut highlights its AI effects. It shows a man filming in a city and struggling with capturing the right angles and views. It then shows him editing and adjusting the clips within the app. # Brand positioning CapCut is presented as a mobile video editing app that aims to make video editing accessible to anyone. The ad uses a casual, realistic tone and showcases the app's usability and AI-powered features for efficient content creation. CapCut positions itself as a tool that simplifies complex editing tasks, empowering users to produce professional-quality videos without extensive technical skills. The brand uses real life clips to highlight the ease of use, targeting users who want to create high-quality videos on the go. # Product CapCut is presented as a free mobile video editing application with advanced AI features. It is designed for users who want to create professional-quality videos easily and efficiently. The app includes AI effects that simplify editing, with the text overlay stating, "Everyone can become a master of editing." The product is for anyone who wants to edit videos quickly and effectively, regardless of their prior experience. CapCut addresses the purchase barrier of complexity in video editing by offering a user-friendly interface and AI-powered tools that streamline the editing process. It offers a "free trial." # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC-style content. The editing features quick cuts and transitions to highlight the fast-paced nature of video editing. The pacing is rapid, with numerous cuts per minute to maintain viewer engagement. The audio-visual sync is precise, with sound effects timed to match visual actions and music beats. The overall production quality suggests a balance between professional polish and the authenticity of user-generated content, aligning with the brand's message of making high-quality video editing accessible to everyone. # Hooks Spoken: 00:06–00:07: This is the part that no one shows you, man. Text overlay: 00:06–00:07: LET CREATIVITY BE / 00:06–00:07: MORE EFFICIENT / 00:06–00:07: AI effects / 00:06–00:07: free trial / 00:06–00:07: Everyone can / 00:06–00:07: become a master / 00:06–00:07: of editing. Visual: 00:06–00:07: A man stands on a city street, holding his phone and recording a video. He is wearing a black jacket and looks frustrated as he struggles to capture the right angle. # Funnel stage Middle of funnel (Consideration) # Pain points The primary frustration is the difficulty and struggle of capturing the right angles and footage, as highlighted by the man's exasperation while filming in the urban setting: "This is the part that no one shows you, man." # Value propositions - AI effects make video editing more efficient, enabling users to easily master the editing process. # Benefits - Everyone can become a master of editing. # Features - AI effects # Call to action None used. # Point of view - Customer 100% – The ad is presented from the perspective of a content creator using CapCut to edit videos. # Storyline - 00:00–00:06 The ad opens on the CapCut editing interface, displaying various video clips being arranged on the timeline. - 00:06–00:11 Following the sounds of camera clicks, a man in an urban setting struggles to get the perfect video. - 00:06–00:09 The man editing in CapCut says how this is the part of filming that no one shows you. - 00:11–00:29 Quick cuts show the man's videos being edited in the app as he adds the ending. - 00:29–00:32 The ad ends on a black screen displaying the CapCut logo and icons for downloading the app on the App Store and Google Play.

# Ad summary This ad promotes CapCut's AI video maker 2.0. In the ad, a student films a video for his college campus but is not happy with the quality. He utilizes CapCut's new AI video maker 2.0 to assist with creating a video about his college campus. The ad shows how with the help of CapCut the user is able to generate a video that is ready to be posted. # Brand positioning CapCut is presented as a user-friendly mobile video editing app that empowers users to create high-quality content easily. The brand positions itself as innovative, leveraging AI technology to simplify the video creation process and address the common frustrations of capturing and editing footage. CapCut aims to appeal to a younger, tech-savvy audience that seeks convenience and professional-looking results with minimal effort. CapCut differentiates itself by offering an AI-powered solution that transforms poor-quality recordings into polished, shareable videos. # Product The featured product is CapCut's AI Video Maker 2.0, a feature within the CapCut mobile app designed to simplify video creation. This product helps users generate share-ready content with minimal effort. The AI tool addresses the pain point of poor-quality recordings by offering a way to refine and enhance footage automatically. It uses text prompts to understand the user's vision and generates a video based on the prompt. The ad suggests that the product is suited for anyone who wants to create cinematic videos without the need for advanced editing skills or high-quality original footage. The AI Video Maker is user-friendly, offering one-tap video generation and quick results, as shown by the fast processing time. # Visual style The ad's visual style is clean and modern, with a blend of real-life shots and app interface displays. The editing style is quick with fast cuts to maintain engagement and show the AI's speed. The production quality is polished, giving it a commercial feel. The pacing is consistently fast, with cuts timed to match the music. The use of bright colors and natural lighting in the outdoor scenes gives the ad a youthful and energetic vibe. # Hooks Spoken: 00:00–00:02: Quero postar um vídeo sobre amizade no mural do campus... Text overlay: 00:00–00:01: Quero postar / 00:01–00:02: sobre amizade / 00:02–00:02: do campus... Visual: 00:00–00:02: A young Black man stands on a college campus, looking at his phone. He wears a blue hoodie, and a backpack, and is surrounded by other students and trees in the background. The camera is in a medium shot, focusing on his upper body as he interacts with his phone. # Funnel stage Top of funnel (Awareness) # Pain points The user has poor quality video footage that he is unable to use. "Mas as imagens que gravei ficaram péssimas." # Value propositions - Create cinematic videos with one tap - Generate video with one tap # Benefits - Generates cinematic videos - Easy to create content - Quick to generate video # Features - AI video maker 2.0 - AI generator - AutoCut # Call to action None used. # Social proof - None used. # Point of view - Customer 45% – The ad follows a student experiencing a video creation challenge and using CapCut as a solution, presented from his perspective. - Brand 55% – The ad showcases CapCut's AI Video Maker features and benefits through on-screen prompts, feature demos, and product branding. # Storyline - 00:00–00:02 The ad begins with a young man stating that he wants to post a video on the campus wall, immediately setting the context and user goal. - 00:02–00:05 He then reveals his problem: the footage he recorded is poor, creating a challenge for his goal. - 00:05–00:07 The focus shifts to CapCut's AI feature, which the man uses to generate a new video concept. This shows the brand solving the user's problem. - 00:07–00:11 The AI generates a video outline, including visual style, aspect ratio, music, duration, platform, characters, and an outline for the montage. This shows the brand providing a comprehensive solution. - 00:11–00:11 The man creates the video with one tap. This shows the brand's ease of use. - 00:11–00:12 The AI generates the video, and the man is shown the video is ready for posting, confirming the solution. - 00:13–00:20 The ad transitions to show the video that CapCut created of students on campus. This shows the final product.

# Ad summary This ad promotes O AI Video Maker 2.0, an AI-powered video editing tool by CapCut, highlighting its ability to generate videos automatically from keywords. It targets users who lack time for travel or recording, emphasizing the ease of creating professional-looking videos with aerial shots, beaches, and sunsets using just a few keywords. The ad features a voiceover and on-screen text in Portuguese. # Brand positioning This ad is for the CapCut app and the AI Video Maker. The ad highlights CapCut as an innovative, user-friendly brand. It positions CapCut as a brand that simplifies video creation, making it accessible to anyone, regardless of their location or time constraints. The brand emphasizes its capability to automate video editing using artificial intelligence, targeting users who seek convenience and high-quality results. # Product The ad features O AI Video Maker 2.0 by CapCut, an AI-powered tool designed to create videos automatically using keywords. This product simplifies the video creation process for users without the time or resources for traditional methods. The tool can generate videos with professional-looking aerial shots, beaches, and sunsets by simply entering keywords. It targets users who want convenience and high-quality results without manual editing, providing a quick and easy solution for creating engaging travel or scenic content. # Visual style The ad features a polished, commercial aesthetic with vibrant colors and smooth transitions. The production quality is high-end, combining stock footage with screen recordings of the app interface. The editing style uses quick cuts and dynamic transitions to maintain viewer engagement. The pacing is consistent, creating a sense of efficiency and ease. Visuals are synced with voiceover lines to emphasize key features and benefits. # Hooks Spoken: 00:00–00:03: Faltando imagens de viagem e sem tempo pra gravar na praia? Text overlay: 00:00–00:03: Faltando imagens de viagem e sem tempo pra gravar na praia? Visual: 00:00–00:02: Aerial shot of misty mountains and a winding river with lush greenery on either side. The text "Faltando imagens de viagem e sem tempo pra gravar na praia?" is displayed in a yellow box. # Funnel stage Top of funnel (Awareness) # Pain points The main pain point is the lack of travel images and time to record on the beach. "Faltando imagens de viagem e sem tempo pra gravar na praia?" # Value propositions - Create professional-looking videos easily: Automatic video generation from keywords saves time and effort. - Generate visually appealing content: AI creates travel scenes such as aerial shots, beaches, and sunsets, enhancing the aesthetic appeal of videos. # Benefits - Simplified video creation - Time savings - Convenience - High-quality results without manual editing # Features - AI-powered video editing - Automatic video generation from keywords - Professional-looking aerial shots, beaches, and sunsets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the official brand perspective. # Storyline - 00:00–00:03 The ad opens with scenic aerial shots of mountains and rivers, questioning if the viewer is lacking travel images and time to record on the beach, establishing a relatable problem. - 00:04–00:06 The ad introduces O AI Video Maker 2.0 by CapCut as the solution, highlighting its ability to help users easily create videos. - 00:06–00:09 The ad demonstrates how the tool works by showing a user typing keywords into the app, emphasizing the simplicity of the process. - 00:09–00:12 The ad highlights how the tool generates edited videos automatically from the provided keywords. - 00:12–00:17 The ad showcases examples of AI-generated travel scenes, such as aerial shots, beaches, and sunsets, reinforcing the tool's capability to create visually appealing content. - 00:17–00:21 The ad concludes by urging viewers to let AI recreate their travel memories, emphasizing ease and convenience.

# Ad summary This ad showcases the AI story maker feature in CapCut, demonstrating how users can input simple prompts to generate complete story ideas and videos. # Brand positioning CapCut is presented as an accessible and user-friendly tool for video editing. The brand focuses on providing easy-to-use features that simplify the content creation process for users of all skill levels. CapCut's AI Story Maker embodies the brand's positioning by promoting simplicity and creative empowerment. This feature is presented as a time-saving solution, pushing against the norm of complex video editing and promoting effortless content generation. # Product CapCut's AI Story Maker 2.0 is a tool designed to generate complete video ideas and videos based on user prompts. It allows users to input a simple text prompt, such as "Give me some family video ideas," and the AI will generate a list of video concepts, including outlines, character descriptions, sample interview snippets, and even background music suggestions. Once a user is satisfied with the generated script, they can generate a video with one tap, creating stories filled with genuine family warmth. # Visual style The ad features a polished, commercial aesthetic with clean graphics and transitions. The editing style includes quick cuts and static shots, which maintain a consistent pace and rhythm throughout the video. The production quality is high, with a focus on showcasing the CapCut app interface clearly. The use of a screen recording combined with a family scene creates a contrast between the digital tool and the emotional warmth it aims to capture. # Hooks Spoken: o natal está chegando, quer dar a sua família uma lembrança que eles vão guardar para sempre? Text overlay: o natal está chegando 🎅 / quer dar à sua / uma lembrança que eles / vão guardar para sempre Visual: 00:00–00:01 The shot begins looking up at a grey wall, then rotates down to a man's smiling face. He has dark hair and is wearing a black top. Then, it cuts to a collage of several photos and videos of families together. / 00:01–00:03 The scene shows a collage of pictures and videos of families together. Some are hugging, smiling, and petting pets. # Funnel stage Top of funnel (Awareness) # Pain points The most central frustration is the time and effort required to brainstorm and create engaging family videos. # Value propositions - Generate video ideas in seconds - Create stories full of genuine family warmth with one tap # Benefits - Saves time - Simplifies content creation - Creates heartwarming family stories # Features - AI Story Maker 2.0 - Generates video ideas - Creates video outlines - Suggests background music - Generates videos with one tap # Call to action None used. # Point of view - Brand 100% – The ad solely presents the brand's official features and messaging through voiceover and product demonstrations. # Storyline - 00:00–00:04 A voice asks if you'd like to give your family a memory that they will save forever. - 00:04–00:05 The scene cuts to a hand selecting the AI Lab icon on the phone interface. - 00:05–00:07 The narrator introduces CapCut's AI Story Maker 2.0. A phone is shown with the text field to create a story, and the user types "Give me some family video ideas." - 00:07–00:11 The narrator says you just need to talk to the AI, and full video ideas arrive in seconds. On the phone screen, there is a list of fully formed ideas. - 00:11–00:15 The narrator explains that with one tap, you can create a story full of real familiar warmth. - 00:15–00:19 The scene cuts to a full family scene with presents and holiday decorations.

# Ad summary This ad for CapCut features various clips of city streets and buildings. A male is seen filming with a camera, and text on the screen highlights that most people don't show the outtakes or footage that is not used. The ad then shows how CapCut can be used to edit footage. # Brand positioning CapCut is a mobile video editing application. The brand is presented as a way to efficiently and effectively edit videos on the go. The ad positions CapCut as a tool for creators to enhance their creativity and streamline the video editing process. The brand aims to occupy a space in the consumer's mind as a user-friendly and powerful video editing solution accessible to everyone, regardless of their editing skills or experience. CapCut promotes values of creativity, efficiency, and accessibility, positioning itself as a tool that empowers users to bring their creative visions to life. The brand addresses the need for a seamless and intuitive video editing experience on mobile devices, catering to users who want to create high-quality content without the complexities of traditional editing software. # Product CapCut is a mobile video editing application designed for users to edit videos quickly and easily. The ad highlights that the product provides a user-friendly interface for editing videos on the go. The product is for anyone who wants to create high-quality videos quickly and easily. The USP of CapCut is its ability to simplify the video editing process while offering a range of creative features. It is shown being used to quickly organize video clips. It addresses the barrier of complex video editing software by offering a simple and intuitive solution for creating polished videos on mobile devices. The ad conveys that CapCut is worth trying because it empowers users to create professional-looking videos without the need for extensive editing skills or expensive software. # Visual style The ad has a modern and upbeat visual style. It combines polished commercial elements with UGC footage of a man filming. The editing features quick cuts, adding to the fast-paced feel of the ad. The editing syncs with the beat of the music. # Hooks Spoken: 00:06–00:07 Male 1: This is the part that no one shows you, man. Visual: 00:06–00:07 A man is walking down a city street with a camera, filming. He is wearing a black jacket. The footage is slightly shaky, as if he is holding the camera without stabilization. The man is light skinned with dark hair. He is walking toward the camera, which is also handheld. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of complex video editing software that requires extensive editing skills is the central pain point. This is signaled by the spoken line: "This is the part that no one shows you, man." # Value propositions - Efficient video editing on the go - Create professional-looking videos without extensive editing skills # Benefits - Edit videos quickly - Edit videos easily # Features - Mobile video editing application - User-friendly interface # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad features an implied user speaking and filming with the product. # Storyline - 00:00–00:06 The ad opens with a simulated view of the CapCut editing interface on a mobile device, featuring a series of clips laid out on the timeline. - 00:06–00:09 00:06–00:09 A man is seen walking down a city street filming with a camera as he states, "This is the part that no one shows you, man." - 00:09–00:12 00:09–00:12 The man continues to talk about how people do not show this part. - 00:12–00:29 00:12–00:29 The ad features quick cuts of various clips and locations, showing the man filming. The clips are set to music.

# Ad summary This ad promotes CapCut AI video maker 2.0. The ad features a man using the app to generate a video for social media. He prompts the app to create a video about friendship, then customizes the output to be 'more smooth' and 'more cinematic'. The generated video is then shown. # Brand positioning CapCut is presented as an advanced, intuitive, and modern tool for creating high-quality social media videos. The brand is positioned as accessible to the average user, while empowering them with advanced AI technology to overcome creative limitations and produce professional-looking content effortlessly. It appeals to a tech-savvy audience seeking to elevate their social media presence and visual storytelling without the need for extensive video editing expertise, bridging the gap between complex video editing and simple user experience. # Product CapCut AI video maker 2.0 is presented as a powerful AI-driven video creation tool designed for social media content. It simplifies video creation by allowing users to generate high-quality videos from simple text prompts. Key features highlighted include AI-powered video enhancement, cinematic style customization, and one-tap video generation. The tool caters to users who want to create visually appealing videos quickly and easily, without requiring advanced video editing skills. The ad focuses on the ease of use and the ability to transform basic ideas into polished, shareable content with just a few taps. # Visual style The ad has a polished, contemporary aesthetic with a UGC-like feel. The initial shots are casual, but the AI-generated video segments are clean and bright. Editing is quick with smooth transitions that sync with the music beats. The pacing is upbeat, with a consistent rhythm that emphasizes the ease and speed of the app. The production quality is a hybrid of raw smartphone footage and slick, AI-enhanced visuals, reflecting a blend of authenticity and professional polish. Visual motifs include campus life, friendship, and the sleek interface of the CapCut app. # Hooks Spoken: 00:00–00:03 Aku mau upload video bertema persahabatan di papan kampus, tapi hasil rekamanku jelek banget! Text overlay: 00:00–00:02 Aku mau / 00:02–00:03 rekamanku jelek Visual: 00:00–00:02 A young Asian man stands on a college campus holding his phone up in selfie-style, checking his hair and expression. He is wearing a dark blue t-shirt with white lettering and a patterned backpack. The background is a sunny campus quad with brick buildings. / 00:02–00:03 Close up of the CapCut app on a smartphone screen, showcasing a menu of popular editing tools including 'AutoCut', 'Retouch', and 'Remove background'. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having poor-quality video recordings. As the man in the ad says, "Tapi hasil rekamanku jelek banget!" [But my recordings are really bad!] # Value propositions - AI Enhancement: Transform your poor-quality recordings to cinematic videos with AI. - One-Tap Creation: Quickly generate videos with a single tap using AI. # Benefits - Easy video creation - High-quality video output - Quick video generation # Features - AI-powered video enhancement - Cinematic style customization - One-tap video generation # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a content creator looking to improve his videos using the app. # Storyline - 00:00–00:02 A man stands outside on a college campus with a smartphone. He is checking his hair and looking at the camera. - 00:02–00:03 He wants to upload a video about friendship on campus, but is dissapointed with how his video looks. - 00:03–00:05 The man then opens CapCut on his phone and begins using it. He clicks the AI Lab button. - 00:05–00:06 He uses the AI function to improve his video. - 00:06–00:09 He enhances his video by making it smoother and more cinematic. - 00:09–00:11 He selects generate and the video starts being created. - 00:11–00:13 The new video is complete and ready to upload. - 00:13–00:21 Campus shots of Asian students walking and smiling are shown while text overlays like '#studentlife' appear. - 00:21–00:23 The CapCut logo is shown with store links.

# Ad summary This ad showcases the CapCut AI Video Maker 2.0, highlighting its ability to automatically generate videos from keywords. It targets users needing travel-themed content but lacking time or resources for actual filming, demonstrating how the AI tool can create videos with aerial shots, beach scenes, and sunsets. # Brand positioning CapCut is presented as an innovative and user-friendly video editing tool designed for content creators. The brand aims to occupy the space of accessibility and convenience, positioning itself as a solution for users who want high-quality videos without extensive effort or resources. CapCut aligns with a tech-forward, efficient lifestyle, pushing against the norm of complex video editing processes. The brand positioning is both functional (providing tools) and emotional (enabling creativity and overcoming limitations). # Product CapCut AI Video Maker 2.0 is an AI-powered tool that automatically generates videos based on user-input keywords. It's designed for individuals needing video content but lacking the time or resources to film. The tool allows users to input keywords, and the AI generates complete videos with scenes like aerial views, beach shots, and sunsets. It promises to create fully edited videos automatically, addressing barriers like time constraints and lack of travel footage. The product is presented as an easy solution for creating visually appealing videos quickly and effortlessly. # Visual style The ad has a polished, commercial aesthetic with vibrant colors and smooth transitions. The editing style includes quick cuts to maintain a fast pace, which syncs with the upbeat background music and voiceover. The visuals are a mix of screen recordings of the app interface and high-quality stock footage to demonstrate the AI's capabilities. The overall production quality is high, supporting the intended tone of efficiency and innovation. # Hooks Spoken: 00:00–00:03: Faltando imagens de viagem e sem tempo para gravar na praia? Text overlay: 00:00–00:04: FALTANDO IMAGENS DE / 00:01–00:04: VIAGEM E SEM / 00:03–00:04: NA PRAIA? Visual: 00:00–00:01: Aerial shot of a mountainous, forested landscape covered in morning mist. The foreground is the dense forest, and the background shows mountain peaks partially obscured by the mist. The lighting is soft and diffused, creating a peaceful, natural tone. Text overlay: “FALTANDO IMAGENS DE” in yellow with a black outline. The CapCut logo is in the top right corner. / 00:01–00:03: Aerial shot of a winding river cutting through green and yellow fields. The sun reflects brightly off the water. Text overlay: “VIAGEM E SEM” in yellow with a black outline. The CapCut logo is in the top right corner. / 00:03–00:04: The shot shows the same river from the previous shot. Text overlay: “NA PRAIA?” in yellow with a black outline. The CapCut logo is in the top right corner. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of lacking travel images and time to film at the beach, as stated in the opening line: "Faltando imagens de viagem e sem tempo para gravar na praia?" # Value propositions - AI-powered video creation from keywords, providing a quick and easy solution for generating high-quality videos - Automatic video editing saves time and effort, making video creation accessible to users with limited experience - Stock footage integration allows users to create visually appealing videos without needing to film # Benefits - Saves time on video creation - Enables creation of videos without filming - Provides access to high-quality stock footage - Simplifies the video editing process # Features - AI-powered video generation - Keyword-based video creation - Automatic video editing - Stock footage integration # Call to action None used. # Point of view - Brand 100% – The ad is narrated by the brand and showcases the product features and benefits. # Storyline - 00:00–00:03 The ad opens by questioning the viewer about lacking travel images and time to film at the beach. - 00:04–00:07 It introduces CapCut AI Video Maker 2.0 as the solution to this problem. - 00:07–00:12 The ad highlights the ease of use, stating that users only need to type keywords to generate videos. - 00:12–00:18 It shows examples of generated videos with aerial images, beach scenes, and sunsets, emphasizing that everything is ready-made. - 00:18–00:22 The ad encourages users to let the AI recreate travel scenes from their memories. - 00:22–00:24 It ends with a call to action to download CapCut from Google Play or the App Store.

# Ad summary This ad demonstrates how to use the AI effects in the CapCut app to transform real video into animation. The ad shows a video of two people that is then converted into a Bratz doll animation. # Brand positioning CapCut is presented as an accessible and efficient creative tool for producing engaging video content. It is presented as being easy to use, enabling users to enhance their content with AI effects, and making creativity more efficient with features like the ability to turn yourself into any cartoon. # Product CapCut is a video editing application with a range of features, including the ability to transform video into any cartoon with its AI effects. The ad uses an example of transforming a video into a Bratz doll animation. The ad demonstrates the steps to use the Bratz effect: Clicking on the video, clicking on any effect the user likes, and then clicking generate. The ad states that the user is done after they press export. # Visual style The ad combines screen recordings with static graphics. The ad uses quick cuts to maintain a fast pace. The production quality of the ad is polished and commercial to showcase the app's features. The cuts are timed to the music beats. # Hooks Spoken: 00:11–00:13 Click on the video Text overlay: 00:11–00:13 Click on the video Visual: 00:11–00:12 The shot is split into two sections; on the left side is a graphic that states, "CapCut LET CREATIVITY BE MORE EFFICIENT." On the right side, a screen recording demonstrates where to click on the video. The video in the screen recording shows two people sitting on stone steps outside of a building. / 00:12–00:13 The shot is split into two sections; on the left side is a graphic that states, "CapCut LET CREATIVITY BE MORE EFFICIENT." On the right side, a screen recording demonstrates where to click on the video. The video in the screen recording shows two people sitting on stone steps outside of a building. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of wanting to create fun and engaging content but not knowing how to do it. The visual is of a screen recording showcasing how to create AI effects in the CapCut app, which makes content creation simple. # Value propositions - CapCut’s AI effects allow you to efficiently transform your video into any cartoon. # Benefits - Let creativity be more efficient # Features - Turn yourself into any Cartoon # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the perspective of the brand demonstrating how to use the app's features. # Storyline - 00:00–00:05 00:00–00:05 The ad displays various clips of people. The intention is to show real people who are the subjects of the cartoon effects that will be demonstrated in the ad. - 00:05–00:11 00:05–00:11 The ad shows a screen recording of someone searching for and opening CapCut on their phone. The intention is to show the viewer how to locate and open the CapCut app to begin using the AI effects. - 00:11–00:17 00:11–00:17 The ad demonstrates how to locate a video in the app. The intention is to show the user where to click to upload the video they want to use for the AI effect. - 00:17–00:24 00:17–00:24 The ad demonstrates how to locate various AI effects and generate the desired one. The intention is to show the user the multitude of different options they have to choose from. - 00:24–00:34 00:24–00:34 The ad demonstrates how to generate and export the final product. The intention is to show the user how simple it is to create their final product.

# Ad summary This ad for CapCut demonstrates the Al Video Maker 2.0. This updated feature uses AI to create CG videos based on user prompts. This is shown with a demonstration using the AI Video Maker within the CapCut app. # Brand positioning CapCut is a mobile app that is presented as an all-in-one, user-friendly platform for video editing and creation. CapCut positions itself as a modern and intuitive tool that democratizes video production for anyone, especially those with limited technical skills. The brand aims to be the go-to solution for creating engaging content. It challenges the complexity often associated with professional video editing software and focuses on emotional connections by emphasizing ease of use, instant results, and the ability to share fun moments. By highlighting its new AI-powered features, CapCut aligns with technological advancement. The brand aims to occupy the space of accessible creativity, making it easy for users of all levels to produce impressive videos without extensive knowledge or resources. # Product The featured product in this ad is the AI Video Maker 2.0 in the CapCut mobile app, a tool designed to create computer-generated (CG) videos from user-generated prompts. The AI Video Maker allows users to input a single prompt, which is then used to generate CG videos with various effects and visuals. This tool is positioned as accessible for everyone, allowing users to create automatic effects and smoother, more impressive visuals without the need for advanced video editing skills. The product is versatile, catering not only to game-related content but also to capturing and enhancing fun moments with friends. It aims to address the pain point of complex video editing by providing instant ideas and effects, making video creation simple and enjoyable for users of all skill levels. This tool allows users to describe a visual idea with text, then generates a video based on the written concept. # Visual style The ad features a mix of product demo visuals, showcasing the CapCut app interface on a mobile phone, interspersed with computer-generated (CG) animations. It uses a combination of clean, bright interface shots and stylized, futuristic CG visuals. The production quality is high, especially in the CG sequences. The editing rhythm starts with quick cuts, transitioning to static shots during the app demo, and then back to dynamic CG animations, keeping the pacing engaging. The audio-visual sync is well-coordinated, with voiceover lines and on-screen text timed to match the visuals. # Hooks Spoken: Seja de game, eu não conseguia fazer efeitos assim, nada funcionava. Text overlay: CG GAME? / Aku tidak bisa membuat efek seperti itu tidak ada yang berhasil. Visual: 00:00–00:01: A stack of minimized windows are on a blue-to-purple gradient background. The minimized windows are playing various CGI and video game-style animations. / 00:01–00:04: The minimized windows condense into one single window. The screen shows text that asks "CG GAME?" The background is the same blue-to-purple gradient. The text "Aku tidak bisa membuat efek seperti itu tidak ada yang berhasil." appears near the bottom in a small font. # Funnel stage Middle of funnel (Consideration) # Pain points Creating computer-generated videos with special effects is difficult, and nothing seems to work: "eu não conseguia fazer efeitos assim, nada funcionava." # Value propositions - Create CG videos with a single prompt - Gain instant ideas for your videos - Enjoy automatic effects and smoother, more impressive visuals # Benefits - Instant ideas - Effects that you desire # Features - AI Video Maker 2.0 - Creates CG videos from prompts - Automatic effects - Smoother visuals - Impressive visuals # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official brand perspective, explaining the product's features and benefits. # Storyline - 00:00–00:03 The ad opens with a fast montage of various computer-generated videos. This quickly establishes the visual style and potential of CG content. The intent is to capture attention and pique curiosity by showcasing impressive and visually appealing animations. - 00:00–00:04 Next, the voiceover explains the problem: creating such effects was difficult, and nothing seemed to work. This introduces a relatable frustration for those unfamiliar with complex video editing tools. The tone is one of past struggle, setting the stage for the solution that follows. - 00:03–00:05 The speaker pivots to the turning point, stating that they tried CapCut. This signals a shift in perspective, moving towards the positive experience of using the advertised product. - 00:05–00:09 The ad shows a screen recording of a mobile phone, focused on the CapCut app. The voiceover explains that the "Al Video Maker 2.0" creates CG videos based on prompts. The tone is informative and straightforward, emphasizing the key feature and benefit of the product. - 00:09–00:12 The ad extends its appeal beyond gaming by suggesting it can be used for capturing fun moments with friends and gaining instant ideas. This broadens the product's relevance to a wider audience, highlighting its versatility. The ad transitions into a focus on the idea generation process. - 00:12–00:16 The final section highlights key benefits: automatic effects and smoother, more impressive visuals. This emphasizes the ease of use and high-quality output of the product. The voiceover's tone is positive, reinforcing the overall message of effortless creativity. It transitions to a showcase of the output. - 00:16–00:20 The ad closes with a statement that CapCut and Al create the effects you desire. The statement reaffirms the app's core value proposition and ends with a direct call to action to download the app.

# Ad summary The ad features a young woman sharing four tips for editing engaging videos using CapCut. The presenter speaks directly to the camera and uses text overlays to highlight and enhance key messages. # Brand positioning The brand, CapCut, is presented as a leading and essential tool for modern video editing. The ad highlights its ability to help users create engaging content. The brand is positioned as accessible and user-friendly, aiming to empower anyone to produce high-quality videos effortlessly. The brand presents the product as an excellent place for content creators of all skill levels to improve their content quality. # Product CapCut is presented as a video editing app offering a wide array of features designed to enhance user engagement in videos. The app is for anyone looking to improve their video editing skills and create more captivating content. The ad emphasizes several product details including the use of visual hooks, sound effects, precise voiceover editing, and optimized clip lengths. Visual hooks are suggested to be used in the first three seconds of video with the use of weird frames, bold text or zoom effects. The utilization of sound effects are presented to offer viewers a more immersive experience. When editing voiceovers, the presenter suggests overlapping audios to help smooth out transitions from line to line. It is also suggested that each clip length should be between .5 to 1 second long. CapCut encourages users to make use of its capabilities to produce professional-quality videos with minimal effort, thereby breaking the norm of complex editing software. # Visual style The ad features a blend of clean, bright studio shots with a UGC-like feel, characterized by natural lighting and a straightforward presentation. The editing style is a mix of quick cuts to maintain a fast pace, especially when demonstrating editing tips, and static shots to allow the speaker to deliver her message clearly. The overall production quality leans towards a polished commercial aesthetic, suitable for capturing attention on platforms like Reels and TikTok. The pacing is quick, around 30 cuts per minute, which keeps the viewer engaged, with audio-visual synchronization at key moments, aligning text overlays and product actions with the voiceover. # Hooks Spoken: The four most important editing tips for an engaging video. Text overlay: 4 MOST IMPORTANT / editing tips / for your / video Visual: 00:00–00:03 Close-up studio shot of a fair-skinned female with brown hair and hoop earrings wearing a dark gray sweatshirt. She is holding a mic up to her mouth and looking directly into the camera. She is framed by a white rectangle that resembles a photo booth. In the background is a textured beige wall. There is text overlay that states "4 MOST IMPORTANT for your video." # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point addressed in the ad is creating engaging videos that captivate viewers quickly. This is explicitly stated: "The four most important editing tips for an engaging video." # Value propositions - Sound effects allow for a more immersive experience. - Editing voiceovers help smooth out transitions from sentence to sentence. - Creating clip lengths between .5 to 1 second long helps viewers stay engaged. # Benefits - Immersive experience - Engaging video - Smooth transitions # Features - Visual hooks - Sound effects - Editing voiceovers - Clips length # Call to action Save for later. # Point of view - Customer 100% – The entire video is from the perspective of a content creator sharing her video editing tips using CapCut. # Storyline - 00:00–00:02 The presenter uses a filter that places her within a mock-up of a Photo Booth screen, creating a playful and engaging opening. - 00:02–00:03 As a response to the opening shot, the presenter previews what she will be teaching in the video by stating the 4 most important video editing tips for engaging videos. - 00:03–00:07 The presenter transitions to introducing the first tip, which is to "always have a visual hook in the first three seconds of your video." She gives the audience ideas of ways they can add a visual hook such as with a weird frame, bold text, or a zoom effect. - 00:08–00:11 As a response, the presenter transitions to the second tip, which is to use sound effects for a more immersive experience. She directs the audience to the examples she will provide next. - 00:11–00:12 As a continuation of the previous shot, she holds up a finger and the background of the shot transitions to a pink background with a white border to highlight the sound effects she is presenting. - 00:12–00:14 The ad continues as the sound effects appear over the pink background. The sound effects include a click (camera shutter sour), typing (long), pop, sound to open the lid, ding, click, button, TV Off-2 - 00:15–00:17 As a response to the previous shot, the presenter goes back to the regular framing. She references a past video she posted that made use of her favorite CapCut sound effects. - 00:17–00:21 In response to the previous shot, the presenter states the third video editing tip which is to edit the voiceover to overlap the audio so that one sentence starts exactly when the other one finishes. - 00:22–00:25 As a continuation of the previous shot, the presenter introduces the fourth video editing tip which is to edit each clip length to be between 0.5 to 1 second long. - 00:26–00:26 The presenter directs the viewers to save for later. - 00:27–00:28 The ad transitions to the CapCut logo and directs users to download on the App Store and Get It on Google Play.

# Ad summary This ad showcases the AI Video Maker 2.0 feature in the CapCut app. It shows the process of inputting a prompt, such as a story about a pet, and then the AI creating a video based on that prompt. The ad promotes how easily users can turn ideas into cinematographic narratives. # Brand positioning CapCut is presented as an innovative, user-friendly video editing tool that empowers creators to bring their visions to life effortlessly. The brand positions itself at the forefront of AI-driven content creation, making advanced video production accessible to everyone, regardless of their technical skills. CapCut aims to streamline the creative process, allowing users to focus on imagination rather than technical execution. The brand emphasizes simplicity and instant inspiration, contrasting with traditional video editing tools that require more manual effort. CapCut aligns with a modern, tech-savvy lifestyle, providing a fun and efficient way to create engaging content, and places itself as an essential tool for anyone looking to produce high-quality videos quickly and easily. # Product The featured product is the AI Video Maker 2.0 within the CapCut app, designed to transform ideas into cinematographic narratives using artificial intelligence. This feature caters to users who want to create videos based on their pet's story. It works by allowing users to input simple commands or prompts, which the AI then interprets to generate video effects, movements, and rhythm. The AI understands the story of the pet, so it helps to create a video. This tool addresses the barrier of technical complexity in video editing, offering instant inspiration and easy creation with just a few taps. The AI Video Maker 2.0 makes the video creation process accessible, emphasizing that users only need to imagine while CapCut writes the story. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the app's features and capabilities. The animation style is smooth and visually appealing, and the transitions between scenes are seamless. The use of bright colors and simple graphics creates a user-friendly vibe. The editing rhythm is quick and engaging, with fast cuts to highlight the app's instant inspiration and easy creation process. The visual motifs include the app's interface, animated pet characters, and the final animated video, all tied together with a consistent color scheme and design. The pacing remains consistent throughout the ad, with cuts timed to the voiceover to emphasize key messages. # Hooks Spoken: Como blogueiro de animais, sempre imagino as histórias incríveis que meu gatinho pode viver. Visual: 00:00–00:03 The screen is split into three sections on a light blue background. The left section shows the CapCut logo and app store download buttons. The center section shows an animated orange and white tabby cat wearing a white chef's hat and apron, standing in a kitchen and stirring vegetables in a pan on the stove. The kitchen has wooden cabinets and a white countertop. The right section shows the AI Lab app icon. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed in the ad is the complexity and time-consuming nature of traditional video editing. The ad suggests that users often struggle with the technical aspects of video creation. "A inteligência artificial transforma ideias em uma narrativa cinematográfica suave." highlights how CapCut simplifies the process. # Value propositions - Artificial intelligence transforms ideas into smooth, cinematographic narratives. - The ad clearly states that CapCut takes care of the video creation process, while the user needs only to imagine the story. # Benefits - Understands your pet's story - Generates video effects, movements, and rhythm - Effortless video creation # Features - AI Video Maker 2.0 - Transforms ideas into cinematographic narratives - Simple commands - Instant inspiration # Call to action Baixe o CapCut agora # Point of view - Brand 100% – The entire ad showcases the brand's features and capabilities, highlighting how the AI video maker functions and transforms user ideas into animated stories. # Storyline - 00:00–00:03 The ad begins with an animated cat in a kitchen setting, stirring a pan of vegetables on a stove. - 00:03–00:05 Following this, the ad transitions to displaying the interface of the CapCut app. - 00:05–00:07 The screen displays various tools and options within the AI Video Maker. - 00:07–00:09 A user types a prompt into the app. - 00:09–00:13 The app generates a script based on the prompt. - 00:13–00:16 The ad then shows the AI creating a video based on the prompt, transitioning smoothly into scenes that bring the pet's story to life. - 00:16–00:23 The final scene showcases the fully realized animated video.

# Ad summary This ad showcases CapCut's AI video maker, highlighting how it allows users to easily create videos with effects using prompts. It targets users looking to enhance their social media content with minimal effort, emphasizing the tool's ability to automatically generate effects and visuals. # Brand positioning CapCut is positioned as an innovative and accessible platform for video editing and creation. The brand aligns with a creative and tech-savvy lifestyle, offering tools that simplify complex visual effects and empower users to enhance their social media content. CapCut defies the perception that creating high-quality, visually appealing videos requires advanced skills or expensive software. The brand is functionally focused on providing AI-driven tools that streamline video creation, making it easier and more efficient for users of all skill levels. # Product The featured product is CapCut's AI Video Maker 2.0, a tool that allows users to create videos with effects using only a single prompt. The tool is designed for anyone who wants to make visually appealing videos quickly and easily, even those without prior video editing experience. The AI video maker can add effects, generate visuals, and enhance moments, such as those shared with friends. It promises to deliver automatic effects and smoother visuals, making it easier for users to create content that stands out. The product addresses the barriers of time, skill, and resources typically associated with video production, offering a user-friendly alternative. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with a UGC demonstration. The editing style includes quick cuts and static shots, with smooth transitions between scenes. The pacing is fast, around 120 BPM, keeping the viewer engaged. The audio-visual sync is maintained with text and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:04 CG game? Aku tidak bisa membuat efek seperti itu, tidak ada yang berhasil. Text overlay: 00:00–00:01 CG / 00:01–00:03 CG GAME? / 00:01–00:04 Aku tidak bisa membuat efek seperti itu tidak ada yang berhasil. Visual: 00:00–00:01 Multiple stacked windows showing a CG game with a female character wielding a glowing purple sword. The background is a purple gradient with digital-style accents. The text "CG" appears in the foreground. The camera is stationary. The shot conveys a futuristic, game-like aesthetic with high-tech visual effects. / 00:01–00:03 Two windows are shown side by side, displaying different shots of the CG game character. The background remains a purple gradient with digital accents. The text "CG GAME?" and "Aku tidak bisa membuat efek seperti itu, tidak ada yang berhasil." are displayed. The camera remains stationary, conveying frustration. # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the difficulty and complexity of creating high-quality video effects. Quote: "Aku tidak bisa membuat efek seperti itu, tidak ada yang berhasil." # Value propositions - Create impressive CG videos effortlessly with AI. - Generate automatic effects and smooth visuals for enhanced content. - Use a single prompt to create versatile videos for games and social media. # Benefits - Easy video creation - Quick video enhancement - Versatile use for games and more - Instant ideas for social media content # Features - AI Video Maker 2.0 - Generates CG videos with a single prompt - Automatic effects - Smoother visuals # Call to action None used. # Point of view - Customer 35% – Focuses on the initial problem and the search for a solution, using "I" statements and a frustrated tone. - Brand 65% – Highlights the product's features, benefits, and value proposition, using promotional language and visual demonstrations. # Storyline - 00:00–00:04 00:00–00:04 The ad starts with a montage of a CG game character wielding a sword. The presenter explains that they couldn't create effects like that before, and nothing worked. The message is that achieving such complex visual effects was previously unattainable without the right tools or skills. The perspective is from someone struggling with video editing, conveyed through a tone of frustration. - 00:04–00:05 00:04–00:05 The ad transitions to showing the CapCut app interface. The presenter mentions that they tried CapCut, indicating a solution to their problem. The perspective shifts to a user who has discovered a potential solution, suggesting hope and a turning point in the narrative. - 00:05–00:13 00:05–00:13 The ad shows the AI Video Maker 2.0 interface, with text overlays highlighting its key features. The presenter claims that the tool can create CG videos with just a single prompt, not just for games. This emphasizes the product's ease of use and versatility. The perspective is now from the brand, showcasing the product's capabilities with a positive and enthusiastic tone. - 00:13–00:20 00:13–00:20 The ad showcases a CG video created with CapCut, featuring futuristic characters and effects. The presenter states that the tool provides automatic effects and smooth visuals. The perspective is from the brand, demonstrating the product's output quality and creative potential.