How Cabaïa Advertises on Meta

# Ad summary This ad showcases the new collection of Cabaia bags. The ad features a series of short clips featuring a model walking down the street with different Cabaia bags in different environments. # Brand positioning Cabaia is a brand that specializes in bags and accessories. The brand's positioning appears to be centered around offering fashionable and functional bags for everyday use. The brand aligns with a lifestyle of urban exploration and personal expression through fashion. The brand doesn't explicitly push against any category norms, but it focuses on presenting a variety of colors and styles to appeal to diverse consumer tastes. The brand's positioning leans towards being both functional, highlighting the utility of its bags, and emotional, appealing to consumers who value style and aesthetics. # Product The ad features a collection of Cabaia bags. These bags come in various styles, colors, and sizes, catering to different needs and preferences. The bags are presented as fashionable accessories suitable for everyday wear, with a focus on their aesthetic appeal. The ad highlights the versatility of the bags, showcasing them in different settings, from city streets to outdoor environments. The ad does not explicitly mention specific features or materials, but the bags appear to be well-crafted and durable. The bags are positioned as essential accessories that enhance personal style and convenience for the user. # Visual style The ad features a bright and clean aesthetic with natural lighting and simple backgrounds. The editing style includes quick cuts and smooth transitions between scenes. The production quality is polished, giving it a commercial feel. The pacing is consistent, with quick cuts to showcase different bags and outfits. # Hooks Spoken: 00:00–00:08: [Upbeat music] Text overlay: NEUE KOLLEKTION Visual: 00:00–00:01: A young woman with long brown hair is walking on a sidewalk. She is wearing a red sweater, white pants, and white sneakers. She has a silver handbag with black straps on her shoulder. In the background, there is a building with outdoor seating and a green awning. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Enhance personal style - Adds convenience for the user # Benefits - Fashionable - Versatile - Aesthetic Appeal # Features - Variety of styles - Variety of colors - Variety of sizes # Call to action cabaia.com # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's official perspective, showcasing its products and brand identity. # Storyline - 00:00–00:01 The ad begins with a model walking down the street carrying a Cabaia bag. This initial shot introduces the product and sets the tone for the ad. - 00:01–00:05 The scene transitions to various locations and outfits, each showcasing a different Cabaia bag. This progression highlights the versatility of the product and its suitability for various occasions. - 00:05–00:08 The ad concludes with a shot of the model walking down the street again, reinforcing the product's presence and brand recognition. The brand's website is shown.

# Ad summary A woman shares a sale on bags and accessories from the brand Cabaya. She shows a variety of bags on the brand's website and shares the travel bag she purchased. # Brand positioning Cabaya is presented as a brand that offers a variety of bags and accessories. The brand is offering a sale on end-of-series and old collections. The brand offers a variety of bags, including backpacks, travel bags, toiletry bags, and crossbody bags. # Product The ad features a variety of bags and accessories from Cabaya. The products include backpacks, travel bags, toiletry bags, and crossbody bags. The woman in the ad shares that she purchased a travel bag that she had been eyeing for a while. She shares that the bag is perfect for weekends and has plenty of space inside. It also has a special pocket for shoes. # Visual style The ad has a UGC feel. The video is shot in a home setting with natural lighting. The editing is simple with quick cuts. # Hooks Spoken: Female 1: Bon plan CABAIA !! Text overlay: 00:00–00:03 Bon plan CABAIA !! / 00:02–00:03 -30% Visual: 00:00–00:03 The woman stands in front of a gray couch and holds a blue backpack in her left hand and a tan travel bag in her right hand. There are framed art prints on the wall behind her. # Funnel stage Consideration # Pain points None used. # Value propositions - The travel bag is perfect for weekends and has plenty of space inside, including a special pocket for shoes. # Benefits - Plenty of space inside - Perfect for weekends # Features - Backpacks - Travel bags - Toiletry bags - Crossbody bags - Special pocket for shoes # Call to action Alors je vous conseille d'aller jeter un coup d'oeil # Social proof - "Moi j'ai pris ce sac de voyage qui me faisait de l'oeil depuis un moment et la réduc m'a convaincue." – Female 1 # Point of view - Customer 100% – The ad is told from the perspective of a customer who is sharing a sale on bags and accessories from Cabaya. # Storyline - 00:00–00:03 The woman introduces a sale on bags and accessories from Cabaya. - 00:03–00:10 She shares that Cabaya is offering super discounts on end-of-series and old collections. - 00:10–00:14 She shares that Cabaya offers a variety of bags, including backpacks, travel bags, toiletry bags, and crossbody bags. - 00:14–00:19 She shares that she purchased a travel bag that she had been eyeing for a while and that the discount convinced her to buy it. - 00:19–00:22 She shares that quantities are limited, so if you've been hesitating, now is the time to buy. - 00:22–00:26 She shares that the bag is perfect for weekends and has plenty of space inside. - 00:26–00:28 She shares that the bag also has a special pocket for shoes. - 00:28–00:31 She shares that she is ready for her next days off. - 00:31–00:36 She shares that there are plenty of products and colors available on sale and encourages viewers to check it out.

# Ad summary This ad features a woman reviewing a Cabia crossbody bag. She needed a bag that was practical and stylish. She shows multiple outings where the bag can be used like a brunch, restuarant, work, or a night out. She demonstrates that the bag can hold her belongings and then notes how stylish it is. # Brand positioning Cabaia is a brand that presents itself as offering practical and stylish bags for everyday use. The brand is positioned towards consumers who value functionality and aesthetics in their accessories. It is implied that the brand pushes against the norm of bags being either purely functional or purely fashionable, offering a blend of both. The brand aligns with a lifestyle that includes various activities, from brunch to work to nights out, suggesting versatility and adaptability. # Product The product featured is the Cabaia crossbody bag. It's described as a practical and stylish bag suitable for various occasions, including brunch, work, dining, and evenings out. The bag is highlighted for its compact yet spacious design, allowing users to carry all their essentials. It includes features like a zipped pocket for secure storage, demonstrated by the user placing her phone inside. The ad emphasizes that the bag is convenient for active use, allowing the user to move, walk, and dance without being a hindrance. The bag is presented as a versatile accessory that can complement any situation in the user's daily life, and it is available in several colors. # Visual style The ad has a natural, lifestyle-focused aesthetic, blending elements of UGC and polished commercial production. The editing style combines quick cuts to showcase various scenarios and static shots for product features. The production quality is a hybrid, with some scenes having a casual, authentic feel and others appearing more staged and professional. The ad maintains a consistent pacing, creating an engaging rhythm that keeps the viewer interested. The audio-visual sync is evident in moments where actions or text align with the music. # Hooks Spoken: Female 1: J’avais besoin d’un sac bandoulière qui soit vraiment pratique, pas juste joli. Text overlay: J’avais besoin / d’un sac bandoulière… / qui soit vraiment pratique, / pas juste joli. Visual: 00:00–00:03: A hand is holding a crossbody bag on top of a wooden table with a white wall in the background. # Funnel stage Consideration # Pain points The bag needed to be practical and not just pretty. # Value propositions - The bag is compact but hyper pratique which means it can hold all belongings while not being too bulky. - Zipped pocket assures the belongings is secure inside the bag. # Benefits - Hyper pratique - Je suis sereine - Il est en securite - Il match pour toutes les situations de ma vie quotidienne # Features - Compact size - Zipped pocket # Call to action sur le site de CABAIA ! # Social proof - “Donc j’ai pris le sac crossbody de chez CABAIA” – Female 1 (Customer) - “il match pour toutes les situations de ma vie quotidienne” – Female 1 (Customer) # Point of view - Customer 70% – The ad shows the presenter using the bag in various settings. - Brand 30% – Shows the audience the website to purchase the bags. # Storyline - 00:00–00:03 The ad begins with a person showing the crossbody bag. - 00:03–00:05 The woman in the video, speaking from the customer's POV, states that she took the Cabaia crossbody bag with her. - 00:05–00:06 The ad shows the woman attending a brunch while carrying the bag to show where the bag can be used. The perspective is from a third-person view of the woman. - 00:06–00:07 The ad continues to show the bag's usefulness during work, emphasizing its adaptability to different situations. The perspective remains focused on demonstrating real-life scenarios. - 00:07–00:09 Showing where else the bag is useful, it features the woman at a concert, emphasizing the bag's versatility for an evening out. The perspective is that of the customer using the bag in various settings. - 00:09–00:12 The woman walking by a restaurant, showing the bag matching with any outfit. - 00:12–00:14 The woman demonstrates the bag's compact size and practicality. - 00:14–00:25 The woman is placing her items in the bag, demonstrating its capacity to hold a variety of items. The perspective is from the customer's viewpoint, showcasing the bag's functional design. - 00:25–00:27 The woman shows the bag with its strap and comments on the bag's utility. - 00:27–00:31 The woman walking in front of a building to show the bag matching all outfits. - 00:31–00:33 A shot of the website is shown, highlighting the availability of the bag in multiple colors. The perspective is from the brand. - 00:33–00:36 The woman shows the bag and recommends that it is on Cabaia's website.

# Ad summary A woman shows off the Cabaiia Adventurer backpack. She highlights the backpack's features, including its organization, storage space, water-resistant material, and interchangeable front pocket. She encourages viewers to click the link to purchase the backpack. # Brand positioning Cabaiia is presented as a brand that offers stylish and practical backpacks. The brand aims to occupy a space in the consumer's mind as a provider of versatile and durable bags that cater to everyday needs and adventures. The brand aligns with values of functionality, organization, and style, promoting a lifestyle of preparedness and exploration. Cabaiia pushes against the norm of sacrificing aesthetics for practicality by offering backpacks that are both visually appealing and highly functional. The brand positioning is both functional (offering features like water resistance and ample storage) and emotional (providing a sense of preparedness and style). # Product The Cabaiia Adventurer backpack is a versatile and stylish bag designed for everyday use and adventures. It features multiple compartments for organization, including a padded laptop compartment, a large main compartment for books or clothing, and several small inner compartments for essentials. The backpack is made from water-resistant material, ensuring that belongings stay dry in any weather. The zippers are also designed to repel rain and moisture. A front pocket provides easy access to frequently used items. The front pocket is also interchangeable, allowing users to customize the style of the backpack. The backpack is available in many colors and comes with a lifetime guarantee. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is high-end, with natural lighting and clear visuals. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Hooks Spoken: 00:00–00:04: Bitte sagt mir, dass ich nicht die Einzige bin, die es schwer findet einen praktischen und schönen Rucksack zu finden. Text overlay: 00:00–00:01: Bitte sagt mir, (Caption) / 00:01–00:02: dass ich nicht die Einzige bin, (Caption) / 00:02–00:03: die es schwer findet einen praktischen (Caption) / 00:03–00:03: und schönen Rucksack (Caption) / 00:03–00:04: zu finden. (Caption) Visual: 00:00–00:01: A woman with shoulder-length brown hair and fair skin is centered in the frame. She is wearing a white sweater and pink lipstick. The background is a plain white wall. / 00:01–00:04: The woman holds up a black and brown backpack with brown leather handles. She smiles at the camera. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding a backpack that is both practical and stylish. The creator asks, "Bitte sagt mir, dass ich nicht die Einzige bin, die es schwer findet einen praktischen und schönen Rucksack zu finden" (Please tell me that I'm not the only one who finds it hard to find a practical and beautiful backpack). # Value propositions - The backpack allows you to organize all of your things. - The backpack offers a lot of space. - The backpack is perfect for any weather. - The front pocket allows you to store things that you need to quickly access. - The backpack has a lifetime guarantee. # Benefits - Super organisieren kann - Bietet echt richtig viel Platz - Perfekt für jedes Wetter - Schnell griffbereit haben will # Features - Padded laptop compartment - Large main compartment - Small inner compartments - Water-resistant material - Interchangeable front pocket # Call to action Hol dir deinen Cabaiia Rucksack am besten noch heute, einfach auf den Link klicken! # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:03 The creator asks if she is the only one who finds it hard to find a practical and beautiful backpack. - 00:04–00:06 The creator introduces the Cabaiia Adventurer backpack. - 00:07–00:09 The creator says that she can organize all of her things with the backpack. - 00:09–00:11 The creator says that the backpack offers a lot of space. - 00:11–00:19 The creator lists the backpack's features, including a padded laptop compartment, a large main compartment for books or clothing, and several small inner compartments. - 00:19–00:26 The creator says that the backpack's outer material is water-repellent and the zippers keep out rain and moisture, making it perfect for any weather. - 00:26–00:30 The creator says that the front pocket is practical for storing things that need to be quickly accessible. - 00:31–00:34 The creator says that the backpack is the only one she knows that has a lifetime guarantee. - 00:34–00:37 The creator says that the front pocket can be exchanged. - 00:38–00:43 The creator encourages viewers to get their Cabaiia backpack today by clicking the link. She says that the backpack is available in many colors.

# Ad summary This ad features a young man walking outside in a rural area with a backpack from cabaia.com. He takes the bag off to highlight the website. # Brand positioning Cabaia is presented as a practical, yet stylish brand for the everyday person. It offers functional backpacks that are also aesthetically pleasing, as shown through the featured backpacks' simple designs and neutral color palettes. The brand aligns with a casual lifestyle and doesn't seem to follow any category norms by presenting a versatile product suitable for various everyday scenarios. # Product The featured product is a Cabaia backpack, presented in both a green and black color. The backpack is shown as a versatile and stylish accessory, ideal for everyday use. The ad highlights its use for outdoor activities. The backpack features a top handle and adjustable shoulder straps for comfortable carrying. Its design includes a front flap closure and side pockets for easy access to essentials. The ad conveys that this product is worth buying for its practicality and aesthetic appeal. # Visual style The ad has a natural, outdoor aesthetic with a UGC feel. The editing is simple with static shots and smooth transitions, keeping a consistent pace. The production quality suggests a casual, authentic tone. # Hooks Text overlay: 00:00–00:03 None used Visual: 00:00–00:02 The camera follows a young man with curly brown hair, wearing a white shirt, tan sweater, green jacket, dark blue pants, and a black backpack. He's walking on a paved road beside a stone wall, looking at his phone. The background shows houses and trees under a bright blue sky. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video follows a young man walking around a rural area with his backpack. # Storyline - 00:00–00:02 00:00–00:02 A young man walks down a street in a rural area, looking at his phone. - 00:03–00:05 00:03–00:05 The camera looks up into the rafters of an old mill, where a black Cabaia backpack sits on one of the beams. - 00:06–00:09 00:06–00:09 The young man sits on the side of a stone bridge, overlooking a creek. He takes off the green Cabaia backpack and puts it on the ground. - 00:09–00:14 00:09–00:14 The young man puts the bag back on and the brand's URL appears on screen.

# Ad summary This ad showcases a blue backpack with brown leather accents, positioned as a durable and stylish companion for life's journeys. The ad emphasizes the bag's quality and longevity, suggesting it's an investment that will gain character over time. # Brand positioning The brand is presented as a maker of high-quality, durable bags designed to withstand the test of time and life's adventures. The brand positions itself as a provider of bags that are not only functional but also develop character with use, suggesting a focus on craftsmanship and longevity. The brand aligns with values of durability, reliability, and a lifestyle of exploration and adventure. It pushes against the norm of disposable, trend-driven fashion by emphasizing the lasting quality of its products. The brand positioning is both functional (durability) and emotional (gaining character). # Product The product is a blue backpack with brown leather accents. It features a zippered front pocket with a leather pull tab, a circular leather brand patch near the top, and leather straps and handle. The bag is presented as a durable and stylish accessory for everyday use and travel. The USP is its ability to "gain character, not just wear out," suggesting it's built to last and improve with age. The ad implies the bag is suitable for any journey or adventure, emphasizing its versatility and longevity. The "Guaranteed for life" statement addresses purchase barriers by assuring customers of the product's quality and durability. # Visual style The ad has a clean and minimalist visual style, with a focus on showcasing the product's design and quality. The lighting is soft and diffused, creating a natural and inviting atmosphere. The composition is balanced and uncluttered, drawing attention to the backpack and its features. # Hooks Headline: Life's a journey. So is your bag. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of bags that wear out quickly and don't last. The phrase "not just wear out" directly counters this frustration. # Value propositions - B Corp bags built to gain character, not just wear out. Guaranteed for life. # Benefits - gain character, not just wear out - Guaranteed for life # Features - B Corp bags # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the bag's durability and longevity, emphasizing its unique ability to improve with age. This is conveyed through the text at the bottom of the image. # Storyline - The ad opens with the phrase "Life's a journey. So is your bag," immediately establishing a connection between the product and the user's life experiences. This message is intended to resonate with individuals who value exploration and personal growth, positioning the bag as a companion for their adventures. The brand is telling this part of the story, setting the stage for the product's value proposition. - The ad continues with "B Corp bags built to gain character, not just wear out. Guaranteed for life." This statement emphasizes the bag's durability and longevity, highlighting its unique ability to improve with age. The brand is telling this part of the story, reinforcing the product's quality and value proposition.

# Ad summary This ad showcases the Cabia brand and its variety of backpacks and purses that are perfect for spring and summer travel. The fast-paced ad features a diverse group of young women traveling and adventuring with their colorful Cabia bags. # Brand positioning Cabaia is a brand that specializes in colorful and customizable bags and accessories. The brand is presented as trendy and fashionable, perfect for the younger generation. Cabaia differentiates itself through its unique customization options and a wide range of vibrant colors and patterns, positioning itself as a playful and expressive brand that caters to individual style. The brand aims to occupy a space in the consumer's mind as a fun and functional choice for travel and everyday use, emphasizing both practicality and personal expression. Cabaia's bags are for the consumer who cares about design and versatility. # Product Cabaia offers a variety of backpacks and purses that are colorful and customizable with unique patterns and designs, ideal for travel and everyday use. These bags come in various sizes, from small fanny packs and purses to full-size backpacks. The main selling points for the Cabia bags are their vibrant colors and the ability to mix and match different components, allowing for personalization. They are designed to be practical and versatile for any occasion. They can be used for travel, everyday activities, or as a fashion statement. The Cabia bags stand out due to their customization features, allowing the owner to change and adapt the bag's appearance to fit their mood or outfit. # Visual style The ad has a fast-paced and energetic visual style with quick cuts and smooth transitions. The production quality is high, giving it a polished commercial feel that aims to appeal to a younger audience. The visual motifs include frequent shots of people traveling and interacting with the product in various settings. The ad has around 27 cuts per minute. The visuals are timed to the music's beat. # Hooks Text overlay: 00:00–00:01 NUOVA COLLEZIONE Visual: 00:00–00:02 The camera angle is low-angle looking up at a young, fair-skinned, blonde woman. She is wearing a denim jacket with fringe and a small black Cabaia purse on her shoulder. The background shows a yellow wall. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Mix and match different components - Wide range of colors and patterns # Benefits - Express individual style - Versatile for any occasion - Practical for travel and everyday use # Features - Colorful designs - Customizable - Different sizes # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand’s official perspective, showcasing the product features, and emphasizing its use cases. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman walking, wearing a denim jacket with fringe, carrying a Cabaia purse on her shoulder. The text overlay indicates a new collection for Spring/Summer 2026, setting the tone for a fashion-forward, future-oriented brand from the brand's perspective. - 00:02–00:06 00:02–00:06 The view transitions to another woman on a sunny European city street. She wears sunglasses and carries a striped Cabaia tote bag, emphasizing the travel-friendly and stylish nature of the product from the brand's perspective. This continues with a split screen showing the tote bag in different styles, suggesting its versatility. - 00:06–00:08 00:06–00:08 A woman smiles brightly, wearing a red coat, and running towards the camera. The scene cuts to shots of palm trees and blue skies, reinforcing the theme of joyful, sunny travel and the brand's intention to portray an association of joy and freedom. - 00:08–00:12 00:08–00:12 The focus shifts to a woman with a Cabaia backpack walking near the ocean. Another woman places a Cabaia bag on a table, suggesting how it enhances outdoor experiences. - 00:12–00:15 00:12–00:15 The ad shows multiple women with Cabaia bags walking through a European city. This highlights a social aspect, suggesting friendship and shared adventures from the brand's perspective. - 00:15–00:19 00:15–00:19 The ad shows a woman carrying a Cabaia bag. The shot shows a close-up of a woman's hands as she displays a Cabaia bag, zooming in on the branding on the bag. - 00:19–00:31 00:19–00:31 The ad closes by showing two women walking while wearing Cabaia backpacks, then shows various scenes of people walking with the brand's products. The screen ends with the brand name and website displayed.

# Ad summary This ad showcases the brand Cabia and their backpacks. The ad features a split screen with four different shots of a woman wearing different outfits and carrying different Cabia backpacks. The ad is set to a fast-paced song and the woman is seen walking and posing in front of a building. # Brand positioning Cabia is presented as a brand that offers stylish and versatile backpacks for women. The brand is positioned as a fashionable and functional choice for everyday use. The ad showcases the backpacks in different colors and styles, suggesting that Cabia offers a variety of options to suit different tastes and needs. The brand aligns with a modern, urban lifestyle, promoting the idea that their backpacks are perfect for women who are on the go and want to look good while doing it. The brand ignores the norm of traditional, bulky backpacks and instead offers sleek and stylish designs. # Product The featured product is a backpack designed for women. The backpacks come in various colors and styles, as showcased throughout the ad. The backpacks are presented as both fashionable and functional, suitable for everyday use. The ad highlights the versatility of the backpacks, showing them being used in different settings and with different outfits. The backpacks are designed to be sleek and stylish, offering a modern alternative to traditional, bulky backpacks. The ad conveys that these backpacks are worth trying or buying because they offer a combination of style, functionality, and versatility, making them a perfect accessory for women who want to look good while staying organized. # Visual style The ad has a polished and modern aesthetic. The editing style is quick cuts, with each shot lasting only a few seconds. The production quality is high, giving the ad a commercial feel. The pacing is fast, with the cuts timed to the music beats. The overall visual style supports the intended tone of showcasing a fashionable and functional product. # Hooks Spoken: 00:01–00:03 Turn me up. I like my money like I love my [inaudible]. Text overlay: 00:03–00:06 cabaia.com Visual: 00:00–00:03 The ad opens with a split screen showing four different shots of a woman walking and posing in front of a building. In the top left, the woman is wearing a white sweater, beige pants, and white sneakers, carrying a red backpack and talking on the phone. In the top right, the woman is wearing a black blazer, blue jeans, and white sneakers, carrying a black and white backpack and holding a laptop. In the bottom left, the woman is wearing a black blazer, blue jeans, and sunglasses, carrying a black and white backpack and holding a book. In the bottom right, the woman is wearing a white sweater, beige pants, and white sneakers, carrying a red backpack and holding flowers. The background is a building with a white door and a tree. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional backpacks are bulky and unfashionable, which can be a frustration for women who want to look good while staying organized. The ad addresses this pain point by offering sleek and stylish backpacks that are both fashionable and functional. # Value propositions - Stylish and functional backpacks for women - Modern alternative to traditional, bulky backpacks # Benefits - Fashionable - Functional - Versatile - Suitable for everyday use # Features - Backpacks in various colors and styles - Sleek and stylish design # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing their product and brand identity. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a split screen showing four different shots of a woman walking and posing in front of a building. She is wearing different outfits and carrying different Cabia backpacks. - 00:03–00:06 00:03–00:06 The split screen transitions to a full screen with the Cabia logo and website address.

# Ad summary This ad showcases Cabia bags in different sizes and colors, highlighting their Spring/Summer 2026 collection. The ad features women enjoying themselves in a sunny European location. # Brand positioning Cabia is presented as a stylish and youthful brand specializing in versatile bags designed for dynamic lifestyles. The brand's image, communicated through vibrant visuals and upbeat music, aligns with values like friendship, fun, and exploration. The visuals suggest a positioning that defies the norm with its colorful and trendy products. Overall, Cabia aims to occupy a space in the consumer's mind as a stylish, trendy, and youthful brand that enhances everyday experiences and adventure. # Product The ad showcases a variety of Cabia bags in different shapes, sizes, and colors, all part of the brand's Spring/Summer 2026 collection. These bags include tote bags, backpacks, crossbody bags, and mini bags. The bags are shown in different colors and floral patterns. The products are designed for women and are presented to be functional for various activities and occasions. # Visual style The ad has a polished aesthetic with a high-end production quality. It uses quick cuts to showcase different products and scenes, creating a fast-paced and energetic feel. The visuals are bright and colorful, emphasizing the brand's youthful and trendy image. The editing style includes smooth transitions between shots, maintaining a consistent rhythm and flow. Overall, the visual style supports the brand's intention to appeal to a young, fashion-conscious audience. # Hooks Spoken: 00:24–00:26 Female 2: Hello! # Funnel stage Top of funnel (Awareness) # Pain points None used. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of the customer, showcasing the product in use. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with close-up shots of a blonde woman walking outdoors. - 00:02–00:03 00:02–00:03 The woman puts on pink sunglasses. - 00:03–00:06 00:03–00:06 Various women are featured outdoors, carrying the product in different styles, including tote bags and crossbody bags. - 00:06–00:09 00:06–00:09 Close-up shots of a blonde woman smiling with a backpack. - 00:09–00:13 00:09–00:13 Women are featured carrying different styles and colors of the brand's bags. - 00:13–00:15 00:13–00:15 Two women walk side-by-side carrying Cabia bags. - 00:15–00:22 00:15–00:22 The woman is standing on the steps carrying a crossbody bag. - 00:22–00:25 00:22–00:25 The woman is looking through the pink sunglasses. The woman wearing sunglasses is seen hugging her friend. - 00:25–00:31 00:25–00:31 The woman is walking while carrying the bags. The ad ends with the brand name and website.

# Ad summary This ad promotes a durable bag with a lifetime guarantee. The ad features a single image of the bag against a white background, with text highlighting its durability and the brand's commitment to repair or replace it if it breaks. # Brand positioning The brand is presented as a sustainable and reliable choice in the bag market. It positions itself against the 'disposable cycle' by offering a lifetime guarantee, emphasizing durability and a commitment to repair or replace the bag if it breaks. This suggests a focus on quality, longevity, and environmental responsibility, appealing to consumers who value sustainability and long-term value over fast fashion or cheap alternatives. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, durable, and eco-conscious bags. # Product The product is a blue-grey backpack with brown leather accents. It features a rectangular shape with a top handle and adjustable shoulder straps. The bag has a front zipper pocket and a main compartment. The bag is made from a durable-looking material. The ad emphasizes the bag's durability and the brand's commitment to repair or replace it if it breaks, highlighting its unique selling proposition of being a long-lasting and reliable product. The ad addresses the purchase barrier of bag durability by offering a lifetime guarantee. # Visual style The ad features a clean and minimalist visual style. The product is presented against a white background, which emphasizes its features and design. The lighting is bright and even, highlighting the bag's texture and color. The overall aesthetic is modern and functional, aligning with the brand's positioning as a provider of durable and sustainable bags. # Hooks Headline: THE LAST BAG YOU BUY. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of bags breaking and needing frequent replacement, contributing to waste and expense. The phrase 'skip the disposable cycle' directly references this frustration. # Value propositions - Invest once and skip the disposable cycle. # Benefits - Long-lasting - Reduces waste - Saves money on replacements # Features - Durable construction - Lifetime guarantee # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, highlighting the bag's features and the brand's commitment to quality and sustainability. # Storyline - The ad opens with a bold statement: 'THE LAST BAG YOU BUY.' This is intended to immediately grab the viewer's attention and position the bag as a one-time investment, told from the brand's perspective. - The ad continues with the statement 'If it breaks, we fix it—guaranteed. Invest once and skip the disposable cycle.' This reinforces the bag's durability and the brand's commitment to sustainability, while also addressing a common consumer pain point of bags breaking and needing replacement, told from the brand's perspective.

# Ad summary This ad showcases a man standing indoors in front of a stone wall, demonstrating the various emoji attachments available for the Cabai bag. He starts by removing a blue emoji sheet and placing it down. Then, he shows an emoji attachment from the sheet and attaches it to his bag. After that, he holds up the bag, showcasing its emoji attachment feature. # Brand positioning Cabaia is presented as a brand that offers customizable bags with interchangeable emoji attachments. This positions the brand as playful and adaptable, allowing customers to express their individuality and switch up their style according to their mood. The brand seems to push against the norm of static, unchangeable bag designs, opting instead for a dynamic approach. The brand positioning is both functional, in terms of product adaptability, and emotional, appealing to customers who value self-expression and fun. # Product The Cabaia bag is a customizable bag that allows users to attach different emoji designs to its surface. The bag comes with a sheet of emoji attachments that can be easily swapped out. It is designed for anyone who wants to personalize their accessories and showcase their individual style. The key USPs are its modular design and the ability to customize the bag's appearance with a variety of emoji. The ad addresses the need for self-expression and variety, suggesting that this product is worth trying or buying because it offers a unique way to personalize one's belongings. # Visual style The ad has a UGC feel, with a natural lighting and a neutral color palette. The editing style includes static shots with minimal transitions. The production quality is simple and aligns with the tone of a casual product demo. The ad has a slower pacing. # Hooks Spoken: Here's how you can emoji your Cabai bag. Text overlay: cabaia Visual: 00:00–00:02: A young man with curly brown hair stands indoors, in front of a textured stone wall with a gold-colored wall lamp to his left. He wears a brown suede jacket, a brown vest, a white undershirt, and light tan pants. A wicker bench is also visible. The camera is stationary and set at eye level, capturing him from the waist up. He’s holding a rectangular sheet covered in various emojis. / 00:02–00:05: The man brings the emoji sheet closer to the camera to emphasize the emojis. The shot remains the same. / 00:05–00:07: The man attaches a sun emoji to a printed fabric fanny pack, worn across his chest. He smiles and looks directly at the camera while opening the bag. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a pain point of wanting to express oneself through accessories but being limited by static, unchangeable designs. The man in the ad shows that you can attach emojis to your bag. # Value propositions - The emoji attachments allow for easy personalization of your bag. # Benefits - Personalize your bag - Showcase your individual style # Features - Customizable bag - Interchangeable emoji attachments # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented through the perspective of a customer showcasing the product and its features. # Storyline - 00:00–00:02 The ad begins with a man standing indoors in front of a stone wall. - 00:02–00:05 The man is holding up a sheet of emoji attachments, suggesting he is about to demonstrate how to customize the bag. - 00:05–00:08 He shows an emoji attachment from the sheet and attaches it to his bag, demonstrating the ease of customization. This highlights the bag's key feature and selling point. - 00:08–00:10 The man holds up the bag, showcasing its emoji attachment feature. Then, the text appears on the screen, "Cabaia". - 00:10–00:11 The ad ends with the text "Cabaia.co" displayed on the screen.

# Ad summary This ad showcases backpacks from Cabaia. The ad features a female model showcasing the brand's different backpacks in multiple outdoor settings. The model is walking, posing, and smiling at the camera as she displays the versatility of Cabaia backpacks. # Brand positioning Cabaia is presented as a brand that offers versatile, stylish, and adaptable backpacks suitable for everyday use and travel. The brand aligns with a fun, youthful, and on-the-go lifestyle. By showcasing the backpacks in various locations (beach, urban environment, park), Cabaia positions itself as a brand that fits seamlessly into different environments and activities. The brand's aesthetic is bright, colorful, and playful, targeting consumers who want functional products without sacrificing style. Cabaia emphasizes the fashionable aspect of its bags, suggesting they are for those who value both utility and aesthetics. # Product The featured product is a backpack designed by Cabaia. The backpacks are highlighted for their vibrant designs, which include floral patterns, cityscapes, and unique color schemes. They appear to be made from durable materials and are designed with multiple compartments. The backpack is suitable for various use cases, including everyday urban commuting, travel, and casual outings. The backpack seems to be designed for individuals who are style-conscious and require a functional yet fashionable accessory. The ad emphasizes the aesthetic appeal and versatility of the product, targeting consumers who want a backpack that stands out and can adapt to different situations. # Visual style The ad features a bright and cheerful aesthetic, with natural lighting and outdoor settings contributing to a positive and inviting tone. The editing style consists of quick cuts and smooth transitions, maintaining a consistent rhythm throughout the video. The production quality appears polished, blending elements of a commercial with an approachable, lifestyle feel. The pacing is upbeat, with cuts timed to match the rhythm of the music. # Hooks Text overlay: 00:00–00:02 NOUVELLE COLLECTION Visual: 00:00–00:02 The model stands on a gravel path in front of a building with yellow walls and white window frames. The background features a bar/restaurant setting with white high chairs and an awning. The model is wearing a red top, white shorts, white shoes, and a pink backpack. She smiles and looks back at the camera. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Fashionable backpacks that stand out - Functional accessories for various situations # Benefits - Stylish - Versatile - Suitable for everyday use - Adaptable for travel # Features - Vibrant backpack designs - Multiple compartments # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The perspective is entirely from the view of a user or observer showcasing the backpacks and their use in various everyday scenarios. # Storyline - 00:00–00:02 00:00–00:02 The model stands in an outdoor setting and looks back at the camera smiling. This introduces the model and product. - 00:02–00:04 00:02–00:04 The model stands on a beach, turns to look at the camera, and smiles. This showcases the backpack in a beach setting. - 00:04–00:05 00:04–00:05 The model stands outside a modern building and smiles at the camera, showing the backpack in an urban setting. - 00:05–00:06 00:05–00:06 The camera closes in on the model's gray sweatshirt before transitioning to the next scene. This acts as a quick transition and focuses back on the person before revealing the backpack again. - 00:06–00:08 00:06–00:08 The model stands in an outdoor setting and looks back at the camera smiling, wearing a different bag. This re-introduces the model and product, showcasing a new design. - 00:08–00:09 00:08–00:09 The model walks forward looking at the camera and the brand’s website is displayed. This serves as a closing shot with a call to action for viewers to visit the brand's website.

# Ad summary This ad showcases a man packing items into a stylish Cabia toiletry bag for travel. # Brand positioning Cabaia is presented as a brand offering stylish, high-quality toiletry bags for personal care items, emphasizing the convenience and organization the bags provide for both travel and everyday use. The brand is modern, sleek and appears to focus on an audience with a keen eye for design and usefulness. The brand is functional, and pushes for a modern lifestyle. The product caters to both men and women. # Product The Cabaia toiletry bag is a stylish and functional accessory designed to organize and carry personal care items. It is tan or light brown with black zippers and trim. The bag features multiple compartments, including interior pockets and zippered closures, to keep items secure and neatly arranged. The bag is compact and easy to carry, as demonstrated by the man who is packing it, making it ideal for travel and on-the-go use. The product comes in a tan color, which is visible in the ad. # Visual style The ad has a polished, commercial aesthetic. The shots are stable and well-lit, contributing to a clean, professional look. The editing rhythm is smooth and relatively slow-paced, allowing viewers to focus on the product and its features. The visual rhythm flows smoothly with the soft background music. # Hooks Visual: 00:00–00:01 A white double door closet is shown, and the doors open, revealing a tan Cabaia bag sitting on a shelf. # Funnel stage Top of funnel (Awareness): Focuses on grabbing attention, introducing the brand or problem — not meant to convert immediately # Pain points The ad doesn't explicitly state a pain point, but it implies that disorganized personal care items are a problem. The shot of disorganized products inside the bag highlight a need for better storage solutions. # Value propositions - Stylish and functional design: The bag is visually appealing while offering practical features like multiple compartments and zippered closures. - Travel-friendly: Compact and easy to carry, ideal for travel and on-the-go use. # Benefits - Organization - Security - Convenience - Easy to carry # Features - Multiple compartments - Interior pockets - Zippered closures - Compact # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – All visuals are from the perspective of someone using or showcasing the product. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a shot of closet doors opening to reveal the interior. - 00:01–00:07 00:01–00:07 A man approaches a shelf in the closet, picks up a tan Cabaia toiletry bag, places it on a bed, unzips it, and begins placing items inside. - 00:07–00:11 00:07–00:11 This shifts the point of view, looking into the bag as a person adds items to it, demonstrating its capacity and organizational features. - 00:11–00:16 00:11–00:16 The shot returns to the man zipping up the bag, picking it up off the bed, and walking away with it.

# Ad summary This ad promotes the Cabaia backpack, highlighting its many pockets and compartments, water-resistant material, and lifetime guarantee. The ad features a woman showing the backpack and its features, as well as demonstrating how much can fit inside. # Brand positioning Cabaia is presented as a brand that values organization, style, and durability. The ad emphasizes the backpack's many compartments and pockets, suggesting that the brand aims to help consumers stay organized and efficient. The brand also aligns with a practical and functional lifestyle, as the backpack is shown being used for everyday activities like going to school or work. The brand pushes against the norm of cheaply made bags by offering a lifetime guarantee. # Product The Cabaia backpack is a versatile bag designed for everyday use. It features multiple pockets and compartments, including a padded compartment for a laptop, a large main compartment for books or clothing, and several small inner compartments for essentials. The backpack is made from water-repellent material and has zippers that protect against rain and moisture. The front pocket is practical for storing items that need to be quickly accessible. The front pocket is also interchangeable, allowing for customization of the backpack's style. The backpack comes in many colors and has a lifetime guarantee. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the backpack and its features. The editing style is quick cuts, with smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 Der Rucksack hat so viele Taschen und Innenfächer, sodass ich unglaublich viel da drinnen verstauen kann! Text overlay: 00:00–00:01 Der Rucksack (Comment) / 00:00–00:02 hat so viele Taschen / 00:01–00:02 sodass ich / 00:02–00:04 viel da drinnen verstauen kann! Visual: 00:00–00:04 A woman with shoulder-length brown hair, wearing a white sweater and jeans, stands in front of a white wall. She holds up a black backpack with brown leather accents and a brown leather front pocket. A comment bubble is visible in the upper left corner of the frame. # Funnel stage Consideration # Pain points The ad implies that the viewer may struggle with organization and keeping their belongings safe from the elements. The woman states that the backpack has many pockets and compartments, so you can store a lot in it. # Value propositions - The backpack's many pockets and compartments help you stay organized. - The water-repellent material protects your belongings from the rain. - The interchangeable front pocket allows you to customize the backpack's style. - Lifetime guarantee # Benefits - Organize all your things - Offers a lot of space - Protects against rain and moisture - Practical for storing items that need to be quickly accessible - Customizable style # Features - Multiple pockets and compartments - Padded compartment for laptop - Large main compartment - Small inner compartments - Water-repellent material - Front pocket - Interchangeable front pocket # Call to action Holt dir deinen Cabaia Rucksack am besten noch heute, einfach auf den Link klicken! # Social proof - "Der Rucksack hat so viele Fächer und Innentaschen, sodass ich so unglaublich viel verstauen kann!" – Alina (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer reviewing the product. # Storyline - 00:00–00:04 00:00–00:04 The woman holds up the backpack and states that it has many pockets and compartments, so you can store a lot in it. - 00:04–00:07 00:04–00:07 The camera pans over a desk with many items on it, then cuts to the inside of the backpack with the items organized inside. This is intended to show how the backpack can help you organize your belongings. - 00:07–00:09 00:07–00:09 The woman states that she can organize all her things and that the backpack offers a lot of space. This is intended to highlight the backpack's organizational features and spaciousness. - 00:09–00:17 00:09–00:17 The woman takes items out of the backpack and places them on a rug. This is intended to show the backpack's many compartments and how much can fit inside. - 00:17–00:23 00:17–00:23 The woman walks down a path with the backpack on her back. This is intended to show the backpack's water-resistant material and how it is perfect for any weather. - 00:23–00:28 00:23–00:28 The woman states that the front pocket is practical for storing items that need to be quickly accessible. This is intended to highlight the backpack's convenience. - 00:28–00:32 00:28–00:32 The woman states that the backpack is the only one she knows of that has a lifetime guarantee. This is intended to highlight the backpack's durability and the brand's confidence in its product. - 00:32–00:35 00:32–00:35 The woman shows how the front pocket can be exchanged. This is intended to highlight the backpack's customizable style. - 00:35–00:41 00:35–00:41 The woman encourages viewers to get their own Cabaia backpack today by clicking the link. She states that the backpack is available in many colors. This is intended to drive sales and highlight the backpack's variety.

# Ad summary This ad showcases the versatility and convenience of a Dopp kit for travel or everyday use. It features a man using the bag to organize his grooming essentials in a stylish hotel bathroom setting. The ad emphasizes the bag's compact design and functionality, positioning it as a must-have accessory for the modern traveler. # Brand positioning Cabaia is presented as a brand that offers stylish and functional bags designed for travel and everyday organization. The brand's products appear to cater to individuals who value both fashion and practicality. It aligns with a lifestyle of convenience and organization, suggesting that the brand is targeting consumers who seek efficient solutions without sacrificing style. # Product The Dopp kit by Cabaia is a compact, stylish bag designed to hold and organize grooming essentials. It features a tan corduroy exterior with a black zipper and a circular brand logo patch. The bag's interior is navy blue and contains various grooming products such as cologne, comb, and skincare items. The main selling points seem to be its portability, organizational capabilities, and aesthetic appeal, making it suitable for both travel and everyday use. The ad highlights the convenience of having all essentials neatly packed and accessible. # Visual style The ad has a polished, commercial aesthetic with bright lighting and a clean presentation. The editing style features smooth transitions between shots, creating a seamless flow. The production quality is high-end, supporting the intended tone of sophistication and quality. # Hooks Text overlay: cabaia.com Visual: 00:00–00:01: A young man with curly brown hair, fair skin, and wearing a white, short sleeve polo shirt, walks towards the camera from inside a hotel room. The room has dark wood trim and neutral colored walls. He is entering a bathroom through an open doorway. / 00:01–00:02: A tan corduroy Dopp kit with a black zipper sits on a light marble countertop in a bathroom. The sink and faucet are also visible. / 00:02–00:03: Close-up of hands opening the Dopp kit on the countertop. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of disorganized grooming essentials when traveling or on-the-go. This is signaled visually by showcasing the bag with various products neatly packed inside, suggesting a solution to the problem of clutter. # Value propositions - Stylish corduroy aesthetic combined with the functionality of a travel organizer - Compact design makes it easy to carry while still providing ample internal organization # Benefits - Keeps grooming essentials organized - Stylish and functional for travel or everyday use - Easy to carry # Features - Compact design - Corduroy exterior - Internal organization # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented through the perspective of a user interacting with the product. # Storyline - 00:00–00:01 A man walks into a well-lit bathroom. - 00:01–00:02 The Dopp kit sits on the counter, in front of the sink. - 00:02–00:03 The man opens the bag. - 00:03–00:05 Shot of the inside of the bag, showing different grooming products. - 00:05–00:06 The man takes the cologne out of the bag. - 00:06–00:07 The man sprays himself with cologne in front of the mirror. - 00:07–00:08 The man puts the cologne back in the bag. - 00:08–00:10 The man uses his hands to style his hair in front of the mirror. - 00:10–00:12 The man closes the bag, ready to go. - 00:12–00:13 The brand's website URL appears.

# Ad summary This ad showcases the Cabaiia crossbody bag. The ad features a French woman who is showing how the bag matches all of her situations of her daily life. She highlights the features of the bag, including its compact size, multiple compartments, and its versatility. The bag is shown in different colors and she shares where to purchase it. # Brand positioning Cabaiia is presented as a brand offering practical and versatile bags designed for individuals with active lifestyles. The brand emphasizes functionality without compromising on style, offering products that seamlessly integrate into various aspects of daily life. The brand positions itself as a provider of fashionable accessories, suitable for a wide range of occasions, from casual outings to professional settings. Cabaiia promotes the idea of effortless style and adaptability, catering to individuals who value both practicality and aesthetics in their everyday carry. # Product The Cabaiia crossbody bag is presented as a versatile and stylish accessory designed for individuals with active lifestyles. It is compact yet spacious, featuring multiple compartments and a zippered pocket to securely hold essentials like phones, keys, cards, and cosmetics. The bag is described as suitable for various occasions, including brunch, work, restaurants, and evenings out. Its design allows for comfortable movement, making it ideal for walking, dancing, and everyday activities. The Cabaiia crossbody bag is marketed as a fashionable and functional solution for carrying belongings, offering convenience and style in equal measure. It is shown in different colors on the website. # Visual style The ad has a UGC style and is shot with natural lighting. The shots are a mix of static and quick cuts. The editing style is simple with basic cross dissolves and cuts on the beat of the music. The overall visual tone is polished. The ad has a fast pace with approximately 30 cuts per minute. # Hooks Spoken: Female 1: Si comme moi tu bouges tout le temps, Text overlay: 00:00–00:01 Si comme moi / 00:01–00:02 tu bouges tout le temps Visual: 00:00–00:01 The shot shows a woman with fair skin and dark hair wearing a white fluffy coat and black wide leg pants walking on a sidewalk in front of a restaurant. The restaurant has dark green awnings and decor for the holidays. / 00:01–00:02 The shot is a close up of a light wooden table. A hand with manicured nails is adjusting the strap on the neutral-colored crossbody bag. # Funnel stage Consideration # Pain points The ad addresses the frustration of finding a bag that can accommodate an active lifestyle while still being able to hold everything that you need. # Value propositions - The bag allows you to move, walk, and dance without being bothered - The bag is compact but can hold everything you need. - The bag matches all situations of daily life. # Benefits - everything will fit in the bag - the phone will be safe and secure - it matches all the situations of daily life - easy to move, walk and dance # Features - crossbody bag - zippered pocket - compact - multiple color options # Call to action None used. # Point of view - Customer 100% – The ad is told from a woman who uses the product. # Storyline - 00:00–00:01 The ad opens with a woman walking down a city street and sets up the premise of being on the go. - 00:01–00:04 00:01–00:04 The woman introduces the crossbody bag from Cabaiia as the best purchase. - 00:04–00:08 00:04–00:08 The woman describes the bag as appropriate for any occasion. - 00:08–00:11 00:08–00:11 The woman shares how the bag does not bother her. - 00:11–00:17 00:11–00:17 The woman showcases the compact size and demonstrates the space and security of the small zippered pocket for a cell phone. - 00:19–00:24 00:19–00:24 The woman states that all of her belongings fit in the bag. - 00:24–00:29 00:24–00:29 The woman says that in addition to being useful, the bag is fashionable and matches all of the situations in her daily life. - 00:30–00:35 00:30–00:35 The woman shares that the bag is available in multiple colors.

# Ad summary This is a short video ad showing a woman walking in different locations wearing different color shirts, pants, and Cabia brand bags. # Brand positioning Cabaia presents itself as a lifestyle brand that focuses on accessories, particularly bags. The brand occupies a space in the market that emphasizes colorful designs, versatility, and fashionable appeal. The ad conveys a sense of youthful energy and style, aligning with a demographic that values both functionality and aesthetics in their accessories. The brand's positioning seems to ignore category norms by focusing on interchangeable parts for a customizable look. It promotes fun and playful designs. # Product The featured product is the Cabaia brand bag, a versatile accessory designed for everyday use. It comes in various colors and sizes, with interchangeable straps and front pouches that can be swapped out to create different looks. The bags are shown in multiple use cases, suitable for casual outings. The ad highlights the bags' versatility and customization, suggesting that they can adapt to different styles and occasions. The primary feature is the modular design, allowing users to personalize their bags. These bags are for anyone seeking a way to express their personal style with accessories that are easily adaptable to different outfits and occasions. # Visual style The ad has a bright and airy aesthetic with natural lighting and smooth transitions. The production quality appears to be polished, giving it a clean and professional look suitable for social media platforms. The pacing is consistent, with quick cuts aligning to the music's rhythm. # Hooks Text overlay: 00:00–00:02 / NIEUWE COLLECTIE Visual: 00:00–00:01: A woman is walking on a cobblestone path. She is wearing white pants, a red shirt, white shoes, and a silver Cabia brand bag. There are a couple of chairs and tables in the background, along with a green and white outdoor bar. / 00:01–00:02: A woman is walking on a sidewalk. She is wearing white pants, a pink shirt, white shoes, and a pink and purple Cabia brand bag. There are several large green succulent plants behind her and a white building. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The modular design of the bag allows for personalization # Benefits - The bags are versatile - The bags can be customized # Features - Interchangeable straps - Interchangeable front pouches # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is filmed from an observer's perspective, watching a customer walk with the product. # Storyline - 00:00–00:09 A woman walks in different locations with the Cabia brand bags. It showcases the different color options and styles that can be achieved.

# Ad summary A woman records a video of another woman with a backpack in different indoor locations. # Brand positioning The brand, Cabia, appears to position itself as a modern brand that offers unique products and caters to a young demographic. The brand's logo is displayed as a watermark throughout the video. The ad presents Cabia as a brand that embraces creativity and individuality. # Product The ad features Cabia backpacks. The backpacks are presented as stylish and unique, suitable for everyday use and travel. The backpacks come in various patterns and colors. The backpacks are shown in a variety of settings, suggesting versatility and adaptability to different lifestyles. # Visual style The ad is shot with a handheld camera with the visuals on the camera visible for the entire duration of the ad. The video features different shots of a woman in different settings. The editing style is simple and straightforward. The production quality has a high-end commercial feel. The pacing is consistent throughout. # Hooks Text overlay: NEUE KOLLEKTION Visual: 00:00–00:01 The shot shows the screen of a camera filming a woman walking in a building with light brown walls and tile floors. The text on the camera reads, "Neue Kollektion." The brand logo is in the upper portion of the shot. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Cabia backpack is a stylish and versatile accessory suitable for everyday use and travel. - The Cabia backpack is available in various patterns and colors. # Benefits - Stylish - Unique - Versatile # Features - Cabia backpack # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand’s perspective. # Storyline - 00:00–00:01 The video starts with a view through the camera of a person filming another person wearing a jacket. - 00:01–00:11 00:01–00:11 The point of view is through the camera filming the person wearing the Cabia backpack. - 00:11–00:12 00:11–00:12 The camera shows the brand logo as it films the person walking toward an exit.

# Ad summary This ad features the brand Cabaia and its new collection of handbags. It shows a model with medium-length brown hair wearing a red polo shirt and a white miniskirt, carrying a floral print Cabaia bag. The brand and product are shown in various locations, from urban streets to picturesque cafes. The ad aims to showcase the bag's versatility and stylishness, inviting viewers to explore the new collection on the brand's website. # Brand positioning Cabaia is presented as a brand that offers stylish and versatile bags, designed for the modern consumer who values both fashion and functionality. The brand's positioning seems to align with a playful and colorful aesthetic, as evident from the floral prints and vibrant colors of the bags. The tone is youthful and energetic, aiming to resonate with individuals who seek to express their personality through their accessories. Cabaia seems to push against the norms of traditional, understated handbags, offering instead bold and eye-catching designs. The brand positioning appears to be both functional (offering versatile carrying options) and emotional (allowing self-expression through unique designs). # Product The featured product is a floral-print handbag from Cabaia's new collection. The bag has a red and pink floral pattern with a red base. It features both a top handle and a detachable red shoulder strap, offering multiple carrying options. The bag has a front pocket, and a gold-colored logo emblem. The bag is versatile and suitable for various occasions, as demonstrated by the different settings in which it is showcased. It is designed to be both functional and fashionable, providing users with a stylish accessory that can adapt to their lifestyle. The bag is intended for individuals who want a bag that stands out and adds a pop of color to their outfits. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting and smooth transitions. The editing style includes quick cuts to maintain a lively pace, with cuts often timed to the music. The overall feel is vibrant and youthful, designed to appeal to a modern, fashion-conscious audience. # Hooks Spoken: 00:05-00:06: cabaia. Text overlay: cabaia. Visual: 00:05–00:06: The person walks away from the camera, with the Cabaia logo following behind her. The background is a light orange wall with subtle shadows. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The detachable shoulder strap offers versatility in carrying options, allowing the user to adapt the bag to different situations. - The unique floral-print design provides a stylish and eye-catching accessory that allows the user to express their personality. # Benefits - Versatile carrying options - Stylish accessory - Unique design # Features - Detachable shoulder strap - Front pocket - Floral-print design # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The ad primarily shows a customer interacting with and enjoying the product, conveying their positive experience. - Brand 20% – The brand's voice is presented through the logo and website URL, reinforcing brand identity and call to action. # Storyline - 00:00–00:01 00:00–00:01: The ad begins by showcasing a floral-print Cabaia handbag on a light pink table, zooming out to show a person in a white skirt and pink sweater. This moment is to capture immediate attention and introduce the new collection visually. - 00:01–00:02 00:01–00:02: A woman with medium-length brown hair, wearing a red polo shirt, smiles and holds up the Cabaia handbag in front of a green hedge. This introduces a person interacting with the bag, showcasing its appeal and wearability. - 00:02–00:04 00:02–00:04: The handbag is shown being worn with a crossbody strap as the person walks through a neutral-toned space. The visuals highlight the bag's versatility in different settings. - 00:04–00:05 00:04–00:05: Close-up shot of the person wearing the bag with the shoulder strap. The woman looks up and smiles, showing her enjoyment and satisfaction with the bag. - 00:05–00:07 00:05–00:07: The brand logo appears, and the woman walks away from the camera, further emphasizing the stylishness of the bag as part of an outfit. The perspective shifts to the brand reinforcing brand recognition. - 00:07–00:08 00:07–00:08: The brand's website URL, cabaia.co, is displayed as the woman walks out of view. The perspective shifts to the brand with the intention is to prompt viewers to visit the site for more information or to make a purchase.

# Ad summary This ad features a man reacting to a comment about his old backpack. He then shows the Cabaya backpack that he ordered, unboxing it and showing off its features, such as the compartments and the space inside. He then shows that the front pocket is interchangeable and that the backpack is guaranteed for life. # Brand positioning Cabaya is presented as a brand that offers stylish and practical backpacks. The ad highlights the brand's focus on design, functionality, and durability. The brand aims to occupy a space in the consumer's mind as a provider of high-quality backpacks that are both fashionable and useful for everyday life. The brand aligns with a lifestyle that values organization, style, and sustainability. The brand pushes against the norm of cheaply made backpacks by offering a lifetime guarantee. The brand positioning is both functional (offering practical features like compartments and space) and emotional (offering a stylish and reliable product). # Product The featured product is a Cabaya backpack, specifically the beige and brown model. It is designed for individuals who need a stylish and functional bag for everyday use. The backpack features multiple compartments for organization, a key clip, and ample space to carry items like a watermelon, helmet, doudou, ball, and even a small office. The backpack has an interchangeable front pocket, allowing for customization. The backpack is guaranteed for life, addressing concerns about durability and longevity. The ad emphasizes that this backpack is worth trying or buying because it combines style, practicality, and durability, making it a reliable and fashionable choice for various needs. # Visual style The ad has a UGC feel with a mix of indoor and outdoor shots. The editing style includes quick cuts and smooth transitions. The production quality is polished, giving it a professional yet relatable vibe. The pacing is consistent, with cuts timed to the music and voiceover. # Hooks Spoken: 00:00–00:01 Male 1: [Exaggerated] Mais va t'acheter un nouveau sac à dos ! Text overlay: 00:00–00:01 MAIS VA T'ACHETER UN NOUVEAU SAC À DOS ! Visual: 00:00–00:02 Close-up shot of a man with a beard, wearing a black t-shirt, speaking directly to the camera. He is indoors with a white wall behind him. A comment bubble is visible in the top left corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having an old, inadequate backpack and the common problem of losing keys in a bag. # Value propositions - Stylish and functional design - Practical compartments for organization - Interchangeable front pocket for customization - Lifetime guarantee for peace of mind # Benefits - Organization - Convenience - Customization - Durability # Features - Multiple compartments - Key clip - Interchangeable front pocket - Lifetime guarantee # Call to action Allez sur le site, vous serez pas dessus ! # Point of view - Customer 100% – The entire video is told from the perspective of a customer reviewing and showcasing the product. # Storyline - 00:00–00:05 00:00–00:05 The man reacts to a comment suggesting he needs a new backpack, acknowledging that his old one isn't great. This sets up the problem and introduces the need for a new backpack. - 00:05–00:08 00:05–00:08 He mentions hearing that Cabaya has good backpacks, transitioning to the solution. This introduces the brand as a potential provider of a better backpack. - 00:08–00:12 00:08–00:12 He browses Cabaya's website and selects a backpack, stating he just ordered it. This builds anticipation and shows the ease of purchasing the product. - 00:12–00:16 00:12–00:16 He receives the backpack and unboxes it, expressing excitement about its style. This creates a sense of excitement and visual appeal. - 00:16–00:20 00:16–00:20 He highlights the practical compartments inside the backpack, emphasizing its organizational features. This showcases the functionality of the product. - 00:21–00:24 00:21–00:24 He demonstrates the key clip, addressing the pain point of losing keys. This shows how the backpack solves a common problem. - 00:24–00:30 00:24–00:30 He shows the spaciousness of the backpack by fitting various items inside, exaggerating slightly for comedic effect. This emphasizes the large capacity of the backpack. - 00:30–00:33 00:30–00:33 He gives the backpack a 10/10 rating, expressing his satisfaction. This provides a strong endorsement of the product. - 00:33–00:39 00:33–00:39 He highlights the interchangeable front pocket and the lifetime guarantee, adding value and reassurance. This reinforces the unique features and durability of the backpack. - 00:39–00:41 00:39–00:41 He encourages viewers to visit the website, providing a clear call to action. This prompts viewers to take the next step and purchase the backpack.