What is the Frame ad format?

Picture your ad content sitting inside a visible border — like an Instagram story template, a polaroid-style edge, or a decorative graphic frame that draws the eye inward. The frame itself becomes part of the design, helping your content stand out in a busy feed by creating visual separation and a polished, intentional look. This works especially well when you want to make user-generated content or simple product shots feel more branded and cohesive without heavy editing.

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