How Blume Advertises on Meta

# Ad summary A woman explains the benefits of using Blume SuperBelly hydration drink mix powder to improve gut health and hydration. She mixes the Strawberry Hibiscus flavor into water and shakes it in a shaker bottle. # Brand positioning Blume is presented as a brand dedicated to wellness and gut health, offering a simple and accessible solution for those who prioritize internal balance. It positions itself as an alternative to traditional pills and powders, instead offering a hydration mix in a variety of flavors. The brand aligns with a lifestyle that emphasizes easy integration of health habits into daily routines. Blume pushes against the norms of traditional supplement formats by offering a drink mix that is zero sugar, portable, and great-tasting. The brand positioning is functional, focusing on the simplicity and effectiveness of its product. # Product Blume SuperBelly is a gut-building hydration drink mix powder designed for individuals seeking an alternative to pills or bitter powders for their gut health needs. It is packaged in single-serving sticks that are mixed into water for daily consumption. Each serving is formulated to support digestion and hydration and includes clinically studied BC30 probiotics, fiber, apple cider vinegar, electrolytes, and vitamin C, and is zero sugar. Blume SuperBelly comes in a variety of flavors, including Strawberry Hibiscus, which is described as light, refreshing, and not overly sweet. The product addresses the barrier of unpleasant supplement formats by offering a simple, great-tasting drink that can be easily incorporated into daily life, promoting overall balance from the inside out. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and simple camera work. The editing is straightforward with standard cuts and transitions. The video has a polished commercial feel due to the influencer talent and simple shots, but retains a relatable user-generated quality, supporting the tone of an everyday user. # Hooks Spoken: Female 1: If you care about gut health, but hate pills and gross powders, this is for you. Visual: 00:00–00:03 A woman with long dark hair and a gray tank top stands in front of a window with a cityscape view. # Funnel stage Middle of funnel (Consideration): Educates, compares, or shows how the product works — persuades with logic or validation # Pain points The ad addresses the frustration of disliking traditional methods of improving gut health, such as pills or gross powders. This is signaled by the line: "If you care about gut health, but hate pills and gross powders, this is for you." # Value propositions - Alternative to pills or bitter powders - Light, refreshing, and not overly sweet - Fits into real life - A small habit that makes me feel better every day - Hydration, gut health, balance, all in one glass - Simple - Tastes good - Actually fits into real life # Benefits - Supports digestion - Supports hydration - Helps me feel balanced from the inside out # Features - Clinically studied BC30 probiotics - Fiber - Apple cider vinegar - Electrolytes - Vitamin C - Zero sugar # Call to action None used. # Social proof - I mix one stick into water, and it's part of my daily routine now – Female 1 (Customer) - Basically, it helps me feel balanced from the inside out – Female 1 (Customer) - My personal favorite is Strawberry Hibiscus – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 The woman states that if you care about gut health but hate pills and powders, then this product is for you. - 00:03–00:07 She introduces Blume SuperBelly and mentions that she mixes one stick into water daily. - 00:07–00:09 The woman states that the drink mix supports digestion and hydration. - 00:09–00:15 She lists the ingredients of the drink mix, which include clinically studied BC30 probiotics, fiber, apple cider vinegar, electrolytes, and Vitamin C. She also adds that the drink mix is zero sugar. - 00:15–00:21 The woman states that the drink mix helps her feel balanced from the inside out. She shares that her personal favorite flavor is Strawberry Hibiscus, which she describes as light, refreshing, and not overly sweet. - 00:21–00:24 The woman says that there are no pills or bitter powders, just something that fits into real life. - 00:24–00:29 She refers to the product as a small habit that makes her feel better every day, and that it provides hydration, gut health, and balance, all in one glass. - 00:29–00:33 The woman finishes by stating that she loves that the drink mix is simple, tastes good, and fits into real life.

# Ad summary A woman promotes Blume's SuperBelly drink mix powder as a solution for bloating, hydration, and overall gut health. # Brand positioning Blume is presented as a wellness brand focused on gut health, digestion, and hydration. The brand promotes an easy wellness habit through its SuperBelly drink mix, emphasizing that it tastes good, supports gut health with prebiotics and probiotics, and is free from sugar and weird ingredients. This functional positioning suggests a focus on simple, effective health solutions for daily wellness. # Product Blume SuperBelly is a gut-building hydration drink mix powder designed to support digestion, reduce bloating, and maintain hydration. It is formulated with prebiotics, probiotics, fiber, and electrolytes, without any sugar or weird ingredients. Available in multiple flavors such as Strawberry Hibiscus, Mango Passion Fruit, and Acai Pomegranate, it aims to make drinking water more enjoyable while promoting gut health. The product comes in individual packets, and is made for anyone looking for an easy wellness habit to improve gut health and stay hydrated. # Visual style The ad has a simple, natural aesthetic. The editing style includes a combination of static shots and quick cuts to show the product being mixed into water. The production quality has a UGC feel, with natural lighting and unpolished visuals. The pacing is moderate with approximately 15 cuts per minute, and the cuts sync to the speaker’s dialogue. # Hooks Spoken: Female 1: Unpopular opinion, if you're bloated all the time, it's probably not the food. Visual: 00:00–00:01: A woman with fair skin, in her 30s, with no visible makeup, wearing a black pajama top with white piping and a black puffy headband stands indoors against a plain, off-white wall. She is centered in the frame and looking directly at the camera. Behind her, there is a white door on the left and a framed black and white portrait hanging on the wall to the right. She is positioned at chest level. / 00:01–00:02: Close-up shot of someone using a gold knife to spread butter on a bagel. The bagel is placed on a light blue plate. The butter is in its original packaging. The background is out of focus. / 00:02–00:03: A woman's hand is shown placing a bagel on a tray inside a toaster oven. The toaster oven is beige and white with a marble tile background. There is a light beige bowl on the counter to the left. # Funnel stage Middle of funnel (Consideration) # Pain points Bloating is a common discomfort that many people experience regularly. The woman in the ad states that if you're bloated all the time, it's probably not the food, signaling that bloating is often misunderstood and not easily resolved by dietary changes alone. # Value propositions - Gut-building hydration: The drink mix powder is designed to support gut health while keeping you hydrated. - Easy wellness habit: It offers a convenient way to incorporate gut health support into your daily routine. - Enjoyable hydration: Makes drinking water more enjoyable. - No sugar or weird ingredients: It is a healthy option without harmful additives. # Benefits - Helps with digestion - Helps with bloating - Helps with staying hydrated - More balanced - More energized - Easy wellness habit # Features - Prebiotics - Probiotics - Fiber - Electrolytes # Call to action None used. # Social proof - "It actually supports my gut." – Female 1 (Customer) - "For me, I'm just overall more balanced and energized when I'm consistent with it." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a woman sharing her personal experience with and endorsement of the product. # Storyline - 00:00–00:01 The ad begins with a woman introducing an unpopular opinion. - 00:01–00:03 She continues by stating that bloating is probably not the food. - 00:03–00:05 She recommends SuperBelly as a solution. - 00:06–00:10 She notes that it makes drinking water more enjoyable and supports gut health. - 00:10–00:13 The woman describes the product's composition, which includes prebiotics, probiotics, fiber, and electrolytes. - 00:13–00:16 She explains that the product helps with digestion, bloating, and staying hydrated. - 00:16–00:18 She highlights the absence of sugar and weird ingredients. - 00:18–00:22 She concludes by stating that she is more balanced and energized when using it consistently. - 00:22–00:26 She suggests that those looking for an easy wellness habit that feels good should try it.

# Ad summary This ad promotes Blume SuperBelly, a gut-building hydration drink mix powder. It highlights the product's ingredients, various flavors, and benefits, while also featuring customer reviews and a limited-time offer of 30% off plus free shipping. # Brand positioning Blume is presented as a brand focused on gut health and wellness through its SuperBelly drink mix. The brand aims to occupy a space in the consumer's mind as a provider of convenient and tasty solutions for digestive issues, hydration, and overall gut balance. By emphasizing the combination of prebiotics, probiotics, and electrolytes, Blume aligns with a health-conscious lifestyle. The brand promotes a functional approach to wellness, focusing on simplicity and performance. It positions itself as a modern wellness brand with a focus on scientifically-backed ingredients and customer satisfaction, highlighted by the thousands of 5-star reviews. # Product Blume SuperBelly is a gut-building hydration drink mix powder designed to support digestion, hydration, and a healthy gut balance. The product comes in a variety pack of individual packets, each containing prebiotics, probiotics, and electrolytes. It is sugar-free and a good source of Vitamin C. The powder is easily mixed with water, and it is implied that it can be taken on the go. The ad addresses purchase barriers by highlighting the product's effectiveness in reducing bloating, improving digestion, and providing a refreshing alternative to sugary drinks. The product is worth trying for those seeking a convenient, tasty, and health-conscious way to improve their gut health and stay hydrated. # Visual style The ad has a polished UGC feel with a clean, modern aesthetic. It uses natural lighting and soft colors to create a visually appealing and trustworthy presentation. The editing style involves quick cuts to maintain a fast pace and keep viewers engaged. The production quality is high, balancing a genuine, user-generated feel with commercial polish. The ad uses consistent background color, and the pacing is quick, with cuts timed to the music. # Hooks Spoken: 00:00–00:02 [Upbeat music] THE VIRAL DRINK THAT HELPED ME REDUCE MY BLOATING 👀☕️ Text overlay: 00:00–00:02 THE VIRAL DRINK THAT HELPED ME REDUCE MY BLOATING 👀☕️ Visual: 00:00–00:02 A pair of hands with long manicured nails adds an orange SuperBelly packet to a clear shaker filled with water. The lid is then screwed on, and the shaker is shaken. # Funnel stage Consideration # Pain points The central frustration addressed in the ad is bloating. This is visually and verbally emphasized as a key problem the product helps to reduce: "THE VIRAL DRINK THAT HELPED ME REDUCE MY BLOATING." # Value propositions - The drink helps to reduce bloating (addresses a common digestive issue) - Combines prebiotics, probiotics, and electrolytes (offers a comprehensive approach to gut health and hydration) - Supports digestion, hydration, and a healthy gut balance (provides multiple benefits in one product) - Over 20 million servings sold (highlights product popularity and trust) - Thousands of 5 star reviews (reinforces product credibility) # Benefits - Reduce my bloating - Support digestion - Hydration - Healthy gut balance # Features - Prebiotics - Probiotics - Electrolytes - Zero Sugar - Good Source of Vitamin C - Gut-Building Hydration Drink Mix Powder # Call to action None used. # Social proof - "Refreshing and tasty! I drink one every day to help keep hydrated and promote my gut health! It's made a difference for me in how I digest and I feel less bloated! Love these!" – Melanie Moffatt (Customer) - "Best flavor! I really like this flavor, it's my favorite one. It's not too sweet. I have definitely noticed a difference with this product in how bloated I feel." – Jasmine Eisenhaur (Customer) - "Vacation must have! I like to bring along the superbbelly packets when I travel. They keep my digestion moving together."- Genelle D. (Customer) - "Great product. Really helps with hydration and gut health. I have one a day and my gut health has improved." – Wendy Cumming (Customer) # Point of view - Customer 75% – The ad features multiple customers drinking the product and showing the product packaging. - Brand 25% – The ad features text overlays and visuals that describe the product's features and benefits. # Storyline - 00:00–00:02 00:00–00:02 A person is shown adding a packet of Blume SuperBelly powder to a shaker filled with water, closing the lid, and shaking it vigorously. This demonstrates the product's ease of use and convenience. - 00:02–00:07 00:02–00:07 The ad transitions to a shot of the Blume SuperBelly Variety Pack pouch and several individual packets. Text overlays highlight that the product combines probiotics, prebiotics, and electrolytes, emphasizing the ingredients. - 00:07–00:12 00:07–00:12 The ad cuts back to a person mixing a SuperBelly packet with water using a battery powered mixer, and then using a regular whisk. This is followed by another text overlay stating that the product supports digestion, hydration, and a healthy gut balance, further explaining the benefits of the product. - 00:12–00:17 00:12–00:17 A diverse group of individuals are shown drinking Blume SuperBelly, each with a different flavor of the drink. A text overlay indicates that over 20 million servings have been sold, suggesting the product's popularity and trustworthiness. - 00:17–00:21 00:17–00:21 The ad displays on-screen customer reviews with 5-star ratings, emphasizing positive feedback on the product's taste and effectiveness. The text overlay reinforces that there are "thousands of 5 star reviews," adding credibility. - 00:22–00:24 00:22–00:24 The ad concludes by displaying the product alongside a text overlay highlighting a limited-time offer of 30% off plus free shipping, creating a sense of urgency and incentivizing immediate purchase.

# Ad summary A man shows how to make a “stacked water of the day” using a large glass mug with a handle and various ingredients. The final product is bright pink and filled with ice and chia seeds. # Brand positioning The brand being promoted is Blume, whose Strawberry Hibiscus Superbelly probiotic powder is added to the drink. Blume aims to make healthy hydration fun and flavorful, with products that align with a wellness-focused lifestyle. The brand positions itself by offering convenient, on-the-go packets that push against the norm of plain, boring water, promoting a more exciting and beneficial beverage experience. Their brand positioning leans towards functional by offering fiber and probiotics. # Product The advertised product is Blume Strawberry Hibiscus Superbelly, a powdered probiotic supplement packaged in individual packets. According to the ad, this supplement is intended to add electrolytes to the drink. It comes in individual packets, as shown in the ad. It is a pink powder that is combined with other ingredients to create a low-calorie, low-sugar, fiber and protein-rich drink. The ad also shows the creator using Vital Proteins Collagen Peptides and PVL 100% Pure Creatine. # Visual style The ad is shot with a polished commercial feel, blending elements of UGC with studio-quality visuals. The editing style combines quick cuts and static shots to maintain engagement, with an estimated pace of 20-30 cuts per minute. The cuts sync with the voiceover lines. # Hooks Spoken: Male 1: Let's make another stacked water of the day. Text overlay: 00:00–00:46 / 🍓🥥💧 / make Visual: 00:00–00:02 A man with dark hair and wearing a gray t-shirt is indoors with neutral lighting in front of a gray wall and a wooden table. He holds a large clear mug filled with a pink liquid and ice in both hands. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that plain water is boring by showcasing a way to make water more exciting and tasty. "Let's make another stacked water of the day," indicates that this is a solution to boring water. # Value propositions - Slightly sweet - Contains fiber - Contains Vitamin C # Benefits - Adds texture - Dissolves collagen and creatine - Keeps it extra cold - Added fibre - Added electrolytes # Features - Chia seeds - Vital Proteins Collagen Peptides - PVL 100% Pure Creatine - Blume Strawberry Hibiscus Superbelly - Celtic sea salt # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The man is shown in the ad demonstrating how to make the drink. # Storyline - 00:00–00:02 The video starts with a man holding up a large mug filled with a pink liquid and ice, introducing it as "another stacked water of the day." - 00:02–00:06 He specifies that it's a strawberry chia stacked water, emphasizing its slightly sweet taste and the chia seeds for added texture. - 00:06–00:10 The man adds collagen and creatine to the mug before pouring in water, stating that he always adds these first to blend everything smoothly. - 00:10–00:15 He blends the mixture using a frother, adds a large amount of ice to keep it extra cold, and pours in blended strawberries that he strains, continuing the preparation process. - 00:15–00:19 He adds chia seeds that have been soaked overnight for added fiber and texture. - 00:19–00:22 He emphasizes the drink's health benefits by squeezing in lemon and lime for brightness and vitamin C, highlighting its nutritious elements. - 00:22–00:28 He continues by using strawberry hibiscus Superbelly probiotic packets and Celtic sea salt for electrolytes, reinforcing the drink's health advantages. - 00:28–00:35 He finishes by adding coconut water and giving the drink a good mix, showcasing how the chia seeds floating through the drink enhance its strawberry-like vibe. - 00:35–00:42 He states that the drink is 120 calories, 12 grams of sugar, 10 grams of protein, and 7 grams of fiber, and contains probiotics, providing nutritional information to the audience. - 00:42–00:46 He concludes that people might as well add some benefits if they are going to drink water anyway, but ultimately, he says "you do you."

# Ad summary This ad promotes Blume's SuperBelly, a gut-building hydration powder. The ad features a woman explaining the benefits of the product, highlighting its unique ingredients like fermented organic apple cider vinegar, clinically backed probiotics, inulin fiber, and pink Himalayan salt. The ad emphasizes that SuperBelly is a gentle electrolyte option suitable for everyday hydration, unlike other electrolytes focused on athletes. It also highlights the link between hydration and gut health, encouraging viewers to try SuperBelly for a delicious and beneficial way to stay hydrated. # Brand positioning Blume is presented as a wellness brand focused on gut health and hydration. The brand positions itself as offering a unique and gentle electrolyte option suitable for everyday use, differentiating itself from other electrolyte products that are typically geared towards athletes and intense physical activity. Blume aligns with a lifestyle that prioritizes overall well-being and digestive health, promoting the idea that hydration can be both delicious and beneficial. The brand pushes against the norm of overly intense electrolyte products, offering a more accessible and gentle alternative for the average consumer. # Product Blume SuperBelly is a gut-building hydration powder designed to provide a delicious and beneficial way to stay hydrated. It is formulated with unique ingredients, including fermented organic apple cider vinegar, a clinically backed probiotic (1 billion CFU), inulin fiber (a type of prebiotic), and pink Himalayan salt. The product is positioned as a gentle electrolyte option suitable for everyday use, unlike other electrolytes focused on athletes. SuperBelly aims to address the issue of insufficient water intake among North Americans while also promoting gut health. The ad highlights that the product offers a delicious taste, making hydration more enjoyable and providing gut benefits in one convenient formula. # Visual style The ad has a UGC feel, with a casual and approachable aesthetic. The editing style is simple, with static shots and minimal transitions. The production quality is decent, but not overly polished, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to the speaker's points. # Hooks Spoken: 00:00–00:03 Let me tell you why SuperBelly is different than the other electrolytes on the market. Text overlay: 00:00–00:03 Let me tell you why / 00:01–00:03 SuperBelly is different than the other electrolytes on the market Visual: 00:00–00:03 Close-up shot of a woman with fair skin and long brown hair, wearing a maroon zip-up hoodie. She is centered in the frame, speaking directly to the camera with a friendly expression. The background is a blurred white wall with a framed picture. She holds up a pink packet of Blume SuperBelly. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that many people struggle to drink enough water and may not be getting the gut health benefits they need. This is signaled by the line, "most North Americans are not drinking enough water." # Value propositions - SuperBelly offers a unique combination of ingredients for gut health and hydration in one convenient formula. - It provides a gentle electrolyte option suitable for everyday use, unlike other electrolytes focused on athletes. - The delicious taste makes hydration more enjoyable and helps people drink more water. # Benefits - Helps digestion - Promotes gut health - Provides gentle electrolytes - Delicious taste - Convenient all-in-one formula # Features - Fermented organic apple cider vinegar - Clinically backed probiotic - 1 billion CFU - Inulin fiber (a type of prebiotic) - Pink Himalayan salt (a gentle electrolyte) # Call to action SUBSCRIBE NOW AND SAVE UP TO 25% OFF + GET A FREE SHAKER CUP # Social proof - "So many people take apple cider vinegar before meals to help digestion, now it's right in our all in one formula SuperBelly." # Point of view - Customer 100% – The entire video is told from the perspective of a woman who appears to be a customer or advocate of the product, sharing her knowledge and enthusiasm for its benefits. # Storyline - 00:00–00:03 00:00–00:03 The woman introduces the product, Blume SuperBelly, and states that it is different from other electrolytes on the market. This is intended to pique the viewer's interest and set the stage for explaining the product's unique features. The perspective is from the woman, who is presenting herself as a knowledgeable user or advocate of the product. The tone is informative and engaging. - 00:03–00:08 00:03–00:08 She highlights the first unique ingredient: fermented organic apple cider vinegar. This is intended to showcase a key differentiator and benefit of the product. The perspective is from the woman, who is presenting herself as a knowledgeable user or advocate of the product. The tone is informative and engaging. - 00:08–00:11 00:08–00:11 She asks the viewer which hydration powder has that ingredient, implying that it is a unique and valuable addition. This is intended to create curiosity and further emphasize the product's distinctiveness. The perspective is from the woman, who is presenting herself as a knowledgeable user or advocate of the product. The tone is informative and engaging. - 00:11–00:18 00:11–00:18 She explains that many people take apple cider vinegar before meals to help digestion, and now it's in their all-in-one formula, SuperBelly. This is intended to connect the product to a known health practice and highlight its convenience. The perspective is from the woman, who is presenting herself as a knowledgeable user or advocate of the product. The tone is informative and engaging. - 00:18–00:25 00:18–00:25 She highlights the second unique ingredient: a clinically backed probiotic with 1 billion CFU. This is intended to showcase another key differentiator and benefit of the product. The perspective is from the woman, who is presenting herself as a knowledgeable user or advocate of the product. The tone is informative and engaging. - 00:25–00:34 00:25–00:34 She highlights the third unique ingredient: inulin fiber, a type of prebiotic that helps feed good bacteria and keeps things moving. This is intended to showcase another key differentiator and benefit of the product. The perspective is from the woman, who is presenting herself as a knowledgeable user or advocate of the product. The tone is informative and engaging. - 00:34–00:47 00:34–00:47 She highlights the fourth unique ingredient: pink Himalayan salt, a gentle electrolyte, and explains that most electrolytes are focused on athletes, but the majority of people don't need that much in their day-to-day lives. This is intended to position the product as a more accessible and gentle option for everyday hydration. The perspective is from the woman, who is presenting herself as a knowledgeable user or advocate of the product. The tone is informative and engaging. - 00:47–00:56 00:47–00:56 She states that there's very little clinical research that shows you need that amount of electrolytes, but hydration is linked to gut health, and most North Americans are not drinking enough water. This is intended to reinforce the need for hydration and position the product as a solution. The perspective is from the woman, who is presenting herself as a knowledgeable user or advocate of the product. The tone is informative and engaging. - 00:56–01:04 00:56–01:04 She concludes by saying that with SuperBelly, there's no more boring water, just delicious taste, and you're getting so many gut benefits. This is intended to summarize the key benefits of the product and encourage viewers to try it. The perspective shifts to a visual demonstration of the product being mixed and poured into glasses, showcasing its appealing appearance. The tone is positive and encouraging.

# Ad summary This video features a creator sharing her positive experience with Blume's SuperBelly Gut-Building Hydration Drink Mix Powder. She highlights its benefits for gut health, energy, skin, and immune system, emphasizing its natural ingredients and zero sugar. The ad includes product demonstrations, an unboxing, and testimonials from other users, concluding with a call to action for a discount and a free shaker cup. # Brand positioning Blume positions itself as a wellness brand focused on gut health and overall well-being, offering products made with 'whole ingredients you can actually read' and 'zero sugar.' The brand aims to occupy a space in the consumer's mind as a trustworthy, health-conscious choice that delivers tangible benefits like improved energy, skin, and immune function. It promotes a lifestyle of mindful self-care and natural solutions, suggesting a push against products with artificial ingredients or excessive sugar. The brand's positioning is primarily functional, centered on the efficacy of its ingredients for gut health, but also touches on emotional benefits like feeling better overall. # Product The product featured is Blume's SuperBelly Gut-Building Hydration Drink Mix Powder, available in flavors like Acai Pomegranate, Strawberry Hibiscus, and Mango Passion Fruit. It is a powder designed to be mixed with water to create a hydrating drink. The product is for individuals looking to improve their gut health, energy levels, skin appearance, and immune system. Key features include being 'packed with scientifically-backed probiotics,' 'apple cider vinegar,' 'fiber,' and 'trace minerals' to 'support a balanced gut microbiome.' It is made with 'whole ingredients you can actually read' and has 'zero sugar,' yet 'still tastes amazing.' The ad implies it can be consumed daily, in the morning, before a workout, during an afternoon energy slump, or on the go. The ad addresses the potential purchase barrier of taste by stating it 'still tastes amazing' despite having zero sugar. # Visual style The ad features a clean, bright, and modern aesthetic with a UGC-like production quality, making it feel authentic and relatable. The editing style uses quick cuts between different scenes and product interactions, maintaining a fast pace. Visual motifs include close-ups of product preparation and consumption, often with hands interacting with the product, and consistent use of bright, natural lighting. The pacing is generally fast, with cuts occurring every 1-2 seconds, creating a dynamic and engaging rhythm. The audio-visual sync is well-executed, with text overlays and product actions timed to the voiceover and music beats. # Hooks Spoken: Don't spill my secret / I've been drinking SuperBelly every day for three months now and my gut has never felt better. Text overlay: Don't spill my secret🤫 / I've been drinking SuperBelly / every day for three months now / and my gut has never felt better Visual: A hand drops multiple pink SuperBelly packets (Acai Pomegranate flavor) onto a light grey marble countertop next to a small potted green plant in a white textured pot. The packets are scattered, some falling, some already on the surface. The camera is static, overhead, looking down at the countertop. / A close-up shot shows a hand holding a single pink SuperBelly packet (Acai Pomegranate) over a clear glass of water. Next to the glass is a larger pink pouch of SuperBelly powder. The background is a white subway tile wall and a light wooden countertop. The camera is static, eye-level, focusing on the product preparation. / The hand tears open the SuperBelly packet and begins to pour the dark pink powder into the glass of water. The powder dissolves, turning the water a light pink. The background remains the white subway tile and wooden countertop. The camera is static, eye-level. # Funnel stage Consideration # Pain points The ad clearly implies the pain point of poor gut health and its associated negative effects on overall well-being, such as low energy, skin issues, compromised immune system, and mood fluctuations. The creator states, "my gut has never felt better," directly addressing a previous state of less optimal gut health. # Value propositions - Gut-Building Hydration Drink Mix Powder: provides essential ingredients for gut health and hydration. - Packed with scientifically-backed probiotics, apple cider vinegar, fiber and trace minerals: offers a comprehensive blend of beneficial ingredients. - Made with whole ingredients you can actually read and have zero sugar: ensures transparency and health-conscious formulation. - Still taste amazing: addresses taste concerns despite being sugar-free. - Double my water intake: promotes better hydration habits. # Benefits - gut has never felt better - support a balanced gut microbiome - connected to everything (energy, skin, immune system, mood) - taste amazing - made me more than double my water intake # Features - scientifically-backed probiotics - apple cider vinegar - fiber - trace minerals - whole ingredients you can actually read - zero sugar # Call to action Get SuperBelly today to save up to 25% off and get this shaker cup for free. # Social proof - I've been drinking SuperBelly every day for three months now and my gut has never felt better. # Point of view - Customer 90% – The majority of the video is presented through the personal experience and testimonial of a female creator, demonstrating product use and sharing her positive results. - Brand 10% – Brief moments, such as the offer reveal and ingredient explanations, are delivered with a more authoritative, informative tone, representing the brand's official voice. # Storyline - 00:00–00:01 The ad opens with a playful, secretive tone as a hand drops multiple pink SuperBelly packets onto a countertop, accompanied by a whispered voiceover. This immediately grabs attention and creates intrigue, positioning the product as a 'secret' to be shared, drawing the audience into a personal revelation from a customer's perspective. - 00:01–00:06 The creator then begins a personal testimonial, demonstrating how to prepare the SuperBelly drink by pouring a packet into a glass of water. She shares her long-term positive experience, stating she's been drinking it 'every day for three months now' and her 'gut has never felt better.' This establishes credibility through personal use and highlights the product's efficacy from a customer's POV, setting a positive, reassuring tone. - 00:06–00:08 A visual interlude shows '25% OFF' written in pink powder, followed by a voiceover mentioning the discount. This introduces a direct incentive, shifting the focus momentarily to a promotional offer from the brand's perspective, creating urgency and value perception. - 00:08–00:15 The creator resumes the product demonstration, preparing the drink in a shaker cup while detailing the key ingredients: probiotics, apple cider vinegar, fiber, and trace minerals. The voiceover explains these ingredients 'support a balanced gut microbiome, which is connected to everything.' This educates the viewer on the product's functional benefits and scientific backing, reinforcing the brand's expert perspective on wellness. - 00:15–00:20 The creator then lists the broad benefits of a healthy gut microbiome, including 'energy, skin, immune system, and even your mood,' while visually showing herself preparing and drinking the product. This connects the product's core function to a wide range of desired outcomes, appealing to a holistic view of health from a customer's perspective, maintaining an informative and encouraging tone. - 00:20–00:24 An unboxing sequence reveals different flavors of SuperBelly, with the voiceover highlighting that the products are 'made with whole ingredients you can actually read and have zero sugar.' This addresses common consumer concerns about product transparency and health, reinforcing the brand's commitment to natural, healthy ingredients from a brand perspective, building trust. - 00:24–00:27 The creator emphasizes the product's taste despite zero sugar and introduces social proof by showing other individuals enjoying the drink, stating, 'I'm not the only one who thinks so.' This validates the product's appeal and taste from a collective customer perspective, creating a sense of community and shared positive experience. - 00:27–00:34 The creator shares her personal routine for consuming SuperBelly, mentioning she drinks it 'when I wake up, before a workout, when I start to get that three PM energy slump,' and keeps packets 'in my bag when I'm on the go.' This provides practical use cases and integrates the product into various daily routines, making it relatable and convenient from a customer's POV. - 00:34–00:38 She then highlights a significant personal benefit: 'It has made me more than double my water intake and I've never felt better.' This reinforces the product's effectiveness and its role in improving overall hydration and well-being, concluding her personal testimonial with a strong, positive statement from a customer's perspective. - 00:38–00:43 The ad concludes with a direct call to action, encouraging viewers to 'Get SuperBelly today to save up to 25% off and get this shaker cup for free.' This provides a clear next step and a strong incentive, transitioning to a direct sales pitch from the brand's perspective, aiming for conversion.

# Ad summary This ad features a screenshot of an order summary from Blume, highlighting a discount on Strawberry Hibiscus and a free shaker cup. A testimonial praises the SuperBelly product, mentioning its positive impact on gut health and promoting the current offer of up to 25% off and a free shaker cup. # Brand positioning Blume is presented as a modern, health-conscious brand that focuses on wellness and gut health. The brand is positioned as proudly Canadian and offers a 30-day money-back guarantee, emphasizing customer satisfaction and trust. The brand promotes a lifestyle of self-care and well-being, aligning with consumers who prioritize their health and are looking for effective solutions. # Product The ad features two main products: Strawberry Hibiscus and a Shaker Cup. Strawberry Hibiscus is a product that can be delivered every 45 days through a subscription service, with a build-a-box discount available. The Shaker Cup is offered as a free gift with purchase, adding extra value to the order. The ad highlights the SuperBelly product, although it is not directly shown in the order summary, it is mentioned in the testimonial as a product that significantly improves gut health. The ad addresses the purchase barrier by offering discounts and a free gift, making the products more appealing and accessible to potential customers. # Visual style The ad uses a clean, minimalist visual style with a focus on clarity and information. The screenshot format gives it a platform-native feel, resembling a typical order confirmation screen. The use of simple icons and a straightforward layout enhances scannability and stop power in the feed. # Hooks Headline: PSA: SuperBelly changed my gut completely 🙏 They have up to 25% off & a FREE shaker cup running right now # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of gut health issues, as highlighted in the testimonial: "SuperBelly changed my gut completely 🙏". This suggests that the customer was experiencing gut problems before using the product. # Value propositions - Up to 25% off & a FREE shaker cup running right now - Total savings $37.00 # Benefits - Free shipping on orders $50+ - 30-day money-back guarantee - Build a box discount - Free gift shaker - SuperBelly changed my gut completely # Features - Strawberry Hibiscus - Shaker Cup - SuperBelly # Call to action None used. # Social proof - "PSA: SuperBelly changed my gut completely 🙏 They have up to 25% off & a FREE shaker cup running right now" # Point of view - Brand: The order summary section showcases the products, discounts, and savings, presenting the brand's offerings and value proposition. - Customer: The testimonial section shares a personal experience with the SuperBelly product, providing a customer's perspective on its effectiveness. # Storyline - The ad begins by showcasing an order summary from Blume, highlighting the products being purchased (Strawberry Hibiscus and a Shaker Cup) and the discounts applied. This is intended to show the value and savings available to customers, from the brand's perspective. - Next, a testimonial is presented, where a customer shares their positive experience with the SuperBelly product, stating that it completely changed their gut. This is included to build trust and credibility by showing real-life results, from the customer's perspective. - Finally, the ad emphasizes the current promotion, offering up to 25% off and a free shaker cup. This is intended to create a sense of urgency and encourage immediate purchase, from the brand's perspective.

# Ad summary This ad promotes Blume's SuperBelly, a gut-building hydration powder. The ad highlights the brand's growth since appearing on Dragon's Den, its availability in major retailers, and positive customer feedback. # Brand positioning Blume is presented as a wellness brand that has experienced significant growth and success since appearing on Dragon's Den. The brand emphasizes its availability in major retailers like Walmart and Amazon, positioning itself as accessible and widely trusted. Blume aligns with a health-conscious lifestyle, focusing on gut health and hydration. The brand pushes against the norm of sugary drinks by offering a zero-sugar alternative. Blume's positioning is both functional, providing gut health and hydration benefits, and emotional, as it aims to make customers feel good about their health choices. # Product Blume's SuperBelly is a gut-building hydration blend designed to support gut health, provide gentle hydration, and offer a zero-sugar alternative to traditional beverages. It contains inulin fiber, apple cider vinegar, and a clinically backed probiotic. The product is available in powder form, packaged in individual serving sticks or larger pouches. It is intended for daily use and is marketed towards individuals seeking to improve their gut health and stay hydrated. The ad addresses the purchase barrier of taste by showcasing positive customer feedback and emphasizing the product's benefits. # Visual style The ad has a polished, commercial aesthetic with a mix of studio-lit product shots and UGC-style testimonials. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality is high, blending professional footage with user-generated content to build trust and credibility. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Hooks Spoken: 00:02–00:09 Before the den, we were in about 120 stores in Canada and we had a team of five or six team members. Text overlay: 00:00–00:02 FROM THE BRAND THAT RECEIVED 4 OFFERS ON DRAGONS' DEN 💰 Visual: 00:00–00:01 A woman with long brown hair wearing a black t-shirt and jeans walks through a doorway with gold accents. The background is dark with gold decorative panels. / 00:01–00:02 A split screen shows four people sitting at a table. The top left person is a man with short blonde hair wearing a pink blazer. The top right person is a man with short gray hair wearing a blue blazer. The bottom left person is a woman with long dark hair wearing a black top. The bottom right person is a woman with short red hair wearing a black top. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a healthy and effective way to support gut health and stay hydrated, particularly for those seeking alternatives to sugary drinks. "We launched Super Belly which is a gut-building hydration blend." # Value propositions - Gut-building hydration: Combines gut health benefits with hydration in one product. - Zero sugar: Offers a healthy alternative to sugary drinks. - Clinically backed probiotic: Provides a scientifically supported ingredient for gut health. # Benefits - Supports gut health - Gentle hydration # Features - Gut-building hydration blend - Inulin fiber - Apple cider vinegar - Clinically backed probiotic - Zero sugar # Call to action SUBSCRIBE NOW # Social proof - "Enjoy it." – Female 5 (Customer) - "Well, thank you so much." – Female 5 (Customer) - "I'm going to give it a try." – Female 6 (Customer) - "Good luck, thank you." – Female 6 (Customer) - "It makes mom and dad really proud." – Female 7 (Customer) # Point of view - Brand 60% – The brand voice is communicated through product claims, demos, and scripted lines. - Customer 40% – The customer POV is communicated through testimonials and casual tone. # Storyline - 00:00–00:02 The ad opens with a woman walking through a doorway, followed by a split screen of the Dragon's Den judges. - 00:00–00:02 The ad establishes the brand's origin and initial success by referencing its appearance on Dragon's Den. - 00:03–00:04 The ad transitions to a woman in a lab coat walking through a warehouse, highlighting the brand's growth. - 00:03–00:09 The ad shows the brand's initial presence in 120 stores in Canada with a team of five or six members. - 00:10–00:10 The ad shows the brand's current success, with a text overlay stating "AND NOW 3 YEARS LATER..." - 00:11–00:15 The ad shows the brand's current success, with a woman stating that they are on track to do 35 million in sales and are in over 6,000 stores. - 00:15–00:17 The ad shows the brand's current success, with a woman stating that they are one of the best-selling products on Amazon. - 00:17–00:25 The ad introduces SuperBelly, highlighting its gut-building hydration benefits and key ingredients. - 00:26–00:28 The ad shows the brand's current success, with a woman stating that they have over 10,000 subscribers who are drinking it daily. - 00:28–00:32 The ad shows customer testimonials and interactions, emphasizing positive feedback and product acceptance. - 00:33–00:39 The ad shows the brand's current success, with a woman stating that it makes mom and dad really proud. - 00:40–00:40 The ad shows the product on shelves in a store, reinforcing its availability and accessibility. - 00:41–00:43 The ad concludes with a call to action to subscribe and get $30 off, plus a free shaker cup.

# Ad summary This ad is for Blume, and it features the founder standing in front of a Dragons' Den backdrop. The ad references the brand's appearance on the show in 2022 and implies that the brand has grown since then. # Brand positioning Blume is presented as a brand that has evolved and grown since its appearance on Dragons' Den in 2022. The brand is positioned as one that is not afraid to take risks and put itself out there. The brand's values are aligned with growth and change. The brand is pushing against the norm of staying the same and is instead embracing change. # Product The ad does not explicitly describe any specific Blume product. However, the brand name is visible on the t-shirt worn by the woman in the ad. The ad implies that the brand has evolved since its appearance on Dragons' Den in 2022, suggesting that the products may have also changed or improved. # Visual style The ad has a casual, behind-the-scenes feel. The lighting is natural, and the composition is simple. The overall effect is one of authenticity and approachability. # Hooks Headline: Remember when Blume first faced the Dragons in 2022? # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - None used # Benefits - None used # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is telling the story of its evolution since appearing on Dragons' Den. # Storyline - The ad opens with a question: "Remember when Blume first faced the Dragons in 2022?" This is intended to remind the audience of the brand's origin story and its appearance on the show Dragons' Den. The brand is telling this part of the story to establish a sense of nostalgia and to set the stage for the brand's evolution. - The ad then states, "A lot has changed..." This is intended to create curiosity and to suggest that the brand has grown and evolved since its appearance on Dragons' Den. The brand is telling this part of the story to highlight its progress and to pique the audience's interest in learning more.

# Ad summary This ad promotes Blume's SuperBelly Strawberry Hibiscus Gut-Building Hydration powder. The product packaging comes to life with animated eyes and a mouth, directly addressing viewers who skip lunch, drink too much coffee, and don't drink enough water. The ad emphasizes the product's benefits for digestion and hydration, highlighting key ingredients like apple cider vinegar, a probiotic called BC30, and inulin fiber. It claims the product tastes like strawberry and contains electrolytes to help hydrate better than plain water alone, all while being delicious. # Brand positioning Blume positions itself as a wellness brand providing solutions that cater to busy, health-conscious individuals. They aim to simplify wellness by offering convenient and delicious products that address common health issues like gut health and dehydration. Blume aligns with a lifestyle that values efficiency and self-care, suggesting that wellness shouldn't feel like a chore. The brand pushes against the norm of complicated wellness routines and bad-tasting supplements, offering enjoyable options for everyday health needs. Their brand positioning is both functional (gut health, hydration) and emotional (making wellness easy and enjoyable). # Product Blume's SuperBelly Strawberry Hibiscus is a gut-building hydration powder designed to support digestion and hydration. This product is for individuals who lead busy lives and experience gut issues or chronic dehydration. The powder contains key ingredients like apple cider vinegar to support digestion, BC30 probiotics that has over 25 clinical studies supporting both digestion and immunity, and inulin fiber to feed the good bacteria in the gut. The product aims to address the purchase barriers of unpleasant taste and complicated wellness routines by offering a tasty, convenient drink. It also includes electrolytes to help hydrate better than plain water alone. # Visual style The ad uses a playful and engaging visual style, combining a product page with animated elements and text overlays. The production quality is simple, utilizing a phone screen recording to mimic a UGC feel. The editing rhythm is quick, with text and visual changes synchronized to the audio. The overall aesthetic aims to be lighthearted and attention-grabbing, making the product appear more approachable and less intimidating. # Hooks Spoken: 00:00–00:07 Hey you, the corporate girl in back-to-back meetings, skipping lunch, and on your second coffee of the day without a sip of water in sight? I'm talking to you. Text overlay: 00:00–00:01 you, / 00:01–00:02 GIRL / 00:02–00:03 MEETINGS, / 00:03–00:04 YOUR / 00:04–00:05 DAY / 00:05–00:06 WATER / 00:06–00:06 PM / 00:06–00:07 YOU. Visual: 00:00–00:07 The shot is from a first-person point of view, showing a phone screen displaying the blume.com website. On the screen, there is a product page for SuperBelly Strawberry Hibiscus. The product packaging is animated with eyes and a mouth. Around the main product image are strawberries. Below are thumbnails of product features and further below, text that describes the product and the reviews for the product. # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration this product is solving is the feeling of chronic dehydration and gut issues due to a busy lifestyle and poor dietary habits. # Value propositions - Wellness shouldn't require another calendar reminder - Gut support and hydration in one delicious drink # Benefits - Supports digestion - Supports immunity - Feeds good gut bacteria - Helps hydrate better than plain water alone - Delicious taste - Gut support and hydration in one delicious drink # Features - Gut-Building Hydration - Apple cider vinegar - BC30 probiotic - Inulin fiber - Electrolytes - Strawberry Hibiscus Flavor # Call to action You should give me a try! # Social proof - The people that made me say that it has over 25 clinical studies showing it supports both digestion and immunity. # Point of view - Brand 100% – The product packaging comes to life as the speaker, taking on a persona to promote its benefits and ingredients. # Storyline - 00:00–00:07 00:00–00:07 Hey you, the corporate girl in back-to-back meetings, skipping lunch, and on your second coffee of the day without a sip of water in sight? I'm talking to you. - 00:07–00:11 00:07–00:11 I'm SuperBelly, and yes, I'm here to give you a super belly. - 00:11–00:14 00:11–00:14 Because if your gut's been acting up lately, you're not alone. - 00:14–00:17 00:14–00:17 Over 60% of adults deal with weekly gut issues, which makes sense. - 00:17–00:21 00:17–00:21 Modern life is chaos. Honestly, that's why I exist. - 00:21–00:26 00:21–00:26 My first ingredient is apple cider vinegar, which supports digestion, because let's be real, who has time to take that regularly? - 00:26–00:34 00:26–00:34 And it tastes bad on its own, which I don't. I taste like a juicy strawberry. - 00:34–00:43 00:34–00:43 I'm made with a probiotic called BC30. And the people that made me say that it has over 25 clinical studies showing it supports both digestion and immunity. - 00:43–00:50 00:43–00:50 I've also got inulin fiber, which feeds the good bacteria in your gut, so things stay moving...even when your schedule isn't. - 00:51–00:58 00:51–00:58 And since you're probably part of the 75% of people that are chronically dehydrated, I've got electrolytes to help hydrate you better than plain water alone. - 00:59–01:03 00:59–01:03 Basically, I'm gut support and hydration in one delicious drink. - 01:03–01:06 01:03–01:06 Because wellness shouldn't require another calendar reminder. - 01:06–01:07 01:06–01:07 So, you should give me a try!

# Ad summary A woman shares that she is starting the New Year off with Blume's 30-day Gut Reset Challenge. She shares that the gut is often called the second brain because it affects digestion, energy, mood, skin, immunity, and even sleep. She is obsessed with SuperBelly because it's sugar-free, plant-based, packed with probiotics, and tastes amazing. She pours a packet of SuperBelly into a shaker bottle with water, shakes it, and pours it into a glass. She encourages viewers to join Blume's 30-day Gut Reset Challenge and get 18% off of SuperBelly, a free shaker bottle, and even a free month of online Pilates. # Brand positioning Blume is presented as a brand focused on gut health and overall well-being. The brand aligns with a health-conscious lifestyle, emphasizing natural ingredients and functional benefits. Blume positions itself as a solution for those experiencing bloating and low energy, offering a 30-day Gut Reset Challenge to improve digestion, energy, mood, skin, immunity, and sleep. The brand pushes against the norm of sugary supplements by offering a sugar-free, plant-based option packed with probiotics. Blume's positioning is both functional, providing tangible health benefits, and emotional, aiming to improve overall well-being and how one feels. # Product Blume's SuperBelly is a gut-building hydration powder designed to support digestion, energy, mood, skin, immunity, and sleep. It is a sugar-free, plant-based formula packed with probiotics. The product is for anyone experiencing bloating and low energy, aiming to reset their gut health. It comes in individual packets, making it easy to use on the go. The ad highlights that SuperBelly tastes amazing, addressing a common barrier for health supplements. The product is presented as part of Blume's 30-day Gut Reset Challenge, encouraging users to commit to a longer-term health improvement plan. The ad emphasizes that when your gut feels off, everything feels off, positioning SuperBelly as a solution to improve overall well-being. # Visual style The ad has a polished UGC feel, with natural lighting and a clean aesthetic. The editing style is smooth with quick cuts to highlight different aspects of the product and its use. The production quality is high, giving the ad a professional yet relatable tone. The pacing is consistent, maintaining a steady rhythm throughout the video. The cuts and product actions are timed to the voiceover lines, creating a cohesive audio-visual experience. # Hooks Spoken: 00:00–00:02 If you're feeling bloated and low on energy, I totally get it. Text overlay: 00:00–00:02 If you're feeling bloated and low on energy Visual: 00:00–00:02 A woman with long blonde hair, wearing a gray sweatshirt, stands in front of a bed with a patterned headboard. She is holding a small microphone and speaking directly to the camera. Behind her is a white nightstand and a framed picture of a cat. # Funnel stage Middle of funnel (Consideration) # Pain points Feeling bloated and low on energy. The ad opens by directly addressing these common discomforts, signaling that the product understands and aims to alleviate these issues. # Value propositions - Sugar-free, plant-based, and packed with probiotics: Provides a healthy and natural way to support gut health. - Tastes amazing: Makes it easier to incorporate into your daily routine. # Benefits - Supports digestion - Boosts energy - Improves mood - Enhances skin health - Strengthens immunity - Improves sleep # Features - Sugar-free - Plant-based - Packed with probiotics # Call to action Join Blume's 30-day Gut Reset Challenge # Social proof - "I am obsessed with SuperBelly because it's sugar-free, plant-based, packed with probiotics, plus it actually tastes amazing." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 If you're feeling bloated and low on energy, I totally get it. - 00:02–00:06 00:02–00:06 That's why I'm starting the New Year off with Blume's 30-day Gut Reset Challenge. - 00:06–00:11 00:06–00:11 My mind was blown when I learned that your gut is often called the second brain. - 00:11–00:16 00:11–00:16 because it affects digestion, energy, mood, skin, immunity and even sleep. - 00:16–00:17 00:16–00:17 And when your gut feels off everything just kind of feels off. - 00:18–00:25 00:18–00:25 I am obsessed with SuperBelly because it's sugar-free, plant-based, packed with probiotics, plus it actually tastes amazing. - 00:25–00:29 00:25–00:29 If you wanna feel your best join Blume's 30-day Gut Reset Challenge. - 00:29–00:34 00:29–00:34 and get 18% off of SuperBelly, a free shaker bottle, and even a free month of online Pilates.

# Ad summary This image ad for Blume's SuperBelly Hydration Powder promotes the product as a way to support gut health, energy, skin, mood, and mental clarity in the new year. It features a drink made with the powder, along with a pomegranate and offers an 18% discount. # Brand positioning Blume is presented as a wellness brand focused on gut health and overall well-being. The brand positions itself as a provider of products that support energy, skin health, mood, and mental clarity, emphasizing the connection between gut health and overall systemic function. By highlighting the importance of gut support, Blume aims to occupy a space in the consumer's mind as a holistic wellness solution. The brand's tone is informative and supportive, aligning with a lifestyle that prioritizes health and self-care. Blume appears to be following category norms by focusing on functional benefits, while also pushing against the idea that wellness is only about physical health, incorporating mental and emotional well-being. # Product The featured product is Blume's SuperBelly Hydration Powder, designed to support gut health and overall well-being. It is presented as a solution for improving energy, skin health, mood, and mental clarity by supporting the gut. The product is packaged in a pink single-serving stick pack, suggesting it is easy to use and portable. The ad addresses the purchase barrier of skepticism by visually demonstrating the product being mixed into a drink, implying ease of use and integration into daily routines. The ad emphasizes that the product provides daily hydration and contains Vitamin C, highlighting its multiple benefits. # Visual style The ad has a clean and modern visual style with a focus on product presentation and benefit callouts. The production quality is high, with studio-shot lighting and a visually appealing color palette. The use of a gradient background and rounded shapes creates a soft and inviting atmosphere. The typography is clean and legible, with a focus on highlighting key information. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: New Year, New Routines # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking energy, skin issues, mood swings, and mental fog, which are implied to be connected to poor gut health. "Your gut is connected to almost every system in your body – energy, skin, mood, mental clarity." # Value propositions - Support your gut for energy, skin, mood, mental clarity. - Daily hydration with Vitamin C. # Benefits - energy - skin - mood - mental clarity # Features - Gut Support - Vitamin C - Daily Hydration # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the benefits of their product and encouraging the audience to purchase it. This is conveyed through the main headline, body text, and product callouts. # Storyline - The ad opens with a message about the new year and new routines, setting the stage for adopting healthier habits. The brand is speaking to the audience, suggesting a fresh start and the opportunity to improve their well-being. - The ad then explains the connection between gut health and overall well-being, emphasizing the importance of supporting the gut for energy, skin, mood, and mental clarity. The brand is educating the audience about the functional benefits of their product. - The ad showcases the SuperBelly Hydration Powder and its ingredients, visually demonstrating how it can be incorporated into a daily routine. The brand is highlighting the product's features and benefits, reinforcing its value proposition. - The ad includes badges that call out specific benefits of the product, such as gut support, daily hydration, and Vitamin C. The brand is reinforcing the key features of the product. - The ad concludes with an offer of 18% off, incentivizing the audience to purchase the product. The brand is encouraging immediate action and driving sales.

# Ad summary This ad promotes Blume's SuperBelly Gut-Building Hydration Drink Mix Powder. The ad highlights the product's benefits for gut health and positions it as a way to reset your gut for the new year. # Brand positioning Blume is presented as a health and wellness brand focused on gut health. The brand positions itself as a provider of products that support a healthy gut, emphasizing the importance of gut health for overall well-being. The brand aligns with a health-conscious lifestyle, promoting the idea that everything starts in your gut. Blume differentiates itself by offering a product that is made with prebiotics and probiotics, live cultures, zero sugar, and good source of vitamin C. # Product The product is Blume SuperBelly Gut-Building Hydration Drink Mix Powder, a strawberry hibiscus flavored drink mix designed to support gut health. It comes in a pink packet and contains 15 individual packets. The drink mix is made with prebiotics and probiotics, live cultures, zero sugar, and is a good source of vitamin C. The product is for anyone looking to improve their gut health and is presented as a convenient way to do so, as it only requires adding water and shaking. The ad addresses the purchase barrier of taste by highlighting the strawberry hibiscus flavor. # Visual style The ad has a clean and minimalist visual style. The use of pink color creates a soft and inviting feel. The product is the main focus of the ad, and the text is clear and easy to read. The overall style is modern and appealing. # Hooks Headline: Give Your Gut a New Year Reset # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the viewer may be experiencing gut health issues and is looking for a way to improve their gut health for the new year. "Give Your Gut a New Year Reset" # Value propositions - Give Your Gut a New Year Reset - everything starts in your gut # Benefits - Gut-Building Hydration # Features - made with Prebiotics & Probiotics - Live Cultures - Zero Sugar - Good Source of Vitamin C - Strawberry Hibiscus WITH OTHER NATURAL FLAVORS # Call to action None used. # Social proof - A Kinder New Year Challenge # Point of view - Brand: The brand's point of view is present throughout the ad, as it promotes its product and highlights its benefits. # Storyline - The ad starts by asking the viewer to "Give Your Gut a New Year Reset," which is intended to grab the viewer's attention and introduce the concept of improving gut health for the new year. This is told from the brand's perspective. - The ad continues by stating that "everything starts in your gut," which is intended to emphasize the importance of gut health for overall well-being. This is told from the brand's perspective. - The ad then shows the product, Blume SuperBelly Gut-Building Hydration Drink Mix Powder, and highlights its key features and benefits, such as being made with prebiotics and probiotics, live cultures, zero sugar, and a good source of vitamin C. This is told from the brand's perspective.

# Ad summary This ad promotes Blume's SuperBelly gut-building hydration powder. The ad features a woman who shares her experience using the product as part of Blume's 30-day gut reset program. She highlights the product's benefits, such as improved energy, digestion, bloating, mood, and sleep. She also mentions that it tastes amazing and contains probiotics, fiber, and apple cider vinegar. The ad includes a special offer of a free shaker bottle and a free month of online pilates classes. # Brand positioning Blume is presented as a brand focused on holistic wellness, particularly gut health, and offers simple solutions for improving overall well-being. The brand aligns with a lifestyle that values easy routines and natural ingredients. Blume positions itself against complicated routines and products with weird ingredients, emphasizing simplicity and effectiveness. The brand positioning is both functional, offering gut-supporting ingredients, and emotional, aiming to improve mood and overall well-being. # Product Blume's SuperBelly is a gut-building hydration powder designed to support overall well-being. It is for individuals who want to improve their gut health and experience benefits such as improved energy, digestion, reduced bloating, better mood, and enhanced sleep. The product contains gut-supporting ingredients like probiotics, fiber, and apple cider vinegar. It is presented as a simple solution that can be easily incorporated into daily routines. The ad addresses the purchase barrier of complicated routines by highlighting the product's ease of use and the absence of sugar or weird ingredients. The Strawberry Hibiscus flavor is highlighted as a favorite. The product is worth trying because it offers a convenient and tasty way to support gut health and improve overall well-being. # Visual style The ad has a UGC feel, with natural lighting and simple editing. The production quality is polished but not overly produced, which supports the intended tone of a casual friend sharing her experience. The pacing is consistent, with quick cuts between shots to maintain viewer engagement. # Hooks Spoken: 00:00–00:03: If you want to feel better this year but hate complicated routines, I've got just the thing for you. Text overlay: 00:00–00:03: you want to feel better this year but hate complicated routines I've Visual: 00:00–00:04: A woman with long brown hair pulled half up is sitting at a table on a patio with a yellow wall. She is wearing a white t-shirt and has a laptop in front of her. She opens a pink packet and pours the contents into a clear water bottle with the Blume logo on it. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of wanting to improve health without having to adopt complicated routines. The speaker says, "If you want to feel better this year but hate complicated routines, I've got just the thing for you." # Value propositions - Simple way to support gut health - Easy to incorporate into daily routine - Tastes amazing - Free shaker bottle - Free month of online pilates classes # Benefits - Improved energy - Improved digestion - Reduced bloating - Better mood - Enhanced sleep # Features - Gut-supporting ingredients - Probiotics - Fiber - Apple cider vinegar - No sugar - No weird ingredients # Call to action Check out Blume's gut reset challenge and try adding SuperBelly to your routine # Social proof - "I've been drinking super belly as a part of Blume's 30-day gut reset and it's been a game changer." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:03 The ad begins with a woman sitting at a table on a patio, addressing the viewer directly. - 00:00–00:03 She states that if you want to feel better this year but hate complicated routines, she has just the thing for you. - 00:01–00:04 She adds a pink powder from a pink packet into a clear water bottle with the Blume logo on it. - 00:03–00:08 She states that she didn't want a million new habits this year, just one thing that would make a difference. - 00:06–00:08 She drinks from the bottle and smiles. - 00:08–00:14 She states that she is choosing to focus on her gut, because your gut is connected to literally every system in your body. - 00:13–00:17 She states that it affects your energy, digestion, bloating, mood, and sleep. - 00:17–00:22 She states that she's been drinking SuperBelly as a part of Blume's 30-day gut reset, and it's been a game changer. - 00:22–00:28 She states that it's like a hydration mix but with gut-supporting ingredients like probiotics, fiber, and apple cider vinegar. - 00:28–00:32 She states that it tastes amazing, and the strawberry one is hands down her favorite. - 00:32–00:35 She states that she just mixes it with water and that's it, no sugar or weird ingredients. - 00:35–00:43 She states that when she joined the gut reset, Blume sent her some info on how your gut impacts all these other areas of your life and how to support it in a really simple way. - 00:43–00:47 She states that she got a free shaker bottle and a free month of online pilates classes. - 00:47–00:52 She states that if you're trying to build healthier habits this year but don't want anything too intimidating, she'd start with your gut. - 00:52–00:56 She recommends checking out Blume's gut reset challenge and trying adding SuperBelly to your routine.

# Ad summary This ad promotes Blume's SuperBelly product, emphasizing its gut-resetting benefits. The ad features visually appealing shots of various drinks being prepared with the product, highlighting its ease of use and integration into daily routines. The overall message focuses on improving gut health and overall well-being. # Brand positioning Blume is presented as a health and wellness brand focused on gut health. The brand aims to occupy a space in the consumer's mind as a provider of simple, effective solutions for digestive wellness. The brand aligns with a lifestyle that values health, balance, and natural ingredients. Blume positions itself as a modern, accessible wellness brand that prioritizes functional benefits with an emphasis on natural ingredients and ease of use. The brand's positioning is both functional (gut health) and emotional (feeling good). # Product The featured product is Blume's SuperBelly, a gut health supplement designed to reset and improve digestive wellness. It comes in single-serving packets that can be easily mixed into various drinks. The product is for anyone looking to improve their gut health and overall well-being. The ad highlights the product's ease of use, versatility, and integration into daily routines. The product is presented as a simple solution to digestive issues, addressing the purchase barrier of complicated or time-consuming wellness routines. The ad conveys that SuperBelly is worth trying because it is an easy and effective way to improve gut health and overall well-being. # Visual style The ad has a polished and clean aesthetic with bright, even lighting and pastel backgrounds. The editing style is simple with static shots and smooth transitions. The production quality is high-end, giving the ad a commercial feel. The pacing is slow and consistent, allowing viewers to focus on the visuals and text overlays. # Hooks Spoken: 00:00–00:03: [Calm, inviting] Give Your Gut a Reset Text overlay: 00:00–00:03: Give Your Gut a Reset Visual: 00:00–00:02: A static shot displays various colorful drinks and SuperBelly packets arranged on a pastel purple and pink background. The drinks include a yellow drink with ginger and lemon, a red drink with strawberries, and an orange drink. Ingredients like pomegranate, mango, and passion fruit are also present. The lighting is bright and even, highlighting the vibrant colors of the drinks and ingredients. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of digestive issues and the desire for a simple, effective solution. "Give Your Gut a Reset" # Value propositions - Easy to use - Versatile - Integrates into daily routines # Benefits - Reset gut health - Improve digestive wellness # Features - Gut health supplement - Single-serving packets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the product and its benefits through visually appealing shots and text overlays. # Storyline - 00:00–00:02 The ad opens with a static shot of various colorful drinks and SuperBelly packets arranged on a pastel background. - 00:01–00:03 A hand pours a yellow liquid into a glass of ice, showcasing the product's versatility.

# Ad summary A woman shares her excitement about a Blume package she received. She highlights the SuperBelly gut-building hydration powder, noting its superfood and probiotic ingredients. She mixes the Strawberry Hibiscus flavor into her water and enjoys the taste, emphasizing the good gut feeling from hydration. # Brand positioning Blume is presented as a wellness brand focused on gut health and hydration. The brand aims to occupy a space in the consumer's mind as a provider of convenient and tasty solutions for improving gut health through hydration. The brand aligns with a lifestyle that values wellness and self-care, promoting the idea that feeling good can be achieved through simple, daily habits. The brand pushes against the norm of plain, unflavored water by offering flavored hydration powders. The brand positioning is both functional (gut health, hydration) and emotional (feeling good). # Product Blume SuperBelly is a gut-building hydration powder made with superfoods and probiotics. It is designed to make water taste better and help users feel better. The product comes in various flavors, including Strawberry Hibiscus. It is packaged in individual stick packs for easy use. The product addresses the barrier of plain, unflavored water by offering a tasty and convenient way to improve gut health and hydration. The ad highlights that the product helps users feel their best and provides a good gut feeling from hydration. # Visual style The ad has a UGC feel with a homey, casual aesthetic. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: When this package showed up at my doorstep, I was so excited because I'm always looking for a way to make my water taste better and help me feel better. Text overlay: 00:00–00:02: Welcome to a kinder wellness world / 00:01–00:02: blume Visual: 00:00–00:02: A woman with glasses, wearing a gray sweater and jeans, sits in front of a Christmas tree. She holds up a pink Blume box that reads, "Welcome to a kinder wellness world" with the Blume logo. / 00:02–00:05: The woman holds up two Blume SuperBelly packets, one pink and one purple, smiling at the camera. The Blume box is open in front of her. / 00:05–00:07: The woman holds up a pink card with a picture of a pink drink on it. She points to the nutrition facts on the back of the pink SuperBelly packet. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the struggle to make water taste better and find a convenient way to improve gut health. # Value propositions - Gut-building hydration powder made with superfoods and probiotics for a tasty and convenient way to improve gut health and hydration. - Various flavors available for a good gut feeling from hydration. # Benefits - Makes water taste better - Helps you feel better - Good gut feeling from hydration # Features - Gut-building hydration powder - Made with superfoods - Made with probiotics - Various flavors # Call to action None used. # Social proof - "When this package showed up at my doorstep, I was so excited because I'm always looking for a way to make my water taste better and help me feel better" – Female 1 (Customer) - "I know after this, I will always be feeling my best" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is delivered from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The woman expresses her excitement about receiving a Blume package. - 00:02–00:07 She explains that she is always looking for ways to make her water taste better and help her feel better, positioning Blume as the solution. - 00:07–00:10 She highlights that Blume is a gut-building hydration powder made with superfoods and probiotics, emphasizing the benefits of the product. - 00:10–00:14 She states that she will always be feeling her best after using the product, reinforcing the positive outcome. - 00:14–00:20 She mentions the variety of good flavors available, encouraging viewers to try the product for a good gut feeling from hydration.

# Ad summary A paid social media ad for Blume SuperBelly, a gut-building hydration powder, featuring multiple creators drinking the product and talking about its benefits. # Brand positioning Blume is presented as a wellness brand that prioritizes gut health and hydration through their SuperBelly product. The ad features multiple creators who highlight that the product has zero sugar, prebiotics, probiotics, and apple cider vinegar. It caters to health-conscious consumers looking for a simple way to improve their gut health while staying hydrated. Blume positions itself as a brand that aligns with a healthy lifestyle. The brand does not directly push against competitors but instead implies superior benefits through its unique combination of gut-friendly ingredients. # Product Blume SuperBelly is a gut-building hydration powder available in Mango Passion Fruit and Strawberry Hibiscus flavors. It contains live cultures with probiotics, zero sugar, and superfoods. The product is designed to function as an electrolyte powder that supports gut health, potentially aiding in a 45-day gut reset. Benefits include reduced bloating, increased energy, and improved skin. The powder format addresses barriers related to convenience, providing an easy way to stay hydrated and support gut health, especially for individuals on the go. It is promoted as suitable for daily use, perfect for travel, and recommended by users who claim they would give it to themselves and their children. # Visual style The ad has a UGC feel with diverse creators using natural lighting in their homes. The editing is relatively quick, with numerous cuts, each lasting a few seconds. The production quality varies, but it generally maintains a casual, authentic feel. There are no obvious visual motifs. # Hooks Spoken: Honestly it's the best thing I've ever tasted in my life Text overlay: Honestly it's the best thing I've ever tasted in my life Visual: 00:00–00:02 A woman with curly red hair, fair skin, and pink nails stands indoors in front of dark wood cabinets and a light wall. She is wearing a denim top and holding a glass of an orange beverage with a lime garnish. She is also holding a Blume SuperBelly Mango Passion Fruit packet. The camera is stationary and selfie-style. # Funnel stage Middle of funnel (Consideration) # Pain points Bloating and discomfort, implying a desire for better gut health. # Value propositions - Gut-building hydration powder: Combines gut health benefits with hydration, addressing two needs in one product. - Zero sugar: Appeals to health-conscious consumers. - Contains probiotics: Known for beneficial gut health support. # Benefits - Reduced bloating - Way more energy - Helps me drink more water - Noticed a really big difference in my skin - Perfect for travelling # Features - Live cultures with probiotics - Zero sugar - Superfoods - apple cider vinegar - Inulin # Call to action None used. # Social proof - "Honestly it's the best thing I've ever tasted in my life" – Female 1 (Creator) - "My husband is now requesting that we have this stocked in the house" – Female 3 (Creator) - "Blume’s superBelly is the best electrolytes. Ingredients are also a 10 out of 10" – Female 5 (Creator) - "Now I have no more bloating, way more energy and it actually helps me drink more water." – Female 7 (Creator) - "Noticed a really big difference in my skin. Reduced bloating so much." – Female 6 (Creator) - "I love starting my morning with these. Perfect for travelling." – Female 8 (Creator) - "Honestly 10 out of 10" – Female 1 (Creator) - "I never recommend anything that I would not give to myself or to my children... you're not gonna regret it." – Female 3 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of satisfied customers who are sharing their positive experiences with the product. # Storyline - 00:00–00:02 A woman states that Blume SuperBelly is the best thing she has ever tasted, setting a positive tone for the ad. - 00:02–00:03 A different woman expresses that viewers need to try Blume SuperBelly, highlighting the product's appeal. - 00:03–00:06 A third woman mentions her husband's request to keep Blume SuperBelly stocked in the house, indicating family-wide appreciation and repeat usage. - 00:06–00:09 Two women describe SuperBelly as an electrolyte powder that is beneficial for the gut, defining the product's function and core benefit. - 00:09–00:12 A different woman describes SuperBelly as 'the best' and notes it contains probiotics, emphasizing its quality and key ingredients. - 00:12–00:13 A fourth woman states that the ingredients are a 10 out of 10, highlighting the product's high quality. - 00:13–00:15 A fifth woman notes that it has zero sugar and prebiotics, speaking to the health benefits of SuperBelly. - 00:15–00:17 A sixth woman highlights that it also contains apple cider vinegar and probiotics, reinforcing the product's health-focused formulation. - 00:17–00:20 A seventh woman shares that inulin helps diversify your microbiome, clarifying the function of another key ingredient. - 00:20–00:24 An eighth woman claims to have no more bloating, increased energy, and drinks more water, citing SuperBelly's numerous benefits. - 00:24–00:27 A ninth woman observed a difference in her skin and reduced bloating, noting specific improvements after using the product. - 00:27–00:31 A tenth woman mentions loving starting her morning with these and calls them perfect for traveling, highlighting ease of use and versatility. - 00:31–00:33 The first woman adds that it's really good and rates it 10 out of 10, reinforcing the positive experiences from multiple points of view. - 00:33–00:39 The third woman would never recommend anything that she would not give to herself or her children, suggesting it’s high quality and you are not going to regret it.

# Ad summary A woman shares a PSA about gut health and how it affects energy, mood swings, and brain fog. She recommends SuperBelly, a gut-building hydration powder that contains probiotics, fiber, and electrolytes. She adds the powder to a shaker bottle with water and says it's a simple and delicious way to support gut balance every day without having to completely uproot her routine. She mentions that SuperBelly is running a 30-day gut reset challenge this month and offers 18% off, a free shaker bottle, and a free month of online pilates. # Brand positioning Blume is presented as a wellness brand focused on gut health and overall well-being. The brand aims to occupy a space in the consumer's mind as a provider of simple, convenient solutions for improving gut health, particularly for those with busy lifestyles. The brand aligns with values of wellness, simplicity, and convenience, promoting a lifestyle that integrates easily into daily routines. Blume pushes against the norm of complicated wellness routines by offering a product that is easy to use and doesn't require significant lifestyle changes. The brand positioning is both functional, providing probiotics, fiber, and electrolytes, and emotional, offering a way to support gut balance without disrupting daily routines. SuperBelly is a gut-building hydration powder that supports gut health and overall well-being. # Product Blume SuperBelly is a gut-building hydration powder designed to support gut health and overall well-being. It contains probiotics, fiber, and electrolytes. The product is for individuals experiencing low energy, mood swings, or brain fog, and who are looking for a simple and convenient way to support their gut balance. It comes in little travel packs, making it easy to take to work or the gym. The product addresses the purchase barrier of time and convenience by offering a quick and easy solution that doesn't require significant lifestyle changes. The ad tells the viewer that SuperBelly is worth trying because it's a simple and delicious way to support gut balance every day without having to completely uproot their routine. # Visual style The ad has a casual, UGC feel with natural lighting and a simple background. The editing style is straightforward with static shots and minimal transitions. The production quality is decent, giving it a polished yet relatable vibe. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with the visuals aligning with the spoken content. # Hooks Spoken: 00:00–00:01 I have a quick PSA. Text overlay: ✨PSA✨ Visual: 00:00–00:01 The shot is a close-up of a woman's face and upper body, selfie-style, in a brightly lit interior space. She is holding a purple packet of Blume SuperBelly. The background is a blurred hallway with a glimpse of a painting on the wall. # Funnel stage Consideration # Pain points The ad addresses the pain point of struggling with low energy, mood swings, or brain fog, which the creator links to gut health. She also acknowledges the difficulty of making wellness changes while on the go. "But if you're like me and always on the go, it can be hard to find the time to make the changes that all these wellness gurus are talking about." # Value propositions - Simple and delicious way to support my gut balance every day without having to completely uproot my routine - Comes in little travel packs so I can take them with me to work or to the gym # Benefits - Support my gut balance every day - Without having to completely uproot my routine # Features - Probiotics - Fiber - Electrolytes - Little travel packs # Call to action I highly recommend you try them out. # Social proof - "I found SuperBelly and I'm never going back" – Female 1 (Customer) - "It's such a simple and delicious way to support my gut balance every day without having to completely uproot my routine" – Female 1 (Customer) - "I can't recommend these enough" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is sharing her personal experience with the product. # Storyline - 00:00–00:01 The creator introduces a PSA about gut health. - 00:01–00:06 00:01–00:06 The creator explains that low energy, mood swings, or brain fog may be related to gut health, establishing a problem that the product can solve. The perspective is from the creator, who is presenting herself as knowledgeable and relatable. - 00:06–00:11 00:06–00:11 The creator explains the connection between the gut and the brain, emphasizing the importance of gut health. The perspective is from the creator, who is presenting herself as knowledgeable and relatable. - 00:11–00:18 00:11–00:18 The creator acknowledges the difficulty of making wellness changes while on the go, addressing a common pain point. The perspective is from the creator, who is presenting herself as relatable and understanding. - 00:18–00:26 00:18–00:26 The creator introduces SuperBelly as a simple and delicious way to support gut balance without disrupting daily routines, presenting the product as a solution to the problem. The perspective is from the creator, who is presenting herself as enthusiastic and satisfied. - 00:26–00:33 00:26–00:33 The creator highlights the product's features, including probiotics, fiber, and electrolytes, and its convenient travel packs, reinforcing the product's value proposition. The perspective is from the creator, who is presenting herself as informative and persuasive. - 00:33–00:38 00:33–00:38 The creator recommends the product and mentions a 30-day gut reset challenge, creating a sense of urgency and encouraging viewers to try it. The perspective is from the creator, who is presenting herself as enthusiastic and persuasive. - 00:38–00:44 00:38–00:44 The creator announces an offer of 18% off, a free shaker bottle, and a free month of online pilates, incentivizing viewers to purchase the product. The perspective is from the creator, who is presenting herself as generous and persuasive. - 00:44–00:48 00:44–00:48 The creator concludes by recommending the product for those struggling with their gut, reinforcing the product's value proposition and encouraging viewers to try it. The perspective is from the creator, who is presenting herself as supportive and persuasive.

# Ad summary This ad promotes SuperBerb hydration powder, emphasizing its benefits for daily hydration and gut support. It features a visually appealing image of the powder being poured into a bottle filled with water and ice, highlighting the ingredients and suggesting a refreshing and healthy beverage. # Brand positioning SuperBerb is presented as a health and wellness brand focused on daily hydration and gut support. The brand positions itself as a provider of functional beverages aimed at improving overall well-being through simple, effective ingredients. The visual cues, such as the clean design and the focus on natural ingredients like strawberry and hibiscus, suggest a brand that values purity, health, and a holistic approach to wellness. SuperBerb aligns with a lifestyle that prioritizes daily self-care and nutritional balance, pushing against the norm of sugary, less healthful hydration options. # Product The advertised product is SuperBerb Hydration Powder, specifically the Strawberry Hibiscus flavor. It's a powdered supplement designed to be mixed with water to provide daily hydration and gut support. The powder includes ingredients like BC30™ Probiotics, Inulin Fiber, and Apple Cider Vinegar. The product aims to offer a thirst-quenching experience while delivering essential electrolytes and Vitamin C. It addresses the need for convenient and healthy hydration, emphasizing the ease of use by stating, "Mix with Water". This positioning is targeted at consumers looking for a quick, functional, and health-conscious alternative to traditional sugary drinks. # Visual style The ad features a clean, modern visual style with a focus on highlighting the product and its ingredients. The production quality appears to be studio-shot with soft, diffused lighting. A split-tone background is used with a light pink color. The typography is large and bold, enhancing scannability in-feed. The overall aesthetic is designed to be visually appealing and emphasize the refreshing and healthy aspects of the product. # Hooks Headline: Daily Hydration + Gut Support # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of not getting enough daily hydration and proper gut support. # Value propositions - Daily Hydration + Gut Support (through convenient powder format) # Benefits - Daily Hydration - Gut Support - Thirst Quenching # Features - Electrolytes - Vitamin C - BC30™ Probiotics - Inulin Fiber - Apple Cider Vinegar # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is told from the brand's perspective, showcasing the product, its ingredients, and the ease of use to highlight its value proposition and benefits to potential customers. # Storyline - The ad opens by showcasing the SuperBerb Hydration Powder being poured into a clear bottle filled with water and ice. This demonstrates the ease of use and visually highlights the product's mixability, communicating from the brand's perspective how simple it is to prepare a refreshing drink. - Next, the ad lists the key benefits: "Daily Hydration + Gut Support" along with functional ingredients like electrolytes, Vitamin C, BC30™ Probiotics, Inulin Fiber, and Apple Cider Vinegar. This provides a clear value proposition from the brand, emphasizing the health benefits and reinforcing why the product is worth considering. - The ad closes with the line “Mix with water” next to the bottle. This tells the user from the brand's POV what they have to do to use the product.

# Ad summary The ad promotes Blume's SuperBelly powder as part of a 30-day gut reset challenge. It features a woman discussing her struggles with bloating and irregular bathroom trips, then highlights three things she's doing to prioritize her gut health: participating in Blume's challenge with SuperBelly powder, swapping out sugary drinks for SuperBelly, and prioritizing sleep. The ad emphasizes the product's ingredients (clinically-studied probiotics, fiber, and apple cider vinegar) and offers a discount, free shaker bottle, and a free month of online Pilates. # Brand positioning Blume is presented as a wellness brand focused on gut health and overall well-being. The brand aligns with a lifestyle that prioritizes self-care and healthy habits. It positions itself against the norm of ignoring gut health issues and consuming sugary drinks. The brand positioning is both functional (providing ingredients for gut health) and emotional (offering a sense of control and well-being). # Product Blume SuperBelly is a gut-building hydration powder designed to help balance the microbiome. It is for individuals experiencing bloating and irregular bathroom trips. The powder is packed with clinically-studied probiotics, fiber, and apple cider vinegar. The USPs include its ability to balance the microbiome and its convenient format for swapping out sugary drinks. It is shown being used as a daily supplement to support gut health. The ad addresses the purchase barrier of taste by highlighting flavors like mango passion fruit and acai pomegranate, and emphasizes its ease of use. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is relatively high, with good lighting and clear visuals. The pacing is consistent throughout the ad, with a moderate number of cuts per minute. The audio-visual sync is well-maintained, with text and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:05 Between the constant bloat and irregular bathroom trips, I fear that I can no longer trust my gut. Text overlay: 00:00–00:05 Between the constant bloat and irregular bathroom trips / 00:03–00:05 I fear that I can no longer trust my gut. Visual: 00:00–00:05 A woman with blonde wavy hair, fair skin, and light makeup is centered in the frame, speaking directly to the camera. She wears a navy blue top. The background is a gray wall with a framed botanical print, a yellow patterned throw blanket draped over a chair, and a small wooden table with a pink package of Blume SuperBelly powder. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the frustration of "constant bloat and irregular bathroom trips" that make the speaker feel like she can no longer "trust my gut." # Value propositions - SuperBelly makes this so easy # Benefits - Helps balance my microbiome - Easy to swap out sugary drinks # Features - Clinically-studied probiotics - Fiber - Apple cider vinegar - Mango passion fruit flavor - Acai pomegranate flavor # Call to action Join Blume's 30-day Gut Reset Challenge # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience and solutions for gut health. # Storyline - 00:00–00:05 00:00–00:05 The woman introduces the problem of constant bloat and irregular bathroom trips, expressing a loss of trust in her gut. This sets up the need for a solution. - 00:05–00:08 00:05–00:08 She transitions to a solution-oriented approach, stating she will share three things she's doing to prioritize her gut this year. This creates anticipation for the product reveal. - 00:08–00:12 00:08–00:12 She introduces the first solution: Blume's 30-day Gut Reset Challenge with SuperBelly Powder. This is the first direct mention of the product. - 00:12–00:19 00:12–00:19 She highlights the ingredients of SuperBelly Powder: clinically-studied probiotics, fiber, and apple cider vinegar, emphasizing their role in balancing the microbiome. This builds credibility and explains the product's functionality. - 00:19–00:23 00:19–00:23 She introduces the second solution: swapping out sugary drinks. This positions SuperBelly as a healthier alternative. - 00:23–00:28 00:23–00:28 She highlights the flavors of SuperBelly (mango passion fruit and acai pomegranate) and emphasizes how easy it is to use. This addresses potential concerns about taste and convenience. - 00:28–00:35 00:28–00:35 She introduces the third solution: prioritizing sleep over late-night emails and doom scrolling, linking poor sleep to leaky gut. This broadens the scope of gut health to include lifestyle factors. - 00:35–00:39 00:35–00:39 She reinforces the importance of good food choices when well-rested. This connects sleep to dietary habits and overall gut health. - 00:40–00:44 00:40–00:44 She concludes by encouraging viewers to join Blume's 30-day Gut Reset Challenge if their gut needs TLC. This is a direct call to action. - 00:44–00:49 00:44–00:49 She presents an offer: 18% off SuperBelly, a free shaker bottle, and a free month of online Pilates. This incentivizes immediate purchase.