How Blueprint Longevity Advertises on Meta

# Ad summary This ad compares the Blueprint Longevity Mix to the monthly cost of premium supplements. The ad attempts to persuade the consumer that the Blueprint Longevity Mix is a more cost-effective option than buying individual supplements. # Brand positioning Blueprint is presented as a forward-thinking brand focused on longevity and comprehensive wellness. The brand positions itself as a premium solution for individuals seeking to optimize their health through a carefully formulated mix of essential nutrients and support elements. It distinguishes itself through a unified, all-in-one product that is both more cost-effective and holistic compared to purchasing individual supplements. This positions Blueprint as a brand that values efficiency, affordability, and a comprehensive approach to health, designed to simplify and enhance the user's wellness journey. # Product The Blueprint Longevity Mix is a comprehensive blend of supplements designed to support various aspects of health including multivitamin and mineral intake, mood, sleep, cognitive function, and athletic performance and recovery. The product comes in a dark blue bag with the brand name and product type on the label. The mix provides a single solution for multiple health needs at a cost of $49 per month. The ad suggests this is a more affordable alternative to purchasing individual premium supplements, which would cost $262 per month for comparable benefits. The Blueprint Longevity Mix aims to remove the hassle and expense of buying multiple products while ensuring a comprehensive approach to wellness. # Visual style The ad has a clean, minimalist visual style with a focus on clear information presentation. The production quality is high, featuring a studio shot of the product and a well-organized comparison table. The image treatment includes subtle color grading to create a muted, sophisticated look. The typography is clean and legible, supporting the informative nature of the ad. The overall design aims to convey trustworthiness and efficiency, aligning with the brand's positioning. # Hooks Headline: STOP PAYING $262/MONTH FOR WHAT $49 CAN DO. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of paying high monthly costs for individual premium supplements, totaling $262, when a more affordable option is available. # Value propositions - STOP PAYING $262/MONTH FOR WHAT $49 CAN DO. - Comprehensive health support at a fraction of the cost compared to buying individual supplements. # Benefits - A more cost-effective solution than purchasing individual premium supplements, which would cost $262 per month. - All-in-one formulation that covers multiple health needs. # Features - Multivitamin & mineral - Mood support* - Sleep support* - Cognitive support* - Athletic performance & recovery support* # Call to action None used. # Social proof - *Based on available data as of 09/08/25 for select industry prices of premium supplements. # Point of view - Brand: The entire ad is told from the brand's perspective. The ad positions Blueprint as a cost-effective alternative to premium supplements, highlighting its all-in-one benefits and monthly cost. # Storyline - The ad opens with a direct challenge to the viewer, highlighting the high cost of individual supplements. The brand aims to stop the viewer from overspending on premium supplements by positioning itself as a cost-effective alternative. - The brand showcases the Blueprint Longevity Mix, highlighting its all-in-one nature and positioning it as a comprehensive solution. The goal is to demonstrate the product's convenience and broad-spectrum benefits, from multivitamin and mineral support to mood, sleep, cognitive function, and athletic performance enhancement. - The ad presents a cost comparison table that underscores the financial advantage of choosing the Blueprint Longevity Mix. This is intended to drive home the message that the product offers comparable benefits to individual supplements at a fraction of the cost, with a total monthly expense of just $49 versus $262.

# Ad summary This image ad for Blueprint by Bryan Johnson features two glasses filled with different flavors of the longevity mix supplement. A caption at the top provides a testimonial that indicates the supplement gives you energy, while the product packaging sits in the background. # Brand positioning Blueprint by Bryan Johnson appears to be a health and wellness brand focused on improving longevity. The company is aiming to occupy a space in the health and wellness market for people who want to optimize their health for a longer lifespan. The tone appears to be functional and science-based, implying a focus on performance and optimization rather than emotional benefits. # Product Blueprint by Bryan Johnson is advertising its Longevity Mix, which appears to be a powder supplement designed to promote longevity. The Longevity Mix is designed for people who want to improve their health and energy levels. The ad directly addresses the desire for increased energy and motivation to work out. The product appears to come in multiple flavors, as shown in the image by the two different colored drinks. The ad is telling viewers that this product is worth trying because it provides so much energy that it will inspire them to want to work out more. # Visual style The ad has a clean, well-lit studio shot style. The product is front and center, with the focus on the colorful drinks and the product packaging in the background. The typography is simple and legible. The overall feel is modern and informative, suggesting a focus on clarity and directness. # Hooks Headline: I just finished my first bag and I have to be honest with you, I have so much energy that I want to work out more now! # Funnel stage Consideration # Pain points The ad implies that the user does not have the energy to work out. # Benefits - I have so much energy that I want to work out more now! # Call to action None used. # Point of view - Customer: The top caption where a customer is quoted talking about the product. This fits a customer POV because the testimonial is from a first-person perspective and expresses a personal experience with the product. # Storyline - The ad begins with a customer providing a testimonial. The message is that they finished their first bag of the supplement and have so much energy that they want to work out more. This is intended to highlight the supplement's benefits and the customer's positive experience.

# Ad summary This ad features a testimonial from Olivia Jade, who states that she trusts Blueprint with everything from her skin to performance in the gym, energy levels, mental health, and physical health. She is holding the product package of the Blueprint Longevity Mix. # Brand positioning Blueprint is positioned as a brand that provides comprehensive health and wellness solutions. The testimonial highlights its effectiveness across various aspects of health, from skin to physical and mental performance, suggesting a holistic approach. By aligning with the values of optimal health and performance, Blueprint caters to individuals who prioritize their overall well-being and seek a brand they can fully trust. The brand emphasizes a functional approach to wellness, providing products that aim to enhance energy, mental clarity, and physical health, rather than focusing solely on emotional aspects. The brand name is featured on the model's sweater which implies a certain level of trust and connection with the brand. # Product The featured product is the Blueprint Longevity Mix, packaged in a resealable blue pouch with pink accents. It aims to address multiple aspects of health, including skin, gym performance, energy levels, mental health, and physical health. This mix targets individuals seeking a comprehensive approach to wellness. The product's key selling point is its ability to enhance various facets of health, making it a versatile addition to the user's routine. By targeting several health benefits, the Longevity Mix addresses the purchase barrier of needing multiple supplements for different needs, offering an all-in-one solution. # Visual style The ad has a polished, studio-shot appearance with professional lighting and clear image quality. It employs a testimonial format, featuring a celebrity endorser in a lifestyle setting to convey authenticity. The color palette is soft, with pastel tones creating a friendly and approachable feel. The typography is clean and legible, ensuring the key message is easily scannable. Overall, the visual style is designed to build trust and convey a sense of attainable wellness. # Hooks Headline: "I trust Blueprint with everything from my skin to performance in the gym to energy levels, mental health, and physical health" # Funnel stage Middle of funnel (Consideration) # Pain points The problem is finding a comprehensive health solution that addresses multiple needs, from skin health to physical and mental performance. # Value propositions - Blueprint provides solutions that cover a range of health aspects, simplifying your wellness routine with a single trusted brand. # Benefits - Trust in Blueprint for comprehensive health solutions # Features - skin - performance in the gym - energy levels - mental health - physical health # Call to action None used. # Social proof - "I trust Blueprint with everything from my skin to performance in the gym to energy levels, mental health, and physical health" – OLIVIA JADE # Point of view - External source: The five-star rating is a rating score of the product, so it is the point of view of an external source. - Customer: Olivia Jade's quote expresses her personal trust and experience with the product, making it her point of view. - Brand: The image of Olivia Jade holding the product promotes the brand and its Longevity Mix. # Storyline - The ad begins with a five-star rating, setting a positive tone and immediately establishing credibility. This is told from an external source, potentially signaling a highly-rated product. - Next, a testimonial quote from Olivia Jade is presented, emphasizing trust in Blueprint for overall health improvement. This is told from the customer's perspective. - Lastly, Olivia Jade is shown holding the product, reinforcing her endorsement and visually connecting her positive experience with the Blueprint Longevity Mix. This reinforces the brand's positive message and is told from the brand's perspective.

# Ad summary This ad features a testimonial from Olivia Jade for Blueprint's longevity mix. The ad has a lifestyle feel that shows the product and a prepared glass of the mixed drink. # Brand positioning Blueprint is presented as a lifestyle brand focused on wellness through supplements that promote longevity. The brand aims to occupy a space in the consumer's mind as a provider of health and wellness solutions that can be easily integrated into daily routines. The brand aligns with values of health, beauty, and proactive self-care. Blueprint positions itself as a modern and accessible brand that offers science-backed supplements to support a long and healthy life. # Product The advertised product is Blueprint Longevity Mix. It is a powdered supplement designed to be mixed into a beverage. The product is shown as a blue, sealed bag with the product name and brand clearly displayed. It is implied that the product is easy to incorporate into a daily routine, as highlighted by the testimonial stating, "I drink it every single day". The product addresses the desire for an everyday way to enhance longevity and overall well-being. # Visual style The ad has a clean, lifestyle-oriented visual style, with a focus on natural lighting and product presentation. The image is well-lit, creating soft shadows that add depth. The overall aesthetic aims to create a sense of health, wellness, and easy integration into daily life. # Hooks Headline: "One of my favorite products is the longevity mix. I drink it every single day, and I try to get everyone that I love to start drinking it" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Endorsed by Olivia Jade. - Longevity mix that can be easily integrated into a daily routine. # Benefits - Everything your body needs for brain, immune, alpha brain, nervous balance # Features - Longevity Mix # Call to action None used. # Social proof - "One of my favorite products is the longevity mix. I drink it every single day, and I try to get everyone that I love to start drinking it" – OLIVIA JADE # Point of view - Customer: The quote at the top from Olivia Jade shares a personal endorsement of the product based on firsthand use, adding credibility from a relatable individual. - Brand: The overall image presents a carefully styled product shot, emphasizing the packaging and the prepared drink, which reinforces the brand's image and product benefits. # Storyline - The ad opens with a quote from Olivia Jade, who shares her positive experience with the longevity mix. This establishes the product's appeal and encourages viewers to consider its potential benefits from the perspective of a satisfied customer. - The visual elements reinforce the testimonial by showcasing the product packaging, the powdered mix in a scoop, and a glass of the prepared drink. This provides a tangible representation of the product, which provides the brand's perspective on what the user experience looks like. - The image and text combine to create a lifestyle-oriented scene, where the product seamlessly integrates into a daily routine. This aims to position the product as a simple and effective addition to a wellness regimen, told from the perspective of a consumer.

# Ad summary This ad promotes Blueprint, a recovery drink mix for athletes. The ad features an athlete using the product in their recovery routine. The visuals consist of training and the product being mixed and consumed. # Brand positioning Blueprint is presented as a performance-oriented supplement brand focused on athlete recovery. It is positioned as a brand that understands the importance of not leaving recovery to chance, aligning with a serious, dedicated approach to athletic training. The brand sets itself apart by emphasizing the scientific aspect of recovery, pushing against the norm of casual or haphazard recovery methods. Blueprint aims to occupy the space of a functional, reliable, and essential part of an athlete's regimen, promoting a lifestyle of disciplined self-care and optimization. # Product Blueprint is presented as a recovery drink mix designed for athletes who prioritize effective recovery. The product comes in powder form, packaged in a blue and pink resealable pouch labeled "Blueprint LONGEVITY". To use, a scoop of the powder is mixed into a glass of water, stirred, and then consumed. The product aims to address purchase barriers by positioning itself as a necessary component of any serious athlete's routine. The ad focuses on communicating that Blueprint is worth trying because it ensures that athletes don't leave their recovery to chance, and by consuming this drink, they're taking a proactive, scientific approach to physical well-being. # Visual style The ad has a polished, commercial aesthetic with a blend of gym and lifestyle settings. The editing style includes quick cuts to match the energetic music in the beginning, transitioning to more static shots during the product demonstration and consumption. The production quality is high, with clear lighting and sharp focus on the product and the athlete. The visuals are synced to the music, emphasizing key moments like the product mixing and the athlete's actions. # Hooks Spoken: 00:00–00:03: Pro athletes don't leave recovery to chance. [Normal] Text overlay: 00:00–00:03: PRO ATHLETES DON'T LEAVE RECOVERY TO CHANCE. Visual: 00:00–00:02: The shot is a close-up of a muscular Black man in a gray beanie and black athletic wear vigorously working out on an elliptical machine in a brightly lit gym. The camera angle is slightly low, angled up at the man, and the camera shakes slightly. The gym setting includes various fitness equipment in the background. / 00:02–00:03: The camera focuses on a pair of light-skinned hands gripping a black medicine ball. The ball is thrown upward into the air. # Funnel stage Top of funnel (Awareness) # Pain points Athletes often neglect or don't prioritize recovery effectively, potentially hindering their performance and long-term well-being. "PRO ATHLETES DON'T LEAVE RECOVERY TO CHANCE." # Value propositions - Taking a scientific approach to physical well-being through a recovery drink mix. - Positioning itself as a necessary component of any serious athlete's routine. # Benefits - Ensures recovery isn't left to chance. # Features - Recovery drink mix - Powder form - LONGEVITY # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad focuses on demonstrating the product and presenting it as an integral part of an athlete's recovery regimen. # Storyline - 00:00–00:03 The ad opens with an athlete intensely working out on an elliptical machine in a gym, followed by the same athlete throwing a medicine ball for strength training. - 00:03–00:10 Continuing from the high-intensity workout scene, the focus shifts to preparing a recovery drink using a blue and pink pouch labeled 'Blueprint LONGEVITY'. This is conveyed from the brand's perspective, showcasing the preparation process of the product in a domestic setting. - 00:10–00:15 The athlete is now shown outside, sitting on a wooden chair in a leafy outdoor area, drinking the recovery drink. The transition to a relaxed setting suggests the recovery phase after intense physical activity.

# Ad summary This ad uses a testimonial from Olivia Jade to promote Blueprint longevity mix. # Brand positioning Blueprint is presented as a brand focused on longevity and health, with a product that is seamlessly integrated into the daily routines of health-conscious individuals. The brand positions itself as a provider of products that people love to incorporate into their daily lives. The brand's approach appears to be emotional, focusing on the positive feelings associated with using the product and the desire for longevity. # Product The product being advertised is Blueprint Longevity Mix, a dietary supplement designed to promote longevity. The ad features a blue packet of the mix. It is presented as a product that is easy to incorporate into one's daily routine, as highlighted by the statement "I drink it every single day." The product appeals to individuals looking for a simple way to support their health and well-being, as it is portrayed as something enjoyable and desirable. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the product in a lifestyle setting. The lighting is soft and natural, creating a warm and inviting atmosphere. The color palette is simple and calming, with a emphasis on the brand's signature blue. The overall production quality appears to be high, with attention to detail in the styling and composition. # Hooks Headline: "One of my favorite products is the longevity mix. I drink it every single day, and I try to get everyone that I love to start drinking it" # Funnel stage Consideration # Pain points None used. # Value propositions - One of my favorite products is the longevity mix. I drink it every single day, and I try to get everyone that I love to start drinking it # Benefits - I drink it every single day, and I try to get everyone that I love to start drinking it # Features - longevity mix # Call to action None used. # Social proof - "One of my favorite products is the longevity mix. I drink it every single day, and I try to get everyone that I love to start drinking it" – Olivia Jade # Point of view - Customer: The quote from Olivia Jade shares her experience using the product. # Storyline - The ad begins with a quote from Olivia Jade, who states, "One of my favorite products is the longevity mix. I drink it every single day, and I try to get everyone that I love to start drinking it." This is included to show the endorser's love of the product and encourages the viewer to want to experience it for themselves. The audience is experiencing it from the customer's perspective.

# Ad summary This ad showcases the Blueprint Longevity Mix by Ryan Johnson through the use of a creator who mixes the drink and provides a brief overview of its benefits. The creator's testimonial aims to attract viewers interested in improving their energy, sleep, and mood. # Brand positioning Blueprint, by Ryan Johnson, positions itself as a brand focused on longevity and well-being. The brand message centers around enhancing one's healthspan through targeted nutritional products, emphasizing the pursuit of a balanced and optimized lifestyle. This ad appeals to health-conscious consumers seeking a blend of functional benefits, such as improved energy, sleep, and mood, rather than solely focusing on treating ailments. The brand aligns with a modern, science-backed approach to wellness, appealing to individuals who value proactive health management and are willing to invest in products that promise to support their long-term vitality. # Product The Blueprint Longevity Mix is a drink mix designed to promote long-lasting energy, better sleep, and a balanced mood. Marketed towards individuals seeking to optimize their daily health and well-being, this mix comes in powder form, packaged in a blue and white bag featuring the Blueprint logo and product name. The mix is prepared by adding a scoop of powder to a glass of water with ice, stirring, and then drinking. The ad highlights that the mix provides benefits such as long-lasting energy support, promoting better sleep, and promoting focus and balanced mood, each visually represented with a toggle button interface. # Visual style The ad uses a casual, UGC-style aesthetic, suggesting an authentic user experience. The editing style involves quick cuts to keep the pace engaging, with a focus on clear visuals of the product and its preparation. The production quality feels accessible, aligning with content typically found on platforms like Instagram or TikTok. The visual motifs include bright, natural lighting and a clean, modern kitchen setting, which contributes to an overall tone of healthy living and simplicity. The pacing is fairly quick, with cuts timed to coincide with the background music. # Hooks Spoken: 00:00–00:02: The top benefits people can't stop talking about are long-lasting energy support, promotes better sleep, and promotes focus and balanced mood. Text overlay: 00:00–00:02: The top benefits people can't stop talking about / 00:00–00:02: Long-lasting energy support* / 00:00–00:02: Promotes better sleep* / 00:00–00:02: Promotes focus and balanced mood* Visual: 00:00–00:03: A woman with long brown hair stands in front of light brown kitchen cabinets. She wears a white t-shirt and gold jewelry. She's holding a clear glass filled with a pink drink and a straw. She sips the drink through the straw, then smiles at the camera. The shot is medium framing, selfie-style, with a slight handheld camera shake. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may be experiencing a lack of energy, difficulty sleeping, and/or trouble maintaining focus and a balanced mood. These issues are addressed through the promise of a convenient solution in the form of a drink mix. # Value propositions - Convenient drink mix that enhances daily well-being - Supports energy, sleep, and mood with one product # Benefits - Long-lasting energy support - Promotes better sleep - Promotes focus and balanced mood # Features - Long-lasting energy support* - Promotes better sleep* - Promotes focus and balanced mood* # Call to action None used. # Social proof - The top benefits people can't stop talking about – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented entirely from the perspective of a satisfied customer enjoying and endorsing the product. # Storyline - 00:00–00:03 The ad begins with a woman holding up a pink drink, ready to enjoy it. - 00:00–00:03 She takes a sip, smiles, and nods, conveying satisfaction and enjoyment of the drink. This is from the perspective of the product user, showcasing her positive experience with the product and sets a tone of relatable and genuine satisfaction. - 00:03–00:05 The ad transitions to show the product packaging alongside the prepared drink. The shift highlights the product’s branding and visual appeal, connecting the positive experience with the actual product being advertised. This is from a brand perspective to reinforce product recognition and visual association. - 00:05–00:06 The ad then shows the preparation of the drink, adding a scoop of the mix to a glass of water with ice. The demonstration is from an objective viewpoint, meant to inform the viewer how the product is used and emphasize its ease of preparation. - 00:06–00:07 The ad returns to the woman taking another sip of the prepared drink, reinforcing her enjoyment. This is meant to reiterate her personal endorsement of the product. The return to her perspective emphasizes the drink's appeal and positive effect on the user, creating a sense of desire and trust in the product’s benefits.

# Ad summary This ad features a positive testimonial from Olivia Jade for Blueprint's Longevity Mix, highlighting its benefits for skin, gym performance, energy, mental health, and physical health, visually presenting the product with a prepared drink and ingredients. # Brand positioning Blueprint positions itself as a premium brand focused on comprehensive health and performance enhancement. The brand aims to occupy the high-end space of wellness solutions, targeting consumers who prioritize not just physical fitness but also mental and overall well-being. By associating with a known personality, the brand aims to build trust and credibility, suggesting it aligns with a lifestyle of proactive health management. Blueprint distinguishes itself by emphasizing a holistic approach, covering aspects from skin health to mental acuity, rather than focusing solely on traditional fitness metrics, making it a fit for consumers seeking advanced and integrated wellness solutions. # Product The advertised product is Blueprint's Longevity Mix, a nutritional supplement aimed at improving various aspects of health, including skin, gym performance, energy levels, mental health, and physical health. The Longevity Mix comes in a resealable blue foil pouch. It is shown both in its packaged form and as a prepared beverage, mixed into a pink drink. The USPs focus on total health, not just fitness, with benefits spanning from skin appearance to mental clarity. The product appears to target health-conscious individuals looking for a comprehensive supplement to support their active lifestyle and overall well-being. # Visual style The ad has a clean, modern aesthetic with natural lighting and a neutral color palette. The production quality is high, suggesting a professional photoshoot or studio setup. The image is well-composed with careful attention to detail, creating a visually appealing and trustworthy impression. The overall style aligns with health and wellness brands that prioritize authenticity and quality. # Hooks Headline: "I trust Blueprint with everything from my skin to performance in the gym to energy levels, mental health, and physical health" # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Holistic approach to health enhancement, as highlighted by the wide range of benefits from skin to mental health # Benefits - Trust in Blueprint - everything from skin to gym performance to energy levels, mental health and physical health # Features - skin to performance in the gym - energy levels - mental health - physical health # Call to action None used. # Social proof - "I trust Blueprint with everything from my skin to performance in the gym to energy levels, mental health, and physical health" – OLIVIA JADE # Point of view - Customer: The testimonial at the top shares a positive experience, building trust and credibility. # Storyline - The ad begins with a testimonial from Olivia Jade, who shares that she trusts Blueprint with everything from her skin to gym performance, energy levels, mental health, and physical health. This is included to highlight the product's effectiveness and to build trust by leveraging a known personality's endorsement. The audience is experiencing this information from Olivia Jade's perspective. - The visual then reinforces the product by showing the Blueprint Longevity Mix pouch, a prepared drink made with the mix, and a scoop of the mix. This provides a visual confirmation of what the product is and how it is used. The audience experiences this from the brand's perspective, showcasing the product in a lifestyle context. - The ad concludes with the Blueprint brand name at the bottom, reiterating the brand identity and cementing it in the viewer's mind. This is from the brand's perspective, reinforcing its presence and message.

# Ad summary A woman shows how she uses Blueprint Longevity Mix in a drink. # Brand positioning Blueprint by Bryan Johnson is presented as a brand that promotes longevity and well-being through its products. The brand focuses on providing consumers with supplements that support long-lasting energy, better sleep, and balanced mood. It occupies the health and wellness space, catering to individuals who are proactive about their health and longevity. The brand's positioning is functional, emphasizing the specific health benefits of its products. # Product Blueprint Longevity Mix is a dietary supplement designed to support long-lasting energy, better sleep, and balanced mood. The product comes in powder form and is mixed into a beverage, as shown in the ad. It is intended for individuals looking to improve their overall well-being and longevity. The advertised product has a blood orange flavor with other natural flavors. The product is presented as a simple and easy addition to one's daily routine. # Visual style The ad has a clean and bright aesthetic, with a focus on showcasing the product in a visually appealing way. The editing style uses quick cuts to transition between the product and the woman. The production quality appears to be a hybrid of UGC and polished commercial, making it relatable but still professional. The pacing is quick and engaging, with cuts timed to the music. # Hooks Spoken: 00:00–00:03: What happens when you take this every day? Text overlay: 00:00–00:03: What happens when you take this every day / 00:00–00:03: Long-lasting energy support* / 00:00–00:03: Promotes better sleep* / 00:00–00:03: Promotes focus and balanced mood* Visual: 00:00–00:03: A woman with long, highlighted brown hair stands indoors in front of brown and white cabinets. She wears a white top and gold jewelry. She holds a glass of a pink liquid with ice and a straw in her right hand, raising the glass to the camera. She smiles slightly and licks her lips. On-screen text reads "What happens when you take this every day". Below her hand with the drink are three horizontal toggles with the first one enabled green. The toggles read "Long-lasting energy support*", "Promotes better sleep*", and "Promotes focus and balanced mood*." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Taking this every day offers long-lasting energy support, promotes better sleep, and promotes focus and balanced mood. # Benefits - Long-lasting energy support* - Promotes better sleep* - Promotes focus and balanced mood* # Features - Blood orange flavor with other natural flavors # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer demonstrating and enjoying the product. # Storyline - 00:00–00:03 The ad begins with a woman holding a pink drink and toggling on three on-screen switches labeled "Long-lasting energy support," "Promotes better sleep*," and "Promotes focus and balanced mood*." - 00:03–00:04 The scene transitions to a shot of the Blueprint Longevity Mix packaging next to a glass with the finished pink drink. - 00:04–00:05 Following the shot of the finished product, the ad shows a hand scooping the white powder into a glass of water. - 00:05–00:06 The water with the powder is shown in a glass with ice. The mixture is stirred and turns into a pink drink. - 00:06–00:07 Finally, the ad returns to the woman who drinks the pink beverage and smiles at the camera.

# Ad summary This ad for Blueprint Longevity Mix features a woman drinking the product. The ad highlights how the product can replace the need for multiple supplements. The product claims to provide long-lasting energy support, promotes better sleep, and promotes focus and balanced mood. # Brand positioning Blueprint is presented as a brand focused on simplifying health and wellness routines by offering an all-in-one supplement drink. It directly addresses the consumer desire for convenience, suggesting that its product eliminates the need to take multiple supplements. The brand aligns with a lifestyle that values efficiency and comprehensive health benefits in a single product, targeting those who want to streamline their wellness regimens without sacrificing results. By offering a single drink that covers multiple health aspects like energy, sleep, and mood, Blueprint positions itself as a practical solution for busy individuals seeking functional benefits. # Product Blueprint Longevity Mix is an all-in-one supplement drink designed to replace the need for 10+ supplements. The product aims to provide long-lasting energy support, promote better sleep, and promote focus and a balanced mood. The ad shows the powder being mixed with water and ice to create a pink drink, highlighting its ease of use and appealing color. The product is packaged in a blue bag, with a prominent display of the brand name and product type. # Visual style The ad features a clean and bright aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions to maintain a consistent flow. The production quality is polished, giving it a commercial feel. The pacing is moderate with the cuts timed to the background music. The close-up shots and focus on product interaction enhance the demonstration. # Hooks Text overlay: The all-in-one drink replacing / 10+ supplements Visual: 00:00–00:03: A woman with long, wavy brown hair, wearing a white t-shirt and gold jewelry, smiles and holds up a glass filled with a pink drink and a straw. She is positioned in front of brown cabinets and a white wall. The camera is stationary at eye level and close to her. Animated toggles appear at the bottom of the screen: “Long-lasting energy support*,” which is switched to green, “Promotes better sleep*,” which is switched to green, and “Promotes focus and balanced mood*,” which is white. # Funnel stage Consideration # Pain points The ad implies the pain point of needing to take multiple supplements to achieve long-lasting energy, better sleep, and focus and balanced mood, suggesting that the user must take 10+ supplements, which is inconvenient. # Value propositions - The all-in-one drink replaces the need to take 10+ supplements. # Benefits - Replaces 10+ supplements # Features - Long-lasting energy support* - Promotes better sleep* - Promotes focus and balanced mood* # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer showing the product and their experience with it. # Storyline - 00:00–00:03 A woman smiles, holds up a pink drink, and takes a sip. - 00:03–00:04 The camera shows the product packaging next to a glass of the pink drink. - 00:04–00:06 The camera zooms in to show the powder supplement being added to a glass of water and stirred to create the pink drink. - 00:06–00:07 The woman takes a sip of the drink, smiles, and looks directly at the camera.

# Ad summary This ad for Blueprint's Longevity Mix features Bryan Johnson explaining that the drink was created to reduce the number of pills he was taking. He states that all of the good-tasting pills are in powder form, while the bad-tasting pills are in other pills. It's one scoop of powder, stir it up, and it tastes like a fruit drink without all the bad stuff and a lot of powerful good stuff. # Brand positioning Blueprint, helmed by Bryan Johnson, is presented as a brand focused on optimizing health and longevity through a scientific and data-driven approach. The brand aims to occupy the space of functional wellness, appealing to individuals who prioritize performance and long-term health. Blueprint promotes a lifestyle of discipline and rigorous self-experimentation, which pushes against the norms of conventional health advice and consumer-driven wellness trends. It emphasizes functional and performance-based outcomes, seeking to streamline and simplify complex health regimens into easy-to-consume formats, such as a longevity mix in liquid form, thus reducing the need for numerous pills. # Product The Longevity Mix by Blueprint is a dietary supplement in powder form designed to replace numerous pills with a single, easy-to-consume drink. It aims to consolidate the benefits of multiple supplements into one product. The mix contains "good tasting pills" in a powder form, while "bad tasting pills" are kept separate in other pills. The ad highlights the product's convenience, suggesting that it simplifies a complex regimen into one scoop mixed with liquid. It addresses the pain point of having to take numerous pills daily, offering a solution that is both easier to consume and palatable. The final drink is presented as tasting like a fruit drink, making it a more enjoyable alternative to traditional supplements. # Visual style The ad has a clean and polished aesthetic. It feels like a hybrid between a UGC and a polished commercial. The editing style uses quick cuts, and the pacing is moderate, with cuts timed to voiceover lines. The background is plain. # Hooks Spoken: 00:00–00:04 This is a drink that my team and I put together because Text overlay: 00:00–00:04 This is a drink that my team and I put together Visual: 00:00–00:02 A person, wearing a light green shirt, is holding a glass of a pink liquid with a silver straw. The background is a plain white wall. The camera is close, and the person is speaking to the camera. / 00:02–00:04 Bryan Johnson, wearing a light green shirt with "AMI PARIS" stitched on the front and a silver chain necklace, is holding a glass of pink liquid with a silver straw. The background is a plain white wall. The camera is close, and he is speaking to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Taking over a hundred pills a day. # Value propositions - Reduce the number of pills into some liquid form - One scoop of powder and stir it up. # Benefits - Reduce the number of pills - Tastes like a fruit drink # Features - Longevity Mix - Powder form - Easy to consume # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, as it is narrated by the founder and showcases the product's features and benefits. # Storyline - 00:00–00:04 Bryan Johnson, the creator of Blueprint, holds a glass of pink liquid and explains that his team created the drink because he was taking over 100 pills a day. - 00:04–00:10 A shot of a counter covered with pills and small silver containers is shown to illustrate the problem. The shot returns to Bryan, who explains his goal was to reduce the number of pills into liquid form. - 00:10–00:17 Bryan then holds the pouch of Longevity Mix powder next to the pink drink. He states that they put all the good-tasting pills in powder form. Then they took all of the bad-tasting pills and put them into other pills. - 00:17–00:22 He states that it's very simple, just one scoop of powder and stir it up. - 00:22–00:26 He says that it's delicious, drinks it, and acts as if the taste is bad. He then says that he's joking and that it's actually very good. - 00:26–00:32 He explains that it tastes like a fruit drink without all the bad stuff and a lot of really powerful stuff.

# Ad summary This ad promotes Blueprint Longevity Mix, showing a woman mixing and enjoying the drink, while highlighting its benefits for energy, sleep, and mood. # Brand positioning Blueprint, endorsed by Bryan Johnson, positions itself as a premium brand focused on longevity and optimizing health through a scientific approach to nutrition. It emphasizes enhancing overall well-being by targeting key areas such as energy, sleep, and mood, all delivered through a convenient daily mix. The brand's positioning seems to ignore the norms of typical supplement brands that often focus on short-term gains like muscle building or weight loss, instead focusing on long-term health and vitality. Blueprint's approach is functional and emphasizes science-backed results. # Product Blueprint Longevity Mix is presented as a powdered drink mix designed to provide long-lasting energy support, promote better sleep, and enhance focus and balanced mood. The mix is added to water with ice, creating a bright pink drink. It is consumed daily to experience these benefits. The ad addresses potential barriers by showcasing the ease of preparation and consumption, and highlights the mix's benefits for those looking to improve their overall well-being through a simple and effective routine. # Visual style The ad has a polished UGC feel with bright, natural lighting and a clean aesthetic. The editing is simple with static shots and smooth transitions. The production quality is high, giving it a commercial appeal, aimed at a health-conscious audience. The pacing is consistent and moderate. There are no obvious audio-visual sync points. # Hooks Spoken: Female 1: Why you should be taking Longevity Mix every day Text overlay: Why you should be taking Longevity Mix every day / Long-lasting energy support* / Promotes better sleep* / Promotes focus and balanced mood* Visual: 00:00–00:03: A woman stands in a brightly lit kitchen with wooden cabinets. She is holding a glass of pink liquid with ice and a straw, smiling at the camera. She wears a white top and gold jewelry. Below her, three toggle switches appear with the words 'Long-lasting energy support,' 'Promotes better sleep,' and 'Promotes focus and balanced mood,' with the first two toggles switched to green and 'on'. Camera is stationary and close up. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of lacking consistent energy, struggling with sleep, and experiencing difficulty focusing or maintaining a balanced mood. # Value propositions - The Longevity Mix provides comprehensive support for energy, sleep, and mood, addressing multiple aspects of well-being in one convenient product. - The mix is easy to prepare and incorporate into a daily routine, making it accessible for those seeking to improve their health without significant effort. # Benefits - Support for long-lasting energy - Better sleep - Enhanced focus and balanced mood # Features - Long-lasting energy support - Promotes better sleep - Promotes focus and balanced mood # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer using and enjoying the product, making it relatable and authentic. # Storyline - 00:00–00:03 The ad begins with a woman smiling and holding up a glass of a bright pink drink, inviting the viewer to understand why they should be drinking Longevity Mix every day. This is from the brand's perspective and meant to pique the audience’s interest. - 00:03–00:04 The ad transitions to a product shot of the Longevity Mix package next to the prepared drink, reinforcing the product's branding and visual appeal. - 00:04–00:06 The ad then demonstrates the preparation of the drink, showing a scoop of the mix being added to a glass of water and stirred. This visual step aims to show how easy it is to prepare the drink. - 00:06–00:07 The ad returns to the woman enjoying the drink and smiling, reinforcing the positive experience and desired benefits.

# Ad summary A man adds a powder mix to his water, then works out at the gym, and later drinks it outside on a sunny day. # Brand positioning Blueprint's Longevity Mix presents itself as a functional solution for high-performance individuals. The brand promotes a lifestyle where every detail of one's routine matters and explicitly positions its product as an aid to fuel the body at a cellular level, boost performance, and sharpen focus, suitable for competing, coaching, or powering through a long day. # Product Blueprint Longevity Mix is a powder that can be mixed into water. The ad claims it is packed with science-backed nutrients that work at a cellular level to fuel the body, boost performance, and sharpen focus. It is positioned as a daily aid to help users stay at their peak whether competing, coaching, or just powering through a long day. The mixed beverage shown is a bright, opaque pink. # Visual style The ad has a fitness-oriented aesthetic, with a mix of gym footage and outdoor lifestyle shots. The lighting is generally bright. The cuts are quick to match the pace of the workout. # Hooks Spoken: In high performance training, every detail of my routine matters. Text overlay: IN HIGH / PERFORMANCE / TRAINING, / EVERY DETAIL / OF MY ROUTINE MATTERS. Visual: 00:00–00:02 The shot shows a man's hands as he is pouring a scoop of powder into a glass of water at his kitchen sink. The powder is being poured from a blue bag that reads, "BLUEPRINT," with "LONGEVITY MIX" printed beneath. An espresso maker is visible in the background. / 00:02–00:04 The shot zooms in as a hand stirs the water and powder in a glass. The liquid turns a solid, bright pink. # Funnel stage Consideration # Pain points The ad clearly implies the frustration of not being able to maintain peak performance consistently, whether due to the demands of competing, coaching, or simply enduring a long day. # Value propositions - The mix contains science-backed nutrients and is able to fuel the body, boost performance, and sharpen focus. # Benefits - Fuels my body at a cellular level - Boost performance - Sharpen focus - Helps me stay at my peak day after day # Features - Science-backed nutrients # Call to action None used. # Social proof - "That's why I use Blueprint Longevity Mix." - "This mix helps me stay at my peak day after day." # Point of view - Customer 100% – The ad is told from the perspective of a customer who uses the product daily. # Storyline - 00:00–00:05 The man begins by preparing his Blueprint Longevity Mix at his kitchen sink, adding the powder to water. - 00:05–00:16 The camera cuts to him working out at the gym. - 00:16–00:23 The scene changes to the man outside on a sunny day, where he drinks the Longevity Mix.

# Ad summary An image ad features a shirtless man in front of workout equipment, along with text about how he reversed his biological age with the product shown. # Brand positioning The brand, Blueprint, is positioned as a solution for longevity and biological age reversal. The ad associates the brand with a healthy and fit lifestyle, suggesting it can help customers achieve similar results in terms of physical fitness and anti-aging. The man's physique implies that the product is part of a broader regimen, promoting a commitment to health and wellness. # Product The product is Blueprint, a nutritional supplement designed to reverse biological age. The ad features a dark blue pouch of Blueprint supplement powder along with a pink liquid in a glass. It implies that the product is a drink mix taken every morning, which is highlighted as the first thing the man in the ad consumes. The packaging is minimal and modern, suggesting a focus on efficacy and scientific backing. # Visual style The ad has a clean, fitness-focused visual style. The background is blurred, drawing attention to the subject and product. The color palette is mostly dark with a few pops of color from the liquid in the glass and the product packaging. The image is well-lit and appears professionally shot. # Hooks Headline: 47-Year-Old Who Reversed His Biological Age Reveals The First Thing He Takes Every Morning # Funnel stage Top of funnel (Awareness) # Pain points The ad taps into the pain point of aging and the desire to maintain youthfulness and health. # Value propositions - The ad presents the supplement as a key part of reversing biological age, implying it's a highly effective anti-aging solution. # Benefits - Reversed His Biological Age # Call to action None used. # Point of view - External source: The headline introduces the man and his claim of reversing his biological age. # Storyline - The ad opens by introducing a 47-year-old man with a muscular physique, implying that he is healthy and fit. This is intended to capture the audience's attention by presenting an aspirational figure. The audience is experiencing it from an external, observational perspective. - The ad reveals that the man has 'reversed his biological age,' positioning this as an extraordinary achievement. This is intended to create curiosity and suggest that the product offers a unique anti-aging benefit. The audience is experiencing it from the perspective of someone hearing about this man's achievement. - The ad discloses that the 'first thing he takes every morning' is the advertised product. This is intended to directly link the man's health and age reversal to the product, implying that it is a key component of his regimen. The audience is experiencing it from a brand perspective.

# Ad summary This ad features an athlete promoting Blueprint Longevity Mix. He highlights how the product supports his demanding training regimen by fueling his body at a cellular level, boosting performance, and sharpening focus. # Brand positioning Blueprint Longevity Mix is positioned as an essential supplement for high-performance athletes and individuals seeking to maintain peak physical condition. The brand aligns with a lifestyle centered around rigorous training, competition, and optimal physical maintenance. It emphasizes scientifically-backed nutrients that support cellular-level function, differentiating it from ordinary supplements. The positioning is functional, focusing on performance enhancement and sustained energy for demanding routines. # Product Blueprint Longevity Mix is a supplement designed to fuel the body at a cellular level, boost performance, and sharpen focus. It is marketed towards athletes and individuals with demanding training schedules who need sustained energy and optimal physical condition. The mix is packed with science-backed nutrients and is consumed as a drink. The primary USP is its ability to enhance performance and maintain focus throughout the day, whether for competing, coaching, or general daily activities. # Visual style The ad has a polished commercial aesthetic combined with UGC. The editing style uses quick cuts to match the fast-paced lifestyle of an athlete, interspersing workout scenes with preparation and consumption of the product. The production quality is high, with clear lighting and sharp focus. The pacing is moderate, with cuts timed to coincide with the speaker's emphasis on key points. # Hooks Spoken: 00:00–00:04: In high performance training, every detail of my routine matters. Text overlay: 00:00–00:04: YOUR SUPPLEMENT STACK MATTERS MORE THAN YOU THINK Visual: 00:00–00:02: A medium shot captures a muscular, light-skinned man with a gray beanie vigorously working out on an air bike in a dimly lit gym. The camera angle is slightly low, emphasizing his intensity. He wears a black tank top and looks intensely focused. The background features blurred gym equipment. / 00:02–00:03: A low-angle shot shows the man catching a medicine ball that has been dropped on the floor in the gym. The camera focuses on his hands gripping the ball as he prepares for another exercise. Overhead lights and ceiling structures are visible in the blurred background. / 00:03–00:04: A low-angle shot shows the man throwing the medicine ball upwards. The camera tracks the movement of the ball as it rises, with the ceiling and overhead lighting of the gym in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that maintaining peak physical condition and focus during intense training, coaching, or long days is difficult, highlighting the need for a reliable supplement. # Value propositions - Science-backed nutrients: Provides a reliable foundation for your dietary routine - Fuel at a cellular level: Delivers superior energy and recovery - Boost performance and sharpen focus: Enhances your daily results # Benefits - Fuel my body - Boost performance - Sharpen focus - Helps me stay at my peak, day after day. # Features - Science backed nutrients - Works at a cellular level # Call to action None used. # Social proof - This mix helps me stay at my peak, day after day.” – Male 1 (Athlete/Coach) # Point of view - Customer 100% – The ad is told entirely from the perspective of a satisfied user of the product, who is presented as an athlete and coach. # Storyline - 00:00–00:04 The ad opens by establishing the importance of details in a high-performance training routine. - 00:04–00:07 The athlete introduces Blueprint Longevity Mix as his choice to meet these detailed needs. - 00:07–00:15 He lists key benefits, emphasizing cellular-level support for fuel, performance, and focus. - 00:15–00:23 The athlete says he uses the product to stay at his peak day after day.

# Ad summary A mature woman prepares a beverage using Blueprint Longevity Mix. She mixes the powder with water and ice, then performs a taste test. She calls out the benefits of the drink and who she is becoming by drinking it. # Brand positioning Blueprint, by Bryan Johnson, is presented as a modern and future-facing brand focused on longevity and wellness from the inside out, not just anti-aging. The brand promotes a lifestyle of self-improvement, aligning with personal strength and inner well-being at any age. This is shown through the choice of spokeswoman, who is embracing aging rather than attempting to turn back time. # Product Blueprint Longevity Mix is a flavored dietary supplement powder intended to be mixed with water and ice. It is advertised for its convenience as something that is quick, clean, and good for the body. The product's key selling points include its blend of creatine, L-theanine, Vitamin C, and magnesium, which are stated to promote calm, steady energy, focus, and muscle recovery. The mix also claims to support skin and sleep, indicating a focus on overall wellness and daily balance. The blood orange flavor has no artificial taste. # Visual style The ad has a bright, natural aesthetic. The footage has a UGC feel. The video consists of static shots with some soft cuts, and the music is upbeat. # Hooks Spoken: 00:00–00:03 It's not about turning back time. It's about fueling the next chapter. Visual: 00:00–00:03 In a bright, modern kitchen, a fair-skinned woman with long gray hair is centered in the frame. She is wearing a maroon tank top and smiles as she opens a white cabinet. The camera is handheld and close, with slight shakiness, as she grabs a clear glass. In the background is a kitchen island with a white countertop, dark wood beams on the ceiling, and a glimpse into a living room with neutral tones. # Funnel stage Middle of funnel (Consideration) # Pain points Seeking a balanced and effective way to support overall wellness and energy levels without crashes or artificial ingredients # Value propositions - Quick and easy to prepare - Clean ingredients - Good for your body # Benefits - Calm - Steady energy - Focus - Muscle recovery - Supports skin - Supports sleep # Features - Creatine - L-theanine - Vitamin C - Magnesium - Blood orange flavor # Call to action None used. # Social proof - "This is how I like to start my day. Something quick, clean, and good for my body." # Point of view - Customer 100% – The ad is told from the perspective of a customer who uses the product in her daily life and shares her experiences. # Storyline - 00:00–00:03 00:00–00:03 The creator opens a kitchen cabinet and pulls out a glass. She looks directly at the camera and says it’s not about turning back time, but fueling the next chapter. This is meant to position the ad around the brand ethos of longevity rather than anti-aging. The creator’s tone is casual and enthusiastic. - 00:03–00:06 00:03–00:06 The creator holds up the Blueprint Longevity Mix product and states that this is how she likes to start her day—something quick, clean, and good for her body. This introduces the product as part of a daily wellness routine, and she lists the benefits of using the product. The creator is speaking directly to the camera with a casual tone. - 00:06–00:07 00:06–00:07 The creator says to make it together. This makes the ad collaborative and makes the viewer feel involved. The creator is speaking directly to the camera in a casual tone. - 00:07–00:19 00:07–00:19 The creator prepares the Blueprint Longevity Mix with water and ice and blends it. The intention here is to demonstrate the ease and speed of preparing the drink. The creator is speaking in the third person, and she lists ingredients while preparing the drink. - 00:19–00:24 00:19–00:24 The creator states that the ingredients help calm, steady energy, focus, and muscle recovery. This reinforces the benefits of the drink. The creator is speaking directly to the camera with a friendly tone. - 00:24–00:39 00:24–00:39 The creator performs a taste test and describes the taste as light, with no artificial aftertaste, making it refreshing. The creator seems to be speaking from a subjective point of view. - 00:39–00:48 00:39–00:48 The creator states that she feels balanced, with no crash or spike, and that it is clear grounded energy that lasts. She also notes that it helps her skin and sleep. She focuses on the positive outcomes of drinking the product, presented from a subjective perspective. - 00:48–00:55 00:48–00:55 The creator shares that it’s not about chasing youth at this stage in life; it is about supporting the woman she is becoming: strong, centered, and vibrant. The creator is reframing the longevity and aging process. The tone is inspirational and uplifting. - 00:55–01:00 00:55–01:00 The creator says that longevity is about living well, raises her glass for a toast, and takes a drink. This leaves the viewer with a motivational message that connects the product to a broader philosophy of wellness. The creator is speaking directly to the camera in a genuine tone.

# Ad summary This image ad is highlighting Bryan Johnson and his Blueprint daily morning ritual and implies his 'young' biomarkers is the result of using this product. # Brand positioning The brand being promoted is Blueprint. The brand aims to occupy the space of longevity and youthful biomarkers. It is implied that the product is natural, healthy, and part of an everyday morning routine. # Product The product being advertised appears to be a powder mixed with water. It is advertised as being part of a daily morning ritual. The implication is that this product will help the user achieve the biomarkers of an 18 year old at 47. The ad's messaging and visuals are clearly intended to communicate this product as an easy, accessible, and tasty way to improve overall health and well-being. # Visual style The overall visual aesthetic of the ad is high-quality and fitness focused. The production quality is high with clear lighting, which is designed to have a strong stop power in the feed. # Hooks Headline: Bryan Johnson Achieves The Biomarkers Of An 18-Year-Old At 47 Using This Daily Morning Ritual # Funnel stage Middle of funnel (Consideration) # Pain points The single most central frustration or problem that the product is solving is aging and losing health and fitness as you get older. "Bryan Johnson Achieves The Biomarkers Of An 18-Year-Old At 47 Using This Daily Morning Ritual" # Value propositions - Achieves The Biomarkers Of An 18-Year-Old At 47 Using This Daily Morning Ritual # Benefits - Achieves The Biomarkers Of An 18-Year-Old At 47 # Features - Daily Morning Ritual # Call to action None used. # Point of view - Customer: The POV of the customer is present by the top caption, which is highlighting the man and the product. The customer would be the one buying the product, thus following the man's daily morning ritual. # Storyline - The ad begins by showing a well-built, shirtless man leaning against workout equipment. This immediately establishes a picture of health and strength. - Next, the ad calls out the man's name and age while stating that he has the biomarkers of an 18-year-old. This creates immediate intrigue. - Finally, the ad states that this is achieved through a daily morning ritual, next to the product. This identifies Blueprint's morning ritual as the solution to youthful biomarkers.

# Ad summary A woman reviews Blueprint Omega-3 supplements, highlighting that they are sourced from algae rather than fish oil to avoid the fishy aftertaste, ocean contaminants, and unsustainable harvesting practices of standard omega-3 supplements. She highlights that they are also more potent. # Brand positioning Blueprint aims to disrupt the Omega-3 supplement market by offering an algae-based alternative to traditional fish oil. This positions them as a purveyor of 'cleaner,' higher-potency, and sustainably sourced supplements, contrasting the ocean-derived fish oils that carry risks of contamination and unsustainable harvesting. They appeal to health-conscious consumers concerned with environmental impact and supplement effectiveness, positioning the brand with a functional emphasis on a potent, pure product while promoting a lifestyle choice centered on health and sustainability. # Product Blueprint Omega-3 is a dietary supplement derived from algae rather than fish oil. The supplement is presented as a cleaner, more sustainable, and more potent alternative to standard omega-3 supplements. It is for individuals looking to support their brain, joint, and heart health without the fishy aftertaste and ocean contaminants often associated with fish oil supplements. The key advertised features are that it is sourced from algae (avoiding the need to harvest fish) and has 60% potency, compared to the 30% potency of standard omega-3s, meaning the pills are smaller and stronger than average. # Visual style The ad has a UGC feel. It uses quick cuts between shots, and the camera is stationary. The production quality gives the ad an approachable, casual tone, appealing to viewers who prefer authentic, unscripted content. # Hooks Spoken: 00:00–00:04 Bryan Johnson cracked the code on how to take Omega-3s without the fishy aftertaste. Text overlay: 00:00–00:01 BRYAN JOHNSON / 00:01–00:02 ON HOW TO TAKE / 00:02–00:03 OMEGA-3S / 00:03–00:04 WITHOUT THE / 00:03–00:04 FISHY AFTERTASTE Visual: 00:00–00:04 A medium close-up shot of a woman with red hair, wearing a white coat and a blue top. She is speaking directly to the camera. She is outside in front of a green tree. The camera is stationary. # Funnel stage Consideration # Pain points The 'fishy aftertaste' associated with traditional omega-3 supplements that comes from fish oil. It is explicitly addressed in the hook. # Value propositions - Bryan Johnson cracked the code on how to take Omega-3s without the fishy aftertaste. - Standard omega-3s are 30% potency, while Blueprints are 60% potency. That means that the pills are smaller and stronger than average. # Benefits - no fishy aftertaste - free from ocean contaminants - smaller and stronger pills - sustainably grown in a controlled environment - support your brain, joint, and heart health # Features - Algae-based - 60% potency - smaller # Call to action take omega-3s # Point of view - Customer 100% – The entire ad is delivered from the perspective of a real user of the product (e.g. UGC, casual tone, testimonials) # Storyline - 00:00–00:04 The creator presents the ad as a tip on how to take omega-3s without the fishy aftertaste. This introduces the problem the product solves, and it is told from the creator's perspective as she shares a piece of advice. - 00:04–00:09 The creator introduces Bryan Johnson and his science team as the source of the solution. She notes that Bryan Johnson sources his omegas from algae instead of fish oil. The perspective shifts to the voice of an expert and implies validation. - 00:10–00:28 The creator returns to the first-person, highlighting reasons why sourcing from algae is beneficial. It's cleaner, more sustainable, and avoids ocean contaminants. She also notes that standard omega-3s are 30% potency, while Blueprint omegas are 60% potency. This introduces the features of the product and continues to build the case for algae-based omegas. - 00:28–00:36 The creator returns to the first person, highlights the benefits of the product, and gives the viewer a direct call to action to take Omega-3s. It also presents a visual of the product.

# Ad summary A woman shares three reasons why Blueprint brand's algae-based omega-3 supplements are superior to fish oil supplements. The benefits she highlights include cleaner sourcing, a balanced EPA/DHA ratio, and high potency. # Brand positioning Blueprint, by Bryan Johnson, is presented as a forward-thinking and scientifically-backed health and wellness brand that prioritizes optimizing health through cutting-edge nutrition and supplementation. It caters to health-conscious consumers seeking premium, high-quality products. The brand positions itself as superior to conventional options by emphasizing sustainable sourcing, precise nutrient ratios, and high potency, appealing to those who value functional benefits and scientific validation. With a focus on algae-based omega-3s and endorsements from Bryan Johnson's science team, Blueprint aims to occupy the space of a modern, environmentally conscious, and effective choice for consumers seeking the best in brain, heart, and joint health. Blueprint emphasizes the importance of balance in nutritional intake, suggesting an alignment with holistic wellness approaches. # Product Blueprint offers an algae-based omega-3 supplement that is an alternative to traditional fish oil. This supplement is targeted at individuals seeking to protect their brain, heart, and joint health with a clean, balanced, and high-potency dose. It is designed to address concerns about ocean contaminants, unbalanced EPA/DHA ratios, and low potency often found in fish or cod liver oils. The supplement contains an equal ratio of EPA to DHA. The ad highlights that most omega-3 supplements on the market have a 30% potency, whereas Blueprint's omega-3s have a 60% potency, resulting in smaller yet stronger pills than average. The algae in Blueprint's omega-3s is sustainably grown in a controlled environment, ensuring it is free from ocean contaminants. An additional USP is the claim of no fishy aftertaste. The benefits of EPA include good heart health, and DHA is good for brain health. # Visual style The ad has a casual, UGC feel due to the selfie-style, handheld camera work, and natural outdoor lighting. The editing consists of quick cuts, giving it a fast-paced rhythm that keeps the viewer engaged. The overall production quality appears to be a hybrid of UGC and polished commercial, which supports the tone of authenticity and personal recommendation. The cuts are not specifically synced to audio cues, contributing to a more organic and less produced feel. # Hooks Spoken: 00:00–00:02 If you take fish oil, you need to hear this. Text overlay: 00:00–00:02 IF YOU TAKE FISH / 00:01–00:02 OIL YOU NEED TO / 00:01–00:02 HEAR THIS Visual: 00:00–00:02 A woman with long red hair and fair skin is outside in the winter, walking down a city street. The camera framing is selfie-style and the camera movement is handheld, creating a casual, personal feel. She is wearing a white fleece coat, has white headphones in, and is speaking to the camera. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses concerns about the quality and sourcing of traditional fish oil supplements, including potential ocean contaminants and unbalanced EPA/DHA ratios. The woman states: "So algae can be sustainably grown in a controlled environment, so it's free from ocean contaminants." # Value propositions - The algae in Blueprint's omega-3s is sustainably grown in a controlled environment, ensuring it is free from ocean contaminants. - Most omega-3 supplements on the market have a 30% potency, whereas Blueprint's omega-3s have a 60% potency, resulting in smaller yet stronger pills than average. - No fishy aftertaste # Benefits - Protects brain, heart, and joint health - Free from ocean contaminants - Stronger than average - Clean - Balanced # Features - Algae-based omega-3 supplement - Equal ratio of EPA to DHA - Sustainably grown algae - 60% potency - Smaller pills - No fishy aftertaste # Call to action Take omega-3s. Just make sure it's a clean, balanced, high potency dose. # Social proof - "I just met with Bryan Johnson's science team and learned why he sources his omegas from algae instead of fish oil" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a woman who seems to be a customer of the brand, as she shares her experience and knowledge about the product. # Storyline - 00:00–00:02 00:00–00:02 A woman walks outside, talking to the camera and states that if you take fish oil, you need to hear this. - 00:02–00:08 00:02–00:08 She indicates that she met with Bryan Johnson's science team and learned why he sources his omegas from algae instead of fish oil. This aims to spark interest by associating the product with a respected figure. - 00:09–00:10 00:09–00:10 She states the first reason, it's cleaner. - 00:11–00:20 00:11–00:20 She explains that fish don't actually produce omega-3s and it comes from algae they eat. Therefore, algae can be grown sustainably in a controlled environment so it is free from ocean contaminants. This reinforces the superior sourcing and purity of the product. - 00:20–00:22 00:20–00:22 She states the second reason, equal ratio of EPA/DHA. - 00:23–00:30 00:23–00:30 She explains that most fish oils do not have an equal ratio. Cod liver oils have more DHA while anchovy oils have more EPA. This highlights a functional difference, presenting the product as thoughtfully formulated. - 00:31–00:34 00:31–00:34 She states that EPA is good for heart health, while DHA is good for brain health. This builds credibility by mentioning specific health benefits. - 00:34–00:37 00:34–00:37 She mentions Bryan Johnson's dose (400mg EPA + 400mg DHA), and that you don't want to overload or under-consume; balance is key. This reinforces the brand's association with Bryan Johnson and positions it as scientifically grounded. - 00:38–00:39 00:38–00:39 She states the third reason, high potency. - 00:40–00:44 00:40–00:44 She notes that most omegas on the market are 30% potency, and blueprints is 60% potency. This highlights the functional advantage of greater efficacy. - 00:45–00:48 00:45–00:48 She relays that that means the pills are smaller and stronger than average. This communicates value and convenience. - 00:49–00:51 00:49–00:51 She shares that she personally loves it because there is no fishy aftertaste. This uses the customer's perspective to address a common purchase barrier. - 00:51–00:59 00:51–00:59 She encourages taking omega-3s to protect your brain, heart, and joint health, just make sure it's a clean, balanced, high potency dose. This is a strong call to action aligned with the product's value proposition.

# Ad summary This ad promotes Blueprint brand algae-based Omega-3 supplements. The ad features a creator who shares that she learned why Bryan Johnson sources his Omegas from algae instead of fish oil when she recently met with his science team. She explains the benefits of algae-based Omega-3s: they are cleaner, more sustainable, high potency, and smaller than average pills. The creator then encourages viewers to take Omega-3s to support their brain, joint, and heart health. # Brand positioning Blueprint is presented as a brand producing high-quality, potent, and sustainable Omega-3 supplements sourced from algae, positioning itself as a cleaner and more environmentally friendly alternative to traditional fish oil. The brand aligns with health-conscious consumers who prioritize both their well-being and sustainability. Blueprint aims to differentiate itself by offering a more potent and purer product that is free from ocean contaminants. The brand positioning is functional, focusing on the enhanced performance, cleanliness, and sustainability of its Omega-3 supplements. # Product The featured product is Blueprint Omega-3, an algae-based supplement. Unlike fish oil, Blueprint Omega-3 sources its omegas directly from algae, which is cleaner, more sustainable, and free from ocean contaminants. Standard omega-3 supplements are 30% potency, while Blueprint is 60% potency, resulting in pills that are smaller and stronger than average. This means they deliver a more concentrated dose of omega-3s in each serving, supporting brain, joint, and heart health. The product addresses the purchase barriers of contamination and low potency associated with traditional fish oil supplements. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting. The editing style features quick cuts between different outdoor and indoor settings. The production quality is relatively polished, giving it a hybrid feel that blends user-generated content with commercial elements. The pacing is moderate. The visual style supports the intention of seeming like a real person's experience. # Hooks Spoken: 00:00–00:01 Bryan Johnson doesn't take fish oil. Text overlay: 00:00–00:01 BRYAN JOHNSON Visual: 00:00–00:01 A woman with long red hair and fair skin walks outside in front of a blurred green metal fence and bare trees. She wears a beige coat, has headphones in, and speaks to the camera in selfie style. In the upper right corner is a circular image of a man with fair skin and short brown hair, smiling at the camera. # Funnel stage Middle of funnel (Consideration) # Pain points Many people consume fish oil pills with contaminants from the ocean or lower potency, meaning they may not be getting the full benefits. # Value propositions - The high potency results in pills that are smaller and stronger than average. - Cleaner than fish oil because algae can be sustainably grown in a controlled environment, so it's free from ocean contaminants. - 60% potency compared to the standard 30% potency. # Benefits - Supports your brain, joint, and heart health - Smaller pills - Stronger than average # Features - Algae EPA + DHA - 800MG - 60 Liquid Veggie Capsules - Algae-based - 60% potency # Call to action Take omega-3s # Social proof - "I just met with Bryan Johnson's science team and learned why he sources his omegas from algae instead of fish oil." – Woman 1 (Creator) # Point of view - Customer 100% – The ad is delivered from the perspective of a woman who has learned about the benefits of the product. # Storyline - 00:00–00:01 00:00–00:01 A woman states that Bryan Johnson doesn't take fish oil. - 00:01–00:07 00:01–00:07 The woman says that she recently met with Bryan Johnson's science team and learned why he sources his omegas from algae instead of fish oil. This is from the creator's perspective. The tone is informative and conversational, suggesting a personal discovery. - 00:08–00:18 00:08–00:18 The woman states that there are a few reasons for Johnson's decision: Algae-based omegas are cleaner, because fish don't actually produce omega-3s on their own and algae can be sustainably grown in a controlled environment, making it free from ocean contaminants. The tone is informative, explaining the benefits of algae-based omega-3s over fish oil. - 00:18–00:26 00:18–00:26 The woman claims that the algae-based omegas are high potency and that standard omega-3s are 30% potency, while Blueprint’s algae-based omega-3s are 60% potency. This implies that Blueprint supplements are a higher-quality product. The tone is informative and persuasive, aiming to convince viewers of the superior quality of Blueprint Omega-3s. - 00:26–00:33 00:26–00:33 The woman states that the higher potency means that the pills are smaller and stronger than average. She encourages viewers to take omega-3s, specifying that they should make sure it's a clean, high potency, balanced dose. This is from the creator's perspective, presented in a friendly and encouraging tone.