How Back Market Advertises on Meta

# Ad summary This ad promotes the Back Market app by offering tips on how to keep your phone cool. # Brand positioning Back Market is presented as a resource for consumers looking to extend the life of their phones. The brand positions itself as a provider of useful information and tools to help users maintain their devices, suggesting a focus on sustainability and value. By offering tips and solutions, Back Market aims to build trust and establish itself as a go-to source for phone-related advice, potentially leading to increased app downloads and engagement with their marketplace for refurbished devices. # Product The ad promotes the Back Market app, which provides tips for phone maintenance. The app is presented as a resource to help users keep their phones cool and avoid damage from extreme temperatures. The ad highlights the importance of maintaining a phone's temperature to prevent slowing down, internal damage, and battery leakage. The app is positioned as a solution to these potential problems, offering users a way to care for their devices and extend their lifespan. # Visual style The ad has a clean and modern visual style. It features a bright, solid background color with simple typography. The image of the phone is prominently displayed, with a visual effect suggesting it is melting. The overall aesthetic is minimalist and eye-catching, designed to quickly convey the message and encourage app downloads. # Hooks Headline: This tip is hot. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of phones overheating and potentially causing damage. The ad states that temperatures over 95°F can cause phones to slow down, cause internal damage, and even make the battery leak. # Value propositions - The Back Market app provides tips on how to keep your phone cool and avoid damage from extreme temperatures. # Benefits - Avoid phone damage - Keep your phone cool # Features - Tips on how to keep your phone cool # Call to action None used. # Point of view - Brand # Storyline - The ad opens with the phrase "This tip is hot," which is intended to grab the viewer's attention and introduce the topic of phone temperature. The brand is telling the audience that they have valuable information to share about keeping phones cool. - The ad then shows a phone screen with the message "Keep your phone cool" and provides additional information about the ideal temperature range for phones. The brand is providing a specific tip to help users understand the importance of phone temperature and how to maintain it. - The ad concludes with a call to action to "Download the app for more tips," encouraging viewers to engage with the Back Market app and access additional resources. The brand is inviting the audience to take action and learn more about phone maintenance through their app.

# Ad summary A woman shares her experience buying a refurbished iPhone 14 from Back Market. She highlights the phone's premium quality, lack of scratches, perfect functionality, and 100% battery health. She emphasizes that she paid 50% less than for a new phone. # Brand positioning Back Market is presented as a marketplace for high-quality refurbished electronics, specifically iPhones in this ad. The brand positions itself as a provider of premium quality devices at a significantly lower cost than buying new. The ad promotes the idea that customers can get the same quality as a new device while saving money, appealing to value-conscious consumers. The brand aligns with a smart, economical lifestyle, pushing against the norm of always buying the latest new technology. The brand positioning is both functional (saving money) and emotional (feeling smart and savvy). # Product The featured product is a refurbished iPhone 14 purchased from Back Market. The ad emphasizes that the phone is of premium quality, with no scratches and perfect functionality, making it "like new." A key selling point is the 100% battery health. The ad addresses the purchase barrier of quality concerns associated with refurbished products by explicitly stating and showing that the phone is in excellent condition. The ad highlights that the phone is 50% cheaper than a new one, making it a cost-effective alternative. # Visual style The ad has a UGC feel with a clean, well-lit environment. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a professional yet approachable tone. The pacing is consistent, with a focus on clear visuals and demonstrations. # Hooks Spoken: I got this phone on Back Market. Text overlay: I got this phone / on Back Market, Visual: 00:00–00:01 A woman with long brown hair, wearing a denim shirt, stands in front of a beige wall with a white lamp in the background. She holds a black iPhone 14 in her hands and speaks directly to the camera. # Funnel stage Consideration # Pain points The pain point is the high cost of new iPhones and the perception that refurbished phones are of lower quality or have compromised functionality. # Value propositions - Get a premium quality iPhone 14 without paying the full price of a new one. - Enjoy the same functionality and battery life as a new phone for half the cost. # Benefits - Same quality as new - 50% less than for a new one # Features - Refurbished iPhone 14 - Premium quality - No scratches - Everything works perfectly - 100% battery health # Call to action Download now. # Social proof - "I got this phone on Back Market... Yes, it's refurbished, but the quality is premium. No scratches, everything works perfectly. It's like new." – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a satisfied customer sharing her positive experience with the product. # Storyline - 00:00–00:01 The creator introduces the iPhone 14 she purchased from Back Market. - 00:01–00:04 00:01–00:04 She acknowledges that it's refurbished but emphasizes the premium quality. - 00:04–00:07 00:04–00:07 She shows the phone's exterior, highlighting the lack of scratches and perfect functionality. - 00:07–00:10 00:07–00:10 She demonstrates the phone's battery health, showing it's at 100%. - 00:10–00:12 00:10–00:12 She reiterates that there's nothing to complain about. - 00:12–00:16 00:12–00:16 She concludes by stating that it's the same quality as a new phone but at 50% of the cost. - 00:16–00:19 00:16–00:19 The Back Market logo appears with a call to action to download the app.

# Ad summary This ad for Back Market compares the price of a refurbished Samsung Galaxy S23 to the price of a new one. # Brand positioning Back Market is presented as a smart alternative to buying new electronics. The brand positions itself as a provider of refurbished devices, offering a cost-effective and environmentally conscious option for consumers. By highlighting the price difference between new and refurbished products, Back Market emphasizes the value and savings customers can achieve. The brand aligns with values of sustainability and affordability, appealing to consumers who are budget-conscious and environmentally aware. # Product The product featured is a refurbished Samsung Galaxy S23, offered by Back Market. The ad highlights the significant price difference between buying the phone refurbished versus new. The refurbished phone is presented as a cost-effective alternative, allowing customers to save money without sacrificing quality. The ad addresses the purchase barrier of high prices associated with new smartphones by showcasing the lower price point of the refurbished option. The ad emphasizes the value proposition of getting the same device for a fraction of the cost. # Visual style The ad has a clean and modern visual style. The use of a solid background color and simple typography creates a minimalist aesthetic. The product is prominently displayed, and the pricing information is clear and easy to read. The overall style is professional and trustworthy. # Hooks Headline: The universe is expanding. Its prices are not. # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of new smartphones is a barrier to purchase. The ad addresses this by showcasing the lower price point of a refurbished Samsung Galaxy S23. # Value propositions - Get a Samsung Galaxy S23 for a fraction of the price of a new one # Benefits - Save money by buying refurbished # Features - Refurbished Samsung Galaxy S23 # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is speaking to the viewer throughout the ad, presenting the value proposition of buying refurbished electronics from Back Market. # Storyline - The ad opens with the phrase, "The universe is expanding. Its prices are not," which is intended to grab the viewer's attention with a clever contrast. The brand is speaking to the viewer, setting the stage for the value proposition of affordable electronics. - The ad then shows the price of a refurbished Samsung Galaxy S23 on Back Market, "Starting at £229.00*," which is intended to highlight the affordability of the product. The brand is speaking to the viewer, showcasing the value proposition of the product. - The ad then shows the price of a new Samsung Galaxy S23, "£629.00* New price," which is intended to emphasize the savings of buying refurbished. The brand is speaking to the viewer, reinforcing the value proposition of the product. - The ad concludes with the Back Market logo, which is intended to reinforce brand recognition. The brand is speaking to the viewer, solidifying the brand's identity.

# Ad summary This ad promotes the Back Market app, which offers refurbished electronics. The ad features an Apple Watch Series 10 available for purchase through the app, highlighting benefits like free delivery, 30-day returns, and a 1-year warranty to encourage downloads and purchases. # Brand positioning Back Market is presented as a marketplace for refurbished electronics, positioning itself as a smarter way to shop. The brand emphasizes value and reliability by offering benefits like free delivery, 30-day returns, and a 1-year seller warranty. This approach aims to build trust and confidence in purchasing pre-owned devices, appealing to consumers who are both budget-conscious and environmentally aware. Back Market challenges the norm of buying new electronics by providing a certified and guaranteed alternative. # Product The featured product is an Apple Watch Series 10, available for purchase through the Back Market app. The watch is shown on a product page within the app, displaying the time as 19:09. The ad highlights key benefits such as free delivery, free 30-day returns, and a 1-year seller warranty, addressing potential purchase barriers related to buying refurbished electronics. The product is presented as a reliable and cost-effective alternative to buying new, with added assurances to build consumer confidence. # Visual style The ad has a clean and modern visual style with a focus on product presentation and user interface. The color palette is primarily dark with neon yellow accents, creating a high-contrast and attention-grabbing effect. The use of a smartphone mockup with a product page creates a platform-native feel, mimicking the experience of browsing an app. The overall production quality is polished, with clear typography and well-defined visual elements. # Hooks Headline: Shop smarter on the app. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the hesitation or risk associated with buying refurbished electronics, which can include concerns about product quality, reliability, and potential issues after purchase. The ad aims to alleviate this concern by offering assurances such as free delivery, free 30-day returns, and a 1-year seller warranty. # Value propositions - Shop smarter on the app with free delivery, free 30-day returns, and a 1-year seller warranty. # Benefits - Shop smarter # Features - Free delivery - Free 30-day returns - 1-year seller warranty # Call to action Download now # Social proof - None used. # Point of view - Brand: The Back Market logo and tagline "Shop smarter on the app" represent the brand's perspective, promoting its app as a smart shopping solution. - Customer: The smartphone screen displaying the Apple Watch Series 10 product page represents the customer's perspective, showing the user interface and product details within the app. # Storyline - The ad opens with the Back Market logo and the phrase "Shop smarter on the app," which is intended to convey the message that Back Market offers a more intelligent way to purchase electronics. The brand is telling the audience that using their app will lead to smarter shopping decisions. - Next, the ad displays a smartphone screen showcasing an Apple Watch Series 10 product page within the Back Market app. This is intended to demonstrate the user experience and the types of products available. The brand is showing the audience how easy it is to browse and find products on their app. - Finally, the ad highlights benefits such as free delivery, free 30-day returns, and a 1-year seller warranty. This is intended to build trust and address potential purchase barriers. The brand is reassuring the audience that buying refurbished electronics from Back Market is a safe and reliable option.

# Ad summary This ad promotes Back Market, a platform for buying and selling refurbished electronics. The ad features a woman unboxing a new laptop, which she was able to purchase thanks to selling her old phone on Back Market. The ad highlights the benefits of using Back Market, such as instant cashback and affordable prices on refurbished devices. The ad encourages viewers to "Switch to refurbished on Back Market" and "Downgrade now." # Brand positioning Back Market is presented as a platform that makes buying and selling refurbished electronics easy and affordable. The brand positions itself as a solution for consumers who want to upgrade their devices without breaking the bank. The ad promotes the idea that selling old devices on Back Market can provide instant cashback, making new purchases more accessible. Back Market aligns with values of sustainability and affordability, offering a way to extend the life cycle of electronics and reduce waste. The brand pushes against the norm of always buying new devices, suggesting that refurbished options can be just as good and more cost-effective. # Product The ad features Back Market, an online marketplace for buying and selling refurbished electronics. The platform allows users to sell their old devices for instant cashback, which can then be used to purchase refurbished devices at a lower price. The ad highlights the affordability and accessibility of refurbished electronics on Back Market, suggesting that it's a smart way to upgrade devices without overspending. The platform is presented as a solution for consumers who want to be more sustainable and budget-conscious. The ad addresses the purchase barrier of high prices for new electronics by offering a more affordable alternative through refurbished devices. # Visual style The ad has a casual, UGC-style aesthetic. The editing is simple with quick cuts between shots. The production quality is decent, with natural lighting and clear visuals. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:02: POV: This unboxing is sponsored by your old device. Text overlay: 00:00–00:02: POV: This unboxing is sponsored by your old device. (Caption box) Visual: 00:00–00:02: A close-up shot shows hands opening a box containing a new laptop. The laptop is wrapped in plastic. The background is a soft, pink blanket. # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of new electronics makes it difficult for consumers to upgrade their devices. # Value propositions - Sell your old device for instant cashback to make your next purchase more affordable. - Buy a refurbished device for way less. # Benefits - Affordable prices - Sustainable option # Features - Instant cashback - Refurbished devices # Call to action Switch to refurbished on Back Market. Downgrade now. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is sharing her experience with Back Market. # Storyline - 00:00–00:02 The ad begins with an unboxing of a new laptop, framed as being "sponsored by your old device." - 00:02–00:05 The woman in the ad explains that she was able to afford the new laptop by selling her old phone on Back Market. - 00:05–00:09 She shows the Back Market app on her phone, highlighting the instant cashback feature. - 00:07–00:09 She emphasizes that selling on Back Market made her next purchase way more affordable. - 00:09–00:13 She explains that she was able to buy a refurbished device on Back Market for way less. - 00:13–00:16 She concludes by saying that it's thanks to her old phone that she's unboxing the new laptop today. - 00:16–00:21 The ad ends with a call to action to switch to refurbished on Back Market and "Downgrade now."

# Ad summary This image ad for Back Market features a purple iPhone 12 and promotes refurbished iPhones starting at $240.2. # Brand positioning Back Market is presented as a marketplace for refurbished electronics, offering a more affordable and sustainable alternative to buying new devices. The brand positions itself as a reliable source for quality iPhones, specifically highlighting the iPhone 12. By focusing on refurbished products, Back Market aligns with values of environmental consciousness and budget-friendliness, appealing to consumers who want to save money and reduce electronic waste. The brand aims to occupy a space in the consumer's mind as a trustworthy and responsible option for purchasing electronics. # Product The product featured is a refurbished iPhone 12, shown in a purple color. The ad highlights the starting price of $240.2, suggesting affordability. The iPhone 12 is presented as a fully functional smartphone with a sleek design, as indicated by the clear display and overall appearance. The ad addresses the purchase barrier of high costs associated with new iPhones by offering a refurbished option at a lower price point. The product is for individuals seeking a budget-friendly and environmentally conscious way to own an iPhone 12. # Visual style The ad has a clean and minimalist visual style. The product is the main focus, with a simple background and clear typography. The image is well-lit and professionally shot, giving it a polished look. The color palette is consistent, with the purple iPhones complementing the light green background. # Hooks Headline: Refurbished iPhone 12 # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of purchasing a new iPhone 12 is a barrier for many potential customers. # Value propositions - Get an iPhone 12 at a lower price by purchasing a refurbished model. # Benefits - Affordable price: From $240.2 # Features - Refurbished iPhone 12 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, price, and brand logo to promote the refurbished iPhone 12 and establish Back Market as a reliable source. # Storyline - The ad begins by showcasing a purple iPhone 12, immediately drawing attention to the product being offered. This is from the brand's perspective, aiming to capture the viewer's interest with the visual appeal of the iPhone. - Next, the ad highlights the price point, "From: $240.2", which is intended to communicate the affordability of the refurbished iPhone 12. This is from the brand's perspective, emphasizing the value proposition to potential customers. - Finally, the ad displays the Back Market logo, reinforcing the brand's identity and providing a sense of trust and reliability. This is from the brand's perspective, aiming to establish credibility and encourage viewers to consider Back Market as a source for refurbished electronics.

# Ad summary This ad for Back Market features a Macbook Air and highlights the savings a customer can get by purchasing the product on Back Market versus buying it new. # Brand positioning Back Market is presented as a marketplace where customers can purchase refurbished electronics at a lower price than buying new. The brand positions itself as a cost-effective alternative for consumers looking to save money on electronics. The ad emphasizes the price difference between buying a product on Back Market and buying it new, highlighting the savings for the customer. This functional positioning appeals to budget-conscious consumers who want quality electronics without paying full retail price. # Product The product featured is a Macbook Air, a laptop known for its slim design and portability. The ad highlights the price difference between buying the Macbook Air on Back Market versus buying it new. The ad states a starting price of $439.00 on Back Market, compared to a new price of $699.00. This price comparison serves as a USP, emphasizing the cost savings of purchasing the refurbished laptop through Back Market. The ad addresses the purchase barrier of high prices by offering a more affordable option. # Visual style The ad has a clean and minimalist visual style. The product is prominently displayed against a solid background. The typography is simple and legible. The overall aesthetic is modern and straightforward. # Hooks Headline: Let's clear the Air. # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of buying new electronics is a barrier for many consumers. The ad addresses this by offering a more affordable option through refurbished products. # Value propositions - Lower price compared to buying new # Benefits - Save money by buying refurbished electronics # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its price on Back Market compared to the new price. # Storyline - The ad opens with the phrase "Let's clear the Air," which is a play on words referencing the Macbook Air. This is intended to grab the viewer's attention and introduce the product being advertised from the brand's perspective. - The ad then presents the price of the Macbook Air on Back Market, "Starting at $439.00," followed by the new price of "$699.00." This price comparison is intended to highlight the savings a customer can get by purchasing the product on Back Market from the brand's perspective. - The ad concludes with the Back Market logo, reinforcing the brand and where the product can be purchased from the brand's perspective.

# Ad summary This ad promotes refurbished MacBook Air M2 laptops available on Back Market, highlighting a starting price of $590.00. # Brand positioning Back Market is presented as a marketplace for refurbished electronics, offering a cost-effective and sustainable alternative to buying new. The brand positions itself as a provider of quality, pre-owned devices, emphasizing value and affordability. By offering refurbished MacBooks, Back Market aligns with consumers seeking premium technology at a lower price point, challenging the norm of always buying the latest model. # Product The product featured is a refurbished MacBook Air M2. The ad highlights its availability on Back Market, emphasizing that it is not a brand-new device but a pre-owned, professionally restored one. The key selling point is the starting price of $590.00, which is intended to make the MacBook Air M2 more accessible to a broader audience. The ad addresses the purchase barrier of high cost by offering a more affordable option through refurbishment. # Visual style The ad has a clean and minimalist visual style, using a white background to emphasize the product and text. The color scheme is simple, with dark brown text and a silver laptop. The overall impression is modern and straightforward, designed to quickly convey the key information about the product and its price. # Hooks Headline: $590.00* # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of new Apple products makes them inaccessible to some consumers. # Value propositions - Get a MacBook Air M2 at a lower price by purchasing a refurbished model. # Benefits - Affordable price # Features - Refurbished MacBook Air M2 # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product and its price on the Back Market platform. # Storyline - The ad begins by announcing a starting price of $590.00 for a refurbished MacBook Air M2 on Back Market. This is intended to immediately grab the viewer's attention with an attractive price point, told from the brand's perspective. - Next, the ad shows an image of the MacBook Air M2. This provides a visual reference for the product being offered, allowing the viewer to see the device's design and condition, told from the brand's perspective. - The ad then includes the phrase "You read that right." This reinforces the initial price announcement and encourages the viewer to believe the offer is genuine, told from the brand's perspective. - Finally, the ad displays the Back Market logo. This reinforces the brand identity and provides a clear callout to where the product is available, told from the brand's perspective.

# Ad summary This ad promotes Back Market, a platform for refurbished tech, through the lens of a small business owner who uses the platform to save money on essential equipment like an iPad Air. The ad highlights the cost-effectiveness and reliability of purchasing refurbished devices, positioning Back Market as a valuable resource for entrepreneurs looking to manage expenses. # Brand positioning Back Market is presented as a cost-effective solution for acquiring technology, particularly appealing to small business owners who are budget-conscious. The brand is positioned as a resource that allows entrepreneurs to access essential tech without incurring the full cost of new devices. This positioning aligns with values of practicality and financial prudence, suggesting that Back Market helps customers make smart, economical choices. The brand pushes against the norm of always buying new, emphasizing the value and reliability of refurbished products as a viable alternative. # Product The featured product is a refurbished iPad Air purchased from Back Market. The ad highlights that Back Market offers a range of tech products, including iPads, at a fraction of the original price. The iPad is presented as a tool for small business owners, useful for tasks such as design and general business management. The ad addresses the purchase barrier of high costs associated with new technology by showcasing the affordability of refurbished options. The USP is the combination of cost savings and reliability, suggesting that customers can obtain high-quality tech without compromising their budget. # Visual style The ad has a polished UGC feel, blending high-quality visuals with a casual, relatable tone. The editing style includes quick cuts and static shots, creating a dynamic yet straightforward presentation. The production quality is high, with good lighting and clear visuals, suggesting a professional yet authentic approach. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Hooks Spoken: 00:00–00:02 Starting a business is very expensive. Visual: 00:00–00:01 A flat lay on a red surface features a black high heel, a leopard print scarf, a zebra print scarf, sunglasses, a gold chain, a small jar, and other accessories. The shot is brightly lit, and the camera is stationary, positioned directly above the items. The scene is stylized and suggests a fashion or design context. / 00:01–00:02 A small, amber-colored bottle sits on a black reflective table against a dark red background. A light source is positioned to the left, creating a strong reflection on the table. The camera is stationary, and the lighting is dramatic, suggesting a product photography setup. # Funnel stage Middle of funnel (Consideration) # Pain points Starting a business is very expensive. # Value propositions - Get a brand new iPad for a fraction of the price - Save money for something more important, in my case, a bigger office # Benefits - Save money on tech - Affordable tech solutions - Tech that is as good as new # Features - Refurbished tech products - iPad Air # Call to action None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a small business owner sharing her experience with the product. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a montage of items and scenes related to starting a business, including a flat lay of fashion accessories, a product photography setup, and a neon sign being installed. This establishes the context of the ad, highlighting the various elements involved in launching a business and setting the stage for the problem of high startup costs. - 00:02–00:06 00:02–00:06 The creator introduces the problem of high startup costs for businesses and reveals that she found a solution by purchasing a refurbished iPad for a fraction of the price. This moment introduces the product and the brand, Back Market, as a solution to the financial challenges faced by entrepreneurs. - 00:06–00:09 00:06–00:09 The creator shows the Back Market website on the iPad, highlighting the option to purchase a refurbished iPad Air. This provides a visual demonstration of the product and the platform, reinforcing the brand's offering and credibility. - 00:09–00:13 00:09–00:13 The creator emphasizes that Back Market is an amazing resource for other small business owners, allowing them to find pretty much any piece of tech for their business refurbished. This reinforces the value proposition of Back Market as a go-to source for affordable tech solutions. - 00:13–00:18 00:13–00:18 The creator concludes by stating that using Back Market allows business owners to save money for more important things, such as a bigger office. This reinforces the benefit of using Back Market, framing it as a strategic financial decision for business growth.

# Ad summary This ad for Back Market features a refurbished Ninja AF400 Air Fryer. The ad highlights the cost savings of buying refurbished and the peace of mind of a 1-year warranty. # Brand positioning Back Market is presented as a marketplace for refurbished electronics and appliances. The brand aims to occupy the space of affordable and sustainable consumerism, offering products that are significantly cheaper than new while still providing a warranty for peace of mind. The brand positions itself against the norm of buying new products, appealing to consumers who are budget-conscious and environmentally aware. The brand positioning is both functional (cost savings, warranty) and emotional (sustainability, smart choice). # Product The product featured is the Ninja AF400 Air Fryer, a kitchen appliance designed for air frying foods. It is presented as a refurbished item available on the Back Market app, offering a cost-effective alternative to buying new. The ad explicitly states that the refurbished air fryer comes with a 1-year warranty, addressing a potential purchase barrier related to the reliability of refurbished products. The air fryer is shown with two separate baskets filled with french fries, implying that it can cook two different foods at once. The ad aims to convince viewers that this product is worth trying because it offers significant savings compared to a new model, while still providing the assurance of a warranty. # Visual style The ad has a clean and modern visual style. The production quality appears to be studio-shot, with even lighting and a focus on product presentation. The use of a solid background color and clear typography contributes to a scannable and professional aesthetic. The image treatment is minimal, with a focus on accurate color representation and sharp details. The overall style is designed to be eye-catching and informative, conveying a sense of trust and reliability. # Hooks Headline: Up to 70% less than new. Bet you didn't see that coming. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of new appliances. The phrase "Up to 70% less than new" directly targets consumers who are looking for budget-friendly options. # Value propositions - Significant cost savings compared to buying new - Peace of mind with a 1-year warranty - Access to quality appliances at affordable prices # Benefits - Up to 70% less than new # Features - Ninja AF400 Air Fryer - Refurbished - 1-year warranty # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting the benefits of buying refurbished appliances from Back Market. # Storyline - The ad opens with a bold statement: "Up to 70% less than new. Bet you didn't see that coming." This is intended to grab the viewer's attention and pique their curiosity about the cost savings of buying refurbished. The brand is speaking directly to the audience, challenging their expectations about the price of appliances. - The ad then introduces the product: "Ninja AF400 Air Fryer, refurbished, with a 1-year warranty, available on the Back Market app." This provides specific details about the product being offered and highlights the key benefit of a warranty, reassuring potential buyers. The brand is providing factual information about the product and its availability. - The ad concludes with the Back Market logo, reinforcing the brand and directing viewers to the platform where they can purchase the product. The brand is reinforcing its identity and providing a clear call to action.

# Ad summary A creator discusses her need for a new computer and how she partnered with Back Market to get a refurbished iMac for a fraction of the cost of a new one. # Brand positioning Back Market is presented as a cost-effective and sustainable alternative to buying new electronics. The brand is positioned for consumers who want to save money and reduce their environmental impact by purchasing refurbished devices in perfect condition. The brand pushes against the norm of always buying the latest and most expensive technology, instead promoting the value of refurbished products that are just as good as new. # Product The product being advertised is a refurbished iMac purchased from Back Market. The iMac is described as being in perfect condition and having the same amount of storage as a new one. The creator emphasizes that buying a refurbished iMac from Back Market is much cheaper than buying a brand new one, costing $900 compared to $3,000. She also highlights the sustainability aspect of buying refurbished electronics, noting that it's a good way to be cost-effective and sustainable. The ad addresses the purchase barrier of high cost by showcasing the significant savings offered by Back Market. # Visual style The ad has a casual, UGC feel, with natural lighting and a simple background. The editing style is straightforward, with static shots and smooth transitions. The production quality is decent, but not overly polished, which supports the intended tone of a relatable customer testimonial. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:04 For the last four years, I have been editing everything on my laptop. Visual: 00:00–00:04 The shot features a young woman with long, wavy dark hair, fair skin, and light eyes. She is wearing a black tank top and a gold necklace. She is sitting on a white couch in a well-lit living room. Behind her is a Christmas tree decorated with white and gold ornaments. The camera is stationary and focused on her face and upper body. # Funnel stage Consideration # Pain points The pain point is the high cost of buying a brand new computer, especially an iMac. The creator mentions that a new iMac with the same storage would have cost her $3,000, while she got a refurbished one from Back Market for $900. This signals the frustration of consumers who want high-quality electronics but can't afford the high price tag. # Value propositions - Save money by buying a refurbished iMac from Back Market - Reduce your environmental impact by buying refurbished electronics - Get a perfect condition iMac for a fraction of the cost of a new one # Benefits - Cost-effective - Sustainable - Amazing condition for a fraction of the cost # Features - Refurbished iMac - Perfect condition - Same amount of storage as a new one # Call to action None used. # Social proof - "I partnered with Back Market and I got pretty much a perfect condition iMac" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:19 00:00–00:19 The creator introduces herself and explains that she has been editing on her laptop for the past four years, even after college. She mentions that she also sometimes edits on her iPhone, which she finds embarrassing to admit. She then states that she wanted an iMac now that she has a bigger apartment and is doing photography more often. This sets up the problem of needing a better computer for her creative work. - 00:19–00:25 00:19–00:25 The creator reveals that she asked for a new laptop or iMac for Christmas but received an Anthropology candle instead. This adds a touch of humor and relatability to the story, as many people can relate to receiving unwanted gifts. - 00:25–00:29 00:25–00:29 The creator explains that she took matters into her own hands and partnered with Back Market. She states that she got a perfect condition iMac from Back Market and is excited about it. This introduces Back Market as the solution to her problem. - 00:29–00:32 00:29–00:32 The creator shows the iMac set up in her living room. This provides a visual demonstration of the product and its sleek design. - 00:32–00:46 00:32–00:46 The creator explains that she chose Back Market because it cost her $900, while a brand new iMac with the same storage would have cost $3,000. She emphasizes that the iMac is in perfect condition. This highlights the cost savings of buying from Back Market. - 00:46–00:58 00:46–00:58 The creator states that a benefit of Back Market is that it's cost-effective and sustainable. She adds that people will only want to hold onto a computer for about two years before getting the next newest thing. This reinforces the value proposition of Back Market as a sustainable and affordable option. - 00:58–01:06 00:58–01:06 The creator concludes by saying that Back Market is a good way to be sustainable, cost-effective, and find something in amazing condition for a fraction of the cost. She expresses her excitement to edit her pictures on the iMac and get rid of her old laptop. This provides a final endorsement of Back Market and its benefits.

# Ad summary This ad for Back Market features a refurbished MacBook Air M1 (2020) with a starting price of $308.00. The ad emphasizes the affordability of the product and encourages viewers to consider purchasing a refurbished device. # Brand positioning Back Market is presented as a marketplace for refurbished electronics, offering customers a more affordable and sustainable alternative to buying new devices. The brand positions itself as a reliable source for quality refurbished products, challenging the norm of always buying new. By offering refurbished devices, Back Market aligns with values of sustainability and affordability, appealing to consumers who are conscious of their environmental impact and budget. # Product The product featured is a refurbished MacBook Air M1 (2020). The ad highlights its availability on Back Market and emphasizes its affordability with a starting price of $308.00. The product is presented as a cost-effective option for those seeking a MacBook Air. The ad addresses the purchase barrier of high prices typically associated with Apple products by offering a refurbished alternative at a lower price point. # Visual style The ad has a clean and minimalist visual style. It features a white background, simple typography, and a clear product shot. The overall aesthetic is modern and straightforward, designed to quickly convey the key message of affordability and value. # Hooks Headline: $308.00* # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of new Apple products, particularly MacBooks, can be a barrier to entry for many consumers. # Value propositions - Starting at $308.00 on Back Market # Benefits - Affordable price # Features - Refurbished MacBook Air M1 (2020) # Call to action None used. # Social proof - "Price of a MacBook Air 13" (2022) observed on backmarket.com on September 23, 2025 # Point of view - Brand: The brand is presenting the product and its price, emphasizing the value and affordability of purchasing a refurbished MacBook Air from Back Market. # Storyline - The ad opens with the price of a refurbished MacBook Air M1 (2020) on Back Market, immediately grabbing the viewer's attention with an appealing offer. The brand is telling the audience that they can get a MacBook Air for a fraction of the cost of a new one. - Next, the ad shows an image of the MacBook Air, reinforcing the product being offered. The brand is showing the audience the product they are advertising. - The ad then states, "You read that right," emphasizing the unbelievable nature of the price and encouraging the viewer to take a second look. The brand is speaking directly to the audience, highlighting the value of the offer. - Finally, the ad displays the Back Market logo, reinforcing brand recognition and directing the viewer to their platform. The brand is reminding the audience where they can find this deal.

# Ad summary This image ad for Back Market promotes the opportunity to sell old devices for up to $700. The ad features a pair of white Apple Airpod Pros in their charging case against a bright green background. # Brand positioning Back Market is presented as a modern, tech-savvy brand that offers a convenient way for consumers to sell their used electronics. The brand positions itself as a marketplace for pre-owned devices, providing an alternative to traditional retailers and promoting sustainability by extending the life cycle of electronics. The brand aims to occupy a space in the consumer's mind as a reliable and trustworthy platform for buying and selling used tech, emphasizing value and environmental responsibility. # Product The product featured is a pair of white Apple Airpod Pros in their open charging case. The Airpod Pros are wireless earbuds designed for listening to audio and making calls. The charging case is white, glossy, and rounded, with a visible green light inside, indicating a charging status. The ad highlights the opportunity to get up to $700 for your old devices, suggesting that Back Market offers a competitive price for used electronics. The ad addresses the purchase barrier of upgrading to new devices by offering a way to offset the cost through selling old ones. # Visual style The ad has a clean and minimalist visual style, with a focus on the product and a bright, eye-catching color scheme. The production quality appears to be high, with a studio-shot image and professional typography. The visual motif is simple and direct, with a focus on clarity and ease of understanding. The image treatment includes background removal and color grading to create a consistent and visually appealing aesthetic. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: It's cash out season. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people may have old devices lying around that they are not using, representing a potential source of untapped value. The phrase "cash out season" suggests that now is the ideal time to convert these unused devices into cash. # Value propositions - Get up to $700 for your old devices. # Benefits - Get up to $700 # Features - Old devices # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting its services and highlighting the benefits of selling used devices through its platform. # Storyline - The ad opens with the message that "It's cash out season," which is intended to grab the viewer's attention and create a sense of urgency or opportunity. The brand is telling the viewer that now is the time to sell their old devices. - The ad continues by stating, "Get up to $700 for your old devices," which is intended to provide a concrete incentive for the viewer to consider selling their devices to Back Market. The brand is telling the viewer about the potential financial benefit of using their service. - The ad concludes with the Back Market logo, which is intended to reinforce brand recognition and provide a clear call to action. The brand is telling the viewer where they can go to take advantage of the offer.

# Ad summary This ad for Back Market promotes refurbished iPad Pro 12.9 2022 models. The ad highlights the cost savings of buying refurbished and includes a 1-year warranty. # Brand positioning Back Market is presented as a provider of refurbished electronics, offering a cost-effective and reliable alternative to buying new. The brand aims to occupy the space of a trustworthy marketplace for pre-owned devices, emphasizing value and peace of mind through warranties. By offering products that are "up to 70% less than new," Back Market positions itself against the norm of always buying the latest, most expensive technology. The brand's positioning is functional, focusing on affordability and reliability. # Product The product being advertised is the refurbished iPad Pro 12.9 2022. The ad highlights that purchasing this refurbished model can save customers up to 70% compared to buying a new one. It emphasizes that the refurbished iPad comes with a 1-year warranty, addressing the purchase barrier of reliability often associated with used electronics. The ad aims to convey that this is a smart, economical choice without sacrificing quality or security. # Visual style The ad has a clean and minimalist visual style. It features a simple product shot against a solid background, with clear and concise text. The overall aesthetic is modern and straightforward, emphasizing the value proposition of the product. # Hooks Headline: Up to 70% less than new, tablet the good times roll. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the concern that refurbished electronics may be unreliable. The phrase "with a 1-year warranty for peace of mind" directly counters this concern. # Value propositions - Save money by purchasing a refurbished iPad Pro 12.9 2022. - Get a 1-year warranty for peace of mind when buying refurbished. # Benefits - Up to 70% less than new - Peace of mind # Features - Refurbished iPad Pro 12.9 2022 - 1-year warranty # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, as it promotes the benefits of purchasing a refurbished iPad Pro 12.9 2022 from Back Market. # Storyline - The ad begins by stating that the product is "Up to 70% less than new," immediately grabbing the viewer's attention with the potential cost savings. This is told from the brand's perspective, highlighting the value proposition of choosing refurbished over new. This is included to draw in price-conscious consumers. - The ad then shows an image of the iPad Pro 12.9 2022, visually presenting the product being offered. This is from the brand's perspective, showcasing the product in a clean and appealing way. This is included to give the viewer a clear idea of what they are buying. - The ad continues by stating, "Get the iPad Pro 12.9 2022, refurbished, with a 1-year warranty for peace of mind." This reinforces the product's availability and highlights the added benefit of a warranty. This is from the brand's perspective, building trust and reducing concerns about buying refurbished. - The ad concludes with the Back Market logo, reinforcing brand recognition and providing a clear identifier of where to purchase the product. This is from the brand's perspective, solidifying the source of the offer and encouraging the viewer to associate the benefits with the brand.

# Ad summary This ad for Back Market promotes refurbished iPhones. The ad highlights the brand's commitment to quality and transparency by allowing customers to select the condition of the phone they want to purchase. The ad features a photo of an iPhone 15 and lists the prices for different conditions, ranging from Fair to Premium. # Brand positioning Back Market is presented as a transparent and quality-focused marketplace for refurbished electronics. The brand emphasizes customer choice by allowing them to select the condition of the device they purchase, while Back Market ensures the quality. This positioning aims to build trust and confidence in the refurbished market, appealing to consumers who seek value without compromising on reliability. The brand pushes against the norm of buying new electronics by offering a sustainable and cost-effective alternative. # Product The product featured is a refurbished iPhone 15, available in multiple conditions ranging from Fair to Premium. The ad highlights that customers can select the condition they prefer, with corresponding prices listed for each option. This approach addresses the purchase barrier of uncertainty often associated with refurbished electronics by providing transparency and choice. The ad showcases the iPhone 15's design and emphasizes the availability of different quality tiers to suit various needs and budgets. The ad aims to convince viewers that buying a refurbished iPhone 15 from Back Market is a reliable and affordable option. # Visual style The ad has a clean and minimalist visual style. The background is white, and the color palette is limited to black, white, and light blue. The product is prominently displayed, and the text is clear and easy to read. The overall aesthetic is modern and professional. # Hooks Headline: No surprises here. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the uncertainty and lack of transparency often associated with buying refurbished electronics. The phrase "No surprises here" directly counters the fear of hidden defects or misrepresented product conditions. # Value propositions - Select the condition you prefer for your refurbished iPhone 15, ensuring you get the quality you expect at a price that fits your budget. # Benefits - Quality ensured by Back Market - Transparency in product condition - Cost savings compared to buying new # Features - Refurbished iPhone 15 - Available in Fair, Good, Excellent, and Premium conditions # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating its commitment to quality and transparency by allowing customers to select the condition of the phone they want to purchase. # Storyline - The ad opens with the message "No surprises here. You select the condition, we ensure the quality," which is intended to reassure potential customers about the transparency and reliability of Back Market's refurbished products. The brand is telling the audience that they can trust the quality of the products, as they ensure it. - The ad then showcases a Refurbished iPhone 15, accompanied by a list of conditions (Fair, Good, Excellent, Premium) and their corresponding prices. This is intended to demonstrate the range of options available and the cost savings compared to buying a new device. The brand is showing the audience the different options they have to choose from. - The ad concludes with the Back Market logo and a disclaimer stating "Prices of a refurbished iPhone 12 64GB (Green) observed on backmarket.com on September 23, 2005. Price set by the refurbisher." This is intended to provide additional context and transparency about the pricing and sourcing of the refurbished iPhones. The brand is providing additional information to the audience.

# Ad summary This ad for Back Market encourages users to sell their old devices for up to $700. # Brand positioning Back Market is presented as a platform that allows users to sell their old devices for cash. The brand positions itself as a convenient way to get money for unwanted electronics, with the ad highlighting the potential to earn up to $700. The brand aims to occupy the space of a reliable and accessible marketplace for buying and selling refurbished electronics, promoting a value proposition centered around financial benefit and decluttering. # Product The product being advertised is Back Market's service for buying used electronics. The ad highlights the opportunity for users to sell their old devices, specifically mentioning the potential to earn up to $700. The ad targets individuals who have old or unused electronics and are looking to make money from them. The ad addresses the purchase barrier of not knowing what to do with old devices by presenting a simple solution: sell them to Back Market for cash. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot, with a focus on showcasing the product against a solid background. The image treatment includes background removal and color grading to create a visually appealing and consistent aesthetic. The typography is large and bold, enhancing scannability in the feed. # Hooks Headline: It's cash out season. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that people have old devices lying around that they are not using and could be turned into cash. # Value propositions - Get up to $700 for your old devices. # Benefits - Get up to $700 # Features - old devices # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message throughout the ad, from the initial hook to the final brand logo. The brand is presenting the value proposition and encouraging viewers to sell their old devices. # Storyline - The ad opens with the phrase "It's cash out season," immediately setting the tone and intention of the ad. This is the brand speaking, and it is meant to grab the viewer's attention and introduce the concept of selling old devices for cash. - The ad continues by stating, "Get up to $700 for your old devices." This is the brand speaking, and it is meant to provide a specific incentive and highlight the potential financial benefit of using Back Market's service. - The ad concludes with a visual of a Nintendo Switch and the Back Market logo. This is the brand speaking, and it is meant to visually reinforce the type of devices that can be sold and to promote brand recognition.

# Ad summary This image ad for Back Market promotes the opportunity to sell old devices for up to $700. The ad features a stylized image of a folding tablet or phone against a light green background. # Brand positioning Back Market is presented as a modern, tech-forward company that provides a platform for buying and selling used electronics. The brand aims to occupy the space of a reliable and sustainable marketplace for refurbished devices, offering an alternative to purchasing new electronics. By focusing on the value of old devices, Back Market positions itself as a resource for consumers looking to make money from their unused technology while promoting a circular economy. # Product The product being advertised is Back Market's service for buying used electronics. The ad highlights the opportunity for customers to sell their old devices, specifically mentioning the potential to receive up to $700. The ad targets individuals who have unused or outdated electronics and are looking to monetize them. The service addresses the purchase barrier of electronics sitting unused by offering a financial incentive to sell them through Back Market. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The use of a bright, solid background and a stylized product image creates a visually appealing and easily scannable design. The overall aesthetic is polished and professional, suggesting a reliable and trustworthy brand. # Hooks Headline: It's cash out season. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having unused or outdated electronics that are not generating any value. The phrase "your old devices" implies that the target audience has devices that are no longer in use and could be turned into cash. # Value propositions - Opportunity to earn up to $700 by selling old devices # Benefits - Get up to $700 for your old devices # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, as it promotes the service of selling old devices through Back Market and highlights the potential financial benefits. # Storyline - The ad opens with the phrase "It's cash out season," immediately conveying the message that now is the opportune time to sell old devices. This is told from the brand's perspective, setting the stage for the offer. - The ad continues by stating, "Get up to $700 for your old devices," which is a direct offer from the brand, specifying the potential financial benefit of using Back Market's service. This builds on the initial statement by providing a concrete incentive. - The ad concludes with the Back Market logo, reinforcing the brand's identity and providing a clear call to action to engage with their platform. This is from the brand's perspective, solidifying the message and directing the audience to their service.

# Ad summary This ad for Back Market features a smartphone and highlights the price difference between buying new and buying from Back Market. The ad copy emphasizes that while the universe is expanding, Back Market's prices are not. # Brand positioning Back Market is presented as a smart alternative to buying new electronics. The brand positions itself as a provider of refurbished devices at significantly lower prices, appealing to budget-conscious consumers. By highlighting the price difference, Back Market emphasizes the value and savings customers can achieve by choosing their platform over traditional retailers. The brand aligns with values of sustainability and affordability, pushing against the norm of constantly buying new electronics and promoting a more eco-friendly approach to consumption. # Product The ad features a smartphone, specifically a refurbished Samsung Galaxy S23, as indicated in the fine print. The phone is shown with a dark screen featuring a light streak, suggesting a modern design. The ad highlights the price difference between buying the phone new ($443.32) and buying it on Back Market ($319.00). This price comparison serves as the main selling point, emphasizing the cost savings available to consumers who choose to purchase refurbished devices through Back Market. The ad addresses the purchase barrier of high prices by offering a more affordable alternative. # Visual style The ad has a clean and minimalist visual style. It features a simple layout with a focus on the product and price comparison. The use of a solid light green background and dark green text creates a visually consistent and easy-to-read design. The production quality appears to be highly polished, with professional product photography and typography. # Hooks Headline: The universe is expanding. Its prices are not. # Funnel stage Middle of funnel (Consideration) # Pain points The high cost of new electronics. The ad directly addresses this by highlighting the price difference between new and refurbished devices. # Value propositions - Save money by buying refurbished devices on Back Market - Get a refurbished Samsung Galaxy S23 for $319.00, compared to the new price of $443.32 # Benefits - Lower prices compared to buying new # Features - Refurbished smartphones - Price of a refurbished Samsung Galaxy S23 # Call to action None used. # Social proof - "Price of a refurbished Samsung Galaxy S23 observed on backmarket.com on April 1, 2025. Price set by the refurbisher" # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the value and savings offered by Back Market. # Storyline - The ad opens with the statement, "The universe is expanding. Its prices are not." This is intended to grab the viewer's attention by contrasting the ever-increasing cost of living with Back Market's stable prices. The brand is telling the audience that they offer a solution to rising costs. - The ad then presents a specific price comparison for a smartphone, showing the "Starting at" price on Back Market as $319.00 and the "New price" as $443.32. This is intended to demonstrate the savings available by purchasing from Back Market. The brand is showing the audience the tangible benefits of choosing their platform. - The ad concludes with the Back Market logo and a disclaimer providing additional context about the pricing. This is intended to build trust and credibility by providing transparency about how the prices are determined. The brand is providing additional information to reassure the audience.

# Ad summary This ad for Back Market features a refurbished Shark vacuum cleaner. The ad highlights the cost savings of buying refurbished and the 1-year warranty. # Brand positioning Back Market is presented as a marketplace for refurbished electronics. The brand aims to occupy the space in the consumer's mind as a reliable and affordable alternative to buying new. The brand promotes values of sustainability and smart consumerism by offering products that are 'less than new' but still functional and warrantied. Back Market pushes against the norm of always buying new electronics, offering a functional and economical choice. # Product The product featured is a refurbished Shark IW3611 vacuum cleaner. It is described as being available 'at up to 70% less than new' and comes with a 1-year warranty when purchased on the Back Market app. The vacuum cleaner is presented as a cost-effective and reliable option for consumers looking to save money without sacrificing quality. The ad addresses the purchase barrier of uncertainty associated with refurbished products by highlighting the warranty. # Visual style The ad has a clean and minimalist visual style. The product is well-lit and presented against a solid color background. The typography is simple and legible. The overall effect is modern and approachable. # Hooks Headline: At up to 70% less than new, it cleans up pretty nice. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of the high cost of new electronics. The ad states 'At up to 70% less than new,' which directly counters the financial barrier of buying new. # Value propositions - Save money by buying a refurbished Shark IW3611 vacuum cleaner with a 1-year warranty. # Benefits - At up to 70% less than new # Features - Refurbished - 1-year warranty # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, highlighting the benefits of purchasing a refurbished Shark vacuum cleaner from Back Market. # Storyline - The ad opens with a value proposition, stating that the product is 'At up to 70% less than new, it cleans up pretty nice.' This is intended to immediately grab the viewer's attention with the potential cost savings. The brand is telling this part of the story, highlighting the value of buying refurbished. This moment progresses the overall narrative by establishing the primary benefit of the product: affordability. - The ad then provides specific product information, stating 'Get the Shark IW3611 vacuum cleaner, refurbished, with a 1-year warranty on the Back Market app.' This is intended to provide credibility and reassurance. The brand is telling this part of the story, emphasizing the reliability of the product. This moment progresses the overall narrative by addressing potential concerns about buying refurbished electronics. - The ad concludes with the Back Market logo, reinforcing the brand and where the product can be purchased. This is intended to drive brand recognition and encourage viewers to explore the Back Market app. The brand is telling this part of the story, directing the viewer to their platform. This moment progresses the overall narrative by providing a clear call to action.

# Ad summary A woman shops on Back Market for an Apple Watch as a gift for her grandma. She checks the trade-in value of her iPad and is impressed by the amount she can get back. # Brand positioning Back Market is presented as an affordable and sustainable option for buying tech. The brand offers refurbished audio, phones, tablets, and home appliances in great condition. The ad also highlights the brand's trade-in program, which allows customers to receive money for their old devices. # Product The ad features refurbished tech products available on Back Market, including audio devices, phones, tablets, and home appliances. The ad highlights the trade-in program, which allows customers to receive money for their old devices. The ad also features an Apple Watch Series 10 in excellent condition, which the presenter purchases as a gift for her grandma. # Visual style The ad has a polished, UGC feel. The editing style is simple, with static shots and smooth transitions. The production quality is high, which supports the intended tone of a casual recommendation. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:06 Hi guys, so I'm sitting at home doing a little online shopping and I ended up on Back Market, which is an affordable and sustainable option when it comes to buying your tech. Visual: 00:00–00:02 A woman with her hair in a bun, wearing glasses, a black sweatshirt, and jeans walks through an apartment holding a laptop. The apartment has a kitchen with gray cabinets and a marble countertop, as well as a living room with a gray rug and a round coffee table. The camera is stationary and shows a wide shot of the woman walking through the apartment. / 00:02–00:06 The woman sits at a table in front of a window with a view of a city skyline. She opens her laptop and begins browsing the Back Market website. A screen recording of the Back Market website is overlaid on the laptop screen. The camera is stationary and shows a medium shot of the woman sitting at the table. # Funnel stage Consideration # Pain points None used. # Value propositions - Affordable and sustainable option when it comes to buying your tech - Get money for your old devices with the trade-in program # Benefits - Save money on tech - Help the environment by buying refurbished products - Get money for your old devices # Features - Affordable tech - Sustainable option for buying tech - Refurbished audio, phones, tablets, and home appliances - Trade-in program # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is shopping on Back Market. # Storyline - 00:00–00:06 00:00–00:06 The presenter introduces herself and states that she is doing some online shopping and ended up on Back Market, which she describes as an affordable and sustainable option when it comes to buying tech. This is intended to introduce the brand and its value proposition to the audience from the perspective of a customer. - 00:07–00:10 00:07–00:10 The presenter states that she started off on the deals page and that they had such good stuff. This is intended to highlight the variety of products available on Back Market from the perspective of a customer. - 00:11–00:15 00:11–00:15 The presenter lists the types of products available on Back Market, including audio, phones, tablets, and home appliances, all refurbished and in really great condition. This is intended to showcase the range and quality of products available on Back Market from the perspective of a customer. - 00:15–00:23 00:15–00:23 The presenter states that she got curious and decided to quickly check out their trade-in program just to see. She put in her iPad info and got over $560 back. This is intended to highlight the value of the trade-in program from the perspective of a customer. - 00:23–00:34 00:23–00:34 The presenter states that the trade-in value got her attention, so she went back to shopping because she was here with a purpose and found this Apple Watch in excellent condition. She called her mom to ask if her grandma would like it and obviously confirmed the color. This is intended to show the ease of finding and purchasing products on Back Market from the perspective of a customer. - 00:34–00:44 00:34–00:44 The presenter states that it really is that easy and such a great option if you're looking to get yourself, your family, or your friends quality tech to kick off the new year. She ends by saying happy shopping everyone. This is intended to encourage viewers to shop on Back Market from the perspective of a customer.