How Artifact Uprising Advertises on Meta

# Ad summary This ad showcases Artifact Uprising photo books, highlighting their fine art quality and the joy of reliving family travel memories through printed photos. # Brand positioning Artifact Uprising positions itself as a premium service specializing in transforming digital memories into tangible, high-quality printed products. It aligns with a lifestyle that values preserving and styling personal memories, offering a way to relive family travels through beautifully crafted photo books. The brand aims to occupy a space in the consumer's mind as a go-to for signature fine art quality in photo books, prioritizing both the aesthetic appeal and the emotional connection associated with printed memories. The positioning is emotional, tapping into the joy and nostalgia associated with reliving cherished moments. # Product The featured product is a photo book from Artifact Uprising, designed to transform digital travel memories into a tangible keepsake. These books come in magazine quality with fine art paper. They are a means of preserving family travel memories in a physical format. The product's USP is its ability to provide a high-quality, magazine-like feel. The ad showcases the use occasion of reliving family travels through printed photos, with a family shown enjoying the book together at home. The purchase barriers addressed are the transition from digital photos to high-quality, tangible memories. # Visual style The ad has a polished commercial aesthetic, with a blend of bright, natural lighting and clean, airy settings. The editing style incorporates smooth transitions and static shots, creating a calm and inviting atmosphere. The pacing is moderate, around 15 CPM, and remains consistent throughout the ad, which enhances the relaxed tone and allows viewers to focus on the visuals and message. # Hooks Spoken: 00:02–00:05 I like to choose Artifact Uprising for that signature fine art quality Text overlay: 00:02–00:05 I like to choose Artifact Uprising for that signature fine art quality Visual: 00:02–00:05 A child in a white and blue baseball tee and camo pants uses a box cutter to open a box. The box has the Artifact Uprising logo on it. An adult hand helps the child with the box. Text overlay: "I like to choose Artifact Uprising for that signature fine art quality". # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration addressed is the challenge of transforming digital memories into tangible keepsakes. "The kids were so excited to see their memories on print" highlights the desire to have physical mementos of cherished experiences. # Value propositions - Signature fine art quality - Magazine quality feel # Benefits - "Reliving all our family travels one page at a time" - "Memories that live where we do" # Features - Magazine quality - Fine art paper # Call to action None used. # Social proof - "I like to choose Artifact Uprising for that signature fine art quality" – Customer # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing their experience with Artifact Uprising. # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showcasing styled photo books on a table. - 00:02–00:07 00:02–00:07 The scene transitions to a child using a box cutter to open an Artifact Uprising package. - 00:07–00:10 00:07–00:10 The next shot shows a family sitting on a couch together and reliving travel memories. - 00:10–00:17 00:10–00:17 The ad ends by showcasing a set of styled Artifact Uprising photo books on a table.

# Ad summary This ad showcases matching frames as the key to creating a modern gallery wall. It highlights a 20% discount and features images of families in the frames, appealing to those who value home decor and family memories. # Brand positioning The brand is presented as a facilitator of modern home decor, particularly focused on gallery walls. It occupies a space in the market that values aesthetics and organization in home design, suggesting that customers should care because the brand offers a simple solution to achieve a cohesive and stylish look. The brand aligns with a lifestyle that appreciates curated spaces and emotional connections through displayed memories. Rather than pushing against category norms, it embraces and simplifies the process of creating visually appealing gallery walls, focusing on the functional aspect of uniformity in frames to achieve an aesthetically pleasing result. # Product The featured product is a set of matching picture frames designed to create a cohesive and modern gallery wall. The frames are implied to be for anyone who wants to display family photos in a stylish and organized way. While the exact features aren't explicitly stated, the ad implies that uniformity in frame design is the key selling point. The use occasion is centered around creating gallery walls to showcase personal photos, particularly family memories. A potential purchase barrier addressed is the complexity and potential disorganization of mismatched frames in a gallery wall, which the product resolves through consistent design. # Visual style The ad has a clean and modern aesthetic, achieved through studio-shot, the grid layout, and soft lighting. The image treatment includes color grading to create a warm and inviting tone. Typography is integrated in a simple and legible manner. The style aligns with platform norms by showcasing visually appealing content in-feed, designed to capture attention with its polished and cohesive look. # Hooks Headline: Matching Frames # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that mismatched frames can ruin the aesthetic of a gallery wall. Visual: Mismatched frames would create a messy, unorganized look. # Value propositions - Achieve a modern gallery wall with matching frames. # Benefits - Secret to a Modern Gallery Wall # Call to action None used. # Point of view - Brand: The entire ad showcases the brand’s products and their ability to create modern gallery walls, aligning with the brand's messaging and aesthetic. - Customer: The photos within the frames depict family moments, suggesting the customer's personal connection to these memories. # Storyline - The ad starts with a visual of a gallery wall featuring six matching frames filled with family photos. This is intended to capture the viewer's attention and showcase the end result, which is a beautifully arranged and modern gallery wall, and is conveyed from the brand's perspective. - The ad copy highlights that "Matching Frames Are the Secret to a Modern Gallery Wall" implying that consistency in frames is essential for achieving a stylish look. This reinforces the brand’s solution to the problem of disorganized gallery walls and is conveyed from the brand's perspective. - A badge highlights a "20% OFF" offer. This motivates the viewer to take immediate action and is conveyed from the brand's perspective.

# Ad summary A lifestyle image showing a bowl of photos on top of a photo album on a wooden table with a gray couch in the background. A caption reads "TRENDING NOW: The Analog Home" and "TRY IT WITH PHOTO PRINTS". # Brand positioning The brand is presented as a facilitator of tangible memories and physical keepsakes, contrasting with the increasingly digital nature of modern life. It caters to individuals seeking to create cozy, personalized spaces filled with meaningful, physical mementos. The brand aligns with values of nostalgia, sentimentality, and the enjoyment of traditional, hands-on ways of preserving memories, implicitly pushing back against purely digital archiving. Brand positioning is more emotional than functional, focusing on personal connections, sentimental value, and the creation of a warm, inviting home environment. # Product The product being advertised is photo prints. While not explicitly named, these are small, square prints of personal photos that bring analog warmth to digital memories. They are intended for anyone looking to make digital memories tangible, arrange them as décor, and add a personal touch to their home, evoking feelings of warmth and nostalgia. The prints address the modern purchase barrier of photos being ‘stuck’ on digital devices by offering an easy way to display and interact with them physically. The product is presented as a means to transform memories into décor, ideal for creating cozy, personalized spaces. # Visual style The ad has a warm, inviting visual style with a focus on creating a cozy, lived-in aesthetic. The image is well-lit, giving the impression of natural light. The staging feels casual and authentic. The color palette is muted, with earth tones and soft neutrals dominating the scene. # Hooks Headline: TRENDING NOW: The Analog Home # Funnel stage Top of funnel (Awareness) # Pain points Digital photos are "stuck" on phones and computers. # Value propositions - Making memories tangible # Benefits - Analog feel to digital memories - Home decor # Features - Photo prints # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall image and text suggest that photo prints are a desirable and trending item for home decor. # Storyline - The ad starts with a lifestyle shot of photos in a bowl, immediately establishing a visually appealing scene that emphasizes the ‘analog home’ concept. The brand is highlighting a trending aesthetic, positioning physical photo prints as a desirable element in contemporary home decor. The viewer is meant to experience the desire to bring this aesthetic to their own homes. - The lower caption suggests a specific action: using photo prints to achieve the look. This provides a tangible step that addresses the viewer’s curiosity, bridging the gap between inspiration and action. The brand is encouraging the viewer to take inspiration from the photo and implement it in their own home.

# Ad summary An advertisement for framed pictures features two black and white photos of babies in bright red frames on top of a wooden dresser with a floral wallpaper in the background. The ad promotes the product as a perfect pop of color for a nursery. # Brand positioning The brand is positioned as offering a way to celebrate and preserve precious memories, particularly for families with young children. The ad highlights the emotional connection associated with capturing and displaying cherished moments, presenting its products as a means of adding a personal and decorative touch to a baby's nursery. By focusing on aesthetic appeal and sentimental value, the brand aims to occupy a space in the consumer's mind as a provider of high-quality framing solutions that enhance the atmosphere of a child's room. # Product The featured product is a framed photo. The ad presents two photos of babies in bright red frames. The frames provide a vibrant contrast against the black-and-white photos of the babies, adding a pop of color to the surrounding environment. The frames are suitable for a baby's nursery and the product is positioned as a way to personalize the nursery decor and add a sentimental touch. # Visual style The ad features a staged, interior shot with a focus on home decor. The aesthetic is warm and inviting, with a vintage-inspired wallpaper pattern and classic wooden furniture. The overall image has a cozy and sentimental feel, appealing to emotions related to family and memories. The composition is carefully arranged to showcase the product in a complementary setting. # Hooks Headline: The Perfect Pop of Color # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - A framed photo provides the perfect pop of color for their nursery. # Benefits - Perfect Pop of Color - FOR THEIR NURSERY # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is highlighting a product that will add a pop of color to your baby's nursery. # Storyline - The ad shows two framed photos of babies on top of a wooden dresser, with text overlayed on top. The brand is presenting its product as the perfect pop of color for a nursery.

# Ad summary The ad showcases custom photo books in a cozy, home setting, inviting viewers to create personalized keepsakes. # Brand positioning This brand is positioned as a provider of personalized and sentimental items for the home, specializing in custom photo books. The brand is subtly presented as a source for turning memories into tangible keepsakes, fitting seamlessly into a cozy, well-curated domestic lifestyle. There are no explicit claims about product quality, cost or speed, but the overall impression is of a brand that values thoughtful personalization over mass-produced alternatives. The brand presents itself as a facilitator of sentimental connection. # Product The product is a custom photo book, designed to preserve personal memories in a physical format. The ad emphasizes personalization and a professional product by showing an open photo book displaying high-quality images in its pages. It is suggested that the photo book acts as a modern coffee table book. The photo book provides an alternative to digital photo storage by creating a tangible, curated collection of personal photos, enabling consumers to craft individualized keepsakes. # Visual style The ad features a lifestyle aesthetic with warm, natural lighting and a shallow depth of field. The scene appears to be professionally photographed to feel cozy and inviting. The composition is carefully arranged, with the product placed among decorative items to create a sense of effortless, curated style. The typography is clean and legible, overlayed without distracting from the overall image. The flatlay composition enhances scannability, while the lifestyle context aims to resonate with users interested in home decor and personalization. # Hooks Headline: Home Made Personal # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of memories being trapped on digital devices with no easy way to enjoy or share them physically. The visual depicts a hand selecting photos to place in the photo book, suggesting a direct solution to this digital detachment. # Value propositions - Custom photo books that make memories personal. # Benefits - Personal memories preserved # Features - Custom photo books # Call to action None used. # Social proof - None used. # Point of view - Customer: The entire image is framed to showcase the photo book in an aspirational, domestic lifestyle setting, suggesting the viewer's perspective is that of someone considering how the product would fit into their own home. - Brand: The brand's POV is present in the headline 'Home Made Personal WITH CUSTOM PHOTO BOOKS', which clearly communicates the core offering and value proposition. # Storyline - The image opens with a flatlay of a coffee table, showing an open photo book amongst other decorative items. The intention is to depict the product in a lifestyle setting, signaling that the photo book is aesthetically pleasing and part of a well-curated home. The audience experiences this moment from a lifestyle perspective, observing the scene as an aspirational view of a domestic space. - The storyline progresses by adding a hand placing a small dish holding photos onto the table. This suggests the ongoing process of selecting memories to add to the photo book, reinforcing the theme of personal curation. The audience experiences this moment from the brand's perspective, showcasing the product's role in preserving memories. - The image features supporting books and a flower vase around the open photo book to enhance the coffee table setting. This shows the photo book in relation to its environment, illustrating its potential as a decorative object. The audience experiences this from a lifestyle POV, observing the scene as an attractive and inviting display. - The image shows the headline and subheadline to highlight the brand's value proposition, personal creation. This is intended to draw attention to the customizability of the photo book and entice the viewer to learn more. The audience experiences this moment from the brand's perspective, receiving a clear message about the product's key features.

# Ad summary This ad features a personalized photo book that commemorates a baby's adventures with their father. The book contains photos of the baby and father with captions for each photo. The ad showcases the baby and father enjoying the book together. # Brand positioning This ad showcases a brand that specializes in creating personalized photo books, specifically designed to capture and celebrate life's precious moments. The company appears to emphasize creating a tangible, lasting keepsake of personal memories. The brand positions itself as a creator of sentimental products that strengthen emotional bonds, particularly between family members. Rather than simply providing a service, the brand provides an emotional experience, allowing people to relive their memories through a customized, physical medium. # Product The product featured in the ad is a custom photo book. The book allows users to compile and arrange their personal photos. Each page features a different photograph accompanied by a custom caption. The cover is a glossy hardcover with a photo, and the pages are thick and sturdy. The pages appear to be printed in full color. This product is designed to be a keepsake for families to look back on happy memories. # Visual style The ad has a warm, family-friendly aesthetic with soft, natural lighting. The editing is simple with smooth transitions and no special effects, which contributes to the authentic feel. The pacing is moderate, allowing viewers to take in the images and text on each page of the photo book. # Hooks Spoken: 00:06–00:07 [Man] Every time with Baba is one of my favorite things. Text overlay: 00:06–00:09 Everytime with Baba is one of my favorite things. Visual: 00:06–00:08 A man wearing a green shirt and jeans sits in a white chair. He hands the book to a toddler wearing a brown sweater with the name "Eloise" on it. The background includes a neutral-patterned rug and a white chair. # Funnel stage Top of funnel (Awareness) # Pain points No explicit pain point is mentioned. # Value propositions - Tangible, lasting keepsake of personal memories. - An emotional experience, allowing people to relive their memories through a customized, physical medium. # Benefits - Keepsake to look back on happy memories. - Strengthens the bond between the father and daughter. # Features - Hardcover book with glossy cover. - Custom photos printed on each page. - Custom captions for each photo. # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of someone who has purchased the product. # Storyline - 00:00–00:02 The camera pans across the cover of a photo book. - 00:02–00:05 00:02–00:05 The camera pans through the pages of the book, showcasing the baby's adventures with her dad. The pages show photos with captions. - 00:05–00:08 00:05–00:08 A toddler is handed the photo book. The baby sits with her father and they begin to read the book together. - 00:08–00:16 00:08–00:16 The father and daughter turn through the pages of the book, pointing at different elements in the photos. The father reads to his daughter. They share a bonding moment.

# Ad summary This ad features a photo book product as part of a baby gift basket. The ad highlights the personalization of the photo book. # Brand positioning The brand creates personalized photo books that are presented as meaningful gifts. The brand promotes sentimentality and creating lasting memories. By showcasing the product in a curated gift basket, the brand positions the book as a high-quality, thoughtful item that stands out from generic gifts. The brand focuses on the emotional connection and family values that photo books represent. # Product The advertised product is a personalized photo book. The ad shows a small, hardcover book with a custom cover featuring a family photo. The book's pages are thick and colorful, with photos of a baby along with names and captions. The photos appear to be professionally printed with a matte finish. The book is designed to be a keepsake and is shown as part of a larger gift for a baby. # Visual style The ad has a warm and inviting aesthetic with a clean and simple presentation. The video uses natural lighting and focuses on close-up shots to highlight the details of the product. The editing is straightforward with smooth transitions, creating a cohesive and visually appealing presentation. # Hooks Text overlay: 00:00–00:02 / My Favorite People Visual: 00:00–00:02: A person's hands hold a photo book titled "My Favorite People." The cover shows a family photo of a mother, father, and baby. In the background is a baby gift basket filled with stuffed animals, baby shoes, and other toys. The basket sits on a dark wood table against a white brick wall. # Funnel stage Top of funnel (Awareness) # Pain points Generic baby gifts lack a personal touch and often end up unused or forgotten. # Value propositions - The photo book's personalization adds sentimental value, making it a treasured keepsake. - The physical format provides a tangible way to preserve and share memories. # Benefits - Creates a meaningful keepsake - Perfect as a unique baby gift - Showcases precious memories # Features - Personalized cover with family photo - Thick, colorful pages - Customizable photos and captions # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The visuals focus on showcasing the product and its features from the brand's perspective. # Storyline - 00:00–00:02 The ad begins with a shot of a personalized photo book within a baby gift basket. - 00:02–00:04 The book is then opened to reveal a baby's photo and name. - 00:04–00:06 The pages of the photo book are quickly flipped through to showcase different photos and names. - 00:06–00:07 The photo book is set back into the gift basket with other baby-related items.

# Ad summary An advertisement featuring six family photos hanging on a wall, promoting a sale on personalized wall art. # Brand positioning This brand seems to occupy the space of providing personalized home decor that focuses on showcasing memories and family connections. The brand emphasizes turning houses into homes by allowing customers to display their personal stories through wall art. This positions the brand as more than just a home decor provider, suggesting they offer a way to emotionally connect with and personalize living spaces, thereby creating a warm, inviting family environment. # Product The product featured is framed family photos, presented as a way to personalize home decor. These are square, framed prints displayed on a wall as a set. The photos appear to capture candid moments of family life, from parents caring for babies to families laughing together. The ad does not explicitly mention materials or sizes but implies the photos are of high quality and suitable for creating a gallery-style wall display. The advertised offer of "UP TO 20% OFF SITEWIDE" directly addresses the purchase barrier of cost, encouraging viewers to invest in personalizing their spaces with these photo displays. # Visual style The ad features a lifestyle-oriented visual style with a focus on home decor. The shot is well-lit and staged to create a warm and inviting atmosphere. The image treatment includes soft lighting and muted colors to give a cozy, family-oriented feel. The overall aesthetic suggests a modern, minimalist home, likely targeting an audience that appreciates simplicity and personalization in their living spaces. # Hooks Headline: Make Your Walls Personal # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Creating a personalized home environment through custom wall art. - Showcasing family memories through framed photos. # Benefits - Personalize your walls # Features - Framed photos # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view appears in the top caption which says "Make Your Walls Personal" promoting the service they provide. - Brand: This point of view is in the middle of the image which states the offer "UP TO 20% OFF SITEWIDE" showcasing the brands current promotion. # Storyline - The ad begins by presenting the idea of making walls personal through the use of family photos. This message, delivered from the brand's perspective, is intended to draw viewers in by appealing to their desire to create a personalized and inviting home environment. - The ad then shows a real-life example of this concept with a display of six framed family photos on a wall. This visual demonstration aims to show how the product can be used to create a warm and inviting space, offering a tangible idea to the customer. - Finally, the ad highlights a limited-time discount offer of up to 20% off sitewide. This promotion, presented from the brand's point of view, aims to encourage immediate action by making the product more accessible and appealing to potential buyers.

# Ad summary An image showing a stack of coffee table books next to a vase of flowers, with an overlay promoting a 20% discount on coffee table books. # Brand positioning This ad promotes a brand that specializes in coffee table books, emphasizing design and personalization ('DESIGNED BY YOU'). The brand positions itself in the lifestyle and home decor space, suggesting a focus on aesthetics and providing customers with tools for self-expression through curated coffee table books. It targets consumers who value interior design and customized touches. # Product The ad features an assortment of coffee table books, with varying cover colors, textures, and sizes. The books are displayed in a stack, suggesting a curated and visually appealing selection. Each book appears to have a unique cover design. Titles are visible on some books such as "CROATIA" and "STILL" and "Houses | Atelier AM". The ad suggests that the brand offers personalized or customizable options, allowing customers to create coffee table books that reflect their individual style and interests. This caters to consumers who appreciate high-quality design and personalized decor. # Visual style The ad features a polished, studio-shot image with a focus on interior design and lifestyle aesthetics. The visual motifs include a carefully arranged flat lay of books and a vase of flowers. The image treatment involves soft lighting and a warm color grading to create an inviting atmosphere. The overall style is elegant and aspirational, aligning with platform-native content in the home decor and lifestyle space. The typography is integrated seamlessly, with clean and legible fonts enhancing scannability in the feed. # Hooks Headline: Up to 20% Off # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Up to 20% Off COFFEE TABLE BOOKS DESIGNED BY YOU # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is designed to promote the brand's coffee table books and highlight their customizability and current promotion. # Storyline - The ad begins by presenting a collection of coffee table books styled in an elegant setting. The brand is setting the scene and showcasing the product in an aspirational context, giving the audience a sense of the overall aesthetic and product quality they offer. - Next, the ad highlights a promotional offer ('Up to 20% Off'), which encourages immediate purchase. The brand adds an incentive for the customer to engage and acquire the product at a reduced price. - Finally, the ad reiterates that the coffee table books are 'DESIGNED BY YOU', which speaks to the value proposition of customization and personalization. The brand underscores the unique aspect of its offering, highlighting the ability for customers to tailor books to their own taste.

# Ad summary Ad for wedding photo albums displaying 8 different album cover designs with various wedding photos and names. # Brand positioning This ad promotes a photo album printing service, specializing in preserving wedding memories. The brand positions itself as providing a way to remember every moment of a special day with a high-quality, customizable wedding album. They offer a variety of album styles and cover designs, shown through different real-life wedding photographs and personalized text. The brand leans into the emotional value of wedding memories, offering a tangible keepsake that captures the essence of the event. The brand promotes a modern yet timeless aesthetic, fitting for couples who want to cherish their special day for years to come. # Product The ad features wedding photo albums, designed to preserve wedding memories. The albums appear to be hardcover books with a variety of cover designs. Each album showcases a different wedding photo on the cover, along with personalized text such as the couple's names and wedding date. The album covers come in different colors and textures, catering to various aesthetic preferences. The albums are intended for couples who want to create a physical keepsake of their wedding day, addressing the desire to relive and share those special moments. The unique selling point is the personalization of each album, allowing customers to create a one-of-a-kind memento. # Visual style The ad has a clean, elegant visual style with a focus on showcasing the wedding albums. The production quality appears high, with well-lit product photography and a soft, muted color palette. The background is a hazy grey gradient with abstract brushstrokes, providing a subtle, artistic touch. The typography is simple and legible, ensuring the text is easily readable. The overall effect is polished and sophisticated, aimed at attracting couples looking for high-quality wedding keepsakes. # Hooks Headline: FIND the PERFECT WEDDING ALBUM # Funnel stage Top of funnel (Awareness) # Pain points The central frustration this product addresses is the risk of forgetting wedding moments. "TO REMEMBER EVERY MOMENT" implies a desire to preserve those memories. # Value propositions - "PERFECT WEDDING ALBUM" (headline) suggests the product is the ideal choice for preserving wedding memories. # Benefits - Preserves wedding memories - Creates a tangible keepsake - Allows couples to relive and share special moments - Offers a personalized memento # Features - Variety of cover designs - Customizable with names and dates - Hardcover book format - High-quality materials # Call to action None used. # Social proof - The ad shows a grid of eight different wedding albums, each featuring unique real-life wedding photos. This visually conveys that others have used and personalized these albums. # Point of view - Brand: The entire ad showcases the brand's products and their benefits. The headline, tagline, and visual display of albums all promote the brand's offerings and its commitment to preserving wedding memories. # Storyline - The ad opens with a headline indicating the product category being presented: "FIND the PERFECT WEDDING ALBUM." This is intended to immediately capture the attention of viewers interested in wedding keepsakes, told from the brand's perspective to draw in their target audience with a promise of finding the ideal product to suit their needs. - The ad continues by explaining the purpose of the product with the tagline "TO REMEMBER EVERY MOMENT." This reinforces the emotional value of preserving wedding memories, and is told from the brand's perspective to emphasize the significance of their albums as a way to relive and cherish those moments. - The ad showcases a visual grid of eight different wedding albums, each featuring a unique cover design and wedding photograph. This gives viewers a range of options and demonstrates the product's customizability, told from the brand's perspective to highlight the variety of choices available to customers.

# Ad summary This ad showcases a high-quality photo book of beach photography from vacations. It emphasizes the print quality and heirloom nature of the photo book. # Brand positioning The brand is presented as a purveyor of high-end, heirloom-quality photo books. The visual style aligns with a minimalist, tasteful aesthetic, suggesting that the brand prioritizes quality and timeless design. The books are positioned as keepsakes meant to be revisited and treasured, rather than mass-produced items. The brand promotes an emotional connection to memories and a desire to preserve them in a tangible, beautiful way. # Product The featured product is a professionally printed, high-quality photo book. It features a linen cover and thick, lay-flat pages. The book is designed to showcase personal photography, particularly beach vacation memories. The high resolution and vibrant colors of the prints are emphasized, suggesting a premium printing process. The pages are easy to turn. The overall product is positioned as a modern heirloom, meant to be cherished and revisited over time. The product offers a tangible way to preserve and relive special moments. # Visual style The ad has a warm, inviting aesthetic, with natural lighting and soft shadows. The editing is smooth, with slow, deliberate page turns that emphasize the quality of the photo book. The production quality is high, giving a polished, commercial feel. The pacing is slow and steady, emphasizing the tactile experience of flipping through a physical photo album. The overall visual style suggests a sense of nostalgia and timelessness. # Hooks Spoken: 00:00–00:06: When was the last time you actually held your memories? Visual: 00:00–00:01: Close-up shot of a closed photo book with a textured linen cover, sitting on a wooden surface. Another book and a decorative silver tray are visible in the background, slightly out of focus. Natural light creates shadows and highlights. The book has a small square window on the cover displaying a seascape photo. The setting appears to be a cozy, well-lit room. / 00:01–00:02: The book is opened, revealing the inside cover and first page. A white card is placed on the page, and a vellum sheet is lifted, revealing a photo of a beach at sunset. / 00:02–00:03: A light-skinned woman with manicured nails begins turning the pages. The book features thick white pages with a single photo on each page. The setting remains a warmly lit room with a rustic wooden table. The woman's hand is visible as she carefully turns the pages, revealing different photos of seascapes. / 00:03–00:04: The camera angle adjusts slightly to highlight a page with the words “SPRING BREAK DESTIN + FL” printed above the central photo. The photo shows a dark, stormy ocean view. The linen texture of the book’s cover is clearly visible. / 00:04–00:06: The woman continues to turn the pages, revealing more landscape and seascape photos. The colors are vibrant, and the print quality appears high. The lay-flat binding of the book is evident as the pages lie perfectly flat. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is the lack of physical connection to memories in a digital world. This is signaled by the question, "When was the last time you actually held your memories?" # Value propositions - High-quality photo book for preserving vacation memories - Tangible, modern heirloom to be cherished and revisited over time # Benefits - Tangible way to preserve memories - Modern heirloom to be cherished # Features - Linen cover - Thick, lay-flat pages - High-quality print # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer showing the photo book. # Storyline - 00:00–00:01 The video begins with a close-up of a photo book on a wooden surface. - 00:01–00:02 The scene transitions to a different angle as the book is opened. - 00:02–00:06 The camera focuses on the hand of a light-skinned woman flipping through the pages of the book. - 00:06–00:12 The camera continues to show the pages being turned, revealing different beach-themed photos. - 00:12–00:23 The focus remains on the book as the pages are turned, displaying family photos and beach scenes.

# Ad summary This image ad displays a variety of wedding album designs in a catalog format, inviting viewers to find the perfect album to remember every moment. # Brand positioning The brand presents itself as a curator of high-quality wedding albums, positioning itself in the luxury market with an emphasis on design and personalization. Its offerings cater to couples seeking a sophisticated and timeless way to preserve their wedding memories. By showcasing a range of styles, the brand suggests it can accommodate diverse tastes, while maintaining a consistent aesthetic of elegance and quality. The brand seems to push against the norm of generic photo albums, offering curated designs with an emotional connection to the wedding day. # Product The product being advertised is a wedding album, designed to preserve and showcase wedding day memories. The ad features a collection of albums with various cover designs, colors, and personalized text, such as the couple's names or wedding date. The albums are presented as keepsakes to "remember every moment" of the special day. The designs range from minimalist to classic, appealing to different aesthetic preferences. The images on the album covers feature romantic wedding photos, implying that these albums are for couples looking to create a physical memento of their wedding. The ad addresses the potential purchase barrier of finding the perfect design by showcasing a range of options, allowing customers to select an album that suits their personal style. # Visual style The ad has a clean and minimalist visual style. The product is the main focus, with simple fonts, layouts, and a muted color palette that evokes a sense of sophistication. The production quality appears high, with careful attention to lighting and composition. The image treatment is minimal with background removal. The typography is integrated in a clean and legible way. The style is intended to be calming and draws attention to the product. # Hooks Headline: FIND the PERFECT WEDDING ALBUM # Funnel stage Middle of funnel (Consideration) # Pain points The ad speaks to the pain point of couples wanting to preserve their wedding day memories in a tangible and beautiful way. It suggests frustration with generic photo albums that don't reflect the specialness of the occasion with the phrase: "FIND the PERFECT WEDDING ALBUM". # Value propositions - The album is the perfect way to find a way to remember every moment. # Benefits - TO REMEMBER EVERY MOMENT # Call to action None used. # Point of view - Brand: The POV is consistent throughout, showcasing the wedding albums and their unique designs, emphasizing the invitation to find the perfect wedding album. # Storyline - The ad opens with the invitation to find the perfect wedding album. It is included to draw the viewer in by speaking directly to their desire to capture and preserve their wedding memories from the brand's POV. - The image then showcases a grid of different wedding album designs, featuring diverse styles and personalized text. It shows the breadth of the brand's offerings and highlights its ability to cater to individual tastes. It is from the brand's POV. - The ad concludes by emphasizing the emotional value of these albums as a means to remember every moment. It reinforces the brand's positioning as a provider of lasting keepsakes. It is from the brand's POV.

# Ad summary A woman films a screen recording of herself creating a photo album of her daughter with Artifact Uprising. She emphasizes the heirloom quality of a yearly album. # Brand positioning Artifact Uprising is presented as a premium photo album company focused on preserving memories in a tangible, heirloom-quality format. The brand promotes the value of creating lasting keepsakes from personal photographs, emphasizing the significance of holding onto memories. Artifact Uprising distinguishes itself by offering yearly albums that allow customers to blend candid and posed moments, fostering a sense of nostalgia and connection to the past. The brand's positioning leans towards the emotional, highlighting the joy and sentimental value derived from revisiting cherished memories with family. # Product Artifact Uprising is a service that allows users to create custom photo albums. In the ad, the woman creates a yearly album for her daughter. The product allows users to arrange images chronologically, blending candid and posed moments to show how much a child has grown over the year. The final product is a physical album to be cherished by family. Creating a yearly album with Artifact Uprising offers an heirloom album to capture and preserve family memories. # Visual style The ad has a homey, UGC feel, combining screen recordings with real-life shots of a customer’s photo album. The editing style features quick cuts, maintaining a brisk pace and natural tone. The video uses warm lighting to give a comforting and nostalgic feel. # Hooks Spoken: 00:00–00:04 Female 1: Most of our life is captured on 35-millimeter and 120 film, Visual: 00:00–00:04 A screen recording on a laptop shows the Artifact Uprising website. A hand taps and drags photos from a selection pane on the right to a blank album page on the left. Icons for editing and other options are visible. The setting is a home office; only a small portion of the keyboard and desk are visible, out of focus. # Funnel stage Consideration # Pain points The central pain point is the desire to preserve cherished memories in a physical, lasting format rather than letting them remain solely as digital files: "Most of our life is captured on 35-millimeter and 120 film." # Value propositions - Capturing life's memories in a tangible, lasting format: "Most of our life is captured on 35-millimeter and 120 film." - Creating a family heirloom to be cherished: "Now we have an heirloom album my family can cherish forever." - Chronological arrangement to showcase growth: "I arranged each image chronologically, blending candid and posed moments, so we can see how much my daughter has grown." # Benefits - See how much my daughter has grown - Heirloom album - My family can cherish forever # Features - Yearly album - Arrange images chronologically - Blend candid and posed moments # Call to action None used. # Social proof - "So I partnered with Artifact Uprising to create a yearly album." – Female 1 (Customer) # Point of view - Customer 100% – The ad features a customer’s experience using and benefiting from the product. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a screen recording of the woman using the Artifact Uprising website to create a photo album. She taps on images in the browser to drag and drop them into the album layout. The woman states, "Most of our life is captured on 35-millimeter and 120 film." This moment establishes the personal connection to physical media that the product aims to solve. The perspective is from the woman sharing her screen and thought process. - 00:04–00:07 00:04–00:07 The scene transitions to an overhead shot of the woman holding a green photo album on a table. She states, "So I partnered with Artifact Uprising to create a yearly album." This shows the physical product while sharing the brand partnership. - 00:07–00:14 00:07–00:14 The woman flips through the pages of the album, displaying photos of her daughter at different ages. She continues, "I arranged each image chronologically, blending candid and posed moments, so we can see how much my daughter has grown." The moment highlights the album's personalization and chronological organization. The perspective is from the woman showing off her curated album and her personal story. - 00:14–00:17 00:14–00:17 The shot returns to the album cover. The woman concludes, "Now we have an heirloom album my family can cherish forever." This shows the lasting emotional value of the product. The perspective is still from the woman, emphasizing the long-term value of the photo album.

# Ad summary This ad showcases a family photo album from Artifact Uprising. The ad is shot from the perspective of a customer who is reviewing their physical photo albums and looking at pictures of their family. # Brand positioning Artifact Uprising is presented as a premium service for creating high-quality, archival-worthy photo albums. The brand is focused on helping families memorialize important moments in their lives by combining images with sophisticated design. By emphasizing the tangible album as a way to preserve and revisit memories, Artifact Uprising positions itself against the norm of digital photo storage. The brand's tone is sentimental and nostalgic, appealing to those who value connection, history, and tangible experiences. The ad is positioned as an emotional way to preserve and share memories. # Product Artifact Uprising offers physical photo albums that can be customized with one's own images. These albums are presented as a way to memorialize special moments, such as birthday parties, vacations, and milestones in a child's life. The albums are designed to be displayed and shared, rather than being stored away digitally. Album covers can be customized with a family name, such as "THE MAYS." The album’s pages contain high quality images from a variety of personal events and settings. The ad’s subtext suggests that these albums can serve as family heirlooms to be passed down from one generation to another. # Visual style The ad has a bright, clean aesthetic, with a focus on clear, high-quality photography. The editing is smooth and simple, with static shots and minimal transitions. The production quality appears high-end. The pacing is gentle, reflecting the sentimental tone of the ad. The audio-visual sync is timed to create a pleasant and relaxed viewing experience. # Hooks Spoken: 00:00–00:01 Female 1: [Singing] I've got sunshine on a cloudy day. Visual: 00:00–00:02 A stack of three Artifact Uprising photo albums sits on a dark wood table. The top album has an olive-green cover with a white border around a square photo of a family smiling in front of pink balloons. Text on the cover reads, "Our 2025 - The Mays." A light-colored, partially visible couch is in the background. The camera slowly tilts downward. # Funnel stage Top of funnel (Awareness) # Pain points The ad does not state any pain points. # Value propositions - The albums are designed to be displayed and shared, rather than being stored away digitally. # Benefits - Create physical photo albums - Memorialize special moments - Can be customized with your own images - Can serve as family heirlooms to be passed down from one generation to another # Features - Artifact Uprising Photo Albums - Customizable # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is shot from the perspective of a user reviewing and enjoying their photo albums. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a stack of three photo albums on a wooden table, along with a mug. The camera pans to show the album on top, which is titled "Our 2025 - The Mays", and it features a photo of a family at a birthday party. The ad highlights the album as a physical object that can be picked up and flipped through, from the perspective of the album's owner. - 00:02–00:12 00:02–00:12 The album is opened and the pages are flipped, revealing pictures of the family. The album showcases moments like a baby crawling, a child's birthday party, and a couple posing in front of a scenic view. The ad conveys a sentimental tone, emphasizing the importance of capturing and preserving memories in a tangible form. - 00:12–00:26 00:12–00:26 The album continues to be flipped through. The pages include shots of the family on an airplane, spending time outdoors, and celebrating Christmas. The message is that the albums are full of happy family memories.

# Ad summary A woman discusses using Artifact Uprising to make yearly photo albums. She describes how easy it is to upload photos from her phone and create an album that will hold both the big and small moments. # Brand positioning Artifact Uprising aims to occupy the space of a premium photo printing and book service that helps customers preserve their cherished memories in high-quality, tangible formats. The brand promotes a lifestyle centered around documenting and celebrating life's moments, from the big milestones to the everyday occurrences. By focusing on simple, user-friendly tools and elegant design, the brand positions itself as a functional solution for memory keeping with emotional significance. They push against the norm of digital photo storage by offering meticulously crafted physical albums that offer a lasting way to revisit and share memories. # Product The featured product is Artifact Uprising’s Everyday Photo Album. This product allows the user to upload photos directly from their phone to create an album of memories. The user has the ability to customize the book themselves using the Artifact Uprising interface and templates. This ad highlights how easy it is to upload photos and create albums. It is implied that this product is for anyone that wants a way to store their photos outside of digital formats. # Visual style The ad has a polished and clean aesthetic. It begins with close up shots of the photo album, but then switches to a static shot of the woman by a window in her home using the laptop. The lighting is natural and bright, giving the ad an airy feel. The video uses quick cuts and changes frequently, but maintains smooth transitions. The cuts are not synced with the music or voiceover. The pacing is consistent throughout the ad. # Hooks Spoken: Female 1: This year I started the tradition of going through my photos from the past year to create a photo album with Artifact Uprising. Visual: 00:00–00:01 A pair of hands with gold rings opens a large photo album. The album has a black cover with white paper pages. Each page has a glossy square photo in the center. The background is a beige table. / 00:01–00:02 The album is flipped through, showing photos of a young boy. The camera zooms in closer to the pages. / 00:02–00:06 A hand continues to flip through the album. There are pictures of cityscapes, people at the beach, and the young boy playing in the yard. # Funnel stage Consideration # Pain points The ad implies that the pain point is having your photos stuck on your phone. The woman implies that Artifact Uprising solves this problem by saying she uses the product to create albums and upload the photos from her phone. # Value propositions - The product makes it easy to upload all of your photos from your phone and create an album. - It allows you to preserve both the big moments and the little moments. # Benefits - Create a photo album - Holds all of the big moments and the little moments in between # Features - Upload photos from your phone - Everyday photo albums # Call to action None used. # Social proof - “I love their everyday photo albums” – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her positive experience with the brand and product. # Storyline - 00:00–00:05 The ad begins by showing a photo album being opened, displaying family photos. - 00:00–00:05 The person narrating explains that she has started a tradition of using photos from the past year to create a photo album with Artifact Uprising, establishing the product as a solution for yearly memory-keeping. - 00:05–00:10 The ad then shows the Artifact Uprising interface on a laptop, where the user is creating an album by uploading photos, demonstrating the ease of use and online accessibility of the service. - 00:05–00:10 The narrator then speaks about how easy it is to upload the photos from your phone and make an album. - 00:10–00:15 The ad concludes with a showcase of the completed albums, emphasizing their role in holding both big and small moments, reinforcing the product's value in preserving memories.

# Ad summary This ad promotes Artifact Uprising, showcasing a mother and her children creating yearbooks with their favorite photos from each year. The ad features the family looking back on past photos, highlighting memories of loved ones, graduations, road trips, birthday celebrations, and girls' trips. The ad encourages viewers to create their own yearbooks to preserve cherished memories. # Brand positioning Artifact Uprising is presented as a brand that helps families preserve and celebrate their memories through high-quality, custom-made yearbooks and photo albums. The brand is positioned as a means to capture and relive special moments, aligning with values of family, connection, and remembrance. By emphasizing the emotional aspect of revisiting cherished memories, Artifact Uprising differentiates itself from competitors by focusing on the deeper significance of printed photos and yearbooks. The brand appeals to customers who value preserving their family's history and creating lasting keepsakes, positioning itself as a premium provider of memory preservation products. # Product Artifact Uprising offers customizable yearbooks and photo albums designed to preserve cherished memories. These products allow users to compile their favorite photos from each year into a beautifully crafted keepsake. The yearbooks come in various sizes and formats, allowing for personalization and flexibility in design. The product is ideal for families wanting to preserve their history, celebrate milestones, and remember loved ones. The ad highlights the functional aspect of organizing and displaying photos while also emphasizing the emotional value of revisiting these memories. The yearbooks are presented as a way to ensure these special moments are never forgotten and can be shared with future generations. # Visual style The ad has a warm and personal aesthetic, resembling user-generated content with a polished touch. The editing style includes smooth transitions between shots, maintaining a consistent and inviting tone. The production quality is a hybrid of UGC and commercial, combining authentic moments with professional framing and lighting. The pacing is moderate, with cuts timed to voiceover lines and visual highlights. This blend of authenticity and polish supports the intended tone of heartfelt family memories and encourages viewers to invest in preserving their own stories. # Hooks Spoken: 00:01–00:04 There is something so special about looking back on your favorite memories. Text overlay: 00:01–00:30 There is something so special about looking back (Caption) / 00:02–00:30 on your favorite memories (Caption) Visual: 00:00–00:02 A medium shot shows a shelf decorated with various family photos, a plant, and a calendar. The background is a neutral-colored wall. The shot is stationary and well-lit, creating a warm and inviting atmosphere. / 00:02–00:04 A close-up shot shows hands holding a light-colored, large-format photo album. The album has gold lettering that reads "The Belliston Family 2023". The hands carefully open the album, revealing its contents. The background is a soft, neutral-toned chair. # Funnel stage Consideration # Pain points The pain point is the potential for cherished memories to fade or be forgotten over time. # Value propositions - Capture and relive special moments through high-quality, custom-made yearbooks. - Yearbooks are a cherished family activity. - Ensure special moments are never forgotten and can be shared with future generations. - Offers a versatile way to showcase and preserve a diverse range of personal milestones and experiences. # Benefits - Preserve cherished memories - Celebrate milestones - Remember loved ones - Create lasting keepsakes # Features - Customizable yearbooks - Photo albums - High-quality materials - Various sizes and formats # Call to action This is your sign to create your own yearbook # Social proof - "That's why I love creating a yearbook with all our favorite photos from each year from Artifact Uprising." # Point of view - Customer 100% – This ad is told from the perspective of a customer sharing their personal experience and appreciation for the product. # Storyline - 00:00–00:04 00:00–00:04 - 00:01–00:04 There is something so special about looking back on your favorite memories. - 00:01–00:04 The ad opens with a shot of a decorated shelf with family photos, setting a sentimental tone and introducing the theme of cherishing memories. The narrator speaks from a personal perspective, emphasizing the emotional value of reflecting on favorite moments. The moment aims to resonate with viewers who appreciate the importance of preserving and revisiting their personal history, creating a sense of nostalgia and connection. - 00:04–00:09 00:04–00:09 - 00:04–00:08 That's why I love creating a yearbook with all our favorite photos from each year from Artifact Uprising. - 00:04–00:09 Building on the previous sentiment, the narrator introduces Artifact Uprising as the solution to capturing and preserving these memories. The narrator's personal endorsement highlights the ease and enjoyment of creating yearbooks with the brand's products. This transition shifts the focus to a specific product and its direct benefit: facilitating the creation of lasting family keepsakes, positioned from the customer POV. - 00:09–00:14 00:09–00:14 - 00:10–00:14 2025 will be our fourth book, and the kids and I took a walk down memory lane. - 00:09–00:14 The narrator reveals her family's ongoing tradition of creating yearly yearbooks, emphasizing the product's long-term value and consistent use. The phrase "walk down memory lane" reinforces the sentimental theme, suggesting that creating these yearbooks is a cherished family activity. The visual focus on the family interacting with the yearbook enhances the emotional connection, reinforcing the Brand POV and showcasing the positive impact the product has on family relationships. - 00:14–00:26 00:14–00:26 - 00:15–00:25 From remembering loved ones no longer with us, our boys' kindergarten graduation, epic National Park road trips, birthday celebrations, and a European girls' trip that was truly a dream. - 00:14–00:26 The ad showcases a diverse range of personal milestones and experiences captured in the yearbook, highlighting the product's versatility and broad appeal. This comprehensive list emphasizes the emotional depth and breadth of memories that can be preserved, addressing the viewer from the Brand POV. The narrator's delivery is upbeat and nostalgic, creating a sense of warmth and connection to the family's experiences. - 00:26–00:30 00:26–00:30 - 00:26–00:29 This is your sign to create your own yearbook and preserve the memories you never want to forget. - 00:26–00:30 The ad concludes with a direct call to action, encouraging viewers to create their own yearbooks and preserve their own cherished memories. The phrase "your sign" positions the ad as a timely and relevant invitation, urging viewers to take action and invest in preserving their personal history. This final message aims to inspire a sense of urgency and emotional connection, driving conversion by highlighting the fear of forgetting important moments and delivered from the Brand POV.

# Ad summary This ad showcases a family’s memories from 2025 in a video that is set to music. Home videos and photos are shown as a mother creates a family scrapbook. Each memory transitions to the next until she adds a note in the scrapbook titled ‘Hello 2026.’ # Brand positioning The brand positions itself as a premium service that helps families capture and preserve their precious memories. The tone is sentimental and nostalgic, aligning with a lifestyle that values family, tradition, and cherishing moments. The brand leans into the norm of displaying family memories, presenting its scrapbook as a sophisticated, modern alternative to traditional photo albums, offering curated design and quality materials. # Product The product is a premium, customizable photo scrapbook. It is designed to help families create and preserve physical memories of their lives in a tangible format. The scrapbook appears to consist of thick, archival-quality pages in neutral colors, and photos are shown being attached to pages with adhesives and decorated with handwritten notes and mementos. The scrapbook is implied to be easy to personalize and design, giving users control over layouts and creative expression. # Visual style The ad has a bright, soft, and airy aesthetic, emulating a polished home video feel. It relies on natural lighting and authentic moments rather than studio setups, which supports the impression of genuine family life. The pace is steady, with cuts timed loosely to the music, averaging around 10-12 cuts per minute. The editing mimics the rhythm of flipping through a scrapbook, with smooth transitions between shots that feel natural and unforced. # Hooks Text overlay: Thanks for the memories, 2025 Visual: 00:00–00:03 A woman’s torso and hands are shown as she is holding a scrapbook with a light blue cover. The cover features a photo of a toddler crawling on a lawn near a wooden log. There is a white space for the year on the cover above the photo. On the front of the scrapbook in white font it says, ‘Thanks for the memories, 2025.’ The background is out of focus with white walls and a beige knitted sweater. The lighting is soft and natural. The camera is still. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that people want to preserve family memories but may lack an easy way to do so. # Value propositions - The scrapbook is designed to help families create and preserve physical memories of their lives in a tangible format. It also gives users control over layouts and creative expression. # Benefits - Preserve your precious memories # Features - Photo scrapbook - Customizable # Call to action None used. # Point of view - Customer 100% – The ad is shot from a first-person perspective by a customer who is using the product to preserve memories from their family’s life. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman holding a scrapbook, the cover featuring a photo of a child in a garden setting. Text on the cover reads ‘Thanks for the memories, 2025.’ The intention is to evoke nostalgia and anticipation for the year’s memories, showing the value of memory-keeping. - 00:03–00:05 00:03–00:05 Shots of square cookies with colorful geometric icing are shown. This introduces the theme of memory-keeping through the lens of homemade goods and family activities, presenting a personal, intimate tone. - 00:05–00:07 00:05–00:07 The scrapbook is shown open with photos of family memories that are placed in grid-like sections. A handwritten note with a child's drawing next to the scrapbook says, ‘I Love you from Tom To mom and Otis.’ This reinforces the theme of cherished family memories and personal touch. - 00:07–00:11 00:07–00:11 A child blows bubbles. A birthday card with a drawing on it is shown. This continues the theme of capturing everyday moments and milestones, emphasizing the joy and simplicity of childhood memories. - 00:11–00:14 00:11–00:14 Kids are shown playing on animal-shaped riding toys, followed by a baby napping in a crib. This presents a montage of various activities and ages, emphasizing the span of memories that can be preserved. - 00:14–00:27 00:14–00:27 The scrapbook reappears as the pages are turned, showing more memories of the children. A child is shown picking flowers, catching a butterfly, playing the piano, at a birthday party, and walking outside with a parent. This reinforces the theme of capturing varied moments. - 00:27–00:40 00:27–00:40 Images of a mother holding a baby, a child rolling in grass, butterflies in a garden, a child in a fairy costume, and a child playing in leaves are shown. This creates a feeling of connection to the cycle of seasons and growth within the family’s life. - 00:41–01:04 00:41–01:04 A woman is shown placing photos and memorabilia into the scrapbook. She adds a note and turns the page to reveal the words, ‘Hello 2026.’ This emphasizes the idea of looking forward to creating new memories in the future.

# Ad summary This ad showcases Artifact Uprising photo albums and encourages viewers to start a new family tradition. The ad uses images from a family photo album to highlight the importance of preserving memories and documenting life's milestones. # Brand positioning Artifact Uprising is presented as a brand that helps families preserve precious memories through creating beautifully crafted photo albums. The brand is positioned as aligning with creating meaningful family traditions and capturing significant life events. The brand is presented as a provider of high-quality, aesthetically pleasing photo albums that turn memories into tangible keepsakes. # Product Artifact Uprising provides annual photo albums designed to preserve family memories. The albums come in a variety of colors and have text printed on the cover, like a family name, year, or child's birth year. The photo albums are designed to create an annual family tradition, and they capture memories of big moments and the sweet, quiet ones. The ad addresses the barrier to creating a beautiful photo album by showing it is easy and beautiful. # Visual style The ad has a bright, clean aesthetic. The editing style is quick cuts, and the production quality is polished, which is meant to target people looking for a high-quality album. # Hooks Spoken: Female 1: Printing an annual photo album is one of our family traditions, Text overlay: 00:00–00:03 / our annual photo album with artifact uprising Visual: 00:00–00:02: A shelf displays four photo albums in various colors: a burgundy album titled "Cleo | Year One," a light blue album titled "Ezra | Year One," a tan album titled "9/24/22 P.C. | Pre-Cleo," and a navy blue album titled "The Yuns | 2025." The shelf is white, and the background is a neutral-colored wall. # Funnel stage Top of funnel (Awareness) # Pain points The ad focuses on the challenge of preserving family memories, especially in today's digital age, where photos are easily forgotten or lost on phones and computers. The ad highlights the desire to capture and cherish both the big milestones and the everyday moments that make up a family's story. # Value propositions - The Artifact Uprising product creates a long-term family tradition. - The Artifact Uprising is presented as being easy to use # Benefits - Creating an annual family tradition - Capturing memories of big moments and the sweet, quiet ones - Easy and beautiful # Features - Photo albums # Call to action None used. # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:02 The ad opens by showing a shelf with multiple Artifact Uprising photo albums in different colors. - 00:00–00:03 The narrator states that printing an annual photo album is one of the family traditions. - 00:02–00:05 The ad shows a blue photo album with the text "The Yuns | 2025" printed on the cover. - 00:05–00:08 Two kids look at the album. - 00:03–00:17 The narrator describes the memories of 2025, which includes moving out of her childhood home, a dream anniversary trip to Japan, watching the Cubs, kids on their first airplane rides, Ezra starting pre-k, and moving across the country to Chicago. - 00:08–00:17 The ad shows a montage of photos from the album. - 00:17–00:22 It highlights that 2025 was a year filled with many big moments, but also so many sweet and quiet moments behind the scenes. - 00:22–00:27 The ad continues to show the photos, and the narrator states seeing the photos of their routine in Texas helped them remember how sweet and fond those days were. - 00:24–00:27 The ad cuts back to photos from the album. - 00:28–00:33 The narrator says the album captured the family's new chapter in Chicago, where they're writing page by page. - 00:29–00:38 The ad cuts back to photos from the album. - 00:33–00:41 The narrator says that this is your sign to create an annual photo album as a new family tradition because creating the album is so easy and beautiful with Artifact Uprising. - 00:38–00:41 The ad shows the photo album collection again.

# Ad summary This image ad showcases a photo album, presumably designed for wedding photos, held by a person sitting on a couch. The ad uses soft, muted tones and elegant typography to evoke a sense of sophistication and timelessness, targeting individuals who want to preserve their special day in a high-quality, aesthetically pleasing manner. # Brand positioning The brand is presented as a provider of high-quality, aesthetically pleasing photo albums, with a focus on preserving cherished memories, particularly those from special events like weddings. The brand aims to occupy the space of refined elegance and timeless sophistication in the consumer's mind. It aligns with values of quality, beauty, and emotional connection, promoting a lifestyle of curated memories and meaningful keepsakes. The brand positioning is primarily emotional, emphasizing the sentimental value of preserving life's important moments in a tangible and beautiful way. # Product The product featured is a photo album, seemingly designed to hold wedding photos. It consists of a hardcover with a warm, brown, leather-like material on the outside. The album is shown open, revealing an interior page with a photograph of a wedding couple in a black and white photo. The album is meant to preserve precious memories from “your best day”. # Visual style The ad uses a clean, minimalist aesthetic with a focus on soft, muted colors and natural lighting. The production quality is high, with a lifestyle product shot. The image treatment includes soft color grading and background removal, emphasizing the product and its elegant design. The typography is integrated with clean, legible fonts, enhancing scannability. The overall style aims for a native, high-design feel, intended to stop the viewer in their feed with its sophistication. # Hooks Headline: Our BEST PHOTO ALBUM # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Our BEST PHOTO ALBUM FOR YOUR BEST DAY # Benefits - FOR YOUR BEST DAY # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image focuses on showcasing the product's aesthetic appeal and emotional value in preserving precious memories. # Storyline - The ad opens with an image of the photo album, positioned to obscure the face of the person holding it, immediately conveying that the product is intended to be the focal point. The brand is showing how the album becomes a canvas for life's most cherished memories. - The person holding the album is seated comfortably on a couch, creating a sense of relaxed and personal engagement. This establishes the use case for the album – a way to relive memories in a personal and intimate setting, positioning the customer as someone who values these moments of reflection. - The neutral color palette and clean design aesthetic, coupled with the emphasis on “your best day,” positions the customer as a person of refined taste, interested in reliving special moments in an elegant manner. The brand is using the tone to show customers can trust the brand to preserve cherished memories with sophistication and style.

# Ad summary This is an advertisement for creating a photo book of your honeymoon. # Brand positioning The brand's positioning in this ad is that it is a service which allows customers to take their honeymoon memories and turn them into a keepsake photo album. The brand values the preservation of memories. The ad shows a series of honeymoon pictures. # Product The product advertised is a photo book, in which you can take pictures of your honeymoon and create a keepsake out of them. The book is advertised by showing the viewer a variety of different photos and pages that they can use to create the photo album. # Visual style This ad is polished with simple transitions and static shots. The editing style is simple. The overall aesthetic is clean and bright with a white background. The pacing is slow, with each shot lingering on the page for a long period of time. # Hooks Text overlay: 00:00–00:08 CREATE A PHOTO BOOK FOR / 00:00–00:08 THE HONEYMOON PHASE Visual: 00:00–00:02 Open photo book with picture of a woman standing on the side of a boat, and a couple posing for a picture on the side of a boat. The book is on a white background. # Funnel stage Top of funnel (Awareness) # Pain points Customers may forget their honeymoon memories over time. # Value propositions - Allows you to take pictures of your honeymoon and create a keepsake out of them. # Benefits - Create a photo book for the honeymoon phase. # Features - Photo book - Allows you to print photos of your honeymoon # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad shows all of the visual from the brand's perspective. # Storyline - 00:00–00:08 Open photo album