How ActandAcre Advertises on Meta

# Ad summary This ad demonstrates how Act+Acre can help you determine your scalp type through their online quiz. The ad promotes a serum that will help balance your scalp so that your hair can look and feel full and healthy. # Brand positioning Act+Acre is presented as a brand dedicated to scalp care that is similar to skin care. The brand emphasizes the importance of understanding your scalp type and using the right products to achieve a healthy scalp and full-looking hair. The brand positions itself as a provider of information and solutions for those overwhelmed by the noise in the hair care market, offering a quiz to help consumers determine their scalp type and the right products to use. # Product Act+Acre offers a stem cell serum designed to help improve scalp health, leading to fuller, healthier-looking hair. The serum is presented as a solution for those unsure of their scalp type or how to care for it. It is positioned as an informed and effective product choice amid the overwhelming number of hair care options available. The ad highlights the serum as a direct result of the brand's scalp quiz, suggesting it is a personalized recommendation based on individual scalp needs. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on the presenter. The editing is simple, with mostly static shots and occasional close-ups to highlight the product. The production quality feels polished but still has a relatable, UGC feel. The pacing is moderate, with cuts timed to voiceover lines, creating a smooth and engaging flow. # Hooks Spoken: Female 1: As soon as my hair started looking fuller, people kept asking what products I was using. Text overlay: 00:00–00:01 my hair started / 00:01–00:02 looking fuller, / 00:02–00:03 people kept asking Visual: 00:00–00:02 The shot is a selfie-style, chest-up view of a young woman with long, dark hair and fair skin, standing in a brightly lit bedroom with neutral tones. She is wearing a tan, long-sleeved top and has a friendly expression as she gestures with her hands. / 00:02–00:03 The camera zooms slightly closer to the woman’s face. She maintains eye contact and speaks directly to the camera, emphasizing her points with slight hand gestures. The background remains the same. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the confusion and lack of knowledge about scalp care, specifically understanding one's scalp type and what products to use. The woman states, "Step one was figuring out is my scalp oily? Dry? Flaky? Balanced? I had no clue." # Value propositions - The quiz will walk you through what your scalp is doing and what to use - With all the noise out there, this is the kind of info that's actually worth having. # Benefits - For hair started looking fuller # Features - Stem cell serum # Call to action None used. # Social proof - The ad starts with the line "As soon as my hair started looking fuller, people kept asking what products I was using" – Female 1 (Customer) # Point of view - Customer 100% – The ad is told from the perspective of a customer sharing her personal experience and discovery of the product. # Storyline - 00:00–00:03 The ad begins with the creator stating that as soon as her hair started looking fuller, people kept asking her what products she was using. This serves as an introduction to the topic of hair care and creates curiosity about the product she is using to achieve fuller hair. - 00:03–00:08 The creator states that when she first tried to learn about scalp care, the process felt exactly like skin care. This is to help the viewer understand the need to take care of your scalp, which might not be something they have thought about doing before. - 00:08–00:13 The creator stated that the first step was figuring out if her scalp was oily, dry, flaky, or balanced. She states that she had no clue. The creator is expressing her pain point with understanding what to do with her hair. - 00:14–00:18 The creator says that she took Act+Acre's scalp quiz, and it literally walked her through what her scalp is doing and what to use. The quiz is introduced as an easy way to help the user understand what they need to do to improve their scalp health. - 00:19–00:24 The creator says that is how she ended up on the stem cell serum. She then mentions that with all the noise out there, this is the kind of info that's actually worth having. The product is introduced as something that has helped the creator improve her scalp and hair health.

# Ad summary The ad features a woman standing indoors, speaking directly to the camera. She highlights that hair product brands need to talk in soft terms, but her brand has clinical studies to back it up. She states the formula is clinically proven to reduce hair shedding by 49% in just six weeks. 90% saw new healthy hair growth in six weeks. 100% agreed hair looked and felt thicker. 100% agreed hair felt stronger and healthier. She ends by saying it provides real measurable results starting at the scalp. # Brand positioning This brand aims to occupy the space in the consumer's mind as a hair product brand that is backed by clinical studies. The values associated with the brand are honesty, science, and efficacy. The brand is pushing against category norms by being transparent about its clinical testing. The brand positioning is functional, focused on performance and measurable results. # Product The ad promotes hair care products that are clinically proven to reduce hair shedding by 49% in just six weeks. According to clinical studies, 90% of users saw new healthy hair growth in six weeks, 100% agreed hair looked and felt thicker, and 100% agreed hair felt stronger and healthier. The ad addresses the purchase barrier of skepticism by emphasizing clinical backing. # Visual style The ad has a natural, polished aesthetic with a UGC feel. It features medium close-up, selfie-style shots with static framing. The editing style is simple with smooth transitions. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of authenticity and relatability. There are no significant visual motifs. The pacing is moderate and consistent, with a natural flow aligned with the spoken content. # Hooks Spoken: 00:00–00:02 There's a lot we're not allowed to say. Visual: 00:00–00:02 A medium close up selfie style shot of a blonde haired woman, around 40 years old, wearing a light blue top, speaking directly to the camera. The background is a neutral wall with dark accents and a decorative mirror. # Funnel stage Middle of funnel (Consideration) # Pain points The brand is aiming to address skepticism in the beauty industry due to lack of proof. “Most brands have to talk that way because they don't have clinical studies to back anything up.” # Value propositions - Clinically proven results - Measurable results - Results starting at the scalp # Benefits - Reduces hair shedding - Promotes healthy hair growth - Makes hair look and feel thicker - Makes hair feel stronger and healthier # Features - Clinically proven to reduce hair shedding by 49% in just six weeks - 90% saw new healthy hair growth in six weeks - 100% agreed hair looked and felt thicker - 100% agreed hair felt stronger and healthier # Call to action None used. # Social proof - 90% saw new healthy hair growth in six weeks - 100% agreed hair looked and felt thicker - 100% agreed hair felt stronger and healthier # Point of view - Brand 100% – The entire video is delivered by the official voice of the brand. # Storyline - 00:00–00:10 00:00–00:10 There is a lot they are not allowed to say. They can't claim to regrow your hair. They can't say they reverse hair loss. They can't promise to give you your old hair back. The speaker addresses limitations on claims in the hair care industry. - 00:10–00:25 00:10–00:25 Industry forces them to use soft focus phrases such as: density support, strengthening, follicle nourishment, fuller looking strands, and scalp renewal. The speaker explains how the industry forces brands to use soft focus phrases. She lists several examples. - 00:25–00:31 00:25–00:31 Most brands have to talk that way because they don't have clinical studies to back anything up. But they do, because they ran clinical studies on their formulas. The speaker clarifies that the reason brands are forced to use soft terms is because they do not have the studies to back up their claims, but this brand does. - 00:31–00:47 00:31–00:47 She shares what they can proudly say: clinically proven to reduce hair shedding by 49% in just six weeks, 90% saw new healthy hair growth in six weeks. 100% agreed hair looked and felt thicker, and 100% agreed hair felt stronger and healthier. The speaker states the results of the clinical studies. - 00:47–00:54 00:47–00:54 So no over promising, no guessing, just real measurable results starting at the scalp. The speaker says the brand does not over promise or guess, but guarantees real measurable results.

# Ad summary This ad promotes Act+Acre's stem cell scalp serum, presented by Helen Reavey, a board-certified trichologist and founder of Act+Acre. The ad addresses postpartum hair loss, explaining that it's normal due to hormone level drops after giving birth. The serum is presented as a solution to reduce hair shedding by 52% in 12 weeks by supporting the scalp, protecting the follicle, and reducing inflammation. The ad encourages viewers to start today to keep more of their hair, achieving thicker, fuller-looking hair. # Brand positioning Act+Acre is presented as a science-backed, solution-oriented brand focused on scalp and hair health. The brand is positioned as a provider of effective solutions for common hair concerns, particularly hair loss, by leveraging scientific research and clinical trials. The brand aligns with values of health, wellness, and self-care, promoting a lifestyle where maintaining hair health is achievable through targeted treatments. Act+Acre pushes against the norm of generic hair care by offering specialized products with proven results, emphasizing the importance of scalp health as the foundation for thicker, fuller hair. The brand positioning is both functional, highlighting the performance of its stem cell serum, and emotional, offering reassurance and confidence to individuals experiencing hair loss. # Product The featured product is Act+Acre's stem cell scalp serum, designed to reduce hair shedding and promote thicker, fuller-looking hair. It works by supporting the scalp, protecting the hair follicle, and reducing inflammation. The serum is for individuals experiencing hair loss, particularly postpartum hair loss. The product's USP is its ability to reduce hair shedding by 52% in just 12 weeks, as demonstrated in clinical trials. The serum uses stem cells to protect the follicle, reduce inflammation, and help users hold on to more of their hair. The ad tells the viewer that this product is worth trying because it offers a scientifically proven solution to hair loss, helping them achieve thicker, fuller hair by supporting their scalp. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style consists of static shots with smooth transitions, creating a clean and professional look. The production quality is high, supporting the intended tone of expertise and trustworthiness. The pacing is consistent, maintaining a steady rhythm throughout the ad. The audio-visual sync is smooth, with voiceover lines aligning with the visuals. # Hooks Spoken: 00:00–00:03 Postpartum hair loss. Yep, it's real and it's completely normal. Text overlay: 00:00–00:03 Postpartum hair loss. Visual: 00:00–00:03: A split-screen shows a close-up of a woman's hairline with thinning hair on top, while the bottom half features a woman with long blonde hair speaking directly to the camera. The woman on the bottom is fair-skinned, wearing a white sleeveless top, and has a friendly expression. The background is a brightly lit room with a doorway visible. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is postpartum hair loss, which is explicitly stated as "Postpartum hair loss. Yep, it's real and it's completely normal." # Value propositions - Reduces hair shedding by 52% in 12 weeks: This connects the feature of the stem cell serum to the benefit of reduced hair shedding, providing a quantifiable value. - Thicker, fuller looking hair by keeping more of what you already have: This connects the benefit of thicker hair to the product's ability to support the scalp and protect the follicle, emphasizing the value of maintaining existing hair. # Benefits - Reduces hair shedding by 52% in 12 weeks - Thicker, fuller looking hair - Keeps more of what you already have # Features - Stem cell serum - Reduces hair shedding - Supports the scalp - Protects the follicle - Reduces inflammation # Call to action Start today, support your scalp and keep more of your hair. # Social proof - "And in the clinical trials of our stem cell serum, it reduced hair shedding by 52% in just 12 weeks" – Helen Reavey (Founder) # Point of view - Expert 100% – The entire video is told from the perspective of a board-certified trichologist and founder of Act+Acre, who provides information, explains the product, and encourages viewers to take action. # Storyline - 00:00–00:01 The ad opens with a close-up of a woman's hairline, showing thinning hair, immediately establishing the problem of hair loss. - 00:00–00:03 The video transitions to a woman speaking directly to the camera, stating, "Postpartum hair loss. Yep, it's real and it's completely normal," acknowledging the issue and normalizing it for the audience. - 00:03–00:10 She explains the cause of postpartum hair loss, saying, "So after giving birth, your hormone levels, they drop fast. And that sudden shift is what leads to that major shedding," providing context and validating the viewer's experience. - 00:10–00:12 She then introduces a solution, asking, "Imagine cutting that in half," setting up the benefit of the product. - 00:12–00:16 The woman introduces herself as Helen Reavey, a board-certified trichologist and founder of Act+Acre, establishing her credibility and the brand. - 00:16–00:22 She presents the product, stating, "And in the clinical trials of our stem cell serum, it reduced hair shedding by 52% in just 12 weeks," highlighting the product's effectiveness with scientific backing. - 00:22–00:27 She reinforces the benefit, saying, "So think about that. Half as much hair lost every month just by supporting your scalp," emphasizing the value proposition. - 00:27–00:32 She explains how the serum works, stating, "Our serum uses stem cells to protect the follicle, reduce inflammation, and help you hold on to more of your hair," detailing the product's mechanism of action. - 00:32–00:38 She concludes by stating, "This is how you unlock thicker, fuller looking hair by keeping more of what you already have," summarizing the desired outcome. - 00:38–00:41 The ad ends with a call to action, saying, "So start today, support your scalp and keep more of your hair," encouraging immediate action.

# Ad summary This ad promotes Act+Acre's anti-shedding serum for postpartum moms. It highlights the serum's benefits, such as reducing shedding in 6 weeks and being safe for nursing and pregnancy, while emphasizing its plant-based apple stem cell formula. # Brand positioning Act+Acre positions itself as a provider of specialized hair care solutions, specifically catering to the needs of postpartum mothers experiencing hair shedding. The brand emphasizes the safety and natural composition of its products, aligning with values of health-consciousness and gentle care during a sensitive life stage. By focusing on a specific demographic and addressing a common concern, Act+Acre aims to occupy a niche in the market, offering targeted solutions that resonate with postpartum women seeking effective and safe hair care. # Product The featured product is Act+Acre's Cold Processed Stem Cell Scalp Serum, an anti-shedding serum formulated for postpartum moms. It is designed to reduce hair shedding in just 6 weeks, with claims of up to 49% less shedding. The formula is nursing and pregnancy safe, and it is made with plant-based apple stem cells. The serum comes in a clear bottle with a white cap, allowing the light yellow liquid to be seen. The product aims to address the common concern of hair loss experienced by women after childbirth, offering a safe and effective solution. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The background is a gradient of white to light gray, providing a soft and neutral backdrop. The product is well-lit and in focus, highlighting its features. The overall aesthetic is modern and sophisticated, aligning with the brand's image of providing high-quality hair care solutions. # Hooks Headline: An anti-shedding serum made by a postpartum mom for postpartum moms. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair shedding experienced by postpartum moms. # Value propositions - Anti-shedding serum made by a postpartum mom for postpartum moms - nursing + pregnancy safe formula - made with plant based apple stem cells - 49% less shedding in just 6 weeks* # Benefits - 49% less shedding in just 6 weeks* # Features - anti-shedding serum - nursing + pregnancy safe formula - made with plant based apple stem cells # Call to action None used. # Social proof - *Based on consumer perception results from a 12-week third-party clinical study of 90 women aged 18-65, daily use of the product was shown to support hair regrowth following acute telogen effluvium # Point of view - Brand: The brand is presenting the product and its benefits to the target audience. # Storyline - The ad opens by directly addressing postpartum moms and introducing the Act+Acre anti-shedding serum, immediately establishing relevance and focus. The brand is telling the audience that this product is specifically designed for their needs. - The ad highlights key features and benefits of the serum, such as reducing shedding in just 6 weeks, being safe for nursing and pregnancy, and being made with plant-based apple stem cells. The brand is telling the audience why this product is a good choice. - The ad visually presents the product in a hand, emphasizing its accessibility and ease of use. The brand is showing the audience the product and its key features.

# Ad summary This ad highlights the problem of postpartum hair loss and presents a serum as the solution. It uses a visual of a hairbrush full of hair to emphasize the issue and positions the serum as a way to cut shedding in half in less than 90 days. # Brand positioning The brand is presented as a solution for postpartum hair loss, specifically targeting women experiencing hair shedding after childbirth. The brand positions itself as a provider of effective solutions, supported by clinical studies, to address this common concern. The brand aims to occupy the space of a reliable and scientifically backed option for women seeking to restore hair regrowth after experiencing acute telogen effluvium. # Product The product is a serum designed to support hair regrowth following acute telogen effluvium, a condition often experienced by women after childbirth. The ad claims that daily use of the product can cut shedding in half in less than 90 days. This claim is based on consumer perception results from a 12-week third-party clinical study of 90 women aged 18-65. The product is presented as a solution to postpartum hair loss, addressing the purchase barrier of effectiveness by highlighting the clinical study. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with a focus on clear imagery and simple text overlays. The image treatment includes background blurring to emphasize the product and problem. The typography is clean and legible, and the overall design is intended to be easily scannable in a social media feed. # Hooks Headline: The Serum That Ends Your Search # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is postpartum hair loss, which is visually represented by the hair-filled brush. The ad addresses the frustration of searching for an effective solution, as highlighted by the search bar with the query "best thing for postpartum hair loss." # Value propositions - Cut Shedding In Half In Less Than 90 Days (based on consumer perception results from a 12-week third-party clinical study) # Benefits - Cut Shedding In Half In Less Than 90 Days # Features - serum - support hair regrowth following acute telogen effluvium # Call to action None used. # Social proof - "Based on consumer perception results from a 12-week third-party clinical study of 90 women aged 18-65, daily use of the product was shown to support hair regrowth following acute telogen effluvium # Point of view - Brand: The brand is presenting the product as a solution to hair loss, supported by clinical evidence. - Customer: The customer is experiencing the frustration of hair loss and searching for a solution. # Storyline - The ad opens by highlighting the problem of hair loss, specifically targeting those who are searching for a solution. This is conveyed through the headline, "The Serum That Ends Your Search," which immediately positions the product as the answer to a common concern. The brand is telling the audience that their search for a hair loss solution is over. - The ad then visually reinforces the problem by showing a hairbrush full of hair, emphasizing the extent of hair shedding. This visual is intended to resonate with viewers who are experiencing similar hair loss issues. The customer is experiencing the frustration of hair loss. - The ad transitions to presenting the product as the solution, stating, "Cut Shedding In Half In Less Than 90 Days." This claim is supported by a reference to a clinical study, adding credibility to the product's effectiveness. The brand is telling the audience that their product offers a tangible benefit in a specific timeframe.

# Ad summary This ad highlights the issue of postpartum hair shedding and offers a solution with Act+Acre's product, emphasizing its ability to cut shedding in half in less than 90 days. # Brand positioning Act+Acre is presented as a solution-oriented brand focused on addressing specific hair concerns, particularly postpartum hair shedding. The brand positions itself as a provider of effective treatments, supported by clinical studies, to help women regain hair regrowth after childbirth. The brand aligns with a functional approach, emphasizing the product's performance and scientific backing to address a common concern among new mothers. # Product The product featured is a hair regrowth treatment designed to combat postpartum hair shedding. It is presented as a solution to cut shedding in half in less than 90 days. The product is intended for women experiencing hair loss after childbirth. The ad highlights that daily use of the product has been shown to support hair regrowth following acute telogen effluvium, based on consumer perception results from a 12-week third-party clinical study of 90 women aged 18-65. The product aims to address the purchase barrier of skepticism by referencing clinical study results. # Visual style The ad features a clean and minimalist visual style with a focus on the product and the baby. The color palette is muted, with a light gray background and white product packaging. The image is well-lit and has a soft, natural feel. The typography is simple and legible. The overall effect is calming and reassuring. # Hooks Headline: Postpartum Changes Happen. Hair Shed Doesn't Have To. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of postpartum hair shedding, a common concern among new mothers. The headline, "Postpartum Changes Happen. Hair Shed Doesn't Have To," directly acknowledges this issue. # Value propositions - Cut Shedding In Half In Less Than 90 Days: This offers a tangible and time-bound result, making the product more appealing to those seeking a quick solution. # Benefits - Cut Shedding In Half In Less Than 90 Days - Shown to support hair regrowth following acute telogen effluvium # Features - Daily use of the product - Based on consumer perception results from a 12-week third-party clinical study of 90 women aged 18-65 # Call to action None used. # Social proof - "Based on consumer perception results from a 12-week third-party clinical study of 90 women aged 18-65, daily use of the product was shown to support hair regrowth following acute telogen effluvium" # Point of view - Brand: The brand is communicating the message that postpartum changes happen, but hair shed doesn't have to, and that their product can cut shedding in half in less than 90 days. # Storyline - The ad opens by acknowledging that postpartum changes happen, setting the stage for a common experience among new mothers. This is told from the brand's perspective, aiming to establish empathy and relevance with the target audience. - The ad then states that hair shed doesn't have to happen, introducing the brand's solution to the problem. This is told from the brand's perspective, positioning the product as a way to regain control over hair loss. - The ad concludes by highlighting the product's ability to cut shedding in half in less than 90 days, reinforcing the product's effectiveness. This is told from the brand's perspective, providing a tangible benefit and addressing the viewer's desire for a quick and reliable solution.

# Ad summary This ad for Act+Acre showcases a before and after photo of a woman's hairline, paired with the Act+Acre product line. The ad encourages viewers to begin their scalp focused routine. # Brand positioning Act+Acre is presented as a solution for improving hair health through a focus on scalp care. The ad positions the brand as a provider of plant-based stem cell products, signaling a commitment to natural ingredients and innovative solutions. By emphasizing scalp health as the foundation for worthy hair, the brand implies that it addresses the root cause of hair issues rather than just surface-level concerns. Act+Acre aims to occupy the space in the consumer's mind as a holistic and effective solution for hair and scalp health, differentiating itself with its focus on natural, plant-based ingredients and stem cell technology. # Product The ad features three Act+Acre products: Plant Based Stem Cell Shampoo, Plant Based Stem Cell Conditioner, and Cold Processed Stem Cell Scalp Serum. The shampoo and conditioner are in matching light grey bottles with pump dispensers. These products are made with plant-based stem cells and focus on promoting healthy hair growth. The Scalp Serum is in a clear bottle with a white cap, and uses cold processing. The products are for anyone looking to improve their hair health by focusing on scalp care. The ad addresses the purchase barrier of skepticism by showcasing visible results in the before and after photos. # Visual style The ad has a clean and minimalistic visual style. The production quality appears high, with clear and well-lit product shots and consistent color grading. The use of before-and-after imagery is a common visual motif, enhanced by side-by-side presentation. The overall image treatment leans towards natural tones with slight brightening to enhance the product's appeal. The typography is simple and legible, integrated without overshadowing the visuals. The design has a platform-native feel, reminiscent of a polished in-feed post with a direct, product-focused message. # Hooks Headline: Before + After Worthy Hair Starts At The Scalp # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair health issues, such as thinning hair or a receding hairline, suggesting that the customer is not happy with their current hair condition. This is implied in the before photo. # Value propositions - Worthy Hair Starts At The Scalp - Start Your Scalp Focused Routine # Benefits - Worthy Hair # Features - Plant Based Stem Cell Shampoo - Plant Based Stem Cell Conditioner - Cold Processed Stem Cell Scalp Serum # Call to action Start Your Scalp Focused Routine # Point of view - Brand: The brand's perspective is present in the text promoting the products, including the call to action and product descriptions. # Storyline - The ad opens by showing a split-screen before and after shot of a woman's hairline. The left side of the photo is labeled 'before serum' and the right side of the photo is labeled 'after 90 days.' This is intended to show the efficacy of the Act+Acre product line through a visual demonstration. The story is told from the brand's perspective, presenting clear evidence of the product's effectiveness. - The ad then features the Act+Acre product line. This is meant to introduce the viewer to the products that can help them achieve the results shown in the before and after photos. The story is told from the brand's perspective, showcasing its range of stem cell hair care products. - The ad finishes by including a 'Start Your Scalp Focused Routine' call to action. This intends to encourage the viewer to take the next step and begin using the Act+Acre product line. The story is told from the brand's perspective, providing a clear path for the viewer to engage with the brand.

# Ad summary A woman demonstrates how to use Act+Acre Cold Processed Stem Cell Scalp Serum. She first applies it to her scalp, then massages it in. After, she flips her hair to show how it looks after. # Brand positioning Act+Acre presents itself as a high-end, scientifically backed haircare brand that focuses on scalp health as the foundation for healthy hair. The brand aligns with values of simplicity and efficacy, offering a straightforward solution to hair problems by targeting the scalp. Act+Acre seeks to occupy a premium space in the consumer's mind by pushing against the norm of neglecting scalp care in favor of treating only the hair itself. The brand positioning is both functional, emphasizing the product's stem cell technology, and emotional, promising the user great looking hair. # Product Act+Acre Cold Processed Stem Cell Scalp Serum is designed to improve hair by focusing on scalp health. The product is applied directly to the scalp using a dropper, then massaged in to absorb. The serum is designed for anyone who wants to improve the look and health of their hair. The serum's unique selling point is its use of stem cell technology. The ad addresses the purchase barrier that consumers neglect their scalp, promising that scalp care is the best thing one can do for their hair. # Visual style The ad has a polished aesthetic, with bright lighting and clean backgrounds. The editing style is simple, with static shots and smooth transitions. The production quality is high, giving a commercial feel. The pacing is slow and consistent, with about one cut every four seconds. # Hooks Spoken: 00:00–00:06 POV: my scalpcare routine only takes like 30 seconds… Text overlay: 00:00–00:06 POV: my scalpcare routine only takes like 30 seconds… Visual: 00:00–00:06 A young woman with fair skin, blonde hair, and blue eye masks under her eyes is shown from the chest up in selfie-style framing in a bathroom. She wears a gray robe. She uses a dropper to apply clear serum to her scalp, then massages it in with her fingers. There is a white countertop, white walls, and a gold mirror in the background. The lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points People neglect their scalp when taking care of their hair. "The best thing I ever did for my hair was take care of my scalp" # Value propositions - Taking care of my scalp is the best thing I ever did for my hair - POV: my scalpcare routine only takes like 30 seconds… # Benefits - Scalp care - Healthy hair # Features - Scalp serum - Stem cell technology # Call to action None used. # Social proof - "The best thing I ever did for my hair was take care of my scalp" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is from the perspective of a customer of the brand as she shows how she uses the product. # Storyline - 00:00–00:06 00:00–00:06 A woman applies serum to her scalp and massages it in. The message conveyed is how simple the product is to use. The audience experiences the moment from the woman's perspective as she shows off her routine. The tone is casual. - 00:06–00:17 00:06–00:17 The woman flips her hair to demonstrate the result. The message conveyed is how good her hair looks. The audience experiences the moment from the woman's perspective as she shows off her hair. The tone is proud. - 00:17–00:20 00:17–00:20 The woman holds the product up and looks at the camera. The message conveyed is a demonstration of the product itself. The audience experiences the moment from the woman's perspective as she shares the product. The tone is casual.

# Ad summary This ad for Act+Acre features a woman sharing her hair growth journey and providing a guide on what actually moves the needle for hair growth. She emphasizes the importance of consistency, targeting the scalp, and using a lightweight, water-based serum like Act+Acre's stem cell serum. She highlights that visible results take time, typically around 90 days for thicker, fuller strands, and emphasizes that consistency is key to achieving the desired outcomes. # Brand positioning Act+Acre is presented as a brand that pushes against the norm of focusing solely on the hair's ends and instead emphasizes the importance of scalp health. The brand aligns with values of consistency and creating healthy habits, promoting a lifestyle of long-term hair growth rather than quick fixes. The brand aims to occupy the space of a functional and reliable solution for hair growth, prioritizing the health of the scalp and follicles for thickness, shedding, and density. They want to move the consumer away from quick-fix hacks. # Product Act+Acre Cold Processed Stem Cell Scalp Serum is a lightweight, water-based serum designed to target the scalp and promote hair growth. It's suitable for anyone looking to improve the thickness, shedding, and density of their hair by focusing on follicle health. The serum absorbs directly into the root level without causing build-up, and it does not leave the hair greasy or weigh it down. Consistency is key: daily use outperforms occasional use of "miracle" products. While immediate results aren't typical, the brand states that it takes around 30 days for the scalp to rebalance, 60 days to reduce shedding, and around 90 days to see visibly thicker and fuller strands. # Visual style The ad has a polished UGC feel, with natural lighting. The video uses static shots with some occasional smooth transitions and slow zooms, creating a clean and informative tone. The pacing is consistent throughout, and no audio-visual sync is noticeable. The overall aesthetic suggests a high-end beauty or wellness brand. # Hooks Spoken: 00:00–00:05 So today I'm sharing the honest guide I wish I had when I first started my hair growth journey. Text overlay: 00:00–00:04 So today I'm / 00:00–00:04 honest guide / 00:01–00:04 when I first / 00:01–00:04 started my hair Visual: 00:00–00:04 The camera is chest-up framing a white-skinned woman with long blonde wavy hair, a black top, and a gold necklace. She is centered with a smile. She has fair skin with pink cheeks, fair eyebrows, and light eye makeup. The background is a brown wood vertical paneled wall. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of treating the dead part of the hair (the lengths) and wondering why nothing changes, highlighting that the key to hair growth lies in targeting the scalp. # Value propositions - A few drops of stem cell serum daily will outperform a once in a while miracle product # Benefits - Thickness - Reduces shedding - Density - Scalp rebalance - Thicker, fuller strands - Won't get greasy - Won't weigh hair down # Features - Stem cell serum - Lightweight - Water-based - Absorbs directly to the root level - Doesn't cause build up # Call to action None used. # Social proof - The ad features a woman sharing her personal experience and advice on hair growth, using statements like "I'm sharing the honest guide I wish I had when I first started my hair growth journey," which implies firsthand use and knowledge. # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience and tips for hair growth, which is communicated through the casual tone and personal anecdotes. # Storyline - 00:00–00:05 00:00–00:05 The video opens with a woman introducing that she’ll share an honest guide about hair growth that she wishes she had when she first started her hair growth journey. - 00:05–00:07 00:05–00:07 She says that consistency is so important, and the most important thing. - 00:07–00:15 00:07–00:15 The woman holds up a bottle of Act+Acre Cold Processed Stem Cell Scalp Serum, stating that using a few drops daily will always outperform using a miracle product every once in a while. This re-emphasizes consistency and sets up a comparison between habits and quick fixes. - 00:16–00:25 00:16–00:25 She urges the viewer to think habits, not hacks. Adding that hair growth starts at the scalp and not the ends. Most people only treat the ends and wonder why nothing changes. - 00:25–00:34 00:25–00:34 She notes the follicle is alive. That's where thickness, shedding, and density are decided, which is why targeting the scalp is non-negotiable. - 00:34–00:46 00:34–00:46 She acknowledges that you won’t see results overnight and that’s normal. It takes around 30 days for the scalp to rebalance, another 60 days to reduce shedding, and around 90 days for the viewer to visibly see thicker, fuller strands. This sets realistic expectations by preparing the user for a longer process. - 00:46–00:53 00:46–00:53 The woman expresses the idea that staying the course is the difference maker here. She states that you won’t get greasy or weigh down your hair. - 00:53–00:59 00:53–00:59 She highlights Act+Acre’s Cold Processed Stem Cell Scalp Serum is lightweight, water based, and absorbs directly into the root level without build-up. - 00:59–01:11 00:59–01:11 The woman ends the video by stating that motivation won’t show up daily, but your routine has to. She keeps the serum on her nightstand as part of her nighttime rhythm and never misses a day because that’s when the growth actually compounds.

# Ad summary The image ad for Act+Acre shows three hair products against a neutral background. The ad includes the text, "In 2026, the spotlight is on your scalp. Where healthier, fuller-looking hair actually begins." It then prompts the user to start their routine and receive three free products with purchase by clicking the "Claim Now" CTA button. # Brand positioning Act+Acre is presented as a forward-thinking and innovative brand in the haircare industry, focused on scalp health as the foundation for achieving healthier and fuller-looking hair. The ad suggests that Act+Acre is at the forefront of haircare trends. The brand emphasizes functional benefits, positioning itself as a purveyor of advanced, plant-based solutions for scalp and hair health. # Product The ad features three Act+Acre hair products. The first is Plant Based Stem Cell Shampoo in a light brown bottle with a white pump. The second is Plant Based Stem Cell Conditioner, also in a light brown bottle with a white pump. The third is Cold Processed Stem Cell Scalp Serum in a clear bottle with a white cap and dropper. The text in the ad claims that the product helps deliver healthier, fuller-looking hair by focusing on the scalp. # Visual style The ad has a clean and minimalist aesthetic, with a focus on the product and its benefits. The production quality is high, with studio-style lighting and a neutral color palette. The visual motifs include a simple product display and a clear, legible typography integration. The ad style mimics a modern e-commerce product page. # Hooks Headline: In 2026, the spotlight is on your scalp. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers are concerned about the future health and appearance of their hair, particularly focusing on the scalp. "In 2026, the spotlight is on your scalp" suggests that current hair care routines may be missing an essential component, causing anxiety about future hair quality. # Value propositions - healthier, fuller-looking hair actually begins # Benefits - healthier, fuller-looking hair # Features - Plant Based Stem Cell Shampoo - Plant Based Stem Cell Conditioner - Cold Processed Stem Cell Scalp Serum # Call to action Claim Now # Social proof - None used. # Point of view - Brand: The brand's POV is conveyed through the main copy, which emphasizes the company's forward-thinking nature and their focus on scalp health as the key to better hair. - Product: The product's POV is shown through the visual display of the products, highlighting the shampoo, conditioner, and scalp serum and their contribution to a complete hair care routine. - Customer: The customer's POV is targeted with the call to action to 'Claim Now' and get three free products, appealing to their desire for value and encouraging immediate action. # Storyline - The image begins by projecting forward to the year 2026, making a prediction that the future of hair health will be centered around the scalp. This is intended to capture the audience's attention and establish the brand as forward-thinking. The perspective is from the brand, positioning itself as a visionary in the haircare industry. - The ad transitions to the brand's philosophy, stating that healthier, fuller-looking hair begins at the scalp. This serves to educate the audience on the importance of scalp health and introduces the brand's core value proposition. The perspective is from the brand, emphasizing its approach to haircare. - The ad displays three Act+Acre products, highlighting their role in starting a healthy hair routine. This aims to showcase the brand's products as the solution for achieving the promised benefits. The perspective shifts to the product itself, inviting the audience to consider integrating it into their routine. - The image concludes with an offer of three free products, prompting the viewer to take immediate action by clicking the 'Claim Now' button. This serves to incentivize purchase and drive conversion. The perspective shifts to the customer, appealing to their desire for a valuable deal and encouraging them to engage with the brand.

# Ad summary This ad promotes Act+Acre's Cold Processed Stem Cell Scalp Serum for reducing postpartum hair shedding. It highlights that the product is nursing-safe and provides daily care to support postpartum hair. # Brand positioning Act+Acre is presented as a brand focused on providing specialized hair care solutions, particularly for postpartum hair concerns. The brand positions itself as a provider of nursing-safe daily care, suggesting a commitment to gentle and safe ingredients. The brand aims to occupy a space in the consumer's mind as a reliable and specialized solution for postpartum hair shedding, emphasizing safety and daily care. This positioning aligns with values of health and well-being, particularly for new mothers. The brand appears to be following category norms by addressing specific hair concerns with targeted solutions, while also emphasizing the safety aspect, which may differentiate it from competitors. # Product The product being advertised is Act+Acre's Cold Processed Stem Cell Scalp Serum, designed to support postpartum hair and reduce shedding. It is presented as a nursing-safe daily care solution. The serum comes in a semi-transparent bottle with a white cap. The ad emphasizes its suitability for postpartum hair concerns, addressing a specific need for new mothers. The serum is highlighted as a daily care product, suggesting ease of integration into a regular routine. The ad aims to convey that this product is a safe and effective solution for postpartum hair shedding, encouraging viewers to try it for its specialized benefits. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be high, with a focus on showcasing the product in a natural and appealing way. The image treatment includes soft lighting and a shallow depth of field, which helps to focus attention on the product. The overall aesthetic is modern and sophisticated, aligning with the brand's positioning. # Hooks Headline: Reduce Postpartum Hair Shedding # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of postpartum hair shedding, a common concern for new mothers. The headline "Reduce Postpartum Hair Shedding" directly signals this problem. # Value propositions - Nursing-safe daily care to support postpartum hair and reduce shedding. # Benefits - Support postpartum hair - Reduce shedding # Features - Nursing-safe - Daily care - Cold Processed Stem Cell Scalp Serum # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, showcasing the product and its benefits for postpartum hair shedding. # Storyline - The ad opens by highlighting the problem of postpartum hair shedding, with the text "Reduce Postpartum Hair Shedding." This is intended to immediately grab the attention of the target audience, which is new mothers experiencing this issue. The brand is telling this part of the story. - The ad then introduces Act+Acre's Cold Processed Stem Cell Scalp Serum as the solution. This is intended to position the product as the answer to the problem presented in the first beat. The brand is telling this part of the story. - The ad emphasizes that the serum is "Nursing-safe daily care to support postpartum hair and reduce shedding." This is intended to reassure the target audience about the product's safety and suitability for new mothers. The brand is telling this part of the story.

# Ad summary This image ad utilizes an open-letter format, appearing as if it were a note pinned to a wall. Act+Acre humorously apologizes for the unexpected side effects of their Thick + Fuller Hair System, such as causing hair catchers to be out of work and requiring more time for styling due to the increased thickness and fullness of the hair. The apology pivots into a playful admission that they're not really sorry, emphasizing the positive transformations users experience. The ad also highlights the inclusion of three free essentials with the system: a microfiber hair towel, a dermastamp, and a travel-size Stem Cell Serum. # Brand positioning Act+Acre is presented as a brand that is playfully self-aware and confident in the transformative results of its hair care products. The brand uses humor and a mock apology to subvert traditional marketing language, suggesting a more personal and relatable connection with its audience. Instead of focusing on standard benefits like hair health, Act+Acre emphasizes the more dramatic and visible outcomes of using their Thick + Fuller Hair System, such as thicker hair that requires more styling and attracts attention. This approach positions Act+Acre as a brand that acknowledges and even celebrates the more 'inconvenient' aspects of achieving significant hair transformation, implying a focus on noticeable, rather than subtle, results. Act+Acre aims to stand out by making bold claims about its products' effectiveness and owning the side effects that are, ultimately, seen as desirable by their customers. # Product The featured product is the Thick + Fuller Hair System by Act+Acre, which is presented as an easy, 3-step stem-powered system designed to reduce shedding and promote visibly thicker-looking hair, starting at the scalp. The ad humorously apologizes for the side effects of the system, such as the hair catcher in the shower being out of work and the need for extra time to blow out the thick, full hair. The system also includes three free essentials: a microfiber hair towel, a dermastamp, and a travel-size Stem Cell Serum. The ad also mentions that before-and-after photos are now living on Act+Acre's moodboard as one of the best transformations ever seen, which is an implied claim of its effectiveness. # Visual style The ad employs a lo-fi, raw aesthetic, mimicking a handwritten note pinned to a wall. The production quality is deliberately unpolished, creating a sense of authenticity and direct communication. The visual motif of a simple sheet of paper adds a personal touch, contrasting with typical glossy advertising. The image treatment is minimal, with no apparent filters or color grading, enhancing the natural, unfiltered feel. The typography is integrated to resemble handwriting, further reinforcing the personal note concept. The ad contrasts with the highly stylized norms often found in beauty advertising, aiming for a disruptive, attention-grabbing effect in the feed. The scannability is high due to the clear, large text and simple layout, making it easy to read and digest quickly. # Hooks Headline: We're Sorry. # Funnel stage Middle of funnel (Consideration) # Pain points The ad humorously addresses the pain point of hair shedding and lack of thickness, indicated by the product's promise to "reduce shedding and promote visibly thicker-looking hair, starting at the scalp." # Value propositions - Achieve visibly thicker-looking hair with an easy, 3-step system. - Get three free essentials (microfiber hair towel, dermastamp, travel-size Stem Cell Serum) with the Thick + Fuller Hair System. # Benefits - suddenly can't go anywhere without getting compliments - hair catcher in the shower, which is officially out of work - your hairstylist, who now has to spend extra time blowing out all that thick, full hair - before-and-after is now living on our moodboard as one of the best transformations we've ever seen. # Features - easy, 3-step stem-powered system - helps reduce shedding - promotes visibly thicker-looking hair, starting at the scalp - microfiber hair towel - dermastamp - travel-size Stem Cell Serum # Call to action None used. # Social proof - We're sorry your before-and-after is now living on our moodboard as one of the best transformations we've ever seen. # Point of view - Brand: The entire image is presented from the brand's perspective, using a lighthearted and apologetic tone to highlight the positive effects of their hair care system. # Storyline - The ad begins with an apology, "We're Sorry," setting a tone of mock regret and intrigue. This is the brand's attempt to capture the audience's attention by acknowledging the potential downsides of using their product while also emphasizing its effectiveness. - The ad continues the apology by mentioning how the Thick + Fuller Hair System leads to receiving compliments, rendering hair catchers useless, and increasing hairstylists' workload. This is to highlight the benefits of the product in a humorous and relatable way, from the brand's perspective. - The brand then introduces the features of the system, clarifying it is a 3-step process to reduce shedding and thicken hair at the scalp. This aims to provide key product information in an engaging context, from the brand's perspective. - The ad highlights the inclusion of free essentials with the product: a microfiber hair towel, a dermastamp, and a travel-size Stem Cell Serum. This adds value and entices the audience by sweetening the deal, from the brand's perspective. - The ad concludes by stating that before-and-after transformations are now on the company moodboard and admits that the brand isn't actually sorry. This reinforces the effectiveness of the product and ends on a confident note, from the brand's perspective.

# Ad summary A woman discusses her postpartum hair loss and how the Act+Acre Plant Based Stem Cell Hair Serum has helped her. # Brand positioning Act+Acre is presented as a brand that offers solutions for hair loss. The brand is positioned as being backed by clinical studies and recognized by the National Psoriasis Foundation for being safe on sensitive scalps. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for hair loss, particularly postpartum hair loss. # Product The Act+Acre Plant Based Stem Cell Hair Serum is a product designed to target the follicle where regrowth really begins. It is for people experiencing hair loss, particularly postpartum shedding. The serum is backed by clinical studies and recognized by the National Psoriasis Foundation for being safe on sensitive scalps. The ad addresses the purchase barrier of skepticism by highlighting the clinical backing and recognition from a reputable organization. The ad tells the viewer that this product is worth trying because it provides support for hair regrowth and is safe for sensitive scalps. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The visuals are timed to the voiceover lines. # Hooks Spoken: 00:00–00:04: Okay, so it wasn't a surprise pregnancy, but motherhood? Oh, it has come with plenty of surprises. Text overlay: Oh, it has come with plenty of surprises. Visual: 00:00–00:04: A woman with long blonde hair, wearing a gray sweater, stands in a well-lit room with white walls and decorative molding. She is holding a bottle of Act+Acre Plant Based Stem Cell Hair Serum and speaking directly to the camera. # Funnel stage Consideration # Pain points Postpartum hair loss: "seeing clumps of hair in the shower hits differently when it's your hair." # Value propositions - Targets the follicle where regrowth really begins - Safe on sensitive scalps # Benefits - Gives so much support for hair regrowth - Makes such a difference # Features - Plant Based Stem Cell Hair Serum - Targets the follicle where regrowth really begins - Safe on sensitive scalps # Call to action None used. # Social proof - "When I started using the stem cell serum, it gave me so much support" – Female 1 (Customer) - "It's even recognized by the National Psoriasis Foundation for being safe on sensitive scalps." # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:04 The woman introduces the topic of motherhood and its surprises. - 00:04–00:07 She reveals that one of the biggest surprises was postpartum hair loss. - 00:07–00:11 She acknowledges that it's normal but seeing clumps of hair in the shower hits differently when it's your hair. - 00:11–00:15 She introduces the Act+Acre Plant Based Stem Cell Hair Serum and says it gave her so much support. - 00:15–00:16 She states that it's almost always sold out. - 00:16–00:19 She explains that it targets the follicle where regrowth really begins. - 00:19–00:25 She mentions that it's backed by clinical studies and recognized by the National Psoriasis Foundation for being safe on sensitive scalps. - 00:25–00:30 She acknowledges that postpartum shedding is real and that it gets better. - 00:30–00:32 She concludes by saying that the serum has made such a difference for her.

# Ad summary This ad features a blonde woman speaking directly to the camera about the Act+Acre system for hair density, strength, and less shedding. She emphasizes the importance of scalp care, comparing it to face washing, and highlights the benefits of the stem cell shampoo, conditioner, and serum for healthier hair growth. # Brand positioning Act+Acre presents itself as a science-backed brand focused on scalp health for thicker, fuller hair. The brand aligns with a modern, health-conscious lifestyle that prioritizes consistent, science-backed routines for optimal hair health. Act+Acre challenges the norm of neglecting the scalp as part of overall hair care and promotes a plant-based approach. # Product Act+Acre’s Thick and Full System aims to promote hair density, strength, and reduced shedding. The system includes a Stem Cell Shampoo and Conditioner that supports the scalp environment with plant stem cells and hydrating actives, allowing hair to grow in stronger from the start. The Stem Cell Serum targets the follicle directly to reduce shedding and support thicker, fuller-looking hair growth over time. The ad emphasizes using the entire system for a consistent, science-backed routine. # Visual style The ad has a UGC feel with natural lighting and a simple, clean aesthetic. The editing is straightforward with static shots, lending an authentic, personal touch to the video. The pacing is consistent, with the focus on clear communication rather than rapid cuts or visual effects. # Hooks Spoken: 2026 is the year we finally pay attention to our scalps, especially if thicker, fuller hair is the goal. Text overlay: 2026 is the year we / finally pay / attention to our scalps Visual: 00:00–00:06: The shot features a woman with long, wavy blonde hair wearing a pink floral top, speaking directly to the camera. She's in an indoor setting with neutral wall colors. Behind her, a dark-colored TV screen is mounted on the wall, and a wooden cabinet with glass doors is visible. The camera is stationary and selfie-style, focusing on her upper body. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that viewers may be neglecting their scalp, which impacts the overall health and growth of their hair: "Then why are we ignoring the skin under our hair?" # Value propositions - Plant-based ingredients for healthier scalp support. - Comprehensive system for a consistent, science-backed routine. - Stem cell serum directly targets hair follicles. # Benefits - Hair grows in stronger from the start - Reduces shedding - Support thicker, fuller looking growth over time # Features - Stem Cell Shampoo - Stem Cell Conditioner - Plant stem cells - Hydrating actives - Stem Cell Serum # Call to action None used. # Social proof - The presenter uses "I" statements to imply firsthand use: "Act+Acre's thick and full system is the routine I trust most for density, strength, and less shedding." # Point of view - Customer 100% – The speaker presents herself as a user sharing her personal experience and trust in the product, using a casual and friendly tone. # Storyline - 00:00–00:04 The woman begins by stating that 2026 is the year we finally pay attention to our scalps. - 00:04–00:13 She addresses the audience directly, pointing out the need to take care of the skin under the hair. - 00:13–00:19 The woman introduces Act+Acre's thick and full system as the routine she trusts most for density, strength, and less shedding. - 00:19–00:28 The woman explains that the Act+Acre stem cell shampoo and conditioner don't just clean but support the scalp environment with plant stem cells and hydrating actives. - 00:28–00:36 The woman highlights the benefits of the stem cell serum to reduce shedding and support thicker, fuller-looking growth over time. - 00:36–00:41 The woman concludes by recommending using the system together to give the scalp a consistent, science-backed routine.

# Ad summary This image ad promotes Act+Acre's anti-shedding serum for postpartum moms, highlighting its benefits and safe formula. # Brand positioning Act+Acre is presented as a brand focused on providing specialized hair care solutions, particularly for postpartum mothers experiencing hair shedding. The brand emphasizes the use of plant-based ingredients and safe formulas, positioning itself as a reliable and gentle option for addressing specific hair concerns during and after pregnancy. The brand aims to occupy a space in the consumer's mind as a provider of targeted, safe, and effective hair care for new mothers, aligning with values of natural ingredients and specialized care. It appears to push against the norm of generic hair care products by offering a solution tailored to the unique needs of postpartum women. # Product The product being advertised is Act+Acre's Cold Processed Stem Cell Scalp Serum, an anti-shedding serum specifically formulated for postpartum moms. The serum is designed to reduce hair shedding, with claims of "49% less shedding in just 6 weeks." It is highlighted as a "nursing + pregnancy safe formula" and "made with plant based apple stem cells." The serum comes in a clear bottle with a white cap, allowing the product's texture to be visible. The ad addresses the purchase barrier of safety concerns during pregnancy and nursing by explicitly stating its safe formula. The ad aims to convince viewers that this serum is a safe, effective, and natural solution to combat postpartum hair shedding. # Visual style The ad features a clean and minimalist visual style with a focus on the product. The production quality is high, with studio-shot lighting and a simple background. The visual motifs include circular callouts and a focus on the product bottle. The image treatment includes soft lighting and color grading to create a polished look. The typography is clean and legible, and the overall style is modern and sophisticated. # Hooks Headline: An anti-shedding serum made by a postpartum mom for postpartum moms. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of hair shedding experienced by postpartum mothers. # Value propositions - Anti-shedding serum made for postpartum moms - Nursing + pregnancy safe formula - Made with plant based apple stem cells # Benefits - 49% less shedding in just 6 weeks* # Features - anti-shedding serum - nursing + pregnancy safe formula - made with plant based apple stem cells # Call to action None used. # Social proof - Based on consumer perception results from a 12-week third-party clinical study of 90 women aged 18-55, daily use of the product was shown to support hair regrowth following acute telogen effluvium. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product, its benefits, and its suitability for postpartum mothers. # Storyline - The ad opens by immediately identifying the product as "An anti-shedding serum made by a postpartum mom for postpartum moms," which is intended to grab the attention of the target audience and establish the product's purpose. This is told from the brand's perspective, introducing the product and its specific target demographic. - The ad then highlights key benefits and features of the serum through circular callouts, such as "49% less shedding in just 6 weeks*," "nursing + pregnancy safe formula," and "made with plant based apple stem cells." This is told from the brand's perspective, emphasizing the product's effectiveness, safety, and natural ingredients. - The ad concludes with a visual of the product bottle, reinforcing the brand and product identity. This is told from the brand's perspective, providing a clear image of what the customer will be purchasing.

# Ad summary A woman shares her experience with Act+Acre stem cell serum for postpartum hair shedding. # Brand positioning Act+Acre is presented as a brand offering clean, non-toxic, and clinically tested hair care solutions. The brand aligns with values of safety and efficacy, particularly for breastfeeding mothers. It positions itself as a provider of solutions that address specific hair concerns like postpartum shedding, offering a way to combat these issues without resorting to time-consuming or potentially harmful methods. The brand emphasizes a functional approach, focusing on reducing shedding and supporting hair density with its stem cell serum. # Product The Act+Acre stem cell serum is a hair product designed to reduce shedding and support hair density, particularly for postpartum women. It is described as a vegan, clean, non-toxic, and breastfeeding-safe solution that targets the root cause of postpartum shedding by working on the follicles. The serum is presented as a quick and easy-to-use treatment, requiring only 30 seconds to apply. The ad highlights that postpartum shedding is normal but emphasizes that women don't have to "white knuckle" their way through it, suggesting the serum offers a way to manage and improve hair health during this time. # Visual style The ad has a polished UGC feel, with a mix of selfie-style shots and product demos. The editing style includes quick cuts and smooth transitions. The production quality is high-end, with good lighting and clear visuals. The pacing is consistent, with cuts timed to the voiceover. The overall aesthetic is clean and modern, reflecting the brand's values. # Hooks Spoken: 00:00–00:02: If you're anything like me and suddenly noticing way more hair in the shower Text overlay: 00:00–00:04: three month postpartum Visual: 00:00–00:02: A woman with long blonde hair, wearing a gray sweater, stands in a well-lit room with neutral decor. She is centered in the frame, speaking directly to the camera in a selfie-style shot. The background includes a glimpse of a living area with a leather chair and arched doorway. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is postpartum hair shedding, which is described as a frustrating and concerning issue for new mothers. The ad visually demonstrates this with a shot of hair in a shower drain and the presenter states, "If you're anything like me and suddenly noticing way more hair in the shower around that three month postpartum mark..." # Value propositions - Vegan, clean, non-toxic, breastfeeding safe, and clinically tested: Appeals to health-conscious consumers, especially new mothers. - Reduces shedding and supports density: Addresses the core concerns of postpartum hair loss. # Benefits - Reduces shedding - Supports density # Features - Vegan - Clean - Non-toxic - Breastfeeding safe - Clinically tested to reduce shedding and support density # Call to action Go check out the Act and Acre stem cell serum. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer sharing her personal experience with the product. # Storyline - 00:00–00:02 The ad begins with a woman introducing the topic of postpartum hair loss and positioning herself as relatable to the viewer. - 00:02–00:04 A shot of hair in a shower drain illustrates the problem of hair shedding. - 00:04–00:08 The woman introduces Act+Acre stem cell serum as a solution that helped her with postpartum hair loss. - 00:08–00:17 She describes her previous attempts to combat hair loss, such as researching online and trying various remedies, but acknowledges the time constraints of caring for a newborn. - 00:19–00:24 She highlights the serum's ease of use, requiring only 30 seconds, and its ability to target the root cause of postpartum shedding. - 00:24–00:28 The ad shows a before-and-after comparison of her hair, emphasizing the improvement in hair density after using the serum for a few weeks. - 00:28–00:34 She lists the product's attributes, including being vegan, clean, non-toxic, breastfeeding-safe, and clinically tested. - 00:34–00:37 She acknowledges that postpartum shedding is normal but reassures viewers that they don't have to endure it without help. - 00:37–00:42 She encourages viewers to say goodbye to hair in the drain and check out the Act+Acre stem cell serum.

# Ad summary This ad features a customer testimonial for Act+Acre's Cold Processed Stem Cell Scalp Serum. The customer states that the product helped with postpartum shedding and that the results are unreal after 3 months of use. # Brand positioning Act+Acre is presented as a brand focused on scalp health, offering specialized solutions for specific hair concerns. The brand is positioned as a provider of effective treatments, as highlighted by the customer's positive experience with postpartum shedding. The brand aligns with a lifestyle of self-care and addressing specific hair needs with targeted solutions. The brand is presented as a solution for postpartum hair shedding. # Product The product featured is Act+Acre's Cold Processed Stem Cell Scalp Serum, designed to address hair shedding, specifically postpartum shedding. The serum is presented as an effective solution, with the ad highlighting that it helped with postpartum shedding and delivered unreal results after 3 months of use. The product is for individuals experiencing postpartum hair loss and seeking a targeted treatment to improve scalp health and reduce shedding. The ad aims to address the purchase barrier of skepticism by showcasing a real customer's positive experience and visible results. # Visual style The ad has a UGC (user-generated content) style, with a casual, unfiltered aesthetic. The image is brightly lit and appears to be shot in a bathroom setting. The typography is simple and clean, integrated into the image as captions. The overall style is designed to feel authentic and relatable, mimicking the look of a personal Instagram Story. # Hooks Headline: the only thing that helped my postpartum shedding # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of postpartum hair shedding, a common concern for new mothers. The customer states, "the only thing that helped my postpartum shedding," highlighting the product's effectiveness in resolving this issue. # Value propositions - The Cold Processed Stem Cell Scalp Serum is effective for postpartum shedding, providing unreal results after 3 months. # Benefits - helped my postpartum shedding - results are unreal # Features - Cold Processed Stem Cell Scalp Serum # Call to action None used. # Social proof - "the only thing that helped my postpartum shedding" – Customer - "love you @actandacre" – Customer - "3 months in and the results are unreal" – Customer # Point of view - Customer: The entire image is presented from the customer's point of view, sharing their personal experience and positive feedback about the product. # Storyline - The ad begins with a customer sharing their personal experience with postpartum shedding, setting the stage for the product's relevance and effectiveness. The message is that the product is a solution for a common concern, and the story is being told from the customer's perspective to build trust and relatability. - The customer expresses their love for the brand, reinforcing the positive experience and building brand affinity. This part of the story is told from the customer's perspective, emphasizing their satisfaction and loyalty to the brand. - The ad concludes with the customer highlighting the unreal results achieved after 3 months of using the product, emphasizing the long-term benefits and reinforcing the product's efficacy. This is told from the customer's perspective, showcasing the tangible outcomes and encouraging viewers to try the product for themselves.

# Ad summary This ad for Act+Acre features the Thick + Full Welcome Kit, a scalp-first routine including shampoo, serum, and conditioner. The ad highlights five reasons to start with the scalp, focusing on targeting hair thinning, plant-based stem cell technology, improving hair strength and density, a complete routine, and clean, trichologist-developed formulas. # Brand positioning Act+Acre is presented as a sophisticated, science-backed brand focused on scalp health as the foundation for thicker, fuller hair. The brand emphasizes clean, trichologist-developed formulas powered by plant-based stem cell technology. It positions itself as a premium brand offering a complete scalp-first routine, suggesting a departure from conventional hair care that primarily focuses on the hair itself rather than the scalp. # Product The featured product is the Thick + Full Welcome Kit by Act+Acre, a scalp-first routine designed to target hair thinning at the root and improve hair strength and density. The kit includes three products: Plant Based Stem Cell Shampoo, Cold Processed Stem Cell Scalp Serum, and Stem Cell Conditioner. These products are formulated with plant-based stem cell technology and are clean, trichologist-developed formulas. The ad highlights that the kit offers a complete routine and includes three free gifts, addressing potential purchase barriers by providing added value and a comprehensive solution for those looking to improve their scalp health and achieve thicker, fuller hair. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The products are centrally located and well-lit. The color palette is neutral, contributing to a premium and sophisticated feel. The overall production quality is high, with attention to detail in the product shots and typography. # Hooks Headline: 5 Reasons To Start At The Scalp # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses hair thinning as the primary pain point, suggesting that consumers may be frustrated with hair that lacks thickness and density. The ad explicitly states that the product "Targets hair thinning at the root." # Value propositions - A complete, scalp-first routine + 3 free gifts: This combines the feature of a full routine with the benefit of added value (free gifts), making the product more attractive. # Benefits - Targets hair thinning at the root - Improves hair strength + density - A complete, scalp-first routine + 3 free gifts - Clean # Features - Plant based stem cell technology - Trichologist-developed formulas # Call to action None used. # Point of view - Brand: The entire ad promotes the product and its benefits, establishing the brand as the central voice communicating its value proposition. # Storyline - The ad begins by highlighting "5 Reasons To Start At The Scalp", grabbing attention by focusing on scalp health as the foundation for hair improvement. This message is delivered from the brand's perspective, aiming to educate viewers on the importance of scalp care. - It introduces "The Thick + Full Welcome Kit:" to indicate that it's the best way to address the prior scalp issues. This comes from the brand's perspective introducing their proposed solution for the abovementioned reasons. - The brand lists five benefits as numbered points: "Targets hair thinning at the root," "Powered by plant based stem cell technology," "Improves hair strength + density," "A complete, scalp-first routine + 3 free gifts," and "Clean, trichologist-developed formulas." This builds credibility by highlighting specific features and benefits of the product. This is from the brand's perspective selling their product.

# Ad summary This ad features a trichologist and founder of Act+Acre, Helen Reavey, discussing postpartum hair loss and how Act+Acre's stem cell serum can help reduce hair shedding. She explains that postpartum hair loss is normal due to hormone level changes and that the serum can reduce hair shedding by 52% in 12 weeks by supporting the scalp and protecting the follicle. # Brand positioning Act+Acre is presented as a science-backed hair wellness brand that offers solutions for common hair concerns. The brand is positioned as a provider of effective, clinically tested products, with a focus on scalp health. The brand aligns with a lifestyle that values self-care and informed choices, pushing against the norm of quick fixes by emphasizing long-term hair health through scalp support. The brand positioning is both functional, highlighting the performance of its stem cell serum, and emotional, offering reassurance and confidence to those experiencing hair loss. # Product The Act+Acre stem cell serum is a hair product designed to reduce hair shedding, particularly for those experiencing postpartum hair loss. It works by supporting the scalp, protecting the hair follicle, and reducing inflammation. The serum contains stem cells and is clinically proven to reduce hair shedding by 52% in just 12 weeks. It is for anyone looking to maintain thicker, fuller-looking hair by keeping more of what they already have. The ad addresses the purchase barrier of skepticism by highlighting the clinical trials and the significant reduction in hair shedding. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is smooth with static shots and minimal transitions. The production quality is high-end, supporting a tone of expertise and trustworthiness. The pacing is consistent, with a moderate cut rate. The audio-visual sync is smooth, with voiceover lines matching the visuals. # Hooks Spoken: 00:00–00:03 Postpartum hair loss. Yep, it's real and it's completely normal. Text overlay: 00:00–00:03 Postpartum Hair Loss Routine / 00:00–00:03 from Trichologist Helen Reavey Visual: 00:00–00:03 Split screen. Top: Close-up shot of a woman's hairline with thinning hair, showing the scalp and baby hairs. Her fingers gently part the hair to reveal the scalp. The lighting is bright and direct. Bottom: Helen Reavey, a woman with long blonde hair, fair skin, and light makeup, sits in a chair in a well-lit room. She wears a sleeveless white top with black trim. She smiles and speaks directly to the camera. The background includes a doorway leading to another room with a desk and a window. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is postpartum hair loss, which is described as "major shedding" due to hormone level changes after giving birth. The ad acknowledges that "postpartum hair loss" is real and "completely normal." # Value propositions - Reduce hair shedding by 52% in just 12 weeks with our stem cell serum. - Unlock thicker, fuller looking hair by keeping more of what you already have. # Benefits - Reduces hair shedding by 52% in just 12 weeks - Helps you hold on to more of your hair - Unlocks thicker, fuller looking hair # Features - Stem cell serum - Supports the scalp - Protects the follicle - Reduces inflammation # Call to action Start today, support your scalp and keep more of your hair. # Social proof - "In the clinical trials of our stem cell serum, it reduced hair shedding by 52% in just 12 weeks" – Helen Reavey (Founder of Act+Acre) # Point of view - Expert 80% – The majority of the video is told from the perspective of a trichologist, who shares her expertise and insights on postpartum hair loss and the benefits of the product. - Brand 20% – The brand's perspective is communicated through the founder's introduction of the product and its clinical trial results. # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a close-up of a woman's hairline, showing thinning hair, while text overlay introduces the topic of postpartum hair loss. This is followed by Helen Reavey, a trichologist, who confirms that postpartum hair loss is real and completely normal. The message is intended to acknowledge and validate the viewer's concern, establishing a relatable starting point from the perspective of someone experiencing hair loss. - 00:03–00:10 00:03–00:10 Helen explains that after giving birth, hormone levels drop fast, leading to major shedding. This is intended to educate the viewer on the cause of postpartum hair loss, providing context and normalizing the experience from the perspective of a hair expert. - 00:10–00:16 00:10–00:16 Helen introduces herself as a board-certified trichologist and founder of Act+Acre. This is intended to establish her credibility and introduce the brand from the perspective of the brand founder. - 00:16–00:22 00:16–00:22 Helen presents Act+Acre's stem cell serum, stating that in clinical trials, it reduced hair shedding by 52% in just 12 weeks. This is intended to showcase the product's effectiveness and provide a tangible benefit from the brand's perspective. - 00:22–00:32 00:22–00:32 Helen explains that the serum supports the scalp, protects the follicle, reduces inflammation, and helps you hold on to more of your hair. This is intended to detail the product's mechanism of action and benefits from the brand's perspective. - 00:32–00:38 00:32–00:38 Helen states that the serum unlocks thicker, fuller-looking hair by keeping more of what you already have. This is intended to reinforce the desired outcome and value proposition from the brand's perspective. - 00:38–00:41 00:38–00:41 Helen encourages viewers to start today, support their scalp, and keep more of their hair. This is intended to provide a call to action and encourage immediate engagement from the brand's perspective.

# Ad summary This ad showcases the Act+Acre hair product line with a before-and-after comparison of hair health after 90 days of product usage. The ad highlights a scalp-focused routine and aims to entice viewers to start their own. # Brand positioning Act+Acre is positioned as a brand that prioritizes scalp health for better hair. It offers plant-based hair care products focusing on a stem cell-based approach to hair health. The brand emphasizes a functional positioning by promoting a scalp-focused routine, suggesting it breaks from category norms that may overlook the scalp's importance. Act+Acre aims to occupy a space in the consumer's mind as a science-backed, plant-based solution for hair wellness. # Product The ad features Act+Acre's Plant Based Stem Cell Shampoo and Conditioner, along with the Cold Processed Stem Cell Scalp Serum. The shampoo and conditioner are presented as a set designed to improve hair health when used together. The Scalp Serum is a supplementary product applied with a dropper. These products are for anyone looking to improve their hair through a scalp-focused routine, addressing the potential purchase barrier of overlooking the scalp's importance in hair health. The ad suggests that using the products for 90 days can lead to visibly improved hair. # Visual style The ad features a clean and minimalist visual style. The production quality is high, with studio-style lighting and clear product shots. The 'before and after' layout is presented in a straightforward manner, with a focus on demonstrating a clear visual change. The color palette is muted and natural, contributing to a sense of wellness and simplicity. The overall effect is designed to be scannable and trustworthy. # Hooks Headline: Before + After Worthy Hair # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that hair is not as healthy or "worthy" as it could be, suggesting the customer's hair may be lacking essential care, resulting in frizziness and dryness. # Value propositions - Plant-based stem cell technology promotes healthy hair through scalp care. # Benefits - Worthy Hair - Scalp Focused Routine # Features - Plant Based Stem Cell Shampoo - Plant Based Stem Cell Conditioner - Cold Processed Stem Cell Scalp Serum # Call to action Start Your Scalp Focused Routine # Social proof - The 'before and after' images serve as a visual demonstration of the product's effectiveness over 90 days. # Point of view - Customer: The 'before' and 'after' images show a direct comparison of hair before and after 90 days of product use, offering a relatable visual result. - Brand: The product lineup positioned below the hair comparison promotes Act+Acre's Plant Based Stem Cell Shampoo, Conditioner, and Scalp Serum. # Storyline - The ad opens by showing a before-and-after comparison of a woman's hair. The message is that hair health improves with product usage. The viewer experiences the comparison from the perspective of a potential customer. - The ad then focuses on the Act+Acre product line—Plant Based Stem Cell Shampoo, Conditioner, and Scalp Serum—to show which products are needed to improve hair health and to visually reinforce the brand and its products. The viewer experiences this from the brand's perspective. - The ad closes with a call to action, inviting viewers to "Start Your Scalp Focused Routine" to encourage immediate engagement with the brand. This is from the brand’s perspective to drive conversions.