How Zola Advertises on Meta

# Ad summary This ad for Zola showcases various wedding venues and encourages users to discover top vendors for their 2026 wedding. # Brand positioning Zola is presented as a comprehensive wedding planning platform that simplifies the process of finding top vendors. The brand is positioned as a modern solution for couples planning their weddings, offering a curated selection of venues and services. Zola aligns with a lifestyle of ease and sophistication, promoting the idea that wedding planning can be stress-free and enjoyable. The brand pushes against the traditional, often overwhelming, norms of wedding planning by providing a streamlined, user-friendly platform. The brand positioning is both functional, offering practical tools and resources, and emotional, aiming to create a positive and memorable wedding planning experience. # Product The ad promotes Zola's platform for discovering top wedding vendors for weddings in 2026. The platform is designed to connect couples with a curated selection of venues and services, simplifying the wedding planning process. The ad highlights the platform's ability to help users find the perfect vendors for their specific needs and preferences. The ad addresses the purchase barrier of overwhelming choices by offering a streamlined and user-friendly platform. The ad emphasizes that Zola is a valuable resource for couples looking to create their dream wedding without the stress and hassle of traditional planning methods. # Visual style The ad has a polished and elegant aesthetic, with a focus on showcasing beautiful wedding venues. The editing style consists of quick cuts between different venues, creating a dynamic and engaging viewing experience. The production quality is high, with clear and vibrant visuals that highlight the beauty of each location. The pacing is fast, with cuts occurring approximately every second, maintaining a consistent rhythm throughout the ad. The visuals are timed to the music, enhancing the overall impact and creating a cohesive feel. # Hooks Text overlay: Discover top vendors for your 2026 wedding / Get started Visual: 00:00–00:01 An outdoor wedding venue with white chairs and floral arrangements. The background features trees and a lake. The setting is elegant and natural. The camera is stationary, providing a wide shot of the venue. The lighting is soft and natural, creating a romantic atmosphere. The Zola logo is visible in the top center of the frame. / 00:01–00:02 Two people in wedding attire pose for a photo in front of a stone bridge and greenery. The setting is urban and natural. The camera is selfie-style, capturing a close-up of the couple. The lighting is bright and natural, creating a joyful atmosphere. The Zola logo is visible in the top center of the frame. / 00:02–00:03 Two people in wedding attire pose for a photo in front of a stone bridge and greenery. The setting is urban and natural. The camera is selfie-style, capturing a close-up of the couple. The lighting is bright and natural, creating a joyful atmosphere. The Zola logo is visible in the top center of the frame. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that finding the right wedding vendors can be overwhelming and time-consuming. The ad aims to solve this by offering a curated selection of top vendors, simplifying the planning process. "Discover top vendors for your 2026 wedding" # Value propositions - Discovering top vendors for a 2026 wedding through a curated platform. # Benefits - Discover top vendors for your 2026 wedding # Features - Top vendors # Call to action Get started # Social proof - None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the platform's features and benefits. # Storyline - 00:00–00:16 00:00–00:16 The ad opens with a series of visually appealing wedding venues, each showcasing different styles and settings. The message is to inspire viewers with the possibilities for their own wedding and to highlight the variety of options available through Zola. The perspective is from the brand, showcasing its platform's ability to connect couples with top vendors. The tone is aspirational and inviting, aiming to capture the viewer's imagination and excitement for their future wedding. This moment sets the stage for the ad, introducing Zola as a resource for finding the perfect wedding vendors.

# Ad summary This ad showcases Zola's wedding paper and invite options. # Brand positioning Zola is presented as a comprehensive wedding planning resource that simplifies the often overwhelming process of wedding preparations, specifically highlighting their customizable wedding paper and invitation options. The brand aims to occupy the space of a modern, user-friendly wedding concierge, offering convenience and personalization to couples. The brand promotes a contemporary aesthetic, emphasizing simplicity and elegance in design. Zola appears to push against the traditional, often rigid, norms of wedding planning, offering a more streamlined and customizable approach. Their positioning is both functional, providing tools for planning, and emotional, promising to ease the stress of wedding preparations. # Product The ad features Zola's wedding paper and invitation services, offering a wide range of customizable designs and suites. The ad highlights the platform's ability to create personalized wedding stationery, including invitations, save-the-dates, and RSVP cards. The products are shown in various styles, from floral to minimalist, to appeal to different tastes. The USPs conveyed include the ease of customization, variety of design options, and the ability to coordinate all wedding paper needs in one place. The ad addresses the purchase barrier of choice overload by presenting a curated selection of designs. The ad aims to show the viewer that Zola offers a stress-free way to create beautiful and personalized wedding stationery, making it worth trying for couples planning their wedding. # Visual style The ad has a clean and modern aesthetic. It starts with a digital interface-style visual and transitions to more tactile, lifestyle visuals to showcase the wedding invitations. The editing style uses quick cuts to show a variety of invitation styles. The production quality has a polished, commercial feel, indicating a professional and high-end presentation. There is a visual motif of overlaying a digital interface on physical objects, blending the digital and physical aspects of Zola's services. The pacing is quick, with many cuts in a short period, but this maintains a steady rhythm throughout the ad. # Hooks Spoken: 00:00–00:13 Is your wedding paper…[short pause] perfectly you? Text overlay: 00:00–00:13 ZOLA 🤍🤍 / 00:00–00:13 Is your wedding paper... / 00:00–00:13 arched.jpg / 00:00–00:13 summery.jpg / 00:00–00:13 floral.jpg / 00:00–00:13 mixed.jpg / 00:00–00:13 foil_typography.jpg Visual: 00:00–00:01 The background is a plain, light gray gradient. In the foreground, a simulated smartphone screen displays the Zola logo with two heart emojis above the text “Is your wedding paper…” Below, there are six images of wedding invitations, arranged in two rows, with their file name underneath, such as 'arched.jpg', and 'foil_typography.jpg'. A white cursor selects the “summery.jpg” wedding invite file. / 00:01–00:03 The background transitions to a shot of green grass and white rose petals scattered throughout. A woman's hand with red nail polish holds a semi-transparent wedding invitation. The simulated phone screen is overlaid onto the physical invite. The invitation has a scalloped edge design, and the names "Lindsey Winter" and "Oliver Eng" are displayed on it. # Funnel stage Top of funnel (Awareness) # Pain points The pain point is finding wedding paper that matches the couple's style. It is signaled by the question, "Is your wedding paper…perfectly you?" # Value propositions - The wide range of customizable designs and variety of styles offers a perfect suite for everyone. # Benefits - Express your unique style - Find your perfect suite # Features - Customizable designs - Variety of styles - Wedding stationery # Call to action Find your perfect suite. # Social proof - None used. # Point of view - Customer 35% – POV is communicated through the use of a hand and first-person perspective, suggesting product interaction and use. - Brand 65% – POV is communicated through the use of text overlays, branded end screen, and product displays. # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a visual of Zola's interface with a file system layout that contains various invite themes, which suggest a wide array of options and design choices for wedding paper, indicating that Zola provides a vast selection of templates. This part of the story is told from the brand's perspective, conveyed through a visual demonstration of the platform's offerings, and aims to set the stage for the product being showcased. - 00:01–00:03 00:01–00:03 The ad transitions to a first-person perspective, as the various invite files are shown in a more tangible way, as the interface is brought to life. This demonstrates that the templates can be used across physical mediums for your real wedding. - 00:03–00:13 00:03–00:13 The ad continues to showcase physical representations of Zola's various themed wedding invites. This highlights the range of invitation styles and customization options, which is intended to cater to varied aesthetic preferences, implying that Zola offers options for every couple's unique style. It is from the brand's perspective, conveyed through a visual catalog of its products, highlighting diversity and customizability. - 00:13–00:16 00:13–00:16 The ad concludes with a screen displaying the Zola logo and a clear call to action: "Find your perfect suite." This action is intended to prompt viewers to explore Zola's offerings and find a wedding paper suite that fits their needs and preferences. This section represents the brand's perspective, using direct messaging to encourage engagement and promote conversion.

# Ad summary This image ad by Zola promotes their wedding paper goods. The ad asks the viewer if they would like a trendy or timeless design for their wedding paper goods. # Brand positioning Zola is presented as a one-stop solution for couples planning their weddings. The brand specializes in simplifying the wedding planning process by offering comprehensive tools and services, from venue selection to registry management and wedding paper goods. Zola aims to occupy a space in the consumer's mind as a modern, reliable partner, and the brand's visual language and tone are designed to resonate with contemporary couples seeking efficiency and style. The brand positions itself as an ally for couples navigating the complexities of wedding planning, emphasizing ease, convenience, and personalization. # Product The advertised product is Zola's wedding paper goods, which includes save-the-dates, invitations, and other wedding-related stationery. The ad showcases a wedding invitation set that is dark gray in color with white text. The invitation includes the names of the couple, Alexa May Taylor and Tariq Brian, and mentions celebrating with their families. The invitation has the letter "A" in large font. The USP is the ability to choose between trendy and timeless designs to match the couple's aesthetic. The ad addresses the need for personalized and stylish wedding stationery, offering a solution for couples seeking to make a statement with their paper goods. # Visual style The ad features a clean, modern aesthetic with a focus on showcasing the product. The production quality appears to be high, with professional lighting and styling. The visual motifs include a flatlay arrangement of the wedding invitation, a pen, and floral accents on a solid color background. The image treatment involves subtle color grading to enhance the overall warmth and elegance. The typography integration is clean and legible, with a sans-serif font used for the main headline and a script font for the names on the invitation. The visual style aims to create a sense of sophistication and refinement, aligning with the brand's positioning as a provider of premium wedding planning services. # Hooks Headline: Trend or Timeless? # Funnel stage Top of funnel (Awareness) # Pain points Pain point: Finding the right style for your wedding paper goods. The ad asks the question, "Trend or Timeless?", to highlight the challenge of choosing between modern and classic designs. # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with Zola positioning itself as a provider of wedding paper goods by asking viewers to consider their personal style preferences. # Storyline - The ad opens with a question, "Trend or Timeless?", which aims to prompt viewers to consider their personal style preferences when it comes to wedding paper goods. The brand is posing the question to engage the viewer and set the stage for showcasing its range of options. - The phrase "WEDDING PAPER EDITION" is then shown in blue to highlight the specific product category being advertised and to clarify the question. The brand is specifying the product category to focus the viewer's attention on the invitation options. - The ad then displays a wedding invitation which is meant to showcase the brand's design options and to provide a visual representation of the product being offered. The brand is showing a tangible example of its product to inspire potential customers and demonstrate quality.

# Ad summary This ad showcases Zola as a wedding planning website where one can explore various vendors. The slideshow depicts various wedding venues from around the world. # Brand positioning Zola is presented as a comprehensive wedding planning platform that helps couples discover vendors and plan their special day according to their unique style and preferences. The brand is positioned as being helpful, fun, and in tune with modern couples. The ad emphasizes the diverse range of options available through Zola, empowering couples to create a celebration that truly reflects their personalities and desired atmosphere, regardless of location or aesthetic. # Product Zola is presented as a website to search and book vendors for weddings. The ad features a file folder named "vendors_zola" that can be opened to show different wedding venues around the world. The ad conveys a USP of offering options for the couples' location and vibe. It conveys to viewers that Zola is worth trying because the website offers many vendor options no matter the location or vibe of the wedding. # Visual style The ad utilizes a clean, minimalist aesthetic with a white or teal background to showcase the Zola brand. The editing rhythm is quick, with frequent cuts between venue thumbnails, maintaining a consistent pace and dynamism. The visual motifs center around the finder folder titled, "vendors_zola". # Hooks Spoken: 00:00–00:01 Where will you say "I do"? Text overlay: 00:00–00:17 Where will you say “I do”? Visual: 00:00–00:01 A white screen displays the Zola logo, composed of the brand name above two heart symbols. Below this, the text "Where will you say 'I do?'" appears above a light blue folder titled "vendors_zola". A cursor moves to the left. # Funnel stage Top of funnel (Awareness) # Pain points The pain point addressed is the overwhelming task of finding the perfect wedding venue that aligns with the couple's desired location and vibe. The ad addresses this by showcasing how Zola curates vendor options based on individual preferences, as highlighted by the line, "Your location, your vibe." # Value propositions - Zola tailors your vendor search for you by your location and vibe. # Benefits - Your location, your vibe # Features - Vendors # Call to action Start planning # Social proof - None used. # Point of view - Brand 100% – The entire ad is from Zola's perspective, highlighting their services and the variety of venues they offer. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with the Zola logo, accompanied by the question: "Where will you say 'I do?'", implying the purpose of Zola is to find the right venue. The perspective is from the brand, setting the stage for showcasing Zola's capabilities. The tone is inquisitive, inviting viewers to consider their own wedding venue needs. - 00:01–00:17 00:01–00:17 The screen displays a finder folder called "vendors_zola." The ad goes through an array of locations to show Zola's various vendor partners. This part of the story is told from the brand's point of view. The tone is exciting, showing the many options that are available for the viewer to book for their wedding. - 00:17–00:20 00:17–00:20 The ad ends with the Zola logo and the line, "Your location, your vibe", which reiterates that they have different vendors for everyone and also shows a CTA to "Start planning". This is from the brand's point of view. The tone is light, reiterating that you can book your vendors through them.

# Ad summary This ad for Zola promotes the company's custom wedding invitations and stationery. The ad uses trending audio and shows different Zola products. # Brand positioning Zola is a wedding planning platform and retailer. The brand is presented as modern and design-forward with an emphasis on personalization and ease of use. Zola aims to simplify the wedding planning process by providing various tools and services, including wedding websites, registry management, and custom stationery. # Product The advertised product is Zola's custom wedding invitations and stationery. These include save-the-dates, invitations, RSVP cards, enclosure cards, menus, place cards, thank you notes, and more. Zola offers many customizable designs and formats. The ad shows a wide range of options, demonstrating how users can create a cohesive and personalized look for their wedding stationery. A key value proposition is the ability to find the "perfect suite" that matches the couple's aesthetic and wedding theme. # Visual style The ad is bright and clean, with a focus on showcasing the different wedding invitations available on Zola. The editing style consists of quick cuts. The production quality appears polished. Pacing is moderate with about one cut per second. The color scheme is neutral. # Hooks Text overlay: ZOLA 🤍🤍 / Is your wedding paper... / arched.jpg / summery.jpg / mixed.jpg / floral.jpg / foil_typography.jpg Visual: 00:00–00:01: The shot shows a variety of wedding invitation designs as icons on a white background. In the top center is the Zola logo of the brand’s name with two hearts. Above the invitations, text reads, "Is your weddin..." / 00:01–00:02: A fair-skinned hand with red nail polish is holding a frosted white scalloped-edge wedding invitation. The background is grass and scattered pieces of wedding invitations with various styles. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The ability to find the "perfect suite" that matches the couple's aesthetic and wedding theme. # Benefits - Personalized wedding stationery - Cohesive and unique look - Simplified wedding planning process # Features - Customizable designs - Various formats - Ability to find a "perfect suite" # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented as a hand that is holding a product. # Storyline - 00:00–00:01 The ad opens with a view of a flat surface with multiple wedding invitation card designs as icons. - 00:01–00:13 A hand with red nail polish is shown holding various wedding invitations. The thumbnail images for different designs are floating on the screen. - 00:13–00:17 The ad ends with a Zola landing page that says, "Find your perfect suite. Get started."

# Ad summary This ad showcases the process of assembling and mailing a wedding invitation. It highlights the various components of the invitation suite, including the invitation itself, RSVP card, envelope, and decorative elements like a wax seal and botanical stamp. # Brand positioning This ad presents a brand that specializes in creating elegant and personalized wedding invitations. The brand emphasizes attention to detail and a sophisticated aesthetic, aligning with a high-end, luxury market. The use of custom wax seals, botanical stamps, and high-quality paper stock suggests a focus on bespoke, artisanal products. The brand aims to occupy a space in the consumer's mind as a provider of unique, memorable, and high-quality invitations that reflect the couple's personal style and create a lasting impression on their guests. The brand promotes values of elegance, personalization, and attention to detail, pushing against generic or mass-produced invitations. # Product The featured product is a custom wedding invitation suite. The suite includes a dark gray, oval-shaped invitation card with a floral wreath design and the names of the couple, Megan Hyland and Jacob White, along with the wedding date and location. A separate details card provides reception information, attire suggestions, and accommodation details. The suite also includes a round RSVP card in light purple with floral accents, requesting a response by May 11, and offering meal choices of chicken, beef, or snapper, as well as a space for dietary restrictions. The invitation is enclosed in a white envelope with the recipient's address printed in a classic font. A light purple paper band with a gold wax seal reading "with love" secures the RSVP card to the invitation. A botanical stamp is affixed to the envelope for mailing. The ad emphasizes the custom and personalized nature of the invitation suite, highlighting its elegant design and attention to detail. # Visual style The ad has a polished and elegant aesthetic, with soft, natural lighting and a focus on detail. The editing style is smooth, with static shots and gentle transitions. The production quality is high, creating a refined and sophisticated tone. The pacing is consistent, with a moderate tempo that allows viewers to appreciate the details of each invitation component. # Hooks Visual: 00:00–00:02 Close-up shot of a hand with light green nails and a diamond ring holding a light purple paper band with a gold wax seal. The band is placed on top of a stack of invitations. The background is a white tablecloth with various invitation components scattered around. The lighting is soft and natural. The camera is stationary and focuses on the hand and the invitation components. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of generic, impersonal wedding invitations that fail to capture the unique style and vision of the couple. The ad addresses this by showcasing a custom, elegant invitation suite with attention to detail. # Value propositions - Customizable options to reflect personal style - High-quality materials and attention to detail - Complete invitation suite with all necessary components # Benefits - Elegant and personalized design - High-quality materials and attention to detail - Complete invitation suite with all necessary components - Customizable options to reflect personal style - Creates a lasting impression on guests # Features - Custom wedding invitation suite - Oval-shaped invitation card with floral wreath design - Details card with reception information, attire suggestions, and accommodation details - Round RSVP card with meal choices - White envelope with recipient's address - Light purple paper band with gold wax seal - Botanical stamp # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – Not applicable. - Brand 100% – The ad showcases the brand's product and process through a detailed visual demonstration. - Expert 0% – Not applicable. - External source 0% – Not applicable. # Storyline - 00:00–00:02 00:00–00:02 The video begins with a close-up of a hand holding a light purple paper band secured with a gold wax seal. The hand rotates the band to display the seal. This moment is intended to draw the viewer in with a tactile and visually appealing element, showcasing the attention to detail in the invitation suite. The perspective is from an observer, focusing on the hand and the invitation components. The tone is elegant and refined. - 00:02–00:05 00:02–00:05 The hand places the sealed band on top of a stack of invitations and then picks up a dark gray, oval-shaped invitation card. The hand rotates the card to show the floral wreath design and the couple's names. This moment highlights the aesthetic design of the invitation and introduces the event. The perspective is from an observer, focusing on the hand and the invitation card. The tone is elegant and celebratory. - 00:05–00:07 00:05–00:07 The hand picks up a dark gray details card with floral accents, displaying the reception information, attire suggestions, and accommodation details. This moment provides practical information about the wedding. The perspective is from an observer, focusing on the hand and the details card. The tone is informative and refined. - 00:07–00:09 00:07–00:09 The hand picks up a round, light purple RSVP card with floral accents, showing the response request and meal choices. This moment highlights the interactive element of the invitation suite. The perspective is from an observer, focusing on the hand and the RSVP card. The tone is inviting and refined. - 00:09–00:11 00:09–00:11 The hand picks up a stack of white envelopes with the recipient's address printed in a classic font. This moment shows the final step in preparing the invitation for mailing. The perspective is from an observer, focusing on the hand and the envelopes. The tone is practical and refined. - 00:11–00:13 00:11–00:13 The hand picks up the round, light purple RSVP card with floral accents, showing the response request and meal choices. This moment highlights the interactive element of the invitation suite. The perspective is from an observer, focusing on the hand and the RSVP card. The tone is inviting and refined. - 00:13–00:17 00:13–00:17 The hand places the RSVP card into a white envelope. This moment shows the practical step of preparing the RSVP card for return. The perspective is from an observer, focusing on the hand and the envelope. The tone is practical and refined. - 00:17–00:20 00:17–00:20 The hand picks up the light purple paper band. This moment shows the final step in preparing the invitation for mailing. The perspective is from an observer, focusing on the hand and the envelopes. The tone is practical and refined. - 00:20–00:23 00:20–00:23 The hand uses a piece of clear tape to secure the light purple paper band. This moment shows the final step in preparing the invitation for mailing. The perspective is from an observer, focusing on the hand and the envelopes. The tone is practical and refined. - 00:23–00:27 00:23–00:27 The hand holds a gold wax seal reading "with love" and rotates it to display the design. This moment highlights the decorative element of the invitation suite. The perspective is from an observer, focusing on the hand and the wax seal. The tone is elegant and romantic. - 00:27–00:30 00:27–00:30 The hand places the wax seal on the light purple paper band. This moment shows the final step in preparing the invitation for mailing. The perspective is from an observer, focusing on the hand and the envelopes. The tone is practical and refined. - 00:30–00:32 00:30–00:32 The hand places the sealed RSVP card into a white envelope with a green interior. This moment shows the practical step of preparing the RSVP card for return. The perspective is from an observer, focusing on the hand and the envelope. The tone is practical and refined. - 00:32–00:34 00:32–00:34 The hand holds a botanical stamp and rotates it to display the design. This moment highlights the decorative element of the invitation suite. The perspective is from an observer, focusing on the hand and the stamp. The tone is elegant and natural. - 00:34–00:37 00:34–00:37 The hand places the botanical stamp on the white envelope. This moment shows the final step in preparing the invitation for mailing. The perspective is from an observer, focusing on the hand and the envelopes. The tone is practical and refined. - 00:37–00:44 00:37–00:44 The hand holds the completed invitation and rotates it to display the design. This moment highlights the final product. The perspective is from an observer, focusing on the hand and the invitation. The tone is elegant and celebratory.

# Ad summary This ad for Zola highlights the importance of matching wedding invitations to the wedding's overall theme and aesthetic. The ad features a variety of invitation designs and encourages viewers to find the perfect match for their special day. # Brand positioning Zola is presented as a comprehensive wedding planning and registry platform that understands the importance of aesthetics and personalization. The brand aims to occupy the space of a modern, stylish, and reliable resource for couples planning their wedding. The ad promotes the idea that every detail of a wedding, including the invitations, should reflect the couple's unique style and the overall theme of the event. Zola aligns with values of creativity, attention to detail, and making the wedding planning process seamless and enjoyable. The brand pushes against the norm of generic, impersonal wedding invitations by offering a wide range of customizable designs to suit any wedding style, whether it's classic, modern, rustic, or themed. The brand positioning is both functional (offering a variety of designs and customization options) and emotional (helping couples create a wedding that truly reflects their love story). # Product The featured product is Zola's wedding invitation service, which offers a wide variety of customizable designs to match any wedding theme or aesthetic. The invitations come in various styles, ranging from classic and elegant to modern and rustic, with options for different paper types, fonts, and layouts. The service is for couples who want their wedding invitations to be a reflection of their personal style and the overall theme of their wedding. The ad highlights the USP of being able to find the perfect invitation to match the 'wedding of the year.' The ad implies that Zola addresses the purchase barrier of limited design options by offering a vast selection of customizable invitations. The ad encourages viewers to try Zola's invitation service to create a cohesive and personalized wedding experience. # Visual style The ad has a polished and elegant aesthetic, with a clean and simple design. The editing style consists of smooth transitions and static shots, allowing the viewer to focus on the invitation designs. The production quality is high-end, with bright lighting and attention to detail. The visual motif is the display of various wedding invitation designs, emphasizing the importance of matching invitations to the wedding's overall style. The pacing is slow and deliberate, allowing viewers to appreciate each invitation design. The cuts and transitions are timed to the music, creating a cohesive and visually appealing experience. # Hooks Text overlay: 00:00–00:10: The wedding of the year deserves invitations to match Visual: 00:00–00:10: The background is a solid light purple. In the foreground, a series of wedding invitations are displayed in a horizontal row. The invitations vary in design, color, and style, ranging from classic and floral to modern and minimalist. The camera slowly pans from left to right, showcasing each invitation design. The lighting is bright and even, highlighting the details of each invitation. The Zola logo is displayed at the top center of the frame. Text overlay at the bottom reads, 'The wedding of the year deserves invitations to match.' # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that couples may struggle to find wedding invitations that truly reflect their personal style and the overall theme of their wedding. The phrase 'The wedding of the year deserves invitations to match' suggests that generic, off-the-shelf invitations may not be sufficient for a special and unique wedding. # Value propositions - Find the perfect invitation to match the 'wedding of the year' - Create a cohesive and personalized wedding experience by matching invitations to your wedding theme # Benefits - Find the perfect invitation to match your wedding theme - Create a cohesive and personalized wedding experience - Reflect your personal style # Features - Customizable designs - Various styles (classic, modern, rustic) - Different paper types - Different fonts - Different layouts # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing its product and messaging. # Storyline - 00:00–00:10 00:00–00:10: The ad opens with a display of various wedding invitation designs, each with a unique style and aesthetic. The message conveyed is that Zola offers a wide range of invitation options to suit any wedding theme. The perspective is from the brand, showcasing its diverse collection of invitations. The tone is elegant and sophisticated, emphasizing the importance of matching invitations to the wedding's overall style. This moment sets the stage for the ad's central theme of personalized wedding invitations.

# Ad summary This ad promotes Zola's wedding invitation services. It showcases the ease of obtaining free samples, the variety of designs available, and the high quality of the invitations. # Brand positioning Zola is presented as a comprehensive platform that simplifies wedding planning. It provides services like vendors, invites, websites, and registry management. The brand is positioned as offering high-quality and customizable solutions for creating personalized weddings, focusing on ease of use and a wide selection of options to match various wedding styles and preferences. The brand aims to be the primary resource for couples seeking to create a unique and stylish wedding experience, positioning itself as a reliable and versatile partner in wedding planning. # Product Zola offers a variety of wedding invitation samples that couples can order for free. These invitations are designed to cater to a range of wedding aesthetics. The brand offers customizable wedding invitation suites with timeless typography, delicate florals, and various shapes and textures. The ad highlights the ability to personalize details such as foil accents, paper quality, and design elements to match specific wedding themes like a "European garden party." The ad emphasizes the high quality of the finished product, focusing on classy and delicate designs with the right amount of detail, making them worth considering for a special occasion. # Visual style The ad features a polished UGC-style aesthetic with bright natural lighting and soft shadows. The editing uses quick cuts to maintain a fast pace, syncing with the voiceover. The visual motifs include recurring shots of wedding invitations and mood boards, emphasizing the wedding theme. The production quality feels like a hybrid between UGC and polished commercial, appealing to a modern audience interested in wedding planning. # Hooks Spoken: Female 1: Let's pick out invitations for my summer wedding. Text overlay: ZOLA 💍💍 / let's pick out invitations for my summer wedding Visual: 00:00–00:02 A hand holds up a wedding invitation over a dark wood table. The invitation features a gray color scheme with floral borders, and the names 'Lindsey West' and 'Paul Winter.' The lighting is natural, with soft shadows. # Funnel stage Middle of funnel (Consideration) # Pain points The main pain point is the overwhelming task of selecting the perfect wedding invitation that aligns with the couple's wedding theme and personal style. # Value propositions - Ordering free samples from Zola helps couples find invitations that match their desired wedding theme and aesthetic perfectly. - Zola's invitations feature timeless typography and delicate florals, ensuring a classy and delicate design. # Benefits - Match the vibe perfectly - Easy to choose the perfect invitation with many options - Wedding invitations with right amount of details # Features - Free samples - Timeless typography - Delicate florals - Many amazing shapes and textures - Beautiful suite called the Caleania - Classy and delicate design # Call to action Check out Zola. # Point of view - Customer 100% – The ad is delivered by a single creator sharing her experience of ordering samples from the brand. # Storyline - 00:00–00:02 The creator shows examples of Zola wedding invitations and states that she's picking them for her summer wedding. - 00:02–00:09 She shows her wedding planning mood board featuring photos of venues, cake, and decorations to demonstrate her planning process. The creator states her wedding theme is a "European garden party with lots of personal touches and light, earthy colors." - 00:09–00:12 She shows different examples of the free wedding samples she got from Zola and implies that it helped her narrow down the perfect invitation. - 00:12–00:20 She explains that Zola has timeless typography and super delicate florals. She expresses surprise that there were so many shapes and textures to choose from. - 00:20–00:26 She states that she loves the foil effect, and that Zola has a beautiful suite named "Caleania." - 00:26–00:29 She states that "Caleania" is classy and delicate with just the right amount of detail. - 00:30–00:33 The creator, speaking directly to the viewer, invites the viewer to let her know what they think, and recommends to check out Zola.

# Ad summary This ad for Zola highlights the ability to get designer wedding invitations on a DIY budget. The ad showcases a variety of wedding invitations and the different cards that go into a wedding invitation suite, encouraging viewers to "Get started." # Brand positioning Zola is a wedding planning and registry platform. The company aims to simplify the wedding planning process by offering tools for creating wedding websites, managing guest lists, and setting up gift registries, as well as providing a marketplace for wedding invitations and other products and services. Zola aims to position itself as a modern, user-friendly solution for couples planning their weddings, streamlining what can be a complicated and overwhelming process. # Product Zola offers designer-quality wedding invitations and paper goods that can be purchased on a DIY budget. The invitations come in a variety of colors and designs, and are fully customizable. The paper goods include wedding invitations, RSVP cards, and cards with details about the wedding accommodations and other details. Zola also offers an option to add a QR code to the cards. The brand also allows the user to include photos of the couple, held together by a gold paper clip. # Visual style The ad has a clean, polished aesthetic with natural lighting. The editing style consists of quick cuts to keep the video engaging. The production quality is high-end, giving the ad a professional and trustworthy feel. The pacing is consistent throughout the ad. The cuts are timed to the music. # Hooks Spoken: 00:00–00:03 Designer paper on a DIY budget? Text overlay: 00:00–00:02 Designer paper on a DIY budget? / 00:00–00:50 Get started Visual: 00:00–00:02 Overhead shot of a light brown wooden desk. In the background, on the top right, there is a stack of green arched cards, a green and blue decorative object, and gold paper clips. On the top left, there is a stack of light blue envelopes. In the foreground, there is a stack of invitation cards. The hand of a fair-skinned person with red nail polish flips through the stack. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that designer wedding invitations can be very expensive. # Value propositions - The ad communicates that Zola offers the benefit of having designer wedding invitations, but on a DIY budget. # Benefits - Sounds good. # Features - Designer paper on a DIY budget # Call to action Get started # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a real or implied user of Zola, showcasing a casual tone and demonstrating product usage. # Storyline - 00:00–00:02 00:00–00:02 The hand of a person with red nail polish pulls on a stack of wedding invitations. - 00:02–00:05 00:02–00:05 The hand of the person flips through a pale blue envelope and matching card. This shows the audience one of the products that Zola offers. - 00:05–00:06 00:05–00:06 The hand places the envelope down on the table, with the focus on the Zola invitations and stationary being accessible and easy to handle. - 00:06–00:12 00:06–00:12 The hand of the person brings an invitation closer to the camera to focus on the details, such as the names of the people getting married, the date, and the location. The point is to show the different options the customer has with Zola invitations. - 00:12–00:17 00:12–00:17 The hand of the person brings a pink RSVP card closer to the camera to show the details and the RSVP by date. This shows the user all the different types of paper goods that they can order from Zola. - 00:17–00:21 00:17–00:21 The hand brings a green details card closer to the camera. A QR code is also shown on the back of the card. The point is to show the different details that can be included on a Zola wedding invitation. - 00:21–00:28 00:21–00:28 The hand shows all of the pieces of the wedding invitation suite together, including a photo of the couple attached with a gold paperclip. This is to show the different ways the user can customize their Zola wedding invitations. - 00:28–00:46 00:28–00:46 The hand puts all of the different elements of the invitation suite into the envelope, then seals it. This is to demonstrate how the invitations would be received by wedding guests, and shows how Zola makes it easy to make designer invitations on a DIY budget. - 00:46–00:50 00:46–00:50 The shot widens to show all of the different elements of the invitation suite. This gives the user a better idea of the full range of options that Zola offers.

# Ad summary This ad showcases Zola's designer paper for wedding invitations. The video shows a pair of hands assembling a wedding invitation with a green card, white RSVP card, and details card. The invitation is wrapped in vellum paper, tied with a pink ribbon, and sealed with a gold wax seal. The invitation is then placed in a white envelope with a gold lining. The ad highlights the ability to create designer-quality invitations on a DIY budget. # Brand positioning Zola is presented as a modern and stylish wedding planning platform that offers high-quality designer paper for DIY wedding invitations. The brand aims to occupy a space in the consumer's mind as a resource for couples who want elegant and personalized wedding stationery without breaking the bank. Zola aligns with values of creativity, personalization, and affordability, promoting a lifestyle where couples can achieve a sophisticated wedding aesthetic while staying within their budget. The brand pushes against the norm of expensive, professionally designed invitations by offering a DIY solution that doesn't compromise on style or quality. The brand positioning is both functional (offering a cost-effective solution) and emotional (empowering couples to create beautiful, personalized invitations). # Product The featured product is Zola's designer paper for wedding invitations, which allows couples to create elegant and personalized invitations on a DIY budget. The product includes a green invitation card with floral designs and space for the couple's names, wedding date, and location; a white RSVP card with a floral design; and a details card with space for reception information. The invitation is assembled with vellum paper, a pink ribbon, and a gold wax seal. The invitation is then placed in a white envelope with a gold lining. The ad highlights the ability to create designer-quality invitations without the high cost of professional design services. The product is for couples who want to create beautiful and personalized wedding invitations while staying within their budget. The ad addresses the purchase barrier of high costs associated with professionally designed invitations by offering a DIY solution that doesn't compromise on style or quality. # Visual style The ad has a polished and elegant aesthetic, with a focus on showcasing the details of the wedding invitations. The editing style is smooth, with static shots and slow zooms to highlight the different components of the invitation. The production quality is high, with natural lighting and a clean, uncluttered background. The pacing is slow and deliberate, allowing viewers to appreciate the details of the invitation. The audio-visual sync is subtle, with the music complementing the visuals. # Hooks Spoken: 00:00–00:02 [Upbeat] Designer paper on a DIY budget? Sounds good. Text overlay: 00:00–00:02 Designer paper on a DIY budget? / 00:00–00:02 Sounds good. / 00:00–00:02 Get started Visual: 00:00–00:02 A close-up shot of a stack of green wedding invitations on a wooden table. A pair of hands with red nail polish fans out the invitations to show the design. The Zola logo is visible in the top center of the frame. # Funnel stage Top of funnel (Awareness) # Pain points The high cost of professionally designed wedding invitations can be a significant financial burden for couples planning their wedding. # Value propositions - Designer paper on a DIY budget: Create high-quality wedding invitations without breaking the bank. # Benefits - Create elegant and personalized wedding invitations - Save money on wedding stationery # Features - Designer paper - DIY budget # Call to action Get started # Social proof - None used. # Point of view - Customer 100% – The entire video is shot from the perspective of a customer assembling their own wedding invitations. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a stack of green wedding invitations on a wooden table. A pair of hands with red nail polish fans out the invitations to show the design. - 00:02–00:04 00:02–00:04 The hands fan out a stack of white RSVP cards with a floral design. - 00:04–00:06 00:04–00:06 The hands fan out a stack of white envelopes with a gold lining. - 00:06–00:11 00:06–00:11 The hands assemble the invitation by placing the green card, RSVP card, and details card together. The invitation is then wrapped in vellum paper, tied with a pink ribbon, and sealed with a gold wax seal. - 00:11–00:17 00:11–00:17 The hands show the assembled invitation from different angles, highlighting the design and details. - 00:17–00:21 00:17–00:21 The hands assemble the invitation by placing the green card, RSVP card, and details card together. - 00:21–00:36 00:21–00:36 The hands wrap the invitation in vellum paper, tie it with a pink ribbon, and seal it with a gold wax seal. - 00:36–00:44 00:36–00:44 The hands show a stack of assembled invitations, highlighting the design and details. - 00:44–00:58 00:44–00:58 The hands place the assembled invitation in a white envelope with a gold lining.

# Ad summary This ad showcases Zola's designer paper for wedding invitations, emphasizing that it's available on a DIY budget. The ad features hands assembling invitations with various paper types, envelopes, wax seals, and stamps, highlighting the customization options and elegant designs. # Brand positioning Zola is presented as a modern and accessible wedding planning and stationery brand. The brand aims to occupy the space of providing high-quality, designer-level wedding stationery at an affordable price point, enabling couples to create elegant and personalized invitations without breaking the bank. Zola aligns with a DIY approach, empowering couples to take control of their wedding preparations while still achieving a polished and sophisticated look. The brand pushes against the norm of expensive, professionally designed stationery by offering budget-friendly options without compromising on style or customization. The brand positioning is both functional (offering affordable options) and emotional (enabling couples to create memorable and personalized wedding stationery). # Product The featured product is Zola's designer paper for wedding invitations, which allows couples to create custom, elegant invitations on a DIY budget. The product includes various paper types, envelopes (including options with navy blue liners), wax seals, and stamps. The ad highlights the ability to mix and match different designs and elements to create a unique and personalized invitation suite. The USPs include affordability, customization options, and high-quality design. The ad shows use occasions such as assembling invitations, sealing envelopes with wax, and adding personalized stamps. The ad addresses the purchase barrier of high costs associated with designer wedding stationery by emphasizing the DIY budget aspect. The ad tells the viewer that this product is worth trying because it offers a way to achieve a designer look without the designer price tag, allowing for a personalized and memorable wedding invitation experience. # Visual style The ad has a polished commercial aesthetic with a warm and inviting tone. The editing style includes quick cuts to showcase different stationery elements and assembly steps. The production quality is high-end, with soft lighting and a focus on visual details. The pacing is moderate, with cuts timed to the background music. The audio-visual sync is well-coordinated, with product actions and text overlays timed to the music beats. # Hooks Text overlay: 00:00–00:03 Designer paper on a DIY budget? / 00:00–00:03 Sounds good. / 00:00–00:03 Get started Visual: 00:00–00:01 A close-up shot of a wooden table cluttered with wedding stationery elements. Foreground: Hands with light pink nail polish arrange white envelopes, pink invitation cards, and gold wax seals. Background: A stack of white envelopes with navy blue liners, loose stamps, and a small dish holding rings. Setting: A warm-toned, dimly lit room, suggesting a cozy and intimate atmosphere. People: Only hands are visible, implying a user assembling the invitations. Camera: Stationary, overhead shot. Lighting: Soft, warm lighting with subtle shadows. Products: White envelopes, pink invitation cards, gold wax seals, stamps. Text: The Zola logo is visible in the upper center. / 00:01–00:03 A hand holds up a white envelope with a pink-scripted address. Foreground: A white envelope with the address "Keziah Wood Guest, 231 West 48th Street, New York, NY 10036" written in pink script. Background: Blurred stationery elements. Setting: An indoor setting with soft lighting. People: Only a hand is visible, holding the envelope. Camera: Slight zoom and tilt to focus on the envelope. Lighting: Soft, diffused lighting. Products: White envelope with pink script. Text: The address on the envelope is clearly visible. # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the high cost associated with designer wedding stationery. "Designer paper on a DIY budget? Sounds good." # Value propositions - Designer paper on a DIY budget: High-quality design at an affordable price - Customization options: Create a unique and personalized invitation suite # Benefits - Create custom, elegant invitations - Achieve a designer look without the designer price tag - Personalized wedding invitation experience # Features - Designer paper - DIY budget - Customization options - Various paper types - Envelopes with navy blue liners - Wax seals - Stamps # Call to action Get started # Social proof - None used. # Point of view - Customer 60% – The ad shows hands assembling invitations, giving the perspective of a user creating their own stationery. - Brand 40% – The ad showcases the finished product and highlights design elements, representing the brand's official voice. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of hands arranging various wedding stationery elements on a wooden table, including envelopes, pink invitation cards, and wax seals. The message conveyed is to set the scene and introduce the variety of materials available for creating wedding invitations. The perspective is from an observer, showcasing the hands as they interact with the products. The tone is calm and inviting, with a focus on the aesthetic appeal of the stationery. - 00:01–00:03 00:01–00:03 The camera zooms in on a white envelope with a pink-scripted address, held up to the camera. The message is to highlight the elegant design and personalization options available. The perspective is from the brand, showcasing the finished product. The tone is sophisticated and aspirational. - 00:03–00:05 00:03–00:05 The camera shows a flat lay of invitation components, including a navy envelope, a stack of pink invitations, and a stack of pink RSVP cards. The message is to showcase the different components that can be included in a wedding invitation suite. The perspective is from an observer, providing a comprehensive view of the options. The tone is organized and informative. - 00:05–00:10 00:05–00:10 Hands are shown assembling the invitation suite, including placing cards into envelopes and arranging wax seals. The message is to demonstrate the ease and customization of the DIY process. The perspective is from the user, showing the hands-on experience. The tone is practical and encouraging. - 00:10–00:15 00:10–00:15 The camera focuses on hands holding and displaying a pink invitation card with scripted details. The message is to highlight the design and quality of the paper. The perspective is from the brand, showcasing the product's aesthetic appeal. The tone is elegant and refined. - 00:15–00:22 00:15–00:22 Hands are shown inserting various elements, including a photo, into the invitation suite. The message is to emphasize the personalization options available. The perspective is from the user, demonstrating the customization process. The tone is personal and creative. - 00:22–00:29 00:22–00:29 The camera shows hands assembling the invitation and sealing the envelope with a wax seal. The message is to demonstrate the final steps in creating a personalized wedding invitation. The perspective is from the user, showcasing the hands-on experience. The tone is satisfying and polished. - 00:29–00:36 00:29–00:36 The camera shows hands adding a stamp to the envelope and displaying the finished invitation. The message is to highlight the final touches and the overall aesthetic. The perspective is from the brand, showcasing the completed product. The tone is elegant and refined. - 00:36–00:46 00:36–00:46 The camera pans across various invitation components, including RSVP cards and invitation cards with different designs. The message is to showcase the variety and customization options available. The perspective is from an observer, providing a comprehensive view of the options. The tone is organized and informative.

# Ad summary This ad for Zola features a same-sex couple in wedding attire, showcasing various aspects of wedding planning available through Zola. The ad highlights the platform's ability to help users find top vendors for their 2026 weddings, including photographers, venues, florists, bands & DJs, caterers, planners, and event extras. The visuals include the couple in different wedding-related scenarios, emphasizing joy and celebration. # Brand positioning Zola is presented as a comprehensive wedding planning platform designed to simplify and streamline the process of organizing a wedding. The brand aims to occupy the space of a modern, inclusive, and user-friendly wedding planning resource. It aligns with values of convenience, personalization, and celebration of love in all forms. Zola pushes against the traditional, often stressful, norms of wedding planning by offering a digital solution that puts all aspects of the process in one place. The brand positioning is both functional (providing tools and resources) and emotional (celebrating love and commitment). # Product Zola is an online platform designed to help couples plan their weddings. It offers a range of services, including finding vendors such as photographers, venues, florists, bands & DJs, caterers, planners, and event extras. The platform is for couples planning their weddings, particularly those looking for a convenient and comprehensive solution. The ad highlights the platform's ability to connect users with top vendors. A key USP is its all-in-one convenience, addressing the purchase barrier of fragmented planning processes. The ad showcases moments of use through visuals of a couple enjoying their wedding planning journey and celebrating their love. # Visual style The ad has a polished, commercial aesthetic with a focus on natural light and vibrant colors. The editing style includes quick cuts to maintain a lively pace. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Text overlay: ZOLA 💍💍 / Find top x photographers / for your 2026 wedding / Get started Visual: 00:00–00:02: A same-sex couple, one in a white suit and the other in a white wedding dress, runs along a stone bridge with a green park and a white building in the background. The camera follows them as they laugh and hold hands. The scene is bright and cheerful. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that planning a wedding can be overwhelming and time-consuming, requiring coordination with multiple vendors. The ad aims to solve this by offering a platform to "Find top x [various vendors]" in one place. # Value propositions - Convenience of finding multiple wedding vendors in one place - Planning ahead for a 2026 wedding # Benefits - Simplifies wedding planning - Provides access to a variety of vendors - Helps plan for a 2026 wedding # Features - Find top photographers - Find top venues - Find top florists - Find top bands & DJs - Find top caterers - Find top planners - Find top event extras # Call to action Get started # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a happy couple planning their wedding, showcasing their joy and excitement. # Storyline - 00:00–00:02 The ad opens with a same-sex couple in wedding attire, running and laughing together. - 00:02–00:04 The scene transitions to the couple taking a selfie in front of a venue. - 00:04–00:06 The couple is shown kissing, with the focus on their joy and affection. - 00:06–00:08 The couple is shown embracing and smiling at each other. - 00:08–00:10 The couple is shown in a more intimate moment, framed by foliage. - 00:10–00:12 The couple is shown celebrating, throwing their hands up in the air. - 00:12–00:14 The couple is shown taking a selfie, with one partner kissing the other on the cheek. - 00:14–00:16 The ad concludes with a close-up of a wedding ring.

# Ad summary This ad promotes Zola, a platform for creating free and easy wedding websites. A woman shares her excitement about using Zola to create her own wedding website, highlighting the 'Marquee' template and 'Juniper' style for its earthy tones that match her wedding theme. # Brand positioning Zola is presented as a user-friendly platform for creating wedding websites. The brand is positioned as a modern solution for couples planning their weddings, offering free and easy-to-use tools to create personalized websites. The brand aligns with a contemporary, design-conscious aesthetic, providing templates and styles that cater to various wedding themes. Zola aims to simplify the wedding planning process by offering a range of options for creating a cohesive online presence. # Product Zola offers free and easy wedding websites with customizable templates and styles. The product is for couples planning their weddings who want to create a personalized website to share information with their guests. The ad highlights the 'Marquee' template and 'Juniper' style, emphasizing the earthy tones that match the user's wedding theme. The website allows couples to showcase their wedding details in a visually appealing and organized manner. Zola addresses the purchase barrier of cost by offering free website creation, making it accessible to a wide range of couples. # Visual style The ad has a polished UGC feel with a clean and bright aesthetic. The editing style is simple with static shots and smooth transitions. The production quality is high, giving it a professional yet relatable vibe. The pacing is consistent, maintaining a steady rhythm throughout the video. # Hooks Spoken: 00:00–00:06 Guys, I just made my wedding website, and when I tell you I'm obsessed, I could not wait to share it with you all. Text overlay: 00:00–00:06 Free, (in a blue rounded rectangle) / 00:00–00:06 easy (in a blue rounded rectangle) / 00:00–00:06 wedding (in a blue rounded rectangle) / 00:00–00:06 websites (in a blue rounded rectangle) / 00:00–00:06 ZOLA 🤍🤍 Visual: 00:00–00:06 A woman sits at a white desk with a laptop in front of her. The laptop screen displays a wedding website with a black and white photo of a couple. The woman's hands are visible as she types on the keyboard. In the background, there is a vase of white and green flowers, a small container, and some jewelry. The camera is stationary and focused on the laptop and the woman's hands. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that creating a wedding website can be a complicated and expensive process. The speaker's excitement about Zola suggests that it simplifies this process and offers a free solution. # Value propositions - Free and easy wedding websites - Customizable templates and styles to match your wedding theme # Benefits - Create a personalized wedding website - Share wedding details with guests - Match website colors to wedding theme # Features - Free wedding websites - Easy to use templates - Customizable styles # Call to action None used. # Social proof - "I just made my wedding website, and when I tell you I'm obsessed, I could not wait to share it with you all" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:06 00:00–00:06 A woman shares her excitement about creating her wedding website. - 00:06–00:15 00:06–00:15 She mentions that she is using Zola for her wedding website and chose the 'Marquee' template and 'Juniper' style. - 00:15–00:24 00:15–00:24 She explains that the colors of the template go well with her earthy-toned wedding theme. - 00:24–00:27 00:24–00:27 The Zola logo is displayed.

# Ad summary A woman shares how using Zola for her wedding website has helped her stay organized during the wedding planning process. # Brand positioning Zola is presented as a one-stop shop for wedding planning. The brand aims to occupy the space of a comprehensive and user-friendly platform that simplifies the wedding planning process for brides and their guests. Zola aligns with the values of organization, ease, and convenience, promoting a stress-free approach to wedding planning. The brand pushes against the norm of scattered information and multiple platforms by offering a centralized solution. The brand positioning is both functional, by providing tools for organization and vendor management, and emotional, by reducing the stress and overwhelm associated with wedding planning. # Product Zola is a wedding planning platform that helps brides and their guests stay organized. It offers a wedding website builder that houses all wedding-related information in one place, eliminating the need to search multiple sources. The platform is designed for brides who want a user-friendly way to manage their wedding details and keep their guests informed. Zola provides features such as a live countdown tracker, vendor management tools, registry access, guest list management, and seating chart creation. It addresses the pain points of chaotic planning and information overload by offering a centralized, easy-to-use solution. Zola is presented as a one-stop shop that simplifies the wedding planning process and reduces stress for brides. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, minimalist aesthetic. The editing style is a mix of static shots and quick cuts, with smooth transitions between scenes. The production quality is high, giving the ad a professional yet relatable vibe. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the voiceover. # Hooks Spoken: 00:00–00:07 I am a 2026 bride and these are three things I did that really helped me throughout the planning process and I could not recommend more for my other brides to be. Text overlay: 00:00–01:08 ways to make wedding planning easier / 00:00–00:07 I am a 2026 bride and these are things I did Visual: 00:00–00:07 A woman with blonde hair pulled back in a low ponytail, wearing a brown corduroy zip-up jacket, stands in front of a bed with white linens. She is smiling and gesturing with her hands as she speaks directly to the camera. The background is a bright, minimalist bedroom with white walls and a ceiling fan. # Funnel stage Middle of funnel (Consideration) # Pain points Wedding planning can be so overwhelming and definitely a roller coaster of emotions. # Value propositions - Easy and free to use - User-friendly for guests - One-stop shop for wedding planning - Comprehensive organizational tools - Mobile accessibility # Benefits - Houses all wedding-related information in one place - Eliminates the need to search multiple sources - Provides a user-friendly way to manage wedding details - Keeps guests informed - Simplifies the wedding planning process - Reduces stress for brides # Features - Wedding website builder - Live countdown tracker - Vendor management tools - Registry access - Guest list management - Seating chart creation # Call to action None used. # Point of view - Customer 100% – The entire video is told from the perspective of a bride-to-be sharing her personal experience and advice. # Storyline - 00:00–00:07 00:00–00:07 The creator introduces herself as a 2026 bride and shares that she will be sharing three things that helped her throughout the planning process. This is intended to establish her credibility and offer helpful advice to other brides-to-be. The perspective is from the creator, speaking directly to the audience in a friendly and enthusiastic tone. This moment sets the stage for the rest of the video. - 00:07–00:14 00:07–00:14 The creator recommends creating a wedding website to house all information in one place. This is intended to highlight the convenience and organizational benefits of a wedding website. The perspective is from the creator, sharing her personal experience and advice. The tone is informative and encouraging. - 00:14–00:25 00:14–00:25 The creator shows her wedding website made on Zola, highlighting its ease of use and free availability. This is intended to demonstrate the platform's user-friendliness and cost-effectiveness. The perspective shifts to a screen recording of the website, showcasing its features and design. The tone is enthusiastic and persuasive. - 00:25–00:32 00:25–00:32 The creator describes herself as a chaotic bride who procrastinates and emphasizes the need for a good way to organize everything. This is intended to resonate with brides who feel overwhelmed by the planning process. The perspective returns to the creator, speaking directly to the audience in a relatable and humorous tone. This moment reinforces the value of organization and planning. - 00:32–00:41 00:32–00:41 The creator shows the backend of her wedding website on Zola, highlighting features such as registry access, guest list management, and vendor tracking. This is intended to demonstrate the platform's comprehensive organizational tools. The perspective shifts to a screen recording of the website's dashboard, showcasing its various features. The tone is informative and persuasive. - 00:41–00:52 00:41–00:52 The creator shows how Zola helps find vendors and their prices, emphasizing that it is a one-stop shop. This is intended to highlight the platform's convenience and time-saving benefits. The perspective shifts to a screen recording of the vendor search feature, showcasing the variety of options available. The tone is enthusiastic and persuasive. - 00:52–00:56 00:52–00:56 The creator mentions the seating chart feature, which she plans to use on the app. This is intended to highlight the platform's additional features and mobile accessibility. The perspective shifts to a screen recording of the seating chart feature, showcasing its functionality. The tone is informative and persuasive. - 00:56–01:08 00:56–01:08 The creator concludes by acknowledging the overwhelming nature of wedding planning and recommending a good wedding website as an organizational tool. This is intended to reassure brides and offer a practical solution. The perspective returns to the creator, speaking directly to the audience in a supportive and encouraging tone. This moment reinforces the value of Zola and its ability to simplify the wedding planning process.

# Ad summary This ad promotes Zola, a wedding registry and website platform. The ad features a couple who are excited about using Zola for their wedding registry. They highlight the ease of adding items to their wedding website and the fun they had putting it together. The ad concludes with a recommendation to use Zola for wedding registries. # Brand positioning Zola is presented as a modern and user-friendly platform for wedding planning, particularly for creating wedding registries and websites. The brand aims to occupy the space of a comprehensive wedding planning tool that simplifies the process for couples. Zola aligns with values of convenience, personalization, and fun, positioning itself as a solution that integrates seamlessly with wedding websites, making it easy for guests to find and purchase gifts. The brand pushes against the traditional, often cumbersome, registry process by offering a streamlined, digital-first approach. # Product Zola is a wedding registry and website platform designed to simplify the wedding planning process for couples. It allows users to create a personalized wedding website and registry where they can add a variety of items, from traditional gifts like KitchenAid mixers and Le Creuset Dutch ovens to experiences like Airbnb gift cards and Ticketmaster funds. The platform integrates directly with the wedding website, making it easy for guests to find and purchase gifts. Zola addresses the pain point of managing multiple registries by offering a centralized, easy-to-use platform that enhances the wedding planning experience. # Visual style The ad has a UGC feel, with a mix of Ring doorbell footage and screen recordings. The editing is simple with smooth transitions. The production quality is clean but not overly polished, giving it an authentic and relatable vibe. The pacing is consistent, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:03 Female 1: Okay, we are officially obsessed with Zola. Text overlay: 00:00–00:03 Find the top registry gifts of 2026 / 00:00–00:03 Start planning with Zola (Button) Visual: 00:00–00:03: A Ring doorbell camera view shows a residential street with parked cars and trees. A woman with long dark hair, wearing a black dress, walks up the steps to her front door carrying Zola-branded boxes. A man with short hair joins her, and they both hold up the boxes, smiling. The Zola logo and the text "Find the top registry gifts of 2026" are overlaid on the screen. A "Start planning with Zola" button is visible at the bottom. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of managing multiple registries and making it easy for guests to find and purchase gifts. The woman states, "We decided to register on Zola because we could add it right to our wedding website, which made it super easy for guests." # Value propositions - Easy integration with wedding websites makes it super easy for guests - Fun to put together # Benefits - Simplified wedding planning process - Convenient for guests to find and purchase gifts - Easy to use platform # Features - Wedding registry platform - Integration with wedding websites - Ability to add various items, including traditional gifts and experiences # Call to action Start planning with Zola # Social proof - "It was honestly so fun to put together. 10 out of 10 would recommend using Zola for your registry." – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing their positive experience with the product. # Storyline - 00:00–00:03 A woman walks up the steps to her front door, carrying Zola boxes, and is greeted by her partner. - 00:01–00:03 The couple expresses their excitement about using Zola. - 00:03–00:15 The ad transitions to a screen recording of the Zola app, showcasing various items on the couple's wedding registry, including a KitchenAid mixer, Ticketmaster fund, Kinto mugs, and a Le Creuset Dutch oven. - 00:04–00:12 The woman explains that they chose Zola because they could easily add items to their wedding website, making it convenient for guests. - 00:12–00:17 She emphasizes how fun it was to put the registry together and recommends using Zola. - 00:15–00:20 The ad concludes with a screen displaying Zola's tagline, "Picked, gifted, delivered," and a call to action to start planning with Zola.

# Ad summary This ad for Zola uses a vertical format to showcase the brand's wedding registry services. It features a series of static shots with text overlays, highlighting the variety of items available for a wedding registry, from traditional housewares to experiences like Airbnb gift cards. The ad emphasizes the idea of creating an 'iconic' registry that reflects the couple's unique style and preferences. # Brand positioning Zola is presented as a modern wedding registry and planning platform that allows couples to create a personalized and 'iconic' registry. The brand aims to occupy a space in the consumer's mind as a comprehensive solution for wedding needs, offering a wide range of products and experiences beyond traditional registry items. Zola aligns with a lifestyle that values personalization and unique expression, pushing against the norms of traditional, limited wedding registries. The brand positioning is both functional, providing a platform for managing registries, and emotional, encouraging couples to create a registry that reflects their love story. # Product The ad promotes Zola's wedding registry service, which allows couples to create a personalized list of desired gifts for their wedding. The registry includes a wide variety of items, ranging from traditional housewares like Le Creuset cookware, KitchenAid mixers, and luxury towels to more modern and experiential gifts like martini glasses, suitcases, coffee makers, and Airbnb gift cards. The ad highlights the ability to create a registry that reflects the couple's unique style and preferences, emphasizing the idea of an 'iconic' registry. The ad addresses the potential purchase barrier of limited or outdated registry options by showcasing a diverse and modern selection of items. # Visual style The ad has a clean and polished aesthetic with a bright green background and clear product images. The editing style is static, with no transitions or camera movements. The production quality is high-end, resembling a polished commercial. The pacing is slow and consistent, with static shots and minimal visual changes. # Hooks Spoken: 00:00–00:03: Your love? iconic. Shouldn't your registry be, too? Text overlay: 00:00–00:10: ZOLA / 00:00–00:10: Your love? / 00:00–00:10: iconic. / 00:01–00:10: Shouldn't / 00:01–00:10: your registry / 00:01–00:10: be, too? Visual: 00:00–00:01: A solid green background with the Zola logo at the top and the text 'Your love? iconic.' in the center. / 00:01–00:03: The background remains green, but various product images are added around the text. These include a blue Le Creuset pot, a martini glass, a green KitchenAid mixer, a blue suitcase, a beige coffee maker, a stack of gray towels, and an Airbnb gift card. # Funnel stage Top of funnel # Pain points The ad implies that traditional wedding registries may be limited or outdated, not fully reflecting the couple's unique style and preferences. # Value propositions - Create an 'iconic' registry that reflects your unique style and preferences. - Access a wide variety of registry items, from traditional housewares to experiential gifts. # Benefits - Personalized registry - Reflects unique style - Iconic registry # Features - Wide variety of registry items - Traditional housewares - Experiential gifts # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the official voice of the brand, using scripted lines and product claims to promote Zola's wedding registry service. # Storyline - 00:00–00:01 The ad opens with the Zola logo and the question 'Your love? iconic.' - 00:01–00:03 This is followed by the question 'Shouldn't your registry be, too?' - 00:01–00:10 The ad then displays a variety of items that can be added to a Zola registry, including cookware, martini glasses, suitcases, kitchen appliances, towels, and an Airbnb gift card.

# Ad summary This ad showcases how to use Zola's wedding website to answer frequently asked questions for save the dates. The ad features a laptop displaying the Zola website with a Q&A section, highlighting questions like guest allowances, dress code, and registry details. # Brand positioning Zola is presented as a modern and comprehensive wedding planning platform. The brand aims to simplify the wedding planning process by offering tools like wedding websites, registries, and save-the-date templates. Zola aligns with a user-friendly, tech-savvy approach, positioning itself as a one-stop solution for couples. The brand emphasizes convenience and organization, helping couples manage their wedding details efficiently. Zola pushes against the traditional, often complicated, wedding planning norms by providing a streamlined, digital experience. # Product The featured product is Zola's wedding website builder, specifically its Q&A feature for save-the-dates. This tool allows couples to create a dedicated webpage on their wedding website to answer common questions from guests. The ad highlights the ability to address topics such as whether guests can bring a plus one, if kids are welcome, the dress code, and registry information. The website is designed to be easily accessible and informative, reducing the need for individual responses to inquiries. The ad conveys that Zola's website builder is a user-friendly solution for managing wedding communications and ensuring guests have all the necessary information. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the Zola website interface. The production quality is polished, with clear visuals and a neutral color palette. The editing style is straightforward, with static shots and smooth transitions. The pacing is moderate, allowing viewers to read the text on the screen. The audio-visual sync is maintained with the music, creating a calm and informative tone. # Hooks Spoken: 00:00–00:15 [Singing] I take one look at you, you're taking me out Text overlay: 00:00–00:02 Q&As / 00:00–00:02 We included on our wedding website / 00:00–00:02 for Save the Dates / 00:00–00:15 ZOLA 🤍🤍 Visual: 00:00–00:02 A laptop sits on a table with a bouquet of yellow and white flowers in the background. The laptop screen displays a wedding website with the names "Mariela & Antonio" and a photo of the couple. The screen then transitions to show a document with Q&As. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of managing numerous individual inquiries from wedding guests regarding details like dress code, plus-ones, and registry information. # Value propositions - User-friendly platform for managing wedding communications - Convenient way to answer common guest questions - Efficient solution for organizing wedding details # Benefits - Simplifies wedding planning - Reduces individual responses to guest inquiries - Provides a centralized location for wedding information - Ensures guests have all necessary details # Features - Wedding website builder - Q&A section for save-the-dates - Customizable templates - Centralized communication # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a Zola user showcasing the platform's features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The video opens with a laptop displaying a wedding website created on Zola, with a floral arrangement in the background. The screen transitions to show a document with frequently asked questions (Q&As) that couples can include on their wedding website for save-the-dates. This sets the stage by introducing the problem of managing wedding-related questions. - 00:02–00:15 00:02–00:15 The screen displays individual Q&A sections on the wedding website, addressing questions like "Can I bring a guest?", "Are kids welcome?", "Where will the celebrations take place?", "What is the dress code?", and "Are you signed up with a wedding registry service?" This demonstrates how Zola's platform provides a centralized location for answering common guest inquiries, simplifying communication and organization for the couple.

# Ad summary This ad promotes Zola, a wedding planning website and app. The ad features a hand scrolling through various wedding website templates on a laptop, highlighting the platform's ease of use and variety of design options. # Brand positioning Zola is presented as a modern and comprehensive wedding planning platform that simplifies the process of creating wedding websites, managing registries, and finding vendors. The brand aims to occupy the space of a user-friendly, all-in-one solution for couples planning their wedding. The brand aligns with a contemporary, design-conscious aesthetic, offering a range of customizable templates to suit different styles. Zola pushes against the traditional, often complicated, methods of wedding planning by providing a streamlined, digital experience. The brand positioning is both functional (offering practical tools and resources) and emotional (helping couples create a personalized and memorable wedding experience). # Product Zola is a wedding planning platform that offers a range of services, including the ability to create free, foolproof wedding websites. The platform is designed for couples who want to easily create and customize their wedding website. The ad highlights the variety of website templates available, showcasing different designs and layouts. The USPs include its ease of use, free access, and diverse template options. The ad shows the product in use as someone scrolls through the website templates on a laptop. The ad addresses the purchase barrier of complicated or expensive website design by offering a free and user-friendly alternative. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the variety of website templates available on Zola. The editing style is simple, with static shots and smooth transitions. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with a moderate tempo. # Hooks Spoken: 00:00–00:06: [Upbeat] Free, foolproof wedding website? Yes, please! Text overlay: 00:00–00:06: Free, foolproof / 00:00–00:06: wedding / 00:00–00:06: website / 00:00–00:06: ZOLA Visual: 00:00–00:06: A hand scrolls through various wedding website templates on a laptop. The laptop is placed on a white couch. The templates feature different designs, photos of couples, and wedding details. Text overlays highlight the platform's features. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that creating a wedding website can be complicated and expensive. # Value propositions - Free and easy wedding website creation # Benefits - Easy to create a wedding website - Wide range of design options # Features - Free wedding website - Foolproof website # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a potential user browsing wedding website templates on a laptop. # Storyline - 00:00–00:06 The ad opens with a hand scrolling through various wedding website templates on a laptop. - 00:00–00:06 The message conveyed is that Zola offers a wide range of design options for wedding websites. The perspective is from a potential user exploring the platform. The tone is casual and inviting. - 00:07–00:09 The ad transitions to a screen recording of the Zola app interface, showcasing the brand's logo and tagline. - 00:07–00:09 The message conveyed is that Zola is a comprehensive platform for all wedding planning needs. The perspective is from the brand, presenting its services. The tone is informative and reassuring.

# Ad summary This ad showcases Zola as a wedding registry platform. It highlights the variety of gifts available, including home goods, experiences, and cash funds, and emphasizes the ease of creating a registry with Zola. # Brand positioning Zola is presented as a modern, comprehensive wedding registry platform that offers a wide range of products and services beyond traditional home goods. The brand aims to occupy a space in the consumer's mind as a one-stop-shop for all wedding registry needs, catering to couples who value both traditional gifts and modern experiences. Zola aligns with a lifestyle that embraces both domesticity and adventure, offering items for the home as well as options for travel and experiences. The brand pushes against the norms of traditional registries by including options like cash funds and experiences, making it relevant for contemporary couples. The brand positioning is both functional (offering a variety of products and services) and emotional (catering to the excitement and joy of wedding planning). # Product The ad features Zola, a wedding registry platform that allows couples to create a personalized registry with a wide variety of gifts and experiences. The platform includes traditional home goods like kitchenware, bedding, and decor, as well as modern options like cash funds for honeymoons or experiences like Airbnb stays. Zola is for couples who are planning their wedding and want a convenient way to manage their gift registry. The platform offers a zero-fee cash fund option, making it an attractive alternative to traditional cash gifts. The ad addresses the purchase barrier of limited gift options by showcasing the wide range of products and experiences available on Zola. The ad tells the viewer that Zola is worth trying because it offers a comprehensive and modern approach to wedding registries, catering to both traditional and contemporary tastes. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing a variety of products and services. The editing style is simple with fade transitions between shots. The production quality is polished, giving it a commercial feel. The pacing is quick, with several cuts in the first few seconds to display different gift options. The cuts are not timed to music beats, but the overall effect is visually engaging. # Hooks Text overlay: 00:00–00:04 Top registry gifts of 2026 / 00:00–00:06 ZOLA 🤍🤍 Visual: 00:00–00:01 A white background with the text "Top registry gifts of 2026" in a simple, dark blue font. Below the text is the Zola logo with two heart icons. As the text is displayed, images of a KitchenAid mixer and a Le Creuset dutch oven fade in on either side of the text. / 00:01–00:02 The background remains white with the same text and logo. Images of a dining set and two coupe glasses fade in to join the mixer and dutch oven. / 00:02–00:03 The background remains white with the same text and logo. Images of gold silverware, a stack of folded blankets, a zero-fee cash funds graphic, and a snorkeling couple fade in to join the other items. / 00:03–00:04 The background remains white with the same text and logo. An image of an Airbnb gift card and an espresso machine fade in to join the other items, creating a grid of nine images. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that traditional wedding registries may be limited in scope, focusing primarily on home goods and lacking options for modern couples who value experiences or prefer cash gifts. The ad addresses this by showcasing a wide variety of gifts and experiences available on Zola, including cash funds for honeymoons or Airbnb stays. # Value propositions - Zola offers a comprehensive and modern approach to wedding registries, catering to both traditional and contemporary tastes. - The platform includes traditional home goods like kitchenware, bedding, and decor, as well as modern options like cash funds for honeymoons or experiences like Airbnb stays. - Zola is worth trying because it offers a comprehensive and modern approach to wedding registries, catering to both traditional and contemporary tastes. # Benefits - Comprehensive wedding registry platform - Personalized registry - Convenient way to manage gift registry - Modern approach to wedding registries # Features - Wide variety of registry gifts - Home goods - Experiences - Cash funds - Vendors - Invites - Website - Registry - Zero-fee cash funds # Call to action Get started # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the official voice of the brand, showcasing its logo, tagline, and key features. # Storyline - 00:00–00:04 00:00–00:04 The ad opens with text stating "Top registry gifts of 2026" over a grid of various registry gift options. This is intended to grab the viewer's attention and introduce the concept of the ad. The perspective is from the brand, showcasing the variety of gifts available on Zola. The tone is informative and forward-looking. - 00:04–00:06 00:04–00:06 The ad transitions to the Zola logo and tagline, "Vendors | Invites | Website | Registry," followed by a "Get started" button. This reinforces the brand identity and highlights the platform's key features. The perspective is from the brand, promoting its services. The tone is promotional and inviting.

# Ad summary This ad promotes Zola's free and easy wedding website builder. The ad features a hand scrolling through various wedding website templates on a laptop, highlighting the ease and variety of options available on Zola. # Brand positioning Zola is presented as a modern and user-friendly wedding planning platform that simplifies the process of creating wedding websites. The brand emphasizes ease of use and accessibility, positioning itself as a go-to resource for couples looking to create personalized wedding websites without technical expertise. The brand aligns with a contemporary, inclusive, and design-conscious aesthetic, offering a range of templates to suit diverse tastes and preferences. Zola aims to occupy the space of a convenient and comprehensive wedding planning solution, pushing against the norms of complicated or expensive website design processes. # Product Zola offers free and easy wedding websites that allow couples to create personalized online platforms for their wedding. The product features a variety of templates that can be customized with photos, details, and information about the wedding. The websites are designed to be user-friendly, enabling couples to easily share their story, manage RSVPs, and provide essential details to their guests. The ad highlights the ease of use and the variety of design options, addressing the common pain point of complicated or expensive website design. The product is for anyone planning a wedding who wants a simple and attractive way to share information with their guests. # Visual style The ad has a clean and modern aesthetic with a UGC feel. The editing style includes quick cuts to showcase different website templates. The production quality is polished, giving it a professional yet approachable tone. The pacing is fast, with cuts timed to emphasize the variety and ease of use. The audio-visual sync is maintained to keep the ad engaging and informative. # Hooks Text overlay: 00:00–00:03: Free, easy / 00:00–00:03: wedding websites Visual: 00:00–00:03: A laptop sits on a white, textured couch. A hand with light skin and manicured nails scrolls through various wedding website templates displayed on the laptop screen. The templates feature different designs, photos of couples, and wedding details. Text overlays in colorful bubbles read "Free, easy" and "wedding websites". # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the pain point of complicated or expensive website design for weddings. The ad shows that creating a wedding website can be "Free, easy" with Zola. # Value propositions - Free and easy wedding websites: Create a personalized wedding website without technical expertise or cost. - Variety of templates: Choose from a range of designs to suit your style and preferences. # Benefits - Simple wedding planning - Personalized wedding website - User-friendly design # Features - Free wedding websites - Easy to use - Variety of templates # Call to action Get started # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a user interacting with the product, showcasing the ease and variety of options. # Storyline - 00:00–00:07 00:00–00:07: A hand scrolls through various wedding website templates on a laptop screen. This showcases the variety and design options available on Zola. - 00:07–00:09 00:07–00:09: The Zola app interface is displayed on a phone screen, showing the tagline "Plan the wedding of the year (yours)" and a "Get started" button. This reinforces the brand's promise of helping couples plan their perfect wedding.