How ZBiotics Advertises on Meta

# Ad summary This ad uses the UI from a phone game to advertise a product that helps your gut break down alcohol. A cursor taps on the screen and then a row of Zbiotics shots is displayed with the brand and product name. # Brand positioning Zbiotics is presented as a functional wellness brand focused on digestive health, specifically designed to help consumers process alcohol more comfortably. The brand positions itself as a solution for individuals who want to enjoy alcoholic beverages without experiencing negative aftereffects. By focusing on the scientific aspects of gut health and alcohol metabolism, Zbiotics establishes itself as a modern, science-backed solution, in contrast to traditional hangover remedies. The brand aims to occupy the space of a convenient, preventative measure for those who want to proactively manage their body's response to alcohol. # Product Zbiotics is advertising their "Pre-Alcohol Probiotic Drink," a small bottle designed to be consumed before drinking alcohol. This probiotic drink is formulated to help your gut break down the toxic byproduct of alcohol, with the intention of making mornings after drinking easier. The product is packaged in a small, clear bottle with a black cap, prominently featuring the brand's "Z" logo. The packaging emphasizes functional benefits, indicating it's specifically engineered for pre-alcohol consumption to mitigate the negative effects of alcohol. # Visual style The ad has a clean and modern aesthetic, utilizing a digital UI with realistic interactive elements to simulate a mobile app. The color palette is bright and airy, with a focus on white and neutral tones, contrasted by the black Zbiotics product packaging. The editing is straightforward with simple transitions. The pacing is slow. # Hooks Text overlay: Select a probiotic built to help your gut break down... (In a blue box) / the toxic byproduct of alcohol (In a blue box) Visual: 00:00–00:03: The shot features a digital interface that looks like a mobile game. In the center is a grid with a Zbiotics bottle placed within it. The background is blurry and has a metallic shaker and an orange. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the discomfort and negative effects experienced the morning after drinking alcohol. The ad highlights the “toxic byproduct of alcohol” as the root cause of this discomfort. # Value propositions - A probiotic drink that helps your gut break down the toxic byproduct of alcohol. - Drinking Zbiotics makes mornings after drinking easier. # Benefits - Built to help your gut break down the toxic byproduct of alcohol - Easier Mornings After Drinking # Features - Pre-Alcohol Probiotic Drink - Scientifically Engineered For Easier Mornings After Drinking # Call to action Learn more at zbiotics.com # Social proof - None used. # Point of view - Brand 100% – The entire ad uses the official brand voice to inform and drive product sales. # Storyline - 00:00–00:03 The ad opens with a screen mimicking a mobile game UI, prompting the user to select a probiotic to help the gut break down "the toxic byproduct of alcohol." - 00:01–00:03 A cursor appears and taps on the Zbiotics product shown within the grid layout of the UI, suggesting it is the user's selected probiotic. - 00:04–00:08 The screen transitions to display Zbiotics product packaging, along with text directing viewers to the Zbiotics website, reinforcing brand recognition and driving traffic.

# Ad summary An ad for Sugar-to-Fiber shows the product being poured into a glass of coffee. The ad promotes the 'new flavor'. # Brand positioning The brand offers a simple solution to add fiber to one's diet. The brand is positioning itself as a health and wellness company that aims to make it easier for consumers to incorporate fiber into their daily routines. The brand promotes a functional approach to health, emphasizing ease and convenience in supplementing one's diet. # Product The product is Sugar-to-Fiber, a dietary supplement designed to be mixed into drinks, as shown being added to coffee. It is packaged in a stick for single-use convenience. The product aims to provide a convenient and easy way to increase fiber intake by seamlessly blending into everyday beverages. The product addresses the purchase barrier of complicated health routines by offering a simple addition to one's existing beverage habits. # Visual style The ad uses a clean and well-lit product shot in a home kitchen setting. The production quality is high with attention to detail, aiming for a natural yet polished feel. Color grading is neutral with bright lighting. The typography is clean and readable, laid over the image. The overall style conveys a sense of health, wellness, and modern living. # Hooks Headline: Fiber designed to blend into your morning coffee # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the difficulty of incorporating fiber into one's daily routine, which requires planning and effort. The ad addresses this by showcasing how the product can easily blend into a morning coffee, removing complexity. # Value propositions - Fiber designed to blend into your morning coffee # Benefits - blend into your morning coffee # Features - Fiber # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's ease of use, the product being Sugar-to-Fiber. # Storyline - The ad begins by showing the product's name and intended use, aiming to immediately inform the viewer that it is a fiber supplement designed to easily mix into coffee. The brand tells this part of the story to highlight the product's main functional benefit and use case. - The scene transitions to someone pouring the supplement into a glass of coffee, demonstrating how easily the product can be integrated into daily routines. This is shown from the brand's perspective to show ease of use and highlight the product's primary feature. - A callout that there is a 'new flavor' indicates to the consumer that there is a new version of the product and they should try it. The brand is communicating this message.

# Ad summary This image promotes Zbiotics Sugar-to-Fiber Probiotic Drink Mix, highlighting that it's great for travel. It shows two sticks of the mix next to a cup of coffee on a dark brown table. The text says, "Traveling? Your gut deserves first class treatment." # Brand positioning Zbiotics is presented as a premium health and wellness brand that offers innovative solutions to common digestive issues, specifically targeting travelers. It positions itself as a provider of 'first class treatment' for your gut, suggesting a high-quality, effective product for those who prioritize their health while on the go. This positions Zbiotics in the higher end of the digestive health market by solving travel-related digestive issues with high-quality probiotic drink mixes. # Product The advertised product is Zbiotics Sugar-to-Fiber Probiotic Drink Mix. It comes in a single-serving stick pack designed to be mixed into a drink. The white stick shows the text 'Sugar-to-Fiber Probiotic Drink Mix' along with the Zbiotics logo. The ad conveys that this product is suitable for travel, and it is implied that the product supports the health of your gut. A blue stick with the label "Unflavored" can be seen in the background. # Visual style The ad has a clean, lifestyle-focused visual style with a high-quality product shot. The background is blurred, drawing attention to the product and coffee cup in the foreground. The color palette is muted, with a focus on neutrals and soft blues. The typography is clean and modern, reinforcing the brand’s premium positioning. # Hooks Headline: Traveling? Your gut deserves first class treatment. # Funnel stage Middle of funnel (Consideration) # Pain points Travel can disrupt digestive health, causing discomfort and inconvenience. The ad addresses this implicitly by offering a product that can help maintain gut health during travel, as implied by the question, 'Traveling?' # Value propositions - “Your gut deserves first class treatment” positions the product as a premium solution for digestive health, adding value to the product. # Benefits - Your gut deserves first class treatment. # Features - Probiotic Drink Mix - Sugar-to-Fiber - Powered by ZB423™ # Call to action None used. # Social proof - None used. # Point of view - Brand: The entirety of the ad is presented from the brand's point of view, showcasing the product, benefits, and usage occasions to the audience. # Storyline - The ad opens with a question, 'Traveling?', posing a common scenario experienced by the audience. This aims to grab the viewer’s attention by highlighting a relatable situation, inviting them to consider the challenges of maintaining digestive health while traveling. The brand is addressing the audience. - The copy continues with 'Your gut deserves first class treatment', this is a solution-focused statement suggesting that Zbiotics offers a premium solution to travel-related digestive issues. This aims to reassure the audience that their health is a priority, subtly positioning Zbiotics as a luxurious necessity for travelers. The brand is making a value statement. - The inclusion of the two Zbiotics product stick packs and coffee cup on a dark wooden table illustrates the product in a lifestyle setting, showing that it can be easily integrated into travel routines. This aims to make the product more relatable and visually appealing, demonstrating how it fits seamlessly into the audience's lifestyle. The brand is presenting the product.

# Ad summary The ad is a split-screen comparison between two ZBiotics products: Pre-Alcohol and Sugar-to-Fiber. On the left side, the ad asks "Love Pre-Alcohol?" and shows the ZBiotics Pre-Alcohol drink. On the right side, the ad says "Meet Sugar-to-Fiber" and shows the ZBiotics Sugar-to-Fiber probiotic drink mix. # Brand positioning ZBiotics is presented as a forward-thinking wellness brand that offers innovative solutions to modern lifestyle challenges, specifically those related to diet and alcohol consumption. The brand promotes a proactive approach to health, suggesting that its products can seamlessly integrate into consumers' daily routines. Its positioning seems to lean towards functional benefits, with an emphasis on scientific backing (as indicated by the "Powered by" callouts). The brand directly addresses common consumer experiences (such as the effects of alcohol and the need for fiber) and offers targeted products, showing an understanding of its audience's needs. ZBiotics aims to occupy a space in the consumer's mind as a reliable, science-backed solution for everyday wellness, going against the norm of ignoring the side effects of modern habits and instead providing tools to mitigate them. # Product The ad features two distinct ZBiotics products. On the left is ZBiotics Pre-Alcohol, which comes in a small, clear bottle with a black cap and is designed "for easier mornings after drinking". It contains the ingredient ZB183. On the right is ZBiotics Sugar-to-Fiber, which is a probiotic drink mix in powder form that is packaged in blue and white packets. The product is designed "for easy fiber every day". It is "Powered by ZB423", and the ad notes there are "Two New Flavors". Both products are presented as convenient, single-dose solutions that address specific health concerns related to alcohol consumption and fiber intake, respectively. Both products aim to be easy to incorporate into a daily routine. # Visual style The ad has a clean, modern, and minimalist visual style, divided vertically into two contrasting color schemes to highlight two different products. The left side features a dark background, while the right side uses a light background. The product photography is well-lit and professionally shot, suggesting high production quality. The typography is simple and legible. Overall, the visual style is designed for easy scannability and clear communication. # Hooks Headline: Love Pre-Alcohol? # Funnel stage Top of funnel (Awareness) # Pain points The ad implicitly addresses the pain point of unpleasant mornings after alcohol consumption. The phrase "For easier mornings after drinking" directly implies that the product aims to alleviate the negative after-effects of drinking. # Value propositions - Pre-Alcohol: Easier mornings after drinking - Sugar-to-Fiber: Easy fiber every day # Benefits - For easier mornings after drinking - For easy fiber every day # Features - ZBiotics Pre-Alcohol Powered by ZB183™ - ZBiotics Sugar-to-Fiber Powered by ZB423™ - Two New Flavors # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad presents information about the product from the brand's perspective, highlighting its features and benefits. # Storyline - The ad opens by posing a question to the audience: "Love Pre-Alcohol?". This is intended to immediately capture the attention of individuals who enjoy drinking alcohol. The question is being posed by the brand in an attempt to get the attention of their intended audience. - The brand then introduces ZBiotics Pre-Alcohol, highlighting its functional benefit: "For easier mornings after drinking". This is intended to position the product as a solution to a common problem associated with alcohol consumption. This statement is being made by the brand. - The ad transitions to introducing a new ZBiotics product, "Sugar-to-Fiber", aimed at those looking for "easy fiber every day". This broadens the brand's appeal by offering a solution for general wellness, not just alcohol-related issues. This statement is being made by the brand. - The inclusion of "Two New Flavors" for the Sugar-to-Fiber product aims to generate excitement and incentivize trial among new and existing customers. This statement is being made by the brand.

# Ad summary The ad features a woman promoting a prebiotic drink called Zbiotics. She claims it is a game-changer and demonstrates how to take it. It is shown that if you take this drink, you will feel great the next day. # Brand positioning Zbiotics is presented as a revolutionary brand offering a product that allows consumers to enjoy alcohol without the typical negative aftereffects. The brand pushes against the norm of feeling unwell after drinking, positioning itself as a functional solution for responsible drinkers. The tone is modern and science-backed, emphasizing the breakdown of acetaldehyde, the toxic byproduct of alcohol. This positions the brand as innovative and focused on enhancing the experience of drinking alcohol. # Product The featured product is Zbiotics Pre-Alcohol Probiotic Drink, designed to break down acetaldehyde, the toxic byproduct of alcohol. It comes in a small vial, packaged in a box containing multiple vials. The ad shows how to open the vial and consume the drink. The product is for adults who engage in responsible drinking and want to feel great the next morning. The implied USP is that it helps consumers avoid the negative aftereffects of alcohol by addressing the buildup of acetaldehyde. This makes it worth trying for those who want to maintain their well-being while still enjoying alcoholic beverages. # Visual style The ad has a UGC feel, with handheld camera work and natural lighting in the kitchen scenes, combined with a quick transition to a darker, more atmospheric bar scene. The editing includes quick cuts and shifts in location to maintain engagement. The overall aesthetic is casual and relatable, aligning with typical social media content. # Hooks Spoken: Female 1: There's a new product that I am completely obsessed with, and it is Zbiotics pre-alcohol probiotic drink. Visual: 00:00–00:01: The shot is a close-up of a woman in a well-lit home kitchen. She has long brown hair, wears a black long-sleeve shirt, blue jeans with a gold "CHO" belt buckle, and a delicate necklace. She is speaking directly to the camera. / 00:01–00:04: The woman holds a black box labeled "Zbiotics Pre-Alcohol Probiotic Drink" up to the camera. The camera is selfie-style, handheld, and slightly shaky. The kitchen is visible in the background with white cabinets and stainless steel appliances. # Funnel stage Consideration # Pain points The ad implies that people often feel unwell after drinking alcohol due to the toxic byproduct acetaldehyde. The woman is trying to solve that pain point. # Value propositions - Breaks down the acetaldehyde in alcohol, so that is the toxic byproduct of alcohol # Benefits - Wake up in the morning you're gonna feel really great - Ready to take on a day # Features - Pre-Alcohol Probiotic Drink # Call to action Try some, then let's talk. # Social proof - I am completely obsessed with, and it is Zbiotics pre-alcohol probiotic drink. – Female 1 (Customer) - It is literally a game changer – Female 1 (Customer) - I swear by this product, it has changed my life in so many ways. – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience with the product. # Storyline - 00:00–00:07 A woman introduces Zbiotics, a product she is obsessed with, and calls it a game-changer. - 00:10–00:16 She states the product is designed to break down the acetaldehyde in alcohol, which is a toxic byproduct. - 00:17–00:23 She walks through how to take the product by opening the vial and consuming the drink. - 00:23–00:26 The woman encourages viewers to responsibly go about their night, implying drinking responsibly. - 00:27–00:30 She claims that you will wake up the next morning feeling great. - 00:33–00:36 The woman swears by the product and says that it has changed her life. - 00:37–00:40 She encourages viewers to try the product and then let her know what they think.

# Ad summary This image ad shows Zbiotics sugar-to-fiber probiotic drink mix. The text states it's designed to blend into your morning coffee. The ad promotes a new flavor. # Brand positioning Zbiotics is presented as a science-backed brand, indicated by the TM symbol. It offers a probiotic drink mix that is designed to be easily integrated into one's daily coffee routine. This suggests that Zbiotics aims to position itself as a convenient and effective solution for digestive health. The brand leans on functional positioning by offering products that are easy to incorporate into daily life, addressing the need for a simple way to add fiber and probiotics to one's diet. # Product The product featured is Zbiotics' Sugar-to-Fiber Probiotic Drink Mix, designed to be added to coffee. The advertisement highlights its ability to blend seamlessly into one's morning coffee. The packaging states it is unflavored. It comes in a teal single-use packet with the brand name and product type printed on the front. This convenient format addresses purchase barriers by offering an easy, on-the-go solution for incorporating probiotics and fiber into a daily routine, particularly targeting coffee drinkers. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product and its integration into a daily routine. The use of simple props, neutral background, and straightforward product placement create a functional and visually appealing image. # Hooks Headline: Fiber designed to blend into your morning coffee # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the need for consumers to have a more convenient way to incorporate fiber and probiotics into their daily diet. The brand states that the product is "designed to blend into your morning coffee." # Value propositions - Fiber designed to blend into your morning coffee # Benefits - Fiber designed to blend into your morning coffee # Features - Fiber - Probiotic Drink Mix - Unflavored # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand voice highlights the product’s features and benefits (fiber that blends into coffee). - Customer: The presentation of coffee suggests that the customer can easily integrate the product into their daily routine. # Storyline - The ad begins by highlighting the product's key benefit: its fiber is "designed to blend into your morning coffee." This statement is presented from the brand's perspective, immediately addressing the consumer's need for a convenient and easy-to-use fiber supplement. - The visual shows the product resting on a cup of coffee, reinforcing the message of seamless integration. This allows the customer to imagine how the product could fit into their life. - A blue circle indicates it's a "New Flavor". This announcement incentivizes the customer to purchase, from the perspective of the brand.

# Ad summary This ad features Zbiotics probiotic drink mix. The ad copy is designed to grab the attention of people who travel, communicating that your gut deserves first class treatment. # Brand positioning Zbiotics is presented as a health and wellness company focused on innovative solutions for gut health, especially for people who are traveling and want to avoid stomach discomfort. The brand's name is highlighted on the individual drink mix packaging and also in the corner of the image as the company that powers the product. The tagline "Your gut deserves first class treatment" positions the brand as a premium offering in the health supplement market, promising effective support for gut health while traveling. This suggests that the brand aims to occupy a space in the consumer's mind as a reliable solution for maintaining digestive wellness when travel disrupts normal routines. By focusing on the specific problem of travel-related stomach issues, Zbiotics sets itself apart from general probiotic brands, targeting a niche market with tailored benefits. # Product Zbiotics is a probiotic drink mix designed to support gut health, particularly when traveling. The ad highlights that the mix helps treat your gut to "first class treatment." It is available in different flavors, including Unflavored and Maple Flavor. The product comes in individual serving stick packs, each containing a powdered mix with a net weight of 2.75g (0.097 oz). The main selling point of Zbiotics, as implied by its product name "Sugar-to-Fiber Probiotic Drink Mix", is its unique formulation that converts sugar into fiber, which promotes better gut health and digestion. The drink is for anyone who travels and experiences digestive discomfort, offering a convenient way to maintain gut health on the go. The ad emphasizes that the product is an easy solution to digestive problems encountered while traveling, addressing the purchase barrier of inconvenience. It is also implied that the new flavors are another reason to purchase. # Visual style The ad features a clean and modern design with a focus on simplicity and clarity. The production quality appears to be high, with professionally shot images and graphics. The visual motifs include a minimalist layout, a consistent color scheme, and clear product presentation. The image treatment involves background removal to isolate the products, creating a clean and polished look. Typography is integrated cleanly, with clear, legible fonts used for headlines and product information. The overall style is platform-native, designed to blend seamlessly into a social media feed, with a focus on scannability and stop power through its simplicity and direct messaging. # Hooks Headline: Traveling? Your gut deserves first class treatment. # Funnel stage Top of funnel (Awareness) # Pain points The ad suggests that traveling can be hard on the gut. This is expressed in the prompt to the viewer, "Traveling?", which is further emphasized by the image of the airplane window. # Value propositions - Providing 'first class treatment' for your gut # Benefits - Your gut deserves first class treatment. # Features - Probiotic drink mix - Sugar-to-Fiber - Available in multiple flavors # Call to action None used. # Social proof - None used. # Point of view - Brand: This point of view is present in the body copy, the packaging of the product, and the company that powers Zbiotics. This is because they are promoting the product's benefits, positioning it as a premium solution for travelers' gut health. # Storyline - The ad starts by asking a question: 'Traveling?' This question is used to grab the viewer's attention and immediately engage with people who travel. - The brand then presents the core message of the ad: 'Your gut deserves first class treatment.' The intention here is to position Zbiotics as a solution for gut health, associating it with luxury and high-quality care. The brand is telling the viewer their product will treat their gut like a first-class passenger. - Next, the ad shows Zbiotics probiotic drink mixes in multiple flavors and product packaging. This section is designed to show what the product is and its form factor (drink mix). The brand presents the product itself, highlighting that it's available in two flavors: Maple and Unflavored. - Lastly, there is an icon of a plane in the sky, with a check mark over an icon of a gut. This reinforces that Zbiotics can help make traveling much easier on the gut.

# Ad summary Image ad for Sugar-to-Fiber, highlighting the new flavor of their fiber supplement powder made for the sweet treat lover. # Brand positioning The brand is positioned as a solution for individuals who love sweets but want to incorporate more fiber into their diet without added sweeteners. It occupies a space in the consumer's mind as a health-conscious choice that doesn't require sacrificing the enjoyment of sweet treats. The brand aligns with a lifestyle that values both indulgence and well-being, suggesting that customers can have the best of both worlds. By emphasizing "No sweeteners added," the brand directly pushes against category norms where many fiber supplements may contain artificial sweeteners. The brand positioning is both functional (providing fiber) and emotional (enabling the enjoyment of sweets without guilt). # Product The product is Sugar-to-Fiber, a probiotic drink mix designed to provide fiber for those who enjoy sweet treats. It comes in a single-serving white packet with gold accents and the text (on-package label text) "Sugar-to-Fiber Probiotic Drink Mix." The drink mix is positioned as a convenient and healthy way to add fiber to your diet without artificial sweeteners, as highlighted by the phrase "No sweeteners added." The product is suitable for individuals who want to increase their fiber intake while still enjoying sweet flavors. A key selling point is that it caters to sweet treat lovers, making fiber supplementation more appealing and accessible. It addresses the purchase barrier of sacrificing enjoyable flavors for health benefits. A new flavor is implied in the top left of the image. # Visual style The ad features a clean and polished aesthetic with a focus on product visibility and clear messaging. The production quality appears to be studio-shot, with careful attention to lighting and composition. The visual style is modern and minimalist, with a simple background and straightforward product placement. The typography is integrated cleanly with a clear hierarchy and a legible sans-serif font. # Hooks Headline: Fiber for the sweet treat lover # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the difficulty of incorporating fiber into one's diet, especially for those who enjoy sweet treats, without added sweeteners. The phrase "Fiber for the sweet treat lover" suggests that the product solves this problem by providing a way to enjoy fiber while still satisfying sweet cravings. # Value propositions - Fiber for the sweet treat lover without sweeteners # Benefits - Fiber for the sweet treat lover # Features - No sweeteners added # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire image conveys the brand's message about the benefits and features of its Sugar-to-Fiber product, emphasizing its unique selling points and target audience. # Storyline - The image opens with a light blue badge stating “New Flavor,” immediately grabbing attention and signaling a recent product update. This is from the brand's perspective to promote its latest offering and appeal to existing and new customers. - A hand holds a single-serve packet of Sugar-to-Fiber, with a stream of the powder pouring into a glass of dark liquid. This highlights the product form factor, shows how easy it is to use, and emphasizes the brand's claim. This is displayed from the brand's perspective to show the ease of use and the product itself. - The text "Fiber for the sweet treat lover. No sweeteners added." speaks directly to the target audience and emphasizes the key benefit of enjoying a sweet treat while adding fiber without added sweeteners. This is from the brand's perspective and speaks to the unique proposition of the product.

# Ad summary This ad introduces the unflavored version of Sugar-to-Fiber, highlighting how it can turn the sugar from your fruit into fiber. # Brand positioning The brand positions itself as forward thinking and innovative by creating an ingredient that transforms the way people think about sugar intake. With a focus on health and wellness, the brand is promoting a world where people can enjoy their favorite foods without sacrificing their health goals. The brand appears to be science-backed, clean, and simple. # Product The ad features the Unflavored Sugar-to-Fiber supplement from the brand. The product is a powder designed to transform sugar into fiber. The product can be added to food and drinks. The powder is packaged in a blue single-use packet. The packet is added to a transparent container of fruit to showcase the product in use. # Visual style The ad features a clean, modern aesthetic with a focus on product demonstration. The color palette is muted, with blues, creams, and natural tones. The overall effect is bright and inviting. # Hooks Headline: Introducing Unflavored Sugar-to-Fiber # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the issue of sugar consumption, suggesting that people might be concerned about the sugar content in their foods, particularly fruits. # Value propositions - The product turns sugar into fiber. # Benefits - Turns sugar to fiber # Features - Unflavored - Sugar-to-Fiber # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption mentioning the new flavor and the product name. - Customer: Hand pouring the packet into a fruit-filled container. This is a first-person perspective of someone using the product. # Storyline - The ad introduces a new unflavored version of Sugar-to-Fiber, suggesting it's an addition to their product line. The brand is relaying this information to the audience in order to announce a new flavor of the product. - The ad shows a hand pouring the powder from a blue packet into a clear container filled with chopped fruit. This is a demonstration of how the product is used, shown from the perspective of a customer using the product.

# Ad summary This image ad promotes ZBIOTICS Sugar-to-Fiber Maple flavor drink mix. The ad shows a packet of the mix leaning against a cup of coffee, with a stack of maple-syrup-covered pancakes in the background, visually associating it with a delicious way to sweeten coffee without added sweeteners. # Brand positioning ZBIOTICS is presented as a modern wellness brand offering innovative solutions to enhance everyday routines. The brand aims to occupy a space in the consumer's mind as a purveyor of health-conscious choices that don't sacrifice taste or convenience. ZBIOTICS is positioned as a forward-thinking company that leverages scientific advancements (Powered by ZB423™) to create functional products. Their focus is on modern, on-the-go solutions. # Product ZBIOTICS Sugar-to-Fiber Maple flavor is a probiotic drink mix designed to sweeten coffee without adding sweeteners. It comes in a single-serve packet, providing a convenient way to add both flavor and probiotics to one's daily coffee routine. The advertised product aims to address the barrier of added sweeteners while providing a health benefit through probiotics. It's designed for health-conscious individuals looking for a guilt-free way to enjoy a sweet maple flavor in their coffee. The product is presented as a simple, convenient, and healthy addition to coffee. # Visual style The ad employs a clean, bright, and appetizing visual style. The product and food items are displayed on a well-lit, neutral surface. The image is designed to look natural and inviting, making the product appear desirable and seamlessly fitting into a pleasant breakfast setting. # Hooks Headline: Sweeten your coffee with Maple Sugar-to-Fiber # Funnel stage Middle of funnel (Consideration) # Pain points The pain point addressed is the desire to sweeten coffee without the negative health effects of added sweeteners. Many consumers seek ways to reduce sugar intake while still enjoying the taste of sweet beverages. # Value propositions - Sweeten your coffee with Maple Sugar-to-Fiber: Enjoy the flavor of maple with the benefits of added fiber. - No sweeteners added: A healthier way to sweeten your coffee. # Benefits - Sweeten your coffee - No sweeteners added # Features - Maple Flavor - Sugar-to-Fiber - Probiotic Drink Mix # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand highlighting the product's benefits and features to attract potential customers. # Storyline - The ad starts by introducing the product as a way to sweeten coffee. The message here is straightforward: ZBIOTICS offers a convenient solution for sweetening coffee, and it's being conveyed from the brand's perspective to highlight the product's primary function. - The ad then highlights the 'Maple' flavor. The brand wants the customer to know about the variety of flavors the product comes in. - The copy then mentions "No sweeteners added." The brand is differentiating the product from other sweeteners by highlighting the lack of additives.

# Ad summary This ad promotes ZBiotics, a probiotic drink that helps break down alcohol toxins so you can wake up fresh and ready to go. The ad features a man getting ready for a date night, but he also has dad duties to attend to the next morning. He takes ZBiotics so he can enjoy a fun night and still have a productive morning. # Brand positioning ZBiotics is presented as a solution for individuals who want to enjoy alcoholic beverages without experiencing the negative after-effects, such as feeling rough the next morning. The brand positions itself as a way to balance a fun night out with the ability to have a productive morning, catering to those with responsibilities like 'dad duties.' It aligns with a lifestyle that values both enjoyment and productivity, pushing against the norm that one must sacrifice feeling good the next day in order to have a good time. The brand positioning is functional, focusing on the performance aspect of breaking down alcohol toxins. # Product ZBiotics is a probiotic drink designed to help the body break down alcohol toxins, allowing users to wake up feeling fresh and ready to go after consuming alcohol. The product is for anyone who wants to enjoy a night out without sacrificing their productivity or well-being the next day, particularly those with responsibilities such as parents. The ad addresses the purchase barrier of feeling rough after drinking, offering a solution that allows users to 'feel good tonight' and 'feel great tomorrow.' The product is presented as a way to avoid having to choose between a fun night and a productive morning, highlighting its unique selling proposition of enabling both. # Visual style The ad has a polished, commercial feel with a clean and bright aesthetic. The editing style consists of static shots with smooth transitions. The production quality is high, giving it a professional look. The pacing is consistent throughout the ad, with a moderate tempo. The audio and visual elements are synced, with product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:02 Date nights are great, but waking up feeling rough the next morning? Not so much. Text overlay: 00:00–00:04 It's date night but you take Pre-Alcohol so you can enjoy a few drinks without worry Visual: 00:00–00:02 A man stands in a well-lit living room with neutral decor, wearing a pink button-down shirt and khaki pants. He smiles and adjusts his sleeves. Behind him is a light wood cabinet with a modern art piece on top and a woven ottoman nearby. The camera is stationary and captures a full shot of the man. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is waking up feeling rough the next morning after enjoying a night out with alcoholic beverages. 'Date nights are great, but waking up feeling rough the next morning? Not so much.' # Value propositions - Avoid having to choose between a fun night and a productive morning - Probiotic drink helps break down alcohol toxins for a fresh morning # Benefits - Helps my body break down alcohol toxins - So I can wake up fresh and ready to go - Feel good tonight, feel great tomorrow # Features - Probiotic drink # Call to action None used. # Social proof - I don't have to choose between a fun night and a productive morning – Male 1 (Customer) - Their probiotic drink helps my body break down alcohol toxins, so I can wake up fresh and ready to go – Male 1 (Customer) # Point of view - Customer 100% – The entire video is told from the perspective of a man who is a customer of ZBiotics, sharing his experience and the benefits he receives from using the product. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man getting ready for a date night, but he acknowledges the downside of waking up feeling rough the next morning after drinking. - 00:02–00:05 00:02–00:05 He emphasizes that waking up feeling rough is especially problematic when you have 'dad duties' to attend to. - 00:05–00:08 00:05–00:08 He introduces ZBiotics as the solution, stating that thanks to ZBiotics, he doesn't have to choose between a fun night and a productive morning. - 00:08–00:15 00:08–00:15 He explains that ZBiotics' probiotic drink helps his body break down alcohol toxins, so he can wake up fresh and ready to go. He concludes by saying, 'Feel good tonight, feel great tomorrow.'

# Ad summary This ad promotes Sugar-to-Fiber drink mixes, which elevate coffee with fiber benefits. The ad highlights the new flavors and emphasizes the ease of incorporating extra fiber into one's diet through coffee. The ad showcases the product in a coffee setting and includes text overlays to reinforce the fiber benefits. # Brand positioning The Sugar-to-Fiber brand positions itself as a health-conscious solution for easily incorporating fiber into one's diet, specifically targeting coffee drinkers. The brand offers a convenient way to enhance everyday beverages with added health benefits, pushing against the norm of fiber supplements being a separate, less enjoyable process. The brand's positioning is functional, focusing on the simplicity and performance of adding fiber to coffee without altering the taste. # Product The Sugar-to-Fiber product is a drink mix designed to add fiber to coffee. It comes in individual packets and is presented as a flavorless way to elevate coffee with fiber benefits. The product is for individuals looking to increase their fiber intake easily through their daily coffee routine. The ad addresses the purchase barrier of taste alteration by emphasizing that the mix does not change the flavor of the coffee. The ad presents the product as a simple and effective solution for those seeking to incorporate more fiber into their diet without significant changes to their routine. # Visual style The ad has a clean and polished aesthetic, aiming for a modern and appealing look. The editing style consists of static shots, ensuring a clear and focused presentation of the product. The production quality appears to be a hybrid between a UGC feel and a polished commercial, making it relatable yet professional. The pacing is consistent, with static shots that are timed to voiceover lines. # Hooks Spoken: 00:02–00:07 Add a packet of Sugar-to-Fiber and elevate your coffee with fiber benefits. Text overlay: 00:00–00:07 Elevate your coffee with fiber benefits / 00:00–00:07 Now in two new flavors / 00:00–00:07 Powered by ZB423™ / 00:02–00:07 Fiber From The Food You Eat / 00:00–00:01 New Flavors (circular graphic) Visual: 00:00–00:01 The shot features a close-up of a glass of iced coffee with cream. A hand is shown pouring Sugar-to-Fiber powder from a blue packet into the drink. A beige canister of the product is on the counter to the left. The background is a clean, modern kitchen with light countertops and cabinets. The lighting is bright and natural. Text overlays highlight the product's fiber benefits. / 00:01–00:02 The shot remains the same, with continued pouring of the Sugar-to-Fiber powder into the iced coffee. The focus remains on the product integration and the visual appeal of the beverage. / 00:02–00:07 The camera is focused on the glass of iced coffee. The background remains a modern kitchen. The hand is now stirring the coffee with a glass straw. A canister of the product is visible on the counter. Text overlays appear to reinforce the benefits. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the difficulty of incorporating sufficient fiber into one's diet without significantly altering their routine or taste preferences. Many fiber supplements have undesirable tastes or require a separate consumption process, making it inconvenient for everyday use. # Value propositions - Adding a packet of Sugar-to-Fiber elevates coffee with fiber benefits, making it a convenient way to increase fiber intake without altering the coffee's taste. # Benefits - Elevate your coffee with fiber benefits - Doesn't change the taste of your coffee # Features - Fiber benefits - New flavors # Call to action Try it now # Social proof - None used. # Point of view - Brand 100% – The ad is delivered by the brand, highlighting the product's features and benefits. # Storyline - 00:00–00:02 00:00–00:02 The ad begins by showing the Sugar-to-Fiber product being added to a glass of iced coffee. This visually demonstrates the product's primary use case and how it can be easily incorporated into a daily routine. The perspective is from an observer watching the product being used, and the tone is informative, highlighting the new flavors available. - 00:02–00:07 00:02–00:07 The narrator speaks about the product’s ability to elevate coffee with fiber benefits, emphasizing the brand promise. This conveys the message that the product seamlessly integrates into the user's daily coffee routine. This narrative is told from the brand's perspective, highlighting the product's functional benefits. The tone is informative and casual, making the product feel approachable. - 00:07–00:10 00:07–00:10 The narrator explains that the product doesn't change the taste of the coffee, directly addressing a potential consumer concern. This provides reassurance and encourages trial by mitigating the risk of altering the coffee's flavor. The narrative is from the brand’s perspective, aiming to build trust and ease apprehension. The tone is reassuring and informative. - 00:10–00:14 00:10–00:14 The ad closes with a call to action to “try it now.” This prompts immediate action from viewers, leveraging the minimized risk of taste alteration. The perspective is from the brand, seeking to drive immediate engagement and sales. The tone is encouraging and direct.

# Ad summary This image ad for ZBiotics features a group of friends enjoying a night out, contrasting it with an image of a woman working at her desk. The ad suggests that ZBiotics Pre-Alcohol can help you wake up refreshed, even after happy hour. # Brand positioning ZBiotics is presented as a solution for adults who enjoy socializing with alcohol but want to avoid the negative effects on their next-day productivity. The brand is positioned to alleviate the common conflict between enjoying social events and maintaining professional performance, offering a way to balance a social lifestyle with work responsibilities. This positions ZBiotics as a functional solution that enables users to enjoy their social lives without sacrificing their workdays. # Product ZBiotics Pre-Alcohol is a drink designed to help consumers wake up refreshed even after happy hour. It comes in a small, single-serving white plastic bottle with a black cap, marked with a large black 'Z' logo. The ad shows the product as a simple addition to a normal evening, addressing concerns about feeling the effects of alcohol consumption the next day. The advertised promise is that ZBiotics helps consumers maintain their productivity and well-being, even when incorporating alcohol into their social lives. # Visual style The ad has a split composition with a social scene juxtaposed against a professional one. The color palette is warm in the social setting and cool in the work setting. The image quality is clean and well-lit, with a modern aesthetic. The overall style is approachable and relatable, balancing a professional tone with a casual, social vibe. # Hooks Headline: A night out shouldn't define your workday. # Funnel stage Middle of funnel (Consideration) # Pain points The ad highlights the conflict between enjoying a night out with friends and the potential negative impact on one's work performance the next day. It shows how "A night out shouldn't define your workday." # Value propositions - ZBiotics allows you to enjoy a night out without sacrificing your next workday. # Benefits - Helps you wake up refreshed, even after work happy hours. # Features - ZBiotics Pre-Alcohol # Call to action Learn More # Social proof - None used. # Point of view - Customer: The image of friends at a bar or the woman working at her desk each represents a scenario from the perspective of a consumer balancing a social life with professional obligations. - Brand: The text and product shot highlight ZBiotics as the solution to the problem. # Storyline - The ad begins with a group of friends enjoying a night out. They are holding glasses, smiling, and taking a selfie, which creates a relatable and inviting atmosphere of social enjoyment. This sets the stage by showing a desirable scenario that many people can identify with, from a customer POV. - Then, the ad transitions to a contrasting scene: a woman working at her desk. She is sitting in front of her computer, seemingly focused, and her calm expression suggests productivity and preparedness. This is intended to convey the importance of maintaining a clear and functional workday, from a customer POV. - Finally, the ZBiotics product is highlighted. The ad states that ZBiotics Pre-Alcohol helps you wake up refreshed even after work happy hours. This links the two scenarios, proposing ZBiotics as the solution that bridges the gap between a fun night out and a productive workday, from the brand's POV.

# Ad summary The image ad features a customer testimonial for a sugar-to-fiber probiotic drink mix. The testimonial claims it 'tastes like pancakes' but delivers the 'same great results' as the original product. # Brand positioning The brand is Zbiotics, a probiotic drink mix that is formulated to convert sugar into fiber. They are attempting to occupy a space in the consumer's mind as a healthy product that tastes good. # Product The featured product is Zbiotics Sugar-to-Fiber Probiotic Drink Mix, presented in a white packet. It is designed to convert sugar into fiber and is meant to be mixed into a drink. The product is designed for those who are health conscious, but also enjoy things with sugar in them. The claim is that it tastes like pancakes. # Visual style The ad features a clean and minimalist studio shot with bright, even lighting. The visual motifs include a flatlay-style product placement and a focus on clear product visibility. The image treatment emphasizes natural colors and textures, aiming for a trustworthy and appetizing presentation. Typography is integrated cleanly and legibly, complementing the overall aesthetic. The style aligns with platform norms, being easily scannable and attention-grabbing in-feed. # Hooks Headline: "Tastes like pancakes, same great results." # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of not being able to enjoy delicious foods like pancakes while trying to maintain a healthy lifestyle or diet is being directly addressed. The ad uses the line, "Tastes like pancakes, same great results," indicating the viewer can indulge in the taste of pancakes without sacrificing their health goals. # Value propositions - Taste without the guilt: Tastes like pancakes with the benefits of a probiotic drink mix. # Benefits - Tastes like pancakes - Same great results # Features - Probiotic Drink Mix - Sugar-to-Fiber # Call to action None used. # Social proof - "Tastes like pancakes, same great results." – NICHOLAS F. Verified Customer # Point of view - Customer: The quote at the top of the image is from a verified customer, suggesting personal experience and satisfaction with the product. - Brand: The product demonstration and visual presentation of the probiotic drink mix next to a cup of coffee is from the brand, showing how and when to use the product. # Storyline - The ad opens with a customer quote, paired with four blue stars, indicating a positive review. This aims to convey that the product has been well received by others, creating trust and interest from the customer's perspective. - The ad then shifts to a product demonstration, featuring a packet of the Sugar-to-Fiber Probiotic Drink Mix positioned next to a mug of coffee and a stack of pancakes. The brand includes the product and drink/food to suggest its intended use and show what the taste resembles, from the brand's perspective.

# Ad summary This image ad for ZBiotics features a single-serving packet of their Sugar-to-Fiber Probiotic Drink Mix next to a bowl of colorful cereal. The ad highlights the benefit of the product, which is to help you get more fiber out of the cereal. # Brand positioning ZBiotics is presented as a health and wellness brand that focuses on improving gut health through innovative probiotic solutions. The brand aims to occupy a space in the consumer's mind as a provider of functional and convenient products that enhance the nutritional value of everyday foods. The brand aligns with a lifestyle of health-consciousness and proactive wellness, targeting individuals who seek to optimize their diet and gut health. ZBiotics pushes against the norm of simply accepting the nutritional limitations of certain foods, offering a solution to enhance their benefits. The brand positioning is functional, emphasizing the performance and simplicity of their products in improving gut health. # Product The featured product is ZBiotics Sugar-to-Fiber Probiotic Drink Mix, a single-serving packet designed to enhance the fiber content of sugary foods. The product is for individuals looking to improve their gut health by increasing fiber intake from their diet. The drink mix comes in a small, blue packet labeled with the brand and product name. The USP is that it helps you get more fiber out of sugary foods, addressing the purchase barrier of nutritional limitations in such foods. The ad shows the product being paired with cereal, suggesting a use occasion during breakfast or as a convenient addition to sugary meals. The ad aims to convince viewers that this product is worth trying because it offers a simple and effective way to improve the nutritional value of their favorite sugary foods. # Visual style The ad has a clean and modern visual aesthetic with a focus on product presentation and clear messaging. The production quality appears to be studio-shot with bright, even lighting. The visual motif is a split-screen layout, dividing the frame between the product and its use case. The image treatment includes background blurring and color grading to enhance the vibrancy of the cereal. The typography is large and bold, ensuring scannability in the feed. The style contrasts with platform-native content, opting for a high-design approach to capture attention. # Hooks Headline: This helps you get more fiber out of this (no, really). # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of sugary foods lacking fiber, which can be a concern for health-conscious individuals. The phrase "This helps you get more fiber out of this (no, really)." directly acknowledges this issue. # Value propositions - Get more fiber from sugary foods with a probiotic drink mix. # Benefits - helps you get more fiber out of this # Features - Sugar-to-Fiber Probiotic Drink Mix # Call to action LEARN MORE # Social proof - None used. # Point of view - Brand: The brand's POV is present throughout the image, showcasing the product and its benefits. This is evident in the product placement, text overlay, and call-to-action button, all designed to promote the product and encourage engagement. # Storyline - The ad begins by showcasing the ZBiotics Sugar-to-Fiber Probiotic Drink Mix alongside a bowl of colorful cereal. This is intended to visually introduce the product and its intended use case. The perspective is from the brand, presenting the product in a relatable context. - Next, the ad includes a text overlay that states, "This helps you get more fiber out of this (no, really)." This message highlights the product's primary benefit and addresses potential skepticism with a playful tone. The perspective is from the brand, directly communicating the value proposition to the audience. - Finally, the ad concludes with a "LEARN MORE" button, prompting viewers to take the next step and explore the product further. This is a direct call to action from the brand, encouraging engagement and potential purchase.

# Ad summary Image ad for ZBiotics, a pre-alcohol drink that helps you wake up refreshed. It features a split view of people networking and drinking wine, followed by a woman jogging outside. # Brand positioning ZBiotics is presented as a modern and innovative solution for health-conscious individuals who enjoy social drinking but want to avoid the negative effects of alcohol the next day. The brand aims to occupy the space in the consumer's mind as a product that allows people to balance their social lives with their personal well-being. By offering a way to mitigate the after-effects of alcohol, ZBiotics aligns with a lifestyle that values both enjoyment and responsibility, pushing back against the norm of accepting hangovers as an inevitable consequence of drinking. The brand positioning is both functional, in terms of its performance in reducing negative after-effects of alcohol, and emotional, in terms of providing a sense of freedom and balance. # Product ZBiotics Pre-Alcohol is a drink designed to help consumers wake up feeling refreshed after consuming alcohol. The ad shows a small, white bottle with a black cap, featuring a stylized black "Z" logo. It is positioned as a preventative measure to be taken before drinking, addressing the common pain point of feeling unwell the day after consuming alcohol. The ad highlights that it helps you wake up refreshed, implying it reduces or eliminates the negative side effects of drinking. The visual of a woman jogging after showing the drink suggests it supports an active lifestyle, enabling users to maintain their routines without interruption. # Visual style The ad has a split-screen or diptych style, contrasting a social drinking scene with an active outdoor scene to highlight the product's benefit of preventing hangovers. The production quality appears polished, with well-lit and composed shots. A muted color palette is used, lending a sense of sophistication and approachability. The typography is clean and legible, and the overall design is simple and modern. The ad emulates an in-feed social media post, with a focus on relatable imagery and clear messaging. This style is likely designed to be easily scannable and to capture attention quickly in a fast-moving social feed. # Hooks Headline: Tonight's networking doesn't have to wreck tomorrow's plans. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of having tomorrow's plans ruined because of tonight's networking, as indicated by the line: "Tonight's networking doesn't have to wreck tomorrow's plans." # Value propositions - Enables you to maintain your daily routines, even after a night of networking and drinking - Helps balance a social life with personal well-being. # Benefits - Helps you wake up refreshed # Features - Pre-Alcohol drink # Call to action Learn More # Social proof - None used. # Point of view - Customer: The image of people networking and drinking wine suggests a social setting from a customer's point of view. - Brand: The text overlay "Tonight's networking doesn't have to wreck tomorrow's plans. ZBiotics Pre-Alcohol helps you wake up refreshed" clearly communicates the brand's value proposition. - Customer: The image of a woman jogging visually represents the customer's desired outcome of feeling refreshed after drinking. # Storyline - The ad opens with a group of three smiling people networking and drinking wine, suggesting a social and enjoyable experience. The intention is to portray a common scenario where alcohol is involved in social gatherings. The audience experiences this from the perspective of someone attending such an event. - The ad transitions to text stating, "Tonight's networking doesn't have to wreck tomorrow's plans." This conveys the core problem that ZBiotics aims to solve: balancing social drinking with next-day productivity. The audience experiences this from the brand's perspective, offering a solution to the problem of alcohol interfering with future plans. - Next, the product is introduced alongside the claim that "ZBiotics Pre-Alcohol helps you wake up refreshed." This reinforces the product's core benefit and provides a direct solution to the problem presented earlier. This beat comes from the brand, highlighting the product's intended effect. - The ad concludes with a woman jogging, visually demonstrating the possibility of waking up refreshed and maintaining an active lifestyle after an evening of drinking. The audience experiences this from the perspective of someone who has used the product and is now enjoying the benefits of feeling refreshed. This showcases the desired outcome of using ZBiotics.

# Ad summary This ad promotes Zbiotics Pre-Alcohol Probiotic. It targets consumers who feel miserable the day after drinking and advertises the product as the first of its kind, engineered by a team of Ph.D. microbiologists. The product is designed to break down the byproduct of alcohol, promising users can wake up ready to take on the day. # Brand positioning Zbiotics is presented as an innovative solution for consumers who want to enjoy alcoholic beverages without the negative after-effects. The brand emphasizes scientific backing, engineered by a team of PhD microbiologists, positioning itself as a technologically advanced option in the wellness market. The brand message avoids lifestyle-based marketing, focusing instead on the functional benefit of mitigating the discomfort associated with alcohol consumption. # Product Zbiotics Pre-Alcohol Probiotic is a product designed to break down the byproduct of alcohol, specifically targeting the cause of rough mornings after drinking. Marketed as the '1st of its kind,' this probiotic drink is intended for consumption before drinking alcohol. It promises to help users wake up ready to 'take on the day' and addresses the common purchase barrier of post-drinking discomfort. The product comes in boxes containing six bottles. The primary USP is its ability to mitigate the after-effects of alcohol consumption, which makes it appealing to consumers who still want to enjoy drinking without the associated misery. # Visual style The ad uses a split-screen format, combining static text overlays with dynamic video clips. The overall aesthetic is clean and modern. The production quality appears polished, balancing informational text with lifestyle visuals. The pacing is moderate with clear cuts, timed to transitions. # Hooks Spoken: 00:00–00:09: Ever had a Pre-Alcohol Probiotic? Probably not, because ZBiotics is the 1st of its kind. Engineered by a team of PhD microbiologists, it is designed to break down the byproduct of alcohol responsible for rough mornings after drinking. You drink it before you start drinking, and wake up ready to take on the day. Seriously. Text overlay: 00:00–00:09: Hate feeling miserable the day after drinks? Same. / 00:01–00:09: Zbiotics® Pre-Alcohol Probiotic / 00:02–00:09: Ever had a Pre-Alcohol Probiotic? Probably not, because Zbiotics is the 1st of its kind. Engineered by a team of PhD microbiologists, it is designed to break down the byproduct of alcohol responsible for rough mornings after drinking. You drink it before you start drinking, and wake up ready to take on the day. Seriously. / 00:03–00:09: Learn more at zbiotics.com Visual: 00:00–00:02: Split screen. The top half has white background with black sans-serif text. The bottom half features a person with dark hair drinking from a wine glass in a dimly lit room. The camera is still and focuses on the person's upper body. / 00:02–00:03: The top half remains the same with text. The bottom half shows a product box with the text "ZBIOTICS Pre-Alcohol Probiotic Drink". The camera zooms into the box. / 00:03–00:04: The top half remains the same with text. The bottom half features manicured hands placing the product box on a white surface. The box reads "The First of Many Good Decisions". / 00:04–00:05: The top half remains the same with text. The bottom half features a group of people toasting with beer glasses and smiling. The lighting is bright and cheerful. / 00:05–00:06: The top half remains the same with text. The bottom half shows a person smiling and looking to the side. The background is blurred. / 00:06–00:08: The top half remains the same with text. The bottom half features two people in a dimly lit setting toasting with champagne flutes. / 00:08–00:09: The top half remains the same with text. The bottom half features a different group of people toasting with champagne flutes. # Funnel stage Top of funnel (Awareness) # Pain points Hate feeling miserable the day after drinks? The ad clearly identifies the frustration of post-drinking discomfort. # Value propositions - Engineered by a team of PhD microbiologists - Science-backed probiotic - Pre-Alcohol Probiotic - Prevents the after effects of alcohol consumption by taking it before drinking # Benefits - Wake up ready to take on the day - Easier mornings after drinking # Features - Pre-Alcohol Probiotic - Engineered by a team of PhD microbiologists - Breaks down the byproduct of alcohol - Drink before you start drinking # Call to action Learn more at zbiotics.com # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the brand's official voice. # Storyline - 00:00–00:02 The ad begins with text stating the problem of feeling miserable after drinking. - 00:02–00:05 The text transitions to an overview of Zbiotics as a solution and highlights that it is the first of its kind and engineered by Ph.D. microbiologists to break down the byproduct of alcohol. - 00:05–00:09 The ad shows images of people drinking wine and beer.

# Ad summary This ad promotes Zbiotics, a pre-alcohol probiotic drink designed to aid in easier mornings after drinking. The ad features a group of friends at a bar who take a shot of Zbiotics before drinking and then a man who is later working at his desk. # Brand positioning Zbiotics is presented as a functional solution for adults who enjoy social drinking but dislike the after-effects. The brand is positioned to align with a lifestyle that values both fun and productivity, pushing against the norm of accepting negative consequences from alcohol consumption. It offers a practical solution, promising an easier morning after drinking, appealing to consumers who prioritize feeling good and maintaining their routines. # Product Zbiotics is a Pre-Alcohol Probiotic Drink that claims to provide easier mornings after drinking. The product is packaged in a small, individual bottle. The product is intended for adults who consume alcohol socially and professionally. The ad addresses the purchase barrier of feeling unwell after drinking by positioning Zbiotics as a preventative measure that allows individuals to enjoy their evenings without sacrificing their next-day productivity or well-being. The product is shown being consumed before the first alcoholic drink of the evening. # Visual style The ad has a casual, UGC-style aesthetic, with simple edits and natural lighting. The pacing is moderate, with a few quick cuts to maintain interest. The visuals support the messaging by showing the product in a real-life social setting and then transitioning to a productive workday, illustrating the claimed benefit. # Hooks Spoken: Heading out with friends this March? Text overlay: 00:00–00:02: Heading out with friends this March? Visual: 00:00–00:02: Three young adults sit around a wooden table in a warmly lit bar or restaurant, indicated by the dark interior, hanging chandelier, visible bar, and other patrons in the background. A fair-skinned female with shoulder-length auburn hair sits on the left wearing a gray sweatshirt and smiling. A fair-skinned male in a tan sweater sits in the middle, and another fair-skinned male in a brown and blue plaid shirt sits to the right. All three are eating sushi, drinking beer and a cocktail. The camera is stationary at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the common frustration of feeling unwell and unproductive the day after consuming alcohol, which is framed as an impediment to enjoying one's life and responsibilities fully. The pain point is implied with the phrase, “enjoy tomorrow as much as you enjoyed last night.” # Value propositions - The product allows people to be social and enjoy alcoholic beverages without having a hangover the next day. # Benefits - Easier Mornings After Drinking - Enjoy tomorrow as much as you enjoyed last night # Features - Probiotic Drink - Pre-Alcohol # Call to action Learn more at zbiotics.com # Social proof - None used. # Point of view - Customer 95% – The ad is told from the perspective of a customer enjoying a night out. - Brand 5% – The brand is speaking through the call to action at the end. # Storyline - 00:00–00:02 The ad opens with a question about heading out with friends in March, setting a relatable social context. - 00:02–00:04 It quickly shifts to the idea that there are many reasons to celebrate, framing March as a festive month. - 00:04–00:09 The ad introduces Zbiotics by showing it being taken before the first drink, directly addressing the use case. - 00:11–00:14 After a quick shot of the product, the scene shifts to show a man working at his desk, highlighting the benefit of enjoying tomorrow as much as the night before, providing a direct response to the anticipation of the next day’s challenges. - 00:14–00:19 The ad concludes by showcasing the product packaging and a clear call to action to learn more at zbiotics.com, reinforcing the brand and providing a clear next step for interested viewers.

# Ad summary The ad features ZBiotics Pre-Alcohol, which helps you wake up refreshed after a night of networking, partying, or events with drinks. # Brand positioning ZBiotics is presented as a brand that understands the modern professional's lifestyle. They aim to occupy a space in the consumer's mind where individuals can enjoy social events and drinks without sacrificing their well-being or productivity the next day. ZBiotics aligns with the values of balance, health-consciousness, and responsible enjoyment. The brand positions itself as a solution that eliminates the negative side effects that drinking may bring, so consumers can enjoy a healthy lifestyle. # Product ZBiotics Pre-Alcohol is a product designed to help individuals wake up refreshed after consuming alcohol. It is shown as a small, white bottle with a black cap and the ZBiotics logo on the label. The product is for individuals who want to enjoy alcoholic beverages without experiencing the after-effects that affect their productivity and well-being the next day. The advertisement addresses the purchase barrier of dreading the day after drinking by providing a solution that helps consumers wake up refreshed. # Visual style The ad has a lifestyle-focused visual style with a color palette of light tans and browns, which provides a sense of warmth. The upper half of the ad is a high-quality photo of friends in a lifestyle setting and the photo in the bottom right is another high-quality photo of a woman in an outdoor lifestyle setting. This mix of visual elements is strategically designed to capture attention and promote ZBiotics as part of a balanced lifestyle. # Hooks Headline: Tonight's networking doesn't have to wreck tomorrow's plans. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of feeling drained and unproductive the day after networking or enjoying alcoholic beverages. The phrase "Tonight's networking doesn't have to wreck tomorrow's plans" directly highlights this frustration. # Value propositions - ZBiotics Pre-Alcohol helps you wake up refreshed. # Benefits - helps you wake up refreshed # Features - ZBiotics Pre-Alcohol # Call to action Learn More # Social proof - None used. # Point of view - Customer: The ad begins with a group of friends at an event holding wine glasses and smiling. This sets the tone, putting the audience in the position of people out on the town at a networking event. - Brand: The ad copy, "Tonight's networking doesn't have to wreck tomorrow's plans. ZBiotics Pre-Alcohol helps you wake up refreshed" speaks from the brand's perspective by introducing their product as a solution. # Storyline - The ad opens with a group of friends enjoying a night out. They're posing for a photo, holding wine glasses, and smiling. This creates a relatable scene, highlighting the fun and social aspects of drinking and networking. - The ad transitions to a message that addresses the problem of networking having to wreck the following day's plans, introducing the ZBiotics product as a solution to help the consumer wake up refreshed, which offers a sense of relief and promotes the idea of a balanced lifestyle. - The ad showcases a woman jogging outdoors. She is presented as refreshed and energized, visually communicating the desired outcome of using ZBiotics.

# Ad summary This ad features a female creator discussing ZBiotics Pre-Alcohol Probiotic Drink. She states that it has improved how she feels the day after drinking alcohol. She drinks it 30 minutes before her first alcoholic drink and it helps break down acetaldehyde, a toxic byproduct of alcohol in the gut. # Brand positioning ZBiotics offers an alcohol-related health product and aims to position itself as a solution for consumers who enjoy drinking alcohol but want to avoid the negative side effects. The brand is positioned as health-conscious, innovative, and focused on science-backed solutions. # Product ZBiotics Pre-Alcohol Probiotic Drink is designed to be consumed 30 minutes before the first alcoholic beverage. Its purpose is to break down acetaldehyde, a toxic byproduct of alcohol, in the gut. This probiotic drink aims to improve how the consumer feels the next day after drinking. The ad copy highlights that it's a small habit that makes a big difference. # Visual style The ad has a bright, natural aesthetic. The editing style includes quick cuts to maintain a brisk pace. The production quality suggests a UGC feel. The visuals align with the audio. # Hooks Spoken: 00:00–00:02 I love my sunset wine walks, but I'd be lying if I said I always feel great the morning after. Visual: 00:00–00:01 A close-up, slightly shaky, downward-facing shot shows two clear plastic cups with white lids being held over a gray asphalt surface. The camera's point of view appears to be just above, as if from the holder’s chest. / 00:01–00:02 A wide shot shows an ocean view at sunset. The sun, partially obscured by clouds, casts a golden glow on the water. The camera is stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of not feeling great the morning after drinking alcohol, despite enjoying the social activity of sunset wine walks. She expresses this by saying, "I'd be lying if I said I always feel great the morning after." # Value propositions - Enjoy evening wine walks without stressing about how I'm going to feel the next day - It's a small habit that makes such a big difference # Benefits - Feel great the morning after # Features - Pre-Alcohol Probiotic - Breaks down acetaldehyde # Call to action None used. # Social proof - "I've been drinking ZBiotics pre-alcohol probiotic and it's honestly made such a difference in how I feel the next day" - Female 1 (Creator) # Point of view - Customer 100% – The entire ad is told from the perspective of a user of the product, sharing her experience and insights in a relatable way. # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a shot of two clear plastic cups being held while the speaker states her love of sunset wine walks, but says she doesn't always feel great the next morning. This sets up a relatable problem of wanting to enjoy alcohol without the after-effects, introducing the viewer to the topic of the ad. - 00:02–00:08 00:02–00:08 The creator pivots to introduce ZBiotics Pre-Alcohol Probiotic, stating that she has been drinking it and it makes a difference in how she feels the next day. This marks the solution phase of the ad, highlighting the product and its impact on her personal experience. - 00:08–00:11 00:08–00:11 The creator explains that she drinks the probiotic 30 minutes before her first drink and that it is designed to break down acetaldehyde, a toxic byproduct of alcohol in the gut. She is giving more details about when to use the product, and what the intended outcome is. - 00:11–00:15 00:11–00:15 The ad shows her on a wine walk and states the product is a game changer. She is conveying a positive testimonial for the product. - 00:15–00:21 00:15–00:21 She closes by saying she can enjoy her wine walks without stressing about how she'll feel the next day, and that it's a small habit that makes a big difference. She is reiterating the key benefit and reinforces the value proposition.