How Withings Advertises on Meta

# Ad summary This ad showcases the Withings brand and advertises their Spring Sale promotion, where customers can save up to $100 on select products. The ad features a variety of Withings health-monitoring devices, including the Body Comp scale, BPM Vision blood pressure monitor, and Beamo multi-scanner, all presented against a clean, minimalist backdrop. # Brand positioning Withings is presented as a purveyor of sophisticated, technologically advanced health monitoring devices. The brand aims to occupy the space of accessible, at-home personal health management, offering products that empower users to proactively track and improve their well-being. Withings aligns itself with a lifestyle of health consciousness, self-care, and data-driven decision-making. The brand emphasizes the functionality and performance of its products, positioning itself as a provider of tools that enable "powerful health scans" and comprehensive checkups. Withings ignores the category norms of clinical-looking health products, opting instead for sleek, modern designs that fit seamlessly into everyday life. # Product The ad showcases three Withings products: The Body Comp is a smart scale that performs a checkup. BPM Vision is a blood pressure monitor that offers the easiest blood pressure experience. The Beamo is a MultiScan. Each product is presented with its name and a short description, highlighting its key function. All products share a common design aesthetic: clean lines, minimalist interfaces, and a focus on ease of use. The products are for individuals who value proactive health monitoring and are looking for user-friendly tools to track various health metrics from home. The ad addresses the purchase barriers of complexity and inconvenience, emphasizing the simplicity and accessibility of these devices. # Visual style The ad has a clean, minimalist aesthetic with a focus on product clarity. The color palette is soft and neutral, creating a sense of calm and sophistication. The editing style consists of static shots with smooth transitions, allowing the viewer to focus on the products and their features. The production quality is high-end, giving the ad a polished and professional feel. The pacing is consistent, with a moderate rhythm that allows each product to be showcased effectively. # Hooks Text overlay: 00:00–00:03 Spring Sale / 00:01–00:03 Health takes shape this season Visual: 00:00–00:03 A light beige background with the text "Spring Sale" in the top left and the brand name "WITHINGS" in the top right. Below, in the center, the text overlay, "Health takes shape this season" followed by "SAVE UP TO $100" appears. # Funnel stage Middle of funnel (Consideration) # Pain points The ad does not explicitly state a pain point. However, it implicitly addresses the challenges of traditional health monitoring by presenting its products as convenient, user-friendly alternatives. This suggests a potential pain point related to the inconvenience or complexity of regular health checkups. # Value propositions - Access powerful health scans at home. # Benefits - Save up to $100 # Features - Body Comp: The scale that performs a powerful checkup - BPM Vision: The easiest blood pressure experience - Beamo: The revolutionary MultiScan™ # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is presented entirely from the brand's perspective, with a focus on product features and benefits. # Storyline - 00:00–00:01 The ad opens with a soft, beige background and the words "Spring Sale" and "WITHINGS" appearing at the top. - 00:01–00:03 The text "Health takes shape this season" appears, setting the stage for the brand's health-focused message. - 00:01–00:04 The ad reveals the offer of "SAVE UP TO $100," immediately drawing attention to the promotion. - 00:04–00:06 The Body Comp scale is introduced with the tagline "The scale that performs a powerful checkup," showcasing its unique capability. - 00:06–00:10 The BPM Vision blood pressure monitor is presented as "The easiest blood pressure experience," emphasizing user-friendliness. - 00:10–00:14 The Beamo is featured as "The revolutionary MultiScan™," highlighting its innovative approach to health monitoring. - 00:14–00:15 The ad concludes with the Withings logo and the message "Powerful Health Scans," reinforcing the brand's positioning.

# Ad summary This ad for Withings promotes a spring sale with savings up to $100. A Withings BPM Connect device is featured. # Brand positioning Withings is presented as a health-focused technology company, implied through the presentation of its blood pressure monitoring device, the BPM Connect. The brand's positioning in the market is centered around providing easy-to-use, connected health devices that empower individuals to proactively manage their well-being. The brand promotes a lifestyle of health-consciousness and preventative care. Rather than just treating illness after it arises, Withings encourages proactive health management through its products. # Product The product featured is the Withings BPM Connect, a wireless blood pressure monitor. It's a compact, cylindrical device paired with a gray fabric cuff that wraps around the user's arm. The device works by inflating the cuff to measure blood pressure, displaying the results on the device. Its USP is its wireless connectivity, enabling users to easily track their blood pressure measurements over time using a connected app. The ad does not explicitly state use occasions or address specific purchase barriers, but the implication is that this device is for regular home use, allowing individuals to monitor their blood pressure in a convenient and accessible way. Its value lies in empowering users to stay informed about their health and proactively manage their well-being. # Visual style The ad features a minimalist, clean visual aesthetic with a focus on the product. The production quality is high, suggesting a studio-shot image. A flat lay is used. The image treatment includes soft lighting and subtle color grading that contributes to a polished and professional look. The typography is integrated cleanly. The style of the ad has a native feel, making it easily scannable in-feed. # Hooks Headline: SAVE UP TO $100 # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - Spring sale savings: Opportunity to purchase the product at a reduced price. # Benefits - Save up to $100 # Features - Wireless blood pressure monitor # Call to action None used. # Social proof - None used. # Point of view - Brand: The point of view throughout the ad is from the brand, Withings, as it promotes its spring sale and the BPM Connect device. # Storyline - The ad opens by announcing a spring sale, immediately drawing the viewer's attention with a limited-time offer. This is told from the brand's perspective to spark interest and encourage potential customers to consider purchasing the product during the promotional period. - Next, the ad highlights potential savings, further incentivizing potential customers to take action. This is presented from the brand's perspective to emphasize the financial benefit of buying during the sale. - Finally, the ad features the Withings BPM Connect to spotlight the product being offered. This is presented from an objective point of view to showcase the product's design and features, reinforcing the brand's message of accessible health monitoring.

# Ad summary This ad for Withings ScanWatch 2 features a woman lying on an exercise ball while wearing the watch. The ad highlights the watch's features, including menstrual cycle tracking, around-the-clock health tracking, and up to 35 days of battery life. # Brand positioning Withings is presented as a brand focused on integrating health and wellness tracking into everyday life through stylish and functional devices. The brand aims to occupy a space in the consumer's mind as a provider of sophisticated health monitoring solutions that seamlessly blend into a modern lifestyle. The brand promotes a proactive approach to health, emphasizing the importance of staying informed about one's body and well-being. Withings positions itself as a provider of tools that empower individuals to take control of their health journey, pushing against the norm of reactive healthcare by offering preventative insights and personalized data. # Product The featured product is the Withings ScanWatch 2, a hybrid smartwatch designed to track various health metrics and provide insights into the user's well-being. It is designed for individuals interested in monitoring their health data, including menstrual cycle tracking and around-the-clock health tracking. The watch boasts a long battery life of up to 35 days, addressing the common purchase barrier of frequent charging. The watch face displays the time and additional health data, such as the number of days until the next period. The ScanWatch 2 aims to provide users with a comprehensive overview of their health, encouraging them to take care of their well-being. # Visual style The ad has a clean and modern visual aesthetic, with a focus on showcasing the product in a lifestyle context. The production quality is high, with professional lighting and composition. The image treatment includes subtle color grading to enhance the overall look and feel. The typography is clean and legible, with a focus on readability. The ad mimics a platform-native style, with a focus on visual storytelling and product demonstration. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Take care of tomorrow, starting today. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of not having enough information about one's health and well-being, particularly related to menstrual cycles and overall health tracking. The ad implies that without the product, individuals may be less informed and proactive about their health. "Menstrual cycle tracking" and "Around-the-clock health tracking" are highlighted as key features, suggesting that the product solves the problem of limited access to health data. # Value propositions - Long battery life for uninterrupted tracking - Comprehensive health monitoring for proactive wellness - Menstrual cycle tracking for informed decision-making # Benefits - Take care of tomorrow, starting today # Features - Up to 35 days of battery life - Menstrual cycle tracking - Around-the-clock health tracking # Call to action None used. # Social proof - None used. # Point of view - Brand: The POV is consistent throughout the image, with the brand showcasing the product's features and benefits in a lifestyle context. # Storyline - The ad opens with a woman lying on an exercise ball, wearing the Withings ScanWatch 2. This sets the scene and introduces the product in a lifestyle context, suggesting that the watch is suitable for active individuals. The audience experiences this from the brand's perspective, showcasing the product in a natural, everyday setting. - The ad highlights key features of the watch, including menstrual cycle tracking, around-the-clock health tracking, and up to 35 days of battery life. This informs the audience about the product's capabilities and benefits, emphasizing its value proposition. The audience experiences this from the brand's perspective, as it promotes the product's features and advantages. - The ad includes a close-up of the watch face, displaying the time and additional health data, such as the number of days until the next period. This provides a detailed view of the product's interface and functionality, reinforcing its value proposition. The audience experiences this from the brand's perspective, as it showcases the product's features and benefits. - The ad concludes with the tagline "Take care of tomorrow, starting today," encouraging viewers to take proactive steps towards their health and well-being. This reinforces the brand's message and encourages viewers to consider purchasing the product. The audience experiences this from the brand's perspective, as it promotes the product's value proposition and encourages action.

# Ad summary This ad is for the Withings ScanWatch 2. It is presented as a screenshot of a text message conversation where one person is telling another that they want the watch for their birthday because it has been relaunched with new features and is awesome. The other person replies that it could really help them track their cycle. # Brand positioning Withings is presented as a brand that creates innovative health tracking devices. The ad highlights the ScanWatch 2, suggesting that Withings is committed to improving and updating its products with new features. The brand is positioned as a provider of stylish and functional health technology, appealing to those who value both aesthetics and advanced health monitoring capabilities. The brand aims to occupy the space of a premium health tech company that combines fashion with function. # Product The ScanWatch 2 is a health tracking device by Withings. It is presented as a desirable birthday gift, highlighting its appeal as a stylish and functional item. The ad mentions that the ScanWatch 2 has been relaunched with new features, suggesting improvements and updates to the product. One of the key features mentioned is its ability to help track the user's cycle, indicating its utility for women's health monitoring. The ad aims to convey that the ScanWatch 2 is a modern, feature-rich smartwatch that combines health tracking with everyday usability. # Visual style The ad uses a platform-native style, mimicking a messaging app interface to create a sense of familiarity and authenticity. The production quality is clean and simple, resembling a typical screenshot. The image treatment is minimal, with natural lighting and no obvious filters. The typography is integrated seamlessly into the messaging interface, using standard fonts and formatting. The overall style aims to blend in with the user's existing social media feed, making it easily scannable and relatable. # Hooks Headline: For my birthday, I'd love the ScanWatch 2 from Withings. 😊 # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the user may have difficulty tracking their cycle, which the ScanWatch 2 can help with. "Saw it! Could really help you track your cycle by the way" # Value propositions - The ScanWatch 2 is a desirable birthday gift - The ScanWatch 2 has been relaunched with new features - The ScanWatch 2 helps track your cycle # Benefits - Awesome - Helps track your cycle # Features - Relaunched with new features - Helps track your cycle # Call to action None used. # Point of view - Customer: The initial message expressing a desire for the ScanWatch 2 as a birthday gift is from the customer's point of view. - Customer: The reply suggesting the watch could help track the user's cycle is from the point of view of a friend or acquaintance. # Storyline - The ad opens with a screenshot of a text message conversation. The message conveys a desire for the ScanWatch 2 as a birthday gift, highlighting that it has been relaunched with new features and is awesome. This is from the perspective of a customer expressing their interest in the product. - The conversation continues with a reply indicating that the ScanWatch 2 could really help track the user's cycle. This is from the perspective of a friend or acquaintance, suggesting a practical benefit of the product.

# Ad summary This ad showcases the Withings ScanWatch 2, emphasizing its ability to monitor sleep and activity. It features a woman running outdoors, highlighting the watch's battery life and performance tracking capabilities. # Brand positioning Withings is presented as a brand focused on health and wellness through innovative technology. The brand aims to occupy the space of a lifestyle-integrated health tracker, promoting a balanced and active lifestyle. It emphasizes the functional benefits of its products, such as performance tracking and long battery life, positioning itself as a reliable tool for health-conscious individuals. The brand aligns with a modern, data-driven approach to personal well-being, ignoring the trend of overly simplistic or purely aesthetic wearables. # Product The Withings ScanWatch 2 is a hybrid smartwatch designed to monitor both sleep and activity. It features a classic analog watch face with a digital display that shows metrics like calories burned (1435 CALORIES). The watch is shown with a white band and a rose gold casing. It is designed for individuals interested in tracking their performance and health metrics, as indicated by the display of performance data (32min duration, 373 KCAL). The ad addresses the purchase barrier of battery life by highlighting that the watch has "Up to 35 days of battery life." The watch is presented as a tool to "Restore your nights. Supercharge your days." # Visual style The ad has a polished, lifestyle-integrated aesthetic. It uses a blurred background to focus on the product and the active lifestyle it supports. The image treatment includes soft lighting and natural color grading. The typography is clean and legible, integrated seamlessly into the visual. The style aims to be both aspirational and relatable, enhancing scannability in-feed. # Hooks Headline: Restore your nights. Supercharge your days. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of needing to recharge wearable devices frequently, which can interrupt tracking and be inconvenient. The phrase "Up to 35 days of battery life" directly counters this frustration. # Value propositions - Long battery life (up to 35 days) allows for continuous tracking without frequent charging - Performance tracking helps users monitor their activity and progress # Benefits - Restore your nights - Supercharge your days # Features - Up to 35 days of battery life - Performance tracking (duration, KCAL) # Call to action None used. # Social proof - None used. # Point of view - Brand: Top caption, introducing the product and brand. - Brand: Headline, promising to "Restore your nights. Supercharge your days." - Customer: Visual of a woman running, demonstrating the watch in use. - Brand: Bottom caption, highlighting the watch's battery life. # Storyline - The ad opens by introducing the Withings ScanWatch 2 and the brand, setting the stage for a product-focused narrative. The brand is telling the audience what product is being advertised. - The ad then promises to "Restore your nights. Supercharge your days." This is included to immediately convey the core benefits of the product. The brand is telling the audience what the product will do for them. - The ad shows a woman running outdoors, wearing the watch, and highlights its performance tracking capabilities and long battery life. This is included to demonstrate the product in a real-life scenario and address potential purchase barriers. The customer is showing how the product can be used.

# Ad summary The ad features a woman standing on a Withings scale in a bathroom setting to promote a spring sale offering savings of up to $100. # Brand positioning Withings is presented as a health and wellness brand that encourages customers to take control of their health through innovative technology. The ad conveys a sense of sophistication and integration into a modern lifestyle by showing the product in a clean, minimalist bathroom setting. Withings positions itself as a brand that aligns with a proactive approach to health, particularly during seasonal transitions like spring, suggesting a 'reset' or renewed focus on well-being. The functional focus of the brand is reflected through its products, such as smart scales that provide detailed health metrics, while the ad's visual aesthetic and focus on personal well-being convey an emotional connection by appealing to the desire for a healthier lifestyle. # Product The product featured is a sleek, modern smart scale by Withings. The scale is designed to measure various health metrics, helping users track and manage their weight and overall well-being. It is depicted in a bathroom setting, suggesting it is intended for daily use as part of a health-conscious routine. The scale has a flat, dark surface with a digital display that provides immediate feedback on weight and other health data. The product is intended for anyone looking to monitor their health metrics easily and conveniently, promoting a proactive approach to personal wellness. The ad addresses the potential purchase barrier of cost by highlighting a 'spring sale' that offers savings of up to $100, making the product more accessible and attractive to potential buyers. # Visual style The ad features a clean, modern aesthetic with high production quality. The visual motifs include natural lighting and a minimalist setting to emphasize health and wellness. The image treatment involves soft color grading to create a warm, inviting tone. The typography is integrated seamlessly, using a clean font that complements the overall design. The style contrasts with typical platform content by presenting a polished, professional look, which is likely to catch the eye in a busy feed. # Hooks Headline: Start your Spring reset now # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Spring reset (a seasonal health and wellness reboot) at a discounted price # Benefits - Save up to $100 # Features - smart scale # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall image, including the setting, product placement, and promotional text, represents the brand's perspective, showcasing its product within a lifestyle context and highlighting a sales offer. - Customer: The woman shown using the product provides a customer's point of view, demonstrating how the product fits into a daily routine and suggesting satisfaction with the results. # Storyline - The ad opens with a lifestyle shot of a clean, bright bathroom featuring a Withings scale. This sets a scene of health and wellness. The intention is to associate the product with a desirable, aspirational lifestyle. The audience experiences this from the brand's perspective, showcasing the ideal environment for using their product. - The focal point shifts to a woman standing on the scale, smiling and relaxed. This introduces the human element and suggests ease of use and satisfaction with the product. The intention is to convey that the product fits seamlessly into a healthy, happy lifestyle. The audience experiences this from the perspective of a satisfied customer, visualizing themselves achieving similar results. - The ad highlights the 'Spring reset' theme and the offer of 'Save up to $100,' positioned near the product and user. This reinforces the message that now is the perfect time to invest in personal health and take advantage of the savings. The intention is to incentivize immediate purchase. The audience experiences this from the brand's perspective, urging them to take action.

# Ad summary This ad is promoting a Withings product, and there is a Spring Sale where you can save up to $100. The ad features a picture of a white Withings device, potentially a sleep tracking device. The overall tone of the ad is minimalistic and clean. # Brand positioning Withings is presented as a brand focused on health tracking and technology, with a modern and minimalist aesthetic. The brand appears to be positioned in the market as a provider of sleek, tech-enabled health solutions designed to easily integrate into daily life and help users monitor and improve their sleep. # Product The product appears to be a sleep tracking device. It is white and oblong, with a black screen that features icons relating to sleep tracking functions. The device has a cylindrical shape with rounded edges, and appears to be made of smooth plastic. The visual focus is on the device's clean design and user-friendly interface, rather than intricate technical details. The advertised offer suggests a potential price barrier is being addressed by offering a discount during the Spring Sale. # Visual style The ad features a clean, minimalist visual style with a focus on the product's design. The production quality appears to be high, with studio-style lighting and a simple background that keeps the focus on the Withings device. The typography is clean and modern. # Hooks Headline: SAVE UP TO $100 # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - Save money during the Spring Sale. # Benefits - SAVE UP TO $100 # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the sale event and presenting its product as part of a promotional opportunity, creating a direct brand-to-consumer message. # Storyline - The brand announces a Spring Sale, intending to capture the audience's attention with an offer. The brand is speaking directly to the audience and aims to generate interest by mentioning the promotion. - The ad showcases the Withings product, a sleep tracking device. The intention is to display the product's visual design and highlight its features. The audience is seeing the device through the brand's perspective, and the clean and modern design aims to communicate the product's aesthetic appeal. - The ad highlights the opportunity to save up to $100 on the product, emphasizing the benefit of purchasing during the Spring Sale. The brand is telling the audience to take advantage of the promotional pricing and purchase the product.

# Ad summary This ad promotes the Withings Body Scan scale, which measures muscle mass, fat mass, and water percentage separately for your legs, arms, and torso. It gives you medical-grade data, the kind of stuff you would get at a doctor's office, but it's at your home. # Brand positioning Withings is presented as a brand that offers advanced health monitoring technology for home use. The brand aims to occupy a space in the consumer's mind as a provider of detailed body composition analysis, going beyond simple weight measurement. Withings aligns with a lifestyle focused on in-depth health tracking and understanding one's body composition. The brand pushes against the norm of basic weight scales by offering comprehensive data similar to what one might receive in a medical setting. The brand positioning is both functional, providing detailed health metrics, and emotional, empowering users with knowledge about their body. # Product The Withings Body Scan is a smart scale that measures muscle mass, fat mass, and water percentage separately for the legs, arms, and torso. It provides detailed body composition analysis, going beyond simple weight measurement. The scale connects to a smartphone app, providing medical-grade data similar to what one might receive in a doctor's office. The scale addresses the purchase barrier of limited information from traditional scales by offering comprehensive data about body composition and health metrics. The ad tells the viewer that this product is worth trying or buying because it provides a deeper understanding of their body composition, allowing them to track and manage their health more effectively. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high, giving it a professional feel. The pacing is consistent, with cuts timed to the music and voiceover lines. The ad uses a clean and modern visual style, with a focus on showcasing the product and its features. # Hooks Spoken: Most scales just tell you your weight, Text overlay: Most scales just tell you your weight Visual: 00:00–00:02: A top-down shot shows a person's bare feet standing on a black scale with blue horizontal lines. The scale displays a weight of 174.8. The background is a light gray carpet. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional scales only provide limited information (just your weight), which is not enough to understand your body composition. # Value propositions - Detailed body composition analysis - Medical-grade data at home - Understanding where your weight is coming from # Benefits - Tells you where your weight is actually coming from - Tells you exactly where that fat is stored - Gives you medical grade data at your home - Understand your body composition # Features - Measures muscle mass - Measures fat mass - Measures water percentage - Measures separately for your legs, arms, and torso - Medical grade data # Call to action Learn more at withings.com # Social proof - None used. # Point of view - Brand 100% – The entire ad is delivered from the brand's perspective, showcasing the product's features and benefits. # Storyline - 00:00–00:02 The ad opens with a close-up shot of a person standing on a traditional scale, displaying their weight. The narrator states that most scales just tell you your weight, setting up a contrast with the advertised product. This is from the brand's perspective, highlighting the limitations of conventional scales. - 00:02–00:04 The narrator then introduces the Withings Body Scan, stating that it tells you where that weight is actually coming from. The perspective shifts to the brand, showcasing the unique selling proposition of the product. The tone is informative and engaging, aiming to pique the viewer's interest. - 00:04–00:10 The ad shows the Withings Body Scan in use, measuring muscle mass, fat mass, and water percentage. The narrator explains that it measures these metrics separately for the legs, arms, and torso. The perspective is from the brand, demonstrating the product's capabilities. The tone is factual and educational, providing specific details about the product's features. - 00:10–00:18 The ad transitions to the Withings app, showing how it displays detailed body composition data. The narrator explains that instead of just knowing you have 18% body fat, this tells you exactly where that fat is stored, asking if it is visceral fat around your organs or subcutaneous fat under your skin. The perspective is from the brand, highlighting the depth of information provided by the product. The tone is inquisitive and informative, emphasizing the product's ability to provide personalized insights. - 00:18–00:23 The ad continues to showcase the app's features, stating that it gives you medical-grade data, the kind of stuff you would get at a doctor's office, but it's at your home. The perspective is from the brand, emphasizing the convenience and accessibility of the product. The tone is reassuring and empowering, suggesting that the product provides valuable health information. - 00:23–00:28 The narrator concludes by stating that if you actually want to understand your body composition and not just your weight, you need the Withings Body Scan. The perspective is from the brand, reinforcing the product's value proposition. The tone is persuasive and confident, urging the viewer to take action. - 00:28–00:30 The ad ends with a call to action, encouraging viewers to learn more at withings.com. The perspective is from the brand, providing a clear next step for interested viewers. The tone is direct and inviting, making it easy for viewers to find more information.

# Ad summary The ad features a woman who introduces Withings ScanWatch 2. She shares that the watch tracks heart rhythm, activity, temperature variations, sleep stages, and recovery signals. She also shares that it's clinically validated and has a long battery life. # Brand positioning Withings is presented as a brand that combines design with smart health intelligence. The ScanWatch 2 offers sophisticated health tracking capabilities, such as heart rhythm monitoring, activity tracking, temperature variation, and sleep analysis, all while maintaining a classic watch aesthetic. This positions Withings as a brand that values both form and function, appealing to those who want to stay informed about their health without sacrificing style. # Product The ScanWatch 2 by Withings is a hybrid smartwatch designed to look like a classic timepiece while offering advanced health tracking features. It quietly tracks heart rhythm, activity, and temperature variations throughout the day. It also offers clinical-grade ECG readings from the wrist and monitors sleep stages and recovery signals at night. The watch connects to the Withings app to provide a clear view of rest and health patterns. It is clinically validated and offers up to 35 days of battery life. The ScanWatch 2 prioritizes health intelligence built into a design-first product. # Visual style The ad combines polished commercial shots with UGC-style footage, creating a hybrid aesthetic that feels both professional and relatable. Quick cuts and dynamic transitions keep the pace brisk, while smooth camera movements add a touch of sophistication. The overall tone is informative and slightly aspirational, suggesting that the product can seamlessly integrate into a stylish and health-conscious lifestyle. # Hooks Spoken: Female 1: You ever feel like your body's trying to tell you something, but you're just guessing? Text overlay: LIKE / TELL YOU / JUST / GUESSING? Visual: 00:00–00:03 The shot is a close up of a woman with long, straight, dark hair and a black zip up shirt. She's standing in what appears to be her home, as a reflection in a mirror is visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of feeling disconnected from one's own body and health, often leading to guesswork about what's truly going on beneath the surface. Quote: "You ever feel like your body's trying to tell you something, but you're just guessing?" # Value propositions - Design first, health intelligence built in: Prioritizes aesthetic appeal without sacrificing sophisticated health tracking. - Clinical grade ECG: Offers medical-level insights, empowering users to monitor their health with precision. - 35 days of battery life: Delivers long-lasting performance, minimizing the need for frequent charging. # Benefits - Provides a clear view of how rested you actually are - Helps you notice patterns that you would have never caught on your own - Helps you understand your body better # Features - Tracks heart rhythm - Tracks activity - Tracks temperature variations - Clinical grade ECG - Tracks sleep stages - Tracks recovery signals - 35 days of battery life - Non-stop daily-to-nightly care # Call to action Shop now at Withings.com # Point of view - Customer 100% – The ad is told from the point of view of a customer who is endorsing the product. # Storyline - 00:00–00:03 A woman introduces the product and asks if the viewer ever feels like their body is trying to tell them something but they're just guessing. - 00:03–00:09 The woman introduces the Withings ScanWatch 2, stating that it looks like a classic watch, but it quietly tracks what's happening underneath the surface. - 00:11–00:19 She states that the watch monitors heart rhythm, activity, and temperature variations all day, and one can take a clinical grade ECG any time right from their wrist. - 00:20–00:28 The woman notes that the watch tracks sleep stages and recovery signals at night, and in the morning the user can open the Withings app and get a clear view of how rested they are. - 00:29–00:37 The speaker shares that she started noticing patterns that she would have never caught on her own, such as weeks where her stress was higher, nights where her recovery dipped, and days when she pushed a little bit too hard. - 00:38–00:48 She states that the product is clinically validated, has up to 35 days of battery life, and still looks like something she would wear even if it did nothing. - 00:48–00:55 The woman notes that what she likes about the watch is that it feels like design first, with health intelligence built in. She emphasizes that it's not about chasing numbers, but about understanding them.

# Ad summary This ad promotes the Withings ScanWatch 2, highlighting its ability to track health data without the need for an 'ugly smartwatch.' The ad features a woman discussing how the ScanWatch 2 seamlessly integrates into her daily routine. She explains that it monitors her sleep, temperature trends, heart rate, and activity levels. She emphasizes the watch's lack of constant buzzing and notifications, along with its ability to provide simple, actionable health data. The ad aims to showcase the ScanWatch 2 as a convenient and attractive health-tracking solution that integrates into daily life. # Brand positioning Withings is presented as a brand that simplifies health tracking, making it less of a chore and more of an effortless integration into daily life. The brand values convenience, aesthetics, and actionable health insights. It contrasts with the 'ugly smartwatch' norm by offering a sleek, stylish alternative that doesn't overwhelm users with constant notifications or complex data. Withings aims to occupy the space of a sophisticated and user-friendly health companion, emphasizing a quiet, intuitive approach to health monitoring, which promotes the value of being in tune with what your body needs without constant reminders or disruptions. # Product The Withings ScanWatch 2 is a health-tracking smartwatch designed to monitor various health metrics, including sleep quality, overnight temperature trends, heart rate, and activity levels. The ScanWatch 2 aims to track real health data without wearing an ugly smartwatch. It discreetly logs health data and integrates this information into the Withings app, which provides a simple breakdown of insights that 'actually make sense'. It automatically tracks health metrics. The watch emphasizes a seamless user experience with no constant buzzing or crazy notifications, allowing the user to stay informed about their health without being overwhelmed by interruptions. It gives you a quiet pulse on what my body needs. It provides a comprehensive yet unobtrusive way to monitor health, making it a convenient solution for everyday use. # Visual style The ad has a clean, polished look with a natural lighting setup, creating a friendly and relatable atmosphere. The editing style incorporates quick cuts to maintain a brisk pace, aligning with the fast-moving nature of social media content. The production quality leans towards a hybrid approach, balancing UGC feel with commercial polish, appealing to viewers seeking authentic experiences. The cuts and text overlays are timed with the beat of the music and voiceover. # Hooks Spoken: 00:00–00:03 My health routine is not just another item on my to-do list anymore. Text overlay: 00:00–00:03 PSA: You can track real health data without wearing an ugly smartwatch Visual: 00:00–00:03 A Black woman with long, straight, dark hair, wearing a white shirt, sits facing the camera against a neutral wall. She speaks directly to the camera with a friendly and engaging expression. # Funnel stage Middle of funnel (Consideration) # Pain points The ad acknowledges the frustration of overcomplicated health tracking, stating, 'I used to overcomplicate tracking my health. Too many apps, too many reminders. # Value propositions - Simplifies health tracking into everyday life - Provides actionable health insights that are actually useful # Benefits - Health routine is not just another item on my to-do list anymore - Runs quietly in the background - Less like doing health and more like having a quiet pulse on what my body needs. - No constant buzzing - No crazy notifications - Logs what matters and lets me go on with my day. - I don't have to remember to start anything. # Features - Tracks sleep quality - Tracks overnight temperature trends - Tracks heart rate - Tracks activity automatically - Simple breakdown that actually makes sense # Call to action Shop now at Withings.com # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her personal experiences with the product. # Storyline - 00:00–00:03 00:00–00:03 A woman sits in front of a neutral wall and states that her health routine is not just another item on her to-do list, aiming to capture the audience's attention by presenting a relatable challenge of fitting health tracking into a busy lifestyle. - 00:03–00:05 00:03–00:05 The woman walks down a sidewalk in a brown outfit and she says it runs quietly in the background. This visual shows her seamlessly integrating the health routine into her everyday movements, conveying ease and non-disruptiveness. - 00:06–00:08 00:06–00:08 She says she used to overcomplicate tracking her health, too many apps, too many reminders. This introduces a common pain point, establishing the product as a solution to a known frustration. - 00:09–00:14 00:09–00:14 A close-up of the ScanWatch 2 on her wrist appears, while she shares that now she just wears the ScanWatch 2 and lets it do the work. This shifts the focus to the product as an effortless solution to the complexities of health tracking. - 00:14–00:16 00:14–00:16 The woman goes on to say, In the morning, I check one screen in the Withings app, highlighting the convenience of consolidated information. - 00:17–00:20 00:17–00:20 The ad then shows a person using the app to check 'quality sleep', 'overnight temperature trends' and 'recovery'. These features are visually presented as key benefits, showcasing the depth of health insights provided. - 00:21–00:25 00:21–00:25 The woman in the video mentions that if her recovery looks low, she adjusts her routine, like lighter workout, earlier night, or more water, showcasing the practical application of the data. - 00:25–00:29 00:25–00:29 An overhead shot of her wearing the watch appears and she comments during the day, it tracks my heart rate and activity automatically, emphasizing the passive monitoring capabilities of the product. - 00:30–00:32 00:30–00:32 She says No constant buzzing and No crazy notifications. This addresses a potential pain point related to wearable technology, appealing to those who value uninterrupted focus. - 00:32–00:35 00:32–00:35 A close up of her wearing the watch while doing yoga appears and she states, It just logs what matters and lets me go on with my day, emphasizing the product's ability to track health data discreetly without disrupting daily activities. - 00:35–00:38 00:35–00:38 The woman says that at night, I don't have to remember to start anything, addressing the ease of use and fully automated health tracking. - 00:38–00:43 00:38–00:43 The ad shows a person looking through the Withings app on their phone as the woman states that she gets a simple breakdown that actually makes sense. This emphasizes the clarity and usability of the app. - 00:43–00:45 00:43–00:45 She mentions that It feels less like doing health and more like having a quiet pulse on what my body needs, further emphasizing the intuitive and integrated experience. - 00:46–00:49 00:46–00:49 A close-up of the ScanWatch 2 is shown as the ad prompts the viewer to 'Shop now at Withings.com'. This is a clear call to action, encouraging immediate purchase.

# Ad summary The ad features a man discussing how he stayed the same weight for three years but realized his body composition was changing for the worse, and how he started using the Withings Body Scan to train to fix specific imbalances instead of just training to lose weight. # Brand positioning Withings is presented as a cutting-edge health tech brand that empowers users to take control of their body composition and overall well-being. The brand focuses on providing in-depth data and personalized insights, going beyond traditional weight tracking. This appeals to health-conscious individuals who seek a data-driven approach to optimize their fitness and wellness. Withings positions itself as a functional brand that values simplicity and performance. The brand contrasts the conventional focus on weight as the primary metric by emphasizing the importance of understanding body composition and visceral fat. # Product The Withings Body Scan is a smart scale that goes beyond traditional weight measurement. It provides detailed insights into body composition, including muscle mass, fat distribution, and visceral fat levels. It is for individuals who want a comprehensive understanding of their body's inner workings and overall health beyond just a number on a scale. The Body Scan uses advanced technology to break down one's weight and provide detailed information about where that weight is coming from, showing details on legs, trunk, and overall balance. The app associated with the scale shows fat and muscle, providing a crystal clear picture of one's health, offering a wake-up call to those who may be losing muscle or holding visceral fat. By providing this detailed data, the product addresses the purchase barrier of only focusing on weight and not understanding body composition, making it worth trying or buying for those seeking a more in-depth health analysis. # Visual style The ad has a polished but casual feel, utilizing static shots and smooth transitions to create a professional yet approachable tone. The production quality is somewhere between a UGC feel and a polished commercial, as it is a personal testimonial but filmed with good lighting and clear audio. The pacing is consistent, maintaining a steady flow throughout the ad. The cuts, text, and product actions are timed to the music and voiceover lines, enhancing the overall impact. # Hooks Spoken: 00:00–00:04 I've weighed exactly 175 pounds for the last three years. I thought I was fine. Text overlay: 00:00–00:03 Why my "healthy weight" was actually a lie Visual: 00:00–00:01 A man with dark hair and a beard sits in front of a laptop on a desk. He is wearing a dark sweater, looking directly at the camera with a serious expression, and gesturing with his hands. The background includes a white wall and a beige couch. / 00:01–00:03 The same man, now wearing glasses, sits on a couch eating from a pizza box while smiling. The background includes a white wall, a patterned blanket, and a pizza on the table. / 00:03–00:03 A shot of the man's torso and upper thighs wearing jeans. He has fair skin, and a tattoo is visible on his chest. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional weight tracking can be misleading, and that focusing solely on weight can lead to overlooking changes in body composition that may be detrimental to one's health. "Why my 'healthy weight' was actually a lie." # Value propositions - The Body Scan allows for a comprehensive understanding of one's body beyond just a number on a scale - The Body Scan uncovers hidden dangers and provides crystal clear data that can assist people to fix specific imbalances instead of just training to lose weight. # Benefits - Provides a detailed understanding of one's body's inner workings and overall health - Helps to uncover hidden dangers that the product can help uncover, illustrating the importance of assessing visceral fat - Provides a wake-up call to those who may be losing muscle or holding visceral fat # Features - The Withings Body Scan is a smart scale - Provides detailed insights into body composition, including muscle mass, fat distribution, and visceral fat levels - Breaks down one's weight and provide detailed information about where that weight is coming from - Associated app provides a crystal clear picture of one's health # Call to action Shop now at Withings.com # Point of view - Customer 100% – The entire ad is told from the perspective of a customer of the brand who is sharing his personal experience with the product. # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a man stating that he has weighed 175 pounds for the last three years, but he thought he was fine. This sets up the narrative by introducing a common misconception about weight. - 00:04–00:10 00:04–00:10 The man admits that he was wrong, explaining that staying the same weight didn't mean he was staying the same composition. This highlights the core problem that the ad will address—the importance of body composition beyond just weight. The perspective is from the man who is speaking directly to the camera. - 00:10–00:15 00:10–00:15 He shares how he works sitting down all day, wasn't lifting like he used to, and wasn't eating with intention. This provides context for how his body composition may have changed. The perspective is from the man who is speaking directly to the camera. - 00:15–00:21 00:15–00:21 The Withings Body Scan is introduced as a solution that broke things down for him, not just his weight, but exactly where that weight was coming from. This presents the product as a way to gain a more detailed understanding of one's body. - 00:21–00:27 00:21–00:27 The man explains how the scan showed him that his legs were losing muscle, his trunk was holding fat, and his overall balance was off. This provides specific examples of the data the product provides, showing the audience the level of insight the product is able to deliver. - 00:27–00:35 00:27–00:35 He reveals that the part that shocked him was how much visceral fat was hiding under the surface, not visible in the mirror but crystal clear in the app. This emphasizes the hidden dangers that the product can help uncover, illustrating the importance of assessing visceral fat. - 00:35–00:41 00:35–00:41 He concludes by stating that it felt like a wake-up call and that now he doesn't train to lose weight, he trains to fix specific imbalances. The perspective is from the man who is speaking directly to the camera.

# Ad summary This ad promotes the Withings Body Scan Scale. The ad features two men discussing the benefits of the scale, which include the ability to track body composition and identify asymmetries. The ad also shows the scale in use and the data that it provides. # Brand positioning Withings is presented as a brand that offers advanced health tracking technology. The ad positions Withings as a provider of medical-grade body composition tracking tools, emphasizing the precision and depth of data it provides. The brand aims to occupy a space in the consumer's mind as a reliable source for detailed body analysis, enabling users to make informed decisions about their health and fitness. Withings aligns with a lifestyle focused on data-driven wellness, pushing against the norm of basic weight tracking by offering comprehensive insights into body composition and asymmetry. The brand positioning is functional, emphasizing performance and precision in health tracking. # Product The Withings Body Scan Scale is a medical-grade body composition tracking tool that provides detailed data about the user's body. It breaks down body composition by segment, allowing users to see the muscle mass and fat distribution in different parts of their body. The scale is for individuals who want to track their body composition and identify asymmetries. It provides more data than a traditional scale, allowing users to alter their training and get better results. The scale is presented as a tool that can help users make informed decisions about their health and fitness. # Visual style The ad has a hybrid aesthetic, combining polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is high, with clear visuals and professional audio. The pacing is consistent throughout the ad. # Hooks Spoken: Male 1: The Withings scale showed me I was training unevenly for years now. Text overlay: THE WITHINGS BODY SCAN SCALE / I was training unevenly Visual: 00:00–00:01: A man with light skin, wearing a white sweatshirt and a baseball cap, sits on a wooden floor in front of a black and gray Withings Body Scan Scale. The camera is stationary and at eye level. The background is a white wall. / 00:01–00:02: A man with light skin, wearing a white tank top and gray sweatpants, stands on the Withings Body Scan Scale in a gym. The camera is stationary and at eye level. The background includes gym equipment and a television. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of training unevenly without knowing it, as highlighted by the line, "The Withings scale showed me I was training unevenly for years now." # Value propositions - The Withings Body Scan Scale provides detailed body composition data, enabling users to identify and address training imbalances for better results. - The scale is a medical-grade body composition tracking tool, offering precise and reliable data for informed health decisions. # Benefits - Helps identify training imbalances - Provides data to alter training - Helps get better results # Features - Breaks down by body segment - Medical-grade body composition tracking tool # Call to action Check out more # Social proof - "The Withings scale showed me I was training unevenly for years now." – Male 1 (Customer) # Point of view - Customer 50% – The ad features a customer discussing his experience with the product. - Brand 50% – The ad includes product claims and a call to action from the brand. # Storyline - 00:00–00:01 The ad begins with a man sitting on the floor next to the Withings Body Scan Scale, introducing the product. - 00:01–00:02 The man explains that the scale showed him he was training unevenly. - 00:02–00:03 Another man asks what he means by that, prompting a deeper explanation. - 00:04–00:06 The first man explains that the scale breaks down body composition by body segment. - 00:06–00:08 He notes that his left arm has more muscle mass than his right, indicating asymmetry. - 00:08–00:13 The man explains that having data makes it easier to change asymmetry. - 00:14–00:19 The second man summarizes that the scale breaks down the body side by side. - 00:20–00:23 The first man confirms and explains that it gives him more data to go off of. - 00:23–00:29 He explains that if he can break down the segmental parts of his body that have more body fat or muscle mass, he can alter his training. - 00:32–00:34 The second man summarizes that the scale gives more data than just weight. - 00:35–00:37 The first man confirms and states that it's a medical-grade body composition tracking tool. - 00:37–00:40 The ad ends with a call to action to check out more at withings.com.

# Ad summary This ad asks the user a question about smartwatch recommendations for around-the-clock health tracking, and then answers it by suggesting the ScanWatch 2 from Withings. # Brand positioning Withings positions itself as a brand focused on helping users improve their sleep and manage their health throughout the day and night. The brand is presented as being helpful by using a customer question to introduce their product as a viable solution. The ad promotes the ScanWatch 2 as a means to 'restore your nights' and 'supercharge your days,' suggesting the brand aligns itself with a lifestyle of health and productivity by addressing the balance between rest and activity. # Product The ScanWatch 2 is a smartwatch designed to provide around-the-clock health tracking. It is presented as a solution to help restore one's nights and supercharge one's days, suggesting a focus on both sleep and daytime activity management. The advertised benefits are focused on optimizing both rest and activity. The product is being promoted as a viable solution to answer the question, 'Got any smartwatch recommendations for around-the-clock health tracking?' # Visual style The ad has a clean, lifestyle-focused aesthetic. It features a mix of a question and answer from the brand with a clear display of the product. The image quality is polished, suggesting a professional photoshoot with soft, natural lighting. The typography is simple and legible, and the overall layout is designed to be easily digestible in a quick scroll. # Hooks Headline: Got any smartwatch recommendations for around-the-clock health tracking? # Funnel stage Middle of funnel (Consideration) # Pain points The pain point in this ad is the customer's need for smartwatch recommendations for around-the-clock health tracking, as explicitly stated in the question sticker 'Got any smartwatch recommendations for around-the-clock health tracking?' # Value propositions - Restore your nights. Supercharge your days. [Achieve a healthier, more balanced lifestyle with a focus on both restful sleep and productive daytime activities.] # Benefits - Restore your nights. - Supercharge your days. # Features - Around-the-clock health tracking # Call to action None used. # Social proof - The question “Got any smartwatch recommendations for around-the-clock health tracking?” is presented as a question sticker, mimicking the look and feel of a question asked by another user of the app. # Point of view - Customer: At the top of the ad is a question sticker that asks 'Got any smartwatch recommendations for around-the-clock health tracking?' which represents the question from a customer's perspective. - Brand: The bottom of the ad features the Withings logo, product name, and tagline ('Restore your nights. Supercharge your days'), which represent the brand's messaging and offering. # Storyline - The ad begins with a question sticker prompt, 'Got any smartwatch recommendations for around-the-clock health tracking?' This is intended to act as an attention-grabbing question designed to pull the viewer into the ad. The question is asked from the POV of a customer seeking recommendations for a specific product. - The ad answers the question with a visual placement of the ScanWatch 2 worn on the model's wrist. The positioning statement, 'Restore your nights. Supercharge your days' is designed to highlight the product's core benefits related to sleep and daily activity tracking. This is told from the brand's POV.

# Ad summary This ad promotes the ScanWatch 2 by Withings, highlighting its advanced health tracking features and stylish design. The ad emphasizes that unlike most smartwatches, the ScanWatch 2 tracks ECG, respiratory health, sleep metrics, and recovery trends, all while looking like a watch you'd actually wear to dinner. # Brand positioning Withings is presented as a brand that combines health tracking technology with stylish design. The brand positions itself against the norm of smartwatches that are merely glorified step counters, offering a device that tracks a wider range of health metrics such as ECG, respiratory health, sleep, and recovery trends. Withings aims to occupy a space in the consumer's mind as a brand that values both health and aesthetics, providing a product that is both functional and fashionable. The brand aligns with a lifestyle that prioritizes health and wellness without sacrificing style. # Product The ScanWatch 2 by Withings is a hybrid smartwatch that combines advanced health tracking features with a classic watch design. It tracks ECG, respiratory health, sleep metrics, and recovery trends, providing a comprehensive overview of the user's health. The watch is designed to look like a traditional timepiece, making it suitable for wearing to dinner or other social occasions. The ScanWatch 2 addresses the purchase barrier of smartwatches being unattractive or limited in functionality by offering a stylish and feature-rich alternative. The ad highlights that it's a watch "you'd actually wear to dinner." # Visual style The ad has a polished, commercial aesthetic with a mix of close-up product shots and lifestyle visuals. The editing style is quick cuts, with a consistent pacing throughout the ad. The audio-visual sync is timed to voiceover lines. # Hooks Spoken: 00:00–00:02: Most smartwatches are glorified step counters. Text overlay: 00:00–00:02: Most smartwatches are glorified step counters Visual: 00:00–00:01: Close-up shot of a woman's wrist wearing a gold and white smartwatch while she is on a yoga mat. The background is blurred. / 00:01–00:02: Close-up shot of a woman's wrist wearing a gold and white smartwatch. The background is a green leafy tree. Animated smartwatches appear and disappear around her wrist. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is that most smartwatches are unattractive and limited in functionality, serving only as glorified step counters. # Value propositions - Advanced health tracking in a stylish design - A smartwatch that you can wear to dinner # Benefits - Comprehensive health tracking - Stylish design - Looks like a watch you'd actually wear to dinner # Features - ECG monitoring - Respiratory health tracking - Sleep metrics - Recovery trends # Call to action Check out ScanWatch 2 by Withings on withings.com # Point of view - Customer 15% – The customer POV is communicated through visuals of a woman wearing the watch in various settings, implying that it is stylish and versatile. - Brand 85% – The brand POV is communicated through direct statements about the product's features and benefits, as well as the call to action to check out the ScanWatch 2. # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a statement that most smartwatches are glorified step counters, setting up the problem that the product will solve. - 00:02–00:07 00:02–00:07: The ad highlights the ScanWatch 2's advanced health tracking features, including ECG monitoring, respiratory health tracking, sleep metrics, and recovery trends. This is conveyed through text overlays and visuals of the watch's interface and the accompanying app. The perspective is from the brand, showcasing the product's capabilities. - 00:07–00:10 00:07–00:10: The ad emphasizes the ScanWatch 2's stylish design, showing a woman wearing the watch in various settings, including while working on a laptop and at a restaurant. The message is that the watch looks like something "you'd actually wear to dinner," addressing the concern that smartwatches are often unattractive. The perspective shifts to a customer testimonial, highlighting the watch's aesthetic appeal. - 00:10–00:13 00:10–00:13: The ad concludes with a call to action to check out the ScanWatch 2 by Withings, providing the brand's website. The perspective returns to the brand, promoting the product and providing information on where to purchase it.

# Ad summary This ad demonstrates the features of the ScanWatch Nova Brilliant watch. The ad shows a woman wearing the watch and scrolling through the different features on the watch face. # Brand positioning The ScanWatch Nova Brilliant is presented as a modern, stylish, and technologically advanced watch. The brand aims to occupy the space of a premium wearable tech provider that combines classic watch aesthetics with smart functionality. The brand aligns with a lifestyle of health, wellness, and connectivity, offering features like heart rate monitoring, sleep tracking, and workout tracking. It pushes against the norms of purely digital smartwatches by maintaining a traditional watch design with a focus on elegance and sophistication. The brand positioning is both functional, offering advanced health tracking, and emotional, appealing to those who value style and status. # Product The ScanWatch Nova Brilliant is a hybrid smartwatch that combines the classic design of a traditional watch with modern smart features. It is designed for individuals who value both style and functionality, offering health tracking capabilities such as heart rate monitoring, sleep tracking, workout tracking, ECG, and SpO2 measurements. The watch features a brilliant display that shows the time, date, steps, miles, temperature, sleep duration, and other health metrics. It addresses the purchase barrier of sacrificing style for functionality by integrating smart features into a traditional watch design. The watch is worth trying or buying for its ability to provide comprehensive health tracking without compromising on aesthetics. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style consists of quick cuts to showcase the different features of the watch. The production quality is high, giving the ad a professional feel. The pacing is consistent, with cuts timed to the music beats. # Hooks Spoken: Okay, let's go. Text overlay: What info does the ScanWatch Nova Brilliant display? (Comment bubble) Visual: 00:00–00:01: Close-up shot of a woman's wrist wearing a silver ScanWatch Nova Brilliant. She has red nail polish. A white text box appears above the watch with a question. The background is blurry, showing an office setting with glass partitions and office furniture. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of having to choose between style and functionality when selecting a smartwatch. Many smartwatches sacrifice aesthetics for advanced features, leaving consumers who value both feeling underserved. The ad aims to solve this pain point by showcasing a hybrid smartwatch that seamlessly integrates smart features into a traditional watch design. # Value propositions - The ScanWatch Nova Brilliant offers comprehensive health tracking without compromising on aesthetics. - It combines the classic design of a traditional watch with modern smart features. # Benefits - Comprehensive health tracking - Stylish design - Modern functionality # Features - Heart rate monitoring - Sleep tracking - Workout tracking - ECG - SpO2 measurements - Time - Date - Steps - Miles - Temperature - Sleep duration - Breathing exercises # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of a customer demonstrating the watch's features. # Storyline - 00:00–00:01 The ad begins with a close-up of a woman's wrist wearing the ScanWatch Nova Brilliant. A text overlay shows a question about the watch's display. - 00:01–00:18 The woman begins scrolling through the watch's features using the crown. The screen displays various health metrics such as time, date, heart rate, steps, miles, temperature, sleep duration, workout tracking, ECG, SpO2, and breathing exercises.

# Ad summary This ad showcases the Withings ScanWatch 2, highlighting its health tracking capabilities and how it seamlessly integrates into a woman's daily life. The ad follows her through various activities, from morning yoga to work meetings and evening relaxation, demonstrating the watch's versatility and stylish design. # Brand positioning Withings is presented as a brand that seamlessly blends health tracking technology with stylish design. The brand aims to occupy a space in the consumer's mind as a provider of health-focused wearables that don't compromise on aesthetics. Withings aligns with a lifestyle that values both wellness and sophistication, promoting the idea that health tracking can be integrated into everyday life without being intrusive or cumbersome. The brand pushes against the norm of bulky, tech-heavy fitness trackers, instead offering a sleek, minimalist design that complements any outfit or occasion. The brand positioning is both functional (providing accurate health data) and emotional (offering peace of mind and a sense of well-being). # Product The Withings ScanWatch 2 is a hybrid smartwatch that combines the classic look of an analog watch with advanced health tracking features. It is designed for individuals who want to monitor their health metrics without sacrificing style. The watch tracks heart rate, steps, and other activity levels, providing users with a comprehensive overview of their daily health. It features a sleek, minimalist design with a traditional watch face and a hidden digital display that shows health data. The ScanWatch 2 is shown being used during various activities, including yoga, work meetings, and social outings, highlighting its versatility and suitability for any occasion. The ad addresses the purchase barrier of bulky, unattractive fitness trackers by showcasing the ScanWatch 2's stylish design and seamless integration into everyday life. The ad tells the viewer that this product is worth trying or buying because it offers a sophisticated way to stay on top of their health without compromising on style or convenience. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The editing style is quick cuts, transitioning smoothly between different scenes. The production quality is high-end, with good lighting and clear visuals. The pacing is consistent, with cuts timed to the music beats. The overall visual motif is showcasing the watch in various everyday scenarios, highlighting its versatility and stylish design. # Hooks Spoken: 00:00–00:03 A day with my ScanWatch 2. Text overlay: 00:00–00:03 A day with my ScanWatch 2 Visual: 00:00–00:02 A woman with dark skin and long black hair, wearing a white sports bra and pink leggings, is doing yoga on a gray mat in a brightly lit living room. The room has light wood floors, a gray couch, and decorative plants. The camera is positioned close to the ground, focusing on her wrist with a white and gold Withings ScanWatch 2. The camera zooms out slightly as she moves into a downward dog pose. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional health trackers are bulky and don't fit seamlessly into everyday life. This is signaled by the ad's focus on the ScanWatch 2's stylish design and versatility, suggesting that it is a solution to this problem. # Value propositions - Health tracking that fits your life: This connects the functional feature of health tracking with the benefit of seamless integration into the user's daily routine. # Benefits - Health tracking that fits your life # Features - Health tracking # Call to action withings.com # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer showcasing how the product fits into her daily life. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up shot of a woman doing yoga on a mat in her living room. The focus is on her wrist, where she is wearing the Withings ScanWatch 2. This moment is intended to convey that the watch is suitable for fitness activities and seamlessly integrates into an active lifestyle. The perspective is from an external observer, showcasing the watch in action. The tone is calm and peaceful, reflecting the nature of yoga. - 00:02–00:04 00:02–00:04 The scene transitions to an outdoor setting, where the woman is adjusting her watch. This moment is intended to show the watch's versatility and how it can be worn in different environments. The perspective is from an external observer, focusing on the watch and the woman's interaction with it. The tone is bright and sunny, reflecting the outdoor setting. - 00:04–00:07 00:04–00:07 The ad cuts to a shot of the woman working on her laptop during a work meeting. The watch is visible on her wrist, subtly highlighting its presence in a professional setting. This moment is intended to convey that the watch is suitable for work and can be worn without being distracting. The perspective is from an external observer, focusing on the woman and her watch. The tone is professional and focused, reflecting the work environment. - 00:07–00:10 00:07–00:10 The scene changes to a restaurant or bar, where the woman is enjoying a drink. The watch is again visible on her wrist, showcasing its suitability for social occasions. This moment is intended to convey that the watch is stylish and can be worn without looking out of place. The perspective is from an external observer, focusing on the woman and her watch. The tone is relaxed and social, reflecting the restaurant setting. - 00:10–00:15 00:10–00:15 The ad transitions to a close-up shot of the watch on the woman's wrist, displaying its health tracking features. This moment is intended to highlight the watch's functionality and how it can be used to monitor health metrics. The perspective is from an external observer, focusing on the watch and its display. The tone is informative and technical, showcasing the watch's features. - 00:15–00:19 00:15–00:19 The ad shows a close-up of a phone screen displaying the Withings app, highlighting its health data and features. This moment is intended to showcase the watch's integration with the app and how it can be used to track health metrics over time. The perspective is from an external observer, focusing on the phone screen and the app's interface. The tone is informative and technical, showcasing the app's features.

# Ad summary This ad features a couple in athletic wear stepping on a Withings Body Segment smart scale. The ad promotes the brand by showing the scale in use and highlighting the joy of wellness. # Brand positioning Withings is presented as a brand focused on integrating technology with personal health and wellness. The brand aims to occupy a space in the consumer's mind as a provider of smart health solutions that encourage shared moments and joyful experiences. The company is focused on a functional (accurate data) and emotional (sharing the joy) approach. # Product The product featured is the Withings Body Segment smart scale, designed to provide detailed body composition analysis. The scale is shown in use by a woman, with a man observing, suggesting it is intended for use by individuals and couples alike. The product aims to address the purchase barrier of understanding body metrics by offering a comprehensive view of one's health. Its key USP is the ability to track and share health data. # Visual style The ad has a clean, modern aesthetic with high production quality. The image is well-lit and features soft, natural colors. The typography is integrated subtly, and the overall style feels native and easily scannable. # Hooks Headline: Body Segment # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The scale allows users to celebrate moments together and share the joy of wellness, highlighting the emotional value of tracking health as a couple. # Benefits - Celebrate moments together. - Share the joy. # Call to action None used. # Social proof - None used. # Point of view - Brand: The overall presentation of the ad focuses on showcasing the product and its benefits, reinforcing the brand's identity and message. # Storyline - The scene opens with a woman stepping onto the Withings Body Segment scale, while a man looks on with interest. This moment aims to highlight the product in use and suggest that the scale can be used by couples, from the brand's perspective. - The ad then showcases the text "Celebrate moments together. Share the joy," emphasizing the emotional connection and shared wellness experience the product aims to promote, from the brand's perspective.

# Ad summary This ad showcases the Withings Body Segment scale and its related app. The ad shows an individual standing on the scale while the app displays a segmented body fat analysis. The ad calls out features like activity and sleep tracking, performance improvement, body composition analysis, and cardiovascular health. # Brand positioning Withings is positioned as a brand that puts your health data at your fingertips. Withings offers health tracking products that are modern and sleek, with a focus on full-body health tracking, not just weight. The brand pushes against the norm of simple weight tracking, focusing on advanced features that allow users to take a moment for themselves and truly understand their bodies. # Product The ad features the Withings Body Segment scale, a smart scale that analyzes body composition. It works by tracking activity and sleep in addition to providing data for performance improvement, body composition analysis, and cardiovascular health, all viewable through the Withings app. The scale measures body fat and muscle mass in different body segments. This product is for individuals who want a deeper, more holistic understanding of their health beyond just weight, addressing the need for comprehensive body analysis and personalized health insights. # Visual style The ad has a clean, minimalist aesthetic with a focus on functionality and information. It features soft, natural lighting and a neutral color palette, creating a calming and sophisticated feel. The ad's visual style aims for high scannability in feed with clear product callouts. # Hooks Headline: Body Segment Take a moment for yourself # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that consumers may be frustrated by a lack of detailed insight into their body composition beyond just weight. The ad shows "Body Segment" as the main title. # Value propositions - The Withings Body Segment scale provides a moment of self-care and awareness by segmenting the body to provide insights. # Benefits - Take a moment for yourself # Features - Activity and sleep tracking - Performance improvement - Body composition analysis - Cardiovascular health # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad conveys the brand's message through text and visuals, presenting the product and its features to potential customers. # Storyline - The ad opens with the text "Body Segment Take a moment for yourself," immediately establishing the scale's ability to segment the body to provide insights. The brand is using this to suggest that its product provides a moment of self-care and awareness. - Next, the ad transitions to show a woman standing on the scale with a phone in the foreground displaying a body analysis. This is the brand demonstrating how the scale works and what information it provides to the user, showing the ease of use and the level of detail available. - Finally, the ad shows a series of icons representing the scale's features. The brand is pointing out the scale's key features and reinforcing the value proposition of comprehensive health tracking.

# Ad summary This ad features a family in their home, celebrating a holiday together. The child in the family stands on a Withings Body Comp scale, while his parents smile and observe nearby. The image and text emphasize health and happiness within the family context. # Brand positioning Withings positions itself as a brand that integrates health and wellness into everyday family life. The brand appears to value a holistic approach to health, emphasizing not just physical well-being but also emotional happiness within a family context. Withings does not portray itself as a clinical or purely functional brand, but instead aligns with a lifestyle-oriented approach where health is a shared and celebrated experience. The brand embraces the cultural context of family and togetherness, particularly during holiday seasons. # Product The product featured is the Withings Body Comp scale, a device designed to provide comprehensive body composition analysis. It appears to be a sleek, modern-looking scale with a digital display, suitable for use by all members of the family, including children. The scale is presented as a tool for monitoring and maintaining health, fitting seamlessly into family routines and fostering a sense of shared well-being. The ad conveys that using the Withings Body Comp scale is not just about tracking weight, but about promoting overall health and happiness as a family. # Visual style The ad features a clean, lifestyle-oriented visual style with soft, natural lighting and muted colors. The production quality is high, suggesting a studio-shot or professionally styled photograph. The visual motifs include a family setting, cozy textures, and a focus on togetherness, which contributes to a warm and inviting aesthetic. The typography is simple and modern, seamlessly integrated into the image. The overall style mimics a platform-native look, similar to what one might find on Instagram, making it scannable and visually appealing in a social media feed. # Hooks Headline: None used # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The Withings Body Comp scale promotes family health and happiness, creating a sense of togetherness. # Benefits - Together in health and happiness. # Features - Body Comp scale # Call to action None used. # Social proof - None used. # Point of view - Customer: The family setting suggests that the ad aims to resonate with the audience's desire for health and happiness within their own family context, presenting the scale as an integral part of their lives. - Brand: The Withings branding, prominently displayed alongside the product, reinforces the brand's identity and values to create a brand association with family health. # Storyline - The ad opens with a visual of a family in their home, gathered on a rug in a softly lit room. This sets the stage by establishing the context of family life and holiday celebrations, indicating that the product is intended to integrate into everyday routines and special moments. The audience views this scene from a family perspective to create a sense of warmth and togetherness. - A young boy stands barefoot on the Withings Body Comp scale, centered on the rug. His father gently places a hand on his shoulder as his mother and sister look on. The point of this is to demonstrate the scale being used in a family setting, suggesting it is user-friendly and suitable for all ages. The audience sees this from a parent's POV, emphasizing care and involvement in their child's health. - The scene is grounded with the product and brand messaging at the bottom of the frame. The clear positioning emphasizes the theme of family health and happiness that is the point of focus in the image. The audience is viewing from a brand perspective to reinforce Withings' values and product benefits.

# Ad summary This ad shows a family in their home, highlighting a man using a Withings body scale that measures body segment metrics, which are displayed on the Withings app on a nearby phone. # Brand positioning Withings is presented as a brand focused on family health and well-being. The ad highlights how Withings products can integrate into daily life and routines, fostering a holistic approach to health monitoring. The setting of a modern home environment with family members around implies that Withings aims to be seen as a brand that aligns with the lifestyle of health-conscious consumers who value both personal and family wellness. The brand positioning is emotional, centered around fostering a sense of well-being and family togetherness through health awareness. # Product The product featured is the Withings body scale, a smart scale that measures weight and body composition. The scale is designed for anyone interested in monitoring their health metrics at home. It provides body segment metrics that can be viewed on the Withings app on a smartphone. The ad emphasizes its ease of use and integration into daily routines, as shown by the family setting. The scale addresses purchase barriers by illustrating its value in promoting family health awareness and monitoring individual progress. # Visual style The ad employs a clean and minimalist visual style, typical of lifestyle and tech product ads. The production quality is high, with professional lighting and staging that creates a sense of modern domesticity. The image treatment involves soft focus and warm color grading, enhancing the inviting atmosphere. The typography is simple and legible, contributing to the ad's scannability. # Hooks Headline: Body Segment # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - By using the product, families can focus more on health and well-being. # Benefits - A season of family and attention # Features - Body Segment # Call to action None used. # Social proof - None used. # Point of view - Brand: The ad predominantly uses the brand's point of view to showcase the product's features and benefits. This is evident in the introductory view of the man using the scale, the display of the app interface, and the concluding message that connects the product to family wellness. - Customer: The hand holding the smartphone displaying the Withings app, showing the man's body segment metrics, represents the user's perspective and emphasizes the product's ability to provide detailed insights for personal use. # Storyline - The ad opens with a man standing on a Withings scale in a bright home setting, as seen from the brand's perspective, conveying ease of use and seamless integration into daily life. The intention is to show how easily the product fits into a normal morning routine. - The viewpoint then shifts to a close-up of a hand holding a smartphone displaying the Withings app, showing the man's body segment metrics, from the perspective of a family member, illustrating the detailed insights provided by the product. The message is that the app gives you all the information you need to understand your body. - The ad concludes with the text “Body Segment. A season of family and attention”, with a brand voice. This reinforces the message that this product is designed to promote family health awareness.