How Vital Proteins Advertises on Meta

# Ad summary This ad features a fair-skinned woman in a green jacket holding a container of Vital Proteins Unflavored Collagen Peptides, promoting its benefits for skin, hair, nail, and joint support. # Brand positioning Vital Proteins positions itself as a provider of collagen-based supplements aimed at enhancing beauty and wellness from within. The brand emphasizes functional benefits like improving skin, hair, nail, and joint health. By offering 'unflavored' options, Vital Proteins appeals to consumers who prioritize clean eating and versatile product integration into their daily routines. This approach suggests a commitment to simplicity and efficacy, steering clear of overly complex or artificial formulations and focusing on the core benefits of collagen. # Product Vital Proteins Unflavored Collagen Peptides is a dietary supplement that supports skin, hair, nail, and joint health. It comes in a blue cylindrical container and contains 20g of collagen peptides per serving. The product is designed for easy integration into various foods and beverages due to its unflavored nature. It is derived from grass-fed and pasture-raised sources, appealing to health-conscious consumers. The packaging highlights the simplicity and purity of the product, aiming to address purchase barriers related to artificial ingredients or unwanted flavors in supplements. # Visual style The ad has a clean and bright visual style, typical of health and wellness product advertising. The production quality is high, with studio-style lighting and a focus on clear product presentation. The use of a plain background and a smiling woman contributes to a sense of approachability and trustworthiness. The image treatment includes subtle color grading to enhance the vibrancy of the product packaging and the model’s complexion, creating a visually appealing and easily scannable ad. # Hooks Headline: Unflavored Collagen Peptides # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - 20g Collagen Peptides per Serving for comprehensive support - Grass Fed + Pasture ensures high-quality collagen source - Unflavored for versatile use in various foods and beverages # Benefits - Skin support - Hair support - Nail support - Joint support # Features - 20g Collagen Peptides per Serving - Skin, Hair, Nail + Joint Support - Grass Fed + Pasture - UNFLAVORED # Call to action None used. # Social proof - None used. # Point of view - Brand: The text at the top ('If you'd ask us about our Unflavored Collagen Peptides') is from the brand's point of view, directly addressing the viewer and introducing the product. - Customer: The woman holding the product visually represents a customer who benefits from using the collagen peptides, showcasing the product's real-world appeal. # Storyline - The ad begins by rhetorically asking if the viewer would inquire about 'Unflavored Collagen Peptides', setting up the product as a topic of interest. The brand is speaking directly to the audience, positioning the product as a relevant and commonly sought-after solution for wellness needs, and initiating a conversation about the product's benefits and features.. This invites curiosity and positions the product as a topic of interest. The brand is speaking to the audience as if it is responding to a customer's question about the product, positioning it as a relevant solution for wellness needs. - A fair-skinned woman is shown holding the product, offering a visual endorsement of the brand. The customer is demonstrating the product and implies that the personification of the customer is confident and healthy. This is an example of how the product can fit seamlessly into an active and healthy lifestyle. The customer's perspective presents the product as accessible and easy to incorporate into daily life, aiming to build trust through visual association.

# Ad summary This ad showcases Vital Proteins Collagen & Protein Shake. The ad features a close-up shot of the shake being poured, highlighting its texture and consistency. It then transitions to a woman drinking the shake, emphasizing its convenience and appeal. # Brand positioning Vital Proteins is presented as a health and wellness brand focused on providing convenient and nutritious protein and collagen supplements. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, on-the-go protein solutions. The brand aligns with a lifestyle that values health, wellness, and convenience. The brand positioning is functional, emphasizing the performance benefits of collagen and protein. # Product The featured product is Vital Proteins Collagen & Protein Shake, a ready-to-drink shake designed for on-the-go consumption. It contains 30g of protein and 10g of collagen peptides. The shake is available in chocolate flavor and contains 0g of added sugar. The product is for individuals seeking a convenient and nutritious protein boost. The ad highlights the shake's high protein and collagen content, emphasizing its benefits for overall health and wellness. The ad addresses the purchase barrier of convenience by showcasing the shake's ready-to-drink format. # Visual style The ad has a polished aesthetic with bright lighting and smooth transitions. The production quality is high, resembling a commercial. The editing style includes quick cuts to maintain a dynamic pace. The audio-visual sync is timed to the music beats, enhancing the overall impact. # Hooks Spoken: 00:00–00:09 [Upbeat music] Text overlay: 00:00–00:09 VITAL PROTEINS / 00:01–00:07 30g / 00:01–00:07 collagen & protein shake Visual: 00:00–00:04: Close-up shot of thick, brown chocolate liquid being poured. The background is filled with the same liquid, creating a sense of depth. The lighting is bright and reflective, highlighting the texture of the liquid. The text "VITAL PROTEINS" is overlaid at the top, followed by "30g" and "collagen & protein shake" at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High protein and collagen content for health benefits - Ready-to-drink format for convenience # Benefits - Convenient on-the-go protein boost - Supports overall health and wellness # Features - 30g protein - 10g collagen peptides - Chocolate flavor - 0g Added Sugar # Call to action None used. # Social proof - None used. # Point of view - Customer 35% – The customer POV is communicated through a woman drinking the shake. - Brand 65% – The brand POV is communicated through product shots and text overlays. # Storyline - 00:00–00:04 The ad opens with a close-up shot of chocolate liquid being poured, creating a visually appealing texture. This is intended to capture the viewer's attention and introduce the product in an enticing way. The perspective is from the brand, showcasing the product's visual appeal. The tone is luxurious and indulgent. - 00:04–00:07 A carton of Vital Proteins Collagen & Protein Shake drops into the chocolate liquid, creating a splash. This reinforces the product's presence and highlights its packaging. The perspective is from the brand, emphasizing the product's integration into the visual narrative. The tone is dynamic and energetic. - 00:07–00:09 A woman is shown drinking the shake directly from the carton. This demonstrates the product's convenience and ease of use. The perspective shifts to the customer, showcasing the product's practical application. The tone is casual and relatable.

# Ad summary This ad features a man who identifies as a busy dad. He states that he has teamed up with Vital Proteins to help keep his skin, hair, and joints at their best. He adds a serving of collagen to his coffee every morning. # Brand positioning Vital Proteins is presented as a brand that supports overall wellness, specifically targeting busy individuals who want to maintain their skin, hair, and joint health. The brand aligns with a lifestyle of convenience and self-care, offering a simple solution to incorporate collagen into one's daily routine. The brand positions itself as a functional choice, focusing on the tangible benefits of collagen supplementation. The ad does not directly address competitor behaviors but implies that Vital Proteins offers an easy and effective way to stay vital. # Product Vital Proteins Collagen Peptides is a dietary supplement designed to support skin, hair, and joint health. The product comes in a blue container and is unflavored. The ad shows the man adding one serving of the collagen peptides to his coffee every morning. The product is for busy individuals who want to maintain their skin, hair, and joint health. The ad addresses the purchase barrier of time by showing how easy it is to incorporate the product into a daily routine. # Visual style The ad has a polished commercial aesthetic with natural lighting and smooth transitions. The editing style is simple and straightforward, with static shots and minimal camera movement. The production quality is high, giving the ad a clean and professional look. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:07 As a busy dad, I've teamed up with Vital Proteins to help keep my skin, hair, and joints at their best with one serving of collagen every morning in my coffee. Text overlay: 00:00–00:01 #VITALPARTNER / 00:00–00:01 As a busy dad / 00:02–00:04 skin, hair, and joints** / 00:04–00:05 at their best / 00:05–00:06 with one serving / 00:06–00:07 of collagen every / 00:07–00:07 my coffee Visual: 00:00–00:02 A man stands at a round table with a glass top and a wooden base. On the table are a coffee maker, a mug, a container of Vital Proteins Collagen Peptides, a candle, and two small plants. The man is wearing a black shirt and blue pants. He is making coffee. The camera is stationary and shows a medium shot of the man and the table. The lighting is natural. The background is a wall with a wooden shelf and wine glasses hanging from it. / 00:02–00:03 Close-up shot of the coffee maker filling the mug with coffee. The container of Vital Proteins Collagen Peptides is visible in the background. The camera is stationary and the lighting is natural. / 00:03–00:06 A hand opens the container of Vital Proteins Collagen Peptides and scoops a serving of the powder into the mug of coffee. The camera is stationary and the lighting is natural. / 00:06–00:07 The man is sitting at the table and drinking his coffee. The container of Vital Proteins Collagen Peptides is visible on the table. The camera is stationary and shows a medium shot of the man and the table. The lighting is natural. The background is a window with a view of trees. # Funnel stage Consideration # Pain points The ad implies that busy dads may struggle to maintain their skin, hair, and joint health due to lack of time or energy. "As a busy dad..." # Value propositions - Easy to incorporate into daily routine - One serving of collagen every morning in my coffee # Benefits - Helps keep my skin, hair, and joints at their best # Features - Collagen Peptides - 20g Collagen Peptides per Serving - Skin, Hair, Nail + Joint Support** - Grass Fed + Pasture Raised - Unflavored # Call to action shop now # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a man who identifies as a busy dad and uses the product. # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a man standing at a table with a coffee maker and a container of Vital Proteins Collagen Peptides. He states that as a busy dad, he has teamed up with Vital Proteins to help keep his skin, hair, and joints at their best. This is conveyed from the perspective of the man, who is speaking directly to the camera in a casual and friendly tone. The intention is to introduce the product and its benefits. - 00:07–00:08 00:07–00:08 The man is shown drinking his coffee. This is conveyed from the perspective of the man, who is demonstrating how he incorporates the product into his daily routine. The intention is to show how easy it is to use the product. - 00:08–00:10 00:08–00:10 The ad shows a close-up of the Vital Proteins Collagen Peptides container. The text overlay "shop now" appears on the screen. This is conveyed from the perspective of the brand, who is promoting the product and encouraging viewers to purchase it. The intention is to drive sales.

# Ad summary This ad features a male creator promoting Vital Proteins Collagen & Protein Shake. He highlights the convenience of the ready-to-drink shake, emphasizing its high protein and collagen content for on-the-go consumption. # Brand positioning Vital Proteins is presented as a health and wellness brand focused on providing convenient and effective protein and collagen supplements. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, on-the-go nutritional solutions. The brand aligns with a lifestyle that values fitness, health, and convenience, pushing against the norms of traditional protein powders that require mixing and preparation. The brand positioning is functional, emphasizing performance and simplicity. # Product The Vital Proteins Collagen & Protein Shake is a ready-to-drink shake designed for convenient protein and collagen supplementation. It contains 30 grams of protein and 10 grams of collagen peptides. The product is for individuals seeking a quick and easy way to consume protein and collagen, particularly those with active lifestyles. The USPs include its ready-to-drink format, high protein content, and added collagen. The ad addresses the purchase barriers of time and convenience by highlighting that there is "no scoop, no mess, just shake and go." # Visual style The ad has a UGC feel with natural lighting and casual setting. The editing style is simple with static shots and smooth transitions. The production quality is a hybrid of polished and raw, supporting the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03 I'm teaming up with Vital Proteins to show you their new ready to drink collagen and protein shake. Text overlay: 00:00–00:09 #VITALPARTNER / 00:00–00:01 I'm teaming up (Caption) / 00:01–00:02 Proteins to show (Caption) / 00:02–00:03 ready to drink (Caption) Visual: 00:00–00:01 Close-up shot of a Vital Proteins Collagen & Protein Shake in chocolate flavor inside a refrigerator. The background is blurred, showing other items in the fridge. The lighting is bright and even. Text overlay indicates the creator is partnering with Vital Proteins. / 00:01–00:02 A man (25-35, white, wearing a black t-shirt and patterned shorts) opens a stainless steel refrigerator in a home kitchen. A small dog is visible in the background. The camera is stationary and at eye level. / 00:02–00:03 The man holds up the Vital Proteins shake, opens it, and takes a drink. He is smiling slightly. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of inconvenient protein supplementation. Many protein products require mixing, measuring, and preparation, which can be time-consuming and messy. The ad highlights the ready-to-drink format as a solution to this problem: "No scoop, no mess, just shake and go." # Value propositions - Convenience: Ready-to-drink format eliminates the need for mixing and preparation. - High Protein and Collagen Content: Provides a substantial amount of protein and collagen in a single serving. # Benefits - Convenient protein and collagen supplementation - No scoop, no mess - Shake and go # Features - 30 grams of protein - 10 grams of collagen peptides - Ready to drink # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer/creator who is using and promoting the product. # Storyline - 00:00–00:02 00:00–00:02 The creator opens his refrigerator and grabs a Vital Proteins Collagen & Protein Shake. This is intended to show the product is easily accessible and part of his routine. - 00:02–00:04 00:02–00:04 The creator drinks the shake. This is intended to show the product is ready to drink and easy to consume. - 00:04–00:09 00:04–00:09 The creator walks towards his home gym, holding the shake. This is intended to show the product is convenient for on-the-go consumption, especially before or after workouts.

# Ad summary This ad showcases Vital Proteins Collagen Peptides and Collagen Protein Shakes. It highlights the benefits of collagen for skin, hair, nail, and joint support, and the convenience of the protein shake format. # Brand positioning Vital Proteins is presented as a health and wellness brand focused on providing collagen-based products to support overall vitality. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective protein and collagen supplements. The brand aligns with a lifestyle that values health, wellness, and convenience, offering products that are easy to incorporate into daily routines. The brand positioning is both functional, emphasizing the performance benefits of collagen, and emotional, promoting a sense of vitality and well-being. The ad features both the Collagen Peptides powder and the Collagen Protein Shake, catering to different preferences for consumption. # Product The ad features Vital Proteins Collagen Peptides, an unflavored powder supplement that provides 20g of collagen peptides per serving, supporting skin, hair, nail, and joint health. It is made from grass-fed and pasture-raised sources. The ad also features Vital Proteins Collagen Protein Shakes, which contain 30g of collagen and protein with 0g of added sugar. The protein shake is presented as a convenient, ready-to-drink option for those seeking a quick and easy way to incorporate collagen and protein into their diet. The ad addresses the purchase barrier of convenience by showcasing the ready-to-drink shake, making it easier for consumers to maintain their collagen intake on the go. The ad emphasizes the benefits of collagen for overall health and beauty, positioning the products as a worthwhile investment in one's well-being. # Visual style The ad has a clean and bright aesthetic with a focus on product visibility. The editing style includes static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is moderate, allowing viewers to absorb the information presented. The cuts are timed to the music beats, creating a cohesive audio-visual experience. # Hooks Spoken: 00:01–00:04 Shake it up with all the benefits of Vital Proteins collagen peptides. Text overlay: 00:01–00:02 Protein Visual: 00:01–00:02 A spoonful of light brown powder is shown being added to a clear blender with a black lid. The container of Vital Proteins Collagen Peptides is visible inside the blender. The background remains light blue. The camera is stationary, focusing on the action of adding the powder. / 00:02–00:04 The blender is shown in operation, mixing the collagen powder with other ingredients. The background is light blue. The camera is stationary, capturing the blending process. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a convenient and effective way to incorporate collagen and protein into one's daily diet. The ad shows the protein shake as a quick and easy solution for those seeking to maintain their collagen intake on the go. # Value propositions - Collagen Peptides: Supports overall vitality with grass-fed and pasture-raised collagen. - Collagen & Protein Shake: Convenient and healthy way to get 30g of collagen and protein with 0g of added sugar. # Benefits - Supports skin, hair, nail, and joint health - Provides a convenient source of collagen and protein # Features - 20g Collagen Peptides per Serving - Skin, Hair, Nail + Joint Support - Grass Fed + Pasture Raised - 30 g Collagen & Protein Shake - 0 g Added Sugar # Call to action None used. # Social proof - None used. # Point of view - Brand 75% – The brand POV is communicated through product shots, demonstrations, and on-screen text highlighting product features and benefits. - Customer 25% – The customer POV is communicated through a woman drinking the protein shake, implying enjoyment and satisfaction. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a container of Vital Proteins Collagen Peptides. The intention is to introduce the product and brand to the viewer. The perspective is from the brand, showcasing its product in a clean, appealing manner. The tone is informative and inviting. - 00:01–00:02 00:01–00:02 A spoonful of the collagen powder is added to a blender. This demonstrates how the product can be used and integrated into a daily routine. The perspective is from the brand, showing the product in action. The tone is practical and instructional. - 00:02–00:06 00:02–00:06 The blender is shown mixing the collagen powder with other ingredients. This continues to demonstrate the product's use and versatility. The perspective is from the brand, highlighting the ease of use. The tone is informative and encouraging. - 00:06–00:09 00:06–00:09 A woman is shown drinking a Vital Proteins Collagen Protein Shake. This introduces the ready-to-drink format of the product. The perspective shifts to a customer enjoying the product, emphasizing its convenience. The tone is positive and aspirational.

# Ad summary This ad features a woman sharing her post-run routine, which includes stretching, a Vital Proteins collagen smoothie, and recovery boots. She emphasizes the importance of these non-negotiable steps for her recovery and highlights the benefits of Vital Proteins for hair, skin, nail, and joint health. # Brand positioning Vital Proteins is presented as a brand focused on supporting overall wellness, particularly for active individuals. The brand is positioned as a key part of a healthy lifestyle, emphasizing functional benefits like supporting hair, skin, nail, and joint health. The brand aligns with a health-conscious and active lifestyle, promoting the idea that their collagen peptides can enhance recovery and well-being. The brand positioning is functional, focusing on the tangible health benefits of their product. # Product The featured product is Vital Proteins Collagen Peptides, an unflavored supplement designed to support skin, hair, nail, and joint health. The ad highlights that it contains 20g of collagen peptides per serving and is grass-fed and pasture-raised. The product is shown being added to a smoothie, suggesting a convenient and tasty way to incorporate it into one's diet. The ad addresses the purchase barrier by showcasing its ease of use and multiple health benefits, making it appealing to those seeking to improve their overall wellness. # Visual style The ad has a UGC feel with natural lighting and simple editing. The production quality is decent, giving it a relatable and authentic vibe. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:01 Female 1: After a run there are a few non-negotiables. Text overlay: 00:00–00:01 POST RUN NON-NEGOTIABLES✨ / 00:00–00:01 #vitalpartner Visual: 00:00–00:01 The woman stands in a hallway with white walls and a shoe rack in the background. She is wearing a white tank top and yellow athletic shorts, posing with a playful expression. The camera is stationary and at eye level, capturing her full figure. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that post-run recovery can be challenging and time-consuming. The frustration is signaled by the need for a routine to address the physical stress on the body after a run. # Value propositions - Convenient and tasty way to incorporate collagen into one's diet - Supports overall wellness, particularly for active individuals # Benefits - Supports your hair, skin, nail, and joint health efforts # Features - 20g Collagen Peptides per Serving - Skin, Hair, Nail + Joint Support - Grass Fed + Pasture Raised - Unflavored # Call to action None used. # Social proof - "Lately I've been obsessed with my collagen smoothie" – Female 1 (Customer) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her personal routine and experiences. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a woman posing in athletic wear, setting the stage for a post-run routine. The message is to introduce the topic of the video, which is about post-run essentials. The perspective is from the creator, sharing her personal routine, conveyed through a casual and relatable tone. - 00:01–00:02 00:01–00:02 The woman is shown using a foam roller, emphasizing the importance of stretching after a run. The message is to highlight the first step in her post-run recovery. The perspective is from the creator, demonstrating her routine, conveyed through a visual demonstration. - 00:02–00:06 00:02–00:06 The woman prepares a smoothie, adding Vital Proteins Collagen Peptides to the mix. The message is to showcase the second essential step: incorporating collagen for health benefits. The perspective is from the creator, sharing her personal recipe, conveyed through a step-by-step demonstration. - 00:06–00:09 00:06–00:09 The woman is shown enjoying her smoothie while using recovery boots. The message is to highlight the final step in her routine, combining nutrition and recovery tools. The perspective is from the creator, enjoying the benefits of her routine, conveyed through a relaxed and satisfied demeanor.

# Ad summary An influencer promotes Vital Proteins Collagen & Protein Shake as a convenient on-the-go protein source. # Brand positioning Vital Proteins is presented as a brand focused on providing convenient and nutritious protein solutions. The ad highlights the brand's ready-to-drink protein shake with collagen, positioning it as a perfect option for individuals who are always on the go. The brand aligns with a lifestyle that values health and convenience, offering a functional product that supports daily protein intake without requiring preparation or mixing. The brand aims to occupy the space of a convenient and nutritious protein supplement, appealing to health-conscious consumers who need a quick and easy option. # Product The Vital Proteins Collagen & Protein Shake is a ready-to-drink protein shake designed for on-the-go consumption. It contains 30 grams of protein and collagen. The shake is packaged in an 11 fl oz (325 mL) carton and is available in chocolate flavor. The product is positioned as a convenient option for those who are always on the go, addressing the need for a quick and easy protein source. The inclusion of collagen suggests additional benefits beyond protein intake, appealing to consumers interested in overall wellness. # Visual style The ad has a polished UGC feel, with bright lighting and a clean background. The editing is minimal, with static shots and smooth transitions. The production quality is high-end, supporting the intended tone of a reliable and trustworthy product. # Hooks Spoken: I'm teaming up with Vital Proteins to show you their ready to drink protein shake with collagen, this has 30 grams of protein, perfect for if you're always on the go like I am. Text overlay: 00:00–00:07 #vitalpartner Visual: 00:00–00:07: A woman with long blonde hair, wearing a white strapless top and gold jewelry, stands in a kitchen. She holds a Vital Proteins Collagen & Protein Shake (chocolate flavor) in her left hand and gestures with her right hand. The background includes light wood cabinets and a white countertop with various items. The camera is stationary and selfie-style, focusing on the woman's upper body and face. The lighting is bright and natural. # Funnel stage Consideration # Pain points The ad implies that the target audience struggles with finding convenient and quick protein sources due to a busy lifestyle. The influencer states, "perfect for if you're always on the go like I am," suggesting that the product solves the problem of needing a protein boost while being time-constrained. # Value propositions - Convenient protein source with added collagen benefits - High protein content in a ready-to-drink format # Benefits - Perfect for if you're always on the go # Features - Ready to drink protein shake - With collagen - 30 grams of protein # Call to action cheers and shop now! # Social proof - None used. # Point of view - Customer 100% – The ad is presented from the perspective of an influencer who is partnering with the brand to promote the product. # Storyline - 00:00–00:07 The influencer introduces the Vital Proteins Collagen & Protein Shake, highlighting its convenience and protein content. - 00:04–00:07 The influencer states that the shake is perfect for people who are always on the go. - 00:07–00:08 The influencer ends the ad with a cheers and a call to action to shop now.

# Ad summary This ad promotes Vital Proteins Collagen Peptides as a solution to declining collagen production that begins around age 30. The ad uses a split-screen format to show people of different ages using the product in various ways, highlighting its benefits for hair, skin, and joints. # Brand positioning Vital Proteins is presented as a health and wellness brand focused on providing collagen-based supplements to support overall health and beauty. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for maintaining healthy hair, skin, and joints as collagen production declines with age. The brand aligns with a lifestyle that values proactive health and wellness, targeting individuals who are conscious about their appearance and physical well-being. The brand positioning is both functional, emphasizing the performance benefits of collagen, and emotional, promoting confidence and well-being through improved physical health and appearance. # Product Vital Proteins Collagen Peptides is a supplement designed to support hair, skin, and joint health. The product is presented as a solution to the natural decline in collagen production that begins around age 30. The ad shows the product being used by people of various ages, implying it is suitable for anyone looking to maintain or improve their collagen levels. The product is a powder that can be easily added to various beverages, such as coffee or smoothies, making it a convenient addition to daily routines. The ad addresses the purchase barrier of aging-related health concerns by offering a simple, accessible solution to support overall well-being. # Visual style The ad has a clean and modern aesthetic with bright lighting and a focus on showcasing the product in various everyday settings. The editing style includes quick cuts and split-screen transitions to maintain a fast pace and highlight different aspects of the product and its users. The production quality is polished, giving the ad a professional and trustworthy feel. The pacing is consistent, with cuts timed to the music beats, creating a dynamic and engaging viewing experience. # Hooks Text overlay: 00:01–00:05 Bad news: / 00:01–00:05 Collagen production begins to decline around age 30. Visual: 00:00–00:01 A split-screen shows four different scenes. Top left: A person with fair skin and green sleeves uses a milk frother in a light green mug. Top right: A blue can of Vital Proteins Collagen Peptides sits on a table next to the mug. Second row, left: A person with fair skin and long dark hair lies down in a yellow shirt. Second row, right: A person stirs a light green mug with a blue can of Vital Proteins Collagen Peptides next to it. Third row, left: A person with medium skin and a beard opens a blue can of Vital Proteins Collagen Peptides in a bright kitchen with a window and flowers. Third row, right: A white toaster and various kitchen items are visible in the background. # Funnel stage Middle of funnel (Consideration) # Pain points Collagen production begins to decline around age 30. # Value propositions - Supports hair, skin, and joints at any age. # Benefits - Vital Proteins can help support your hair, skin, and joints at any age. # Features - Collagen Peptides # Call to action None used. # Social proof - None used. # Point of view - Customer 80% – The ad features various people using the product in their daily routines, creating a relatable and user-focused perspective. - Brand 20% – The ad includes text overlays and product shots that directly promote the brand and its benefits. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a split-screen showing four different scenes: a person using a milk frother in a mug, a person lying down, a person stirring a mug with a can of Vital Proteins Collagen Peptides next to it, and a person opening a can of Vital Proteins Collagen Peptides in a kitchen. This establishes the product's versatility and integration into various lifestyles. - 00:01–00:05 00:01–00:05 The ad transitions to a split-screen showing a woman looking at her face in a mirror and a hand adding a spoonful of Vital Proteins Collagen Peptides to a glass. This highlights the concern about aging and introduces the product as a solution. - 00:05–00:09 00:05–00:09 The ad shows a close-up of the collagen powder being added to the glass, followed by a shot of the Vital Proteins Collagen Peptides can on a tennis court. This emphasizes the product's ease of use and its association with an active lifestyle.

# Ad summary A woman shows how she uses Vital Proteins collagen peptides in her coffee every morning to support hair, skin, nail, and joint health. # Brand positioning Vital Proteins is presented as a health and wellness brand that offers collagen peptides to support hair, skin, nail, and joint health. The brand aligns with a lifestyle focused on self-care and beauty from within, promoting the idea that adding a simple supplement to your daily routine can enhance your overall well-being. The brand positions itself as a provider of functional products that seamlessly integrate into everyday life, specifically targeting consumers who are health-conscious and seeking convenient ways to improve their physical appearance and joint health. # Product Vital Proteins Collagen Peptides are presented as a supplement that supports hair, skin, nail, and joint health. The product is packaged in a light blue container with the brand name prominently displayed. The ad shows the product being added to coffee, suggesting it is easy to incorporate into a daily routine. The product is for anyone looking to improve their physical appearance and joint health. The ad highlights that one daily serving supports hair, skin, nails, and joints, emphasizing the product's multiple benefits. The packaging also notes that it is now with 90% less plastic, addressing environmental concerns. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is decent, suggesting a hybrid approach between user-generated content and a polished commercial. The pacing is consistent with static shots and smooth transitions. The audio and visual elements are synced, with text overlays appearing as the woman speaks. # Hooks Spoken: 00:00–00:04 I'm partnering with Vital Proteins to show you their collagen peptides Text overlay: 00:00–00:04 #VitalPartner / 00:00–00:04 I'm partnering with Vital Proteins to show you their collagen peptides Visual: 00:00–00:04 A woman with long dark hair and red nails stands in a kitchen with white tile countertops and dark wood cabinets. She wears a black top and gold bracelets. She opens a container of Vital Proteins Collagen Peptides and adds a scoop to a glass of iced coffee. The camera is stationary and at eye level. # Funnel stage Consideration # Pain points The ad implies that viewers may be experiencing issues with their hair, skin, nails, or joints. The ad addresses the frustration of not having healthy hair, skin, nails, and joints. This is implied through the ad's focus on the benefits of the product. # Value propositions - One daily serving supports hair, skin, nails, and joint health. - Easy to incorporate into a daily routine by adding to coffee. # Benefits - Supports hair - Supports skin - Supports nails - Supports joint health # Features - Collagen peptides - One daily serving # Call to action Shop now and glow on # Social proof - "I'm partnering with Vital Proteins to show you their collagen peptides that I add to my coffee every morning" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who uses and enjoys the product. # Storyline - 00:00–00:04 00:00–00:04 The creator states that she is partnering with Vital Proteins to show their collagen peptides. - 00:04–00:07 00:04–00:07 The creator states that one daily serving supports hair, skin, nails, and joint health. - 00:07–00:09 00:07–00:09 The creator encourages viewers to shop now and glow on.

# Ad summary This ad for Vital Proteins Collagen Peptides uses a grid of images to highlight the benefits of the product. The ad emphasizes that the product is science-backed and good for healthy hair, skin, nails, and joints. # Brand positioning Vital Proteins is presented as a leader in the collagen space, offering a science-backed product that supports overall health and wellness. The brand aligns with an active and healthy lifestyle, as suggested by the visuals of people exercising and enjoying the outdoors. The brand positions itself as a premium option, focusing on quality ingredients and tangible health benefits, such as healthy hair, skin, nails, and joints. The brand aims to occupy the space of a trusted and effective supplement provider, emphasizing the functional benefits of its collagen peptides. # Product Vital Proteins Collagen Peptides is a supplement designed to support healthy hair, skin, nails, and joints. The product is presented as a simple, science-backed solution for overall wellness. The ad highlights that it contains only one simple ingredient: collagen. The product is shown as a powder that can be easily added to various beverages or foods. The ad addresses the purchase barrier by emphasizing the science-backed nature of the product, suggesting it is a reliable and effective choice for those seeking to improve their health and appearance. # Visual style The ad has a clean and polished aesthetic with bright, natural lighting. The editing style is static, with no transitions between the grid of images. The production quality is high-end, giving a commercial feel. The pacing is slow and consistent, with each text overlay appearing for a few seconds. The audio-visual sync is minimal, with the text overlays appearing independently of the music. # Hooks Text overlay: 00:00–00:03: The leaders in collagen for a reason. Visual: 00:00–00:01: A grid of eight images is displayed. Top left: A hand holding a tennis ball and racket against a blue sky. Top right: A container of Vital Proteins Collagen Peptides on a blue surface with a tennis racket. Middle left: A person lying down with the product container next to them. Middle right: A woman looking in a mirror. Bottom left: A close-up of a woman's face with freckles. Bottom right: A woman stretching her leg on a tennis court. Bottom center: An open container of Vital Proteins powder with a spoon. / 00:01–00:03: The same grid of images is displayed. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implicitly addresses the desire for overall health and wellness, particularly in terms of appearance and joint health. The ad suggests that the product is a simple and effective solution for those seeking to improve their hair, skin, nails, and joints. # Value propositions - The leaders in collagen for a reason (Implies superior quality and effectiveness) - One simple ingredient (Highlights purity and ease of use) - Science-backed (Reinforces credibility and reliability) - For healthy hair, skin, nails, and joints (Connects product to tangible health improvements) # Benefits - For healthy hair - For healthy skin - For healthy nails - For healthy joints # Features - Collagen Peptides - One simple ingredient - Science-backed # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's official voice, highlighting product claims and benefits. # Storyline - 00:00–00:01 The ad opens with a grid of images showcasing various aspects of the product and its benefits. - 00:01–00:03 00:01–00:03: Text overlay appears stating, "The leaders in collagen for a reason," positioning the brand as a top choice in the market. This is conveyed from the brand's perspective, aiming to establish credibility and trust. - 00:03–00:04 00:03–00:04: Text overlay appears stating, "One simple ingredient," highlighting the product's simplicity and purity. This is conveyed from the brand's perspective, emphasizing the ease of use and natural composition of the product. - 00:04–00:06 00:04–00:06: Text overlay appears stating, "Science-backed," reinforcing the product's credibility and effectiveness. This is conveyed from the brand's perspective, aiming to assure customers of the product's reliability. - 00:06–00:08 00:06–00:08: Text overlay appears stating, "For healthy hair, skin, nails, and joints," listing the key benefits of the product. This is conveyed from the brand's perspective, highlighting the tangible health improvements users can expect. - 00:08–00:09 00:08–00:09: The brand logo and tagline, "Stay Vital," appear, reinforcing brand recognition and identity. This is conveyed from the brand's perspective, solidifying the brand's message of vitality and overall wellness.

# Ad summary This ad compares Vital Proteins Collagen & Protein Shake to other protein shakes with artificial sweeteners. The ad highlights that Vital Proteins Collagen & Protein Shake has 30g of protein, 0g of added sugar, and adds collagen. # Brand positioning Vital Proteins is presented as a health-conscious brand that prioritizes natural ingredients and added benefits. The brand positions itself as a superior alternative to protein shakes with artificial sweeteners by offering a product with 30g of protein, 0g of added sugar, and added collagen. The brand aligns with a lifestyle focused on health and wellness, pushing against the norm of artificial additives in protein supplements. The brand positioning is both functional, emphasizing the high protein content and lack of added sugar, and emotional, promoting a sense of health and well-being. # Product The featured product is Vital Proteins Collagen & Protein Shake, specifically the chocolate flavor. It is a ready-to-drink protein shake designed for individuals seeking a convenient and nutritious supplement. The shake contains 30g of protein and 10g of collagen peptides, with 0g of added sugar. The product is presented as a healthier alternative to protein shakes with artificial sweeteners. The ad highlights the benefits of collagen, suggesting it enhances the shake's overall value. The shake is packaged in an 11 fl oz (325 ml) carton, making it easy to consume on the go. The ad aims to convince viewers that this product is worth trying due to its high protein content, absence of added sugar, and the inclusion of collagen. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and clean backgrounds. The editing style is simple with static shots and smooth transitions. The production quality is high, giving a professional feel. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:03: Why would we show you a protein shake with artificial sweeteners? Text overlay: 00:00–00:03: Added Artificial Sweeteners / 00:00–00:03: Unnamed competitor protein shake Visual: 00:00–00:03: A protein shake covered with a white cloth is shown against a light blue background. A black and white striped straw sticks out of the top. Text overlays indicate "Added Artificial Sweeteners" and "Unnamed competitor protein shake." The camera is stationary, and the lighting is bright and even. # Funnel stage Consideration # Pain points The ad addresses the concern of artificial sweeteners in protein shakes, which many health-conscious consumers try to avoid. "Why would we show you a protein shake with artificial sweeteners?" # Value propositions - High protein content (30g) for muscle support and satiety - Zero added sugar for a guilt-free consumption - Added collagen for additional health benefits # Benefits - Healthier alternative to protein shakes with artificial sweeteners - Convenient and nutritious supplement # Features - 30 g Protein Shake - 0 g Added Sugar - Adds Collagen # Call to action None used. # Social proof - None used. # Point of view - Brand 65% – The brand voice is used to highlight the product's benefits and compare it to competitors. - Customer 35% – A customer is shown drinking the shake, implying satisfaction and real-world use. # Storyline - 00:00–00:03 00:00–00:03: The ad begins by showing a protein shake covered by a white cloth, with text overlays indicating it contains "Added Artificial Sweeteners" and is an "Unnamed competitor protein shake." The message is to highlight the negative aspects of competitor products. The perspective is from the brand, contrasting its product with others. The tone is critical and informative. - 00:03–00:07 00:03–00:07: A hand reveals a Vital Proteins Collagen & Protein Shake, with a text overlay indicating that it "Adds Collagen." This is a direct response to the previous shot, presenting the brand's product as a superior alternative. The perspective is from the brand, showcasing the benefits of its product. The tone is positive and persuasive. - 00:07–00:09 00:07–00:09: A woman drinks the Vital Proteins shake, with text overlays highlighting "30 g Protein Shake" and "0 g Added Sugar." This reinforces the product's key benefits and targets health-conscious consumers. The perspective shifts to a customer using the product, emphasizing its appeal. The tone is satisfying and reassuring.

# Ad summary This ad compares Vital Proteins Collagen & Protein Shake to other protein shakes, highlighting the benefits of Vital Proteins' product. # Brand positioning Vital Proteins is presented as a health-conscious brand that prioritizes high-quality ingredients and nutritional value in its products. The brand aims to occupy a space in the consumer's mind as a provider of protein shakes that are superior to competitors due to their inclusion of collagen peptides, absence of artificial sweeteners and carrageenan, and high protein content. The brand aligns with a lifestyle focused on health and wellness, pushing against the norm of using artificial ingredients in protein shakes. The brand positioning is both functional, emphasizing the nutritional benefits, and emotional, appealing to consumers who care about what they put into their bodies. # Product The Vital Proteins Collagen & Protein Shake is a ready-to-drink protein shake designed for individuals seeking a convenient and nutritious protein source. The shake contains 30g of high-quality protein and 10g of collagen peptides. It is available in chocolate flavor and is flavored with other natural flavors. The shake contains 0g of added sugar and is free from artificial sweeteners and carrageenan. The ad highlights these features as unique selling points, addressing the purchase barrier of consumers being wary of artificial ingredients and added sugars in protein shakes. The product is presented as a healthier alternative to other protein shakes on the market. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation and clear text overlays. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Hooks Spoken: 00:00–00:09 [Upbeat music] Text overlay: 00:00–00:09 Us / 00:00–00:02 10g of Collagen Peptides / 00:00–00:02 No Artificial Sweeteners / 00:00–00:02 No Carrageenan Visual: 00:00–00:02: A hand holds a Vital Proteins Collagen & Protein Shake against a light gray background. The packaging is blue and brown, with text indicating "Vital Proteins Collagen & Protein Shake," "30g Total Protein," "Chocolate," and "0g Added Sugar." Text overlays below the product read "10g of Collagen Peptides," "No Artificial Sweeteners," and "No Carrageenan." # Funnel stage Middle of funnel (Consideration) # Pain points Consumers are wary of artificial ingredients and added sugars in protein shakes. # Value propositions - High-quality protein shake with collagen peptides and no artificial ingredients # Benefits - Convenient protein source - Healthier alternative to other protein shakes # Features - 30g of high-quality protein - 10g of collagen peptides - 0g of added sugar - No artificial sweeteners - No carrageenan # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, highlighting the product's features and benefits. # Storyline - 00:00–00:02 The ad begins by showcasing the Vital Proteins Collagen & Protein Shake, emphasizing its positive attributes. - 00:02–00:06 The ad then transitions to a comparison with "Them," representing competitor products, highlighting their negative attributes. - 00:06–00:09 The ad returns to showcasing the Vital Proteins shake, reinforcing its high-quality protein content and collagen peptides.

# Ad summary A female creator promotes Vital Proteins Collagen & Protein Shake. She highlights the benefits of the shake, including 30 grams of protein with collagen to support hair, skin, nails, and joints. # Brand positioning Vital Proteins is presented as a brand focused on providing collagen-based supplements to support overall wellness. The brand aims to occupy a space in the consumer's mind as a provider of convenient and effective solutions for hair, skin, nails, and joint health. The brand aligns with a lifestyle that values health and beauty from within, promoting the benefits of collagen peptides in an easy-to-consume format. The brand positioning is both functional, highlighting the performance aspects of collagen and protein, and emotional, appealing to the desire for healthy hair, skin, nails, and joints. The brand offers collagen peptides in a protein shake format. # Product The featured product is Vital Proteins Collagen & Protein Shake, a ready-to-drink shake designed to support hair, skin, nails, and joints. It contains 30 grams of protein with collagen peptides. The shake is available in chocolate flavor. The product is for individuals seeking a convenient way to incorporate collagen and protein into their diet to support their overall wellness and beauty. The ad emphasizes the convenience of the shake, highlighting that it has all the benefits of Vital Proteins collagen peptides in a protein shake format. The ad addresses the purchase barrier of convenience by showcasing the ready-to-drink format. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is clean but not overly polished, giving it an authentic vibe. The pacing is consistent, with static shots and smooth transitions. The audio-visual sync is well-maintained, with voiceover lines matching the visuals. # Hooks Spoken: 00:00–00:01 Female 1: This video is sponsored by Vital Proteins. Text overlay: 00:00–00:10 #VitalPartner / 00:00–00:02 this video is sponsored by Vital Proteins Visual: 00:00–00:01 A woman with dark hair pulled back, wearing a gray t-shirt and shorts, sits on a beige couch in a living room. She is opening a Vital Proteins Collagen & Protein Shake. The background includes a framed picture on the wall and a window with natural light. # Funnel stage Consideration # Pain points The ad implies that it can be difficult to incorporate collagen and protein into one's diet. The ad addresses this by offering a convenient, ready-to-drink shake that combines both collagen and protein. # Value propositions - Convenient way to get collagen and protein - All the benefits of Vital Proteins collagen peptides now in a protein shake # Benefits - Support hair - Support skin - Support nails - Support joints # Features - 30 grams of protein - Collagen peptides # Call to action Shop Vital Proteins now # Social proof - One sip and you'll know why I'm obsessed – Female 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a customer who is also a creator, sharing her experience and endorsement of the product. # Storyline - 00:00–00:01 The video opens with a woman sitting on a couch, holding a Vital Proteins Collagen & Protein Shake. - 00:00–00:01 She states that the video is sponsored by Vital Proteins, establishing the brand partnership and setting the context for the ad. - 00:01–00:03 The woman opens the shake and takes a sip, transitioning to a shot of the product on a desk with flowers and a laptop. - 00:02–00:05 She highlights the benefits of the shake, stating that it contains 30 grams of protein with collagen to support hair, skin, nails, and joints. - 00:05–00:08 The woman holds up the shake, emphasizing that it has all the benefits of Vital Proteins collagen peptides now in a protein shake. - 00:08–00:10 She takes another sip, expressing her obsession with the product and encouraging viewers to try it.

# Ad summary A woman shares her ideal morning routine, which includes drinking a Vital Proteins Collagen + Protein Shake before her workout. # Brand positioning Vital Proteins is presented as a brand that offers convenient and nutritious protein shakes. The brand is positioned as a part of an active and healthy lifestyle, providing a quick and easy way to get protein and collagen. The ad aligns with a functional approach, focusing on the performance benefits of the product. # Product The Vital Proteins Collagen + Protein Shake is a ready-to-drink shake that contains 30g of protein with collagen. It is designed for individuals looking for a convenient way to supplement their protein and collagen intake. The shake is shown as part of a morning routine before a workout, suggesting it is a quick and easy way to fuel physical activity. The ad highlights the convenience and nutritional benefits of the shake, making it appealing to those seeking a healthy and active lifestyle. # Visual style The ad has a UGC feel with a handheld camera and quick cuts. The production quality is decent, giving it a polished yet authentic vibe. The pacing is fast, with cuts timed to the music beats. # Hooks Spoken: 00:01–00:09 Drink my new Vital Proteins Collagen + Protein Shake. Text overlay: 00:01–00:06 DRINK MY NEW VITAL PROTEINS COLLAGEN + PROTEIN SHAKE A total of 30g of protein with collagen / 00:00–00:09 #VITALPARTNER Visual: 00:01–00:06 The woman, now wearing a blue sports bra and black shorts, opens a refrigerator in a modern kitchen. The refrigerator is stocked with various food items. She pulls out a Vital Proteins Collagen & Protein Shake, holds it up to the camera, opens it, and takes a drink. The camera is handheld and close-up. # Funnel stage Consideration # Pain points The ad implies that viewers may struggle to find a quick and convenient way to get enough protein and collagen in their diet, especially before a workout. # Value propositions - Quick and easy way to get protein and collagen before a workout # Benefits - Convenient way to supplement protein and collagen intake - Fuels physical activity # Features - 30g of protein with collagen # Call to action Run and try it now # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her morning routine. # Storyline - 00:00–00:01 The ad opens with a woman waking up and yawning, setting the scene for a morning routine. - 00:01–00:06 00:01–00:06 The woman opens her refrigerator and grabs a Vital Proteins Collagen + Protein Shake. She holds it up to the camera, showing the product, and then drinks it. This demonstrates the product's role in her morning routine. - 00:06–00:09 00:06–00:09 The woman is then shown outside, stretching and preparing for a workout. This highlights the connection between the protein shake and her active lifestyle.

# Ad summary This ad promotes Vital Proteins Collagen Peptides as an alternative to expensive skincare treatments. It features a woman discussing how she uses the product for healthy, hydrated skin. # Brand positioning Vital Proteins is presented as a brand that offers accessible and effective solutions for beauty and wellness. The brand positions itself as an alternative to expensive and invasive skincare treatments, offering a simple and convenient way to support skin health from within. The ad aligns with a lifestyle that values self-care and natural beauty, promoting a functional approach to skincare through collagen supplementation. # Product The ad features Vital Proteins Collagen Peptides, an unflavored powder designed to support healthy, hydrated skin. The product is presented as an alternative to expensive skincare treatments like microneedling. It contains 20g of collagen peptides per serving and is suitable for adding to various beverages. The ad emphasizes the product's ability to provide essential nutrients for skin health in a convenient and affordable format, addressing the purchase barrier of high-cost skincare procedures. # Visual style The ad has a polished UGC feel, with natural lighting and smooth transitions. The production quality is high-end, giving it a commercial aesthetic. The pacing is moderate, with cuts timed to the music beats. The overall visual style supports a tone of accessible luxury and relatable self-care. # Hooks Spoken: 00:01–00:07: Female 1: To support your skin, you could spend $399 to pay someone to rub tiny needles on your face. Or not. Text overlay: 00:01–00:02: To support your skin / 00:02–00:06: you could spend $399 to pay someone to rub tiny needles on your face. / 00:06–00:07: Or not. Visual: 00:01–00:07: The woman is in front of a mirror in a bathroom with a light green wall. She touches her face and looks to the side. The camera is stationary. Text overlays appear at the bottom of the screen: "To support your skin," then "you could spend $399 to pay someone to rub tiny needles on your face," and finally "Or not." # Funnel stage Consideration # Pain points The ad addresses the high cost and potential discomfort of professional skincare treatments like microneedling. "You could spend $399 to pay someone to rub tiny needles on your face." # Value propositions - Collagen Peptides as an alternative to expensive skincare treatments # Benefits - For healthy, hydrated skin # Features - Collagen Peptides - 20g Collagen Peptides per Serving - Skin, Hair, Nail + Joint Support - Unflavored # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her experience and routine. # Storyline - 00:00–00:07 00:00–00:07: A woman looks directly at the camera and then glances to the side, touching her face. She mentions that one could spend $400 to have someone rub tiny needles on their face, or not. This is intended to grab the viewer's attention by presenting a common, expensive skincare option and then offering an alternative. The perspective is from the woman, who is presented as a relatable user of skincare products. The tone is slightly sarcastic and humorous. - 00:07–00:09 00:07–00:09: A woman is shown sitting on a couch, drinking from a glass with a straw. A container of Vital Proteins Collagen Peptides is superimposed next to her. The text overlay states, "For healthy, hydrated skin." This is intended to showcase the product in use and highlight its benefits. The perspective is from an observer, showing the product as part of a relaxed, everyday routine. The tone is positive and aspirational.

# Ad summary The ad features a woman discussing the benefits of Vital Proteins Collagen Peptides for healthy skin. She explains that after age 30, the body's natural collagen production decreases, and she uses Vital Proteins to supplement her collagen intake. She prepares a drink with the collagen peptides and enjoys it, emphasizing the ease of incorporating it into her daily routine. # Brand positioning Vital Proteins is presented as a brand focused on supporting natural beauty and wellness through collagen supplementation. The brand is positioned as a solution for maintaining healthy skin as the body's natural collagen production declines with age. The ad aligns with a lifestyle that values proactive health and beauty practices, suggesting that incorporating Vital Proteins into one's routine is a simple way to address age-related changes. The brand's positioning is functional, emphasizing the performance and benefits of collagen peptides for skin health. # Product Vital Proteins Collagen Peptides is a dietary supplement designed to support skin, hair, nail, and joint health. The product is shown as an unflavored powder that can be easily mixed into beverages. The ad highlights that after age 30, the body's natural collagen production can drop over 1% per year, making supplementation beneficial. The product is for individuals looking to maintain or improve their skin health as they age. The USP is its ease of use and the benefit of supplementing declining collagen levels. The ad shows the product being added to a cold beverage, suggesting it can be incorporated into daily routines. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is clean but not overly polished, giving it an authentic feel. The pacing is moderate, with cuts timed to the speaker's rhythm. The visuals focus on the product and its preparation, with a personal touch from the presenter. # Hooks Spoken: 00:00–00:03 If you told me I could have healthy skin just by having collagen every day, I would have never believed you. Text overlay: 00:00–00:03 #vitalpartner / 00:00–00:01 me I could / 00:01–00:02 just by having / 00:02–00:03 collagen every day Visual: 00:00–00:02 A woman stands in a modern apartment, holding a mason jar with a light brown liquid and a straw. She wears a light blue tank top and a long, flowing turquoise skirt. She gestures with her hands as she speaks, looking skeptical and then smiling. / 00:02–00:03 A close-up shot shows a hand placing a blue tub of Vital Proteins Collagen Peptides next to an empty mason jar on a white countertop. The tub features a cow graphic and the words "COLLAGEN PEPTIDES" in white lettering. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that after age 30, the body's natural collagen production decreases, leading to potential skin issues. "After 30 your body's natural collagen production can drop over 1% per year." # Value propositions - Maintaining healthy skin by supplementing collagen intake - Easy daily collagen intake # Benefits - Healthy skin - Supports skin, hair, nail, and joint health - Easy to incorporate into daily routine # Features - Collagen Peptides - Unflavored powder # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is presented from the perspective of a customer sharing her experience and routine with the product. # Storyline - 00:00–00:02 00:00–00:02 The woman expresses disbelief that healthy skin could be achieved simply by consuming collagen every day. This sets up the problem the ad will address. - 00:02–00:05 00:02–00:05 She explains that after age 30, the body's natural collagen production can drop over 1% per year. This provides context for why collagen supplementation might be necessary. - 00:05–00:07 00:05–00:07 She thanks Vital Proteins for sponsoring the video. This acknowledges the partnership and transitions into showcasing the product. - 00:07–00:09 00:07–00:09 She states that she can now have collagen on the daily. This highlights the ease of incorporating the product into her routine and reinforces the benefit of daily collagen intake.

# Ad summary This ad promotes Vital Proteins Collagen & Protein Shake, highlighting its availability at Costco and its current sale price. The ad features a creator showcasing the product, emphasizing its high protein content, zero added sugar, and smooth chocolatey taste. # Brand positioning Vital Proteins is presented as a health and wellness brand focused on providing high-quality protein and collagen products. The brand aims to occupy a space in the consumer's mind as a provider of convenient and nutritious options for those seeking to improve their overall health and wellness. The brand aligns with a lifestyle that values health, fitness, and convenience, and it promotes the idea of staying consistent with one's health goals through enjoyable and easy-to-consume products. The brand positioning is both functional (high protein content, zero added sugar) and emotional (easy to stay consistent). # Product The featured product is Vital Proteins Collagen & Protein Shake, a ready-to-drink shake available in chocolate flavor. It is designed for individuals seeking a convenient and nutritious way to increase their protein and collagen intake. Each bottle contains 30 grams of total protein and 10 grams of collagen peptides. The product is highlighted for having zero grams of added sugar and no artificial sweeteners. The ad emphasizes that the shake has a smooth chocolatey taste, making it easy to stay consistent with one's health goals. It is available at Costco clubs nationwide and is currently on sale for $6.50 off. # Visual style The ad has a UGC feel with a mix of outdoor and indoor shots. The editing style includes quick cuts and static shots. The production quality is a hybrid of casual and polished, supporting the tone of an enthusiastic user sharing a deal. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:06 I've teamed up with Vital Proteins to show you one of the latest high protein finds at Costco and you're gonna wanna grab this one. Text overlay: 00:00–00:06 ⭐NEW AND ON SALE NOW AT COSTCO⭐ Visual: 00:00–00:06 The shot is from a first-person perspective, looking out from a shopping cart being pushed toward the entrance of a Costco store on a sunny day. The sky is blue and clear. The Costco building is beige with a red "Costco Wholesale" sign. Orange traffic cones are visible in the parking lot. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of finding a convenient and tasty way to increase protein and collagen intake without added sugar or artificial sweeteners. "Each bottle packs 30 grams of total protein with 10 grams of collagen peptides, 0 grams of added sugar and no artificial sweeteners." # Value propositions - High protein and collagen content supports overall health and wellness. - Zero added sugar and no artificial sweeteners make it a healthier choice. - Smooth chocolatey taste makes it enjoyable and easy to consume. - Convenient ready-to-drink format for on-the-go consumption. # Benefits - Easy to stay consistent # Features - 30 grams of total protein - 10 grams of collagen peptides - 0 grams of added sugar - No artificial sweeteners - Smooth chocolatey taste # Call to action Get it now on sale at Costco # Point of view - Customer 100% – The entire video is presented from the perspective of a customer or creator who is sharing their experience and discovery of the product. # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a first-person view of a shopping cart approaching a Costco store. The message is to show the audience a high protein find at Costco that they will want to grab. - 00:06–00:10 00:06–00:10 The creator holds up a box of Vital Proteins Collagen & Protein Shake in front of the Costco store. The message is to introduce the brand new Vital Proteins Collagen & Protein ready to drink shake. - 00:10–00:15 00:10–00:15 The camera shows a stack of Vital Proteins shakes on a pallet inside Costco. The message is to show that the product is now available at Costco clubs nationwide and is on sale. - 00:15–00:23 00:15–00:23 The camera zooms in on the product packaging, highlighting the nutritional information. The message is to show that each bottle packs 30 grams of total protein with 10 grams of collagen peptides, 0 grams of added sugar, and no artificial sweeteners. - 00:23–00:28 00:23–00:28 The creator holds up a single bottle of the shake in a home kitchen setting. The message is to show that the smooth chocolatey taste makes it easy to stay consistent. - 00:28–00:33 00:28–00:33 The creator pours the shake into a glass. The message is to encourage viewers to get it now on sale at Costco, but hurry because the deal ends November 2nd.

# Ad summary This ad promotes Vital Proteins Collagen & Protein Shake, highlighting its availability at Costco. The ad features a creator showcasing the product's benefits, including high protein and collagen content, zero added sugar, and convenience for on-the-go consumption. # Brand positioning Vital Proteins is presented as a health-conscious brand focused on providing high-quality protein and collagen products. The brand emphasizes functional benefits like supporting healthy hair, skin, nails, and joints, while also catering to consumers seeking convenient and nutritious options. The brand aligns with a lifestyle that values health and wellness, offering products with zero added sugar and no artificial sweeteners. Vital Proteins positions itself as a provider of accessible and beneficial supplements, available at major retailers like Costco. # Product The featured product is Vital Proteins Collagen & Protein Shake, a chocolate-flavored beverage designed to provide a convenient source of protein and collagen. Each shake contains 30g of total protein and 10g of collagen peptides, which support healthy hair, skin, nails, and joints. The shake is formulated with zero grams of added sugar and no artificial sweeteners, making it a light and healthy option. It is packaged in individual 11 fl oz (325 mL) cartons, making it easy to take on the go. The product is available for purchase at Costco, emphasizing its accessibility and value. # Visual style The ad has a UGC feel, with simple camera work and natural lighting. The editing is straightforward, with static shots and smooth transitions. The production quality is clean but not overly polished, aligning with the tone of a casual recommendation from a customer. # Hooks Spoken: 00:00–00:03: If you're always looking for new high protein finds at costco you want to try this one Text overlay: 00:00–00:03: New / 00:00–00:03: High Protein / 00:00–00:03: Products at Costco 👀 / 00:02–00:03: If you're always looking for new high protein finds at costco you want to try this one / 00:00–00:03: #Vitalpartner Visual: 00:00–00:02: A first-person view of a shopping cart being pushed towards the entrance of a Costco store on a sunny day. The cart is red and silver, with the words "COSTCO WHOLESALE" printed on the side. Text overlay: "New High Protein Products at Costco 👀" in red and black. / 00:02–00:03: A pyramid display of Vital Proteins Collagen & Protein Shake boxes inside Costco. The boxes are light blue and brown, with product details visible. The camera is stationary, showing multiple stacks of the product. # Funnel stage Consideration # Pain points The ad addresses the pain point of finding convenient and healthy high-protein options, particularly for those looking for products with added benefits like collagen. The ad copy states, "If you're always looking for new high protein finds at costco you want to try this one." # Value propositions - High protein and collagen content for overall health - Zero added sugar and no artificial sweeteners for a healthy option - Convenient and easy to take on the go # Benefits - Supports healthy hair, skin, nails, and joints - Light and chocolatey taste - Easy to take on the go # Features - 30g of total protein - 10g of collagen peptides - 0g of added sugar - No artificial sweeteners - Chocolate flavored # Call to action grab it now at costco # Social proof - "I've partnered with Vital Proteins to share their collagen and protein shake" – Female 1 (Creator) # Point of view - Customer 100% – The entire video is presented from the perspective of a customer or influencer sharing their experience with the product. # Storyline - 00:00–00:02 The ad opens with a view of a Costco entrance, establishing the location where the product can be found. - 00:02–00:07 The creator introduces the product, Vital Proteins Collagen & Protein Shake, and mentions her partnership with the brand. - 00:07–00:14 The creator highlights the key features of the shake, including 30g of total protein and 10g of collagen peptides, which support healthy hair, skin, nails, and joints. - 00:14–00:24 The creator emphasizes the absence of added sugar and artificial sweeteners, describing the shake as light and chocolatey, and easy to take on the go. - 00:24–00:25 The ad concludes with a call to action to purchase the shake at Costco.

# Ad summary This ad features a creator promoting Vital Proteins Collagen & Protein Shake. The creator highlights how the shake helps him recover from his busy summer schedule filled with weddings, trips, and moving. He emphasizes the shake's 30 grams of protein with collagen and encourages viewers to try it out to always be prepared. # Brand positioning Vital Proteins is presented as a brand focused on providing convenient and effective protein solutions for active individuals. The brand aims to occupy a space in the consumer's mind as a reliable source of collagen and protein, particularly for those with busy lifestyles who need quick recovery options. The brand aligns with values of health, wellness, and preparedness, promoting a lifestyle where individuals can maintain their energy and fitness levels despite demanding schedules. The brand positioning is functional, emphasizing the performance benefits of its products, such as muscle recovery and overall wellness. # Product The featured product is Vital Proteins Collagen & Protein Shake, a ready-to-drink shake designed for convenient protein intake and muscle recovery. The shake contains 30 grams of protein with collagen, offering a substantial amount of protein in a single serving. It is available in chocolate flavor and contains 0g of added sugar. The product is packaged in an 11 fl oz (325 mL) carton, making it easy to carry and consume on the go. The ad highlights that the shake is ideal for individuals with active lifestyles who need a quick and effective way to recover after physical activities or during busy schedules. The ad encourages viewers to try the shake to always be prepared, addressing the purchase barrier of convenience by showcasing its portability and ease of consumption. # Visual style The ad has a UGC feel, with handheld camera shots and natural lighting. The editing style includes quick cuts to showcase different activities and product usage. The production quality is a hybrid of casual and polished, supporting the intended tone of a relatable and active lifestyle. The pacing is moderate, with cuts timed to match the voiceover and visual actions. # Hooks Spoken: So far my summer's been packed with weddings, trips and moving. Text overlay: So far my summer's been packed with weddings / trips and moving / #VitalPartner Visual: 00:00–00:01 Inside a brightly lit home kitchen, a family of four stands in front of white cabinets and a gray countertop. A young woman in a red floral dress stands to the left, a man in a tuxedo with glasses stands next to her, a woman in a floral dress stands next to him, and a man in a tuxedo with glasses stands to the right. They are all holding glasses and toasting. The camera is stationary and at eye level. A white cross-legged table is visible in the background to the left, and a microwave is visible above the counter. A white Vital Proteins product is on the counter. / 00:01–00:02 In a brightly lit hallway with dark wood floors and white walls, a man with a beard and a brown baseball cap is facing the camera. He is wearing a blue t-shirt and holding up two fingers. The camera is handheld and slightly shaky. A window is visible in the background to the left. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the difficulty of maintaining adequate protein intake and muscle recovery while leading a busy and active lifestyle. This is signaled by the creator's statement: "So far my summer's been packed with weddings, trips and moving." # Value propositions - Convenient protein intake and muscle recovery with 30 grams of protein and collagen. - Easy to carry and consume on the go, ensuring you are always prepared. # Benefits - Making sure I'm able to recover wherever I go - Always be prepared # Features - 30 grams of protein with collagen - Chocolate flavored - 0g Added Sugar # Call to action Try one out # Social proof - The entire ad is delivered by a creator reviewing the product, implying firsthand use. "Making sure I'm able to recover wherever I go" – Male 1 (Creator) # Point of view - Customer 100% – The entire video is told from the perspective of a creator who is also a customer of the brand, sharing his personal experience and use of the product. # Storyline - 00:00–00:01 The ad begins with a shot of a family toasting at a wedding, setting the scene for a busy summer. - 00:01–00:02 00:01–00:02 The creator appears, stating that his summer has been packed with weddings, trips, and moving. This sets the context for needing a recovery solution. - 00:02–00:03 00:02–00:03 The creator is shown walking down a road with trees and houses on either side. This visual reinforces the idea of travel and activity. - 00:03–00:05 00:03–00:05 The creator thanks Vital Proteins for sponsoring the video, positioning the brand as a solution for recovery. He holds up two cartons of Vital Proteins Collagen & Protein Shake. - 00:05–00:06 00:05–00:06 The creator is shown running with another person, emphasizing the need for recovery after physical activity. - 00:06–00:07 00:06–00:07 The creator is shown doing push-ups, further highlighting the need for muscle recovery. - 00:07–00:08 00:07–00:08 The creator states that the shake has 30 grams of protein with collagen, emphasizing the product's key features. - 00:08–00:09 00:08–00:09 The creator is shown drinking the shake while driving, showcasing its convenience for on-the-go consumption. He encourages viewers to try one out and always be prepared. - 00:09–00:10 00:09–00:10 The creator holds up the shake with a scenic view of a harbor in the background, reinforcing the idea of preparedness and an active lifestyle.

# Ad summary This ad promotes Vital Proteins Collagen & Protein Shake. The ad features a basketball spinning on a finger, while text overlays highlight the benefits of the product. The ad then transitions to a shot of the product packaging, emphasizing its key features and benefits. # Brand positioning Vital Proteins is presented as a brand focused on providing nutritional supplements that support overall health and wellness. The brand is positioned as a provider of collagen-based products that offer functional benefits such as healthy nails, hair, and joints. The brand aligns with a lifestyle that values physical activity and maintaining a healthy body. The brand positioning is functional, emphasizing the tangible benefits of its products. # Product The featured product is Vital Proteins Collagen & Protein Shake, a ready-to-drink shake designed to provide a convenient source of protein and collagen. The shake contains 30g of high-quality total protein and 10g of collagen peptides. It is available in chocolate flavor and contains 0g of added sugar. The product is for individuals seeking to support their nail, hair, and joint health while also increasing their protein intake. The ad highlights the shake's convenience and nutritional benefits, making it an appealing option for those looking to maintain a healthy lifestyle. # Visual style The ad has a clean and polished aesthetic with bright lighting and simple backgrounds. The editing style is straightforward with static shots and smooth transitions. The production quality is high-end, giving it a commercial feel. The pacing is consistent, with a focus on clear visuals and text overlays. # Hooks Text overlay: 00:02–00:04 Healthy nails, hair and joints. / 00:04–00:05 Who doesn't want that? Visual: 00:00–00:05 Close-up shot of a basketball spinning on a finger against a bright blue background. The hand is light-skinned. The camera is stationary. Text overlays appear on the screen. The lighting is bright and even. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies a desire for healthy nails, hair, and joints. The question "Who doesn't want that?" suggests that these are universally desired benefits. # Value propositions - Convenient source of protein and collagen - Supports nail, hair, and joint health - Zero added sugar # Benefits - Healthy nails, hair and joints # Features - 30g high quality Total Protein - 10g Collagen Peptides - 0g Added Sugar # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a close-up of a basketball spinning on a finger. Text overlays appear, stating the benefits of the product: "Healthy nails, hair and joints. Who doesn't want that?" This moment is intended to grab the viewer's attention by showcasing a visually engaging action and posing a rhetorical question that highlights the desired benefits of the product. The perspective is from the brand, using a direct and engaging tone. - 00:05–00:09 00:05–00:09 The scene transitions to a product shot of the Vital Proteins Collagen & Protein Shake. The text overlay "Stay Vital" appears. This moment is intended to showcase the product and reinforce the brand's message of vitality and health. The perspective is from the brand, using a clean and direct visual style.