How ThredUp Advertises on Meta

# Ad summary A woman shows an item she purchased from ThredUp and remakes the look with an old twill and her grandma's shoes. She lists the reasons she loves shopping at ThredUp. # Brand positioning ThredUp is an online, secondhand store with a mix of trending and non-trending items, perfect for anyone who loves to shop online, likes to shop secondhand, and wants to add joy and whimsy to their life by getting creative with their wardrobe. ThredUp is positioned as convenient and offering unique pieces that can be styled in creative ways. # Product ThredUp is an online secondhand shop that offers a variety of trending and non-trending clothes. It offers convenience, trendiness, and a mix of styles that enable the consumer to be creative. # Visual style The ad has a UGC feel. It is filmed in a bathroom with two vanities on either side of the screen. In the background is a white freestanding tub and a glass shower. The edits are quick and timed to the music. # Hooks Spoken: Female 1: Remember this? Text overlay: 00:00–00:01 Visual: 00:00–00:02 A woman in a black tank top, black leggings, and glasses stands barefoot in a bathroom. She is holding a black sheer shirt on a hanger. Behind her is a white freestanding tub. A painting of the Mona Lisa is on the wall. She is in the center of the frame. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is getting stuck in a cycle of picking things that were just trending over and over again. # Value propositions - It's online, so it's extremely convenient. - They have both trending and then non trending styles. - You can literally pair it with anything. # Benefits - Extremely convenient - Creative with your wardrobe # Features - Online - Trending and Non-Trending items # Call to action None used. # Social proof - "I got this shirt from ThredUp." – Female 1 (Customer) # Point of view - Customer 100% – The woman speaks from the perspective of a real customer, with a casual tone. # Storyline - 00:00–00:02 A woman in a bathroom holds up a black shirt she got from ThredUp. - 00:00–00:04 The woman asks if the audience remembers the shirt she styled like this (image of the woman in an outfit). - 00:04–00:09 The woman states that she is going to style it with an old twill from Michaels and her grandma's favorite shoes. - 00:09–00:11 The woman says "Oh my god" as if in response to the styled outfit. - 00:11–00:19 The woman says, "Let's get dressed." She states that she loves ThredUp because it is online, extremely convenient, and has a mix of trending and non-trending styles. - 00:19–00:24 The woman states that the shirt is a piece that never goes out of style because she can pair it with anything. She is wearing a cat suit. - 00:24–00:27 The woman says "Shoes are something else," implying they are fun and unique. - 00:27–00:34 The woman shares that she got stuck in a cycle of picking things that were just trending over and over and over. When she stopped doing that and became intentional about what she was buying, she started to buy better things. - 00:34–00:42 The woman lists three attributes for ThredUp: if you like shopping online; if you like shopping secondhand; and if you want to add more joy and whimsy in your life, then ThredUp is your place. - 00:42–00:44 The woman says, "Here's the outfit" then twirls in a circle. - 00:44–00:47 The woman thanks the audience and tells them to have a great day.

# Ad summary This ad for thredUp encourages viewers to 'ditch endless scrolling' and favorite items they love so that thredUp can recommend items that better suit their tastes. # Brand positioning thredUp is presented as a modern, tech-forward solution to the endless scroll of online shopping. The brand is positioning itself as customer-centric, encouraging users to 'favorite what you love' to receive better, more personalized recommendations. This brand aims to occupy a space in the consumer's mind as a fashion curator, tailoring the shopping experience to each user's unique taste. The brand pushes against traditional retail behaviors that flood users with endless options by streamlining the process, saving time, and promoting more mindful, intentional shopping. # Product The ad promotes thredUp's online platform, where users can shop for secondhand clothing. The platform encourages users to 'favorite what you love' so that thredUp can learn their style and generate recommendations based on their preferences. Three individual garments are featured in the ad: a pair of light-wash, wide-leg jeans; a knee-length, blue-and-white striped dress with a tiered skirt; and a yellow, cropped cardigan with long sleeves. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and user experience. The production quality is highly polished, with professionally styled product shots against a soft, blurred background. A minimalist color palette helps the product stand out. The layout is organized and visually balanced, using white circles as containers for the products. # Hooks Headline: Ditch Endless Scrolling # Funnel stage Middle of funnel (Consideration) # Pain points The main frustration is the inefficiency and overwhelming nature of 'endless scrolling' while online shopping, signaling a pain point of time wastage and decision fatigue for customers. # Value propositions - Favorite what you love for better recommendations. # Benefits - Better recommendations # Features - Personalized recommendations # Call to action None used. # Social proof - None used. # Point of view - Brand: from the slogan at the top, the brand promotes that it is helping customers find better recommendations. - Customer: The customer is looking for clothing. # Storyline - The ad opens by stating, 'Ditch Endless Scrolling,' indicating that the customer is struggling to find what they want. The brand is attempting to connect to the customer by recognizing their frustration and offering an alternative solution to their problem. - Next, the ad copy states, 'Favorite what you love for better recommendations.' From the brand's point of view, this beat highlights the platform's personalized approach to shopping and how users can improve their shopping experience by providing feedback. - The inclusion of three distinct product options shows the viewer examples of items available on the platform, with the brand's perspective highlighting the variety of styles and garments available. - The thredUp logo is shown near the bottom, which highlights the brand providing the platform and experience that is featured.

# Ad summary This ad promotes ThredUp as a site where you can get spring looks under $100. It shows different outfits for different occasions with on-screen text indicating the occasion and day of the week. # Brand positioning ThredUp is presented as an affordable fashion destination where customers can purchase secondhand styles for up to 90% off retail prices. The brand promotes thrifting as a way to achieve stylish spring looks without breaking the bank. By showcasing outfits for various everyday occasions, ThredUp positions itself as a versatile option for budget-conscious consumers who want to stay fashionable. The brand leans into a playful and practical tone, highlighting the functional benefit of saving money while maintaining a focus on diverse styles and inclusivity through its models. # Product ThredUp is an online marketplace for buying and selling secondhand clothing, shoes, and accessories. The ad showcases curated spring outfits styled for under $100, highlighting the affordability and accessibility of the platform. Each outfit is tailored for different occasions, from morning errands to sunset picnics and farmers' market runs, demonstrating the variety available on ThredUp. The ad addresses the purchase barrier of high fashion costs by presenting stylish options at significantly reduced prices. The focus is on providing consumers with the opportunity to explore fashion in a sustainable and budget-friendly way. # Visual style The ad has a clean, modern aesthetic with a light green color scheme that provides a fresh and spring-like feel. The editing style employs quick cuts to transition between different outfits and scenarios, maintaining an energetic pace. The production quality appears polished, blending elements of both commercial appeal and an authentic, user-generated content (UGC) feel. Visual motifs include the calendar-style framing of each outfit, offering a structured and organized presentation. The pacing is consistent with relatively quick cuts per minute, and the visuals are generally synced to the upbeat music track. # Hooks Text overlay: 00:00–00:11 / Styled for Under $100 Visual: 00:00–00:01: The screen is light green with a calendar layout. The text "YOUR SPRING LOOKS Styled for Under $100" is visible at the top. The calendar boxes show "MON" and "TUE." Inside the "TUE" box, a woman with shoulder-length dark hair is holding a clear umbrella. She is wearing a light green top, and a pink bag is slung over her shoulder. The text "THREDUP" is overlaid at the bottom. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that fashion can be expensive and inaccessible, leading to the frustration of not being able to achieve desired looks within a reasonable budget. "YOUR SPRING LOOKS Styled for Under $100" clearly addresses this pain point by offering an affordable solution. # Value propositions - The ad positions ThredUp as a place to get stylish spring looks under $100. This connects the affordable feature with the stylish benefit to create value. - Secondhand styles and up to 90% off creates value through product format (online thrifting) and delivery. # Benefits - Styled for Under $100 - Up to 90% Off* # Features - Secondhand Styles # Call to action THRIFT NOW # Social proof - None used. # Point of view - Brand 100% – This ad is presented entirely from the brand's perspective, showcasing its product and value proposition. # Storyline - 00:00–00:01 The ad starts with a shot of ThredUp's logo and the words, "YOUR SPRING LOOKS Styled for Under $100", immediately capturing attention with a promise of affordable fashion. The intention is to draw in viewers who are looking for budget-friendly spring fashion options. This is conveyed through the brand's official voice, aiming for an informative and appealing tone. - 00:01–00:14 Next, the ad transitions into a display of different outfits suitable for various days of the week and occasions. Each outfit is presented within a themed calendar format, such as "MON," "TUE," "THU," and "SAT," accompanied by descriptions like "Morning Errands," "Sunset Picnic," and "Farmers Market Run." This demonstrates the versatility of ThredUp for different lifestyle needs. The audience is experiencing a curated view of potential wardrobe options. The tone is upbeat and practical, showcasing how easily ThredUp can fit into daily life. - 00:15–00:19 The ad concludes with a screen displaying the ThredUp logo along with the text "Secondhand Styles, Up to 90% Off*" and a "THRIFT NOW" button. This reinforces the core value proposition of affordable, secondhand fashion and provides a clear call to action, encouraging viewers to explore the platform immediately. The brand's official voice aims for a persuasive tone, emphasizing savings and ease of access.

# Ad summary This ad for thredUP highlights the ability to thrift J. Crew, YSL, and Madewell items up to 90% off. The ad features various looks and styles that can be achieved through the clothing and items sold on thredUP. # Brand positioning thredUP presents itself as a modern online thrift store where consumers can find high-quality brands such as J. Crew, YSL, and Madewell at a discounted price of up to 90% off. The brand promotes accessibility and affordability, allowing shoppers to explore different styles without breaking the bank. thredUP occupies a space in the market that is conscious of both budget and brand recognition. # Product thredUP offers a wide variety of used clothing and accessories from popular brands such as J. Crew, YSL, and Madewell. The product allows shoppers to discover and purchase these brands at prices up to 90% off retail. The products include dresses, shirts, pants, outerwear, bags, and jewelry. The products are available for a range of body types and gender presentations. # Visual style The ad has a bright, clean aesthetic with a focus on showcasing the clothing and accessories available on thredUP. The editing style is smooth with seamless transitions between shots. The production quality is polished, giving the ad a professional and appealing look. The pacing is moderate, allowing viewers to take in the different outfits and details. # Hooks Spoken: [Upbeat music playing] Text overlay: THREDUP / Spring Fits, Your Way / Thrift J. Crew, YSL, / and Madewell up to 90% off* Visual: 00:00–00:01 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. / 00:01–00:02 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. / 00:02–00:03 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. / 00:03–00:04 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. / 00:04–00:05 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. / 00:05–00:06 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. / 00:06–00:07 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. / 00:07–00:08 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. / 00:08–00:09 The background is a light floral scene with white, green, and blue colors. At the top of the screen, the thredUP logo is displayed, along with the text "Spring Fits, Your Way." Below this, the text "Thrift J. Crew, YSL, and Madewell up to 90% off*" is shown. Below the text, three circular cutouts display various outfits. On the left, a person wearing a tan jacket with a sun pin and tie is shown in front of a blue wall. In the center, the shot focuses on the torso of a person with a bag slung over their shoulder. On the right, someone is tying a tie. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - High-quality brands at a discounted price of up to 90% off. # Benefits - Up to 90% off # Features - Thrift J. Crew - Thrift YSL - Thrift Madewell # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told entirely from the brand's perspective, showcasing its products and value proposition through curated visuals and text overlays. # Storyline - 00:00–00:09 The ad shows a variety of outfits that have been acquired through thredUP's website.

# Ad summary A female creator shows how she recreates a Pinterest outfit with thrifted clothing items from ThredUp, highlighting their visual search tool. # Brand positioning ThredUp is presented as an online platform for buying and selling secondhand clothing from a wide range of brands, from Gap to Gucci. The brand aims to occupy a space in the consumer's mind where sustainable and affordable fashion choices can coexist. ThredUp values inclusivity, offering a wide variety of sizes, styles, and prices. The ad highlights the brand's visual search tool as a user-friendly feature that sets it apart, empowering customers to find similar styles or explore new trends by uploading images or linking Pinterest boards. # Product The ad focuses on recreating an outfit from Pinterest using ThredUp's visual search tool. ThredUp is presented as an online marketplace where one can upload an image or link their Pinterest board to find similar clothing items. The creator demonstrates how she uses the visual search tool to find an Adidas jersey, a leopard print skirt (actually a skort), and a pair of 90s-style loafers to complete the look. The product is for anyone looking to shop secondhand items. The functional feature being highlighted is the visual search, which is an easy and fast way to find exactly what you are looking for. # Visual style The ad has a casual, UGC feel with a mix of selfie-style shots and stationary shots. The editing style includes a mix of quick cuts and static shots. The pacing is quick, with cuts timed to the music and voiceover. # Hooks Spoken: Recreating outfits from Pinterest or just social media is one of my favorite things to do. Text overlay: recreate an outfit with me Visual: 00:00–00:03: The shot is selfie-style. In the foreground, a fair-skinned woman with shoulder-length blonde hair, wearing a white tank top and red lipstick, is centered in the frame from the chest up. She is speaking directly to the camera. Behind her is a white wall, a clothing rack with various clothing items, and other home decor items. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of having difficulty finding specific clothing items or styles when shopping online. # Value propositions - The visual search tool makes it easy to find similar styles or try a new trend. # Benefits - Find similar styles - Try a new trend or look - Shop secondhand # Features - Visual search tool - Millions of items available - Wide range of brands # Call to action None used. # Social proof - "I love and have shopped for years" – Female 1 (Customer) # Point of view - Customer 100% – The entire ad is told from the perspective of a ThredUp customer. # Storyline - 00:00–00:03 The creator introduces the video, stating that recreating outfits from social media is one of her favorite things to do. - 00:03–00:08 She holds up a ThredUp box, mentioning that she will recreate the outfit using items she got from the brand, who she has shopped with for years. The creator’s perspective suggests a long term relationship with the brand. - 00:08–00:12 She highlights the millions of items available on ThredUp from Gap to Gucci, emphasizing the brand’s wide range of style. - 00:12–00:16 The creator presents the Pinterest outfit she saw, and expresses her plans to recreate it secondhand and make it her own. - 00:16–00:23 The creator then introduces ThredUp's visual search tool, stating it's the perfect way to find similar styles. - 00:23–00:28 She reiterates that you can upload an image or link your Pinterest board to find similar items. - 00:28–00:33 The creator presents the Adidas jersey and the leopard skort she found using ThredUp’s visual search tool. - 00:33–00:36 The creator holds up 90s-style loafers she also found, which she will use to complete the whole look. - 00:36–00:45 The creator models the completed outfit with accessories, expressing her love for the outcome and calling it her new favorite outfit.

# Ad summary The ad showcases a variety of secondhand clothing finds that a user found on the ThredUp app. She highlights a few vintage pieces that she's obsessed with, mentioning how affordable they are. # Brand positioning ThredUp is presented as a modern online thrift store with a focus on vintage finds. The brand aligns with values of sustainability, affordability, and individuality, attracting customers who enjoy unique fashion pieces and care about eco-conscious shopping. The brand directly pushes against fast fashion and overconsumption. The brand positioning is both emotional and functional, providing empowerment through unique style and offering functional benefits like affordability and sustainable practices. # Product The ad features a variety of secondhand clothing items sourced from ThredUp. The items include vintage crewnecks with embroidered flags, navy vintage Polo Ralph Lauren sweaters, L.L. Bean striped long-sleeve shirts, color block turtleneck sweaters, Talbot's vintage pieces, and various sporty & rich t-shirts and crewnecks. There is also a vintage Banana Republic snakeskin purse, a cinch jacket with a double zipper, Adidas track pants, and Ralph Lauren sport jacket. The ad emphasizes the affordable prices of these items, highlighting pieces available under $20, $40, and the entire collection being under $250. The items, in basically new condition, are positioned as stylish, unique, and budget-friendly. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting. The editing consists of quick cuts between different clothing items and poses. The production quality feels like a hybrid between UGC and polished commercial. The pacing is relatively fast, with cuts happening approximately every 1-2 seconds, creating a dynamic rhythm. The cuts and text overlays are timed to the music, enhancing the overall flow of the ad. # Hooks Spoken: Female 1: This is probably my best ThredUp haul ever. Text overlay: 00:00–00:55 / ThredUp finds! / 00:00–00:01 / probably Visual: 00:00–00:01: A medium shot shows a woman with shoulder-length dark hair holding a large, open ThredUp box in a brightly lit living room. She's wearing a striped pink and brown long-sleeved shirt, light blue jeans, and black sandals. A dining table and chairs are visible to the left, and a floor lamp and houseplant are in the background to the right. The camera is stationary, and the shot is slightly shaky as if handheld. / 00:01–00:02: A medium shot of the woman holding up a white crewneck sweater with various flag designs embroidered on the front. The camera is stationary and shows the sweater in focus with a blurred background of the living room. # Funnel stage Consideration # Pain points Feeling uninspired when getting dressed. # Value propositions - Affordable vintage and sporty pieces - Stylish unique pieces - Sustainable fashion choices - Opportunity to find unique pieces on a budget # Benefits - Affordable prices (under $20, $40, all under $250) - Unique vintage finds - Stylish pieces # Features - Vintage crewneck with embroidered flags - Navy vintage Polo Ralph Lauren sweater - L.L. Bean striped long sleeve - Color block turtleneck - Talbots vintage pieces - Sporty & Rich tees - Snakeskin bag - Cinch jacket with double zipper - Adidas track pants - Ralph Lauren sport jacket - New condition # Call to action None used. # Social proof - "This is probably my best ThredUp haul ever" – Female 1 (Customer) # Point of view - Customer 100% – The ad is presented from the perspective of a customer sharing her ThredUp finds and personal style. # Storyline - 00:00–00:01 The video starts with the creator showing off a box of ThredUp finds, implying excitement and anticipation for the items inside. - 00:01–00:06 00:01–00:06 The creator showcases individual clothing items, emphasizing her love for fashion and thrifting. - 00:06–00:11 00:06–00:11 She expresses her inspiration from 90s fashion and uses ThredUp to find unique pieces, framing the platform as a go-to for vintage finds. - 00:11–00:15 00:11–00:15 The creator focuses on specific vintage crewnecks, highlighting their embroidered flag designs and vintage appeal. She poses to highlight its style, and the camera zooms in to show details. - 00:15–00:17 00:15–00:17 She transitions to a navy vintage Polo Ralph Lauren sweater, showcasing its classic style. - 00:17–00:22 00:17–00:22: The creator presents an L.L. Bean striped long-sleeve and a color block turtleneck sweater, showcasing their unique designs and colors. - 00:22–00:27 00:22–00:27 The video shifts to Talbot's vintage pieces, giving a pro tip to always look for the brand on ThredUp for cute vintage finds. - 00:27–00:33 00:27–00:33 The creator moves on to Sporty & Rich tees, mentioning they're not technically vintage but still stylish and affordable, framing them as great deals. - 00:33–00:37 00:33–00:37 She showcases a Sporty & Rich crewneck in basically new condition, highlighting its affordability. - 00:37–00:43 00:37–00:43 The video focuses on a vintage Banana Republic snakeskin purse, with the creator expressing her admiration and showcasing its style. - 00:43–00:48 00:43–00:48 The creator presents a cinch jacket with a double zipper and Adidas track pants, emphasizing their trendy appeal. - 00:48–00:55 00:48–00:55 She concludes with a Ralph Lauren sport jacket, highlighting that the entire collection was under $250 on ThredUp, reinforcing the affordability and value.

# Ad summary This ad is for ThredUp, an online consignment store, promoting their dresses for wedding guests. The ad features a video collage of dresses and wedding related images. # Brand positioning ThredUp is presented as a modern, eco-conscious online consignment shop that aims to disrupt the fashion industry by promoting sustainability. ThredUp allows its customers to both buy and sell clothing at a fraction of retail prices. The brand aligns itself with values such as environmental responsibility and financial savvy, while also offering customers access to a wide variety of clothing styles and sizes. ThredUp provides an alternative to traditional retail, where consumers can find unique, pre-owned items, contributing to a more sustainable and circular fashion economy. This brand occupies a space where fashion meets social responsibility, making it appealing to those looking for style and value with a reduced environmental impact. # Product This ad features dresses for wedding guests. The dresses are presented as stylish and suitable for attending weddings. The dresses come in a variety of colors, styles, and sizes. The ad emphasizes the affordability of these dresses, highlighting the opportunity to save money while still looking fashionable. The dresses are available at up to 90% off, making them an attractive option for budget-conscious shoppers who want to avoid fast fashion and find unique and stylish wedding guest dresses. The product is for shoppers who want to attend weddings without spending too much money on a new dress. # Visual style The ad has a bright and polished aesthetic with a quick editing rhythm. The production quality is high, resembling a professional commercial. The ad's pacing is fast with cuts every one to two seconds. The audio-visual sync is timed to the beat of the music. # Hooks Spoken: 00:00–00:12 [Music] Text overlay: 00:00–00:12 THREDUP / 00:00–00:12 Wedding Guest Dresses Made for the Moment / 00:00–00:12 THRIFT UP TO 90% OFF* Visual: 00:00–00:01 A split screen shows a bouquet of white flowers with an engagement ring on the top left corner, a blue dress in the middle, and a car parked outside with chairs set up in the background on the top right. The bottom left corner features a white wedding cake and the bottom right corner features 2 women wearing blue dresses. / 00:01–00:02 A split screen shows a bouquet of white flowers with an engagement ring on the top left corner, a blue dress in the middle, and a table set for dinner on the top right. The bottom left corner features a white wedding cake and the bottom right corner features purple and pink flowers. / 00:02–00:03 A split screen shows a bouquet of white flowers with an engagement ring on the top left corner, a blue dress in the middle, and a shot of a skyline in the top right. The bottom left corner features 2 people holding glasses of wine and the bottom right corner features purple and pink flowers. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Dresses for weddings at up to 90% off # Benefits - Thrift up to 90% off # Features - Dresses # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The brand is presenting the dresses and the value proposition to the viewer. # Storyline - 00:00–00:12 00:00–00:12 The ad opens with a series of wedding related images. The intention is to establish context for the product being advertised, which is dresses for wedding guests. The perspective is from the brand. The tone is celebratory.

# Ad summary This ThredUp ad promotes secondhand clothing and encourages viewers to personalize their closets with unique finds. The ad emphasizes the brand's trend-forward curated collections and the convenience of shoppable finds based on user mood boards. The ad features various models showcasing different styles and highlights the concept of making secondhand fashion a 'second nature'. # Brand positioning ThredUp is presented as a trend-forward online destination for secondhand clothing that focuses on providing an affordable and sustainable way to personalize one's closet. The brand emphasizes individuality and self-expression through fashion, allowing customers to discover unique styles while minimizing environmental impact. ThredUp focuses on making secondhand clothing a normal choice in everyday fashion by offering a convenient and personalized shopping experience, aligning with the values of eco-consciousness and budget-friendly fashion choices, while breaking away from the stigma of secondhand clothing by framing it as a fashion-forward option. # Product ThredUp is an online platform that offers a wide variety of secondhand clothing and accessories. It allows users to personalize their closet with curated trend-forward styles such as 'fringe,' 'plaid,' 'monochrome,' 'spring florals,' and 'romantic lace.' The platform offers a shopping experience built just for you by allowing customers to shop based on their inspiration boards. The service addresses the need for affordable fashion and aims to make shopping for secondhand clothing as easy and personalized as buying new clothes. # Visual style The ad has a bright, polished aesthetic with natural lighting. The editing style includes quick cuts and smooth transitions between shots, creating a dynamic feel. The production quality is high, resembling a polished commercial with a blend of lifestyle shots. The pacing is moderate, with cuts timed to the music. Audio and visuals are synchronized to emphasize key messages and product features. # Hooks Spoken: 00:01–00:05: Voiceover: Your closet is like your fashion fingerprint. Personalize it at ThredUp. Text overlay: 00:02–00:05: Your closet is like your / 00:02–00:05: fashion fingerprint. / 00:03–00:05: Personalize it at ThredUp. Visual: 00:02–00:03: Close-up shot of a person with curly brown hair wearing a white shirt, blue jeans, and a brown fringe jacket. The background is a blurry green. The camera moves up to show her face while the text 'Your closet is like your fashion fingerprint' is displayed. / 00:03–00:05: Close-up shot of a woman's face wearing makeup, a white shirt, and a fringe jacket. She is smiling as she looks at the camera. The text 'Your closet is like your fashion fingerprint. Personalize it at ThredUp' is displayed. # Funnel stage Top of funnel (Awareness) # Pain points The ad addresses the frustration of finding unique and personalized fashion that reflects individual style. It also implies that shopping sustainably for clothing can be difficult. # Value propositions - Personalize your closet with trend-forward styles. # Benefits - Express your personal style - Shop trend-forward styles - Enjoy a shopping experience built just for you # Features - Trend-forward curations - Personalized shopping experience - Shoppable finds based on your moodboards # Call to action None used. # Point of view - Customer 80% – The customer POV is communicated through visuals of different people in different settings. # Storyline - 00:00–00:02 00:00–00:02: A woman in a denim jacket poses with her hair blowing in the wind. The text reads, 'Fashion, meet Forever.' This introduces a blend of contemporary style with timeless sustainability and suggests that fashion can be both trendy and enduring, conveyed through the model's confident pose and the text's direct address. - 00:02–00:05 00:02–00:05: A woman smiles as she walks outside, wearing a fringed jacket. The text says, 'Your closet is like your fashion fingerprint. Personalize it at ThredUp.' This conveys the idea that individual style is unique and ThredUp enables customers to express their personal fashion fingerprint. - 00:05–00:08 00:05–00:08: The camera focuses on a fringed jacket while text overlays highlight 'trend-forward curations' like 'fringe,' 'plaid,' 'monochrome,' 'spring florals,' and 'romantic lace'. The message emphasizes that ThredUp offers a selection of trending styles. - 00:08–00:12 00:08–00:12: A woman with an umbrella smiles, followed by product circles with the names of designers and products such as Kate Spade, Madewell, and J.Crew. The text reads, 'A shopping experience built just for you.' The ad emphasizes the curated shopping experience. - 00:12–00:15 00:12–00:15: A grid of various people wearing different outfits flashes, followed by a woman in a denim jacket walking in a park, holding a red piece of fabric. Text appears with 'Shoppable finds based on your moodboards' as a cell phone screen is presented with the ThredUp app. This shows users can use their moodboards and inspiration to find and shop for clothing on the app. - 00:15–00:18 00:15–00:18: A woman lies on the grass, smiling and pointing towards the camera with text, 'Still Secondhand, Now It's Second Nature'. This shows how secondhand clothing is becoming a natural, common practice. - 00:18–00:20 00:18–00:20: The woman from the beginning of the ad is shown in a close-up shot, smiling and looking over her shoulder. The ThredUp logo appears on screen. This reinforces brand recognition and links the idea of effortless style with the ThredUp brand, conveyed through the model’s natural expression and the prominent logo placement.

# Ad summary This ad promotes ThredUp as a place to buy outfits for wedding weekends for under $100. The ad shows 3 outfits for a welcome party, the wedding day, and travel day. # Brand positioning ThredUp is presented as an affordable and sustainable fashion marketplace where people can buy secondhand clothing for up to 90% off. The ad showcases how to style outfits for a wedding weekend for under $100, demonstrating the brand’s commitment to providing fashionable options at accessible prices. By focusing on secondhand styles, ThredUp positions itself as an environmentally conscious alternative to traditional retail, appealing to consumers who want to look good without breaking the bank or harming the planet. The brand promotes a lifestyle of smart, savvy, and sustainable shopping, aligning with values of affordability, fashion, and environmental responsibility. # Product The product being advertised is ThredUp's online platform where users can buy secondhand clothing and outfits. The ad features three distinct outfits for a wedding weekend: a floral dress for the welcome party, a pink gown for the wedding day, and a beige coat with pants for travel day. The ad highlights that entire outfits can be styled for under $100, making it affordable for consumers to attend events without overspending. The ad targets people planning to attend weddings or similar events, showcasing how ThredUp can provide stylish and budget-friendly options. # Visual style The ad's overall aesthetic is clean and simple with a pastel color scheme. The editing style features quick cuts that highlight different outfits. The production quality appears polished, creating a commercial feel. The pacing is consistent, with cuts synchronized to the music. # Hooks Text overlay: 00:00–00:05 / 00:00–00:05 Styled for Under $100 Visual: 00:00–00:05 The background is a light green and shows 3 tiles with the headings "THU," "FRI," and "SAT". The “FRI” tile features a medium close-up of a woman lying in grass with a floral dress. The woman is smiling up at the camera and wearing minimal jewelry. Text overlay states, “WEDDING WEEKEND LOOKS Styled for Under $100.” At the bottom of the frame is the ThredUp logo. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the cost of wedding weekend outfits. "Wedding Weekend Looks Styled for Under $100” shows that the product is solving for the cost of wedding outfits. # Value propositions - Wedding weekend looks styled for under $100 - Secondhand styles for up to 90% off # Benefits - Styled for under $100 - Secondhand styles - Up to 90% Off # Features - Wedding weekend looks # Call to action Thrift Now # Social proof - None used. # Point of view - Brand 100% – This ad is told from the official brand voice and displays the products. # Storyline - 00:00–00:05 The ad opens with text overlay stating, “Wedding Weekend Looks Styled for Under $100”. - 00:00–00:05 A thumbnail of a woman wearing a floral dress appears with “FRI” on the tile as the outfit is for the "Welcome Party". This shows that the ad will be focusing on wedding weekend outfits. - 00:01–00:04 00:01–00:04 The camera shows the woman in the floral dress laying on grass with a straw bag as text overlay says, “Welcome Party”. The ad intends to present an outfit idea for a Welcome Party. - 00:05–00:10 00:05–00:10 The frame transitions to show another thumbnail with “SAT” on the tile of a woman in a hot pink dress. This shows that the ad is showing another outfit idea for a wedding weekend. - 00:06–00:09 00:06–00:09 The camera shows a floor-length hot pink dress as text overlay says, “Wedding Day”. The ad intends to present an outfit idea for a wedding day. - 00:10–00:15 00:10–00:15 The frame transitions to show another thumbnail with “SUN” on the tile of a woman in a beige coat and pants. This shows that the ad is showing another outfit idea for a wedding weekend. - 00:11–00:14 00:11–00:14 The camera shows a woman in the beige outfit as text overlay says, “Travel Day”. The ad intends to present an outfit idea for travel day. - 00:15–00:19 00:15–00:19 The camera shows the ThredUp logo as text overlay states "Secondhand Styles, Up to 90% Off" with a "Thrift Now" CTA button.

# Ad summary This ad showcases curated cardigans from ThredUp. It encourages users to save items and shop discounted finds from brands like Free People, Tory Burch, Anthropologie, and Madewell. # Brand positioning ThredUp is presented as an online thrift store offering discounted prices on clothing from well-known brands. The brand aims to occupy the space of accessible and affordable fashion while also appealing to environmentally conscious consumers who value sustainability through thrifting. The ad features well-known brands like Free People, Tory Burch, Anthropologie, and Madewell, positioning ThredUp as a retailer of high-quality, desirable items at discounted prices. The brand promotes a sense of discovery and value, offering shoppers the opportunity to find unique pieces tailored to their personal style, while also aligning with a sustainable lifestyle. # Product The ad features a variety of cardigans from different brands, all available on ThredUp. These include a Free People size M cardigan, as well as cardigans from Tory Burch, Anthropologie, and Madewell. The cardigans are presented as thrifted finds, highlighting ThredUp's offering of secondhand clothing. The products are shown in a way that emphasizes their style and brand, encouraging viewers to shop for similar thrifted finds tailored to their preferences. The ad does not specifically address purchase barriers, but instead focuses on the appeal of the items themselves and the brands they represent, suggesting that ThredUp offers a curated selection of desirable, secondhand clothing. # Visual style The ad features a clean and modern aesthetic with a focus on showcasing individual product images. The editing style employs smooth transitions, with a consistent color palette of light greens and whites. The production quality is polished, giving a commercial feel. The pacing is consistent, with a moderate number of cuts per minute to maintain viewer engagement. The audio-visual sync is well-coordinated, with text and product transitions timed to the music beats. # Hooks Text overlay: 00:00–00:02 Love it? Favorite it. / 00:00–00:02 Free People / 00:00–00:02 Size M Cardigan Visual: 00:00–00:02: A Free People size M cardigan is centered on a white background. Above the cardigan is the ThredUp logo and the text overlay "Love it? Favorite it.". Below the cardigan is the brand and product description. To the right of the product description, a white cursor hovers over a heart icon. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Shop up to 90% off* est. retail: communicates value by highlighting the potential cost savings # Benefits - Saves the user money on retail prices - ThredUp feed refines user's results # Features - Thrifted Finds - Size M Cardigan # Call to action SHOP UP TO 90% OFF* # Social proof - None used. # Point of view - Brand 100% – The ad is presented from the brand's perspective, showcasing the products and promoting the platform's benefits. # Storyline - 00:00–00:02 A static shot of a Free People cardigan with the text overlay "Love it? Favorite it." - 00:02–00:05 The visual transitions to three cardigans from Free People, Tory Burch, and Anthropologie on a green background, along with the text overlay "Every Saved Item Refines Your Feed." - 00:05–00:10 The visual continues to showcase three cardigans from Anthropologie and Madewell, along with the text overlay "Shop Thrifted Finds Tailored To You." - 00:10–00:13 The screen transitions to the ThredUp logo with the text overlay "Shop up to 90% off* est. retail"

# Ad summary This ad promotes Spring Dresses from ThredUp. The ad shows a product shot of a dress in between other springtime and garden-themed photos. # Brand positioning ThredUp is presented as a modern and trendy online thrift store. The brand aligns itself with the values of sustainability and affordability, promoting a lifestyle that is both fashionable and conscious. ThredUp seems to push against the fast fashion industry by offering secondhand clothing at discounted prices, aiming to occupy a space in the consumer's mind as a responsible and stylish alternative to traditional retail. # Product The ad features a brown and white checkered dress with a square neckline, short puff sleeves, and a cinched waist. The dress is the focal point of the ad, positioned centrally among a variety of springtime scenes. The ad highlights the availability of spring dresses at prices up to 90% off. The ad suggests that ThredUp offers a wide selection of dresses perfect for the spring season, inviting viewers to explore affordable fashion options. # Visual style The ad has a polished aesthetic with a focus on bright, natural lighting. The editing style uses quick cuts to transition between different springtime scenes, creating a dynamic and upbeat feel. The production quality is high, resembling a commercial with its clear visuals and professional presentation. The pacing is quick. The cuts are timed to the beat of the music. # Hooks Text overlay: 00:00–00:11 THREDUP / 00:00–00:11 Spring Dresses / 00:00–00:11 Made for the Moment / 00:00–00:11 THRIFT UP TO 90% OFF* Visual: 00:00–00:01 The video begins with a split-screen layout. In the top left, there is a close-up shot of croissants dusted with powdered sugar. In the top right, raspberries are piled in a basket. The bottom left shows apples and pears in a basket. The bottom right shows an out-of-focus sidewalk and the feet of a person wearing the featured checkered dress, and a golden retriever with its tongue out. A brown and white checkered dress is in the center. In the middle, text overlay reads "THREDUP Spring Dresses Made for the Moment." In the lower center, text overlay reads "THRIFT UP TO 90% OFF*." / 00:01–00:02 The video continues with a split-screen layout. In the top left, there is a close-up shot of croissants dusted with powdered sugar. In the top right, peaches are piled in a basket. The bottom left shows apples in a basket. The bottom right shows an out-of-focus sidewalk and the feet of a person wearing the featured checkered dress, and a golden retriever with its tongue out. A brown and white checkered dress is in the center. In the middle, text overlay reads "THREDUP Spring Dresses Made for the Moment." In the lower center, text overlay reads "THRIFT UP TO 90% OFF*." / 00:02–00:03 The video continues with a split-screen layout. In the top left, there is a close-up shot of croissants dusted with powdered sugar. In the top right, peaches are piled in a basket. The bottom left shows cherries in a basket. The bottom right shows an out-of-focus sidewalk and the feet of a person wearing the featured checkered dress, and a golden retriever with its tongue out. A brown and white checkered dress is in the center. In the middle, text overlay reads "THREDUP Spring Dresses Made for the Moment." In the lower center, text overlay reads "THRIFT UP TO 90% OFF*." # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Spring Dresses Made for the Moment - Thrift up to 90% off # Benefits - Affordable fashion - Dresses made for the spring season # Features - Spring dresses - Thrift up to 90% off # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad uses curated visuals and brand-focused messaging to showcase the ThredUp product selection. # Storyline - 00:00–00:11 00:00–00:11 The ad opens with a series of aesthetically pleasing springtime images displayed in a split-screen format. Each image is visually rich and vibrant, creating a sense of freshness and renewal. The central image features a brown and white checkered dress, which remains constant throughout the sequence. This format conveys the message that ThredUp offers dresses perfectly suited for the spring season, emphasizing style and seasonality. The perspective is from the brand, showcasing its curated collection and aesthetic.

# Ad summary This ad showcases the ThredUp brand by displaying several outfits for the spring. The ad features a creator who showcases her styling of pieces from the brand. # Brand positioning The brand ThredUp is presented as a place where consumers can purchase curated and trendy items at a low price. The ad positions the brand as a great choice for those looking for spring outfits. The brand is presented as a place where users can create great looks without overspending. The brand promotes a casual and fun lifestyle. ThredUp is an emotional brand because it gives the consumer a way to be trendy while being cost-effective. # Product ThredUp is an online store where people can buy and sell secondhand clothes. The ad showcases how ThredUp can be used to find unique spring outfits. The ad showcases multiple pieces that can be found on the site, including a floral dress, a pink skirt, a yellow platform shoe, a black blouse, and a brown fringe vest. The ad also showcases how the pieces from ThredUp can be styled together to create a bohemian look. The ad also showcases some of the purses that can be found on the site, including one that looks like a horse. The ad shows that the brand is worth trying because it has everything you need to create the perfect spring outfits. # Visual style The ad has an overall aesthetic that is casual but elevated. The closet and the woman in the video seem high-end. The video has quick cuts. The video has an elevated UGC feel because of the setting and the woman featured in the video. The video is consistently paced. # Hooks Spoken: 00:00–00:02 [Singing] Ma cherie amour, I need you my love. Text overlay: 00:00–00:02 OUTFIT IDEAS / 00:01–00:02 Spring Boho looks with ThredUp Visual: 00:00–00:02 The camera shows a woman as she opens a door. She has dark skin and is wearing a black and white cow-print coat. The background is a closet. The camera is stationary. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - ThredUp can be used to create spring boho looks # Benefits - Outfits that can be created from ThredUp - Spring Boho looks # Features - Pieces from ThredUp # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a customer of the brand, who is reviewing the product by showcasing her looks. # Storyline - 00:00–00:02 The video begins with the creator walking into her closet with the text overlay introducing the video. - 00:02–00:04 00:02–00:04 The creator holds up a floral dress, showing how she acquired it from ThredUp. The intention is to visually communicate one of the pieces available on the ThredUp brand's website. - 00:05–00:10 00:05–00:10 The creator holds up a pink skirt and a black blouse to display the pieces that can be acquired on ThredUp. The creator then styles the outfit, showing how the pieces can be paired to create the perfect look. - 00:10–00:14 00:10–00:14 The creator models another styled outfit from the brand, showing another use case for shopping with ThredUp. - 00:15–00:19 00:15–00:19 The creator models the first dress, but this time the dress is styled. She shows the full outfit and then makes a gesture, indicating that this is one of her spring looks from ThredUp.

# Ad summary The ad features a content creator showcasing how she uses scarves from ThredUp in her everyday outfits. She begins by showing various scarves and stating how people ask her where she finds them and how she styles them. She proceeds to showcase the scarves and how she uses them. As she talks about each scarf, a graphic appears with the scarf product information and original and sale price from ThredUp. The ad ends with her encouraging viewers to shop ThredUp now. # Brand positioning ThredUp is presented as a thrifting resource where buyers can easily purchase unique stand-out pieces that can't be found anywhere else. The brand is aligned with accessible luxury because they showcase designer pieces with prices that are significantly lower than retail. The brand also caters to a more sustainable lifestyle by promoting clothing and accessories as an eco-friendly alternative to buying new. The brand aims to occupy the space of sustainable, unique pieces that can be styled in various ways to create multiple outfits. # Product ThredUp is presented as an online resource where users can find various scarves, including bandanas, silk fringe scarves, and gauzy scarves. The ad promotes a red bandana as being the most worn, and also makes the perfect little neck scarf. The ad also showcases a long silk fringe scarf that can be worn as a headband or tied around the waist like a belt to add fun movement and texture to a pair of jeans or dress pants. Finally, the ad presents a wide, gauzy scarf that can be worn as a shawl or tied around the waist, then secured with a brooch. The ad emphasizes that ThredUp's scarves are unique stand-out pieces, suggesting that they cannot be found anywhere else. # Visual style The ad is shot with a first-person, casual feel reminiscent of user-generated content. The ad has quick cuts to match the upbeat tempo of the background music. Production quality is moderately polished and utilizes graphics that are similar to UI elements used in e-commerce apps. # Hooks Spoken: Female 1: As someone who wears scarves all the time, I often get asked where I find them and how I style them. Text overlay: where I FIND them / how I STYLE them Visual: 00:00–00:01: Against a plain white wall with a stack of books visible on the lower-left, a fair-skinned woman with long dark hair and hoop earrings is holding several colorful scarves, one of which she shows to the camera, while wearing a white T-shirt and blue jeans. Overlaid are five images of different people wearing bandanas in an outdoor setting. / 00:01–00:04: The fair-skinned woman with long dark hair and hoop earrings is holding several colorful scarves, one of which she shows to the camera, while wearing a white T-shirt and blue jeans in front of a plain white wall with a stack of books visible on the lower-left. # Funnel stage Consideration # Pain points The ad clearly implies that finding unique standout pieces for your everyday looks can be challenging. The ad addresses the problem of finding unique pieces to elevate your style. # Value propositions - Adds a nice pop of color and completely shifts an outfit # Benefits - Adds a nice pop of color - Completely shifts an outfit - Adds such fun movement and texture to a simple pair of jeans - Adds such fun movement and texture to dress pants - Provides unique pieces that can't be found anywhere else. # Features - Image search - Image search to discover unique standout pieces # Call to action shop THREDUP now! # Social proof - "As someone who wears scarves all the time, I often get asked where I find them and how I style them" – Female 1 (Creator) - "The bandana also makes the perfect little neck scarf. It always adds a nice pop of color and completely shifts an outfit." - "I had nothing like it in my collection, and I've been wearing it either as a headband or tied around my waist like a belt. It adds such fun movement and texture to a simple pair of jeans." - "I am simply in love with the shade of blue, so I immediately hit purchase on this wider, gauze scarf that will get so much use from me this spring." # Point of view - Customer 100% – All content is delivered by a content creator who acts as a customer of the brand. # Storyline - 00:00–00:04 The content creator states that she is often asked where she finds her scarves and how she styles them, establishing that she is a credible source for styling advice because she is frequently asked about this topic. - 00:04–00:07 As a direct response to the earlier question, she presents a few new scarves she found on ThredUp and the ways she has been wearing them, establishing that she is a customer and advocate of the brand. - 00:07–00:15 She shows her most worn scarf, a classic bandana, and how it can be folded into a triangle, centered, and tied in the back, as well as how she likes to tuck the corner so it doesn't fly around, demonstrating her usage of the product and building trust with the viewer. - 00:15–00:23 She switches to wearing it as a headband, tying it underneath, providing an alternative way the scarf can be worn. - 00:23–00:27 She then highlights that the bandana also makes the perfect little neck scarf, providing yet another alternate use occasion. - 00:27–00:31 She shows how she ties it around her bag handle so it's there if she wants to wear it later, providing a final use case, as well as promoting convenience. - 00:31–00:38 She transitions into a second scarf and highlights that she can easily discover unique standout pieces like this long silk fringe scarf by using the image search on ThredUp. - 00:38–00:51 She shows how she's been wearing the silk scarf as a headband or tied around her waist like a belt, adding yet more use case ideas. - 00:51–00:56 She then transitions to a third scarf and states she immediately hit purchase when she saw the shade of blue, emphasizing how ThredUp can grab a customer's attention based on its unique pieces. - 00:56–01:04 She shows how the gauzy scarf can be worn as a shawl or tied around her waist, showing additional style use cases. - 01:04–01:10 She encourages the viewer to shop ThredUp now, reinforcing the value of finding unique and different pieces on the platform.

# Ad summary This ad promotes secondhand denim pieces on ThredUp. The ad shows a woman wearing a denim jacket and jeans, while also showcasing different denim items offered on ThredUp. # Brand positioning ThredUp is presented as a modern and accessible online thrift store, offering customers the chance to purchase secondhand clothing at discounted prices. The brand aligns with values of sustainability and affordability, promoting a conscious lifestyle by encouraging consumers to buy used clothing instead of new. By offering items up to 90% off, ThredUp emphasizes value and savings, contrasting with traditional retail models by giving a customer access to brands like Levi's, Madewell, and Everlane. # Product ThredUp offers a wide selection of secondhand denim clothing items from brands like Levi's, Madewell, and Everlane. The ad showcases a variety of denim pieces, including jeans, jackets, and tops, available for purchase on the ThredUp platform. The ad highlights the affordability of these items, noting that they are available for up to 90% off the original retail price. These products appeal to consumers looking for sustainable and budget-friendly fashion options. The ad emphasizes the opportunity to access high-quality denim at a fraction of the cost, promoting ThredUp as the go-to destination for thrifting designer denim. # Visual style The ad features a clean and modern aesthetic, with a focus on showcasing the denim products in a visually appealing manner. The use of circular images and split-screen effects adds a dynamic element to the ad, while the text overlays are clear and easy to read. The production quality appears polished, aligning with a commercial feel, and the pacing is quick to maintain viewer engagement. # Hooks Spoken: 00:00–00:09: [Music] Text overlay: 00:00–00:09: THREDUP / 00:01–00:09: Denim, Your Way / 00:02–00:09: Thrift Levi's, Madewell, and Everlane up to 90% off* Visual: 00:00–00:09: The shot features a vertical split-screen effect, with the left and right sides showing close-ups of blue denim clothing. On the right, a sleeve with a button. On the left, the corner of a pair of jeans and the back of a denim jacket. The center shows the text overlay and two circular images. The top circle features a blond woman outside, wearing a denim jacket. The bottom circle features a person wearing jeans and a denim jacket with the red Levi's tag visible. The background is a tan or light brown color. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Thrifting designer denim at a fraction of the cost - Environmentally conscious fashion choices # Benefits - Affordable prices (up to 90% off) - Sustainable fashion options - Access to high-quality denim # Features - Secondhand denim clothing items - Brands like Levi's, Madewell, and Everlane # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, presenting the products and highlighting the benefits of shopping with them. # Storyline - 00:00–00:02 The ad begins with a visual of the ThredUp logo and the words 'Denim, Your Way', introducing the theme of the ad. - 00:02–00:09 The ad features images of a woman wearing denim pieces available from ThredUp, accompanied by text that says, 'Thrift Levi's, Madewell, and Everlane up to 90% off'.

# Ad summary An ad for ThredUp features a beige jacket worn over a striped shirt and patterned tie. The ad promotes a 50% off deal with free shipping for thrifted jackets and includes a 'Shop Now' call to action. # Brand positioning ThredUp is presented as a modern and affordable online thrift store, offering consumers a sustainable and budget-friendly way to shop for clothing. The brand positions itself as a place to find stylish jackets at a discounted price, appealing to value-conscious shoppers who also care about environmental impact by buying secondhand. # Product The product featured is a selection of secondhand or 'thrifted' jackets available for purchase on ThredUp. The image showcases a beige trench coat with visible details like a collar, buttons, and sleeve straps. The jacket is styled over a striped shirt and tie, suggesting versatility and fashion-forwardness. The ad highlights that these jackets are currently 50% off with free shipping, aiming to overcome potential price objections and encourage immediate purchase. The call to action, 'Shop Now,' implies a curated selection of jackets ready for customers to explore. # Visual style The ad has a modern, minimalist aesthetic with a focus on showcasing the product. The production quality is high, with attention to detail in the styling and lighting. The image treatment seems natural, with a soft color palette that emphasizes the neutral tones of the trench coat. The typography is clean and legible, complementing the overall design. The style is intended to be scannable and attention-grabbing in a social media feed, with the product and offer presented clearly. # Hooks Headline: Thrifted Jackets # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the potential pain point of expensive clothing by offering secondhand jackets at a reduced price: '50% Off + Free Shipping'. # Value propositions - 50% Off + Free Shipping # Benefits - Free Shipping # Features - Thrifted jackets # Call to action SHOP NOW # Social proof - None used. # Point of view - Brand: The brand provides the offer and prompts the audience to shop. # Storyline - The ad opens with an eye-catching image of a thrifted beige jacket, immediately signaling the product category. This is intended to draw in viewers interested in fashion and thrifting, with the brand introducing the product for sale. - Next, the ad presents an offer of '50% Off + Free Shipping,' which serves to incentivize the viewer to consider purchasing. The brand is providing a financial incentive to make the product more appealing. - Finally, a 'Shop Now' button prompts immediate action, directing the viewer to the ThredUp website or app to make a purchase. The brand is directly encouraging the consumer to convert by making a purchase.

# Ad summary This ad for thredUP shows various name-brand coats and jackets available on the platform. # Brand positioning thredUP is presented as a retailer of secondhand clothing from many different brands. The ad features items from J. Crew, Everlane, Hunter, and REI, among others. The brand positions itself as a place to find thrifted items tailored to the customer. They also emphasize the deals available by offering items up to 90% off of retail. # Product The ad features a variety of secondhand coats and jackets from multiple brands, including J. Crew, Everlane, Hunter, and REI. Each product is shown on a plain white background in a professional, unstyled product shot. The thredUP platform offers the customer a way to easily browse and purchase coats and jackets from their favorite brands. # Visual style The ad features a clean, polished aesthetic with a focus on product photography. The editing style is simple and direct, with static shots and smooth transitions. The color palette is bright and airy. The pacing is moderate. # Hooks Text overlay: Love it? Favorite it. / J. Crew / Size M Raincoat Visual: 00:00–00:01: A J. Crew size medium raincoat is shown on a plain white background. Below the raincoat is the text "J. Crew Size M Raincoat" A pointing hand taps the like icon below the text. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Shop thrifted finds tailored to you at up to 90% off retail # Benefits - Shop thrifted finds tailored to you - Items up to 90% off of retail # Features - Secondhand clothing - Wide variety of brands - Raincoats and jackets # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is delivered from the brand's perspective, showcasing their products and services. # Storyline - 00:00–00:01 The ad opens by featuring a J. Crew raincoat and asks, "Love it? Favorite it." - 00:01–00:07 The next shot features multiple raincoats from different brands, including J. Crew, Everlane, and Hunter. - 00:07–00:11 This is followed by a final shot, which continues to showcase several coats and jackets. - 00:11–00:12 The ad ends with the thredUP logo and offers items up to 90% off of retail.

# Ad summary This ad for ThredUp promotes trendsetting fashion through secondhand shopping. It features a model wearing a fringe jacket and highlights key trends like boho chic and moto boots, encouraging viewers to explore the trend report. # Brand positioning ThredUp is presented as a destination for trendsetting fashion that is accessible and sustainable through secondhand shopping. The brand positions itself as a place where consumers can stay on top of current trends without contributing to the fast fashion cycle. By highlighting popular styles like fringe, boho chic, and moto boots, ThredUp aims to be seen as a modern and relevant choice for fashion-conscious consumers. The brand occupies a space that values both style and sustainability, pushing against the norms of traditional retail and promoting a more conscious approach to fashion consumption. The brand positioning is both functional, by offering affordable secondhand options, and emotional, by appealing to consumers who value sustainability and self-expression. # Product The ad showcases various trending fashion items available on ThredUp's secondhand marketplace. The main product focus is on a fringe jacket, highlighting the "Fringe" trend. Additional trends are called out, including "Boho Chic," represented by a denim skirt, and "Moto Boots," indicating a selection of footwear options. The ad implies that ThredUp offers a wide range of secondhand clothing and accessories, allowing customers to discover and shop for current trends at affordable prices. The promoted USPs are the ability to shop trending styles secondhand and contribute to a more sustainable fashion ecosystem. The ad addresses the purchase barrier of affordability by showcasing secondhand options and positions ThredUp as the solution to staying stylish without breaking the bank or harming the environment. # Visual style The ad has a polished yet natural production quality, with soft lighting and a focus on the model's natural beauty. The visual motif incorporates simple tags to highlight trends, creating a clean and scannable layout. The image treatment uses subtle color grading to enhance the warmth and earthiness of the tones. The typography is integrated seamlessly, with a clear hierarchy that emphasizes key messages. The overall style contrasts slightly with the fast-paced, highly edited norms of social media, potentially increasing stop power by offering a more authentic and relatable aesthetic. # Hooks Headline: Trendsetting Starts Here # Funnel stage Top of funnel (Awareness) # Pain points The ad implies the pain point of consumers wanting to stay on trend without contributing to fast fashion or overspending. # Value propositions - See what's trending, shop it secondhand. # Benefits - Shop it secondhand. # Features - Secondhand clothing # Call to action TRY THE TREND REPORT # Social proof - None used. # Point of view - Brand: The overall ad conveys the brand's perspective, highlighting ThredUp's offerings and unique value proposition in the secondhand fashion market. # Storyline - The ad opens with a focus on the ThredUp brand, establishing its name as a recognized destination for secondhand fashion. This message is conveyed from the brand's perspective to set the stage for what they offer. - The ad then introduces the core message: "Trendsetting Starts Here". The brand is telling the customer that they can be at the forefront of fashion by shopping on ThredUp. - Next, the ad invites viewers to "See what's trending, shop it secondhand," highlighting the blend of style and sustainability that ThredUp offers. The brand is clarifying the unique value proposition to the customer. - The ad includes a call to action button, “Try The Trend Report,” encouraging viewers to explore and engage with the latest trends available on the platform. The brand is prompting the customer to take the next step and explore. - Finally, the ad calls out specific trends like "Fringe", "Boho Chic", and "Moto Boots", showcasing examples of current fashion styles available. This moment provides visual examples from the brand of what the customer can find.

# Ad summary This ad for ThredUp features a woman who is packing for a trip. She talks about building an intentional wardrobe, using the platform to mix and match clothing for easy outfit creation. The ad highlights the variety of secondhand clothing available on ThredUp, across brands, categories, and sizes. # Brand positioning ThredUp is positioned as an online marketplace for secondhand clothing that simplifies building a curated and intentional wardrobe. The brand is for anyone who wants to evolve their style and ensure all their pieces can be mixed and matched effortlessly. ThredUp is also presented as a sustainable and cost-effective alternative to traditional retail, allowing users to always get their outfit right. # Product ThredUp is an online marketplace bringing together millions of secondhand clothing pieces across brands, categories, and sizes all in one place. The platform enables users to find unique pieces and evolve their outfit roulette every morning. It addresses the frustration of having nothing to wear by offering a variety of pre-owned items that can be easily mixed and matched to create stylish outfits. # Visual style The ad features a bright and casual aesthetic, with a mix of static shots and simple transitions. The production quality is a hybrid of UGC and polished commercial, giving it a relatable yet professional feel. The pacing is moderate, and the cuts are timed to match the voiceover. Visual motifs include the use of a consistent, well-lit home environment and the woman posing in different outfits. # Hooks Spoken: 00:00–00:03 If you're constantly thinking you have nothing to wear, it might be time for you to rethink your closet. Text overlay: 00:00–00:03 if you're constantly thinking you have nothing to wear Visual: 00:00–00:03 A woman with long brown hair, wearing a striped long-sleeve shirt and jeans, sits on a light-colored couch in a living room. She speaks directly to the camera, gesturing with her hands. The background includes two framed pieces of art on the wall and a small pink table with various items on it. The camera is static. # Funnel stage Consideration # Pain points Constantly thinking you have nothing to wear # Value propositions - Intentional wardrobe: Every piece goes together # Benefits - Evolve your game of outfit roulette every morning - You can always get your outfit right # Features - Millions of secondhand pieces - Across brands - Across categories - Across sizes # Call to action None used. # Social proof - “Since my first order, I literally can't stop scrolling through ThredUp and I did some damage.” – Female 1 (Creator) # Point of view - Customer 100% – The entire ad is presented from the perspective of a customer sharing her positive experience with the platform. # Storyline - 00:00–00:03 00:00–00:03 If you’re constantly thinking you have nothing to wear, the ad opens by addressing a common frustration. The speaker suggests rethinking your closet, positioning ThredUp as the solution. - 00:04–00:08 00:04–00:08 Since my first order, I literally can't stop scrolling through ThredUp and I did some damage, the speaker shares her personal experience with the platform, emphasizing its addictive and rewarding nature. - 00:08–00:16 00:08–00:16 However since I’ve been traveling, I’m also super hyper aware of the importance of building an intentional wardrobe which basically means every piece goes together, the speaker transitions to the need for versatile travel wardrobes. - 00:16–00:17 00:16–00:17 think of it as a little outfit roulette, the speaker makes the argument for ThredUp as being a way to make outfit building a fun game. - 00:17–00:25 00:17–00:25 I found the cutest little brocade shorts and three tops, I just know are going to look perfect with them, exhibit a, exhibit b, and exhibit c, the speaker showcases a specific item from ThredUp and presents several mix-and-match outfit options, demonstrating the platform's ability to create a versatile wardrobe. - 00:26–00:35 00:26–00:35 ThredUp brings together millions of secondhand pieces across brands, categories, and sizes all in one place to evolve your game of outfit roulette every morning, you can always get your outfit right with ThredUp, the ad summarizes the key benefits of the platform and reiterates the value proposition of effortless outfit creation.

# Ad summary The ad features a female influencer promoting ThredUp, focusing on her Ralph Lauren-inspired spring fashion finds. She showcases outfits and individual pieces purchased secondhand, emphasizing the affordability and designer access offered by ThredUp. The ad encourages viewers to shop on ThredUp, filter by their favorite designer and size, and enjoy the great deals available. # Brand positioning ThredUp is presented as a destination for affordable designer fashion, emphasizing accessibility and value. The brand aims to democratize access to high-end brands like Ralph Lauren by offering secondhand pieces at discounted prices. It aligns with values of sustainable fashion and smart shopping, positioning itself against the norms of buying new, full-price designer items. ThredUp aims to occupy a space in the consumer's mind as a cost-effective way to access luxury fashion without compromising on style or brand. # Product ThredUp is an online marketplace for secondhand clothing. The ad shows how users can shop for specific designer brands, such as Ralph Lauren, and filter by size to find curated selections. The featured items are fashion pieces that can be styled into outfits. The ad promotes the platform as a place to find amazing deals and endless pages of selection. ThredUp addresses the barrier of inaccessibility to designer fashion by offering these brands secondhand and at a discounted rate, offering a great value and making these brands attainable. # Visual style The ad has a casual, UGC-style aesthetic. The shots are brightly lit with natural light and appear to be filmed in the influencer's apartment, creating a relatable environment. Editing consists of quick cuts when outfits are changed, with minimal transitions. The production quality is consistent with typical social media content, supporting the authenticity of the ad. The pacing is moderate, with cuts primarily occurring during outfit changes. # Hooks Spoken: Party people. This spring, I'm channeling my inner Ralph Lauren girl. Visual: 00:00–00:04: The shot, taken from a slightly low angle, captures a young woman standing in a room. She holds a large stack of neutral-toned clothes. She has long, wavy dark hair, neutral makeup, and wears a white top under a gray cardigan and gray sweatpants. Behind her is a white door with black sliding hardware. To the right, the shot opens into another room, where a bed is visible. The room is brightly lit with natural light. # Funnel stage Consideration # Pain points The ad addresses the inaccessibility of designer fashion due to high prices. It visually shows the influencer finding and styling designer pieces on ThredUp. The desire to find affordable prices is implied through the statement: 'I'm channeling my inner Ralph Lauren girl. I found some amazing Ralph Lauren pieces secondhand from ThredUp' # Value propositions - Affordable access to designer brands: Enables users to shop high-end brands, like Ralph Lauren, at a fraction of the price. - Sustainable fashion choices: Promotes buying secondhand as an environmentally conscious alternative to buying new. # Benefits - Affordable designer fashion - Sustainable shopping - Access to a wide selection of brands and styles # Features - Secondhand clothing marketplace - Shop designer brands - Ability to filter by size # Call to action Shop ThredUp # Social proof - “I found some amazing Ralph Lauren pieces secondhand from ThredUp” – Female 1 (Customer) - “$20, which is insane” – Female 1 (Customer) - “These jeans are insane. I'm so obsessed with them.” – Female 1 (Customer) # Point of view - Customer 100% – Ad is entirely from the perspective of a customer sharing her experience with the product # Storyline - 00:00–00:04 A young woman with long, wavy dark hair is standing in a brightly lit room, holding a pile of clothes. She expresses excitement about channeling her inner Ralph Lauren girl this spring. - 00:04–00:07 She reveals that she found amazing Ralph Lauren pieces secondhand from ThredUp, which establishes the brand being promoted. - 00:08–00:12 She suggests recreating some of her favorite runway aesthetics from Ralph Lauren over the years, positioning her content as fashion inspiration. This sets up the product demo. - 00:12–00:16 She holds up a cream-colored fringed top and praises it. It is priced at $20, which she calls 'insane', highlighting the value proposition. - 00:16–00:22 She pairs the top with a maxi nautical skirt and describes it as giving current Ralph Lauren vibes, illustrating how ThredUp allows the creation of on-trend outfits. This furthers the product demo. - 00:22–00:24 She shows off another outfit consisting of a white tank top, shiny gold pants, and a trench coat. She expresses how good the look is. - 00:24–00:27 As the woman poses in the outfit, a collage of runway images appears, suggesting inspiration. The woman announces that this is what she is going to be channeling this spring. - 00:27–00:32 She raves about the jeans, calling them insane, as she reiterates her obsession with them. She again states the value of shopping secondhand. - 00:32–00:38 She explains that her favorite thing to do is to type in one of her favorite designers, filter by her sizes, and just scroll through the endless pages of amazing deals. This provides more specific product usage and a personal endorsement. - 00:38–00:41 Finally, she directly states the CTA: Shop ThredUp, have fun with it, and then blows a kiss to the camera, concluding the ad with a friendly and relatable tone.

# Ad summary This ad promotes ThredUp's Clean Out service, which allows users to earn cash or shopping credit by sending in their unwanted items. ThredUp handles all the work of selling the items, making it easy for users to turn clothes into cash and create a more sustainable world. # Brand positioning ThredUp is presented as a sustainable and convenient solution for decluttering unwanted clothing. The brand positions itself as a partner in building a more sustainable world by giving items a second life. It emphasizes ease and convenience, taking on the work of selling used clothes so customers don't have to. The brand appeals to environmentally conscious consumers who want to make money from their unwanted items without the hassle of traditional consignment or resale. # Product ThredUp's Clean Out service allows users to send in their unwanted clothes and accessories to earn cash or shopping credit. The ad highlights the convenience of the service, stating that ThredUp does all the work. The service promotes sustainability by giving items a second life and reducing textile waste. The ad also mentions that ThredUp has partnered with the Long-Term Stock Exchange to build a more sustainable world. The primary benefit is the ease of decluttering and earning money or credit without the hassle of selling items individually. # Visual style The ad has a bright, clean aesthetic with a mix of studio and lifestyle shots. The editing is fast-paced, with quick cuts between different scenes. The production quality is polished, giving the ad a professional feel. The overall style is upbeat and positive, designed to appeal to a young, environmentally conscious audience. The cuts happen at a rate of approximately 75 BPM. # Hooks Spoken: ThredUp's Clean Out gives your items a second life Text overlay: ThredUp's Clean Out gives your items a second life Visual: 00:00–00:01: A young woman with dark curly hair wearing a white top is reaching into a wooden closet, pulling out a blue denim jacket. The closet contains clothes on hangers, as well as shoes and cowboy boots on the top shelf. / 00:01–00:02: A close-up, overhead shot of a pile of folded clothing in pastel colors. # Funnel stage Middle of funnel (Consideration) # Pain points The frustration of having unwanted clothes taking up space and the hassle of trying to sell them. # Value propositions - Turn clothes into cash - We do all the work so you don't have to - Build a more sustainable world together # Benefits - Gives your items a second life - Earning a little cash or shopping credit - Build a more sustainable world together # Features - Clean Out Bag - ThredUp does all the work # Call to action Order a Clean Out Bag today # Social proof - None used. # Point of view - Brand 100% – The brand voice is the only POV, communicating the ease and sustainability of using ThredUp. # Storyline - 00:00–00:02 A woman is shown reaching into her closet to remove clothing, indicating that she is decluttering. - 00:01–00:03 The camera pans over a pile of clothes, emphasizing the volume of items that can be processed through ThredUp. The voiceover introduces the service and its primary benefit. - 00:02–00:04 The woman holds a dress while standing in front of a closet, and the voiceover further elaborates on the benefit, that users can earn "cash or shopping credit" by using the ThredUp clean out service. - 00:04–00:08 A logo is shown for ThredUp and the Long Term Stock Exchange, while the voiceover communicates that they are partners and wish to "build a more sustainable world together." - 00:06–00:08 A woman joyfully displays clothing, symbolizing the ease of decluttering with ThredUp and the associated positive feelings. - 00:08–00:10 A ThredUp bag is displayed, along with a voiceover explaining that ThredUp handles all the work so you don't have to. - 00:09–00:11 A hand is scanning clothing, which communicates that ThredUp is doing the work of processing items. - 00:10–00:15 The ad summarizes the offering by saying "Order a Clean Out Bag and Earn Cash or Credit" and asks "Ready to turn clothes into cash?" - 00:12–00:14 The ad ends on the note, "Order a cleanout bag today."