How The Coach #1 men's health app Advertises on Meta

# Ad summary This ad for The Coach features a woman in athletic wear and promotes a limited-time offer of 78% off. # Brand positioning The Coach is presented as a brand focused on fitness and athletic performance. The brand's name is prominently displayed on the athletic wear worn by the model, reinforcing its association with coaching and training. The brand aims to occupy a space in the consumer's mind as a provider of athletic apparel and fitness-related products. The brand aligns with values of athleticism, performance, and self-improvement. The brand positioning is functional, emphasizing performance and training. # Product The advertised product is athletic wear from The Coach, as implied by the brand name printed on the model's sports bra. The model is wearing a black sports bra with the brand name "THE COACH" printed in white on the back band. She is also wearing patterned leggings and gray athletic shoes. The ad promotes a limited-time offer of 78% off, creating a sense of urgency to encourage immediate purchase. The ad addresses the purchase barrier of price by offering a significant discount. # Visual style The ad has a high production quality with a focus on fitness and athleticism. The visual motifs include a torn paper effect and a grid layout for the text. The image treatment includes color grading to create a muted, desaturated look. The typography is large and bold, designed to be easily scannable in-feed. # Hooks Headline: LEARN THE CLIT LEVEL UP THE GAME # Funnel stage Bottom of funnel (Conversion) # Pain points None used. # Value propositions - 78% OFF TODAY! (limited time offer) # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's POV is present in the headline, discount offer, and expiration notice, as it is promoting its products and services and encouraging the viewer to make a purchase. - Customer: The customer's POV is represented by the woman in athletic wear, as she is visually embodying the brand's target audience and the benefits of using its products. # Storyline - The ad opens with the text "LEARN THE CLIT / LEVEL UP THE GAME", which is intended to grab the viewer's attention with provocative language and a promise of improvement. The brand is telling the viewer that they can improve their knowledge and skills with the brand's products or services. - The ad then presents a large discount of "78% OFF TODAY!", which is intended to incentivize the viewer to make a purchase. The brand is telling the viewer that they can save a significant amount of money by taking advantage of the offer. - The ad features a woman in athletic wear, which is intended to visually represent the brand's target audience and the benefits of using its products. The customer is showing the viewer the type of person who uses the brand's products. - The ad concludes with the text "Expires soon!", which is intended to create a sense of urgency and encourage the viewer to act quickly. The brand is telling the viewer that the offer is only available for a limited time.

# Ad summary This image ad uses a testimonial to promote a quiz that will help men learn about the clitoris. # Brand positioning The brand is presented as a resource for men to improve their sexual skills and confidence. It positions itself as a modern and straightforward guide, breaking away from traditional norms surrounding sex education. The brand aims to empower men with knowledge and techniques to enhance their partner's pleasure, fostering a more fulfilling and confident sexual experience. # Product The product being advertised is a quiz designed to educate men about the clitoris. The ad suggests that by taking the quiz, men can gain real skills and improve their sexual performance. It addresses the pain point of guesswork and pressure in sexual encounters, promising a step-by-step approach that makes sense. The ad emphasizes that it only takes a few minutes a day to see a huge difference, encouraging men to start now if they want their partner to notice the change. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and directness. The image is well-lit and features a neutral color palette, creating a sense of professionalism and trustworthiness. The typography is bold and easy to read, ensuring that the message is clear and impactful. The overall aesthetic is designed to appeal to a contemporary audience seeking straightforward and practical solutions. # Hooks Headline: Like gym, but for sex Learn the clit first # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of guesswork and pressure in sexual encounters, as highlighted by the phrase "No guesswork, no pressure." # Value propositions - Gain real skills and improve sexual performance through a step-by-step approach that makes sense. - Achieve a huge difference in just a few minutes a day. # Benefits - He's confident, super focused, and totally in control - No guesswork, no pressure, just real skill - The difference is huge # Features - Step-by-step breakdown - Takes a few minutes a day # Call to action TAKE A TEST # Social proof - "My man changed everything. We're together six times a day, and honestly, it's never felt this easy. He's confident, super focused, and totally in control. No guesswork, no pressure, just real skill." # Point of view - Brand: The brand's POV is present in the opening statement and the call to action, aiming to grab attention and drive engagement with a straightforward, modern approach to sex education. - Customer: The customer's POV is represented through the testimonial, building trust and credibility by showcasing the positive impact of the product on a real relationship. # Storyline - The ad opens with a provocative statement, "Like gym, but for sex Learn the clit first," immediately grabbing attention and setting the tone for a modern, no-nonsense approach to sex education. This is told from the brand's perspective to pique the viewer's interest. - The ad then transitions to a testimonial, "My man changed everything. We're together six times a day, and honestly, it's never felt this easy. He's confident, super focused, and totally in control. No guesswork, no pressure, just real skill. They break it down step-by-step, so it actually makes sense. It only takes a few minutes a day, but the difference is huge. If you want him to notice the change too, it's time to start. Tap the link and take the quiz." This is told from the perspective of a satisfied customer, building trust and credibility by showcasing the positive impact of the product. - The ad concludes with a clear call to action, "TAKE A TEST," prompting viewers to engage with the product and take the quiz. This is told from the brand's perspective to drive immediate action and conversion.

# Ad summary This ad for The Coach features a testimonial from a woman who claims that her man has learned skills from The Coach's program that have improved their sex life. The ad uses a suggestive image of a woman to draw attention and encourages viewers to take a test. # Brand positioning The Coach is presented as a brand that offers a program to teach men real skills to improve their sex lives. The brand positions itself as a solution to a common problem in relationships, offering clear, step-by-step guidance to help men become better lovers. The brand aims to occupy the space of a relationship and sex life coach, providing practical skills and knowledge to enhance intimacy and satisfaction. The brand's tone is direct and confident, suggesting that their program is effective and can deliver tangible results. The brand pushes against the norm of leaving sexual satisfaction to chance, instead offering a structured approach to improving skills and performance. # Product The Coach offers a program designed to teach men real skills with clear, step-by-step guidance to improve their performance in bed. The program is for men who want to improve their sex lives and satisfy their partners. The program aims to address the purchase barrier of uncertainty by promising tangible results through structured training. The ad highlights the benefit of the program by featuring a testimonial from a woman who claims that her man's skills have improved significantly, leading to a more fulfilling sex life. The ad emphasizes that the program helps men learn skills that lead to women feeling a certain way about them. # Visual style The ad has a suggestive and attention-grabbing visual style. The image of the woman is intended to draw the viewer in, while the text provides a testimonial and call to action. The overall style is simple and direct, with a focus on the message and the offer. # Hooks Headline: SEX ISN'T MAGIC ITS CLIT TRAINING # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is a lack of sexual satisfaction or skill in bed, as suggested by the phrase "I don't have to fake it anymore." # Value propositions - Real skills with clear, step-by-step guidance leading to improved sexual experiences and satisfaction. # Benefits - My man does things in bed that leave me speechless. - I'm honestly obsessed. - We're all over each other, like, six times a day. - Their program taught him real skills with clear, step-by-step guidance. - I don't have to fake it anymore. - I actually finish first, and more than once. # Call to action TAKE A TEST # Social proof - "My man does things in bed that leave me speechless. I'm honestly obsessed. We're all over each other, like, six times a day. And it's all thanks to The Coach. Their program taught him real skills with clear, step-by-step guidance. I don't have to fake it anymore. I actually finish first, and more than once." # Point of view - Brand: The headline "SEX ISN'T MAGIC ITS CLIT TRAINING" is from the brand, introducing the topic and positioning their program as the solution. - Customer: The testimonial from the woman is from the customer's perspective, sharing her positive experience with the program and its impact on her sex life. # Storyline - The ad opens with the headline "SEX ISN'T MAGIC ITS CLIT TRAINING", which is intended to grab the viewer's attention and introduce the topic of improving sexual skills. This is told from the brand's perspective. - The ad continues with a testimonial from a woman who says, "My man does things in bed that leave me speechless. I'm honestly obsessed. We're all over each other, like, six times a day. And it's all thanks to The Coach." This is intended to show the positive results of the program and build trust. This is told from the customer's perspective. - The testimonial continues, "Their program taught him real skills with clear, step-by-step guidance. I don't have to fake it anymore. I actually finish first, and more than once." This is intended to further emphasize the effectiveness of the program and address a common concern in relationships. This is told from the customer's perspective. - The ad concludes with the call to action, "If you want women to feel this way about you, tap the link below. TAKE A TEST." This is intended to encourage viewers to take the next step and learn more about the program. This is told from the brand's perspective.

# Ad summary This image ad uses a provocative question and a list of points to suggest that men can improve their sexual performance by learning about the clitoris and training for the bedroom. # Brand positioning This ad does not explicitly mention a brand. However, it implies a brand that is focused on sexual wellness and education, particularly for men. The brand positions itself as a source of knowledge and tools to improve sexual experiences, challenging the norm that sex is based on luck or stamina alone. The brand's tone is direct, educational, and slightly provocative, aiming to empower men with the knowledge to become better lovers. # Product This ad promotes a resource or program designed to educate men about the clitoris and improve their sexual performance. The ad suggests that most men lack this knowledge and that learning about it can "change the game." It emphasizes that sex isn't just about luck or stamina but requires understanding and training. The ad addresses the pain point of men not knowing what works and offers a solution through learning and practice. The desired outcome is for men to become skilled lovers whom their partners brag about. # Visual style The ad has a clean and direct visual style, focusing on the body as a canvas for the text. The use of a close-up shot and a neutral background creates a sense of intimacy and focus on the message. The white text stands out against the darker leggings, making it easy to read. The overall aesthetic is modern and slightly provocative, aligning with the brand's tone and message. # Hooks Headline: Does sex need magic or clit understanding # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of men not knowing what works in bed, leading to unsatisfactory sexual experiences for both partners. "Most men skip the clit." # Value propositions - Learn it, master it, change the game. - Train like a king. - Now train for the bedroom too. - Learn it, practice it, become the guy she brags about # Benefits - Improved sexual performance - Increased knowledge about female anatomy - Becoming a skilled lover # Features - Educational content about the clitoris - Training for the bedroom # Call to action TAKE A TEST # Social proof - She knows when you know what you're doing. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to educate and empower men with knowledge about sexual wellness and performance. # Storyline - The ad opens with a provocative question: "Does sex need magic or clit understanding," immediately grabbing attention and framing the narrative around the importance of understanding female anatomy. This is told from the brand's perspective, aiming to challenge conventional beliefs about sex and introduce the idea that knowledge is key. - The ad presents a list of five points, each offering insights and advice on how men can improve their sexual performance by learning about the clitoris and training for the bedroom. This is told from the brand's perspective, providing educational content and positioning itself as an expert in sexual wellness. - The ad concludes with a call to action: "TAKE A TEST," encouraging viewers to engage with the brand and further explore their knowledge of the topic. This is told from the brand's perspective, aiming to drive traffic and potentially convert viewers into customers.

# Ad summary This image ad for The Coach uses provocative language and a suggestive image to promote a course or program designed to improve men's sexual performance and confidence. # Brand positioning The Coach is presented as a brand focused on improving men's sexual performance and confidence. The brand positions itself as a resource for men who want to improve their skills and knowledge in the bedroom. The brand uses bold and direct language, pushing against the norms of subtlety and indirectness often found in discussions about sex. The brand's positioning is functional, focusing on providing practical knowledge and skills to enhance sexual experiences. # Product The product being advertised is a course or program designed to help men improve their sexual skills and confidence, specifically focusing on knowledge about the clitoris. The ad promises that by following the program, men will gain knowledge by October 1st, master it by October 7th, and own the bedroom with confidence by October 15th. The ad addresses the purchase barrier of uncertainty by offering a test to gauge the viewer's current knowledge and pique their interest in learning more. # Visual style The ad has a clean and direct visual style, using a simple gray background and bold typography to convey its message. The production quality appears to be studio-shot, with professional lighting and a focus on the model's pose and expression. The overall aesthetic is modern and slightly provocative, designed to grab attention and convey a sense of confidence and expertise. # Hooks Headline: REAL MEN USE GYM FOR SEX REAL MEN LEARN THE CLIT # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that a pain point is a lack of knowledge about the clitoris and how to please a partner in bed, as highlighted by the question "What should I know about the clit to be good in bed?" # Value propositions - Gain knowledge and confidence in the bedroom through a structured program. - Achieve specific milestones by set dates, leading to mastery and confidence. # Benefits - Know it by October 1 - Master it by October 7 - Own the bedroom with confidence by October 15 # Call to action TAKE A TEST # Social proof - None used. # Point of view - Brand: The brand's POV is present in the headline, promising specific results and encouraging viewers to take a test, positioning the brand as an authority on sexual performance and confidence. - Customer: The customer's POV is represented by the question "What should I know about the clit to be good in bed?", highlighting a desire for knowledge and improvement in the bedroom. # Storyline - The ad opens with the provocative statement "REAL MEN USE GYM FOR SEX REAL MEN LEARN THE CLIT", immediately grabbing attention and setting a tone of directness and sexual focus. This is told from the brand's perspective, aiming to shock and intrigue the viewer. - The ad then promises specific results by certain dates: "By October 1 - you'll know it. By October 7 - you'll master it. By October 15 - you'll own the bedroom with confidence." This is told from the brand's perspective, creating a sense of urgency and achievable progress. - The ad poses the question "What should I know about the clit to be good in bed?", framing the product as the solution to a common concern. This is told from the customer's perspective, highlighting a potential knowledge gap and desire for improvement. - The ad concludes with a "TAKE A TEST" call to action, encouraging immediate engagement and further exploration of the product. This is told from the brand's perspective, driving potential customers to take the next step.

# Ad summary This ad promotes a 28-day "Last Longer" challenge with The Coach, featuring testimonials from men who have completed the program and seen improvements in their endurance. The ad emphasizes that the program can be done anytime, anywhere, and doesn't require expensive tricks. # Brand positioning The Coach is presented as a provider of accessible and effective fitness programs, specifically targeting men seeking to improve their endurance. The brand positions itself as a solution that doesn't require expensive or complicated methods, offering a straightforward 28-day challenge that can be done anywhere. The brand aligns with a lifestyle focused on self-improvement and physical fitness, pushing against the norm of expensive gym memberships or complicated fitness routines. The brand positioning is functional, focusing on performance and simplicity. # Product The product is a 28-day "Last Longer" challenge designed to improve endurance. It consists of easy-to-do exercises that can be performed anytime, anywhere, without the need for expensive equipment or tricks. The program is for men who want to improve their endurance and overall physical fitness. The ad highlights that the program is effective, with testimonials from users who have seen significant improvements. The program addresses the purchase barrier of expensive fitness solutions by offering an accessible and affordable alternative. # Visual style The ad has a hybrid aesthetic, blending UGC-style footage with polished commercial elements. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality varies, with some shots having a raw, authentic feel and others appearing more professionally produced. The pacing is consistent, with cuts timed to the music and voiceover lines. # Hooks Spoken: If you wanna last longer, join us this Monday. Text overlay: If you wanna last longer. Join us this Monday (Rounded rectangle) / We're starting the "Last Longer" challenge for beginners (Rounded rectangle) Visual: 00:00–00:03: A man with a beard and tattoos, shirtless and wearing camouflage shorts, lies on a wet street under a bridge at night. He is doing a bridge exercise. The background shows city lights and the structure of the bridge. The camera is positioned low, looking up at the man and the bridge. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that men may be struggling with endurance issues, leading to dissatisfaction in their relationships. The ad also addresses the frustration of expensive and complicated fitness solutions. # Value propositions - Accessible fitness: The program is easy to do and doesn't require expensive equipment. - Time-efficient: The program only takes 15 minutes per day. # Benefits - Improve endurance - No need to spend money on expensive tricks # Features - 28-day program - Easy-to-do exercises - Can be done anytime, anywhere # Call to action THE COACH NOW # Social proof - "My friend recommended this program to me" – Male 2 (Customer) - "He actually canceled his membership because his girlfriend said he lasts too long" – Male 3 (Customer) - "He followed their easy to do exercises and noticed a huge improvement in his endurance" – Male 4 (Customer) - "Now he stays rock hard I recommend you try the 28 day" – Male 1 (Presenter) # Point of view - Customer 60% – The ad features multiple customers sharing their experiences and testimonials about the product. - Brand 40% – The brand voice is used to explain the product and its benefits. # Storyline - 00:00–00:07 The ad opens with a man lying on a wet street doing a bridge exercise, inviting viewers to join the "Last Longer" challenge. - 00:07–00:11 The ad transitions to a gym setting, where the same man is performing a similar exercise, stating that he is on day 22 of the 28-day challenge. - 00:11–00:16 The ad cuts to a man on a yoga mat in a home setting, stating that he is almost finished with the challenge and that a friend recommended the program to him. - 00:16–00:22 The ad shows another man lying on the floor, stating that he canceled his gym membership because his girlfriend said he lasts too long. - 00:22–00:27 The ad transitions to a gym setting, where a man is using a leg press machine, stating that it's a 28-day program you can do anytime, anywhere. - 00:27–00:30 The ad cuts to a man on a yoga mat in a home setting, stating that there's no need to spend money on expensive tricks. - 00:30–00:36 The ad shows another man on a yoga mat, stating that he followed their easy-to-do exercises and noticed a huge improvement in his endurance. - 00:36–00:45 The ad transitions to a gym setting, where a man and woman are sitting on the floor, and the voiceover states that he now stays rock hard and recommends trying the 28-day challenge. - 00:45–00:50 The ad shows a graphic of the 28-day challenge, highlighting that it only takes 15 minutes per day, and encourages viewers to see the results for themselves.

# Ad summary This ad promotes The Coach's 'Last longer' program for premature ejaculation with a discount of up to 56% until August 1st. # Brand positioning The Coach is presented as a provider of men's health and kegel exercise programs. The brand positions itself as a solution for men seeking to improve their sexual health and performance, specifically addressing premature ejaculation. By offering a 'Last longer' program, The Coach aims to occupy a space in the consumer's mind as a reliable and effective resource for men's sexual health concerns. The brand's tone is direct and solution-oriented, focusing on functional benefits rather than emotional appeals. # Product The advertised product is The Coach's 'Last longer' program, designed to help men address premature ejaculation. The program is offered with a discount of up to 56%. The ad explicitly mentions that the discount is available on the first 6 months subscription. The product is for men experiencing premature ejaculation and seeking to improve their sexual performance. The ad addresses the purchase barrier by offering a significant discount, making the program more accessible and appealing to potential customers. # Visual style The ad features a minimalist design with a black background and contrasting text colors. The production quality appears to be simple, possibly created using basic graphic design tools. The visual motif is a price comparison with a crossed-out original price and a highlighted discounted price. The typography is large and bold to emphasize the offer. The style contrasts with typical high-design ads, opting for a straightforward and attention-grabbing approach to maximize scannability in the feed. # Hooks Headline: $179.99 $34,99 # Funnel stage Bottom of funnel (Conversion) # Pain points The ad addresses the frustration of premature ejaculation, as explicitly stated in the line: "Get 'Last longer' program for premature ejaculation with discount up to 56%" # Value propositions - Get 'Last longer' program for premature ejaculation with discount up to 56% # Benefits - Solution for premature ejaculation # Features - 'Last longer' program - Discount up to 56% # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing its product, offer, and terms. # Storyline - The ad opens by presenting the brand, The Coach, and its focus on men's health and kegel exercises. This is from the brand's perspective, introducing its area of expertise and setting the context for the offer. - The ad then highlights a significant price reduction, showing the original price of $179.99 crossed out and the new price of $34.99. This is from the brand's perspective, emphasizing the value and savings offered to the customer. - The ad includes a limited-time offer, stating that the discount is available 'Until August 1st'. This is from the brand's perspective, creating a sense of urgency and encouraging immediate action. - The ad describes the product as a 'Last longer' program for premature ejaculation with a discount of up to 56%. This is from the brand's perspective, detailing the program's purpose and the extent of the discount. - The ad includes a disclaimer that 'The discount is available on the first 6 months subscription.' This is from the brand's perspective, clarifying the terms of the offer and managing customer expectations.

# Ad summary This ad promotes a kegel workout challenge for men. The ad states that the workout only takes 15 minutes a day and requires no equipment. The ad encourages viewers to take a test to try it. # Brand positioning The brand, "The Coach," is presented as a provider of accessible and effective fitness solutions for men. The brand aims to occupy a space in the consumer's mind as a source of practical, time-efficient workouts that can be done at home without any equipment. The brand aligns with a lifestyle of self-improvement and convenience, promoting the idea that men can easily incorporate fitness into their daily routines. The brand pushes against the norm of time-consuming and equipment-heavy workouts, offering a simpler and more accessible alternative. The brand positioning is functional, focusing on the performance and simplicity of the workouts. # Product The product is a kegel workout challenge for men, designed to strengthen pelvic floor muscles and improve endurance. The workout is intended for beginners who can't last longer than seven minutes. The challenge consists of a series of kegel exercises that can be done at home without any equipment. The ad highlights that the workouts only take 15 minutes a day. The ad addresses the purchase barrier of time commitment by emphasizing the short duration of the workouts and the convenience of doing them at home. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is a mix of polished and scrappy, which supports the intended tone of accessibility and relatability. The pacing is consistent throughout the ad. The cuts and text are timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03 Make it a habit. 15 minutes every morning all the way till February. Text overlay: 00:00–00:03 Make it a habit. 15 minutes every morning all the way till February Visual: 00:00–00:03 A man with a beard and a tattoo on his thigh is lying on his back on a tiled floor, performing a pelvic thrust exercise. He is wearing a black t-shirt and black shorts with white socks. There is a blue cabinet and a framed picture in the background. The camera is stationary and shows a wide shot of the man. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not being able to last longer than seven minutes, implying a problem with endurance or performance. # Value propositions - Time-efficient workouts (15 minutes a day) - Convenient workouts (no equipment needed) - Effective workouts (strengthen pelvic floor muscles) # Benefits - Strengthen pelvic floor muscles - Help you last longer - Workout without leaving your house # Features - Kegel exercises - 15 minutes a day - No equipment needed # Call to action Tap the screen right now to try it. # Social proof - "I'm currently on my third week of this program and I truly love the results so far, so I can't recommend it enough." – Male 1 (Customer) # Point of view - Customer 15% – The customer POV is communicated through a testimonial about the positive results of the workout program. - Brand 85% – The brand POV is communicated through scripted lines, product claims, and demonstrations of the workout. # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man lying on the floor, performing a pelvic thrust exercise. The message conveyed is to make the workout a habit for 15 minutes every morning until February. The perspective is from the brand, encouraging viewers to start the challenge. - 00:04–00:07 00:04–00:07 The ad shows a list of exercises for Monday, including pelvic squeezes, gentle lifts, read decline bridge, and relaxed drops. The message is that the kegel workout challenge for beginners starts on Monday. The perspective is from the brand, providing a structured workout plan. - 00:09–00:12 00:09–00:12 The ad shows a list of exercises for Tuesday, including pelvic squeezes, gentle lifts, read decline bridge, and relaxed drops. The message is that this exercise is for real men from the coach. The perspective is from the brand, emphasizing the effectiveness of the workout. - 00:13–00:15 00:13–00:15 The ad shows a list of exercises for Wednesday, including pelvic squeezes, gentle lifts, read decline bridge, and relaxed drops. The message is that it's full of kegel exercises for men. The perspective is from the brand, highlighting the benefits of the workout. - 00:16–00:20 00:16–00:20 The ad shows a list of exercises for Thursday, including pelvic squeezes, gentle lifts, read decline bridge, and relaxed drops. The message is that it will help you last longer and strengthen your pelvic floor muscles without leaving your house. The perspective is from the brand, emphasizing the convenience and effectiveness of the workout. - 00:21–00:24 00:21–00:24 The ad shows a calendar with a series of exercises for each day. The message is that the workouts only take 15 minutes a day and you don't need any equipment. The perspective is from the brand, highlighting the ease and accessibility of the workout. - 00:25–00:31 00:25–00:31 The ad shows a man performing the exercises. The message is that he is currently on his third week of this program and loves the results so far, so he can't recommend it enough. The perspective is from a customer, providing a testimonial for the workout. - 00:32–00:33 00:32–00:33 The ad shows the text "TAKE A TEST" with arrows pointing down. The message is to tap the screen right now to try it. The perspective is from the brand, encouraging viewers to take action.

# Ad summary This image ad promotes a 'Sex is a skill' program with a 78% discount until November 1st, promising to help customers 'become King in Bed'. # Brand positioning The brand is presented as offering a program focused on enhancing sexual skills and confidence. It positions itself as a provider of resources for individuals seeking to improve their performance and dominance in the bedroom. The brand's tone is assertive and confident, aligning with a lifestyle that values sexual prowess and satisfaction. It challenges the norms of traditional sex education by directly addressing the topic of sexual skills and positioning them as something that can be learned and improved. # Product The product is a program called 'Sex is a skill', designed to improve one's sexual abilities and confidence. It is being offered with a 78% discount for a limited time, until November 1st. The program aims to help customers 'become King in Bed', suggesting it focuses on enhancing performance and dominance in sexual encounters. The ad addresses the potential purchase barrier of cost by highlighting the significant discount available on the first subscription. # Visual style The ad has a clean and modern visual style, with a focus on highlighting the offer and the physical appearance of the model. The use of contrasting colors (gray and yellow) helps to draw attention to the pricing information. The overall production quality appears to be high, with professional lighting and posing. # Hooks Headline: $179.99 $39,99 # Funnel stage Bottom of funnel (Conversion) # Pain points The ad implies a pain point of lacking sexual skills or confidence, suggesting that the viewer may not be performing optimally in the bedroom. # Value propositions - Get 'Sex is a skill' program with 78% discount and become King in Bed. # Benefits - become King in Bed # Features - 78% discount # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's point of view, promoting its product and highlighting the benefits and discounts available. # Storyline - The ad opens by displaying a crossed-out original price of $179.99 and a discounted price of $39.99, immediately conveying a significant cost saving. This is intended to grab the viewer's attention and highlight the value of the offer from the brand's perspective. - The ad then states that the offer is valid 'Until November 1st', creating a sense of urgency and encouraging immediate action. This is intended to motivate the viewer to take advantage of the discount before it expires from the brand's perspective. - The ad concludes by stating 'Get 'Sex is a skill' program with 78% discount and become King in Bed.', clearly stating the product being offered and the desired outcome. This is intended to persuade the viewer to purchase the program by highlighting its benefits from the brand's perspective.

# Ad summary This ad for The Coach uses a direct address to encourage viewers to take a test to learn about the clit and level up their bedroom game. # Brand positioning The Coach is presented as a brand that provides education and resources for improving one's sexual knowledge and confidence. The brand aims to occupy a space in the consumer's mind as a source of empowerment and expertise in the realm of sexual wellness. The brand aligns with values of openness, education, and confidence, promoting a lifestyle of sexual exploration and self-improvement. The brand pushes against norms of silence or ignorance surrounding sexual topics, particularly female anatomy and pleasure. The brand positioning is both functional, offering concrete knowledge and skills, and emotional, fostering confidence and empowerment in the bedroom. # Product The product being advertised is a test designed to educate individuals about the clitoris and improve their sexual knowledge and skills. The test is for anyone who wants to enhance their understanding of female anatomy and pleasure, and ultimately become better in bed. The ad addresses the purchase barrier of ignorance or lack of confidence by offering a clear path to improvement through education. The ad emphasizes that by taking the test, individuals can gain knowledge, master skills, and own the bedroom with confidence. # Visual style The ad has a raw and unfiltered visual aesthetic, with a textured background, distressed edges, and a natural-looking model. The color palette is muted, with shades of gray and black dominating the image. The overall effect is one of authenticity and empowerment, suggesting that the brand is focused on real results rather than superficial aesthetics. # Hooks Headline: LEARN THE CLIT LEVEL UP THE GAME # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of lacking knowledge and confidence in the bedroom, specifically regarding the clitoris. The question "What should I know about the clit to be good in bed?" signals this frustration. # Value propositions - By October 1 – you'll know it. - By October 7 – you'll master it. - By October 15 – you'll own the bedroom with confidence. # Benefits - you'll know it - you'll master it - you'll own the bedroom with confidence # Call to action TAKE A TEST # Social proof - None used. # Point of view - Brand: The headline, milestones, and call to action are all presented from the brand's perspective, aiming to educate, empower, and drive engagement. - Customer: The question "What should I know about the clit to be good in bed?" is presented from the customer's perspective, acknowledging their desire for improvement and positioning the brand as the solution. # Storyline - The ad starts by directly addressing the viewer with the headline "LEARN THE CLIT" and "LEVEL UP THE GAME", immediately grabbing attention and setting the tone for sexual education. This is told from the brand's perspective, aiming to pique curiosity and position the brand as an authority on the subject. - The ad then lists a series of milestones with specific dates: "By October 1 – you'll know it. By October 7 – you'll master it. By October 15 – you'll own the bedroom with confidence." This creates a sense of progression and achievement, promising tangible results within a defined timeframe. This is told from the brand's perspective, building anticipation and offering a clear value proposition. - The ad poses a question: "What should I know about the clit to be good in bed?" This directly addresses the viewer's potential concerns or insecurities about their sexual knowledge and performance. This is told from the customer's perspective, acknowledging their desire for improvement and positioning the brand as the solution. - The ad concludes with a clear call to action: "TAKE A TEST", encouraging the viewer to take the next step and engage with the brand's offering. This is told from the brand's perspective, driving conversion and reinforcing the promise of sexual education and empowerment.

# Ad summary The ad is designed to get people to do kegel exercises by presenting a workout plan with the exercises to do each day. # Brand positioning There is no specific brand mentioned in the ad. The ad is promoting kegel exercises to help men last longer for their partner. It is positioned as an alternative to pills or therapy. The ad is focused on a functional benefit. # Product The product is a kegel exercise workout. The ad shows 28 days of exercises and rest days for a full workout program. Each day lists different kegel exercises. Some exercises include pulse holds, seated kegels, lying down kegels, bridge kegels, side-lying kegels, pelvic tilts, bridge marches, standing kegels, and pelvic clocks. The ad does not show how to do these exercises. # Visual style The ad has a clean and minimalist aesthetic. The ad has a simple color scheme. The image uses a silhouetted figure and a workout calendar layout to visually convey the message. # Hooks Headline: DO YOU WANT TO LAST LONGER FOR HER WITHOUT PILLS OR AN EXPENSIVE THERAPIST? # Funnel stage Middle of funnel (Consideration) # Pain points Not being able to last long enough for your partner. # Value propositions - Workout plan to increase stamina for her - No pills or expensive therapist # Benefits - Last longer for her # Features - Pulse-Holds - Seated Kegels - Elevator Kegels - Lying Down Kegels - Bridge Kegels - Side-lying Kegels - Pelvic Tilts - Long Hold Kegels - Bridge Marches - Standing Kegels - Pelvic Clocks - Reverse Kegels # Call to action None used. # Point of view - Brand: The overall ad is created by the brand. # Storyline - The ad begins with the question "DO YOU WANT TO LAST LONGER FOR HER WITHOUT PILLS OR AN EXPENSIVE THERAPIST?" This sets up the problem the ad is trying to solve and presents the workout as an alternative solution from the perspective of the brand. - The ad continues by showing a calendar of kegel exercises for 28 days. This gives the audience a workout plan to follow, presented from the brand's perspective.

# Ad summary This ad for The Coach features a testimonial from a man about how the program has improved his sex life. The ad includes a photo of a fit woman in athletic wear and text about the benefits of the program. # Brand positioning The Coach is presented as a brand that helps men improve their sexual performance through step-by-step guidance. The brand positions itself as a solution to guesswork and pressure, offering real skills to enhance confidence and control in intimate situations. The brand aligns with a lifestyle of self-improvement and mastery, pushing against the norms of uncertainty and lack of skill in the realm of sexual performance. The brand positioning is functional, focusing on performance and skill-building. # Product The Coach is a program designed to help men improve their sexual performance. It works by breaking down techniques step-by-step, making them easy to understand and implement. The program is for men who want to feel more confident, focused, and in control during sex. It promises to eliminate guesswork and pressure, replacing them with real skills that can be learned in just a few minutes a day. The program addresses the purchase barrier of uncertainty by offering a structured, easy-to-follow approach that delivers noticeable results. # Visual style The ad has a clean and modern visual aesthetic with a focus on fitness and self-improvement. The production quality appears to be high, with professional photography and graphic design. The visual motifs include a torn paper texture, a gradient background, and a focus on a fit woman. The image treatment includes color grading to create a cohesive look. The typography is large and bold, making it easy to read. The style is designed to be eye-catching and informative, with a clear call to action. # Hooks Headline: LEARN THE CLIT LEVEL UP THE GAME # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that men may feel a lack of confidence, focus, and control during sex, leading to guesswork and pressure. The quote "No guesswork, no pressure, just real skill" directly addresses this frustration. # Value propositions - Step-by-step guidance leads to confidence, focus, and control. - Eliminating guesswork and pressure results in real skills. - A few minutes a day can make a huge difference. # Benefits - He's confident, super focused, and totally in control. - No guesswork, no pressure, just real skill. - They break it down step-by-step, so it actually makes sense. - It only takes a few minutes a day, but the difference is huge. # Features - step-by-step # Call to action TAKE A TEST # Social proof - "My man changed everything. We're together six times a day, and honestly, it's never felt this easy." # Point of view - Customer: The testimonial at the top of the image provides a first-person account of the positive changes experienced after using the product, indicating a customer's point of view. - Brand: The text "Thanks to The Coach" and "TAKE A TEST" represents the brand's perspective, promoting its product and encouraging viewers to take action. - Brand: The text "Expires soon!" represents the brand's perspective, creating a sense of urgency. # Storyline - The ad begins by presenting a testimonial from a man who claims that "My man changed everything." This is included to immediately grab the viewer's attention and introduce the positive impact of the product from a customer's perspective. - The testimonial continues with the man stating, "We're together six times a day, and honestly, it's never felt this easy." This is included to highlight the frequency and ease of improved sexual activity, further emphasizing the product's effectiveness from the customer's point of view. - The testimonial elaborates on the man's increased confidence, focus, and control, stating, "He's confident, super focused, and totally in control. No guesswork, no pressure, just real skill." This is included to showcase the specific benefits of the product, reinforcing its value from the customer's perspective. - The testimonial credits the program, stating, "Thanks to The Coach. They break it down step-by-step, so it actually makes sense." This is included to directly attribute the positive changes to the product, providing a clear explanation of how it works from the customer's point of view. - The ad emphasizes the ease and impact of the program, stating, "It only takes a few minutes a day, but the difference is huge." This is included to address potential time constraints and highlight the significant results, reinforcing the product's value from the brand's perspective. - The ad concludes with a call to action, stating, "If you want her to notice the change too, it's time to start." This is included to encourage immediate action and highlight the potential for mutual satisfaction, motivating the viewer to try the product from the brand's perspective.

# Ad summary This ad promotes a pelvic floor exercise program for men, highlighting benefits such as improved circulation, ejaculation control, rigidity, potency, and resilience. It uses a grid layout to showcase different routines and their associated benefits, ending with a call to action to start now. # Brand positioning The brand is presented as a solution for men seeking to improve their physical and sexual health through targeted pelvic floor exercises. It positions itself as a provider of routines that address specific concerns like circulation, ejaculation control, rigidity, potency, and resilience. The brand's tone is functional and results-oriented, focusing on the tangible benefits of its program. It aims to occupy a space in the consumer's mind as a reliable and effective resource for men's health and wellness, pushing against the norms of neglecting male pelvic health. # Product The product is a pelvic floor exercise program designed for men. It consists of various routines, each targeting a specific benefit such as boosting circulation, improving ejaculation control, enhancing rigidity and potency, and increasing resilience. Each routine includes a recommended duration of pelvic muscle exercises, ranging from 2-3 minutes to 10+ minutes. The program is structured as a daily progression, with each day focusing on a different aspect of pelvic health. The ad addresses potential purchase barriers by presenting the exercises as quick and easy to incorporate into daily life, with clear instructions and achievable time commitments. # Visual style The ad features a clean and informative visual style with a grid layout. The use of silhouettes and color-coded quadrants makes the information easy to digest. The overall aesthetic is modern and functional, with a focus on clarity and directness. # Hooks Headline: SHE ALWAYS COMES FIRST 🫣 # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that men may be experiencing issues with circulation, ejaculation control, rigidity, potency, and resilience. The phrase "SHE ALWAYS COMES FIRST 🫣" suggests a frustration or concern related to sexual performance or satisfaction. # Value propositions - Quick and easy routines: Each routine requires only a few minutes of pelvic muscle exercises. - Targeted benefits: Each routine focuses on a specific aspect of pelvic health. - Daily progression: The program is structured as a daily progression, providing a sense of achievement. # Benefits - Improved circulation - Enhanced ejaculation control - Increased rigidity and potency - Greater resilience - Structured daily routines - Progress tracking # Features - Boost your circulation - Ejaculation control - Rigidity and potency - Resilience - Main routine: [Time] min of pelvic muscle exercises - Daily milestones # Call to action START NOW # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits of the pelvic floor exercise program and encouraging viewers to start now. # Storyline - The ad starts by grabbing attention with the phrase "SHE ALWAYS COMES FIRST" accompanied by a face with peeking eyes emoji 🫣, which is intended to create intrigue and curiosity. This is told from the brand's perspective, aiming to draw the viewer in with a provocative statement. - The ad then transitions to showcasing the benefits of the pelvic floor exercise program, such as "Boost your circulation", "Ejaculation control", "Rigidity and potency", and "Resilience". Each benefit is presented with a corresponding exercise routine and a time commitment. This is told from the brand's perspective, highlighting the value proposition of the program. - The ad further breaks down the program into daily milestones, such as "Day 1. Start of a new life", "Day 15. Way to perfection", "Day 5. Mastering skills", and "Day 28. Kegel Master". This is told from the brand's perspective, providing a sense of progression and achievement. - The ad concludes with a clear call to action, "START NOW", encouraging the viewer to take immediate action and begin the program. This is told from the brand's perspective, driving conversion and engagement.

# Ad summary This image ad for The Coach features a woman in athletic wear and promotes a 78% off sale on their products. The ad uses a bold headline and a limited-time offer to create a sense of urgency. # Brand positioning The Coach is presented as a brand focused on fitness and sexual wellness. The brand aims to occupy a space in the consumer's mind as a provider of resources and tools to enhance sexual knowledge and experience. The brand aligns with values of empowerment, education, and confidence, promoting a lifestyle of sexual exploration and self-discovery. The brand pushes against norms of sexual taboo and ignorance, offering a direct and explicit approach to sexual education. The brand positioning is both functional, providing educational resources, and emotional, fostering empowerment and confidence. # Product The product being advertised is access to educational resources and coaching related to sexual wellness, specifically focused on female anatomy and pleasure. The ad is targeted towards individuals interested in enhancing their sexual knowledge and experience. The ad highlights a limited-time offer of 78% off, addressing the purchase barrier of cost. The ad aims to make the viewer feel that this product is worth trying or buying because it offers a significant discount on valuable sexual education. # Visual style The ad has a modern and edgy visual style with a focus on fitness and sexual wellness. The production quality is high, with professional photography and clean graphic design. The visual motifs include bold typography, a distressed paper texture, and a circular cutout that highlights the woman's figure. The image treatment includes color grading that enhances the contrast and saturation, creating a visually striking image. The typography is large and bold, making it easy to read and attention-grabbing. The style is disruptive and aims to stand out in the feed. # Hooks Headline: LEARN THE CLIT / LEVEL UP THE GAME # Funnel stage Middle of funnel (Consideration) # Pain points None used. # Value propositions - 78% OFF TODAY! # Benefits - LEVEL UP THE GAME # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the offer and the educational aspect of the product through the headline, discount, and logo. # Storyline - The ad opens with the headline "LEARN THE CLIT / LEVEL UP THE GAME", immediately grabbing attention and setting the tone for sexual education. The brand is telling the audience that they can improve their sexual knowledge and skills. - The ad then presents a limited-time offer of "78% OFF TODAY!", creating a sense of urgency and encouraging immediate action. The brand is telling the audience that they can access valuable resources at a significantly reduced price. - The ad concludes with the brand logo and a reminder that the offer "Expires soon!", reinforcing the urgency and encouraging the viewer to take advantage of the discount before it's too late. The brand is telling the audience that they need to act fast to secure the deal.

# Ad summary This ad promotes a kegel workout program for men. It features animated visuals of men doing kegel exercises and claims that the program will help men last longer and strengthen their pelvic floor muscles without leaving their house. The ad also states that the workouts only take 15 minutes a day and don't require any equipment. # Brand positioning The brand is presented as a provider of accessible and effective fitness solutions for men, specifically focusing on improving sexual performance and pelvic floor health. The brand positions itself as a modern and relatable source of guidance, using casual language and animated visuals to appeal to a younger, digitally-savvy audience. It pushes against the norm of silence or embarrassment around male sexual health by openly addressing the topic and offering a practical solution. The brand's positioning is functional, emphasizing the performance benefits of the kegel workout program. # Product The product is a kegel workout program designed for men to improve their sexual performance and strengthen their pelvic floor muscles. The program consists of a series of exercises that can be done at home without any equipment, requiring only 15 minutes per day. The ad explicitly states that the program helps men last longer and strengthen their pelvic floor muscles. The program is presented as a solution for men who can't last longer than seven minutes. The ad addresses the purchase barrier of time commitment by highlighting the short duration of the workouts and the convenience of doing them at home. # Visual style The ad has a hybrid visual style, blending live-action footage with animated visuals. The editing style is quick cuts, with text overlays and product actions timed to the voiceover. The production quality is a mix of polished commercial and UGC feel, which supports the intended tone of being both informative and relatable. The pacing is fast, with cuts every 1-2 seconds, creating a sense of urgency and excitement. # Hooks Spoken: 00:00–00:01 [Casual] Okay bro, it's time to go ghost mode. Text overlay: 00:00–00:01 OK / 00:00–00:01 Bro! / 00:01–00:02 It's time to go ghost mode Visual: 00:00–00:01 A man with dark hair and a beard, wearing camouflage shorts, lies on his back on a black mat in a gym. He is doing a bridge exercise. The gym has treadmills, weight racks, and other equipment in the background. The lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The central pain point is the inability to last longer than seven minutes during sexual activity, which can be a source of frustration and embarrassment for men. The ad directly addresses this issue by stating, "If you can't last longer than seven minutes, then you need to do this exercise." # Value propositions - Improve sexual performance with a quick and easy workout program - Strengthen pelvic floor muscles without needing to go to the gym - Convenient and time-saving solution for busy men # Benefits - Help you last longer - Strengthen your pelvic floor muscles - Without leaving your house # Features - Kegel workout program - Exercises for men - 15 minutes a day - No equipment needed # Call to action Tap the screen right now to try it. # Social proof - "I'm currently on my third week of this program, and I truly love the results so far, so I can't recommend it enough." – Male 1 (Customer) # Point of view - Brand 70% – The brand voice is used to explain the product and its benefits. - Customer 30% – A customer testimonial is used to build trust and credibility. # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a man doing a bridge exercise in a gym setting. - 00:01–00:04 00:01–00:04 The scene transitions to an animated man doing a similar exercise on a yoga mat in a room. Text overlay introduces the "Kegel workout challenge for beginners" starting on Monday. - 00:04–00:10 00:04–00:10 The ad states that if you can't last longer than seven minutes, you need to do this exercise for real men from the coach. - 00:10–00:17 00:10–00:17 The ad shows that the program is full of kegel exercises for men, which will help you last longer and strengthen your pelvic floor muscles without leaving your house. - 00:17–00:21 00:17–00:21 The ad highlights that the workouts only take 15 minutes a day and you don't need any equipment. - 00:21–00:28 00:21–00:28 The ad features a testimonial from someone who is on their third week of the program and loves the results so far, recommending it highly. - 00:28–00:31 00:28–00:31 The ad ends with a call to action to tap the screen to try it.

# Ad summary This image ad promotes 'The Coach' and offers a 78% discount on their services. The ad features the text 'LEARN THE CLIT' and 'LEVEL UP THE GAME' at the top, followed by the discount and a photo of a woman in a snowy setting. The offer is time-sensitive, indicated by 'Expires soon!' # Brand positioning The Coach is presented as a brand that offers guidance and expertise, implied by the name itself. The brand aims to occupy a space in the consumer's mind as a source of knowledge and improvement, as suggested by the phrases 'LEARN THE CLIT' and 'LEVEL UP THE GAME'. The brand's tone is direct and attention-grabbing, pushing against norms by using explicit language. The brand positioning is functional, focusing on providing education and enhancement. # Product The product being advertised is a service offered by 'The Coach,' which appears to be related to sexual education or coaching, specifically focusing on female anatomy and pleasure. The ad suggests that the service is designed to 'LEVEL UP THE GAME,' implying an improvement in skills or knowledge. The ad addresses a potential purchase barrier by offering a significant discount of '78% OFF TODAY!' The ad also creates urgency by stating 'Expires soon!' # Visual style The ad has a collage-style aesthetic, combining bold text with a realistic photo. The production quality appears to be moderately polished, with attention to typography and layout. The image treatment includes a snowy effect, which adds a sense of atmosphere. The typography is large and bold, designed to be easily scannable. The style is somewhat disruptive, using explicit language to grab attention. # Hooks Headline: LEARN THE CLIT LEVEL UP THE GAME # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a lack of knowledge or skill in the area of female anatomy and pleasure, suggesting that the viewer may be missing out on a more fulfilling experience. # Value propositions - 78% OFF TODAY! # Benefits - LEVEL UP THE GAME # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, promoting its services and offering a discount to attract customers. # Storyline - The ad opens with the phrases 'LEARN THE CLIT' and 'LEVEL UP THE GAME,' which are intended to grab the viewer's attention and introduce the topic of sexual education. This is told from the brand's perspective, aiming to pique curiosity and position the brand as an expert. - The ad then highlights a limited-time offer of '78% OFF TODAY!' to incentivize immediate action. This is told from the brand's perspective, emphasizing the value proposition and creating a sense of urgency. - The ad concludes with 'Expires soon!' to reinforce the time-sensitive nature of the offer. This is told from the brand's perspective, further encouraging the viewer to take advantage of the discount before it's too late.

# Ad summary The ad uses a graph and cartoon sperm to illustrate the problem of premature ejaculation and encourages viewers to take a test. # Brand positioning There is no brand explicitly mentioned in the ad. The ad focuses on the problem of premature ejaculation and offers a solution through a test, implying that the brand provides a service or product related to men's sexual health. The brand positions itself as a solution provider for this specific issue, aiming to occupy a space of trust and reliability in the consumer's mind. The brand's tone is lighthearted and humorous, using cartoon sperm to address a sensitive topic. The brand pushes against the norms of silence and embarrassment surrounding male sexual health issues. # Product The ad promotes a test designed to address the issue of premature ejaculation. The test is for men experiencing this condition. The ad does not explicitly state what the test entails but implies it is a diagnostic tool to assess and potentially address the problem. The unique selling proposition (USP) is the promise of resolving "early finishes." The ad addresses the purchase barrier of embarrassment or reluctance to seek help for sexual health issues by using a humorous and approachable tone. The ad encourages viewers to take action and seek a solution. # Visual style The ad has a cartoonish and playful visual style. The production quality is clean and polished, with simple graphics and clear typography. The visual motifs include a graph to represent data and cartoon sperm to add humor. The image treatment is minimal, with flat colors and no filters. The typography is large and bold, making it easy to read. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: NO MORE EARLY FINISHES # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration and embarrassment associated with premature ejaculation, as signaled by the headline "NO MORE EARLY FINISHES" and the initial sad expression of the cartoon sperm. # Value propositions - The ad promises to resolve the issue of premature ejaculation, offering a solution through a test. # Benefits - NO MORE EARLY FINISHES # Call to action TAKE A TEST # Point of view - Brand: The headline "NO MORE EARLY FINISHES" and the CTA "TAKE A TEST" represent the brand's direct communication to the audience, offering a solution and prompting action. - External source: The graph showing the duration of sexual activity over five weeks provides an objective, data-driven perspective on the potential improvement in sexual performance. - Customer: The cartoon sperm with different facial expressions represent the customer's emotional journey from frustration to satisfaction, reflecting their experience with the product. # Storyline - The ad starts by stating, "NO MORE EARLY FINISHES," immediately addressing the problem of premature ejaculation. This is told from the brand's perspective, aiming to grab the viewer's attention and highlight the core issue the product addresses. - The ad presents a graph showing the duration of sexual activity over five weeks, ranging from 1-5 minutes in week 1 to 15+ minutes in week 5. This is told from an external source, illustrating the potential improvement in sexual performance over time. - The ad features cartoon sperm with different facial expressions, reflecting the progression from sadness to confidence. This is told from the customer's perspective, showing the emotional journey from frustration to satisfaction. - The ad ends with a call to action, "TAKE A TEST," encouraging viewers to take the first step towards resolving the issue. This is told from the brand's perspective, prompting immediate action and engagement.

# Ad summary This ad features a testimonial from a woman who is very satisfied with the results her partner has achieved from The Coach's program. The ad highlights the program's ability to teach real skills with clear, step-by-step guidance, leading to improved sexual experiences. # Brand positioning The Coach is presented as a provider of sexual education and training, specifically focused on improving men's skills in bed. The brand positions itself as a solution to common sexual frustrations, offering a program that teaches real skills with clear, step-by-step guidance. The brand aims to occupy a space in the market that challenges traditional norms around sex and relationships, promoting a more open and proactive approach to sexual satisfaction. The brand's tone is direct and confident, aligning with a lifestyle that values sexual empowerment and fulfillment. # Product The product being advertised is The Coach's program, which is designed to teach men real skills with clear, step-by-step guidance to improve their performance in bed. The program is for men who want to enhance their sexual abilities and satisfy their partners. The ad highlights that the program teaches real skills, provides clear guidance, and helps men avoid the need for their partners to fake orgasms. The program addresses the purchase barrier of skepticism by emphasizing its practical, skill-based approach, rather than relying on vague or magical solutions. The ad suggests that the program leads to more frequent and satisfying sexual encounters. # Visual style The ad has a modern and slightly provocative visual style. The production quality appears to be high, with a focus on clear lighting and a clean background. The image treatment includes subtle color grading to enhance the overall aesthetic. The typography is large and bold, making the text easily scannable. The ad mimics a testimonial format, which is common on social media platforms. # Hooks Headline: SEX WORKS BECAUSE OF CLIT TRAINING NOT MAGIC # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is unsatisfying sexual experiences, where women have to fake orgasms. "I don't have to fake it anymore." # Value propositions - Real skills with clear, step-by-step guidance: Provides tangible and practical methods for improving sexual performance. - No need to fake it anymore: Addresses the pain point of unsatisfying sexual experiences and offers a solution for genuine satisfaction. # Benefits - Improved sexual experiences - Increased sexual satisfaction - No need to fake it anymore - Finish first, and more than once # Features - Program teaches real skills - Clear, step-by-step guidance # Call to action TAKE A TEST # Social proof - "My man is 45 and he does things in bed that leave me speechless. I'm honestly obsessed. We're all over each other, like, six times a day. And it's all thanks to The Coach." – Unknown (Customer) - "Their program taught him real skills with clear, step-by-step guidance. I don't have to fake it anymore.l actually finish first, and more than once." – Unknown (Customer) # Point of view - Customer: The testimonial is from the perspective of a woman who has experienced the positive results of The Coach's program, sharing her personal satisfaction and highlighting the tangible benefits of the training. - Brand: The brand is conveying the message that their program is the key to unlocking better sex through practical skills and guidance. # Storyline - The ad opens with a bold statement: "SEX WORKS BECAUSE OF CLIT TRAINING NOT MAGIC." This is intended to grab the viewer's attention and challenge conventional beliefs about sexual satisfaction. The brand is making a bold claim that their training program is the reason for sexual success. - A woman shares her personal experience, stating, "My man is 45 and he does things in bed that leave me speechless. I'm honestly obsessed. We're all over each other, like, six times a day. And it's all thanks to The Coach." This testimonial aims to build trust and credibility by showcasing the positive impact of the program on a real relationship. The customer is sharing her satisfaction and highlighting the tangible results of the program. - The woman continues, "Their program taught him real skills with clear, step-by-step guidance. I don't have to fake it anymore. I actually finish first, and more than once." This part of the story emphasizes the practical benefits of the program, addressing the pain point of unsatisfying sexual experiences. The customer is highlighting the program's effectiveness in improving her own sexual satisfaction. - The ad concludes with a call to action: "If you want women to feel this way about you, tap the link below." This is a direct prompt for viewers to take the next step and learn more about the program. The brand is encouraging viewers to take action and improve their own sexual experiences.

# Ad summary This ad promotes a 28-day "Last Longer" challenge with The Coach, which involves 15 minutes of daily exercises to improve endurance. The ad features testimonials from users who have experienced positive results, such as improved endurance and longer-lasting performance. It emphasizes the program's accessibility, requiring no expensive equipment or tricks, and encourages viewers to try the challenge and see the results for themselves. # Brand positioning The Coach is presented as a provider of accessible and effective fitness programs, specifically focused on improving endurance and performance. The brand emphasizes simplicity and convenience, offering a 28-day challenge that can be done anytime, anywhere, without the need for expensive equipment or complicated techniques. The brand positions itself as a solution for individuals seeking to enhance their physical capabilities through easy-to-follow exercises and expert guidance. # Product The product being advertised is a 28-day "Last Longer" challenge with The Coach, designed to improve endurance and performance. The program consists of 15 minutes of daily exercises that can be done anytime, anywhere, without the need for expensive equipment or tricks. The ad highlights the program's accessibility and ease of use, emphasizing that it is suitable for individuals of all fitness levels. The program is presented as a solution for those seeking to enhance their physical capabilities and achieve longer-lasting performance through simple, effective exercises. # Visual style The ad combines professional footage of a fitness coach with user-generated content (UGC) style videos of people doing exercises in various settings. The editing style includes quick cuts between different users and exercises, creating a dynamic and engaging viewing experience. The production quality varies, with some shots appearing more polished and others having a raw, authentic feel. The pacing is moderate, with cuts timed to the music and voiceover to maintain viewer interest. # Hooks Spoken: 00:00–00:04 Make it a habit. 15 minutes every morning all the way till November Text overlay: 00:00–00:04 Make it a habit. 15 minutes every morning all the way till November Visual: 00:00–00:04: A man with short brown hair and a black tank top stands on a stage with a microphone in his hand. He is speaking to an audience. Below him is a split screen of two men doing exercises. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the frustration of not lasting long enough, as implied by the "Last Longer" challenge and the testimonial about a user's girlfriend saying he lasts too long. # Value propositions - The 28-day "Last Longer" challenge offers a simple and accessible way to improve endurance and performance without the need for expensive equipment or complicated techniques. - The program's accessibility and ease of use make it suitable for individuals of all fitness levels, allowing them to achieve longer-lasting performance through simple, effective exercises. # Benefits - Improve endurance - Longer-lasting performance - Huge improvement in endurance # Features - 28-day "Last Longer" challenge - 15 minutes of daily exercises - Easy-to-do exercises - Can be done anytime, anywhere - No need for expensive equipment or tricks # Call to action TAKE A TEST # Social proof - "I'm on day 22 of the 28 day 'Last Longer' challenge" - "My friend recommended this program to me" - "He actually canceled his membership because his girlfriend said he lasts too long" - "He followed their easy to do exercises and noticed a huge improvement in his endurance" - "Now he stays rock hard I recommend you try the 28 day last longer challenge with the coach now and see the results for yourself" # Point of view - Brand 25% – The brand's POV is communicated through the fitness coach's initial message and the final call to action. - Customer 75% – The customer's POV is communicated through testimonials and personal experiences shared by users of the program. # Storyline - 00:00–00:04 A fitness coach is speaking to an audience, emphasizing the importance of making exercise a daily habit. - 00:04–00:10 The ad transitions to a user of the program who is on day 22 of the 28-day "Last Longer" challenge. - 00:10–00:19 Another user shares that a friend recommended the program, and that friend canceled his membership because his girlfriend said he lasts too long. - 00:19–00:24 The ad highlights that the program is a 28-day challenge that can be done anytime, anywhere. - 00:24–00:27 The ad emphasizes that there is no need to spend money on expensive tricks. - 00:27–00:33 The ad shares that a user followed the easy-to-do exercises and noticed a huge improvement in his endurance. - 00:33–00:41 The ad concludes by recommending viewers to try the 28-day "Last Longer" challenge with The Coach and see the results for themselves. - 00:41–00:45 The ad ends with a call to action to take a test.

# Ad summary This ad features a woman who shares that her man does things in bed that leave her speechless, and she is obsessed with him. She says that they are all over each other like six times a day, and it's all thanks to The Coach. She says that their program taught him real skills with clear step-by-step guidance. She no longer has to fake it, and she actually finishes first and more than once. She encourages viewers to tap the link below if they want women to feel this way about them. # Brand positioning The Coach is presented as a program that teaches men real skills with clear step-by-step guidance to improve their performance in bed. The brand aims to occupy the space of a relationship coach, focusing on enhancing intimacy and satisfaction. The brand aligns with values of skill-building, guidance, and achieving tangible results in relationships. It pushes against the norm of leaving intimacy to chance or natural ability, instead offering a structured approach to improvement. The brand positioning is functional, emphasizing performance and skill acquisition, while also tapping into the emotional benefits of enhanced intimacy and satisfaction. # Product The Coach is a program designed to teach men real skills with clear step-by-step guidance to improve their performance in bed. The program is for men who want to enhance their intimacy and satisfaction in their relationships. The program provides structured guidance to help men develop skills that lead to more fulfilling and frequent intimate experiences. The ad addresses the purchase barrier of uncertainty by highlighting the clear, step-by-step nature of the guidance provided. The ad tells the viewer that this product is worth trying because it leads to women feeling obsessed and more frequent intimacy. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet straightforward presentation. The production quality varies, with some shots appearing more professionally lit and others having a casual, selfie-style quality. The pacing is moderate, with cuts timed to coincide with voiceover lines, enhancing the audio-visual sync. # Hooks Spoken: 00:00–00:06: [Speaking confidently] She's not going to shout I'm coming like a scene from adult cinema. But her body will tell you if you know what to look for. Text overlay: 00:00–00:01: She's not going to shout / 00:01–00:02: "I'M COMING!" / 00:02–00:03: like a scene from adult cinema / 00:04–00:06: But her body will tell you if you know what to look for. Visual: 00:00–00:03: A man with short blonde hair and a black t-shirt is sitting in a black leather chair in front of a microphone. He is gesturing with his hands as he speaks. The background is a dark blue wall with vertical wood paneling. The logo for "THE COACH" is in the bottom left corner. / 00:03–00:03: A man with short brown hair and glasses is sitting in front of a microphone with headphones on. The background is a dark blue wall with vertical wood paneling. The logo for "THE COACH" is in the bottom left corner. / 00:03–00:06: A man with short blonde hair and a black t-shirt is sitting in a black leather chair in front of a microphone. He is gesturing with his hands as he speaks. The background is a dark blue wall with vertical wood paneling. The logo for "THE COACH" is in the bottom left corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that men may struggle with providing satisfying intimate experiences for their partners, leading to dissatisfaction and the need to "fake it." # Value propositions - The program teaches real skills with clear step-by-step guidance, leading to improved performance and satisfaction. - The program helps men achieve a level of intimacy where women are obsessed and intimacy is frequent. # Benefits - Women feel this way about you - I don't have to fake it anymore - I actually finish first and more than once # Features - Real skills - Clear step-by-step guidance # Call to action tap the link below # Social proof - "My man does things in bed that leave me speechless. I'm honestly obsessed. We're all over each other like six times a day." – Female 1 (Customer) - "Their program taught him real skills with clear step-by-step guidance." – Female 1 (Customer) - "I don't have to fake it anymore. I actually finish first and more than once." – Female 1 (Customer) # Point of view - Customer 80% – The majority of the video is told from the perspective of a female customer who is sharing her positive experiences with the product. - Brand 20% – The brand's perspective is communicated through the man speaking into the microphone at the beginning of the video. # Storyline - 00:00–00:06 A man is speaking into a microphone, discussing how a woman's body will tell you if you know what to look for. - 00:07–00:10 A woman walks into a bathroom and says that her man does things in bed that leave her speechless, and she is obsessed with him. - 00:10–00:12 The woman peeks out from behind a shower curtain and says that they are all over each other like six times a day. - 00:13–00:14 The woman is sitting on a couch looking at her phone and says that it's all thanks to The Coach. - 00:14–00:17 The woman is standing in front of a mirror and says that their program taught him real skills with clear step-by-step guidance. - 00:17–00:19 The woman is sitting and says that she doesn't have to fake it anymore. - 00:19–00:21 The woman is standing and says that she actually finishes first and more than once. - 00:22–00:24 The woman is standing outside and says that if you want women to feel this way about you, tap the link below.